Curve Wars: The Most Powerful Growth Hack for StableCoins

If you heard about the Curve Wars, then you know it's about the DeFi protocol Curve Finance. But did you know about the arms race among stable coins and third party players? Players such as Convex Finance, Yearn and Frax? Stables and Vaults are in a race to capture as much of $CRV token as possible. Winning the race will boost your yields and brand across the entire ecosystem.

The curve wars has dominated conversations in DeFi circles and it's not stopping. One scary new trend we are seeing in the conversation is that it's not about yield. Having a presence on DeFi’s most largest protocol by Total Value Lock (TVL) is the objective.

It’s about exposure and distribution.

To not only liquidity providers and investors. To everyone in the ecosystem developers, degens, brand partnerships with L1's as well. Getting on the Curve Gauge rewards is about being in the cool kids club.

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With low slipage and high TVL Curve’s value to stablecoins is increasing everyday. Layer 1’s (L1’s) have also recognized the value of having Curve on their Network. Curve accelerates market exposure, credibility and social proof. Being on Curve is badge of validation and trust. Values essential to building audiences and driving on-platform engagement.

In a frothy DeFi landscape new projects appear all the time and are often met with skepticism. One of the crucial challenge facing every team is seeking to onboard new users and expand TVL. Gaining access to new audiences can be experimental and frustrating. To generate interest in your project you must show credibility and establish trust. You also need to expand activity and increase engagement. But how?

Growth Hack to Build a Trust Worthy Brand

In a crypto-era twist on classic marketing principles. Building a large pool on Curve.fi is akin to advertising during the Superbowl, sponsoring the Masters or taking out a full-page ad in the New York Times. Yes, the mechanics behind the scenes are different. The public-facing result is similar. Making the strategic choice to lock value on Curve is advertising. Token projects will gain credibility and exposure at unparalleled levels. Showing up on Curve is being aligned to the arguably the most trusted and powerful DeFi app in existence.

Below, we’ll look at several ways Curve.fi can build exposure for your token project:

1. Whales: A Curve.fi presence puts your brand in front of a high concentration of whales. By creating a pool, you immediately gain exposure to this audience. This creates brand recognition among big bag investors. This also increases the pipeline of people who will want to do their own research and learn more.

2. Media: In addition to investor exposure, a Curve.fi presence leads to organic mentions. Not only crypto-focused outlets but mainstream media as well. People who watch the protocol’s activity for signals about the health of DeFi.

3. Reach Vaults: Because Curve.fi has generated high engagement from third party players. A presence on the protocol means exposure to the teams at Convex, Frax, Yearn. These teams bundle, stake, lend and borrow assets that are on Curve. Once vaults hold your token, their direct user base and audience become aware of your project.

Along with the ability to reach coveted audiences quick and at scale. Curve.fi offers extra benefits for token projects. We’ll look at a few below:

1. Stability: Curve.fi’s emphasis on liquidity means less volatility, reduced risk, and lower slippage. Most investors consider Curve the most conservative option for earning yield. From a marketing standpoint, what’s important here is reputation. a reputation for stability. This worth aligning your project to as a new, growing stable coin.

2. Alignment with stablecoin trend: There’s a lot of attention on stablecoins. Their future right now, especially as algorithm-collateralized hybrid stablecoins continue to inspire debate. By developing a presence on Curve.fi (and issuing your own stablecoin for the pool). Your brand is automatically participating in the buzz and momentum around stablecoin conversation. This is sure to continue in the months ahead as DeFi continues to mature.

3. Vote-escrowed(ve) governance as part of the culture: Over the second half of last year something changed. Curve introduced the veNomics model of tokenomics to the platform. This gained a lot of fans in the DeFi landscape for allowing greater yields and active user bases. But it’s pay-to-play. For stablecoins to get greater yields the need to buy CRV. Then stake CRV. Then they can vote to increase yield to their pool. Buy in to make impact costs $$$$.

Is Vote-escrowed governance right for your project?

ve is fast becoming the model many new tokens incorporate into their own tokenomics. The vote-escrowed model of governance is growing model for structuring DeFi projects. It is not without its critics and is, either way, still very new. The different mechanisms involved have not yet played out. If you’re a token project seeking to incorporate ve then a reasearching Curve.fi games is a must.

And If you are a StableCoin, Get on Curve. It organically exposes you to your perfect audience. And if you need help getting on Curve let me know.

If you’re interested in learning about more growth strategies for your project, we encourage you to connect on Twitter @bryancolligan. Join our Telegram for a members-only overview of Curve Finance and its potential for creating growth, credibility and engagement.