Recently a Liquidity Incentive discussion appeared on the Neutron forum, many quality ideas and structures were listed the prospective program felt very short term.

The original concept and business model for PayPal was a flop. Originally called PayPalm, until PalmPilot stepped and said you can’t use Palm. PayPal’s flaw was the amount of users who owned a PalmPilot was a small luxury market. Adoption was an uphill battle until Ebay.

This article is Part of an AlphaGrowth series called the Crypto Bounce Back. We are breaking down the narratives and solutions that will bring crypto out of the 2022 Crypto Winter.

Expanding Token Optionality Through Liquidity-as-a-Service

At this point in the life of your blockchain project, if you’ve followed the path laid out in this series, here’s what’s happening.

A major milestone for any blockchain project is your first public sale — your token generation event (TGE).

But once you’ve launched, what’s next?

So you think you’re ready to launch your blockchain project? Before you go big with your first major public sale, you need to solve the next problem that every blockchain project runs into.

At this stage in the blockchain business development game, you have:

• Found the problem you’re solving
• Built a narrative around the solution
• Secured seed funding through investors
• Built a team
• Built a community
• Created an events strategy

Here’s one thing that’s not talked about enough in crypto: your chain is a choice.

That choice fundamentally drives what happens as you build, launch and try to scale up over time. Yes, everything you do as a founder is a choice. But picking your chain is a foundational choice that can lead to long-term sustainability or getting rekt.

To say this two years ago would make degen frens go cringe.

But: blockchains are branding themselves. Whether they mean to or not.

So you’re building community around your blockchain project. Sooner than later — and maybe right from the start — here’s what you’ll face:

One of the most important things to understand about crypto biz dev: marketing is everything.

Also true: it’s nothing like marketing in Web2.

So you’ve got funding. Now what?

Yeah, I know: make token go up.

But there’s something in your way. It’s the next problem that every crypto project faces while trying to grow and scale. It comes after you have defined the problem, created a narrative around the solution to the problem and gone out for investment from crypto VCs.

We’ve established the first and second problems every crypto project faces in the previous posts in this series. Once you’ve defined the problem you’re trying to solve and created a narrative on the solution, here’s what’s next:

We’ve established the first problem every crypto project faces: the problem itself.

Above all else, whether you’re an ecosystem fund, a DEX or a dApp, you have to know what problem you’re trying to solve before you can do anything else.

Every time we start discovery with a new chain or DEX, the team at Alpha Growth finds the same problems as the growth blockers again and again. While none of this is formulaic — because everyone (everyone) in crypto right now is figuring out how to do what they do (and if they tell you different, they’re lying) — there is pattern recognition.

Imagine you’re standing outside a brand new Chuck E. Cheese. $1 Billion in Chuck E. Cheese Tokens in your pocket excited to go in and play the games, win prizes locked inside.

There is a war going on in Crypto. A war for what else? Token, Dominance, Position, Status and Attention. This is the Crux of the Curve Wars.