Press kit
EFFECTIVE DATE: JULY 30, 2025. MATERIALS FOR PRESENTING THE alpha growth BRAND IN A CONSISTENT AND POLISHED MANNER.
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Lockup logo
Use the lockup logo whenever mentioning alpha growth to ensure consistent brand recognition.
Wordmark
Use the wordmark when a clear, direct representation of the brand name is needed, especially in limited spaces.
Symbol
Use the symbol in contexts where brand recognition is already established, or when a simplified, iconic mark is better suited to spatial or stylistic constraints.
Primary colors
The primary color palette is used in brand communications, ensuring a consistent expression of alpha growth's identity.
Green
HEX: #BFFF36
RGB: 191, 255, 54
Ground
HEX: #075707
RGB: 7, 87, 7
Black
HEX: #0A0A0A
RGB: 10, 10, 10
Spacing considerations
The space around the lockup logo is defined by the height of the symbol.