At this stage in the blockchain business development game, you have:

• Found the problem you’re solving
• Built a narrative around the solution
• Secured seed funding through investors
• Built a team
• Built a community
• Created an events strategy

Here’s one thing that’s not talked about enough in crypto: your chain is a choice.

That choice fundamentally drives what happens as you build, launch and try to scale up over time. Yes, everything you do as a founder is a choice. But picking your chain is a foundational choice that can lead to long-term sustainability or getting rekt.

So you’re building community around your blockchain project. Sooner than later — and maybe right from the start — here’s what you’ll face:

One of the most important things to understand about crypto biz dev: marketing is everything.

Also true: it’s nothing like marketing in Web2.

So you’ve got funding. Now what?

Yeah, I know: make token go up.

But there’s something in your way. It’s the next problem that every crypto project faces while trying to grow and scale. It comes after you have defined the problem, created a narrative around the solution to the problem and gone out for investment from crypto VCs.

We’ve established the first and second problems every crypto project faces in the previous posts in this series. Once you’ve defined the problem you’re trying to solve and created a narrative on the solution, here’s what’s next:

We’ve established the first problem every crypto project faces: the problem itself.

Above all else, whether you’re an ecosystem fund, a DEX or a dApp, you have to know what problem you’re trying to solve before you can do anything else.

Every time we start discovery with a new chain or DEX, the team at Alpha Growth finds the same problems as the growth blockers again and again. While none of this is formulaic — because everyone (everyone) in crypto right now is figuring out how to do what they do (and if they tell you different, they’re lying) — there is pattern recognition.