At this stage in the blockchain business development game, you have:

• Found the problem you’re solving
• Built a narrative around the solution
• Secured seed funding through investors
• Built a team
• Built a community
• Created an events strategy

Here’s one thing that’s not talked about enough in crypto: your chain is a choice.

That choice fundamentally drives what happens as you build, launch and try to scale up over time. Yes, everything you do as a founder is a choice. But picking your chain is a foundational choice that can lead to long-term sustainability or getting rekt.

We’ve established the first and second problems every crypto project faces in the previous posts in this series. Once you’ve defined the problem you’re trying to solve and created a narrative on the solution, here’s what’s next: