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10N giveaway - Music in Web3
Recorded: Oct. 17, 2023 Duration: 1:09:30Space Recording
Full Transcription
We have a giveaway today, so do some likes, some retweets.
Let's get more people here.
And I think we have some technical difficulties again.
Everyone, can you try to request and come back up?
I think you just dropped.
I think you just dropped.
Hello, hello.
Hello, hello.
Hello, hello.
Hello, everyone, can you speak, please?
Hello?
Hello?
Hello?
Hello?
Yeah.
Does that work?
Great to have you here.
Yep, we can hear you now.
How are you doing today?
How are you doing today?
Welcome.
Great, great.
Nice to meet you.
Nice to meet you.
Nice to see you again.
I'm sorry.
It's been a long morning already.
Yeah, I understand.
Yeah, I understand.
I have some problems with my sound.
But feel free to introduce yourself, and then we'll jump into the project.
You know, just your background in crypto, what are you doing with the project, you know, the
journey.
I think a lot of people would like to hear that.
Well, and we're still waiting for my other partner, the Music Feast one, to join.
But my name is Blake Harden.
I'm one of the founders of Music Feast.io.
My background in crypto really is as of like kind of a general consumer, if you will, or
just like one of those people that during the pandemic got interested in it, and then
was trying to invest in it, and I didn't really know exactly what it did.
And of course, like, ended up learning a lot of expensive lessons.
And over the course of that, got really curious about, like, what do these coins actually do?
And so I ended up, over time, meeting my partner, Justin, who's, he's not here at JCB.
I ended up meeting him and our other partner, Dion.
And we started talking about, like, how blockchain really works, how NFTs work, and what they actually
do, and how we can implement them into an industry that we know, like, into real life, not just
the metaverse.
At first, I was interested in the metaverse, doing events in the metaverse, all kinds of
different things within the different things within the metaverse, because at the time, we were all
stuck in our houses.
And, you know, I'm in the entertainment industry, I was thinking, how are people going to be
entertained, you know?
So that's kind of the direction that we started talking.
Over time, we just formulated the plan for Music Feast.
And it just was, like, such a natural progression that I wasn't into, like, doing all the financial
things that the blockchain did, and all of the, like, investing this NFT here that is a
picture of whatever, and it's going to be worth, I wasn't into all that.
I wanted to know exactly what it did, and how to make it do something for us, so that
when someone says, oh, you're just an NFT company, it's like, no, it's not an NFT company,
we're a company that does something with the technology that's useful.
You're using blockchain technology, and you don't even, you don't even need, you don't
even know it.
So that's kind of, that's kind of our approach to supporting mass adoption for the technology.
And I guess that's what we, we wanted to make something that, like our company says, everyone
eats, you know?
And that was, it seemed like at the time, still seems like the whole crypto community is all
about that, you know, and helping each other, and supporting the new technology, and making
new things happen.
So we felt pretty embraced by the community, especially on NEAR, because they really helped
us build, and realize our dream, you know, and like, let our dream be realized, and over
the course of the time, you know, we've learned a ton, and things have changed over the course
of time, so we've had to maneuver, and whatever, but, I feel like we're helping, we're helping
the, the blockchain, and the metaverse, kind of, sync up with, sync up with real life, you
know?
I guess that's our spiel, and about my background in crypto, and why.
Oh, there's a, yeah, okay.
The other, my, my partner is on the Music Feast account here, Neil, if you want to click
the bottom left corner that says request.
Yep, we brought him up already, I think.
Um, but yeah.
Um, but yeah, great story, um, let's have Music Feast, I guess, introduce himself, too.
Can you speak right now?
Um, let's see, I'm not sure if he's hearing me, let me, let me see.
All right, I mean, while it's loading, um, if you just want to tell us what is this great
project about, what does it do, I hear that there's a lot of, like, uh, visionary approach
behind this, so I would love to dive into that.
Um, well, uh, the way that our platform works, what it is, is, is basically a fan club for
music artists.
Um, you, you're so, basically, your favorite artist has a, uh, uh, uh, basically a marketing
campaign on our platform.
They, uh, they put up a song that represents their entire campaign, we'll call it a single.
Uh, that single is the first tier of their campaign, and that's the entrance to the campaign.
So, they purchased that first tier off of our site in the, under the artist tab or whatever.
Uh, they purchased that tier, and it's about $5.
And with that, they get into the locked, uh, sorry, it's not a Discord.
They get into the locked chat that we've designed.
Um, we were using Discord before, but we've finally finished our own chat to be a little
bit more secure and less confusing, um, than Discord is for the general population.
Uh, our, our approach is to make everything so easy for the consumer that they don't have
to learn any blockchain technology.
They don't have to learn how to get a wallet or how to buy coins or any of that stuff.
They just go get what they want and be happy.
You know, it's, it's, it's a novel idea.
So, uh, the first tier, they get into the community.
They can access, you know, the community and, and talk to the other members and the artist,
uh, provide feedback, whether they like or dislike songs.
The artist can give away whatever they want out of that Discord.
If they want to put all their mixtapes in that Discord so that everybody that gets their
mixtapes has to pay five bucks one time just to get all their mixtapes or all their new
songs or all whatever, I mean, it's not a terrible, terrible idea.
I don't, I don't think, you know, because otherwise they're just going to give them away for free
anyway.
Um, the second tier is exclusive video content.
Oh, I'm sorry.
The first tier, it also, um, unlocks the rest of the marketplace for the artists to sell
merchandise and other things, the, the way it actually makes money.
Um, the second tier, once you're in the marketplace is exclusive video content.
And that could be anything from a music video to the song to some crazy exclusive video that
they make that's, uh, like a, only for this series of the, of the song, like say, say a
second video or whatever.
Um, it could be instruction.
It could be anything, you know?
Um, we want to look into making Oculus experiences.
We have friends that do that.
And, uh, that's, that's kind of really on the list.
Uh, the next tier, there's two, two tiers after that, that are both merchandise.
Kind of a lower cost one and a higher cost one.
When you purchase any of the tiers, the first thing that you purchase is a ticket, which
would be the NFT.
Um, we've removed all of the, um, we've removed all of the, uh, the crypto verbiage, the, the
blockchain verbiage to keep out any kind of preconceived notions that people might have
any kind of political meanings or whatever they, however they might feel about it.
We don't want them to feel that.
We just want them to like their artists and, and support what they want to support.
So we, uh, we call them tickets.
They purchase a ticket for, let's say the merchandise.
Um, that's an NFT.
They can hold that ticket for years.
Uh, if the artist blows up, if, if the merchandise sells out and the artist blows up, naturally,
it's going to turn into a collector's item.
Um, they can then resell that merchandise later.
Let's say they buy 10 of the shirts or whatever they believe in the artist and they want to
support down the line.
If the artists, if the shirts are worth more money, they can resell them right on the platform
and the artists, obviously because of the smart contract will get 10% back, um, from any resale
that they make.
Um, and like I said, the, the secondary market is right on their marketplace.
So people just go right back to where they got it and can list the stuff for sale.
Um, the next, yeah.
So there's two tiers of that.
If they do decide to, to, um, if they do decide to turn in, redeem the ticket, they'll receive
the merchandise in the mail brand new.
And then they'll also receive an NFT certificate of authenticity that matches the garment or
merchandise exactly.
Um, so they'll have that for future proof, proof of, you know, that it's, that it's real
and they try to pawn it later or whatever, you know, um, it gives it its value.
The, so we have two tiers of that.
The next tier is, uh, the royalties tier.
A lot of people have heard of other companies doing that.
Um, ours is not really super different.
Basically you can buy up to 40% of the single that's offered in the marketplace.
After a period of time that you release your single on musicfeast.io, we'll also be releasing
it into the traditional marketplace.
We don't, we don't, or the, the traditional market, we don't want to cut out any aspect
of earnings or anything for the artists.
We want them to enjoy every Avenue, even if it comes to a label or if it comes to whatever
we, we want to bend around so that everybody can get all the money that they can, because
it's hard to have a life in music, you know?
And that's kind of what we're trying to take the starving out of the starving artists.
Um, so people can invest 1% at a time up to 40% and purchase royalties of the song.
Um, say 20 people by 2%.
And let's say two, one of those people knows a record executive or somebody that wants to
sign this artist and gets them broken.
And you have 20 people out there up to 40 people, even, you know, with, with interest
in, in making this person a bigger star than they already are.
You know, once, once that happens, everybody starts making their money together again in
the community.
Uh, it just strengthens the community.
It strengthens the, what we're talking about, you know, just strengthens the whole point.
Um, then the last tier is the traditional one of one that the artist would offer either
an experience, some clothes from the video, whatever it might be.
Um, that's basically the premise.
Like I said, it's meant to kind of be a fan club and a way for artists to make, uh, make
more money than they ordinarily would with a better product.
Like most merch companies don't offer the certificate of authenticity.
And me personally, when I go to a flea market and I see a rack of vintage t-shirts and I pick
one up and ask, Hey, is this really vintage?
Cause it has actual holes in it.
And they say, Oh no, I think that's a reprint.
It's really annoying to me, especially because they still sell them for 50 or $60.
I think that some of the merchandise and things that we offer from some of the artists in
the future will, with the certificates of authenticity, will retain their value much better.
And, uh, we'll be known as a, more of a reputable company to handle your merch needs.
You know, it's, this is, I feel like music is a collector's market, you know, it always
kind of has been.
And ever since the, they started putting posters inside Pink Floyd albums and weed papers inside
Cheech and Chong albums, you know, now we have things that come with the music.
And with the merchandise that search, that certify their authenticity that you couldn't get
before.
You can't get a CD cover.
Now you can't get an album cover.
It's just all mostly digital.
So this is our answer to the digital, you know?
Um, but yeah, ah, Neil's in.
Oh, hello.
Love it.
Love it.
Um, so this is, uh, my partner, Neil, uh, I'll let him, uh, introduce himself.
Um, yeah.
For sure.
That's great.
Uh, hello.
Can you hear me?
Yep.
Welcome.
Thanks.
Uh, thanks Blake.
Um, thanks for having us on the show.
Um, yeah.
So, uh, I'll give you a little quick background on myself and, uh, add to some of what Blake was
saying, you know, uh, my name is Neil, uh, Blake and I actually have a really interesting
story.
Uh, we went to high school together, um, and started our first band together.
I was a drummer and he was a singer.
What was it?
Area 51.
I believe it was called.
Uh, we were punk rock band.
We were really inspired by Screeching Weasel and propaganda and this kind of stuff, which
I still really love those guys music today.
Just saw Screeching Weasel last year.
Um, but, uh, yeah, from there, I, um, I started studying, I studied music.
Um, I was a percussionist my whole life.
I went to college, uh, to do percussion performance, became a record producer when I was a late teen.
Um, once I found a sequencer, um, my mind was blown that you could do all this music with
just by yourself.
You didn't need other people.
And, uh, I've been in Chicago since about 99.
Uh, I've been making house music records up here for a long time.
So I've been an independent artist, uh, for a very long time.
And then I got into marketing of music instrument products, um, about eight, 10 years ago, um,
helped start a company called reverb.com out here in Chicago.
And then I moved on to work for an instrument manufacturer in Israel, Tel Aviv, named, um,
Waves Audio, uh, one of the very first plugin manufacturers ever kind of, kind of created
that market back in the nineties.
And then I worked for, uh, uh, another effects processing company that kind of created the
effects processing business in the seventies called Eventide Audio in New York city, um,
and made some software products with them.
And, uh, yeah, I worked for another startup doing marketing, um, but really have been a
musician my entire life, um, music producer for most of that and, uh, helping make tools
that other music producers can make records with.
Um, when Blake kind of came to me with this project, I love the idea because, uh, as you
know, the web three worlds are emerging and I work on a couple other with some other friends
who work in decentralization, decentralization concepts.
And I love the idea of, I mean, uh, with the, the idea of being able to watermark something
with a blockchain as a utility, not necessarily as an asset class, uh, is probably one of the
most promising, uh, things I've seen, uh, as far as a content creator is concerned, whether
you're an artist or you're a, you know, a musician or you're someone who takes photos, um, the
ability to understand that when you upload something to the internet, that you actually have
visibility over where it goes, um, besides metadata and tracking that, you know, which
is great, but like can be erased, um, is really promising.
And, uh, I really saw what they were doing, uh, with music feast and the idea around, um,
getting people to use this platform.
I think what Blake spoke to, that's really important is, um, the biggest barrier, I think
for getting most of the general public to want to walk into understanding web three technology
outside of people who are really into developing it is the, uh, is the adoption bridge.
And I think that's a big part of what, um, music feast does is it, is it makes it easy
for people to understand that we're using this technology to provide a utility for people
who really need a different, a different utility than the current music business.
Um, you know, if you make music, uh, and you use Spotify or beatport or track source or
Amazon or Apple, all this stuff, I mean, you're giving away a large percentage of your money,
um, for people to just upload it to the internet, you know, it's really, that's really all they're
doing for you.
Um, and they're not building a community for you and they're not really providing much
of a service except traffic.
That's what they're charging you 50% of your income for is traffic.
And we started to see a couple other businesses over the years, like Bandcamp and a few other
places of people really finding a way that you can build your own communities yourself.
You know, um, if you're a, if you're a small artist or you're a mid-sized artist or even
a larger artist, you know, you can monetize your, your fan base in a way different way.
And I think that that's a big part of what music feast brings to the table is like around
the idea, you know, decentralization of, we don't really need these nodes or these aggregates
as much as we, you know, maybe used to, or if they're even relevant to depending on where
you're at in your career.
So I think that that's a huge part of what I like about working on this project and kind of
leading some of the marketing and direction communication around it is that, you know,
this is really a utility for independent artists to leverage in any way that they want.
Um, as we get to continue to develop the product, you know, um, I think Blake was speaking about
the different products that we have currently in the tier system and there'll be more.
Um, but right now we've found that, that these are the, probably the key ones that we've noticed
are really things that could be beneficial to independent artists right away.
Um, now, of course, with the idea that there's an NFT receipt for everything that you're kind
of doing, you can resell it.
You know, we're not, as, as everybody's aware of, you know, the SEC and everything else has
been pretty, pretty adamant about this.
I, I spent some years in the financial business too, working in commodity trading.
So I've done a lot of compliance work over the years and, you know, we're, we're not,
not trying to let people idea that you're going to buy something that's going to be worth
more than, than what you paid for it.
This is really a utility for, for musicians and artists to use, but there's the possibility
that maybe we're, I think I just got off the call with our partner, Justin, um, uh, just,
just a minute ago before we got on here addressing this kind of thing.
And it's like, I can, there's an example, I made, made a bunch of records over the years
as a record I made in 2002.
That's going, you know, the label that I ran, it costs us three bucks to make a little 10
inch record.
And, uh, it's going for $85 on dis-ogs.
Am I making the 85 bucks from that record?
Absolutely not.
The person who bought it and owns it is.
So who knew it was going to be worth 85 bucks?
I don't know.
But the thing is, is that the way our system design, you know, as you know, with a smart contract,
if someone's going to resell that, you can build in a way for you to make money off of
So it's like, there's no guarantee that, you know, you'll make, make a living as an artist,
but if you put in the work, let's provide you with better tools to ensure that you can
actually reap the most, um, equity from your work.
And I think that that's the biggest thing that's missing in the music world right now is
that this is all set up for aggregators and service providers to win.
And it's not set up for artists and content creators to win.
And they're the ones fueling the wheels of making that, that business even work.
So we're trying to shift the odds and the metrics back into the favor of people who are
actually, you know, generating the artwork for, for them, for the, for the business.
Well, you guys have a great project.
I can tell.
I love that presentation.
Uh, I wanted to ask, uh, specifically you have like a consumer facing product, right?
Uh, and, uh, Blake was talking about abstract and sort of all this like learning barriers
of blockchain, none of that create the seed phrase, none of like the complicated stuff.
And, uh, also as I see, you guys are building on near.
So, uh, could you talk a little bit about, uh, sort of what is like a tax tag for that?
Or maybe more specifically, like what are just different solutions that allow to build, uh,
like a consumer friendly depth or near specifically?
Well, I didn't talk about maybe making it consumer friendly, but we actually, if Andreas,
he's listening on here, who's our developer.
Um, if we wanted to have him jump on and check about the chat about the tech stack, I bet he
could provide some more information, uh, further than I could, but I'll tell you what, I mean,
the biggest, the biggest thing that was applicable to me from just a, um, an adoption standpoint
was, you know, our customers aren't necessarily web three developers or web three people, even
though we're working in a web three world and we want people to know about that, like coming
on channels like this and talking about it and the technology is really fascinating.
Um, and it's, and it's awesome to use it this way, but our customers are, are, are web
two people.
They're musicians and artists.
And, you know, not to say that those people don't exist in web three, but the majority of
people making content are, are, are busy with being a musician and artist and making music.
They, they, they don't necessarily have, and also their fans, same thing.
They don't necessarily want to learn all of these things to, to just be able to
support someone more.
They want to be able to type in their email or give you a credit card and move forward,
you know?
And so that's the, that's, I think a big, big part of the barrier of what music feast
does with the way that it's designed is that it makes this adoption process.
It builds a bridge that makes it really easy that if you want to, you know, obviously learn,
educate yourself more about wallets and, and, uh, and how that works, you can, but you don't
necessarily need to, to, to use the platform.
Um, and so I think that that's probably, uh, speaks to kind of Andreas's work.
I don't know if he wants to, Andreas, I see you listening here.
Do you want to, you want to jump on and request to be a speaker and give some more information
around that?
If he's there.
Yeah.
I've sent him an invite.
Cool.
Yeah.
So Andreas, uh, I mean, this is, uh, a developer lead, uh, based in, uh, Venezuela.
Um, and he's done a lot of the work on the platform, um, and really helped it.
Um, I could, while we're waiting to see if he jumps on, I'll give a little bit more
introduction.
Andreas is an amazing developer in the web three world.
Um, built quite a few exchanges, wallets, things like this.
Um, let me pull up, uh, this real quick to make sure I'm doing this right.
Yeah.
So, um, yeah, so he's worked on projects like near PDP, D fix three wallet splatter, honey
spot, w three music.
Um, he's sort of near certified developer and instructor.
And so, um, I hope we can get him on here, but yeah, Andreas is the one who's really leading
the development on, on our platform.
And so I think that that's a huge part of why, you know, it's, it's, it's easier to
use maybe, I wouldn't say easier is the wrong way to describe that, but it's designed to
help adopt people who, you know, maybe don't want to necessarily put the work into educating
themselves about how, you know, a cryptocurrency transaction may work because again, we're trying
to put these tools in the hands of people who, who need to use these tools to help increase
their, um, you know, their, their, their equity and what they're doing versus, um, trying to
just sell the technology, you know, the technology is just the backbone of Nears, the system, the
architecture of which we built this on so that we can, we can make it.
And I think that the near community is really supportive of that.
Um, and they're really supportive of getting more creative projects on here.
Like we've, we've got some funding recently from the creative dial to help push a music,
uh, production contest, which I didn't mention yet, but we should definitely mention.
Um, right now, uh, if anybody on this platform is a music producer or a recording artist or
knows one who is, uh, we have a music production contest going on where you can go to music
feast.io forward slash contest, we're giving away a thousand bucks.
Um, and there hasn't been a ton and ton of entries just yet.
We've had some, some ones, but, uh, what I'm saying though, is that you have a pretty good
shot at winning a thousand bucks if you enter.
Um, and that goes on through, uh, the 26th of this month, um, which we may extend it, but that's
officially the closing date.
And, um, that's the first prize thousand bucks.
Second prize is Blake, who was just speaking.
Um, you know, once with Grammy awards, made some multi-platinum records, he, he'll mix
a track of yours or, uh, or one of your clients or somebody that, you know, that that's working
on music.
Um, third prize is a full on production from a gentleman, a producer named nails.
It's made records with Dr. Dre and Eminem.
Um, and then the fourth prize is, uh, these tokens, which will allow you to, uh,
to do transactions on the site.
So, um, yeah, it's pretty cool contest.
That's again, sponsored by, you know, the work we're doing with near and, uh, the different
dials that they have, but specifically the creative dial, um, they funded this, uh, this
campaign.
And so it's really cool to work with a community like what, what near has, um, they're really
interested in, uh, getting creative projects to happen within their blockchain and their
protocol, um, which you can't say about a lot of other places.
Love it.
Love it.
Love it.
It's a cool project.
Are you there?
Yep.
I'm here.
Okay.
Okay.
I can say that with your tools.
You are trying to utilize the NFC marketplace to empower musicians and create unique
interactive experience for the audience and the ecosystem.
So I would like to know your opinion on this.
You know, the music industry has historically been centralized and controlled by a few major
players.
And that's just a sad truth.
How do you think the, um, how do you think the, um, how do you think the web theory ecosystem
challenges status and enable more independent artists to thrive and collaborate more?
Well, I mean, I think it's, I'll answer this one.
I mean, I think, I think it's just like we were kind of going over is, is the concepts
around decentralization is the idea of, uh, you know, as everyone probably on this platform
and this conversation knows right now is, is decentralizing from the major players.
So if we want to combat or not combat, maybe that's the wrong word, but to, to change our
course and our trajectory away from what's already happening, which is this current system
that is centralized around these people, we, we have to decentralize around them at least
on a small percentage basis and see if it works and then continue to do more and more of it.
I think that is the trick here is that, um, a lot of what I find in web, in web three people,
um, and especially because it's a lot of web three right now is very much developer centric,
tech centric.
And that's great because these are the people who are going to, who make these things that
we can all use, but open source communities, not to say that all web three is, but there's
a very much an open source mindset is, and also decentralization is an open source mindset
in certain ways, conceptually, um, that there it's very, it's very hard lined that it needs
to be all or nothing.
Everybody, you know, it's, it's, it's, uh, what's the word?
Um, it's, it's activism, right?
It's very much, uh, in certain ways, it's very punk rock.
And so like, you know, the all or nothing thing, I don't think is going to work super
well with getting massive amounts of adoption right away, because again, there's this kind
of this barrier.
So I think that our concept is that we try to convince people to use it a little bit and
a little bit until it works for them.
And then they'll be able to see the value in that and continue to go further and further.
I think the band camp model is very much like what we're, we're tracking here, which
is like band camp came along and said, Hey, you know what?
Everybody else is charging you 50%.
How about we just try 15, give it a try, see if it works.
You know, it was already a better value proposition right away, but there just wasn't enough traction.
And so people try to use it a little bit and they put more and more on there.
And then over time, it got to this critical mass where it was like, Oh yeah, this thing works.
Not only does it value proposition work, which we knew from the beginning, but it actually
works now with enough people using it.
And that's really how we got to this anyways.
Isn't that how the internet was created?
I mean, it was like, here's this concept and it can work for certain things, but it doesn't
really have its full value until everybody is using it.
And so I think that that's kind of like what we're tracking as far as like the proof concept
is that what we're offering is a great value proposition.
It just needs the traffic of people using it.
And how do we get that tracking to adoption to be more, we make it easy for you to jump
into the system without having this barrier of entry because our customers aren't web
three developers and people who are saying, you know what, it's, this is the way.
And this is the only way we're realizing that actually most people who are going to use our
platform aren't going to take kindly to that type of language.
So we try to say, Hey, you know what, that system you're using, you know, it's not the
best one out there, but it's all you got right now.
We're in the same boat.
We're the same people.
We are just like you come try what we built over here and see if it works for you.
You know, try one track, try one shirt, see if that works out, get your people to come
over here because you've already got a fan base.
It's just that you're going to make more money over here than you would there.
Try it once.
See if it works.
That experiment goes well.
Try it twice.
You know, maybe keep working up the tiers until you've got like all your community or
even half of it or even a percentage of it is operating with inside of Music Feast.
This just makes more sense because the value proposition is already there.
It's just that you don't have, you got to convert your traffic and your people to come
check this out.
And so that's kind of what we're trying to do is see this type of language and this type
of thinking around it.
If that helps answer your question.
I don't know if that was clear.
It does.
It does.
It does.
Why do you think, you know, there were so many projects, right, sort of trying to approach
music in Web3 in some way?
How is the industry doing overall?
Like, have we seen any music slash blockchain slash Web3 projects really like capturing users
and, you know, being successful?
Do you know the market?
Yeah, I was going to say one thing that I find challenging in this, and I think that this
is something that we'll have to figure a way around, you know, and it's something that
I would like to see personally.
And that's been a adoption thing for a lot of people is that right now, most people, so
a lot of people stream their music, but there's a large, like Blake was talking about, music
is collectible as well, right?
You can download a file, which is somewhat collectible, but you can buy a record or you
can buy, you know, something else and you can own it, right?
Technically own it.
Also, when you own that, you can technically share it too, right?
Which is sort of outside of the realm of what watermarking a blockchain can do.
And I think that the ways that projects have came about is there's a challenge in one way
and then there's another way, like your subscription service, right?
That's easy to put on a blockchain, like your Spotify's or something like this, right?
Where it's, you know, you authenticate people, they get access to something.
That's kind of what we're doing with the first tier of Music Feast, which is sort of a
subscription.
I mean, you don't have to pay monthly, but you're buying the ability to jump into a place
and then you're authenticating yourself every time you, you know, go in and out of the site.
But what about the people, a group of people that want to download a piece of music?
You know, they want the distribution of it.
I think that the biggest challenge that a lot of people might be having and why you haven't
seen a more mass adoption, at least from the traditional world, is that kind of passing
on an ability to hold a token within a place that doesn't have to be within a wallet necessarily
and hold on to that, right?
Like, so all of my previous music collection, like, say, I'm a DJ, so I play music a lot
at nightclubs and on stages or whatever, right?
Like, I can't just take all of that music library that's not in a wallet, that's just files,
WAV files or AIF files.
Like, how do I prevent somebody from just, you know, exchanging all those with everybody?
Or how do I, moving forward, allow someone who's buying one of these things to take it
somewhere off of a blockchain, still retain its watermark, and then ability to verify
it again?
You really can't right now.
And if there is, maybe I'm just not aware of this type of technology, but I think that
that's a big barrier for the traditional music industry, who's very used to selling you things,
a CD or, you know, or a download or a record or something like this that's not actually on
a blockchain or in a wallet, and verify that.
We've kind of crossed this with the merchandising aspect, the merch that we have in here, where
we have a supplier that will dropship something by verifying the certificate that we give them,
and then your ability to hold on to that value is that COA certificate.
I think if we could find a way to do this with a music file, we might be really onto something.
So, and by onto something, I mean, it's not like we're not.
It's just that I think that the traditional music business and the way that they distribute
is that they haven't found a solution for that yet.
You know, the solution we found is to work with partners that verify that for us, but
there's no solution for that just right now.
And so it's either like I sell you a file and you download it in the traditional sense,
and then it's yours, and then I can't track it, you can share it, whatever, and there's
no way to build in a smart contract to that.
Or I sell you a subscription like a Spotify or something like this, and then I can, you
know, put that on a blockchain and verify that and authenticate that.
But I think that that's probably the biggest challenge that most people are seeing is like
when it comes to subscriptions, what the consumer wants is they want the, they either want to
support an artist directly with a subscription like a Patreon or something like this, which
is totally a business model that works, or even Bandcamp would offer that too.
Or they want to be able to subscribe to a massive music database like Spotify, which is the only
reason Spotify really exists outside of, outside of their service.
They don't pay people shit, but for 15 bucks a month, you know, you are free, actually
you, you, you have access to the largest compendium of music in the entire galaxy.
That's what your consumer wants.
Just like Netflix, they'll pay the 14 bucks a month to have access to, you know, millions
of videos, but they either want the largest collection for this small fee, or they want
to directly go boutique and support somebody through a subscription that way.
And so we're taking the boutique route and putting that into place.
I would still like to find a way to distribute an actual file to somebody that could be watermarked.
So those are my kind of visions for where we can go with this.
And I think part of the adoption issue.
And why did you decide to build on Nier over any other blockchain?
I don't have an answer to that.
I think, I think Blake can help with that.
Yeah.
The reason why we decided to build on Nier, excuse me, let me get out of the echoey room
right now, um, the reason why we decided to build on Nier was, uh, A, um, JCB had been
building on Nier for some years before that.
He had a DAO, um, with Dayday, Aku, and a couple other people.
Um, he was in the community.
Um, and so basically it's how we found out about it.
The reason why we built on Nier is because Nier does everything that we needed to do quickly
and efficiently and accurately, you know?
So like we need it to mint quickly.
We need the transactions to be low cost.
We wanted to bring blockchain technology to the masses.
The masses are not super rich.
The masses are normal people.
And before the whole crash of the NFTs and the crypto crash, blockchains seemed like, NFTs
especially seemed like things for super rich.
Um, blockchains seemed like things.
And I'm just saying from a, from a consumer standpoint, um, they seemed like this.
Um, and they also see, and blockchain seemed like, um, a technology that you're not going
to understand.
And it was very daunting.
And, um, we wanted to remove all that.
And that's what Nier does.
That's exactly what Nier does.
It's the, the quick transaction.
When somebody meant we, we need something to be minted quickly.
We need it to be minted at low cost because we need our artists to make money.
And so we want high amounts of transactions.
If you want the world to adopt a technology, you have to give it to them to use.
You can't make them learn it because they're not going to, they don't have time to learn
Like society around the whole world has gone to just this work mode, constant work mode,
constant work mode, like make your AI learn it for you.
You know, that's what it's come down to make your AI learn it for you.
But we want people who are music fans.
Their AI isn't going to love music for them.
They're not going to love that experience.
And we want to give the experience of a subculture of, of a bunch of like-minded individuals that
like a certain thing.
We want to give that to fans in modern times, you know, and that's really what Nier has enabled
not only by its functionality, but also by how it supports its founders and the people
that, that want to build and the people that just want to work.
Like there's the whole, they give people jobs.
If you want to be a coder or a hacker or whatever, a developer, like it's, it's a real inclusive
community.
And like Neil said, we, we both come from like a real punk rock, punk rock background to
the point where if everybody liked it, we didn't even really like it because it wasn't
punk rock.
And, and one of the premises behind punk rock, especially when we were coming up was
inclusion and like everybody helping each other out because there's this force of evil
out there, quote unquote evil that is definitely working against us.
So let's figure out how we can get in where we fit in, you know?
And I feel like Nier has some of that same, the same mentality or the, you know, some of
the same backbone.
And I've always felt that since we started, like when I started meeting different people
just through the chats and everything like that, it really just seemed like the place
for us, you know?
So it was like, it's meant to be for real because I don't know any other blockchain that does
for us what Nier can do any better.
Like Nier is exactly what we need and it's so crazy.
It seems like Nier is what a lot of industries need, but they're not looking at it.
So I'd be happy to look at that.
Yeah.
This is great.
I feel like it here.
Can you explain what is going on between like the two projects?
So you have everyone is and you have music fest.
Is this two different projects?
Are they related in some way?
Music feast is the name of like the project, the thing.
Everyone needs entertainment is just kind of is the name of the company.
Like, so if we were to launch another project doing something else.
Like we could retain our, everyone needs, that's our mantra.
You know, we want all, everything that we start to, to have that vibe, you know?
It's hard enough to make money.
You might as well make your own money instead of like waiting for somebody else to wait for
somebody else to wait for somebody else to wait for somebody else to listen to it.
So, you know, yeah, 100%, I understand that mindset.
Can you talk a little bit about specifically for, for example, people in this space, right?
For them to know how to interact with this project.
Do you already have anything ready or is this like a MVP stage?
Is it just an idea for now?
And is there any way for people on this space, they can be part of it?
Rolling, we have a contest, like Neil said, for $1,000.
If you go to www....
Let's pin some stuff up here in this space.
Sorry?
Let's pin some stuff here in this space.
Do you have some links or anything from your feed?
So people know where to go, you know?
So I can share this.
I'll let Blake grab the, I'll grab the link and paste it in here.
But right now I'm coming in from our Music Feast Twitter or X, I guess is what it is, which
is just Music Feast underscore IO.
Our Instagram is Music Feast dot IO.
You know, we have Facebook as well as LinkedIn as well.
But our actual website is just Music Feast dot IO.
That's the main landing page where you can get some more information.
The contest we're running right now, which is the promotion that runs through the next
couple weeks, is Music Feast dot IO forward slash contest.
I'll paste all these links in this chat show right now.
And I'm thinking of what else.
That's probably it though, right, Blake?
Yeah, I think so.
Pretty much.
And then really, what I encourage you to do is, everyone to do is go there, check out
all the tabs.
We have news.
We have a few different things.
And then check out the artists.
And actually go listen to the artists' music.
Because it's new music that you may not find other places.
It's out.
Or it will be out.
But these are new artists that don't necessarily have huge budgets to get in front of your face
all the time.
So, right now, I feel like Music Feast is a good place to find new, cool music.
You know?
Maybe something you wouldn't ordinarily find.
And that will lead you down another hole to find even more new music.
And then I encourage you to maybe, if you like, one of the communities, join and interact.
You know?
And let's...
Like, the artist is pretty much free to give you whatever they want within, obviously,
ethical boundaries.
Uh, so, it could be new music.
It could be, you know, certain ways that they set up their equipment.
Um, and templates that they might use to make their songs.
Like, there's a million things me as an engineer could share with people that people have been
begging me for for a long time that I just would never give out.
But I don't...
I mean, maybe they'll come out one day.
But you never...
You have to come to the...
To the...
You have to come to my chat to find out.
And my group on there is called Winsome and Winsome.
And, uh, that's where mine and my partner's, uh, stuff is.
So, you know, check it out.
Might come upon some Easter eggs some days and just figure out how something was done.
One of your favorite songs.
Sounds great.
Uh, I say let's open up the questions for community.
We have, uh, Spark with us.
Uh, Spark, should it?
Hello.
Um, Texas.
Can you hear me?
Yep.
All right.
Can you kick your, uh, mic off?
Because we have an echo when it's on.
All right.
Great.
Um, so my question firstly will be consigning.
Um, I heard you mention about, um, upcoming artists who, that's, um, famous, don't have much followers.
So, um, what exactly would you guys do to actually bring them to the top?
Because coming to the top, especially in the music industry requires a lot of connection and, and a lot of work.
So, um, how would you guys do this?
And if a music artist is to, um, maybe have a concert, do you guys have, um, maybe, uh, maybe have plans of making, maybe setting kinds of NFT available to actually serve as gate pass to such kind of events?
Um, yeah, like a ticketing.
Um, yeah.
Yes.
We, we have things like that in the works currently.
Definitely.
Um, and, and we want to be able to offer that kind of service to everybody.
Um, we're not going to talk about that one from us right now because we, but we do have that kind of stuff in the works.
So when we do have it done, we'll definitely tell you about that because it's pretty awesome.
Um, but besides that, uh, as far as helping people get to the top and connections, et cetera, um, well, first of all, um, you'll be included in a new space that's accessible to everyone that right now doesn't have thousands and thousands of people on it.
Um, so you'll be able to be found quite easily along with everybody else on the, on the platform.
So that's one kind of good thing.
Um, the people that know Neil and I and, uh, JCB and, I mean, really the rest of the team has been around the entertainment industry for a good 20 years.
All our whole, pretty much our whole team.
So we know different people around the industry.
So when we put the name music feast out, it's not just going to random farm kids in Oklahoma, which I kind of wish it did.
It's going to like music executives that we know.
It's going to major music artists that we know, major DJs, major producers.
Like when I say major, I mean, major label, major hits, you know, it's like, we don't, we don't really hang out with people that aren't doing the same thing that we're doing.
So just, I mean, I don't want to brag, but you're associated with us.
So when, if you're, if you're there, they're going to see you.
Um, number two, as we grow, we're going to start having features, um, every month on the site, um, chosen by the community.
Um, and I feel like that would be a pretty fair way to, to feature different artists, um, especially ones that are really working their, um, their campaigns.
And really trying hard to make the, their community great and the platform great.
Cause that's kind of what we want is everybody to commune with their audience and create a strong community so that the audience really supports them.
Um, I think the artist tech nine is a really great example of someone who, whose fans are very diehard.
Like this guy is, doesn't really have radio hits.
I don't know if a lot of people on here know who he is, but he's definitely one of the most financially successful rappers in the music industry.
And probably one of the most talented in the music industry, but he has his own core fans that he goes and visits in every single town in the United States.
And then overseas and those people line up all the way down the street to buy the merch after the show.
And they are, you know, in the chat room, they've been in, they've had a successful chat on their website for 20 something years now, you know, that's what we want people to do with their fans.
Is that if they, they have no need to start a music feast account because they built their, I mean, if they did, it would just generate more money.
But honestly, their machine is their own personal machine that they've built from the ground up.
They bought all the tour buses, they bought all the buildings.
They're not subject to anyone.
And that's the idea is that we're giving people a place to build themselves and we're not the record label.
That's going to hold your hand and walk you into all the photo shoots and all those other things.
But what we're going to do is provide a stable and working platform for you to monetize your fan base, engage with your fan base, get market research when you want it.
Offer them exclusive things, you know, we're getting, we're, we're, we're, we're giving this to the artists to give to the fans.
So, you know, do what you will with it.
Like even labels, even, even label artists could benefit from this and that they wouldn't have to spend their advance.
They would be able to recoup their advance in an alternative way besides the traditional method of, you know, spending all the money up front and then not making any and then just being in debt for a super long time.
Because that's, that's a majority route of artists that get signed.
So if you dream of getting signed to a major record label with a huge deal, you better dream of making the best music in the world so that you can pay that deal off.
You know, and that's not a bad dream anyway, but if you're making the best music in the world, you might, you're not going to have to take the deal if you monetize it the right way.
So that's my point.
Yeah, I think that's a big thing that Web3 is showing, building community versus just building a following.
And I think it's great that you guys have built in sort of like infrastructure platform for music artists to be able to properly organize that community.
Great utility building on there as well.
Uh, let's get, take another question from real quick, real quick.
I just like to interject because you kind of reminded me of something.
It also enables artists to, um, like create, it also enables artists to create teams and they, uh, they're able to, let's say, get a graphic designer, the web designer, the producer, the engineer, and everyone early in an artist career.
They may not have money to pay for all that stuff.
And not only that, the task of doing all the marketing and all the things is very daunting.
So what they can do is create a team and tell the team, I will split this with you.
I will split the sales of my marketplace sales with you or split the percentage of my marketplace sales with you.
If you help me on this.
So all of a sudden someone's getting 10%, someone else getting 10%.
All of these people are getting their percentages.
And now everyone is working as a team to build this artist up.
And they're not having to necessarily get paid up front.
And they're never wondering when's this guy going to get paid so that he could pay me.
Everyone's getting paid automatically through the smart contract.
And I think that will build people's portfolios exponentially quicker.
And with a much greater turnaround than just building a portfolio project just to build it.
You know, if you could help somebody and monetize it, even if it's off the back end.
Especially when you're young and building.
Like you're going to grow that team and build it and keep it.
And that's how successful teams are built, you know.
So that's just another alternative way that it can kind of change the trajectory of people's careers.
You know, just not even in just the music industry, but in the whole of everything.
Thank you for that.
Let's pass the mic to right now.
Yeah, thanks Wax.
I have two questions real quick.
First, on security, how do you guys tend to fight impersonation on your platform?
Like, you know, this is what a lot of persons don't know about it yet.
Any person can jump in on your website and create an account impersonating another person.
What are the measures you guys have put in place to fight against this?
And is there a way you guys will verify people coming to the platform to come on?
Sell NFT or anything?
And secondly, can you hear me?
Sorry?
Can you hear me?
Yeah, yeah.
Okay, okay.
And secondly, I would like to understand.
I even looked up on your platform.
I created an account in my mail, and I don't understand.
I saw some persons there that are familiar with me, like Respect and Dedehuku.
I checked on your profile.
I saw NFT.
But I'm not seeing their content.
I'm not seeing what they have on the platform.
So I don't know if you can explain to me.
They haven't released the rest of the tiers yet.
Oh, okay.
Yeah, so right now we're just building the community at this point.
Okay, okay.
So what do you have to say as regards people coming on the platform to one person,
the other person?
Is there a security measure to protect that?
Do you verify persons coming on the platform?
Yes.
Yeah.
Right now, we engage everyone personally.
Everyone that signs up, we engage everyone personally.
As we scale up, we're taking other measures currently building to make that more autonomous.
But right now, every song is so different, and every artist is so different.
We have to engage them personally.
Because suits and things happen very quickly.
Like lawsuits and different things happen very quickly.
And, you know, we don't want any part of that.
So for right now, if it takes a little bit to start the account, it might take a day or so to engage everything.
But, yeah, we definitely engage everyone personally before it's, like, live.
Okay, we're getting on the hour.
Before we end, would you share with our audience sort of any new interesting developments or anything to watch out for in the near future for either a music feast or just what to expect from the Everyone Eats Entertainment?
I was going to say, I could talk to that.
I mean, so where we're at right now, it's a production contest that's going on, which I encourage everybody to apply here.
Because, like, it's literally $1,000 that you're getting.
It's already been funded.
It's not even ā it's going to happen.
And then you can have the opportunity to mix tracks.
So if you know anybody that wants to participate or makes beats at all, go over to the site.
Sign up for it.
And you've got a really good shot.
But as far as our product that's coming out, like Blake was saying, the first tier is working right now.
And the other tiers are in development as far as our product.
And by tiers, I mean the first tier is access to a community, to an on-site chat that's much like Discord, except we're not using Discord.
We built our own chat inside.
So it's all within the platform.
You don't have to go to another platform to use that.
And then the other tiers are coming out really soon.
They're almost already developed.
We just haven't launched them on the main site just yet.
So that's kind of our product roadmap is we have these built out.
We've been testing them.
And they'll be rolled out soon, which is the video content, the merch dropshipping, the one-to-one, the exclusive stuff.
They're already being rolled out pretty soon.
So that's what our roadmap looks like for the next few months.
And, yeah, as far as us, we're just going to continue to build, you know, like I was talking about, you know, my background is in content marketing as well as being a musician forever.
So like Blake was mentioning on the site, we already have three really interesting articles up that we're going to continue to do content marketing just around education, around, you know,
a lot of people may know some things about the music business and how it works and maybe how it's working against content creators and artists.
But we're really going to try to be ā we really want to be a community and an authoritative source for people to understand, like, what's stacked up against them and maybe how there's a solution with this platform.
But generally just to be helpful.
A lot of this, like, again, Blake was saying, like, we've all been professionals in the music industry for decades.
And I think that this is a project between us all where we're really feeling compelled to share some of our experience working in the music business outside of just, you know, being developers and people wanting to create a platform.
We really want to make a place that we can share our knowledge about the pitfalls of the industry, which is, you know, why this happened, and also share inspiration.
So we just started to roll out some of the content and interesting educational pieces on the site, and I think they're going to really push further into that.
And then also doing more partnerships with artists that we like a lot.
The gentleman who's leading the campaign for the music contest right now is a Nigerian artist that's one of JCB's people from Nigeria named Classic.
He's awesome.
He's got a massive following out there.
He makes really great music.
You know, we're trying to build bridges between people who really understand and get the idea.
And, you know, whether you're a small, large artist, because like Blake was saying, you know, a lot of it's very personal and individual touch and conversation we have with people right now.
We'd love to hear from you, you know, because it's important that we kick this community off with the right people.
There's already some good people on here, but it's important that not just any, you know, not to say that like it's a we're vetting people for whether or not you're a positive person.
But we really want to see some good people using the platform so that it helps with getting the word out about its functionality, that there is new music that you maybe can't find somewhere else or unique artists that maybe aren't getting the light spotlight shined on them in other places.
And we really want to try to highlight these people who get it, you know, so if you know somebody like that or if that's you, come on over.
And then we'd love to continue to have conversations like this about the technology and the concept.
Yeah, I would like to encourage anyone in our audience, if you do any type of music or creative stuff, feel free to approach Music Feast and see if anything can come out of it.
And on the other important announcement that we have is I just pinned up tomorrow's space banners.
So we're actually going to have tomorrow a big giveaway, 15 years.
So I think we'll do like 10 winners.
So but you need to make sure you like, retweet, all that stuff.
So please do so.
And other than that, yeah, we've been live for a while now.
Any last messages, last things you want to say to the community before we rub the space?
I was just going to say the last thing I would say is I've already spoken a lot.
But if you need to reach out to me, obviously be on the handles that we have.
Just info at musicfeast.io.
That's my email address.
I'm happy to have a conversation with anybody about anything.
As long as it's nonsensical, I will entertain it.
And I meant to say it that way.
I absolutely very much like to be silly.
So, yeah, please reach out to us.
We love to connect with people who want to understand, who have questions.
We understand that this platform and the technology and the concept is very new.
And that all of what we've explained today, even as well as we've explained it and all of this stuff,
we're way out in the weeds on it because we've been building it.
So we understand it really well.
But we understand that things may not be very clear.
And we want to know that.
We want to understand.
We want to learn from you.
And so, please, if you have any questions like the ones we've had already, which are great,
let's continue the conversation on our socials or in my inbox.
So info at musicfeast.io.
Okay, sounds good.
Thank you for coming, guys.
And, yeah, everyone, don't forget to like retweet the film tweet.
We did tomorrow's announcement.
And this is where we're going to end this.
Thank you so much for coming.
This was a very interesting, great project.
And good luck to you guys.
Thanks for having us.
Thank you so much for having us.
