Good morning. Good morning. We're just we're all just chilling to the music just letting the couple of other people filter into the room and we're also waiting for how there he is. Speak of let me get you up here on the stage. Knock just a moment, please. Oh no, sir. And I knew
And a new, oh, let's get a new one here. This is like, this is big.
I'm just invited unexpected blessings early on Wednesday morning.
All right. So tell you what, let us wait maybe about maybe one more minute for for Magic Ender joy. Oh, actually, no, we can start. It's not not. It's here, but I'm gonna hold on. Here we go. This is here as well. This is here. Now the party can get started.
started. Mike, are you ready? I'm ready. I'm ready to learn and listen. Awesome. Awesome. Well, good morning, everyone. Thank you so very much for joining us today. We know that you are having probably a busy day this hump day. And we thank you for
chilling out for us. This is Spell. We've got a killer panel today that's joining us and we're going to get into intros in just moment. But let me do some housekeeping things. First of all, my name is Kendria and I'm on the handle today. I am all things community and whatever else is needed.
importantly I am joined today by our illustrious founder Michael ain't no stoppin us now Levine is my it's my co-host today and I was gonna sing that but I decided I was gonna sing everyone their ears and just announced it that way. Hey Mike before we get started
it though. I mean, do you have anything you want to say to the people? Thanks everyone for showing up. Thanks to our partners. Excited about our upcoming open beta chessment. And yeah, let's get into it. Awesome. So I'll listen. I want everyone to stick around because
I have got some tasty giveaways for the end of the program today. I've got the last five tier one. I'm going to make it rain. I'm feeling like Santa Claus, but my pronouns are he and she or she she and her. I'm sorry. I don't want to confuse anybody today, but I am feeling like Santa
or Mrs. Claus so stick around and we're going to give that away and as I alluded to we have some amazing speakers with us today and before we start though usually do a icebreaker so I am going to to say it and then I am going unleash the hounds of each one of you
you so you can let us know and then we'll get into introduction. So here is the icebreaker and Mike you are not excluded from this even though you pay the bills. I'm still going to ask you as well. Obviously, besides your own game, what are you playing right now and I'm just going to throw
to to Liz because she's the first one I see. Why don't you open up your mic, tell us the handle that you're repping and why you are the why you are the life of the party Liz can't wait to hear what you're playing. Yeah, thank you for the very warm welcome. I just want to shout out to you guys. This is our second minute with you.
you. Super excited and we've been working with you for, I don't even know, six plus months at this point and it's been fantastic to see your growth and see you're even so excited in Mojo Mele and all the NFTs you guys have launched and just continue to build with you. For games I'm playing right now, I got to go with Wildcard. We play Tested
a couple of times and you know it's a really great game. On the non-web three side, definitely getting my reps in on Warzone pretty often nowadays when I have extra time but yeah awesome questions super excited to be here and thank you for the invitation. Thank you and we'll be back to you to get all the other official stuff for me. The next time I'm
This dude right here is I swear is like the hardest working man on Twitter every time I open up my feed He is either doing a space or sitting on somebody's face and just generally talking shit Mac Mac dot com Unleashed the hounds here and let me know what you're playing. Hey, what's up? I mean honestly
We've been so busy over here getting this game more about to release ready. I have played, I actually got back into playing Magic the Gathering, believe it or not. It's a love-hate relationship, been on and off with this significant other since I've been around 13 years old. Can't seem to shaker.
But you know, like I'm looking forward to testing a lot of these other games that are in beta. Like I want to see the main releases come out. Especially you guys. I mean we met and Planet Mojo's awesome. Like I can't wait to dive into that. But the main game I'm playing right now is Twitter. Like Twitter is the real metaverse.
I don't disagree and you are your HP is high on Twitter, dude. So welcome and thank you for being here. I mean, I don't even know how to introduce this guy. Knock. I mean, like, use the man that's paying off the bill. So I salute you this morning. I want you to unmute yourself and let the people know what you're playing.
I appreciate the kind intro. Yeah, I think in a similar vein, I'm currently playing something that I just haven't been able to escape since I was a literal child, but it's back to runescape, man. I always say, "You never quit runescape. You just take six to 12 month breaks and you get sucked back into things and I happen to be in the middle of one of those right now."
Oh, that is awesome. Sorry about that. I'm like trying to do things on a fly here. Thank you for being here. I knew. Please unmute your mic. Thank you so much for joining. You are a special surprise for us today. What are you playing? Thank you, Kendra. I'm glad you guys
you guys invited me for the second space is I thought I did so bad in the first one you guys might not invite me so thank you so much I'm grateful now there's always room at the table for you thank you for being with us so I have been testing two games one is yard fantasy and the other one is crypto golf impact by
new as IntelliX. So these are the ones that I'm testing I'm playing for last two weeks. Awesome sauce and definitely last but certainly by no measure at least we've got rain maker gaming with us. Who's repping the handle and yeah tell us what you're playing because I'm
pretty sure that's vast. What's going on guys? It's Devon from Rainmaker's side here. Good to see everybody. A lot of familiar faces here in the space so really stoked to chat with you all. In terms of what I'm playing, kind of way too much League of Legends lately, but also I think
there was a steam sale on cyberpunk so I opened that up for the first time. Apparently it had a not so good beginning to launch but I obviously joined really late and it's actually super smooth. I haven't had I haven't seen any bugs or anything. Actually really impressed with how it's gone. Bro there is no such thing as too
much legal legends. Yeah, exactly. Until it takes up your whole weekend. Yeah, I know. That's awesome. So, hey, Raymaker, while we still have you here, please give us a brief two minute overview of your project community and we would love to
know what your journey into Web 3. Cool. Yeah. So for everyone listening, Remaker Games is a project that's been around since 2020. The overall vision that we're still sticking to today is trying to lower the bare of entry of getting gamers into Web 3. There are a lot of ways that we've tried to do that. One of our
The first product that we built is the Discovery platform, which basically serves as a third party research hub where you could view all of the games that are in Web 3, look at game guides, verified reviews of players, as well as some info like how much does it cost to get in.
How fun is it? What is it play like in traditional games? What blockchain is it on? Is it mobile or desktop? But what we found is when we built that product, it was a good resource for people that were in Web 3, but as the market sentiment went from positive to negative, a lot of
New people weren't entering the space. So what we found out was, or what we tried to do is also build complimentary tools that in our own way tried to bring people into the space. So one thing that we've built and we're actually in private beta with is our challenge platform. And that's actually a way for traditional
to actually slowly but surely get onboarded and see the value that blockchain provides. So we're allowing people to go head to head with each other in challenges and also wagering against each other using the blockchain and some really cool games like someone that mentioned League of Legends.
of legends, but we're slowly onboarding the other big games like CSGO, Valorant, Fortnite, and a couple of others very, very soon. We're in private beta with League of Legends only right now, but we're super excited about what's going. And yeah, we're really excited about what to do. Some big news dropping really soon.
I'll give you free invitation to drop that alpha here if you want to and I'm actually gonna make a mistake I forgot one introduction here we have got polygons gaming in the house and I apologize please unmute your mic you've got some catching up to do my mistake I would love to know
who's repping the handle today, what gamer you're playing and please give us an overview of your project. Obviously you are the hottest blockchain in town. I don't know you kind of like don't even need introduction, but we would still love to hear what you're joining into Web 3. Let it lay it on us.
Can Rhea actually I was supposed to join it from that hand. That's my social media team. I don't know is it shot to do our skyla but a big shout out. Oh good so I did mess up. Woo that's good. I know I have it talking to you later on. Thank you for that save.
Hey, let's go over to Magic Heating Liz. Why don't you please give us, I mean, we all know about Magic Heating. It's a hottest platform and down right now. But just for everyone's edification, why don't you give us an overview? And I would really love to learn your journey into Web 3.
Yeah, again, thank you. Thank you for the space. It's been an awesome panel so far even though it just started. Yeah, Magic Eden, a little bit of backstory is relaunched on Salana in September 2021. We've been around a little over a year, almost actually coming up on two years in September. We have a $1.6 billion evaluation. We raised $100
30 million in our series B, which closed last spring. And since then, we've come out with our launch pad products as well as our marketplace products, which everyone is pretty familiar with. I don't know to go into too much detail with that, but now we are on four chains and always looking for what's coming up, what's the new thing, and we found
around a really amazing community was polygon launched some of the most premier projects including planet mojo of course a lot of pfps a lot of games and it's just been an incredible ride. Personally I got into NFT space actually around the same time maybe a couple months earlier than when magic he was born. I got in through stream
and YouTube and gaming and all of my friends were getting into it. I thought it was very sketchy at first. I think most people thought that but as I got into it I thought this is really cool. There's a lot of really cool people and communities and the morale was so high. Obviously it was kind of peak bowl and everything was just being discovered. So it's much different story and as
in late but they've definitely seen some remnants of the bull coming around, especially with some of the upcoming mints that we have including the loja one of course but yeah that's that's kind of the tailed y'all around on magic Eden and my personal journey into web3 awesome thank you thank you and Mac go ahead man run it what
give us a loaddown on on Mac and you know how you got here, Matt? Yeah, definitely. My story is kind of short and sweet so I'll save that one for last, but Mac, we are also on polygon, been building there since November 2021 and at the heart and soul of Mac, it is an open
world gaming universe that doubles as a no code game development NFT creation platform. And that's what the second part of Mac really is. It's a gaming engine and we're really looking to compete with the lights of unity when it comes to that world creator and
That's what you really get to do in Mac.com. We've got all sorts of different types of gameplay program into this engine, whether it be first, third person shooter racing games, drifting games, MOBA games, capture the flag, team deathmatch, the list goes on and on. And since we make this engine, if the community wants some different type of game, if there's a
different mod out there that we see is really catching on. We're going to just go ahead and throw that in there. And the main thing that sets us apart is that all of this is ownable written onto the blockchain. I don't see anything else out there where you can create a game and actually own it to the extent that you can really do over here. But you know, really what mech is extremely lore-packed
to different cities in this universe, and you're going to be able to create these using AI, all of the rage, these prompt-based AI, game generation, level creation, design it however you want, just by typing in there. And that's what I'm really excited about. We're getting ready to release
guys don't even bother to explain it to me. I don't understand all of it. I just know how it works. The internet, just like these wallets. We don't need the complex stuff. The gamers just want to get in there and play. And that's what we're really doing. Working on a free-to-play version so that everybody who creates these games, you're not going to worry about the players. We're already working on plans#
and millions and millions. So that's mech.com. Build a game, play a game, earn, earn, earn, own, monetize anything you want to do in Web 3. And me, I mean, I got into crypto really heavy in 2020. COVID hit. I thought the world was ending and I wanted to die with a bunch of big points. So worked out for me.
But I got really involved with Play to Earn Gaming in 2021, like what was going on, ended up losing a bunch of money. It's okay because I found Mac.com. And you know, just a simple DGEN landed at one of the best companies I could hope for and found out that I was really good at a lot of this stuff they have me doing.
Well, we're all the better for it again. Thank you for being here and actually I just want to give you your your flowers for a second. I gotta say that hands down mech has been so amazing in this space is always willing to offer assistance to join us to join in to spaces to offer
for, you know, inside on where the space is going and just a general general nice guy and I just appreciate everything that in your willingness to help the space out, man, it's been awesome. Even so much so I'll take a station break here and say he actually even shared up top with love for
you all to take a moment and we treat this out and let's get some more people into this space. I mean it's not a it's a rare occasion where you have such a magnitude of the panelists that we have here today. So why don't you share that with one of your friends and knock I would say open up your mic
I would really love to just get a query into your journey into web 3. Liz aptly handled about magic heating, but let's hear a little bit about you. And choir reminds one another. Yeah, appreciate it. I'll give you the quick 45 second rundown. Went to school for financial management. Got a job.
job at a big four, absolutely hated my life. Left joined a gaming startup called the Leaven Holdings. In 2018, or I guess it was 17 actually, we purchased one of the oldest gaming brands in the space called Sora Gaming. We ran that for a number of years. At Sora, I hired on a young kid at
the time. His name was Michael, his gamer tag is Bang. One of the very first content creators I had ever brought onto the company. Fast forward a few years later, Bang is working at Magic Eat and sees that I'm involved with crypto and gaming and says, "Hey, Magic Eat and is spinning something up in the gaming space. You should take a look at it."
That's when I kind of took the leap here. For me, being somebody who has always been willing to take risks has always loved gaming and see at S1, a really good way to connect and stay close to friends and make new friends in the space. But, too, I really do think it's like one of the top forms of entertainment in the world. And being involved in East
sports in the very early days of Fortnite, Apex Legends, the Valorant ecosystems, getting to see those things evolve was something that all treasure for the rest of my life. And the opportunity to kind of come into Web 3 and see the same thing happened here was just way too cool for me to pass up. Wholeheartedly believe that Web 3 is a future for games and wanted
to get it on the ground floor. And you know, that's how I end up here. Awesome. Thank you so much for that. And I knew you're the bell of the ball here, Polygon Gaming. How did you get into Web 3 and please let us know about this vast expansion of Polygon Gaming.
Thank you, Kendra. I would like to start with that you know I being at polygon had the opportunity and you know currently also have the opportunity to work with projects like planet mojo, Mac, Magic Eden as well and I come from web 2 I have worked for over a decade but the kind
of collaboration, the kind of acceptance, the kind of openness, receptiveness that people show in the community is way way way way way way more higher than what we have seen. So it's a pleasure to work with all. I have personally worked with Liz at Magic Eden. So Liz is amazing as always. Mike is always
is my favorite. I've said it earlier as well. He's a total pro and I worked with David at Mac so I'm really really really happy that I get to you know had the chance to work with all these amazing people. As far as my journey goes I didn't know anything about Web 3.
And when I was giving my interview, I'm right now director ecosystem marketing. When I joined as a brand manager, I had Polygon Studios, when there used to be an arm called Polygon Studios at Polygon. So in my interview, I said, I have not a subject matter expertly.
here and I don't know what Web 3 is, how it works, though I write about what Polygon does, etc. But the team was very supportive. They said that you will learn on the job and I'm really grateful and big shout out to Chad. He helped me throughout the journey, made me learn and whatever I have learned
in last one and a half year at Polygon is on the go working with amazing people like you taking one day at a time learning new things, interacting with people. So I'm really, really, really grateful. But yeah, that has been my journey so far. That's awesome. Thank you. Hey.
If I can get a wave of purple hearts going, not only to just how proud we are to be on Polygon, but I think if I can get a wave going, I might be able to persuade Mike Ol here to tell us a little bit about himself. And obviously, I don't know, tell us about PlatinumOjo and how you got into Web3.
As long as you don't start drilling me with Star Wars questions like knocked out at the end of GDC, I don't promise I don't promise anything
That was a low point. I haven't gotten over it yet. Anyway, yeah, this story, oh boy, you've heard it before. Let's see, when you are going to start, I grew up in East Coast and Boston.
thought I was going to be a journalist. I went out to California to go to grad school. I got a job. It saw in the paper Lucasfilm Games. Well, I went in for an interview. Let's say I think it was my only job interview of my entire life by the way. Somehow convinced him to hire me.
kind of had a great run there starting in QA but I was still kind of learning about a lot of things on the side and that led me over to the art department and worked on a lot of great games and created the visual effects department there eventually left.
I had to start up with people from IOM, which was the visual effects company of George Lucas that we were closely with. That brought me back to the East Coast where I'm from and after that company was sold off, started
Well, I guess first inventing remote work because I had to because I moved to middle and nowhere and yeah, I started my own companies working with some big companies like Hasbro and others, but always doing our own
games as well, experimenting did a lot for many years in augmented reality, virtual reality, and while we were making our last game, the virtual reality game, Sem and Max, this time it's virtual.
people have a quest, but when we're kind of halfway through that game I started really getting interested in blockchain and NFTs and eventually blockchain gaming and Planet Mojo was born out of that.
Well, that's great and I'm so glad you did because you know I'm here and we'll all hear it together. And yeah, so welcome everyone. I think the amazing thing is that we have such a crew of people that these introductions basically could be a show because everyone's experience
and their flavor into Web 3 into the space has been so very important. But yeah, let's ask some hard-hitting questions and let's just go for it. Magic Eden would love to know your thoughts on user acquisition for Web 3.
go and after web 3 versus web 2, you're in a unique, your platforms in a unique position and obviously you are crosschains. So let's know what you think. Yeah, I always, always go through the hardballs to me, Kendria, but yeah, I think I'm a sick lot of
companies and studios come into Web 3 expecting is that users will just like the game because it's a game and it's built by them and it's very far from the truth. You really have to grind in Web 3 and one of the biggest things that knock-and-eye really tell projects is just to be present. The founders need to have faces, founders need to be there at the
a face, they want to see a founder, they want to see whoever's leading the project, whether it's a community manager, whether it's the marketing person, the CEO, do they just want to see someone? I think Boomland also does a really good job with this. They have Tommy and Sarah Hott and Abbey always in their spaces. But in general, it's really hard. There isn't really
a guide to Web 3. I know there's a lot of great places that help with this, whether it's Polygon or even us, even fractal and other competitors and other ecosystem partners, but it's really hard to navigate. It's really, really hard just coming in and watching all of these projects. Sometimes fail because they
don't have the proper setup. They're not connected to Polygon, they're not connected to Magic Eden. It gets really, really hard. A lot of projects opt for paid ads or influencer shills or requesting. A lot of that can work, but a lot of it doesn't work. Just explaining the difference between general and traditional web2 user acquisition, which is
very ad-based PR. You just pay streamers and Web 3 where it's like hey you need the streamers to be interested on their owner. They're not going to want to make content or they're going to charge insane prices. There's not going to be a real benefit questing is cool but again it comes with bots no matter how you do it.
I'm just making that tradeoff and of course paidouts don't really work in Web3. So very organic, very unique marketing and just being different eye catching in there. But it's on the ground. The community is super important. Well, see, I can throw the hard balls to you Liz because you always knock it out the park. Thank you so much for that. Let me just move
the line, Raidmaker, same question, thoughts on user acquisition for Web 3 going after Web 3 versus Web 2? What are your thoughts? Let me just jump in also and say one thing that this question kind of came from an article I read, maybe others were getting passed around
around by BitCraft. That was talking about user acquisition in Web 3. I'd recommend people read it, but I commented on it. I was just sort of talking about essentially that Web 3 game companies really either don't have the funding or
at the point to sort of judge their game on typical game KPIs and analytics and they should really focus on the Web 3 community and bringing gamers in through that. So that's kind of where a part of this question came from. Now I'll shut up.
Thank you for the clarity of thought there Rainmaker you got the stage Yeah, no worries so In terms of where users are coming from in acquisition in web 3 I feel like it's always a good question and I feel like this question is gonna be asked today as well as use from now
now, we're always going to want the next stage of user, whether it's an early tech adopter, which I would argue that's kind of the phaser in now, or whether it's where in the early majority phase or the late majority phase or even the laggard, who knows when that would be. The acquisition that we're
And now I think is relative to what is most appealing to the users that we have in today's time. As we all know, kind of the event that kind of like kicked off the whole gaming sector, or the whole blockchain gaming, I guess, like, scene,
is a lot different than it is today in terms of what gamers are looking for and what drives them to try out new games is I think everybody can agree much less about the monetary incentives and much more about the entertainment and new things that you can do that you haven't been able to do before playing a game on the blockchain now.
and not the way that traditional games are. So I think there are a lot of ways that people can move forward and work towards it. I think there are zero some ways, which is taking everyone who's in Web 3 and trying to convert them into playing your game.
positive some ways, which are trying to find new users in this space who are just being introduced into blockchain for the first time. And if you present it to them in a way that they understand, it being a good experience for everyone. So I would say in terms of what Raymaker is doing and how we're approaching this, we're very much
I'm going with the second approach. There are a ton of ways that I've been talking with other gaming projects and I think there are a lot of ways that everyone in their own ways is attacking this question. Whether it be offering some sections of the game being playable without a wallet, whether it's actually
creating a wallet without them knowing it using Web3O.com and getting set up with a social account before you actually know the seed phrases and telling you about it later. Just talk to your project who's really doing that yesterday and that was pretty cool. Whether it's actually having a fully playable version that is just traditional, working on
on normal payment rails, but offering maybe additional incentives to users if they can understand and be introduced to the blockchain in a very subtle, but educational way. I could like that's also something that we can do. I agree with Mike what he just said in terms of the metrics
that the much more established traditional gaming community can look towards in terms of the retention metrics they look at, the customer acquisition, numbers that they look at, and even the channels that you use to acquire those customers. It's going to take time for us to really have a one-to-one comparison, and we're still learning things
every day. So I don't know if it's the easiest thing for us to or I don't know if I trust the person who says they have an exact solution here, but I love that new ideas are being thought of and executed in this space every day and that each of one of us are taking our learnings and
conversations like these bringing to light what they found success in to kind of move the whole industry forward. Well said and I couldn't agree with you more that the easier we make this onboarding for Web 2 to come in I think that we'll see an explosion in in acquisition just because we
just made it easier for them to understand the space that we're in. Mac, I'll fill the question to you. Obviously, you've already promised millions to come into Web 3, but how about we have you expound upon it? What's your thought on user acquisition for Web 3? Yeah, definitely. And I agree with what Devon said from Ray
I mean, there is no tried and true method that 100% works like you see in Web2. I mean, there are tons of marketing companies when it comes to user acquisition that specialize in gaming. You can really just look at your budget and know what's going to happen before you do it. But you can't, it doesn't work like that in Web2.
3, which is why we're trying everything. In the beginning, what we've been doing is we were doing YouTube ads, a lot of Google search ads, traditional advertising to really target Web 2 gamers. I mean, the focus wasn't on Web 3 in the beginning. And initially, I was converting the majority of them to Web 3 users.
There were tons of conversations inside of our discord about security, about wallets, how to use this new technology, and those members really ended up teaching a lot of the new members. So education goes a long way when it comes to that. But we spent seven figures on as generated
7 figures in revenue and it's mainly through traditional advertising methods. But you know, that's not all you can rely on here on Web 3, which is why we also go the Web 3 approach and what I usually do with Twitter. A lot of the Twitter space is being out there talking to other project founders, getting involved with other communities. I am a tried and true
DGN at heart, down so bad in the NFT space that I am embarrassed to say it, but I'm a community maxi. So I actually get all the value I need from it. But you know, a big part of it is gathering data, seeing what works and then scaling that. Nothing is going to work the same for a lot of these companies.
here. So many of us are different. Even the games. Like if you're a different genre, you can't rely on what works for another game in here. That's why it really helps to have a team like we do at MEC that these guys have been in the gaming industry for decades. I mean, build box, kayakbit games, manage, scale and exit from billion
So we're really just looking to apply a lot of the same principles and methods that have actually worked in the gaming industry combining that with a really strong educational campaign to show everybody how everything works and to not be scared of the technology like the majority of the world seems to be right now. Also working with C.
anybody's been to GDC, I mean you know how the sentiment has shifted dramatically and people are paying a lot more attention now. So it's all about setting a good example for those eyes that are looking. I mean there's a community rule. It's the 99 and one rule. 90% watching
but they don't say anything. 9% in there and they talk and that 1% is your tried and true hardcore community members. So we got to really start thinking about that 90% because those are the ones who actually tell their friends about it. Absolutely agree with that. Well said, knock, we'd love to get your perspective on this.
on user acquisition for Web 3 going after 3 versus 2. Yeah, absolutely. And I won't reiterate what's already been said. I think, you know, education and moving bearish entries, a major piece to all of this. I'll go step further and say for most Web 3 games, and I think really for all Web
three games, it's a really tricky thing to target users because in traditional gaming and web 2 you have gamers. That is the profile. Sure, there's profiles within that broad umbrella, but they're gamers. They're people who want to play games. When you're looking at web 3, you're actually dealing with 2 or 3 or maybe even 4 different types of users.
You have people who are native to the space today who are speculating. These people want number go up. They are important to your ecosystem, especially early on because they help to set really important social signals. Is this a game that I should be paying attention to? Are there assets worth anything? Are people paying attention and is their volume being traded?
that kind of sets a signal for the rest of Web 3. Your Web 3 native gamers, which I think for the record is a very small percentage of what the overall ecosystem looks like. I think that those two groups are incredibly important for building a foundation while you build out your game and you put something together that is incredibly polished. One of the traps that I see with
a lot of web 3 game devs is that they say, "Hey, we've put together a vertical slice or we've got an alpha ready, let's spend a bunch of money and bring in some traditional web 2 influencers." And that's how we'll get a bunch of signups and people will be on board and this will be a massive thing. I think that that's a huge risk because web 2 gamers are
Really entrenched in the games that they're playing like I said I've been playing runescape for 20 years right like literally 20 years I've got people playing triple a games from the likes of Activision Blizzard and Ubisoft and EA and these are games that are really good and really good at taking those users money right so for you to target that
that group immediately with a playable slice or an alpha version is a risk because you've really got one opportunity to make an impression on these users. You see a lot of teams go out, they play an alpha version, it's really janky, that's it, you're dead in the water, you'll never have another opportunity to make that first impression with these teams. So what I suggest to all
game devs today in Web 3. I was really focused on that core Web 3 group while you're building out a polished product. When you feel comfortable with the product, you can kind of dip your toes into the water and try and bring in some Web 2 users with traditional routes or teaming up with somebody like Rainmaker. There's a lot of ways that you can get Web 2 gamers involved into the space, but most game
are not ready. There's an added risk when you're building in Web 3, right? You are literally building the game in public. Every step of the way people see what you're doing. They get to play really beat up versions, they get to play versions that don't really work. That's not common in traditional Web 2 games. In Web 2 games, you hear an announcement,
E3 and 6 years later a game comes out and you're really excited because you've been waiting about it for 6 years in web 3 you meant an NFT you play a really busted up version then you play another busted up version then you play another busted up version and eventually you get to a polished version of a game but that journey is scary for web 2 users because it does
in exist. So I would say the best thing that a Web 3 game can do in my opinion today, really lean into your Web 3 community, build out a really kick-ass game, something that people want to play and want to get excited about, have a core foundation of players here so that when you do make the push into bringing on some Web 2 users, you have a polished game
you have an existing and vibrant community, it'll make the experience a lot more sticky than just going straight for Web 2. >> I love that thought. It's actually a really great room app. Mike, let me throw it to you. What's your thought on this? >> Whoa. There were just
so many good things said by knock and mech and everyone there and i'm definitely gonna forget more than half the things i was going to comment on there but yeah like i agree with so much of what both you guys were saying and everyone else and i think like it's tricky right cuz like and that's
So like this big craft article was saying, honestly, a lot of it was like what you're saying, knock. It's like in those early stages, reach out to the Web3 communities and sort of foster that and build up before you go to the next level. The problem I have
with it is we've been doing that for the last year right and we're now in a unique position right well we're ready to take that next step we're about to you know through some big announcements we're gonna be making and of course bringing our game to mobile like we're ready
to bring on a mass amount of users into this game. And I feel like the Web 3 community, these you guys are VIPs, right? This is our community. You guys are the ones who've helped us build this like not with saying we had to expose that if I think back to what this game was like when we first started
I think last August or something, it was so crude and you guys have helped to shape this game. Now we have to bring it out to the masses and this is kind of the contradiction of this space.
We want to obfuscate the crypto right like make it invisible make the game fun first, right? Of course, but like you said knock like Game loyalties are hard. It's hard to launch a new original game Period right and break through the noise and if we
downplay the blockchain side of this completely we're also like denying what's unique about these games right so it's like this is something that's gonna make us stick out but we just have to figure out how to communicate that to people right which kind of brings us
into our next question anyway. So I'll just throw it out there. Anyone can comment, but it's like, you know, we hear so much about digital asset ownership, ownership in this phase. Oh, like, and all my assets. But like, you know, what I always question with that is, it's like, what is going to make Web2 gamers care about that? Like, what a
a lot of them, if you just say that to them alone, right, well, I own my weapons now and counter strike. I own Michael. What do you mean? Right? So like, how do we explain that to players? What is the value proposition to a Web 2 gamer who doesn't know anything about this stuff?
I think that's a good segue to throw that at you and you. So the question would be, you know, digital asset ownership, you know, what will make the web to gamer even care to Michael's point? What are your thoughts on that? I think we touched upon this and Mike has already touched upon this.
I feel like property rights educating the webtoon gamers that what exactly what is the value with the people will you know get to experience or the people can on while interacting with the web 3 games property right is very important. I feel like when you help them understand that you know you can actually own
the assets, the in-game assets, right? You are actually the owner irrespective where and you know the game gets short or anything like you are the owner and you can utilize it. That's really important. You know when you give somebody and a sense of ownership they feel it's their own and you know the sense of loyalty increases.
right, the sense of involvement also increases. So I feel like property right is one and second which is extremely important which I've seen is interoperability. I feel like when you actually teach them, when you actually educate them and tell them that you know these digital assets can be used across different gates
platforms, right? So it's enhancing their value and creating a more connected gaming experience. So I feel these two things are really important. Apart from this, on my list, third number should be, would be player driven economies. I think player driven
be beneficial for you. But to begin with, I think property right through ownership is very important and the concept of interoperability is also very important. That's wonderful and really well said. I see a couple of hands here. Mech, I saw you first. Go ahead and unmute yourself.
What you got to say on this? Yeah, definitely. And I wanted to get my hand up quick before somebody said what I want to say. But I think a big part of Web 3 that's not really being explored that much in gaming is the actual IP ownership rights. That's something that a lot of these other utility
and PFP-based projects are spearheading and really trying to show their community the power of that. Also, I mean, it's giving content creators the ability to connect with their communities on a way that's really never been possible before. Imagine content creators having IP rights to
several different NFTs and they get to utilize these other platforms to create their own for their community. That's going to do so much for user-generated content that most people can't even imagine how big this can literally get. I mean, all of the content creators out there having their own communities and
And then when it comes to user acquisition, I mean, that's going to get a lot easier, more efficient, and, you know, we're going to have so many more resources, thanks to this technology just working with creators in our community. That's going to be a big part of it. I mean, interoperability is huge. I think something that's going to really
Catch everybody's attention. Obviously it's gonna be the money. I mean what you go labs did with dookie dash that really showed the professional gamers out there the possibility of these NFTs I mean we all heard about it, but I know for a fact that all of these web 2 gamers also heard about it and
That's what really draws the attention in. Good games are really going to do a lot, but I mean, look what's out there in the web too already. Nobody's going to really make something that's going to take away millions of players from Call of Duty right now, but we can do things to catch everybody's attention. And then it just comes down to
What else we do to keep that attention? I was just going to say, you know, and we are moving our NFTs to 3D NFTs. We've done this already and we're doing it with more of them and we definitely have announced that we want to lean into
like user generated content, let people create cool things with these. But you know, just point counterpoint, the thing you got to think about too with the sort of free IP stuff is then you lose all control, right? And it only takes one person to like do something halacious.
And it's hard to know, right, did it come from the company or did it come from this guy? It can destroy your brand overnight. And, you know, so it's just a very risky thing, you have to trust people. And yeah, there's just a lot of issues. I think we're going to run into there. Sorry, I just want to say that. No, go ahead.
Yeah, and I'll give a little bit of perspective as somebody who comes from the web to world and managed, you know, over a hundred content creators and professional players. I think for your average gamer, somebody who focuses more specifically on PC or console, your discovery journey,
looks something like this. You have a friend who watches a ton of Twitch. That friend watches a content creator. That content creator is playing XYZ game. Your friend then tells you about that game. You tell a couple of friends and now every night for a couple of months you're playing this game as a group. That is the standard flow.
What is attracting people there is when I have some social proof people are playing this game to I'm playing it with people that I care about and it's a good way to connect and three the game is fun right that it has been at least in my experience and he spends a lot of people in on the web to space that is your journey to finding and playing the game games come and go you see things pop up
and be really sticky things like the fall guys when that happened or among us these are two games that kind of popped up out of nowhere everybody was playing for a little while and then ultimately it left. As somebody who talks to a little web2 gamers today I can say with 100% certainty that
owning an asset to them is the least important thing when it comes to your gaming experience. And I say this for a couple of reasons. One, most people only want to play games that other people are playing. Two, the content creators who help to influence which games you're playing are playing games that a lot of the time
games, they don't really like but no will draw viewership. So that's, they sort of like this sick and twisted cycle of people who don't like the games that they're playing play the games because they know that there'll be a lot of viewership that then encourages other people to play the games. But gaming is a very social thing at heart, right? We want to play games that are one good and that other people
are playing. That's the second piece. Most gamers that I know, you know, when they are spending money, myself included thousands of dollars of League of Legends and Overwatch and all these other games, you know, the last thing on my mind is I now own this skin, right? And I think that that's where we are today. Obviously not to say that
it won't change at some point in the future. But I think that ownership for your average webto user is actually like the least important thing. I think that, you know, if you don't have a fun game and you don't have a core group of audience, it doesn't matter if I can own an asset in your game because that asset won't be worth anything, right? Nobody's playing it. And to me, that doesn't make
I think is a lot more intriguing for an average user and it's this sense of rewarding players for their participation in the player economy. Identifying the types of users that you have through things like Soulbound NFTs and tokens and understanding that you can gait things behind their in-game experiences. That sense of like progression
and reward for playing the things that you want to play. To me, that's more intriguing for an average Web2 user. I think that ownership is in the eyes of your traditional Web2 player, a happy accident, right? I'm playing a game that I really like. I'm being rewarded for playing this game. Oh, and at the end of the day, I own my assets. So if I ever
to leave the game I can kind of sell it. People don't play Counter Strike because you can own your Counter Strike skins. They play it because it has a very vibrant esports community. The game has been around for 20 years. There's tons of content creators and their friends play the game. The absolute last thing in that hierarchy is ownership. So I think Web 3 opens a lot
of doors for us to do really cool things in terms of token data and experiences and level progression and account ownership and moving things from side to side. But I think in today's view, ownership of those NFTs is the least, like the last thing on a traditional Web2 gamers mind. Well, that's, that is
is amazing and you know you all here on the panel it's so great that everyone basically on the same page but had that different thoughts which leads to like this one giant picture of what the future is gonna is gonna look like. I want to always
keep an eye out on the time because I know that it's very precious to everyone. But I do before before we kind of segue out of this, I did want to open the floor to Rainmaker if you had any quick thoughts on this subject as well. Maybe to you know to to round out whatever one has said. Yeah.
Not going to have a ton of feedback, not going to go super long, because I feel like everyone here answered the question in a lot of ways that I would have completely agree with knock and that. Get to your game needs to be fun and people need to be playing and it needs to be something that is thriving and exciting to get
you in the door and then people can look at your NFTs and decide for themselves if ownership is something that's worthwhile for them. If completely anecdotal, if you wanted my like maybe top three reasons why NFTs would be cool and when people get in the door and decide to invest in these things, why they
might actually be willing to make the transaction and really be a part of the community. This goes back in Web 2 and Web 3, but I think first and foremost, one of the biggest things has to be like Black's Value, like StreetCred. Like Naka, you said, you're
Old well you're a long time roots gate fan people still go and they just bank stamps they go to the bank and they flex all of their their items that they're wearing just to show everyone what they have I feel like that is the same and just like skins and League of Legends also spent a ton of money there having something that you identify with but also
can pet up like almost show its street cat to everyone else is something that's really important. NFTs and ownership have like the second dimension that's added to that which is like if you can invest in something and the NFTs are structured in a way that value is not destroyed, it's stored
and that if you ever wanted to sell it you could get your money back or even better more money than you initially invested that's always good and I feel like of course you have to get in the door with me in a great game but in addition to like the ability to kind of show off to all of your team members if there is some type of
of, I guess, value extraction or maybe like a storage value that happens in NFTs, that's another big thing. A third one and maybe this will round it out is just recognition, really awarding people who have been around since the very beginning. And as you can follow the
hands that have been exchanged as this asset has been passed and transacted across your game. Really recognizing the people who in an MMO may be mined it for the first time or crafted it for the first time or maybe discovered it if it's like in a battle royale or something like that. Those type of things I feel also give credence to
helping people feel like they're a part of an economy, whether you can communicate with those people that are OGs or whether it just shows like this is someone that's an OG part of the community and how much they've helped. I feel like that would be a third completely anecdotal reason of how this works. So yeah, that's got a much more answer on mine.
Awesome. I can have ended that better. So listen, people, you've heard it. Here are your thought leaders who have we've had an amazing session here today. Space I want to thank everyone, everyone for all their input today. What I'd love to do is just remind everyone that we've got a big week happening here.
plan at mojo on the 19th, which is Friday at 3pm UTC, we will be menting our open beta chest. Oh, loving that. It's a it's long awaited. It's going to be endgame reveal. Make sure your state yours standing by listening to our or checking out. I'm sorry.
our Twitter handle, we are Planet Mojo also tuning into our Discord, which is a wonderful place for you to hang out and be in community. But I have to say I'm not going to, again, I'm not going to be a re-nigger here. Well, that probably wasn't. Anyway, y'all know what I mean.
I got these five white lists that I didn't give away but Mike, no tell them what you're gonna say I was gonna I If it's okay, I know we're looking at the end of time But I really would love to take one question from the audience, but Mike go ahead. What you got? I was just gonna help out there and just remind everyone I think we have like an hour left
in the Play to White List campaign we've been doing where people can still get on the white list just by playing the beta or purchasing something. And yeah, let's do one quick question because we want to hear from anyone if there are any. Awesome. Well, all right. So here's the rule on the question. Am I going to take one?
Thank you all. All right. One quick question. So, Rasmann, you have been requesting for the longest year. So, I'm going to bring you up quick question because again, want to be mindful of every one time, adding you now as a speaker. And please ask away.
Hello, go on once. He's coming. Okay, I showed my speaker on my side.
I think he's not going to make it. Oh dear. Dude, I'm sorry. But for the sake of time, I'm going to take another speaker. Let's see.
This is exciting. All right. And I'm going to go to you, O Lord, fun master. Woo. Go ahead, ask your question and meet yourself.
I'm like, I see you could please unmute yourself.
Hello, hello, good morning. What's your question? Oh, no, I just wanted to touch on the topic of the Web 2 world and the reason why I like NFT gaming because I feel like, you know, I'm a call of duty player and I've been playing for a long time and you know, when you buy
and you spend thousands of dollars on the game and you can move those assets to the new game. It kind of sucks. So I felt like NFTs was really fixing that and I look forward to your project. I'm gonna look into it and that's that's one of the eye catches that got me into the Web 3 world. So just keep doing what you guys don't
We're here. I'm a drill club holder and hope you guys enjoy the wave that's coming on the polygon. Because polygon is definitely a good game. A good place to start the gaming situation because I've seen the central LAN sandbox and they're really good.
they're enjoyable so I'm just praying for somebody to come out with a really good catchy game that onboard the Web 2 people. Well come on by great point we we've got an amazing game that's blazing up Web 3 and we'd love to have you play it on that all right let's get to this kind
I want everyone here that is interested in getting one of those T-5 last last five spots in Make a comment. I want you I don't know. See your your most favorite emoji or or gift. I'm a randomly pick it. Please open up your DM
I'm going to DM you and you're going to have one hour just one hour to respond to me with your Discord handle and your ERC 20 wallet like a Metamask wallet. So again in the comments, favorite emoji or a gift, open up
your DMs. I'm going to make this short and sweet. I'm going to pick five random people. You got an hour to give me your information and you will get a tier one guarantee. No must, no fuss. You just need some gas in order to be able to claim that whitelist spot is yours. On behalf of Planet Mojus,
So our illustrious co-host, founder of Mike, Levine, we want to thank everyone, especially our panelists for being here. But the most important people that are here are the ones sitting in the audience because you took your time with us today. We thank you for your time. You got, you know, we've got this contest
as Mike just said. Oh, there he is. The sound of fakes. There's still time to get a whitelist. So, hey, do your thing. Thank you. Uh, thanks for coming. So, do our thing. Thank you. Peace, everybody. Everybody. Bye. Thank you, everyone. Bye. Bye.