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50 USN giveaway - vSelf
Recorded: Dec. 1, 2023 Duration: 0:52:49Space Recording
Full Transcription
Good morning.
So could you tell us a little bit about what has happened to Vself during this time, I think the last six months since the last time we got an update?
Sure.
So we see there's a lot of things to do on the business side, meaning to help brands to onboard on Web3 workflows better and start rebuilding their campaigns, their way, how they interact with their communities.
Similarly to what we've already been doing in the Web3 space for dApps and for applications.
So that's what we're going to have long prehistory of how we got here working on what we now call community service app, like providing brands with these no-code tools to launch campaigns using Web3 tech stack easily and do stuff like referrals, giveaways, quests in the entertaining and engaging way.
Definitely love the vision.
Definitely love the vision and congratulations on surviving bear market.
A lot of projects actually from the times when we had the previous space.
A lot of projects already no longer live or no longer are building on here.
So it's really cool to see you guys surviving and thriving.
Speaking of giveaways, by the way, so today we have 50 near giveaways sponsored by Vself.
So guys, let's show them some love.
Go like the pin tweet, retweet it, follow Vself, do all the right things.
Let's help them get some engagement.
Okay, so Tatiana, taking a step back from Vself to you personally, I think it would be very interesting for community to hear maybe a little bit about your background.
How did you started in crypto and near?
How did you get involved in Vself?
If you don't mind sharing.
Sure.
My story is a bit kind of nerdy and more traditional because I'm coming from an academic background.
I'm used to do research in computer science and applied math.
And that got me involved through game theory into tokenomics, engineering, and just general interest, how we can create correct economies using crypto.
And it was back in 2016 when I started doing the first research and working with my students in this direction.
And then my friends who were more into the programming and development side were involved in the startup that was doing back then something like tokenization of feedback systems, trying to provide more rewards for people filling up geolocation based questioners.
And they invited me as a tokenomics engineer and how it often happens in startups, you start with one thing that you wearing many hats and starting to do more product management, project management work.
And when that startup didn't work well and we started looking for new places and new ideas to accommodate our team, some of the team from the previous project went with me.
And I decided to lead them on you kind of idea forward.
And that's how we got into the Nier ecosystem because we're interested in this concept of automating decentralized adaptability and helping data of the users to be more portable and looking like playing around this concept.
Nier from the very beginning looked like a great architecture and that we see that it's still like over the last one and a half year that we were in the ecosystem, it's still like only developing to the best.
And a lot of components that looked promising back then, like account abstraction by default, like very simple onboarding for users, simple integration with processes like UX or authorization with email, things like that are now becoming reality.
So we are glad that we are still here and I'm personally very excited about like the journey we had and the bad what we got back then and kind of intuition that we had about this ecosystem.
So that's both in Web3 and in Nier kind of my story.
Got it.
So Vself right now, right, what you guys are building, at least from the branding side, it's called community engagement platform, right?
Correct.
Yes.
And what exactly does that mean?
Can you decipher that for us?
Sure.
We work towards like building as a product as two sided platforms.
So primarily it's an environment for brands and individuals when they can launch and manage their campaigns, which means typical activations in social media space.
You can launch your referral, you can create a giveaway or provide any SBT based rewards that you can later integrate with gated access for the community.
And we started with launching like purely the basics.
So it's kind of a collection of this reward with conditions, how you can distribute it to your community.
And customizing for partners and pilots different gamification mechanics, which include leaderboards, app promotion campaigns, or some questionnaires or some activations that people want to include before assigning a reward to a community member.
And on the other side of this platform, we do have the identity app, which is like Linktree, but plus cellbound token.
So it's a profile built on near social where our users can collect their rewards and then showcase them or share with other brands and other companies that are interested in this data.
So that's kind of two main pieces.
So that's kind of two main pieces.
And where we see it evolving is sort of a community marketplace.
Partially similar to what Galaxy or Zeela are doing, but more focused on template gamification rather than just like share it with mechanics.
And the main benefit that we see that Web3 can bring to Web2 brands like fashion, like anything that sells through Instagram and TikTok, or we work recently a lot with travel brands.
It's this ability to aggregate this data unit and share data between brands in the same with the same kind of target audience.
So create, say, destination brands or then brands with the same mission as the Meta community.
So that's kind of the key idea from the product perspective right now.
Got it.
Well, that makes a lot of sense.
I know there's some other projects doing similar thing because there's definitely something very much needed right now.
I think once we saw how Web3 can activate community, a lot of legacy brands also realize that we do need these tools to manage community properly, to organize and to do things.
Because community is power in the end of the day.
So that's really cool that you guys are building that.
How are you sort of approaching the question of onboarding from a perspective of, you know, if the only way to use a platform is to have like a near wallet then or like a Web3 wallet even, right?
But a very limited amount of users who do it.
Are you guys like working on any strategies or approaches how to onboard sort of people from outside near and maybe even from outside crypto?
Especially we mentioned that plan to work with like non crypto brands clothing brands, right?
Yeah, that's a really important component of what needs to be solved if we want to onboard normies and start working with people, customers or brands outside of the Web3 native space.
And even so that on our open part of the product, we still keep on the the wallet authorization would do a customized version of pilots in sandbox, which means we try to adjust the UX for different partners, taking into account their target audience.
For example, we were working with a community of cannabis friendly brands in Thailand.
There was about like 30 different companies that were considering Web3 as a tool to create their shared loyalty program.
And a lot of these communities are already quite active on Telegram.
So there for us, it was really easy to create just simple claimable links, spreading it out through Telegram channels and automatically generate near accounts without going through the wallet and handling it on our side.
But unless the customer, the user wants to convert their data into the full self custodial wallet, which happens normally in these ecosystems in like 10 to 15% of everybody who got the benefit, because most of the people just want to use these things from the perspective of what kind of rewards that it can get.
And similarly, we could help in that pilot, the companies to aggregate the data through Telegram bots, which was also very convenient.
And with the brands to sell through social media, like the fashion brands that we're talking to right now, and try to land a partnership with there, we consider email as the main entry point, where we created a simple pilot with a similar mechanics.
And I think we will switch it into the new version of key palm, because we really like this feature that they released recently, where you can control what subsidized wallet can use tokens for, like to make it easily kind of sponsored by the brand, but limit the abilities of the wallet to redirect these tokens to something besides the services of the marketing activation.
So yeah, that's another really cool thing that is happening in the new ecosystem is having this simple onboarding tools that hide web three complexity from the view of the final user.
Yeah, that sounds absolutely great.
That sounds absolutely great.
So is Vself a model sort of B2B to see where you onboard the brands of like community leaders and anyone with community basically, and then they bring their own people to the platform?
Yes, that's exactly the stage we're at, we're right now mostly focusing on brands and kind of existing communities.
And only later when we want to have enough volume of activities happening on the platform, we can also act as curation of communities and move to this kind of helping them to bundle together and exchange the data in more effective way, kind of having a bigger outreach.
Because to start making a recommendation service on top of the web three data, you need kind of mature enough data lake and a lot of information about the customers to make it like high quality.
So that's hopefully coming in the future.
Got it.
And what stage is Vself at right now?
Is this a live app yet something that can be used?
Yes, we do have the beta version with the soldbound tokens collection that can be customized for any type of SMM or loyalty campaign that our partners use if they want to do it themselves.
But in reality, the majority of our partners ask us to add some gamification techniques on top of it.
So it's kind of this hybrid, partially live and open for everybody and partially we're working as a sort of consultancy in digital marketing for clients.
Got it.
Got it.
And you said you're talking to a couple of brands right now.
Is there already a lot of companies, a lot of brands using Vself?
What's your outlook looks like maybe towards the end of the year sort of?
We spent the last six months a little bit coming to this stealth mode when we were pivoting.
So I hope we're going to be able to release new partnerships in Q1 of the next years showing what we've achieved.
So right now we have about like five pilots in stealth mode running with Web2 companies.
And the goal here is to identify what's the most interesting and effective mechanics that will help us make things like referrals and giveaways more exciting, like simple lotteries, multiplayer marketing, maybe that we will integrate in the main product to relaunch it in the next year.
Got it.
So you also mentioned that you come from tokenomics from academic background.
And can you talk a little bit about how you leverage that in Vself?
What is the token design?
What does it allow for the customers for the brands?
I think the main answer would be that because of our very good understanding how tokenomics should work, we decided to postpone it and we will launch it when we have enough information about the game mechanics.
But essentially how we see that the self-talking coming into the game is on one side, together with sold bond tokens as a data unit, we're obviously going to need the loyalty points and reward points that we provide for different activations.
And when we have the system tested enough, we will be able to see what are the economic value of these three work points and start developing this more sustainable token economy.
And another aspect that this utility token should have is since like any community platforms, any quest based platform is actually showing the heat map of involvement of users, like how much they're engaged with the brand, how much effort, time and actions they did through these campaigns.
And then these tokens will represent the kind of value of each user profile, and these can start monetize this activity.
So eventually these tokenomics also should allow us to have sort of customer data market.
And we don't really have a very good canonical example that we can just copycat and go forward with it.
Because the majority tokens that issued for data markets are more for AI and more for kind of training corporate data rather than personal data sets.
So it's still kind of work in progress, even with the majority of DID projects that launched like last year.
But that's where we're like putting a lot of attention and trying to get these tokenomics ready by the end of the next year.
Nice.
Nice.
Can you talk a little more about the data side of Vself?
Because, you know, for now, for us, it's obvious how it looks from the front.
It's like community engagement system incentivize community to be more active, right, with the brands with or whatever community they come from.
Can you tell us what's happening there on the inside with the data?
What's the plan?
Yeah, that's a really interesting topic for research in the space of all the loyalty and activation concept in Web 2.5.
Because one of the bottlenecks and one of the kind of friction points that why we just can't grab whatever we use in the purely degen environment and sell it to traditional companies.
Because we do have regulation about what can actually be stored on blockchain and in which form.
So if we look at most of the stuff that we had previously as POAP, as SBTs used for gated access for Discord.
It's already great tools, but we can't keep any identifiable information about users together with the data of whatever they did, like participating in DAOs, paid for services, or even worse, staked something or participating in DeFi platforms.
Because at the end of the day, it gives away too much of the user's privacy.
And the data architecture that we're thinking of is a mix of, on one side, we need to use privacy preserving tools like ZK, kind of detach recognizable information and hide it from anything, any bots that will try to extract it from the data trace on chain.
And kind of disconnect that everything that our partners have in the user profiles, like email, name, anything like that, from what is the trace that they're living on chain.
And on the other side, on the other side, we need it to be competitive in terms of the analytics, in terms of what we can provide as beneficial knowledge to the brands compared to what they already can use in the Web 2 or Web 3 space.
So that's an interesting direction that we need to crack.
And one of the cases besides ZK and besides detaching the login data from the trace on chain, is the concept of identity decree.
So eventually, and that's also was an interesting announcement on Nearcon when Ilya was talking where Near is going at the ecosystem, they announced like identity aggregation.
And that's was one of the things that we were designing from the very beginning, like you can add as many wallet addresses or identities to one decentralized idea of the customer.
So saying like you have one persona, so saying like you have one persona, but it has a lot of tails, a lot of traces, interacting with different apps, interacting like even several like changing this DID with the same app to kind of make it less recognizable, but easy to aggregate if you know who it belongs to.
So kind of this.
So kind of this hiding technique that helped us to make it still very effective and Web 3 native, but at the same time, compliant with all regulation and all privacy preservation for customers that we can imagine.
And looking in the regulation was the assessment as of right now is everything mostly friendly and aligned with what Vesov is trying to do, or is there any complications on that side as well?
On the side of the pilots so far, we obviously work with a lot of disclaimers and wait for a new relation like Mika to get released, because a lot of things, especially in Europe and the US was done retroactively looking at what big tech was doing.
Like after Facebook scandals after Google data leaks in clouds and G suits.
So there, there are things that are very questionable, how they can relate to blockchain in general, like the ability to delete users data.
So the only way to go around that is just to say that the data is encrypted and you can't really tell that it's like customers data.
And there is no direct connection between email or name and like near account that that's going to be the so far the solution and in the future, more complicated regulation will come out and more communication technical solution will also help us.
And with a tokenomics component, one of the problems that in some jurisdictions also pop up is the consideration of the loyalty points and any reward points as e-money.
And that's also one of the things that we will have to kind of take into consideration working with brands from different countries.
So not to kind of put them under the regulation with more taxation and make their life worse just because they want to use better technology.
Got it. And are you guys exclusively on Nier or is it also multi-chain?
Eventually it will be multi-chain.
We started layering EVMs because with travel industry, we're partnered with Community Network, which is a fork of Avalanche.
And in the end of the day, Nier is a great kind of unifying infrastructure.
So it's going to be a good place to host the kind of main customer identities and main flows.
But obviously, in many cases, if our partners started experimenting with Web3 already and they have some pieces of their, say, gamification or any other like NFTs, for example,
or Fidgetal, pretty often it's done on some of the EVM chains like Polygon.
So to help them integrate different pieces into one system, we have to work with a compatible solution.
So we develop the multi-chain from the beginning.
But Nier is a great solution for everybody who doesn't really care which blockchain it will operate.
So I think for everyone who is total newcomer to the Web3 space, we'll propose Nier.
Perfect. And you already touched a little bit upon this, but can you dive deeper?
Why did you guys choose Nier as sort of the main platform and the first one, especially since looking at the market?
It wouldn't be an obvious choice a lot of times.
And right now Nier is kind of shining because of all the active users it has.
But only not so long ago, right, a lot of people could understand why would anyone build a Nier?
There is no TVL, there is no this, there is no that.
So how did you guys come to that decision?
That was mostly from the tax standpoint because we were looking for cheap and fast transactions.
We're looking for forward compatible technology, meaning we're having our vision where the Web3 space is going and which kind of elements of infrastructure we will need.
And having these ideas that already were floating around in the new ecosystem about the potential kind of privacy integration and having account abstraction by default.
the ability of moving towards kind of integration with other chains and very reliable bridges and Aurora being present.
All these components were sufficient for what we were building and how we were seeing our project evolving.
And we liked also the team that was supporting the core project.
So we saw their qualifications, it was obvious that they're competent enough to like move it forward.
That it's not going to be just like pump and dump kind of ecosystem where people are just trying to first raise money on the hype and then figure out who to hire to maintain that.
It was evolved from the opposite where people knowing what they're doing and that created a lot of trust.
But obviously we've been in this process of like harsh bear market.
We witnessed near falling like 10 times in the valuation of the token itself.
We saw all the problems with like grassroots support, with grant support.
And that made a like negative impression of many newcomers in between.
And it's understandable.
So, but that wasn't the main motivation for us to join.
And also we were thinking that it's a great opportunity to share NIR's vision of onboarding like non-web3 native people into web3 through these simple tools.
And I still think that it's a great place to land if a person like or business doesn't know anything about web3.
That's a great start to get familiar with it.
Got it.
Thanks so much.
For this info, I just want to remind everyone again that we do have a big giveaway today.
So please make sure to like, to retweet.
We're going to also have AMA a little later.
So we're going to definitely bring up some questions from the audience and hear what our community has to ask.
Other than that, so another thing I wanted to ask is, you know, building this thing on NIR, I think it would be interesting to hear, you know, not only specific to NIR, but just in general for your project as well as specific to NIR.
What do you think have been some sort of major challenges, roadblocks, something that you had to face in the process?
I think the main roadblock is adoption in this period, because we wanted to see a faster growth and how to have like better traction using web3 native companies as our first pilot.
And fortunately, as you mentioned yourself in the very beginning, many of them didn't survive their market, didn't manage to maintain their operations.
So as a service provider for decision media marketing and loyalty for them, we kind of depend on their success as well.
And in terms of technical slash kind of educational component, we know how to build a lot of things regarding this complex architecture for data management for web to customers, kind of to sell it to fashion to travel.
So, but that's a lot of work, and it's really hard to communicate and kind of find trust and share this vision with the companies when you need to explain what this is all about.
So I think there's still a lot of things to be done by web3 communities in general to educate the outside world about the opportunities and constantly answering the very basic questions like why web3?
How like the data going to be processed, what are the benefits, like how we can reduce costs, how we can improve effectiveness of the business processes that are already out there.
And like, what are the benefits of data ownership and ability to interact directly with your community, because we've been interviewing a lot, this type of companies who had no experience in not only web3, but generally with complicated tech, they're not software by nature.
So when you start talking to them about how do they consider their marketing strategy going to be involved in the current market, and I see even like quite big brands don't think about it that much, meaning we already see like over the last six months, the adoption of GPTs of personalized assistance in any recommendation services is massive.
And really quickly, everything that the whole marketing, the whole advertising market is used to like search engine optimization, or advertising through Google ads, not going to be like the leaders anymore, they're going to be dominated by something like GPT optimization, what do you need to hope and work towards this personalized assistance to show your product or your app or your service to your customers?
And that's a lot of customers through all these filters.
And that total new idea to many of them that kind of say that we didn't think about that at all. We didn't think that we need a community to fight this kind of thing. We didn't think that we need to build something like more close to the heart and with more direct access to the customers to be able to avoid all of these dependencies.
So that's, I guess, yeah, so mental model and education is going to be the second big, big thing is obstacle and friction point.
And is there a lot of questions, pushback when you talk to companies that maybe have not stepped into Web3 at all yet? Is it clear for them sort of the value proposition of taking their community management on a blockchain platform?
That's I would say yes. And pushback is more like the resistance towards anything radically new.
And it's interesting that many of them criticize and unhappy with what they have at the moment, which is either the processes that they do have in their platforms where they normally reach out to their clients.
Say if it's Twitter, Instagram, LinkedIn, where all the advertising and all the kind of ability to interact with your audience is super dependent on the decision of this tech company.
So like we see that in Instagram, the conversion rate is like going down to about like 3% in the very best in the community that is already your subscribers.
And then the change algorithms and then you need to either pay them or do something else.
And we even see a lot of people coming back to the email marketing, sending you emails saying like, yo, there is our reel coming out, like go watch it because they know that it's not going to be shown to their audience.
But at the same time, when you say, okay, you're unhappy, this doesn't really work, or it's too expensive for your type of business to be used.
It's still unclear for them, like there's not that many successful examples, we can talk about Starbucks, we can talk about Nike, adopting Web3 for these purposes.
But it's not enough to kind of refer to them, like, you can do similar things with your brand.
So I think that's gonna make easier one, we're gonna have the volume and we're gonna have more successful cases.
And that's why when we talk about competition, we're actually happy when other similar projects achieve something great with their clients,
because it's making it easier for us to say, like, look, that's the KPIs, that the improvement that they reached, in their case, you can do the same.
And that'd be the best selling point for them to kind of start, stop worrying that much.
Okay, that makes a lot of sense, hopefully.
You know, the more time passes, the more this becomes adopted.
I think this would be a good time to bring up some questions from the audience.
I think we're gonna go for around 10 more minutes, get some questions from our community,
see what they want to know, what I have not asked.
And just bring up a bunch of people.
So let's start with a question from Spark.
Yeah, hello.
Hello, Axe.
And great to be here again.
So my question is concerning the ambassador campaign.
So I noticed you guys made a post on that.
I didn't really see any that much engagement.
And aside that, I would love to know,
what does it take for a project to run a campaign or to create a campaign using your platform?
Yeah, thanks for this question and bringing up our new product release.
As I mentioned, one of the main things that V-SOP is doing is creating that easy flow to create your own campaign for our partners.
And one of the template that we released recently allows us to create a referral campaign with a feature to join as ambassador,
which is the ability to share around your community and see who is the most active member who invited the most new commerce,
new users to your community and reward them accordingly.
So we recently launched this product to test it, just created the V-SOP campaign where anyone can join as ambassador and kind of on one side help us test it,
on another side help us onboard a little bit more people in the V-SOP community itself.
So it's active, check out our Twitter or our Telegram, the information and the link how to join this to become a member of the V-SOP campaign is there.
And if anyone from the audience wants to try and create your own referral campaign for your community with your Solban talking,
we would love to help you set it up and try it with your community.
So far, we're subsidizing it. So hurry up. It's going to be the best deal in the upcoming couple of months.
All right. I'm sorry. So the SBT would be, would it be like the one we used for voting during the NDC election or can we like,
do we have to create our own Solban token or can we use that particular one which we used before?
Yeah. The idea is that the owner of the campaign creates its own new token or in our case,
it's our membership token that is used for gated access and later helps us to recognize old community members.
For our partners who want to launch their campaign, they will have to create their own Solban tokens using V-SOP, which is quite easy to do.
You only need description and picture and everything else is done by our platform.
So that's going to be the token of, say, if you're DeFi platform in NIR,
you can create it very easily for your new audience, new customers.
All right. Thank you.
Okay. Thank you, Spark. Let's take another question from the community from Ziva.
Hello, Waf. Thank you so much, you know, for bringing me up, you know, to have my own say in this.
Actually, I've been following V-SOP for a while now. You know, this is not my first place with V-SOP.
I've attended, you know, several of the spaces.
One question that I, you know, really want to ask, which has been on my mind for a while now.
Like, I want to know if you, if V-SOP run cross-chain interpolation.
And if yes, if V-SOP runs cross-chain interpolation, like, I want to know, is there any disparity in charges for communities on NIR and communities on other blockchain?
Or is it just the same for both communities on NIR and communities on other blockchain?
I hope, you know, you got my questions right.
Yeah, thank you for the question about the cross-chain.
I think in our case, it's more correct to call it multi-chain because we do have, if you launch a campaign with V-SOP, you will have to choose which blockchain it's running on.
So, like, there is an opportunity to choose right now.
It's only two options.
It's either NIR or Avalanche.
And eventually, we will integrate it all in the main V-SOP platform.
But I'm not sure that there is a lot of need so far to mix it up.
So, I think, like, in the majority of cases, if the community is running using, I don't know, NIRSOP band token, probably it will be continuing or running, like, at least the engagement campaigns using the same chain.
If we see any request to mix it up, it's totally possible.
The only thing that we need to more work on the analytics side, that's totally fine with us.
It's not a hard thing to do technically, but we didn't see any requests for that yet.
So, if anyone will ask for that, we're happy to consider it this way.
Yeah, thank you.
Thank you for that.
And about my second question, like I said, is there any disparity in charges for the communities that will be launching a campaign on your site?
Like, let's say communities from NIR and communities from other blockchains, since V-SOP is, you know, solely powered by NIR ecosystem.
So, I want to know if there is a disparity in charges for the communities that will be coming from NIR to, you know, for engagement on V-SOP and the communities that will be coming from other blockchains.
Did you get this?
I think from the communities that are coming from other blockchains, it also depends on what are the purpose of the community, right?
Because our service is to automate the engagement that their community managers already have in mind.
So, if they do have, I don't know, either time or resources to do so, I don't think that's going to be much of a difference for us.
So far, what we see, like, as I mentioned in the current of the conversation today, that NIR is very suitable for those who are totally new to Web3.
But obviously, the majority of the Web3 activities is still somewhere around EVM.
So, it's either Ethereum or Polygon or one of the top kind of Z-Cake or roll-ups that are very active these days.
But it can change.
Like, we really see a lot of activity and a lot of rewards coming from Tone ecosystem that is integrating with Telegram.
So, maybe a lot of, like, thousand users are going to come from that side.
And we're totally happy to integrate their community in our infrastructure as well.
So, I don't think that there is any, like, difference or asymmetry by default between because it's changing so fast.
And it's only the difference, like, whether particular chains are suitable for cheap automation.
Because Ethereum, obviously, is not falling into that filter.
Okay, okay.
You know, thank you, you know, thank you, you know, for giving, you know, that due to the explanation, you know, to my questions.
I sincerely appreciate it.
Thank you, Waz, for the opportunity.
Thank you, Zio.
And let's take our last question from Ibi as well.
Good evening, everyone.
Yes, we can hear you.
I guess not anymore.
Okay, well...
Yeah, I think she's muted right now.
Okay, can you hear me now?
Sorry.
Yes, yes.
Okay, so my question for Vsop is because I know you guys have been around for a very long time, and you've had a lot of experience in the ecosystem.
My question is because most projects that come to you are coming to help them create more awareness and definitely engagement.
So I would like to know, like, how, I mean, which strategy have you guys deployed in bringing more people that are not knowledgeable about Web3?
Which strategy have you guys deployed and you believe has been most efficient in bringing new people into Web3?
I don't know if you get my question.
Yeah, that's a great question.
Yeah, that's a great question.
Like, one strategy is where we act a little bit as curator and marketers ourselves is to do cross-marketing.
So kind of one of the campaigns that we were running was Repetitionist King when we united 12 different brands inside near ecosystem and used kind of the stronger brands to attract kind of more attention or social.
So those who had like bigger audience, like, for example, like near protocol itself were participating.
So they obviously have a big outreach and partnering with them inside one social media campaign helps to kind of bring this redirect this attention to smaller brands.
So cross-marketing is a big thing and we can curate these campaigns and help to orchestrate it.
And another thing is, as I mentioned, one of the key ideas is to try to create gamification mechanics that will help to interact with users in more authentic way.
What we mean by that, that we try to create templates to do stuff like mini games, like lotteries, like questioners, and that helps newcomers and totally kind of new audiences that maybe see some of the content for the first time to learn while they kind of have a chance to get rewarded.
And that's also powerful because, at the end of the day, since we're not targeting only Web3 companies as partners, many of the people who use this tool don't really have to know about Web3.
They just need to learn about the brand who is creating the campaign and using simple onboarding, using this automatically generated wallets that you don't need to set up yourself.
We can hide all the complexity under the hood and make it smooth and as easy as any of the stuff that we're used to in Web2 world.
Just like click, click, get reward.
That's the goal.
Perfect.
Thank you, Ivy, for your question.
So, guys, I have another important announcement to make.
In 10 minutes, actually, we're going to have our weekly NDC Congress update sync.
So, I just pinned up a link in the Twitter space.
Make sure to go, like, retweet, tag your friends, set reminders, and come to the space because it's going to be very interesting.
House of Merit this week has approved the list of DAOs.
So, the NDC is one step closer to actually being live and being real.
And definitely on the space will be a lot of updates from all the houses.
So, make sure to come there as well.
And, yeah, guys, we've been live for almost an hour already, 15-something minutes.
I think it's time to wrap it up.
Tatiana, do you have any last announcements, any messages, calls to action, anything our community needs to know before we leave this space?
The only call to action is to remind again, if you want to support us, please join our Telegram, participate in our referral campaign.
It helps us to test the product before releasing it to other partners.
And stick around, and we'll see what we can offer back to the community.
Always happy to chat.
DMs are open.
Looking forward to interact more.
Perfect.
Okay, on that note, I just want to say thank you so much for coming.
It's been a great, very informative space, as well as thanks to our audience, and all who came up, wanted you to ask questions.
And, yeah, I'm going to go take my five-minute break and see you all on the next phase.
Thank you, everyone.
And, yeah, don't forget we had a big giveaway today, and we'll announce winners soon as well.
And, yeah, guys, thanks, everyone, for coming, and bye-bye.
See you next time.
Bye.
