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AFFI NETWORK AMA
Recorded: April 1, 2025 Duration: 0:48:19Space Recording
Short Summary
AFI Network is positioning itself as a key player in Web3 incentives, leveraging innovations like AI for customer acquisition and decentralized governance for sustainability. The market shows signs of growth with Bitcoin's recent performance, while event cancellations due to natural disasters highlight temporary declines. Strategic partnerships and innovative yield strategies are emphasized as part of AFI's approach to engaging users and expanding its ecosystem.
Full Transcription
Thank you. Thank you. Thank you. GM1.
We're going to be starting in the next five minutes or so.
So if you're joining, thanks for joining and hang on tight as we wait for other people to join. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. GM, GM. Welcome, everyone, to this week's weekly AMA. Before we get started, Panaki,
I just want to check if you can hear me loud and clear.
Hey, Panaki, can you hear me? Thank you. Thank you. Thank you. Hey guys, we're having technical difficulties, so if you guys could just hang tight while we figure things out.
It shouldn't be too long. We'll be right back. Thank you. Thank you. Jim, Jim. so
gmgm can you hear me loud and clear gmg GM, how are you doing? Okay, awesome.
Doing well.
Glad we sorted that out.
So, yeah, let's just dive into it.
So, thank you everyone for joining.
I do see 52 other listeners.
Thanks all for taking the time out to join our weekly AMA.
We host these AMAs every week at 12 p.m. on a Tuesday.
So, if you have any questions and would like
to stay in tune with AFI Network updates, you can always come and tune into these AMAs.
So that's just a little bit about the AMAs. And without further ado, let's just dive right
into it.
All right, Panaki. So the big event that shook us, Bangkok's earthquake. I just want to get some updates there and talk about that first before we dive into anything technical. How did it affect operations and is everything back on track?
Yeah, absolutely. So, yes, most of you guys saw in the news, there was a big event that happened in Bangkok and also Myanmar.
This region was quite affected. And me personally, we were right in the middle of it.
And it was quite a scary kind of moment and event for all of us. Some of us thought we were going to die. So very, very intense,
but our operations continue as usual.
We understand the need of
our users to deploy campaigns around the world.
So things are back on track.
And it was just us were out for a few hours and that was that.
But aside from that,
we were still having
conversations with our customers and yeah, everything is on track.
I also did send my regards to all the people that are impacted and we
extend ourselves as a community and we're here if anyone needs to talk about it.
Awesome, thanks Panaki. as a community and we're here if anyone needs to you know talk about it
awesome thanks panaki no uh it was unexpected to say the least um but um but i do think that we were very fortunate um in terms of you know bangkok uh and and how steady we we we were um there was
a building that obviously went down, but I think casualties were quite
low on our end versus, you know, where the earthquake actually happened in Burma, Myanmar.
So yeah, no, super grateful. And like Panaki said, we're here and we want the communities to kind of
also be a place where, you know, you can come and share your experiences and all that sort of stuff too, aside from the marketing tool.
We are aiming to build a community of people, of like-minded people.
All right, cool.
So now that we've discussed that, let's move on to more of the technical stuff.
So it's becoming clear why AFI Network makes so much sense for web three incentives, right? Can you break
it down for those still on the fence or kind of like, no, maybe 10% about AFI or I've just glimpsed
just maybe like a brief, you know, one to two, you know, sentences, maybe not one to two, but
yeah, I'll let you roll. Yeah, absolutely. So yeah, I think most of the people that we talk to you know immediately
get the value proposition especially if they're in crypto especially if they're you know building
something and especially if they you know have their own crypto right there's like an immediate
need to distribute incentives in a sustainable way and so And so we've seen businesses explore with various tools.
And so a lot of times they have issues, they move around, and so we're building something
where they can call theirs and something that they don't need to keep switching so often.
And that's how we've positioned our business model as well.
We don't actually make more if users spend more.
We make the same amount and we just want to make sure that
we're building quality for our users.
So we're going to constantly roll out
integrations that are useful
for the businesses that we're working with.
Now, why are businesses either not jumping in right now?
A lot of it has to do with timing.
Some businesses are waiting know the bull market some businesses are
you know still in their funding rounds but a lot of the businesses that are
prepared and are preparing you know for the upcoming run you know are already
getting integrated so you know if you have a business you're working in a
company in marketing or development and you have a, you know, your project has its own crypto, then, you know, just definitely reach out to us and see what we can do together.
Awesome. Thanks for that, Panaki.
Yeah, I mean, just to touch up on the market sense, I feel like there was a lot of fear in the market, you know, a couple of weeks ago.
There was a lot of fear in the market, you know, a couple of weeks ago.
But what it's looking like now is that, you know, the market stood strong.
Bitcoin's doing well.
Everything else is just, you know, we're not up or down.
We're just we're holding our ground.
And for me personally, that's bullish.
And then recently, obviously, we've had, you know, a 2-3% move up.
So we're headed in the right direction.
And much like you said, everyone a 2-3% move up. So we're headed in the right direction.
And much like you said, everyone's sort of anticipating that move up.
Clearly, if it holds like that for, you know, two, three weeks,
that can only mean one thing.
Well, I mean, I think a lot of it has to do with the quarters as well, right? So, you know, quarter one, quarter two, we just started Q2 today.
And from what I was looking at, you know, statistically over the last, I believe, 12 years,
Q1 2025 was the quarter where Bitcoin had the worst Q1 in history. So I think it was like 12%
down. And so people are kind of trying to anticipate,
you know, are we going to have the best Q2 in history as well? And so we're already seeing
it move upwards. I'm not sure if it's because we're on day one or what exactly, but either way,
you know, we're building for the long haul and we know that there are a lot of people out there
that are also building for the long haul. Unfortunately, there are some people that
are building for very short term gains.
But for us, you know, we're going to be here anyways. We're building and we're building value.
So, you know, whether we onboard those businesses today or whether they come on in two months,
you know, we're okay with that. We're not going to push it, you know, if the businesses aren't
ready. But, you know, those businesses that are getting ready, you know, they see the value today.
For sure.
You said long haul.
And I just kind of want to want you to touch up on that a little bit.
So long haul in terms of how far do you see Afi going?
see afi going does afi outgrow uh the ceo and while you're kind of explaining the future can
Does Afi outgrow the CEO?
you also sort of give anyone that's you know a new listener on uh how long sort of afi has been
around and a very very quick summary um yeah on where we're yeah so yeah absolutely so uh
in terms of long haul uh you know a lot of companies should be building for long haul.
I actually just put a post out on Jensen Huang, the CEO and founder of Nvidia, who's been
building since 93.
And it sounds like a very long time for most people.
It's a lot longer than most people in crypto have been alive for.
So it's pretty bizarre, but they hit a $3 trillion market cap, became the world's biggest company.
And I recently saw that Apple just did a $1 billion partnership with them today.
So there's a lot of activity that could kind of come out of just kind of not quitting and staying in the game for long.
And Alibaba, Jack Ma's very famous plan
was for 102 years, right?
So he designed his business for 102 years.
So 100%, it was going to outlive him.
And so, yeah, I don't think there's the right number,
you know, for how long you should build a business for
and what kind of timeline you should have in mind.
But definitely, you know, the best entrepreneurs are building for
the long haul. Elon Musk, he also recently said less than a few months ago really was, you know,
when Tesla shares were dropping, was that, you know, he was also building for the long haul,
right? And so the short-term turbulence doesn't really bother the long haul builders. And very
similarly, we also see a lot of builders that are working with us in our pipeline that want to integrate our solutions that have been building for the long haul.
And so with AFI Network, I'm not sure how long or what that looks like, but we're definitely designing it to outlive us.
And so with regards to our crypto, our token, our DAO, and our decentralized governance structure enables this product
to live, you know, an ecosystem to live beyond us as well. You said beyond us, the average human,
like, life is anywhere from, like, 80-ish, 90-ish, depending on the country. So are you saying,
Afi, will be around 100 years from now or 80 years from now? I don't want to put a number on it.
I don't want to get a quote
until we actually have a number or no.
Because Alibaba has this 102 year.
We don't have a hundred year strategy, right?
It's not like that.
We're looking in the next five years.
And in crypto, things move really fast.
So we're thinking in this quarter, next quarter, you know, how fast can we accelerate growth
and things like that. So, and, you know, in two years or three years, we could, you know,
totally be where we want to be in five years as well. So, yeah, I don't want to put a year to it,
but we're definitely building for the long haul. And I think those who have been tracking our
progress, they know that, and they could probably see that based on the decisions we've made and the control that we've tried to maintain in our ecosystem design.
out for the community for anyone you know just joining for the first time they might think that
oh like these guys are just just starting out but we should have sort of like a like a map of like
v1 v2 and just like a nice little like my map of where we've gone and just like a trajectory up
because if you look at v3 versus you know v1 we have uh um definitely definitely like upgraded
each time and that's also like props to, like you mentioned before,
as a founder, CEO, the best founders, you know, are like ruthless. They're there no matter what
the circumstances are. And I know we're spending a bit of time over here, but I just like to,
you know, get a few words from you on what keeps you sort of going in a very like,
more of like a lesson format that maybe anyone listening can take away if they were to, you know,
start a company or they can just apply to their daily life. What would be like, you know, one or
two tips of advice? Yeah, I think if you're building a business, make sure that you're
building for a bigger purpose than purely financial gains. So for us, what keeps us going is the businesses that will be impacting
and also the flow of incentives that will flow through our smart contracts and the different
people and the number of people that it would impact globally. So if done right, I recently
wrote this as well, we could be distributing incentives to over a billion people. And for
those who have been tracking, we've done stuff at Brandface, our parent
company, where we work with influencers and created 2,500 jobs by partnering with brands
like Decathlon, Stabilo, Happy Fresh, Lock and Lock in this part of the region.
And so we're also very determined to see how we can, you social mission, if you may,
to make sure that we're not just generating
hundreds of millions of dollars,
but at the same time,
we're also contributing to a positive societal impact.
Awesome, thanks, Fnaki.
Now, moving on, we recently obviously have been growing. Our team has grown by plus five. And so we recently started using AI to spread the word about our solution.
And potential partners are kind of moving fast on this. You know, conversations literally go from like we just like one of our team members will have just gotten in contact and
by the evening we'll be you know kind of discussing their campaign and so can you share on how it's
helping onboard businesses and what kind of traction we're seeing yeah so yeah without going
into too much detail here I can share with you that we are using AI agents
and we're testing AI agents
for the purpose of customer acquisition.
I think in terms of detail,
I think we can share more,
I think when we have more data on this,
this is still a little bit early.
And I think in a month or two,
we'll have more data
and we can discuss that around then.
Perfect.
The next and sort of last update from the team is,
are there any updates on the upcoming events?
You know, we've got Southeast Asia Blockchain Week
happening in Bangkok primarily,
which I know has been affected by the recent earthquake.
Do you have sort of any updates there on events
and potential collaborations,
anything the community can look forward to or even join?
Yeah, so Southeast Asia Blockchain Week has been canceled
and there are some side events that are still open.
So we're still kind of figuring out
which ones we're going to be attending
and which one our partners are going to be at.
But yeah, I mean, a lot of people have been affected due to the earthquake and that's why it got canceled. And yeah, I mean, some people are
still here though. And so we do have some friends who have traveled in and, you know, also some
potential partners and clients that we'll be working with. So we'll be having some in-person
meetings with them. Awesome. Yeah. So if we attend any event, you guys will know, we'll be posting it on our Twitter. So make sure you follow and turn on the bell icon there so that, you know, if you're around, if you're in Bangkok, you can also join part of the AFI army. If you do see us and you let us know that you are,
we would be happy to provide some badass AFI network merch.
All right, cool.
So that will be it in terms of updates from the team.
Pinaki, before I move on to the Q&A,
is there anything you would like to add on?
No, nothing from my side.
Awesome stuff. Okay, cool. We'll jump straight into the questions. Now, if anyone's listening,
any one of you, you want to drop down your questions, feel free to do so now would be a good time. There's a bunch of questions I do have to go through. So yeah, like the sooner the better.
bunch of questions I do have to go through. So yeah, like the sooner the better. Awesome. Okay.
So the first question is, I'm trying to launch my campaign. Do you have a guide?
Yeah, absolutely. So we have a testnet guide. I highly suggest that you deploy your test campaign first. So visit testnet.afi.network.
That'll allow you to run a test campaign. And we also have a guide at help.afi.network. That's
where you'll be able to find it. And if you have any other questions, just feel free to let our team
know. Perfect. The next question is, any tips for making sure my campaign gets max engagement or do I just hope?
I think it depends on the business that you're in.
So I think, you know, based on your offerings, you will know what you need to incentivize, you know, what type of actions make most sense for your business and also your objectives.
So if you have like some sort of on-chain interactions,
you can definitely incentivize those transactions.
And aside from that, if you want to grow your socials,
then you can also incentivize users to post on socials.
And what you can do is kind of compare
to what you would typically pay for your ad spend
or if you were to run a follow campaign, for example,
on Twitter and just kind of see what that would typically cost you. So let's say like 50 cents
or 75 cents, you could run a campaign and put a bounty and say, look, for every follow or for
every post, you know, we'll pay 50 cents or 60 cents. So you kind of know at least you're in line
with the average. But really, a lot of our customers are thinking about it more than from
the perspective of ROI, but in the perspective of ownership transfer.
And so their tokens have utility, which enables them to do things like vote.
And so by a user being a participant of a specific network or platform, by joining their socials and doing stuff, they're earning not cash, but ownership.
And I think that's what makes web3 really magical.
Completely agreed. The next question is do businesses get analytics on what's
working best or is it just vibes? Right now we have conversion data right so
businesses are able to see you know see how much they're paying and
they're able to see all this transparently
on-chain. And we're
looking at ways to improve our analytics
so that's something that we're open to suggestions
from our users.
Got it. The next question is
can users give feedback on
campaigns like, hey, this reward isn't
worth my time kind of feedback or any sort of feedback?
Yeah, 100 percent. We're open to any kind of feedback and suggestions all the time.
At the end of the day, we don't take everything because ultimately we're the experts here.
We know what needs to be improved.
you know, improved. And so that's our job here to collect data and feedback from our users
and, you know, kind of see where we need to focus and what specific implementations will
deliver the desired outcomes.
Uh, sorry, I think you misunderstood the question. The question's actually, uh, regarding users,
like let's say businesses set up a campaign and they're talking about their users. So can users
give feedback on campaigns like,
hey, this reward isn't worth my time kind of feedback?
Yeah, right now they could do that in the community of the group, right?
So that's where they will just be able to chat with their own community and say that.
I think it would also depend on the feedback system of the specific project.
But no, we don't have a feedback system built into this widget.
Awesome.
The next question is, for new projects, what's the best way to get early traction using AffiNetwork?
way to get early traction using AFI Network?
The best way is to really incentivize users a lot. It's always easier to just pay them a lot,
people like that. But I think the way that we see value is actually by creating a hybrid campaign
where there's a mix of some USDT camp rewards
as well as your own rewards.
And so that's how you could run campaigns
that would deliver some impact that you like.
And also we really highly recommend using a referral reward.
And so we also have an automatic referral link generator
and tracker, and also will handle the payments automatically.
So users could just come and get their referral link.
And this is where we see your users actually becoming empowered to make sure that your
campaign is taken to many, many different places.
So we do think that it would be helpful if you had a base where you don't need like 10,000
people, but if you even had a base of 50 or 100 people that are strong, this tool could
really take your business a long way. It would pretty much automate the interactions for all of
these users. Awesome stuff. Thanks, Finaki. The next question is, any wild success stories yet?
Someone who launched and got a crazy engagement sort of overnight? Yeah, I think too early for that.
We're still in the process of onboarding
and putting campaigns up.
So hopefully maybe in 30 days or so,
we should see some cool stories.
Yeah, guys, we'll be definitely posting about it.
So again, if you're looking out for that,
do follow us on Twitter and turn on the notification icon.
The next question is, is there a way to collaborate with other projects running campaigns, like a cross promo maybe?
Yeah, I mean, everything is open to discussion.
discussion
that actually is an
interesting angle so they're
like saying that on the widget
you would have like follow
company X's
Twitter and then
company Y's Twitter
as well and it would all be part of the same
campaign
understood so it would actually be different campaigns
because they would be deployed differently,
but it would be on the same widget, right?
I think that's what you mean.
So what, yeah, I mean, definitely that could be done, right?
So actually a lot of the people that we're talking to
in events are actually really interested in this.
And so how would it work and what does it look like?
Very simple.
You know, an event company would want users to go earn incentives
at a questing station.
So imagine you enter an event and there's this big QR code
there that says, earn incentives.
And you could, that is the user scan this QR code,
and then you'll be taken to AFI Widget, right?
And on AFI Widget, what you have is a whole bunch of
different ways that you could earn at this physical event.
The event can then reward users for doing various actions,
and actually incorporate their sponsors.
They could say, we have a gold sponsor,
platinum sponsor, bronze sponsor, for example. you can basically design that into the widget too.
So follow gold sponsor,
and then do this task for gold sponsor,
and then follow bronze sponsor,
and then answer this quiz for bronze sponsor.
So there's actually multiple use cases,
just depending on how the business wants to customize.
But the way we've designed it is so that it's super customizable.
If you're an event or you have a specific use case where you want to
have multi-reward or multi-token partnership campaigns,
feel free to reach out to us if you're in the process of setting that up yeah, a lot of it will just come down to the partnerships that you create.
Our tool will just allow you to execute on it in an autonomous way.
Nice one. No, that I actually want to add on to that because personally, when I've been to a bunch
of blockchain events and whatnot you know
you go from one booth to the next and a lot of times i'll be like oh do certain tasks tasks and
you'll get our token and then when you're like okay cool do it they're like well download this
do this sign in this create your jiva there there's like so many steps and you're like oh why did i
even bother trying um but that would be super cool
just to like scan and just have one area like one huge like board where like people can just be like
boom boom boom to do all these tasks i think that's that's pretty cool and it's not even an
idea i think uh in the philippines we have an event coming up where we will be implementing
this right panaki um yeah we're in the process of getting that set up. And also actually there's another event in Thailand as well.
And actually the event organizers were involved during DevCon week
and did some really big, you know, questing event,
which involved people moving from one, you know, venue to another venue.
And it was this whole like questing, like hunt thing.
And yeah, it was a total mess, right?. I spoke to the organizers and they're like,
oh, it's such a pain point. They spent months figuring out the actual rewards and
also a long time distributing the rewards. It was a mess actually. I was going to call with them and
one person was talking about it. The other person just made an insane face about how
The other person was just like, you know, just made an insane face about how intense, you know, the manual labor was to get that together, right?
And so this is just one thing that the business no longer needs to worry about because our technology automates everything, right?
So, yeah, I just wanted to share that as well that, you know, there are some more businesses on the event side as well that are looking into this.
And we're definitely open, you know, to businesses that want to use it for this.
But yeah, primarily, you know, they would have to be still crypto native because the
nature of the rewards are crypto rewards.
So it would only make sense for, you know, a crypto related event.
crypto related event yeah definitely the next question is uh what's the most creative
Yeah, definitely.
incentive campaign you've seen so far uh need some yeah i think for all these campaign case
study questions let's let's come back to it in 30 days cool the next question is, if I run out of rewards mid-campaign, what happens? Do I look like a scammer or is there a fix?
As a business?
Yep, as a business, if they set up the campaign.
Well, it's fully transparent, right? So the user can actually dig in to see that there's no rewards left as well.
And if there's no rewards left, then the rewards would stop being distributed.
And so the business actually loses out because they wanted to create this campaign.
And so, you know, on our side, we'll notify them.
But yeah, aside from that, users have the option to not join the campaign.
But more importantly, the business will be able to top up, right?
And so that's one feature that we have where businesses are able to top up
their campaign contracts
even while the campaigns are live.
And so we'll prompt them to top up
if we see that the campaign is being successful
and running out of rewards.
Awesome.
Now we're moving on to the very last question
of the AMA.
And it is,
can I run a campaign that only rewards specific types of users like
only my nft holders
um yeah absolutely so we do have a feature for that you can basically in a way whitelist
uh those users that are eligible um to this and um you know they'll be able to come and earn uh
you know by by completing a task.
So yeah, we actually have one user right now who's asking us about doing an airdrop through our tool.
And while we don't have an airdrop function per se,
it's very easy to actually set one up by using that feature and saying,
look, it's a one-click setup.
So we can set it up in quite a few ways,
but ultimately makes it very easy for businesses to
set up these tools as well.
And I think the one-click airdrop will probably be a feature we
add this quarter as well.
So that's something that we're looking into.
But very simply, we have 80 or 90 percent of it set up already.
There's just one way that the user would have to do it now is just like,
we would have to set it up as a quiz and would say,
you know, click yes to earn airdrop.
And very simply, we would just lock that campaign specifically for the wallets that are eligible.
And so if you're not eligible, you don't earn the airdrop.
If you are, you get the airdrop.
And so the benefit for the business is very simple. Instead of actually don't earn the airdrop. If you are, you get the airdrop. And so the benefit for the business is very simple.
Instead of actually having to distribute the airdrop to tons of people,
and what ends up happening is a lot of times they're bought wallets,
they're inactive wallets,
and you have tokens just like sitting in these dead wallets.
The benefit of actually using our tool to do this
is that if the users aren't active
and they don't actually interact and claim the reward,
then you'll still have the option to withdraw it.
So you still have control over it.
You're just kind of putting it in this escrow and saying,
hey, look, for this period of time,
you can come and collect your rewards if you're eligible.
And here are the wallets that are eligible.
So our tool can set that up already.
That's awesome.
You know, that was one of the older features we had, but just hearing it back again, it's
like pretty much like, you know, it's very much Web3 business sorted.
Like if you're a Web3 business and, you know, you're obviously doing marketing because that's
a huge part in Web3, honestly, AffiNetwork should be one of the avenues, you're obviously doing marketing because that's a huge part in Web3. Honestly, AFI Network should be one of the avenues
that you're engaging with your community
because I personally haven't come across,
and I'm not just saying this because, you know,
I'm team AFI,
but because I haven't actually come across any tool
that's automating in the moment,
live distributing right that second,
as soon as you click.
And so I think,
yeah, so if you're a business out there, do reach out to us. We're super keen on actually helping and learning and creating campaigns with you. You know, it's not just like all self-service,
like we have a support team over here that'll give you insights and that'll help you create the best campaigns for you.
And so with that, I'm pretty much gonna end this AMA.
But before I do, Panakia,
are there any last thoughts you'd like to add on?
No, not much for me.
I see one of our masters here.
So I just wanna give a shout out to Maria
for joining from Indonesia.
Super awesome. Looking forward to doing more things together in Indonesia.
But yeah, aside from that, you know, it's good to kind of be alive.
And, you know, we're rocking on this side.
So if you're interested in creating a campaign, definitely reach out to us.
If you have any other ideas and want to chat about your incentive programs,
reach out to us as well.
We're very much looking forward to partnering with you guys
to launch your campaigns
and engage your users as soon as possible.
Awesome.
Thanks for your time, Panaki.
And thanks for everyone for joining this week's weekly AMA.
We're going to be here same time, same place next week.
So make sure that you have your questions ready for then.
But until then, stay safe, take care, and we'll see you guys next week.
Host
Affi Network
from
Affi Network
