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Airdrops Dead? Hacks That Win | Web3 Unchained
Recorded: April 1, 2025 Duration: 0:51:09Space Recording
Short Summary
The discussion centered around the relevance and future of airdrops in the crypto space. Key insights included the launch of new projects like the Tower Ecosystem by Animoca Brands and the Watt token by GAMI. The conversation highlighted the importance of airdrops in attracting users, despite challenges like market fatigue and the need for innovative approaches to ensure long-term user engagement. The need to reinvent airdrops to provide genuine value to the community was emphasized.
Full Transcription
Thank you. Thank you. Thank you. Hello, hello everybody. How are you today? Show me some emojis so I can see if you hear
us. Yes, yes, I'm working well. That's amazing. You're never sure with X, right? It's always a surprise with every single space.
Welcome to our new show, Web3 Unchained. I will be your host today. My name is Božena.
I'm co-founder of a company called GAMY that's co-hosting today with us.
We're doing games, entertainment, 100 million users, connecting people in play and today
connecting people in spaces.
Welcome.
This is the first episode of a series of show that we're kicking off and today's topic
are airdrops.
We're slowly completing our speaker list.
I think we're almost complete.
Maybe one more speaker will join us.
Hello. Hello. I think we're almost complete. Maybe one more speaker will join us.
Hello.
Yeah, so before we are fully complete, let me maybe summarize what's going to happen today.
How do we take our show?
So the idea is to spend 45 minutes with you guys discussing.
There is not really like a set of questions that we have to follow.
I would love to see interaction. I would love to see interaction.
I would love to see discussion.
And the topic of today are airdrops.
I thought it would be really cool to kick off with a round of introductions. So we know who our lovely speakers are, who have accepted invitation to talk today,
to talk today, like really brief what your guys working on. And then after the round of introductions,
like really brief what your guys are working on.
I wanted to highlight for everybody who's listening, if there is any piece of news or
anything that happened recently that caught your attention that could be relevant to airdrops,
any piece of news that our listeners may have missed. And after that, we will just go really deep into airdrops. Now,
we picked a little bit clickbaity topic for these spaces. Are airdrops dead? Yes or no? And we,
of course, want to hear if there are any hacks that win. So this will be the topic of today.
And before we jump into it, do not forget to like retweet quote retweet you
know all of that it fits the algorithm really nicely it actually helps us to get more listeners
so do not forget to do that and I have a piece of data for you so we asked in GAMI's community on Telegram and on X if people think airdrops are dead.
And guess what happened?
Oh my God, people are quite pessimistic.
83% think airdrops are dead.
There are 2,000 votes, so it's a nice sample.
So people are not as bullish on airdrops, but maybe there is something we're not seeing.
So excited to hear your experience and your take.
It's 2025.
So maybe we just don't say airdrops.
We should say something else, but the mechanics could be similar.
But enough from me.
Over to you.
Introductions.
I would love to hear from you lovely speakers what you're working on and who do we have
with us today.
You can just go ahead one by one.
Hi, I'm Alex. I'm behind the GenZo account. You might normally know me as Alex Web3 Marketer. I see some people in the audience
here that I know already. I'm super excited to be here because airdrops is a very hot
topic. I see this being used quite a lot and still in a lot of marketing strategies and I'm very happy to be here.
So hello everyone. Thank you for inviting me. I'm really happy to join you again and meet you
guys on space. So I'm Paul from Animoca Brands.
I manage a project called Tower Ecosystem,
consists of a token and also various different gaming
project.
Every game utilize the same tokens.
And for me, airdrop is really an interesting topic.
A lot of people care about airdrop of some project initially but leave the
project to farm for new airdrop so for a builder it may be difficult we cannot always do new project
airdrop and go away so let's discuss like how is it going on moving forward thank you
how is it going on moving forward uh thank you
hi i'm ivan and i'm from doge chain we're uh uh layer two for doge dogecoin the original one
uh and i'm very excited to have been invited to this space uh have a lot of thoughts about
air drops and everything that goes around that happy to be here with all these great builders uh thank you again for inviting us
hi guys um i'm bash uh well i'm the cmo of task on um yeah this is actually quite a click-baity topic and uh oh yeah well
hi to alex as well and king snooch uh on the spaces before uh well it's my very first time
on the space here but yeah i would love to dig deep into this topic as well Thank you guys for having me. GM, GM, Bozina.
And a big shout out
to my friend Alex over at GenZo.
Gotta love her. She's awesome.
Yeah, you got King Snooch here.
Everybody's right. It is a bit of a clickbaity
topic, but I'll probably
be the one person in here that's saying, yeah,
airdrops are dead, and they're dead because
of the way that they've been done.
I think there is a new approach to it, and looking forward to the conversation on how we how we approach it.
Amazing.
But let's see how that turns out.
I think we have a strong lineup in any case.
So let's go into it.
If you have any piece of news that you would like to open uh with that
could be related to airdrops that caught your eye uh feel free raise your hand or just grab a mic
and go um i have one actually so unless somebody yeah maybe you'll come you'll compliment mine so
um i was we were thinking with the team like asking our community dead or not right and then 2000 people actually 80 83 percent voted dead at the same time we're seeing a companies like binance
to change their listing strategies and saying we want to see people to vote which projects to list
right and oftentimes the voting or you know, like the building the bottom up is somehow incentivized.
So on one hand side, it looks like airdrops might be dead because poorly executed.
But on the other hand side, we're seeing big companies looking for signaling from retail, from players, from users to give a signal that this is a project they should invest in or list.
And oftentimes that's incentivized. what's what's the real case so are airdrops dead yes or no what's your take
yeah just go ahead go ahead all right i'm sorry i'm not used to it. I'm used to, you know, people calling each other out to like speak and the host. But anyway, yeah, the the the chains in the.
And the exchanges that are requiring this, I'm going to just call it what it is, vanity metrics from these projects to tell whether they're going to be successful is a crack of shit. It's a bunch of lies. It's fake.
It's not accurate. If they're going to judge whether a project is good based on how many
people are interested in something free from them, then these exchanges are pretty stupid
and need to hit the drawing board. going off of numbers like that that just
shows how many people are interested in getting something free from the project and then moving
on to the next project is not what tells whether a project is good or not and that's part of the
problem of what we've seen with a lot of airdrops is that's all they did with them they used them as a tool to create
vanity metrics so they can get listed on a blockchain i don't think there's any value in that
alex could probably tell me wrong but i understand why it was done i just don't think it had any
long-term legs i just feel like bash would have a very strong opinion about this i don't know why i just have
a gut feeling um but what i wanted to say is that i think in my experience at least from what i've
seen it does make a lot of sense to do airdrops and to do a community engagement and building
with that the only issue is that something that i don't know what's happening is like what's happening after the airdrop is being done.
And personally, I'm not like I work with traders.
I work with cables.
I work with different projects.
But I've actually never been airdropped anything or at least they say they have, but I haven't found anything in my wallet.
have but I haven't found anything in my wallet and then I feel like there's also a lot of scams
right now with like a quadrillion types of chains or like projects like setting that the emailing
you saying like you can claim your airdrop which obviously is a scam which I think it's it's a very
big issue right now because I think like nobody can actually like stop that and I think a lot of
people would I will will be losing a lot of their money through these scams.
But at the same time, I've also felt like projects like Kaito, for example, apparently
they've done an airdrop recently, maybe like a week ago or a week and a half ago, where
they had to claim your airdrop.
And for me, this is the biggest issue.
If it's an airdrop, like, why do I need to claim your airdrop and for me this is the biggest issue if it's an airdrop like why do
I need to claim it like why do I need to why why do projects put so many like new steps
towards getting something that's in theory I've worked for I share a bit of thoughts about the claim you mentioned.
I think it is more about it's important that the token team is able to drive the narrative further down after TGE.
after TGE. For example, let me take Watt token, which is like recent, a while ago launched by
like GAMI team, and they allow the user to decide to claim later or claim now. And if you are able
to claim later to stay with the project for longer, then you may have some benefit. And at the same time, maybe the process,
you can further introduce the user, the utility of the token,
and why they would like you to claim later,
because we are building something, something.
But if we just drop directly to the users,
we may lose some opportunity to tell them what is happening next to
them so this is one of the reason that maybe some project is doing their claim
can I go okay perfect yeah so what was I think think what alex touched on and paul touched on are perfectly correct i think
um what actually i say let's go traditional airdrops right why they flop right now
is because of course there's poor targeting there's the wrong audience and of course the
conversion is airdrop hunt is just going to sell it i think what paul said is entirely correct um
where we where you can have your kind of vesting
schedules for different vesting shows for these these kind of airdrops where you claim claim now
you get a certain percentage of it and the claim later you get more and even a multiplier on it
so i think that's where how we kind of evolving this kind of uh airdrops as well and don't worry alex i'm i've actually literally built
the thing where it comes straight to your wallet very soon it's it's i'm launching it uh probably
by the end of next month so you'll definitely have it it's actually it's on it's on task on
you can play on it right now it's called airdrop.taskon.xyz so you can play on there uh the
it's just in beta at the moment but it's not public i just i think i dropped an offer here but it's fine um you know it'll actually projects can
actually utilize it and then uh get the airdrops directly to their uh to different investing
schedules as well different kind of kind of customizations and you can it'll be sent directly
to the kind of uh wallets of kind of wallet of the users.
Like, I don't want you to, like, get me wrong.
Like, I understand, like, what you guys were saying,
and I think you're totally correct.
But I'm trying to say, or I feel like I always have a very different perspective.
Like, I'm a content creator, and I think as a content creator,
I should be able to use things, like like in the easiest way possible, right?
Because then maybe I want to talk about like how great and easy the experience was.
But I feel like if I, and let's take the Kaito example, which I think for me is like the most personal, let's say, like or the most recent it's like if i have already earned yaps and i already get all these points and i already have done all these tasks why do i need to go through another
process to claim i don't know what um and to if i've already done a lot of the work prior to that
and obviously it's not the case for every project and every project like and depending on the industry and so on like i
think they they do have different processes and like things they um things that they do that makes
a lot of sense for for their audience but this is just like a very personal experience that
i thought was important to to highlight well i think that sometimes uh
Well, I think that sometimes users that do the tasks before for, you know, farming points, etc., they don't quite understand the utility of the token itself because sometimes, often even, it launches with actual utility once the token goes live so the fact that they require another step or claiming is uh uh who is saying
that uh I think it was uh but you saying that that it's another opportunity for the project
to give the people uh some education on what to do with the token and not just to dump it on an exchange or just, you know, get rid of it.
Because people that do the quests often don't go further than that,
but it might reach some more users and make them sticky within the project and make them community members when they start actually understanding what the project does,
what the token does itself, and how you can utilize it.
This was a great example.
For example, a couple of days ago or last week,
there was one of the bigger airdrops of the year was Walrus on SUI Network,
which was from Walrus Protocol.
And a lot of people needed to understand what the
walrus actually does that it's decentralized storage etc so that they understand what the
token does so they they don't just get rid of it uh because all of the potential uh that that
the project has is not previously uh you know there there's no opportunity to share the actual potential
of the project beforehand.
But do you think it's a communication issue in general when it comes to that?
Well, no.
Look, airdrops are, they touch on different types of users, you know, they touch on airdrop farmers, first and foremost, but the goal of the airdrop is to make out of these, like, you know, to create a funnel of these users that are coming to for to for the free money as as it said to to to
make them sticky users and and uh uh stick around for for the project when it launches and when it
starts actual actually providing utility to them so uh the the fact that it's such a wide range of users that you're trying to reach. And your project provides utility to only a small amount of them.
The first thing is numbers.
Yeah, as King was saying, King Snooch was saying earlier, sometimes numbers, you want
the numbers so that you can show the number of transactions. You can show the number of users and wallets that want to use your projects for listings, etc.
That's one part of it.
The second part of it is to actually get sticky users and to grow a community of actual people that will continue utilizing your project
for the various needs they have
and the various utilities you provide.
King, King, please.
Go ahead, Paul, go ahead, go ahead.
No, no you have
So I was just trying to be polite. Let you go
You know you touched on something that I see is the the biggest deciding factor here is he talked about utility, right and
every one of these airdrops that I've seen, in my opinion, right,
is similar to like if you have a store and you advertise and tell people,
hey, if you come to my store and you line up and you get in line to come to my store,
I'm going to give you free currency and you can do whatever you want with it.
So you get these massive lines of everybody that shows up that wants this free money, right?
And what are they going to do with it? 98% of them are just going to swap it into whatever
currency they need, and then move on to the next business that's giving out free money.
Or you see some of these projects that are, you that are doing it a little bit different. They're
a store that says they advertise that they've got a coupon for free money. And everybody come,
get in line, and you'll get this coupon that you could turn into free money. And what you don't see
is these business fronts that are advertising and giving out a product itself,
something that you can't just go sell and flip, but a product itself. For example, you know,
let's say, you know, I'm just thinking off the top of my head. Let's say they gave out a calculator,
right? Uh, they advertise free calculator. Come get a calculator. Yes, you'll get a couple people there
that think, oh, I could probably sell this calculator and get some money. But the majority
of people that show up are people that need a calculator and want to use a calculator.
I think the problem is, is we never saw any of that type of airdrop. And if we did, it was very, very few and far between. And what we saw was these projects
that just wanted people to see a big line in front of their store. So they gave out free money.
And I think that's the problem. It was, it was basically almost as bad as just doing like a fake marketing advertisement push and
making it look like your product is more popular than it is i get why you would want to do that
and it makes sense why but it doesn't actually add any real value to a web three project because all the people that you brought in are all just there
to extract and if all you have is people extracting from your project and you don't have people
coming in that are actually adding value or injecting into your project it's a short-term
thing it's not going to last and there's no leg to stand on so So I guess as a marketer, I'm going to ask again.
And on behalf of GenZo as well, don't you think this is normally like a product and communication issue?
That like the way you've strategized all of this, like it makes you fall into this trap?
Well, I think a big part of it is what they're giving out. Like with Web3, there's so many opportunities to airdrop assets that are used in the project that aren't just something that somebody can go flip.
Well, I think a big part of it is what they're giving out.
So it's like a six one way, half dozen another.
Either you get the big numbers by giving out free money
or you get lower numbers by giving out something
that your community will actually use on your project
and stick around.
So what it comes down to is what are you looking for?
Are you trying to get new users for your project
or are you just trying to get
vanity metrics to go and press an uh uh exchange or a blockchain um so if i may want to like
address some of the thing you guys mentioned uh in my opinion uh nowadays there are very
In my opinion, nowadays there are so many different projects, so everyone is competing with the attention, like the mindshare.
So this is kind of like a saturation problem. It is very difficult to conduct traditional use acquisition approach.
approach. So the airdrop kind of like having the most attention to anyone look for free money.
So if I try to compare with like traditional mobile gaming, so-called free-to-play gaming,
we always have a lot of users didn't spend any money, but we actually need to have a lot of users didn't spend any money but we actually need to have a lot of users in order to
find a few percent of like uh spender in the ecosystem for the game i would say uh by doing
the airdrop we probably are getting really a lot of extractor farmer but we if we are lucky we may get a few of your true friends and hopefully if you have a
product and probably not every airdrop token have a utility ready but assume you have then i hope
the airdrop is actually draining a few percent of real users that love your product. So this is like my thought. And if I am doing the airdrop myself,
I will definitely go for a full product,
at least with proper utility on day one.
And airdrop is actually really a user acquisition approach
to reach a lot of audience
and try to farm some really audience
and they will be converted to become
a loyal users so this is like what i thought about the my share issue attention fighting
and then become something like that
i think in the theory behind it i just i just think that the money is wasted on more people
like the the user acquisition process with airdrops is a big waste of money in my opinion
the money could be spent on much better methods go ahead sorry bash no i totally agree i was gonna
say something very similar as well um so as someone that's going to probably be doing an airdrop probably by end of this year, probably beginning of next year, we're actually looking at different tactics, like maybe like kind of airdrops with behavior scores, looking at maybe like, is your wallet, how old is your wallet? Maybe how much have you spent?
at maybe like is your wallet uh how old is your wallet maybe how much have you spent um maybe the
activity across other other daps or other apps um and also whether you are a previous farmer right
so do you have a kind of a previous farmer squad call it um and then also i'm looking at different
strategies like hold to hold to hold to kind of claim mechanics where people can build where you can actually
build long-term commitment within your project as well this is what i was thinking so like not
just like kind of snapshotting and then just dropping these guys um airdrops where they're
going to sell it the next day maybe lock in a claim reward and unless someone holds it for x
amount of days they can't claim it they can't claim the rest or can't claim a certain amount
more, where it actually kind of rewards larger allocations
for long-term holders.
And it builds this kind of power users within your community
and within your ecosystem as well, where right now people
are just, as you said, people are kind of taking it,
dropping it.
Then they become kind of mercenaries moving from project to project.
And there's actually no real growth within each project at all.
I love the flow of the conversation.
And that's amazing.
Thank you so much.
I'd love to welcome Cellbound that has joined us as the sixth speaker.
What is your take on our airdrops?
Do they still work?
Yeah, sorry. Didn't want to like cut the
conversation off so that's why i raised hand but i mean i just see airdrops as a strategy obviously
we we take into consideration that given that exchanges are asking for banning metrics and
in general all social media it's around banning metrics metrics, you know. But as a strategy, I mean, it's a good fault for awareness in general of a project, you know.
Like we are in a very different stage now from airdrops that happened a few years ago
where it was just plug your wall and that's it, you know, and follow here, there, and that's it.
I believe like trying to understand user behavior
and try to put certain metrics that can help to filter out proper potential users
from just fully, fully value extractors.
It's a thing, and I think it's important
to keep on considering it as a strategy. It's a strategy, so know, and I think it's important to keep on considering it as a strategy, you know.
It's a strategy.
So people can do different things.
They can use the money in different ways, but that's not your problem.
It's a project's problem.
And the projects will decide what's their fate based on strategies that they take.
But if we perceive it just as a negative thing, we're being heavily biased by it.
Or never been using an airdrop for profit.
And I just don't mean monetary profit.
I mean, the reason I got,
personally I got into blockchain
was because of an airdrop.
I got interested into doing stuff
and researching more
and learning about other projects
because I interacted with an airdrop.
And that led me to a second potential airdrop.
And I just ended up working in that project because I liked it and I found my way around it.
But it's a matter of seeing it not only as a negative thing, I believe so.
Solbound, if you don't mind me asking,
what were the first two airdrops that you got?
Were they coins or were they assets, RWAs?
What were they?
They were coins.
It was XLM from Stellar on Keybase.
And then it was the CHSB from the SwissBore app.
And that actually got you engaged in their community and wanted to
be a part of the project are you still part of that project yeah yeah i have uh i have a good
relationship with seller people uh they were hosting a hackathon here in argentina i live in
argentina and uh i actually just apply for you know helping there with some ambassador stuff
but I was engaged during that first year then I took a step off because I didn't start to engage
with the Swiss World One and I ended up working in the project as community manager for them and I
was with them for from 2019 until 2022. Yeah so it sounds like you're that diamond in the rough.
Yeah.
You're the dream airdrop person,
like dream person to airdrop to.
I really liked it because, you know,
when I realized the project had like,
like a funnel for me to use my skills into it and they had a community of people that were
interested obviously when I was like running as CM for them I I was still getting messages
on the discourse and we were still figuring out uh stuff with people that were just trying to
oh did the airdrop happen oh the airdropirdrop or the airdrop. They were just there for the value extraction. But once they jumped into the community and saw the ecosystem we had
into the Discord server and the NAICS and everything that we were doing, some of them
stayed. And I stayed because I was very welcomed by the community and we built up from the DAO
they had and everything. And yeah, I ended up becoming a CM.
So I guess my point would be, you are like the, the, like, you know, was said, you are the dream airdrop farmer, right?
You are the person that they hope to find when they do these airdrops.
The question is how much was spent in order to get one of you
to be part of the project that's what it comes down to for me is how many people did they give
free money to that just dumped it and moved on to the next project did they have to go through before they got to you? I'm wondering if that's maybe, sorry, sorry. I'm wondering if that's maybe like with expectations
because early on, and I don't know exactly where your airdrops were, but early on it was not as
common and the airdrops like people actually valued, right? There were not as many projects
airdropping and then when that get at scale there were as many projects airdropping. And then when that got at scale,
there were so many different airdrops.
Some of them legit, some of them are scammy
or borderline scammy.
So it like the game changed a little bit.
So I think it's still very tempting
for projects to do airdrop
because they can show the vanity metrics.
And I think one of the reasons why they're doing it
is because there are still investors and companies and you know exchanges they ask for those vanity metrics
so there is a demand to show them so their kind of projects are pulled to show it even though they
kind of feel it's waste of money it's like spending money on people who don't care but because because
there is this need to show it it's still happening and then on the other hand side everybody
and I think Bashi were speaking about it like doing some kind of filter of who is of value
like quality filter having proof of interest proof of engagement before you give some value to
community but we all we all want to give value to community right we're looking for ways how to
reward them it's just a matter of how to do it without feeding farmers and bots and people who don't
care.
Go ahead.
Actually, one of the questions I wanted to kind of top on Mark's question is is do you think uh is a matter of like how much money do you need to
spend for to get so like such ideal airdroppers let's say or is it a matter of uh we're targeting
everybody in crypto and therefore you have no idea who you're talking to and therefore
it's just based on luck well i think a to be honest, at the end of the day,
like I said before, it comes down to what is your actual goal?
Are you looking to onboard actual users
or are you just trying to look popular?
At the end of the day, that's going to decide
what kind of airdrop you do.
I would like to add a little bit.
I would say actually the project team should be the one really controlling based on their goal. For example, we can really be popular, a lot of
people farming, but until the airdrop really done, no one usually know how much they will get for example we talked about the mechanics
different scoring history so this is why the light airdrop is getting more complicated
even for the kaito one they have a lot of measurement based on the inferences scoring in the social network such that there cannot
be really normal farmer.
You need to be generic content creator to providing value to the network in order to
get the airdrop.
So I think the ideal scenario is the team is building some sort of scoring so that you will get the attention.
But likely, we are also able to determine the proper user throughout the so-called airdrop farming process.
Bash, please.
Yeah, Paul, I think you're talking more about kyc slash proof of humanity here um yeah i think
that's it's vitally important right so i think um not all projects are going to do the kyc route
um sometimes there's of course there's there's problems with that sometimes people don't have
ids in some countries or uh whatever countries or whatever the reasons they are, right, at the moment for KYC.
And not everyone's going to be socially active.
Not everyone on the daily are socially active.
Even me, I post maybe once a day if I can.
So there is, of course, there's the ups and downs with regards to airdrops as well
because i think you you mentioned yes people take the money but some most of them complain right
that there's not enough uh there's we're at a point right now where people think that airdrops
yes are life-changing life-changing activities not every airdrop can be a life-changing activity and um yes they they we aren't at at a point where
um yes every airdrop can can go out smoothly and and as and as um and the actually there'll be a
huge conversion one and two that everyone's going to love it and everyone's going to become your
your power user i don't think that we're at that point as yet to convert everyone directly.
Yes, there is going to be some loss.
King Snooch said, yes, he said that how much does it cost to actually bring in that one power user?
Right now, it's costing a lot.
I think even exchanges themselves, to get one user on them, one KYC user,
it's in excess of two to five hundred US dollars at the moment to bring in one extra user.
So projects themselves are struggling at the moment.
They're either going for the tension or they're going for user acquisition or power user acquisition,
and it's costing them a lot.
So airdrops, yes, are fundamental, but we will see this kind of evolution with regards to kind of poh and kyc
in the future coming very soon
there's also the issue that there's a little bit of fatigue in the industry let's not forget where
we stand now and when you just take a look at how many just tokens exist it's it's in the millions
uh which means tens of thousands of different blockchains and new
projects even the utility projects have trouble you know in this kind of market to attract new
users because there are no real new users uh adoption has slowed down because of the market
conditions in the late uh in the last like three four months uh there has been a little bit
of fatigue due to memes uh dying off a little bit as well so uh airdrops are really the only thing
that still attract uh new users to uh to uh to change so uh especially new ones that that try to you know push with their elbows into this
this environment of of maybe oversaturation at this point considering the number of new users
in the and considering the adoption in the in the last six months so uh even though yeah airdrops need to be done uh well to to create
sticky users they still are fundamental on how uh on how to attract uh new users whether they're
power users whether they're people that will just hang around in the chat it's uh it's important to have them and make them well done so that they uh continue providing
value uh beyond the initial airdrop and beyond the first value of just selling off the token
but for the for that you need a strong project that actually provides utility to uh in DeFi
gaming whatever you are trying to do in your project, it needs to provide some utility
and some value to the user that has done these steps to get that airdrop and to continue
using your token and those assets within your project.
There's so many hands up right now. I got a question for you, Poe, because it seems like you've been in the trenches before and you've done some airdrops.
So let me just ask you, if you had the ability to, and I'm going to kind of put this in my realm and put it on a game, right? We'll call it a Web3 game.
a game, right? We'll call it a Web3 game. If you had the ability to airdrop to the perfect client,
you know, you know your customer, right? Like the perfect product market fit. If you had the
ability to airdrop to just gamers that were interested in gaming and not just, you know,
like put it out there for an airdrop farm for everybody, but just get your airdrop to gamers.
Let's say it was 200 gamers versus, you know,
2000 airdrop farmers, which one do you think would be a better value add?
Oh, definitely.
Yes. Simple gamers.
The focused one. Definitely.
You get more conversions percentually there. Definitely.
Yeah. Because I would say you mentioned game, the whole exercise, we can also use a lot of game terms to talk about.
Because it is more about the conversion. So the airdrop uh let's say 2000 users never care so i can tell
like the retention they will claim on day one or day zero and they will never go back so the
conversion or retention is super bad so this is not something i am looking for because we always need to look for sustainability or in the token
term what happened after PGE so but at the same time assume that 200 gamers is exactly my target
audience then first I will see a good retention maybe seven day retention very high even 30 day very high and then given i have
utility in my game they may be already spending their token on day one so i will have the conversion
of my user on day one and they probably need to spend more so i will have like net income as well. So this is the scenario we definitely look for like the target audience.
But I would like to mention back then, a lot of us mentioned the vanity matrix. Unfortunately,
a lot of Web3 projects really look for distribution for the major exchange so that they are able to reach more like retail traders.
This may be a problem on the web free right now.
Another thing is more about the my share attention instead of like the super powerful utility.
At least so far, people are still looking for quick money. But if the project is really building for long term,
people will eventually see it.
And they will also, without even any airdrop,
they will grow continuously.
So I kind of want to take a minute and explain something.
And I don't know, maybe it'll help somebody in this room.
But what if, imagine in your head, there was a project that every week they brought in a new game.
magazine and then took that magazine and it was put into the hands of gamers that subscribed to
the magazine. So all the people who subscribed to the magazine and paid for it were gamers interested
in that magazine. And what if all the games in that magazine had the ability to just airdrop
to all those subscribers that sounds
like a perfect thing right that's what that account down there game talk is doing right now
we have still we have still some hands up and uh we're out of time but let's take let's take those
have hands up let's do it let's do it yeah i just wanted to
like follow up on the on the like market sentiment when it comes to feeling exhausted by the mean
coins i do believe that it has an impact on how people are engaging with uh with projects in
general like we are in this attention war in general, like on all socials, as I mentioned
in my previous statement, but it was so crazy.
For example, seeing a few days ago how people, or still people are behaving with the Ghibli
pictures and stuff like that.
But I remember the first day, first few days, there was this token pumping up on, I was
following up on my phantom wallet and I was like, damn, this is crazy.
It's just a matter of, I don't know, Ghibli saying that they are against it to rug it, you know?
And so it's so obvious.
And I think the problem of all of this is that users are getting wired now to just be there for a very, very short span of time and try to get out as fast as they can
before everything collapses. And that at the end of the day, it's going to have an impact on how they
interact with other projects that are not necessarily meme coins. That's an issue. I do feel that stuff.
I feel it.
There was one more hand and it disappears.
Something I wanted to add to the conversation,
but I feel like this conversation can't just go on and on,
is that I think we at GenZio, we also host a lot of spaces. And I think we've talked about airdrops many times.
And from my perspective, one of the biggest issues that we have in the space, they're not airdrops,
is the fact that we build products for the same people and we target the same audiences
instead of trying to think outside of it.
Because people that have received their job
or that have farmed initially,
there are also people from Web 2.
It's not like they were born natively in Web 3.
And I think there's a lot of possibilities
and opportunities for us to onboard new people
through less scammy policy schemes
and to be able to like provide value
and to get these people as real users.
And I think that's where a lot of the issues could come from when it comes to airdrops and not only. That's just
like my two cents. Amazing. Thank you very much. We spent, yeah, 40, almost 50 minutes discussing
airdrops and I feel the same. It could go go on it was super interesting thank you so much for your experience and insights I think that our audience that we
polled that said airdrops are dead they were overly pessimistic because apparently there is
some way there is a value in in a way distribute to community but just in a better way so the money is not burned doesn't go
to people who don't care maybe airdrops are to be reinvented in 2025 and i'm excited to reconnect
with you and discuss and continue the discussion how and how you're doing with your projects
we will have the show every other week so bi-weekly next week there is another one
it's called hype versus substance so it moves a little bit from airdrops
into how do you present a product how do you present a project uh if hype is important and
how much hype is good uh if falling from too much hype into reality is painful and what to do with
that so looking forward to reconnect with you in two weeks again uh thank you so much i'm your
host božena Reza.
I'm co-founder of GAMI.
Shout out to our host.
GAMI is an entertainment platform with 100 million users that has helped dozens of companies
to acquire good quality users
and has been a partner for many projects to launch.
So if you would like to discuss with our partner manager,
feel free to DM the profile GAMI token.
And that's all from me.
If you have not done so, like, retweet, comment,
you know how that works on Twitter.
And it was an absolute pleasure.
Thank you very much, and see you in two weeks.
Bye-bye.
Bye.
Bye.
Bye, guys. bye bye bye guys
