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Angel Hour with Nomu
Recorded: March 25, 2025 Duration: 1:04:19Space Recording
Short Summary
The discussion highlights the upcoming launch of the No Mu token and its innovative approach to integrating real-world business with tokenomics. NOMU aims to establish itself as a leading social currency on Abstract, leveraging community-driven growth and fair launch practices. The conversation also touches on the trend of projects transitioning from Solana to Abstract, reflecting a shift in ecosystem dynamics.
Full Transcription
GM, guys, that's enough of that music. Sorry. Again, this is week 476 and me not figuring out how to play music in spaces.
So good for me. One day I'll figure it out. Probably never. But we could always hope, right?
Welcome to Angel Hour. This is hosted by Abstract Angels. Abstract Angels being the official women's community for abstract chain behind the abstract to kick.
Angel's account. I am
Dila, Dila on chain,
and my lovely co-host,
who I will send her a co-host invite
right now, is
Nancy. Nancy, hi, how's it going?
Hi, Daila. How are you?
I am good. It has been
crazy busy, but all the
things that I am
restricted from talking about right now,
but it's really cool seeing
how much stuff is popping off with abstract
lately. There's
There's a whole lot going on, guys.
And if you haven't been paying attention, now is the time.
There's going to be some really fun announcements in the next couple weeks that I really cannot wait for you guys to see.
But what's new with you, Nancy?
I'm good every Tuesday I miss you so much because we have a weekend and all angels are touching grass.
And this space every Tuesday I love it too much because I have days to hear you.
I'm good.
We are waiting the XP update.
You know what?
I thought the XP update came out already, and I looked at it, and it said I had like 80, literally
80, 0 XP, and I'm like, I know this shit ain't right.
So I'm glad it's not because I sigh out to myself.
Today we have a really interesting guess.
We have Daniel with No Mu token, and that's a new token that's going to be released.
Daniel, hi, how's it going?
Okay.
Hey Dada, how are you? Very glad to be here.
I'm good. Welcome, welcome. I'm glad you can join us today and talk to us about this.
Can you give us a little TLDR before we get into the meet of this year?
Yeah, absolutely. First of all, it's a real pleasure being here. So I'll give you very quick
background on who I am, where I come from, because it must be a new phase for most of the people listening here today.
I'm representing the Swiss board community for everybody who's in Europe.
It's usually a very big name.
One of the biggest platforms there.
Born out of the ICOs and done very well since.
A million strong community.
And we have tried very hard, been thinking personally, very hard about how to get into abstract and bridge both communities.
As my mission for the last two years has been how to heal this face.
I think there's a lot of things that are going wrong in crypto, specifically on Salana.
We took a bet to be a couple years ago early on Salana.
Unfortunately, the way it's evolved is not the most positive in my sense.
I see a lot of positive things happening on abstract at a very fundamental level in terms of people are there for the right reasons with a good heart and
You, the aftric angel is a clear example of that.
I have the chance to speak to Nancy and so many others of the angels leading up to this.
And you can tell that you guys are just here for the right reasons.
You want to see this space progress in the right direction that's pluralistic, that enables bottom-up value creation and distribution.
And that's what I'm all about.
It has been my personal mission as well as a...
As first an employee of Swissborg, now also co-founder of Borgpad, which is my biased opinion, of course,
but the single best way to launch a token today on Solana, hopefully tomorrow in Abstract 2,
and now also as a co-founder of NOMU, which...
I'm particularly excited about because this will be what I think is the first generation of social currencies that will live on abstract.
And we have a very specific vision of how that will work and I'm very happy to share with you guys about this.
But not only about knowing but also about the bigger vision of what a social currency ultimately means and how you could materialize.
That's awesome. So you've been building on Solana for how long when did you guys found on Solana?
So we started when Solana was eight bucks. So it's been a while, even though today.
I wish I started with Solano was eight bucks, but I think it's for a while.
But this was amazing about us being here today because I think we are right now in the exact
same position as we were with Solana when it was at eight bucks, but in on abstract in terms
that the asymmetry between the value of the ecosystem,
and how it is perceived outside as well of the abstract bubble because obviously you know there's
echo chambers all around in web 3 and so i think today what abstract is within the community
is completely asymmetrical to what it is perceived as outside and i think that gap is going to close
and we're going to see abstract become one of the top key ecosystems in this space with the next
deal or two i'm convinced and that's why i want to bring also the swissball community which are
The best community in Europe by far, and we had the chance to speak with Luca and have a co-coasted an event together in Paris at NFT Paris a couple of weeks ago.
And we shared a vision of how to do this together.
And so today is the first step to materializing that.
So I think we're in the right place at the right time.
Yeah, that's incredible.
I mean, saying you came from, you started in the Salon ecosystem at $8, then, you know,
To me, that was a very transformative time in the blockchain. And this isn't say to Salana because I'm also a Salana investor. I have owned different tokens and NFTs in the ecosystem. But I probably got into it for the same reason you did, is it had a very active community that was very, very dynamic, extremely dynamic. And there was this kind of feeling of
I'm building with underdogs here.
And I see a lot of that now on the abstract side, you know, for as much as like, you know,
Sala's kind of gotten away from its original roots.
I think they're still there.
And, um,
I think really what the power behind, Solana is the same thing that's the power behind abstract, is the people building in it.
And, you know, both of our successes really rely on the type of communities that we're building in the kind of ethos that we're building in the communities.
So I'm glad to have you here.
This is a phenomenal group, especially, I mean, I'm biased by abstract angels, probably
in those brilliant, interesting, entertaining, funny women that I've ever come across
in my life, let alone in one ecosystem.
So having them all under one big green flag is pretty interesting.
So you guys co-hosted an event with abs at NFT Paris.
Now I have even more FOMO because I already had FOMO to begin with that I missed it.
So what was that?
What was that about?
Tell me about what you guys did in Paris and what talking to Luka was like, because I know anytime I talk to Luca, I still fan girl, like I'm meeting my childhood idol.
Yeah.
To be honest with you, I don't get fan, in my case, boy moments very often, but...
He's got a special energy.
You've got to give it to him.
And more importantly, the energy is so powerful because you can tell it's true.
Like he's...
We have teams as well, like one of, maybe you guys are familiar with it, but an app launched recently that was called Noodles. Fun on Abstract.
The CEO of Noodles.0on is called Maxime, and he was my first intern back at Swissburg.
And he spoke to Luca and soon after he told me, listen, I'm going to create, I'm building my own stuff on abstract.
That was like a year ago because the vision of that, of what Absor was going to become was starting to materialize and he's going to be like, I need to jump on this.
And we said, cool, of course, how can we help you?
And he launched a couple of weeks ago and he did really well and it's continued to building.
So that was the grounding point of how we got in touch with the Pudji community as well.
We created an amazing event that was a ping pong event, so table tennis.
And we shared sushi together.
No move, which you will see is the whole story about the only fish that is not food for the Pudgy Penguins.
And out of that comes the whole law that we'll be building.
But so Nome provided all the sushi for everybody.
We had a great time in Paris.
And Luca, yeah, as I say, I think what's the same way that you said that the Salon
ecosystem has not fully lost its value and I really believe that, especially I met
totally as well in Singapore last year.
But Luke has that same vision.
It's very pure about what it is and he's brave enough to choose one specific thing.
In this case, it's consumer crypto.
And how can I make it the best possible way for the next wave of now Web 2 people to bring
them to Web 3 and to therefore demystify Web 3?
Because one thing Salon is very bad at is demystify Web 3.
It loves its secret words, way of speaking, code, you know, the whole jargon of Solana is very intense.
And I think abstract does the opposite in that sense specifically.
But so it's a very clear vision with a heart of gold behind it and a smart brain.
So I'm willing to put a lot of my own energy and heart behind that.
And that's what we're doing today.
So let's talk about this character, Noamu, because I saw it and I saw that it was like, you know, fish themed.
And I'm like, oh, yeah, penguins, penguins eat fish.
So give me some background on the lore here because he said it's the only fish that that penguins don't eat.
Exactly. So first of all, knowing today, we haven't launched it today. This is the very first time ever that I'm speaking about this publicly. So this is you guys are sort of getting a word exclusive. We're going to make a lot of noise about this starting tomorrow. So this is still in stealth mode. So you guys are literally the first people points that are hearing about this.
Love the alpha about that, by the way. Thank you very much.
It literally is because what we're trying to do something very probabilistic
that involves the community from the get-go,
and we've got a track record of proving that with Swizburg.
Again, we were the largest ICO back in the day in 2017,
and we were one of the only ones that survived and, in fact, thrived.
Eight years later, we have over a million users, and it's going really well.
And so we're trying to recreate...
based on NOMU, obviously, being more adept to the current space and what it is.
And in this case, I'm leading it myself.
So as you say, the Pudgy Penguins, they eat fish, right?
And one day, hopefully, we'll all be able to eat sushi for life for free through the Pudges and abstract.
In all those fish who in the Pudge universe are kind of these MPC characters who only serve a food,
well, there's one, one fish that will not be eaten. And that's Nome. Nome is the one that defies the
waves, uh, defies the tide, so to speak and makes his own waves.
And he sees how specifically on Solana, we can be honest, most traders, they themselves get
are the ones that get hooked, fried, and served, so to speak, because if you look at Pandit Fund,
I looked at the stats a couple days ago, and the P&L positive wallets were like 0.5%, meaning that 99%
plus of people on Pandit Fund lose money, which is crazy.
So they're here again, there's something that's very extracting, very wrong, on the Solana
ecosystem when it comes to meme coins.
And so Nomew sees that and be like, well, I'm the, I hint, I'm the one that's going to feed the trenches.
And the slogan of NOMU is that we're all going to eat well.
And so it starts as a meme virality hook, like an easy story to follow.
But the vision behind it is very, very strong because the key point that we must understand for meme coins, and I feel very strongly about this,
is that for meme coins to evolve into something positive,
they need to start transcending into real culture and tangible outcomes.
And that's what I think is the definition of social currencies.
It's when today mean coins are magic internet money,
they're essentially like a trading vehicle for attention, right?
Wherever attention goes, we have managed to put a price on that
and that's what we're trading with mean coins.
But really tomorrow, this magic internet money needs to become the currency of our reality.
And when I mean that is that meme coins today as a common denominator will be what unites us as a group of people.
Because it will embody a vision and it will embody, in our case, a mission as well.
And the mission will be to create the world's biggest community-led fund to fund projects in the world world through this mean coin.
And the way we're going to do it is very smart and very simple.
The same way that the parties have an IP value behind them,
which is today worth multi-million dollars,
probably close to the billion, in fact,
with the Walmart deals that they have,
you can license the value of the IP of a token,
which is in this case the network effect value of the community,
to then onboard Web 2 brands
and create a revenue generating effect through that
and put it back in the token.
I explained tangibly what this means.
The best example I can give you is Monopoly and McDonald's.
Everybody's heard about monopoly McDonald's here, right?
So this business model is incredibly clever,
because through a gamified reward system,
in this case, Monopoly, you attract more people
through McDonald's, which will create more revenue.
That revenue goes back to Monopoly and a flywall that establish itself.
Tomorrow, meme coins need to generate revenue.
And that's what Noamu will start doing.
So we will start licensing the IP of Noamu,
which will be valued at the worth of the community that we have.
And for instance, we have signed a first deal with a really famous sushi brand in Switzerland, in France, which is called Coat Sushi.
And we will create essentially happy meal.
It's going to be a sushi menu that's branded after no meal.
And part of that revenue is going to come back to us, that of the sales of the sushi menu.
In this case, we negotiated 5%.
And that's going to come back into the DAL, which is the DL will buy back and burn the token NOMU.
So we'll buy back the NOMU token and burn it.
And this way, the community has all of a sudden a token that is an amazing direct proxy for the revenue generation that they create themselves.
And all of a sudden, you can start with sushi, but tomorrow you can apply this to anything.
you can just have the normal community to decide what to license the IP to next,
and maybe even when they fund these businesses,
to create real businesses, take revenue from those businesses and buy back the token.
It's a legal way to create revenue back into a meme token,
and it changes everything.
Because all of a sudden, you still have the memetic base of the mean token,
but you can, in fact, apply to the real world and change the world around you.
If tomorrow the normal community decides to open...
300 more sushi restaurants, well, that's going to be reality we live in.
And that's a fantastic proxy for what the meme coin should be.
It's a common denominator and the currency that will shape our reality around us,
and we feed it back into the tokenomics in a very simple manner.
So that's the grand vision of NOMU is that it starts as a simple, funny fish,
and it ends up being the world community-owned VC funds on abstract.
That's really interesting.
So the value of the token is not and just buy more token and number go up.
You actually have a tangible product that you're attaching it to and you're going to allow the holders to be able to use the IP to apply to different products outside of just sushi.
Am I understanding that right?
Correct.
Exactly.
Let's take you, tell me something that you're really passionate about, like a gym or a restaurant.
And one thing of your life that you think, I really love this place.
So I love Boba.
You love Boba? Amazing.
I do.
So we could create tomorrow an angel, an abstract angel's tea house and boba place.
And you can submit a proposal to the NOMA community,
who they will be able to vote on it through a cool mechanism
or create, which is based on Futalki,
if for those who are aware of it, if not, it's just a way,
it's essentially a polymarket type of system.
We can vote, where it's going to be a good idea or not,
based on what you give us.
And if yes,
we can do structure different deal types.
Either it will keep direct funding through the treasury
that the DAO will collect, or it will be IP licensing.
And because the IP, if we do like a Boba tea
with the normal image on it, the same way that
Haley Bieber dated with what was the thing she did on the smoothie?
She had like a really famous smoothie, right?
My girlfriend probably-
Oh, yeah, the Erawan smoothie where she had her Haley Bieber smoothie.
Exactly. So that's actually a perfect analogy. We could do the same thing, but instead of it going to Haley Bieber, it actually goes back one-to-one to the normal community, which is super powerful because they themselves will create the traffic that will create the sales for the Boeba Place because we create a normal...
a normal tea or a normal drink, the people show up, it creates revenue, and it flows straight back into their own wallets in terms of the value cruel for the token because we use the revenue generated to buy back and burn the token.
That's the first step. And then even further, you can ask you, once you start understanding who your best customers are, I think that one of the ultimate visions of Web 3 should be that tomorrow user and investor will be one and the same person. It makes no sense that
shareholders of a company are not actually the best customers of that company.
Why wouldn't you want to have your best consumers and your best users as your main shareholders or token holders?
And so we can do the same thing for future expansion of the abstract angels,
Boba tea business, get funding directly through NOMU mechanisms.
But from the community, your best users and allow that to create the next two, three, four, five stores that we want to create.
So it's bottom up creation and we're going to create, we're going to release a set of products that are going to be really easy to interact with.
It's one is going to be for this governance voting to approve or reject new suggestions for collaboration.
What is going to be for funding from the community?
And we're going to create something super fun. It's going to be super easy to understand.
and it's going to be a way to regroup people around a common vision.
And knowing with the token will be the collective value of the underlying revenue
and the IP value of the community.
And so tomorrow we're going to become the second biggest social currency
behind Penguin Abstract.
That's the big vision.
And I'm very confident with the Suisbourg community,
the million people that we have,
and the amazing people we had in Abstract,
we can create something really beautiful.
That is really interesting because what you're telling me feels like a very easy way to onboard other smaller communities.
Because if you have like a sub-community such as Angels and say for instance and D-Y-O-R, obviously not telling everybody to buy anything, but say for instance, angels like decided, hey, we want it all as a group kind of like purchase this token.
We want to be able to, you know, there is an angel fish, right?
Boba kind of looks like fish eggs, right?
So say we have this angel fish.
Now my wheels are turning.
Now.
See what you've done?
You've activated my autism.
That's a good sign.
Yeah, but say, for instance, you know, this sub-community wanted to have something where they created something and they're going to, they want to, they want to, you know,
kind of leverage is already bigger community.
What is the Yota?
Oh, hey Nancy, thank you're hot micing.
Oh, sorry.
It's okay.
Sorry, sorry. I was trying to put the headphones.
Sorry, sorry.
No, you're good.
I thought I got excited, but I don't understand shit about Greek, so I didn't know what she was saying.
Sorry, guys.
But so say for instance, you know, we wanted to as a smaller community, say we want to kind of like have the support of this bigger community.
We want to be able to kind of have an item that kind of diversifies this.
And in ourselves, both, you know, we support the community.
We create this product and now we can become consumers of the products as well.
And it creates kind of like this flywheel of revenue for this token, which both benefits the subcommittee now that's joining your bigger community.
And the large.
community at large because now it just becomes that much more broad and has that much bigger reach.
That's really, really interesting.
I don't think I've heard of any other tokens using their IP this way.
Nor have I, and that's why I'm really excited about it.
That's where we pitch to Luke as well.
He went, guys, let's go for this.
So right now, we obviously want to build this the healthy way from the bottom up.
Today is literally day one of this.
And we have an amazing team behind that's going to start.
We're going to first do this for myself and propose deals to get the ball rolling.
But as you say, the final mission and really goal of Nomew is to have this completely decentralized with subcommunities,
building forward their own proposals.
And NOMU essentially just building the NECDRAL to enable it.
Where today, if you wanted to do this, it'd be quite hard because the infrastructure
simply not there, but really what you actually need is not that big of an infrastructure.
You need a way of raising funds and a rail of distributing value.
And NOMU will do that through a couple of simple products and a DEO at the beginning, and
the token will simply be the representative ownership of the DAL.
From there on, you have a legal and safe way of owning the underlying IP.
the revenue generation, and even if tomorrow we start funding businesses, the underlying
stake in those businesses.
So it's a fantastic, pluralistic model that is so easy.
And once it's implemented, I think could change how we view even at some level we see
investing because why should we top down when you could essentially this is taking the
free market approach to decision making about our investing.
And you take the collective intelligence of the best users and top consumers of a given business to decide what needs to be done next with this business.
And so, you know, if you start building your empire for your Boba tea business and you want to see where to expand next, which city, which location is city, you can submit that proposal to a nomad community.
We know from based on their...
on the wallet behavior, who has invested in it previously,
who spends money there.
There's a bunch of mechanisms we'll do.
And so we can activate the right people to issue the votes
and give them the right voice the need.
And so you can literally hive minds your business growth through
through this infrastructure,
and NOMU at that point
simply becomes a seal of approval
of being like, if it goes through NOMU,
it means that it's legit,
it's been vetted,
the community is behind it,
there's the NETA mechanisms
in place to know that this project has legs.
There's always a never guarantee,
but there's a clear proposal that can actually work
and it has the legal hands as well
and legs to walk the walk.
So that's what we wanted to do with with Noamu.
And yes, today's day one.
So it's really exciting day,
but over the coming weeks,
we're going to...
We're going to start executing this. The token will launch it at super low valuation through a fair launch with Borgpad, which is what I'm the co-founder right now, the fair launch platform that we have.
And the idea is to distribute as much as possible to early community believers. And that's it. There will be no VC investing. There will be no fundraising for no more. It'll be super clean and healthy how I think Web3 startups should actually build and scale.
Yeah, so let's talk a little bit about BorgPag because, you know, you've mentioned it and you
didn't mention, you know, Pump Fun.
What, what have you learned from the mistakes of Pump Fun to optimize BorgPag and kind
of avoid that for your community?
Right.
I mean, that's a, it's a very interesting question.
And in fact, it goes a bit further back before Pump Fun, because Pump Fun is a reaction,
it's a reaction to the previous model, which was the,
high-flood low FDV, so the low FDV low-float model of centralized exchanges over the last two, three years.
where projects would launch, projects that would have zero community would launch at multi-billion dollar valuations and allow insiders.
So it would be VC's market makers to exit at 10 to 1,000x compared to when retail community would go in.
And finance would leverage itself from its distribution that it had to all its investors and traders to kind of offloads.
the VCs onto the retail community and that was super devastating and also a big part of why we entered the bear market or why at least the bear market accentuated.
Now, Pondon Thumb came along and be like, well, what we need is fair launches.
But fair launches was a very early concept then.
And they just went like, well, Mimcoins are a perfect example because there's no previous investment.
So Pumptan fund launched a way of, for anybody to launch a token,
and your token would literally launch close to zero.
It's given on the price of Solana, it's more or less $69,000 market cap is when it graduates from Pondon
Fund and goes on to Dex's for you to trade.
Now, the issue with that is that we very quickly created a similar system where it would still benefit insiders.
This time, it wouldn't be VCs, but it would be snipers and what we call devs on Pumbnet Fun, which will just simply be the ones that create the tokens.
And we did stats on it.
Our Qanta team looked at all the launches from 2024.
And on average...
80% of the tokens, 80% were taken in a few wallets before it graduated,
meaning that once it graduated at $69,000 market cap, only 20% of the supply was left for
everybody else to buy it, meaning that whenever a token actually pumped to whatever reasonable
extent, let's say even to a few million dollars of market cap, those few wallets who control
80% of the...
of the token supply would be able to wreak havoc onto anybody else.
And so the asymmetry of power and information, again,
was very detrimental and extractive, specifically on Salana.
And so for me, what a fair launch is, is maximizing distribution.
You want to have, first of all, no information asymmetry,
meaning that no one can get in early at better terms that anybody else without anybody else knowing.
So it needs to be completely transparent knowing every position from every single wallet,
every single person that has invested in the token.
And we need to maximize that everybody gets in at the same valuation and as many people as possible,
meaning that you don't get a single have wallet or a single person, ideally even,
that holds, let's say, even one or two percent of the token.
It's crazy.
So we have a mechanism in place where we, through very simple means,
it's nothing reinventing the wheels, the best solution are the easiest ones.
we allow you only to invest a certain amount of tokens, of money.
So in most cases, small amounts like $250,500,
depending on the valuation of a project.
And that means that we have, in math terms,
a very low genie coefficient on a token launch compared to Pumnet Fund,
where when the token launches on Dexas,
it's actually distributed to...
several thousands of wallets that all operate on the same information basis
rather than a few insiders who are ready to dump on everybody else.
And that's what you saw with Melania, that's what you saw with Libra,
all of these last generation of scam tokens that launched on Salana.
And that's kind of what we have been working really hard to educate the space on
and to do things differently.
So that's what I'm really proud of.
And NOMU will do the same thing.
It will be complete transparent, obviously, and as...
fairly distributed as mechanically possible,
meaning that everybody will get same terms, same amount.
And we're going to aim to distribute it to many, many thousands of people,
and no take any insiders in before, et cetera.
So that applies to the team as well and everybody else.
So it's the way, it's a simple, it's first principles.
Like it seems so obvious I feel when I say it,
but the industry unfortunately is collectively not there yet,
but I think abstract, even when you listen to Lucas speak about,
You know, he doesn't get caught up about vanity metrics like locked value, total lock value,
on abstract, etc.
He does things from first principles and I really much appreciate.
I think today abstract is the healthiest ecosystem out there.
And even the meme tokens on abstract, like, I don't know, Chengu, whatever it might be,
they operate in a much better system than most tokens on Solana,
but definitely Nome will be a first of its kinds and an example to how to think properly.
And it will be reflected ultimately in the price because
The first principle on that is if you invests $2050 at the pre-launch stage because you need to collect some money to bound the token on a liquidity pool to be tradable,
It's very different if you got $25,000 in stake into it or $250.
If the thing does at 10x, if you invest in $25,000 and you're now sitting on $225,000
of profit, you will sell some of it because your rational human being that will cash in.
Whereas if you just invested $250,000,
You know, you might be in it much easier being it from the long term, and you might even buy in more afterwards.
And that's what we saw with Hyperliquid, with Cato, all the best people that gave tokens to their core community of believers.
So a completely inverse trajectory post-launched and all of the others that did stupid airdrobs and that, you know, facilitated ways for insiders to take advantage of everybody else.
So...
It's, I think, very common sense that unfortunately is not there in the industry, but I think on abstract specifically, we can do that.
We can make that happen because people are here, understand it more than anybody, anywhere else.
And I think even the community here today listening would understand that.
So, so, I mean, coming from Salana, Salana is a very, you know, even with its flaws, it's a very passionate community.
How is your community responded from the community?
I guess migration from the Solana mindset to saying, hey, we're building abstract.
Has that been like an easier transition?
Have there some been who been like, no, I'm for the Salana trenches and this is where I'm at?
Like, what's that been on the community side like?
Well, first of, I think two things I don't mean she exclusive.
As you say, Salana is still very successful and they're very passionate and some projects
they want to launch on Salana.
So if that's what they want to do, we'll do that for them.
And in the same way that Pengu launched on Salana, because the liquidity is there, today
you must see Salana ultimately as this cycle's Binance.
So even when you got like the biggest...
a trot-fied guy in the world, like the Mr. Real Estate himself, Trump, launching his token
on Solana rather on Binance, that tells you everything. It just means that the liquidity today
is in Salana. So that's why Pengu also launched in Salana and then only migrated later. So that
might even be a case for Noamu where in order to secure enough liquidity, that might have to
happen. But it's not mutually exclusive, I think. One of the things that our communities
is very good at and I'm extremely proud of it because I think it's something unique to our communities that they're not Web 3 native people.
And that's why they're aligned really well with Abhshundle as well, but our people there, they're European moms and dads, mostly, they're older than the average web 3 person as well on X for sure,
who just try and do the best and invest for the long term. That's what they originally came for to Swiss work and that's what we enable.
And so they are not as tribal as some of the Salana communities could be, which ultimately
is an idiosyncrasy because why would you want to be tribal when you can be pluralistic?
The beauty has more than one shape.
Abstract does things much better than Salana does, and Salana today will do things much better
than abstract does, and that's fine.
I don't think we need to only converge onto one single model.
For NOMU, I think the fit is clear that abstract is the way to go.
the way that for Pengu they went on to abstract quite quickly.
But no, our community responds quite well to it.
And the truth is that Borgpat specifically, which is separate from NOMU, will continue to
operate on both ecosystems and even go to Ethereum and try and unite communities together.
That's what it should be.
And that's what we're trying to do with project as well.
Like today we have about 20 projects that have launched or are about to launch and they
all help each other.
They all do co-marketing together.
They all kind of, we're going to create a poker tournament that hopefully Nancy is going
to participate on Thursday with us.
where several projects are going to play with us in a poker tournament.
And that's fine. Some of them are EVM, some of them are Solana.
Nancy will represent abstract. I will represent abstract.
So, you know, I think that's the future we need to build towards.
That's awesome. I love that you're already thinking of like community activations and interactive things.
Like I said, I've been an active investor in the Solana ecosystem for four years now.
And it's, it's made me sad because I don't think tribalism at its heart is a terrible thing.
I think it can turn very toxic once, once the number goes up too high.
And then it becomes PVP. And the PVP tribalism, I think, is, yeah, it's been really like, I think.
I hate seeing people getting wrecked in the market.
I'm definitely not somebody who takes a lot of joy in saying,
I told you so.
But I've been such a vocal critic about the trenches,
because for as much as I've seen people who dedicate, you know,
20 hours a day to watching charts and being in chats,
I made a really decent profit just by purchasing in tokens of teams that I liked.
I think that they planned their things out well and just letting them cook.
And, you know, I won't sit here and talk about my bags because, you know,
you never know if the SEC's listening.
Forget y'all.
You're going to get my magic internet beans.
But I think that there's a lot to be said by just being able to buy into something and letting
letting a team cook and seeing what the potential is for somebody to just say, hey, let's see this through and let's see we can take this as opposed to just throwing a ton of money at something and then just kind of...
you know,
rugging everybody around you.
But so with Borgpat,
is the vision to be able to expand,
you know,
not just to Ethereum,
but, you know,
throughout the ecosystem,
or is it like,
okay,
we're going to kind of stay more
on the east side
and kind of proliferate this space
before you've been thinking of the next jump?
No, no,
it's,
the vision is clearly,
I mean, I agree with you, by the way.
Like, tribalism to some extent can be positive.
The same with that competition,
and thus, given circumstances, is very positive, I think.
It fosters energy and makes you go, makes you work harder and dream bigger.
So I think that's really cool because tribalism is nothing else but community competition, really.
And I think that's great for, for projects like NOMU who will choose a side.
And you need to choose a side in life.
There's a famous saying of, you know,
The easiest way to go to hell is to never take a stance for anything,
and never stand up for anything, right?
So I think it's very positive to stand up for your beliefs.
And that's what Noma will do.
And it will call out a lot of projects.
We have, in fact, a bot that we're building on.
That's only mission is to call out projects, founders and VCs and market makers that
have done nasty stuff in the past.
And that's going to be fun.
But for Bhopat specifically to answer your question, I think more of the platform, I want
to be united of communities there and let everybody play on fair grounds and bring
fair launches, true fair launches.
to abstract as much as to Ethereum as much as to Salana and Avalanche, whatever EVM chain might be, or non-EVM chain, doesn't matter.
So we're going to keep expanding on that front, but NOMU specifically will take a side and will take a very strong side.
Hell yeah, no, let's friggin go.
So say, for instance, there is another subcommittee that wants to build a token,
then BoardPad is there to provide that support.
Is that correct?
Exactly.
So, board pads today, the best things that we do for people, like, the...
Today, I think the single biggest common denominator of a floor that I see within founders is that they're not able to build communities.
So many, and you recognize this as a matter.
Like, how many projects do you know that?
have tens of thousand followers on Twitter,
and then you look at their Instagram or the Discord, and it's dead.
There's no one.
No one wants to do the hard work.
Very few people.
Very few people want to have these conversations
that you and I are having,
spend the time that's required to just build human relationships,
which is all that community building is,
is you gotta put your heart out there, speak truthfully,
and whoever believes in what you're saying,
and wants to be part of it, give them a chance to be part of it.
That's all that community building is.
It's really simple and it's really honest.
but it's hard work and that's what to underestimate how difficult it is to actually build a community
so when you said how big your community is that is that's a that's
A massive, massive deal because, especially in what the market has looked like for the past six months, it is not easy to get people in a unified mindset to be moving in the same direction.
So to have that tool for people, because honestly for me, like any project is two parts.
It's developmental team and then it's its community.
And you can have the best dev team in the world, but that doesn't necessarily translate to you having a good community if you're not able to actually...
understand the mechanics of really building one.
Like it's a, it's a tough thing to do.
Absolutely.
I mean, in our case, it's eight years of relentless grinding since 2017.
We were one of the first wave of projects.
Like, it was us, are they?
I mean, in terms of exchanges like then, you had,
a nexus that came from the same cycle, etc.
But they have chosen a very different path than us.
crypto.com, all of these people, but I think we are very unique in Europe. And yeah, it's, it's,
it's beautiful, you know, the amount of hundreds of meetups that have been done over the years
where the only purpose of that meetup was just to have a glass of of beer or orange juice,
whatever anybody drinks together and just have a good time. And, and that's all that is. And in fact,
I would go in one step further to what you're saying is,
Honestly, the dev team is secondary, in crypto specifically.
Obviously, you can't build a project without devs,
but technology is getting commoditized.
And you can build the best technology in the world,
but if you don't have distribution for that technology,
it's like the tree that falls in the forest when no one hears it.
No one will play with it.
It's the, you know, the famous saying of first-time founders focus on product,
second-time founders focus on distribution.
It couldn't be more true in Web 3.
Distribution is everything.
And meme tokens are the ultimate proof of that, or same as the Pudgy Penguins,
they say them, what's the technology behind the Pudgy Penguins?
Truly not much. It's just a really cool, common vision.
And that's all you need in Web3 to start with.
And that's what I respect so much Luke and what he did, because he took something that
was nothing really.
And without, you know, there's project penguins.
If you look at what it is, really at the core level of the NFT, it's the same NFT that
it was so many years ago.
But the vision around it has changed so much.
And out of that comes a really cool product.
And that's what I see you guys are doing and I think that's what abstract is doing really well.
And that's what we've been doing really well on our side in Europe with all our moms and
dads.
And now they have become moms and dads because they started eight years ago.
So maybe they were in their late 20s, early, mid 20s and now they've become that a bit older
generation.
But it's something really, really beautiful.
And I'm very proud of that indeed.
Yeah, that's pretty incredible to have a community that's had that kind of staying power.
And it's funny that you mentioned that about, you know, the IP of Pudgy Penguins,
where not the IP, but the actual product where it is, you know, the value is different than what people think.
You know, it's not necessarily in all the products.
the products it actually is in that kind of the community ethos that's a that's brought the value to
the IP um we actually had a a team meeting this morning and spoke about that kind of at length where
it really is more about
rallying behind the community and the people building the community and the ideas of that.
And that's really worth building the value because numbers are going to go up and down.
That's kind of inevitable.
I know we'd love to sit here and say, yeah, I buy this, you know, JPEG.
And the reason I'm buying that is because it's going to make me a millionaire one day and, you know, it's generational wealth.
But there's, there's.
quite the road before you get to that point where everybody makes it you know there's a long road
to wag me so everything in between is what matters
the most. But saying that, I just completely lost my train of thought. But hold on. Hold on.
Hold on. The train is coming back eventually. Would you say, sorry, go ahead.
I was going to say, as a quick stop for the train, we asked Logan, in fact that Nomo is
Wagyu instead of Wagmi, and Wagyu stands that we're all going to eat well. And so I think it's a new way of
looking at Wagni.
Wag me truly, to be honest with you,
hopefully on abstract will be the exception,
but at least on Salon, it's gonna be really tough.
Just from the sheer amount of tokens
that have been launched for the last year,
which has been tens of millions,
the truth is that they're not all gonna wag me.
That's unfortunate reality.
Many people will sit on bags that will have already died
as we speak.
But through normal, you kind of reverse it because you first value their distribution before launching a product or before funding an idea or before licensing the IP to it because we prioritize community and distribution first. And that's really the...
the value of the Noamu IP itself as well.
So it's the same reason that you'd value Snapchat
at multi-billion dollars before generated revenues
a couple of years ago because you can apply,
for those who did like Econ one-on-one,
it's Metcalfi's law that just squares the value
of individual contributors on a network
and that's kind of the value that you get out of it.
IP license, the IP of a community functions according to the same equation.
And I think that's a very clear in our minds and we have a very good idea of how to
implement that and scale that in a way that will be the most community-centric way possible,
that first a mean, but ultimately the bigger vision of NOMA will be the community fund will ever be.
And truly, I think what we will do is set an example for what Luca calls social currencies.
And it's something that I believe so profoundly in.
NOMA will be the first generation of social currencies on abstracts.
And I think many people will copy us afterwards, hopefully.
I will be open to obviously collaborate with them.
Yeah, awesome.
So let's talk about more about the Nomu IP itself, the character.
You avoided the whole green theme in it.
I have to be honest, I expected a green fish and I like the fact that it's not that it's
its own identity here.
You know, a lot of people who just kind of like want to throw green on something and
think that that's enough to carry it, but I kind of love the confidence of the IP of the fact that it's
comfortable being its own little character. How did this character No Mu come to be?
Yeah, it's a it's good point. You know, and ironically, you can guess what the color of Swissburg is.
Yeah, was it orange? No, it's green. Oh, is it?
So Swiss book, the same green hearts that abstract uses we've been using for the last eight years.
And so you just got type Swiss book and you'll see the green everywhere.
But as you say, we had to go for something, I think, slightly different and be a bit bold.
If it's the only fish that's not going to be eaten in a world of MPC fish in the Pudgy universe,
and I think you had to have a different coloring scheme.
We went for this cool orange.
Knowing with the name came from, say, I don't know, we were playing around with it,
and I guess one of the founders went for, like, thought of Nemo, the fish, you know, we all know,
but obviously you can go for that.
And then we liked one of our...
founders was like, he was, by the way, one of the biggest F&B established from his owners in London
pre-COVID, and he was making fun of Nobu, you know, the sushi, the sushi chain.
And then kind of become one point combined, because he thought it was pretentious.
He's not as good as everybody says.
It's far too expensive.
It's kind of the opposite of what we want to build.
We want to go for that, obviously, high-end experiences.
That's cool.
But you got to do it a non-pretentious way.
And we thought Nobu was very pretentious.
And so Nemo plus...
Nobu ended up with Noamu and so Noamu tomorrow will be the new Nobu.
That's kind of the saying we have internally and we'll build something much, much bigger than that, hopefully.
But yeah, that's how come about.
But the law will expand. It's only day one.
So we're going to let the community build the whole story of Nobu with us.
But yeah, be aware because this one fish, he's making waves.
I love that it's a playoff of Nobu because that's kind of like what I thought when I first saw it.
And I was like, oh, I like that it's kind of like,
you know, a spin-off of Nobu, but like a more cartoonized, like Web3 version of that.
I really friggin' love it with little sunglasses.
What kind of content should we be expecting out of the account?
Because I know you said today's day one, and it's really new.
Are you looking into having like, you know, memes and animation to me?
Mem is my love language, so I'm always looking forward towards seeing memes on PJC.
I, you know.
I have like 50 beautiful Pudgy Penguins slash Noemus scenes ready to shoot.
We have an amazing design team that works with us.
And I think the, you know, as you say, especially with three, you got to keep it lighthearted.
I do want to expand beyond the meme, obviously, because ultimately, No Mo is not a meme.
It's a true social currency, and therefore the whole value wheel and accrual of it is completely different.
But I think we're going to keep, you know, at the beginning, especially when we launch,
it's going to be such a launch from nothing that you don't really need.
You can keep it really simple.
So I think at the beginning it's going to be mostly fun memetics, something to build the story behind,
allow people to contribute to that.
with a with a few more philosophical deep pieces in it and some vision pieces that explain actually
what we're doing so that people do not mistake us for now I don't mean because ultimately
we're not right so
That's kind of the mix. I think we'll do like an 80, 20 mix or fun to something a bit more serious and inspirational, hopefully, for people that enjoy what we do. And I think that's, we're going to start with that. And we'll get people on board to help us do that and be the community. Anyway, the whole point of this is that everybody that is here today. And hopefully, obviously, if what you've heard has not convinced you, that's perfectly fine. But if you actually liked what you heard and you know, today is the simplest giving us a follow, all of the really early people that are,
believe in this when it's nothing yet they will make sure that they are part of the OG community
and that they get a fair allocation if they were choose to one-to-one into the project and to be able
to build it with them from the start which is primordial and the basis for what we do going forward
I have to tell you that right now, the biggest consequence of this conversation has been the fact that I just uber eats sushi because it's made me so freaking hungry just talking about Nobu and this sushi around this token that now I'm craving it.
So great sci-off there.
I mean, that was pretty fast and effective.
Amazing.
Amazing.
Well, hopefully tomorrow we'll do collaboration with Nobu.
And if you all make money, the next bull market, we all go to Nobu, and you eating sushi at Nobu actually fills your pockets with Noamu because there will be a IP-like deal behind it.
God, I hope so because Nobu drains my pocket.
So it would be really, really great to get something back from that because let me tell you things.
But speaking of that, I know you mentioned that you said your community has had.
Ira, can you guys hear me?
We lost you for a second.
Yeah.
Can you hear me now? Sorry. It's a little bit spotty.
All right, you can hear me now, right?
Yeah, no. Yes. Hello, can you hear me now?
Yes, we can hear you.
Okay, this damn phone, I forgot to put it on Do Not Disturb and I got a phone call.
My bad guys.
Sometimes I'm just so freaking popular.
These telemarketers just need to reach me when I'm having spaces.
So my bad.
You mentioned that your community has had, you know, hundreds of different events.
But those have all been in Europe, correct?
Have you had any, are you planning on doing anything state side?
You know, I'm in Chicago, so I like sushi out here.
Okay.
Hopefully, you know, all these events was SwissBoc events and SwissBork is one of the
most regulated players in Europe. And so we weren't really able to go to the US for regulatory
reasons, really, because the SEC was...
very hawkish on anything else coming, on US companies anyways, but also on European companies and Asian companies.
So none of the Swissburg events have happened in state side, but Noon now is obviously its own thing.
And we operate very differently in Swissborg and for sure we're going to be stateside.
My girlfriend, she's from New York.
And she told me that's something in the US called Sugarfish, and that's actually better than Nobu.
I've never tried it, but apparently Sugarfish is a place to be.
So maybe we'll do a big sugarfish event.
Well, NFT, NYC is only a few months away, so there's time to plan.
There you go.
Well, if what we do now works well and we manage to execute how we imagine, we'll speak with Luke
and we'll do a very cool event, not only in Paris, but also in New York.
Yeah, I mean, that's what I was thinking. I've never been to sugarfish. So actually, I'm just kind of using this as leverage now that you're talking about. I'm like, I'd like to try it. So, you know, it'd be a lot easier for me to justify if I'm like, hey, I'm here with abstract and no moo. Let's have some fish. Building.
Exactly.
but that's great any plans to to be partnered with any of the other builders on on the abstract
platform there there are so many different uh projects and builders the first one that always comes
to mind and uh this is in the show this is just because i freaking love the product it's something
like dilly that creates like you know in real life projects that and they've been partnering
with a bunch of different IP to create things um but any plans to um to partner with other
communities here oh absolutely um
There's nothing that I can announce yet because again, very early days for us and there's
a lot of things that we need to do, including finding our invoice.
you know, as I told you before, philosophically wise, really, for me, it's a, it's a,
no, no more will, we'll take its stance, but it will, it will do very hard to work, to have
the right friends and right places. And that includes really cool partnerships. And as you
say, in abstract already today, there's so much overlay with really cool projects that we can
work on and work with. And I know that we'll be able to announce some really cool stuff
really, really soon.
So absolutely, nothing concrete and I don't want to, you know, there's a thing in my Web 3 founders where they shield too much, things that I've not materialized yet, so I don't want to commit the same mistake.
So only things that I can show, I can say for sure that are in place. But
Yeah, for the moment, we have amazing partnerships with restaurants, mostly across Europe and the Middle East.
In Dubai is a big zone for us as well.
Some really famous restaurants there, one of them that was co-founded by Rihanna.
So those are licensing deals already in place and that will go live as soon as Nomego goes live.
So that's really exciting.
And then within Web 3, we're going to also do our very, very worst to get the best projects
with us on our side.
I mean, token 2049 is coming up.
Do you plan on doing anything there?
We'll be there.
We'll create a really cool event.
And in fact, the IP will be licensed for the events.
And part of the revenue from the event,
we'll go back again to the token.
So you'll be able to, this flyer that I'm describing
will be able to be perceived tangibly very, very, very quickly.
And you'll be able to see it's over and over the same thing.
And it works so simple, so smoothly.
So yeah, token 239, anybody who's in Dubai.
Come to us, Habibi, we'll give you showtime.
We'll give you a good time.
If you know, community, we'll give you a VAP pass for the event that we're building.
And it's going to be really fun.
That's awesome.
So I know you haven't announced it yet, but you guys are launching the token soon,
but you're not letting us know when that happened yet.
Is that still kind of under wraps?
Because you don't want to do stealth, right?
You're doing fair launch.
Correct. It will be a fair launch. Right now we're still in stealth, obviously. We won't do it fully in stealth, as you say. But I think there's two, the best moments to launch a token for any project. Us included is one of two moments. One is day zero, which is imminently now, like this next few weeks, or when you have product market fit.
So day zero when it comes to, because that ultimately will allow you to do a fair launch.
It's very hard to do a fair launch two years after when you raised a bunch of money and
have a lot of different dependencies that force you to do things in a not pure way.
So that's going to be our case. So we're going to launch very, very quickly. And it's going to be a very non-dramatic launch. The last time we did a token launch, it was a Swiss book community's meme. It was nothing but a meme. Like, for us, it was a test, but a group of the Swissbook guys, they decided to build this dog coin and it's called Borgie. And it's fun, but it's nothing else. And that thing went up far too much because the demand that we created was I went up to like $54 million of DV from a $1 million launch. So people did like a 50X within $50.
like an hour, which is not also the point I want to create because then it's
used the incentives from making too much money too quickly, which obviously is a component,
but I really think the vision is more long term than, and it's clearly not what I want to do
with a pump and crazy pump token. So we'll launch it very, very quickly, but I don't have
the details yet and therefore I don't want to, I don't want to,
steal the beans too early, but if you don't want to miss the meal, then to speak in no more terms,
then for sure make sure to follow us. We'll create a telegram community very quickly.
And there is to launch this at a super low valuation, get everybody in that wants to be in,
and just have the best, fairest, open distribution for the token. Simple as that.
It will literally be...
the most obvious way to launch a token.
And from then, it's all the bullish catalyst will come afterwards.
All the big announcements of which deals, I mean, I've mentioned them today already because we signed them,
but we'll publicly announce them after the token launch, because that would be a much more
sustainable way for the token to progress as well.
And my whole goal is to leave as much value as possible on chain rather than doing it behind
closed doors.
So that's going to be the idea.
It's going to be a fair launch, like $1 million at V max.
And from there, we're going to grow this business to, you know,
to the goal that we have internally is the second biggest token after pengu on abstract
That is fantastic. Okay, so the best place to follow you guys is I pin to the top.
There's Eat with Nomu. Is the official page correct?
Correct.
Okay. And they should probably also be following Borgpad H.Q as well, right? That makes
sense. BorgPud HQ is my current baby, the one I take care of every day.
And the one that will enable NOMU to launch. So we'll do the launch, obviously, through
BorgPADs. We launched some great progress in past and some more in the pipes.
Absolutely few and out.
see what a fair launch looks like, especially because we're going to announce a new way that even in bare markets,
we can protect investors, which is fantastic. And our deaf team has done an amazing job on that.
So yeah, there's really interesting things. Borgpat, for sure, it's much more intellectually driven than
Nome will be, at least at the beginning, but it's a really cool way to see how things can be done in Web3
and should be done, arguably.
Fantastic. All right. So everybody, make sure you're following at Eat with Nomu. It is pinned to the top. Make sure that you're following Daniel. He is at D.L. How do I say that?
Yeah, that's the thing with European names. They're never easy. So I'm half Austrian, half Belgium. And my name is De Lopem in French. But I made it easier. So it's Di Lopem. But most people say De Lopem, you know, it's what it is.
It's all right. My name's Daila. Nobody ever says it right. I'm there right there with you. So we're good. Nobody ever says my name right. I've gotten very used to just people saying, I can't find you on Twitter. And it's like I it's it's there. It's just five letters. We'll get through this together. But I can't believe it. Like this is the fastest hour that has gone by in a while. I can't believe we were sitting here and it.
Usually, like, I have a couple minutes where I'm like, oh, my gosh, how am I going to feel talking about a token?
But there's so much to this and it's so interesting.
And, you know, my Uber East is going to be here momentarily because of all of this.
But before we close out the space, I wanted to give you a couple minutes.
What are some closing thoughts you want to leave the audience with?
First of all, thank you so much, because I know these spaces often, you know, even how interesting they are and the quality of them can vary a lot, depending on which space you go on.
Listen to some of you guys did before and all of the streams that the abstract angels do and all of you guys are absolutely amazing.
For me, it's an honor and a privilege to be part of this and have a voice through you guys.
I really look forward to all the work we'll do together.
Rain and Nancy, who were my main context on the Angels,
thank you so much for your introduction.
Thank you so much for everybody listening here today.
The closing thought for me would be Web3 needs healing.
Right now it's in a tough spot.
Price is nothing but a reflection of previous mistakes that happened in the industry,
which I think came originated from just bad energy and just bad incentives.
I have a very strong opinion and mission in how to heal this.
We have an amazing community, an amazing team behind that is with us fighting this good fight.
No-Mu is the next iteration of this and hopefully our biggest and most beautiful one.
We've put a lot of resources, a lot of hard and sweat into this.
Not yet tears, too many.
Hopefully we can avoid the tears for later down, at least tears of joy once this whole works out.
And the next generation of businesses in the real world are built through communities collaborating on Noamu to make them happen and
you actually investing in and receiving revenue from the businesses you love the most in the real world
that's the vision that we want to build towards all
wrapped underneath a beautiful orange fish umbrella that's fun and entertaining and that's all that
NOMO will be nothing more, nothing less, a beautiful vision for something that can be really cool
and a healing moment for Web 3 because, again, in terms of meme coins, as fun as they are,
they create a lot of damage as well, a lot of extraction.
So I think it's time for them to evolve and hopefully we can set an example with NOMO.
So today is day one. It's a privilege to have officially marked day one with you guys.
And yeah, hopefully we'll be able to speak to each us soon and you guys can follow along the progress and be part of it.
Yeah, absolutely. Thank you so much for coming down. This is a great conversation. I love hearing about Noamu. Again, I'm so hungry. I'm literally watching the little car that's like on its way to my house to drop off my sushi now. But I love your ethos behind building. It feels very much about getting back to our roots and web three, which is people getting together in an authentic way, putting their resources behind it and building something special together where everybody eats.
So really appreciate you taking the time to hang out with us and for day one of NoMu.
Like I mentioned earlier, guys, please make sure that you're following at Eat with Nomu.
Make sure to follow also at BoardPad HQ, which is going to be Nomu's launch pad.
And we will catch you again on Thursday, same time, same place, and we'll be speaking to dokes then.
Thanks again, guys.
And thanks again, Daniel.
Appreciate you so much.
Thank you so much.
All right. Have a great day, guys. Bye.
