How's it going? Happy Thursday? Happy Thursday, man. We're getting a little discount here on Tesla
Yeah, not the best timing for me because I already have all my cash in Tesla
But you know good for everyone else. I thought about doing a call option today
Not financial advice, but drop so much. I'm like man be it
Okay time to do something like that, but I don't know if I'm gonna pull the trigger or not
We'll see me if it goes a little lower
It's a good point I'm keeping my eyes on it. Hey, did you see
You know this guy Mark Norman does the comedian I?
Don't think so I might know his work. Yeah, you've probably seen videos of him super funny very like
Sarcastic drive humor. I just watched this video apparently they were like recording his show
don't know if this was yesterday or a few days ago and
These like security comes in in the middle of the show and I guess that you know
They take everyone's phones away
so I guess somebody snuck their phone in or something and
Security comes in and like pulls him offstage and like hustles him out of the room in the middle of a comedian show and
I don't even know what's going on here. This is pretty wild. I
Just see a video going viral today
So they took the comedian offstage or the audience member out no okay
So this audience member jumps up on stage in the middle of show and they pull him out
Then they come back and the comedians like clearly doesn't know what's going on and he's like well
I don't know what's going on here
I guess anything can happen to commit comedy show and then they just like hustle him out of the room and
Then the producer for the show gets on stage is like I'm the producer for the show
I just need everyone to get out right now. I
Just holy crap. Does he does he do like risky content or like?
Let's question whatever once in a while he makes he creates fun content. I just sent you the story penny
So you can take a look at it
Super fun content, but yeah, that was wild
Well, I'm keeping my eyes on it and continuing to monitor the situation action. What's the biggest news story of the week that you've seen?
Tesla being down by 12% almost
Did you know that this is this is now a full year
This is the fourth quarter in a row that after the earnings call Tesla's dropped 10% I
Mean I expected nothing else dude. Honestly, I was expecting it to drop
At some point everyone gets wise to that and it doesn't happen anymore
I thought it was gonna be this cue especially because we all sort of had low expectations going in but
Look what I know nothing do not follow my financial advice ever my average share price on Tesla
I think is like 250 so I'm in the red right now. Yuck
Yeah, no that definitely is obviously a big story penny
What do you think was like the biggest downside trigger? Obviously, he kind of said dojo is a no-go
There were a few other things maybe that stood out. I mean not this is necessarily a Tesla space, but I'm just curious get your thoughts
Didn't think too much about the dojo is a no-go because that's the same exact sentiment that I got from him at
Previous investor meetings that I've attended or or you know shareholder calls or whatever
I kind of always knew that he didn't expect dojo to be much soon and that it's a long shot
You expect or you hope over time that that sentiment moves more positive
But where it's it seemed like sort of the same for me that one didn't make too big of a difference
I really I wonder if people are just so used to it dropping after the call that they're like
Trying to get ahead of it and sell. I don't know maybe it could be
Actually the volume guidance right like the fact that their volume growth will be significantly less than it was this year
I think that's the one single thing and even that should be obvious because we know the model 3 and Y can only take the
That they need that cheaper
$25,000 car to start ramping before they can really hit huge market share and keep getting you know
50% year-over-year growth, so I'm not too surprised
Yeah, I wish I had more insight if I was better at predicting I would have sold before for sure
Well, I guess that is a good question
Have you like at certain points where you thought have you taken profit or saw the sold and bought in and bought out?
Or is it mostly been riding it?
No, I ride it. I just keep buying more
Basically, my attitude is I'm waiting for optimist. That's really my
Most important Tesla product and you know, that's five years out more than five years out. So I'll wait
Sounds good sounds good. All right. See we got Alex up in here, too
I mean, I don't mind getting any any other thoughts on this
I kind of like the idea of what's the biggest story of the week that you've seen as like a little lead in here
I also wanted to you know
Heard a start I did too. Sorry a little I was gonna say I've been waiting to chat with you guys about the mr. Beast video
Is it real are the views real? I just saw I think like 50 minutes ago
He posted that it's the most
retweeted or reposted post in in history
So I have been dying to chat with you guys and penny two times
Love the new one sent it did take me about a day to get used to it without the face
But definitely looks pretty cool. And hey wolf. Hey Alex
Very nice. Yeah, I will note those are two separate things
I think one he had the video and then he made a post that he's gonna give away correct. Yes. Thank you for clarification. Yes
Yeah, yeah, so let's talk about it Alex
I mean so mr. B said a few things going with it from on that video one
They enrolled him into a program which I don't know exactly how to get enrolled in where they show
Actual ads in the front of your video like you would on YouTube
Most Twitter videos do not have that instead they make the ad revenue from an advertiser being placed in the comments
Which obviously you're gonna get you know pennies to what you would get if you had an actual video in front of it
That's how you to make so much money is non-skippable ads number two
There's a lot of theories, you know of how much that video got pushed now is every time mr. Beast makes a video
Elon Musk going to go and retweet that video and push it out potentially, you know potentially
But obviously had a lot of things going for it. So yeah Alex
I'd love to get your honest thoughts on that 25k payment that he got or 250,000 for that video and
It was automatically muting me every time I unmuted I don't you then I just hit you
I don't know what's going on there. So I pound it over and over. Anyway, um, I
It's not realistic the results he got
For future performance. What I mean by that is a lot of things happened one
It was a landmark event everyone went crazy and nuts and everyone retweeted him
You know, I think that's gonna only be a one-time thing where everyone acts was retweeting him to supporting him
You know, everyone's like everyone everyone
Retweet him support. Mr. Beast. He's putting videos on our platform. This is incredible. Is it realistic? He's gonna get that support for every single video
I'd also like to see the analytics of how many people watch the entire video. My guess would be 99.9999999 percent of
Did not make it a quarter of the way through
They saw the video already on YouTube like a month ago or B
They were only looking at it because they were hyped. Mr. Beast posted a video on X and didn't actually care that what was in
The fucking video at all. So I think it was an outlier the performance the 250k
I don't think he'll ever see that again unless he does one of two things one makes the video exclusive to X
Because people are gonna go on YouTube for his videos like I love X it's my favorite platform
But if I want to watch a mr. Beast video, I'm going to YouTube because I know like it's just I know it's gonna pop
Up in my recommended feed
And I know that's not something he's gonna do for a long time
There's there's just even if he would have made quadruple made a million dollars off the video
There's there's no way he's posting exclusively X for a million different reasons
The biggest big is this platform's just not set up for video yet
No matter what people want to say the fact that posts die after 12 hours and you stop getting impressions on
Posts 12 hours after you post them
Why would anyone on planet Earth spend millions of dollars on a video hours and hours now is their time then post it on
Here just for it to be seen for 12 hours
You know when you post it on YouTube that shit's pushed to you for the next three years straight
So at the moment, you know, it was I'm glad he did it, you know
It's step one in a many many many many many step process
But I don't think we realistically see people, you know posting their video content exclusively to X for a very long time
Glad he did it glad he saw that money
But he's not gonna see that money for a long time
He's definitely not me posting videos exclusively X until the platform dramatically changes. I
Don't think he's gonna be posting exclusively to X anytime soon
But I'll definitely push back on the he'll never see
$250,000 check again. In fact, I think he's gonna see four times that much at least
I would be shocked if mr. Beast doesn't get a million dollar video in
2024 he's gonna have the ad roll from here on out other creators are gonna start to get that pre ad roll
And they're gonna start coming. They're also for sure gonna release discover ability on videos
This year there's no way that they make it through
2024 where you still upload a video and it only lives for 24 hours
So I agree with what everything everything Alex said about the state of now
That he got that much because he was joining X because everyone and to support him
I even actually believe that they probably didn't make it through the whole video all of those things Alex said are true
But I like like I said, I'd be shocked if he didn't have a million dollar video before the end of the year
But why the only reason you gave me was that discover ability is gonna be improved
You know, there's there's a couple other headwinds. He's gonna have as well
One is he's the only guy right now in the amplify program
So his shit's being pushed like crazy once they start adding other people his shit won't get as much attention either
and I think kind of the the
Novelty of a mr. Beast videos gonna go away for a second video where people aren't gonna be interested in clicking on it next time
You post it. I I see a thousand different headwinds and I see a lot of things
They're gonna need to fix on the platform to make video like it's I didn't even mention the video viewing experience on X isn't great
Right, like you can do the picture in picture
But like people don't the psychology of X's and people don't want to sit there and watch a 20-minute video on X
I've I've yet to hear from anyone who's posted a 20-minute video on X that said they have like good metrics of people
Watching till the end everyone I've heard from that's posted videos on X has told me the metrics are absolutely shit by 25%
Away through the video 99% of people drop off. There's just such an outrageous amount of headwinds to make X and and let me get
I'm I sound very bearish right now. I'm the most bullish person on X in the history of mankind
I think X is the platform of the future. I think it's gonna eat YouTube alive. I think it's gonna eat Twitch alive
I think it's gonna eat everywhere every other platform alive
I am all the way the fuck in on X if Elon was in my apartment right now. I'd kiss him on the lips, right?
I love X. I just think if we're being realistic, we're just not anywhere close to
X being like a viable video platform at the moment
There's there's many pressure and also another side note. I can't for some reason you I can't do it every time
I hit you to unmute me immediately. So if you see me sitting up here, I'm muted
Don't take offense. I can't mute for some reason but continue. Yeah
I think one major thing one major reason why he will have a video this year. That's much bigger is discoverability
I think that they're gonna release that this year
I think it might be in the form of something like an X video app on our TVs
Right like imagine if you could watch X like YouTube on your TV
And it was all videos when it was on your TV cuz scrolling the feed doesn't make as much sense on your TV
You don't have a mouse. You don't have a keyboard. You're using a remote, right?
So with a remote on your TV what makes sense more like the YouTube interface
And it also doesn't really matter that they make it through the entire video. They just have to watch the pre-roll
So as more advertisers are aware of the amplify program in the same way that more creators will be there
I think there'll be more advertisers and I think Beast will also release an original video on X not necessarily an exclusive video on X
Maybe he'll release it on X first and then put it on YouTube second or maybe he'll do YouTube and X at the same time
But I definitely believe that he's gonna continue to experiment with X and there's no
Possible way that his first one is the biggest one when it's a super old rerun
I mean the thing is you on might not repost him every time and we might not repost him every time
But you can be sure the next one is gonna be reposted, especially if it's an original video
My favorite part of what you said just for the record was you don't even need to watch the video
You just watch the pre-roll ad that that's like not a that's just not a sustainable thing. That's gonna happen
You're not gonna have a platform for the next five years
Everyone just watches the ads and then turns it off when the video goes that's like people
I understand people on here are very excited for
videos and big creators to comment all that but like
There's there's just no way everyone's platform is gonna like turn on mr
Beast video retweet it and then just watch the ad then turn it off for like the next year straight just to get mr
Beast on here. I just I don't think that's gonna be a thing any tea to your point
I just looked up this X video thing and it already exists
Seems to be really popular as well. Just just a heads up if anybody was thinking about looking it up
I already checked it out don't
But but in all seriousness like you guys are nailing it, right?
I agree with both of you things need to change things are going to change this platform
But I don't know if it's gonna be a hundred percent platform
It might be the creators as well because right now what does really well are videos that are gonna be pushed for 48 hours max
So if it gets traction the max you're gonna get that video out there is gonna be 48 hours 12 hours is the the peak and
That means that it's focused and geared towards news things that are happening right here and right now
So we might see creators like mr. Beast
Shortening content and grabbing a small piece of their video and just posting it to the platform
Instead of posting 120 minute video. It might be one video every day with a piece of the content that's happening
I mean who knows what's next and we're gonna get into playlists or what's gonna happen with that front
But that would be phenomenal for creators if you're able to say, alright, my show's gonna be on here
I'm gonna give you a piece every single day and you're gonna watch my video
Coming up next cuz I mean, that's how YouTube, you know, really ranks their audiences
Are you sticking around to a YouTube channel not and it's not watch time. It's session time
It's how long are you watching that specific channel?
If you're a creator who creates great videos and that person that's watching your video goes on and watches another one of your videos
More and more and people that are like that person. So that would be a game changer
Everybody's got their hands up and oh, I was about to say gav. Are you eating right now that we need to moderate this
No, you're good. I mean, I didn't see whose hand went up first, but
I suppose i'll go to miss gecko and make our way around
Yeah, if I wasn't up first but I only have something short to say I feel like
To action's point the 20 minute video to me
I feel like it's old news by the time I get to the end like so many other things have happened
So we use x to get up to the second news
How many times do you guys refresh and you see a post, you know, 43 seconds 36 seconds?
Once we read it, we know the information
Anyone else is like, you know a week behind us essentially. So I think that's where uh action
I don't know if if you agree with me in any way, but the long videos is not what we want to consume here
I'll agree with anything you say miss gecko
Um, I have the premium plus. Okay
I I take a lot of videos of nature and stuff
And my concern is when I take like a four and a half minute video, it makes me trim it
I should not have to trim my video
Because then it's it's taken away from my video actually you want android or iphone
So have you I've noticed this as well
Um, sometimes when you upload a video it by default makes you trim it
But then you can untrim it you can like extend so try next time when you think it's trying to force you to trim it
Just try untrimming it. I don't know why it does that. It's really weird behavior. Can you dm me just the
Where I would do the untrim it i'm not going to because it's the simplest thing you could possibly do when you upload your video
Just untrim it like it's like one step. I'm not going to dm it
What next time you do it move the slider all the way to the full video
Oh, okay. Gotcha. All the way to the full video
Because that comes up at the bottom on my iphone. Okay. Gotcha easy piece
Figure that out for the life of me every video
And it's like it's you know, I posted a video
Of violinist plane I went to a violinist which we do
uh, give a lot of money to the
violinist uh that come from all over the world and they come to Omaha, Nebraska once a year
and at christmas time it was like
Probably a 15 minute video and it would not let me do it. So now I know why thank you very much
And thanks for letting me speak you guys. I appreciate it. Thanks. Well, she just heads up
If that doesn't work just you got to send your computer and put it up because i've had the same thing with my iphone
Where I can't do more than 200 seconds is the limit on
I I do not use my personal laptops for anything
That is very expensive laptop. So I only use my iphone for x completely understand. I appreciate that
Yeah, so give it a try with what alex was saying but wolf what else is happening on twitter?
We got we got the santis, you know talking about quitting. I mean, we got a bunch of quitters this week
A bunch of quitters this week. Oh, well, let's go into the next topic
Let's go to aunty first because she had her hand up and then we can rotate around some of the big other topics
Um, hi. Hi guys. Um, hey wolf alex penny. You guys are awesome
Um first I wanted to ask about what's going on with these programs
So what is this um advanced program that mr
Beest is enrolled in what are the do we know like any kind of details about how to sign up for it or things like that
And also there's something else that I noticed with the spaces sparks program or something like that for spaces
How do we um, how do we get into all that wolf? I'm sure was in the spark program
That's a old one and the program that mr beast is in
Is he I i'm under the impression that he's the only one and that it's invite only for now
I saw something about you need to qualify by making like only original videos and posting
Uh a couple per week or something like that. I'm sure he gets you know, whatever, uh
He gets exceptions for every rule being beasts, but I think he's the only one right now
I mean he he deserves it but you know, it would be nice if um, other people also got to uh, participate in it
Were you in that uh spark program wolf
That happened with spaces a while back. Is that the one that you did?
Back in the day back in the day. Yeah, that spaces park program was such an interesting concept. That was um
And I wish it would have gone better for them and that they would have continued it
For those that aren't familiar. This was early early days of spaces. I believe they launched this program in december of 2021
I want to say maybe even november of 2021 and they brought in I don't know how many hosts it was total
Uh, i'm not sure maybe a hundred people or so ended up getting accepted to the program
But they brought us in and the goal was that they were going to
Do two things for us one they were going to compensate us so they paid us two thousand dollars a month for three months
To spaces and number two they said that they were taking our spaces and they were putting them in priority in the algorithm
And that when people came in our spaces would be the one that would show up at the top of the screen
Mind you at this point. There was no such thing as a spaces tab that did not exist
So there was not really like spaces in that area and stuff like that
It was just showing up at the top of the screen and pieces along those lines
And uh, yeah, so they started it out and there was just a serious lack of coordination and communication between their team and people
They basically made a discord that they threw us all into and then just didn't actually answer our questions or stuff like that inside the discord
Um, yeah, just kind of kind of left it to sit and then I think they just didn't like the actual stuff
Because there was a wide range
They basically were asking people I think to host at least an hour to a week
But there was such a range here, right because I was hosting like
30 to 40 hours a week and then there were people that were hosting one or two hours a week and so
They did not really like that and then it also basically like this was supposed to be a three-month program
And to be honest, it took about six weeks for them to get to a point where they were actually
Uh getting beneficial data and feedback and stuff like that because they didn't actually do the work beforehand
They just launched everyone into it. So when it came time for the end of three months
They basically just shuttered the whole program
Um, you know, I I guess what they ended up spending if there was a hundred people in it and they were spending
6,000 per person is around 600k. Maybe they spent close to a million if there were 150 in there
Uh at that point so that's I guess what happened with the money and then yeah
they just never really brought it back and
There wasn't really a whole lot of answers and then uh, I think the discord, uh, just went to where discords go to die
I suppose I wonder if i'm still in it. Um somewhere i'm still i'm still in that same discord. Well
They turned that one into the twitter creators discord
And what happened is as people started getting approved for I want to see for subscriptions
They started adding you into that same discord
So they basically just double overlapped it as like a place for people to come i'm looking in that discord right now, you know, somebody
People randomly say hi and stuff like that inside of it
Um here and there are like introduced themselves. I see people talking in it back in december just like occasionally and stuff like that
Um, but not a whole lot of stuff
This was also you can see this is old because there's a channel in here called super follows help
They're not called super follows anymore as well
Uh, so this is yeah, I mean
This is just a remnants of a program that went nowhere and to be quite honest part of why I went nowhere
Is they fired the whole spaces team?
Back uh back during the takeover and so probably all the people that set up this discord no longer work at x in the in the first place
Um, so yeah, that's kind of my my two cents on it or my one cent of your penny
Wasn't the uh program dead before the takeover or was the timing?
Oh, yeah, well that same time. Yeah, that program was dead. Um, I think they were still working on some things
I would say in the spaces side of things
Um, but yeah, and then and then everything was dead and then it all it all was down
Apparently at one point the spaces team was down to like three people
Uh, there was a report from an insider
Uh, i'm sure hope that they hired back more than that
I've been trying to convince my friends. I got fired like hey, like you guys should apply back
Like I wonder if they're rehiring at this point
Um, we could use some of the help especially if they're trying to bring video to spaces
I can only imagine, you know people like andrea like how stretched across
The board they get when they're trying to design for video space
Like that is such a task to build that out in figma
What that's going to look like and all the different pieces on those lines
So just some some thoughts from the og days of spaces
I haven't actually seen the figma designs, but I know they exist when I was in twitter hq
They talked about them and i'm really uh
I'm I don't have any inside information on this either
But I really believe that they're going to combine the live streaming and spaces
My take is that live becomes spaces and it's the same team within, you know, probably a few months from now
I'm curious what it's going to ultimately look like and where it's going to come from and how it's
Going to appear and how many bugs we're going to have to deal with as video goes live
And if it's going to do things like because you know
Like alex just ran into the problem where like he couldn't unmute and then it couldn't remute
What if people run into it where it's like they thought they were going to have their video off
But all of a sudden their video is on and they can't turn their video off
Next thing, you know, it's frustrating
I mean, I personally believe spaces are the best feature of x the most revolutionary that the biggest moat it has and
I know video spaces are coming
Very soon as being beta tested, but goddamn it's been like three years since the last update to this thing
I think that the last update was the soundboard which I think is the worst feature ever implemented in anything ever
So, I don't know. I I I hope uh, I hope we get a couple more people on the spaces team
Keep building this out. I think if they really lean into this shit
This could be like the game changer of acts the thing that makes everyone come to x
Yeah, no, it totally could be the next level thing I think that
It'll be really interesting as well as we get closer to election time if not just the president's but potential other politicians start jumping on here and
Campaigning through here and items like that and people are actually being brought up to ask some questions and stuff like that
Um, I don't know. I I just love to see more people in general like taking the news to spaces
There's huge news stories that happen all the time across x uh, and you actually saw recently
I mean, here's a good example, uh, dave portnoy
He's been very much in the news this week you could say for save and business insight and all those items
Well, he's back on the davey day trader
Live streaming and he's been live streaming right on tax, right? And that's not something that really was happening for a while beforehand
Uh, I believe let's see what I don't even know. Maybe he's even live right now
I guess not right now, but I see alex jones live like every day now
Yeah, yeah, I see these people going live and putting shows up and uh, you know, he had he had two and a half thousand people
Um sitting in there just kind of watching him. I mean trade and I I mean, yes, he uh
Probably made some money there on save but you know, this guy's not really a a trader or an investor or anything like that by trade
He's just someone interesting that is on there talking and starting a show, right?
There isn't much money around and that's enough to bring people into the picture
And so you can see more and more people probably doing something like that on space
It's just interesting folks like if mr beast, you know, I get that he's doing the videos
But like if you hopped on a space for an hour, how big do you think that space would be right?
Has mr beast ever done a space? I don't think so. Do you alex?
No, that'd be I mean i i've preached this a hundred different times in your space
But like the opportunity for athletes to come on here after a game and do press conferences and spaces
Mr beast to come on here and have conversation the whole sports area is just completely underutilized on here
Uh, there's so many fucking things that space has been underutilized where they keep building an average
They haven't improved it in so long. I just think this is how x wins is through spaces. That's that's the one thing if you know
Threads can copy the the text the text and everything
You know everyone everything can be copied. I don't think the space's
Culture on here can be copied. I don't think that's just something instagram can implement all of a sudden people are doing spaces over there
I think this is like the biggest mode x has
what's the the benefit for
I don't know an athlete to
Run a space on x as opposed to working with like more traditional media like an ESPN or something
Yes, please. Let me answer this one. Okay
This is I've been I've been praying for them to do the most obvious the answer of all time, by the way
And then i'll give others their chance to answer this as well
Two things here one first off the I think you have to answer the question first
Why should athletes even be doing media and stuff because a lot of the athletes I think their mindset is i'm an athlete, right?
Um, I make my money by going and banging shoulders and heads and working out and performing on the field
But most athletic careers the average, uh career here
Here's a fun little stat in the nfl you have to play three years in order to get benefits after the nfl
You know along the average nfl careers 2.9 years
Uh, right like most athletes do not last very long in their sports
Uh, a lot of guys that get drafted never even get to play, right?
It's something like what is it point point two percent or something actually go pro?
And so once you are pro and you are making some money people don't realize how that money dwindles fast
Usually about 50 of it's going to taxes if you're an athlete. There's even like the jordan tax
There's all these other taxes that get levied
So you're now in a place where you're actually not making as much as people think
From your salary and even after you are you're living a different lifestyle. You're an athlete, right?
You have a really nice house. Nice car. You're going to events parties. Uh, you're expected to have a
A fundraiser expected to donate to charity
And so what you need to do is capitalize on having this big public image while you still have it
And you should be doing everything you can in my opinion on social media to build a brand and a business reference
This was actually a post that really made me like turn my head this morning
Elon musk has more followers than the tesla account the space x account and the xai account all combined, right?
He's bigger with just his personal brand than all of his company brands
And so an athlete should start thinking that way, right?
I need to build my personal brand because that's the most important part here now number two
The space is the reason they should go on there versus the traditional media is one completely new audience, right?
A lot of us do not go and absorb traditional media, especially in long form
Maybe we're hitting shorts and other pieces like that
But completely new audience and a massive audience that's sitting here ripe and waiting for them
And I think people are just moving away from traditional media, right? They're cutting cable. They're getting rid of the other shows and then number two
It's such a different feeling when you feel like you can actually directly talk to that person, right? Uh, for example
My ravens gonna play a big game this sunday
I can go watch lamar and patrick queen and all these guys on the screen
It's cool and I like hearing their answers and stuff
But if they were in a space and I can hit that request button and there's even a chance, right?
They're never gonna actually bring me up sadly
But there's even a chance that they could potentially bring me up
I'm sitting there listening for a lot longer than otherwise and i'm like, holy
It's like how greg always puts the screenshot of his picture profile picture right next to elon's
You know when they're in the space when he's the first one to come in and he's like i'm shaking
I'm right next to elon, you know, it's that feeling to me of oh my gosh
I'm like right there with this person. I'm literally in the same room as them
I can't talk to them just yet, but i'm in the same room versus when they're on the tv
It's like cool, you know, yeah, they're on the tv
And so for me that's my take on why athletes should dive into this shout out kyle hamilton
Um dude went into the space and a lot of these athletes authors just have much smaller audiences than you would expect
Despite how famous some of them are uh example right here
Uh, I was looking at um, uh, you know, you know, uh examples of people that are that are that have big audiences
That would maybe surprise you versus um, you know small audiences
So like big audiences someone who's famous jim harbaugh, right jim harbaugh obviously very famous and he's capitalized on it
Dude has, you know 1.9 million followers on twitter and he hasn't even tweeted since 2020
Okay, man has not put out a single tweet his brother. Uh, john harbaugh coach my ravens
I don't even know if john harbaugh has a twitter account. I can't even find it, right?
Uh, like the how big of a disparity is that right?
Where these two guys brothers coaches and one of them is clearly dealt now
They're older and they're not going to have to rely on social presence
But you can go and you can find these athletes and look at how the different athletes do it differently
Um, let's take a look at a patrick mohomes, right patrick mohomes 2.5
Million followers on this platform. Obviously, he's going to make a shit ton of money during his career
But he's active on here. Uh, mohomes was retweeting literally today. He retweeted, uh about kelsey
He retweeted the chiefs yesterday. He tweeted out chief's kingdom
How are we feeling a few days ago went for 92 000 likes versus um, you have guys
That just really don't embrace this and are just on the opposite end and I think are missing out on opportunity
So I spoke a bunch there ashney, but those are some of my thoughts
I definitely agree with you that the idea of building a personal brand is something that's becoming more and more important
I mean there are even average people that are struggling to find jobs because they're not fucking active on linkedin. I think my
totally agree with this argument of
athletes should be on x is
Why would somebody spend their time on x which is one of the smallest social media platforms whenever they could just as easily go over
To youtube and absolutely explode to a much
So much harder to grow. Uh, to be honest it gives the hardest platform to grow on
It's a even though this is a smaller platform. It's immensely easier in my opinion
I think that there's there's a different approach, right?
And i'm an athlete and it's my first day and no one even knows that it's my real account or anything yet
It's going to be super hard to grow and you're definitely going to be in that shoes on youtube too
And youtube doesn't know who you are youtube just knows your videos
It's going to show it to like 10 people if a bunch of people in the first 10 people like it
Then maybe it'll show it to 10 more people 20 people whatever
But you're you're sort of rolling the dice if you go on x you can join wolf's space
Or you could join someone who has a giant audience's space and introduce yourself
And now not only are you you know, making an appearance like you might on tv
But also they can directly link to your profile and follow you so now it's not like you just got views
You're actually starting to build your own audience that you can take advantage of going forward
You can communicate directly to that audience. Not just in video format
You can run your own shows right like on x you can do live run your own shows if they wanted to pitch
Basketball card or football card or something like that that they're creating they can do that right on x
I mean, I really think the interaction though is what's bigger than anything else your fans
The community that you're going to build if they anticipate you showing up and they know that they might be able to talk to you
Like wolf said maybe they won't bring you up
But maybe they institute where they bring up like eight random people every time
So then maybe you do get called up once in a while
I mean that's such a different experience than if you're just watching a youtube video or just watching on the news
It's also just the I don't think that they understand how much of a relationship it builds with someone
Once they're in the space and they've heard from them, especially if they speak to them. So for example here
I've mentioned this a few times
Laramie tonsil. He is you know stand out all pro I believe
Uh tackle probably one of the best in the league on the houston texans
This guy he's had a super interesting life. I don't know if you'll remember the day the day that draft data came out
He was supposed to get drafted
He uh had a video of him smoking a gas mask bong that got released
He ended up dropping about 10 spots more in the draft than he should have got drafted
Anyways, this guy ended up taking that video and he turned it into a nft
And he auctioned off the nft of him smoking the gas mask bong
He you know, he had a good thing from it and he actually ended up doing the space with me
Where he auctioned it off and I will tell you
Every fucking time that I see Laramie tonsil on that goddamn tv. I'm like to my girlfriend's grandmother
I'm like that guy tonsil right there. We did the space together
And i'm like standing next to the tv like pointing
And and that's how it is with these players and I think that if they get on and they start to build that relationship
With the audience like so much passion can be had there. So just a couple of my thoughts
Yeah, I want to just say like you nailed it everything you said about you know
Ask me it's coming on here and that personal wish that they could be building with us, right?
Um, just even just to sit there in a space if we were just listening
It's like how we listen to ilan musk like we never expect to go up there and be able to talk to him
but we're there we're like
One-on-one basically listening to our favorite, um create, um, you know, like celebrity kind of stuff, right? But also another thing that a lot of
Creators in general don't really realize is that any exposure is good exposure
So if you are going on tv and you're limited to maybe a hundred people watching you
Um, and you're also broadcasting whatever you're saying on tv to like something else
Like it could be a youtube live stream. It could be an x live stream or a space
You're still like you're doubling and tripling your exposure regardless of how many
How many people are split between these couple different platforms, right?
So I I feel like that would be such a huge advantage for anybody to like just take take advantage of right?
I I don't know why um, a lot of people don't think like that
I think especially and I I love by the way how we're focusing on athletes here
I gotta say me and alex obviously doing some more sports stuff
And so I love that the topic here is and i'm passionate so
There's been a massive movement of athletes creating their own sports media now and it's moving away
I think this is coming out of the came out of the if everyone remembers the shut up and dribble shut up and dribble movement
Where that one sportscaster said that and was like, oh just shut up and dribble and that really started athletes saying like no
Like we are going to have our voices heard and we're going to get out there and we're going to make a movement
And now think about how many of them active players will have a podcast, right?
We'll be on media and see this as the natural move for them to go into obviously a great example
Here's the kelsey brothers, right? They have a podcast i'm sure it's extremely well listened to they're getting on there
They're telling fun stories and it's two guys who I mean, I guess Jason's retiring
But like active guys in the league strong at their positions and there's other there's so many of these
If you want to see an example, you just go look up like the volume, right? This is owned by collin coward
They have tons of players that they now have running shows on the volume
Both former and current players that can be in there and having these shows whether it's dream on green richard sherman, right?
Chris man, it's just all these different types of people that are up there
And so that's what I think they need to see is like hey
An hour a week just take an hour a week hop on run your podcast live on spaces, right?
You can edit it afterwards
You can distribute it everywhere else and you can still have that whole audience that you were wanting to hit
But now when you come on here
You're probably still just by your name brand and people in your fan and your audience
If you do a little bit of marketing
You could still pull probably an extra couple of thousand people a week that are now hearing you and listening to you and pieces like that
Why not right that that's my approach to it is why not
Isn't it incredibly difficult as an athlete to like justify anything that?
Is directing your attention away from your sport like that's that's why they're so
That's why michael jordan was michael jordan and you know
All the guys are who they are is because they have this
They have such a one-track mind unless they have done the the very smart move of like hiring out teams
To build out companies and things for them, which I I don't disagree with you
I do think more of them should be doing and I know that uh traditional media doesn't understand new media
so a lot of the advisors that they have still
see all of the the potential gains that
you know, they could get from
Utilizing social media platforms, but it's it's this is not
I I love sports too. Like I watch i'm watching football right now. I'm watching basketball right now
Uh, but I don't know a ton about the athlete business. So this is really interesting
So so I would I would say this to that and I have the perfect example to answer it because 100
You're correct. Like they need to focus in and lock in on their sport and be good at their sport, but my rebuttal is
The life of an athlete is such a short-lived time
That if you say, okay, i'm gonna take all of my time
To build that brand which I think can be done simultaneously with a minimal amount of effort now two examples here
The best example of this is rg3
Came out and had a you know, really crazy rookie year sensational
But I think people forget like he was just was really not that good after that
I mean and whether it's jay gruden's fault, uh, you can go back and forth with the tweets on them on twitter or others
Uh, he just didn't end up having their career people thought he was going to have but
He was very smart immediately
I think after his first couple of years where he realized hey
This is maybe not going to be the thing that makes me a ton of money
He went right into the media path and started making posts sharing his thoughts and now
Uh, rg3 on twitter has 2.2 million followers
And all of his posts are getting an insane amount of views, right when he goes and puts something out a quarter million views
Or whatever it is and he's right there in the front. He never was
Uh the best player or anything like that
Uh, he just took it, you know and took a hold of it and said i'm gonna build a platform and have a presence
Um, so, you know, I i'd like to see even rookie start to get into this. Uh, za flowers
There's an example, right? I'm just using raven's players. Here's the ones that I know best
Look at the engagement on this account. Okay, this guy has
36.6 thousand followers and he's not verified so he doesn't have twitter blue or anything
His last post was a quote retweet on jan 21st after they won the game code afc championship
His quote retweet went for 1.6 million impressions and 24 000 likes on an account
That's not verified with 36.6 thousand followers, right?
Uh, all of his tweets look through his tweet before that. He did a quote retweet the day before that 2.7 million impressions
26 000 likes he did one the day before that with dalvin cook 7.3 thousand likes like
Look at the engagement they can get on their account if they just put a lid
Like yes focus on everything that you need to do and this is not just for athletes
This thing can expand across focus on be great at your job
But recognize that people want to hear from you and they want to have a relationship with you on social media
And take advantage of it because they might not want that in four years. That's my thoughts
Yeah, you're so that on and I i'm the perfect example of this
I've been testing something out here on x like I have not been posting i've been doing everything
That alex tells you not to do i've been doing on purpose because I want to see if I can grow this account
Just from spaces. So my account I just hit 10k
This morning and it's all because of spaces
It's 100 because of spaces
I did not want to do anything else because I want to see if this thing would actually work and it totally works
So just imagine, you know, uh multiply having the multiplier of actually being famous and having people already know you
You just explode by being on this platform taking advantage of spaces penny you're dead on that is a huge way to gain
Like just incredible reach like i'm a nobody let's be serious
Like i'm a nobody and I got 10 000 people to follow me just from being on spaces
So if you're somebody and you jump on this platform and you take advantage of being seen by people you're gonna blow up and um
A good example, uh as well wolf. I love shack dude, like shack has a 400 million dollar net worth
He doesn't make 400 million dollars
He just knows how to put his money to work for him, right?
Like he understood the the the task at hand wasn't to play basketball was to make money for the rest of his life
And because of that like people people think that I gotta be the best at this
I gotta be the best at this sure, but guess what some of these, you know, some of these, uh teams
They don't care if you're the very best
They want to know if you're gonna bring in a crowd
They want to know if you're gonna bring in an audience if people are gonna buy your jersey if they're gonna be cheering for you
If you're gonna create that hype that they need to sell tickets to sell merch to make money off of you
People don't consider that but that is a huge part of the game and some people do it
Some of them are doing it by buying subways like shack and others are doing it by you know
Selling bongs with you on spaces, but they get the the task at hand and they're doing it, right?
Did you know jack owns the entire estate in muhammad ali?
Like his likeness image name and everything's owned by shack. He also owns like five other
Likenesses, I forget what they are. I'm gonna look them up
But like he doesn't even tell anyone about it, but he owns like muhammad ali. It's crazy
I wanted to give one comment by the way back to ashley and then we can go to jeffrey ashley
I also wanted to mention michael jordan, you know, you got mentioned you said michael jordan, right?
Go to vault time fully focused on his craft now one before social media. So a little bit of a different
Time but number two michael jordan arguably made the most money ever off of his brand and image
Of all time and started that during his career. I don't know if you remember this
Uh from if you watch the jordan documentary michael jordan. Oh, yes. I did one of the best
marketing things of all time where he purposely wore the shoes that he was not allowed to wear by
NBA standards and had nike pay a
I mean the dude wasn't just like oh i'm gonna lock into my craft and
Do everything the nba tells me and shut up, right?
Like he clearly was like i'm here to build my brand and i'm gonna do whatever I have to do to get in front
Of people and make myself, uh notable just real quick fun fact
He's spent 135 million dollars to acquire
Muhammad Ali elvis presley in maryland monroe all royalties and ownership of those three names go to shaq
He just never talks about it
I wonder if shaq runs x accounts for those names
Dj diesel, yeah shaq's crazy. That man is businessman through and through. All right, what's up, jeffrey?
Hey wolf, thanks for bringing me up today
I got a quick story quick observation and then a question for you guys on the panel and then i'll jump off and let some other speakers
Come in it's this topic really resonates with me because back in the day when I first joined twitter
The first follow I ever had was magic johnson. He was the first guy I followed. I grew up as a self expand
And the idea that I could be on a platform and connect directly to magic johnson and potentially communicate directly with him
Absolutely blew my mind and i've dropped a lot of people who I used to follow back in those days
But I still keep magic johnson because there's a chance that one day I might get to
Ask magic a question or interact with him somehow
In terms of the observation and like why you see I think different metrics
For athletes and their social profiles
And you know, I think it might have been ashley who made the observation that these guys are so focused on the craft
That they don't want to dive into it
I think there's a couple of different ways of looking at it
And I think some of it goes to the training that these guys get when they're moving from college into their professional leagues
Now they have a lot of courses and a lot of mentorship that they get in terms of how to build their brand
How to protect their finances
I think more of these guys when they're young are
Savvier at it than others. They understand how to do it
I'd be curious to get some methods on gronk who gronk very famously never spent any of his football revenue
He only would spend his advertising revenue and he's a guy who also built a persona built a profile
And you know obviously now gronk is a he's a social media star and it's in a traditional media star
I also look at guys like kobe bryant who
Went probably went his whole career without focusing on social much at all
But then at the end of his career when he was ready to transition into business
Made very intentional decisions about the kind of brand he wanted to build and then started applying that across the board
In terms of the question that I have for you guys
You know what we're talking about here is really a traditional
A star type personality and the audience where we're consuming what they're putting out
And I think all a lot of us are in agreement that what makes x so dynamic
Is the interoperability our ability to interact with them?
And for that for us all to feel that kind of closeness with these people that we admire
So my question that i'll leave you with is how do the folks in this audience and across x more broadly?
Take what athletes or media personalities movie stars, whatever
How do we how do we shift the dynamic from being consumers only?
Of what these people are putting out to being collaborators
Or to being partners with people in ways where we can grow along with their growth
I love that question. I feel like man. That was really good. Jeff
By the way, I have so many comments that I could make but i'm gonna keep it to one
I I do think that as you said the the guys that are younger the more
Gen Z or maybe even like early millennial or later millennial athletes that are coming in or
Are more clued into social media? So it's very likely that this landscape is going to change
But I also know that like a lot of this is already happening over on instagram
There are a lot of celebrities or a lot of athletes that that do live streams and get into
Conversations with their community over there
Um, so i'm not sure if they're if they'd be willing to switch from something that is
You know has the the power of meta behind it and has just so many more users than x although
I I do believe the the future is bright. So that's a curiosity that I wanted to float by you guys as well
No, yeah, you're super right a lot of these players even like post game in the locker room
They'll get on a live stream and be all shouting and stuff. So that's why I think I mean alex. This is why we need video, right?
Yeah, absolutely. We need video for a lot of different reasons so I can
Show my face and then put on a show for every space I do but video I think changes everything, you know video
Uh change the dynamic of space. I think a lot of people passively listen to spaces right now video will get people to watch spaces actively
Uh, i'm really excited for them to bring this in here. I think it totally changes the entire fundamentals of how spaces work and why people consume it
Gav is excited to see people in the locker room for a video that that's why he wants it right gav
I will give my post game speeches on x video after I uh win my games. Yes in my piwi league
Like my two cents on this is there's a lot of people that shy away from
Especially influential people shy away from this platform because of the known toxicity on that
So it's kind of like mentioning like nfts to like creators that are on like youtube
Um or instagram like really large creators. They shy away from that stuff
They don't want anything to do with it. And that's what they see. That's how they see twitter as well
They see it as like a political stance to stay away from
Just twitter because of the toxicity that people usually bring on here now if we could change that idea
And make it like safe for these guys to come on here and not have to deal with like trolls
Like these these folks don't want to deal with these people like I I remember the first space
Gary vaynerchuk came on to spaces with guys and it was like way back in the day. It was probably
And the person who's running twitter spaces that he came on to didn't know how to run it, right?
He let everybody up to talk and and he didn't know how to use mute and you know how to use anything and basically
He got lambasted by like 10 different guys talking over each other
Like it was just a really bad situation for him and he's really good at this stuff
You know, I mean like he left the space like very very angry and frustrated that he was just like, okay guys
I gotta go you're talking over each other and he just left
Now if that happens to someone like gary v who's very savvy with this stuff
We have to make it so that that doesn't happen to anybody else that comes on and starts talking over him because there's egos here
Like these really good a player type people. They don't want to be talked over
I mean, it's just the case like none of us want to be talked over
You know what I mean? Like wolf if you're talking and someone comes up here and starts interrupting you everything you say
They want someone in here and they want to know that their hand is being held
And they don't always I also know that they don't always say the smartest things and they are really insecure
About not saying the right thing. I used to have to do spaces
With people that didn't have the confidence to be up here and yet they had hundreds of thousands of followers
But they were too nervous because they were worried that they would say the wrong thing and then they had to have their
their press people come in and like damage control things like that's the comp this this is the
conversations I had back in may june july and august of 2021 like I had um
What's it called a person that's in the football hall of fame on here the uh top rushing thomas q jones
He's like one of the most
Um successful running backs there ever was he's in the top 10 in the football hall of fame
And he was crazy nervous even though he's like crazy smart
Has a bunch of tv shows very successful nfl very successful after the nfl
Still scared to like come up here and say the wrong thing and I I had to like reassure him three different times that
No, one's coming up unless we pre-vetted him don't worry. Don't worry. Don't worry. He just didn't want to be attacked and
Trolled and he has a like a
Beautiful career, you know, I mean like there's nothing to attack him about
Anyway, that's my tucson. Sorry guys
Hey, look because I I got a hit on this one just as an example
But some of those people that are big on youtube they get it and they do it, right?
Uh, the best example I have of this is uh, oakland daily. So they are at 1.4 million subs on youtube
Um, and I got a space later today that i'm going to be on with them
So it's all a matter of understanding the scene and understanding how this you know, the space works
I mean erin is like he can be a hard ass on spaces because people do try to take advantage of his spaces
And try to amplify themselves
So he understands that he needs to be he needs to go hard on people that try to do that
So people don't don't try shenanigans on him a second time. They they sometimes it happens once during his space
And then it stops because he understands that people do try to do that
Um, but yeah, like you said, it's a matter of understanding that this is a different space. You gotta essentially come in the room
Um, you know, I love when alex is on a row and you know makes fun of everybody and people lose their crap
And i'm like this is hilarious
And it's all fun and games and people have to have an understanding that this is not youtube
You can't plan ahead what you're going to put in your video and do all your nice settings and cut out all your arms
And ahs and all your non-fluencies when you're speaking
You got to be able to shoot from the hip and be good at your craft
And it's why I love spaces man, like it shows us who actually is capable of holding themselves
You know in a room of other highly intelligent people like just look around look at I mean yourself and you're a freaking
I don't know what I can call you a g dude
Like let's be serious like you are incredible at your craft and everything that you do
Freaking speaker at places owners, you know seller of companies like you're you're incredible and i'm over here talking to you
Like this is the opportunity that people are passing up on when they look at you know
What i'm just gonna stick to youtube. I it's easier that way. Is it easier? Yes
Is it worth getting out of your shell and like trying something new and doing something bigger?
Absolutely, and it's totally worth it. And I appreciate what you said because I do agree
Yeah, I agree with you i'm not saying that I just know that they're managers
And those are the people usually you have to deal with first because they protect them, right?
So no matter what you talk to some managers, no matter what you say to them, no matter how much evidence you have
They still want to protect you because they'll protect them because they have a certain feeling towards twitter, too
But I agree by the way twitter spaces is an unbelievable
Platform for access like where else would you get access like this, right? There's something so
About real time and I don't think i'm personally not in favor of trying to like clean up x and make it troll free
I think the the the free speech aspect of it that the fact that you don't really know what's going to happen
On any given space or whatever is part of what makes it so special
I think that those managers that are quote unquote protecting
Their stars are probably arming them more than they're helping them
Maybe not today, but as we move into the future
I think you know people are going to really really be craving the authenticity that's only available here
So given, you know some time to adjust given this platform a little bit more time to grow
I think video discoverability like we were talking about earlier in the space is something that's going to bring a lot of people here
Uh as the audience continues to grow here and shrinks on other social platforms as people cut the cable, uh, you know
And and just start consuming everything through the everything app
I think you're crazy not to be building your platform here now
I think this is the wild west and it only gets harder from here right now
Like a guy like me can build a platform. I'm not an athlete
But I get on here and say the things that I want to do and because there's not insane competition from those movie stars
People will actually listen people will actually hit that follow button and i'm going to keep gaining momentum
And there may be someday where i'm ahead of that star that was being quote unquote protected
By their manager because I took risks. I got on the platform. I was authentic
To the people right? I mean that's I think that's what people want
I think they just need to like they need to see it. They need to interact and get on x
I some of my friends are already starting to show up here that weren't here before I believe that trend will continue
I think by far the best part about x is as penny said the barrier to entry
Right. I I built my x account
For a year and a half while I was working not even a nine to five. It was really an 8 a.m to an 8 p.m
Uh, and I just take me 10 minutes to tweet on the side every day
And those two tweets a day for a year and a half built this entire thing into a business that allowed me to quit my job
I couldn't do that with youtube right with the amount you have to shoot edit script all that takes hours and hours and hours
X is the only platform you can spend five minutes a day and turn it into a life-changing business from five minutes a day
It's by far the highest leveraged platform
That's why i'm so bullish and that's why I get so critical with things like video and how much it needs to change because man
If they fix these things they improve spaces
It's already a life-changing platform. This can this can turn to something completely out of this world
Yeah, the only thing I agree with you alex 100 penny also 100 agree like there's no doubt
These are the these are the best. This is the best platform currently because there's literally almost no competition on here
And you're not really competing with people that are not on the app, right?
The only downside is these people already built an image image and likeness and they feel like they have to protect it because
Their managers are telling them they have to protect it. They're you know, they're publicists are telling them
so until they until there's like protections or until there's like an audience on here or a person on here that's
Highly trusted like a david letterman or
You know a jimmy kimmel where you know, you're what you're gonna get when you be interviewed by those people
Yeah, of course. Those are softballs
Let's be honest guys like who wants to be interviewed those shows are kind of boring
So I I agree this is this would be a lot better if everybody could have media training and be on here
But uh, you know, the fortune 500s won't come on here the fortune 1000s
Won't come on here until there's like crazy good brand protection in here so that they their ads don't run against
Nefarious content i'm talking organ community noted my next uh, my next interview is with a top 10
ceo across all public companies
So I would push back on the fact that fortune 500 won't be joining you on moss
I didn't say I didn't I didn't say number one. Okay ceo top 10 ceo you guys will all love i'm sure
Yo, I see uh alva fox showing up love to see it that motherfucker ain't real. Uh, what's going on? What's up guys?
Yeah, actually on that I was gonna say that when I I interviewed uh tiffany on um
Tmfr plane lady on here, you know a while back. She didn't want to do it initially
In fact her lawyer advised her not to do it
So she didn't know how it worked and obviously the lawyer did exactly
I'm like look, it's you know controlled. We're not gonna let everybody up here
You know, she was thinking that you know
Everyone was just gonna start yelling at her and asking her weird questions about the plane or something
I don't know, but um, like no i'm like that's not how it works
I'm like you'll be it'll be scheduled
I mean it'll be organized and everything and it was and she said she she liked it. So but yeah, i'm to the point
You're right. It uh, there's definitely concern because I don't people just don't understand how it works since it's so new
You gotta explain it to them. It's like an interactive podcast
You know, so but once more people start trying it i'm sure it'll uh, it's gonna take off
Yeah, i'm saying I think people are concerned also that it's like that c-span thing
You guys ever watched those c-span call-in, you know prank calls where they like say bababoo
You're like some crazy shit on like the live c-span stuff. I I got caught down that rabbit hole the other day
They get people get worried about that. They don't want to they don't want to look like idiots on
TV or sorry on live, you know x either they they uh
We all have egos to a certain extent and a lot of people can't handle looking like a jerk. I guess I mean in theory
public speaking is like the most
um, you know people are more scared of public speaking than death and I think that like basically applies to
professional athletes and you know all the actors no matter how much
Actors love the spotlight you guys think that and you know, I thought that too, but man
Like nine out of ten actors are like super insecure about speaking in public. They're great with
Like you know reading from a script or memorizing script, but like speaking in public they are there's a lot of them
They're scared shit. That's surprising. They end up jumping on, you know, uh, sofas and trying to zap oprah, right? That's usually what happens
That is an outlier dude, yes
Plus people are probably afraid to like show their hands too much, right?
because if you have a certain thought or about a brand or a person and then they come on here and they're like
Yeah, I guess that they people don't want to expose themselves maybe
Yeah, I agree with you the flaws make us unique though, you know what I mean like for us
We love the flaws most people are super insecure about showing their flaws
So I think that's that's the big problem that most people have coming on something a lot anything live
It's not just twitter by the way or x it's anything live they get nervous about
Yeah, and you got to be able to roll with the punches and not everybody can do that
Yeah, I definitely think it's uh
This is something awesome that new media has introduced that traditional media was previously so buttoned up and brand protective
And I mean you're you're totally on point luke with all the information about advertisers and like traditional industry
especially as you grow and you get to the level of fame where
Basically, everybody knows your name. You have to be very cautious. It's it's all about pr at that point
It's all about crafting an image that is as productive for you as possible because if something happens that
Of you then all of a sudden your ability to make an income goes away
So they're very protective of of personal brands
Um when you get to to that level of fame, I really hope that that culture changes over time
I think I think that's like the worst thing about america right now is if you accidentally say the wrong
Thing in some live conversation like oh, no, they're a celebrity. They're not supposed to be human. They can't ever say anything
That's bull crap and I and I actually think x is part of the solution to that, right?
Like the fact that we're showing up here. I'm going live every day
I don't care if I say something wrong or not. Go ahead and clip it i'm a human, right?
Like I say wrong things all the time
But I also say a lot of right things and I probably hopefully add more value to any conversation
Right, so it's just absolutely absurd to me that we would be so judgmental of people like you try going live every day
And tell me you're never going to slip up
There's definitely a difference between
Is like early adoption curve, right? Like early tech adopters early adopters tend to be more understanding of
mistakes and errors whereas mass market is
Way less likely to do so. They're the ones that will come up with like all of these
Yeah, like all of these theories that are just outside of fucking left field, but it has become a problem. Everyone's so
You know tribal at this point
They they don't genuinely understand the behind the scenes of why people make the decisions that they do and I think you're right
We could go a long way towards humanizing
Who are famous like what the coolest thing about vivec was whenever he pissed on x spaces
That was the the coolest thing the most relatable thing i've ever seen a politician do and that immediately I was like damn
I kind of want to vote for him
I don't know anything about his policy, but maybe I should maybe I should turn up
Yeah, a lot of his policies i'm actually vietnantly against
But I like how he just shows up and makes himself available and how he's not afraid to say the wrong thing
Or if he pees on a space, he just kind of laughs it up
I think he is like anti-cancel culture and that's what I like a lot about vivec
I liked his response to the babylon post that everyone was getting all up in arms about about the 7-eleven and stuff and he was just like
Come on like can we can we laugh a little bit here and there? And so I thought that was great, too
By the way, I love this conversation. Happy to keep it rolling
Working in a little bit of stuff. I did put a post up in the top of space
I'll talk about a little bit later just if anyone wants to come hang out in person because I will note
I love love love what people are talking about here about
Pushing on social media and getting people on social media
And I think that the other half of that is doing something in person, right?
It's also seeing people in person and meeting people in person and they too go hand in hand with each other
so you should be doing all you can to build this social media brand and then make sure that you're also not forgetting about the
in-person side and going out to events and talking with people and things like that
I've really taken the step this year that i'm like, you know what?
I'm just going to take the the extra step or two and i'm going to go out of my way and i'm going to make
Stuff happen in person. You just never know what it's going to lead to like next week
I um, i'll tell you this. I kind of hate going to new york city
I'm just going to drop into new york city for like 24 hours because I was invited to the new york stock exchange and
Joe terra nova and a couple others want to have some conversations and I was like, okay
You know cnbc anchor wants to have a conversation like i'll come through
So, you know what right off the bat?
I just booked an airbnb, you know book book the tickets and i'm headed up there for it
I don't even want to stay there for more than the day
I'll be there see the people I want to and get out
but I think that that's a big part of it as well as meeting people in person and
I can just tell you know the bond that you form in person versus over
It's always tough when you're over the internet or zoom or something like that
Like like penny just said it's all kind of recorded. There's aggregators. There's clippers
I sometimes I don't really worry about this
But I mean gosh i've spoken for thousands and thousands and thousands of hours like what have I said right on here?
One day I can just comb through all the hours. It's uh, it might be over for me
I think that you know when you're in person and you take it to that level and people can just relax a little bit
And have dinner together and stuff like that it can really turn things up as well
So just a couple of my commentary on like those pieces and I did put again that link on top of space
But uh penny i'll throw back to you. We'll hit meli real quick through account. Keep going real quick penny before you go
Guys, if you're scheduled to be here, I see them request
I see them. I see them. I got it. I got it. No worries. Yeah, you're good. Go for penny
Yeah, so I wanted to just totally double down on what you're saying meeting in person is crazy valuable
I go to as many different tesla events as I can a lot of the folks that are in my audience are tesla fans
I met with ashley st. Clair. I met with alx. I met with doge designer created a relationship there
The video that we made together when I did the faces reveal
That's when my next big interview a billionaire top 10 ceo saw that video followed me
And now we're I was on a 30 minute face time conversation with them last night. I have texts
Back and forth with this person and it's all because I I didn't meet them in person
But I went out and met other people in person and like the social proof that goes along
With hanging out with these other people you're a real person now
It really goes a long way and you might be shocked who you get connected with right?
Me visiting for example the twitter headquarters or the x headquarters was another like really great move now
I have even more relationships with the people that work there and that means if I have trouble, you know, if support isn't working
Uh, I can reach out to people that I know work there get a direct connection and special treatment, right?
And you know that can sound fair or unfair, but that's the real world
And if you want those advantages, you better get out there and meet people
Yeah, really good points. Um, I was just thinking about how you know
Some people lose followers when they make one wrong comment, but like oftentimes it can be that
Um people feel like the person has changed
Um, because what happens is a lot of people will follow you for specific reasons
So if you suddenly seem like a completely different person then certain people will fall away
And I think this is why it's so important. Like even if it takes forever for you to grow
It's important to be authentic because
Um, if you build by being inauthentic
Then once you think okay, well now I want to come through and be who I actually am
Well, then you're gonna lose like most of the people that follow you
Um, so I think that's something to keep in mind as well
A lot of people are parasocial weirdos who think that they know everything about you after looking at your your content for five minutes
it's so bizarre to me that that people
spend so little time and and get such a
They put such huge expectations on who people are as people without genuinely knowing them. I think everyone needs to
Everyone needs to to try to catch themselves and remember like we don't actually know everyone unless we have
You know relatively close relationships with them. We might be engaging in some kind of parasocial
Relationship and and that's not healthy for either party. You're right. Hey, I gotta I gotta take off guys
Thanks for having me up and have a great one. Yeah, pretty cool
I don't know if i've been on a spacey before alphabox, but I see your stuff on the timeline all the time
So appreciate you coming up and uh, hopefully we'll be back
See you from good evening
What up deroy? Tell us about the middle of a million dollar ram, baby. Let's go
Oh man, so great. Thank you for having me and uh, yeah, I just hit the oxhair, right?
So talking about networking I traveled about six seven hours coming from amsterdam into
paris paris we had a meeting with
Then we went into oxhair and here tomorrow we have crypto xr
To network around and talk to people and finally meet people who are behind this
Pretty uh, yeah pfp. Let's say so yeah looking forward to that. So thank you for having me
Sweet yeah, good to have you on
Um, yeah, dave. I think we can roll into a little bit more of what we were going to chat about here
I mean we've been talking about it already just building the brands
We brought in some people that have built pretty great brands and just want to hear from some of them across the board
And I also mentioned it as well. Uh, if you are interested in meeting us in person again
World web 3 conference is the place to do it. I'll be there dave will be there
Lucas will be there a bunch of others will be there as well
And that link is in the top of the space and if you need it and you can't find it just dm me the word conference
And i'll share with you. We'd love to meet you in person and unlike the athletes
We ain't keeping the access as much. I mean we're not nearly as famous. So I guess it's a trade-off
Yeah, that's definitely a trade-off. Um, but I see we got uh, jian's here too. Obviously jian
You told us a crazy story the last time you were here obviously how
networking and you know just being a good human being kind of led you to the big three and and and basketball and
Any new nuggets for us before we kind of move on to some of the other guys in terms of building a million dollar network
Hey guys, how are you doing? I'm just driving. I mean, I I don't know if there's any new nuggets
I could tell you what i'm doing right now
I'm actually driving to the city to meet beat a bunch of people
That are you know doing interesting things see where I can help and connect the dots, you know, sort of like
If that person need help, I have no expectations. Just try to give them some value and
Hopefully in the future they recognize that they remember who you are and they they also introduce you to other people that can
That's how it works, right? So
Go build a network and just keep
Stacking that rolodex because you never know
When you're going to need to pull up some phone numbers and then make some phone calls, right?
You never know who you're going to need to call to get a couple of dudes from Activision to help you with your game
Or fundraise for your project, you know, just it's just
Necessary and it's good like if you're young
Especially in your 20s, you know go start now because by the time you hit 30s, you know
You have you have like a money printer in your phone book
And well said and uh, I know anthony. I know you I thank you for obviously joining us here
I had the pleasure of speaking with anthony. He's a
uh, a co-founder of two different nft uh projects and I remember just speaking to you last weekend like you was
Like I don't think I met like as I don't meet as many genuine founders as as I do you
It was almost like you were overly honest
Uh, and I like too much of like too much of like the nice guy
So give us kind of like your uh, the playbook on building the million dollar network
Yeah, no doubt about it. And and um, it was it was raised uh just before uh, you know
Ashnie was talking about it a bit too, you know, you know
Social media could be super superficial, you know, you could you could just touch along the along the top of it
Um, but in order in order for you to build that that million dollar network
And and be able to tap into that rolodex like john was just was just talking about and and what's up
John i haven't haven't seen you haven't talked to you in a while
Um, you got to be you got to be authentic and you got to go you got to go deep, too
Um, and and so that that takes consistency
And it takes it takes showing up, you know day in and day out and and listen, like like you said, um, i'm
You know, i'm not you know, so i'm not a social media king
Um, and you know, uh, there's times when it's a chore
There's times when yeah, I got other things going on and i'm not and i'm not into it
But you know the trick with it with a network is you know, like like john was just saying, you know
He's he's traveling into the city to you know, help connect connect some dots
You got to give you got to give and you got to keep it warm
Um, you can't you can't expect to have you know, you could have 10 000 people in your rolodex if it's all cold
You know, nobody's gonna nobody's gonna gonna answer when you come calling
Um, so it's got to be warm. You got to give you got to put into it
You got to offer up offer up value, you know that only then
Will you be able to tap into it when when when the time comes?
You know, so you gotta you gotta have that that authenticity
You got to go deep with it and you gotta you gotta stay consistent and active
So when you say keep it warm meaning
Like like birthdays one-off scenarios where people like it's like the unexpected stuff that I guess like
Like the other guy or the other person
Dave you're cutting out a lot
Yeah, cut out I think I get the point but yeah, that's that's exactly that's exactly right dave
You know you you gotta you know, it's it's a little note
Hey, so so, you know if you're on linkedin and and and you know, someone's posting that you send a like
You know, it could be as simple as just making sure that you're just engaging with with their content
Engaging with their posts or you know, if they see that there's a job change
Hey, so you had a job change, you know, haven't talked to you in a while. Wish you wish you the best of luck
It doesn't have to be a one-hour conversation, you know, it doesn't have to be going to lunch
It doesn't have to be going to dinner, you know
But it's just showing that you're there and and even even just liking someone's someone's content, you know
Is is engagement enough to keep it warm?
Love it guys. Dave without you
All right, well, we'll take a work on it. No worries. Hey the colony. Do you want to jump into the mixture some thoughts here?
Yeah, I was just uh listening and I wasn't sure what what topic we were on or where we were going
but I guess we're we're still on we're done the the branding I think the
biggest thing for us with branding is
Keying in on an identity and really leaning into that identity and your ethos it's
It's so it's so hard nowadays to stand out because
there's just so much noise everywhere and we really wanted to
Our goal with our brand and our ethos is collaboration over competition
so our goal is to work with and partner with to the person that was talking about their Rolodex, right is
People make fun of that old saying your net worth is your network or your network is your net worth and we truly believe that here
we we've really tried to lean into
Collaborating and working with individuals and finding a way for us to all be successful together because
this space the web3 space is
Has the opportunity to be incredibly massive. It's already starting to go there
And I think there's enough pieces of the pie that we could all work together and all be successful together
So our brand is really heavy
Into how do we lift up other people? How do we support other people?
And it's in networking. It's a lot of people focus on what can you do for me?
And they forget that in order for something someone to want to do something for you
You have to want to do something for them and we've been really outspoken about everything
We want to do to help other people. So our brand really centers around that ethos of collaboration over competition
Yeah, i'm with you on that, um, you know you look at look at my my ex bio grow the damn pie don't fight over a slice
You know, we're so we're so we talk about being early
And and that's just it, you know, if we're gonna fight over the the the slice of this pie
That's not the the end game
Let's grow this pie and we're gonna do that by by by working together on it
Not not not fighting not fighting each other. We're way too early to be fighting each other
I love that so much about web3. Everybody is so
Collaborative i've been working in ai for the last like eight months and it is
Not the same it is not the same growing an ai company right now is really difficult with how competitive everything has gotten
Um, I really think that more industries need to look at what web3 has done
like there's a reason that
Most of the the companies here haven't had to do the amount of major layoffs like you see in traditional tech or even gaming
No colony go for it. Oh, yeah, I was gonna say I you know
It's it's funny. Uh ashley said that about like oh, that's what I love about web3, but that's that hasn't always been
The web3 way right like if we go back to 2021
Us versus them right like my floor price is going to pass your floor price. Ha ha ha
like it there was I feel like there were so many opportunities in 2021 and 2022 for
Projects to come together and to collaborate and really work on pushing things forward
And everybody was to to aunt's point
They were focused on their piece of the pie versus growing the pie
And what's happened is a lot of those projects have run out of money
They haven't found product market fit
And they're wasting away and what the bear has done to your point ashney what the bear has done
Has caused projects and businesses to be more collaborative to say like, okay
We can't go at this alone because maybe we don't have the runway or we're not really sure what to do
So let's partner with this defy protocol or let's partner with right?
Like how do we bring more utility to our holders and how do we grow our project? And so
It it hasn't always been that way and I think we're heading in that direction directly because of the bear
To where more people are willing
um, and my hope is is that it continues that way I hope that when the bull comes back whether that's
After the bitcoin having or after the presidential election or whenever it happens that the bull doesn't
revert everybody back to that dog eat dog mentality of
You know, my floor price is higher than yours. Ha ha ha because we're seeing it
Like we're seeing with pudgy penguins how they collaborated with all these other projects to offer traits for
What you get when you go into pudgy world and you scan the qr code
There's traits from like eight or ten other nft projects that you can unlock
Right katara world is another one where they where they have traits from other projects
You know, we didn't see that during the bull run. Nobody wanted to do that
Let alone like share parties like you at art basil
There was so many events where it was like co-branded between multiple projects or businesses
Where during the bull it was just come to my party because it's better than everybody else's
So I hope that we continue on this path
Because I do agree that together we can grow the pie
And find success long term versus the infighting that we saw a couple years ago
No dog coven, um, i'm just making my uh breakfast lunch my brunch right now
And jumping into my favorite twitter spaces. I got like my favorite peoples here action and woof and john and penny
Who haven't seen in a while it's been too long
Um, if you guys didn't know penny is the descendant of abraham lincoln, so he can only speak the truth
and um, it seems like the topic is building your brand and you know, it's funny because
My favorite person to listen to talk, um, because he kind of sounds like i'm just talking to myself is um
Rick ruben who is like the master of building brand like he's doing it through music
Obviously, but it's about listening and paying attention. What's important like telling your personal story
And something that's actually going to be moving and powerful, right?
And like, you know, there's a famous, um
Story about he talks about how like when he read actually peppers before he became their producer
Or just kind of this band that didn't really they were okay, but they didn't really have their voice
And when they were doing all the practicing and they were kind of known for being like junkies and like being on drugs a lot
And stuff too and he didn't really want to work with them. And then eventually he did
And um, you know, they're working all these songs and he's like these are cool
But do you have other stuff too?
He's like I want to learn more about you and he's like and this is like well
I do have a book of poetry, but I don't really think it's good for like, you know
Songs or anything. It's like I wasn't really planning on using that and he's like it's just personal stuff and he's like no
That's what I want to see he's like show it to me and then he showed him the under the bridge of a poem
That he was writing and he said that's your hit song right there. He's like that's it
And that kind of thinking is what you need to have for your brand and yourself and whatever you're doing
Everything you do in your life should feel like a diary entry
That's there for you and what you really want and not give a damn what anyone else thinks
I think at the root of it. We all have to think that way and start with that before you do anything else
Because you need to have like a north star to guide your decision making like who you are what you care about
And then it allows people to like connect to you and music is such a beautiful way
It's powerful to do that. And you know, of course, we know that that story ends up with that song
skyrocketing them to fame and probably the most famous song that they've ever produced and um,
just in crazy insane radio play like they've just became like the
Darling of the rocks the rock world like overnight, right?
And it was never originally intended to be a song or anything. So
No, rick reuben talks about how he's not even like a musician or doesn't even really understand music
He's not like a technically proficient musician
In any way, but he's the most successful producer of all time in like the music world, right?
He's worked with almost everybody
And um, you know, he started off like in his
Um, you know dorm room just mixing and deejaying stuff and like working with like run dmc and all these people and def jam
And um has done everything like every kind of genre every kind of thing you can imagine, right?
And I think that's the kind of agile and top level thinking that you have to think about what's the value plate?
What do I really care about?
In branding and that's how I do everything. My brand is like cake and guitars and um in fun
And I have business meetings and people who are like meeting with me on zooms from crazy huge gigantic billion dollar companies
Like on a daily basis, you know, how dumb and retarded does that sound right?
But that's exactly what works
You know because behind all that stuff is like just truth and honesty and realness that you can work with
And things that can be exciting. So
I think and brands need to be very recognizable and easy to know who you are and what you do
And and the thing is that it's really really hard for people to do that, right? Well, it's like
Um, it's that someone it's the same it can be it's the easiest and the hardest thing to do at the same time
Action ceo like tell me what's what's your feedback on this? Do you agree with me because um
I think I I struggle with this on an everyday basis
Like I literally think about it all the time when i'm sleeping when i'm eating all the time constantly
But at the end of the day the things that end up working tend to be like this the most ridiculous random things action
Yeah, so i've been part of some of that call where i've met with you dug. Um, you know what you are you're memorable
Sure funny sure, you know basically really out there
But you know what you're talking about you actually have content behind the image that you've created
That's the key, right? The the the cake is the lure you're literally not you know
You got a cake in front of people not a carrot like you you're drawing people in with a cake
But then when they get there you're providing them with value. You're actually explaining things
You're actually breaking information down getting people to know the brands that you're collaborating with
That's huge. It doesn't matter if you're if you're wearing a pink unicorn suit or if you're handing out cake
What companies want is for the masses to be reached and they suck at it. They just don't know how to do it
They don't know how to get out there and you know, uh get in front of people the right way. So what do they do?
rely on people that have good branding on people like yourself that you're
I mean, I don't want to call you a walking mean but man if anybody sees you on the street
Who is that guy and it's like you raise eyebrows people are going to question it, right?
And I think that's where it's at and um, you need to say yes at this next question that i'm going to ask you
Um, which brings the question are you going to be at the world web?
Um, I don't I don't know maybe I might say yes, that's a yes, you know
You know that like conferences but actually it's the you know
The thing about it is is that like yes, everything you do seems like silly and fun and exciting
But like when I make a a content like video, you know
And john um and samurai saga have been in um, one of my content videos like that. I have in my series
I literally spend so much amazing amount of work and energy and time into that. I don't sleep for days
It's literally like shooting and editing non-stop like
It's like, you know i'm packing like 50 hours of work into like two or three days
To just like make a video that I just came up with the idea on the spot
I'm like, hey i'm gonna go do this and then I and I hire a whole crew and all this stuff
I have a creative team all these things why because I can
Anybody can do these things if you want to there's the internet exists
You can reach out to people who develop relationships with them find people that are good and just do it
The the difference is nobody else will do it. I do it
I'm just I pick up the phone and I just get it done and you know in any kind of business
That's really the key to anything
Like you put the put the proof in the pudding like show don't tell people show people be like hey
This is what i'm about. Check it out, bro
But that's the thing like you just said anybody can do it. That's not true
There's only a few of us that are capable of doing it
Which is why you're having so much success not everybody's willing to put themselves out there and wear a furry coat and hand out cake
No, you know, I mean, let me tell you like having video is a huge thing and alex was just here
During the last space talking about this like the barrier entry
For youtube and any video content is so much greater than anything else like spaces, man. Hey gaff. I love you
I love your spaces, but man I can turn a mic on and talk for eight hours straight
No problem with that with ease making video is a lot more difficult
The content that you're putting out doug like it's it's way more difficult because now
Hey, there is that, you know sourcing. It's the scripting. It's the editing
It's all of these things that come into play. That's a lot of work
And gee, and I gotta say like when I first talked to you and I met you. I thought you were pretty cool
So I checked out, you know your samurai thing there
I'm like, all right, this is nice. And then doug comes along goes yo action. Have you checked this out?
And i'm like, yes, i'm in it 100 percent like it works. It works what you're doing totally works
Anybody can do it if they're willing to do it, right? And that's the thing most people are just not willing to do it
You want to know the real the real witness test is oh, sorry, dave
Just let me say this real quick is I send these videos to my friends from high school people that are the last people
I would ever expect to be in the crypto. They're the type of people that are like they stay in their lane
They do their thing. They're the same person since they were in high school and they're like, what is this?
They're like that's interesting. They're like crypto seems complicated. Are these video games? Like what are these crypto video games?
It's kind of interesting. They're like I want to know more about it and i'm like, oh
I got the hook in the fish, bro
Like they're now wiggling around asking me questions about crypto as opposed to being scared of it
And it's when you do stuff like that. It's like immensely powerful
That's why I love like the arts are so powerful because it gets people in to go like oh, that's kind of interesting
Like what's that about right? Once you have that and they're there the energy is coming towards you
And they're interested in what you're doing. That's when you have them because when you're trying to knock on doors and tell people like hey
Are you want to join the brotherhood of crypto? They're like bro, please leave me alone
Like knocking on doors dressed in a suit and tie
I do the yeah, I also do that too on my spare time
I think dave is trying to come in but um, he's being um muffled by the both of us dave go ahead, buddy
Now you good, I just wanted to call on colony at his end up for a minute
To build off what doug said when we were talking about, you know earlier when I mentioned the collaboration over competition and the bear on the bull
What people don't to to doug's point right now in the bear in web 3 there's been
A major exodus so the people that are left in the space
There's very few of us and what people don't realize is there will be
The ones that weren't here during the bull what they don't realize is is that when the bull comes back
You're not going to get on stage, right?
Like this space has 125 people in it when the when the bull comes back
It's probably going to have 500 plus people in it and the opportunity to get up on stage
In spaces like this and other ones all the different morning shows that go on and afternoon shows
You're you're not you know, unless they know you and unless you've been around you're not getting on stage
You're not going to get to network
People are not going to answer your dms because their dms are going to be flooded, right?
Like during this whole bear I didn't receive I maybe received a handful of scam dms during the bull
It was like a handful every day
So we have to take the opportunities to doug's point that are that are there for us and seize them if you want to grow
space or in any space, right not just in web3
You have to seize the opportunities that are in front of you
You can't sit back and just wait for things to happen to you
You have to make them happen for you
And and that's what I think is that for me has been the biggest takeaway
During this bear as well as for our company is
We can't just wait for people to send us a dm that they want to partner with us
We need to go out and we need to hunt for them and we need to dm and we need to target
So whether it's your personal or your business
Yes, it's not easy putting yourself out there, right?
Like it's it's just like when you're dating who wants to walk up to the opposite sex
Or you know and and get turned down. It's hard
It's hard the same in business. It's hard to pitch somebody on something and them say no to you
It's hard, but you have to put yourself out there if you want to grow
Getting comfortable with being uncomfortable is how you will grow as a person and as a business, right?
So I loved what what doug was saying and I just kind of wanted to add my own perspective on it in
Relating it back to like our current market. Yeah, so you want me to go door to door?
I will do that also. Yes, please doug, please doug. I we we all want to go to door to door
Door knocking. Listen people laugh about door knocking, right?
But i'm in real estate as well and there are still people that doorknock in real estate, right?
Like yes, we have all this ai in tech that exists to help us find what properties are the best ones
We should buy and blah blah blah blah blah
But people still drive to neighborhoods and doorknock and are like, hey, are you looking to sell your home?
There's a reason why I don't remember who was saying it before about video versus audio
There's a reason why if you're in sales and if you're doing remote
Every sales manager will say get them on a zoom
Don't just call them because when you can actually look somebody in the eyes, even if it's virtually versus in person
There's a connection that happens when you see the whites of their teeth and they smile at you
There's a connection that happens. So even though we're in this digital world in this like
There is the value in doing a podcast or a video
Or or a zoom call is so much greater than just a voice over the phone
So I love spaces and I love social audio
But it's going to be a long time before something like this
If ever gets to the level of something like a youtube because video is just king
We want to see people we crave human connection
We're supposed to have video soon on spaces supposedly
Yeah, he's not wrong video does create a quicker parasocial relationship with people
Um, so giving people an ad like that and also I think
You know live things where people actually have access now is definitely the the new meta for
Like influencers before it used to be hey, let's communicate
It's a one-to-many relationship as in they're going to broadcast messages out to their fans
And they the fans are either going to like it or they don't like it, right?
And they're going to put it behind a paywall if you want to have like real access to that influencer nowadays
That's why streaming and reacting content on youtube and everything like that works really well
You're sitting there watching your favorite show with one of your favorite creators and then they're responding to
Their chat in real time on live, right?
So that's the thing we actually have to remember is that people just are scared to be like
It might sound crazy to everybody here
Like people who do youtube videos aren't people who some aren't always people who want to be live
They actually want to have their stuff edited
That's why there's like a delay button on rate used to be a delay button on radio and on regular, you know TV broadcasting
They love the delay button just in case they make a mistake and it can be chopped out and they don't lose their entire career
Because they said the wrong thing and they got cancelled and I agree penny. You said that earlier. I believe no one wants to be cancelled
Dude, it's just a it's a crappy situation if there's a way
And i'm just talking here guys
But if there's a way to actually be in a live space, right and then you have your own delay button
Like that would be an interesting thing where you could actually say hey
What I just said don't include that on the recording of this live audio space
Like that might be useful to get people in here and say wow
I just I just said something and I didn't like what I said
I'm gonna push a button that literally clips the last 60 seconds of what I said out of this whatever it is
Your audio and nobody else's like there's I disagree. I want the danger. I want the danger
So you have nothing to lose and celebrities actually do have something to lose
So that's I agree when you're building your brand
You're not trying to be the cmo or the cfo or like coo job somewhere where you actually have to worry about your reputation
You're not the guy that's out there in a you know, a triple-a movie where everybody's like looking at you and going man
You know jimmy is no longer going to be our you know, 20 million dollar celebrity that's being paid for this like movie anymore
He said x y and z on twitter slash x whatever you want to call this platform and
Like you get cancelled and you don't get to work in holly whatever again
And then you actually only have access to like twitter because you get banned from youtube and everywhere else like that still happens guys
This is like a reality that nobody's talking about on spaces right now
This is a reality you couldn't russell bran gets accused of something like that. He did 12 13 years ago
And he's now canceled from youtube. He's canceled from all these places to make money
Like you you can't afford to have that happen if that's where your your income's coming from, you know
But at the same time like it does happen to me the pudgy penguin gaming team like leaders don't like me
They don't want me to spaces and that could have affected me big time because they're connected to all the brains that I work with
Right, and I didn't really do anything wrong. I just annoyed them
That's amazing that you have that self-awareness. I just want to commend you for that
Real quick. Let's go to john. Like let's switch up the voice a little bit. I know john's had his hand up for a minute
Oh, thanks. Uh, no, I was just I wanted to add on to whoever
I was driving so I didn't know who was talking but whoever mentioned that door to door
It's it's actually it still works today and I got to tell you a crazy story how
My brother and I bought our first house
Because of this reason we were just driving around a neighborhood in new jersey
Well, you know, we were thinking about going to real estate agents getting to listings going online
You know looking at the whole thing
But we were driving around just the neighborhoods and then we were like that house looks pretty cool. All right stopped by parked
Walked over saw this old man
And we started talking to the dude and found out that the guy was like in debt
And he needed a little bit of financial assistance
So we ended up making him an offer for a hundred thousand dollars below market price
Today that house is worth over 1.2 million. We bought it for 500k
So, you know, it's it's something to
It's something to to to look into it because like a lot of people forget with this internet age
Going at all these forums going to reddit going into instagram going to twitter spaces
You think this is it but sometimes you have to go back down to to the roots
Because at the end of the day, we're we're dealing with human beings and human beings want personal connections
And you can get a lot done if you know someone face to face
I agree with him 100 and to go back to something lucas said
There's a reason why during the pandemic twitch
Blew up like it hit record numbers
Everybody was going on twitch and was streaming whatever game they were playing or whatever they were doing
Because there was an inner a way to interact with those streamers
Whether it was because you would buy their you know
Like you would save up their tokens and then you could spend their tokens to make them do a funny dance or
You could make them get up and stretch or
Bring their dog over to put on camera
Like I myself was streaming during the pandemic and was doing the same thing and I had you know
Tons of people that would interact with my stream and it was like I have a bunny and they were like bring the bunny on stream
And so to your point lucas, I just wanted to double tap that like the interactiveness of some of this streaming
human connection that we don't get because everything is so distance and that's why platforms
And hopefully x does this but that's why platforms that allow that interaction whether it's youtube or kick or twitch
Are doing so well with the live streaming because people can still have that human interaction
Even though they're not leaving their house
And it's really an end right it's not it's not one platform or another and
I agree with everything that you're saying around streaming and live and having that interaction in the chat, you know video, you know
There's a there's a connection
There's a connection. There's a you know, it's it's a reason why radio is still around right because there's there's an intimacy to
Listening to someone listening to people, you know have this kind of informal discussion back and forth that you know makes
It back to what ashney said earlier
You know that that social media has a superficial and people think they know you well when people hear you on spaces
They get to know you some more in a different way because you're having these informal informal discussions
So yeah, I think it's um, you know
If you want to grow your brand and if you want to grow your audience and if you want to connect
I think you got to do all three
I think you got to do video that you got to do spaces
You got to have the the audio and then you got to have the the live too
So it's it's really if you're serious about it, it's doing all three of them
I think you're right about that
Like I have a twitter space show
I supplement it with the videos
And then i'm also pushing out like a newsletter and doing some other things and and part of it is that I don't know
Exactly what's always going to work the best
But um when you have synergy and you have things that complement each other not only
Um, do you improve your skills?
But you also show people that might want to be part of your community or or watch your show or be part of it
Or beyond your show that you're doing all these things and providing all this value and making yourself look attractive
And showing all the different possibilities of what you can do
Because for me, it's a level of effort if you're showing that you will and can do all those things like I want to invest
My attention into you if that makes sense
Need to create many different types of content
Actually, no sleep. I don't sleep poorly poorly very poorly
Well, also like how do you juggle?
The need to create a lot of content on many different platforms compared to the need to really focus and and switch out like tactics in
order to see results from your content on platforms because I I coached a lot of
Content creators the majority of them being twitch streamers
I've worked directly one-on-one with about 12 000 people and a lot of the people I worked with went on to become like
Really great. Um, a lot of them on, you know, tick tock now have multiple millions of followers and they became actors and
But the ones that that did really well seemed to have a focus that the ones that really struggled
For those in the audience who are listening who maybe are are interested in growing our personal brand
Like how what would you recommend to them in terms of actually growing?
As a creator should they focus on one platform or do they have to start by having lots of different places?
That they're participating
So on top of building the colony I also work for another guy named ryan panetta he's a
Big social influencer in real estate
like 400 000 subscribers on youtube and instagram, etc
And what he has done is he has a podcast
And that's his main one of his main sources of creating content and he uses his podcast
To then create all of his other content
So he's pulling out reels and youtube shorts and tick talks from that podcast that he then repurposes
onto the other platforms like instagram and tick tock and
That's the like that's the core of his evergreen content is whatever he gets from his podcast
And then he creates, you know, some of that, you know, one-off spontaneity stuff
Instagram and tick tock that comes from you know, oh i'm playing golf today. I'm whatever but the the majority of the content for him
The podcast because if he does an hour-long podcast he can easily take 10 to 20 one-minute clips
From that and repurpose it across the other platforms. So I think the important thing is whenever you're
Doing stuff across multiple platforms is that there's number one synergy across what you're doing those platforms and number two
Maximizing your time. So to doug's point you're just not sleeping
right, like you're you're finding a way to use to create content, but in a way that allows you to
Maximize that time and move it across multiple platforms. I don't know if that answers your question or not
So basically you got to be on an outsource. That's what you're essentially getting to to a certain extent
Um, I i've seen ryan stuff
So for example, if you go on his instagram
You almost feel like his instagram is completely bodied just because if you look at just a regular post
You're going to see, you know a couple you know, a hundred and some change as far as likes sometimes less than that
Yet he's got over 400 000 followers
And the reason why I think that's going on is because he's not focusing on posts
He's focusing on reels and his views are really uh, just clips
All his videos have basically clips from his main thing same thing with his youtube channel
Absolutely, but his views are very small in comparison unless there's something big that happens, right?
You're getting 2 000 views for a video you're getting uh, so yeah 2 000 2 000 sometimes they peak to the
18 000 but this is just again this guy the reason why he's successful is not because his content is incredible
It's because he is consistent
And that's the number one key to any platform
You got to show up every single day like the videos that he's posting it might not be, you know groundbreaking
But he's there he's posting at a minimum one video a day on youtube and some days he's getting two of those videos out
And that makes a big difference consistency is everything more than trying to you know
Diversify and be on every platform just be there every single day and actually show up because that's how you get a following
Even with him, you know posting the way that he's posting he's growing over the last 30 days
He's had over 5 000 subs to his uh to his youtube channel
Um just by posting those clips and getting things, you know pushed out there
So if you are serious about creating content and you want to experiment you got two options here you either
Get no sleep and post to more platforms or you pony up and you pay somebody to you know
To clip things up and get those videos
On to more platforms as shorts or as other clips to see if you will find your audience there. Ashley go for it
Yeah, such an interesting conversation. Um
But I had a course for a while that we sent a few people through and one of the things I talked about was the importance
Of diversifying your content across multiple platforms
But I almost feel like if you're a new creator or a smaller creator
Or you might even be able to use this creator that you guys are talking about as an example of this
I think a lot of creators hear that
You need to diversify and so they split their attention across four or five different platforms
And so they end up making some really crucial mistakes when it comes to strategy and tactics
They'll either change out which by the way strategy and tactics are different strategy is the the overarching goal or intent
Of your content like you want to become I don't know an ai the most popular ai news youtuber or you want to become a
Cozy game tiktoker that's you know, super well known
Tactics are the the things that you do in order to achieve the goal
So posting every single day showing up being really consistent. These are tactical things not strategic
So what a lot of small creators do is they really struggle with strategy and tactics?
Where a lot of those initial?
A lot of the mistakes that they make when it comes to strategy they will either change out their strategy way too much
Ray too frequently your strategy should change
I mean very infrequently compared to your tactics is something that you should stick with a strategy for at least a year if not more
And they'll change out their strategy very often
so this means that they'll focus on you know one platform for a couple months and then
They have shiny object syndrome and they'll jump around and say oh, I actually want to you know
Be really popular over here because we see so many different opportunities
and then the the tactical issue that they typically run into is that
They're either so diversified and and jumping around too many platforms where
They aren't paying enough attention to the data and what the the analytics are telling them about what's working for their content
What isn't and so they stick with tactics long term that they shouldn't because they aren't working for them
Or they're not. Uh, I mean kind of the same but they're not switching out their tactics in order to
To to grow and so I find i'm i'm getting to this place now where i'm like, you know what?
I actually don't think diversifying is smart for
Smaller or newer creators. I think that you need to focus on one maybe two platforms initially
And keep your strategy consistent stick with it for at least a year
And then switch out the tactics find the tactics that work to grow you
Build the momentum and then once you've got momentum from thousands or hundreds of thousands of people paying attention to you
That's when you diversify somewhere else build the momentum there and then continue to to do that
Um, and you know outsource things as you need to outsource them
Unless you have a team of people behind you to do the legwork, but gab go for it
No, you're you're good. You got to move us into a little bit of wrap up here
I've got to be on something in just a couple of minutes. I've been loving the conversation. I wanted to let it go as long as I could
Um, just a big thank you across the stage. We have new people showing up
We have people that have been here every single week
These are great spaces to continue having shout out to my guy penny for staying on as co-host throughout. This was awesome
Big thank you to lucas and action ashney meli people are here every week. We got doug dave
Colony, I saw thorf. I was on here sui's on here. John
Just a great panel all around and then of course time this all together is I know he wasn't talking too much today
But of course jason over here on the world the world web 3 account you can see it down there
It's one that says march 8th to 9th again
I'll end with this if you want to take it to the next level remember build your personal brand
But don't forget about the in-person world and what can be accomplished there
Come out and meet us march 8th 9th in orlando
And if you are looking for a nice size discount code just DM me the word conference and I will get that over to you
Asap jason, do you want to throw any comments in if not, you can just uh wave with an emoji
I'll take that as my answer
It's totally cool. Thank you so much for all your support everyone
I woke up really sick this morning and thank you everyone for holding it down
I was listening to all the conversations you guys your insight is just so valuable. I can't even
I just I can't describe in words
It's it's I need to be here more often honestly because you can learn so much
Um, and yeah, if you haven't checked out the world conference.io, please check out the website
Um, like wolf said if you'd like a discount code
Um, I really appreciate all the support everyone and uh, yeah, sorry, it wasn't a big speaker today
My head is spinning and poundings, but um, thank you so much
I really really appreciate all the support everyone and and thank you for all your insights
Perfect big thank you everybody on this panel wishing you a great rest of your day
I do have to hop here. We're gonna be doing a bitcoin space in just a minute or so
Uh on another channel, so if you're interested in bitcoin come follow along dave any final comment on this one
No, this was great. Really really great insight from a nice variety of different folks
So I appreciate you guys coming through and uh, i'm off to run digital identity. Follow me on over to the wolf work three account
Sounds good guys. Enjoy the rest of your day. If you're in more spaces with us, we appreciate it regardless. Have a great one