It's always a good time hanging out with you as well. So I can't wait, you know, and how are you doing as well?
Yeah, dude, I'm doing well. It's actually very GN for me. It's 11 p.m. Here in Tokyo
So I um, we've got a bit of a an international space going today. It's funny
Um, I'm gonna say hey to Bryson next because I was actually just checking out one of your videos and I saw that you were
Reviewing the upcoming Ghibli game and I thought that was so sick. I went to the museum yesterday
So how are you going man? Good to have you here?
Yo, what's going on brother? I'm good. It's actually it's actually quite funny because I'm in Miami
So it's like morning for me
But I'm actually flying to Japan for a week on Sunday to hang out with my cousin for his 30th birthday
So I'm excited to come out to Japan and yeah, I've been thinking very deeply around like changing my content this year
So that video was like the start to something different. But yeah things are good. I'm excited
There's some cool people on the stage people that I've been privy to seeing their content over time
So it's cool to finally get on a chat and talk about something unique and different
I feel like every conversation I'm in is very much like, you know
Speculating not really on tokens but more so like what games are gonna do well and all this shit and more and now it's like
Let's like drop some gems around like the business of web 3 and content creation and all that cool shit
So hopefully we can help some people out
Flooring the floor and sharing it with you is gonna be a lot of fun
Love it. That's exactly what we're here for. So for anyone that's new to the show
this is actually a space that Kalano and I started because we were both passionate about the fact that
That the only path in web 3 isn't just
Farming air drops and like getting into the latest
Whitelists or or any of the stuff that we see on the timeline
There's actually so many opportunities and you guys on stage who have got here on the speaker panel
Exactly who want to speak to to learn about the alpha behind video creation
So next I want to go to gorilla who we've got up here on stage. I'm very inspired by your story
So I'm excited to learn more about it. How are you going man? GM?
What's good? I'm recovering from being sick. So my voice might be a little
Excuse me happy to be here though
And wow, it's it's way worse than I thought it was gonna be happy to be here and excited to talk about some
Dude feel better feel better, but we appreciate you jumping on man
And we're gonna go right next to your partner in crime who I actually just saw on a video
Not only on Twitter, but also you guys collabed on YouTube just a couple days ago. Ash my friend. How are you?
Hey, what's going on? Yeah, man that gorilla guy. He's not sounding too good, bro. Sounds like shit
Yeah, things are good things are definitely going well
I woke up like a solid 15 minutes ago, so I'm ready to ride
I echo the sentiment from Bryson for sure I I
Was thinking about this I was like, okay
like this is gonna be a panel with people that that really put out the same kind of stuff that I do and a lot of
That's video and I know you guys mentioned like everyone's going to Japan. I'm also going to Japan in like three weeks
So it is is Japan gang out here
Dude, uh, Ash, when are you actually in Japan because I've finally enough these I'm on a family trip right now
And I'm coming back at the end of Feb. Do you line up for that?
Uh, I will shoot you a message because I don't actually know my itinerary, but I will let you know
Dude, love it. All right. We're good to get that IRL alpha for anyone that joined the space
Just before we get into it
Also, make sure to like and retweet the room so that we can get some more people in here to hear the alpha
But I reckon let's get straight into it. So I want to start with Bryson
You were very interesting to learn about man because you became
You came into the space as a true gamer, which we actually don't see a whole lot of right now
it feels like everyone's a gaming expert even though they haven't owned a console since a ps2 and
What I really loved is that you were speaking a lot about like
How do we get to the point where we make it about gaming again?
And you came into the space through axi infinity
But what I want to know is what what kept you in web 3 like you came in as a gamer
Yes, actually was awesome, but we've seen a lot of stuff really not live up to the hype
So what what got you so interested and what made you want to stick around for the long haul and really?
Move in and grow into grow into this environment
Yeah, it was interesting because I would say when I got into web 3 like I was very much like I'd heard of topshop
But to me it just didn't make any sense and ironically now it shows that it probably didn't make much sense at least not yet
But what interested me with the axi at the time was like I just was huge into Pokemon like I love Pokemon
And when you tell me like Pokemon on a blockchain, you can sell your Pokemon. It made immediate sense to me as just an entrepreneur
So going through the process of figuring out the Ronin wallet and all that bullshit back then
I was like very much like caught off guard with like the amount of roadblocks and guardrails
But I also saw it as an opportunity like I tried doing gaming content in the past
But I'd almost like taking a hiatus from gaming and at the time I was like working as an engineer
So I was like yo, you know what?
We're just gonna like bullshit after work and play video games
And that's how I like just started streaming again realized that there was a world where like this web 3 gaming world was gonna take off
And as I like did my first six seven eight months in axi, which is like contrary to popular belief
With like most people in the gaming space. They think like you're getting paid for everything
I've never received checks or payments from like axi infinity or sky Mavis to like, you know, make content
I just made it cuz I like the game and I eventually like launched a guild around it
But um as like the years went like the year went on and we got to like I would say
You know, I signed with Vayner Sports as a talent agency
So we work on deals together we go out source deals and they take 20% of any deals
We source but we've sourced like some crazy deals like being able to work with like Lacoste and I heart radio and fortnight
And all these different like various, you know companies outside of web 3
But I realized like very early on like into the guild space
I was like yo, this actually makes no sense because a lot of consumer dollars are going in
But there isn't really much game value being provided in terms of value. That's gonna be like long term
It was just like this continual dangling of the carrot and tokens and there's nothing wrong with tokens
But you can't use reward mechanisms as a as your value prop above like some sort of like mechanism
That is like very inherent to people actually wanting to play the game
you know, we try pivoting the we try pivoting the guild and then eventually we shut it down and return funds to investors because I
didn't believe in the the long-term prospects and I'll look and
What I realized was there's still a space in web 3 gaming where people
Who want to play games and want to like invest in like having a better gaming experience whether that's owning NFTs or tokens
Are going to want to do that
But they're not going to get into web 3 gaming or to make the gaming actually sustainable
they're not going to find it through most people that are just talking about like
Mints NFT mints and token drops on the timeline. I'm like, yeah, that stuff's great
like make your generational wealth
but if like mainstream gaming is gonna have any sort of like connection to web 3 gaming it's gonna happen because
You're just like a dope content creator making content on things that they are also currently interested in
so then you can share with them things that they are that that you were interested in and
but I'll be playing a web 2 game for months and months and months and then I'll go in and like do a deal with
The web 3 game and people actually are very open and receptive to checking out the game because it's like
Oh, this is the content creator who's been I've been watching for months and he hasn't tried to scam me or he hasn't tried to put
Me in any situation that's weird
So I've kind of like gone with the approach of like growing in web 2 to grow web 3 and I'm starting to see success with
It but I do think like YouTube is gonna be a very important piece of that
so I would say like ultimately I stayed in web 3 long term after I would say like the the first gaming bear because I
ownership in video games is important, but I don't believe that most of the current constituency of
Founders do a great job of focusing on building product
That is actually something people are going to want to connect with and resonate with outside of web 3
Like it'll be so many blockchains talking about the tech
But you go on the blockchain and there's not five games that actually look fun and playable
But they're the same blockchains that are like I would say boast about daily active wallets in these things
So from my perspective just to not make this too long-winded
I think that there's going to be an influx of gamers that come in but it's gonna take games and content creators to do it
And that's what like has still had me super bullish on the idea that web 3 gaming could be like super impactful
What's so funny about what you said is one thing that I really love is like you're talking about like games that actually
Resonate with people and for anyone that hasn't seen it Bryson has this amazing video from NFT NYC about a year ago
And I honestly thought it was made more recently because it like applies to the ecosystem that we see right now every single day
And one thing that you spoke about in that video was that feeling you got when you open that?
Pokemon yellow and you put it in your gameboy and you see the Pikachu walking around like these memorable moments that come from games that
Actually resonate on like a really deep level and so I'm I'm super optimistic that we're gonna start to see
Something like that come in web 3 and this is actually a really good segue because you were talking about YouTube you're talking about
Games that resonate with people funnily enough
We while we're on the stage. I just saw that
Gorilla ash and myself just got announced as ambassadors for pixel mods
So that's like live alpha on the on the space itself, which is I feel a beautiful segue
Into let's let's jump over to gorilla
Gorilla you you have such a what I would call like the Dark Knight Rises origin story
When I think of when I was listening to you tell your story on the pinned video on your YouTube
It very much feels like that scene
Where he's trapped in that that prison and he can see the light up above and and everyone's like chanting him on
The difference with you is everyone in your world told you to take the traditional path
They were they were saying go the other way and you're like not I'm obsessed
I'm gonna go do my own thing
What may gave you that grit and that passion and what was your journey into web 3 and creating YouTube content around it?
And you know goosebumps as he said that actually just rewatched the Dark Knight a few days ago
Or the the Dark Knight right or the whole the whole series, but I think it very much was that I was just in this
Hole for and I do still feel that I'm in that hole by the way
Like even though I've you know, I've made money now and I have I I feel I call this my cage
I literally don't leave my house. I left my house twice this month. I got sick both times
Like that's how bad my immune system is with going out
I do still feel that I'm in that hole. I
Don't know. I just I guess when I was younger
So there's two elements, right one is just the ability to work like that. I saw very quickly
That I didn't want to live the nine-to-five life. I didn't want to play that that game of like
you know sucking up to your boss and all that stuff and I saw that you were just a number and
a lot of my friends like their their parents are very successful and
you know, they had nice cars and we would go to all these cool events and and and
They're very hard workers, but they had stuff and I would just and not that my family was not well off
Like my dad has a very good job
But I just told myself like me as I grow up, I know I'm not gonna I'm gonna end up robbing a bank
What when I was young I wanted to either be a SWAT officer or rob banks, by the way
It's a small little alpha for you there
But I knew I was gonna end up like robbing a bank because I wanted money. So it was very financially motivated
And then and I wasn't like lazy like I wanted to work more
I felt like people thought me quitting my job is because I was lazy and I just didn't want to be like a number
I didn't want to do nine to five
Like I wanted to to keep working
But I was at this bank and the app and it closes and then I can't do anything to make money
So I quit that I had dabbled in YouTube
I always knew I wanted to do YouTube, but I was too scared. I would put out some videos
I get one negative comment
I would delete it like I did that multiple times with a few videos one on on
CBDC is actually a central bank digital currencies that I'm actually gonna re-release in the near future, but
Yeah, basically I did eight years of I'm also very stubborn like when I'm set in my ways
I'm either all in or all out like oh
So when I told myself like we're gonna make it at this we did and when I say years
it was like eight years of seven days a week like we we traveled once we went to North South Korea South Korea and
Even there like we made sure to work daily. We're very obsessed with working and getting things done. It just didn't work out
We tried different three different startups, and then I gave I applied to two jobs. I didn't want to
I felt like I was betraying myself, but I kind of I wanted to give in
And and just get a comfy job and just have a salary like we're three guys living in an apartment for two people
My friend was literally sleeping on the car on his bed in the living room like it wasn't a sustainable situation
Especially not at 30 all my friends were buying houses or having kids, and I'm like living with two guys
somebody in the in the living room, and then I gave YouTube a shot and
I just I do that was releasing like I was doing it seven days a week same thing
I did with with the coding which was the job I did before and
Dude it luckily it just worked out. It was right place right time
but which I'll say lucky but lucky is a combination what I forget the the perfect saying, but it's a combination of preparation and
Forget the same, but whatever luck is not just luck right?
It's not just like finding money on the street like you have to be prepared
And then you take advantage of the situation, and I feel that's exactly what I did
My channel was coming up like I wasn't getting views
It took me four months to get to 1k subs and then I discovered NFTs and NFTs is exactly what I had been looking for
I'd put in money to crypto. I'd put in money to stocks. I got lucky like literally lucky. I 5x
Googling what stock do I buy and my family my friends told me like that's not
Investing that's gambling and I and they're like it's 10% a year that you should be looking for I was like no no
And then I found NFTs and I was like yo
This is it like this is my shot the world is speaking to me, and I just went all in I understood it very quickly
I feel my background in playing video games did have a very big effect in that on on helping me understand the market and
Dude, I just went all in same thing and again very financially motivated
I think I'm very open about that and I think there's nothing wrong
But along the way like I love what I'm obsessed with web 3 like I do this all day because I want to and yeah
Dude, it's been quite a journey and the YouTube it was like this perfect culmination of I found something I can grind and I get
To do YouTube which was always a dream of mine
Yeah, I think what's really interesting and before I want to segue into some some data for you for you gorilla
But before we get into that question
Guys, we only have seven a retreat for the space and we somehow have 58 people
So I don't know what's happening, but we need your support. This is an all-star panel
So please re-share the space so we can get more people in and get the alpha from these top G's of the web 3
Food chain, but gorilla, you know I've been following you. I mean I've been in NFTs since Q
For 2021 so I think that's kind of like when you started blowing up. So I've literally been following you
Forever and I think I know your it's now your third apartment since I'm following your videos
So kudos on that first of all, I see you're leveling up each each year
I wanted to give some insights on on your data on YouTube and I think people can learn a lot from that
So just for reference point and you know in September 2021 as you said
You didn't really have much going on and I think in October 2021. It really started to blow up
And I think at the peak you were getting about 2,000 subscribers a week between September and January
Obviously, you know up and down but about 2,000 subscribers a week and about 50,000 40,000
weekly video views gained per week as well during that quarter of
2021 mass quarter of 2021
However, the bear market hit and we all took a hit right and so did your views
So did your weekly subscribers and the reason why I'm pointing that out is because effectively from May 2022
Your channel, you know, you were still just as active in term of content output
But obviously the growth just as stagnated for quite a long time
And I think it took about eight month to grow from 40,000 to 41,000 subscribers
So I personally find that absolutely
Amazing to see how committed you were to the web 3 content creation despite
I'm sure all your friends were telling you you're getting no views anymore
You're you know, your views are down 90% or your subscriber
Growth is down 90% but you never stopped you always produced one two videos a week every single week
And I'm quite curious to hear like what was first of all
How did you manage to stay motivated to do that?
And then what was your I mean, how was how was YouTube dry a business driver for you despite?
I guess having a lower view count but every single person that watched your content was a true hardcore web 3 person
So I'm sure it was maybe a lower view count but a higher quality viewer if that makes sense
So I'm curious to see how that impacted your business and how did you get through that tough?
1918 month of bear market
Yeah, the apartment things funny
And I might have to move again because my landlord selling so if the new people want to move in and I love this place
I spoiled myself. I my rent is too much, but I like this place. I figured one more year
Yeah, dude, I just didn't want to give in and it's funny you brought up the dark night rises cuz I hear Bruce Wayne
Just yelling like you can't give it
That's really how I feel no my friend most of my friends they think I live in the matrix, dude
They have no idea what is going on in web 3
So they you know, they the views and everything they just they think I'm a celebrity and I'm like, dude
I just trade monkey pictures like no, it doesn't matter like nobody recognizes me on the street, you know
Yeah, I just and and web 3 people are super supportive they they would all say exactly what I thought which was when the market comes
Back my consistency is gonna pay off just like the other two youtubers on stage here
That we're gonna be recognized that we didn't leave in the bear and we stayed here
And like I said, like I love the space. I didn't want to leave it. I almost did pivot
I did have moments of weakness where I saw a lot of youtubers go to either AI or go to and they're very successful like champs
Shifted his content a lot for it more like I call it like the Andrew Tate style content. Like it's it's lifestyle content
you know, he's sharing his routine and all the people he's he's interviewing interviewing amazing people and finding out like how they make money or
You know Liam Evans or Brett like they shifted it very much towards AI and starting those kind of businesses
I never wanted to do that just because I'm not an expert in AI
But I did start some secret channels on the side using AI like those shorts
I dabble in a few stuff and I had some business
Ideas with AI that I wanted to pursue and I did partially feel that the amount of time like that
I had to invest in web 3 where you know making the videos talking to people keeping up with my group getting them whitelists it did
Have like it was like this chain
It almost became like this chain where I couldn't leave and I couldn't try other stuff because so much time is invested in this
It was just like a week where I felt that and then I was just like what am I doing?
Like I love I'm doing something. I love
To try something new. I think it's that new feeling that that was getting me like you're starting fresh
It's it's exciting and I was just like man screw this
I I literally like cancelled everything and I just went I doubled down on web 3 despite the views being down
It does kill a bit the motivation like
The the Google trends, you know, your views are gonna go down with the market
So when the markets down your views are gonna go down
But I just accepted that and I told myself, you know, I did eight years of suffering for the future
I'll do the same thing now, like I'm very patient and stubborn
So those helped me very much and I knew it would turn around at one point
It still hasn't by the way
It's I mean I have a lot of demand to join my group and and there's a lot more people buying enough fees now
But it's not like the views are going crazy
My subs aren't going up that much not like the the bull market like in the bull
I got 10k subs once in 28 days right after that that 1k in four months
So it hasn't turned around just yet for crypto people. It has guys like virtual bacon
They are gaining like 30 K a month, but NFTs is still there's still no new people buying NFTs
It's just the same degens exchanging money
Just to jump in I want to quickly get a moment to get ash up here
I feel like we haven't had a chance to hear from you man
First time I saw your no, I was just gonna say the first time I saw your content was one of the most
Memorable skits that I've seen in web 3 so much so that when I told my housemate, I was jumping on a call with you
He was like, is that the in the invisible friends guy?
that was just such a standout piece of content and
It really for me was my first time learning about you following you and understanding your journey
Something that I would love to get a little bit of a background on is not just how you got into web 3
And how you got into content creation around video
But how you evolved that into a community based business model because I know we've got Gorilla on stage who we were all
I'd also love to hear a bit about how you're running your community as well
but ash it's been cool to understand that canto labs is a
Is a paid subscription and this was something that I didn't know was a viable business model
Would you be able to give a little bit of a background into how you started your journey as a creator in this space?
And how you evolved it into this paid community. That is something that I'm sure a lot of creators aspire to create
and I'm gonna try to speed run through this and keep it as brief as possible because I did want to touch on some of
The things that Bryson and Gorilla both said because oddly enough all three of us have a ton in common
When it comes to like how we got here
So the first the very first is that I actually started making YouTube videos back in
2008 like when I was really really young and I didn't really know what I was doing at the time and it was a point when
Like it still was unacceptable to be active on the internet from a lot of parents because the internet was just different
so I was actually super early and I stopped because I was getting made fun of at school and so
There were a couple people that I'd connected with that actually got huge on YouTube because it was just so early and they just didn't
quit so when I when I got to
Like my last last year of college
I started playing fortnight and that was when fortnight like really blew up and I remember I was watching twitch in my
Classroom and I was watching fortnight
I was watching ninja and dr
Lupo and Tim the tap man because they were like some of the biggest streamers at the time and
When I graduated I went home and I was like it's square one. I didn't have a job lined up and
I said to myself like okay, I'm gonna try streaming. I think that this would be cool. So I
Created Ash Robin and then in 2018 up until
2021 I ended up streaming on Twitch for three years and I put in over 3,000 hours and much like Bryson
I became a partnered streamer, which is extremely
extremely difficult to do and he would know that and
And that's like what I spent my time doing while I was working my corporate job
And during that time I was actually making similar skits
To what I did with that invisible friends video
I I actually made some stuff in relation to fortnight and what I used to do is I would post those videos and then I
would add like all the fortnight creators and
like none of them would respond to me ever it was so different because
one thing about web 3 and NFTs and I think is
One of the and I'm not gonna speak for gorilla
but one of the reasons why I didn't really want to quit during the bear market is because when you look at
NFTs and like the whole like web 3 Twitter scene
When you get to a certain point like you can actually you can
When you've connected with everybody it's like you have all the connections
And it's really hard to do that in any other sector
Like if if I wanted to become a musician like do you know how hard it is to get to the top of the music?
industry, it's like almost impossible, but like within web 3 it's really not as
Hard and I think it's just because it's like the community is a little bit more tight-knit and the way that Twitter is and the
Social side. So anyway, I just got into NFTs ended up quitting my job
Got a couple community manager roles
And then I just started posting videos on YouTube and on Twitter and oddly enough
The second video that I ever posted on Twitter was the best video that I've ever posted in my life
Which obviously will be very difficult to to replicate which is the invisible friends like grinding for whitelist video
Which was just like perfect timing
it was just the best like I mean
I loved it and I know a lot of other people do and it's like a timeless classic but
I stopped gaming like around that time and I just focused a lot on
Like NFTs and you know similar to you know, the guys that are up here
like obviously my my views took a hit and I also I never considered like pivoting because I pretty much told myself I
Streamed for three years and I saw the success that I did which was it was okay. It wasn't anything like crazy
Definitely not enough to go full-time. And then I said to myself, okay
Well, I'm gonna dedicate that same amount of time into NFTs and web 3 and see where that takes me
To your question about like the the subscription group, so
There's a lot of people that have come up out of nowhere and they've dropped like alpha groups and they've done NFTs for them
which as we know like most NFTs are a really bad business model and
So in the middle of 2022 I decided to launch like a monthly subscription for my group
which by the way is the same thing that
Crypto gorilla does and the same thing that NFT boy does and so I'm not alone there
what's interesting is that there's not a lot of people that are in web 3 that have a
sustainable business model and
We happen to be some of those people and I don't think it's really spoken about enough because everyone always talks about these NFT
Projects and they're like, well, what's the business model or whatever, but we're actually like some of the people
That have been able to build
Something that is sustainable and you know, it's it's access to our you know
It's our communities and it is hard. It is very very difficult. None of us did it overnight
I've seen a lot of people try and
I think one of the big issues is that like a lot of these creators are kind of doing it for the wrong reasons and
So they aren't seeing a ton a ton of success or they get bored or I've seen so many groups like come and go
So I'll leave it there. Yeah, just a quick follow-up. I'd love to know
What do you think makes it so sticky that you guys are able to maintain these groups for as long as you have?
That's a good question and I would love to hear gorillas thought but I think one one thing about it is
You can subscribe to people on Twitch
And I think the difference there is that when you subscribe to someone on Twitch
You don't really get anything out of it. You kind of just supporting them and I think that within what we do. I think people
realize that we're some of like the bigger creators in the space and
We are able to bring like partnership and whitelist opportunities
So I just think that if you look at it, it's like you can identify us and be like, okay
these guys are are making a lot of content and
Like they are prominent within the space and I want to be a part of their group
Because I think that one they make good content and two because I think that I could get opportunities out of it
And so I think that has honestly a lot to do with it
And I think honestly one thing is I think we're good. We're just good founders, right?
Like we care like the all these other people that are launching these NFTs and stuff like most of them
a lot of them just don't care and
So they'll get a quick bag and then when they realize that they're not gonna make another dime from their collection
Like then they just stop to care and one thing about like the subscription group is it's a business
And so it's just like on a month-to-month basis the more work that is put in the more value that we bring
You know, that's it's sustainable. And so it's just it's a different mindset overall
Yeah, and the great thing is as you guys scale what you're doing
You can actually improve the service as well. Like if you have a bigger idea, you can build on it and you can grow it
Bryson I'd love to know like for someone like myself
streaming as a business is an extremely foreign concept and there might be someone down below that is
Incredible creator that wants to get into that space
What I'd love to know is what is a bit of a breakdown of the actual business of streaming?
What does that look like and how long did it take you before you knew you could do this as a career?
Yeah, so I mean I think for me it like it because I like
Caught lightning in the bottle and became like the guy for for for axi and then the guy for web 3 gaming
Like it didn't take me that long to go from software engineer like full-time to doing web 3
It was like maybe a month and a half two months worth of streaming and I was like at the time in the bull run
I mean, I was averaging like almost 5,000 concurrent a month
Probably I had a top a top 100 stream across all of the world
Not just like not just in North America or just in the niche of like web 3
I was like it top 100 so like it took off very quickly for me
But the first year I would say I didn't do a really great job in monetizing like I was one
I was like being very conscientious of not trying to you know
Take deals and offers from games because back then in 2021 a lot of the games were just cash grabs
They actually there actually weren't many that were actually like fully completely out
but I would say this like the business of streaming is actually quite tough because
My use case is different than a normal streamers use case because the gaming deals are much larger than web 3 in the
Combination of like the exposure you can give web 3 games is different
Then if I was just a complete web 2 gaming streamer like for example
I would say you could probably build a successful business in streaming if you had about a hundred to 150 concurrent now
Normally, you wouldn't be able to go full-time on that number or even sustain full-time in like the web 2 world because like it wouldn't
But if you're like Twitch streaming and web 3 and you can hold an audience of like 120 130 people
You can get some pretty significant deals like under your belt and do a lot with different games
So I would say most of my deal flow actually comes from like creating sponsored content around the games like doing sponsored Twitch streams
Working with games with certain events
I think I'd actually like would love to like one day I'd be able to like do a like paid group
Whether it be like not just gaming but maybe it's like a content group where I'm teaching people like how to actually like scale
their content business and grow quickly
because I do think that like content businesses and businesses that can like be sustainable outside of like
Sponsorship revenue could be very like super I would say sticky and then and super consistent long-term
But most of the most of the deals I do are game related
So I would say the one thing that you can be best at
In an industry of web 3 where most people suck at it is distribution the game suck a distribution
And if you're streaming every day you're getting through to four hours of content
you got to be putting that constant somewhere and not just posting fucking clips because I think that like
People just post their gaming clips and think someone gives a fuck. You're not Nick Mercs. You're not clicks
You're not need shot. You're not any big streamer
So when you just post a gaming clip unless it's like insanely funny
You're gonna be capped in terms of like what you can do because you're not like someone that's super well known or
Something when someone that people resonate with so the best like I would say exposure you can give games is like
Being able to like create sound distribution on you know platforms like YouTube tick-tock
But not as but still like kind of lagging behind but you kind of need to use those distribution platforms to grow your streams
And and and basically funnel people back into the streams
So I would say like the the business of streaming at first for a very long time isn't that scalable?
And if I was just doing web 2 streaming, it probably wouldn't be as sustainable
But if you do get big enough
I mean, I know some I know some streamers like that are doing you know
Two three hundred thousand dollar months just off of like subscriptions on Twitch and to that point
Those are guys who've been streaming for a long time
They built up enough brand value and recognition where people are like hey
I'm willing to support the streamer and pay them five ten twenty bucks a month
Just to get emotes and to hang out in the chat
But that takes a long time to get to it. I think that a lot of people want to do gaming content
But don't realize how difficult streaming is and I think most people actually if you're trying to do gaming content would be much better
like starting a gaming YouTube channel within a certain gaming niche and
basically quadrupling down on that and using that to kind of like build up a
Form of revenue because you can put in so many hours of streaming and see very little payoff if you're not doing the things when you
Are not live to actually grow your audience and that's where a lot of people fail
They'll just go live for four or five hours and be like oh
I'll just wait until someone incredible raids me or until someone basically like gives me my flowers when it's like
99% of people they never make it like that
They just they do it and then they stop doing it
You have to build up those distribution channels or or like you just you get left behind
Because there's so many people like I didn't really even see growth like over a hundred plus concurrent
Until I started going super deep on like tick-tock and YouTube shorts and all these different places
But that is where brand dollars come from. It's not just like hey, I'm live on Twitch to 20 people or five people
It's like yeah, that's a good start
But you really got to focus on how do you get people to how do you market in a way that gets people so interested?
They're willing to watch your stream like a TV show like every single day same time
They're willing to come back kind of like what you guys do for your spaces
So I would say the business is actually quite difficult
But I mean you can do deals and scale and scale up fast if you put the right time in and you find your niche
being the go-to guy for like web 3 gaming content and just like playing the actual games and giving you my feedback on the games and
Then using that to like also understand that games need marketing and distribution beyond just web 3 and if they don't get it the games
Eventually die. So being like almost that bridge connector between the web 2 and web 3 audience
So I know that was like a lot
But I think that if you are in web 3 gaming and you're trying to build an audience
You are wasting your time if you're like at least if you're trying to make just purely gaming content that isn't as speculative
If you're just playing a bunch of web 3 games and hoping people find them randomly like go on YouTube
Find a gaming genre play the main game in that gaming genre and then start talking about web 3 games that are similar to that
Gaming genre and stream and play both and make content on both and you'll find it way easier to integrate those games
Like when you're making content and then your FPS content in web 3 games will start like performing
Pretty good compared to your web 3 your web 2 gaming FPS content because people are already looking for games in that category
So that's kind of like how I've like fashioned my content and also like, you know
Trend writing like you you find a new game
That's like popping off if you can if you can ride the wave if it aligns with your viewership and like you're not too
niched down you can also like catch value off of that, but it really is like a
Combination of like being able to catch lighting in the bottle at the right time
But also being well equipped enough and having enough reps where you can just put out consistent content
It's like and just staying on top of it because you're gonna have some weeks where like like I think
Gorilla was talking about where you like, you know
You look up you like damn I gained like four or five thousand subscribers in a week
And you're gonna have some weeks where you're like a hundred subscribers
Maybe even ten subscribers like the ups and the downs do happen
But it's those who are consistent long-term who find the most success
That's super interesting that you talk about distribution in such a professional way to be honest that a lot of people are doing this
You know for fun shits and gigs and hoping to make some money on the back of it
But you talk about it as you take it as a job, you know, and I really really appreciate that
But I know I've got a follow-up question, but I know actually our hand is up although apparently I can't see it
But apparently your hand is up. So I'll let you
Respond to whatever comments you want to add and I'll put my flow up after
Thank you for giving me the floor there
Yeah, um, so one of my biggest mistakes is that I had when I streamed was exactly what Bryson said
Which is like I was streaming a lot and I was trying to make content on other platforms
But I I didn't really do it enough
I had a couple videos that did really well
But I didn't really think at the time like hey, I need to either hire somebody I was working like
Nine-nine hours a day. So it was really difficult and it's like one of the reasons why I
Really stuck to video content within web 3 is because I said to myself like okay
You don't want somebody to only be able to watch your content when you're live that for that two-hour period
Like you want people to be able to watch your content 24 7
But the real the real hack is to just do both right is to stream and then do the content
So I I agree with that entirely and then another thing and I don't know what Bryson's thought is on this but
within web 3 gaming there's obviously like a lot of different games and
Within like web 2 if you're like pretty much starting it at like 0
It makes a lot of sense to stick with one game like I streamed fortnight for pretty much the entire time that I was
if you switch around like there's certain people that like
If you don't have like an established brand yet
Like they just want to you know
They want to watch like certain games or you know
Maybe they would rather watch like another streamer who plays that certain game if you decide to do something else
so it's like you have to be super super consistent with that over a long period of time and then the last thing that I'll say is
Then Bryson mentioned this as well
Which is like when you were making content like I think a lot of people they just like they think they're the the main character
so they're just like oh people will watch me play stuff, but
you either have to be like entertaining or good and obviously like it really helps to be both but
My thing is that I've seen so many people that have tried
They're like, oh, I want to be like, you know
The like I think people watch me for the gameplay and it's just like unless you're one of like the top top top
players in the world of a certain game like
People are just gonna go watch those those people because they normally stream and so it's like you really have to become
Entertaining enough to where people want to watch your content, which is why I mean, this is different with gaming obviously
But it matters with any con any type of content in general
It's like why the skit content right like it's entertaining like people wanted to watch that stuff
so I just wanted to like touch on those things because I know Bryson said a lot of it, but I
wanted to just double down and also like expand a little bit on it because I think that
there's just like a lot of misconceptions and
It's like these are things that you learn after you've streamed for like thousands of hours
Yeah, I think you make a great point here and the personality shines through the content and it's very you know
I mean there are a thousand people playing fortnight at least everybody on stream
So why would they choose you it's not because if you're not the best the number one on the ranking
Then you need to have something else and I think that's where personality really comes in
I wanted to ask a question to gorilla and you know
Feel free both you and ash and Bryson to chime in on that, but I'm two days yet yesterday
Actually, you posted a tweet which I just pinned and you're basically
Shaming you for selling your your bags effectively when you obviously work hard to get one case for you your community and all that stuff
so I was kind of curious as
What what made you post that in the first place and in general?
How do you deal with backlash as being a very public figure because all your videos obviously have your face
So you're way more doxxed than 99% of the space and I'm pretty sure you I mean I've seen some comments on your YouTube videos
Really disrespectful, you know, so how do you deal with the backlash in general and how do you build resilience to keep going?
Yeah, I guess that I just don't care like that that's all it has to be
I've been since I started my YouTube
I've been very upfront about flipping even most of my content is like the hottest upcoming whitelist
It's like yeah, not to hold for five years, but to flip right?
I'm very I call myself a hyper flipper like and projects don't like that, you know, they always tell me we don't want flippers
And then I'm like, I'm gonna flip your project. Do you still want to and they want a video, right?
So I think they're like, no, no, that's fine. Okay, we want flippers. I
Think and I find that ironic because they're like we don't want flippers. Meanwhile, meanwhile, they're trying to raise like five million dollars
So it's like okay, you want to make five mil, but you're shaming people who want to make 500 like great
And it's not even flippers that should be the issue like you want volume
I was gonna this is one of the tweets like I'm gonna tweet at one point and it's like project
We don't want flippers also project. We're celebrating 1000 East trading volume
Like you need that volume for your project to stand out or else nobody's gonna care about it
You know, how many have you minted something? I had literally zero sales. No because you know, it's not gonna be flippable
I think most people are either lying to themselves or they're they're just pretending like to the market
Like we're all here for money, you know, and if he's in crypto wouldn't be popular if it wasn't profitable
Nobody would care about it. So I'm very upfront about about that aspect of things and
Yeah, I mean I'm not really shamed for flipping
Maybe because I don't care or just you know people understand the game. I also don't like
Pumping dump stuff even in my videos. I say like I bought these at this price
Here's my exit if you pump them if you guys buy because you see this video
I'm gonna dump on you like I've said that many times in my videos and people find that funny
I always get like laughs in the comments. So I just posted that cuz I saw a few people saying like I
always see complaints like oh
Influencers get everything for free and then I'm just like, okay. Well we get things and it's so easy. I'm like cool
So why you become an influencer? They're like, well, it's hard. It takes a lot of work
I'm like, yeah, that's why we get shit for free because it's hard to do and then we bring exposure to projects
There's not a lack of people to give a whitelist to everybody want what wants whitelist for these projects
All right, people lie all the time about how much they love projects. I tell founders all the time
They're like, no, no the reaction to this was super positive
You know, we announced our mint price was 1e and everybody was bullish and I'm like, yeah
They're just saying that cuz they want whitelist, but they're not actually bullish. You'll see and time and time again
It happens where they're like wait, everybody loved us and now they hate us like what's going on
It's cuz yeah, they were lying to your face like people don't
They just say whatever they need to say but back to the shaming thing
I think I saw a few comments like Oh
Influencers should be allowed to sell if they're posting about a project and it's like why like because I have X number of followers
I should you know research projects speak to the teams write a script produce the content edit it post it for you guys
You get to watch it you get to go buy the NFT you get to flip it
I should pay for that NFT and then be locked into it. So I'm literally just working for free
Like I can't take advantage of my own knowledge and experience
But everybody else should like I just find it so weird and then I flipped it like okay
Should collab managers be allowed to flip like if they're handing out these whitelists to their community
shouldn't they be bullish on the project that they're willing to invest for a year and same thing for for anybody in the
audience if you're just like a
Like a whitelist grinder or whatever just like a person enjoying the space like when you like retweet and comment on something in an alphabet
Are you not doing marketing for the project?
Does that not qualify as marketing in which case if you're willing to market for a project should you not be willing to hold it?
Like no, everybody's here to flip
It's up to the project to make me want to hold not for me to hold just because so I just I found the whole situation
ironic and I just think it was it was jealousy like it's just people who are not getting the same kind of opportunities and
I think it going back to the alpha group thing like just to answer that question
I'm kind of going off topic. But yeah, my group is also a monthly paid thing. I know the main thing people want are the
Whitelists that's why during the bear like I'm like, okay, if I want to keep this going I gotta keep hitting whitelists
there were some months when it was rough, but a lot of months we actually did really well and
Yeah, mine's a paid subscription as well. I'm scared to launch an NFT
It's the number one requested thing
But I'm scared that the price would go too high not to be cocky
But I do think the price would go high my main members which over 50% of them like we went down in the bear
Most of them have been with me since October 2021. We're like a family. I know their lives. I know their names
I know their family they like
So that's what I like like we're like this unit and a lot of them have made a shit ton of money like five six
figures some of them just through the group, so I
forget I'm blanking I forget where I was going with that but
Yeah, I think yeah, I do that. I don't know
I just lost my train of thought but going back to the shaming thing like I don't know
Did I feel everybody should just admit why they're here stop?
Stop caring what other people are doing. Like if you think NFTs are bad, dude, go to the shit coin space
99% of people are not saying it's paid calls and their your favorite shit coin caller is being paid six figures on some of these
Calls and it's insane and nobody cares because they're making them money
So people only get mad look at art gobblers the number one witch hunt project. Nobody cared for five months
You could have joined an art contest and gotten whitelist so easy. They weren't even getting enough
Submissions to give out all their whitelists only once it was selling for 12-piece people were freaking out like all these influencers
Selling like dude you put in zero work and now you're complaining. What do you think's gonna happen?
Dude I've been loving that emotes down below because from the radical transparency gorilla
You've got like the the highs and the lows of so many people's emotions in the audience
It's been very awesome to watch a Bryson you had your hand up
Did you have something to add to what gorilla was saying or do you want to jump in with something else?
No, I would have had I think he's completely spot-on like it literally is a space where people want to
Basically, if you're a creator want to watch you go broke and then make money off the backs of you of you and your content
While they would try to watch you go broke. It's like oh so we can make good content that
Helps your game resonate helps you reach new audiences help you like expand
But you want us to either do it for little or no money or expect us to not be able to sell anything
It's like it's a completely ass backwards. So I love what gorillas doing
I actually think it makes the most sense to just be like hey like if I'm in this project and I decide to sell
I'm just gonna sell like in I really don't give a damn who thinks about it or cares about it
Most of my deals aren't token deals
But to that point it gets to a point where you're like as a content creator, but you gotta you gotta live and make money
Too like this isn't just a I'm just doing this for the sake of being Robin Hood and taking from the rich and giving
To the poor. No, it's like it's still a business. Yes, you're passionate about it to a certain extent
But you also see this as a way and to like grow and build wealth and create an opportunity for your family
Beyond what you currently have and if everyone could make gaming content or if everyone could make crypto crypto content or NFT content
They would all be doing it if they felt like it was a sustainable way that for them to create a business model
The reason why they don't and they come to content creators is because to your point
They want to get in for some way shape or form and I think like that whole standard of like
Oh my gosh, like you can't sell or you can't do this. You can't do that. It's like to your point gorilla who gives a shit?
like remember you or your name a year like five ten twenty years from now as long as you're being open honest and transparent and
No one's like and you're not like
Actively scamming anybody. It's like who that who the hell cares if someone's like, oh my god, this guy did this
I remember there was one guy and this is the funniest shit ever
The poly guy who who like I guess he got in trouble for like the writer rips like you go lab stuff
I did like a I did a paid engagement with with you go labs and was like one of their other side team captains
And it wasn't a crazy amount of money. I think I got like well, actually, I mean for what I did
It was it was a good amount of money like for a twitch stream. It was like my biggest whenever I got like
20k for one twitch stream and
This dude was going around for like months like saying you go labs paid Bryce a million dollars to like tweet about you guys
Like dude, I grinded Dookie Dash for fucking tens of thousands like four hours on hours on end to make any money off
That game just like all the other people but because like I have an audience and I decide I want to play Dookie Dash
You know to make money out from the eSports perspective
You got an issue with it when this brother has been scamming people for years
But gets to like get away with it because he doesn't make traditional content. It was just so weird to me
So I do think you get to a point as a content creator where it's like, dude, I gotta eat too
I'm not gonna make it off the backs of my audience
You can make it alongside with me or celebrate with me or grow with me
But I'm not gonna sit here in like be in like be poor making content because some guy
That has a PFP on the Internet's telling me I shouldn't be able to make money selling a white list or an NFT
I mean to the point like I gotta I think it was one of my good friends. He sent me a white list
He sent me a free mint for that for that play Ember project actually a really cool project
But he's like, you know, this is like a thousand dollars. I was like, well, this is a free a thousand dollars
I'm a salad damn right. I sold it
I didn't tweet about it or anything but it's like you could go through like the wallet history and see it
But it's like yes, there are financial incentives like associated with being in the space
No one's working for free. No one's looking to like be in a space to make no money
So I think in everything that is content creation. Yes, there's a passion
But for that passion to have legs and spread and grow into the businesses that like Ash Gorilla and myself
And even you guys that are hosting the space are trying to build it can't happen if you don't have that business
Acumen to get your ass up and go out there and get it every day and get it out the mud because half the time
It's to the point where like no one gives a shit about you until you give people a reason to give a shit about you
Until you're providing some level of value then everybody wants to act like they have like they have been giving a shit
But to the point you got to put the work in every day and you should reap some rewards for that work that you are
Putting in regularly. So just give you your flowers Gorilla because I think you said that eloquently
Yeah, this is some radical transparency. I don't think I've ever seen people be so candid on the stage
I don't know Bryson though. If you've tried paying your rent with the whitelist itself
Might have some success with your landlord. Definitely not mine. I know we'll get to breads this question in a second
But Gorilla do you want to jump in on that?
Yeah, well two things one dude the other side I was so upset I didn't get your team, bro
I got I think Snoop Dogg's son you were giving legit pointers to your people
He was just yelling at us like you got to get the yellow things. I was screaming at my PC, dude
But just to the people don't want to see you make money thing
I have two shorts and the shorts reach a much wider audience, especially on on tick-tock one is I lost 20 can artifact
The other one is I made a hundred K on these monkey pictures, which was a hate beast
Which was like my biggest win ever the the lost money one has way more views
But it also has way more likes compared to the one where I actually made money
It has a ton of dislikes and it's like people because they're not making that money
They're like they're angry or whatever. So they're gonna dislike it and I just I don't know
I've never hit dislike on a video. So I find it's so weird. But yeah people don't want to see you win. It's weird
I mean, there are obviously have a very great audience and a lot of them want to see me win
And they celebrate when I win, but there's like this small sector and it's typically the ones who are allowed
Because you're only gonna actually post a comment when you're it's like high emotion either positive or negative
And yeah, they just they would rather see you lose and see you win. I
Well, I have a question but it has to do with what we were talking about a few minutes ago
I'm not sure who it was by the way. Happy to finally make this space
I'm not sure who was talking but
I'm not I'm sure not the only person who was listening like oh all you have to do is, you know stream a game
Disseminate the content across socials and you'll be successful and
I'm wondering what else has to go into being a successful streamer beside for
grinding out a niche game and
Posting it on YouTube shorts and tick-tock and his ram and you know, there has to be more right
Yeah, so that that's definitely a question for Bryson
This actually leads into really nicely my closing question
So I'm gonna get into my closing question because I want to be super respectful of
Bryce and Gorilla ash and of course my co-host Kelano who've done an amazing job on the stage
my closing question, which is actually a build on breads question is
For people like this has been a space where I actually have never heard some of the things that you guys have been speaking about
In terms of being a video creator and actually building a business around it
For someone who is at the very very beginning of their journey
What is one piece of advice that you guys would each give to them?
So I want to start with you Bryson because that that question was definitely directed your way
There are other inflections around like being a streamer
But like you got to actually get in and do it before you can figure like out like what is your style?
What's your cadence? What do you have that's going to entertain people like for example?
My cousin who just started streaming the other day. He literally like his setups not the best
He literally games in his closet and you can see his girlfriend's clothes around him
So his tagline is number one closet gamer and counter strike and ironically is like second week streaming
He got a raid from Onipixel who averages like 10,000 viewers from having this crazy tagline where to do is just like
He's not playing in his closet and he was exactly playing in his closet
So I think you have to figure out like what your what your thing is, but that happens with like trial and repetition
There's no one that's gonna just like wake up and be like, you know
What I'm gonna start streaming and just jump in and have it all figured out like for me
It was to be honest kind of catching lightning in the bottle in the axes days
But I've always been aligned with knowing how to create content and being able to speak eloquently in streaming
So just being funny and entertaining and I think that like even if you're not funny or entertaining if you can get really good
At a game. I think you have options. It's either you're really damn good
You're funny entertaining or you could be great at bashing games
Like if you look at somebody like moist critical who built his entire career on
YouTube and streaming just talking about how bad games are and how bad founders are and how bad people are
So I think like you kind of got to figure out what that one liner is
What is that one tagline that that like gets people hooked on your thing like granted?
It's kind of different industry
But I'm working on a podcast right now with like in the gaming space and it's supposed to be like me interviewing large gamers
And what I realized like there's no one doing this space or like this podcast
Where you sit down with a like a large gaming creators like the clicks is the jinxies the kaisa knots and you talk about like
What was the like secret ingredients of how they made it big?
So I'm working on a podcast called creator cookbook and the entire tagline is
Sharing the success of your favorite gaming creators by sharing their favorite recipe and it's just them talking about what makes them successful
And ideally I'm gonna be having these sit-downs with them
So you got to figure out what that tagline is or that thing and then you got to like really dive deep into how you
Get people to resonate around it and you're not gonna figure it out by streaming to zero people and then expecting expecting to get a ton
Of insights, but it's the distribution around it because once you see the types of content people like via distribution
They'll start coming back into your stream and you'll be able to get feedback on what people like and dislike
I think like the whole idea of you find a game that you
Can go super super deep on and then you find other content creators that are making similar content that's being successful
But I don't think there's a one-size-fits-all approach to streaming some people wake up and they stream for five six seven years
And and they didn't find success some people can do it in a year or six months
It's just all dependent on kind of like your
Acumen to go out there and fail and figure out like why you're failing or why you're not entertaining or why you're not
Educational or why you're not good at a game and then put something around it
I think if I was giving someone advice
I would say to be honest if you're trying to get into streaming and you don't care about the gamer niche
Go go into fortnight go learn Lego for tonight
Go do a game that has a large ecosystem and make your life a hundred times easier
web 3 web 3 is great and like I found it at like lightning in a bottle like type time
When the actually train was going on and like I was the guy that helped conducted on socials in terms of like creating twitch content
But if you think about it
How many people are gonna be able to do that in a realm where there aren't that many gamers that are actually playing which means?
There's even less gamers watching the streams. So from my perspective
I think you've got to find a game that has a large audience and then also say hey
I'm open to doing web 3 content and incorporate that into your live daily audience and your gaming community is not gonna be like
This is a scam. I mean we played battle plan
We played web 3 like we played tons of games
Parallel and none of my audience that's web 2 that watches me play Counter-Strike is like oh, this is the scam
No, half of them are like either this game looks cool or this game sucks
And if they like the game, they'll come in and start playing
But I think where people really go wrong is they think that like there's this like roadmap to like streaming or YouTube or this thing
I think it's more easy to like figure it out on YouTube
Like if you put me in a room and I was doing a new niche
I would go and figure out where to like people who are performing
What are the top performing YouTube videos and the outlier videos and creating and create niche content around stuff?
That's already working whereas twitch you kind of like got to go Wild West and figure it out
So I would say you just got to get in there and find a game that you think you could enjoy
Stomaching playing for a very long time and focusing on making content there
And if you suck at making entertaining content pivot is something else
Do like interesting insights on games and you can just be like shroud and not talk but just play the game and like
Interact with your audience in a more introverted format like there's there's a type of streamer for every type of viewer
But you got to go out there make content. I
Love it. Also something underrated is that I've only started to learn this recently
There's a lot of people in web 3 that are behind the scenes behind
Creators like they're not even in front of the camera
so if you're not entertaining like find a Bryce and a gorilla and Ash who's on the on the way up and
also like support them in helping them secure business opportunities and everything around that because I
Think we've got some incredibly talented creators on the stage
But these guys have put in their 10,000 hours
And if you're just starting out that also might be an avenue as well
But I really loved everything that you said Bryson and I think
Yeah, it's gonna be super helpful to an emerging creator. And so Ash
I want to I want to hit you next man you as Bryson was talking about catching lightning in a bottle
I've seen you do it multiple times as well
What would your advice be to someone who's just getting started in this market and wants to either become a video creator or build
A business around the content that they're creating just yeah your final thoughts on it
well, the first thing is that it definitely takes a very long time and you have to you have to when you sit down you
Have to say to yourself like I can't look at anybody else because you don't know how much time
Somebody has put in you don't know how much experience they've put in so it's like they might know other people might know stuff
you have to just be willing to
to dedicate like a ton of time to it and then the thing is as you mentioned like video creator in web 3 and it's
Just like oddly enough. It's it's a pretty
It's a it's not a very diluted area. Right? Like there there are opportunities there and
I guess like my thing is that because the web 3
The web 3 side is so much easier to get your footing in
It's like what I would just do is like I would I would go around like I would play the game
like I would GM and I would you know, hop in and try to like join as many spaces as I can and respond to people and
While I was like making those connections. I'd make content
I joined some good communities that would hopefully support me and then I would
Try to just make whatever content it is that like I want to make
but I think one big thing is that like making content just like isn't for everyone and one thing that kind of
Frustrated me a little bit was when six months ago
We had that whole thing where everyone was like if you like everyone was what it was a content creator
Like that's the that was like the meta. It was like it was everybody's making content and that was a whole thing
And it's like you don't see any post about that anymore
Really like maybe sometimes but it's like now all all of the the the content around that was people were just talking about
Becoming content creators and now instead of talking about becoming content creators people are just copy and pasting
Project info from collab managers and posting threads and considering themselves like content creators
Which I mean it is content, but it's also very you're not sticking out
Like it's very it's very similar like everyone's posting the same thing and it's like
How can you go and how can you be different like how how is it if there's a certain piece of information?
How can you make it better and it's like gorilla and myself do that right like whenever there's an upcoming project?
It's like we have a lot of the the similar info, but we're not just you know
Copy pasting like we talked to founders
We try to get as much info as we can and we put it in a format that people don't see as much
I mean I would just like I wouldn't look at what everybody else is doing and say like oh I want to like fit
Into the mold. It's like how can you be different like how can you how can I set myself apart from anybody else?
And when I was making like those skit videos like nobody else did that k money started doing it
right and then like there's been a couple other people like Ashley Duncan like she's she's made skit videos as well, but
Realistically, there's not that many other people that make that kind of content. So it's like when I look at what I've done
Personally, it's like it's not not very overdone, but there is a lot of content within web 3 that is it's kind of played out
Yeah, it's it's really interesting what you were saying particularly about dilution in this space
Around video creation. It feels like there's this arbitrage here where video is so high-effort
And as you said like the content creator meta is burnt out
No one wants to do it. No one's to dive in especially if they're at the beginning of the journey
But I want to I want to pass to gorilla for the final world word also just before I do if you guys have enjoyed the
Space let's make sure that we show these hosts some love these guests some love. They've put in abs and absolute innings and
Absolutely killed it. I've heard so much on this space that I haven't heard in any other space before and that's what we love
With going behind the business of creators
We've also got our next space upcoming in the pin tweet above with Ruthie from surgeons
But gorilla, I want to I want to end with you, man
One thing I love learning about with you is you really have this character trait of obsession and that really shines through in your content
For someone that's on the fence
They're thinking should I get into this space of creating video and going hard as a business opportunity
What what are the sorts of things that someone should reflect on when thinking about whether this might be the right journey for them?
or not, it's it's funnily enough that Bryson Ash almost was saying the like Elon Musk quote of like
If you're if you're wondering about starting a business don't do it like you need to be all in
What would you say someone?
Someone should think about when thinking about whether or not they should get into video creation and that as a business avenue
Yeah, I just want to say a great spaces to dude
I've gotten multiple DMS to tell me how much people have enjoyed this space is so great job guys
The next one should be good as well
Surgeons is crushing it. Um, I say almost the opposite, dude
I would say just try it like I used to I used to do this thing where I wanted everything to be perfect before I started
I've tried to convince so many of my friends were music musicians to
Just play music on YouTube like you want to stand out, you know
Just do it and so they'll like make this one song and then they kind of just get stuck and they post that one song
Like you know, just play guitar like nobody some of the videos I go back to many times
Oh, it's like some dude sitting in his living room like playing as good as long as the audio is good
That's all I care about right? I don't care if he's in a studio like just do it. So when I started my videos
Go watch it, dude. I'm using a $20 webcam. I did buy a decent mic not good
But better than just you know, using my phone or something or like AirPods
And dude, I'm wearing like a tank top in my videos
Like I just the one thing I would ask myself was how do I provide value to my audience?
I think when I looked at so if I go back to I've always wanted to do YouTube, right?
I would obsess over I would watch videos on
analyzing different channels
And what they do to be successful and when I was applying to jobs, I saw there was this one company where I knew the founders
Through a friend that they had a YouTube channel. They were at like 250 followers
They said we're gonna have a hundred K followers by the end of the year the year went by that 264 they gained 14 followers
I rewrote it three times the six page document
Analyzing their entire channel and I sent it to them for free like hey
This is what I think you can do better with your channel because I wanted to work it like work with them
Like you said like some people work behind the scenes. They're not necessarily on camera. That's what I want
I didn't want to be on camera. I was scared
So that's what I wanted to do for them and then that didn't end up
They wanted me to to like edit and stuff, but they they wanted me to just code for them
And I didn't want to I used to be a web dev
I don't want to do that anymore. So I just I had already started my channel. So I was like screw it
I'm just gonna keep going when I started I would just ask myself
How do I provide value like don't care about the views don't care about the money?
You don't care about anything just produce content
You think is gonna help people because you either got to be entertaining or the other side of it for me is educational
I have had ideas for so many shows like I want I have a crazy idea for cooking show
I think I will do one day, but I was like, okay, I'll do crypto tutorials. That's something I know
My friends always ask me how do I buy Bitcoin in Canada?
So I'll teach people how to buy Bitcoin
So I made a few videos but I realized like two things one
There's only so many tutorials I can do like you, you know
Once you know how to buy Bitcoin once you pretty much know how to use all exchanges and the other side was I
Made a couple of token videos, which I can't do most ICOs in Canada
So I really didn't have access so I felt like an imposter and I to this day
I still do get imposter syndrome by the way, but I was like, okay, I can't do that
But I noticed my views went up significantly. I'm like, okay
people just want to know how to make money and then I discovered NFTs and
Then it just boomed from there had I not
You need so you need 1,000 subscribers and 4,000 watch hours to get monetized on YouTube
And I feel that's the moment where YouTube's like, okay
Let's give this kid a shot because now you can make money for them and you're ready
So how do I not done that four months of like no views on my videos?
Just making tutorials about like random exchange, you know, and it's and learning to edit
I had to learn all this stuff on my own. I wouldn't have been ready when when NFTs kicked off
So just just start it like yeah, if you're gonna do like a major business
You need to maybe know that area or whatever
But I would just say everybody waits for like the perfect moment and everything has to be right now
Just do it, especially like YouTube. Nobody cares dude. Put out a video
Nobody's gonna care even if they do like people are so obsessed with themselves. They're gonna comment for
Ten seconds and they're gonna they're gonna go back to their lives. So just get it out there and you know
They always talk about failure. It's not like celebrating like yeah, I failed
It's it's because you tried something and you had that experience and you learned what works and what doesn't work
So you need you need those failures, but you don't need to fail
The better thing is just always winning. But what you need is that experience
So I would say just try it dude
If it's something you're you want to do try it and give it give it your all like always ask yourself
Like is this the best I could have done or could I do better and then you know
Don't necessarily work on the same video for for 12 weeks
Just put it out there and the next one apply what you learned like, okay, this one's gonna be better because X
That's so good, I hope you're not running there cuz it looked like it cut out no, no, I got you
Man, what a great spot to end on and I think that's the most powerful message to take away
Which is like 99% of the comments that I get particularly with people applying for jobs or starting out as a content creator
Is people just taking too long to start and I think for anyone the lesson here on stage is just test the waters
Get involved and make sure that you actually enjoy doing it because if you want to have a long career in this space
You have to enjoy doing it
But I just want to say a massive
Thank you to Bryson Gorilla and Ash for coming out tonight and this morning where you guys are in the world
Kelano my co-host had to jump on a call. He's still hanging out
But he he's out at the moment, but to all the listeners down below
Let's make sure we give these guys a follow give them their flowers. This has been an amazing space
And I look forward to watching you guys and seeing what you do next. I've got
I've definitely got my eyes on every one of you as you continue to grow and evolve as creators
So I can't wait to see what's what's coming up
So thanks again everyone for coming out to the space tonight and this morning if you're on the US and we'll see you guys soon