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♪ Oh, we've gone back with my heart ♪ ♪ Sure that when it keeps blowing ♪ ♪ Nothing's gonna get me scarred ♪ (gentle music)
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♪ When the stars ♪ ♪ Where are you going ♪ ♪ Come back with my heart ♪ ♪ Sure as the wind keeps blowing ♪ ♪ Nothing's gonna keep me star ♪
Hello, hello everybody. Hope everyone's having a great day. Looks like we have a fantastic group in here today. I'm Zandra, the host for the Twitter space, as well as the community manager for Charmverse. So for those of you not familiar, Charm
Versa is a web 3 community platform for managing members coordinating tasks facilitating decisions and holding each other accountable. Members sign in with crypto wallets and gain access via community tokens and NFTs and it brings together onboarding payment management proposals, project trackers and data repositories.
in one place. So if you haven't checked it out, please do so. But not until after this space, because today we are joined by Jennifer Kepo, Web 3 event producer, storyteller, community builder, advisor to Web 3 projects, and all around badass woman of Web 3. So really excited to have her here. Hey Jennifer, how are you?
Hi everyone, thank you so much for showing up on this glorious day and I'm loving all of the, I mean look at all of us. Where I see like a few, I see a few real photos here. I think I love seeing all these communities together. So yeah, great.
great to be here. Thank you so much. Yeah, I'm really excited to chat about what you've been working on, share some of your approach to planning events because you seem to be a master at it, as well as a master storyteller, which is all entwined. So a little backstory listeners, we originally connected during
NFT, NYC, and June 2022. So just over a year ago, or I guess it could have been today a year ago, a mutual friend of ours put together a lunch. We both attended and then we haven't seen each other since, I believe, but I can't believe that was already a year ago.
Yeah, I mean this time that we've all kind of been in the space together, we kind of like, I guess you could say we kind of flirt, we're kind of like the winds, right? We're always moving around each other and seeing each other and then we connect with certain people and then we go and we leave and then we come
back around and we connect again. And so here we are. I think this is how it works in Web 3. And I think this is why I love it so much. It's just all of the way that we kind of dip in and out. And then some of them, you know, reform these relationships that I don't know if we can describe outside of this Web 3 world. I agree. Yeah. As someone that joined, I mean,
I mean, at that point, I was like three weeks into Web 3. Jennifer and the other folks I met up with were so kind to share their experiences and the work they're doing and you were just so encouraging. And I really appreciate that because now I look back at that a year into this.
And that really means a lot to me. And yeah, the relationships are so interesting in this space because you may not be in touch, you know, day to day, month to month, but you're kind of keeping tabs on what people are doing, things are popping up on Twitter. But yeah, it's really nice when you get to reconnect
kind of talk about what you've been working on for the past X amount of time. Another thing I'm noticing is we're all kind of here and people say it's like at the bottom of the bear market right now and the people that are here are really here and they're really building and really for- for- for- for- for- for- for- for- for- for- for- for- for- for- for- for- for- for#
And it's a really different, like, I don't know if it's the Twitter algorithms, which it very well could be, but I'm seeing completely different people pop up that I haven't seen in spaces or, you know, hosting spaces or, you know, just like coming
around and it's become, it's really interesting because I've been kind of exploring and catching the wind of different kind of communities that I hadn't ever noticed before. And so if we are in the bottom of the bear and here we are with all of these fantastic communities, then I feel like these are the communities that are going to
it. And so yeah, it's just a really interesting time. I feel like we could get into it, but I don't want to hijack the space completely. No, but I think that's great to recognize. You know, there are so many communities building in this space, people joining this space. There's
lot of places for education, Web 3 education, which I think is super important. People are talking about how to better onboard people from Web 2 to Web 3 because when I was first joining it was very overwhelming. Just the jargon alone, the language everyone was using.
was overwhelming. And I think people are also starting to realize that you really need to make it a little bit easier and a little less complex to get into this space so we don't scare people off. So I hope we have some new, some people that are new to Web 3 here today and yeah, you know,
That's a lot of what these spaces are about is just learning about different projects, learning about Web 3, breaking down some of the terms as they come up. So with that being said, please don't hesitate to raise your hand, ask questions of me, of Jennifer. Yeah, we'd love to have some engagement.
So, let's dig into what you've been doing. I think it's safe to call you a DGen. And you have a hand in a lot of different projects. But what would you say has been one of the biggest focuses over the past year or two for you?
Yeah, so I think it's like realigning and getting focused in general because you know when I stepped into Web 3 I was pivoting a bit and when I stepped in I
I kind of stepped in as more of like brand narrative and storytelling and then advising and then I kind of lost my
I kind of, I kind of, well, let me just back up here. Let me just back up. So this space can be extremely distracting. And I found myself like really diving into all different aspects of Web 3 from, you know, under, I wanted to understand it all. So I wanted to understand what was happening
with every single coin, every single project, I started getting into like how are these brands communicating their story and how can I advise and how can I be part of it and then I really like this whole last year has been like getting back to what my true talent is where I can add the most value and not
through events and experiences, but through, you know, store gate, store store, store store creating stories through these events and experience and using that, but going back to what I truly am like excited about in the space. So it kind of went on a detour just to learn and then I got back to
to kind of where I feel like I add the most value and probably where I can give you guys the most value in this space as well. I don't know if I answered that, but I guess what you're finding out is yeah, my degen part of me got the best of me and I went down so many rabbit holes. I mean I've got stories of all those rabbit holes, but let's yeah, I'll segue back to
you. We might need to have like a whole nother space to talk about that because I really do agree it is a super distracting space and when you're like I was trying to understand it all my brain just hurt because it's impossible and like you said you go down all these rabbit holes and everything's changing so quickly so
I just, yeah, to be in tune with everything and kind of knowing what's coming up and how this coin works and all that stuff is, that is a lot. Yeah, I mean, honestly, you know, the like the first year and a half I spent on the road living pretty much, I still live out of about two suitcases.
And but I'm mostly in LA now and but I actually just dedicated about a year and a half to being right on the road and being at every single event and making sure that I was working the stages or working with clients and you know doing events
events and I really just got to know the space really well and I felt like that learning curve was like really important to me because I was more invested in and this is where I think it all comes down to is investing in people that you really want to align with. So in the beginning I was meeting everybody and hanging out and going to every single party and
every single side event. And then I started to narrow it down on who do I really want to connect with. And that's when we connected and I really loved our connection because we were sitting at a table, you know, after I did the NYCM, it was like the VIP, you know, NYCM.
see event and I was sitting with gregarious me, you, Rachel, and it was like this table of people that I thought, man, this is going to keep connecting with each one of these people at every single. So my agenda became who do I want to see at this event and spend time with.
And so every event after my relationships got deeper and deeper and deeper and that's where the true trust and collaboration and projects really came to be so that answers the question around about way. Yeah, I'm glad you felt that way like I said I got such a warm welcome and I was super intimidated being
so new to the space. So again, reiterating how welcoming all three of you were and just making me feel like I wasn't out of place because at the time I kind of felt that way. So as far as you living this nomadic lifestyle, essentially, last we spoke, you were
between LA and Miami a lot. I mean, are those kind of your two biggest cities that you find yourself in? Yeah, I am mostly in Los Angeles. I do spend time in Miami, but I think it was more that I was okay.
you know, I actually spent most of my pandemic in Bali and so I spent two years there and when I came back to the US, yeah exactly. So when I came back to the US, it was like I drove right into Web 3 and you know because it's also very big in Southeast Asia.
you know, crypto is very big there and and when I started to get wind of it in Bali, I then came back to the US and so I wasn't really ready to just camp up and like return to my my previous life of Just day in and day out grind, you know, work
Instead, I wanted to just follow what I felt. I wanted to follow where I felt the charm. And I know it's the charm verse here. But that's the truth. I wanted to follow the charm. And I wanted to follow that, you know, coming out of Bali after the pandemic, you're like really in touch with yourself. Believe me, like there's all kinds of stuff happening.
But when you get away from that and you kind of come back here, you get really overwhelmed. The US is very crowded and there's a lot of there's a lot of narratives happening right now. And I really just wanted to say, where do I need to be? Where do I want to go? And I just I just looked at all the events and I just grabbed my suitcase and I went from
event to event to event and I started I gravitated back towards LA actually in this last year a little bit more Dilligently here because you know a lot of the guys I'm working with and events that are being hired are based in LA, but they're in Singapore Vegas Miami
so we go there. So yeah, I mean just to be honest I really like this nomadic lifestyle wasn't one of just I want to be a nomad it was like I wanted to find my true north and I found it and here I am spending most of my time in LA but a lot of times on the road for events. So yeah
I guess that couldn't it. Yeah, that's around about way. Sometimes you need to take those times in your life where you really just check in and follow that charm. And that's what I've been doing. I love that. I love that. And, uh, Bali definitely on my list of places to go. And I cannot imagine the culture shock after being there for a couple of years.
years and then coming back to the States. Well, I got my fire back and you know, being back in the States, you really, you really do get caught up in the narratives happening all around and you know, you start to feel it inside. You're like, you feel upset about this or this and you just want to speak out and I think it's important.
to be part of that, not just dip out. But Web 3 has this common thing I'm noticing is that we're all wanting something different. We're all wanting change. We're all wanting unique formats. We want to work together. We want to collect
We want to build something and we're all in this for these reasons. There's other reasons, obviously. But it was so attractive and it was the most unique place. This is a home.
So like you're with your people, you know, this is the most and it's until the spade I mean we're at a lean place So it's the best time to take advantage of that, you know, absolutely Absolutely, so let's talk about these events that you've been attending that you've been producing
These are VIP Web 3 events that you also weave together with storytelling too. So tell us what some of these events could look like. Like next crypto jam events or crypto Zara's. There's another series.
salon series that I saw. Tell us about some of these and and how you came up with these ideas and maybe yeah how they manifest. Sure. So I think about I've been thinking about events and doing events for the last I don't know 15 years and I've been
And when I go to events and experiences, but when I go to an event and experience and I start to feel desensitized, that's when I know that a format has to be changed.
I'm seeing that a lot right now with summits and conferences. But so I working with the next crypto gem.
You guys, this is the craziest story.
how I got this gig and I'm going to tell you guys I don't talk about the projects as much because they we call them VIP but really they're just they're they're their personal invites so I'm hired to do the event planning and producing but the way it came up
about was I was watching crypto's rs George I am George just on YouTube for the last three years because you know he comes my nerves when the markets are high and you know fluctuating and he does a good job of that and
I saw him ask if anybody was hosting an event or knows of any great event spaces in Miami. And it was in a comment in YouTube and I answered it and I just took it over to email and I just started recommending things and I did a little research because in this space you
have to earn trust and you have to show diligence. And then you have to stop and make sure you don't continue to do that at no cost. So I gave them just enough. I said, hey, you know, here's some great spots. Here's what I think. Here's I also think you should do a cross community event, you know, rather than have it all on you from a budget
perspective and also from an invite perspective. And he said, I said, do you need an event planner, someone to help you plan your event? And he says, well, we'll get back to you. And I didn't hear back from for a little while. And he actually ended up taking some advice, I guess.
And he did some cross community, you know, started getting some partnerships on board and then the next crypto gem who's launching a TV show actually might even be this week to mainstream TV. George is on that show. They contacted me and it was like immediate and they had no idea how
events were going to roll out. They probably thought it was going to be something really easy, but I kind of knew exactly what they needed. I said, "What are the goals? What's the budget?" You know, because event management is a lot about budgeting and trying to stay within a budget but meet the goals. And I also brought all my experience into it and then I created a template for them.
and then just continue to add more value along the way and make it really easy. So this kind of event is an event template where they bring kind of their closest friends, 150 to 200 of their closest friends, you know, that or part
partners or people that are incubating, you know, they're incubators so they bring projects and they use it as a launch pad to at this event. We do it at a really great lounge. We have sort of food, wine, you know, drinks, everything you can
and then really great music. You just hold vibe and then we have a big huge screen for them to do their product announcements and their videos. And these become like a strong networking opportunity for them to really go take their deals to the next level. And I think that's really important to
to do it in a fun environment but also make sure that it's purposeful and there's events or about growth really. How can you grow or how can you create more partnerships? It's about a moment in time where you meet people and you can relax and then you can have real conversation, right? So yeah, that's the
That's how it kind of, the journeys happen. And maybe it's long-winded, but I also think it's really a testament to, you know, answering a comment, taking it to the next stage and then, you know, letting them know you want to work with them. I think we've heard that a lot.
That event template is like that. Pretty much about them meeting up with a lot of people that they want to have investment in or just really bringing those people together. So the template that's for them or is that kind of your template for any event you move forward with? I mean, I would assume it changes
from client to client to some extent or does it change drastically? Well this event template can be there's there's a whole way I approached events I look at them in three phases and this is a story part of it you look at it in the phase
one which is like leading up to it and then the invite process and really making sure that that is seamless and solid and you know you make sure that you have the planning, the programming, everything down so that the client doesn't have to think about
Any of it. The second phase is actually the event itself and what has to happen there so that everybody else can be relaxed and connections can really be made. And then it's the third phase which is post event which is where do you take those connections that you meet from that event and then
I always recommend a breakfast after so that people can take that to the next phase of the event. So then I look at it and I break it down through those three parts and the event template always comes with some creativity around what it is that you're going to actually want to accomplish.
what it is like how do you wow the audience so they're not bored so that it's interesting. And then the, yeah, and then I bring in, I don't want to get too deep into the details at the moment because I don't, I could go into some of the secrets, but let's get, let's, so that event template is kind of like the
VIPs sort of when you want to product launch or project launch template. We also have a salon series which is more like a Twitter space is kind of with music. But in real life where you bring people in for conversation in a more intimate setting. And then, you know, there's a couple other templates, but it's really
about the right template for the right goal and the right people. You just need to evaluate that and it's really important. I think that's where the skill is. Am I going on and on and on? No, no, no.
interesting. No, no, no, no. I can know. I think it's really interesting because I think some people take for granted the absolute skill that goes into planning a well executed event. So people are going to try to plan them themselves to save some money or whatever. But
I think you nailed it. I mean, you want to tell a story and the story that that project wants to tell, right? But you also want it to be fun and purposeful, you know? Like you said, it's about growth and I don't think that always comes to mind. You know, they want to throw a fun event and they want all their friends to be there. But what's it really about
about. What do you really want it to be about after that event happens? So having this template makes sense and then being able to scale it for a larger event or a smaller event and cater it to who you're planning for. But no, I think that definitely makes sense.
something I think a lot of people me included is the post event that's kind of forgotten about. I think by a lot of people who host events the post event is probably a super important part of it. Yeah I mean I think like this is where I use story and everything right we're telling a story
people think, "Oh, we're going to have this great event and everybody's going to talk about this party." And then the next day, the party is just the hangover and the hangover is just forgotten after a cup of coffee and some Advil. But, you know, I mean, we are telling a story and you need to bring that into, like, you need to bring
it from the beginning to all the way to post and then see if you can create it make it linger. So what can you capture at that event to tell another story about that event which is like I always I what part of my formula is I always have
a videographer and I narrate and I tell them what we want to capture. I don't just have them throw, you know, take video and then edit it. I'm like, what is the story that we're telling? Everyone there wasn't here. So that's one of my sort of like superpowers. This is to be able to craft a narrative around, you know, a one to two
two-minute video. And sometimes I have to actually choreograph certain things with the events, the clients. Like, I need you guys to walk down this hall as if there's an entrance. And then I need you to stand here. You know, I just like, I make them show up like 30 minutes before the event to get any video footage that will capture that
thoughtful narrative so that when they're finished with the event, there is something to show for it that tells the listeners and people on Twitter or everywhere else what actually took place. And that story then becomes, it has that extension of that life and then you could keep
And everyone talks about that. You can host a Twitter space to talk about that. It's never just about the event. The event is just about bringing these moments together. And then it's about how can I make this live to the next stage.
So I suggest like I said, you do an event and I'm like, have a breakfast the next morning and at that event that you're at, invite the people that you really want to connect with and say, "Hey, I'm having a breakfast of like 10 people and I'd love for you to be there." And these are people maybe you want to make deals with and just invite them to the breakfast.
stay or just not a big breakfast, not a big budget thing. You just need to constantly be reminded that this event is not just the event is the beginning, not the end. Another great point because I think everyone's looking at that event as the finish line, right?
We made it. It happened. It's over moving on. But there's so much more. Like you said, have the Twitter space. Make that content. Have the video. Show people the kind of events that you're hosting. Make them want more of those. Make them want to be invited to the next one. It's the beginning.
I like that a lot. I think that's a great point. We're all ready getting tips and tricks. I love it. I really, I really, I kind of came from the tech world where events were really like in kind of on the revenue side of the business.
Obviously events were kind of in the old school way. Gosh, I hate to say the word leads, but they were kind of lead to man creation, right? Is it like the old school web 2 way and now it's called like outreach or something else, another word. But you know event was just a way for, you know,
It was really just a spend to help grow business, grow partnerships. And if it's done tactfully and done right, like, yeah. So my template for that is really around, we call them VIPs.
But you know, it's really just invites personal invites, you know, so I don't want to set very important person or exclusive or you know, I know we're in this world of inclusivity, inclusivity or whatever, but you know,
You can only have so many people before the cost get astronomical and these budgets can get really high for just four or five hours in a nice place. Absolutely. Have you seen, I feel like, I don't know if you were at NFT NYC this year, but it felt very different than last year.
Um, with the bear market like last year I was at all of these different events. They were just fairly extravagant tons of people open bar food everywhere. This year did not feel the same. Yeah, I mean, I what I noticed is
This year on a lot of conferences, like the Bitcoin conference, this conference, to Central Con, I mean outside of East Denver, I felt like a lot of the conferences were quite light. And it was pretty evident that
people had a lot less, there was a lot less money to spend. And so what I felt was the smartest thing that a lot of people did was they partnered. Like again, this is why it's so important to like combine like these communities together that have like minds and just
throw something together and really combine resources. Isn't this what the sharing economy is all about? Sharing resources? I feel like I wish I had a bunch of people that also could share a virtual assistant. Then we could all pitch in and pay them. It really is about that.
We're all doing that in Web 3. That's not anything new. But yeah, it was light and we had to rely on some of the partners that had money. I felt like World of Women did a really great job of that as well as they partnered up with Makers Dow and some others.
We just threw events for the community. Or they threw events for the community. I was part of a volunteer organization organizer for that. I got really passionate and I probably lost a lot of you guys. Sorry if I did.
I just know I see that's what I love is having guests that are just passionate about their work and you hear it in their stories and their voice just how they talk about it so don't apologize keep going but you did mention world of women and I wanted to ask you you are a community organizer for them as well
No, actually, I'm not employed by them, but what they've done is, okay, so I invested in a ton of projects, investing, meaning invested in the NFT. So not really invested in a project. I actually became a member of a lot of projects back in 2021. A lot of women's projects too.
you because, you know, I just, I loved the way that we were able to express ourselves without feeling completely, complete idiots and ask any question, no question was a dumb question, that was always a repetitive thing. So these projects, like the one that's, like, there's
There's a few of them that I've really just gotten involved in and world women, you know, they always give it back to the community and they say, "Hey, you know, does anybody want to be a community event organizer for NFT NYC or LA or whatever?" And so we all raised our hands.
and then we got on to another WhatsApp group and just started helping coordinating that. So I'm always going to raise my hand for projects I believe in and I see a few folks on here that have projects that I absolutely love as well. So anyway, yeah, so yeah, that just
They actually were one of the ones that kind of partnered up with another community to host an event. So that's a volunteer role. You just raise your hand, you want to be part of the community, you want to help the community get out there. So you just step in and lend your expertise.
I do that. Yeah, and I do that because I see the value in getting closer to a project and I see the value in that. Absolutely. And also that once again, everything is about earning trust.
Right. Absolutely. I think it is so important everywhere in the world, right? But in this space for sure because, you know, a lot of us want to remain anonymous or, you know, we're just, I think trust is super important and also often
which builds trust. Because you can sell, sell, sell, but it's really important when you're meeting people online, on Twitter spaces, you know, on telegram to really just be authentic and yeah build that trust.
until you can actually go and meet them, IRL, hopefully, at some point. Yeah, so I also, yeah, I have a couple, I want to give a shout out to Project Butterfly, also Anderson, who's, you know, there's a few folks that
I run around with in the crypto space because I believe in what they're doing and I'm not going to show anything. I'm just going to tell you right now that I feel like that's like the magic formula is to get close to the projects and the people that you
really believe in what they're doing. And that's the key to it all. And I think creating events is just a great way to create a space for everyone to come together. You're doing much like right now.
I really appreciate you guys doing this and I really love what you're building sort of the future of work for Web 3 because I'm so tired of all the Web 2 platforms. Well, thank you. I mean, that means a lot. That's absolutely what we want to do. We want to help these
communities to coordinate and collaborate and yeah empower their work in Web 3. So thank you. I appreciate that. We have someone requesting to speak. Are you up for a question? Oh, definitely. Okay.
Alright, in to go, I just gave you permission to speak once you're connected.
All right, Indigo, you are now a speaker. Do you want to ask a question of Jennifer?
I'm not sure. Thank you for bringing me up. I really appreciate it. Lovely to meet you guys. It's my first time joining this space. I just wanted to touch base back to privacy when you was discussing about people being private and
showed in their identities and stuff. Yeah so well I'm not exact first of all you your voice made my heart beat really.
I mean, it's a normal factor for human rights. I'm an advocate for privacy. I'm a co-founder of privacy blockchain. I'm just
to elevate the space around privacy for people that want to participate in keeping them up to themselves basically. Yeah, I mean, I would like to say, I have an opinion about it, but I actually don't know if it's going to, like, answer.
Or if it's just more of a you want to have a quick dialogue and then we could take it offline or somewhere else to Recently I got involved in a project that you know I have my first name and my last name on my Twitter handle like no one does that very much anymore, but I got this Twitter handle back in 2009
or something like that. And then going into Web 3 space, like I feel extremely exposed and vulnerable, and especially with all the scams that happen. And even recently I got involved in a project that I thought had some
really innovative stuff happening with it. And unfortunately, it actually took a side turn and went into a deep dark hole. And my name was right there, like, as not as a part of the project, but just as a follower.
And I was really worried about getting branded. And this was the first time in my life in the last two weeks, three weeks that I thought, "God, I wish I had a, I wish I was anonymous so that I could actually just freely move about and listen to people without being
it as somebody and it was the first time I actually considered that. Now I'm starting to also think about privacy in a lot of different ways. So thanks for bringing that up. I absolutely love and in respect to privacy. I just haven't taken that route yet, but I might consider it.
And to go, did you have anything else to add before we do? I do really appreciate you asking the question. I think it's important to shadow your identity if you want to keep privacy because in the board of blockchain it's very easy for you to get on the wrong end of the stick for people who
like to, uh, duplicated people's identities and tried to scam other people. Uh, I've got many friends who have got a duplicated account, um, messaging, circling messages between friends and stuff. So yeah, I didn't see, yeah, fifth is very common in the space of blockchain. And I think this, there's
nothing wrong with showing new identity and people shouldn't take a look up on it like a criminal matter should be personal perspective of your own human rights and if you want to identify yourself to someone in the future and you feel like the gain of trust is there then that's up to you as a human.
As far as I'm sure, just out in this script and across this space, there's always best to keep your audience to... ...discord it and... ...quit it like that. Yeah, I really appreciate that. Check, burner phone, getting... ...check, uh, new name.
No, I'm just joking. But anyway, um, but I have considered it. Um, and, um, yeah, and I, I think just to bring it back to like, you know, there's like this in real life events where like so many people are online with their anonymous identities and then they go and they meet in real life and they're like, wow, you know, it's
I'm not sure about me if you want to know life and then learn today. No, you don't get to do that. You have to stay right there. You cannot. All right. Thank you Indigo. I really appreciate you coming up and asking a question. And thanks for joining us today.
So I'm curious when did your passion for storytelling begin? Has it always been in you? Is it something you learned honed? I assume it you honed it. Yeah, I have actually, but I think it comes from curiosity and I think
I like to take all the detours. That always leads me to another detour, which leads me to another detour. I also think it comes from the need to express myself in a
in a very different way. So storytelling, yeah, I'm a writer. I've been, you know, done all the level five fiction writing and then I've done some journalism. And I just ultimately like to, I'm in search of like the truth, right? I want to
understand where the truth resonates for me and everybody's different. So everybody has their own version of the truth. But I also see story as like an opportunity to get in the driver's seat of your life because once you actually start to understand that everything we're made up of as humans are
stories that we've created or you know that we identify with and then you start to realize like you could probably change that story or alter that story or change your reality by changing your story. What I mean by that is yeah I think right I think being coming a writer and understanding
like how to be a narrator actually put me in the driver's seat of my life. And I feel like I probably needed that expression early on in my years being a preacher's kid. I really, I like that a lot because I
I don't want to speak for everyone, but I know myself growing up certain points in my life, you kind of have things that happen to you and that becomes your story or so you think or so you make it. And you can change the narrative.
And you can kind of steer your own story and create your own story and it can absolutely change in how you look at it. So I think that's, I think that's really beautiful. Yeah. I use it as a tool and I, you know, whenever I hear like somebody say like what's your story?
or let me tell you my story, I get really like I start to feel like I'm going to yon because I feel like my goal is to really try to try to show people that you can actually tell like pocket stories in two minutes and all you need really is a before and after and show some and and that's really what a lot of I think brand
forget about is just to take people on a story by just making it simple. Before I was in college and I was trying to get a marketing degree and I was lost, I didn't know what to do and I ended up just following everybody. What everybody wanted for me, cut to
10 years later, I threw my blue suit away and I joined an acting class and I said, "Bucket, move to LA." And that's, you know, became part of my path. So you can just see within those two little frames that there was a lot of stuff that happened and I am obviously transcended.
the desire to be corporate. But yeah, stories can be told really quickly and eloquently. That wasn't an eloquent one, but that's just an example. Two frames. Yeah, and that just made me fill in the middle, right? Yeah, there's a lot of us. Because nobody really wants to hear the middle of it.
No, they just want to know what happened and that they can get there too. How does it end? Yeah, and can it yeah, can it work for me too? I like that. So tell me about an event you have coming up that you're pumped for.
Yeah, so I'm really excited about once again like There's the events I produce and I have a hand in the way that they go because of the clients trust me and those are the kind of clients I look for and then I also meet their goals. So the ones coming up
for me right now. Obviously there's the crypto's R.S. since two guys in Las Vegas. That's an invite for their friends only and then some of their communities. And then I have one in Singapore with the next crypto gem. We have some in LA. But what I'm kind of interested in right now is creating
this new format of an event and I wanted to be kind of a listening lounge and I want to see, I want to bring people together in a format where we can actually sort of listen to like obviously have an immersive 360 thing, but I also want them to be able to and I know this is going to sound horrible. I want them to be able to
you know text type like you would in the metaverse and talk but through their phone to the screen so I want to have like a I want to bring an online experience offline and see how that translates and this is just an experimental thing I want to do and I want to collaborate with a few people on doing this. So they be
texting on to a screen that everyone would be able to see but would that be anonymous you would know where it's coming but there would be how that works yeah so let's just say we took a twitter spaces and we brought it into the real life and i want to kind of see that develop i just want to experiment with how we can actually
So we're always looking at how to bring in real life events online and I want to see how to bring an online or a virtual event to real life. And so I want to get really creative with a few people. I need a bit of a mini me kind of a powerhouse, you know, a person that can help me kind of drive this and I really want to experiment with this
event template. So my idea is to appeal to the introverts and the quiet people. I don't, I mean there's so many networking events but I want to bring the quiet people into a space where they can actually speak and they don't do that through
words they do that through other ways and that could be through anonymously doing what they do in the metaverse which is commenting. So it's like a bit of a watch party with the commenting but for the listener generations. Yeah, the people that aren't comfortable like getting up in your face being like, hi, I'm Zandra. What's the
I'm going to be in bags and I want to lay down and let it do things. I want to have a cocktail and I just want to kind of check out the images that are in the 360 dome and I just want to bring this sort of format to life. So I'm looking for people that are actually interested. I don't have a budget for it. I'm looking for someone that wants to kind of experiment with this as well.
Oh, that's really cool. I want to put out there because I really think that we need to speak to the listening generation and I need I want the quiet one. I want to I don't want to just be always with the my type. Yeah, I hear yeah. Yeah, I think that is a great idea listeners. You're interesting.
It's interesting to hit Jennifer up because it sounds like a really great concept for an event. Yeah, I've got it all framed out, but I need some creative minds to kind of see how we can actually bring it to life. Yeah, you mentioned needing a mini me. Do you normally post host these events? Solo? Are you like a one?
one woman show or do you tend to have a team or are the communities lending you some people to help you out? I usually direct it and manage it and then I bring on people as we need them for the event part of it.
Actually, I'm not actually bringing so many people on in the pre or the post. Really it's just for what we need for the event. I'm a kind of a one-woman show, but I have a team of people that meet me at those locations. Are you able to enjoy your own events?
Like, relax, enjoy. Are you kind of just, this is work and I'm on and I just need to make sure everything goes smoothly.
I think as anybody that is facilitating something or orchestrating something for someone else, when you see that that person is just really able to enjoy it, you kind of have it joy for like what you've accomplished. I think it's much more about building
and confidence within myself and with that client that we're doing it together, but I'm just putting them in the spot. I don't enjoy it the way I would if I would rather be working in events and enjoying it in the way that the answer is yes.
I think I get what you're saying, but can you make it to Maine this weekend? Well, I host my family and run that because I feel like today flies by. I'm running around, you know, I have conversations with people, but who knows what they were about and I just feel like so many events
that I host whether it's a party, you know, that's what it is, right? You're running around, you want everyone to be happy. So I was just curious, yeah, but you're more focused on hosting this for a client and making sure that they are able to relax and enjoy and get the most out of it. Yeah, and then, and
When I host my own or do my own events as well, it's the same thing. It's the same thing that happens is I may host it, but I'm so focused on the experience and the journey we're taking people on and making sure that every single transition is really smooth so it's seamless and invisible that I
I don't even realize what's happening. I'm just so in it. So my joy comes through the part I play in somebody else's joy. And I think that that becomes a group thing. And I think that that's natural. And I think people at our fathers and mothers, they could probably understand that.
But you know we are like this with our work to yeah, definitely you enjoy what you do and you want it to be well executed and you work hard to make it that way So yeah, I mean I would just encourage everyone because I know we're going over time and I don't actually bleed into it, but I really I guess I just want to have
one takeaway is, you know, first of all, thanks for giving me the spotlight. I really do love to express myself, but I don't actually, I don't know if everyone's getting any value out of this or not, other than, you know,
you and I are who are all of you in the audience are we're building just a little rapport together and I think that that's one thing that happens when you voice or express yourself or meet people and so anyone that's out there like know that like every time you do that every time you raise your voice it
whether it's received or not received, it's okay, but you are making yourself known and you're just creating a little bit of a connection. All this stuff is about connection, so value those connections, dig deeper in the connections that you really align with, and you know that's all I can say.
events are a great way to do that. So hit me up if you want to talk about any of it or if I just you know if you need to ask any questions. You know that kind of stuff. Yeah definitely listeners definitely head up Jennifer. She's a master of planning events of storytelling
a good person to have in your corner for sure. Jennifer, I'm pumped to have you here. I learned a lot. I feel like I have now this knowledge for going into future events, whether it's hosting family parties or events for charmverse to just keep things in mind. I mean, just certain things
sticking out, like it's not the end, it's the beginning, you know, that event. And I think that's a great piece of advice. I also think, you know, the idea of having that template that you work through, those steps that you work through, also very helpful. So I definitely got something out of it. I'm sure listeners did as well.
We didn't even get to so many questions, but we might have to have you back then. But I really wanted to talk about your passion for storytelling and the events that you're producing because you really are amazing in this space and I'm so happy to share your work with our listeners.
Thanks so much and shout out to my brother-in-law Keith Lockhart played for the braves. Okay, nice nice. Thank you guys. Thank you. Thank you. Well hold on hold on so make sure you click on Jennifer's Make sure you click on Jennifer's PFP give her a follow hit her up with questions
Also check out storystation.co or @storystation on Twitter and yeah just keeping in mind that storytelling is the pillar of everything Jennifer does including Web 3 event the Web 3 events she produces so you know keep maximizing those connections
and yeah, I love it. Thank you so much. You're amazing. You're amazing. So nice to reconnect and I really hope to see you again soon in real life. Alright, let's make it happen. Thank you. I love it. Bye everyone. Thanks for joining us. Have a great rest of your day. Bye.