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Chimpers Blind Boxes: Drop Details & Alpha (Lauching 16th)
Recorded: July 15, 2025 Duration: 1:01:10Space Recording
Short Summary
Chimpers is set to launch a new line of blind box collectibles in partnership with J Corp, aiming to bridge the gap between digital and physical products. With nearly 2 million followers, the project is positioned for significant growth, leveraging community engagement and innovative token rewards.
Full Transcription
Oh Thank you. Thank you. I just want to taste it.
I got the feeling you don't want to wait.
I know that she's more than me, never really long.
I know that she's more than me, never really long.
I feel it. I just want to taste it.
I got the feeling you don't want to wait. I don't let you know what I need.
I don't want to leave.
Oh, you want a body.
Listen to your body.
I want to get naughty.
L.R.
I really like to wait.
Oh, oh, oh.
L.R.
I really like to wait.
Oh, oh, oh. Oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, I don't know.
I love you. I don't know.
Body. Turn it. Thank you. Oh, you want to party? Listen to your party. I want to get naughty. And I really like the way you go.
Oh, oh, oh.
And I really like the way you go.
Oh, oh, oh.
And I really like the way you go. Oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, Good morning on the West Coast and good afternoon on the East Coast, guys.
Welcome.
We got a fun little show today for everyone because we got some amazing announcements
coming from our good friends over at Chimper's.
Appreciate everyone being here.
Appreciate everyone tuning in to hear what we got to say, hear what Chimper's has to
say, and I think we even have some people from Ape Chain that are going to be pulling
up to talk a bit about this incredible announcement.
For those of you who aren't aware, we got Chimper's launching some really, really cool
blind box style collectibles.
I want to let them talk more about it and get more into it, but first, I want it over to the hosts 223 and chimpers how you guys doing today how's everything going
doing awesome i'm on uh ct time actually first but uh thanks for that in the beginning i'm a little tired
not a problem man we're all good i don't know if i cool i guess i'm talking to you right and we
have just the accounts that are hosting right just to make sure that i know who i'm kind of
directing things at yeah i mean look i'm happy to hop in uh anytime to answer any questions i'm sure
insight has a lot of insights there too uh frank as well on the nfc and the tech side so uh you
just ask away and we'll just jump in accordingly beautiful sounds great insight how are you man
it's nice to nice to hear from you how's everything going yeah good good hope um yeah hope you're well too um i'm speaking from
my account chimps is just there hanging hanging at the top so um yeah you know super pumped i think
it's been a really exciting build up and yeah just really you know stoked to to share more news and
look forward to tomorrow.
I'm incredibly excited for it too.
I hadn't heard about this until recently.
And so I feel like kind of talking about what it is,
what it's doing, what it's accomplishing is going to be really exciting. Because, you know, I mean, I'm an OG NFT head.
I'm going to like, just for me, my background,
I've been in NFTs for a long time.
Chimper's is, I saw Chimper's Mint.
I saw the incredible rise that came along with it.
And I'm super happy to see that they're one of the few NFT projects that still have things
that are coming out and debuting, especially something like this, which I think is very
on brand for what Chimper's always has been and always is, you know, trying to accomplish.
Let's dive right into things then.
I say let's not waste any more time.
Insights.
Why don't you give us a quick little i guess summary
for anyone who may not be aware of what exactly has gone down and what your announcement was today
about the chimpers blind boxes what is it why should people be listening and how can they get
involved three simple questions yeah so it's um the first sort of extension of what we've been
building over the past few years with chimpers, obviously, as you mentioned, you was there at the very beginning, pixel art, NFT community and
projects that was born out of Timpers, the artist. And, you know, over the past two years, it's
evolved, you know, through different experiences, activations, and, you know, we've had this crazy
sort of social growth trajectory as we're sort of now entering the Web2 world and have grown our social platforms to almost 2 million followers.
And we've been sort of planting the flag in the ground to sort of make a presence in that space, in the entertainment world, in the brand world, where we can see Chimpers being one of the most loved Chimp IPs.
And we was attending the Vegas Licensing Expo.
We met J Corp and 223, Cole and Franca, all the team there.
And we sort of formulated this partnership to bring Chimpers physicals to life
through various product lines.
And with their sort of network and distribution,
which we'll probably touch on in the space,
it's a really exciting way for us to be able to actually take what has been digital thus far
and bring it to life in physical format to not just Web3,
but also the sort of Web2 social following that we have, the wider world.
And yeah, this blind box format, which is releasing tomorrow.
Everybody will be able to get their hands on it if you signed up for the wait list chimpers get first access and then it will go to a public if it
gets there but it's limited supply it's bridging together um chimpy who's the mascot of our social
media with uh real tech rewards and obviously the ape chain rewards the ape chain crew are here as
well so it's just like you know multi-chain sort of uh
digital to physical experience that really ties everything together um so yeah i think it's
going to be really fun and um excited i mean it's a lot it's a lot of exciting things to look
forward to it gets me really excited because at the end of the day i i don't see many opportunities
to find projects that are doing
these sorts of things yet. It feels like such an obvious move when you take into account, like,
you know, the success we've seen with things like Pudgies or Klinosaurs and even outside of Web3,
the Labubu craze, which I could talk about for ages, you know, where you have stores literally
shutting down because they can't sell any more of them. And I've always been
a big fan of physical collectibles. I was just talking to a company yesterday that's working on
something like this and I was showing off, I collect like vintage video games. That's,
that's my thing that I love to do. And I know that everyone has that sort of thing that they,
that they really enjoy. And so when I see a company like Chimpers expanding into this and
expanding into doing something that is very on brand with
the cute art style and very attractive in that way, but also using the Web3 elements with it.
I think that there's going to be a lot of interest there. And you said that people can get their
hands on them tomorrow. Or is that through your own website? Is that through a marketplace of
some sorts? You can talk more about that. Yeah. And happy for Cole to jump in as well,
but it's all going live via the 223 Shopify storefront.
So the sort of timeline for this release is that Chimper's holders will get
access to it first within the first hour.
It'll then be followed by a wait list.
So over the past week we've been releasing this wait list link
that anybody can sign up to
and that'll give the wait list access tomorrow
after Chimpers Holders.
They'll get pinged on email with the Shopify password
and they'll be able to collect from there.
So yeah, it's open to everybody.
You can still sign up right now.
And yeah, it's all going down via 223.
I guess that's actually one of the questions
I was going to ask is like,
what does the relationship look like
with you guys and 223?
And Cole, jump in here, man.
I want to hear kind of what it was like,
you know, working.
You guys worked already tons of successful IPs
in the past.
And so the experience that you're creating
now with Chimpers,
feel free to talk about it, man.
Jump in here.
Yeah, absolutely.
And yeah, exactly what Jacob said.
This will be releasing through 223's Marketplace.
For those of you who don't know,
it will be a connected marketplace and connected only,
meaning it will be hybrid product, digital, physical.
And, you know, we're really stoked to be launching this
and pioneering this with Chimpers IP.
And just to give you some background on how we got into this,
and even to support emerging digital-first brands to begin with,
because traditionally we do support mature brands
through design, product development, distribution, manufacturing.
That's what we've done for years.
So we've carved out something very special here,
which is basically the innovation arm of our legacy business called J Corp. It's called 223. So Web 2 to Web 3, basically. But
what we're really building here is Web 2.5, especially to start. So yeah, super excited to
kick this off with the Chimpers team because just so you guys understand, traditional licensing
models aren't built to support emerging brands like Chimper's. We really wanted to carve
something out because we believe in the way community-centric, community-first brands
are built. Grassroots, there's still grassroots today, and we think we can harness that and
really start with the new technologies that we're developing in a really special way.
So we're bringing this to Chimper's first, but this is going to span our portfolio of
IP into the future. but it all starts here.
And that's why it's very special. It's incredibly special. I think that that's, that's, that's, that's so important to recognize, like, you know, the, the grassroots and the foundations of what it
is that you, you need to start off with when you're building something that's so huge. Like,
it's so easy to look at the successes that we see in this space and say, damn, like,
why, why, why can't we do that? But think about all the ways that these big companies had to start somewhere.
And we get to go on for hours and hours about that. But especially on the Web 2.5 set of things,
which I love that term because I believe in a big, big future for Web 3. But I also think that
in order to get there, you have to ease into things a lot from the Web 2 side in order to
get people more interested. And that takes time. But finding that happy medium, that mix and that
blend is a perfect avenue for that. We also have on stage one, who I do want to call on, and that takes time. But finding that happy medium, that mix and that blend
is a perfect avenue for that.
We also have on stage Juan
who I do want to call on.
Juan, I know you're from the ApeCoin team,
I believe.
A lot of the things that Chimper's...
Hello, how's it going?
I should ask you.
How's your day, Vin?
How's everything?
How you doing?
No, it's going well.
Glad to be here.
Thanks for the invite.
It's a pleasure.
Nice to meet you, man.
I wanted to talk a bit about Chimper's relationship with ApeCoin on this,
because if I'm not mistaken, the NFC collectibles that are ingrained into the physical side of things are on ApeCoin.
Sorry, ApeChain. Am I correct on that or am I mistaken?
Sorry, go ahead.
That is correct. That is correct. And I can be corrected at any time.
I think one of the things, you know, just kind of the backstory here, and I serve as the CCO here at Ape Chain, but we've been friends with the Chimpers crew for a while.
you know, obviously the founders and just the,
the rabid fan base that they have chimpers.
And I think you were saying in the beginning of the,
the space, how, you know,
there's not many of us who've kind of been OGs and,
and been plugging away and pivoting, growing, reinventing.
But at the same time,
the one thing that chimpers have always stayed true is to their IP.
And, you know, the lore, if you go all the way back, you know,
it started with the Bored Ape Chronicles.
And so there's always been a tie-in to the Bored Apes.
And, you know, that's kind of our kind of family tree as well that, you know,
Ape Chain and ApeCoin has sprouted from.
And so we've stayed close touch with them.
And just, you know, I think as Insight was saying,
just the IP and just the way that they've grown,
not just in Web3, but beyond that.
And for us, we're always thinking of, you know, for ApeChain,
what are some brands that we look at,
we admire from afar and up close.
And there's an opportunity for onboarding.
There's an opportunity to do, I think you're saying that Web 2.5 of that physical and digital use case using great IP.
And one thing that the Chimpers have built is just this amazing like distribution through their IP, through
their social media platforms where they're connecting with a new fan base and connecting
with new consumers in ways that, you know, I think we want to be a part of because they're
part of kind of not only the lore, but we've always been staying close to them.
So I'm here because I'm excited about, you know, Chimpers
and obviously the blind box launch. Well said, man. And it's, it's something that, you know,
has me incredibly excited too. Like it's something I want to get my hands on. I do want to ask you,
since we're talking about the ApeCoin side of things, the ApeCoin raffle, can you talk a bit
about that? Or I guess what it entails, what people like, how people can maybe get involved
in this raffle, what some of the prizes are, sort of stuff yeah insight do you do you mind taking that i mean oh yeah for sure
a little bit but yeah for sure for sure yeah ape coin and the ape chain gang like you say
they run deep within chimpers and yeah i just wanted to call out that you know there's so
many different chains but the culture on Ape Chain is something so unique.
And obviously there's the primate element that, you know, Chimpers did originally sort of stem from the apes.
And we've always had that close connection. But even now, as we're sort of taking this big next step into not just making an awesome experience for Web3,
to not just making an awesome experience for web 3 but stepping into the web 2 space with 223 as
well i think um yeah that sort of synergy with the apes and the primates is something like quite
special being able to do that and yeah obviously with this um the the rewards um that are tied into
it and not just um sort of tap to collect uh collectible cards, which is one of the main purposes. You can tap these
keychains, redeem these collectible cards, which will be on Ape Chain as sort of digital souvenirs
so that anybody can sort of take away that digital element with them. But there's also
some cool prizes. We have a grand prize arcade machine, which has hundreds of games playable.
We've done a few of these in
the past but this time it will be skinned with uh chimpers and ape chain uh branding so that's
a really cool prize that you know someone could possibly win just by tapping the keychain and
there's you know some potential ape coin prizes as well and that's going to be tied in so um a raffle
for that and we also have like a few other goodies as well like
we have some sticker packs uh via ton and telegram so there's a variety of different um things that
brings to life the whole sort of collectible experience it's not just a blind box plush
keychain which in itself is like you know an amazing thing to have as we're like growing.
But it's, you know, this whole sort of tied together experience and it's all powered by the tech from 223.
This portal that, you know, simply by tapping the keychain, you'll be able to enter that and redeem a whole host of different rewards.
So, yeah, it's going to be fun. It's definitely going to be fun when the blind boxes eventually start shipping
out and everybody starts collecting and chasing these rewards.
I think one thing I'll add is like, like all great ideas,
you have to start with something like a simple entry and obviously the blind
box key chain plushie is just so, so great, so easy.
keychain plushie is just so so great so easy uh so on brand and and really kind of uh you know
will compel the collectors uh community to come in and then once they come in that's where we can
have a lot of fun with not only the the prizes and the raffles and some of the um eight pool that
you know we'll we'll add in there. But I think
as it continues to go, you know, these guys are super creative and hopefully we are too,
and we'll, we'll match that creativity and have some more surprise and delight things that will
happen as more and more people come into this wonderful, like storytelling and ecosystem.
I think that's something that is definitely to look forward to. I mean, if you have these like wonderful prizes, it's going to get people excited in any way. I
mean, that's how you attract people. There's going to be all these different ways to get involved in
all these different things to earn just by being like, you know, involved in the ecosystem and a
part of it. So yeah, I think this is a really, really exciting opportunity for anyone maybe who
has been like fading NFTs for a bit, or maybe has been interested to get involved in some other side of things and moreover for anyone who isn't even in
the space like i i'm looking at the just the artwork already and i'm very excited to see the
actual like uh like physical blind box themselves i think they're gonna make great gifts it's the
kind of thing that i mean that's really the main point right it's like like you said that's just a
great gift and i think if people just stop there i think that's still uh that's still a great win but I think for us we're
you know you know kind of quickening and and amplifying kind of what we do obviously on a
space like this most of us here have been in the nft game the web3 world the blockchain conversations
but there are so many who are going to discover just a great
keepsake. And then from there, they're going to be like, oh, there's an actual thing attached to it
where I can go digital now and I can actually, you know, have join a raffle. I can do all these
different things where I think before, you know, we, we try to push people to one direction. Now,
I think we're opening multiple portals for people to come in and providing those avenues goes in my opinion the longest way to bringing people and
getting them involved and excited for you know whatever whatever it is you guys are building
and in any way you start with whatever you have right now with just the blind boxes and the nfc
chips and they're so easy to expand it so easy to get people excited because i know that you guys
have also mentioned things like you know the ton stickers and there's and I I know that especially
working with a company like 223 the possibilities are endless which is um I guess kind of the the
next question I wanted to ask for you guys is is there going to be additional do you guys have
additional physicals in the works or right now are things being started off with just the blind boxes and working on developing out that ecosystem? Yeah, I could jump in here. So in terms of, you know, the merchandising
program, we wanted to start with, you know, hero product and product line that we felt is super
collectible, functional, fun, and accessible to not just Web3, because I think it caters really
well to Web3, the millennial, the Gen Z collector, but also the female millennial who likes to collect, who, you know, uses it as a fashion item, a la la boo boo, and also, you know, would be interested in the digital experience.
That extra layer, which we call the connected experience, is going to come in handy also for powering the Chimper's brand at retail, because this is something we're going to use to growth hack KPIs, not only from a sales standpoint, but all the interactions post-sale.
So you investing or you participating in a drop like this, let's say for Chimpers,
this is like the Genesis. Think about it like your NFT Genesis collection. This is something
that's going to tell a lasting story. Call it your nexus, call it anything you want, but that's
what it's all going to come down to. We're going to know everything that you've purchased when it comes
to Chimper's connected products, and you will be rewarded in the future based on the whole
provenance and proof of ownership on the blockchain. And actually, from a foundational
level, Frisk, I forgot to mention this. Every single connected product, especially all of these
blind box keychains, come with the coa so
an on-chain certificate of authenticity that's how we're going to know so essentially it's an nft
but it's a certificate that says it's from an authorized partner of chimpers which also makes
it available in the future for the metadata to interoperate if we wanted it to so just a little
easter egg there too when When you say like authenticity,
you mean like as in there's going to be more opportunities for people to show
that off?
Like I'm thinking in the realm of like a leaderboard or like an achievement
board, or is it,
or do you have something else that you're going with that direction?
Sorry, I just want to make sure that I'm understanding.
Yeah.
So any product you purchase, well, let's call it,
let's just start with the blind boxes for now.
Sure.
You are going to be able to claim a certificate of authenticity that basically just says,
this product was authorized from 223, which is an official partner of Chimper's.
So you know that it's real.
And it's embedded with the, this is why we use NFC chips and not QR codes.
It's a gated, and it's also used as a gated experience for future activations.
So, and the way we go with NFC chips versus QR is because it is one with the product.
So you can't really detach it.
So whether we're going vinyls or whether we're going plush, it's either like an embroidered
patch or it's something that's melted into the plastic.
It's something that we've developed and we future-proofed.
That's incredible.
I mean, it made show, it reminds me of like the early i'm gonna date myself here
but like the webkins club penguin ages where like you know you had those toys and like sure you
could get like like for example a q barcode you enter in like it comes a little with like a little
number that you like enter in on a website but having it like attached to the actual item it
makes them inseparable it makes it allows the the value to stay with the item,
which actually, I guess I should ask,
does this affect resale at all?
Because a big part of physical collectibles is the flipping side of things.
People go for chases and that sort of stuff.
I don't have to explain that to you guys.
You guys already know that.
Does that mean that there's still an opportunity
to be reselling or, I guess, even re-gifting
these items after they've had the items
in the NFC chip used.
Absolutely. And Frank, I could, I could pass this to you, but we are, if you were to, let's say,
gift your plush and you've already claimed the certificate, the person you gifted that to will
also be able to then claim that certificate and then that will come out of your wallet.
So there's a double tap function for that. So they need the physical in order for you to have the digital, let's say for the long haul.
It's physical first, basically.
Yeah, no, I 100% sorry.
I wasn't sure if Frank was going to jump in here.
Yeah, maybe one thing that I wanted to add is
we've seen a lot of issues when physical collectibles have an NFC chip.
You tap the chip, you get the nft
and that's the end of the story but our function i mean the difference the main difference
from our process is you get the toy you tap the chip and then you click a button saying claim
digital experiences and then you're prompted to tap the toy again, that means that you cannot just send URLs to your friends
and everyone claims the digital experiences or the digital perks,
but you need to have the toy in your hands.
So that's a big, big difference between our NFC chips
and our processors versus the others.
And I feel like that's a big value added shows like, but the tech side
of things, because you, you, you need the actual stuff that like is in your hand
in order to access the full value of the, of the toys and of everything that you have.
It makes me honestly really excited for everything that 223 is working on it,
not only itself, but especially with this partnership, because I think of all the
times I've seen, like I'm walking in my city and I see people have like the boo-boos on their key chain
or crybabies or whatever it is,
sunny angels, smiskies, I could name them forever.
And like, it would mean so much
if there was a way for them
to not only show off in real life,
but show off digitally
because we do live in a digital age.
Let's just be honest here.
And there's a way to have,
and if you can flex that in both realms, I guess the metaverse,
if you want to call it that, and the real physical world.
Yeah, I think it's incredibly powerful and invaluable.
It adds its second layer of excitement for everyone who is trying to show off what it
is that they have and what they own.
This is really cool.
Like I'm, the more I learn about this,
like in real time,
the more I feel FOMO and the more I really want to get involved in,
in having this,
which is,
it gets,
it's,
I feel like it's what everyone should have.
Insight,
I wanted to ask you,
is there any,
what's the word I'm looking for here?
Connectivity,
or I guess overlap with the Genesis Chimpers NFTs and what's going on with
your drop tomorrow?
Yeah, so I think there's obviously, as I mentioned,
there's a gated holders period for Chimpers NFT holders.
They'll come first and yeah,
it will cross over into the waitlist and then public.
So yeah, all you need to do if you want to get prepared for tomorrow is sign up to the waitlist and you should be good to go.
And, yeah, I think from our side, like obviously, as mentioned, the rewards that are tied in, the foundation is 223's portal.
But from that, there's these other connected experiences, the Chimper's Card app where you can redeem those digital souvenir collectibles, which are on Ape Chain, and the various other rewards from Ape Chain, and then the Telegram stickers as well, which is another exciting one.
So, yeah, it's really an exciting sort of moment for us to sort of bring it all together. And yeah, it's, you know, one of those things
I think with Plush, it's the thing that,
as Juan mentioned, you draw it inwards into your life
and it's, you know, something that you can carry with you,
whether it's a gift, whether it's something
that you, you know, collect.
And, you know, from there, this is the sort of centerpiece
of the whole sort of merchandise plan.
And like you also mentioned mentioned like what's to
come like the other collectibles like we see this drop as the sort of unlock experience this is the
proof of evidence that we can then sort of really take forward into you know other formats other
products and into you know more and more different discovery locations because at the end of the day
this is obviously an online drop but
for chimpers our you know main goal is to be discovered in you know the key places of meaning
that fans that follow us on socials you know live and breathe every day whether these are like pop
culture stores like retail spaces you know when you're side by side those names that you mentioned
like smisky or labubu crybabiesies, Miffy, Snoopy, that association
rubbing shoulders with them is exactly where we want to be and obviously it's going to take
time and years to get that level of stature but this is a way to fast track it and really bring
together what Web3 can do which which is fast tracking community growth.
And then with this product series to get that sort of distribution into these places.
So I think that's the big next step for us.
This is the launch tomorrow, which is going to be online for everybody to get involved with.
And I think we can really sort of make a great success story to unlock all of these sort of other channels that
are within, you know, 223's arsenal. And yeah, you know, just continuing the sort of proliferation
of chimpers into these spaces. So it's definitely an exciting moment. Oh man, you said so many
things there that are incredible. And I'm going to relay that into something.
I already know the answer to this question, but I'm going to ask it anyways.
Just because I want to hear your taking.
Juan or Cole, either of you guys can jump in,
but I'm going to ask it specifically to Insight.
On the Chimper side of things,
do you guys have plans for a content vertical revolving around all of this?
With content revolving specifically around um you know the unboxing side
of things or maybe an animation department specifically around chimpers because you'd
mentioned the growth and the opportunity that comes with it taking time i'm a firm believer
in that content drives that but i want to know if you guys have plans for it which i'm gonna assume
is yes but i want to hear you yeah yeah it's like, it's that association of like getting into the right places.
And, you know, whether that's like in real life discovery and like the actual physical places where fans can find us.
And, you know, that sort of word of mouth action starts to sort of come to fruition or whether it's online through our sort of social content channels which
has become this you know real engine and we've really got you know a lot of traction over the
past year we're now sort of you know now collaborating with real world brands as well
through these content collabs so we just did one with molang which is you know one of the
the biggest lifestyle character brands that known in kore in France and have a Netflix series and
we're able to unlock these sorts of opportunities because of the growth that we're having and the IP
and the story that we're building so you know the fans that have watched them as you know a legacy
IP over like 10 years are able to associate you know Chimpers with Molang you know that
inevitably want to explore more about Chpers. So we're sort of
strategizing that sort of digital content collaborations. But yeah, in terms of like the
blind boxes, I'm sure that the world is our oyster at this point, even if it's, you know, through the
portal of 223. And, you know, when you tap your keychain, you know, we could have call to actions
to encourage you to, you know, share things or get involved with giveaways or raffles um so i i do feel that the sort of the word of
mouth and the momentum that can come from like just this one product is will be great and yeah
you know chimpers on the content side uh yeah we're you know so creative and always have lots of fun things that we can definitely do
alongside that i and yeah go ahead go ahead i would oh no i was gonna just answer your question
quickly please yeah yeah yeah the obvious answer is yes like we would we'd love to do more and
more content play uh with chimpers of course i think think Insight was cooking for the last four or five minutes here.
So I don't want to take him off his flow.
But I think when he was saying supercharging this growth through community and IP and also
with these types of partnerships and even on this space, I'm really grateful for this
space because I'm learning even more about 223 as well.
And when you think about what they've been doing and how they're bridging kind of that physical and digital in a way where real world meets digital and now even on chain.
actually able to do is we're building storytelling and and even trust and kind of that bridging of
physical into you know blockchain utility it's great um i think for for ape chain it was it was
a no-brainer just to think about you know i think i mentioned the first first time i talked here was
just about that onboarding but you think about the reach that Chimbers has across all of
their platforms.
I think you guys were at like a couple million or 2 million almost and kind of working all
together, even folks on this call and this space and all of our partners to build a first
kind of huge wave of awareness and traffic because you know we wouldn't want to
drive people to a product that isn't isn't good this is great and so we want to position uh chimpers
as kind of a go-to brand that wants to do true tie-ins to kind of the leveling up of taking
their ip from you know physical to you know content from, you know, physical to, you know,
content that's, you know, I think Frisk, you were saying like animations, storytelling,
you know, shorts, you know, stickers.
I mean, you know, really it is a blank canvas and they're taking all of that white space
and getting really creative with it.
And we're just happy to be part of that.
I do also want to give credit where it's too. I just, I had someone message me and let me know
that Chimpers actually has nearly a million followers on TikTok and nearly a million
followers on Instagram where they post things like animated shorts and all this sort of stuff.
So as far as the content with millions of views, mind you, I just went to 20,
22 million likes. Why have I never seen seen this so I apologize for the negligence
on my end because I wasn't aware of this
but if you want to talk about content verticals
it's right in front of you
it's right there guys
so there you go
you can add something to that if you want
insights to a level
they're kind of a big deal
I can see
I didn't take that question initially as um you not know and I just
went on a full ramble and sorry one I I tend to do that um and just quickly as well I'm I'm wearing
my Ape Chain hoodie that you know what just a bit of backstory as well just totally tangent
um like we was there at Ape Chain, Ape Fest Lisbon last year,
was able to get an Ape Fest hoodie.
So yeah, like you say, like when the question around,
like would we do more and more stuff together?
You know, we're so closely tied with our love for,
not just like the community of Bored Apes,
but Ape Chain, it feels really good to be building alongside them.
And I think, yeah, everybody here on stage is here to really grow for the right reasons.
And yeah, just pleased to be sharing the space with everyone.
I think it's incredible, you know, the fact like there's when companies come together
and work on things, you know,
the synergies tend to bolster things in such a way that you can see just how beautiful
the end product is.
And so I love seeing, you know, an OG team such as the ApeCoin team and Chimpers come
together to create something like this because it gets me excited for all.
I think, Insight, you were talking about how the sky is the limit here like you know
it's gonna take time yes but the sky really is the limit on these sorts of things and especially
with a company like 223 powering all of this like an angle i'm learning so much about what 223 does
in general right now that like it shows that there are endless possibilities it's just a matter of
building the foundation first and starting off on that front um which i guess is is
there's so much we could talk about on that side of things maybe i guess my biggest question for
um anyone on stage right now is was there any inspiration for wanting to do this like was there
like i don't obviously maybe the idea started from somewhere else or maybe you saw like a success
that was going great and you're like hey let's incorporate this into chimpers but was there something that got you really excited and was
like hey i want to try this i want to do this with the ip that we have uh yeah i'll speak to it and
then cole maybe jump in with um some more but i think like for us like the the reason you know
with chimpers i think any product um you know, will work great in terms of, you know, like we have this huge distribution channel and, you know, the IP and the Storytime.
We've done various products over the time. But I think the really cool thing about this is, you know, the craze of like blind boxes right now.
It's, you know, it's not anything new. You know, this has been in Asia for, you know, the past sort of like blind boxes right now it's you know it's not not anything new you know this has been in asia for you know the past sort of decade and it's now sort of translating through to like
the the western markets but um yeah you know there's tons like with chimpers like we truly
do see like what we're creating is this as one said this white space like chimpers could become
the next you know great loved character brand and um i think
the product isn't like the the key sort of driver but it's just more of the vehicle of like bringing
in uh the fans into you know taking chimpers into their life and uh to like nurture that and you
know really um i think that the physical is just the most important thing to get in their hands
um and you know from there like i, like the world is our oyster.
It's just a step-by-step journey
into sort of nurturing that.
But yeah, I think blind boxes are super fun.
It really does lean into the gamification
of not just, you know, the real world
and people fall in love with that aspect.
But in Web3, we're able to add in all of these
sort of interconnected experiences and
the chase and the thrill of, you know, getting those rares. So yeah, I think it's something that
the fans just in the Web2 space will be able to carry forwards. And I think that's probably the
biggest part for us. But yeah, Cole as well, feel free to jump in.
Yeah, yeah. and i think you touched
on a lot of good things there um jacob um or insight but for even for us as 223 uh just
getting into um you know into into this market we were thinking you know from uh you know like
an aerial point of view here it's like what core product format do we think we could really push
the culture forward with?
And even in terms of the thesis of, you know, leading the wave of consumer crypto and onboarding people through physical products, you know, fully abstracted, I've never heard of the blockchain,
but really keeping that, like you said, Jacob, that chase sort of factor super, super prevalent.
So I'll get into some of the gamification layers here and part of the value
cycle that we were looking at. One, the chase factor of getting that rare. And when you're
opening a box, not knowing what you're getting, that's the first layer. If you didn't get a rare,
well, you didn't get a rare, you got a common, you're going to buy more. But now we've sort of
unlocked this experience where even if you've gotten a lot of different commons and you haven't
achieved that rare, there's still a second layer of value on the NFC side
where you could have, whether it's loot,
whether it's a physical claimable,
the possibilities here are endless.
So it's not like you really lock,
I mean, people still want to chase their favorite commons.
Some people even prefer commons to the rares
in terms of aesthetics,
but now we're unlocking more layers of value. And here's where the third layer even comes in.
Even if you do get a common, you don't get a reward, you didn't get your rare,
just by investing or participating in this product line and this ecosystem, like I said before,
it tells a lasting story where once you start to see the Chimper's brand grow, you start to see 223 grow, you're going to be growing with it.
Because we know that you participated in the ecosystem just because of the underlying blockchain technology.
And again, our goal is not to complicate things.
Our goal here is really for Web2 to enjoy these benefits, almost as an Easter egg.
But I think this is going to become the new standard, and this is why we're pushing this so hard.
It already feels like kind of the new standard,
and even outside of just our own little bubble in Web3,
because I like to look at Web3 a lot,
but there's a lot of companies that are doing this sort of thing,
a lot of companies that have been trying to blend
that physical and digital side,
but Web3 feels like it has the right tech to make it happen and make it, I guess, viable is the
right term. I'm not entirely sure how to describe it, but that's kind of how I feel. And I know that,
you know, Cole, you working with 223 and so many other companies to create this sort of thing,
you see the vision, you know, you understand exactly where this is going. And you know that
it's going to like be incredibly successful with the right teams and with the right partners that are doing this.
Um, man, I feel like I've asked like all the, all the, like the, the biggest question here and you
guys have done a great job of answering. Cole, I saw you come off mute. Go ahead, man. Yeah,
no, I was just going to add to that frisk. And you know, the other interesting thing that we,
we were looking at, especially when deciding, you know, what kind of product format we think
would work really well,
and not just in Web3, but generally.
If you look at the adult market, and that's adults that still,
I mean, some of us are considered adults here, right?
We still like to buy toys.
We, you know, still like to, we still love the nostalgia.
We love the act of collecting.
And the adult segment, which spans, you know, 15 to 35, even older, is actually outpacing kids' toys in terms of global markets and market capitalization.
Okay, so that was also really interesting to us. We saw it outpacing over a couple of years ago.
So we were following that closely, and that's why we focused in on the collectibles market for kidults.
When we could have just gone and unlocked something simple for kids based off of, let's say, YouTube shorts or something that's – you're going through a proxy consumer, which is their parents.
We've decided to actually go this route because the market is grossing year over year like crazy.
I love the kidult.
That's great.
Huge segment.
Yeah, when you think about that segment,
I'm just asking because I'm learning this great stuff.
And a lot of that is like the Popmarts and things that we've seen for the last few years,
and it has only gained steam, it seems like.
Is that correct?
Yeah. last few years and it has only gained steam it seems like is that correct yeah i mean it's it's incessantly growing and it's only going to get bigger uh i mean the only generation you know that i've seen that has given up on that might be at this point
uh boomers but i could be wrong i'm still trying to find the right segment that doesn't enjoy collectibles or toys even as they grow old.
But I know all of us listening here, especially if you're in the blockchain space, whether it's NFTs, tokens, etc., you're going to be collecting and you're going to be buying toys for the long haul so this is why i think that's a great yeah that's a great
distinction because i think a lot of times when um you think about ip you know and chimpers you know
some some folks may just kind of say something like hey it's uh it's family friendly and i feel
it does a disservice actually because it's really it's multi-generational and it is something that
as a dad i can i can actually introduce this to my kids or to you know my nephews and nieces but
like this is something that i would want to and i think that's the that's the power of ip and to be
honest there isn't that many of this type of ip in our space that really like kind of move us and obviously
can even attract conversations like this on a, you know, on a Tuesday afternoon, at least for me.
And I think that says a lot. So I love that. I love that idea of intergenerational,
multi-generational IP that now we can bring to bring to the masses.
multi-generational IP that now we can bring to bring to the masses.
Yep. And even if you look at play pattern, right? Like a lot of the things that,
you know, over the years that we focused on, especially for kids is the play pattern and
what kind of interactivity about this toy is going to make it, it's going to make it tick.
You know, what's going to make the kid tell mommy and daddy, I want this thing. Well, now,
even when it comes to physical products,
instead of just a static collectible, which, you know, maybe just, you know, let's say adults love,
now you're coming up with something that actually has digital play pattern in it,
which you could share with your kids. Whether that's, again, you know, airdrops or certain
things that you would enjoy, we would enjoy. There's so many things to be done. And on the,
sorry, on the gaming side
which we touched on a little bit
I don't want to give away too much here but
there's so many things to explore through this
world of NFCs and what we're creating on the tech
side that will be shareable
with your kids
so yeah this is
pan-generational
pan-generational is such an interesting term
I love that I just want to reiterate here just
everything that that i i want to make sure i'm getting i i guess correct and for everyone who's
been maybe joining late in the space or whatever it is um the webc the web3 side of things is meant
to be more on the back end because it's it's so much more seamless it is meant to be like matter
so much more on the back end because the web2 side of things has never been as seamless and so that was the interest with
i guess you guys 223 working with web 3 ips and it's also i guess a lot of your interest in
wanting to bring web 2 ips into web 3 is that correct like that's been the goal this entire
time or or maybe there's like more to it that i'm not i i guess i haven't touched on yet
i mean you know like i said before you know, we're trying to set a new standard.
I believe we are going to set a new standard here.
And part of our, part of our roadmap really is to bring, first of all, web three, web
three more into web two by lending our infrastructure.
Right.
Cause like I said before, uh, traditional licensing models don't, they're not built
to support emerging brands,
or let's call them the coded brands.
Because a lot of these big corps are trying to code the next brand,
but it's not working as well.
I think Web3 is a big disruptor of that.
So our first phase here is we want to bring Web3 into
Web2 by lending our infrastructure that we've had for 70 plus years.
That's number one because first of all, we love their approach, like I said before,
with their grassroots, community-driven, community-centric, and we could really harness
that throughout the whole roadmap, whether it's from D2C into retail, into IRL events,
all these different touch points. We know, like for Chimpers as an example, we're going to bring
the community along for the whole ride, and that's going to be a cornerstone and a foundation to everything we're building into the future to grow the brand.
And when it comes to Web2, I mean, once we future-proof this with some of our emerging brands in our portfolio,
you bet we're going to be bringing Web2 into Web3 from a connected standpoint.
And that's going to be the turning point for everything here.
And that's going to be the turning point for everything here.
So, by the way, we are already having those conversations with our broader portfolio of
brands that we represent.
I'm not going to say exactly who.
We have a pretty big portfolio.
But yeah, you can expect them to go connected pretty soon with 223.
You guys are getting the alpha first here.
You guys are hearing it right now.
There's more coming up.
There's always stuff on the horizon, man.
This is exactly why I love doing this stuff
because you get to hear things first
before they break in the timeline.
No, that's really exciting.
Cool. Thank you for sharing that.
I appreciate it.
Insight, I had a question for you.
There's a grand prize that also is included
in this drop, correct?
Yeah, there is indeed.
There is indeed.
We definitely don't miss a grand prize with
chimpers um there's always something something exciting so yeah i think um like there's that
sort of with chimpers even with this sort of whole drop like we and the sort of brand growth
that we're having we've we've never stripped away the like the foundations of what like make Chimpers unique and relatable and there's still that sort of nostalgic
um feeling within Chimpers and that's why we sort of harnessed the idea of the arcade machine
uh we we've we've released a few previously um so yeah and this is going to be a skinned Chimpers ape chain arcade machine with hundreds of games.
We actually gave one away at the licensing expo in Vegas.
I think when we met you guys, Cole, 223, the arcade machine was there.
And, yeah, it's just this sort of thing that has always been like something that's glued the Chimpers community together so um yeah this is the the grand prize um for the for the drop there'll be
one person that can win that um you know when the the pre-orders go live and shipping begins you
know when they do arrive you'll be able to tap your keychain and uh rip a card back from the
Chimpers collectible card app and on the app, there'll be various sort of cards that you redeem,
but there's also reward cards.
So that could be the ApeCoin reward.
It could be the Natan sticker packs,
or it could be the Arcade Machine grand prize.
So yeah, it's a whole sort of journey of a collectible experience.
As it should be.
And I mean, that's what, I mean, I know the moment I hear a grand prize, my eyes widen.
I'm there rubbing my hands, ready to get involved in whatever it takes to get my hands on whatever it is you guys are doing.
And like you said, Chimper never misses an opportunity to throw one of those your way.
So I'm excited to see that unfold.
I have a question for Juan as well, too. Juan, I don't know,
this isn't your first time with Apechain doing a partnership similar to this, right? Have you
guys done this before? Or is this your first time doing something along these lines?
Yeah, I mean, there are certain parts of this partnership where it has been, I guess, in a way,
a tested and now hopefully tested and tried thesis of ours, which is,
you know, we want to speak to a larger consumer base and we want to onboard people in and onboard
people in a way that is compelling and at the same time not complicated and difficult and so you know we've done that with
you know one of our current partners Alpine on the F1 side and it's like hey how do you take
people who love driving and cars and and kind of the sexiness of that sport and bring them
onto web3 you obviously can't just say on a newsletter or a tweet like, hey, you know, jump onto Ape
Chain. It's like, no, I'm just trying to follow these drivers and these races. Oh, okay. They
care about cars, races, and obviously the locations. And so creating a collectible poster
is an easy way to do that. And so we created a digital collectible poster for every race this year.
And all you do is go and claim it.
And a lot to what Cole was talking about, we're kind of hiding the wires.
It's not complicated.
It's seamless.
It's fluid.
It's part of the natural behavior of a collector.
And that's it.
And underneath it is all of the wires, you know,
and they're creating a wallet,
they're creating a dashboard that's on chain.
And I think that's what we're all here for is like,
how do we now make sure that we've been in this game
for quite a bit?
We want all of our friends and extended people
and fans to join in.
And so I think Chimpers and what obviously 223 is doing
and hopefully how we play a part in that is part of that,
of getting the largest footprint
and people to actually convert and know that, you know,
they're doing cool things on chain without knowing it.
That's the seamless transaction of things, I think,
is by far the most important part here, which makes me really excited to know that companies like Apechain and 223 are powering so much of this.
It gets me very happy and very excited.
I mean, hey, anyone in Web3 should want to see Web3 succeed in all verticals.
So to me, this is something that I am very, very excited to watch grow and continue to expand on.
By the way, this is a great space, Frisk.
You're moderating awesome.
Oh, thank you.
Cole is just giving a master class in just what it means to create not only just IP,
but what they've been obviously building as collectibles and merchandise drops.
Really good stuff.
100%. First of all, appreciate the flowers. Seriously, it means a lot.
I run my own show and I don't get the chance to talk to a lot of, I guess, incredibly talented
people such as you guys. So it's a privilege for me as well, too. I really do appreciate
the opportunity here and moreover the conversation. And I hope everyone in the audience does as well,
too. Speaking of which, we are kind of coming
to the top of the hour here.
I wanted to give a chance
to all of you
to kind of maybe
say any last closing thoughts
or anything you wanted to
maybe tease a bit
or just remark on
and go about,
I don't know,
leaving the audience with
to get them a bit more excited
as we kind of close things out here.
Anyone can go first.
Insight, Juan, Cole,
please jump in.
I'll go first
because I'm going to have the least remarkable thing
to say, I would say, don't miss the waitlist drop tomorrow. And
obviously, you know, go through the whole process and follow
along. Obviously, follow along on chimpers on on their Twitter
handle, and obviouslypeCoin as well
and 223 and this is just the start so excited to be part of this team.
Insight you want to jump in here and not onto that and actually why don't Insight you want to
give people like some times let people know when the drop is happening, what time, where they can go for it, that sort of stuff?
Yeah, for sure. Definitely. Yeah. So I think I'm trying to convert to the US time here. I think so it's 5pm UK time that the Chimpers NFT holders will be able to get access, which is, I believe,
12pm Eastern time EST. And then an hour later later the wait list will open up everybody that's signed
up to the wait list will be able to get access to the store at 1 p.m eastern time uh 6 p.m uk time
and then um depending on that we'll see if it goes further but um yeah i think for us this is you know
one of those moments like we've been building up to this sort of grand sort of release for quite some time.
We've been building up all of the foundations with Chimpers.
And, yeah, it's just a great opportunity to get this out there.
And I think that, you know, over the past few years, Chimpers has been this core collection, but we've always found ways to bring people into the community and have something that they can hold that they feel a part of the brand to and feel a part of the growth and the community, but, you know, allows us to onboard our Web2 fans
and take that next big step into the physical real world
where we can really sort of begin the trajectory
that we know we can have with Chimpers and the IP.
So, yeah, we're just, you know, excited for everyone to get involved.
And whether it's your friends your family um collectors get them all
involved on the wait list get them all involved tomorrow and um yeah you know excited for everyone
to have fun when they do come come into um the the homes and hands of everybody um who who collects
well said man and guys remember it costs nothing to help on that wait list so you guys if you don't
do it you're just sleeping on a missed opportunity that. That's the best thing I can say is you have nothing to lose by jumping on there. Cool. I'll give you the mic next. Anything you want to say on 223? Anything you want to say on the drop? Anything you want to say about Web3 in general? Please go ahead, man.
Did he cut out or is it just me?
No, I don't hear anything.
Okay, I wasn't sure if it was me crapping out or not.
That's fine. Freka, you want to jump in here
instead? Maybe give your take
on anything that's going on
and I guess anything on the drop?
Sure.
It's just I would say that if if your next collectibles don't have NFC chips just don't get them they're they're not worth your money that's
that's all I'm gonna say and I'm really excited for tomorrow and free skewer amazing by the way
it's really cool appreciate the love seriously it means a lot I'm very excited for
tomorrow as well too and Frankie you've now got me looking at all of my collectibles on my desk
right now and wanting to throw them out so I'm I'm a little little little saddened by that but
you know if it's what I have to do it's what I have to do um cool I'll give you one more chance
I don't know if your mic is working now. Oh, man, really?
Damn, I really want to hear from Cole.
That's a shame.
Okay, well, guys, I guess we're going to leave it off on there.
But I appreciate everyone being here and I appreciate everyone tuning in.
I do want to give everyone a reminder.
If you aren't tapped in, make sure you're following all the speakers on stage.
Make sure you're following the Chippers account and the ApeCoin account.
That's where you're going to get all the updates for everything that's going on and more importantly updates for what to
come in the future um and more important and also as well to give the 223 accounts in love they're
hosting the show right now they are one of the biggest like proponents to all of this and bringing
it to life and if you guys want to see whatever if you guys are a fan of what they're cooking right
now it's a good to likely chance they're going to be a fan of what they're cooking in the future
so shout out to them shout out to all the speakers as well to insight juan franca and cole you guys have been amazing to talk to i i
can't stress enough i seriously appreciate all the things that you guys have been able to share
um i guess we'll leave it at that thanks so much for tuning in guys appreciate everyone who's being
here and appreciate everyone who listened to the entire hour we'll catch you guys next time i guess
whenever we uh decide to host a show like this um hold up i think we got cole jumping up to the
space right now cool yeah no frisk i just Hold up. I think we got Cole jumping up to the space right now.
Cole.
Yeah, no, Frisk.
I just wanted to say you were amazing.
Perfect.
We got you.
Super dynamic, man.
Like, I would hop on any time with you.
Didn't know you were this good.
But you just let me know when we're jumping on next.
And honestly, shout out to Chimpers and ApeChain for being such good partners throughout all this.
And that's why I know this is going to work and this is going to be successful, not only for the teams,
but for the broader community here.
So I'm super stoked.
Appreciate all the love, man.
And I'm glad that you were able to,
we were able to get your voice in one last time.
I appreciate everyone being here once again.
I'll say it one last time.
Make sure you follow the speakers.
Make sure you stay tapped in.
The future is in Web3 and it's right in front of you.
Don't miss it.
Take care, everyone.
Have a great rest of your day
and we'll catch you all next time.
I've never told you
I don't care about you
It's not a friend
We should keep around you
I try my best to remove all the dust.
