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Club 3 x The Next Crypto Gem w/ Yat Siu, Brian D. Evans, George, Jett
Recorded: April 11, 2023 Duration: 1:31:45Space Recording
Full Transcription
Transcription by CastingWords
All right, everybody going to get the speakers up and we'll start in a few minutes.
All right.
All right.
All right.
We'll get started in one minute, everybody, getting the rest of the people up here.
All right.
All right.
All right.
All right.
I thought that was an appropriate song to get this started.
If any other speakers could request to speak here, that'll make it easier just to get everybody up.
And we'll get started in one minute.
Okay.
There's Jets.
All right.
All right.
Well, let's get started.
There's a couple others that we'll bring up momentarily.
So, I'm super excited to talk about Club 3 today.
I'm a huge fan of membership clubs myself.
And I think this is something that I've been waiting for for a long time in the space.
So, I'll start with some introductions of the hosts here.
And then we'll get into the main speakers.
So, myself, Brian Evans, most people here, I'm an entrepreneur.
I've been in the space for since about 2015.
Founder of VDE Ventures, which is a Web3 Venture Studio.
Number of projects under it, such as Affinity.xyz, which is a Web3 mastermind group.
We're building a video game called Alpha District.
A number of other projects.
I have with me Jet Tang.
He's the executive producer of The Next Crypto Gem, the first mainstream crypto TV show.
But I'm also a judge in the show.
It's kind of a Dark Tank meets The Apprentice sort of show.
He's also the co-chair of Hourglass Weight.
Hey, Jet.
How's it going?
Good, man.
Excited to talk about Club 3 and the show.
Absolutely.
Fidgetal is with me as well.
Fidgetal has the best Twitter bio, a lawyer-turned-Web3-semi-DGEN.
Fidgetal, how's it going?
I'm good.
I'll let you know I didn't write my function, dude.
That's awesome.
And our main guest today, of course, I feel like the man that needs no introduction,
that I literally see everywhere at all these events.
I don't know how you do it yet.
But he's the chairman and co-founder of Animoca Brands.
How are you doing?
Great.
Pleasure to be here.
It's the benefit of being virtual.
Absolutely.
Absolutely.
You know, we also have George here, Cryptos Are Us.
George is also a judge on the next Crypto Gem.
He's got a really good YouTube channel, Crypto.
And what's awesome about that is, you know, he's not the highest subscribed channel,
but he's got the most views on his show.
So it really shows that his engagement is there.
So it's definitely a solid channel to check out if you're not already.
And George, I just noticed, is not up here.
Let's invite him.
George, there you go.
How are you doing?
I'm really glad to learn more about Animoca.
I spoke to Yat a couple of years ago.
We did an interview and I was just super impressed back then, even more impressed now.
But also, I think being part of the Crypto Gem or the next Crypto Gem really opened up my eyes in terms of where the industry is heading to.
So I'm really excited.
Awesome.
Thanks for being here.
Also, we have Giovanni.
He's the president of Earl Enterprises, which is the owner of Planet Hollywood.
How are you doing, Giovanni?
Good, good.
How's everybody doing?
Again, quick correction there.
So I'm the president of Earl Enterprises, but Robert Earl is the founder and we can get a little bit more into that as we kind of go through the club and what we have envisioned.
Apologies.
Yes, yes, that's right.
You have that right here.
Also, we have Chris Lamb.
Chris, if you can request to speak, I will bring you up.
Or if you want to use the Club Story account.
Oh, there we are.
No, I'm right here.
Hey, everyone, GM, GM, nice to meet you all.
Very glad to be here.
We're talking about Club 3 here today.
Hello?
Yeah, we can hear you.
Yeah.
Oh, yeah.
Yeah, so I'm the project manager here at Planet Hollywood, at Meta Hollywood.
So we've got two products and Club 3 is going to be one of our mainstream ones.
So very glad to be talking about it here today.
Excellent, excellent.
And I will probably bring up some other speakers later, but I really want to focus on Club 3 for this initial portion.
So, yeah, I'm going to fire it off to you.
What I want to, you know, what I'm curious is the structure of Club 3, Animoca's vision behind this, and how this venture, you know, is backed by Planet Hollywood and Animoca.
All right, thanks for the question.
So, I mean, I think, first of all, just quickly on the structure, Club 3 is basically a Meta Hollywood product, which is a joint venture, basically, between ourselves and Planet Hollywood.
And, you know, depending on which generation you're in, for, you know, people who are slightly older, like myself, you know, we have fond memories of Planet Hollywood, and we do know them still today, obviously.
But, you know, they're basically experts when it comes to hospitality, sort of, you know, the kind of, let's call it physical spaces where, you know, basically people connect.
And, you know, for those of you who may not know that much about Animoca brands, one of the main areas that we've always been pushing and that we always believed was going to drive mass adoption in the space was going to be culture, right?
And that's also why we focus so heavily on NFTs.
We describe NFTs as these stores of digital culture, and culture is really what makes the world go round.
You know, if you think about everything that you buy, everything you do, you know, your personal identity, all the things that speak of who you are and the friends you make and the places you live in are all about culture.
And Planet Hollywood definitely is a group that understands that part, you know, deeply well, particularly when it comes to physical spaces, with the first place actually being also in the center of, I would say, or one of the main centers of global culture, which is, you know, Los Angeles, right?
Hence, Hollywood.
And, you know, the core of the business really is to sort of help bring mass adoption for people who are curious about the world of Web3, NFTs, digital property rights, and so on, but don't really understand it.
There's no place today where people who don't know much about Web3 can actually come in and learn about it and interact with people who are from the space.
You see this problem when you go to conferences where, you know, we go to an NFT conference.
For all of you who have been to several of these sort of NFT or Web3 conferences, it's full of energy.
Everyone's really excited about everything.
Everyone's like, you know, the world's great.
We're going to make big changes.
Yes, it's a tough road ahead, but such a degree of optimism.
And then you step out of it and that energy is kind of contained in that Web3 bubble.
But everyone in Web2 can't feel that.
And whereas the thing that's happened really is that when you go to, you know, for something like, say, like GDC, which is very much a Web2 conference, and then you have a bunch of Web3 guys trying to sort of bring that same energy, it actually has the opposite effect because most of the people there are skeptics or don't understand it.
And it doesn't really sort of give a way of people having a frank conversation with people from the space.
So this membership program, this idea of a place, a safe place for people to sort of talk about the opportunities in space to bring people from Web2 into Web3 is really what the vision was for in terms of Club3.
And maybe the internal sort of secret code word is, you know, can we create sort of a Soho house for Web3, a physical place where people can connect, who share the same culture, who share a vision, might not quite fully understand it yet, and mingle with those who do know as a place of learning and shared culture.
So that was really, really the vision behind it.
And obviously, it starts with one location, but it has an intention to expand from there.
And of course, no better way to do it than to start with membership sales, as we have with, you know, in the physical world, as you do with debentures, but in this case, with NFTs, which then allow you better forms of trading and all that kind of stuff.
Absolutely.
I've been screaming about the intersection of Hollywood and Web3, really, since Web3 term was used.
And I think this is such an awesome use case.
And I think it just makes a lot of sense for not only for Adam Mokin, Planet Hollywood, but for us, the people that will potentially use it.
So I guess that leads into my next question.
I'll start with the app.
And I'm curious, Giovanni's view of this as well, but in how they see this, what is Club3 and what will people do there?
Well, I mean, I think maybe I'll pass this on in terms of the specifics to maybe Giovanni or Chris.
Sure.
But yeah, go ahead.
Yeah.
So this is Gio.
And I've got to say, great attendance today.
Very impressed with what we have.
But yeah, so Club3 is a private members club, very similar to what you would see for a Soho house or the London, for people that are familiar with private members club.
And our first location is going to be in Los Angeles.
It's a 10,000 square foot space, fairly large space situated on the Sunset Strip.
So very close to the Soho house there on the Sunset Strip in Los Angeles.
And it's a token gated membership club, not a first of its kind in that respect, because there are a couple like that.
But, you know, it's one of the first ones, if not the first one that really is foundationally Web3 oriented,
where the events and the programming, the members, you know, from A to Z, 365 days a year is rooted in Web3.
And along with that, you just will have a premium experience, food and beverage, of course, that's top notch, alcoholic, non-alcoholic beverages,
and kind of a workspace for the member, where some people might know this,
but Soho house is kind of moving away from that workspace access in their houses.
And laptop rules are getting stricter and stricter in some locations removed altogether.
And that's not what we're going to have.
This is definitely a home away from home for working and networking, having meetings and potential collaborations with like-minded individuals.
Absolutely.
And I think, you know, for people that may not be familiar with the, like, I'm a member of Soho house and some other clubs,
but people that aren't familiar with it, I guess the question is, well, why wouldn't you go to a restaurant or, you know,
some kind of other, you know, use your house or something like that?
What is the, you know, can you bring guests?
How does that side of it work?
Sure.
So you can bring guests.
We'll go into kind of the membership structure in a little bit, I think.
But the social membership, which is that kind of the intro membership, you're allowed to make reservations for yourself plus three guests.
But again, going back to the members in this club are going to be Web3 natives.
They're going to be working in the space.
They're going to be interested in the space.
They'll be just entering the space.
And it's where you want to be so that you stay kind of in the know and you're connected to the events that are occurring.
And Yad had gone into this, you know, briefly, but, you know, trying to move away from the the NFT tour circuit where it's, you know, NFT fill in the blank city where you have this hub in the central location of Los Angeles.
That's available to the members 365 days a year.
And we have secondary sites already kind of selected in the major cities that are associated with technology and NFTs and Web3 like Miami, New York, Toronto, London, Paris, Tokyo, Hong Kong.
And the list goes on.
But those are kind of the short list locations for sites two and three.
Yeah, that's really interesting.
And actually, I want to go back to Yad for a second.
Yad, do you see this as a driver of mainstream adoption in a way for Web3?
Because I think about it like this.
I think about Soho House, for instance, and people, a lot of influential people go there.
And, you know, it kind of can push like sort of an agenda of the space.
But for Web3, I see the same thing happening.
If the L.A. location does really well, for instance, which I'm sure it will, you know, a lot of influential people are going to start hearing about Web3 through this.
Do you see this as a driver of adoption?
Yeah, I think it's a kind of driver of adoption in the same way that we think of.
Well, the reason why I sort of mentioned the Soho House example is because Soho House actually sort of sets trends.
And people want to go to Soho House to meet people who set these trends and understand them better, partially because it's cool, but also partially because they want to understand the space, right?
It's almost like how do you understand maybe the interests of a certain generation, of a certain sort of mindset?
You have to basically be there.
And, you know, we can certainly tell people, you know, go into the sandbox or, you know, join the ape community as a way to understand it.
But that's very difficult when, you know, you exist mostly physical and that's a space you understand.
To basically then suddenly go into sort of, you know, the open metaverse and just say, go hang there and figure it out is tough.
So going for something like Club 3 is a way to sort of bring the group of people in there and in particular bring the kind of people who are really curious about it but don't have a place to do that, right?
Right now we only have events and the events are frankly not super welcoming for people who are not from the Web 3 space.
It feels almost you go into a conference and people start talking about DAOs and talk about sort of, you know, tokenomics.
And it feels like you've entered an alien language for many of them.
And so it's hard, right?
And it feels almost like an exclusive club.
Let's just imagine for many people for the first time joining a crypto conference, you know, and people talking about Bitcoin and all that stuff.
It's hard maybe for someone who's not from the space.
So Club 3, I guess part of it is it's a safe space for people, you know, you as a member of Club 3, you know that you're there obviously to meet like-minded members.
But you know that people who are going to be at Club 3 as part of its mission is to bring people in who are not from that space, who could be good candidates, who might be recommended to join it and who would learn about that space because they then are influences in their own way, right?
We can't just look at mass adoption in terms of – we also have to look at sort of the kind of top of the funnel type of adoption, the people who have the ability to influence the right kind of groups to know more about why Web 3 is so important, why digital property rights is so important.
That's something that is not understood well.
And so that's a big part of the Club 3 mission, I would say.
Yeah, I love the safe space approach.
You know, and one thing that's popular – they do this in LA.
Some of the top membership clubs, I won't even – I won't pick on specific ones, but they actually have a rule that kind of makes it impossible to network, which is like a no approach rule, they call it.
So, you know, if you see somebody there, whatever, that you don't know, you're not really supposed to go up to them.
So, I mean, first of all, I hope Club 3 doesn't do that, but I gather that it probably won't be.
But I like the idea of this open, safe space environment where you can actually approach people and, you know, network and things like that with, you know, respectably, of course.
So I think that's a really, really solid approach.
I want to kick it over – Fidgetal, I see your hand up, but quickly I want to head over to George.
He's got to jump off for his stream in a few.
But, George, so as somebody, you know, in the space, you're very influential, you're a judge on the Next Crypto Gem, you've got a huge YouTube channel.
How do you see this going with Club 3?
Is this somewhere you would go?
Do you see this as a networking hub with, you know, for crypto leaders and others to kind of gather and discuss ideas?
What are your thoughts?
Yeah, I mean, I think to the general masses right now, NFTs are just silly pictures that you can copy and paste, right?
And I think we're all waiting for real utility.
That's why I think what's happening right now, especially with, like, Club 3 and other places that are building utility into their NFTs, I think that's very interesting.
Overall, I think Club 3 could be a really good community where, yeah, just like-minded crypto people can just join together and have a drink or have a meal, but also might talk about what's going on in the space.
Like many have said, I think it could be newcomers in the space.
Like, one of the things I find really annoying about conferences overall is how priced the tickets are.
I mean, some of these places, you're talking about $2,000 tickets.
It's just a really hard, I believe it's really hard for people to really get together and talk, especially for newcomers.
But also, I could see the value in non-newcomers, like people like yourselves and myself, that really want to connect with, you know, founders, builders, entrepreneurs, startup people, just a place that's really focused on Web 3 and crypto and decentralization in general.
I could see true value in that and I'm very excited to learn more about Club 3 and participate when it opens.
Yeah, same here. I'm really excited for it.
I've always, you know, I've kind of dreamed of something like this.
I would be sitting around Soho and would think to myself, you know, I imagine there was some NFTs on the wall and people are all talking about Web 3 and, you know, we can discuss crypto and digital assets.
And this is really like a dream come true for me, honestly, and I'm not even just saying that.
Digital, I saw you had your hand up. Did you want to say something?
Yeah, I was going to ask what the venue is, but looking from the picture, did you guys take over that, like, the second floor or the third floor of the old, whatchamacallit, the music venue, Caddy Quarter from the Mondragon?
That's kind of alpha right now, but it is very, very close.
I've been in hospitality for 20 years in L.A.
Yeah, so it is very, very close to what you are saying.
I didn't know it was a puppet, I'll leave it there.
All right, all right.
We'll be releasing that probably in the next few days.
But if, and then this is going to be your alpha, if you look up Planet Hollywood, kind of look at the locations that we already have, we already hold the lease for that space.
So, once we go through Mint and we start our renovations, that's what's going to permit us to open up very quickly by the end of this year.
And I'll just end with, Brian, I won't take too much time.
Who's your operating entity?
It is, you know what, I have to get back to you because it's the JV structure that we have with Animoca.
I think it's MetaHollywood Holdings, I think.
On a separate note that's kind of related to that, I'm just curious, more broadly, you know, what is the, you were talking, you know, Earl Enterprise and Planet Hollywood's involvement, obviously.
How did that collaboration come to be on your side, Gio?
And I would just love to hear more about kind of the backstory and how it all kind of came to be and the involvement from Earl.
So, we got together with Animoca, I would say, about a year and a half ago, maybe close to two years now.
And, you know, it was just a conversation through networking that we got introduced.
And we just thought, you know, two powerhouse names in their respective worlds, it made a lot of sense.
And it was something that we knew we could deliver upon on, you know, providing immediate utility for whatever project that we decided to launch with.
And we didn't have Club 3 in our mind immediately, but pretty shortly thereafter, we're like, you know, we definitely got to do a space.
And, you know, over the last few months, we, you know, have fine-tuned that vision.
And we came up with Club 3, where on the Planet Hollywood side, we're going to deliver some, an excellent ambiance and great programming throughout the year.
And, you know, with the assistance of Animoca and their partners and their investments and providing, you know, just great programming throughout the year.
Where, you know, if it's not daily, if not weekly, where we're having events, Lunch and Learns, podcasts, you name it.
And now you had mentioned earlier, too, about not having that no networking, no approach rule, that we have no intentions of implementing that.
And I think that's one of those hallmark items.
Those hallmark items of Web3, right?
Everybody is so friendly.
They're so eager to speak to somebody, eager to, you know, understand, you know, what's, you know, upcoming, what's on the forefront, what projects you're working on, who you know.
And that's what I've seen in the last, you know, three years that we've kind of been toying in the space.
I haven't met anybody that, you know, is standoffish.
Yeah, absolutely.
It's a really friendly space.
You know, there's not people trying to, you know, sell a bunch of nonsense like you see in other spaces and things like that.
So it's good to see.
Now, I think one question that I've got recurring that I think we should address right away is, you know, for people that aren't in L.A., the first sale of this, and I'll let you guys explain that in a bit.
It's for L.A., but there's a catch in a good way.
So people that aren't in L.A., for instance, they can still benefit from this.
And this can be to either Gio or Chris, right?
Yeah.
Chris, why don't you earn your money and say a couple of things?
Hi, everyone.
Yeah, so the beauty of this membership is that if you're not in L.A., you can lease it through the Club3 app that's being developed right now.
You can lease it on a monthly basis.
And we're going to, at the beginning, it's going to be a little bit centralized where we control the pricing.
It's going to be the price of the membership at Mint's divided by 12, so around $208 per month that you can lease out.
And basically, you're essentially assigning a wallet address to another person, so you will lose that access for the amount of duration that you're renting it out for.
But this is a really great way to generate revenue off your membership, obviously, as well as one of the smartest projects right now that came up with this idea was Mochaverse, where they will be buying five memberships.
But these memberships, they can use it through Mochaverse themselves, the team themselves.
However, they're going to actually use it as utility for their own community.
So, for example, if you were to win, you know, it could be a prize access to Club3 for three months for winning a certain game that they plan to release in the Mochaverse, right?
It's just part of the prize pool now.
So you can see how cool it is that you can use sort of like this Web2 item in the style that it's really Web3.
I like that. I think that's something I would use myself.
By the way, I am going to be buying a membership for somebody.
I think that, you know, it's a price tag and a lot of people in this space can afford it, but some can't.
But I'm going to be personally buying somebody a membership in this space.
So if you haven't already retweeted this space and you want a shot at that, retweet the space.
And I'm going to be picking somebody at the end just randomly.
And all you have to do is obviously be here and retweet the space.
So I'm doing that. But I love the leasing model.
I thought about that myself. I'm a member of all these clubs globally.
I'm in, you know, everything from SoHouse to 1880 Singapore.
And sometimes, you know, I go to Singapore once a year, maybe twice a year.
So, you know, I don't use that too often, but it would be cool to lease it out or give it to my friends or do something else with it.
But is that part of the model as well? I guess you could lease it to your friend, right?
You know, if they pay for it, of course.
There's no restrictions on that.
Yep. All good.
Yeah. And another beauty is that, you know, a lot of these membership clubs, you pay annually.
And there might even be like a minimum charge or minimum spend fee.
For Club 3, there is no minimum spend, right?
So you can go in there, bring up to three friends, you know, chill, relax in the lounges or, you know, have a little business meeting with your partners and leave without ever spending a dime.
That's a possibility that you could execute on it if you wanted to.
And, you know, a lot of these memberships, they have recurring fees and stuff.
And if you decide to leave the club, right, they don't give you, you can't sell the membership, you can't transfer it to anyone else.
Here at Club 3, if you don't want it, sell it.
If you really want to give it to someone, you know, you can give it to someone.
But, you know, there's always that option.
There's a lot more options there for you to choose from.
It's the beauty of Web 3, really.
This is the first time we've had things like this be possible due to the technology and the nature of digital assets.
So I think it's really good, you know, on a different note, there is a sale coming up.
And by the way, everybody here that has used my link or any of the private links going around, you're going to get a discount on the on the membership for our different communities here.
If any dot X, Y, Z, the next crypto gem, George's community as well.
What is this VIP offer, Chris or Gio?
And how does that, how is the sale going to work?
Yeah.
So the memberships, and I'm not sure if Chris had gotten into it.
So now that we're going through that, we have basically three memberships on tap.
But two for immediate concern is the social membership.
We have 3,000 units of that for Mint.
And the list price is 3,000, and it'll be reduced to 2,500 for these VIP links that are going around.
And then we have the founders membership, which is originally priced at 10,000, and that will be discounted to 7,500.
In addition to that, there is a global membership, which kind of answers the question of, you know, what do I do with this membership in Los Angeles?
I live in New York or Miami.
As soon as we open up those sites two and three, that immediate value of that global membership, which is priced at 1,000, will be realized because you'll be able to enjoy all the amenities and the club in each and every city with that global upgrade.
So there's a founder's pass and a social membership, right?
Tell me, we kind of went over it a bit, but tell me what's the main difference between those two?
So the social membership is going to give you 99%, 99.5% run of house in the facility.
Like I said, you'll be able to invite three additional guests to any of your reservations.
You'll have access to kind of all the spaces within the club, except for the founder's lounge, which is obviously an added perk for the founders, and the private dining rooms.
Private dining rooms will be available to the social members, but for an additional fee and through reservation, but that's at no cost to the founders' members.
As we hold additional VIP events, the founders will have front-of-the-line access for that, and the socials will have kind of regular access for those VIP events.
But again, basically, you know, you'll enjoy 99.5% of that club with the social membership.
Fidget, you want to jump into the question?
Yeah, for most of these kinds of private membership clubs, curation is paramount.
How are you guys intending to facilitate curation?
Is there any kind of the opposite of what Brian was saying in terms of being stodgy, but there is the value proposition of curated community?
And so how are you guys, is there any approach to that?
Is it just the price point, especially if you're letting it be transferred out?
Just interested in how important curation is to the distribution and management of the experience?
Yeah, so the curation will be more heavily focused on the corporate memberships that are separate and apart from this.
The individual membership is kind of being created by the method that we're marketing and promoting this, and it's through these, you know, Twitter spaces with these communities that are within the Animoca ecosystem or, you know, are tastemakers in the Web3 ecosystem.
And we figure that that's going to be its own selection process just by that feature alone.
And one of the things that I just want to add, although this is not necessarily in the roadmap, one of the cool things about once you start having people own the first set of NFTs,
you can start to incorporate areas of governance in terms of where members can get accepted to for new sales of these NFTs in the future.
For instance, you know, like in certain membership clubs in the past, when you would invite a new member, often, you know, there's an administrative process where people sort of maybe ask members for not just a recommendation,
but they will also ask members to approve, you know, and usually it's like a special council or it's like a board that approves that member, like they have in a jockey club in Hong Kong.
You know, it's a convoluted process.
You can completely sort of reinvent and reimagine this with basically tokens because if you hold the NFT, what you can then do is you can basically have a community vote.
And if a person wants to join and there's maybe potentially a new sale or it comes out of the reserve, you know, it's not actually necessarily just for them, sort of in this case, the one operating it.
But the community can then make a vote and do this on a weekly basis, for instance, about new members it wants to bring in or maybe even sort of, you know, provide it as rewards for some specific members because they want to incentivize them for joining the community.
So there's a lot of things that you can do with this type of digital property that, you know, shouldn't just be viewed in the context of a proxy for physical membership.
That's obviously the gateway into it.
But then once you have that, you can actually do a lot of very cool things as you can see them in DAOs, for instance.
I was about to say, is the intent to spin this off into some form of a DAO?
Well, it's logical for it to do that because membership, at the end of the day, a membership service is something that serves the members.
And, you know, what serves the members best is that there's forms of governance and forms of areas in which members themselves have a say in stuff.
And if you think about how does in a physical club, how do you do that?
Well, you know, you send into customer service, you send in a survey and you make a comment.
And that's actually hugely inefficient if you think about, you know, and so therefore you're trusting much of the operation to be sort of centralized.
And while that may start off this way, eventually people who hold and know how to use these NFTs and they have to obviously a wallet and they can vote on things and they can make suggestions.
You can actually change the services of nature or even funding aspects of the club much more freely and faster because everything is on chain.
And, you know, from our own perspective, since you hold the NFT, we know that you're a real user.
It's not someone we have to verify and look at the record and find out if you actually do own it and, you know, all that kind of stuff.
It becomes much more faster and easier and more efficient to do so.
Ryan, can I ask one last question?
Go for it. I'll be quiet.
Okay. So it sounds like from what I heard that stuff is free once you're in there.
Do you intend to tether the NFT to on-premise purchases to create user profiles and such or some form of SPTs that tether you to your activities throughout these ecosystems to curate my experience before I get there and also to help curate the ecosystem as you build on globally?
Absolutely. But one point of clarity is the F&B and F&B is at cost.
It is priced within the facility.
That's how we're going to have a sustainable product, you know, going forward is that that programming and the food and beverage within the club.
But, yes, the whole experience is completely token gated.
And through one of the attendees here, Fred, you see him kind of on the list there.
His club ID token gating software, which we're using for the club, is going to track the user's experience.
It's going to be token gated at the host stand.
We're going to know how many times you visited.
We're going to know your purchases.
And, like you said, tailor that experience that you'll know from the very best luxury restaurant, fine dining restaurants, where they have your CRM, your profile on there.
And they understand what you like and your service standards.
So, again, excellent hospitality can be expected within the facility, tailored to you.
Ooh, that's really cool.
I'm getting more and more promo, honestly, as I hear about this.
I didn't know anything about what Yat was just saying.
That's really interesting.
And I think that obviously fits the model very well.
Well, this just makes it – it sticks to the ethos of sort of decentralization because it's kind of weird to say – and I was hoping something like that was going to be the case.
But I'm really happy it is now that, you know, it's not just another centralized thing that's – but actually having members decide things is a really good idea.
So, I really hope you incorporate that.
Now, one other thing I want to jump back to – and I know this is, like, already massively oversubscribed for the first sale.
But on the pricing structure – because, you know, I'm in SoHouse and all these other clubs, and I get yearly fees for them all, or quarterly, I think.
And I think – I think – I can't even remember, but I think SoHouse is something like – you know, no offense to them, but I think it's, like, you know, $2,000, $3,000 a year or something like that.
But this is a one-time, one-off fee, right?
Just the – there's a lifetime, correct?
Correct.
Yep.
It's a one-time fee, no annual fee, no recurring fees, no minimum annual spends.
I mean, another example for maybe some people that are familiar with golf clubhouses where you have that annual minimum spend, that's not part of the program either.
Okay.
Okay.
That's great.
Lacose, I see your hand up.
Did you have a question or want to say something?
Yeah, I just wanted to touch on kind of, like, Web3 tech.
We've talked about, obviously, token-gated access, the idea of the DAO, and then blockchain data, which I find quite interesting, and looking at offline and offline – online and offline data for personalization.
But wondering if the team can share if we're going to see maybe other sorts of Web3 tech implemented in these clubs to bring more visibility to what those capabilities are, right?
So people, especially those that are not within the space, so they see that there's something else beyond just NFTs, right?
Like, how can we captivate the attention, their attention, into the actual tech side of things?
Yeah.
Yeah, that's for you, for sure.
Yeah, sure.
Well, I mean, first of all, you know, the very first step is just going to be the fact that you can have conversations with people in the space around this.
You know, the number of times that we get approached from people who are not from the Web3 space, who really don't understand it, but are almost desperate to get in, but also kind of scared a little bit to say, well, who do I talk to?
Because, you know, and one of the challenges that we found, why this membership, sort of this so-called safe club of people was important is that we are unable to actually service all the interest that comes to us on a professional level to say, how can I do this?
How do I go into Web3?
How do I sort of manage tokens?
And what does it mean for our business?
We just don't have the manpower to sort of address all this demand.
So this is where this is important, where people can do this in sort of a little bit off hours, but also learn from this.
And so that means that very similar to what you have in these clubs, you'll have little, like, courses you can expect as well, or sort of, you know, programs, right, seminars.
You know, you can think of these, you know, speaker tours that come in and they talk about an industry and they talk about how it helps them.
And that's what you see for things like other organizations, for instance, things like YPO or Entrepreneurs Organization.
And there's inspiration you can draw from those areas as well, where they provide sort of, you know, learnings from community members initially or from outside people who can use it as a space.
You know, we have so many people from our, you know, we have over 420 portfolio companies at this point, and they're all over the world.
And they all, frankly, need to be somewhere as well and meet people and sort of connect with people.
So this obviously is one good starting point.
But then they're also the kind of people who can share information, and they would love to be able to present their ideas to that.
But it's not so much that it's going to be a showcase, I think.
Maybe in the future it can be, as much as it's going to be sort of more like speaking, presenting ideas.
So if we get to a point where we have, you know, enough of that, you can just imagine that, you know, being a member of this anywhere in the world,
there's going to be, you know, maybe three, four, five sort of talks from different people who they will receive value from this
because they get to address to a new audience that potentially could become customers or at least be interested in the space.
So they're doing their part as well.
But on the other side, huge value will be given for these people who are in Web 2 who don't understand Web 3,
and will see a tremendous value for learning from this wherever they go around the world in these places, right?
And again, you know, I had mentioned earlier, we wanted to sort of split out this idea where you can have Web 3 learning in events.
But how do you learn about Web 3 outside of online?
Well, you go to something like NFT NYC or maybe Web 3 in Hong Kong.
But these happen in sort of moments.
They're not really happening all year round, and that's difficult.
But if you have a place where they're always there, different people, then you can create programs around this,
as you have in things like YPO and EO, and they'll connect with each other and have professional development for all ages.
So we think of this as sort of the first way of doing this.
And to add on that quickly, and this is kind of a very basic offering on the DAO structure,
but, you know, in the F&B industry, you know, our menus, our offerings are very reactive, right?
So there's publications, and they're like, you know, this dish is not popular, and, you know,
and this is the popular, you know, produce item.
And it's very reactive in terms of what media is telling you is in style.
But with what Web 3 and blockchain enables us, that we can really gauge on a proactive basis with our members
on what the menu should look like next quarter or next season.
And it's more meaningful because these are actual people that are patronizing the space.
So it makes a lot more sense, even on a global scale, to, you know, not be reactive,
where there's just so much more to gain to be right in the moment.
That's incredible. Yeah.
And I mean, I think also, in switching gears slightly, you know, what happens?
So between the Mint Day is coming up on the 14th, I believe, for this.
So between then and the venue opening, which is going to be first venue LA in this year,
what happens between now and then?
Chris, you know that calendar pretty well.
Yeah. So during this campaign, you know, we've done quite a lot of events in real life.
So, for example, during Outer HLA, we did like seven events in six days, right, which is crazy.
Going forward, we will continue to do in real life events.
Not as much as, you know, six events in five days, but maybe one every two weeks or four weeks or so.
And then as well as during the whole construction and renovation period,
we will provide, you know, hard hat tours.
So we're transparent with the progress of Club 3 on the construction part.
And then on the collaboration end, you've seen that we've done tons of Twitter collabs
and, you know, Discord collabs with different animal entities, local LA groups,
you know, like the Bored Apes LA, Konex LAs, so, and also Paraspace, right?
So in the future, there's going to be definitely a lot of these whitelisting privileges with other projects.
And the earlier you get into Club 3, the more that we can provide you with these benefits and perks.
Awesome. Awesome. No, that's really good to hear.
Yeah, I think it's important.
I assume obviously there's a Discord and other things that people can start networking, you know,
a bit of ahead of time, I'm sure, which I think will be a strong, you know,
and I think what I do a lot of times with networking when I'm going to be at an event
is I'll go in the Discord servers and see who's going to be there.
So I think this, in place of an event, you know, I could meet other people in LA that I don't know,
for instance, and say, hey, let's meet up at Club 3 when it opens and kind of schedule some things in advance.
And that could also drive people in that are doing that.
And then, of course, chance opportunities that I meet people when I'm there as well.
I do want to come back to Club 3.
I want to let Jet talk for a second about the next Crypto Gem.
Jet is the executive producer of the next Crypto Gem, which is actually in collaboration with Club 3.
Maybe, Jet, you want to talk about that collaboration and just a brief overview of what the next Crypto Gem is.
I'm a judge on that.
And as is George from CryptoZero, Slaya Halpern.
So, Jet?
Yeah, absolutely.
And first, I just wanted to say I'm so excited about Club 3.
I'm here in Los Angeles, and it's almost like I dreamed this together and you guys made it happen.
So, thank you for this.
I think that people forget sometimes we're in so much of a digitized world where we're looking at our phones all the time,
we're watching TV all the time.
But having a place to actually go where there's real-life camaraderie and it's just a feeling of belongingness,
and especially when you're in a niche space like Web 3, I think it's absolutely genius.
And I can't wait until it opens.
Another thing that I'll say is that when we were shooting the next Crypto Gem,
I feel like it was almost like a little microcosm of what we want to happen at Club 3 was happening
because then we had Web 3 people together.
We had me, you, Brian, George, Leia.
We were all getting along.
But then we had all the crew people that were from Bespoke Productions who had, you know, mostly never heard of Crypto.
But by being in this space where we're hanging out, chilling, talking, getting to know each other in real life,
suddenly a lot of them became interested in Crypto and were asking a lot of questions,
and some of them were saying, now I'm going to get in.
Did you notice that, Brian, also?
I did. Yeah, I definitely did.
It was a pretty obvious thing for sure.
Yeah, so I'm really excited to be partnered with Club 3.
Club 3 is a prize sponsor for our TV show.
Our show is the first time we're in mainstream television.
There's going to be a reality competition where we had a whole bunch of contestants
that were Web 3 projects compete to be the next Crypto Gem.
As Brian mentioned, they go through a series of challenges, kind of like The Voice, The Apprentice, and Shark Tank all rolled in one.
And I can tell you that something that is really cool is that the final four teams, they all got a membership to Club 3.
And they were – it was one of the prizes where when I mentioned it to all of them,
and I just explained the basic idea of the, you know, Soho House for Web 3, they were the most excited about.
And so that's kind of the basis of our show.
I can also say that, you know, being here in L.A., I have a lot of experience with membership clubs.
I'm a member of the Equinox gym.
It's so nice just having a place to go where you see the same people over and over again.
And a company that I work really closely with, Hourglass, Neff Brands, they have a membership at a place called Hot Rods and Handguns,
which is kind of like – it's funny because they describe themselves as the Soho House for gun enthusiasts.
And I can just say both of those memberships, like you were saying, Brian, I mean, I'm paying more a year,
and they're paying more a year for that than the entire lifetime on the social global for Club 3.
So I think that – I mean, it's an incredible value for what's being built right now, and I'm just real excited about that.
But I think that it's also just another great vehicle, just like we wanted to do on the show,
bring people that are just maybe just a little bit curious, have a little bit of maybe just a fetish for crypto and Web3,
and then when they go inside and they see all the cool things and meet people that are more deeply involved,
that's what really brings you in.
And so, yeah, I'm really excited about the collaboration, and I think it's going to be amazing.
Mm-hmm. Maybe a possible filming location for Season 2.
It's funny because when I first moved to L.A. – most people don't know this, but I was an actor –
and hated the industry, did everything I possibly could.
Still lived in L.A., but did everything I could to get as far away from the industry as possible.
And now here I am, 2023, talking about everything Hollywood.
So it's come back around in a really nice way between Club 3 and the next Crypto Jam.
We're about to bring awareness to 10 – I mean, how many people is it?
I think it's like 350 million homes, something like that, Jet?
That was actually – the 350 million homes was just with our Insight distribution deal
where we're going to be in over 170 platforms, including Amazon Prime, Samsung TV, Pluto.
And we just added in the U.S. and Latin America, DirecTV, Primetime, which is the largest U.S. satellite provider.
So that's going to add another 15 million.
And so, yeah, we're really excited.
Our goal for this was very, I feel, in parallel with the ethos of Animoca and Club 3,
which is helping to bring mainstream adoption to Web 3 and Crypto and to get people who –
suddenly you have people that are going to be watching our show that may be watching for the drama.
They may get really interested in the characters, curious to see who wins,
but they're actually learning about crypto and learning about NFTs,
and they're being educated by brilliant people like you, Brian, and George.
And we had so – the shooting was so incredible.
There's so much great human drama in it, and I think that that's what we forget sometimes in crypto,
that we're all still human biological beings, and we need to connect.
And so sometimes when you watch a TV show and you learn about – you feel the emotions of the characters,
and you get to know them, and because of that, you're actually learning more than if it was purely technical.
And in the same way, I think that having a place to go, I mean, like Club 3, that's part of the human experience.
That's why kids go to the YMCA, why they do better if they go to the boys' club,
you know, why in the medieval days they had guilds, you know, and why in Cheers Norm and Cliff Clavin went to Cheers.
I think that it's important.
And at the end, what we have is time, and how we spend that time in our day is valuable.
And if you're going to spend a couple hours in Club 3 and have a really enjoyable time with like-minded people
in a beautiful setting, that improves your entire quality of life.
And so I think it's beautiful.
Yeah, and I think it can really – there's other sort of side quests that it can be beneficial for too, right?
Hosting special events, I'm sure.
I can only imagine that's on the agenda where if I'm a founding member and I want to, you know,
rent it out or do some side events, I can probably do it there.
Brand awareness comes to mind as well.
You know, Ape Water, I saw that at – actually, it was funny.
It was – this is a testament to Yat's influence in the space.
We were at the Animoca events.
Jet was there as well in L.A. a couple weeks ago.
And there was Ape Water there, and it was just a really good vibe.
And Yat was there, and he was flanked by, I don't know, 20, 25 people.
Couldn't get anywhere near him.
But Animoca Thro is really good events.
And I think this is just a – it really makes a lot of sense to me of why Animoca
and Planet Hollywood are doing this.
So, and a question for Gia.
Is that on the agenda to do, you know, special events?
Or, Yat, for members, can they host their own – let's say have a community like myaffinity.xyz.
Can I throw an event there?
Yep, absolutely.
I mean, it'll be through our event programming and our sales manager.
But, yep, the space is open for buyouts and for lounges.
We have a rooftop bar if you want to host it there.
That's all available.
Great.
And just to add to that, I mean, one of the things that – speaking of sort of governance,
one of the things that you can imagine happening in different places as well is eventually members also can sort of,
you know, vote who gets to talk or who gets to present on stuff.
There probably will be ways in which one can sort of expand on that as well.
But absolutely, we want to welcome as much community engagement as possible.
I think it only makes sense, too, because, right, you'll be bringing new awareness for people
that maybe aren't members to the clubs in different cities.
And we touched on that briefly, but it's L.A.
What are some of the other cities, and do you have a roadmap of maybe what comes next,
or are we not quite there yet beyond L.A. in terms of the order?
On the short list is Toronto, Miami, New York, London, and Paris.
We have some options on some leased spaces in New York and in London.
So all those are on the short list.
So, yep, we have our side set.
And I think it's also important to point out that you can get a global membership,
I believe, if I'm not mistaken.
So if I'm in L.A., but if I'm not in L.A., I can get the global membership upgrade,
I believe it is.
Yep, absolutely.
Yeah, and to add on that.
Because I would think a lot of people were.
Go ahead.
Oh, yeah.
The global membership, it also expands the spectrum that you can lease out to.
So, you know, at the beginning, it could be L.A., it could be New York,
but once you get the global, you get access, including the lease, to all the locations.
Yeah, yeah, that's solid.
Yeah, I think that's a huge benefit for it, for sure.
We're coming up on an hour here.
You know, if Geo, Yats, or Chris, you want to add anything on Club3, feel free to jump in.
We will probably talk about the next Crypto Gem a bit with Jet a bit more.
You're, of course, welcome to add more or stay or leave.
But I just wanted to give you the floor if you wanted to add anything.
Yeah, so everyone that's listening right now, we do have a VIP, the VIP discount on April 14th.
You guys can sign up to it through the link in bio.
We'll be taking the VIP link off soon.
But it is there right now.
I've also posted it on the AMA, under the AMA thread right now.
So check that out.
There's also a main site that's online now, so you guys can learn more about, you know,
the person in charge of the interior design.
Mr. Foussard, he's, you know, a very, very famous architecture and interior designer for lots of clubs in Miami.
And he's working with Planet Hollywood for a long time.
So lots of alpha there.
Go check it out.
Yep.
And I just wanted to say thank you for hosting such a great space.
And, you know, we, the group of us are super excited to bring this to the community.
I can't express how excited we are.
We know that it's going to be a huge success.
It's going to have a great ambiance.
And we're very, very keen, very eager.
Yeah, I'll just echo the statements.
We're very excited about this development.
Obviously, the education, the learning in the space, and also a way to experiment with governance and bringing basically a paradigm.
You know, we start off with, obviously, the sort of classic membership model, which is, you know, perfect,
if you think about it, for the space from a utility standpoint.
But you can actually really, really redefine and reimagine what membership really means as a member in a service where you can actually go through the kind of governance where members are really sort of have a voice in all of this.
So, you know, we look at projects not only just because of how the utility is, but actually also how we can experiment in sort of reimagining these environments, as we did with gaming, with education, and, of course, now with physical spaces as well.
So, very, very, very stoked about this and very happy that we're making this progress.
So, and thank you, everyone, for organizing and then hosting the spaces.
Yeah, absolutely.
Thank you, guys, for coming.
Yeah, it was very informative.
We're going to keep the spaces rolling.
We're going to talk the next Crypto Gem a bit.
But, yeah, I'm really excited for Club 3.
I just, you know, I love going to these membership clubs.
And it's just, this just makes a lot of sense.
It's a complete package.
You know, a lot of the other ones I would find myself pointing out what was lacking.
I just feel like they really cracked the code here of Web3 Crowd.
And I just think, again, it makes a lot of sense.
So, I'm very excited for that.
And so, shifting focus a little bit to the next Crypto Gem, which will probably bring up Club 3 again as well, Jets.
So, we finished filming the next Crypto Gem, what was it, just a couple weeks ago now.
I'm actually already in Australia, coming back to L.A., but we filmed in L.A.
Really good experience.
Jet really put on a good production and putting everything together.
The contestants were very good.
We can't talk about which one specifically we're on, but Jet, do you want to talk a bit about more of the show and what you can say?
Yeah, absolutely.
It all started when I was part of a small token community project called Hourglass.
And I was able to get, use a connection of mine who was a very, very successful entrepreneur who owned over 20 companies.
And he was interested in dipping his toes into the Web3 blockchain world.
And so, we spent some time going through all his companies he had.
You know Jeff, Brian.
You met him.
Yeah.
But he owns an ultra-premium vodka brand.
He owns a dating app.
He owns a money transfer app.
Big-time events company as well.
Even a wrestling promotion.
He owns, they run a comedy promotion.
They actually have a night at the Comedy Store, which is right by the Sunset Strip that they run.
So, we could probably go have all our folks at Neft go to the Comedy Store night event that they run and then go straight to Club 3 after.
So, yeah.
So, anyway, the one that really, really, really stood out of all the companies he owned was a TV production company called Bespoke.
And so, when I found out that he owned that, this was around September of last year, I was thinking, wow, there hasn't really been a big mainstream crypto TV show.
And there should be.
And if there was, maybe that could change people's perception of what crypto is like.
Because, you know, I think so many times in the mainstream media, crypto just gets reduced into a soundbite.
And it's also often just perceived by people, by writers that don't know that much.
And they're just talking about it as if it's shady characters involved or if it's a dark corner of the internet you should be worried about.
They love the stories when it all collapses.
But not all of them talk about as much the successes, the adoption level of blockchain, how it's paralleling the adoption of the internet, and the great people and the personalities involved that are the builders.
And so, that's what we wanted to do with the show.
And I think that it couldn't have really gone better.
We started with the call for contestants.
We brought it down to the last, the final four that came to Los Angeles.
And then you, Brian Evans, George Cryptozaras, and Lea Halpern, they were the judges.
We also had a guest appearance from Ben BitBoy and from Kevin Harrington, one of the original sharks.
And we just, you know, we made some great TV.
Can't wait for it to come out in a couple months.
And then it'll be out there for everyone.
Yeah, I'm really excited to see it myself.
I'm scared to talk about it, to be honest, because I don't want to reveal anything.
There's a lot of, you know, secret who the contestants are and, you know, things like that.
But it was a really good experience.
The judges, well, again, I can't say too much.
But it was a great experience.
It was something that was really memorable.
And I think my focus in the space is mainly about education and really onboarding as many people as possible.
So when this opportunity came to me, I really just jumped on it because I was like, this just makes a lot of sense.
We're going to reach tens of millions of people.
If I have any opportunity to educate anybody about Web3 or digital assets, crypto, this is the opportunity for me.
So I jumped on it.
At first, I was like, oh, reality TV.
But then when I heard the concept, which, again, I can't really say, it just made a lot of sense.
But I think it's already been publicized.
If you imagine Shark Tank meets something like The Apprentice or The Voice, like Jet said, that's kind of what it's going to be.
But I think it's going to be especially punchy, but also really informative for the, you know, the no-coiners out there, the normies, the mainstream, which is, I think, the biggest benefit of teaching all these people about it.
So I'm really, really pumped for it to come out on that side of things.
Jet, on the show side, you know, were there any – was there inspiration from any specific shows or anything you want to share from filming of kind of what you imagined versus the reality of it and meeting your expectations?
Did it meet your expectations?
Yeah, absolutely.
There is one particular show that I was inspired by.
In recent news, the UFC just got valued at $12 billion in a deal with Endeavor and the WWE where they merged.
But not a lot of people know that not long ago when they were just getting started, they were going bankrupt and they weren't doing well at all.
It was almost kind of in a bad place the way that I felt like crypto was in a bad place after Do Kwan and SPF just in terms of at least the mainstream media press that was coming out.
A lot of senators wanted to ban MMA and they were calling it human cockfighting.
The tendons wasn't good.
And it was Dana White and the Fertitta brothers and they said, let's do one more thing before we hang this up.
Let's make a TV show.
And so they made a TV show called The Ultimate Fighter and it was similar format to the next Crypto Gem where fighters competed against each other in a – but you got to know them too.
You got to know their backstories.
You got to see their emotion, all they go through as a fighter.
And what happened was that people were so interested and engaged with the characters, the story, the final fight at the end between Forrest Griffin and Stephen Bonner that it propelled the UFC to then from going bankrupt to being a multi-million dollar organization to tens of millions, hundreds of millions and now 12 billion.
And so not saying that, look, we're trying to do the exact same thing for crypto, even if we could do a tiny, tiny bit of that, I think it's a positive thing.
So that was the inspiration.
Around the time that we had conceived this, we had just gone through all these mainstream media scandals and I just felt like there's so many times where they're trying to paint all of crypto based on one character that goes down.
And there's so many people that I know that are in it, founders, investors, influencers, that are such great people.
They're so knowledgeable.
They're so passionate.
I want people, the masses, to see that side.
And I think that that's what I was really hoping for.
And in terms of how the product turned out, I would say that it exceeded all my expectations.
There were some really, really beautiful moments, not just when people were successful and they won, but even when in defeat, sometimes there were some incredible moments.
And I think you really got to learn about the passion, the intelligence, and what the drive behind people in these projects.
And you get to see things in Web3 in a whole other light that you wouldn't expect.
And I really think that this is going to be a nice vehicle to get people who may have thought of crypto in terms of caricatures and see it as something more.
Yeah, absolutely.
And by the way, if anybody has questions, we still have Gio and Chris here from Club 3 and Jet as well from the next Crypto Gem.
Request to speak and I'll add you.
If anybody has any questions, I just wanted to get to that.
We'll keep going for a little while.
Well, you know, and Jet, I think, yeah, the passion absolutely comes through.
And one thing that was unexpected for me, again, I don't want to reveal too much here, but just from my own personal standpoint, the emotion was really interesting from my perspective.
And I'll just leave the teaser at that while filming the show.
It was emotionally challenging for me in a good way.
So all that really says is that this is not just some surface level show that's going to be, you know, kind of just something you, you know, people look at and skim over and half watch.
I think they're going to be really invested emotionally in this show more so than well.
And really, we haven't seen anything on the crypto side before for a mainstream show.
So I do think people will be heavily invested in this show.
Yeah, we've got a couple of requests here.
If you have questions, feel free to request to come up.
I'm going to do the giveaway probably shortly.
Who wants to do the honors?
Lacose, Jet, Chris, someone's going to pick somebody who's going to win $2,500 here to buy a membership.
Gio, who wants to do the honors?
Just to keep it fair.
Scroll through the list.
Not me.
Not me.
Because then everyone else who I didn't pick will be mad at me.
So somebody else pick.
I've got to throw somebody under the bus here.
Come on now.
Who wants to do the honors?
I mean, I can do it.
I mean, what do you do?
Do I just scroll through and just kind of pick somebody?
Yeah, yeah.
Scroll through.
Scroll through.
Keep it as random as possible.
Land on somebody.
And send over their name.
And that will be the winner.
Make sure it's a girl.
It's going to be a web three social club.
They're going to meet as many girls as they can get.
Good point.
So, Jet, do we know if there's a season two yet?
There 100% will be a season two.
And I can already tell you that it's going to be bigger and better than season one.
We can tell from our distribution agreement that already that what we've done, we're going to have a very good ROI for season one.
So, we're going to go twice as big for season two.
And for season two, we're going to have probably more contestants to begin with.
And we're also going to add in a bit of token integration with our Hourglass weight token as well.
Fantastic.
Fantastic.
And we also have LaCose up here.
Christopher, Jesse, if either of you, any of you want to add anything, LaCose, you've got your hand up.
So, feel free to jump in.
Hey, just want to.
Go ahead.
Yeah, yeah.
Just hi.
It was actually my first time trying to actually speak to Brian.
Thank you for inviting me.
Just a little background here.
I'm from Korea and also based in Hong Kong.
I had multiple questions earlier.
But now that you had a great Twitter space to answer all my questions, I don't really have any questions.
I just want to add that when I listened to the list of potential locations after the LA, I couldn't really hear any Asian locations.
And then I know that Web3 in Asia is also very strong.
And then there are a lot of fancy places that you can pick.
Of course, Animal Car Brands must have mentioned Hong Kong.
And then now that I'm from Korea, there's like Japan and Singapore.
So, just a heads up, there are some cool places that I'm going to be looking forward to.
Absolutely.
And I think actually Tokyo, Hong Kong, and some others are on the short list, I believe.
Gio and Chris can probably say more specifically.
But I believe I saw those potentially as, you know, in the future coming.
Yeah, sorry.
I can't chew and talk at the same time.
I tweeted the, or I just DM'd you the winner.
Yeah, definitely.
Awesome, awesome.
I'll announce them in a minute.
Great.
Definitely Hong Kong and Singapore, Tokyo, on the Asia side of things are top three most likely.
That's great to hear.
That's great to hear.
LeCose, I see your hand up.
Do you want to share something?
Yeah, like, I guess two questions.
One, for you, Brian, I'd love to, if you can share what it was like at the show, like behind the scenes and interacting with the other hosts.
And what was the whole production like?
And then I'll love to ask Jed another question after that.
Yeah, you know, for me, it was, it kind of crept up on me, right?
So we got there, you know, I'm just going to try to not reveal anything here.
So forgive me if it sounds a little vague, but, you know, we got there.
It was all cool, you know, meet and greets with people.
I had never met George or Leia before.
I had no idea what to expect.
I had seen George's show.
I wasn't like a religious watcher or anything, but I had seen his show.
I was aware of him.
I was aware of Leia.
And didn't know what to expect, but me and George got along really well.
We're actually thinking about putting something together for sort of a YouTube spinoff show kind of thing.
So that might be something coming.
He's been talking about on his show a little bit.
But what crept up on me was, and yeah, Leia got along really well.
You know, it was tough.
Making the decision as judges was really difficult, which I did not expect.
I thought it was going to be pretty easy.
You know, I've invested in over 200 projects in the crypto space under SAFs and SAFs and all sorts of deals.
And making deals mainly virtually in a longer period of time has never been that stressful for me.
But what I found with this was, I was really emotionally invested in all these projects.
So I found it very difficult.
And again, I don't want to reveal too much from the show, but it was very difficult in a good way that they were good projects, you know, really good projects.
And the competition was fierce.
So I'll leave it at that.
But, you know, the behind the scenes was, like all sort of TV and filmmaking, it's a lot of, you know, setting up cameras and organizing shots and waiting and stuff.
But that's just par for the course with that kind of, you know, production.
But I enjoyed it a lot.
And I got to chat with people behind the scenes, even from the production staff and, you know, Jet and all the guys behind the scenes, the other judges.
We weren't really allowed to talk to the contestants for obvious reasons until later on in the production.
But it was really interesting to be in that environment.
And then also the reality of realizing, hey, we're here on the set of the first mainstream crypto TV show.
I mean, I've been in crypto hardcore since 2015.
And some of these people have been even longer.
And I've always wanted something like this.
So it was really cool to be a part of it.
But it was very difficult in that emotional sense of the projects and having to make decisions.
So, yeah, it was a great experience, though.
I really enjoyed it.
So I will definitely be around for season two.
So, yeah, looking forward to it.
And you said you had another part of it.
Yeah, yeah, yeah.
Yeah, no, great to hear.
And I'm excited to see the shows.
The other question was for Jet.
He briefly mentioned the idea of bringing a token into play for the following season.
So I wonder if you could share a little bit more about some thoughts around what that could look like and the benefits of integrating a token for a show like that.
Yeah.
Right now we're still in the conceptual stages.
So I don't want to give away too much that's definitive yet.
But the show is being produced by a community called Hourglass.
And it's actually one of our many projects.
We're incubating various different projects with the goal of bringing Web3 more to a mainstream audience.
The show is one of them.
So for the first season, what we did was that we didn't want to create any friction to adoption.
So we didn't want to complicate things by having a token involved.
We just wanted to reach as many people as possible through the distribution deal.
We wanted to be profitable to ensure that we can have season two, three, four, beyond, bring money back into the Hourglass community.
Now that we have achieved that with season one, we already know from our existing distribution we're going to be very profitable and that we're going to have a lot of success in reaching a lot of people.
We're thinking of using the token in a way to kind of have the community within Hourglass to act as kind of an additional producer on the show.
So there are certain decisions where sometimes we're torn.
We're literally us producers.
We're right down the middle.
And so why not have the token community be able to have a say in something like that?
Why not?
There may be other opportunities where the token is involved with being able to nominate an influencer to be on the show or a project as well.
So these are the things we're looking at, but we'll be giving more details.
Jesse, you've got your hand up.
Did you want to say something, have a question?
What's up, buddy?
Yeah, man.
Thanks.
I'm good, man.
It's such an incredible room.
Just wanted to give some praise to everybody.
Jet, I think I met you at the Animoca party at Outer Edge and just sounds absolutely incredible.
I've been close friends with Brian since, I don't know, was it 2016?
And, you know, being around in Soho House, Brian, with you and then hearing about what Club 3 is doing, Giovanni.
Like, I've been in the room the whole time.
Like, this, I'm so excited.
Been in LA for about 10 years now.
And I just think this room is so incredible.
There's like a combination of things happening here with like this production that Jet's talking about that's going to get global recognition.
I mean, Brian's told me a little bit, but like now sitting here, I'm just like, my heart's pumping right now.
And I think what it's going to show from what I can tell so far is the emotion, right?
The passion.
And that's, I think, the difference between Web 2 and Web 3.
If we can get the Web 2 folks to see that, right?
And I love the idea that you didn't go in with the token on Season 1, Jet.
Like, you know, it's making me think of American Idol, right?
Like early days.
And then, like, you've got the vote.
But now you do it with tokens.
Like, think of how powerful that's going to be.
I see the thumbs up.
So I just want to give all the praise in the world to everybody up here on stage.
It's very impressive.
I'm blessed to be up here.
Brian, just, you know, you're awesome, man.
Just keep going.
Gio, I didn't get your message.
Send me that, who the winner was, or tell me here.
And we'll announce them.
We also have up here Beaver.
How's it going?
Hey there.
Going well.
Excited to be here.
I'm really, like, everything I've been sharing is so true.
Like, I think there's such a need for inner life connection and networking and a lot of strength in that.
I've been an online worker for many years and always been a fan of co-working spots and things like that.
So I think this is really cool to have it Web3 specific and definitely something that I hope to make value of,
even if not through a pass since I live a very long ways from L.A.,
but I'll visit L.A. someday and rent a pass and be there.
I can say with certainty that I'll try and make that happen.
Absolutely.
And you're kind of in the storytelling world yourself.
You want to share a little mini blurb about your project?
Sure.
And actually, that was going to be the question that I was going to ask is how this ties in with media,
Hollywood, storytelling, all that, because I know you had mentioned maybe filming the next season of Next Crypto Gem there.
But I was also curious, is there going to be some sort of integration with Hourglass and WaitToken?
Is there going to be sort of events more geared towards media being held there?
So I guess that would be my question for you, but I'll answer your question first and then give you guys a chance to answer that.
But yeah, what I'm doing in storytelling is working on basically a digital publishing application,
but more the Wix for storytelling, you might say.
So allowing creators to build their own custom portals for their own story worlds.
So it would be a somewhat similar idea to, say, story apps like Wattpad or platforms like Substack,
where authors will share serial stories and build community.
But it would be a site that they own and a relationship they own with their community,
where they have full control over the user experience and the way that is portrayed graphically
and the monetization of that and not having ads or other content on that site,
but having it be a unique sort of experience for their users.
And that'll be similar to with the TV show idea, right?
Like a Web 2 onboarding.
So wanting to be friendly to the masses, not token gated or complicated to get into.
But then on the back end, there will be sort of ways to upgrade your experience
and have a more personalized experience by having an NFT pass.
Yeah, that's amazing.
Media is going to be a big component.
And what we're doing there, Matt Medved is one of our advisors from NFT Now.
And what they're doing with media is, you know, visionary and revolutionizing the space
and hopefully getting away from the 24-hour news cycle and how they, you know,
put that, you know, they just cram it down your throat through a bazooka.
And, you know, it's not curated for the individual.
And we're on the verge of getting away from that.
So very excited for that.
And the winner, I have selected Matt Winnens.
His tag is at underscore MW 1337.
Awesome.
Awesome.
DM me his link if you don't mind.
Yeah, yeah.
I will make sure I get the right guy.
And congrats to that winner.
You're going to get it in the USDT.
You can buy a membership.
I did decide to give it in the USDT because they're oversubscribed.
So just in the event, you know, it's hard to get these.
So you'll have to go through the regular process where you'll have the USDT in your wallet.
You'll have a shot at buying one.
So, Vigil, jump in.
I see your hand up.
Yeah, I guess it's okay if I have some questions for Club 3.
Go for it.
Go for it.
And, Gio, so it sounds like you said you're going to start construction after the mint.
Did I hear that correctly?
Yep.
Yep.
Cool.
So just as a heads up, I've helped build or set up about 130 restaurants, bars and restaurants.
So I presume my first question was going to be why the partnership with Planet Hollywood?
It doesn't seem like it's the same vibe that you're promoting.
Yes.
Are they the operators?
Yeah, Planet Hollywood is the operators.
But, you know, when you think of Planet Hollywood, you either think of the hotels and the resorts or, you know, the restaurants, you know, that were very popular in the 90s.
But we, and I'm with Planet Hollywood, we operate 250 restaurants worldwide.
And, you know, we offer things from quick service to fine dining.
And another partner of ours is very ingrained into the nightlife scene in Miami.
So it'll definitely be the right vibe.
And Chris had mentioned earlier, the design is going to be by Francis Foussard, a well-known interior designer.
He does, you know, five-star hotels and the best clubs, you know, throughout the globe.
He's done things in Asia.
He's done things in South America.
So look him up.
But it's going to be a great vibe.
I know him.
Yep.
Great.
I'm just getting more FOMO as I hear these things, by the way.
It sounds better and better as we go.
Lukos?
Yeah, I just had a bit of a follow-up question on that one.
With clubs all over the world, what is Club 3 going to do to maintain that consistent brand image and experience across the different countries?
And how are they going to look at kind of bringing that culture out around the world?
Because I think, for me, I love being part of one club where you can go to different areas and you're comfortable with it.
But at the same time, for example, from visiting, let's say, Tokyo, I'd love to also be able to experience the culture in there.
So maybe you can share what the team is doing to bring that more forward.
Yes.
So in terms of the secondary locations, you know, we'll probably have to open sites two and three to understand how the memberships will work and the usability from city to city as members continue to grow.
So obviously there's going to be a declining membership opportunity as we open additional sites.
But in terms of the vibe, the theme, more than likely, each and every house is going to be designed with the local city in mind.
So in Tokyo, it's going to have very much what is near and dear to the residents of Tokyo, Miami, same thing in New York and London.
And, you know, everything from the interior design, the materials being used, and also just the theming in general is going to be reliant on the city.
Yeah, I think it's important to do that.
I think keeping it in line with kind of what the feel of the city is definitely makes a lot of sense.
All right.
Well, I think we're going to start wrapping up here.
If anybody has any last questions or wants to add anything, feel free to jump in.
And we'll give it another five, ten minutes, and we'll probably start winding it down.
So, we've got Bitcoin pumping.
We've got Jet working his magic all over the place, working this show, working partnerships.
He never sleeps.
He's AI, this man.
He's not actually human.
He's an android.
Okay, we've got Shiny D in the house, pacing around with weak knees and sweaty palms, debating if he should come up here.
Anyways, I love it.
Love the people here.
Love the crew.
Quick question here.
Jet, awesome spaces, by the way.
I've had a lot of people ask if they're not.
So, shout out to the DirecTV partnership.
Boom.
Baby.
Yes.
A lot of people ask me if they don't have DirecTV.
If you're in the United States of America, where do you think are some other possible options to watch this show?
Yeah, there's going to be a ton.
If you go to thenextcryptogem.com, right now there is a where to watch, which is just a sample of Insight TV's distribution.
And then in the United States, there's already about 12, 15 names there.
We're going to be represented at MIP TV in a week, which is the largest TV distribution conference in the world.
It's annually in Cannes, France.
And once we go through that, we're going to be getting a lot, lot more.
So, we're not going to have the final list until probably around May, June time.
But if you just follow us on the Hourglass Wait Twitter, we'll keep you updated or go to thenextcryptogem.com and we'll always keep you updated.
There'll be lots of options.
And because it's most of these platforms, they're mostly free to watch and ad-supported platforms, there'll be a lot of streaming options also, even if you're not having satellite TV or cable to just stream on your laptop as well.
By the way, BTC over 30, ETH about to break 2K.
It's a good day.
I just saw that.
So, that's a really good lead-in to the upcoming sale in a few days for the Club 3 guys.
That was good for the price to be pumping as these mints happen.
It's not good the other way.
But, yeah, everyone, thanks for joining.
I'm really excited about Club 3.
I'm obviously super excited as well about the next CryptoGem.
So, I hope that the next CryptoGem films at Club 3 on the next season.
Maybe we can make that happen.
Well, it'll be a great advertisement for the space as well.
You see some of these venues and various shows that can really show off the space.
But, yeah, thanks, everybody, for being here.
For the good spaces.
Really informative about everything going on in Hollywood.
Yeah, I'm just – I'm really bullish on the intersection of Web 3 in Hollywood.
Working on some other projects as well in the film space with Rick Duckdale.
He did the first NFT movie with Anthony Hopkins, now building a film launch pad.
Some of the other people here are also involved with that.
So, all right.
Thanks, everybody, for being here.
We'll do this – we're going to do another space tomorrow at the same time.
George is going to be hosting.
He had to go because he was doing his show.
He's probably, you know, over the moon, about $30,000 Bitcoin price on his show right now.
So, we'll be back here tomorrow at 30 minutes later at 6.30 p.m. PST.
George will be hosting.
I'll be co-hosting.
So, we'll do another one of these.
Join again if you can.
We're also going to be doing some giveaways and other things.
So, jump into that space as follow.
I'll retweet it as well just now if you have the link to the spaces tomorrow.
And if anybody wants to jump in as speakers and stuff, we can add them.
We're going to be talking, yeah, the future of Web 3 Hollywood basically.
More next Crypto Jam and Club 3 as well.
So, we'll see you tomorrow for those that can join.
We have some other speakers involved as well tomorrow.
So, all right.
Have a good one.
All right.
All right.
Thank you, everyone.
Thanks, Brian.
Thanks, guys.
Thank you, Brian.
Thank you, Chet.
Thanks, guys.
Thanks, Brian.
Awesome, Brian.
Thank you, guys.
