How's it going guys? Good morning, how are you man? Good man, how are you?
Yeah, yeah, it's less than early. Hey, are you doing early? There's a there's a rumor that Aussie's not before clutching Mondays. Good morning, everyone. The active. Yeah, very quiet. And he said good morning. I didn't
that probably I think it was a sweet amongst us nice guys my audio is bugging a little bit but good guys what's up GM everyone good morning guys how are you guys I let's
7.30 pm in India it's maybe good night but get to bed all you guys there GM GM everyone it's 10 pm for me yeah yeah tucked up in bed I literally woke up 10 minutes not yet 10 pm for me as well
Who is a soul-lay with the mother fucker image like the NFT and the profile picture near the top? Every single space is you are here. Thanks for coming.
Yeah, that's the first NFT collection I guess. Bullish. But how is my connection? How is everyone doing? What's everyone been up to in the last week? What's everyone been building?
They don't want to leak the alpha. Just head down grained in, right? I think that's
as I minted out and just in two minutes so pretty pleased with that but a bit gutted I didn't manage to mint and try to connect to here so but yeah just grainyin another week.
Yeah, I think so when super fast Christmas to two sounds and then I'm getting him to send me one but yeah, I didn't actually Connect in time. So just ticker it was going too fast man. You've had a nightmare Yeah, no, he got fumbled fumbled how are you gonna get wireless now?
I'm not going to have to ask Chris. Yeah, 100% Fed distribution isn't it? So you're not even going to be able to get one unless he donate one to you. Right. I know. If you'll know, you clutchy the lunch pad. But now, good. So I know Luke right
We're doing good. We're feeling most that word by future sensational. Yeah, we get and I'm finally nice to hear baller speak. I've known ball enough for how long probably over over a year and a half.
But here in the man's speak now is funny. Have you never heard his voice before? Never, you know, whenever you try to speak the ball, I was like, "No, I just want to have my coffee. Oh, I got this lovely cake in the side of France. I want to try out." You know, he's never available to speak well.
I've heard ball of voice about 10 times. Wow. Clearly doing something right. Yeah. And I have like five dons, you know, I have five NFT projects from done still since mint. You would think I would get like one on one calls from time to time.
I'm going to be the biggest Don's holder. You wait. I've been sweeping the Don's. I'm literally going to sweep some Don's right now. Not financial advice. I don't recommend anybody in the audience do the same. Yes, I think I have a rank.
5/0, 6/0, good luck. I just have to do any questions. Well, we're glad to be on our, I think this is the second
time we've been invited. So it's nice to see so many familiar faces. Most of the projects on the panel we do speak from time to time. So we must have access our Paris brother right there. One of my closest, he's not my friend, but he's okay.
I was still in my eye. He's cool. Somebody is on my party. Yeah, they obviously ball up. No ball up for a long time. Shout out to Miss Fierce. You guys should check the project out. Then we have a
Co-founder of Lutra, this is a huge Boba. He's there with his helmet, I don't know what kind of PFP, that's his cartel. There we got a social money here, Donnie Brasco, amazing guy from Arty and as well. So yeah, we're just glad to be here as well. Good to have you up. I love it. I'm support.
I'm supporting people in the panel here. I've just put a DOM on the Paris marketplace. So that's like touching the surface area of two of the speakers. Very happy to do so. Sweet Max has just come up. How are you guys doing? Hey, hello, everyone. Yeah, good. I'll go. How about you?
Just came to my home sorry guys, and just a bit late. No worries. No worries. We'll let you get settled. So what we're talking about today, I just wanted to say a quick recap before we get going. We've got two new projects that we haven't
had on Clutchy Mondays before officially anyway. We've got Miss Vitz up here and we've got Apes Bay so I just wanted to give them the opportunity to quickly as Katara likes to say a quick elevator pitch.
So, Miss Fitz, go ahead. Jesus Christ, hold on a redicule this one. I used to run. Yeah, I mean, I will be ready to do it. So, the audience, why they need to be bullish? Share what I can. I mean, look, we are keeping things very close to our chest.
But essentially a quick summary of the project and the art direction itself is more so that we are pretty much a collection that is stuck in the 90s, essentially before the incident really took off right. So our entire art like think about like I guess recess like the cartoon back in the day.
fresh prints of Belay, all that kind of stuff like American 90s fashion is a lot of the way that our art is curated and I'm like super excited in terms of being able to show the art and then top of that we want to actually create some really cool experiences and
a little like a viral marketing campaign essentially. So there are a couple of different elements that we are going to be touching on with misfits. And our goal is also to obviously be very, very community focused. Sorry. And yeah, just essentially deliver back to the community in whichever way we can.
Love to hear it. What made you pick the 90's theme? I'm curious.
I believe like the 90's team, how's that nostalgia feeling? And that kind of touches into the marketing side of things like I feel 90's was such a different period of time to a logic extent where everyone was just enjoying life vibes
being. And I think that was also a very pivotal moment for fashion and still stands out a lot from the current day. And at the same time, as I mentioned, from marketing
point a lot of people can resonate with that time period as well. So those are some of the elements to why we like pin point of the 90s for the time being. Yeah, yeah, that sounds cool. I am a child of the 90s. I was born in 1990.
the whole decade. Loved it. So, I loved it. I loved it. Crops was born in 2011 or something. So, there are many examples.
of like 90s themed and FD collections that are like playing on the branding side of things that you can think of? I mean, there definitely are different projects that do highlight the 90s. I think one of the most prominent collections that do come to mind
would be used over on flanagan system will probably go in soon. I think that's like a collection that highlights some different aspects of like 90s fashion. But then they'll also do have like a very modern touch to it as well. But then there's like one
over that like nostalgic theme into this collection as well. Nice and I'm not going to ask you to drop like any specific offer about the project here but like just in the general sense as the topic I see here is NFT marketing which crops came up with before the call.
Putting you on the spot here just in general, like, have you got any principles or advice or things that you want to share generally about marketing, about NFT projects based on your experience? Because you've obviously been in the space for a while now, maybe you've got some nuggets for people.
Yeah, there's definitely a little tips that I do have and I feel like it might be better kept for the discussion itself. I feel like I might come up naturally. But if it doesn't, I'll definitely maybe drop some alpha into how we like misfits up
I'm a very successful project of the last three months learning what they've been doing. I'm obviously looking at mistakes in some aspects as well. And just really accurate and mark
to come out into the ecosystem of the storm. - Now, does anybody else in the panel have any, like, I guess, like, tips or things that they would like to share, maybe even just views on mistakes, maybe, that they see NFT projects making with marketing?
Yeah, I'd like to say something to see if you don't mind Go ahead, so very welcome. Yeah, oh, so yeah, I think that's here with NFT projects we don't have many options to you know to choose and I think this crucial thing
thing is just to understand what the kind of project you have at a disposal because you know you have many you have many variations you have you can have like something like a monkey doll or something more centralized and something like that so yeah just to all
Overall marketing should be in accordance with your project structure. So yeah, I think that's crucial because I think that's just we have for now a situation that we are a bit centralized. It's normal since we have a solid team. It's normal.
But for example, just when we will be releasing our so-called Miniverse, I think that we definitely will choose our internal structure and we will change our marketing approach as well.
Yeah, I agree with you though like it really depends on what type of project you have Obviously gaming is gonna have different marketing to other ones, but I see you do my right has their hand up, so go ahead Thanks, Crupts. Um, yeah, so I have the two points to add so the the first point is that when
we do marketing we always try to think outside the box like for example you know like for sui Denver you know Jacob is this the first time you're gonna be on like a video like this or is it like a cuz I think no no I'm very docs like if you go to any web 3 event in the last
year and a half and you look through the photo album from the event you'll just see me. So it's going to work. But with like a like a production set video like like the maybe. Yeah, that's the that's the alpha we're trying to get. So like you're dig with HD. Yeah, you're gonna see Jake.
So we like for example thinking outside the box trying to create content maybe like building up the ecosystem as a whole while you're doing it and then the other point
that I want to make is this might be an unpopular opinion, but I think Twitter giveaways are overrated. I think projects do it too much that it becomes a point where like the audience are getting isn't real. And I've seen recently, because I
have a few people join our discord and ask for them. And they give you this hostility if you reject, which is like, you know, like I prefer not doing Twitter giveaways with projects that I don't intend on partnering for long term, because the audience is it brings usually it's a lot of like whitelist
and then they just never talk and they just like just the quantity. So when you're doing marketing, are you trying to get, I guess one of the questions you should ask yourself is are you trying to get followers or are you trying to get community members? And that's the thing to stick to that people.
I can understand that I like the giveaways are a good way sometimes of like just be strapping that initial audience, but then converting that audience into like I guess a loyal community that's passionate about your building requires other things. Yeah, and like and those other things are the difficult pieces as you mentioned right trying to find those creative ways to engage
people producing content, having a voice as a project. These are all examples of things that you can do. But that's the difficult thing I find. Right, right. Yeah. For us, for example, we're trying to post our events around the world. I think our next one is going to be in Paris in June. And, you know, like me, people
people, we do like popritorments, we do like cross-community events all the time to try to like get our discord community involved with us. But I do see a lot, I do see people over using like their only form of marketing is Twitter giveaways and it just becomes so diluted that it's that
This is my opinion I'm pretty sure it's an unpopular kiddin' but like yeah to play to play devil's advocate because yeah, I mean we've we've all seen like some projects do quite a lot of getaways But obviously with Sui pushing back like the main net release there is Definitely some strategy behind like what type of money?
marketing do you want to do at certain points as well right like would you want to do more meaningful marketing when we're very very very early yeah I'm interested to get people's views on that I can see both sides yeah I can see groups uh cheap skates have their hand up all away yeah we'll go to them
Hi guys, thank you for inviting us. Yeah, I think this is quite interesting topic. We just constantly think about talk about this with our team. As you said, the planning is more important and especially these days with serious situations, we are not sure when it's going to mainnet launching. So the planning and the
analysis is very important. Sometimes we have many many different opinions about the campaigns but some of them is not working, some of them is working very well. The research is very important as well because sometimes we try to discover the continent again but
I mean, most things is already done in terms of marketing, goods, examples, should be guides, but also having creativity, doing something very new, very niche is very important. So yeah, I think this is, I think I emphasize the planning is the most important thing.
Yeah, so I was gonna say sometimes I might even be better to not market than market all right like you want to be producing good high quality content to be driving the right sort of community members or potential community members into your discord which is like what's
studio and Mariah was like touchy gun. So rather than like solely focusing on wildest giveaways in my play, hey why don't we spend an extra two weeks to actually build some meaningful content which actually captures people attention in a different way outside
like just white list hunter/ like I guess freeman to whatever you want to call the airdrop hunter/luck and stuff. That would be like something that I would really echo. It's holding off from marketing and executing it when you need to rather than rushing.
Yeah, no, I can definitely see like as I said both sides um
But yeah, yeah, it really depends like what type of audience you try to attract because I'm sure that doing like certain giveaways, yeah, you'll get you'll get some eyes and a lot of people
would do flock to hype, so there's like kind of a tactic there, but yeah, it depends about like the longevity. But who do we have with the hand up next? Was it Shudium or I or BBA?
so honest. Alright let's get to the baby. Yeah so hello guys thanks to Duma Ray. So coming back to your question like what is the main reason to like
So what I believe is like once you know who you are as a professional or a company and your vision is like comprehensively, it is time to create a plan like if you don't have a goal in
mind you are heading nowhere like you need to think about where you want to be in a year like in five years or something and mostly indefinitely just here you have done
So according to what has been worked on and what hasn't. So this is my like you need you need to create a plan for marketing. And without spilling the source like what would you say your main strategy is so far?
Like our strategy. Hello. Yeah, for baby eggs.
So our strategy has been the same like I explained, like we have planned to launch the NFTs first and then launch the RDEX.
And then go on with the plant. Okay, that makes sense. Show the product first, right? So that you guys back it up with. Exactly. Exactly.
Okay cool. Yeah go ahead um go ahead. Yeah so I totally agree with the the apes like if you don't have a goal and you don't have where you want to be in a year you're you're literally not gonna make it um but um in terms of the just
to add on, I'm not against Twitter giveaways. I'm just like, if I go, if people ask us for Twitter giveaways and we go on their profile and their entire feed is Twitter giveaways, they're like, we're just going to be the same as everyone else. What is a point, right? Yeah, like, strongly agree. You need
some original content, right? You really do need some original content. Like we even go to the extent with Clutchy where we don't even really do retweets. We'll do quote tweets where we put an opinion or we put like a spin on something but we rarely even very very rarely even do retweets. Right. Yeah. And like also on top of that point,
For us like we have like plans on doing these sort of giveaways when we know when to push for it So like we're pretty far from a main at I was not like far like you know, it's in the future And we have a few things coming up. We have a few partnerships lined up and those like
like what's it called stretching out your partnerships and when to push for marketing is very important because there's a lot of people that are pretty much using all of the juice right now right and by the time they get the manate there's going to be no more juice left and people that are kind of like apings your products right now though like if you do like when they'll try to
giveaways and you maybe get like a couple thousand followers right and there's no product there's no white paper there's no roadmap there's like it's it's just it's such a cookie cutter thing in this space so like what like I hope to do shot to balla and lutes
If you know, you know, like what I want to do is, you know, like, because we have a new opportunity, like, sui blockchain, new blockchain, like, like, it's, we don't really get this chance to create new standards for, for these sort of initiatives. So like, you know,
These are things that I just, sorry, I haven't had my morning tea. I'm a little, a little stuttering. But, you know, like, I just hope for like this space in general that there's more projects that sort of think outside of box because we really have the opportunity to set new standards because we have an entirely new blockchain.
So yeah, I'm not against for the good ways I'm just like do it when it makes sense, but just don't do it to do it, you know Yeah, yeah agree. By the way, we've got people requesting to speak We will bring you up when we can but currently we have the maximum number of speakers up to
to speak. Also, I saw that Jami had the hands up. They haven't said anything yet. So if you guys want to come up and speak quickly, very happy to hear what you got to say. Same with Apes Bay, like if you guys want to come in and say anything, even if you want to change the topic, we're happy to hear from you. And then we'll get to the others.
So first of all, shout out to all Nierz.g. You probably know me like Alex from Nierz. If you wasn't Nierz. So I want to add a few words about current topic.
In my opinion, it's very important to attract real users, real NFT people. Because in the end of the day, all those air drop hunters won't buy anything. So in this way, you can fool yourself with the numbers.
So for now, I think very important for a sweet space to focus on attraction, real energy people on other chains. Because otherwise, after the first week hype, as we saw this on other chains, all the people
will gone. So just a few words about that. Yeah, it's definitely something to think about like having this whole like I mean, I don't, has it been confirmed like this? I drop I don't think so, right? It's not confirmed with mine, but a lot of like speculators. Yeah.
A lot of people, a lot of money, also how to do that. But I don't think it will be airdrop like on Aptus, where they throw all money in day one. But a lot of people speculate on it. Yeah, there's a lot of speculators and as you just said, people really feel
to recognize that they are completely different audiences. So don't mess up your following. That's my advice. But yeah, let's hear from Jami. Good to have you guys up finally. Thanks so much to Glotty team for this opportunity. We really, really appreciate it because
is a really, really important topic here and I want to add something for people building utility projects. I feel getting users to try out your utility, try out the products you're building is a really great form of marketing because it will give you a free word of mouth marketing that gets you access
organic users, people who really need your product. So I feel another way to market is to get people to use your product to test it out. Whatever it takes to get people, just get them test the product and I feel this report really really good to market for you and get you more users because one of most is like the best form of marketing in my opinion.
Definitely and like obviously, right. Do you want to actually give a quick rundown on what you got building? Oh, I would really love that thanks thanks for the opportunity So Jimmy is more of a gaming is essentially a gamehouse So where we grew up from Africa, so we grew up in places where we have a
kind of gamehouse where you come, you meet lots of your age groups, you come and play games and have fun. So we're basically building something for fun and we have two major games at the moment. We have the flip game, it's a double or nothing game and the jami pooh. So jami pooh is essentially a bo pooh.
This is not a bit of a thing of luck, it requires skill. I don't know if anyone is familiar with the 8-Bop-1 Facebook, how big the game is. So we're trying to do something like this on Jami. Weibo can actually come and you can comment, bet your suite, you can bet your NFTs.
We're trying so many forms of dynamism of NFTs, our boards, our Qs, our NFTs, you can lose your NFTs in the game. It's just really going to be interesting. And we also plan to integrate some other tokens from a couple of projects, we select like the best projects on three and integrate their tokens.
have to always bet Actress 3 you can bet your NFTs or smaller tokens you earn from owning Blue Chip NFTs on 3. Yeah, I'm a big fan of what the journey guys are building like we spotted them a couple of weeks ago maybe two three weeks ago and we were impressed like you get lots of projects
they talk about things for weeks, months, even years. These guys just came straight under scene with a live working product already. Thanks so much. We like that. They even had suggestions on a couple of tweaks that we could do on the UI on Kalechi to make things a little bit smoother. We actually implemented
and some changes based upon the suggestions as well. So these guys are builders. Thanks to Moswish, shout out to Sam, our dev, our chief dev, he's a really, really good guy on points with this game. So our dev is our, we have our distant available
You can actually play on our website now if you head over to the game section. So yes, yes, you can't read now.
Yeah, on the collection games and if anybody is building games by the way like we can host them on collection. We can get you a game page show some statistics guide users to your applications and that's live already and we have a form so dm as if you want to get on collection and I see like the only other team up right now that hasn't seen
anything is buzz who just invited up. I don't know who we've got behind the mic above, but welcome. Hey guys, thanks for having me up. I look at the whole marketing thing as almost like Pepsi vs Coke, right? Like
If you're a Coke drinker, Pepsi might launch a coupon so that you try out some people go to Pepsi because it's cheaper. It's then Pepsi's job to convert them into loyal customers. Right, so followers, I look at as they're good to have, you need them, they're at the
top of your funnel, community is the very next level down. So I don't think they're like, they're competing strategies. I think you need both. You need giveaways to attract people and then you need to then convert them into a community. And not all of them are going to become community. There is no
crypto project where every follower is a community member, active community member. Does there exist? So you need both. But the one big point, the reason I have to come up is, been in crypto a really long time, been in marketing for even longer. And one thing I really wanted to say,
stressed everyone is if two is going to win and if you guys are going to win do not compete with each other cooperate with each other make Sui the best place to be at so that everyone gets along everyone congratulates everyone and that way this is going to be a
super attractive place for people to come and have fun. That's all I wanted to say. And we're a new wallet. We just launched our Twitter beginning February, come have a visit, open to participate with anyone. We just want to make Sui the best it could be.
very very wise words. I appreciate that. But let's head over to, I see we got Sui Monsterex and a few of the others have their hands up as well but who do we have behind Sui Monsterex again today? Yeah thanks classian Sui Global for our
organizing these spaces. Yeah, big shout. Yeah, actually, I'm not from Paris, but some of our team are from Paris. Yeah. Two and two or three people are from Paris. So for our market
plan we are planning to release everything in slow paces we have finished some UIUX and discord integration in the dApps it's also finished but on still only support wallet that has same signing message standard sui and sui yet
So for the marketing, we plan to deploy the update slowly adjusting the date of the mainnet. And we have a lot of collaboration in the tank also. We click GemNet on the discord, we call it Friday night at the labs.
There's a lot of games option. We are still exploring that and it's already around the same two weeks ago. What did you guys get up to last Friday? Yeah, gothic. Gothic.
After games. You guys are a really good example of more meaningful collaborations. You've got your raffle site live and I think the way you're doing your partnerships is really solid. So take notes.
Thank you. We are still a lot of work to do on the Rampocyte. We have a unique storytelling also. We will launch it in the middle attached network. We are preparing the asset. And also maybe for the alpha,
are applying for the Sui Foundation developer grant in the in-digital identity sector but I don't know if it will pass or not but the the project will be beneficial for Sui public yeah
I just wanted to support the take that Bastard just
need to cooperate it's the best way we can we can we can push sweet forward so that's the only thing I want to say for sure for sure and that's why I really like these Monday spaces right like yeah right you can have really successful
I think that's better to know this something that
Many people are worried about these giveaways and some other stuff that we spread across the Twitter. I think that every project should not be really considered the giveaways to something like that. It's not really bad.
thing just the most top important thing just if you do something beside that. So if you have some sort of interaction with your community that's maybe that's the best thing just could be made by your project.
Yeah, yeah, and like speaking about doing like these giveaways and different partnerships I'm interested to know from everyone here their thoughts on like what role do you guys think that influencers have in marketing? I know it can be a bit of a conversation
Yeah, go ahead, Swiss. Yeah, so I think it really depends what you define as influences, right? If you look back at like board apes and and the influences that I feel like you're talking to talking about,
particular art would be more so more global influences I mean like Justin Bieber M&M I don't remember who else right now has a board 8 but like so many different people haven't board 8 right? Post Malone? Yeah I mean here's a maze
I mean I'm gonna go find your wallet now. Might have to blackmail you a little bit. But then there's obviously like a different types of influence that we might be more familiar with which is like in the NFTs.
right now I personally feel like having these like for example having them retweet and like paying them to retweet is probably not a right strategy I think a right strategy when it comes to working with potentially work with influencers is in a more meaningful way is
Trying to capture their attention in a more genuine way with actually interested in the product and they're not being paid to really do anything right there's like the genuinely excited for like what you're building and what you're putting out and they want to be involved in a natural capacity not because they're being paid I think those types of
Those types of opportunities are the most valuable. They can really leverage.
So what do you think the best way to onboard these people are that if, for like genuine interest?
I think it's all about producing cool shit. The more cool stuff you put out, the more it comes on the timeline and that peaks to interest. If you're producing, again, I keep going back into content and marketing. If you're not producing great content,
content. And I guess since we're already discussing like Twitter giveaways, that isn't going to really capture their attention. But if you're producing something that essentially evokes emotion, that's more likely to actually peak someone's interest. And I actually do want to discuss like
emotional marketing and a lot kind of stuff later as well but I'm a positive studio barai actually I think Buzz had the hand up next yeah buzzers yeah the one thing about the the board apes was they were throwing the hardest parties in LA and in
New York and they created a utility, celebrities wanted to be able to get into those parties. So at the end of the day, it's not just like content, but utilities really important and think outside the box like I just saw this project
over the weekend called the Mutant Grape Wine Club and they're creating a wine brand using NFTs. Where else can we apply utility? And that's why Board Ape was so popular. It wasn't that they went after influencers.
everything else. The influencers wanted to go to those events. They raised a ton of money. They threw the best parties there were and these people wanted in. That's why they went in. Then they saw, "Wait a minute, if I use my NFC and promote it, I can make money." Just like anyone else would do, they started promoting it.
Yeah, that's very interesting actually. They definitely mastered creating that culture. Or it could say bugs. I just think about the dreamer to now for a zombie to promote our project.
Rob Zombie, ah, maybe, you know, maybe there's a few people knowing. It's like great, great musician, just a bit weird, but, rock star. I thought you said rug zombie, I was laughing my head off. That would be an awesome name for a collection. So did I.
Okay, we'll go to the studio and we'll just start the handle. I think this is a story of talking on the not really like the influencers are I'm certainly changing the topic a little bit, but it is pretty interesting for like the NMT marketing side when you, man, I feel like my community, my community is going to be
me for saying community too many times. So I think if you can use the community to like if they're interested in your project enough, they'll market it for you. Like I'm not I'm I'm in kidding like I feel like our community markets more than I mark I do I do my job. And because they're just like when they do their do their show.
they don't do it in like comment every well they do comment everywhere and show our stuff but like a bunch of our community members are writing like high quality threads like these threads are so well written I'm a little shook I feel like I have to reward them but like if you get to a point where your community is literally doing
doing marketing for you, it's a really free real estate. And I think like for projects to be able to kind of like get both of the community aspect and like the marketing aspect, having your members do the work
I think shows some sort of capabilities to your actual project. We're also interested in doing this show. It's probably going to be like Thursdays at like 3PM UTC or something called the limelight where people, our community members, come up, pitch them, pitch us our own projects.
and if we phomo enough into our own project, they'll get rewarded or something. And I think this is super interesting because having your own members in your project, pitching you your own project gives two directions. It gives people understanding
understanding what your project is actually happening and people being able to just speak about your project. And like a lot of people that I see in like maybe like other projects and other chains and stuff like that. The community members when they're asked like, oh, do you know what this project is? They're just like, oh, no, what is it? Or like, like even people that
been there for a while. Or like they don't even know what they're getting a wireless for. Or like stuff like that. So I think more opportunities like this to get your Kineo members involved and like to kind of like learn and also at the same time you're like marketing your own project. I think those are really good opportunities. Definitely. God, I think that's all good.
No, no, I'm going to say I'm going to transition after. So you go.
Okay, cool. I've lost my train of thought. Alright, I'm gonna go then. I've got to run because I need to go and pack my suitcase for Denver for sweet
Denver because I'm flying out tomorrow. But I wanted to leave you on a topic for discussion. Crew 3, good, evil, some minor middle.
I'd be interested in hearing the thoughts I might listen to the recording after.
And I'll also donate my spot. We've got two speakers queued. So, we'll have this first in the list.
awesome have a safe flight
Can I speak on this crew part? Because we also do one and I understand why there's doubts about it. So for us when we do crew, we try to do a lot of like obviously there is a Twitter repost and stuff like that. But we also have like for example we have
I'm sorry, let me get into why we're doing this. I think there's a lot of misconceptions about crew and about there's like two ways to it. There's a lot of people that use crew to sort of like add on to the Twitter retweet like wireless stuff and like
It also falls into a place that like, is that real engagement? Are those real people actually doing it? And at the second time it gives an opportunity for people that maybe have created that platform, that foundation for us to assemble a community to leverage that and add engagement even more. So I would say that we're probably on
the second part of that. And how we leverage it, for example, we have a story. We have crew requests that are literally just quizzes on the stories. There's a bunch of them that require human interaction. Thankfully, we have, I think we have seven people on our crew review team. So we're always reviewing, like,
If there is actual effort put into these, because you're not going to get the reward if there's no effort. And that layer of like, is this person just here for whitelist or is this person here to say? Interesting. Anything that we value, like for example, we have this quest called share your ideas or something.
you go into our my right family of brands and maybe just talk about what you're interested in or things that you like about things that you don't like about just like discussion and there's so many people that just the crew is just great or nice,
And I'm just like, oh my god, but there's like also a lot like there's a lot of discussion going on. So there's for the people that want to get involved more, our crew is designed to for people to engage with us on a deeper level. And it's been working really well. I would say there's I think we have we're nearing 600 people.
and I would say a good chunk of them are pretty active and they're doing the ones that are for humans because like we try to do, we're anti-Beep boop so we try to curate everything for the human crowd but interesting one of the big yeah
Interesting to hear about like you have a review process. Yeah, so like everything we do, it's either in the form of the text or screenshot. And for example, like our all of our like close, actually, all of our wireless are closed. It's the early bird is over.
But like everything that we do, if it's not already proven to be a human interaction, like for the quiz, you have to have read the story to answer the right question. So those are automated. But like for sharing your thoughts, for maybe, oh, we have a meme. We have a daily meme. So people can, uh,
Summit Daily Memes about our project and they get XP and obviously these there are some memes that have nothing to do with our project It's like something taken off in Google and we know that because we check and then there's also like XP and quest for daily activity so we host daily events
Every day Monday through Friday sometimes are they Sunday so people can who are here every day? Participate in our daily events I think we average like probably like 15 to 30 people depending on which day every day in our discord and This gives people like a incentive to like come to these daily events like if I don't do a daily
event, people just just like spam my freaking disco. When daily, when daily, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when, when#
The I like that I like that we've had loot riders with the hand up for a little water so we'll head to them.
Yeah, just to piggyback off of what I've been saying we have same thing with our crew as well. I think to the question it works both ways right so we do have like certain like task where probably your daily XP's and stuff like that but we have silly questions like who
the founders of the project. What do you be opposed on announcements on certain days? Even within us we laugh at times because, for example, we would say, because we do have our trade maker already on our website, so we say what goes on in the playground and you see some really crazy answers around at times you see people say things
like, or rabbit to play around there. It's like, nah, you just design your own NFTs there, but things like that keep people engaged. But going back to the main question, I think you can, even, I don't think it's fair to necessarily give the whitelist hunters a bad name because they also play a major role as well.
For example, on your crew if you're putting things like, because we do screenshots as well, are you using our PFPs, are you changing your name? Even if you're looking for what this spots, they're still markets in you technically, right? Because we do those weekly, and we check. It's myself and I think one of our community.
manages that reviews all the processes that have been put on board. So I think it's easier to still work for it. And because traditionally, back in the days I worked in retail, I still had the mentality that conversion is key. Every time you walk in to see
a retail store or a fashion store you walk in, you know, in your head you're thinking, "Am I there to just get a pair of jeans or get?" and just walk out. It's the sales presence job to make sure you buy a watch before you leave a t-shirt before you leave. So there's so many people that are going around looking for widely spots but when they come into
your discord today, enjoy it. Do they feel the engagement there? Things like that will make them stay. This is a lot of averages, right? People will buy your project, people will flip it, people won't mint, but it's trying to make sure you get the best possible outcome from everyone that visits your page, basically.
Definitely, definitely. I'll be honest, my connection is a bit dodgy, but I got the gist. Now I agree that it's all about capturing the right audience. I know we've said it a few times already, but very easy to just get these quick numbers, but it's all about conversion, right?
Let's set over to misfits and then we'll look to wrap up shortly.
Thank you. I just want to share some alpha like I think you had bought up the topic of Jacob and bought up the topic of like some like marketing tips and I wanted to share the alpha from like what I've learned from the research I've done have like the past couple of months that would love to sort of spread across the Sv
There's a couple of different aspects that people need to focus on on NSC marketing. This is something I learned from a thread that I read recently, which is there's two types of topics for NFTs. There's transactional utility and there's a
Now a lot of NFTs are obviously now the transactional type of things, but a lot of people don't now the emotional type of things. So my sort of like the main thing I'd be recommending is trying to focus on in whatever way you can making emotionally connected.
content at the same time. Now when I talk about that you think about some like the great ads or great companies you look at like Coca-Cola, they center their marketing around happiness and they create amazing emotional content around that. Nike is about like being great. So being able to
provide an emotional connection increases people conviction on a project because they're able to connect with it in a different medium. So that would be one thing that would really recommend a lot of people focusing on because at that point you might be losing out on a lot of people that that might be interesting your project.
Another thing is also looking outside the box for marketing. This could be more so after your NFC project launches. Right now all of us are pretty much focusing on marketing to people in a very small vacuum which is crypto Twitter and it's two people that are very just
The other thing is actually looking outside of Twitter.
a great example of this would be Pudgy Penguins where they do a great Instagram marketing campaign where they sort of post I think it's like a tip of the day essentially which is like a mental hell type of motivational quote I kind of want to say it is exactly but to do that really
well where their brand awareness as an NFT collection I guess you could say or the brand awareness as like PFP's spreads beyond Twitter alone. I mean I think they have maybe around 300,000 followers on Instagram alone and they're getting maybe like 8 to 10k interactions or likes
per Instagram post that put out and you can just imagine the network effect that you get by by being able to leverage a platform like that. Those are some things or some tips I'd like to share. Some things that we are going to be doing personally at misfits and I'd recommend other people looking at as well.
Yeah, definitely. And it's interesting what you're saying about like the emotional engagement as well. We actually had a cool a few weeks ago now about yeah, what you were saying with like
no keeping the halo of aspect of things and how do you really want to be perceived by the user? But yeah, I know I really appreciate those tips.
Uh, boss go ahead and then we'll look to wrap things up. Yeah, I'd love to add on what misfits said. And I think there's a really good point. Um, there is a functional marketing side and there is an emotional marketing side. And once you nail that,
And there's actually a community marketing side. So since you just brought up Nike, I'll use Nike as an example. They created a faster running shoe, right? They put sponge instead of leather on the bottom of the sneaker so their athletes can run faster. That was the functional side, right?
Yeah, then they took up the role of a coach and emotionally they're simple for hard work, right? So there's like 68 emotions and they represent hard work the same way Harley represents freedom, right? But then they also developed a culture so people who
wear Nike and you see this a lot in low income areas are people who are trying to make it their grinding to get out of the hood if I'm going to wrap it up kind of right it becomes a symbol to the rest community about who they are and that's the third part but you can't start at the cold
You need to nail either your function or either your emotion before you get to that part, right? And I think that was a really good point. You brought up miss it Yeah, interesting you mentioned like the functional side right like how do some of these programs
that are purely like branding plays. How do they nail that part? They don't have to if they have the emotional part. Like I saw Dizzy has the Bitcoin bandit as his PFP for the week. That has a lot of
masculine energy is pure emotional play. There's no functionality from what I know yet. If they do the emotional side right, they're going to get the community eventually. So you don't have to have both. It helps if you have both, but you don't need to have both.
Okay, interesting, good to know.
We'll go to Studio Mariet and then let's look at the wraps up where it comes in. I was just saying because I have a space that starts right now. So I'm going to hop off just thank you, Krabs, and for having us run again. Always good to have you off there, man. Hope the space is good as well. Thank you. Thank you. Peace out.
But, right, any last words before we end?
No, there's been a really good space. The found it very interesting to talk about a bit of different aspects of marketing. If you're in the audience right now, tap the bottom right of the spaces and give it a like.
and send some comments below. We're going to be, well, the space is recorded, so feel free to listen to it after and I hope everyone has a great Monday. So thank you very much.
See you guys. See you guys. Thanks. Bye bye. Bye.
See you everyone. That's been a great space. Thanks a lot.