outlines, and things like that. Yeah, but to kind of keep the human element to it,
I was like, these tools are really powerful, right? And I didn't really want
to admit it at first. I remember when chat GPT first came out, I was like, no,
waking this thing right better than me. And I was in a bit of denial about it.
And I remember I sat down one night and I took like proper, a proper 20 minutes
to just sit and write the best sounding, most intellectually stimulating paragraph
I could think of. And then I asked chat GPT to improve it. And it did. Every time I
was like, you know, I was amazed. I was like, these tools are so powerful. But one
thing that I have noticed after using them for quite a while now is they do follow
similar patterns and trends. And I've actually gotten a pretty keen eye. Now, if
I'm reading a piece of content online, typically, I can pick out what's been AI
generated because and this is going to change over time without a doubt. But I
find right now they will clutch on to the same use of certain words, certain styles
of writing. So yeah, I think it's, you really have to throw a lot of your, your
personality into these things to make the content not dry. And I know there are
prompts you can use, like the prompts that we use are actually professionally
curated. So we use like prompt engineers. So it's the outputs of these tools are
only as good as the prompts you put in, right? So I know if there are some prompts
you can use to be like, hey, make this sound human style, make this funny, make
this joking. Yeah, I mean, to answer a question short is maybe it's a pipe dream.
But you know, I do, I do hope that the creative aspect of writing will remain
human. Yeah, I'm not sure if I can answer your question. I kind of went off on one.
No, no, no, no, for sure. You did. You definitely answered core elements of it there.
Sure. I'm, I'm interested in how you support your research. Do you use any AI
tools to analyze data or information, especially in the blockchain space where
we're fortunate enough to get very granular transaction level data, which just isn't
available elsewhere in traditional markets, let's say. So do you or the team tend to
use any AI tools to digest large sums of data and maybe spit out certain findings or
insights that may be challenging or take a long time, but just for a human by
Yeah, there are a couple pretty good web extension browsers now. There's scholarly
one. And what those are really for is just picking a white paper for a project. I
mean, star Alice is one that comes to mind. They've got like a white paper that's
over 30 pages and then another economic paper that's over 30 pages. So when doing
research, it's really helpful to kind of yeah, you'll use some of these tools,
you'll be like, pick out key points, you can get to zero in on things like stats
figures. And then again, earlier, I mentioned the explain it to me like I'm
five concept. So you can literally copy and paste something from like a complex
white paper, put in a chat GPT and say, make this more easy to understand, or you
can literally tell them I'm done and explain this to me like I'm five and it
will. So we will use things like that. Again, I really like if you're trying to
find certain charts, or data points, perplexity is really quite good for that
as well, because you can actually ask it like I want to know if there's been a
correlation done between something like interest rates and Bitcoin prices. And
instead of you flipping through five pages of Google, this thing will actually
go through and if it exists, it'll find it. So just really stream streamlines
and makes the process quicker. And then going back to SEO, just quickly is after
you write a piece of content, you can also just copy and paste that into chat
GPT and ask it to enhance it for SEO purposes. And it'll do a great job. I'll
like to use it with keywords as well. So keywords are really important to put in
your content. But I used to find if I'm trying to target keywords, it's messing
with my creative flow, right as the words are just kind of pouring out of me.
So I never liked the idea of trying to incorporate keywords into my writing as
I'm writing. So what I've actually really liked is I'll write a piece of content,
and I'll just ignore the keywords and I'll put that into chat GPT and I'll give
it the keywords as well. And I'll be like, can you rewrite this but include the
keywords? It's still 90, 95% my content, but now it's also got high ranking
keywords. So it's really powerful things like that. And yeah, that shaves so much
time, you know, off the writing process. It's brilliant.
No, for sure. And I mean, this is what Gen AI is all about improved quality and
outputs, like you said in your previous response in the safe and time whilst
doing it, if you use the tools correctly, which is another thing you've mentioned.
So in your last response, there are two things I picked up on one language and you
said funny, are there particular words that are very effective for you or not or
particular language? The reason I asked this is because the funny or humor piece for
me is a massive bugbear. It's never funny. It's never got any humor to it. It's like
a Christmas cracker joke every single sentence and line. It doesn't really know
how to humanly incorporate these kind of prompts or words or language. I'm
wondering if you find the same.
Yeah, and I was a little disappointed by it because I did have high hopes.
Man, I think we I think we lost our friend Taylor again.
I think we have Taylor. I don't know if you can. I don't know if you can hear me.
Um, or you can hear us, but I can keep jumping out.
He rugged rugged. Yeah, I don't know what's going on. I think it might be his
connection just because it's happened twice now. And maybe he's using an
Android. No, I'm just kidding. We like.
No, no, no, don't do that. I'm using that.
I know you are. We like to give Android users a hard time here. It will be media.
I will say, though, I will say, and we can blame it on on Twitter. But from my
experience, the people that typically have issues are the Android users. But
hey, look, it might just be a coincidence.
Yeah, I'm seeing if Taylor can get back in.
You know, while he while he does that, it was he made some good points. I tried
using Bard once and about halfway through I'm like, all the information
this thing is giving me is wrong. This thing sucks. And I've never gone back to
using Bard again. I think it's I think it's a horrible AI solution, or at least
it was when I was trying to mess around with it. GPT. I haven't used it as in
depth as Taylor has. But so far, like overall pretty good results. But it's
crazy to think how much time and effort and detail they put into these articles.
That they publish. I mean, that's that's I'm not a big writer. I go. I wouldn't say
that I like to write more fiction stuff, but I'm not a big research writer. So I
yeah, the amount of time that it must take for them to just get one of these
big articles out must be a lot.
Well, guys, I'm back in. Oh, yeah. All right.
Yeah, we can hear you. So I'm just going to you say something interesting there,
Noah, which is bad for me, which useless when it first came out and trying to
claw first impressions count. Right. So trying to call back their reputation,
trying to call back their reputation is is definitely something which has become
a bit of a struggle, especially with their their fumble on their marketing
campaign when they they had they had this glossy video, which looked as though
you could just speak into Bard now Gemini, and it would give you responses
and prompts and images. And that's just not how it works. And and now even with
the confusion of moving from Bard to Gemini and using different models, which
actually support those products that they made a bit of a hash of it. But
going back to the point around coin bureau and the amount of content, like I
said, at the top of the conversation, it's it's not just one person with a
camera doing all the research running around editing videos and writing
articles. They've they've got a large team, including a research team, social
media team, a team of content writers and and more. I can see we are also
recording video, by the way, for anyone else who's tuning in just an audio. I
can see Taylor nodding. I hope that means he can hear me again. I can hear
you. Thumbs up. Perfect. So you're back in the room. You were cutting out on
occasion throughout the conversation, but hopefully everything will all be
clear now. So any do you want to pick up where you left off if you remember where
that was? No, let's hit me with the next question. I'm ready. Cool, cool. Let's go.
So we were speaking about just generally how are you using content and and
researching, researching for the content you produce using AI tools and models? I
think I want to move more so into SEO now, which is important. So understanding
what makes good SEO to begin with, and I guess doubling down on on what you've
mentioned around some of the tools and how you've used them and specifics to
best practice of SEO and how you achieve that with with AI, as opposed to the more
general, I guess, response you gave earlier. Yeah, so I think that the tools
that you use can be quite important because they're optimized to rank
content quite well on Google. So back before I had any kind of an SEO budget,
for anybody who's interested in SEO, HubSpot actually puts out fantastic
blogs and training courses that you can take for absolutely free. And I think
Neil Patel put out my favorite blog ever on SEO, and it was 25 for SEO tools you
can use. And what was great about this is they were all free. But the thing is, is
each tool only offered like a piece of the SEO pie. So if you use all, you know,
25 tools together, you basically have a full SEO toolkit on your belt. But these
tools are important because they know what Google is looking for, right? And it's
not like Google even keeps us a secret. Google publishes, they'll put out three or
four articles a year on algorithm changes that they're doing and what they're
looking for. So you can subscribe to these emails, and they don't hide anything. And
it's so right now they're big on their EAT principles. And those principles stand
for expertise, authoritativeness and trustworthiness. So basically, Google wants
to rank good content. You know, gone are the days where you can kind of gain the
Google algorithm, like you used to be able to do things like keep a thing and play
the silly game. Now, as long as you're putting out consistent good content that
shows that you're an expert, authoritative and trustworthy on topic, you can get your
content on on page one of Google. Eventually, I mean, it's pretty hard to rank
things right off the bat. But yeah, so I think that kind of covers that. Yeah, I mean,
you don't have to pay for all these tools and stuff either, right? Like I said, there
are plenty of free ones you can use. And once you start writing things, you see what's
ranking and what's not, you just end up eventually learning what works and what
No, for sure. And to add to what you've said, Matt, understanding the reader or the
audience as well, right? So matching to user intent. Also, sometimes, and I'll be
interested to get your take on this. It's not always about SEO, it's actually do
people when they see your content, truly enjoy it and want to spend time reading it
and well find on the page as well. So how much do you balance SEO versus a cable
that has to be a greatly written piece that someone wants to read or read again or
Yeah, there's definitely both aspects of it. But again, I think that that Google
has done very well is it's when the earth could just write something that Google
would like, and it could be the worst piece of garbage ever, like no human would
want to read that. But now they've done a good job aligning their algorithm with
understanding what readers want to read. And then you can measure things like time
on page, how long people are actually on your website clicking through. And I think
that this kind of goes back to what I was saying earlier about just adding some
personality and flair to your content as well. Because yeah, you want to create
anything that's dry, right? Otherwise, nobody's ever going to come to your
website and read your content. So I typically I'd say it's like a 5050 focus,
really. But if you're following Google's EAT principles, and you know what's
working, you're typically going to create something that's well structured that
people are going to want to read anyway.
Yes, for sure. And I think for the audience or anyone interested, when you're
creating prompts, building best practices, as part of your prompt, say
reference the EAT principles or, or download documentation from Google,
summarise it and build that into some of your prompting or series of prompts.
That's definitely something I would recommend, as it allows the models to get
a lot more focused. It's interesting, he said, Neil Patel, massively praising
myself as well. I've read the same piece you were talking about around free tools.
And actually, there was something else interesting he said, which is that AI
written content generally ranks slightly lower than human written content. And he's
run tests to do this. Is that something you found or, or even something that you
To be honest, we've never tested it. I remember in the early days of chat GBT,
there was worry about is Google going to penalise this? Isn't it? Is it even going
to be allowed? So we never bothered publishing anything that's been written
by chat GBT, we've never published any global informed content that's been AI
generated. And I think that just went from the early days back when we didn't
know how is Google going to approach this type of content. So I have read
conflicting statements now that Google doesn't care if it's AI generated, Google
does care. That's interesting that you said Neil Patel did that study. I wasn't
privy to that. That's interesting. But yeah, I think, you know, that somebody
who's writing, I do hope Google continues to place human written content
above AI generated content, even though it's going to be harder and harder to
actually decipher what's been written by who. But yeah, I think like the writer
who puts the effort in, I hope will rank above Google. And then or sorry, above AI
generated content. But I find it really interesting as well, because there are
tools out there now that will try and pick up AI generated contents. And I've
used these tools quite a bit, just because if somebody submits a guest post,
I want to run it through. But even I found those tools are pretty terrible,
because I've actually when I was testing these tools out, I took an article that I
wrote 100% just me before check.
I tell you, I think I can confirm.
Taylor, so I don't know if you can try again or try to log back in. But I can pick up a
few points from there. So Taylor was just talking about detection tools. And I can
categorically say they do not work. If you Google, if you Google this, or have a bit
of a search around you and find it out. And actually, interestingly, open AI who's
produced chat GPT, they at one point had their own detection tool, especially in when
it was to hype around, okay, well, we're just going to see loads of content churned out
there. And students are cheating on their on their tests or examinations, and they try
to create their own tool. And they've actually quietly, clearly not made much noise
about it shut it down, due to low rate of accuracy. So in terms of detection tools,
there's certainly not something where you can rely on them. And, and actually, with
Google now in the game of Gen AI, I don't think they're going to try and eat their own
lunch with the hype that's there to ban these types of tools. And I think more so it would
make sense for them to encourage it. But I'm interested to see how that battle works,
as maybe Gen AI eat some lunch of search engines and traditional ways of doing research or
finding content. Taylor, do we have you back in the room? Yep. Cool. So I don't know if
you caught anything there. I mentioned around detection tools. But if you want to carry
on from there, that'd be interesting. Yeah, no, I was able to catch tell them what you're
saying. So yeah, just again, just for me with what you said, really, right detection tools,
I think. Yeah, I think we lost him again. I know you're back here. We lost you for a moment. I
think it's an internet connection issue, Taylor, but we you're back in. Yeah, I mean, yeah, shown
full bars. And it's not usually a problem. So I'm not sure what the problem is. Or a Twitter issue,
one of the two, but you're back in I can hear you now. So you were just mentioning detection tools
and how you will find inaccuracies even with your own content. Yeah. And and with these detection
tools, I'm saying as well, I don't even know how relevant these will be in the future. Like it
might come to a point where where these AI tools are creating over 90% of the content that we're
consuming on a daily basis. And it could get to the point where they're so good, that it's not
even going to matter what AI generated and what isn't because that's just going to be the norm,
you know, to go to. So I have no idea what the future of these tools hold. But it's an interesting
space to watch develop for sure. And there's something else when we're talking about the
future of these tools or content creation, which is not SEO, but geo generative engine optimization.
So now there's a conversation around adapting your content strategies to align with capabilities and
expectations of AI driven engines. So combining traditional SEO techniques, which we've covered
here, with an understanding of how Gen AI models process and prioritize content, basically,
so you can get improved visibility. This is a fairly, I guess, new conversation bouncing
around. But I'm interested to hear your thoughts on that. And maybe how that will impact your
approach to content. Yeah, that was something I've been thinking about. And I hope it doesn't
really become a thing, to be honest, just out of laziness principles, because it takes so long to
curate your skill set to be able to get things to work on Google. And then it was interesting when
Bing came out and started taking was quite well on Bing. So then we started also trying and thinking
to Google here, if their Bing browser is going to continue on its trajectory. And now we hear about
in like, people are googling less and less, and they're asking AI tools more and more.
So yeah, now we're gonna have to basically relearn the whole system and see how we can
optimize things for these AI tools. For sure. And something we had a conversation about a little
while ago now, but text to voice tools, guy obviously be in the face of coin bureau and a
very popular name within the industry. People want to hear from guy, right? So have you explored any
of these tools to maybe guy reading out articles, let's say, and if you have what tools have you
looked at? We have had these conversations.
It's now where you can just like, click, listen to the article, instead of reading it. And we
would love to get guy's voice to be actually reading out these articles. He's got such nice
voice and way of articulating his speech. So we've talked about it. And we have even tested,
I don't can't remember the name of the tool. But we were quite shocked by this, because we just
took a few minutes of guy's voice recording. And we put in different languages. And we've got a
Spanish speaker on our team. And she listened to us. And she's like, you couldn't even tell it's AI.
And we're listening to it. And it was actually so realistic, it was shocking. So yeah, I don't know
what we're going to do. I mean, ideally, it would be great to have it on our website. So you could
just read out the content. But as of now, it's, we're kind of just more playing around with it
more than anything. No, for sure. I think if I recall correctly, it was 11 labs. I don't know if
that rings a bell that you were playing around with. Yeah. I'll pay the attention then.
That's a good time to listen when I speak nice.
No, for sure. For sure. And well, especially in a global industry like this, and even outside of
web3 and crypto, right, there are multinationals or global corporates or businesses within different
jurisdictions. And to be able to, at the click of a button with just five minutes of voice,
turn it into maybe the voice of a thought leader or one of your senior leadership team or a face
of the brand or someone that your clients, customer, audience, community, whatever it may be,
has more of an affinity with. And to do this in different languages and to do it in such a fast
pace is incredible, really. So there are definitely some use cases there for anyone listening
to think about. Are there any other tools or AI initiatives, I guess, you're thinking about at the
coin bureau? No, seriously, we do, you know, Guy works so hard, and he's so busy, and he gets pulled
in a lot of different directions. So we do own him. So how is the joke before AI tools even became a
thing? But if it ever got to the point where we could create like an AI likeness of him, maybe,
but I mean, there's no substitute for the real thing, right? So I mean, that's kind of a pipe
dream. We joke a lot. He's like, just make an AI version of me and I can go retire. That's kind of
a joke. But no, we're not really exploring anything like that seriously. But going back to what you
were saying about I think like deep fakes are going to become quite a quite an issue. I don't
know if you guys saw this was real or not, because you don't know anymore. But Putin, Vladimir Putin
was being interviewed. And he was looking down taking notes and people were popping up on the
screen asking questions. And as he was looking at his notes, AI generated Vladimir Putin popped up
on the screen and started asking questions. And I think the question was about AI. And the look on
Putin's face as he looked up and saw himself asking himself a question. But the likeness,
like the resemblance to the real man, like look and voice was, you know, it was outstanding.
Oh, for sure. And especially when it's very, there's the jokey side, but then there's a very
extremely serious side when it comes to elections or propaganda, especially with what we're seeing
in the current climate, when there are wars everywhere, not to get too political. But
it can definitely influence people, especially when we even look back just at running ads and
the data, the Cambridge Analytica scandal some years ago, where they were highly targeted ads,
which arguably swayed decisions in elections. And you add the deep fake technology on that,
where people can't really understand if it's real. If it's not, then it could be quite scary unless
something's done about it. The industry are paying attention, of course, and things like digital
watermarks are already in play. So they're definitely ways of mitigating some of these
risks. And actually, actually so for this conversation, potentially blockchain storing
what's real, what's not digital watermarks, where the source of information has come from,
might be quite an interesting narrative at some point or make for an interesting project at some
point. I don't know if you've got any thoughts on that. And actually, it'd be quite a nice segue
into what you're seeing with AI within crypto and web three. Yeah, with AI and crypto right now,
I think a lot of it is hype fueled at the moment, all it's marrying up to two. And I don't even
know if there's a need for it. I think I always say crypto users have such a bad habit of what I
refer to as shiny syndrome. So it's always what's the next shiny
So there's a lot of projects are like, I don't know if you've noticed, but everyone's throwing
AI into their titles these days. And I was recently looking at a portfolio tracker tool.
And it's like, oh, we use AI integration. And so I looked at this quote unquote, AI integration.
And it's, it's price notifications. I'm like, you don't need artificial intelligence to send
you an email when Bitcoin's price hits a certain number, right? So I'm like, this isn't even it.
Everybody's just trying to jump on as AI hype train, right? And crypto is no different. So I
do think there will come a time when the two do become married. And I think a lot of it's going
to be around digital IDs and using things like zero knowledge technology as well. So I think
that's how we're going to be able to discern back from fiction in a lot of ways. But yeah,
in these early days, it's so it's so nascent, too early to tell, I think.
No, for sure. But have you seen it sounds like you've seen a surge in people having AI in some
way, shape or form as part of their project, either operationally, or as some kind of AI
solution. Is that right? Yeah, and I think if you go on, I don't know, I can't remember if it's like
coin gecko or coin market cap, but there's even a an AI section. So you can filter crypto projects
by section that claim to be working in the AI space. To what capacity they're using these AI
tools. I don't know. I was listening to a really good podcast the other day. And he said the
biggest benefit of AI right now isn't AI centric companies, it's traditional companies integrating
AIs into their existing workflows. So it's like AI isn't necessarily the product. It's how existing
companies are delivering their products and their solutions. So I haven't looked extensively into
these AI crypto projects right now, because I know a lot of merges are hype train and speculation.
But I do know like there are a couple that are using AI tools for things like video editing,
and stuff like that. I think one that comes to mind is, oh, I'm going to put my foot my
mouth here. I know it. But I think like, we recently reviewed render. And I think they're
an interesting project that's using AI for things like graphics. Yeah, there's definitely.
No, for sure. And you say something interesting. And I've got a bit of a background in VCs as well
and fundraising. And actually, a VC loves nothing more than an efficient business, right. And I
guess even senior leadership loves nothing more than an efficient business. And why I say that
is because it's exactly what you've said, operationally, how are businesses or projects
maximizing quality output, not just garbage output? And how are they doing this properly,
consistently, with brand in mind, to basically get the most bang for their buck, right? So
I guess that that brings out the question, which inherently will be on people's mind,
is this a risk to jobs? Is this ethical as a result of that? Or is it a case of existing teams
just doing more, doing better or focusing their energies on something a bit more important? I mean,
often a tangent slightly here, but even if we look at a sales process, right, rather than manually
needed to type an email, summarize notes, follow up emails with documentation that are tailored to
the person you've spoken to, this can all really be done through automation tools and AI, which are
prompted properly by the business to ensure that everything's done at the click of a button or even
without clicking a button, right? So the operational side of things, I think for all businesses,
regardless of industry, it's certainly something that people need to pay attention to, as opposed
to you needing to build the next tool, or the next AI tool. And I get it, people have FOMO, but
look at recent news, OpenAI have recently come out to say they want to raise $7 trillion. So
I don't think anytime soon someone with 50, 100,000 or even million dollars in their back pocket
are going to compete with the big boys or the big players in the space. So it's interesting. And
you touched on it. A lot of people who are claiming to build AI tools are actually only building UI
with clever prompting as an overlay to existing large language modules or diffusion models. So
yeah, there's definitely a few bits and pieces that people could dive into to uncover the reality
of what some of these hype narratives or conversations are. Actually, that's a nice
segue into team management and implementation. So you manage a team, it's not just yourself
rising. How have you encouraged your team to use AI tools? And have there been any guardrails
for safety or integrity of the content that you've had to put in place whilst doing this?
Yeah, again, I know my team will use Perplexity quite a bit for...
...create the outlines. So I know him and I use the same tools. And we'll often discuss our
workflow back and forth, you know, doing the same thing. You know, he's got great tips and tricks,
sometimes great tips and tricks. But as far as themselves, I think everybody who writes at the
coin bureau is in it for the passion and the love for crypto. And so we kind of set the expectation,
we're very clear that, you know, we're not using these tools for long generative content. If that's
something you want to do, this isn't the place for you to be writing, right? So all of our writers
share our passion and our commitment. So that's not, it's not something I'm too concerned about.
I know to test on the early days, I was running writer's work through these AI detection tools.
But as we've discussed, they're not actually that accurate anyway. So we don't bother with that.
So a lot of it's just going on, taking people at the word, right, the honor system, we hope that
people aren't abusing these tools. But like I said, I've gotten pretty good after using these
tools for long enough as well, I can kind of manually identify a lot of stuff that is written
by chat GPT, because it will always follow a very similar formula. And it can be quite repetitive
as well. So it's, yeah, I think that's about sums it up. No, for sure. And Taylor, you've covered
a lot of grounds here, I guess, a few last questions to wrap this up. One being for those
who are interested in content writing, or to become an editor or chief editor in chief,
what advice would you give people given your journey?
I think the best advice is definitely learn to integrate these tools into your workflows. If
you don't use them, I think you're going to get left behind. But obviously not to over rely on
them. But one of the things that I've really actually I meant to touch on this earlier,
one of the use cases that I found that I really liked is these tools have actually made me a
better writer, and not even just writer, like skillfully. I mean, I know there's a couple good
tools, like there's writer, there's phrase as well. And like they're actually just full blown
auto writers. And sometimes like I will run my writing through those as well, just to see
how could I have sounded better? You know, how could I have enhanced my sentence structure,
my framework, things like that. But going back to the actual idea side of things is so I've actually
and sorry, I'm really backtracking on our conversation here. But I've actually found
that I love using these tools as a sounding boards. So I do like opinion pieces and quotes
for Yahoo Finance and NASDAQ and some of our publications. And they'll reach out to me for
my opinion on something. And we are all in danger of being in our own little echo chambers, right,
especially when we work from home, we're all working online. So it's like I will have an
opinion on something say Bitcoin mining is a good or is a bad. So we wrote an exploratory piece on
why all the hype was overblown about how bad it is for the environment. But one thing that I've
actually started doing is I will ask bard slash Gemini or chat GBT or Bing, I'll be like, why is
Bitcoin mining good for the environment? I'm like, okay, well, I already know all that check, check,
check that box. But then conversely, I'll also ask, why is it bad for the environment? So I always
want to make sure my thoughts and my opinions are well rounded. And I speak to so many pro crypto
people every day. So I am at risk of not having a fully developed opinion on a lot of topics.
And I'll give you another good example here of something that I found really useful was actually
I was using bard as a sounding board. And the topic was is I was writing about these Bitcoin ETFs.
And I've been in two minds, two minds about these ETFs for a long time. The investor in me loves
them. The cypherpunk person who loves crypto thinks that these are the worst things to happen
to Bitcoin. So I was writing an opinion piece on on these ETFs and their impact. And then I
started asking bard about, you know, what, why are they good? Why are they bad? And bard actually
informed me that there's a worry out there about how these Bitcoin ETFs could be fractional
reserves, you know, same as gold is same as money is. And I was like, that is a
problem. I think we lost something. Yeah, I think I think we may have lost you again, Taylor,
there. You mentioned something, you mentioned something there, which was using these models as
as a sounding board. Go in and use these models as you would one of your colleagues, right? Ask
what's your opinion? Critique my critique my content? Critique the copy? What would you recommend
to improve this? I want to make this SEO optimized. Do a SWOT analysis on some of my work or research
or anything else or or a particular project. It will, even if it doesn't give you the perfect
answer, which I would suggest it probably wouldn't, it would at least give you some gems
of knowledge or insights or or certain things to think about. And from that you can continue
prompting even more or use that as a basis to do a bit more and the deeper dive in or research
elsewhere. Taylor, hopefully you heard that and you can jump back in on that point.
I don't know if he has, so I think it's a good time to probably wrap things up here. We've heard
a lot about the different tools that we've used in the space, both myself and obviously Taylor
being an editor-in-chief for the coin bureau, everything from SEO to copy writing to even
text to voice tools through the lives of of 11 labs. Noah, I don't know if you do have any
questions. I know you were asking questions before if Taylor's still here. I'm quite familiar with the
coin bureau too, so maybe I could fill some of those in his absence, if not. And then of course
we can ask a few more questions from live listeners and then wrap things up here.
Yeah, I think that the only question I had was what goes into the process of producing one of
these 20-minute, sometimes 30-minute videos from A to Z, right? How much money, time, research goes
because I mean you guys are putting out one video a day oftentimes and it seems like there's a lot
of work that goes into each one of them. And I was always aware that guy would have to be a
brainiac if he was doing everything himself. It's a nice position to be in when you are already
super crypto savvy but also have a juggernaut of a research team to aggregate all this information
for you to prepare and present. So yeah, just the amount of time and the amount of money that goes
into each production. I can see Taylor. Yeah, so Moby is the host. I can hear you but I'm not able
to hear Yusuf. So I caught your question there. Just checking, are you able to hear me?
Yeah, I'm able to hear you. I guess now you can't hear Yusuf, no worries. But yeah, I'm able to
hear you just fine. Yeah, you and I can speak through Yusuf or the remainder of this call.
So yeah, with regards to the YouTube approach, I mean to be honest, I can't really speak too much
for that because we're two separate teams. So even though I've been to the office and I've worked
with Guy to curate research and things like that, I'm not very privy on the whole filming
to editing the publishing process. So what magic they've got going on over there, not too sure.
But you know, I do agree, it's pretty impressive what our research team and Guy are able to crank
out. It's funny, even after working there for four years, I still find myself, yeah, I watch
every one of our videos that comes out and I still use them as reference points as well. So it's good
to be able to bounce off each other. I love it. But how can I don't know if you can share this
with us, but how long does it usually take? How long does it usually take to produce one of these
videos and how much research and time and how much does it cost? I know that virtual bacon has
a great YouTube channel. And he was talking about how it costs like, I can't remember some of the
videos there's in depth, but I think he says anywhere between 10 to 15,000 to produce a video.
Wow. Yeah, I mean, I can't speak to the cost. I know. I'm good friends with Dan Krupta. He's
our head of research. You guys will see him floating around on LinkedIn and some YouTube
videos. And I know he just, he just dives, right? So he'll sit for hours on end. And I've seen him
work from sunup to sundown. And it's not just Dan, but him and Guy together with a couple other
researchers do the bulk of the lifting. But yeah, I mean, they'll just sit and they will, yeah, days
on end to kind of form, put together all the content and actually film the video. But yeah,
I'm sorry, I don't have a better answer. I'm not, not too privy to that side of the business.
Yeah, no worries. You said, did you want, did you want me to ask any questions on your behalf?
Otherwise, we can wrap it up if you want. And, you know, have we looked at Taylor back on
again in the future, and maybe more of the coin, you're going to ask more questions.
No, for sure. I think we've covered a hell of a lot of ground in any case.
I'm happy to field any more questions offline as well. And we'd be sharing things across
the Brain Blocks channels on LinkedIn and Twitter. And obviously, Noah, we share some of these
responses with yourself as well to post up to your community on Moby too. So I'm more than happy to
take some of these questions offline. And if anyone's asking any questions in the comments,
we can pick that up and make sure we get a response for everyone.
Yeah, sure. So, Taylor, I don't know if you wanted to drop down and come back up so you
can hear you. But I don't see any audience requests. I saw some earlier. I also think that
because of the, you know, because of the space technical difficulties, a lot of people might have
dropped off or whatnot. So maybe in the future, we could get Taylor back on again.
I would love to do another space with you, Taylor.
Yeah, I'd be more than happy to as well. I think this has been great. I always enjoy chatting to
you, Seth, even though I can't hear him. But you know, I can hear you loud and clear. So it's kind
of funny. I'm not really sure what's going on here. But yeah, I'm always happy to jump on and
talk crypto or AI, just a general chat, maybe a different platform next time where we don't
have so many technical difficulties. But yeah, I'm always up for it.
Perfect. Well, you have any final thoughts before we close it out?
Honestly, I think, well, it's use AI. That's the bottom line of all of this. And even if you're a
bit overwhelmed by all of the tools that are out there, as you can hear from this show and some of
the previous shows, it's been implemented and used in real business and large businesses, everything
from sales processes to marketing and content creation, be that copywriting or imagery or
anything else. And the one piece of advice I'd suggest is, just start using it. Start with one
of the larger models or the more popular models. I'd always recommend chat GPT to start. Play
around with, there are free versions. Play around with Gemini, despite it not necessarily being up
to speed, in my opinion, right now. Mid journey is fantastic. As well as using tools like Stable
Playground, who use Stable Diffusion in the back end. You can do a whole host of things here. You
can save a ton of time if you're a business owner on sales processes, on admin, on copywriting or
content creation, and just get stuck in. We'd be sharing some of the tools that Taylor has mentioned
after the show, like I say, on the BrainBlox Twitter channel and on LinkedIn. And of course,
Noah, we share it with you guys over at Moby, so you can enlighten the audience as well on all
things AI. To encapsulate that, you said use AI, use it often, and use the diverse range of AI
tools so that you can aggregate the best components of each into your daily workflow in life. That
last part was made. But Moby, thank you so much for joining. Yeah, remember that everything you
hear on this broadcast is meant for educational purposes only. Nothing is financial advice,
so be safe out there, and we will see you all on the next one soon. Take care. Thanks.