Hello everyone and welcome to the club. I believe we have beefed it with us now. I'm just inviting them to speak. But I'm actually unsure which account there are.
Let's try with the B fit and see. Hey, hey, doing. Hey there. Yes, I can hear you. Can you get me loud and clear? Beautiful. Actually, how is my volume because there was someone on Twitter that said that the volume from the host, which is me.
It's very loud from pair to the other. Is it loud or for me or for listeners? Yeah, it sounds fine. Good to me. Yeah. I've got nothing to compare it to other cities. No one else speaking. So yeah, I turn it down a bit. So I think it's
because but yeah cool cool. Are there any other council we should invite or I just want to make sure we get all the technical details out of the way before we do the intro? Just me some of the team will be listening in but I'll be wondering the talking so just me with the mic. Beautiful. Beautiful.
beautiful. All right then. Well, welcome everyone to the Cosmos Club where we talk all things Cosmos, which we daily about what's going on and then we invite interesting, fascinating, hardworking builders to the Cosmos of the Cosmos ecosystem. And today we have BFIT. Welcome guys. Thank you very much. Thanks for having us. Good to be here.
So I like to start these things with sort of a personal history here instead of just diving straight into what you guys are building. But talk to us how you got started with the beef and how you got involved with beef in the first place. Right, yeah, this is I don't want to take up too much time because I can.
I have a tendency of, you know, turning a big story around these things, but, um, but yeah, I think I got time. I think it's important to get to know us a little bit, you know, personally, really. So myself, you know, either this isn't my first rodeo I've launched a few startups in the past.
most have failed and had a few successes. You know, it's not failing, it's learning, so it's good to fail really. But just love the whole text space. I'd be like I say bin in it for nearly two decades now. I've sort of been in the interesting space, so I've straddled the sort of
I've been a consultant, I've worked agencies, I've been a freelancer, I've launched my own startups and sort of just hover around that space really, which is a nice place to be because it gives you sort of like an insight to various different industries and how things have done at a court product, how things have done at a startup.
different parts of the world. The one common thread is technology really. And then about five years ago, sort of like the fitness thing came in and that was just a personal thing really. I was getting into running back then.
And just naturally we start to think about solving problems with technology. And that's one of the earliest visions of what is now beefy, came from way back then really. But yeah, so like
I can say I've serial launched for an hour, haven't seen this much a few times, all good still here still surviving, still loving it. But now I've just like I say found this sweet spot between fitness and technology where I can combine the two in what is beef it by by feeling.
And I think I want to sort of dwell into that a bit because obviously someone that looks at B-Fit from afar they would think, okay, the people who are behind this, they must be like exercise freaks, running marathons on a daily basis, you know, all that kind of jazz. Are you one of those?
What's your sort of exercise or health aspect of all this? Yeah, so I've been a bit of a health journey really so I did used to run a lot, you know, I've done everything from short runs, marathons, I've done a handful of ultra's as well, which is over
sort of 100k distance. But running is my thing, I love to run, you know. And now I'm a little bit older and you know my body can't, but he take it as much as it used to. So just getting out of the short runs really is really, it's as good for your mental health as it is for
physical health. But like I think when you look at fitness apps, every fitness app has the same problem that they're in danger of getting the fit fitter and they leave, you know, the rest of us who are just trying to get started really because fitness apps can alienate a lot of people.
really because unless you're super fit, like you say, in your smashing 10k's and training for marathons, you don't feel that that's a space for you. Whereas that's something we're trying to bake really and you know, you're overall well being, you're overall wellness is not about training for a marathon or what's
machine 10k's at all, you could argue that training for those marathon is actually bad for your health because you strain your body so much. Actually taking a step back, what's good for your health is getting a good night's sleep, staying hydrated, you know, being mindful. I love that thread you guys put together, touching grass.
you know, getting outside, stepping away from the queue. Those things combined, you know, is actually what is your overall, improving your overall well-being is just that. And then from a physical point of view, it's not like a say, smash in 10k, it's just keeping your body active more regularly. So
getting active more often and that's just going for a walk, you know, getting out into the garden if you can or walking around the park, you know, just moving our body a bit more regularly rather than I think a lot of us are guilty for just, you know, sitting on our computers way too long and the sedentary lifestyle of us really
So yeah, that's really, guilt, guilt, guilt, yes, charged. We all are, we're like easily done. Yeah, yeah, I think a lot of us can relate in here. And definitely COVID didn't make it any easier. I mean, it was a dice getting out, but looking
back. I mean, I've been sitting way too much in front of my desk the past couple of years for sure. And that brings us, I think that's a good segue to be fit. How, yeah, be fit is not just another fitness tracker, I think you mentioned. So what is be fit for someone
doesn't know. Yeah so really what beef its intention is just what I was just describing there is just to motivate people to get more active to get healthier. That's really all it is that the high level of you is you know I hate to say it's not to get people richer it is literally our
our motivation, our mission is to get people more active more often to lead a healthy lifestyle. Now if you can earn on the way, that's sort of like an offshoot really. That's a bonus. Now, we all
We all know that we should be doing more. We all know that we should be a bit more healthier as human beings are lazy. We are lazy by nature. And what is missing is motivation. I always say to people that motivation isn't your friend. Motivation is never there when you
when you need him or her, you know, when you, you know, at night time, you think, I'll get up in the morning and I'll do this, I'll go to the gym or I'll go for that walk or go for that run. But when you need it most, the motivation is not there. It's laying in bed where you want to be still. So I was just, you know, trying to crack
that nut and how can you motivate somebody to do something. Now, again, taking a step back from beef it, we are a really a Web2 company transitioning into a Web3 space. So we already had a Web2 app out called
fit link which it was trying to solve the same problem. So we had an app called fit link which would which users would earn points for tracking their activities. So the same principle they would connect an activity tracker
go and get active, they'll do something like a run or a walk, track it, and then we would convert the movement data into points, into fit link points. So that's the sort of the current, that was the currency back then. You know, these points had some small value, and then those points would be spent on.
a reward, something like a coupon or a discount code or something like that, something health and fitness related. But the idea was that that might be the motivation that someone needs, you know, these points to building up, like air miles, and if there's a nice reward, you know,
That might be what someone needs just to get them out of the door. Then obviously, you know, Web3 comes along and we're looking at all these, you know, move to earn projects, kick off and do really, really well. And could see how already our model
you know, just by moving some of our key features into the Web 3 space, we're just supercharged what we're already doing. You know, things like points, the points had some value, but did they have value? I was never really truly confident in them, but if you actually gave them value, you made them a token, then all of a sudden that's a game changer.
Then you really are motivating and then then the rewards can get better, you know, they're not just coupon codes or money off things. It could be physical products or services that people spend. So to me it was just like a, you know, a no-brainer that this just makes complete sense to
transition what we're already doing over into the web 3 space and just make the whole app and the whole experience better but still you know keeping true to our promise about trying to motivate people to be healthier so that's just for me you know it makes sense to make that move
So yeah, I don't think I'm answering your question exactly, but getting around the houses about it. But yeah. No, I think there's also a lot to unpack really. And hopefully we'll get around to all of them. But I think you're right in your core message here that people gather around these, what are you called them? Like leaderboards?
or competitions or groups or leaks or whatever we want to call them. My favorite example actually is from my previous work where there's this one guy who wasn't particularly fit but he wanted to get more fit and go for more runs. So he signed up on whatever fitness app, I can't remember the
so many of them and created a leak, let's call it that or group, and then I did start adding a bunch of colleagues and then it really quickly became a competition and people were sort of sharing each other on like a healthy competition, not in a negative way. And yeah,
A lot of people just started gathering around it and became motivated for it. And one thing, as you also mentioned, is the mileage or the distance that you run. But another thing is the token or the gamified aspect to things like getting batches, getting points, getting tokens, whatever it is, right.
And that's definitely something that I could see just listening to my former colleagues, how they were really almost like children around it like, "Hey, I got this batch, I got this batch." It was funny to watch really and I know you guys are tapping into all of these but then for something that I want to just
immediately address here is a is a whole narrative or industry if you will about play to earn or in this case move to earn or whatever the catchphrases because I think a lot of people have maybe not PTSD after the whole crash but there's definitely
lot of horror stories there, just like people have horror stories from Terra, the Teraluna crash. A lot of people invested heavily into X Infinity and many other Play Touring games that ended up crashing. A lot of them actually is times again traction again. But I think after the crash
a lot of people were criticizing this whole game-fired space with the token having no utility, like no real-world use case. So I guess the question that I'm getting to here is having a token of points from using a fitness app is something that is proven, is something that people use
on a databases, but having a token of points that you can redeem and convert into something else, whether that's running shoes or something with real value, if you will. That's the million, perhaps, billion dollar question here. So how do you guys
Look at this, how do you guys address this? Creating, I guess, we can call it the buying pressure of the beefy token. Yeah, that's the, that is the sort of the billion dollar question really, I guess. And yeah, you're right. I mean, we've been researching this sort of space for a long time now, you know. And yeah, I think
Like, most people you speak to, they're with, they wouldn't have any good, any good to say about the play to earn movement really. Unfortunately, yeah, there's a lot happened that it tarnished the rest of them really. So yeah, I mean,
We are we are following sort of the the play to learn there's definitely some characteristics and there's things we're doing which is which is if you're gonna pigeonhole us in the whole space it would be would be Play to earn or move to earn really burn to earn move to earn is that sort of area and and that's where apps where most similar to
But, and you mentioned it about the leaderboard thing, the league thing is that I'm a firm believer that some of these apps are just sort of, it's not too easy to earn and sometimes the barrier to entry on those apps is so high and that's that that can be an issue as well. But sort of like once you're in it's just fairly mundane
you know, you just sort of getting paid for steps and how you do those steps is quite easy sometimes and sometimes there's no real reason to check back into the app because you're just going to automatically keep earning based on the steps you do and that's it. You know, there's not much else going on really when it comes down to it. Now,
Chapping into the competitive nature of human beings is something that we've always tried to do in fit link and now in beef it. And that's where the leaderboards come from. And a leaderboard doesn't have to be a massive 100 people. A leaderboard can be two friends who just challenge each other and they're just competing together. And that's the secret
source is the competitive nature that we all have it in us. Sometimes it's a lot deeper in other people, but it eventually comes out. So we're trying to tap into that competitive nature in a fun way. And that's why we're trying to coin the phrase of compete to earn. This isn't, you know, move to earn. This is compete to earn. So the only way you
you'll earn beef it with us is to compete with other people, with your work colleagues, with your friends, with yourself, whatever it may be, but we're just trying to tap into that. That's a core difference and I don't know any other app out there that's really focused on the competing element and making that the
the mechanic of how you earn beef it or how you earn our token really. So that's the first part to that answer. The second part is the buy pressure really and yeah that's not an easy thing and that's not an overnight thing really but that is our roadmap.
you know, that's the next few years really in the making of ensuring that everything we do strategically is just adding for that and it's not just like an overnight thing of just releasing a ton of features and automatically there's by pressure and it's done. It's something we have to sort of nurture and grow
away. As the project grows and using numbers increase, we can then get to these certain phases of growth where we can start tapping into other things that will introduce more by pressure as it were.
Our longer term vision here is more than just a fitness app and it's more than the app that you see on your phone. We want this to be a whole sort of, I think that you have the phrase ecosystem, like huge too much, but this is an ecosystem play here where
B-fit being the currency that connects the entire ecosystem, we want other players coming into this system that see the value, want to contribute towards the vision, except B-fit as a currency for products and services that they
offer. An example of that would be talking to gyms or yoga studios or PT trainers or anybody that offers a service which is aligning with our vision of getting people more healthy who will come into our ecosystem.
would have to support, you know, except beefy as payment basically. But it's not like a hard sell, it's not a pushy sell, they would believe the vision, they would buy into it and they want to be part of it and we're doing it together really. And then there's sort of like, you know, some sort of
I don't want to use the word basics but there's some things we're doing like you know burning up burn when people spend their tokens we're going to burn them and obviously more users that come on board increases that we have a fixed a cap supply of of tokens that we just release on a daily basis
we're doing some sort of quiet, again it's too early but we're already having conversations with big sort of partners, there's areas like health insurance is a huge huge one to enter.
and only getting bigger as more insurance companies are piling into big data and getting more info on people. 100% 100% year. It was sort of like two different conversations from two different parts of the world. I mean I'm currently in the UK and it's not so much of an issue here because we don't have the whole private healthcare thing but over in the state
and in Australia, two places that have that. There was a place over in Australia where, and forgive me if I get this wrong, but in Australia, the insurance company is basically, if someone goes off sick and they're
If they're off-sick, then the insurance company has to pay their salary whilst they're off-sick. The insurance company is basically motivated to get that person back to work as quick as possible. Ensuring that they don't take any time off work,
by introducing, you know, making sure that the staff have a health employee health program set up is their motivation. So we've had early conversations with insurance companies to say, you know, well, we can prove how healthy employees are.
And if a company does have a lot of healthy staff, then they should qualify for cheaper health insurance because they're less likely to take time off work and less likely if you have to pay out so the premium should be lower. So yeah, there's all these companies. I think there's a surrogate not too interrupt here, but I think there's
a lot of things that you can do there and it's only going to become a bigger, bigger industry. There's actually a good example running here in Denmark where I'm sitting where there's this woman. It's a national story now. This woman, she's an entrepreneur so she needs to sign up for
Denmark the way it works like you have a solo entrepreneur like she was is you set up your company you pay out of wage for yourself and then you need to provide pension and live insurance and all of that through your company she couldn't get that because her BMI you know the weight to
height ratio. It was very high. But some people are just born with naturally high BMI because they have, I don't know what the actual definition is, but she was just denied. Even though she was doing trap lines, doing all these different
things in super shape and all that kind of stuff. And I could just see someone like her using a fitness app or beef it. If she could submit that data and it was verified by the way, not just something that you could temple with. That insurance company should be way more accepting to give her the life insurance that she
was applying for. I think there's going to be more cases of that, not just here in Denmark where I'm sitting, but globally, when insurance companies need to update their game with more data. 100%. Yeah, I can totally see that. And yeah, it's the whole data thing, isn't it? And with
with wearables and activity trackers and these apps that we care about for all time, we are constantly collecting this data so it's becoming a lot easier to prove stuff like, and it's not everybody, somebody which don't like that, they're sharing things and that's completely fine, but if you're prepared to share some of your health data to qualify for cheaper
things that cheap my health insurance then brilliant it's worth doing. So yeah, so she's that's that's actually something I want to dive a little bit deeper on because obviously there's a limit to what data you want to you want to share with people and all that but the difference between something like beef it
that is powered by blockchain etc is that you as the wallet holder or owner you get to choose how or which data you want to share when you want to share it view access basically and that's just a whole different ballgame in many ways now I know of
Of course, you have integrations with Google Fit and all these different platforms, if you will, which are not running on blockchain. But let's use that opportunity, I guess, to talk a little bit about the product, because you guys have built a very stellar product. That the app you can download is embedded.
if I'm not mistaken, but it's a really really stagap I think. I talked to us about how the product works. Sure, yeah. So, yeah, data is a big thing, you know, even from obviously Web2Days, it's always been a thing for companies or people really, and from sort of the
So, we get to go really, we learn that people, privacy of the data or controlling the data or what was a big thing. So, already baked into the app now, we have a setting. So, when users onboard themselves, they go into settings, they can hide, you know, their data from any person, be completely anonymous inside the app.
And that means that there's any activities that they share, say things like they go for a run or a swim or whatever, that data will not be visible to anybody else publicly inside the app. So they are in control of that. We actually don't store much data at all on people. We don't store any local
data unless they are nominating to share a map or a route of their run, then they have the option. If they do, then obviously the map will be there and people can see. But if they don't, then there's basically nothing really. The only data we get is things like calories,
distance, elevation, and a few things like that, which is, you know, it's just numbers, you know, it doesn't really mean anything to anyone. And then users are able to sort of have a username, can be completely anonymous, and they can upload whatever picture they want. So yeah, in respect of sort of being in
anonymous and being in control of the data users are right now. So yeah, on the flip side, you can be completely social and you can share, you know, you can be visible to everybody and you can follow everybody and they can follow you and it can be a bit like Twitter. So we have like a social feed on inside the app
as well. So you can switch that all on and be visible for anybody to see and then people can follow you, you can follow them back so you can keep track on your buddies or anyone inside of the app with what activities they're doing. Like I say, it's like Twitter for fitness really. And then
Yeah, the data source really is from, we're not an activity tracker and we never will be. Like people, I've seen projects come and go who've tried to do the tracking themselves and you know, with the likes of Strava or Fitbit who spent, you know, a bit millions, hundreds of millions of pounds on developing their
their software and hardware. You know, no app is it going to come close to doing a good job as they can. So we will never be inactive with the tracker. So the only way you can get data into beefy is by connecting one of these trackers. So this seems like
or health, Google Fit, obviously the main two, Apple Health basically thinks with nearly every single health app there is on this planet. So by sinking with that, that gives us access to all of that data. And that's the purchase box with it. I'll mention
that it's not just about movement, we also support sleep, hydration, mindfulness, stairs climbed, and active minutes, which is a Google Apple Watch thing. So yeah, it's just, it's not just about movement, there are other things, more lifestyle data that comes in.
So that's, you know, people like the quantified self. So I'm a little bit of that where I track my sleep, my water, I track, obviously, my activities. So I'm sort of producing a lot of data, which is syncing with the app if I wanted to. So that's the data sources. They come from all of these different apps.
wearables, phones, whatever it may be, rings, and it's just forever growing. The wearable market is just constantly expanding and there's more and more devices and apps coming on board, which is great because that's one of the problems that we saw
as well is that, you know, if you are a Strava user and you have a friend who's using Nike and you have a friend who's using, I don't know, his Garmin watch, you're fairly invisible to each other unless you all join the same platform or use the same device. Now,
Now with beef it, if you all joined the beef it with your devices, then you would see each other in the feeds or you can compete with each other in the leaks. So the problem we solved there is the disconnected world of activity trackers, which is something that people didn't really realise.
creating all of these silos of wearables and trackers into one platform as well. And then everyone can compete, you know, see each other, socialize with each other on this platform. And wherever you are on the world, wherever time zone you're on, you know, you can now see each other. So yeah.
beautiful, beautiful. And just to walk through the entire user journey, I guess. So you download the app, you sign up or create an account, then you connect to Google Fit, Strava, whatever. And then you basically take that data and then
Follow it, I guess, because the connection is there. So you get new data every time you go for a run or do some steps or whatever. And then you can start creating all these different groups, leaks between people. You can join leaks, you can create one yourself. That's correctly understood, right? That's basically the user journey right now.
pretty much. So at the moment, the moment they are just some preset leagues that we have created, so we've got about 10 leagues live inside of the beta app, just one for a different sport types. We have swimming, running steps, cycling, golf, you know, I can't
the more I've talked about my head, but there's ten different sort of sport types. So yeah, you would go through that flow, like you've just said, sign up, register, click the activity tracker, start moving, start tracking, and that data starts coming in automatically. So every time you go and do something, the data just automatically sinks in. Then,
If you haven't joined the league, you can still be a user of the app, you've got your activity feed and you see that coming in, you can still follow people or be followed, you can upload, you know, selfies to your activities and see that. But when you're ready and you want to start competing and you want
to start earning beef it, that's when you join a league. So, find your sport type with a bit steps or running or swimming would it ever it may be and you join one of those leagues. Now the leagues reset regularly, sort of every one, two, three or four weeks, they will reset. So, it just gives people a chance
you know, it's a leak last for too long, you know, when you start you're never going to have the charts, the gaps are the top leaderboard. So right now the leaks reset regularly and you'll see basically inside of the leaderboard there will be your points that you're earning which is based on your activities tracked.
And then we have our own sort of calculation, which works out how much beef it, your points are worth. Now, as I mentioned earlier, we have a captain out of beef it available every day, which has to get distributed across all of the different leagues. So the amount per day fluctuates based
on how many users or how many leagues there are and people leave and people join. So the amount of beef it is constantly changing every day. But you'll see there will be an estimate of what's in the pot if you like. So after one week what's in the pot and you'll see next to your name in the leaderboard how much your set
to earn. So we take a percentage of the pot which is not the light and shape but a percentage of the pot is given to first and second third so whatever is taken off the
part, 5% of it's taken away, off that 5%, 50% goes to first, 30% to second, and then 20% to third, and then everybody else will get something, you know, the remaining whatever's left goes equally, you know, down the leaderboard. So, you know, as long as you've been active,
during that one week cycle or two week cycle you will be fit regardless of your position. Super cool man. I mean it's almost like a global effort to get more touch more grass or get more in shape or whatever you want to call it right. It's really cool to see or start
to see when you guys go announce and go live to see how people will start competing with each other all over the world. It's been a real learning curve to be fair, like this, how interesting be fit to it and we've had to tweak how the leaderboards work and some of how the gameplay just changes.
We've had to incorporate bank-grade security. When you log into the app, you can set a pin because the data inside of the app is worth more. We want to make sure that all these things are done correctly. But leagues are the focal point. That's the centre of what we're doing.
What I've just described there is basically our MVP. We have a ton of features and other gameplay mechanics that will build around these leagues to make them even better. We've built it in now, but it's not currently live, but it's there in the background where we have this, I think it's fairly cool, is this
Another portion of the daily pot is reserved and will programmatically random pick leagues that will go into like triple earning day or something. So we'll alert people the day before to say, "League you're in tomorrow, you'll earn triple or quadruple the amount."
So get ready, get out there tomorrow and get active because tomorrow is on. And then we just run that around them. So most leagues will have that during the cycle, a way just to create a bit of buzz and get more people basically outside moving. And just want some
cool man. I just want to mention, there's one more thing because it's another killer feature. And this one's come up a few times is the ability for other users to create these leagues. Like I said so far we are creating the leagues but we want users to come in and create their own compete and leagues but this time with a twist.
So they'll be able to fund the league with whatever they want. So this is something we're sort of exploring at the moment. So instead of just saying, you know, we want to sort of top in 100 beefy, it may be other other coins. So we might be able to support other coins where people can say, look,
I'm going to create a league, it's going to be a running league, it's going to last for one week and I'm putting in a hundred USD of whatever token. I invite all my buddies, so you have to match my hundred USD to join this league, but you know, winner takes all type approach.
Yeah, those type of things will spark a bit of interest in the competitive runners out there for sure Definitely so by default you'll have these leaks that you you divine and then you reward people in in beefers and then that beefers can be used just to bring it home in terms of the both product utility
and token utility. So those beef heads tokens can be used to redeem for gym memberships. I believe you mentioned about gyms or real shops selling, I don't know, running shoes or something that is related of course to getting a
out and getting more exercise. Perhaps just talk to us about the real world use case of beef fit. I think a lot of people are, I can see a lot of people are showing interest in that. Yeah, for sure. So I've talked about leagues a lot, but yeah, the rewards are equally as important, you know, because the reward is what you get for putting
in the hard work. So rewards are really, really important. And we've already had early conversations with some massive brands, we've been speaking to Andorama over here in the UK and some other and a handful of other brands, but they love the concept, they like the idea, and they're very, very interested
in sort of coming in and the pitch to those brands or the pitch to those sort of companies is being able to tap into their target audience. So people who are health conscious or trying to get fit and healthy, who have earned
the reward are more likely to be a loyal customer and stay loyal to that brand. So this platform is not about selling data at all, but it's giving brands the opportunity to reward their loyal customers in a
cool way, then we can talk about how they could sponsor a league or really sort of get involved. But they would be willing to offer real product or services to beef it, meaning that the beef it that you earn could be spent on these on these real
products basically inside of the app which are some are given some are donated some are bought a heavy discount but they are sort of like decent products or services not not you know like the voucher codes or discount codes so that's a bit like a really
important area and yeah something that sort of makes us fairly unique as well and like I said I'm having some early conversations with some big brands. It's too early right now as in you know our user base is small but growing so they really really want to stay in touch and
to know when we're over other decent size, then they're very, very interested to have these more formal conversations really. But the idea is when you go into the reward store part of the app, it'll just be full of some very well-known brands, some really nice products that will be heavily, heavily discounted compared
to the high street. So our target is to sort of have products in there which are 50% off the high street for people to buy is the idea. Nice, beautiful. I can definitely see how
the user journey is almost addictive. You know, people get super hyped on exercising and redeeming the tokens and then using those tokens to buy products or memberships or whatever and then it goes in circles, right? You do more exercise for that and on it goes. So
a very positive spiral right there. It's good for you. The, and not just going to take it back to the technology really, what we're able to do with data is a powerful thing when you're talking to brands is a brand they might have their normal marketing channels, you know, they've got any common store or they're on social, they're on
search, they've got their PPC, whatever they're doing. When you say to them, well, how about your reward, if you're running brand, you know, your running trainer, whatever it may be, that reward, we know that you should be sort of buying new running trainers every 500 miles or
600 miles or 700 miles or whatever it may be because we have that data available. Why not be telling people when they get to sort of, you know, mile 799 that, hey, gentle reminder, you need to be buying some new trainers and here's some call trainers, you know, surfed up from Asics at an incredible discount.
and just let that person see that message just when they finish the run. So they're in the moment, you know, sweating, they've just, you know, ran. And that's to me is the best time to serve up that. I hate the word use add, but it, you know, is to serve up, you know,
message which is advertising a brand but a sweet deal and all that users got to do is go yes and click click the button. So yeah when you talk to brands about that sort of power then then they're very very switched on and wanting to hear more. Definitely. Speaking of technology.
You guys are building on the Kajira network and people following this account and probably most people listening to this space already they know that we are pretty big fans of the Kajira we had to dove on a few times and those guys are just smashing it if you ask us they are really really doing well.
and all the right things are aligning for them, the stars are aligning. So, talk to us about building with an on Gujira and how do you guys come up with that decision? Yeah, I mean, they're they are smashing it and that's sort of like one of the attractions really that we
we know the guys, I've known the guys for a long, long time and was aware of what they were doing, what they were building, I know from the back in the terror days, you know, and you know what they've done and I know that I've hates that. They want to use the words coming back from the ashes, but what they've done is amazing, you know, and
And the speed of what they ship, their attitude, the way they deliver and the quality of what they're delivering from a technical point of view and also from a design UI point of view is up there. And we want to match that. We want to support that.
our product needs to be technically as good and our UI and our design needs to be as good as well. So we want to hang around with those types of guides really. So that was just a massive attraction which drew us there. I know that we are a little bit different to most projects in the space. We're not a DeFi tool or something like that.
but there is some financial gain involved in what we're doing. We're here to create the fittest and healthiest blockchain out there. That's why we picked the Kijira guys because they're just a core bunch of guys really and we love the communities and
It's like they're so strong and it's just good vibes all around really so we're happy to be part of that and we felt that already you know so it's all good. People are super stoked whenever there's anything related to NFTs or metaverse even or something beyond
just regular defy like taxes and borrowing, lending markets and all that. Like whenever you see a product or project building on Cogira that goes beyond that, people get super excited. So I think it's a wise choice. Cogira is only going to grow from here. It's only a matter of time before more NFT projects, more like non-conventional
DeFi projects get built on Kajira and being the first obviously comes with an advantage. There's also some downsides to being first of course but huge advantages to being first mover here. So yeah it's great to see also as a Kajira fan myself. So yeah talk to us about
bit about what's being built. You guys are like, where are you now and then what can users expect in the short term? Yeah, so we're still in beta. We haven't been in beta for a long time, but we've just got, obviously, you start off and there's
a ton of bugs, you know, there's everything and everything's coming at you. And I think we've managed to sort of get most of them down, the apps reasonably stable. There are a handful of sort of bugs still around. We're aware of them, we know what they are, we're just slowly going through and fixing them. The actual
be it distribution calculations that we originally built with that to basically rebuild and redo everything based on that based on how the testing went you know we just spotted that some things weren't working some things weren't so we had to sort of go back to the drawing board a bit and that's at a time so so now we're
sort of come out of that phase, we now sort of, we just got a few more tweaks there, but we're not a million miles away from coming out of beta and then going on to mainnet really, and then not too far after that we'll be thinking about doing our TG as well. But yeah, we do have a few.
they have your data already, you know you have to ask. But yeah, I have and I've made the mistake of setting dates in the past and we've overrun. So I'd rather not but we're not far off, you know, April is going to be a busy month, I think for a lot, I know, could you are busy in April? We'll probably
busy too. So yeah, personally I'd like to have you know be out of beta before we leave April would be nice but you know I shouldn't have said that but there we go. That's okay there's no worries like particular date I just wanted to ask you if
anything that we should set in the calendar to go and check out. But yes, you say there's so much stuff happening in April, just within Kujira, the solar wallet, ghosts coming out probably, like, too many things already. So it would be hard to fit more big announcements in there.
I think exactly. Yeah, yeah. So we don't want to get drowned out when what's going on. So, so yeah, we'll just happily in the background just chugging along. We're building every day, we're trying to ship as regular as we can. But yeah, our intention is just to get out of beta. Not as quick as possible. We want to come out of beta
knowing that we're stable and every single bug that was reported has been addressed and fixed. So yeah, not in a rush to do that, but just keen to get out. Yeah. And just curious, I'll start to blend in the questions from the community also. I have done already
few, but I will start adding more. One of them is about the competitors and how you guys see yourself, because so you have all these different things that you are building. By the way, guys, as you have mentioned, this in the beginning, but we did a threat here at the Cosmos Club going through all the different things that you guys are building and some of them will be launched
initially, but I'm just curious to hear what how do you see where you guys fit into the whole competitive space of fitness apps and perhaps even like move to earn projects that we see in other ecosystem like I guess step in is
an example that made it in a big way at least in our last cycle. So what do you guys see yourself in the whole ecosystem? Yeah, it's a good question. Again, I see ourselves like different because I don't think of ourselves as a move to earn app or as the token part
as the core of what we do, the core of what we do is trying to get people more healthy and fit and get them more active more often. The token element is just a very powerful way of motivating and incentivising rewarding people for doing that. So I would say we are a fitness app first, you know, a health and well being app first.
and our token is just the number one and the most powerful way of helping us achieve our mission really. If you have the app side by side and look at the features, we don't have any barrier to it.
You don't have to go and buy some NFT sneakers to join. It's free to play and it always will be because fitness is free. Your health should be free to do. And I think going back to the compete to earn side of things is that yeah, to earn from us, you have to be competing, you have to be doing something, you have to really work hard.
you know, to sweat for your tokens with us. So I don't think there's like a huge drastic difference, but there's just subtly we're just doing something a little bit different. But like I say, overall our drive is to get people healthy, not rich. But you know what they say is that
that health is your ultimate wealth. So that's what we're here to try and do. And if we can get people a bit more wealthier on the way, then that's brilliant. But health is our priority with our users. It's really interesting to think about that you guys are building this health community. Both people who are healthy, but also people who want to get more healthy.
Perhaps it's even more interesting because I can just imagine the conversations you have with brands and potential advertisers of people offering products in return for beefy tokens. I mean, that just makes so much sense, right? If someone is coming up and say, "Hey, I earned all these different beefy tokens."
are that that person has or is going to have a very long life whether whether going to be fit right. Clearly this person is working hard for this beefy tokens. So giving a couple of sneakers or whatever it is for free or redeemed with the beef
it's open, that can potentially create a lifelong customer in their shop, whether or not they use BFF or not in the future, right? And then they use BFF at once and the next time they come, they buy with pounds or dollars or whatever they spend. So I can just see how it's a very, very clean pitch to all these different stores.
or brands, advertisers, etc. But maybe that's just me. No, no, 100%. Yeah, I see the same vision. So yeah, totally correct. Yeah. So imagine this allow ourselves to imagine a bit and see you guys execute perfectly in all the
different things that you are aiming to do and working hard on to build. And then allow ourselves to dream a bit here. Let's look like a little further ahead, assuming that the market is booming and Kuchira is everybody loves Kuchira as much as we do here.
everything falls into place. How do you see BFIT look like even and be used on a perhaps daily basis all around the world? Yeah so I totally believe that BFIT will be the number one health and fitness platform there is and I've used you since some
of our pitch decks before that when you think of music, Spotify comes to mind, you think of pictures since Instagram, you think of video, it's YouTube. I honestly believe that you think of fitness and beef it will come to mind. So that's sort of the vision and at the moment it's a very tactical place. So we're starting off with one market.
which is like our B2C market. We just want individuals to download the app and we want to help them on their fitness journey. We want to motivate them and incentivize them to get more active. Then we want to step into other sort of, if you can call them verticals, like employee welding is massive. You know, you want to step into B2B. It's a
same app, but obviously it's pitched differently to HR managers to then use the app. Then it schools, you know, getting into universities and schools, I've read a horrible stat the other day, like one and three kids leave school to be so ready. So getting into education early, trying to do more around that
is definitely up there as well. Clubs, running clubs, sports clubs, anything like that at all, any club or org that has communities around them can use this as well. So yeah, we just see it just going wide. There's so many different industries or sectors or verticals that
where this would be such a powerful play because it's people's health. The center of it is just human beings' health. So what we're trying to do is to improve that in using technology and crypto in a very cool way, I believe. So yeah, that's the vision. Right.
Right on it's very exciting man. It's I look forward I obviously tried the bad app and very smooth experience I can definitely see myself using this I Try to get healthier trying to get more fit as everybody else. I'm assuming around the world So yeah, I can definitely see myself using
using this and benefit from this with my colleagues, even with my spouse. She's also trying to, after having our son, it's three years old and I don't know if you have kids but after going through pregnancy and all that stuff, you sort of need to build up your body again.
That's a woman. So yeah, I'll definitely try to get her on and have a little competition between us. Which is all it takes, right? It just takes two people and then off you go to compete basically. That's it. And it could be your family, it could be your work colleagues, it could be your entire business, it could be blockchain versus blockchain.
anything really, just tapping into that competitive nature of people. And I just think now is the time, COVID just put a spotlight on our health. It's nothing like a global pandemic to make you realise that your health is important. And it's like, well, of course, but that
what it takes and I think there was a massive influx of fitness apps and people just became more aware. It was almost like information overload. It just shoved down on neck that you look after your health and now on the flip side of that people are very more conscious about they need to do something. And like I say it's not just
It's not people I think sometimes when people think about getting fit they think about that marathon, but it's not it's just literally take a 10 minute walk every day That's it if you can just maintain Yeah, it does it gets better and then you know after that you will start being mindful of of what you put into your body of you know
you'll be working more, you'll be thinking differently about what goes into your body. So then things just naturally improve, you'll be sleeping better because you're worn out, you're sleeping proves, mental health improves and it just a knock on effect is just like is that a compound really. But it just starts with something very, very simple and basic and that's all we're just trying to
do is tap into that and using a competitive nature in people in our leagues is a cool way. It's a very noble mission really that you guys have and if you succeed just in a small way you can move mountains I think for a lot of people. So well done we look forward
to follow you for sure here at the club. Is there anything that we left out? Is there anything you want to leave the community with today? No, I hope that what I said makes sense comes across so Kay and that you see what we're trying to do here. The best thing I can say is just try out the apps, see what you think for yourself.
they're not hidden away, they're there, they're live in the app stores in beta. So just, yeah, if you want, try it out. Very, very open to feedback, good or bad. We have a telegram channel where, you know, we have a fairly active community already, where we like to hear what's going on. So yeah, that's really it.
Definitely, and I can vouch for that. I tried myself, of course, the app that you have and very easy to find, very easy to sign up, very like everything which is a smooth experience really. So if that's a test, testimony to how you guys are going to execute your entire project here, then you guys are going to be
Well on your way. Thank you so much. Good to hear. Yeah, that's good. Yeah, oh good. But yeah, I think this is more or less it. We have for today. But thank you so much for being so generous with your time. We definitely look forward to follow you here at the club and the very anxious
to try the live app and see when you guys go live. So we make sure to amplify that when you guys get there. - Appreciate that. Yeah, thanks for that. It's been awesome to talk about it. Thanks to listeners, listening in. And yeah, speak soon. - Speak soon. - Take care, man. Thank you for coming on. - Thank you. Cheers, bye. - Bye.