Good morning everybody. Thank you. Thank you. is that working this time all good you're oh my heart rate was going there, JJ. I'm not going to lie.
All good. I'll keep checking because it seems like a glitch.
There was a little bug there, but we're good. We're good to go.
Hello. Let's do some mic checks very quickly. Simon in the house. How you doing? You good?
Hey, Ben and everyone. Yes. Yes.
Doing really well. Good to meet you. And do we have Daniel behind the Facet account?
Yeah, we hear you perfectly, man.
Thank you so much for that.
Okay, well, look, we usually take a few minutes to let people come in, but those few minutes
were taken up with me trying to figure out how to join the space.
I would ask, we've got a great conversation today. So I would ask all current listeners, there's 140 of us in,
just hit the purple pill in the bottom right hand corner of your screen,
go to the post and give it a like, give it a repost, drop us a comment, etc. Always helps to
get more people in to come and listen. We've got a really exciting one today. So I'm just going to get going with it.
We'll take a little moment to warm up and let a few more people come in while that happens.
Welcome, everyone, to the second Zebex basis of 2026, following our roadmap outline last week.
It is great to be back. That was really well received.
And I'm going to invite Simon in to say hello in a minute.
Before I do that, though, today I want to kick us off by making this consideration. truly the first time where we're actually seeing crypto adoption driven,
not necessarily by retail speculation,
by actual emergent infrastructure, payroll, settlement, cards,
stable coin payments, real world assets.
All of these things are now being kind of like pulled into the system and,
and the infrastructure is,
they're starting to become the wedges that bring our
beautiful crypto ideals into governments, into banks, into telecom companies. And indeed,
crypto is no longer trying to replace banks. It's being integrated by them. And I think that's a
really, really exciting proposition. And with that in mind, I just want to say, Simon, how are you today? And what do you make of that statement?
Because I think it nicely, it leads nicely into our guest for today.
Well, hello to everyone from Snowy St. Moritz. We are here this week for the Crypto Finance
Conference, which is really one of the best blockchain conferences of the year. So
we're super happy to be here. And yes, Ben, a lot of what you just said are the same sentiments
echoed here in the conference by speakers as well as attendees. And I think if we look back on 2025,
I mean, stable coins were absolutely one of the core themes of last year. And we've seen a number
of stable coin powered neobanks emerge as more and
more of global finance starts to move on chain and as Zabek looks to expand our offering globally
working with banks like Facet is key to our growth. We're super excited to have Daniel on today.
Facet of course is one of the leading neobanks in Southeast Asia. They're built on a stablecoin
first infrastructure and their users have full access to tokenized investments and international transfers. So in other words, FACET is a near
perfect fit with what ZBEC is building and we are super excited to bring them to our community.
Absolutely love that. Thank you. I'm going to run a whole bunch of questions with Daniel now and
I'll bring you in, Simon, just to add some color and some thoughts to to those questions as we go so today everyone we are joined by uh Daniel Ahmed uh the co-founder and COO of
Facet uh Facet is a digital asset and fintech infrastructure company operating across emerging
markets with regulatory coverage spanning gosh more than two people. Two people? Of course, more than two people.
Two billion people. Through partnerships with banks, telcos, card networks, government-linked
institutions, FACET is building compliant access to tokenized assets, stablecoins,
real-world financial products, in markets where traditional crypto exchanges and
Western neobanks actually can't operate or struggle to get exposure.
And Daniel has been central in shaping the company's regulatory strategy, enterprise partnerships, the product roadmap,
as FACET prepares for its next phase of growth, including the launch of its very own RWA chain
and some other things that I'm sure Daniel's going to to introduce us to so Daniel
welcome thanks for joining us today how are you doing doing well Ben thank you so much absolutely
we have we definitely have access to more than two people I can tell you that much but yeah
could you perhaps give the audience a bit of your origin story for Faset?
Like, what problem did you see first?
What was missing in the market?
What made Faset worth building?
First of all, thanks a lot for hosting us.
I'm really excited to see so many listeners.
Look, I'll quickly talk a little bit about, you know, how we see crypto
and then talk about, obviously, Faset and our journey as well.
Look, you know, I think given what you guys are doing as well we all see crypto as a as a multi-faceted uh asset class right that's actually part of why we're called facet because
crypto is not no we've never seen crypto as just a degen speculative asset we've never seen crypto
as just a payments layer we've seen it really as touching and actually solving a lot of different financial services use cases, right?
So crypto can be used as a means of payment, but it can also be used as a means of saving, as a means of investments, a way to spend your money, a way to move your money.
And those are kind of the multifaceted things that we're trying to achieve with our company.
faster things that we're trying to to achieve with our company um the problem that we saw so
myself my co-founder you know we're both uh what we like to say we're from the west so i grew up in
london my co-founder grew up in la uh but our families are from the east so we have origins in
in pakistan and bangladesh uh respectively uh so we we tee the plight of our people in these markets
where uh you know they face a lot of issues when it comes to anything to
do with money right you know if you look at Asia and Africa and Latin America there's over six
six and a half seven billion people that live in these markets actually let me ask you Ben how
many people do you think of those six and a half seven billion are under banked and unbanked?
I would imagine a significant proportion more more than half is a guess.
I think the number that I saw recently was one in every three people.
So 33, 34% of people either don't have access to financial services, generally speaking,
And I think obviously, we look at the evolution of how crypto kind of came about and the growth in all these different services,
different use cases, we saw a really big gap in trying to merge the real world with what exists
on chain with DeFi. You know, we like to say we're Web 2.5, right? We're not pure Web 3. We're
not pure Web 2. We recognize that the growth of DeFi and the growth of all these exciting things that we're
trying to do in the crypto space will only come when we kind of link them to the real world.
So when we look at kind of our origins for myself and my co-founder, we see all these issues that
we believe exist in this, you know, in an emerging market context and high growth emerging markets.
That's where we saw a really good opportunity for us to start building infrastructure first and
foremost to enable that link between web 2 and web 3 to give people access to
financial services so even you know actually our origin story starts with
our fascination with tokenization so we were both working for the UAE government
based out of the Bible working for the Prime Minister's office here.
And while we were looking at kind of different technological advances like AI,
big data, blockchain, et cetera, we became fascinated with tokenization.
We left the office to work on building out a platform to enable tokenized assets
for people in these markets and very quickly realized that it's not as simple as you know just building an
app or building a building you know building in front end but you really start to understand that
you know when you're touching financial services it's incredibly regulated right it's incredibly
it becomes very important from a compliance perspective to to do it in a way that is
legal that is that that isn't going to break down a month later
when somebody's going to come and stop you from servicing what you're doing.
And we did this in the midst of everything we saw in 21, 22, 23,
all the big booms and busts in the crypto space.
We continue to kind of build our infrastructure.
So today we have over half a dozen uh vast licenses in in big emerging
market countries like indonesia uh you know i'm sure you guys are seeing a lot of news coming out
of pakistan we've been working on that market for dare i say half a decade right i remember sitting
and speaking to a uh a very senior member of staff at the state bank of pakistan which is the central
bank of pakistan a country with more than 250 million people and he laughed me out of the room basically saying crypto is never going
to come to pakistan uh you know it's it's going to take 10 years before crypto comes to pakistan
and you know we worked in the behind the scenes with all these different stakeholders to get
get to a point with with these markets um and and i think ben exactly what you said right this is
the first time in the history of our industry where it's not being driven by speculative hysteria but really by real use cases um and you know likes the likes of zebek and us
we're trying to build towards that so i'll just pause there i said quite a bit i'm sure you guys
have questions and stuff no i love that i love that and simon just from your end right this this
is obvious partnership material right coming straight at us what's your view here on the way
this is being pulled together well it's very exciting for us as Zbeck because the integration with Facet will
open us up to some of the largest markets in the world for remittance and international contractor
payments. Of course, the bulk of Zbeck's payroll business has been centered around the US. And as
we mentioned in last week's roadmap spaces, one of our priorities this year is international
expansion. And having an option to send money via Zbeck or use Zbeck streaming to receive
contractor payments or salaries through Facet would be a fantastic way for us to really
grow our volume internationally and also provide Facet users more on-chain payroll solutions.
I love that. And I do want to get actually into products specifically. But before we do that, before we talk products, I want, I guess, the audience to
understand the scale, Daniel, that you provide at Facet. Like like can you walk through the footprint that facet already has
yeah absolutely look um like i mentioned i think we're uh covering a user base close to two billion
people uh from our myriad of licenses and you know this year will be actually you know let me take a
step back you know we we like to say that we cover morocco to malaysia um and it's basically africa
and asia which is our core kind of set
where we see a lot of demand for our products and services.
Eventually Latin America as well, obviously,
given the scale of that continent.
We currently have users in over 125 countries.
We run a retail banking platform
where customers can receive and send fiat
We have a card proposition that we partner with some major crypto card providers to offer as well.
And then of course on the other side we have direct crypto real world asset distribution.
So a lot of our clients are buying and selling currencies, bonds, metals,
which have exploded obviously over the last couple of months,
and then tokenized stocks as well, as well as obviously the big crypto tokens as well
so that's kind of on the on the retail side we will serve an institutional
platform where businesses and traders globally are moving a lot of funds by
stablecoins so just to put in perspective I think we hit just over $5 billion of volume in 2020,
2025 annualized that was approaching nearly $12 billion of annualized volume.
We expect to 2x to 3x that this year.
And that is obviously a culmination of the network that we've built.
So we'll talk a little bit about our blockchain and what we're calling OWN,
which is going to be our blockchain, our token as well,
which is really focused on ownership of assets,
ownership of the underlying chain and ownership of basically owning your financial services.
And that's kind of what we want to what we want to build towards uh we've got um a team over 100 people spanning 10 offices uh right now
and uh uh this year i think we should hit at least uh three million registered users
uh and kind of you know at least 15-20 percent of that in terms of active user base as well. I mean, this footprint alone seriously puts you in top-tier fintech distribution on the planet.
And that context really matters when we start to talk about things like real-world assets and stuff like that.
So if I can move us on a little bit, Daniel, most crypto exchanges, as an example,
markets right banks can't serve the assets governments don't necessarily know how to
regulate them and you said you've been involved in some of these like really key conversations
when it comes to the integration of this into some really interesting countries ecosystems environments
why has facet then been able to go where others can't?
What's your special source?
Look, I think, you know, we obviously looked at it from our sprint.
Myself, again, and my co-founder come from a background working with governments,
working with regulators prior to setting up this company.
I think the reality is that from a technological perspective, the space is quite commoditized, right? You can launch a
crypto exchange out of a box, you can launch a card product out of a box, you can get SaaS products
built very quickly. The real moat I think that we built is really the relationships and the
and the uh you know very broad terms infrastructure that we've built uh with regulators um banks in
particular right so the great irony of crypto is that even though everything you know needs to be
uh you know is is losing over the internet and over the blockchain you still need banks right
to settle real fiat at the end of the day so the thing is that um you know we've
we've we've really you know we've really proud ourselves in in in in the network and the the um
the um relationships that we've rebuilt over multiple decades um to enter these markets with
either it's investors or advisors or know, whoever it is that is
supporting us to open up those doors. Because at the end of the day, you know, you need to go in
front of those people. And I'd say the final point here, I would say is that really what we're selling
to a regulator is something good for the people, right? We're talking about foreign direct
investment coming into your market. So this morning, for example, I had a call with one of our
major investors in Kenya. And, you know, we spoke about a partnership that we're working on with
the largest mobile money wallet in the world. I won't mention the name, but you guys can Google
it. You'll know who it is. They're based out of Kenya. And then we spoke about, you know,
with the Economic Council of Kenya, we're looking at tokenizing a major kind of infrastructure piece there that can bring foreign direct investment to the country.
So actually, it's a lot easier when you speak to these kind of stakeholders when you're trying to do something good for the people.
We don't see ourselves as a crypto exchange. We're not competing with the major exchanges in the world, doing perks and doing leverage trading, doing all sorts of meme coin trading.
average trading, you know, doing all sorts of meme coin trading.
We're really trying to build for real use cases for real people to drive real
utility day in day out, because ultimately at the end of the day, right?
You'll have a thousand people making a million bucks, but you'll have a million
people losing thousands of dollars.
We don't want to be part privy to that.
And we don't want to enable that.
What we do want to enable is people being able to save the money, you know,
invest the money in healthy assets. Yeah, healthy assets yeah absolutely and build for the future yeah i
think um you know it's fair to say this is the pattern that we're seeing globally the winners
are the ones that integrate with institutions governments you know regulation not the ones
that try to bypass them and i think it's a really really good angle approach. Simon, this is exactly where Zebek is pitched, right?
Like lots of synergy I'm seeing coming in here.
I mean, one of the great examples here is tokenized stocks.
I mean, that's obviously core to the offering of FACET.
And in many ways, tokenized stocks is what we would consider a wedge
to drive volume towards stablecoin payroll.
So as it becomes easier to trade and invest in stocks on-chain,
more and more retail users would be open to
and be interested in receiving their paycheck in USDC
or an equivalent stablecoin
as they can go reinvest it into the market
as they wish all staying in one app on-chain.
And then Daniel, of course, touched on compliance and licensing,
which has been a major push for us as well last year, having achieved our SOC 2, our MICA and our ISO standards all in the course of six months, which has been key for us as we onboard institutions.
We've onboarded a number of major institutions last year.
We're looking to increase that further this year.
further this year. And I think for Zbeck, I mean, the idea is to us to grow our global reach as much
as possible and work with companies in Southeast Asia and Middle East that are already partnered
with FACET. Yeah, love that. Daniel, when it comes to that, like partners that are with FACET,
et cetera, like some crypto companies struggle to get one major financial integration. You've got
dozens, which is really really interesting
why do you think it is that these institutions choose you and can you just give us like maybe
in some of the regions some of the kind of banks that you're working with etc because they've
i mean there's some some really really exciting names amongst them thanks a lot i mean look we've
got a lot in the pipeline as well that we're working on um So one thing I didn't mention is that we will have live
licenses in Kenya, South Africa, Turkey, Kazakhstan later this year in the next couple of months. So
in each market that we enter our go-to market strategy is really trying to partner with a
major bank or two and then a major telco or two as well because we see banks and telcos as the
really the best distribution for these use cases that we were referring to.
It's interesting in each use case, sorry, each client or each integration, they will have their own view on crypto.
So part of it is educating these banks and these platforms, what crypto can do for their users.
And then ultimately, you know, it's a deal cycle, right?
Like any partnership and any deal,
you go through an RFP process,
you go through rounds of presentations,
you know, business case, all sorts, you do MOUs.
But ultimately, it's about finding these partners that really want to bring a crypto proposition in.
And in some cases, it's very specific.
So we have banks that want to offer just tokenized gold and tokenized stocks.
In some cases, we're talking to actually, actually we signed the number of you today. We haven't announced it.
It's with a very, very large telco group that has telcos in a number of emerging markets
that wants to offer a complete wallet, a complete crypto wallet.
So buying, selling, saving, investing, all sorts of use cases.
But that is going to be announced in the next couple of weeks.
And then we'll start building out the functionality for that.
But yeah, I think some of the names that I can talk to you about now are,
for example, in the UAE, we are working very closely with a large bank here called H1 Bank.
We have partnerships with money exchange businesses, like in Bahrain, an exchange called NEC.
NEC Exchange, they're a money exchange business.
They use 80,000 of them on a monthly basis
for sending money back home.
They wanted to offer tokenized gold
and tokenized assets to their users on a monthly basis
so they can actually save some of that
while they send some of it as well.
So, excuse me, look, In each case, it's unique.
And I think we've started to build a playbook
that we're now kind of using in each market.
So I think I would say an interesting point
that we've realized in talking to these telcos, banks
and other financial institutions
is that they don't want to experiment themselves.
They would rather partner and integrate
with people that have already done it because the risk has already been kind of engineered
out by us doing it for ourselves so i think that's probably why it's it's it's it's been
easier to integrate than uh then you know and then on the other hand you also see other banks
launching their own propositions as well i think i saw today a major bank in Germany, I think it was, that got their own license today, actually.
So some banks and some institutions
will try to get their own licenses.
Others will partner with companies
that have those licenses.
Actually, I'm reading it here.
Germany's second largest lender,
DZ Bank, secures retail crypto trading leaker license.
So every day I see institutions
trying to get into the space.
Let's talk about the the stack itself then like what is facet distributing and why the those assets
like in particular absolutely look um we have an internal uh uh acronym we call it cmsbc uh so crypto uh metals stocks bonds on the currencies um but i
think we've now expanded to funds as well um so really any any uh if you think about a robin hood
you think about a e-toro you can effectively get access to anything right oil water you know gas
stocks gold so we're offering all of that uh but we're trying to make it very specific to the either
the best performing assets or kind of safe assets as well right we're not trying to bring on too many
things onto the platform that are incredibly volatile so people lose them but you know i'll
tell you for example the largest held asset on our platform is actually tokenized video
and then it's bitcoin right the last couple of months we've seen our silver ETF get a lot of interest because
of the silver price. So I think it's more that actually the way we've built it is that
it's not that these users are seeing these as tokens. That's kind of an abstracted way.
They're actually seeing them as assets. So they're thinking from a savings perspective
or from a growth perspective rather than I'm going to invest in a token and make 50x.
Yeah, that's really interesting.
They're trying to get like, basically people trying to get access to stocks that the rest of the world is appreciating and benefiting from.
And I'll give you one more example.
Let's take Pakistan again because it's a big market of ours.
It's a very unique situation.
I think it will be interesting for your users or your customers and partners in the West to kind of hear this example.
You know, it's fascinating that a person growing up
in Pakistan, let's just take, you know, above average,
they've gone to the best university, you know,
they've got the best job in Pakistan, you know,
top tier job, they can buy a MacBook,
they can buy an Apple phone,
but they won't be able to access Apple stock, right?
Whereas you compare that to anybody
in the west or you know in a market that is not emerging you can access apple stock from 50
different apps very easily and if you look at the historical numbers i don't know the numbers off
the top of my head but i think apple stock has gone up like 50 000 in the last 40 years or 30
years or something right it's insane like people have built generational wealth through buying certain stocks and ETS for the families.
Whereas a lot of countries are just locked out from that, whether it's due to their currencies, whether it's due to KYC issues.
But blockchain just enables this new layer for transacting.
And as long as it's compliant, KYC, AML is done, you can now start to transact over the blockchain and it just absolutely tracks away this kind of issue with you know having to be you know in a country
where you have access so really what in one line what I would like like you know what to say is
that we're just trying to enable access to financial services and we do that through
blockchain so blockchain is is a means to an end and crypto is a means to an end yeah okay understood
that's great um not satisfied simply being a distributor you're also building your own chain
right like i'm conscious of everyone's time but i wondered if uh before we wrap if you could just
give us a bit of an indication on on that chain and why make that move yeah so look i think the
chain again you know the chain is secondary actually uh you know we're not building a chain
for the chain sake there's you know everybody the chain is secondary, actually. You know, we're not building a chain for the chain's sake.
There's, you know, everybody loves to say there's a billion Layer 2 chains.
You know, we're not trying to do that as well.
We're actually working with other Layer 2s to build on top of us.
But the real value add here is that, you know, it's not about TPS.
It's not about, you know, we've got some sexy technology that other people don't have.
It's that what we've built is a network.
And we continue to build that network that will will compete i guess with one day with let's say with swift and there's a lot of value that we're distributing tokenized assets
today um and you know we we you know get people who are tokenizing assets on polygon distributing
on our platform we have people that are tokenizing on ethereum that are distributing on our platform
the idea here is that we unify all of those and make it easy for people to go
between different assets and have it on our chain.
Just as another layer to make it easy for us to settle,
to transact value between all of these different assets and connect it to our
fiat on and our friends as well. So that's the goal. It's not about the chain.
It's more about all you know all the other
things associated i love that i love that in a moment i'm going to give you the opportunity just
to share some final thoughts and also i think you know let our listeners understand how they can get
involved and find out more about what you're doing but simon so much information here right and uh
really exciting stuff how how does this kind of dovetail with ZEBEC's intention in the coming months and years? It is really exciting and it fits squarely in our roadmap for 2026. I think
as our community knows very well, ZEBEC has been on a journey, an evolution from a protocol
to a payments network and now to a global financial ecosystem. So as part of going global,
we need to work with regional specific partners with deep local expertise and all the licenses that they need to operate. And this opens Zabec's products and ecosystems
to a much bigger global audience. So tapping into Facet's 2 million active customers is a big leap
forward for us. And Facet customers will see throughout the year Zabec features being implemented
in the Facet app, I think starting with the ZBCN token,
followed by access to parts of the ZBCN product ecosystem.
So it's going to be a very exciting year for both companies.
And I encourage everyone from the community to follow Facet very closely on their journey as well.
there's a clear pattern emerging for me.
And it's RWAs, stable coins, you know, there's a clear pattern emerging for me. And it's, you know, RWAs, stable coins, payroll, cards, banking, government rails, compliance, all of these things coming together here.
They kind of they sit upstream of the speculative crypto world, the bubble sometimes that we live in.
They're kind of the on ramps for the next billion users, really, truly.
And it feels like you're very, very, you know,
you're at the bleeding edge of that and as it's happening.
So it's an amazing, great opportunity to get to meet you
and understand what you guys are doing.
Before we close, are there any final thoughts on this?
And also I think just any, like, how can our listeners get involved?
Can understand, obviously they can follow you on X,
but give us a little bit more of how people can get involved
and pay attention to what you're building.
Again, appreciate you and Simon hosting us.
I think you actually just said what I wanted to say, right?
Like the next billion users,
we will talk about it from every,
you look at any token or any crypto platform,
we'll talk about bringing the next
billion users online and i think they're not going to come from trading news i can tell you that much
right i think whoever wanted to trade memes has come on there probably will be more people there
will be more memes but i think we're getting we're maturing right as an industry we're maturing as a
as a population and if you think about you know fast forward 20 years from now 30 years from now
aside from the technological advances that we're seeing, you know, these emerging markets that we work in, they're going to be the major
markets. We're going to see huge population growth in these markets while, you know, emerged
markets decline from a population growth perspective. The real growth is going to be there.
You know, we're positioning ourselves to enable, you know, payroll savings, compliant access to
real assets, all the things that you mentioned. So I think, you you know this partnership with zevic is really exciting for us you guys are solving
kind of the flow problem we're solving the access problem i think together we can we can really do
some interesting things um so yeah i mean you know follow us you know look at you know follow us
online obviously that's i think number one i would actually recommend you guys download the app test
it out give us feedback um we'll have our own tokens coming out in
a couple of months as well. We'd love for you guys to participate in that as well. But yeah,
thank you so much. Yeah, and I really appreciate it, Daniel. I'm conscious of your time. I want
to let you get back to it. So thank you so much, Simon. Appreciate you as ever and how busy you are.
Enjoy it over there in Samson Moritz. It sounds like a lovely few days out. I'm sure there's lots
of business being done and can't wait to hear all about it absolutely thank you Ben thank you Daniel nice one JJ give
us a wrap to the next one thank you looking forward to the next one thanks Passit thanks
Simon obviously thanks Ben and thanks everybody that joined we'll see you guys on the next one