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Cross-Chain Trading Meets Web3 Identity: Yellow x Unstoppable Domains
Recorded: Feb. 25, 2026 Duration: 0:33:36Space Recording
Full Transcription
Thank you. Hello, just trying out if it is working.
Hey, GM. Good morning. Yes, I can hear you.
Good morning. Good morning. Thank you.
How are you doing?
Good. How are you?
I'm good as well. Thanks a lot.
We will be waiting for everyone to join, right?
Yes. How are you?
This is Sandy. How's everybody doing today?
We're going to be talking about .yellow today.
Hello, Sandy. It's great to be with you guys here. Thanks for the invitation again.
Yeah.
Yeah.
You're welcome. Are we waiting for anybody else from your team?
I don't think so. Not necessarily. They can join afterwards, but yeah,
I will be here for all the session.
Okay, great.
Okay, super.
So for anybody just joining, my name is Sandy Carter.
I'm the Chief Business Officer for Unstoppable.
And we are going to be chatting with Yellow today.
And I'll let you do your introduction on kind of who you are and what
your role is. And then we'll head over to the questions while people are joining us.
Of course, of course. Thanks for the intro. So it is Burak here from the Yellow team. I am
managing the growth in the marketing side, basically, everything regarding the communities and KOLs and more.
And yeah, it's great to be with you guys here today.
And well, I mean, just to go deeper to, you know,
let's share some more information with everyone who are here today.
I am from Turkey, based in Germany.
The weather today is actually great.
So yeah, That's all.
Where are you guys joining from, by the way?
Well, I am joining from lovely Scottsdale, Arizona today,
where it's going to be 80 degrees Fahrenheit.
Unlike my colleagues from New York who are joining with,
I don't know.
I think one of my friends told me they had 20 inches of snow
in Central Park.
I saw the pictures.
It's crazy, right?
They were looking amazing,
really. But yeah, I'm not missing
snow as someone who is based
in Germany.
Yeah, I miss sun.
Yeah, I know. I know. That's why
I'm here.
One of the reasons I'm here.. Yeah, I know. I know. That's why I'm here. Well, one of the reasons I'm here.
Yes, yes, you're right.
One of the reasons I'm here, for sure.
Well, and welcome everybody who's just joining us.
I'm the Chief Business Officer for Unstoppable Demains.
We've got Burak on, who is the, are you the Chief Growth Officer, the VP of Growth?
No, I'm doing Growth. I'm a Growth Manager. Well, at the same time you the chief growth officer, the VP of growth? No, I'm doing growth.
I'm a growth manager.
Well, at the same time, the token DD.
Yeah, it's a mix of everything, right?
I mean, we are in Web3.
We are at a startup, which means that you are actually doing,
like, multitasking all the time.
So, yeah.
That's awesome.
And Greg, Greg is on too.
Greg, could you also pull up the Yellow account as a co-host as well, if you don't mind?
Yep, I did invite them.
So whoever's behind the Yellow account, if you guys could accept co-host, that would be amazing as well.
Well, let's go ahead and jump in. So I'm not sure that everybody knows what yellow is besides the color.
Everybody knows what yellow is besides the color.
So if you're hearing about yellow for the very first time,
how would you explain what yellow is
and what problems you help your users with?
Of course, of course.
I mean, yellow is B2B layer three clearing protocol,
which unifies liquidity across chains
and lets you trade at institutional speed in milliseconds
without giving up custody
of your assets. If I simplify it even more, we are fixing fragmented liquidity in the
web tree market and we are fixing the slow execution and the broken exchange models in crypto basically.
Awesome. So if I was going to use my dot yellow, how would that help me with what you guys do today in the marketplace?
Well, it really depends on what your role is, right? I mean, you might be a bank, you might be a market maker, you might be a broker, or you might be a retailer as well who want to trade within the yellow ecosystem.
It's just more than a DEX.
It's more than an exchange.
It's a whole infrastructure which we are positioning as the top layer on the top of layer 1s and layer 2s.
So, for example, if you're a broker, we are helping you for aggregating your order books and the liquidity. If you're a bank or institution,
we can help you to be on board as a market maker and trade without liquidity fragmentation
and counterparty risks thanks to our state channel technology as well. And if you're
a retail, we can still help you to join this liquidity, let's say aggregated liquidity
pools, aggregated liquidity.
Can you hear me?
I can hear you now.
You broke up for a second there.
I think, yeah, there is a problem with Twitter.
Sometimes, unfortunately, it happens.
But, yeah, what did you hear the last?
If you're a trader.
Yeah, if you're a trader, you can also, as a retailer, you can trade at institutional speed.
I love the way that you did that by user type, right?
Getting down to who the user really is.
And we are announcing .yellow.
We did this last week.
But this Twitter space is in honor of that announcement.
And we're really hoping to educate everybody on the power that dot yellow brings to the table.
So, Bert, one of the things that I really liked is your yellow SDK, especially for builders. Can you break down what that is and what it enables for any of the builders who are on this call?
Of course, of course.
I mean, Yellow SDK is our plug and play infrastructure layer for builders.
It allows developers, brokers, exchanges, startups, even media platforms to integrate directly into Yellow's unified liquidity and clearing network without building complex cross-chain infrastructure by themselves,
basically. So instead of creating isolated liquidity, they plug into one global order book,
and it basically gives builders access to instant settlement and gasless UX,
chain abstraction from the day one that they will be implementing it.
So I think that's really cool for builders.
So for someone who builds on yellow SDK today,
what couldn't they build before?
So can you share an example to really make it pop for us?
Of course, of course.
This is a great question,
which is actually diving straight into the point of what we want to share with the builders and with the ecosystems as well.
So there are two big things. First, with SDK, gasless high-frequency apps, like instant tipping,
micropayments, or gaming economies that would be impossible with normal gas fees, right?
And secondly, it is the chain agnostic trading interfaces.
You can build a broker, a perp interface, or even something creative like an eSports trading app.
We have recently onboarded a project which is actually using the SDK as the major, let's say, consumer that they have,
which performs great as well.
And it helps them to instantly access shared liquidity across chains.
And before Yellow, you had to choose one chain, and now you don't have to.
Just to dive a little bit deeper here and to explain a little bit more, for example,
imagine a fully on-chain shooter game, like Counter-Strike, let's say.
Normally, a reaction would trigger a Met-mess pop-up, right?
And it would require gas fees and block confirmation,
which destroys UX and makes it impossible to actually build
a fully on-chain shooter game.
But with state channels, you open a channel once
at the beginning, then you can execute unlimited
off-chain actions instantly.
All the game logic runs in real time, and only the final state is settled on-chain actions instantly. All the game logic runs in real time and only the final
state is settled on chain. So it feels like web two-speed, but it's still cryptographically secure
and verifiable. So that's interesting. So you're going cross-chain. Why did you guys decide to do
decide to do that? I mean, you have your own chain. Why did you decide to open it up to multi-chain?
that? I mean, you have your own chain. Why did you decide to open it up to multi-chain?
Well, there are multiple reasons here, such as counterpart risks, etc. I mean, these are the,
let's say, I mean, let's say you are going to a market every day, right? And you're buying an
orange, and next day you are going and you are buying something else from the market, but at
the same time, you are selling them something back. And every day, every transaction means another payment and another, let's say,
additional effort. But instead of doing that, we can actually note all these transactions on one
notebook and give the final payments either to the market owner or either receive the latest P&L, let's say, in terms of the
crypto terms, latest P&L in the end of the day, in the end of the week for ourselves.
So instead of doing on-chain, let's say, executing on-chain transactions every single day or
every single second for each transaction, each execution, we are allowing traders, we
are allowing the users to aggregate all these on-chain transactions into one single one, which increases the, which reduces the latency and which increases the, let's say, the user-friendly experience.
I see. I think that's really awesome. I mean, you know, there are so many chains. I don't even know. How many chains are there out there today?
Hundreds, right?
I'm limited amounts of them, right?
I know.
I was actually going to write an article about do we need all these chains
because I think there's like just a portfolio of them today
and there's more and more being announced.
So I think that's really neat that you guys really leverage cross-chain.
Is it limited to a certain number
of chains or is it seriously all of the chains? Initially, we are going to start with all the EVMs
and gradually we will be adding all the other chains as well which are actually used and
liked by the communities. It will depend on the expectations of the community and
the communities. It will depend on the expectations of the community and the
on the institutions and banks, right? And yeah, all the events will be included in the beginning.
We have recently also, I mean, we are joined by the all CTOs of Cosmos and Bybit as well.
And Alexis Treglia and Hong Tao, they have been successfully building the Bybit Exchange and the Cosmos ecosystem as well.
So we have their additional vision here as well.
And on that direction, yes, we will be adding some more
chains as well.
But initially, it will be EVM and preferably also some other
chains, such as Solana, for example.
So you are going to add Solana.
I mean, it's not confirmed for the TGE, but yes, it will definitely be implemented as soon as possible.
Got it. Okay. Okay. Awesome.
And then what's the role of the yellow token?
So we talked about the SDK for builders.
You also have a yellow token.
the yellow token, what's the role of the token in the ecosystem?
What's the role of the token in the ecosystem?
Of course, I mean, yellow token is the utility engine of the network, right?
It's the gateway into the yellow ecosystem.
It is used for clearing fees, it's by the banks and by the market makers and traders,
by brokers.
It's used for collateral for brokers, opening trade channels, trading channels.
It's used for incentives for liquidity and nodes, access to network features.
I mean, as more brokers and apps join, more yellows will get locked,
which aligns usage with the token demand as well.
And there will be many more features also in the future,
which will be announced at the time of the TG as well.
But yeah, these are the main utilities which have been announced so far.
And then I know you guys offer so much, I want to cover one
more area. I know I was I was reading that recently, you
announced that the training that there's going to be a yellow
trading platform to how will that how will you differentiate
yourself from other decentralized exchanges
that are out there?
I mean, this is a very good question, actually.
And just to clarify,
we are not just another exchange.
We are not just another DEX
just coming out as another player.
We are creating a whole infrastructure here.
We are creating an ecosystem,
whole ecosystem,
where brokers can benefit from it, where banks and institutionals can benefit from it as well, as much as the retails can.
For example, our founder, Alexis Serkia, he's the founder of GSR as well, one of the biggest market makers in the industry.
And right now he's building, he's our captain here, and we are building yellow all together. And our goal is to actually create whole clearing, let's say, a layer three for the whole ecosystem, including all the brokers and banks as well.
So it's not just another exchange.
We are using state channels.
State channels was, let's say, I mean, if you know Lightning Network, it's a similar concept.
You basically open a channel and transact off-chain.
But Lightning was built for payments, and we have adapted the state channels models for trading.
That means that continuous high-frequency updates between two parties
with only the final net settlement touching the blockchain.
So instead of being limited to payments, we use it for real-time order matching and clearing. And for example, as we have announced as well, we will be having our
own yellow exchange as well coming out. And this is not going to, let's say, perform as just another
exchange. It's going to be the gateway into the whole infrastructure. So let's, so I'm looking at our audience today and we've got some people
who are out there who are really not what I would call native web three or native blockchain or
native crypto. How would you explain the power of what you do to someone who is not a crypto user or not a Web3 native person.
How would you explain that?
Okay, okay.
I mean, I would still go for the same example they have given.
So let's change it a little bit more.
So you have a friend and you, I mean, with your friends,
you always give and take some money, right?
You can lend, you can borrow, you can do some business as well.
But in the end of the day, it's tiring.
It's quite tiring to give money, to take money,
instead of calculating and just finalizing it in the end of the day
or in the end of the week, whatever, whenever.
It's just tiring, boring.
And at the same time, since it is between two people,
like it's broker to broker, there is no custody. It's just you and him. So instead of having these
transactions one by one between both of the friends, we can have an intermediary, let's say
here an infrastructure where they can both put their monies in and keep these transactions off-chain and cross-chain and executed in milliseconds.
And instead of paying, for example, fees by sending on bank or wherever, all these P&Ls, all these calculations can be done by this infrastructure.
these calculations can be done by this infrastructure.
And when the transactions are finished,
let's say all the transactions are finalized,
both of the parties, both of the friends
can receive the final money
and transfer the final money, basically.
So yeah, I mean, this would be a good example.
Yeah.
What do you think?
Yeah, I like it because, you know,
I just went to dinner with a friend last night.
And even though we asked them to split the bill, they put it all in one.
So I paid the bill and then she was like, well, I don't have enough cash.
So let me Venmo you the cash or let me.
Yeah. So this makes it much easier to conduct even a friendly transaction like that.
And you don't even need to know about the infrastructure, right?
I don't need to know or she didn't need to know that something would be operating cross-chain, right?
It's just invisible. Is that correct?
Yes, correct.
Yeah, I mean, let's imagine that this restaurant to which you went would perform as yellow, right?
This would never happen.
The restaurant was calculated initially and you guys would never need to actually think
about it because the P&L is happening, like being calculated within the yellow ecosystem,
yellow network on the state channels and everyone is receiving or giving the money that is decided
by the
infrastructure. So, yeah, I agree. Yeah. And I think we've got to have more and more
real use cases like this that don't, you know, we all love to speak Web3 blockchain crypto,
but I think we need to make sure we can give examples just like you did so eloquently to
people who don't get it. Right. I think that's the way we get bigger adoption in the space
is by explaining it in terms that I would say the regular folks understand, right?
Yeah, yeah, correct.
Correct, I agree.
So you guys really wanted to do a .yellow
and partner with Unstoppable to do that.
And for those of you who don't know dot yellow is a naming service so now you can have sandy dot yellow or yellow
yellow dot yellow or your name dot yellow or burrack dot yellow and that what can be substituted now for your wallet address. And I'm just curious, from a Yellow perspective,
how do you think about this partnership elevating the user or builder experience for your users in particular?
I mean, I would personally name this partnership with Unstoppable Domains, with you guys.
Actually, quite strategic for us as well.
Because Yellow is building a network
of decentralized brokers and traders, right?
And identity is critical in this environment.
I mean, Yellow is not just a DEX.
We are layer three clearing protocol.
We are connecting brokers, connecting institutions.
We are connecting apps.
And when you create in a decentralized broker model,
you will need clear identity,
you will need human readable addresses, and I would say also reputation attached to economic
activity maybe. And that's where actually Unstoppable fits perfectly. Because it benefits
from different perspectives, I would say from human readable identity,
broker credibility in terms of, I mean, in yellow,
brokers lock yellow as collateral to open trading channels, as I said, right?
And now imagine those brokers operating under verified factory domains,
which adds transparency and brand identity to decentralized finances.
And just coming back to human readable identity, it could be, I mean, instead of long wallet strings, users and brokers can operate under recognizable names, which is actually adding
more trust.
And it's also helping in terms of unified account vision, because yellow is building
a unified balance, chain abstraction, app registry.
Unstoppable domains become the natural identity layer on top of that unified account
when it comes to, let's say,
identify the users and the parties.
So that's really interesting.
So this is very strategic for you guys as well as for us
because it does enable not just
new functionality, but it also enables that ease of use as well.
Do you feel also, you know, we talk a lot about trust now, especially because AI is
coming to the equation and, you know, the trust barometer from Edelman is kind of bursting
at the seams now. People are really not feeling trust in any company or in some cases individuals.
So what role do you think Dot Yellow has in building trust across your network of decentralized brokers?
Yeah, yeah.
That's a very good question actually, which also Alexis would love to answer, because he always mentions yellow as trustless trading ecosystem, because we are removing the trust.
You don't have to trust the other party.
In a network of decentralized brokers, identity equals credibility.
So when brokers lock yellow as collateral and operate under identifiable identities,
it creates economic accountability. But in terms of yellow as well, like trust in yellow isn't just
blind trust, you are actually trusting the ecosystem and the technology itself because
the trade, the transactions are happening on the state channels. And once the nodes are opening a state channel
and connecting to it,
once the trading session happens,
like is initiated,
yeah, the P&L,
well, until the trading session ends,
it is the infrastructure.
It is our infrastructure which manages it.
Yeah, now you said something
and I got a little,
a few people that were pinging me
going, trustless, does that mean there's no trust? Do you want to explain trustless for those who
don't understand what trustless means? It doesn't mean no trust. Of course, I mean, it doesn't mean
that we are, it doesn't mean that you cannot trust other people right it means that I mean in the in
the in the traditional finance as well until the clearinghouse was there like colluding protocols
were jumping in you had to trust other party so it is b2b but for example coming back to the
example that I told you had to trust your friend in order to lend money to him.
Or you have to, if you're a bank, for example, and if you want to buy and sell tokens,
if you want to trade tokens without Yellow Network, you have to trust the broker itself.
You have to trust the exchange itself and the liquidity owner itself. But with Yellow Network, since we are actually aggregating the order books
and we are onboarding market makers, let's say banks and institutions,
again, as market makers for them to trade without counterparty risks, because we are using the state
channels as I explained, right? They don't have to trust the other person. They don't have to trust
the other brokers anymore. So we are basically removing the trust. And this is actually an
evolution, especially in the crypto space. And I want to ask you, this is actually an evolution, especially in the crypto space.
And I want to ask you, this is a question from one of the folks who just DM'd me.
What is your favorite .yellow domain so far?
Have you got one?
Yeah, what's your favorite one?
Yes, and the thing is I couldn't get it because it was taken already by someone else.
It is Loculus.
It is another project that is being built in the yellow ecosystem by using yellow SDK as well.
But somehow the ambassadors were quicker than me and I lost it by a few minutes.
But it's okay.
I'm happy that someone got it already.
But yeah.
I have to tell you, a lot of people are asking for yellow.yellow.
I know that you guys have that one for sure yeah so that's kind of interesting um any others somebody asked
for blue.yellow which i thought was interesting too wow it's actually a good idea or uh yeah red
yellow red yellow yeah it would be a good idea yeah Yeah, I got Sandy.Yellow, which I thought was pretty cool too, of course, because it's
my name.
But I always like making sure I reserve my name across these brand new naming services.
It is quite good.
It's quite good.
You're lucky if you got it already.
Yeah, because Burak.Yellow was also taken by the Quik Ambassadors.
I love them. Oh, was it really? Oh, wow. Yeah.Yellow was also taken by the Quik Ambassadors. I love them.
Oh, was it? Really? Oh, wow.
Yeah. But it's good. It's actually good. I mean, like we love them, they love us, so they're more than welcome to take it.
I mean, I'm sure there are more people with the same name, right?
Yeah, that's right. That's right. Cool. Very cool.
Okay. I know we only have 30 minutes today for our little Twitter space, but I do have a couple more questions.
Of course.
The first one is, what is the boldest thing on your 2026 roadmap that you can share with us? Give us some alpha.
So we have many news starting from this very month.
this very month first of all our TGE is going to happen on the 8th of March so we have just
less than two weeks for our launch of the token and some more news are also on the way
I would advise everyone to keep an eye on our socials for them which would make everyone happy
in the end of the day right and I mean alongside our we will be, of course, in the long term as well, short term and long term, we will be, let's say, targeting broker nodes operating independently on yellow.
And we target institutional integrations. Also, since Alexis, Alexis Circe, our founder, he also announced in the recent AMAs as well.
XRPL, our founder, he also announced in the recent AMAs as well.
He's in the process of buying a bank in Europe as well.
So there will be some integrations in the coming days, coming months too.
And we will be targeting full ecosystem expansion and real world asset clearing at scale as well.
And for those who don't know, we have implemented XRPL layer into yellow network recently,
which actually is a good step for us.
It's an important step for us for this, let's say, objective.
And of course, we will be expanding PerpTex, yellow PerpTex, into a flagship trading venue
powered by the network, by the yellow network itself.
And the news regarding, like the news for this
will be also shared on our socials as well.
And yeah, I mean, there are many things.
There are just many things
if we want to count everything one by one.
I wish we had enough time,
but yeah, these are the, let's say,
the most important highlights for today.
Very cool.
Some really cool, bold things coming out for sure.
Yes. So I cool, bold things coming out for sure. Yes.
So I want, I also, we always offer three free dot yellows on these, on these spaces.
So why Barack is answering the next question, if you guys have a question, raise your hand
and I'll give you a free dot yellow domain if you want to get ready for that.
Wow, that's a great chance.
That's a great chance, guys.
Let's go.
Yeah, let's go.
Let's do it.
So what is one thing you want listeners to do today to start building or using Yellow?
If they wanted to do one thing, what would it be?
Okay, okay, okay.
There are actually very important tasks to do at this moment. First
of all, I would advise everyone to join the waitlist on yellow.pro. I think everyone should
do that. This is what I can tell. And early access matters, right? So in crypto, waitlists
often mean opportunities. So I would advise everyone to just simply drop your email to
there. And second, of course, explore the SDK or join
the community. Hey, can I pause you for a second? Maybe could Yellow or someone post something on
that on Twitter and we'll pin it up above. So Greg, if you can watch for that from Yellow,
just of how to join the waitlist. Of course, of course. What I'm going to do is to send you the tweet
we have recently shared, I think.
It might be also in our, let me check quickly.
Yeah, it's on our pins message.
So if they can, if everyone here,
if you want to join the waitlist,
and I strongly suggest you to do that,
you can go on our page, on our profile,
which is yellow, the username.
You are going to see the instruction on the pins to it.
And yeah, and the second thing, of course,
which you can do is to explore the SDK
or join our community channels.
Whether, I mean, you can be a trader,
you can be a builder or content creator.
There is always a role for you at Yellow.
We are still early. You are still early. This is still early. So if you're a builder and if you
have a startup, I'm sure there are many opportunities, many, many use cases for you to use
the SDK, Yellow SDK. If you're a content creator, reach me out. 100% we will find a way to collaborate
and have something important, some good news for
your communities as well.
If you are a trader, don't forget to join the waitlist and wait for the big news for
the TGE.
That's right.
The TGE is happening.
That's right.
Any questions anybody has?
Anybody want to raise their hand and come up and ask a question for free.yellow? I'll just give you guys a few minutes. Don't let the opportunity pass. Thanks to our partners. I see MetaRides out there. I see a couple of our Johan, a couple of our whales out there. Thank you guys for attending today.
a couple of our whales out there. Thank you guys for attending today. Any questions anyone wants to
have? Wow, pretty shy today. Barak, usually we have so many questions come in at the end that
we can't feel them all. You did a great job explaining everything, you know? Yeah, I mean,
it's a good perspective. Maybe people are shy. They can also drop the questions in the chest,
you know yeah completely understandable
yeah that sounds great that sounds awesome well um so barack last last minutes for you what would
you like to leave everybody with is there anything else you'd like to say to everybody
um yeah i mean it's it's great to be with you all guys here. Again, the big day is quite soon, which is on the 8th of March.
The TGs are just around the corner.
Big things are waiting for us.
Yeah, let's stay in touch.
If you have any additional questions, you can feel free to hit me up in my DMs
or on the yellow channels as well, on Telegram as well.
My username is BurakCM.
So yeah, it's it's really
good to be with you guys here and it was great to be here with you sandy thanks for the invitation
again and yeah that's that's all and thank you guys for the partnership you guys have been such
amazing partners um you know i met your team out at token 2049 i was on a panel with your amazing CMO and you know, everything just got
started going from there. So thank you. Also pinned to the top. Barack had given the alpha
about the waitlist. It is now pinned at the top of the Twitter space. So if you do want to go and
take advantage of that waitlist, do that. Thank you so much for it. Yeah. Thank you to all the
listeners. Thank you to Yellow and Barack.
Thank you to you as well for sharing all of your great insights as well.
Thank you guys and have a great Wednesday.
Have a good day, everyone.
