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Crypto Launch Challenges 2025 | @revolut20 @AiWhitebridge @whyprotocolx @Snowkorr
Recorded: May 21, 2025 Duration: 0:44:42Space Recording
Short Summary
In a recent discussion, crypto experts highlighted the increasing challenges of launching projects in 2025, with a notable rise in project failure rates and a shift in fundraising strategies towards established products. The conversation emphasized the importance of building trust and community engagement in a saturated market, while also noting the potential for growth in secondary markets as investors seek stability.
Full Transcription
Music Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. hey everyone welcome to our x space hosted by cls global i'm alejandro head of partnerships
and i'm excited to dive into today's topic, the real struggles of launching crypto projects in 2025.
We've got some amazing guests joining us today who have been in the trenches,
and now, firsthand, what it takes to build in this space.
First, we have the Crypto Revolution Master, a top Binance Square creator for both 2023 and 2024, bringing that influencer
perspective on what actually catches on in this market. Next, joining us is Tomas, co-founder and
COO of WhiteBridge AI Agents Network, building sophisticated trust layers in Web3. And rounding
out our panel is Nat, co-founder of Y Protocol,
whose AI-power marketplace is changing
how projects access liquidity and funding.
Thanks everyone for joining us today.
It's a beautiful day, green candles, beautiful market.
Before we jump in, quick reminder
that we will take some questions
from the audience toward the end.
So drop them in
the chat as we go don't be shy let's get started so according to recent data 2025 has the highest
project failure rate we have seen since 2021 what's making launching particularly difficult
this year compared to previous years?
I don't know if crypto, you want to jump?
Why?
Hey everyone, Dani here, the founder of CryptoRevolution Masters.
Yeah, I agree with Alejandro.
It's a nice day today we might witness new Bitcoin all-time
heights who knows but we are close so about the question Alejandro I think
like launching this year it's not, but it's difficult for all projects to survive actually, because
you know the first maybe three four months of the year was all about meme tokens. Everyone was
launching meme tokens and everyone was watching these meme tokens and like driving hype for just one two hours so basically all this like
maybe 99% of all these meme tokens they died right after right after the list so yeah compare 2000
to 2000 2021 which for me was the best year since I'm in
crypto and I know for a lot of
people was the best year
I don't know we will get another
year like this in crypto
it's definitely
difficult to survive
I can say difficult for projects
to survive thank you
thank you for your take
I think yes we are seeing a lot of projects
struggle with getting noticed in such a crowded market you know i think the memes even the ai
agents you know i think it was a heavy market this year so i don't know um not thomas from
your perspective what are you seeing that actually helps projects cut through the noise these days?
Hello, everyone.
What helps? I think that, you know, what we are seeing in the web3 space that web2 and web3 is converging.
And then you need to go back a little bit to fundamentals of any company and any company
becomes a good company if it has clients who are willing to pay for the service.
Yeah.
So like the token as a product itself is not enough for you to survive.
Then the markets are so volatile or like BTC dominance is so high.
So I think that one of the reasons to cut through the nose is that you need to have
good product, which people need, which people not only traders, but also like the normal
people needing.
And the second, of course, think that you need to be bold in marketing. So you need
to understand that the biggest gaming companies eventually makes good games, spends tens of
millions or hundreds of millions in game development, as well as in marketing. So
the product is not an answer itself. So the answer is being bold in marketing.
And this is the only way, in my view, how you can cut through the notes. And of course, for that,
you need to raise capital because, you know, marketing costs. So that's maybe in short,
like develop good thing, which is needed. Think for you that it's not only token product,
but also your product product for which people
are willing to pay money.
So Web2 and Web3 conversion and be bold in marketing.
That's it from my end now can you hear me yes yes we can okay i'm finished i wanted to say my microphone
i think it was collapsing i think that's an interesting uh take and i don't know why protocol
i think it's all about also like helping project with fundraising
um so how was the funding landscape change in 2025 compared to previous years
uh first of all thanks for having me uh secondly i'm gonna say what landscape because most of the
vcs most of the investors everyone's under the water everyone is uh completely over overexposed over
leveraged you know and i completely agree with the uh sorry i forgot your name the previous
person who was speaking um that's thomas cool so projects need to come in with a product, even an MVP, generating revenue, you know, before even thinking about a token.
The token is useless on its own.
This is what's wrong with the industry.
They're tokenizing.
People just want to tokenize just for the sake of it.
Just because they heard, oh, yeah, they can make $10 million because they can release a token.
Great.
But don't call yourself
the next Facebook, for example,
just because you think it's a great
idea.
Yeah, totally. And I think
building trust is also like at the core
of WhiteBridge, right?
A lot of projects
face trust issues lately you
know i think uh many scams rock pools that happened in the previous years and how are
you approaching this challenge you know so from our side the same as you say you know we put a trust like trust layer in the center and if you think about ai ai is learning with the help
of the data and because we're spending so much time even now like digitally yeah so we became data
so what we were thinking that based on the different analysis we're using 6.4 social networks in our
lives like think about we use x.com telegram probably facebook instagram linkedin like
everyone and in each of them you're a little bit different like in one you talk about crypto in
another maybe you talk about other things so we thought that the best is to start from yourself.
So therefore, we call like the first agent, which we're going to launch and which is already
live in WebTilis.
We call it like the reputation guardian agent, which like in a few minutes pulls all the
data real time about you and structures and gives you like
who you are and who and what collected about you and i think it's very important because it will
become like hygiene for you to understand who and what has it an important part is that data breaches
are happening always so it's not about being one time, you need to
monitor who stole your data. Because if you think about your phone, in your phone is probably like
100 apps. So what happens if one of them get breached? Like, I'll give an example, 23andMe,
my DNA get breached. And I see that my password is compromised. And I use that password in another 99 apps.
So you have to change all of them.
Or like if somebody wrote or used my picture,
are you monitoring that there is like action
or new user created with using your picture?
So for normal human in this like overcrowded space,
it becomes impossible.
And therefore we believe that our agents can kick in
to help you to manage your data, first of all.
Even think yourself like, who is in your LinkedIn?
I have like 15,000, who are they?
Maybe some of them already dead.
I don't know, like I've never heard about it,
but like, how can I utilize it?
And we want people to help with that.
And we believe that we all about, if we think either it's dating, either it's family, either
you're a sales person, either you're hiring, it's always about relation.
It's always about understanding other person, understanding yourself and how to connect.
So this is what Whitebridge is about, is first to understand yourself
and then to help you to understand other and how to make the deal,
the transaction faster.
Either you're hiring, fundraising, investing, dating or caring of your family.
Totally.
And what's your take on what happened with the Bybit hack?
That was, you know, like I think one of the things of this year, you know, like multi-signing wallet, the CEO involved.
That was a huge scandal.
Yeah, that's a huge scandal.
Here, I think that this is like, you know, well-planned weaknesses of the people yeah so uh i think you know it's very very complicated what happened to
just you need to understand like internally how it works and be very good psychologically
to make sure that it doesn't happen in a lot of procedures so for me like for such an organization
it was like really strange to hear hear, but somebody did very well.
Very well.
In the other side, someone did very well.
Yeah, totally, totally.
Going back to the topic, community building
seems harder than ever with so many projects competing
for attention.
And I know every year there is a meta.
I remember last year we saw the race of projects
Alejandro you got muted
I Think his microphone is struggling closer alejandro you got muted
i think his microphone is struggling also
maybe some big guy is listening
maybe who knows north korea that's what it is no i can't hear anything
alej, you there?
Alejandro, for me sometimes it happens when I use AirPods.
Sometimes they connect, disconnect, so maybe that is the case for you.
Let me read the question because Alejandro seems he has some issues uh so guys community building seems harder than ever
with so many projects are competing for attention what's working for community building in 2025
that's different from previous years what's your opinion about it please go ahead and i'll answer
it last here i can say something if you want can you hear me
yeah okay cool so basically community building depends what you're building and
cool so basically community community building depends what you're building and i mean now in
2025 you know we've been through a really really hard bear market uh one of the hardest so a
building a community from scratch is going to take a lot of time and a lot of effort because
the the retail investors you know the guys that you're trying the guys that you're trying to attract,
the guys that have $100, the guys that have $200, have lost their trust in the industry.
They've lost their trust in the project.
So you're going to have to work five, ten times as hard.
And obviously, there's some bad actors on the other side trying to profit from this.
I mean, you have a lot of these marketing companies that come in and it's like,
yeah, yeah, we're going to give you a package and they convince you and you
give them 10 K and it's like in the hole, you know, like crypto marketing,
as everyone knows.
So, so yeah, this is my, just my two cents on the issue.
I mean, just people have to work really, really hard to build communities these
days.
It's very difficult unless you get really lucky and you get, you know, viral.
Yeah, sorry to be negative all the time,
but this is just the reality of the industry.
Yeah, I agree with you.
And I want to add that. Actually, you know what, this year I see because I'm working with a lot of projects and maybe because of this memes meta because people they don't care about utility projects are very small percent right now maybe in the last one month we see people going slowly into utilities
projects from memes but actually you know projects that they don't build communities at all
this year i mean it's hard for them to build something and to keep it they build some community to list their uh
i can say shit talking because you know memes are like that most of them and then they
rock them they scam them they farm them so almost nobody cares about the community.
And that's the major issue this year.
It wasn't like that few years back.
Everyone was listening to communities.
Right now it's totally different.
Just my two cents here.
Maybe I'll add a few two cents,
like what difficulty what we see that, I mean, in crypto industry, there is very little patience overall on the investor side, on the QL side, on the community side.
And the problem that then you front raise, you usually expect that like probably takes you like two months, you raise and to get listed.
probably takes you like two months, you raise and to get listed.
The problem you start investing in the community, you're building it and the people don't have
patience and they see your communication.
You cannot be exact telling when the TGE date will be because you keep postponing because
the market is not good enough and they losing interest.
And then you'll need to invest second time to get the interest back. And that's, I think, the biggest maybe struggle of a lot of startups
and including me, like ourselves,
that we will need to invest one more time to get the people back.
So you're communicating, but like, you know, usually like if you creating one product or
even few, like you like think about half a year what to communicate on the daily basis.
Like it becomes like quite challenging without the product because you are not revealing
So it becomes challenging for
a lot of projects I'm back I think can you hear me
yeah Alejandro yeah internet was rugging me
so we're back we're so back um thank you for continuing talking about the community building i think you
know like is it's a very important topic every year you know and at the end every project you
know like and needs to keep pushing the community on socials but but also you know like trying to
find like the channel uh to get more users into crypto so we are seeing also like a lot of projects
pivot or completely change direction after launch and have any of you had to make major change to your original vision and how did you handle that
you can start crypto revolution if you want why
Yes, I'll get this. To change my direction, maybe a little, maybe with some methods, but I'm in Crypto since 2017 and into social networking, maybe from like five years ago so for me always being as
CZ is always saying keep building and I built my community slowly major changes to my original
vision not really not really it's always focused on community always listen to community
always try to educate community because education in crypto is very important
very less people doing it right now actually you have to educate people
you have to educate people and but it's important also to be you know to always post something
connected with the current matter even it's memes i hate memes believe me i hate memes but
memes but i have to be i have to post about memes because if i don't do it uh big part of my
community will just leave you know yeah it makes sense makes sense what about a white bridge like
ai agents was like a trend november december the beginning of this year, virtual protocol scaling in the top 100 market cap.
And suddenly, agents also had a momentum, but also as any vertical disappear.
Did you need to pivot, to rechange strategies?
How was that on your side?
Maybe for us, I would say that from AI tools, little by little migrating to AI agents, it's even uplifted our vision.
Because that AI tools, which we developed, they're becoming interactive.
And agents, like not autonomously, but semi-autonomously and eventually autonomously helping you out with something.
And then, you know, for you you just saying yes like I'm okay
what you're proposing it just makes the vision even bigger so for us it was the how to say
sometimes even waiting while you're building and you know getting more clients listening to their
needs and to adjusting product or that even made our vision bigger.
So for us, it's not like changing direction, but it's rather bouldering the laser focus.
That's nice. Laser focus is always important. I think it's one of the keys of this ecosystem.
I think it's one of the keys of this ecosystem.
And guys, a question that I'm curious about,
like, do you think it's gotten easier or harder
to launch a crypto project in 2025
compared to the previous years?
What is your take?
Tomas?
I can continue.
So I agree with the colleague that, you know,
if it's meme, which I'm also not a big fan of it, it's easy because there are a lot of platforms where just click, click, you know, you got smart contract, you put it It made it very easy. And I think that was one of the reasons why memes
just started flying because for you like to cook the landing with AI, to create something crazy,
it's just, you know, a few days and you are going live. And if you understand marketing and have a
little money for liquidity, it's easy. For the normal project project I believe that it became harder because you
need to build more before you launch for that you need like more capital and with yeah and
like you know it just it takes longer you need more capital and VCs as most of them, still illiquid invested and no launch is happening.
They're also not investing new checks and it becomes quite challenging for a lot of startups to stay above the water.
Yeah, I think it was a complicated year, you know, because many VCs already, you know, like put a lot of liquidity in many projects.
The market, you know, was not like pumping in the altcoin season as everyone was expecting.
And I think like there was a point, I think around February, that projects, they were really like struggling with the listings, you know.
But at the end, this is crypto.
I think, you know, like a very dynamic ecosystem.
We always find the way, you know, like
to change and create
the new meta. So I think it's
part also of the ecosystem.
Can I just say something quickly?
Yes, of course. To go back to
your previous question, I mean, about what
we changed, and it actually falls
right into the question that's now.
So basically, it's super difficult to launch a
project i mean uh it's absolutely insane there's no trust on the market even if you have the
greatest idea in the world everyone thinks you're gonna rug no matter what right so and that goes
back to what we changed to actually tackle this is we stopped focusing on primary market in terms of investments.
So we're pushing more on the secondary market.
So more on projects that are liquid, that are post-market.
I mean, projects that are listed already on tier two, tier one exchanges and invest in the projects directly.
in the projects directly
so they can actually scale up and bring
the funds into
marketing, into
scaling up the products,
getting more traction.
So yeah, this is my
two cents on this. I just had
to say it. And I think there's
great opportunities in the secondary market.
Primary
meaning projects that are launching
at the moment is kind of dead there's no trust there's
no there's you know everyone thinks you're gonna rug so basically yeah what i had to say totally
and i think that that's a good take you know like it's something that that we always work with it
you know like uh there are many rug pulls at the end and many noise around that sometimes you know like it
doesn't bring all the value to the projects that they they need to shine and based on that
like alejandro can i say something about the last question yes of course of course over it
uh so i totally agree with thomas like memes talking you know last few weeks we even see we can launch
meme with a single tweet so it's very easy and very simple you don't even have to understand
how crypto works i can say and you can launch me talking about that but about the utility project
out there but about the utility project it's totally different and difficult because
i will agree again with thomas here you have to deal first with the funds you have to deal with
marketing you have to deal uh to build your community and you have to deal with key or else, which is maybe the hardest part for a lot of people right now because, you know, key or else is hard to deal with most of them.
True, true.
And I know I'm going to thank you more.
Like, I thought that maybe you're going to give us an alpha with memes, you know, like at the end of the community, always, you know, expecting alphas.
So I don't know if you have any anything that you can share with us what about the means an alpha about I mean like
a token a meme token that you think like for the community could be fun to follow a community that
you like that you recommend the wedding comes to memes I always recommend the old one that already
you know they build good communities and we can expect growth with them it's like you know Pepe,
with bonk so i respect all these communities and what they did
floki i like how floki are doing their marketing and so yeah but uh
you know most of the memes they just die in one day so it's hard to recommend something and call it an alpha yeah alpha
has to be you know a little better long term yeah i think sometimes it's about the culture
the memes you know like i remember bonk uh i participate even you know like i think it
was amazing then you know like uh i remember the last token 2049 in dubai and all this excitement you know like
around bonk and sometimes it's just you know like the vibe with the culture so yeah sometimes it's
fun and let's talk more about practical advice um if someone is listening is about to launch
their project in the next month what's one thing that they absolutely must get right
next month, what's one thing that they absolutely must get right?
Nat, Tomas, what do you think?
Look, I don't think, I think that colleague mentioned properly, like there is no silver
bullet.
For me, in coins, there is silver bullet for the, let's say utility tokens, I'm kind of the risal for bullet for the, let's say, utility tokens.
I think it's not because you need to do everything well.
You need to build community for that.
You need to have some at least MVP product and the vision in which that community would believe.
You need either to use your own capital to build it or you need to raise from the angels.
You know, so you just need to do much more homework before you go to VCs.
So that's at least how I see.
So there is a less and less quick wins.
At least I don't know them.
If somebody from the audience knows, share,
maybe I'll learn something.
Totally, totally.
Well, we're coming up on time.
So let's wrap with some quick final thoughts.
What makes you optimistic about building in crypto
despite all these challenges?
How do you see, you know know like the market for newcomers and how is the evolution that you see on the market
let me answer first here you know what makes me optimistic about crypto, that the crypto is the only thing in life, I can say, that you can go to zero and you can always start from zero.
I mean, it happens with me a few times since I'm in crypto and you always can start again. I mean, that's the beauty of crypto, I can say, because in real life, if you go to zero,
trust me, it will be much harder to build again everything. In crypto, it's not that hard.
If you, I don't know, it's giving you a lot of opportunities and the market right now uh you know we are still early as like i see a lot of
people saying we are still early and i totally agree we are still early in crypto i mean the
next years will be epic that's it alejandro yeah totally i think you're super right and we are still early and
that's the philosophy so before we sign off I would love for each of you to share where people
can follow your project and connect with you so if you want we can start with white protocol
uh where people can follow our project I I mean, the usual suspects, Twitter, Telegram, website.
Feel free to send us a DM on TG or on Twitter.
And don't worry, we reply pretty quick.
We're open to partnerships.
And if you need help with your project, don't hesitate.
Totally, thank you.
White Protocol, Crypto Revolution.
About me, you guys can follow me on X and Binance Square.
You know, I have built in Binance Square.
Still, a lot of people don't know about Binance Square.
It's like social network inside Binance.
More than 30 million people already use Binance Square.
So you can follow me there i'm one of the
tops i can say on binance square and yeah that's the major two platforms x and binance square and
a little bit telegram nice what about you white anything on Discord where you are like more active Telegram?
We do have the Discord, but if you have to think about like,
if you want to chat and give feedback, feel free to use Telegram.
If you want to follow like our vision, our posts,
how we are developing the product and the views and why
and what we're building then of
course it's six.com you know so so it depends like join it feel free to dm me personally if you have
ideas for the product improvement like for us we put client in the center to make sure like is it
web2 web3 it doesn't matter eventually it's a person who is paying money, who is investing, who is believing, who is supporting.
So for us, person is in the center.
Nice.
And before we go, I would like to mention that don't launch in summer is outdated advice.
Join CLS Global Summer Launch Demo Day on June 5th, 4 p.m. UTC.
Join CLS Global Summer Launch Demo Day on June 5th, 4pm UTC.
If you're interested in participating as a project or partner,
check out the pinned post on our profile for the registration link.
And that's all the time we have today.
Huge thanks to our amazing guests for sharing their insight.
At CLS Global, we are passionate about supporting projects
through this challenge, especially with our listing and market-making solutions.
If you enjoyed these conversations,
make sure to follow all of us
for more X spaces like this in the future.
We will be posting a recap thread
of today's discussion,
so keep an eye on that.
Thanks again, everyone, for joining,
and let's keep building the future
of W3 Gaming together.
Bye-bye, everyone.
Bye-bye.
Ciao.
Thank you, everyone.
And I agree with Alejandro.
Don't watch in summer.
Watch in summer because this summer will be a nice one.
So do watch in summer.
It's going to be a hot summer.
I think I'm feeling it.
Have a nice day, guys.
Ciao, ciao.
Ciao.
Bye-bye.
Host
CLS GLOBAL
from
CLS Global
