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DeSoc on BNB Chain: Why Attestation Matters
Recorded: Sept. 17, 2025 Duration: 0:46:54Space Recording
Short Summary
In a recent AMA, key players from BAS, 4.meme, and SAMSAP discussed the evolving landscape of blockchain identity verification, highlighting significant partnerships and the rapid growth of their services. With over 30 million attestations generated and innovative strategies to reward community loyalty, the conversation underscored the increasing importance of compliance and trust in the crypto ecosystem.
Full Transcription
Thank you. Thank you. Thank you. Thank you. Hello? Halo Thank you. Thank you. Thank you. Hello, everyone. Let's get started. Can you guys hear me?
All good. Welcome to BMV Chain Diesel AMA. So today we're very honorable. We have
So today, we're very honorable.
We have SumSup, BAS, 4Meme, and also Wizard to support us.
So first of all, I would like you guys
to introduce yourself to everyone, like a self intro.
I'll ask BAS to start first. Would you like to give us a self introduction?
Yeah. Thank you, Diana. Very happy to be here today with such outstanding project teams.
Yeah, here's Annie from the BAS. Yeah, BAS is a modular, reliable identity and reputation layer on BNB chain.
Maybe I will introduce the BS project later on the next question. Thank you.
Yeah, thank you. Thank you. So since you're new, that's why I asked you to intro first. And for me,
And for Meme, would you like to intro?
would you like the intro? Although everyone might already know you.
Although everyone might already know you.
For sure, for sure. Thank you, Diana.
GM, GM, everyone.
Thank you for BNP Chain's invite today.
This is Mia from 4.meme.
I'll do a short introduction.
So 4.meme is the leading fair launch platform for Meme Coins on BNP Chain.
And since our launch on July 24th,
we have successfully launched over 250k tokens
with more than 4,000 of them listed on PancakeSwap.
So we recently started to expand
to explore new launch models.
We partnered up with Binance Wallet
to provide the infra for ideal TGE launch
to help not just meme, but also utility projects
to gain more visibility and attention
during the pre-market stage.
We also reactivate the pre-sale model
to allow more projects to receive capital
at the initial stage.
And we're also trying to step into the RWA sector.
So, Photomem started off as a main fair launch platform,
but we actively explore on new mechanisms
to bring in more value for BSC ecosystem.
And then, SamSap.
Leah Braubin, the Chef Growth Officer from SamSap,
welcome to our AMA.
Would you like to introduce?
I believe people who know you know you well,
people who doesn't know you might don't know you
because you're a 2B, but as you are the biggest,
I assume you are the biggest KYC, right?
Yeah.
Yes, hi, thanks for the introduction.
Yes, my name is Eliev Rovin,
I'm Chief Growth Officer at SAMSAP.
I effectively go product strategy
and especially everything we do around reusable KYC and on-chain identity.
Indeed, we are the largest KYC provider in the crypto space,
work with majority of centralized exchanges, on-ramps, wallets.
And as I said, we are now venturing into the on-chain identity space.
We've already launched two attestations uh with solana and vrex and now we've just announced a
partnership with bnb chain to do the same thank you i really like your business model because you
know your moat is yourself the bigger data you have the bigger like the the more leverage you
have like the bigger the bigger so uh and and I'm really happy and excited to hear
that the traditional KYC and the on-chain attestation are collaborating. This is going
to be something big. And last but not least, let's have Wizard to introduce himself.
Wizard, can you introduce yourself?
Wizard?
I think we need to give Wizard speaking.
Yeah.
He is in the audience seat.
Yeah.
Can we invite Wizard as a speaker?
Just to let you know that Wizard is one of the leading KOL in especially define narrative.
And let's keep going until he's able to speak. Okay.
And okay, let's go to our first and most important question, which is to, for some stuff, like
to start off, how would you define like attestations and why is attestation so important for the BNB chain ecosystem as a hub for DeFi, RWE and SocialFi?
Sure. Look, I think attestations are a great instrument for signaling something about yourself or your wallet on chain.
for your wallet on chain um and but something i want to kind of highlight so uh an attestation
is just a claim right it's just a statement uh about a wallet so attestations can be absolutely
about everything and there are many attestation services and issuers that signal something about
a wallet based on their you know trading activity trading activity, social activity, and so on.
You know, the attestations that we seek to issue
are based on real world identity,
because they're obviously tied to the KYC profiles
that users have stored with us.
And so in that case, we can issue the attestations
that say something about the real user, maybe their age,
maybe just the fact that they're human.
It can be also the fact that they pass KYC somewhere. It can be signaling their country.
And any combination of those attestations can actually be used to get access to certain services
that you might need. It might be just account opening. It might be certain regulated DeFi,
real world assets, and so on. So I think as an instrument, attestations are extremely useful and flexible.
And at least based on what, on the research and the work we've done, this is kind of the
most useful at least first step for now.
Yeah, I agree with that.
And I think it's very, I think the important part
about attestation here is to set standard.
It's like people believe you that your standard is correct.
Like you are more convincing.
Like there are some sort of, there are some,
like I think Shin Ling can do some attestations as well.
Right?
So I think that the more important thing
is people accept your standard and you are correct.
You are really providing real.
Yeah.
There are actually two things.
One, as you said, the fact that it's about who issues data stations
and people know some sub and trust the work we do.
And so that is a station in itself bears a certain weight and usefulness but there's also
a second component what we seek to do is that you know in the future let's say you use your
attestation to open some sort of an account with maybe a defy service but then that service provider
might actually need your kyc like a real kyc at some point in time. So the attestation themselves cannot serve as KYC, but they point to the fact that some
sub has a profile for this user.
And so with the user permission, which can, by the way, be granted on chain, they can
come back to us and say, the user has authorized us to get certain information from you.
Can you please run the KYC?
In that case, you know, you got to have both.
You have both the infestation that can be trusted, but you also can,
with very low friction, turn it into a compliant KYC when it's needed
and with user permission.
Yeah, it's like the user journey will be very short and easy.
They don't need to provide KYC information every time.
They just give you the permission and then you can, they can.
And it's, yeah, right? KIC information every time they just give you the permission and then you can they can and it yeah
right yeah depending if the liveness is needed which is a kind of a standard then there might
still need to be a little bit of interaction with the user but it's pretty quick but there
may be cases where aliveness might not be necessary and in that case it can be all done asynchronously
so the user could provide the permission and select which data we are allowed to disclose
to the service.
They can do it on chain and sign that cryptographically.
And then the user can come to us, present the proof.
We can verify that it was indeed authorized, and then we can release certain data to the
service.
So yes, this can be very much simplified and streamlined.
Yeah. It's like a, it's like an attestation oracle.
Like you do attestation once and then other, other places when you use, you can use.
And well, especially when RWA is very hot and then your collaboration with BAS, I think
it means that not only KYC, but also like on-chain attestation are going to be combined
together. see but also like on chain attestation are going to be combined together and the next question
would be for bas on so with millions of users on bnb chain how can be asked how projects filter out
bots and reach real quality participate participants i assume this is like not only you're Not only are you doing the attestation for RWA and DeFi, but also you can help project
to filter out bots and reach out the real qualified participants.
So how would you do that, BAS?
Yeah, since I missed the project introduction part, so let me start with a very, very brief
introduction for the BAS. So for for BS, it comprises two products.
The first one will be the attestation registry, the BS
scan.io is defined structured frameworks, the data format. So
we aggregate index secure attestation of suppose identity
assets, credentials behavior via BIS verification SDK.
And the second product will be the BNB Passport.
It's kind of a place for you to collect to display your achievement status
and on-chain credentials obtained through the BNB chain answers.
Yeah, and from now on, we already have more than 30 million
of the total attestation generated on both BNB and OPBNB.
Yeah, and for the question,
I want to divide it into two parts.
The first part is how BS supports the BNB chain events.
Actually, like over the past year,
the BS has powered a wild range of BNB chain community events,
including, actually including the official BNB chain campaigns.
We help organize the segment and qualify the participants
by issuing on-chain attestation
based on some meaningful user attacks.
For example, like, have you traded on Binance in the past week?
Did you create a Binance account in the past week?
So these checks run through the ZK proofs,
producing very simple yes or no attestation.
All results, all attestation are directly sent to the BNB and the OBBNB.
And anyone can verify them on the bscan.io.
So this kind of verification led event holds a reward for the real people, real contributors,
while keep CBO accounts, right?
The second part will be how BS empowers
the BNB-Trend ecosystem DApps.
And looking ahead, we are collaborating
with the ecosystem partners such as today's four domains,
like Polyfo, like Roam, like Aspecta
to build fair compatible user layers,
ensuring that all the users can earn rewards,
not the bots or scripts can access the rewards
and opportunities.
So the projects can mix and match attestation.
For example, like refining the specific BS token holding,
checking whether a wallet has complete more than 10 on-chain transactions,
confirming purchase of any of the token, etc.
So with this proof, the apps can target the user, tax the user accurately and design the target's programs
for both for Launchpad, AirDrops, Quest, Community Reward, etc.
Yeah, thank you, Diana.
This is a very brief introduction of this question and the BS.
Okay, so as far as her, so BS have all of the, it's like a alpha point.
So it's like you have lots and lots of criteria
that a project can choose.
So they want like what kind of actions
that this wallet has been doing before.
And then they can choose.
Yeah.
To be simple, I think it feels like a alpha point.
It's just like a project can decide
what kind of criteria they want
of this previous action of an account. And I have a quick question that you have mentioned already. How many
attestations you have already created on BNB chain? Like more than 20 million of the total
attestation. And actually for the BNB passport, we just just launched, MingNet launched for, I think it's like around one month
and we already onboarded the 163,000 unique passport,
unique address and issued more than 1,300,000 attestations.
Most of these attestations on BNB Passport
are assets verification, like verify whether you buy
a specific token or you have the transaction on BSC or you hold more than one BNB on your
address, this kind of real assets verification.
I see.
So it means that you've done attestation for 20 million wallet addresses. And there's around 153,000 real people have
provided around 130 million kind of attestation, which means like everyone has done lots of
different attestations, right? Yeah, yeah, yeah, yeah. So more than 163, about is financial advice.
Users, the audience here, you should do your own research
before interacting with any web protocols.
We're only talking about product here today.
Yep, and next one is for Meme.
So for Meme is all about community-driven meme coins.
Why do you think attestations matters, even in something as playful as meme launches?
For me?
Yay, that's a good question. So the playful, natural is exactly why attestations matter.
At first, memes are about freedom and fun, but the communities that form around them are real.
So they're about shared beliefs, inside jokes, and also collective momentum.
And attestation allows us to capture that social proof on chain.
So think of it like this.
Anyone can buy a token, but an attestation is a verifiable record for all your contribution, turning it into a permanent verifiable credentials.
And this is the foundation of a real diesel proof of not just your wallet, but your participation and reputation within our community.
So during the launches, this means proving things like, hey, this wallet is a real human holder, not a bot farm pumping fake volume.
Or this creator actually contributed to the community before launch.
It builds trust in a space where rugs and scams are happening on a daily basis.
So for meme, we are already seeing how integrating BAS could let us create verified meme patches for loyal users, making launches more fair and fun.
It's not about over-regulating the playfulness.
It's about ensuring the community drives the real value.
And diesel on BNB chain, this ties into building transparent social graphs where memes aren't just about
pump and dunk. They're more about the community-backed asset that can last for a longer period of time.
Thank you. Thank you for sharing for me. And I think Wizard is still not able to talk. I'm gonna skip and let's go to the next question,
which is real world use cases.
And BAS, we have already talked about your ecosystem role
and now let's come to real world use case.
So do you wanna share some more real world use case
of a test station already live on BNB chain,
especially in RWA compliance and DeFi, as we all know that RWA is going to be hype for a while,
and then it's really are being more and more regulated,
which means attestations are really needed here.
And collaborating with SAMSAP, and then will there be any real world use cases
of attestation that is already live on the machine
that people can test it out?
Yeah, yeah, yeah, sure.
We have some use cases like I already talked about
like for .meme, we built a free compatible user layer.
We will help them to do some user segmentation verification
to ensure that the normal people can earn the reward,
can earn the ideal rewards.
And also for like a ROM deep in projects,
we help with a web three native approach
to the KYC verification together with the ThumbsUpumbsUp. ThumbsUp will do the Web2 approach to also to do the KYC verification.
And it's like another use case like Polyfro, it's a PayFive project.
We help them also with the Web3 native approach to the KYC.
And we just announced a partnership with the Maxidex yesterday
where we help help them to verify user
hyper liquid perpetual balance and their perpetual trading value
over the past month.
Yeah, we believe like
2025 is a year of
convergence like the Ard, stablecoin, AI,
and intense competition across the layer one,
also layer two ecosystem.
But at the core of all these trends is one thing, trust.
So for the BS, we shift strongly to our direction.
As real world assets stablecoin growth,
there definitely will increase demand
of server viable ownership and compliance.
Also AI agents.
Yeah, thank you.
Thank you for sharing, BS.
And let's come to 4Meme.
So a lot of meme coins get traction fast, but they fade out.
We all know this.
So do you see attestation helping projects reward loyal holders and real participants
over time?
As BAS just mentioned, they have that feature of a poor meme. Do you think this attestation
will help more memes to be filtered out, like qualified, because they are rewarding the really
loyal holders? Yeah, absolutely. So I think the biggest problem and meme point is always about
the pump and dump culture, where early holders dump on new community members
filling the project and I think attestation will definitely help solve this problem.
So on 4.me, we envision a system where a project can issue something like loyalty or diamond hand
attestation to wallets that held through volatile periods and they can issue
contributor attestation to their best meme makers and also like shillers. Then for the next project
launch perhaps even like a tier two launch on our platform projects can reward those with like a
proven history of loyalty. Imagine being able to edge up to only the most dedicated communities across BNB chain
or offering a guaranteed allocation to holders of a verified DGN attestation.
It flips the model from rewarding jeaters to rewarding long-term builders and also believers.
So it gives real tangible value to being a good community member.
And over time, this shifts meme coin from pump and dump to sustainable communities,
much like DeSource's focus on user-owned reputation system on BNB chain.
And projects could use these attestations to filter out snipers, bots, to ensure rewards actually goes to true community members.
We've seen a lot of early tests on BSE where attested holders get priority and liquidity pools or governance.
It's like turning your meme back into a loyalty club membership.
And I think this will help build an ecosystem where the fund evolves into real long-term value.
Yeah, agree.
So anti-CBO is always the thing we want to do so we can reward the real users here, the
real holders here.
And then, I mean, pump and dump, although it's the culture for meme, but still
we want to want to help it to improve better. I mean, with this progress, I can see that
all meme still has a feature instead future instead of all when does the meme season end,
but now we can see that it's making progress, making progress, which gives us more hope
in the future, that meme will be more rewarding the real holders. Okay, and let's go to the next question is for Sam Sabu.
So you are the largest Web2 KYC provider
and the BAS is still with your native equivalent,
but I know you're very much bigger.
So why do you choose BAS first?
Is it because they're sort of the only one
that gets the MCP with the standard or so why do you
choose BAS is the first question and second is how do some sub and BAS
complement each other in your opinion yeah look I mean the way we look at this
we want to give our users the web to users or the real-life users the ability
to interact safely and conveniently in the Web3 space.
And of course, users are active in different ecosystems.
So as I mentioned, we've already launched two partnerships earlier this year, and now partnership with BAS.
We basically want to give our customers choice so that they are able to issue attestations in whatever ecosystem for whatever use case they may need. So that
means that we integrate with a particular attestation service and make that
functionality available, but then it obviously is up to the specific projects
to pick up some of the kind of general attestations that we may be issuing,
or maybe to come to us and we can work more specifically
to issue particular type of attestations
for their particular use case.
And so, yeah, so our choice of working with BNB
is always to give them the size and the reach,
and our very good familiarity with Binance ecosystem in general.
So we are very happy to be part of this and help drive attestations in general
as a standard for on-chain identity, on-chain KYC.
So we're happy to make this more of a standard.
And then I think all attestation services, work together and more interoperable.
And that will mean that users will be able to kind of interact across the whole ecosystem, whole crypto ecosystem seamlessly.
Oh, good to hear that we made some help to build trust in between.
And it seems like BAS is really good at finding partners.
At the same time, your product and use case is very real.
That is a real use case.
That's why SumSup wants to collaborate with you product-wise.
And also, it seems like according to SumSup, you're a solid team.
But again, this is just product talking, no financial advice. Do your own research.
And now let's come to the next question.
That next question would be for Meme.
So what are your thoughts on whether M project would need that web 2 or web
3 blend of verification? Do you think as a meme launchpad, your user would need this
web 2 and web 3 blend? Like you are not RWA. This is not required. So do you think projects
might need, but do you think like users want to do that?
They need more incentive.
Do you think this makes sense for users?
I think this will also for sure be a good opportunity for us.
So in the meme world, on 4.meme,
we are all about keeping it web3 native,
decentralized, permissionless, and also fun.
But I totally see the value in blending Web2 verification with Web3,
especially as diesel grows on BNB chain.
So pure Web3 is great for anonymous and also speed,
but it opens doors for symbols and also spam that can tag a launch.
And I think a hybrid approach like using BAS to bridge web to KYC proves let us verify real
humans without forcing everyone to dobs themselves fully. So for meme projects, this may mean optional verified creator can adhere.
A dev could actually link a quick web to email or any like social proof to get a test station
proving that they're not like a ghost team while still letting anonymous dgens join the fund.
That's legitimacy for bigger plays.
So on BNB chain, this plants power,
these shows social infrastructure,
making meme launches more accessible to normies
while also keeping the core Web3 spirit,
which do I think meme needed?
I think not for all projects,
but for those aiming beyond viral hype
to build long-lasting projects, then I think for sure.
Because this also allows community to grow beyond the crypto native bubbles
and onboard users from web to social platform leading towards mass adoption,
giving them a verifiable and portable identity as they enter the ecosystem.
It proves that a person is not just a wallet,
but a real person with social presence and also influence.
It seems like with the attestation feature,
the whole meme culture is going to be more regulated.
Although no one is requesting meme to be more regulated,
but it helps because the rules are more, like like we set the standard and people are following the
rules and it's good rules. So there will be less bot, more human, better for the
culture. And let's come to our future vision questions. And first, so BAS, what role will BNB passport?
As you mentioned, there's a BNB passport
and around 153,000 people have this passport right now.
So what kind of passport play in letting users
carry their identity, reputation, and asset credentials
across DeFi, social, FI, and asset credentials across DeFi, SocialFi, and beyond.
Okay, so the BNB Passport is the first consumer-facing application
built by the top of the BS, by BST, and it's an on-chain, off-chain credit and reputation system
powered by the BS registry. So we leverage it as an all-in-one human reputation passport.
It gives every user a single verifiable profile
built across three key dimensions.
So the first one will be the Web2 identity,
like your verified Web2 social accounts.
For example, like Axe, Steam, like your Chanel Club VIP,
etc. And the second dimensions will be the CEX credentials, like KYC, the top tier exchange
account ownership, where they support the Binance, Upbeat, Coinbase, OKEx, and also included
the verification like CX balance, your CX trading spot volume, etc. And the third part,
the third key dimensions will be the on-chain assets credentials, like your on-chain token
balance, your transaction history, your Binance IDO participation of trading record, even like
holding time, holding specific time and the holder of the off token. And we also verify,
also can help verify the hyper liquid perpetual balances and the volume, as I mentioned before.
We just launched, we recently just launched a product collaboration with the Maxidex to
help with the on-chain perp users.
So all of these credentials are stored as a test station on both BSE and OPBNB to make
them transparent, compatible and reusable across the ecosystem and open for
all the ecosystem projects. Yeah. So as I already mentioned the data before, our next goal is to
help even more users climb the passport and to empower the project to discover and engage with your target users
through the BNB Passport, trust the identity layer.
Thank you, BAS.
And now the next question is for Thumbs Up.
So a little bit of background about Thumbs Up is that they founded in 2015.
At the beginning, they're anti-fraud for Photoshop.
So if a photo is Photoshop, they can help you to figure it out.
And then in 2017, they kind of pivoted to KYC.
And then that makes them started from 2017
and then become the biggest KYC.
Like all of the exchanges are using you,
your data for the KYC service.
And now in the future, I mean, I wish I this like you're doing a real good business.
This is like a real PMF here.
I wish I found it the same thing eight years ago.
But now in the future, you are doing like, do you think like in the future,
how could the testation expand into ai agents cross-chain identity and
institutional adoption sure uh well i think the last one is is the easiest one right you know
institutional adoption mean you know requires proper regulation and proper compliance so the
only way to do it is by following the rules but but also doing it in a Web3 way, which I think attestations are a great way to deliver.
So that's the answer to compliance.
In terms of future use cases, look, yes, I do believe that in general crypto and AI are going to become more and more the fabric of business in general and our online activity. And one
fundamental issue that we need to have is trust and trust both for compliance purposes, but also
just regular trust. Do you know who you're dealing with as a person online or do you know whose
agent you're dealing with? So I basically see the blockchain,ets and maybe stablecoins being the kind of the payment rails. And I very much then the on-chain attestation side to wallets
that are used by agents to do stuff on your behalf.
That's, I think, is the vision for the future.
And we will be very happy to play a part in that.
Thank you so much, Ilya, for sharing today.
And it's really important,
especially our industry is more and more regulated that we do need attestations
for almost lots lots of narratives like rwa defy they're they're going to be more and more needed
so it seems like we do are going to see uh more and more use cases on chain uh that
needs to use or are willing to use on attestations.
So thank you today for joining.
Thank you very much.
Yeah, and I'd like to see Wizard.
He still cannot talk.
Okay.
I think he is still in the audience seat.
Yeah, Wizard is still in the audience seat Yeah, we're still in the audience seat Yeah, that's weird
Yeah, but well, he still joined
Hopefully his audience can see it
And okay
Once again, nothing said here
His financial advice and the audience
Please do your own research
Before interacting with any Web3 protocols And today, the audience, please do your own research before interacting with any Web3 protocols.
And today, feel free to follow SumsApp for me and BAS.
I know SumsApp is not really doing their Twitter,
but because they are to be, so they don't really need to.
But just as you know, they're the largest KYC,
and this is a real good business.
And I think since BAS is doing the on-chain of KYC, like on-chain attestation,
I think it's going to be more and more needed as well. Just my personal, just my personal view.
Okay. I guess that's it for today. Any audience wants to share anything?
Like less takeaway? Anyone wants to share any less takeaway to the audience?
BAS for me, do you want to share anything?
Yeah.
Okay, keep going.
So for the BAS, our next big priority
is to support the diverse DApps
being built on the BAS on the BNB chain.
So we invite all the BNB builders to co-create the Ataster ecosystem
and look, very looking forward to see more creative DApps on BNB chain.
Great. Thank you.
Overall, I think today, although we're talking about DSO on BNB chain,
but actually we're talking about diesel on BNB chain,
but actually we're talking about a very solid topic, which is a very useful case that you
might not see it in every day because as a user on any exchange, for example, Binance,
you don't see how the KYC is being done, how this whole routine, how they verify you, but
everyone is using it. So it's is the attestation on chain.
When you do the attestation, when you do the BNB passport,
you may not feel, what can this benefit me?
But one day if a product wants to request this attestation,
and like, it'll be lucky that you already have it.
You don't need to, you don't need to apply for it.
Like right, like when you are FOMO at the moment,
like, oh my God, I still need to do my attestation
so to be qualified.
So I'd say food are for the early bird.
I guess that's it for today.
And I hope diesel and BNB chain
will be more and more hype.
Okay, I guess that's it for today.
Have a good day and thank you for joining thank
you for me and bas also thumbs up thank you and we are sorry bye bye bye have a good day Thank you. Thank you.
