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Discussing .DFZ with Deadfellaz 💀
Recorded: Aug. 27, 2024 Duration: 0:59:39Space Recording
Full Transcription
Hey, how's it going?
You guys hear us?
Yeah, I'm just trying to stop that feedback.
That's wild.
Oh, yeah, true.
Okay, let's give it one more second here for Sandy to join us.
Hello, hello, hello, hello, hey, Psych and Benny, are both of you guys on?
It's just me today, Sandy.
Hey, how are you doing?
Hey, how are you doing?
I am spectacular.
Thank you for asking.
Awesome.
Well, it looks like we're all here.
I'll get us kicked off.
Okay, so welcome back to Unstoppable Spaces.
We are excited to have those spaces today with the team over at Deadfellas and our COO at
Unstoppable Sandy Carter to discuss all things on-chain domains, as well as our new DFC extension.
Oh, I think Sandy just got kicked off.
One second.
Let me try and invite her back.
Okay, there we go.
Can you hear us now?
I can.
Okay.
I'm not sure what happened there.
Maybe the space rug.
But, yeah, thanks for tuning in.
My name is Adrian.
I'm on the Unstoppable team.
And to start our round of introductions, I'll pass the mic over to Sandy.
Hey, Adrian, I lost you for a second.
I hope I'm not going to be rugged like the guy yesterday.
Can you say that?
There we go.
Okay, now I can hear you.
Okay, okay.
I'll repeat it.
But, yeah, thanks for tuning in.
My name is Adrian.
I'm on the Unstoppable team.
And to start our round of introductions, I'll pass the mic over to Sandy.
Okay, great.
Sorry about that.
That was an easy question, too.
Oh, you're good.
You're good.
Good morning.
Good afternoon.
Good evening, everybody.
My name is Sandy Carter.
I'm the COO for Unstoppable Domains.
And we're thrilled to be here and to chat with the Deadfellas team because the .dfz domain is going crazy.
They have had just some wicked success here.
I know we're going to talk about it in a second.
But thank you guys for joining.
And I'm really excited to be here with Syke and Betty.
Syke, do you want to intro yourself?
Oh, yeah.
Sorry.
I'm Syke.
One half of the founding team of Deadfellas.
Betty being the other half, who's not here today.
Oh, okay.
Sorry.
I didn't know that.
I was talking to nobody, huh?
We started Deadfellas maybe three years.
Well, we did three years ago.
Back in 2021, we ran full stack interactive agencies before that.
And then just dove into kind of like, while we're all locked down during COVID, dove into finding some things that are interesting and started Deadfellas, really.
So, and then that's the story from there.
Awesome.
I'd love to hear some more details on the origin story, too, of Deadfellas.
If you could go more in depth there.
Yeah, so Deadfellas is, I guess, like a culmination of a lot of different things that Betty and I were passionate about, like horror and digital identity and like anonymity, storytelling, mascots, like a lot of Deadfellas in terms of the design sensibility of them is like inspired by like Japanese mascot design and icon design and things like that.
That's why they're quite, you know, simple in terms of structure, like designed to be something that works really well and legible at a small size on social media and things like that.
So, yeah, it was just basically like a creative culmination of a lot of things that we'd been working on for most of our lives.
Like I came up through like agency illustration agencies in like New York and DC for a while and then moved into interactive, started kind of diving into like data and animation.
And eventually this became like full stack.
So, like that really basically just like fed into Deadfellas and that's why like we now have like VTubing rigs attached to all of them.
Like it's just a big kind of, you know, culmination of digital identity and that, you know, kind of like experimental space around persistent digital identity of like building a brand around a character that becomes your digital self, really.
Awesome. Thank you for the details there.
And passing it back over to Sandy, I'll post the link in a second.
But for those who may be unfamiliar, do you mind highlighting the .DFC announcement about our partnership?
Yeah. So I actually started talking out to Betty and then Psych came in later.
And we were just talking about all the cool things that these guys have been doing.
And I'm sure Psych, you're going to talk about some of them.
And they've tried a lot of things, which we really, really love.
And so we started talking about another value point for the Deadfellas community would be a .DFZ because there's so much value in that.
And .DFZ is what we call a top level domain.
It represents your identity, who you are, everything about you can be stored inside of that on chain.
And we even offer badges and things that are off chain that you can also use to do things like group chat.
And so as I started sharing it with Betty, she got super excited.
And then, of course, Psych got even more psyched about it when I chatted with him.
And we decided to do the launch right around their third anniversary.
So we hit that week of their third anniversary where we could give all these extra value points to their community.
And then some of our community, too.
Like I see Seaport out there, one of our whales, and several of our pudgy friends, Psych, that are out there.
And we've got Lady Play Play out there.
All these guys are big supporters of Unstoppable.
And it's really fun as you add value like a .DFZ to see how all these communities come together and really rally because you've got utility and community all in the same thing.
You know, one of the things I love that Luca always says is, you know, utility is greater than hype, but community is greater than utility.
Nothing beats community.
So that's what we're trying to do here is add more community to the Deadfellows.
And you guys have reacted really great.
You're almost up to 1,000 domains, which is almost a record.
Farms has you beat at least a little bit.
But you guys are actually coming close in the number of domains that are off to a super fast start.
So thank you.
Awesome.
That's amazing.
And yeah, building off of the community statement, passing it over to Psych, how do you envision .DFZ domains empowering all of your users now and in the future?
I think it's just a logical step.
And I think that's why a lot of people look to Web3 domains in general, just becoming a hub for yourself, really.
I think it's a very important part of like actually having a persistent digital identity as we look at, you know, like metaverses and people talking about interoperability.
I think that like a lot of people get stuck on the points of like trying to bring a sword from like one video game to another when a lot of it like the most applicable instances of something like that.
And like the metaverse type, you know, interconnecting like web of different applications is mostly like that persistent digital identity side that like having a domain can bring so that like you are your name .DFC in like every game you play, every social platform that you like jump on.
So I like I see it as, you know, as that slowly flashes out and I'm sure Unstoppable have like big plans that, you know, Sandy's been talking about, like what can happen in the future.
So, yeah, it's just an exciting part of digital identity, I think.
And it's just a logical step forward.
Hey, I'm just curious, like how would you describe your community?
I mean, I know you guys say hordes and I know you guys have certain things, but the community that you've built, they seem super strong.
And I see when you guys post, they react and they're engaged.
How would you describe your community?
I don't know.
I just love them.
I think that we've always like tried to remain very close to our community.
We've always tried to make ourselves as available as possible.
And just like being open and honest as possible with them.
And I think that that kind of creates a connection where they become, you know, not just collectors, but also friends and also friends with each other.
Which is a big thing.
Like people hanging out with each other because they're friends that have met within the community.
Which I think is a huge sticking point for people wanting to continue to hang out and be part of the brand and things like that.
Is facilitating and helping those relationships grow.
So, yeah.
I don't know.
That is amazing.
So, I think that's.
That's great.
And you know what was super cool, Syke?
As you were doing that, I scrolled down to see some of the folks that are sporting your NFTs.
So, notpc.dfz and nzjunkie and is it Savina?
I think it's Savina.
Anyway, all these guys were giving you hearts.
HK, Hong Kong.
I don't know if that's Hong Kong, DFC.
But anyway, they were all giving you hearts and love and flowers while you were saying that.
So, I think that's super cool.
I love community.
That's just so nice, you know.
So, definitely.
And I guess moving it forward here, Sandy, do you mind sharing how unstoppable the mins are used for anybody who's new to the concept or just generally interested in their utility?
Yeah.
So, and Syke, jump in here too.
So, one of the number one uses of a DFZ, so I have Sandy.DFC that I'm sporting right now, I can use that to transact in crypto.
That was our very first use case for Unstoppable back in 2018.
And today we do 30 million resolutions every week.
So, that means that Sandy.DFC is taken to my, you know, long set of digits and characters for my wallet address.
And that wallet address goes back to Sandy.DFC.
So, that's number one.
And I know that was one of the value points that Betty and Syke were pretty psyched about as well.
But there's so many more that we've added on.
Our second one is what we call group chat.
And if you haven't earned yet your badge, the badges that Syke did are pretty phenomenal.
In fact, Syke, I don't know if I told you, but today I was working with another gaming company and they were looking at the badges and they were like, holy crap, look at those, that dagger and that skull.
Like, I have those two badges in my profile.
The animation and just what you had on the badges are really cool.
But more than just being cool and saying I'm a member, now, you know, Syke and Betty can go in there and they can group chat with anyone who has one of those badges, two of those badges, and have direct messages based on who they're talking to, which I love.
And then all the members can chat with 3.9 million other unstoppable domain holders, all of Coinbase wallet holders, all of the Lens Protocol holders.
So, you know, 12, 13 million other people, they're able to chat with directly or do group chats based on those badges, which I think is a very powerful feature and is our number two most used feature today.
And I'll just do one more, if that's okay.
The third one that I love, because I am a gamer, is the gamer tags.
So now when you play a game, you're able to use sandy.dfz instead of that long, icky wallet address that nobody knows who it is.
Like, dang it, if I make it to the top of a leaderboard, I want people to know that that's sandy.dfz that's up there rocking the leaderboard, not something else.
So in my mind, those are probably the coolest things that you can do.
But there are so many more.
You can, you know, you can email with it.
You can log in with it.
So you can log in to Pudgy World with sandy.dfz.
There's just so many other features and functions as well.
We integrate with over 865 applications.
And that means that you have 865 different use cases that you can use this for.
So I'm really thrilled that Psyche and Betty, you know, enabled us to provide all this extra value to anybody who has a .dfz.
I don't know, Psyche, what's your favorite value?
Which one is your favorite so far?
I think it's actually just the, it's like the identification side.
And I think that like rallying around, like having people use their .dfz and then just us actually being able to plan around integrations, like with us having our own gaming ambitions is, it's a lot easier to kind of like have that persistent side of it, right?
Like knowing who's who and being able to, you know, interact with each other through like, like the chat or then also like hitting each other up in discord because it's like a persistent name.
You know who you've played against and things like that.
It's like a huge community building piece that is important for gaming.
Yeah, I completely agree with that for sure.
Definitely.
And as we dive past from the present utilities of domains and into the future utilities, just passing it over to Sandy, what are some additional utilities that .dfz domains could display through a successful ICANN GTLD registration in the future?
Oh yeah, this is really cool.
I know Psyche's going to jump in on this one.
So we became an ICANN registrar, I don't know, about a month, month and a half ago.
It just got published, but we've been an ICANN registrar, which one of the things we can now do is help our partners in the GTLD process, which sounds complicated, but it's with ICANN.
And so we're going to work on an application together to get .dfz to be also a DNS domain.
And all that means is that now .dfz, if accepted by ICANN, would have not only the superpowers of Web3, the crypto transactions, the group chat, all the community benefits, the badges, the email.
They have all of that, but then they'll also get the ability to be searchable on different browsers like Chrome and Firefox and those kind of things.
And they'll also be searchable and taggable.
And so in my mind, like that's the best of both worlds, right?
No longer do you have a Web2 domain and a Web3 domain or a Web2 digital identity and a Web3 digital identity.
Now you've got a digital identity that has superpowers of everything.
And I think ideally that's where we all want to be, right?
We don't want to keep saying Web3, Web3.
We want to say it's this and it has the powers of everything that you need for outcomes.
So I'm super excited that Betty and Syke agreed that this is something we want to do for .dfz.
And obviously that increases the value that their community sees as well.
Definitely.
And I just saw Betty request to speak and I let her up.
So I'll pass it over to her if she wants to make an intro.
Okay.
Hey.
Good morning from Australia.
Good evening to everyone listening in the States.
Or good afternoon, rather.
So Syke and I, for anyone that does not know, Syke and I are actually married and co-founders.
And we have three little children.
So I have been dropping our kids off at school.
And here I am.
And I'm so excited, Sandy.
And I've been listening in to everything that you've been saying.
And I think I'm the most excited about the fact that with the .dfz domain, you have this extension of what you own.
When you embody a Deadfellas as your digital identity, it just expands it to so many new realms.
And just the amount of applications that you guys have and continue to push into, that interoperability is really thrilling to me.
And what we're all striving for, right?
Like, you should be able to take your identity wherever you go.
You should be able to, you know, choose where you show up and where you don't show up.
And, yeah, so I'm super stoked.
We love Unstoppable.
I think the badges are awesome.
I love that you love the animations.
I was very proud of those.
Syke really killed it.
Oh, those are fun.
And like I said, I can't tell you who this other gaming partner was that I was talking to today.
But I will just say that you will be – they were like, oh, my God, those are really cool.
So I thought it was just such a great compliment when he looked immediately, you know?
I feel like this is alpha.
So maybe we'll try to dig into that a little bit more soon.
But, yeah, no, I'm just – I'm so excited.
And people have been really, really into it.
And it's been really joyful kind of seeing everyone get their names straight up.dfc.
I just love it.
I think it's awesome.
I'm always thrilled when I can get Betty anything.
But to have Betty.dfc like a domain of an IP that we created together and we have this, you know, big community.
I know Syke touched on the community before.
But truly, like, the value system in Deadfellas is so strong and these people are just very kind, innovative, exciting, kind of enthusiastic people.
Like, they're in it for the fun and the joy.
We have so much silliness going on in the Discord all the time.
The stream team that we have that are – they're streaming all day every day together playing Web 2 and Web 3 games.
Like, those guys are going to be really into these domains as well, being able to use them wherever they go.
It's just awesome.
I'm stoked.
So, thank you very much for facilitating this with us, Sandy.
Yeah.
Well, thank you guys.
I mean, I know you guys tell me how cool your community was.
But they came out in droves, or I guess I should say hordes, when this announcement came.
So, it really showed me who they were.
And I now have my first Deadfella NFT, too, with a pink jacket.
You know, pink is my color.
I have a cool pink jacket as well.
So, I'm pretty excited to be part of your community now, too.
Love that.
Pink puffer is one of my favorite traits.
One of our streamers, Selena, in DFC Gaming, she rocks a pink puffer as well.
Oh, Selena, I just saw you in here, right?
Did I not?
Is she, is it C-I-N-V-E-E-B-A?
Oh, okay.
No, but she's, yeah, she's right.
We've got some of the other stream team in here listening.
So, shout out to those guys, too.
Yeah.
And the ICANN thing is very exciting.
I know we were just discussing that.
I love that.
I think what you said about bringing Web2 and Web3 together and embracing all of it is super important moving forward, you know?
I completely agree.
It makes such a difference, you know, and you know that a technology has made it, if you would, when you stop saying Web3 and you just start saying, oh, this is my digital identity, right?
Sandy.dfz is my digital identity versus it's my Web3 digital identity or, you know, something else.
So, I'm pretty jazzed about that.
And I can't wait to see, you know, what happens when we add in the Web2 capability because we've already got so many cool things happening on the Web3 side.
Yeah, on the, um.
Yeah, totally.
I think it's awesome.
Sorry, I just want to interject on the Web3 side of it, like, working across everything.
NotPC, who's in the audience right now, I actually thought that that was already a thing.
So, he sent me, like, notes about how he was going to build his Web3 out.
So, we definitely already have people interested in having that Web3 presence, which I think is actually super powerful.
Yeah, and you can now build out a Web3 site right now with, but it will work with Brave and Opera.
So, not with Chrome, well, Chrome with an extension, but not with, you know, Chrome as we know and love it today, or know it today.
I guess I should say maybe not love it today.
But you can build out a Web3 site.
And, in fact, next week, we're going to have a competition, and we've got a, um, one of the guys in our community, his name is Chris.
He's built a templatized way to build Web3 sites.
We've got, like, a step one, step two, step three, so that you can create that Web3 site in a decentralized fashion for Opera and Brave.
So, don't give up on me.
Who was that that you said was going to build a Web3 site?
Oh, very cool.
Yeah.
Not PCX.
He's just below with the pink background.
Oh, yeah, yeah, yeah.
I love the pink background.
Yeah, so don't give up.
Next week, you can try it.
You can also, if you win the website competition, which you guys have cool graphics, so you should be able to, you're going to get $1,000 of credit.
So, you can buy, like, super cool .DFZs for that and some other things, too.
So, you guys have the alpha here.
No one else knows yet.
Adrian's probably going to hit me over the head after we end.
But you guys have the first G2 on this new, you know, new way that we're doing it.
So, hang tight on that one.
I think that one's going to be really pretty amazing.
And I would love to see some super cool websites from you guys.
Did we mention about the domain giveaway on stream?
Not yet.
Like right now?
Not yet.
Yeah, tell us.
We didn't?
Tell us.
Yeah.
Okay, cool.
I'll let Cyc, like, give more details.
But we're going to give some domains away.
So, for people listening right now, thank you for joining the space.
And I'll let Cyc, like, go into how that's going to work.
Yeah, we were just going to give 10 away from the allocation that we have for giveaways.
I've been snapshotting everyone as they've been entering.
So, you don't need to worry.
If you've been here listening, I've got you and we'll hit you up after.
That's cool.
I like that.
But, yeah, and, in fact, Adrienne, do you want to give away a couple of domains here?
This will come out of our allocation, not yours.
But, you know, when we get to the end, we'll give some out for best questions.
How about that, Adrienne?
Yeah, for sure.
So, anybody in the audience right now, if you want to wait until the last maybe 10, 15 minutes of the hour,
just raise your hand and we'll pull you up individually.
And based on that, we can send you a premium domain afterwards, just DM our account.
Oh, and I also see MetaRides here.
I don't know, Betty, if you know these guys.
I don't know.
Is it Craig behind that one or is it Hermie?
He can't answer me.
So, here, do a heart if it's Craig because Craig's actually from Australia as well, Betty.
You should get to know him.
They're building an amazing Metaverse game or have built an amazing Metaverse game with NFTs and stuff, too.
So, thank you, either Craig or Hermie, whoever's behind that one.
Oh, cool.
Yeah.
Oh, they're following me.
I'm following back.
That's awesome.
There's a lot of really awesome stuff coming out of Australia, honestly.
We've got an event on Thursday in Brisbane with the Upside Dow people
and a bunch of really awesome people building stuff in Web3 just to talk about all of it in Australia,
which is – well, it does happen, but it never happens for me.
I'm excited, you know?
I like it.
So, yeah, that's cool.
Yeah, that is –
So, if you're in Brisbane, whoever's listening behind that account, come say hey.
Yeah, and there's also some really cool Lazy Lions there in Sydney.
But you guys are in Melbourne, but they're in Sydney.
Some of those guys are cool as well.
There's tons of great people in Australia.
And, of course, Betty, I could listen to you all day long with your accent.
Thanks.
My accent confuses even Australians, though, because it's so messed up.
I've lived all over the world since I was little, so I can never really – people usually will say South African
because I think that's like the accent they choose when they can't tell what the accent is.
But, yeah, yeah.
That's funny.
I wonder what that says about me because I love it and it sounds very Australian to me.
Oh, well, thank you.
It's funny.
It changes depending on who you speak to.
Yeah.
Is that one of the little munchkins I hear?
Yeah, yeah.
We're at the park.
We're at the park before I drop her at Sydney's.
Oh, that's cool.
How old is it?
He or she?
And how old?
She is four.
She's the youngest that we have.
Oh, that's so cool.
Well, congratulations.
Yeah.
And they're all very into deadfellas and they were listening to this space on the way to school.
So it's funny.
Hopefully tell all their friends and you'll have a bunch of Australian primary school children by .dfc.
That's cool.
I love that.
You know, we should actually get your kids, if you haven't done that yet, we should get your kids their .dfcs.
Yeah, I don't do that.
I don't do that stuff because of, like, security and privacy and stuff.
So we typically don't do anything like that with them.
But I'll have them create their own kind of alternate, you know, alternate identity, like a Web3 identity.
And that would be really cool to start building that out for them.
Definitely.
And go ahead and reserve their name .dfz.
I mean, you could put it in your wallet right now.
But we actually had, I met a sheik, yes, a sheik in Dubai.
And his son had yet to be born.
And he wanted his son to be the youngest child, youngest person to ever have their identity.
So at six days old, Betty and Psych, he got his digital identity from us.
So six days right now is the youngest that we've had.
Someone's going to try and beat him.
I can't beat that, but maybe I'll get my 94-year-old granddad one.
Or you could have another child.
Yeah, I don't think so.
I think I've got enough going on with three kids and, like, what, 10,000 zombies?
Yeah, but the record, Betty.
We need to get the record.
Okay, the record.
So we'll procreate just for the record.
Just for the unstoppable record.
That's right.
Why not?
But very cool.
I also want to call out 135.dfz.
Next week, he designed this, I mean, amazing, I have to tell you, amazing UD sneaker.
Kind of shoe.
I don't know what, I don't know what, I mean, it's just amazing.
And we will be featuring it next week, showcasing it.
We have a whole video around it.
It's going to be just wicked cool.
So I do want to do a big call out to 135.dfz2.
He is one of our whales and one of our very creative, talented members of our community, too.
So hang tight for that because it's got, I can't remember, did you put DFZ on it, too?
I know he's got bunches of extensions on the design, but we may have to sneak that one in, 135.
Cool.
He can't speak, so I can say anything I want about him.
Okay, Adrian.
Okay.
You've lost control.
I know, I know, I was waiting for a moment.
But yeah, so I guess bringing it back to the Deadfellas team, Psych or Betty, what challenges did you face when building Deadfellas throughout the years?
And how did you overcome them?
Oh my God, so many challenges.
The whole thing is a challenge, building in Web3 in general is a challenge.
I think trying to build something that is outside of existing systems and processes at lightning speed, but having to work within those systems and processes.
Do you know what I mean?
It's like you're trying to build something so quickly that challenges so many things, but it's got to abide by laws and all kinds of things like that.
And navigating that worldwide while legislation is changing in all the different countries and it's just, it's crazy.
And then also wanting to kind of collaborate and shepherd in Web2 brands and having to deal with that disparity in speed of development.
Like us, you know, being able to be nimble and fast, but then working with companies and teams that have never been able to work that fast because it's a, you know, giant colossal Web2 brand.
And it's all been really, really a crazy experience and continues to be.
But, I mean, we've fared it very well and we're still here doing really cool stuff.
The developments that we've got going on at the moment are thrilling to me.
We work every single day on stuff that's really exciting and, you know, I still get that feeling.
Obviously, you get tired sometimes having to work at that speed, but then I still get that feeling that I got when we mentored in 2021 that, like, we're on the cutting edge of something and innovating in real time together with thousands of other people that believe in something better.
You know, and I'm not just speaking about our community.
I'm speaking kind of the greater Web3 community.
Everyone is here because they believe that things can be different and that's what keeps us here.
And I just can't wait to see everything that we're building eventuate and, you know, see the world kind of embrace it.
And, yeah, the challenges definitely have been great, but here we are doing cool stuff still and very enthusiastic still.
And, yeah, my life is dedicated to this, honestly, and so is Sykes.
Love to hear it, yeah.
And also, I'd be interested to hear the process of the creation of the art for the project.
How did that go?
That was one of the most fun times ever.
So it was really like, I mean, Deadfellas came to me.
It was my idea and it came fully kind of formed as a, this is what it should be called, this is what it should look like, this is what we should do together.
And it was communicating that to Syke and trusting that he could, I guess, alchemize the things that I was saying and then we could collaborate and make it what Deadfellas was to become.
And the first time, I mean, I was explaining it to him and then the first time he drew a Deadfellas, it was really, really bad.
Like the worst thing, the worst thing.
Yeah, truly so bad.
Truly the worst thing ever.
Like so bad.
And I was like, you know what?
I don't know if this is going to work.
Like that's really, really not it.
That's really not it.
I was so, so like, no, no, immediately no.
Anyway, it's so bad.
And then, but it only took, it took like 20 more minutes of just sitting down together and the first kind of form of what you see now as Deadfellas, it just kind of popped up and it was there.
Perfect.
Actually perfect.
And I was like, very excited.
Like that is it.
That's the best PFP I've ever seen.
That is so cool.
And then the rest of the time was us really just exploring things that we love, all the video games we love, the music we love, the fashion we love, like the different pop culture references and going through and picking things out and, you know, putting our own spin on them.
We put a lot of Easter eggs in the collection together and it was just a really, really fun time, honestly.
And we wanted to kind of move away from the stereotypical traits that you were seeing in these collections at the time.
Um, so you saw me like bagging on laser eyes yesterday.
I was tweeting about what traits I don't like and I didn't want things like that that you'd seen in lots and lots of other collections.
So we wanted to kind of step outside of that and, um, also remain gender ambiguous as well because I didn't want, um, anyone to feel excluded.
I wanted anyone to come to the collection and be like, okay, well, that looks like me.
That feels like me, no matter who you are.
And it came across really well.
It was just really, really fun.
And I'm, yeah, so I could probably say the same thing.
Do you want to add in, Psyche?
Oh, sorry.
I was reading an email.
Um, yes.
Wait, you weren't listening to your wife?
It's ADHD, my friends.
It's ADHD.
Okay.
It was an important one.
It was an important one.
Um, yeah.
So part of the process, like a lot of it was just like us taking like visual inspirations from things that we love really looking at gorillas, looking at, like I said earlier, like Japanese, like mascot art was always a big thing.
Like a big inspiration for me as an illustrator, um, you know, after university and things like that, I used to draw like mostly in, in that style.
So we kind of like just mixed in everything, like different, like horror inspirations, like different kind of like, just kind of brand learnings, you know, like coming up with something where, you know, dead fellas are green.
Cause we were looking at kind of like the brand building around characters, like the Simpsons and like just how iconic that is.
And just basically just like mixing in all this stuff that we love and the things that we know we're going to also just create kind of easier endpoints, like for, in terms of just like visual clarity for, you know, like 3d modeling down the line.
And then just like inclusion for, you know, like when you're talking about interoperability, like you can kind of trip yourself up pretty quickly by getting too, too detailed, um, and things like that.
There were some traits that never made it too, right?
Like the fur trait I have on right now, um, was almost not a thing.
And I just insisted, he's like, no, it's no, I'm not going to do it.
And I was like, do it, do it, do it.
And made, made it happen.
So, um, before we minted, I was not wearing a fur, I was wearing a blue shirt, like the blue denim shirt trait was my original choice.
And then as, as I convinced him to get this, these furs out, um, I put something on a little bit more appropriate, I think, for the horde mother.
And so it goes.
Yeah, that's 100% true.
Furs would not be a thing without, without Betty.
Very cool.
I love how you guys, uh, kind of agree to disagree sometimes and kind of fight and debate it out.
I think that's, I think that's great.
I think that's a sign of a great relationship too.
Yeah.
And I love the insight too, on the, uh, the animations as well as the backstory.
Very interesting.
Um, diving deeper though, uh, Sandy, do you mind further explaining to users who may be new to domaining or just the space in general about the power of transacting crypto and how on-chain domains can benefit this?
Yeah, I mean, um, it's, it's, you know, as Syke said, you know, one of, one of the things that he loves was the community.
And of course, one of our most used use cases is the benefit of using, um, cryptocurrency in these on-domain chains, uh, for transactions.
So, you know, if you think about it, if, if you've never, let's say you're, you know, in web two and you'd ever done a crypto transaction, crypto transactions are much faster than traditional banking.
Um, many lower, um, lowers, lowers fees, like borderless capability.
Um, and in fact, I'll just bring in another domain.
We launched dot farms, uh, which I love.
And it really illustrates the power of transacting in crypto because many of these farmers were waiting.
Uh, first of all, they had a middleman who would take part of the, of the fee when they sold their crops to maybe a different country.
Um, but they would also wait to get money back.
And if you're a small business, I mean, I think we all know this and you're waiting to get money, money paid for stuff that you've already delivered.
It's really hard as you wait 30, 90, 180 days.
And so, you know, that crypto transaction really speeds that up.
And, you know, whether you're a farmer or just a regular person like I am, that crypto transaction really enables, um, so much power.
And without that middleman in there.
And then because you've got your on-chain domain, so I've got sandy.dfc or betty.dfc or psych.dfc, um, you know, that also is completely owned by me or by you, whoever bought it.
It is stored in a crypto wallet.
It's not rented from a registrar.
And so using that on-chain domain, now you can use that as your crypto address.
You, you know, think about it, um, in the olden days in, uh, you know, in the internet, I didn't get to experience this, but, you know, my dad was saying when he first started using the internet, he would type in, you know, 194.49.
I mean, I can't imagine getting to a website and not typing in, you know, unstoppabledomains.com, like having to use numbers.
And if you think about it, that's where we are in crypto.
Still today, so many people are typing in those letters and numbers that really mean nothing instead of having that, you know, that on-chain domain.
So I think if you really take a look at it and you combine this with being able to transact in crypto, have that on-chain domain, um, it really offers a faster deal, global access, increased security, new business model.
Because now you also have a smart contract that controls that ownership.
And I just think it's like such a amazing step forward, you know, as you're, as you're using this, it makes it so much easy, easier.
And I think that's why, you know, it was our very first use case.
It still is our number one, 30 million resolutions that happen every week where someone's taking that complexity out and using, you know, Betty.DFC, for example.
And so, uh, you know, if you're a domainer or if you're new to web three or web two, it's something really great to try because it makes it super easy and really frames it up as a human readable address versus something that's really complicated.
Yeah.
I think that like, just as someone, like, cause I've done a lot of our transactions and stuff on the company side and things like that.
So like, just from ease of use, like, just like being able to visually clarify that, you know, that you've written it in right, like at a, at a glance versus like looking over an entire, like address string is, is so helpful.
Um, it's just so much easier to make sure that you're sending it to the right place and to know that like it matches up versus trying to read over an entire address.
So like, yeah, in fact, I always found that so much better.
Yeah.
In fact, psych, I, I read, um, I was on Twitter last night, you know, just trying to catch up on everything and somebody lost 17,000 us dollars because they miskeyed one of the characters in their wallet address.
And he was asking, you know, how do I get it back?
What can I do?
And, you know, people were giving advice.
Well, you have to reach out to that wallet holder, see if they're willing to give it back to you, you know, the whole nine yards, how much easier to just type psych.dfz and, you know, and be done with it.
It just makes a lot of sense.
It's a lot of protection.
I also think that one of the coolest things, and I know it's just a simple choice and maybe you can explain what made you make this choice, but the, the way you don't have to renew them is, feels huge.
What, like, what was the thought process behind that?
Yeah, it, it, well, really, you know, as we started looking at it, you know, we felt that, you know, sandy.dfz is your digital identity.
It's where you're going to store, you know, NFTs that represent who you are, your diploma, your downloading.
And as we started thinking about that, we were like, well, you know, if you own your license, you're not going to trade that to someone else.
You're not going to risk having someone else get that because it's yours.
It's your digital identity.
And so if it's yours, you should own it.
You shouldn't rent it because it's all the information about you.
And so that's why we decided to do with an ownership model where you don't have to worry about, you know, running out of your subscription or anything like that.
And in fact, I did a, I did an interview yesterday with a reporter and he told me early on, he got his .eth name, his first name, short first name, really cool .eth.
And then he forgot to renew it.
So he lost it, lost his whole profile, his whole setup.
Somebody else bought it.
And now they want like, I don't know, $50,000 to get it back.
Something absurd, you know.
That happened to me.
Well, not in the same way, but like when I first joined the space, I wanted to get my .eth.
And I noticed that someone had already bought it because they'd bought lots of different names.
But it ran out.
It had like an expiration and I was like, oh my God, yes.
So I set an alarm.
I set loads of alarms for the expiration, like wanting to hop on it immediately.
And by that time, unfortunately, I mean fortunately, but kind of unfortunately, all my accounts had grown really large.
So people knew there's a Betty, there's a Betty that's going to want this, this domain.
And so they renewed it.
And I had offered a couple of times, like, you know, various amounts and they just never take it.
So it's like, well, okay.
But you know what?
It doesn't matter because I got my .dfc now.
So there you go.
Yeah, there you go.
That's right.
Yeah, it really makes a big difference.
And we've really honored that, you know, that value proposition from start to finish.
Now, we do sell .eth on our site and they do do subscriptions, of course.
But we have made that easier because we do automate it now where you can reserve it for 10 years and do an automatic payment.
But I think it's so much easier when you own it and so much more valuable, especially if you treat it as your digital identity, for sure.
Thanks for that heart.
I really appreciated that, too.
Yeah, passing it over to the audience a bit, even though they can't speak.
If you want to raise your hand or come up here and have the chance to win a premium domain, feel free to do that now.
And we'll try to answer one or two questions before the space closes up.
Ooh, make sure you take advantage of that, guys.
All you have to do is ask a question.
Easy question.
Hard question.
Whatever question.
Yep.
But in the meantime, I'll pass it over to Deadfellas here and just kind of ask, where do you envision the project three to five years from now?
And what would you like to have happen in between them?
Well, we're constantly developing the IP through meaningful storytelling in various contexts.
So this kind of transmedia approach where we're looking at gaming and animation and, you know, clothing and even the proliferation of developments through community.
Like, it's all this one big picture of what Deadfellas can be and not just a character brand, because it's not a character brand in itself.
It's when people are assuming that brand is their identity, it's so much more than that.
So continuing to develop it and imagine where it can go.
The things that we're building right now are amazing and completely underrated at the moment, which honestly is a wonderful thing, because we'll just blow it out of the park when it starts to roll out.
And the TCG that's being developed is going to be absolutely incredible.
I'm so excited.
We've got lots of other avenues of development that we haven't spoken about that are ongoing, that are very exciting as well.
So I just see it as this kind of cultural mainstay at some point alongside other brands that I really admire, like Pudgy and Cleanosaurs and Doodles.
And I'm just excited to see where all that goes.
Definitely.
Thanks for sharing.
And I see two people.
No worries.
And I see two people here with their requests in.
So I'll let up 0x.dfc if you want to ask your question.
Okay, 0x, you should be allowed to speak.
Do you want to ask your question?
Yeah, I am.
Thanks for having me.
I missed the beginning half, but I'm going to watch the recording.
You think in the future or at some point, you think you guys might start using the, you know, now that you've got the .dfc and everybody can kind of organize that way,
you think you might start using those messaging features to kind of get some things going and kind of work that way?
Yeah, absolutely.
A hundred percent.
I thought that was one of the most exciting parts of what Sandy was explaining to me because obviously the way a community is organized currently in Web3 is primarily through places like Discord and Telegram.
But you're on those platforms and it's kind of just at the mercy of what they allow and all of that sort of stuff.
If we can really decide what we're going to be doing with these chats, how we're going to bring value to them and whatnot,
we've got a lot of different avenues of focus that, you know, depending on your interest in the community,
whether you're into gaming or whether you're into, you know, clothing or animation or music or, you know, anything or even on just entrepreneurship,
because the network effects of being in a community like this is huge.
And, you know, people come together and have built really amazing things.
We had people in our community recently that met in the Horde, you know, go around and film documentary around the world and win awards.
And that's through networking in communities like this.
So just building on that and making sure we're fine tuning it and, you know, allowing that value to proliferate for the community through the community, I think is exciting.
The collecting thing with the badges is also exciting to me because I'm a bit of a nerd.
And I think that we can continue to build on what that means over time, which is fun.
Like the framework is all there.
Do you know what I mean?
And we can continue to imagine how it evolves as we go, as the game, for example, is launched.
Like, what does that mean for different players that are in different parts of the game?
Like, it's all just a really fun thing that we can just plug into as we go.
So, yeah, I hope that answers your question.
Awesome. Thank you for sharing.
And it looks like we have a few more requests to speak.
So I'll let up Chris.
One second here.
Okay, Chris.
Looks like you're live.
Do you have a question for us?
Can you hear us, Chris?
Yes, can you hear?
Yeah, I can hear you.
Okay.
Yes.
So I wasn't here.
I just joined like five minutes ago, but I wasn't sure if this was answered.
But Betty did answer my question, but I wanted to see if you guys can elaborate more on the difference between a .dfz domain versus a .ens domain.
I know I have a couple of .ens domains from years ago, and I know it's pretty easy to transfer, you know, different coins and different currency to that.
But I was wondering if you can elaborate more on why .dfz domain is more, you know, something that's, I guess, in the future in terms of identity and transferring assets.
Sure, I think Sandy can give you a well-condensed answer to that, since it's what she lives and breathes.
So I'm going to pass to Sandy, if that's okay.
Yeah, that sounds great.
So first of all, let's just start out saying we love .eth.
We sell .eth on our website.
But there are some differences between a .eth and a domain like a .dfz.
The first and foremost is with a .eth, you have to renew it every year.
With a .dfz, you own it.
So you buy it, you own it, it's yours.
Never have to renew it.
Never have to worry about, you know, a subscription to it.
Secondly, with a .dfz, you can integrate with over 865 applications.
You have many applications in ENS, but we have the most today that are available.
And then third, you're able to group chat with not only all the folks who own an unstoppable domain, which is almost 4 million, the largest naming service in Web3 today.
But also, you're able to communicate with all the Coinbase users, and you're also able to communicate with all of the Lens Protocol users.
You can do group chats with your badges, et cetera.
So you've got a lot more utility than you would with a .eth.
Now, that being said, we love .eth.
We believe that Web3 is about expanding, you know, and taking share away, if you would, and bringing in all the Web2 users.
So we support .eth.
We like .eth.
We just want to make sure that people understand some of the differences between the two.
Hopefully that helps.
Awesome.
Thank you for the explanation.
And, yeah, ZeroX and Chris, just feel free to DM the main account, or I'll reach out to you afterwards for the premium.dfz domain.
Woo!
Congratulations, guys.
That's really cool.
I want to see which ones you guys grab for .dfz.
That's super cool.
Definitely.
And, yeah, as we start winding down the spaces, I'd love to get some final thoughts from each speaker.
So I guess first, I'll pass the mic over to Betty.
Yeah, great.
So my final thoughts are pretty simple.
I am really, really happy that we've been able to collaborate with Unstoppable.
They've been building really cool things and focused really heavily on making it easy and smooth to interact with what's being developed in Web3.
I think that's really, really important because we cannot continue to build all of this without that, you know?
There's only so many people that are going to want to interact with something very complicated and confusing.
So simplifying it all and having it move all towards interoperable experiences.
And also that self-sovereignty of owning your identity online is honestly what brought me here.
Like, I'm very, very passionate about that outside of everything else that we're doing.
So it's just cool to collaborate.
It's cool to bring something new to Deadfellas and allow them to take ownership over their identity that we're building together, essentially.
And I'm just really excited at what this is going to look like down the line as we continue to refine together.
Yeah, I can jump in there, too.
Like, we're really big fans of Unstoppable and big fans of Sandy as well.
So I would just like to say that, like, we're just going to, like, continue to work closely together, like, to basically add value to the .DFZ domain, like, work together hopefully through the ICANN, but then also just kind of lean into the different capabilities that get added to the .DFZ, really, like, through chat and badges and whatever else comes in the future.
We'll lean into it as much as possible.
And my closing comments, first of all, is, pinned up to the top is the way that you can get your .DFZ.
I think the best way to get started here is to get your hands dirty.
Go grab a .DFZ, play with it, use it, get those cool animated badges that Site created.
You know, watch out for those group chats that Betty talked about.
And, you know, try it, experiment with it, start out.
And I cannot wait either.
I feel the same way as Site and Betty.
It's so great to partner with someone who has the same spirit, that we're all in this Web3 world together, someone who's into their community and loves their community so much, and someone who just wants to innovate, like, just keep innovating and keep moving.
So that's what we're all about.
We'd love for all of you listening today to join us in that mission and help make Deadfellas and .DFZ wicked successful.
I think just to piggyback on that, Sandy, it's really important to identify who is still passionately building things and experimenting and pushing on what is possible.
Because I think after the last, what, 12, 18 months, a lot of people are very weary, right?
Like, people are just kind of, oh, tired.
And there's not many people still really, really pushing.
And you guys are, which is really, really cool.
So it's awesome to work with people like that.
And I think looking at that now as we're kind of entering, it kind of feels like a bit of a veil lifting time in NFTs specifically, especially for PFP communities.
So, yeah, I think that that's something that's very exciting to me at the moment.
And it's just cool to be doing it together with you guys.
Completely agree.
Let's keep building for sure.
I am a builder.
So let's keep building.
And thanks for introducing me to your community.
They're super fab.
And I can't wait to wear my pink puffer everywhere, I have to say.
And thanks for hosting us, Adrian.
Yeah, of course.
Thank you, Betty.
Thank you, Sandy.
Thank you, Psych, for joining in.
And tune in for the next Unstoppable Spaces.
We're going to close it out now.
Great.
Thanks, everybody.
Thanks, guys.
Have a good day.
Bye-bye.
Bye.
Bye.
