Yeah, no problem. Hey coinage community. It's really great to be here. I'm really excited to share a little bit more about what we're doing. And yeah, the rest of our road map this year as well. Yeah, there's a lot of exciting things you guys have been cooking up and you're right.
I mean, I think, you know, as a community unshare, community comes to us with questions all the time. I'm merely the host. I get to ask what our community wants to know. And certainly I think there's a lot of people in the veracity community as well who are excited to hear some details about the roadmap, but for those that don't know
So what veracity is all about Elliot? Why don't we just start with what exactly the project is because you guys got a lot of exciting different components. What the project is all about in terms of solutions and I guess the backstory for what veracity has been able to do thus far.
Yeah, for sure. So I've started describing dracety a little bit differently in the last couple of weeks because we've got a few different product verticals. And I like to think of dracety itself as sort of the the alphabet and then you've got all the different products.
products that you would have in say the Google ecosystem. So similarly we have thoracic, which is our main brand that we develop solutions through. Then we have other product verticals such as fair reviews, which is our ad fraud solution.
We have the Vera Wallet, which is our own custodial wallet for Holden VRA. We've got the Vera card, which we recently bought out, and we're also exploring the launch of Vera Pay as well. So those are all different products which I'm sure we'll look at in more detail during the AMF.
But that's sort of the top down architecture of our ecosystem. Yeah, when it comes to how all of those things work together in your background, I mean, I guess what have you seen as how veracity is able to attack some of these issues better than other projects out there? Everybody's got it token. Everybody's got different things going on, but how is it that veracity?
So, I think for us it is pretty unique and I've been in crypto now for, I mean, going back to before the 2017 bull run, so that's basically ancient history in crypto. I've seen a lot of different projects
launch and I've worked for a lot of different projects and it always feels like crypto or selling solutions to crypto. So crypto are making solutions such as devine NFTs for other crypto enthusiasts rather than actually trying to solve real world issues.
issues. And I think the projects that John served solve real world issues are a few in part between. And I think the veracity is one of them. So when I first came on board with veracity, I was quite struck by how many paintings it had for its technology. It's one of the only blockchain projects
projects that has really gone after paintings worldwide, the protected technology, and also the size of the industry that was aiming to disrupt. So primarily, veracity is focused on video advertising, video programmatic advertising, which
a multi-billion dollar market and it's poised or we already are making a real impact in that space. Yeah, you say patents for our American listeners, patents, and I want to dig into that because I think it is interesting and that was one of the things that caught our eye.
When we talk about what we're kind of hype the space up when we're talking about verified views advertising fraud and advertising and how veracity and blockchains could be used to get at some of those problems and you mentioned those patents around the ability to track views. Talk to me more about that because I do think that that is
is, as you say, one of the main things that people have come to know of Arasite by, what is that technology all about and why is it so important in the world of advertising? Yeah, it's a really great question. Actually, this is going to be a long answer. I like long answer.
The painting itself is for storing data on our blockchain in a transparent and immutable way and that data is advertising data. So there's all sorts of weird and wacky and wonderful use cases for blockchain but now it's core, it's a decentralized ledger and it's a decentralized data storage method.
So that's essentially what we use our blockchain components for and we do that through a proprietary piece technology proof of you which essentially aggregates advertising data so from advertiser campaigns and it stores that data on the blockchain. Now that sounds incredible.
simply, you know, we, or data on the blockchain. But there isn't anything that exists today in the traditional advertising world that does this. And that's really, really problematic. So video advertising, video programmatic advertising is very much we could say broken and
how it works and how it runs. So one in three adverts on video programmatic, same-body bots and fake views, 73% more fraud on video programmatic ads than there is on any other form of advertising online.
automatic for those who don't know is basically whenever you land on a publisher's website or any website that you may be going to across the web and you're serves an advert before watching some video content, that's a video program at CAD. They estimate that this is going to be a hundred billion dollar problem
fraud while it's by 2025. One of the biggest reasons that this fraud is allowed to proliferate is allowed to run rampant is because there is no transparent checks and balances in the industry at this current time. So everything that happens, we have
a whole number of intermediaries. It makes like a swift and all this sort of stuff in finance and banking when you try and send money abroad, look like a child's play. You get annoyed in finance that there's a couple of intermediaries blocking your payment. Well, then the advertising supply chain
When a brand begins an advertising campaign, they may interact with 23 or even more intermediaries before that ad gets to the viewer to the actual person who watches it. And as we've just learned, one in three of those viewers aren't even real. Now all of these
intermediaries in between they all have a black box solution they all control their own data the brand and the publisher are heavily reliant on those actors in that supply chain given them real data and given them verifiable data and unfortunately many of these actors in the supply chain are
less than honest or outright fraudulent and let's spoof in data or there in jurisdictions where they can get away with inflating ad viewability numbers and it costs brands a lot of money and unfortunately the brands just pass that cost on to the consumer. So it's a really big problem online.
Yeah, I mean that's those are shocking numbers if you're saying one in three viewers on videos aren't real I mean that's I mean on the ads I should be clear. It's pretty crazy It's a little wild and I think you know anyone who's in digital media ourselves included being a community on show Experience some of that when you're putting things out there and you're trying to figure out where these views coming from
And you're looking around the globe and maybe there's randomly and you're doing one ad push a huge spike in one geographic region. You're like, all right, what's YouTube really doing here? But talk to me about the tech exactly how it works because I think that's one thing that some people have misconceptions when it comes to blockchain that weirdly, yes, everything's out there.
on chain it should be cleaner and more easy to see fraud. But sometimes one person who created a bunch of wallets and look like they're a bunch of people and certainly in the NFT space and trading you can have a bunch of different loss traits going on in trader bots. So what exactly on chain is Varassi doing to kind of make it more
clear and evident in getting to real views. Yeah, that's a great question. Obviously, we are primarily a B2B solution, so we don't advertise ourselves as a public ledger. We're an open ledger technology. The data that we store on chain is also commercially sensitive or
it has the potential to be commercially sensitive. So you can think of the data that gets pushed to the very chain more as an open ledger for the parties that have an interest in that data. So we're talking specifically about the advertisers, the brand that could be, I always use the example of like Nica Radidas,
an advertising campaign, they would have access to the data and the publisher who actually served those ads would have access to the data. The way that our ad tech stack works is actually quite simple, we're very similar to other leading ad tech stacks in the space, so an ad tech stack is any piece
of technology software as a service that allows an ad to be played through a video player or shown through like a display ad like you would see at the side of the top of a website. We are already integrated with the BrightCovPlayer. So the BrightCovPlayer is a NASDAQ Listive company.
So over 3,000 publishers worldwide and it's basically a corporate video player So you've got the likes of YouTube and switch for what I would call individual creations and individual creators and then you have publishers who are larger scale publishers. They usually use a
a white label video player to store and manage all their video content library and monetize that content. You can just plug and play various views. So essentially we sit within a broadcast player and soon we're going to be rolling out support for the major media players. You essentially just use a short
snippet of header code to turn on fair of views and then you can use that backend campaign management suite to run your ad campaigns. And in that regard, we're very similar to any other video programmatic ecosystem.
where we do things differently is we have the transparent recording of data. We also use AI and machine learning in our ADSDAQ to detect fraud as videos are played. So that's very important, you know, we detect fraud and then we store that data on the blockchain.
interesting. Yeah, I mean all this stuff too. When you look at the roadmap, obviously there are a lot of projects you might be talking about utility in this space, but don't have a lot to show for it. You guys have been around for a while and you yourself, Elliot, have been around for a while and it comes to operating in this space. I mean, I guess how has a adoption
So, the road map on your guy's site goes back to 2017. So, that's what I mean. In crypto, that's what, like, 50 years. So, I mean, if you look at how some of the utility here has been unlocked and adopted, you're talking about some of the big names now, but talking about what that evolution looks like over the years in building out.
you guys have been working on? Yeah, there's been a lot of different iterations of what for us it has built. Obviously I joined at the start of last year, but even in that sort of year and a half, I would say we've gone through a pretty big transformation as a business. So we've always
been for us as an organisation, it's always been focused on video ads. That started through launching our own video player, which was called the Vera Player. We quickly learned that there were many video players in the space and it was actually at that time the IVT, which is invalid traffic.
or fraud, prevention was sort of built into the video player. We actually learned pretty quickly that getting people to adopt, getting advertisers and publishers to adopt a new video player was going to be quite a challenge. Instead they wanted something that plugged into their existing video players. This is why we launched very easily.
sports because we developed ad stack ver reviews and we needed an environment in which to test it. So it's very hard in advertising and I think we have this tendency or at least this is what I've seen from working in blockchain to move fast and break things and all
also to try out new technologies very quickly. Other industries don't necessarily work like that. The barrier to entry for totally new technologies is quite high. People don't trust it. They want to see metrics. They want to see case studies. They want to see that it works. When you've got a
advertising campaign that's worth many millions of dollars, they're not going to take a punt on a brand new platform and shift all of their technology stack over to it. So we really needed to crunch some numbers, to push some traffic, to generate some data, and that's what very sports was used for.
So, very sports was really successful in allowing us to test it in an environment that we controlled. And very sports has now sort of done its job. So, very views is live with clients now. We were able to prove that it worked through very sports. So, that's why I think we're in a
strange phase at the moment, but it's a good phase. We are a revenue stage, we have clients, but we have transformed now to pretty much a solely focused on our ad tech staff. We've moved away from eSports and we're just trying to communicate that new message, but fundamentally
as a project that launched in 2017 and has been built in for the best part of six years now. We are at a point now where we're generating revenue and using that to burn tokens from the circulates pie and moving forward and increasing our business development opportunities. So it's being
quite a long transformation of getting to a boy where it's profitable and sustainable. I think that's important because quite a lot of projects in the space don't make it that far and I know from my experience in
2017 it was the ICO phase the ICO craze I got burnt on a lot of ICOs and I think you could probably count on one hand or a couple of hands maybe how many projects launched to an ICO that went on to become successful or went on to do anything at all
and to say that Varassity is one of those six years later with a growing team and clients I think is really really something to be proud of as a business and as a community. Yeah, now I have more appreciation, you know, you're right to point out trust in the space generally is degraded over time when you have more and more projects like that they make
from people, sell a token and then don't really do anything or build out from there. You've had plenty of abandoned projects and founders who have walked away and taken funds in the space over the years. It's important as a community on show, that's also what we are here to do and proving out what Web3 media might look like.
using coinage as the first go. You talk about leaning into eSports. That's obviously, I think, one area that a lot of Web 3 projects have been leaning in just because adoption is generally higher in that arena when it comes to crypto. But you mentioned revenue now, and that's one of the things that I feel like each time we have a project on and we're chatting about
these things, digging into tokenomics is always interesting or what the token really unlocks and why there is one. Specifically with Racity, talk to me about what your guys has tokens all about, how it's integrated into what we've discussed around ADTEC, because that's also one of the things I feel like a lot of our listeners are always interested
do you hear more about? Yes, so our tokenomics are at first glance complex and we've you know, got a lot of Q&A around them, but I think now we're really at a stage where people understand how they work and how for us it functions within how VRAs are really functional
functions within the veracity ecosystem. So the VRA token is what is used to fund ad campaigns on the bear abuse platform. So if you head over to CoinMarketCap now, you'll see the VRA has a 110 billion
supply or thereabouts but in actual fact 90 billion of those tokens are used only for data circulation purposes. So as we discussed there we send data to AppLotchain to AppLotchain which is a sidechain of Ethereum in order to store advertising campaign data.
Now, obviously, when you send data to a chain, you have to use tokens to facilitate that transaction. And that's what we use those 90 billion market tokens for. The reason why we have 90 billion of them, it does seem like quite a high number. But as we scale,
we're going to have potentially hundreds of advertisers running ad campaigns through our platform and hundreds of publishers. So if you think about their pushing millions of impressions per month, we already have one client on board that has 10 million monthly
users. If you think about the magnitude of data that's going to have to be pushed on chain, a lot of tokens need to be circulating. Now these 90 billion tokens, they don't contribute to the circulating supply. They exist purely for data circulation purposes. Then the next question that we get from that is, well, how
is VRA from the circulating supply used and this is the second part of our ecosystem. So actually fund an ad campaign on VAR reviews so we've got the data circulation part and then we have the funding part. So to actually fund your ad campaign and that would be say a publisher or an advertiser
you have to deposit funds in escrow on the platform. This is really common practice in the industry. So if you go to Google ads now, Google do it now, I think pay as you go, but they used to be you would have to lock a certain amount of funds in for the duration of the ad campaign. And they'll say like, how much do you want
to spend on this campaign over the next 30 days, $10,000, okay, so you need to put payment card on file. For us, you need a lot of funds into an escrow pool to fund that campaign. So those funds are from VRA that are purchased from the circulated spy.
Now obviously there's an adoption angle here. How many people are actually going to go if we're thinking about traditional Web2 publishers are going to go to a crypto exchange and buy VRA. Most of them are going to want to pay for it. They pay for it. What we do is we purchase the VRA from the second end of the
them and we deposit into the escrow pool. So that's how VRR from the circulate and supply is used. Also the revenues that we generate through VRVUs, so VRVUs we would generate revenue as publishers and advertisers who use our platform pay a fee which is
very standard. We use revenue after we've covered operating expenses to burn VRA from the circulating supply and we've already burned 7 million this year. So that's how VRA works in our ecosystem. Interesting. When we back up, I think from
For people who are listening, and now we have a little bit over 400 people in the space when we're digging through all these things, Elliot, is the question of what this unseats, I guess, right? And everyone talks about the ad giants, and everyone talks about fraud in the space when it comes to who's actually watching these ads. We've covered that. So when you look at some of those problems as they exist and how you guys are so
evolving them. I mean, what are the biggest, shall we say, people in the crosshairs here? Because you've mentioned YouTube, you've mentioned Google, that's the same company there in alphabet. And so I mean, what is the biggest offender you've seen here in the ad space, right? What's the dirtiest thing that you think Varassi is really cleaning up?
Well, I mean, it would be unfair to say that any of the big companies involved are knowingly perpetrating or knowingly perpetrators of AdFraud. That's not to say that it's not happening on their platforms or that's not to say that it's not happening.
on their watch. So the perpetrators of ad fraud, it's actually way more malicious than just the sort of corporate, I guess, negligence. The perpetrators of ad fraud are typically criminal gangs and organisations, many of these criminal gangs and organisations are based in country
countries that are, I guess, what we will term foreign adversaries in today's geopolitical landscape. Unfortunately, these foreign nations turn a blind eye to Adford. The reason they do this is because in order
to perpetrate in order to actually carry out ad fraud, you have to have a lot of computing resources. So we're talking about warehouses, full of computers that are constantly turning out fake views, that constantly turn it out fake websites in order to defraud and spoof ad
networks and the people who suffer from this are primarily brands but a lot of these organised criminal gangs were also meant to other things like human trafficking, drugs trafficking and also what we're seeing more of at the moment as the arms trade. Now what the government in these countries
countries do. They say, look, we know you're making a nice chunk of change from AdFraud. It's illegal, but we're not going to crack down on you instead. We're going to, at some point in the future, call on you to use your compute and power, and we're going to use this compute and power to
down a western bank and that is how like DDoS attacks usually occur. They are networks of computers that are implicated daily in other types of fraud. So it's a very dark underbelly and I think that this is occurring through into me
So yes, some of those intermediaries may be working across major ad networks. Some of those intermediaries are probably defrauding those major ad networks. And maybe some of the major ad networks actually know about it, but they don't have the impetus yet to do anything about it because
it still makes a lot of money. Advertising still makes a lot of money. I also feel like you connected a lot of dots there, first of all. The conspiracy theory in on who's behind all this stuff is intriguing to pull the layers of the onion back and dig deeper
into it because even on your site you guys call out I think a lot of fraud in the NFT space as well which is intriguing about who gets hurt in all this too because you're right. There's a knowingly compliance and a knowing look the other way that I think happens a lot of times not just an old ad
add on these ad platforms, but also in the NFT space as well. You guys bring up how veracity can kind of confirm some of this stuff. I think that's interesting because I think there is a widening, I guess, base of people who are realizing, all right, you can fake one thing here and move on to the next cycle of faking
the outside world, like you said, Web 2 giants might not want to lean into it if they see that happening in the space, particularly over the last year, has it been difficult for a raracity to stand out from the crowd? I think that, I mean, this is a two-part answer. So the first part is the wit trustless. So our core USP is that you
actually don't have to trust us, you can see data on chain, so you can run an ad campaign through various views and all the other solutions providers, so the web2 providers of what we do, you do have to trust them, you have to trust the data that they give you at the end of the campaign.
with us you don't you can see it on chain for yourself you can see exactly how many impressions were served exactly how much of that was fraudulent how many of the ads were actually visible so in view and so on and so forth and so that becomes a very powerful tool for you know honest publicism
you know, I'm sure such as yourselves, you would want to take that to an advertiser and say, look, we use bare reviews so you can guarantee the 97% of everything that came through, all of your ads that came through onto our videos were seen by real people. Don't take our word for it.
it go and have a look at it on chain. Currently that's not possible in the industry. Then the second part I think is about the education and the receptiveness to web2 companies to look at blockchain-based solution. I actually made a post about this last week I think it was
or maybe the week before on my personal Twitter and more of like an insight into how it's evolved since I've been in the space. Blockchain used to be a dirty word. There's no two ways about it. It might still be, I mean, I don't know. It still might be seen that way. It was the like the Voldemort of
technologies. But now, you know, I think people are more receptive to it. We use the term open legend more, people more receptive to that and blockchain. However, what I think is really important and one of the things that is going to be, I think one of the key selling points of
of users, you don't really need to know that you're working with a blockchain based technology. It will have all the same features, functionality and usability as a traditional advertising stack, but you'll have this new layer of transparency that is highly useful for seeing your campaign data.
You're not going to have to interface with Web 3 Wallets and this sort of thing. That is fine, I think, for retail, but when you're asking B2B users who are going to have multiple different team members that need to go on to into the space, Web 3 solution isn't really that user friendly.
That's one of the tricky parts too, even you mentioned kind of being a content creator in the space. And I'm not sure if it would necessarily be who them if they're getting away fine with it to say, I don't need to prove that our views are real because I don't imagine, I don't want to name names, but I imagine there are some people out there who are completely playing that game.
But also when you look at it in terms of web 3 advertising and us, you know, being true to web 3, you didn't really collect any data on anyone who came to our site when we had our big blow-up success, our award winner with the tariff exclusive. People came to mint NFTs to cone what we're doing here as a community on show. We didn't collect any data. And that's a very interesting thing because how does Varass#
social profiles like people on lens and some of that data now be kind of on chain but where do you see this evolving in the way that web three advertisers can finally take on the tropes of data that web two advertisers have been able to collect. Yeah that's interesting because obviously like Google are trying to go calculus so they're trying to get rid of the
and destroy the cookie. And instead, I think we'll have to have something like a web tree solution where you essentially log into your browser session and choose what information to give away. For us, at Bear Views, we work with third party DSPs and SSPs. These are the people who
supply ads based on cookies and based on data for individual users. We don't actually collect user data ourselves other than data about whether their IP is associated with a known bad actor or what geographic
they're joining that video, what are that video from, what browser they're in because certain browsers are more likely to be vulnerable or come from a fraudulent user. So we collect very basic data in order to determine whether it's a fraudulent
view or real view, but we're not sort of like the cookie monsters of the industry where we're storing all of this personal user data. And I think cookies and all of that data that we unknowingly probably give away, I know that we
all agree to cookies but we never actually read what is in those cookies. They are what keep the internet free. I mean we've all gone to a site that's pay-walled and you have to pay a monthly subscription in order to just read an article. That's the only real alternative if companies are going to be viable and profitable.
on the web. And I think that would, you know, if you think about having to subscribe to every website that you go on on a daily basis, I mean, we've got recipe websites, news websites, you would be bankrupt after a week. So I think adds are very important. And I think Web 3 technology could definitely change how
So, you know, how we give permission for our data to be used. And maybe, you know, some of the interesting projects like Brave in the space are actually rewarding the users for that data. So for being served ads, you know, they can become more prevalent. Yeah, no, I think that's, I think that has been
So this is a fascinating conversation for me personally. If you're listening right now and you want to hop up here and ask a question, request the mic, I'm sure we can pose some of the community questions from veracity listeners as well to Elliott. But Elliott with our last kind of five minutes or so that we have on the space, that's the other question that I wanted to ask you was other interesting projects that you've seen in the
advertising space and you mentioned Brave but other ones you think are thinking about this correctly the idea of actually applying Web 3 pulls and you guys certainly have with with verifying views and verivues and what you've established there But when you look at other people in this space, what are you intrigued by what excites you? What's what gets you going in this space or maybe even beyond it?
Well, actually, really interestingly, what you've just spoken about there with the NFT ownership of your media doubts. So, I mean, I may be on a boomer, but I never really got too close.
up in the NFT hype. I own a few NFT collections and NFT items in like Web 3 games but I never really got it and I always thought that just underneath the surface there was this functionality of NFTs that we're all missing.
And I think for you guys to be using NFTs for that fractional ownership of a Dow and to actually prove ownership, I think that's probably one of the most useful practical applications of NFTs that I've seen in the space.
appreciate that. Yeah, no, I mean, it's been interesting to, you know, props to every builder in the space who's trying to do things differently. We landed on our model. There's plenty of different Web 3 media companies out there exploring their own. For us, though, and for me, I was also similar to you. Maybe I'm not a boomer, but I maybe act like one if you ask anybody.
Because I also didn't really understand what the upside was outside of scarcity What are we all doing with these if the only benefit is you can buy low sell high There's got to be something else so we worked with lawyers to figure out a way and the co-founder of Netflix is also one of our NFT holders too to kind of make it more of a membership model to where you can enter into this down
to co-own as we scale, perhaps we move into ads. And there you go, we have a way to make this make money and everyone wins. And that is a different model for media. But of course it's not the only one, but I appreciate the words. And we'll see where it goes, but it's been fun thus far and we have more than 6,000 people meant for our first piece
of content, which then won an award, won it up there with New York Times and Bloomberg, but I've talked too much about my own project, Ellie. I talked too much. I'll let you finish it up. The other one that we're already working with are like a UK-based ad exchange, ad network called Alchemy Exchange.
They are decentralising the, so we decentralise and make transparent the user-facing video-serving platform part of that splotain. They decentralise the actual ad exchanges.
So where the ads are actually bought and sold, which has many many many inefficiencies. So we're going to be working with them as a demand partner. So they're going to supply ads to our ad stack in a decentralized manner. And then on the other like
So we're going to give them back data about who is actually watching those ads that they can pass on to the brands. So yeah, they're another interesting project. I think it's a crazy idea, just real quick, short one. It could add to be sold as NFTs.
I mean the waterfall for like an ad, the ad auction that takes place in the background, the sort of the permission, the right to serve an ad to a certain visitor happens in a split second before you like
I'm not sure the TPS of any blockchain that currently exists could handle that. We batch data, so we take the data from the advertising campaign, we put it into batches and we move that data on the chain with unique identifiers. But it'd be interesting. That's an interesting
interesting question because I guess it would theoretically be possible but it would require a lot of scalability from yeah. Yeah, it was one of the ones we thought of early on in the days here because you could speculate on that right and the whole idea is grow with the creator that you if you believe is going to be a success right and that's kind of what we're trying to unlock here and the idea of having
Obviously, how do most creators make money? Like you said, you sell ads and the idea of more eyeballs equals more money. You could have had an away, again, you're pointing out the problems of it, but to serve ads in block A, block B, block C, if you're thinking of linear television, and how much is that NFT worth? Woodscale would go up the more
for you was around the US versus the UK. We've talked so much globally. You're the first guest that we've had on who's kind of more so operating over there. Maybe I'm just assuming that based off the accent. But when it comes to you, I guess the geographical breakdown of you guys being a global project, what have you seen in the way that it's now
being embraced because the US slipping up constantly, the UK seems to be leading in taking advantage of the mishaps that we've had here, state side. What do you make of geographically how these questions are being answered, how regulators are looking at all this stuff around the globe? Yeah, so we sort of have a
two pies, maybe that's a British expression, but so we've sorry not for two pies a finger and two pies that's the expression so we've you could have fooled me man it sounded normal to me you wouldn't have much pie left if you put it for now but we've got the
We've got the advertising side of the business and we've got the crypto and the blockchain side of the business. So on our advertising stack, we are global, anyone across any publisher across the world can use Asolution, whether they're in the USA, whether they're in China, where we're also painted and so on and so forth.
On the crypto side, unfortunately, as much as we would like to, and as much as we know that we have a lot of people who would like to be more involved in our community in the USA, the current regulatory landscape doesn't permit us to make any offerings to use USA residents.
As in the UK, we've recently rolled out the Vera card, which is basically a collaboration with Damx. There are digital payments based out of Gibraltar that makes a, basically a bit like a crypto.com card available where you can load and spend crypto and specifically
can be V.R.A. That was really easy in the UK, which is why we've launched here first. It's quite strange for me because in many ways the UK is stuffy and old and we're very set in our ways. I am in the UK, I'm actually based in Wales rather than London, but I'm down there most weeks.
and the rest of our team is in London. However, the regulations seem pretty open. I think with Brits, if it makes money, then there's fairly open to it and sort out all the regulatory stuff afterwards is generally how London at least works.
So we found a good place to obviously it's also one of the biggest advertising markets. So it's a great place for us as a base to make business deals and also grow our presence in space. Yeah, and I think, you know, again, if you're working on all this stuff and you've got the market there and you've got adoption, you're
working on things like this. It's exciting to see. Obviously, as we covered here, a very real problem that needs solutions. Thank you for walking through all of it. You just listen there to Elliott Hill, the CMO at Varassy Tech. You got to come back on, man. We could talk about this for hours, I think. We're just scratching the surface. Another reminder, too, to everyone
who's listening if you have a coinage subscriber enough to you can now mint to cone the show at nearly half price and we've got another chat with Cosmos coming up at 12 noon Eastern time but Elliot thanks so much for taking the time man please come back. Thank you. Yeah definitely we'd love to yeah. Yeah. Alright there we go Elliot Hill from Varacity thanks everybody for listening.
We've got the other space coming up at 12 noon Eastern. I'm the host of Quintets, Zachus, month signing off for now from our Brooklyn studios. You can learn more about our project and learn how to cone at Quintets.media. Thanks again for listening.
Hey, that was great. Thanks so much. We're done. Yeah, that was great. Thanks, Elliot.
Thanks everyone. Appreciate it, man. Thank you for coming on and I'd love to line up another chat. You know, we do these all the time. Yeah, that'd be fantastic.