I live in London. Oh, nice. Oh, is there any sun out there at all right now?
There's no sun in New York for like, for too long. So I know what it feels like,
but I'm really excited to have you here today. Very, very excited. And very grateful to Niftykit
for hosting. And so for everybody joining, very happy, very excited. We're chatting with
Lana Moore of GetReach. Am I saying your name correctly? Yeah, it's Lana Moore. It's a very
famous French song from maybe, you know, Serge Gansbo, was the husband of Jane Birkin.
Oh, yeah. Well, I know who Birkin is. Jane Birkin. She is amazing. And she passed away
recently, right? Not too long ago. She passed away, I think it was in May or April. Yeah,
it was really, really soon. Not too long ago. Yeah, well, not to start on that note, but I
love the name. So I'm very excited to talk about GetReach for our founder spotlight today. And
I also just want to do a little bit of housekeeping right up front. So first and foremost, if you
haven't already seen, we have our Niftykit times base drop by Arteser script, who's actually in
the audience. And that's pinned up top. That's currently minting for free. So please take a
moment and check that out. It's going for the next almost three days. Started yesterday,
it's a four day mint. So definitely check that out. Beyond that, visit niftykit.com for all
of our tools, our updates. We have ERC20 app and new payment options, as well as the ability to
create a generative collection. You can check out Soulbound tokens and we invite you to explore
Niftykit gas-free minting where no crypto wallets are needed. You can create 3D drops,
additions, and also pay what you want minting and Niftykit's very own custom generator. And that is
free. I've used it. Some folks in the room have used it. So definitely check it out. And we've
also joined forces with CrossMint to make selling NFTs and digital art easier for users like you.
So you can visit Niftykit for everything that I just said. And as always, you can visit our
Discover page to see new collections and niftykit.com to learn how you can use our tools and become a
creator. And you can always feel free to hit me up if you have any questions. And lastly,
just a friendly reminder that we host spaces every week. So follow Niftykit and put us on
notifications so you don't miss out. So with that, we are excited to be speaking with Lana
Moore of GetReach to learn more about their journey and what they are building over at
GetReach. But before we dive in, if you could take a moment, Lana Moore, to check up top at
the pin tweets. And everyone can follow along as we chat today. And you can feel free to pin
anything additional you want up there as well. I just grabbed your pin tweet. So yeah, I had the
pleasure of hearing you speak in GM Web 3 a few times, or they were talking a lot about GetReach.
And yeah, I just I really want to learn more about what you're building and also just your
experience as a founder. So I would love to start with having you introduce yourself and share a
little bit about your background and what you were up to prior to GetReach and what were you
building before you entered into Web 3? Yeah, so as I said, I'm French. I also went to university
after I moved to Canada to Montreal, went to university there. And then after I directly,
you know, right after I went to move to London, I worked as an investment banker for many years.
And then after that, I worked for the family office of one of the
richest Israelis on the private investment side. And then, yeah, I've been a private equity
investor. But then since I would say late 2016, early 2017, I was investing in crypto on the side.
And and that's when I really started being interested in crypto. And in early 21, I started
being, you know, things started to pick up again and more active on chain. It was the, you know,
big, like, DeFi boom. And there was also, you know, I think that was May 2021 when NFT started
to pick up a lot. So I started buying some, you know, it was my CPFP. Then I got to collect
some hard blocks. And late 22, I signed a large licensing agreement with the largest French media
company called Lager Der Media. And I created the NFT vintage photo brand called Focus Block.
So we did few drops. We also have like a space on Super Air, for those we know. So actually,
it was on the first drop we did, they were like photos of, you know,
Jan Berke, Henri Albor, Brigitte Bardot, even some photos of Krotzeniger in the 70s,
some photos of Jack Nicholson, you'll guess, Adaluc, but yeah, that's what I've been
doing before doing Reach and Reach. We, you know, had the idea with one of the
developers I've been working with in the space on the other project. We had the idea of, I mean,
we had like, we knew there was a problem in, you know, the way projects are, you know, promoting
and trying to get visibility, we knew there was a problem as a, and we also knew that on the other
side of the equation, you know, the X algorithm is broken. I don't know if you're aware of the
ads revenue sharing program from X, but it's never really worked. People are like, unless you have
millions of views and then still you'll get like, not much, you'll get like $501,000 per month max.
And that's something I thought was interesting. Like when I visited Get Reach,
and, you know, when Gifted was sharing about what you guys were building, I'm really curious,
as I'm sure people who are listening in, so I would love if maybe you can kind of take us back
from, you know, you're starting with the mission and vision that you started to touch on now with
Get Reach and to what Get Reach actually is and does, like the full TLDR on that, because I would
be so excited to hear you describe it after, you know, having explored your website. It's just very
exciting. Yeah, you want to know? Sorry, the line just cut because I got out of the
app by mistake. Oh, yeah, sure. You want me to repeat? I was saying that you started to touch on
your mission and vision a bit. And that's really interesting of you're trying to, there was problems
that you were trying to solve and things that you saw that were needed. And what we've been
running into with X and engagement and all of these types of things that are really exciting to
learn about and seeing what you've been building with Get Reach. I would love for you to dive into
specifically what Reach is and what you do and just the full TLDR. Yeah, we're like in a nutshell,
we're, you know, I would say simplified, automated and permissionless protocol for
quality contribution rewarding with basically a decentralized engagement rewarding protocol,
to put it to put it short. As you know, we have two types of users, we have the users that
want to get more visibility and awareness of their project on social media. We started with Twitter.
So most of what we're doing is on Twitter. So, you know, as a project owner, as an artist,
even if you want to boost your account, every time you tweet something, you can use the
Reach protocol. And then on the other side of the equation, you'll have users that will
give you engagement and comment and like you and follow you. And we in the middle,
and those people, you'll reward them. So if I wanted to connect my wallet,
because I'm looking at the site right now, what would you recommend just a person who's a regular
ex-user, maybe into NFTs, into crypto, where would you start exploring? What would be your
recommendation? You have to onboard yourself. So it's pretty simple. You connect, so you go on
our Discord server. Once on the Discord, you have a channel called Connect Social. So you're just
going to connect your Twitter. We ask for the minimum Twitter permission. It's only a read
permission. And then you connect a wallet that, you know, I recommend you to connect what we call
a burner, which is like a new wallet, fresh, empty, that you're just going to use to either
create missions or to receive rewards. And then it's going to give you access to
all the channels, to all the Discord server, and then also going to give you access to the web app.
We also have a web app. And to scroll through either on the, it could be on the web app or
on the Discord, but to scroll through missions. So there are like two types of missions. The mission
that we call the premium missions, where people append like a bounty in this. So it could be like
anywhere from like 005 is up to, I mean, it's really, it's really whatever, like how much you want.
And then what's going to happen if you're, if you're, if you're, if you're going to engage
with those missions, you you'll be part of the raffle. And then at the end of the mission,
which is 24 hours, you'll, you'll, you know, you can be one of the 10 winners of this,
of this bounty. And then we also have those regular missions where you create those missions,
but you, the bounty is like the read stock. And so there is the point system,
you know, I don't want to get too much into details, but we, because it's more graphic
than anything else. But yeah, we, we, I think the beauty of, of this, the beauty of this, of
this project is we have, we have a lot of people that like spend hours and hours and hours on
Twitter and, and they never really got rewarded for it. So I think we're good. Like we, we,
what we call them, we think are true USPs that we're a quality engagement protocol.
Cause we are, we have like, you know, we have a couple of algorithm where we are going to,
if you, if you, the way you engage on a, what we call a mission, if you engage and you show
relevancy and effort and, and you're going to have way more chance to, to win the, the raffle.
And the second one is, is what we call the rich level. You know, if you, if to give an example,
if you, if you, you know, we, you'll have way more chance to win those raffles. If you are,
if you're a good account that we, we classify a good account when you're on board
through our algorithm, we're gonna, we have like, you know, we, we, we're looking at
how old your account is, how many followers you have. We have like a big, big, big sample of,
of a, of a, of a count in our database that we qualify as good accounts. So if you're followed
by those accounts, you reach level as, as, what's gonna, is gonna, is gonna increase. So
those two things, you know, we, we, we chose to make sense, right? When,
let's say you have like 15,000 followers and then you get a comment and retweet something,
you know, should be fair. You should, you should get more chance to, to, to win the raffle than someone
that just has like 500 followers and, and the account is like just three months old. And
we also have like requirements to not everybody can borrow the platform. You need to have a minimum
follower account and your account need to be at least, I think now it's, we've put it to three
months old. So, you know, and we, we, we put a lot of focus on the, on the quality of,
of the engagement people bring. We, you know, we don't want to have any bots on the app. We, we,
because the way the algorithm work on Twitter is, you know, you'd rather have
less engagement from good accounts than a lot of engagement from, from very average accounts
because the algorithm is going to even like, you know, even it's going to be negative for you,
for your, for your, for your tweets. Because people, we really give like,
we give a kick through the boost through the algorithm. When you, when you tweet something,
that's the, that's how we play. And that's how we, we make sure you're gonna, you're gonna, you know,
appear on the timeline on Twitter because at the moment you tweet, you, you use the rich
protocol and you, you create a mission with it and you'll see the, it gives you a strong boost.
So you get, you get the visibility you're looking for.
This is fascinating. And I wonder, you know, when you began this journey of creating reach,
what year was that you said? Cause I know you entered the space.
We create reach in August 23, um, five, uh, when was it four or five months ago?
Okay. So I'm curious because, you know, Twitter then turned, you know, changed to X
and all of these things shifted radically. I think you've, you know, like this is your business
and you've seen what has happened to the lack of engagement or the lack of, you know,
people being able to even, um, stay in touch or see like, there's so many friends that I have on
Twitter that I don't even see anymore, you know, because of the algorithm and, you know, whatever
they did with X. And I'm wondering because there's so many different things that has
changed and shifted as a founder, you, you know, you cared about moving into this area.
And I wonder, was there just one particular aha moment or something that stood out to you so
strongly that you wanted to create this that just kind of shaped it for you?
Yeah, for me, um, it was really, um, I remember I was in a, in a Napoli in, um,
end of July, uh, walking to, um, walking to a dinner and it was a lot like a 20,
15, 20 minutes walk. And, uh, I texted, um, now the person with the city of the business
said, Oh, let's catch up. And then he called me straight. You know, it's been a couple of
months and then, and then I'm like, look, you know, there is a strong, um, narrative.
Um, you know, AI is really like revamping and disrupting the way people engage.
I'm pretty sure he's also gonna, gonna disrupt crypto at some point. Um,
it's, but narrative is very strong even in crypto in the, at the time it was the trading bots,
you know, for those who know the, the, there is, um, they're, they're, they're, they're like a few
telegram bots, even discord bots for crypto trading that are still very successful. Um,
and then I said, um, you know, I was thinking that there is like also like a social phi.
So engagement AI, then we started, you know, talking with the,
and then, um, he called me the day after is like, yeah, I have a, I, I love the, the, the
bot narrative. I love the AI engagement narrative. Why don't we do, uh, uh, um, you know, uh, uh, a
social engagement bots. And then that's when we started like, uh, uh, you know, brainstorming and,
and, uh, he had like sort of, uh, a very first, very early version of, uh, what it is now, but, uh,
we launched break two, three weeks to have like a V1 that was really different. Cause we were, uh,
we were asking of writing permission on the Twitter API. So at the time you could like
interact, we would comment and retweet or like, or for you, um, which was way too, uh,
it became very viral in a week. We, we went from, uh, I don't know, like, uh, 500 transaction per day.
So interaction per day to, to, you know, in a week, like to 50,000, uh, which was way too,
it was too much because we were, uh, we had those writing permission that, that, that wouldn't,
you know, that, that, you know, that, that, that, that, that would, that would be very
valuable, but it would be, uh, it would be too much. We, we wouldn't give the control
to the user. So we reinvent that. But, but this moment was really, uh, you know, in the summer
in Italy, really like, like in a movie, you know, walking, uh, along the walking on the boardwalk and,
and, um, and, uh, those nights where, you know, you, I don't know, it's boom. It just happens.
So, but you know, I, I guess it's the, it's the, the result of being constantly
active in like the, the way pre-space constantly looking at the trends, looking at where the,
you know, what people are basically what, what, what are the, the, the, the cool things around?
What, what, what are people looking, you know, like really the trends, but also crypto wise
and market wise, where's the volume going? Where's like how people are, you know, I guess the mix,
the result of a lot of, a lot of those variables that I've been pretty active on Twitter for,
uh, I would say two years now. Um, so being around and, you know, uh, always like reading stuff and
I guess it helps a lot, but, but yeah, there was this one moment where, uh,
where, uh, I thought of like calling, uh, the CTO and, um, you know, I could have just like
gone to the, to the restaurant and then just like, you know, do something else. But at the time I had
the idea of, uh, you know, giving him a call and that's how I started.
I love hearing about the divine inspiration because it's always, you know, folks like you
where you're like, this is an idea. This is a problem that can be solved or, you know,
incentive that can be given to people that are spending time doing one or another, you know,
thing, this being social media, right? Which we spend so much of our lives on now.
And you mentioned something about trends and, you know, you, I'm, I'm assuming that you have
to stay on the leading edge of your field given what you're building and there are these trends
in this industry. Um, are there any that you're leaning into or leveraging at the moment with
get reach? Um, the good thing with get reaches that you really, you know, once you're on the
platform, you, you get really aware of, uh, what's going on on the market. Cause a lot of, uh,
obviously people are using it. Let's call it rich, but people are using rich
for the very important moment of the life of the project. Let's, let's put it that way,
because whenever you need like a push on like an important communication, which is sometimes,
you know, money time or sometimes, you know, so that's, we get to see a lot of, um, different
trends, whether it's in like what three, but we also have a lot of, uh, we see a strong trend in,
uh, in crypto gaming, we see a very strong trend on, uh, what we call the layer to the different
chain that they are going to, to gravitate around the Ethereum. We see a strong trend is in new
chains. We see a strong trend in, uh, a trading card, uh, manga that we have, uh, a lot of
e-commerce business that are using us. So, so, you know, it's, um, we see a lot of different
projects, um, getting, getting their, uh, the, the, the visibility they're looking for through
rich, but yeah, I think, I think, you know, we, we, a big, big part of, uh, our users are, um,
are like way pre oriented, but, uh, I think the gaming crypto gaming is a very strong trend for,
for 24, there's going to be a lot of new entrance, a lot of, uh, you know, even, even
big corporates that are like signing, uh, partnership with, uh, crypto, crypto,
crypto company to, to, I mean, it was a trend as well, two years ago, but now I think,
I think, you know, we, we, we, the gaming industry is, uh, I think something like $400 billion, uh,
um, dollar per year. So, you know, if you just, you know, it's, it's just 10% of that is, uh,
if it goes into crypto, it's, uh, and it's also this, you know, adrenaline. That's what, that's why,
that's why, uh, gaming is such a massive industry. This adrenaline that the game gives you,
whether it's like gambling or like pure gaming, because anyway, those games, they have like in
half purchases and, and, uh, and you, you know how it works, but whether it's this or, or more
gambling, it's, you know, for crypto mass adoption, you need to, to get the user who
and gaming is the, you know, it's the best way for that. So that's, we, we see a lot of those,
of this produce. We also, we also have a lot, a lot of artists, uh, one-to-one artists that are like
using the platform. Um, so it's, it's really, it's really, it's really diverse, um, in, um,
in terms of users, uh, people that like spend a lot of time on Twitter for them. It's,
you know, since I'm on Twitter, I've been, I've been building an account took me years and years and
years and I spent hours every day on this platform for what, you know, I'm making
the creator earning program gives you like, if you're a small account, like nothing
you should meet account, maybe 50 bucks per month. I mean, you know, it's really cool. So,
so it's a way for those people to get rewarded for, for having, you know,
and you know, they're like very small accounts. I mean, when I say very small account, I have like
less than 10,000 followers, but still are very, have a lot of influence on a, on a particular niche.
So, so, you know, those people, I think deserve as well, uh, to be rewarded for, for, for their time.
Yeah. I like what you're talking about too, because I think it also points to that,
you know, same with Instagram, there's like, you know, micro influencers. And I think that
most times they're more powerful, right? Because they actually don't have a bunch of bots following
them. They have real people and they can actually reach those real people and engage with them,
sell them products, or if it's like gaming, you know, turn them on to, you know, different types
of products and, you know, whatever given industry they're in. So it's, it is really
fascinating when you sort of start to really dig deep into all of these areas and you know,
just kind of pivoting back to you as a founder and a leader in this field, I wanted to touch on some
other areas too. Like I know there are web two and web three founders in the audience. And I
wonder if you might share some of the challenges that you've been facing as you've been building
you know, web two, web three, right? And what I would call like, you know, some of your web woes and
what's been the strategy that you're using when facing these challenges as a founder?
I think the number one challenge is the project to take off. When I say take off is
you want potential users to identify value in what you're building.
I lost you there for a second.
Can you throw up a heart if you can hear me?
Okay, you can hear me. I think more. I think you might be rubbed.
All right, guys, just hang tight. I'm going to message him.
All right, I think we're going to bring him back up again.
So while we're waiting, you guys can check out the pin tweets.
Or sorry, they're not tweets. We're on X now. You can check out the Xbox.
There's Sarah down there in the audience. We've got a project going right now with Nifty Kit and
Base called Base Diamonds. So if you guys want to check that out, mint for free. And please
definitely follow Reach and follow La Moore and learn more about what they are building because
it's very, very cool. They were on another show that a lot of us in here listened to.
And it's really cool, very interesting. And I started digging into it because I knew we
were going to be talking to them on the show today. And it's pretty impressive and also like
gets me thinking more about like, you know, the engagement woes, I guess you would say.
Let me see if we can get him back up here again.
All right. You are connected. Are you back?
Yeah, I don't know what happened.
Yeah, it was like you were you're right in the middle. I was just asking you about,
you know, what you're facing as challenges as a family.
No, I was just, you know, I think that to take off and to turn like a product or service into
a business, basically, you need to you need to you want the behavior of your users to be
you want them to repeat the behavior of using your what you're setting or what the service you're
providing. And, you know, for this to take off, it takes so much time because you start from zero,
right? Even though you have the product, you have the service, everything is ready.
But still, you need to you need to the blood of the business is the activity. And for this to
take off, it's a struggle. It's a fact. You have to, you know, the small, really small thing,
really, it's almost as if you're asking those people for a favor to, you know, you try,
please try it. Even as I was saying, even if they try it, you want them to repeat it. And I guess
it's you need to put the hours you need to have conviction about what you're building,
you need to think bigger what it could look like on the mid to longer term and have the convictions
because if you, you know, you could be that you probably project or business is incredible. But if
you issue, you know, if it doesn't take off, if it doesn't take off, we no one will ever know. So
I think persistence, feedback, always getting feedback and maybe, you know, maybe it's not
the right thing for the right, you know, for the right market and it's not the right timing.
So you, you know, you don't waste time and you move on. And if the feedback is good,
but there are some things that you can improve and you, you know, trial and error is the,
there is no, I don't think there is any other way around that.
Are you testing anything right now or any alpha that you can share with us?
In the alpha, I think we, the alpha is that we, okay, I can, I can say that we're partnering
up with the, it's not signed yet, but it's, it's in good progress with a very large web two marketing
company. Well, that's amazing. I love that little piece of information. Yeah, yeah, yeah. It's,
it's good to know. Web two and web three, hand in hand. No, it's, we, we like to see this because
it means that there's more, I mean, the, the, the, the, the big corporate are, are, you know,
are ready to dedicate more budget into, uh, into web free and they, they take,
they take the web free space more seriously because they, they, they see a future in it.
Yeah, it is pretty interesting. I've been talking to some, you know,
creative directors and producers that work in agencies lately and a lot of the talk
is about, you know, expanding their business into web three, you know, specifically with
like the metaverse and, and also with AI. And I'm like, oh, that's so interesting because a few
years, just maybe even like one or two years ago, that wasn't something that people were
actively discussing. That was like something, this like unknown thing that people were, you know,
maybe exploring in web three. And, you know, that was very much attached to sort of like the
NFT craze like during the pandemic. So it's really nice to see people sort of circling back
and figuring out ways in which they can work with and within web three, you know, with their,
you know, web two businesses. And I just, you know, I personally think that's the future. And I know
like what you're working into is, is implementing these, you know, same ideas of integration.
So I know that you touched on your mission and vision a lot. And I love if you could share
beyond, you know, what you built, like what you as a founder, you think is important to be thinking
about when you're planning for and looking ahead, like maybe two or three years from now,
because the landscape shifts so much here on these apps. And like, I frankly, like I'm shocked
that X is still even here, like Twitter was here for so long, and you know, now it's shifted
into X, but it's outlived a lot of other apps. So I wondered like how you think about the future,
maybe two, three years, and what you think the important elements are that you're choosing to
focus on? Yeah, so we, as I said at the beginning, we, we, we on Twitter, you know, we, we, we use the
Twitter API to build our business. Because we, we tackled Twitter, but we're gonna integrate into
TikTok into Meta into, I mean, all our goal is to basically replicate the model
into as many social media as possible. And create this, you know, massive media buying platform,
where, you know, you come as a, as a, as a company that needs, you know, to promote something
basically, and you, you, you know, you, you amplify your engagement, choosing reach, no matter,
you know, it could be X, it could be Snapchat, it could be as I said, TikTok, you'll be able to,
to, to, to broadcasts from reach to, to all the socials.
That's really cool. I mean, also, it's just my dream to have everything under one
umbrella, I think. That's other people's dreams, too, in this room. And then some people are like,
no, I like it separate. So, but to have the option to do that is really, really cool. And
I want to take a moment and because I feel like there's so many cool things with reach,
if anybody does have any questions and wants to hop up, now would be the time to request,
because I just have like one or two more things that I want to ask you before we wrap up the space.
So if you do have a question for law more about reach and about what they are building,
now's the time to request. Okay, got one request here. Let me just add to person.
Yeah, so if you have a question about reach,
welcome to the stage. If you have a question, please go ahead, keep it clean.
I don't know you, you follow me now, but go ahead. Hey, just his DP. We just from way through.
Okay, okay. I was just, I was like gently troll vetting. So yes, hi. Yeah, no, it's cool. So
nice to hear your voice. Yes, thank you, Dan. Thank you for letting me up on stage. So I just
wanted to come up and kind of just give, give praise to get reached team. I have ever since gift
kind of red pill me into the application, I have become a somewhat of a get reached maxi.
The team is is awesome. I actually I did a few posts, and you know, the team is so awesome,
and they believe in their product so much. They actually you know, boosted my boosted my post with
me just just writing like a deep dive right up on them, you know, with a without any, without any
ask or request. And honestly, like the idea is so genius, it works so well. Like if you look,
I kind of left my post in your comments of the deep dive that I did on them, or the write up that
I did, and the engagement, it really is authentic engagement. Like, I mean, it's a no brainer,
like I the ideas is is simple, but it's genius at the same time. You know, it's one of those ideas
was like, Dan, why didn't I think of that? But you know, I just wanted to come up on stage and,
you know, say thank you to to the to the team and give praise to the app and you know,
endorse it as well. I've become pretty much them that whole ambassador for them. And so,
you know, I appreciate it. Thanks a lot for really appreciate your deep dive was really
spot on. And, and yeah, we like to, I think the, you know, we don't want to over complicate things,
even though there is a pretty complex script running 24 seven, plugged on the Twitter API and in the
in the near future, other other socials, but we want to we want to keep it simple, stupid,
you know, we want to we call it a kiss. We keep it simple, stupid, so we don't over complicate it.
Thank you very much for for your deep dive. It was really, we really appreciate it.
It was spot on. You know, you, you, you identify some, some strengths, but also some weaknesses.
And, you know, it was really spot on, on the weaknesses, because those are the areas
that we're working on the most. But, but it's, we really appreciate it. Your name is Dayton,
Dayton. Where are you from? Dayton, Dayton, but you know, the people in the space call me DP,
but yeah, my name is Dayton. DP. Where are you based? So I am based in Atlanta. I'm based in
Atlanta. So, you know, I've been a web through research about trade. I've actually, I worked
with a, I don't know if you're familiar with the channel Elio Trades on YouTube. I worked there for
about a year. Yeah, I was one of the kind, well, one of the researchers there from 2021 to 2022.
Before now, I've been in the space since 2017. And, and right now, you know, I'm really excited
because now we're starting to see actual product come to market and people find product market fit
like with, you know, that's why I'm so excited about get reached. Because like I said, in the
article, you all aren't trying to reinvent the wheel or compete with a lot of the, the social
media space, a lot of social media platforms that already exist. You all instead, you know,
saw a line to add utility. And it's perfect because everybody's trying to figure out like,
how do I get engagement? You know, you've had people that have, you know, 2,500 posts on
Twitter and they still can't get any type of quality engagement. So, you know, I just think
that what you all did was so, was so clever. And the way you incentivize people to actually go
and give real engagement. It, it does two things, in my opinion. Number one, it makes people
actually pay attention to what it is that they're engaging with because they have to give
quality responses. And then number two, it actually makes people boost things that they
actually want people to see. So they put more effort into their posts because you know,
you don't want to go and spend 0.05 ETH on a post. And, you know, it's just basically,
you know, some people come up with funny posts or shit posting, as we call it in the space.
But for the most part, you know, a lot of these campaigns that you see are things that
people really care about and want to get out to the, to the general public.
Yeah. And, you know, when we built this, we thought we always had in mind and it was
still have in mind that, you know, what's the alternative, you know, you, you, you
on that side of the equation where you, you are the, you know, you want to pay and you want to get
engagement. And then you look at, you know, what's the alternative? What are you going to do? Are
you going to run a Twitter ads campaign that's going to be very not organic and you'll get some
very weird comments that are not relevant at all. Are you going to do like this pseudo influencer
sort of model where you, you pay like some accounts that have like a hundred K followers
and they do two retweets and, but then what else, you know, so we, we, and then we, you know,
when we started building it, there was a big hype, I'm sure, you know, around something
called friend tech, you know, I'm sure you all know. And then, you know, I was an early user
of friend tech, but you know, for us, you know, it was not sustainable. You're basically turning
a Twitter account into a sheet coin to have access to a one-to-one, like basically GMS to, to,
to some people, but you know, in the long run, is it going to work? Like they made a
sheet load of money. They made like close to $40 million in trading, in like, in like trading fees
when people were like paying and selling the keys. And we were like in the, in the, in the shadow
building slowly and, and, and, you know, making, keeping it simple and, you know, it's all about
the balance because we, we, we remove a lot of accounts on a weekly basis, accounts that,
you know, get like a warning or two. And then when they, you know, they're going to comment
like LFG or just, you know, there is no value add. So you'd rather not comment at all. Sometimes
some accounts are really not relevant with, with the post. So we also give one or two warnings.
But yeah, it's all about the, you know, the quality of the engagement. We analyze the Twitter
algorithm and the way it push tweets through the timeline in, in very, very detailed and,
and for now, you know, it's just a matter of the key focus for, for us is like, grow the user base,
grow the user base and, and, and, and bring more, bring more people willing to, to, to, to, to pay
the, it should come from the users first. It's always the chicken or the eggs, you know,
where you, you know, but we bring more users and, and, and, you know, good users as well.
Users, which should, you know, the network effect and improve the overall engagement of
anyone doing a rich mission. So, so thanks for that. For deep dive, it was, it was really,
really, really well put. I picked it out of top TP. Thank you for sharing that. So if anybody wants
to check it out, just bookmark that for the deep dive. I'm definitely going to check that out.
Thank you. Yeah. And thank, and thank you for having me up and, and thank you again. And,
and check, and the more you get a chance, check your, check your DM. I saw that you were,
I heard you talking about web three gaming and I had a few ideas there. And you know,
the great thing about the platform and what you all are doing is that it actually transcends
web three. This is a very useful tool for mainstream, for the mainstream audience as well,
but you know, that's all I wanted to say. I don't want to take up too much time. But thank you again
to, to you, Jessica, and if the kid and, and thank you again to the get rich team,
to get rich team forward to what you all roll out. Thank you.
Amazing. Thank you. Thanks for coming up. We're going to wrap up in a little bit. And
I do have one last question for you. And that would be, again, like, I know that there,
there's a lot of creators and builders in the, in these spaces, especially, you know,
being here in a space with nifty kit. I wonder if you would offer some advice for founders or
aspiring founders. Right now, a lot of people are experimenting in building and in, in,
in many different genres too. So like what the founder looks like has shifted drastically to
if you've spent more than a year or maybe like a few months in web three. So any advice
or words of wisdom for people that are aspiring founders or founders themselves?
No, I think my, you know, I'm, I'm, I'm learning every day. And that's what really is exciting about
being an entrepreneur. But I think the, the thing I'm, I've learned is you, you know, really
surround yourself with the people that don't really first, like,
with surround yourself with people that have like other skills than you.
And, and yeah, people that bring value, because you'd rather, you know,
you'd rather, I think a lot of people want to want to keep like, you know, keep it for themselves.
And, and, and, you know, I think you, if you want to think big, you need to, you need to be,
you know, put your ego on the side and, and rather, you know, have like a much bigger,
much smaller share of, of a much, much bigger cake, if I can say it that way. But
I think, I think surrounding yourself with the, the, the good people that also,
you know, have the good skills, but also the convictions around and love the idea and, and,
and really want to, you know, if you align on, on how big and the potential and the, and,
you know, surrounding yourself with it, it's very difficult if you, you know, if you,
and also, you know, it's very difficult to, you know, have someone available for launching a
business at that time, you know, it's a, it's a question of timing as well. So, so to have all,
everything aligned is a, takes some luck, but takes also some, you know, you can,
if you have very strong convictions, you, you can, you can, people can, can buy into it and,
and they'll follow you. But, but yes, surround, surround yourself and, and, and believe in your
convictions. That's really good advice. And I think it shows even in the way, you know,
what the feedback DP was giving using get reach and using, you know, reach to, you know, to have
somebody come up and give a testimonial like that, I think is a strong indication of like
what you guys have been building in your integrity. So that's really, really exciting.
So just to remind people to please follow the reach account and follow the more and check out
also what DP threw up here on the deep dive on, on reach and, and yeah, and try it out. Right. I
mean, that's, that's the whole idea. And, and, and throw them some feedback, right? You want
more feedback so you can make this, you know, better and stronger and cooler for everybody using
it. So this, that was really cool to learn more about the product today and the platform and how
people are using it. And I had somebody, I don't know if they're in the room, but somebody had
commented when this room was posted, which was like a few weeks ago, they were like, oh, can't
wait to hear, you know, where get reach is going to be by the time this room is. So I really
appreciate you also dropping that web two, web three alpha earlier, because I'm going to
definitely be following you guys to see how you're building. So, but with that, we're going to be
wrapping up here. But before we do, I just want to again, remind everyone to follow our guest today,
follow reach today. And also don't forget that nifty kit and base have a mint happening right now
by Sarah script, who's the artist on the project. So definitely check that out. And yeah, thank you
again, the more in any last word before we part know if you you know, I'll be I'll be in NFT
Paris in a month, if you ever if you happen to come or if you're in London, and you know,
feel free to DM. Jessica was really, really delighted. It was it was very cool to always,
you know, I do a lot of those spaces because I like to, I like to talk about it. And also I like
the, you know, I like the feedback and you were that then thanks for organizing this he was,
he was really cool and looking forward to to to staying in touch.
Yes, definitely. So yeah, anybody that's going to NFT Paris to look out for them. So I'm going
to go ahead and wrap it up here. Thanks again, everybody that joined us today and definitely
follow reach follow nifty kit. And if you are a creator, please be in touch. Check out the pins
up above and you can learn more about nifty kit, you can learn more about reach. And if you are
clicking into nifty kit, hit me up, we can help you launch your next NFT project. And again,
we host spaces every week. So follow nifty kit and put us on notifications so you don't miss out.
And with that, I'm going to play us out. Have a great day, everybody. Thank you so much
for tuning in. Thank you, Jessica. Have a beautiful day. Bye bye.