Hello, hope everyone's going well, give a couple minutes, sorry it's for the late start.
I don't know, spaces are just being a little weird.
I don't know, UV or Brian, if you guys have better music than this, I chose like the journey
option. It started to hurt my ears hearing it over and over again, so I felt bad for you guys.
I have some come along with Nippy fired up. Yeah, let's drop that, let's drop that, that's good.
Look, Nippy's the magnet for me, she's been having this,
Kitty's who's having for snacking, the savage, for trouble, she's mad at the talent,
she got it so massive for breaking and scratching, and this, they go smacking and whacking.
So if you don't see her snacking or reading or laughing or singing or dancing,
then she probably napping, that's the PUC, turn it up and sing it with me.
Come along with Nippy, come along with Nippy, come along with Nippy, come along with Nippy,
feel alone with Nippy in her favorite book, sing along with Nippy in your baddest look,
play along with Nippy in the cozy look, yeah, let's go.
One thing to establish ability to balance, the days that you have it,
on the heads you'll manage, the days once lavish, I'll play real with salmon, I'm on planning,
sign in the attic, it's Nippy who's crafted, the proof that suspense has picked out some
plus cats and friends for the most, and some rappers don't believe me, when I say Nippy's
the kitty who's happy to be, friends with you and me, friends with you and me, come along with Nippy,
come, come, come along with Nippy, come along with Nippy, come, come along with Nippy,
feel alone with Nippy in her favorite book, sing along with Nippy in your baddest look,
feel alone with Nippy in the cozy look, yeah, let's go. Listen, I'm glad that we had this chat,
this is my depression and the split splat, she's just a kitty learning to become a cat,
and hey, there's nothing wrong with that, yeah, let's go.
I love that finish, it's just like super clean, kind of just tells a story all at once,
appreciate everyone, everyone can hear me okay, I think it's pretty good, very good,
so appreciate everyone coming in today, and for all the excitement that's happening around
Friendsville, you know, we have a few different kind of activities this week, and so just want
to kind of set the stage for the purpose of tonight, to kind of review what was posted,
what's pinned to the top of the space here, make sure to retweet and get the space out there,
because I do think we have some excellent developments for the space as a whole,
for our community and potentially a new entrance into what we're building,
but the purpose here is kind of to do a voiceover, you know, obviously we posted this really,
I got really into threads lately, if you haven't noticed, I don't know, they seem to have a little
bit more reach, and the kind of walk through the thread kind of explained and contextualized and
voiceover, I'll ping it later, but in minor updates, there's a little AMA button, I'll
obviously see who the question is coming from, but instead of like a long threaded AMA channel,
you can just submit any question you want, on Friday we'll have an AMA, where, you know,
we'll basically get together and I can get through specifics that come through.
Cool, I don't know, Yuvi, you want to say anything?
And then we got coffee, we tried to change his PFP, but it's under review.
It's okay, luckily he has three strikes, so this is just one of three, he'll be okay,
hopefully. Now I'm super excited to be here, you know, I think what you're going to be talking
about is really, you know, refreshing and something exciting in you, so I'm really excited to
have everyone kind of, you know, get into the news, dig deeper, and you know, just kind of go from there.
Perfect, perfect. All right, let me get started. So just a little background, any new eyeballs that
are possibly here. You know, I started in this space very much as a community member before
founder. It's been around since, you know, late 2021, and then, you know, really started communicating
that I was going to start a project in April, and then we minted NIPI around September of 2022.
We've been at the game, if you will, for the last 18 months, been through a lot of roller coaster
rides together, and now I think it's important to set the stage that this plan that has been
announced, what we've been under, you know, over the last four, eight weeks, you know, has come
together through the lens, not as me as a founder and what that means, you know, what it all means
to me, but for you as holders, and who have put trust and faith into me, and I just thought it
was important to kind of start off there, you know, the resilience of this community over many
roller coaster rides throughout 2023. You had my back when I had personal issues late last quarter
with us losing my wife's grandmother and father within five months. You had my back when I got
swims so hopped earlier this year, and so, you know, it is my objective to deliver incredible
value for earning this respect from you over the last 18 months, so just again, you know, I appreciate
that. For those that don't know who I am, I think it's like slide 17 that I get fully docked, but
you know, Steve, I go by the handle, Chase Ryan. Chase happens to be my rambunctious
seven-year-old son, and I created that wallet in 21. I was like, oh, let me go out there and build
gem wealth for him. And, you know, in terms of IRL, you know, I'm a partner in a global digital
consultancy where I basically tell C-suite of Fortune 1000 companies how to approach their
business, their market, their digital experiences, and, you know, I'm 37, probably a vet for the
space, two kids, and we've poured a lot of our heart and soul into what we've been building
here, and so I'm super excited to kind of walk through it. When we, you know, when we first
minted Nippy back in September 2022, we had this novel idea of mapping the NFTs to physical
products, which is why it's only, you know, it's not a 10,000 piece collection. That was also deep
in the bear. It was also a mint of .02 to .03, you know, depending on what whitelist you were on.
And, you know, the whole idea around Nippy at Mint was we wanted to build the largest tokenized
children's book series for those that are parents in the space. If you've heard of Pete the Cat,
Dr. Seuss, these were, you know, children's franchises that we were, you know, talking to
our holders about, hey, Pete the Cat has been, you know, an active IP as a children's franchise
for 10, 12 years, and they've done, you know, they moved 88 million units in terms of their
book product. And that was what we were striving for. And right after Mint, you know, we focused
on the great thing about the children's books is it was during a time where everyone was promising
the next and best metaverse. You know, no one understood the gravity of like building that
type of game and what it took from a fund's perspective. And, you know, we all know that
story. I want to go into it. And so what I love about children's books is it was something I knew
all 100% we could deliver on. And that's what we set out to do. And by December 7th, we launched
our first three books. They went to first like a drop to our holders and just like every project
that drops a product to their holders that does well, but just kind of prove out the model, right?
And those that were mapped to books one, two, and three were AirDrop USDC. And we rolled into
our next quarter and we dumped a lot of money into advertising. We opened up on Amazon. We were
selling books on Amazon. We had our own website, friendsville.co. Still very much operational
right now. Feel free to buy books. And it was great. It hit our apex on all levels, right?
We were making money selling books. The whole idea was, you know, books could spread out
incredibly fast. Every one of us that has kids in this room has, you know, your container,
a bookcase, a bookshelf, you know, they have books. And, yeah, these titles like Dr. Seuss,
I mean, they've been selling books for 20,
year. I was starting to get worried. Yeah, I was, I was, I saw nobody was saying anything
discord. So I thought, oh, baby, it's just me. Okay, it looks like he dropped down.
All right, one second, we should be back up.
All right. I'm just gonna switch to the mean hippie. I had like both front. It seems like
I was getting rugged on my, on my computer. Where'd you lose me?
Where, where, uh, where did I break out?
well, what was the last, oh my gosh, no, I'm, no, I'm a black guy.
He spoke about the collection, he spoke about, um,
right. Do you have the exact exact?
I just remember you were saying like, yeah, everyone has books, 20 something.
Right. That there, that we were, you know, available over, um, over across your channels.
Okay, perfect. Yeah. So anyways, point being, everyone in this space probably has books in the
room. And so that was originally the objective. Um, where, where, where we pulled back though,
is, you know, February of, uh, 2023, you know, where, where, when, when blur dropped and,
and there was just, you know, the whole idea of Nippy and what we were doing
was using NFTs and the technology and that idea that we, we can collect royalties on the, on,
on these licenses, right? Like this basically did to earn profit sharing. And so, uh, as Apex,
you know, when we sold all our books, we basically made no money. It was a lost leader. The whole
idea was that it would get the name out there that eventually we would pull people in, uh,
where we made money was on the trading royalties. Um, and in hindsight, you know, you look at 2023,
uh, you know, we did whatever 600, 650 East, like, you know, it should have been like $400,000 for
the project, you know? And so while I get the whole other side of it for those projects that
minted and did absolutely nothing and are making money off the royalties for us, it was kind of
detrimental. And it was around July timeframe where I kind of, um, announced to our treasury,
which is kind of like a core piece of our foundation. Uh, you know, this is a problem
that we're working on and trying to figure out, you know, but throughout all of 2023,
what we did do is when that hit, you know, we said, let's drop $25,000 into advertising and,
and push books, right? And Q one, we still, you know, we sold another 2,500 books to the general
public, right? Um, it's through those channels and we rewarded holders and said, you know, look,
one thing for certain, you know, when you look at who's behind this business, who's behind this
project, um, you, you have, uh, four, four people that are, you know, adults that run very successful
web two companies. And, uh, you're just really passionate about building in this emerging,
you know, emerging space. So anyways, I'm rambling a little bit, but I'm going to dive into it.
Um, so, you know, if you're kind of following along, I'm just going to kind of go through the
thread, um, and, uh, kind of walk through, you know, kind of each, each section of the thread,
right? And so, you know, friendsville, you know, we represent a children's education,
edutainment company. Um, and, you know, I recognize really quickly, um,
I recognize really quickly, uh, that, you know, through my enjoyment in this space was a lot had
to do with like bonding with my, my oldest, you know, back in the day in 21, I would dream about
owning, you know, what coffee owns, what eight well owns here. And, you know, at that time, uh,
there were, you know, a hundred, a hundred each, if you will. Uh, and we were just like window
shop, like, uh, he would make funny noises kind of, you know, and so I always bonded over this
space with, with my child. And, uh, it was around that also that July timeframe where, uh, he started
getting really into Minecraft. Um, and my kind of like come to moment on the personal side was when
he came to me and he was like, dad, you know, I, um, I want, you know, how do I get these Minecraft
coins? And, uh, I was like, I don't know, something like, uh, I could buy them for you. And he was
like, Oh, can you do that? I was like, no, you know, but you can earn them. Right. Um, and he's
like, well, how, you know, and then we, I, you know, I created a chart for him for, for basic,
you know, chores and activities, clean the bedroom, clean the playroom, do your homework,
25 points here. And you know, but the important lesson was he natively understood this concept
of digital currency, you know, before he, he hasn't, if I give him a $10 bill, he doesn't know
what to do with that. But if I give him a thousand Minecraft coins, he will spend, you know, an hour
going through the marketplace inside Minecraft, like looking at the skins, like, uh, and it was,
it was really a groundbreaking experience for me because, you know, he gave us a lot of trouble
with that, with the cleanup side, you know, he started getting into math because he can do his
Minecraft coin points. Right. Um, and you know, there, there's this battle though, for parents,
uh, over, over screen time, right? Cause he, he would, you know, he's getting really into Minecraft.
Now, if we fast forward to around October timeframe of 2023, uh, he comes up to me and he's like,
dad, check out this new game Minecraft. And he found his way into the world of servers,
you know, in Minecraft, basically not, not a single like kind of building experience where
he's building houses and being creative. It was basically Fortnite in Minecraft. Uh, you know,
and to me that wasn't, I was like, ah, I don't know, really, you know, I don't know about that.
And then like two weeks later he started watching, I caught him watching because I guess Minecraft
serving you YouTube content. Now kind of like, um, you know, that, that, that, that picture
in picture experience where they're just watching the other person play the game. I was like, well,
I mean, if you're going to play, like play the game, like, you know, why are you watching this
little person? And this became like a constant battle. Um, cause that content is pulling them
in as attracting them. Uh, and you know, he's very open about kind of his feelings and you know,
how, and so he's like, I like that content cause it shows me how to do things. It shows me how,
you know, like, like cool ways to basically be rewarded in Minecraft. And, and so, you know,
this whole idea kind of, you know, stems from my own personal experiences as a parent, um,
challenges and people I've talked to as parents, for those that are parents, we know there's
constantly battle over screen time. Statistically speaking, it's a massive issue. It's only going
to grow. Technology is engraved in society now. We're on it every day. Everyone's on it right now.
Um, and, and at the end of the day, uh, we know we can't live without it. We know it's important
for them to learn it, but we also know as parents, like we're tired. Like, you know,
I work all day. I also do web three. I, you know, my wife, my wife's taking care of the household.
She tutors, you know, we don't want to also provide that like overshadowing, uh, you know,
parental control, helicopter type of parenting type of like, you know, experience. But when you
think about us as kids, you know, we didn't have this level of access to information in the world.
And so this is a huge battle. Um, you know, I don't really have to read off the statistics, but
we started to think, you know, what if there was a platform, you know, what if the problem
was able to become the solution? Because we can't fix screen time. It's a, it's a, it's going to
happen. Um, but what we can do is build experiences that parents could trust, right? That they could
know if you know, it's almost like this got the certain label on it. You know, it's of good
quality, right? If it's got, it's almost that, that brand culture in that way of what if the
problem became a solution and parents that are seeking trustworthy, you know, platforms that
also educate, they also entertain, uh, what could that offer? Right. And when you think about our
IP, because we, you know, we have this little bit of this competitive advantage of because we wanted
to do a children's book series from the very beginning, our art is cute, right? Um, there's
not those traditional web three, uh, traits within our art. Some of it, you know, we have some of it,
but a lot of it's kind of original traits that we've kind of thought of through the lens of a child.
And, um, it's perfect IP for, for children, right? Uh, and, and so ultimately trying to
create this mission, uh, that, you know, we're fostering this level of connection,
like the experience that I love as a parent is when on Saturday mornings and you know, I've,
I've scheduled it for Saturday mornings to, to give him his allowance, quote unquote,
his Minecraft coins. Uh, and you know, he, he gives me an hour of some relaxation finally. Uh,
and, and at the same point in time, he tells me what he's buying, right? And like, he just like
kind of window shops and he finally makes a decision. He's super excited. He gets involved
in it and there's a connection there. And I wanted to build a kind of a scalable system around that
connection. Um, and you know, it's this idea of rewarding this family learning experience. And so
thinking through that, um, at the same point in time, having that introspective of what we've
been doing at friendsville for the last 18 months, one thing is for certain outside of books,
we've invested and we've produced so much content, you know, there's unreleased content is so much
content and it's out of control. So we have five, many episodes. Uh, we invested in buying mini
casual games that we're going to bring into our IP. Um, we obviously have our books, uh, you know,
book seven is still rolling out. So that's new IP. Uh, and, and we have all these stories
and these narratives and, and it kind of paved the way of how do I connect it all? Like, how do I
leverage it all? And, um, yes, when, when, when we acquired bean bag friends about a year ago,
one thing that we knew we wanted to do from the onset was, uh, pull that into our narrative.
Um, and, and so thinking through that and thinking through that lens, you know,
we thought through a very interesting content format. You know, if you think about maybe even
when you were younger, you know, maybe you watched Barney, you know, blues clues, Nickelodeon,
any of these children, you know, franchises, there was always, you know, that, that, that,
that, that experience with, uh, with the episode of the content that's playing on TV and it's,
uh, you know, do you see the mailbox and, you know, there's a pause, right? Because
what the producers want is the child to kind of blur it out out loud, like, yeah,
right over there. Right. And usually they have that voiceover that goes like, yeah,
right over there. And what they're invoking is this reaction, this, uh, this, this interaction.
And I started to think through, I was like, uh, right before I got SIM swapped, I made a post
about Sesame street. And, and one thing Sesame street has done extremely well to be able to
produce almost 300 plus episodes of content is build out a repeatable framework. So every episode,
you got your sunny day song, you've got, then your thematic that gets dropped, be it feelings,
be it today is the letter a, uh, you know, or whatever that, whatever that kind of sticking
the ground for the episode's going to be. And then the framework is the same over and over
again, right? You know, Elmo comes on, sings a song. If it's letter a, he's singing about,
you know, apples. He goes to the food store, uh, that scene where you have the two, uh, you know,
real action guys engaging with the, with the puppet. And he goes and buys applesauce. Then
Adele pops in because she's a celebrity with, with, you know, the letter a and, and, you know,
there's this repeatable framework that they can keep going on and building that scale.
And, uh, you know, very similar with that clues example, whereas the mailbox, like they invoke,
they try to invoke interaction. Then, you know, I, I started seeing, you know, you might have
experienced this as well, but my, you know, going again through the lines of my child, uh,
he was watching something on Netflix and it was basically, I don't know if you guys remember
those, like choose your own adventure books where, you know, you had this story and depending on,
you got to a point where it said basically go to page 40 or going to page 88, you know,
and you basically had two different paths. And, uh, there was a show that basically did that,
right? Um, and so Netflix is starting to explore this form of interactive content on top of that.
They now offer games inside Netflix. So you look at where entertainment's going
in terms of those platforms. You've got YouTube kids, right? You know, they are trying to carve
out this niche that we are basically attacking, but from a parental, like from, from, from my
perspective as a parents, and you know, this is an opinion, this isn't a factor of statistic,
but they're doing a very poor job, right? Uh, there is still very inappropriate content that
sits on YouTube kids, um, or suggestive contents. Uh, if they're just on regular YouTube, uh, you
know, my son, like, you know, he's learning how to type on, he can query whatever he wants to query,
but like he doesn't understand the context of the word. So, you know, he, he got into this
whole thing of watching animals on YouTube. And one day I come down and, you know, grab a cup
of coffee and see him on his iPad. And I'm like, you know, you're watching man. And, uh, you know,
it's basically coyotes disemboweling, like another animal. Cause that's basically the way they attack
their prey. You know, it's, he has this educational and it's crazy that YouTube has that content,
but he's able to access it. Right. And yeah, I don't even know the keywords, the suggestive
things in parental controls that I would have to do to restrict that type of content. So going back
to that trustworthy kind of platform, um, what we wanted to do is build this unique learn to earn
experience. We've always talked about this, you know, over the many years, uh, many years, many
months. And, um, we want to build this repeatable kind of episode driven content that is interactive.
Um, that delights and educates has that kind of stake in the ground thematic, be it letters,
be it themes, like I want to fit in, you know, making friends. Uh, and, and as the kid is
engaging with each one of those segments, think sesame street, they are being rewarded with
tickets, right? Think Dave and busters, Chuckie cheese, you know, one thing going back to that
experience of my seven year old of that joy of him shopping and having his own kind of financial
literacy, you know, from my view, I was like, dude, you know, like I can start talking to you in
mine coin, you know, Minecraft coin. And, um, you would understand that, you know, versus me,
us like walking around targeting him, showing me like, you know, $120 toy and me being like,
that's ridiculous. Stop it. Um, so, you know, if I was like, that's 120,000 Minecraft coins,
you'd be like, Oh, wow, it's really expensive. Like he would fully understand that. And so,
you know, the whole idea of where we're going is to, you know, approach not only
this promise to kind of redefine screen time for children, but this also represents a unique,
you know, scalable opportunity. Um, in this market that's been booming, you know,
what was deem edutainment and it's fairly newer in industrial term, you know, industry term,
really started to elevate through the years of COVID. Um, you know, all schools got shut down.
Everyone's at home. Those that are parents know the zoom teaching was absolutely horrific.
I just remember the first three days after everyone shut home, there was like a zoom,
you know, class, it was just an hour and he was like three at the time. And it was just
out of control. And so why this is going to work, we take the experiences that we see from gaming,
we take the experiences that we see from education, we take the experiences that we see from kind of
arcade style, like Dave and busters, and we pour that all into one singular content format,
leveraging IP from, from the stuff that we own stuff that we created, uh, and, and deliver
mechanisms of, of social validation, things like leaderboards, streaks, right? Little things that,
that make the kid feel good. At the end of the day, we all know we strive for instant gratification.
We as DGN strive for instant gratification. You buy an NFT, you want to go three X like within
minutes. Uh, so do our kids, right? It's not NFTs, but you know, they, they, they want that quick,
you know, they need that feedback. They strive for that feedback. And then you got
learning reinforcement, right? Going back to that framework of Sesame street, which has been proven
and delivered upon, you know, we talk about, we always talk about derivatives in our space,
but if you look at some of the kind of the Mr. Rogers Sesame street, some of these core
children's franchises, everything else is just a derivative off their framework. Blippi is a
derivative off that framework, right? He goes to a location, he sits and talks about, he has these
different segments. Um, and, and, and so then you layer on top basically for kids, airdrops,
right? Like the reward mechanism, they complete the segment, they get rewarded, um, and pulling
it all together. We, we have this super strong belief that we're going to be able to attract,
we're going to be able to retain, uh, and engage these children, give them this sense of, um, being
able to quote unquote shop and, and, and find, you know, what, what they want, you know, and
it's physical, it could be, you know, there's many different options in that idea of redemption.
You know, when you think about like a Dave and Buster's kind of arcade redemption, um, table,
um, kind of going, you know, I'm like somewhere in the middle of like the, the thread, but one of
the things that I noticed was over time we've created a lot of complexity in what we were doing,
you know, everything was kind of still in the same line of build this like remarkable
children's franchise, but by design, you know, what, what started to happen is we created
fragmentation within our own community, you know, and, and we'll go into this more and more
tomorrow and then we'll have the MMA on Friday. But the idea of having this singular product
lifestyle, the singular focus, when you think about people that, you know, potentially been
on board into our community of popping into discord and it's like, Hey, you know, I'm interested
in buying X, you know, people can throw them in multiple different ways. Oh, you can go to,
you know, friendsville.co go buy books. So obviously you can buy the NFT if you want,
or, you know, if you can't afford that, you can go over here and it created a very fragmented
onboarding experience in the web three side. Um, and then on the web two side, this, this lack of
purpose, like we were just a brand that had children's books, right? You know, now cementing
the ground, we have purpose. We're changing the idea of screen time where we're attacking
the entertainment market, which is a huge market. Uh, and so what this whole platform enables is now
anytime anyone's ever interested in what we're doing, it's, you point them to the app store,
you point them to the Google play store platforms that they already trust. It's, you know, the idea
of getting someone to download an app, see what we're doing through that lens of actual execution
over, okay, well, you know, first go check out the books on the bookstore. You can see what they
look like, you know, and, and kind of walking through in many messages. And I know you guys
have done it cause this community is amazing. Someone pops into the discord, you explain it
and you go into detail. You know, it should be like a snap out of the fingers. When you think
about your business unicorns, it doesn't take too long to understand Uber's value proposition to you
as a consumer. It shouldn't take too long for someone to understand what we do as a brand.
And so the idea of a single product life cycle is that onboarding is not only easy, you know,
we can incentivize it. Uh, it's a mature market for bringing people into a funnel. So, you know,
you think about mobile essentially right now from an NFT or even from a book perspective
that went through your web to side. If I want to go sell some books, um, I can do Amazon ads.
I can do Walmart ads cause we're on those platforms. I can do pay-per-click ads. I can
do influencer marketing. Everybody knows the tactics, but the point is you don't know what
the outcome is going to be. You know, you, you have to play with it. You have to optimize it.
You have to, you know, put many, many keywords into it to find out, you know, what, what's going
to best resonate with, with, with target audience, mobile ads, it's, it's, it's cost per install.
There's visibility between marketing and actual attribution in terms of your revenue and, uh,
kind of bringing, you know, not just mobile, obviously mobile and tablet,
focusing our onboarding experience and our revenues around that, uh, you know, I've come
to realize just gives us a lot more predictability. We become a much stronger from an institutional
investment perspective, uh, model as a, as a business is less fragmented. Um, and so
now I picture again, going back to my seven year old, my seven year old is playing a game on his
iPad. This interstitial ad pops up. It's friendsville, right? Top right. You have to picture the
latest greatest toy. You know, maybe it's a pudgy penguin toy. Maybe, you know, maybe it's a camera,
uh, you know, maybe, you know, for, for the, for the older demographic nine, 10, you know,
we tease out, you can win an iPhone. Uh, you know, the point being is the redemption side becomes a
lure that gets in the click that, you know, I'm interested button basically. And they go to their
parents and, you know, we onboarded parents, right? And we, we start to onboard the family
to onboard them. You know, if you think about the best apps out there, you know, some of the ones
that we even talked about in our space, you know, in terms of sugar town, Zango, like Zenga obviously
has a lot of apps and they've done extremely well in that kind of space. Um, one of the things they
do is they reward you for that download, you know, download the app, set up a profile,
get 500 tickets, go buy something, right? Because, you know, that side inventory is not the issue.
The idea is that you want to get, you want to get monthly active users. You want to understand how
much revenue you're going to drive from those monthly active users. And so it becomes predictable
as, you know, as you get to that equation that is working and you've optimized your system,
it becomes an extremely investable asset, right? Because it's really just about lighting that fire
if you're spending $50,000 to get downloads and the cost per install in the US, it was throughout
like $4 or $5. You know, I've got 10,000 users a month. Now the question is how many
those users do I convert into monthly active users that are paying, right? They're driving revenue.
And we'll get into that kind of revenue conversation. But the point is, is that they
download, they engage, they get to view the episode, they go through the experience, the
child, you know, they're going through the content to get through, you know, the first couple minutes,
and they get rewarded, right? And when we say rewarded, it, you know, think about your favorite
game, Grand Theft Auto, you know, or whatever it may be Call of Duty and think about the experience,
because at the end of the day, the content that's going to be in there is going to be in a game
like kind of engine, you know, because it's basically, let's bring video, let's bring our
books, let's bring our mini games, let's bring that, you know, like, like, I tease examples of
the UI for her cornhole, which is culturally something that we do in Friendsville and our
Discord. And, you know, let's bring that alive in this, in this content in this game where,
you know, they can't get bored, right? I don't know if you guys know the story about Cocomelon
got bought out by, you know, Moonbug Entertainment, Moonbug is represents like Cocomelon and Blippi
is like a $3 billion holding company. And Cocomelon actually, as they were growing,
they looked into the science of the maximum screen, you know, basically seen to show a child
before they flip to another scene, if you actually have watched it as a parent, like, you know,
because they don't hold the attention of a child more than like 20 seconds before they reward the
child with the next scene. And that's scientific, like, in terms of that format, in terms of that
framework, and we don't want to do that, because that was almost give me epilepsy, but the whole
point is, you know, as they're getting bored with the video, boom, you got rewarded, let's switch
over to this mini game, like, how many bags can you throw into the hole? Every hole is 50 points,
every, you know, on the board's 10 point, you know, 10 tickets, right? And this is almost like
this arcade experience, yet they're learning this educational framework. And we convert them,
right? And so, you know, freemium model, you come in, you get tickets, you get to see episode one,
and you earn some tickets from episode one, you go into the store, and what's available in that
store is a plethora of products. I've talked to some NFT collections that, you know, looking at
the success of Pudgy have invested in physical products for their IP. And this becomes now a
platform just through that, you know, fun web free NFT that we all love, culturally, that we can now
bring into our platform through collaborations of, you know, let us bring, like, I've been loving
what Katara has been putting together, and they got like, kind of these like, really good,
they got some, a variety of different merchandise, but let's just say we put like, one of their kind
of like plushies, like into our store, or even like Pudgy or, you know, that becomes now like a pull
on the web three side, it becomes now a way for them to get awareness, because I'm looking at
this and saying, I'm going to have a quarter million kids in my platform, right? So now we
become a mechanism for that scale. And the whole idea, though, is that they come in, they watch
Episode One, they get some tickets, they can go shop. But now if they want Episode Two, they also
have to use tickets to unlock it, right? We've all seen that model with the mobile apps that we've
used every day. And so they unlock it, if they don't have enough, right now we tie into revenue
streams. They're able to ask their parents to buy it out of the cart, just like my son asked me to
buy Minecraft coins. Or we have monthly subscriptions where, hey, for, you know, for $499, you'll get
500 tickets plus an 80 ticket bonus. You know, for the $20 a month subscription, you get 2,000
tickets plus, you know, 700 ticket bonus. And you get these really seamless models that take a
thumbprint to drive revenue, right? Not multiple steps. And so somewhere within my, in my thread,
I kind of show a grid of like 12 scenes of content that kind of represents that that framework
for for this experience, where in Episode One, essentially, quote unquote, the pilot,
we will be leveraging a lot of what we've already built. You know, such as Hoppy's kind of like,
come along with Nippy, we've actually have a whole new entry to kind of have a you've seen the
tease of the art, but to kind of have that view of of all friendsville with some additional
characters. And then we get into video again to game, you know, hops into you get rewarded. So
like the first video is based on cheese made you sneeze. We have great animators, you know, they
work for they work for Pixar, they work for Disney. And they do great job. It's not kind of
like choppy animation. It's very smooth. The rigging is intense, it moves with the words and
moves with the mouth. So, you know, this is quality kind of content that we want to represent.
And, you know, they finished to learn about allergies within a minute and 30 seconds,
again, you know, 20 tickets, and then, you know, all of a sudden, kind of like a quiz pops up and
says, you know, which one of these is drew not allergic to, and it's got like, different types
of cheeses, or it says, you know, which one of these doesn't start with the letter H, or,
you know, basically puts in front of them this, the going back to that, you know, where's them,
where's the mailbox that gives them that moment to touch the screen to sense and contribute,
and they're rewarded. And so the engaging, you know, experience that that creates is
priceless. And what's beautiful about digital is it can constantly evolve. So, you know,
very early on to this idea, we thought through, okay, they get through episode one,
they got rewarded, like, can they go rewatch episode one and get the same rewards again,
because then then there's just like a repetitive nature, right? And then we thought the idea of
like that baseline rewards, and then there's Easter eggs, right, like things you didn't see,
you know, through the example that I shared in the Twitter thread, you can see kind of our three
lenses of IP, we got Nippy, we have BBF, we have Rufus. So like, maybe when you come back around,
you know, there's a different challenge on the Rufus game, you got to go find the chef's hat,
you got to go find the construction hat, you got to go find where he's what location he's in,
based on what you see, and kind of these, you know, experiences that evolve allow us to keep
leveraging the content for for re engagement. Ultimately, I'm somewhere around like reward
mechanism, you're tying into this idea of instant gratification, right? If you bought an NFT and
went up 3x, like 20 minutes later, and you sold it, and you made that type of money, regardless of
floor price, if it was a 0.01 to a 0.04, if it was a 1E to 4E, that level of instant gratification,
you're hooked on NFTs, like, because that's what happens to me. That's why I'm here. But, you know,
the whole idea is, you know, frequent wards every two, three minutes, keeping the child engaged and
motivated, teaching those themes. And then on the flip side, on the parental side, wouldn't you like
have a view of like how this is working? And, you know, if you can imagine not like a transactional
kind of report card that you one way may see, you know, from from their schools, but kind of a view
of, you know, what kinds of themes that had that your child has been kind of watching and viewing
and experiencing. And, you know, we're looking to reward beyond the screen. So I love what, you know,
I'm just putting it out there as a kind of like a framework. But, you know, I love what like, like,
Pudgy has done in terms of you scan the QR code, you get this asset inside web three,
it allows that that kind of bridge to lower that in terms of and to drive an onboarding
mechanism. Going back to my earlier talk on how books are scalable, and they have this longevity,
you know, anyone who has their nippy books outside of reading a really good story, I'm sure I've
never heard someone say that they didn't enjoy our books. There's a QR code in the back that we
actually do control. And so the idea of, you know, they scan that QR code, they're taking to the
download screen, you know, there's a promo at that moment, download this app, 500 tickets,
it becomes now a complimentary onboarding mechanism. And that's organic, right?
As we continue that pursuit around our books, that becomes organic as a driver for the
singular kind of platform. And so types of rewards, again, top toys, they become lost leaders in terms
of driving. Oh, I you know, look, I want I want that right, especially around like holiday times,
or there's a lot of really interesting things you can do with that. We have our branded products,
you know, our books, we have games, there's been crafts ideated, clothes ideated, toys ideated.
And then and then there's partners, right? And the whole idea is, as we grow, as we become
this user base of not just obviously a community on the web three side, but
quarter million plus active, you know, children, we become a platform for people to get reached. So
partnered gifts, Hasbro met Mattel, like these become potential partners in our ecosystem.
And then of course, collaborate collaborators. Like I said,
we're in talks with them, not toxic, you know, like we've collaborated with Quirkies, for example.
And I've talked to Poppy, who has recently been part of that team. And, and, you know,
he has a notion like they have great I actually have all their all their apparel, I actually
really do love it. And they a, he has a vision of like quirks kids, for example. And so from a
collaboration perspective, it allows us to to offer offer people, you know, in collections
in this space, this kind of really cool platform to get their IP really aggressively out there.
And then, you know, again, when you think about the revenue model, right now, we have a very
fragmented model. And going back to my IRL experience of kind of being a management
consultant, the one thing we always tell our clients is like kind of like, less is more
oversimplify, be less fragmented, connect, right, get a 360 degree view of of your customer lifetime
value. And what we were building out was starting to get was going against basically what I what I
preach, you know, and so when you look at our revenue model now, we have very methodical paid
marketing that's going to drive downloads into our ecosystem. We have organic downloads that
happen, obviously, through SEO, through app, so optimization through social, we have a product
activation in terms of our physicals. And this is all driving to a download KPI, how many downloads
can we achieve? Then the question is, how many of those downloads can we turn into active users?
And then our outputs are basically our rewards that we offer. And then of course, the operating
costs of scaling a piece of software. But our revenue comes from in app purchases,
and subscriptions, you know, in terms of those revenue models I mentioned before.
And so ultimately, at the end of the day, we are making a play in terms of bigger picture.
When we were starting out Nippy, you know, those that know me, know that I mean, you know, I've
probably been in most of your DMs, I see sweep here, like I literally made a video onboard you
into into Nippy. You know, I I'm not passionate about pulling people into our community. And so
the problem was, a lot of people that I would talk to books, yeah, I'm not sure if I want to
invest in two books, right? You know, they want to invest into the next metaverse.
And so putting a stick in the ground and say, look, you know, at the end of the day,
that's not what we're attacking. We're attacking this huge market of merging education and
entertainment, which is a substantial market that's looking to grow year over year.
And there's no dominant player in it, right? You know, there's obviously players in it in terms of
Netflix kids, YouTube kids, and those become competitors. But to be that trustworthy platform
becomes kind of a really inspiring kind of thought process.
And so that's kind of just pause there, I just talked a lot. I'm starting to get a little bit
of dry mouth. Essentially, you know, when you think about what this means, for holders of our
assets. Going back to my thoughts around the complexity of onboarding, we're going to make
some fundamental shifts in terms of our business model. But if you know who I am, and see me in
this space and operate over the last 18 months, you know that I'm community first always. And so
we without a doubt have made sure that we have looked at the implicit value of our assets based
on some of the upcoming products, right? Like if you got book one, if you got book three,
and you made that investment into owning that asset, what does that mean for you right now?
It means good things. If you have a book 50, if you have a book 74, if you got these variety of
different assets, it means good things, right? Because we thought through each one of those
scenarios. The whole idea here is also looking at the sense of, if you're holding a book 50,
book 70, what does that mean? It means that maybe in four years, based on our current
execution timeline, you might start to see profit sharing. And I wanted to bring it now,
right, in terms of that utility of that license. Let me reward that to you now, and figure out a
model for that. And so that's what we've done. And that's going to be communicated tomorrow,
in terms of the holder, the short term and the long term benefits of owning any of our
Friendsville assets across the whole ecosystem. All right, I'm gonna pause there, Evie, Ryan,
someone take the stage so I can drink some water. And then we'll talk a little bit about next steps
here. Sounds good. Yeah, I think, I think, first of all, for those that are in our Discord and do
have questions they want to ask what they've heard or anything, you know, in any relevant topic,
under the minor updates channel, there is a button that you can press and submit your questions.
Those questions are sent directly to us, the team, so we can review those and prepare for
the AMA. So make sure to check that out. Go get your questions in case you do have any.
And in case you haven't also shared the space or even the pinned tweet up top,
please do that. We'd greatly appreciate it. The more exposure, the better for all of us,
as you all know. Brian, anything to add on to that? Honestly, there's something I've been
thinking about all day, and it has to do with the whole kids earning tickets. And I just remember
back on when I was young, and I would always look forward to going to the arcade and just accumulating
tickets, taking them to that ticket booth with my dad and being like, what can I get? And then
sometimes you'd be like, oh, look at that Darth Vader helmet. Maybe if I save my tickets,
it's three times as much. And it got me doing literally like Jay said, math, but in a different
currency system. And I've really been thinking about that all day, and I'm bullish on it. So when
he mentions the app, and then kids will be earning tickets like an arcade at home now, albeit different
games, but still interacting, you know, with games and whatever else, whatever other activities you
have on the app, just gets me super excited. And yeah, it helped me in life. I'm really good at
math. And I think a lot of it stems from starting at an early age with experiences like that. So
just wanted to drive that point home. It's what I'm most bullish on is just to see how kids progress
with math, etc, by learning a certain currency and then, you know, translating it to cash as they
grow up. So yeah, I'm glad you gave me a chance to explain that, because I think it's really
important. It's a really cool concept. I'm back. It's a big sip of water. So next topic. Let's talk
about some financial raises, right, in terms of the tweet that's up there. So what I quickly
realized is, you know, when you think about when we minted, you know, we made like, I don't know,
$100,000. You think about the dollars that that represents, you know, we published six books, we
created five animated episodes. We made a, you know, card game that everyone loves. We did an
NFT NYC event. You know, along that journey, we took over BBF, we brought some some value there.
And, you know, my view on taking over a community has very much been build culture, you know,
be myself and represent what that means, you know, like how that translates into the brands
that we're creating. And we created a variety of different levels of utility within, you know,
through the lens of like, kind of like wet through utility, staking, burning. And the whole,
you know, when we look at at the end of the day, what we wanted to do with this app is
we wanted to ensure that we had the runway to go to market with with three, at least three episodes,
fully functional application in the stores of App Store and Google Play. And have the dollars
to be able to correctly market that, right? You know, not half asset, you know, have the
dollars to actually throw into these mature models, I mentioned the mature models that I bring,
you know, to my clients and, you know, actually drive into them to drive that user base.
And so we thought out and I said, you know, I'm not going to go to the community
and going back to like, kind of being like ethical in the space, you know,
me and coffee always joke, like, we can make a lot of money if we weren't ethical in the space.
But going back to being ethical in the space, I, you know, never wanted to make anyone, you know,
spread never want to make that ass like make anyone like feel like they're spreading thin,
like, Oh, I bought this nippy now you're asking me to mint this, you know, and then essentially,
like minting new things to the collection ultimately creates higher, you know, more
liabilities, more weight on top, you know, heavy on top of the shoulders. And so we went out there
and we started talking to people that I've created a network, you know, that I created that,
you know, coffee is created, UV is created, even even individuals that are part of the community,
sharing this new presentation that you've seen here and that kind of started as early as four
weeks ago. And with the idea of let's go get the funds, right? And let's go get the money that's
going to allow us to catalyze this idea to build it to launch it. And think through it through the
lens of institutional financing and bringing you know, when we joke about generational value,
wealth as a kind of NFT community as a whole,
the exactly many bitcoins left courses, all these potential mean coins. But when you look at how
people have created generational value, in the traditional sense, in terms of society, it is
start something novel, start a business started sort of enterprise, and build tangible value in
that enterprise, build that enterprise value, right? And then there's trickle down economics from that
super high valued enterprise. And so that's what we want to do, right? And to be able to do that,
those that are part of this community have seen the strength that we represent when we all come
together with one objective. And when everyone's like, Yeah, you know, I'm only going to talk about
book one, because it's like what my books in or book seven or book 12, or I'm only going to talk
about BBF, because that's what I'm invested in terms of Princeville, or, you know, I went big
on Rufus, and so that's why I want to talk about it created this, didn't allow us to have that one
voice as a community, that strength as a community. And so with this idea of the single platform,
the idea of, you know, anyone who drops by the community or you talk to you, Oh, yeah, no, I'm
a part of this, like, here, go download the app, it's a simple link to a platform that they trust
already. It's a download, it's a thumbprint, boom, they're in our world, right. And then that is now
in our control. Now you go back to, let's optimize that experience, you know, maybe the first
onboarding experience that we show to them is not the most highly converting one, right? We get to
it's digital, we get to optimize, we get to iterate, we get to ensure that the traffic driving in the
push that you as a community is doing is, you know, driving the most maximum value out of that.
Anyways, Poppy, so you pop up. Appreciate you, man. How are you?
Yeah, of course, I'm here, I got a little bit late, we just had a very exciting meeting. And I
I was like, pumped about that. But I was also excited to get on and support you guys. And,
you know, I've already committed to being a part of this, well, for a very long time.
But also now that you guys are taking the proper steps, and, you know, really, really, I mean,
it's a huge step forward, raising funds and creating the app, I love the idea of everything
that's going on. So you've got my support 100%. You guys have always been great to me. And
and it all started with our first collab. I remember it was a trading Tuesday, we had
meet Nippie on. And that's where the magic began. So yeah, I love the team. Can UV coffee,
April, some friends with those guys. And I just love who you've surrounded yourself with and
Brian's brilliant as well. So happy to be a part of it, bro, for real.
Thank you. Thank you. I appreciate it. Appreciate those flowers.
How old is your child now? Like, I mean, you're your new dad, right? You know,
yeah, he's not even six months yet, bro. But he's, he's acting like a six year old right now.
Someone's got boss Bobby around. So I appreciate you stepping up, appreciate the love and
appreciate the support. And and and so just in terms of next steps, we are going to you know,
we have our AMA on Friday, I'll announce that probably tomorrow morning in terms of
the timing. In minor updates in the discord, there's a place that you can submit any of your
questions will field the questions tomorrow. The fundamental change in the core business model that
essentially affects you guys as a holders, we will discuss that it'll be it'll be released to you
guys. And you know, there's short term benefits in terms of next step in terms of our financing,
and then there's long term benefits in terms of what we can still do with the IP. But the important
thing to kind of end note is that all the historical implicit value behind our assets has
been acknowledged, it's been brought into that idea. And I, you know, we've pressure tested this,
you know, with many, you know, many individuals that I trust. And I think this is gonna be great
for everyone's gonna be great for the enterprise is gonna be great for you as a holders. And I
think we were going to truly define what it means to build a business in public, what it means to
have a community supporting a vision, and what it means to conquer over that vision. So I'm going
to end it on that note. I'll open the space, you know, just for any question, you know, not
questions, but just comments. But we'll do, you know, again, AMA intake, we'll have a space on
Friday. And I really do appreciate everyone for coming here. Ken. Hey, brother, everybody. Yeah,
I appreciate it. I think part of what the struggle is, is it's always hard to convey an idea. And
this idea, the new idea is so simplistic to me. If you have children, if you know children,
like the screen time is a struggle for everybody. And that's not hard to explain to anyone. And
bringing the community together and finding a business strategy that is centered around that,
that you can be proud of, you know, as a member, as a holder, that you're doing something good for
the world, right, is a special and powerful thing. And I think you've shown the community that you
guys can cook. And the hardest thing of starting a new company is the bootstrapping and the resource
allocation. And I think you guys deserve the resources, you know, to let it run. And I know
it's gonna I know it's gonna go well. So I just appreciate y'all. And I know we're I know we're
headed in the right direction. Thank you, man. I appreciate that. I see Hill, Hill popped up. And
just so those that know, I think Hill's running, you know, Hill's got so many NIPI assets. And I
think if anyone takes him up on his offer of I believe he's doing like a buy three get one type
of deal. I think it will be the first time Hill has ever approved the NIPI contract, you know,
for transfer or for sale. So I don't know, Hill, if you're calling in from like a tower, you know,
a pole, like a thousand feet up in the air. But how you doing, brother? It's too bad. It's too
bad. Happy to be here. It's hard to keep up with what you're all doing in the space here. I mean,
obviously, the space moves really fast. And there's a lot going on and a lot of moving parts.
And just your ecosystem alone with friends and between all the the asset or the collections
that you guys are, you know, moving forward and all the people's assets that you guys are, you know,
making value for. I mean, it's great to be a part of that. So and I just feel like a lot of people
and so many people are like working together on this is not just you as the team, right? It's
everybody, the community working together that's doing such a driving force behind it. I mean, I,
I lucked out and I, I, I regret not minting more NIPI assets. But at the same time, I don't want to
be selfish. So I'm happy that those, you know, those assets were spread to other people. And
that's why I'm trying to give some away here. I'm definitely not doing as much as coffee was doing.
But that guy's legend, man, guys, guys, legend, I've been following his wallet for a long time.
And just him as the dev in the space, he's just, he's such an intelligent guy. And, you know,
knowing that he's the dev or the NIPI project just gives me a lot of that much more hope, you know,
or not hope, but confidence in this project is going to go the distance. So I'm going to try to,
try to stay focused so I can, you know, follow along with what you guys were doing. But,
you know, it's, it's just crazy, the amount of information that on a daily basis that I go in
there and I'm like, Jesus Christ, like, I've been gone for like two years from this project. That's
how I feel, you know, after a week or two weeks of not, you know, catching up on updates with you
guys. So it's, it's just crazy, the amount of information, the amount of effort and work
everybody's putting into this. And I'm just super happy to be part of it. And I respect
you guys, the team and the community. You guys, you guys are lovely. So flowers to everybody.
And I'm going to step down. Thanks a lot. Hey, no, I appreciate you. Thank you.
Uh, coffee, you want to say anything? I mean, you're the ape in the room, man.
It's not a talk. I just, you know, I'm excited to be part of this journey with you and
glad that we're taking these next steps to, uh, so we can kind of take it to the next level and
really, really build out this, this dream. So, you know, the challenge with, uh, leading a project
with a dev as competent as coffee is I will literally throw at him like random, you know,
text him to what if, you know, and you can imagine what the next paragraph would be
and he'll be, you know, his response to be like, yeah, no, that's possible. Right. Like,
so there's, you know, there's no limitations in terms of where we can go. Um,
I don't know if you, if you want to say anything.
I mean, I kind of rambled a little bit in the beginning. Um, you know, obviously, uh, you know,
we've been pushing along for, you know, well over a year already from, um, you know, from the digital
aspect to the physical aspect. And I'm just gonna say one thing that personally really excites me
is, you know, just from the quality of product, physical product that we've made and kind of
seeing already, you know, behind the scenes of what that digital product looks like. If you're
excited about the physical, you should be just as not more excited about the digital. That's all I
really got to say. No, it's a, it's a great point. Um, UV is constantly, you know, anytime I like kind
of just post something on my personal, even the official account, if it doesn't fit the brand
guidelines, I use the wrong SVG. He's like, dude, gotta be, you know, tight on that. So, uh, uh,
and I love him for it and I appreciate it. Um, I don't know, PayPal, if you want to say anything.
See, I'm not cool. I don't have the sound board yet, or I don't know how to use it yet.
Hey guys, I'm just putting my son to bed, but keep it up, man.
Totally support you guys. I'm here for it.
Read them in the book. You have a lot.
Perfect. No, I appreciate you. Uh, so thanks a lot, everyone for their attendance. Um,
I'm going to close it out here. Uh, again, I'm Steve, you know, I'm the CEO. We got UV,
COO, we got Steve Ashman, uh, you know, coffee, we got the, uh, CTO. And then John,
who's our chief creative officer, brand architect, uh, he has no idea about what's behind NFTs and
terms of community, right? He's not involved in our day to day, uh, like an experience and
he's on Twitter spaces, but he doesn't have a Twitter. I think he's got like 203 followers.
One day I will tell everyone to raid him and he'll be like, I don't know where, where,
where a thousand people come from. But, uh, you know, that is a team that represents this
community, uh, that's leading this community. That's going to drive this next evolution.
Uh, and so I appreciate your time. We'll close it out here. Questions in my updates in the AMA,
and we'll talk on Friday. I appreciate everyone. Thank you.
Brian, I don't know if you want to close it out with a little come along with NIPI.
Yeah. Yeah. I can do that. Let me, uh, boot it up here again.
Come along with NIPI. Come, come along with NIPI. Come along with NIPI. Come, come along with NIPI.
Oh, you ever met NIPI? Well, take it from me. Nipi's still steady, but ain't no kitty. Look,
look, NIPI's the magna for me. She been having this kitty. So sad, but for snacking the sevens,
for jumping, she's mad at the talent. She got it so massive for breaking and scratching the days
and whacking. So if you don't see her snacking or reading or laughing or singing or dancing,
then she probably napping. That's the PUC turning up and singing with me. Come along with NIPI. Come,
come, come along with NIPI. Come along with NIPI. Come, come along with NIPI. Come, come along with NIPI.
Come along with NIPI and a paper book. Sing along with NIPI and your baddest love.
Come along with NIPI and a cozy look. Yo, let's go. One thing to establish a...