Thank you. Thank you. Thank you. you
yo gmgm everybody welcome to Game Time episode 38.
Today, we're discussing, is InfoFi good for marketing for Web3 games?
That's why we brought you guys.
We got some amazing speakers today.
We got Noobnet. And we got a bunch of new people coming in very soon we got Dave Dave my beautiful
co-host this guy's oh how you doing bro where you at right now you traveling I
don't know what you're doing hi how you doing brother no I'm just about to start
traveling so we got ECC in Cannes in France, and I'll be eating some croissants.
Some beautiful croissants. Amazing, bro.
Well, happy to have you here before you fly everywhere, bro.
Amazing. Let's go around the table real quick, around the table, around the panel real quick,
do some real quick intros, and then get right into the topic,
because I want to know what you guys think around InfoFi. Mr. Consul, how are you doing, brother? I'm seeing
you everywhere. Always happy to have you on my spaces, and yeah, man, how are you doing on this
beautiful Friday afternoon or evening, which is probably your time right now. It's my morning,
but how are you doing today, a big man i hope you're
seeing me in your dreams and i hope those are dreams of money because the conversation we're
gonna have today is gonna make us knowledgeable and that's truly the source of all wealth i'm
doing okay forgot to have lunch i don't know what happens in Web3 where you get so engaged
with the community that you forget to eat. It's evening here and I want to know what InfoFi is.
Goodness, are we just adding Fi to everything? Am I going to hear about PhoneFi and LunchFi?
So let's get into it, decipher whether this is actually a real thing,
and anything concerning marketing Web3 games, I'm so down for.
Thanks for hosting this, my good friend.
You're a great host too, man.
I'm missing the bigger arcade spaces, but I know you've been cooking,
for being here yes i think this is a great topic a lot of people are dming me about it and i'm like
we need to talk about this we need to talk about what's going on here in the space amazing all
right that's actually coming up i'm pulling you up all right we're gonna we're getting kind of
a full panel we've got some regulars i'm gonna go through some of the newer speakers that haven't
been on game time before we'll go with some quick intros and then uh
for the regulars if you want to introduce yourself while we get into the into the into the action you
guys could do that too but let's pass it around to um let's see here we got valanya how are you
doing valanya give us a quick intro and how are you doing on this fine, beautiful day? What up, Marcello? Is your boy Axel here?
Bro, the tables have turned.
I'm about to bring on the Soulbound account into the audience just for extra viewers.
I love it. Yeah, and I mean, you know, this is, it's actually the first space that we'll be joining from the Valania account, you know,
it's actually the first space that we'll be joining from the Valania account,
you know, after a fruitful travel trip to Europe
and being very fond to and connected to the Spanish super team there
and getting to travel with them to Apex in Budapest,
getting to know more about the Solana ecosystem.
And actually, I got also to go, yeah,
I was with the guys off Elixir Games that were doing a villa um retreat like a hacker
house in valencia and uh you know happened to be the team there from balania i happened to engage
with uh the guys from elixir who are building different stuff um within the launcher and you
know they uh they wanted to kick start um you know connecting with others on this front as well and
i'm gonna be taking the lead of it um you actually, I jumped in to test out some of the features of, you know,
Xcohost with this account and more.
But the topic itself really got my attention.
I just happened to jump from a space where people were talking about InfoFi.
The guys from Ethos were talking there, Serping, who's a very cool guy,
and gave me access to Ethos Network a few weeks ago.
And, you know, I just want to hear a little bit and get to understand a little bit more about the narrative.
But I do see some impact in marketing in general and how it's going to impact not only Web3 games, but the whole blockchain sphere.
And, you know, I'll tell you more about Balania down the road.
It's basically it's not just a game, a game. It's a universe of experiences.
It's a fantasy world where you can explore, do different stuff.
It runs on the Solana Blockchain Network,
and you guys will be hearing more about it.
You'll be seeing more in more spaces,
and we'll get to share more on the topic.
But I don't want to skip the convo on what we're here for,
and I want to know more about info 5 from your perspective guys
let's go super happy to have you here bro and uh yeah i'm checking it out man large scale mmo i'm a big mmo fan so uh looks pretty dope happy i'm excited to hear more about it um amazing we got
warlord i haven't had warlord on my space before so you have the opportunity to introduce yourself brother give us a quick intro
you you you what's good um yeah can you hear me am i live yes sir i hear you brother
okay yeah 100 100 um yeah i'm warlord um i handle operations and sirene and let's set you
and yeah very interesting topic today you know
I mean because InfoFi has literally taken over the whole space and I have some spicy takes
right so when I saw when I saw the space on ex-cohers I said damn I had to get on this I had
to come on and I had to you know rub minds with like-minded dead people right that's no I mean
if I'm wrong about info 5 if i'm
going to change my narrative or if i'm going to share some alpha about info 5 as well so yeah
definitely excited for this piece and yeah let's get into it let's go i bring on the spicy takes
baby we like the spicy takes i've got some i've got a few of my sleeves as well um okay let's go
um amazing who else we got here we got noob net how are you doing noob net welcome to the panel my sleeve as well. Okay. Let's go.
How are you doing, NoobNet?
Welcome to the panel for the first time.
First off, thanks to the host for having me on here.
I really appreciate that. And yeah, a big to every of the speakers that we have on here.
I hope to have a very fun time with you guys while we discuss this very important topic.
So yeah, my name is Lafta.
I'm the co-founder of Nubnet.
Nubnet is a platform that educates people, actually.
We educate everyday people, newbies, OGs about crypto and web theory generally.
So presently we have a telegram bot
that actually does that for us.
We have resources, content and all that
helps people have a soft landing when it comes to web theory.
So we are all about education.
We are all about making people understand
what web theory is all about.
So in a bit to make education more accessible,
we actually built the first dial-powered telegram bot,
educational telegram bot actually.
So this bot actually lives in communities.
So what the bot does is it educates people on a daily basis, quizzes them about what
And, you know, learning is unhebidating.
So we actually keep into that.
And another fun thing about the bot is that while you are learning about Web3, about crypto,
the fun way actually, I promise you, it's very fun.
And another thing about that is people, the community, I mean,
actually vote on the content that they want to learn about,
the part of crypto they want to learn about.
So this week, the community might decide
you want to learn about blockchain.
And the following week, you might just decide
you want to learn about trading or anything at all.
So that is all about new net.
And, yeah, well, I look forward to having a very great conversation with you guys about InfoFi.
It's a very important thing.
It's the new narrative, the hottest narrative in town right now.
So, yeah, I look forward to having a great conversation with you guys.
Happy to have you here, fam.
Yes, definitely. It is the talk of the town.
And that's what we're talking about today.
I'm excited to get into it.
Let me see. We've got Terrace. I'll pull you up, Terrace.
Kevin, I haven't had you on my space.
I had you on the Soulbound space yesterday,
but we haven't had you on gameTime, at least in a long time.
So give us a quick intro, and how are you doing today, brother?
Yeah, thanks for having me on, Marcelo. It's always great to be on a space with you.
And yeah, the Soulbound show was pretty fun yesterday.
Yeah, in gaming, I was a co-founder of a gaming platform called Arcade to Earn. So that's kind of my link to gaming. And then now building Hummingbird, which is a marketing and business development data network.
So definitely tapping into the mindshare of InfoFi and how it pertains to gaming and just overall Web3 and crypto.
in crypto. So yeah, down to discuss this topic with people because I think it's a really valuable
asset that not only just Web3 companies are going to want to use, but a lot of big Web2 brands are
going to want to tap into InfoFi to get different market analytics and get different consumer
behaviors so they can market products to people in these ecosystems. So, yeah, it's going to be a fun conversation today.
The topic of the day is InfoFi good marketing for Web3 games.
I want to hear your takes.
Well, everybody โ Taris is ready.
I want to hear everybody's takes.
I'm going to start by saying let's like and share the space.
Let's get some more people in here.
But yeah, let's get right into it, guys.
I think I'll break the ice by saying, look,
I think that the current state of InfoFi is an interesting one.
I feel like a lot of I'm seeing a lot of copy pasta.
At the same time, at the same time at the same time
i do think there's something here i just think we need to figure out how to do it a little better
uh but yeah i'm very curious to hear everyone's take i'm open up the floors raise your hands i'm
picking you guys out adam's already on fire with his hand up how you doing adam and also adam let
me throw you another question uh if you want to talk very quickly about Songjam.
Could anybody use Songjam?
I was thinking about it yesterday.
I'm like, hey, if I'm on a space and I want to get a summary, how do I use your bot, bro?
So if you want to talk about that for like 30 seconds and then jump to the question.
But how are you doing, Adam?
I'm so excited to get into this.
And yeah, so to kick off the first question,
yes, please go ahead, bounce over to songjam.space.
I'm actually making a tutorial video now
of how you use Songjam with this space, right?
So I'm actually visualizing all of the listener data,
all of the listeners that are coming in
and capturing all of that.
So I'll ping you the link to that as well.
But yeah, literally just drop the URL in and boom,
So yeah, it's very, very straightforward and easy to use.
Okay, that's super easy to use.
I'll definitely have to do that.
I'm looking forward to that video.
of InfoFi, what are your thoughts, brother? Is this good marketing, bad marketing, mid-marketing?
What do we do here? What's going on? Let's even start off by saying, what is even InfoFi for those
in the audience that don't even know what the fuck we're talking about? What are your thoughts,
Adam? Yes. Well, I've got a lot to say about this because you know we just closed
out our tge we did a genesis sale on virtuals 183 over subscribed with a an absolutely tiny
spend on on a kaito pool and um and then we we also built our own InfoFi leaderboard, right?
So as in, you know, if you want to build a leaderboard, you have to, I mean, usually what projects do is they go and they go and use Kito or Cookie or one of these other kind
But we thought, let's just build one ourself.
And then very quickly, we got some uptake for this.
So we're actually now rolling
this out as a product. So we're rolling out a InfoFi leaderboard that is based on math, right?
So literally, we've got the algorithm published, it's completely transparent.
And all of the engagement that is generated is clear for every yapper that wants to engage with basically,
you know, talking about projects that they're interested in. And I was kind of, I was blown
away actually by the power. I think I was on a space with you last week when I mentioned I was
just about to spin up this Kaito pool to get some Kaito yappers going and i i was just calculating the roi
and you know we so we spent in total in us dollars a thousand dollars right and and we got
we raised in the genesis sale 130 000 right so like i think like the the answer is kind of very clear like is info 5 good marketing
for anyone web 3 games anything absolutely like if if you care about your roi if you care about
bang for your buck as far as your spend goes this is a revolution in kol marketing. Gone are the days of having to pay out a single KOL to do something to shill
your product. You've now got an organic community of people all over the world that are excited to
talk about the next greatest thing that you've created. And you can incentivize them to do that
with maybe a little bit of KITo or even your own token that you're
spinning up out of almost nothing, right? So like, guys, this is the time. And what I see a lot of
on the timeline is people complaining about the Kaito algorithm and how it's calculated and smart
yapping and needing to sign up. That's why we built a leaderboard that's based on transparent metrics. And basically everyone that even mentions, I'm
sure if you've tweeted about Songjam Space, you're on our leaderboard now, which means that you're
entitled to the SANG token, either as soon as the middle of July, or even if you missed,
if you only started tweeting kind of post-Genesis
by the end of the summer, so by the middle of September.
So I had no clue that just by launching this thing,
we would be approached by teams
that wanted their own leaderboards made.
But already, this is one of our most powerful products that we're offering
in the suite. And you guys are all welcome to please hit me up in the DMs and we can help you
get your own leaderboard going and take advantage of this meta while it's so fresh and so hot. So
I'm super bullish on InfoFi. I'm super critical of the way it's evolved so far. And that's why we're rolling transparent leaderboards that give everyone the insight into exactly how many points they're going to be able to get from exactly the engagements that are being measured on the timeline. moment guys for something really amazing right i'm talking about a a 13 000 roi this is like
you guys could all capture this right now i'm i'm not joking it's it's here hey adam okay okay oh
sorry i was just gonna ask a quick question so that 130 000 was directly from the $1,000 of spend that you did with Kaido?
Well, that was part of it.
But it was also, that was basically our only marketing spend for the TGE.
Yeah, that's pretty crazy. So you put in $1,000 and raised $130,000.
That's 130x on your return.
I mean, I would argue that's a good return on what you did there.
Doesn't Kaido already have a leaderboard?
Or correct me if I'm wrong.
I'm not as deep into the yapping as I maybe should be.
But what makes a difference from all these other leaderboards, Adam?
Yeah, well, so the problem with the Kaito leaderboard, as I understand it today, is it's basically, it's kind of quite opaque, right?
And it's all based on a kind of smart follower system, right?
a kind of smart follower system, right?
So meaning that like, it's not about what you say
and the engagement that you get,
but it's about who you are, right?
So like, it's very important.
I mean, I think you have to register with Kaito
to become a Yapper, right?
And to get into the kind of candidacy,
to be a candidate, to be a smart Yapper.
And then, you know, and so then it's important.
So, so what people do have started to do with this kind of system is to game it a bit. And also
there's a lot of kind of second guessing as to how the algorithm actually works. Right. So,
and it's also just, just to do a Kaito campaign is actually expensive. You know, it's not know it's not it's not um i mean in this example i actually used
a there's a there's a sub uh there's there's a there's a there's a kind of pooled uh a pooled
kaito uh group that allows you to bid to do very low bids of of kaito and to be able to kind of
you know so so just to do like as i say we stuck in a thousand bucks uh more to kind of, you know, so just to do, like, as I say, we stuck in a thousand bucks more to kind of test it than anything else.
And but but but but basically like the difference that the reason that we wouldn't go to Kaito, because I think if you want to do a Kaito leaderboard, this is a good it's a good 30 to 50,000 up front to my understanding.
Right. I mean, it's only like it's an expensive product right now.
And the reason for that is because they were first to market, right?
Not necessarily because it's a better, it's a superior algorithm, right?
So, and some of, a lot of the criticisms that I've seen on the timeline,
that people don't understand why the hell they're getting nerfed.
And that's just because, you know, it's opaque.
You don't know why the hell you're getting nerfed because you don't know what the hell
Because it's all, it's all's it's just happening behind the scenes which
is why we've published all of the formulas behind our algorithm so that everybody can see exactly
how they can level up their yapping and uh and then you know of course like we we've had to
adjust it like so we when we did our campaign last week, we adjusted it, you know, every,
I think for the first two days, we had to make some major adjustments. So, so we had to kind of
nerf bookmarks for a second. Cause we were, I was, I was very strongly waiting bookmarks. Cause I saw
bookmarks as being a very important kind of metric measure of engagement. Right. But then I found
that actually the problem with fucking actually the problem with bookmarks is
there's no referral component, right? So actually, although people will bookmark very valuable
tweets and very valuable information, actually, it's more important to have a referral component
such as a quote tweet or a retweet. So in the end, bookmarks became, you know, they rank lower than the kind of quote
tweets or retweets, right? And that's just because a retweet or quote tweet is just getting the word
out there more effectively, right? So yeah, the main difference is simply transparency, right?
And what we found is the market has responded really well to transparency, right? And what we found is the market has responded really well
Because everybody hates not knowing
what the hell is going on.
And there are suspicions of kind of backroom deals
and collusion within some of these leaderboards.
And that's just because we don't really know
what the actual metrics are that are being measured, right?
So I think I'm all in for InfoFi
if it's transparent. Right. And, uh, and, and I think that that's, that's basically,
you know, what we've ended up building. So yeah, that's, uh, I've got plenty.
Yeah, no, I love it. I'll shut up now. I'll shut up now and I'll let you guys, uh, dig
in and, and, and discuss.
Yeah. Shut up, Adam. No, I'm kidding, bro. I love everything you have to say
there. It's really interesting. I'm really trying to understand the differences here. And yeah,
man, I mean, definitely having built your own leaderboard compared to having paid Kaido is
like a huge, huge ROI positive. So yeah, man, good job. Very, very cool. All right. I want to hear
from everyone else. We got a bunch of hands.
Taris, I think, was the second one to raise his hand just seconds after you, Adam.
And I know Taris has some heat to bring in. All right, Taris, go ahead. I want to hear what you got to say.
Of course, I've got something. I'm sure you've seen some of my posts with the State Loudio bullshit and the Kaido BS.
It's great for marketing.
What they did was amazing.
The quote-unquote experiment worked. It got about what they wanted people to talk about with little to no spend on the people except for the potential to earn.
So what it does is it takes away from the creator market which is over
that like kol is making 10k for uh a few posts a month or whatever is insane right but
limits that you have available for creators smaller creators do tend to make that make up
within fofi stale audio a lot of smaller creators that
might not have gotten any attention
they managed to get some more followers.
with people, managed to make some
money, which is great. But the
problem is that it's abstracting
other marketing agencies.
It's centralizing the Mindshare market
on one or two projects that have...
What you're doing is cool
because you've got your own leaderboard
and you're going to be able to open up
sort of like bespoke services, which is great.
But if I have already conquered a lot of the market
when it comes to Mindshare and and uh deal
flow it's going to make it harder on on a lot of creators out there to get the attention that they
need aside from kaido and then top it off you're also not sure of what you're getting not how the
algorithm works like you said and when it comes to like the bookmark thing the bookmark thing
can help as much with kaido but it does help with the Twitter algorithm, which is something else that you're going to have to consider when you're doing these marketing pushes.
Because it pushes it more for you pages because it sees that more people have an interest in it and checking it out again later or making it that they dive into it in depth.
that they dive into it in depth.
There's like an importance rating to it.
There's like an importance rating to it.
So that's another thing you got to think about,
not just the algorithm of Kaido and, you know,
the BS like non-discountable at Kaido,
check out this because I'm yapping.
You also have to think about like how you're going to rate on Twitter.
And a lot of those folks don't very well.
They don't get the exposure that they could have gotten outside of that,
which is why it's so important to have a thousand other smart followers
who are going to amplify your message.
it's smart for like a marketing agency play,
but for the industry, it's bullshit.
I love you, bro yeah man I remember the whole loudio thing I mean like I personally have nothing against anyone getting their bags but I did have to mute I did have to
mute a few people man and just that those tag words because it was just getting way too crazy
for me um but yeah man you know I mean just to throw it back at you Terrence I you know I I
definitely agree I think on a marketing front it's absolutely brilliant right I think there's um but yeah man you know i mean just to throw it back at you terrence i you know i i definitely
agree i think on a marketing front it's absolutely brilliant right i think there's like if you want
people to talk about your product or your game people are going to talk about it i guess the
question becomes how do you do how do we do this like do you think we could do this in a good way
where it's quality over like quantity at the same time like rather than just seeing everybody just spam the same shit like are we able to do this in a way that people are actually uh building
quality content around these things in a way that isn't saturated and doesn't feel like we're getting
spammed or i don't know i feel like there is something here but i feel like we can do a bit
better um what do you think harris before i pass it to some of the other hands I feel like we can do a bit better. What do you think, Harris, before I pass
it to some of the other hands? I think we can, but it depends on the people who are controlling
the algorithm. They have to do better when it comes to how things are tracked, what kind of
quality messages they're producing. A lot of these are character-based requirements. They're not actual thought-based or opinion-based
or quality of what you're producing. It's just that you have a decently-sized post,
that you have a ton of people following it, retweeting it, participating in the ecosystem.
It's not about quality. And you can tell that from the AIXBT and all the other bots that were
rating at the top of the leaderboard
because half of their responses suck and and they were top of the leaderboards for kaido for how long
people were complaining about that for weeks
yeah yeah i think uh yeah man this is something that uh i want to dive deeper on we got a bunch
of hands so i'm gonna pass it i don't know who raised their hand next, so I'm going to pick out.
What do you think, Kevin?
Yeah, so two thoughts here is one on the overall concept of InfoFi and the marketing side of it with how this is working is that you need it's a tough balance between having people like shill
and spam it all the time and having an organic group of interested people that like the project
engage on it and spread that mind share so that's why at hummingbird we get a little bit different
we don't have a leaderboard uh we don't have an algorithm we
just combine the community's forces uh to pick projects that they like that we bring on the
platform uh that they can then choose to engage with that project's posts and and kind of create
some of their own content around it and in sharing a rewards pool uh you know supported not only by
the project but also by um the treasury of Hummingbird.
So we do it quite a bit different over at Hummingbird.
We really look at the smaller and actually user base to be the, you know, promoter of that project.
You know, think about kind of old Web2 businesses where people leave comments on different stuff and people then look at reviews and they're like, well, man, like a thousand people liked this product. I mean,
this is something I'll look at. So at Hummingbird, we're doing it a little bit different. We're
trying to organize the actual users in the community to pick products and, and, and projects
that they like to support. Uh, but from the actual information side of things in terms of gaming,
I think, you know, where we can hammer that in is the amount of data that's generated in gaming is needed by AI right now.
So if you're familiar with the problem that AI is already running into and the LLMs, they're running out of data.
Like there's not a lot of new data that's out on the Internet for these LLMs to get and gather. And so they need new data.
And gaming provides a lot of consumer behavior data that is new. Like every time people play
hours of a game, engage, do things, that data isn't somewhere that was on the internet before.
And so gaming companies and gaming ecosystems have a real
opportunity to share that information with other brands and other AI projects that gives it a new
source of data that is not available anywhere because it's being generated real time. And how
it can be really valuable for Web3 is that Web3 gaming is basically introducing economics into gaming.
And so that could be anything from in-game sponsors, how people react to those.
Like, do they use those power-ups?
Do they pay for certain things?
That's all data that can be used by people outside of gaming and other gaming ecosystems to determine how do we market to these people?
You know, do gamers actually not mind having, you know, product placement and sponsors inside
of games to make it more interesting and to drive revenue into that gaming economy?
And all that is data and information that they can be shared and used.
And so I think that's really one of the opportunities for gaming and for marketing is it's
not necessarily to get the marketing out to other users and to bring in new users to the game. It's
to use the data that's being generated by a game that is largely wasted, that can actually be sold
to third parties that can then use that to create their own branding and marketing purposes. So, yeah, I think on one front from marketing in general,
it's important for, you know, any project that's using, you know,
some sort of community or yapper or influencer type thing
to really balance between people that are doing it
just because they're trying to earn money
versus people that use the products and want to share their testimony.
And from the gaming side, it's, hey, figure out a way to take all the data that's being generated in your gaming ecosystem,
monetize that, and let your user base benefit from it, right?
One of the biggest problems we have in Web3 Gaming is that game economies only last for like a week or two
because there's the pumping of new money, there's the excitement of people earning all the rewards,
and then that just dries out because there's no new money coming into the ecosystem.
But all this information can be sold and monetized. And instead of just the, you know,
the company getting that value, that's all money that can be driven into the Web3 gaming ecosystem
that now we have sustainable rewards. So I think InfoFi is great. Just got to use it the right way.
And with our Web3 narrative of community decentralization
and lifting everybody up to a new economic level,
use that revenue to drive the economics of your gaming ecosystem.
That's definitely a different approach to do it.
And like you said, man, the data is king.
And I think that being able man, the data is king.
And I think that being able to use this data is huge.
So absolutely love how you guys are approaching it.
That's a very interesting way to do it.
We got so many hands here.
I'm going to shut the fuck up and pass it to you guys.
Let's pass it to Valania.
Valania's had their hand up for a minute.
Let's pass it to you, Axel.'s had their hand up for a minute. Let's pass it to you, Axel.
What up, what up, what up, guys? Yeah, no, just while I'm listening to you guys, I'm dropping reviews on Ethos.
To those I know already, I've been building a relationship for a while.
And this is because during my trip, I couldn't do it for a while.
Right before it, I was very hooked into it.
And something that I really like, it's seeing the evolution of it. In these five, six weeks, I couldn't do it for a while right before it I was very hooked into it and something that I really like it's seeing the evolution of it in these five six weeks I did
engage with it you know seeing stuff how how they're being divided and at the end of the day
you're just getting data from people and something that it's actually on top of it that's getting my
my head more um you know illicit with this is that I'm seeing, like, some of the guys that are very into reviews and stuff like that
actually identifying bots that have gotten somehow invites
into the ecosystem and are slashing them out or are calling them out.
And that's important as well, you know, because, okay,
some people were, like, trying to navigate on Kaito
and they identified that some stuff were out of out of out of place
on the leaderboards but this is why i believe it's so early to just bash it out and call it out and
say it's bullshit and i do understand tarish in the sense that oh no this is trash but at the end
of the day like we need to have trash in the ecosystem to recycle and make it better.
In general, it's very difficult just to have a really good product,
straightforward, out there in front of people's faces and expect that it's going to run mostly in this world
where there are many bots and it's a lot of shady shit happening.
We can expect that to perform 100% straightforward.
But yeah, and something that I also like,
and the reason what I'm doing,
so dropping this feedback on ethos and reviews,
it's because my way into it was that I do it in Spanish.
That's my native language.
And when I'm traveling now,
and when I'm getting to meet people,
and when I'm getting to help projects
like the Super Team Spain,
I do it through my native language.
It's a way for me also to say,
too, this has become a tool for me
into the English speaking world,
which I believe it's very important,
you know, like there are many people
who want to jump into blockchain
and they don't have the awareness
And from my position of power,
that can be as silly as dropping reviews in Spanish,
Represented Latino community.
I think ethos is doing something interesting.
I think it's good to like have a system of reviews.
I don't know if people are gamifying that.
I still have to accept. I got an invite to it. I still got to get on ethos, but I't know if people are gamifying that i don't know enough i still have to accept i got an invite to it i still gotta get on ethos but i'm seeing what people
are doing and i think just having some kind of a system where you are able to review people or you
know put the spotlight on those that are maybe you know deserve some bad reviews i think it's
an interesting system um and yeah man love love. Goddamn, we got so many hands.
All right, let's pass it to Zatakster.
Zatakster, how are you doing, brother?
Haven't seen you in a minute.
Game time, Marcelo, game time.
Good to be back behind the mic.
But yeah, so many opinions about Kaito thrown around from from the positive side from the negative side um i i found
it like perfect timing to jump in for this uh given that lumaterra is probably the first game
on the kaito leaderboard and they've got their ongoing campaign of sorts i think it's going to
be it's going to be interesting to see what the result of it's going to be it's going to be
interesting to see what you know we can find out about the algorithm itself of what Kytos are playing with, considering with games, you've got clips and not just, you know, basic AI videos of sorts that probably most other, you know, creators would probably use.
So, yeah, I'm curious to see how that particular campaign ends up being not only for the game, but also the creators involved. And hopefully you can get insights. Apart from that, I think everybody else covered most of the pros and cons of InfoFi as a whole.
I know they're gearing up for,
a launch of sorts and they just dropped how,
dishing out pre-sales as well.
A lot of people not too happy about it,
the pre-sales just open to everybody and it's going to be bought city.
I'm pretty sure everybody's looking at Kaito.
I haven't really partaken enough,
but just having a keen full,
having a watchful eye on how
lumaterra does at the end of it yeah p.o kaido cookie yo man do we have too many are there too
many uh info five platforms uh or campaign and interesting stuff yeah i've been seeing a lot
about the apio right now um it's interesting you said lumaterra i didn't know that they were number one on on the leaderboard it's interesting because i've been seeing a lot about Yapio right now. It's interesting you said Lumaterra. I didn't know that they were number one on the leaderboard.
It's interesting because I've been seeing it on my timeline a lot more.
So, hmm, interesting stuff.
Interesting stuff indeed.
Let's pass it to Warlord.
I haven't had a chance for you to speak.
Passing it to you, brother. What do you think?
Yeah, it starts with InfoFi, right? This is my personal take and I think that, I mean, not to take anything, not to take any flowers away from the tech, right? You know, amazing tech, it came, it did its job, right? But to be very honest, I think that InfoFi is basically ruining the experience, right? In the sense that we know the space
is basically built of experience.
Everything is built of experience.
And InfoFi is taking away marketing,
is taking away like real community building.
It's like, it's just a means to over pump, right?
It's a means to over pump,
over expose the platform right it's like using
it's it's it's it's more of a psychological thing because it's using more of um people's willingness
to earn people's willingness to get incentivized so you get so in a way you get good ends of the
spectrum in the way you get the big quills because the bigger co wells get more and you also
get the lower the smaller co wells because the smaller co wells there the smaller um creators
rather they have they have this um chance right they have this um you give them the hope of earning
so much more so they're also getting to the platform right anyway so they are just basically
spreading so much mindset the way of
controlling the system i mean this this might be me speaking from like a third eye perspective right
but info5 has come to control the meta has come to control crypto if if a project leads number one
in kaito right now i mean you're going to see it everywhere you're going to me and you right now
are going to feel like we're missing out on the next biggest thing, on the next innovative thing,
whereas that's where it may not be the case. I mean, it may not be the case. Nobody cares about
the tech. We just feel like because it's everywhere, I mean, because we are not on it,
we are missing out. And it's basically just ruining everything, in my opinion, right? I mean,
not to take away anything from the tech,
like I said, it could be amazing tech,
regardless of if it's Kukio, if it's Kaito,
if it's Yapio, regardless,
I'm not taking away any credit from the tech.
I'm speaking about the narrative,
the narrative of InfoFi as a general,
is taking away from the experience of Web3.
We all know Web3 gaming, just to even get into the space, just to get into the topic
of the space, Web3 gaming is an experience intensive space.
We all know the gameplay, we want to know what it feels like, we want to know what the
And with Kaito, Kaito doesn't bring that out.
Kaito doesn't emphasize on that, it doesn't bring that out kaito doesn't it doesn't emphasize
on that it doesn't build on that the tech doesn't it doesn't promote that experience and that's
what it's at and personally i will tell you today tomorrow even next tomorrow i'm not a big fan of
info 5 i don't think i would be a big fan of info 5 right because i think it's here to control
the meta it's i mean it's like a cabal sat down
and they literally thought of how would they control the meta?
And they did it, they literally won.
If we are being honest, they literally won.
Like they literally did it
and I'm giving them their flowers for that.
But I personally choose not to get involved in this.
I have not, I've literally not even connected.
I don't know how the system works and I don't think i would want to know how the system works but yeah i mean it's
literally ruining everything in my opinion it's ruining the whole experience of web 3d it's i mean
everything is like chargivity created right nobody really puts in like we don't know the creator
experience if you know what it is to be a creator like you put in your heart and you put in your a bit of your personality into every piece of content
if you know what it is to be a creator you already know you put in every piece every inch of your
personality into your content the way you write the way you express yourself the way you're able
to relate that to your relate the relate the message you're trying to pass with like a personal
experience. That's what it is to be a creator. InfoFy doesn't support that system, right?
It just supports a system where everyone sounds like a white people. Everyone is saying,
everyone is yapping about, it's basically FOMO on steroids, right? InfoFight is FOMO on steroids. It's just a fancy way of packaging shit, basically.
So yeah, I wouldn't want to speak too much.
But yeah, I'm speaking, I'm also, keep in mind,
I'm also speaking from like a third eye's perspective.
It's like, I'm seeing where it's going.
It's taking a lot away from marketing agencies, right?
Small creators, right? You know, people that would actually believe in a product, it's going it's taking a lot away from marketing agencies right small creators right you know
people that would actually believe in a product people that would actually like want to like get
involved in that product and yeah i mean it's not my thing it's not going to be my thing not
supporting it don't think i would support it so yeah that's about it i think i've yapped enough
and i wouldn't want to hung the mic because i said a lot of hands up so yeah that's about it. I think I've yapped enough, and I wouldn't want to honk the mic because I see a lot of hands off.
So, yeah, that's about it for me.
Warlord brought in the heat today, baby.
Is it good for the industry?
No, that was really good, bro.
I loved all the points you brought up.
He touched on a lot of good stuff.
We're seeing a bunch of hands still all
right we're gonna pass to the sneaky che before his hand falls off uh let's pass to the gaming
on avax how you doing brother oh gm marcello bro my my virtual arm here was getting tired let me
tell you um been waiting to put that thing down but but um yeah so infofy kaito leaderboards sat texter uh been there done
that maple store universe had a had a pretty big push onto the kaito leaderboards you know when
they were going into their launch um and i think you know there's always like a nugget of like truth and value to any of these like
things that sort of take off. And I think the idea of InfoFi is great. Like let's understand
who's talking and evangelizing about your product and who are the biggest like community members
that are trying to support you and let's support them back, right? But then you put like additional
incentives and rewards on top of that. And that's how you get like the Sybil attacks. That's how you
get the bots. And that's how you turn InfoFi into NoiseFi. And I think that's where, you know,
I don't know what the solution is, but then it becomes more shilly and spammy versus more organic and saying like, hey, I really
believe in this project. I really believe in this team and I want to share that belief with the rest
of the timeline and the universe. But instead, it's these mercenary folks who are like, okay,
hey, what's the biggest reward pool? What's the most I can get about talking about something?
And then it becomes inauthentic and insincere. And it's like, hey, I can get about talking about something? And then it becomes inauthentic and
insincere. And it's like, hey, I'm really just talking about this because I want to get rewarded
at the end of the day versus I'm talking about this because I believe in something. And because
I am believing in something and talking about it, then the project sees that and rewarding that
support and belief. So I don't know like how to rearrange you know
the algorithm and and the equation there but i think it's just been sort of mangled away from
what like it was intended to be and now it's become more noise than info yeah you really said
it there and you know for for me it's really it's really this i feel like there's something
interesting here with info fi i feel like unfortunately like to uh yeah to warlord's
point if a game's or if any project at the top of the leaderboard people are gonna just be paying
attention to it regardless of whether it's a great product or not and i think that's that's the issue
here if you're actually standing behind something you believe in, then why not? You know, I think
that's great. Like for myself, I'm not really that engaged with Kaido. If you look at my Kaido,
all my yaps are from Pengu. And I'm just like, I'm just talking about Pudgy Penguins organically
because that's something I believe in. But I'm not actively trying to get yaps. I'm just,
the content that I'm making has earned me some yaps. But that's literally the only yaps I've
ever gotten because I'm not really promoting any other shit that i don't believe in so it's really interesting
when it comes to that um but yeah no to your point right i think yeah man i you guys you guys
are nailing it you guys are nailing it okay i'm seeing right the last 10 minutes i want to make
sure we go to all the hands i was making sure we're going to everybody who didn't get a chance
to speak i see you terrace i see you adam i see making sure we were going to everybody who didn't get a chance to speak.
We're going to pass to you in a sec.
I want to pass to the Promise who hasn't had a chance to speak yet.
Welcome to the panel, brother.
I hope you're doing better, by the way.
I know you've been going through some stuff, but happy to have you here.
Yeah, what's up, what's up, Marcelo?
And I would want to say I agree a lot with, I think, Warlord.
He made really good points.
And one thing I look forward to in, like, this whole meta is once a project has gone after the T tg what's the what do they look forward to because if
yapping is um looking at it from it as a way to like get the products in the faces of people
people get to talk about it um are they actually getting real users um from this sort of marketing
strategy um that's that's something I'm always like asking from marketers
and also project founders as,
are you actually getting real users
from people you're talking about your products?
But at the same time, for the short term goal,
I think it's fairly doing the best scan
to like get the product in the faces of people to make people get to know
about it and in some ways that could drive it maybe percentage of users to it but
it's always looking at is it is this something that you can sustain over a long period of time
and is it actually bringing real users that are retaining users to your products?
And that's like what I would want to add.
I know we're almost coming to the end of the space, but I'm happy to be here again.
That is the golden question.
Are we attracting real users through this?
That's that is the question.
um, god damn, who do I pass it next to? Okay, let's pass it to Dave Dave,
my beautiful co-host who hasn't spoken yet. What do you think, Dave Dave, on this matter?
Hey, man. So, I've been in the space since 2017, and never have I seen
and never have I seen such a good use case and use of your time.
Everyone spend all of your time doing this.
Don't forget about everything else.
Info-FIs go into 5 million.
Everybody just focus all your time and energy into it.
100 million X, put in $1, become a billionaire.
it's just like everything else. I think it's a fad. It might spawn something. I think it might
spawn into something that eventually is a use case, just like everything has over the years.
We've had DeFi, which was just like for DGENs and then now it's mainstream and you have Wall Street trying
to get in on it so maybe it's just the birth of something but as it exists now I'm not really
not really convinced that it's the the the greatest thing since sliced DeFi
I love it I totally agree I think I think we've I think there's something interesting here,
but we're still in the primitive stages of it,
and I do think there needs to be some improvement, to say the least.
All right, we got Terrace, Adam, Noobnet, and Valania.
I have no idea who raised their hands first.
I'll pass that to you, Adam, and then we'll go around the table as we start to wrap up.
I'll pass it to you, Adam, and then we'll go around the table
Hey, hey, yes, it was great to hear some of the spicy takes and the kind of different views on InfoFi.
And I think what I just wanted to do is to kind of let you guys in on what I consider, I don't think it's really
a secret, but it's something that I think, and I think I'm kind of specifically kind
of reacting to Warlords, but I think the truth is there isn't actually a cabal. The truth
is, is like you are and you can be the creator of this meta and you can be the creator of this narrative.
With the tools that we've got at our disposal today, you have the power to shape the future of InfoFi.
I think it's one thing to stand on the sidelines and criticise what's happening.
But it's another thing entirely to to jump in and build
the future for yourself and i i'm not i'm not saying that to to fade you or anything else but
it's just the the truth like these days we have access you know you can download cursor for free
and you can spin up a product in 30 minutes and you can launch it
i promise you that the tech behind kaito and cookie and laudio or whatever there is no tech
man it's twitter that's scraping the algorithm it's easy ass shit it took us 20 minutes you know
like to actually build a product that could break through and capture
mindshare, bro, it's in your hands. Don't stand on the sidelines and pretend you can't do anything
because we are living in an age where anyone is a creator. Anyone can do anything, man. You've got
to understand the tools that are in front of us today with AI
are giving us superpowers to create the future. And InfoFi is just an example of people grabbing
these tools and capturing a moment. And what I'm looking forward to is the composability
of InfoFi so that we can create, we can work with these tools together to create a new narrative
and a new meta that allows us to own our own data, right? And that makes us civil resistant
so that we can take charge of the future of AI and the future of Web3. And that's what we're here
for. And that's what Web3 is. So I think anyone that is fading InfoFi, frankly, you know,
go for it. It's great. I fade InfoFi too. That's why I'm building InfoFi so I can make the future
better. And I can be, I can have something that, you know, that I will be remembered for and that
my children will remember me for and that the world will know that I didn't waste my time when
I was given this opportunity to change the world.
Right. So I hear you guys being critical of everything that's been.
But everything that can become is in your hands.
And I passionately believe that.
And anyone that needs help to get set up to use these tools to change the world, just ping me.
You guys got Adam fired up, guys.
He drank a whole bottle of mate, bro.
You know, sorry for beauty without...
Sorry for skipping the hands raised, boy.
Adam literally said, if you're so offended,
then do something about it.
And that's how we should be here. That's the beauty of this piece. If you're so offended, then do something about it. You get what I'm saying? And that's how we should be, you know?
That's the beauty of this piece.
If you're so pissed off, if you're so pissed off, then, bro, do something about it.
And the other, I might actually take you on that offer, you know?
Might actually pick you on that offer.
I fucking love that, man.
I'm a big believer in that.
Too many people complain in this world.
It's like, yo, do something about it, baby.
All right, let's go. Paris, do something about it, baby. All right, let's go.
Paris, let's pass it to you.
We'll wrap up with the last few hands,
and then I got to wrap up the space at the top of the hour.
I've got to actually run myself.
I only really wanted to make a comment before about one of Volanius' comments
about how, like, the bots in the space and launching something early
and how things don't always look as good as they they they should in the beginning and stuff and
i i think a lot of the problem with that like how info 5 not working as good as it should
we're not tracking as good as should not being as good as people would expect it to be isn't because
it's early or because they've launched early in the space it's because how we operate in the space we launch things at early phases so that we can monetize so that we
could fund our project as we're building the project out instead of launching projects at
later points after you've already done thorough testing had a small group of people checking it
out making sure that things work right making sure that it's ready for the general public of consumers who are consumers and not just like early testers. So a lot of what we get is in stages
that you wouldn't expect a traditional company or a traditional game to launch. So when it
comes to the issues that we're facing, it's not necessarily because they're early. Yeah,
they're early, but it's because they're launching early, not be just because we're early in a space. So that's
just my two cents on that, but thanks for the space Margello. Thanks everybody for the great
opinions. I appreciate being here. Yeah, absolutely. And I, yeah, I do also want to
highlight that. I love you. I love all you guys, by the way, I really love how we could have a
good conversation and, uh, be respectful respectful even if we have disagreements.
We're all just trying to figure the shit out.
So I just want to say that because I think it's super important.
And, yeah, man, I really value you guys.
And I love that we could have an adult conversation without getting triggered and just fucking name-calling each other.
So I just want to say that because I think that's super important
Um, so yeah, I value every single one of you guys. You guys are fucking legends
Noob net. I saw your hand was up. We'll pass it to you and then I'm gonna wrap up the space
Okay, thank you. Thank you very much
Wow, well, it's a lot actually I
Well, it's a lot actually.
I have learnt a lot from this whole thing.
But then I would want us to just go through the basics of what InfoFi really is.
We need to actually understand that this whole tech is very heavy.
You know, it needs a lot of refining.
That's very true but then we just have to you know understand the
basics of this product of this tech and maybe we should just give it a chance and you know
see how things pin out you know and when we talk about info fire you know it's more like um
it's it comes with the idea that um things like data attention and um, the things that we usually give away for free before.
They sort of have things like financial and economic value in the space.
So things like, you know, you posting new liking stores and all that normally just disappears into the algorithm.
And with InfoFi, it's very obvious that it's possible that this sort of thing is actually tracked, is actually sort of verified. And, you know, we get rewarded for that same activity at the end of the day.
Yeah, and we've seen this narrative clear through Crito, which still has a lot of work to do, actually.
And we have a new app wallet that actually tracks reputation, behavior and all.
So, well, at the end of the day, InfoFi isn't really about the tokens and all.
I think it's more about building something like an economic identity
through which you, you know, get an incentive price for the things that you know,
things that you share and how you actually participate in the space generally.
So, well, there are still, like I said before, there are still a lot of things that need to be done and refined when it comes to that space.
But then, so let's take Web Theory Gaming, for example.
I think InfoFight actually opens up a whole new layer for Web Theory Gaming, you know.
InfoFight actually opens up
a whole new layer for web-duty gaming.
users and your players aren't just
players in the real sense. This same
set of people gets to be your
generators, your marketers,
if this InfoFight, like, if the whole
tech is just right, I actually believe that it is something that can actually drive real groups you
know there are a lot of marketing potentials that these opens up for and
for web TV gaming in general so let's let's let's look at a situation where
you have players that can actually hand through their gameplay, through sharing reviews,
through giving insightful feedbacks
You know, with InfoFight, it's actually
very possible for you to,
if done right, actually, if done right,
it's actually possible for you to, you know,
I think it's one of the clearest ways
for which you can actually reward
the community, like I'm saying, if it is done right.
And with the right use of InfoFi, you know, it can help with signal amplification.
So I know there are a lot of AIs, there are a lot of InfoFi tech that actually tracks insightful data about products, about gaming,
that can track insightful data about gaming products
and actually pick them out.
These are things normally that would actually get
lost in the noise, lost in
But then, this sort of data,
this sort of feedback, this sort of
InfoFile would actually, like InfoFile
has actually brought to the open.
A lot of people can actually just, you know, give feedbacks and stuff like that.
So it's actually, I'm allowing for good signal amplification.
So another thing, actually, one of the most obvious things generally is, you know, the
effectiveness and cost marketing.
Well, you know, no digs at influencers actually are doing a great job.
But then we all know that one of the best ways of marketing is through word of mouth, is through the users themselves.
So, you know, if KOL just shares something about the project, just one or two tweets, and that's the end.
And one of the things we need to remember is that we actually need to bring in people into web TV.
So they just make one or two tweets, that's all.
But with InfoFi, you have a lot of information
that can be given out about our same product.
That might probably not see the light of the day.
Or because you have a lot of people talking about it.
So something that might cost you $5,000
I mean to pay an influencer,
you can actually get a better value with just 50 users
who share insightful feedbacks,
very good user engagement and all.
So, well, truly there are a lot of things that needs to be done actually, there are a lot of things that needs to be done, actually.
There are a lot of things that needs to be done when it comes to InfoFi.
But then I feel like if you look at the basics, what it is meant to do and whole, I feel we
The theory is about decentralization, actually.
It's about decentralization.
And one of the best things about decentralization
is that it allows anybody, everybody to hold.
So I don't think you saying it's taking away the market
from maybe great marketing companies
and hold on hold really flies, actually,
because what theory is about individuals.
So I think that's one of the things i or some of the few things i
have to just say about them everything thank you let's fucking go all right we should do a follow
up marcello on this conversation in a weeks from now to see how people yeah yeah for real i really
i wouldn't want to i wouldn't want to keep this space longer than it already is right now so i
would just i really wanted to go at city but i'll just probably drop my is right now. So I would just, I really wanted to go at City, but I would just probably drop my mic
Yeah, I love you guys. Let's do a
part two in a few weeks. Absolutely love it.
I want to give a big shout out
expected our space to be a big
InfoFi. And I'm going to say one
thing. My spaces are very unfiltered.
We bring on some really cool people and we just fucking, we just shoot the shit.
So I welcome the hot takes.
I welcome the disagreements.
As long as everybody's respectful and nobody's calling each other stupid names and insulting
each other, I'm open to anything.
So this is how we do it here, guys.
I'm really happy you guys brought the heat.
We had both sides of the spectrum here. At the of the day is in fall five bullish look i'll tldr i think
it's great for marketing is it great for the industry i i don't know about that i think there
needs to be some work to be done here but this was great guys absolutely love you guys this is
amazing i actually have to run to my next space i'm a few minutes late. But we host these every Friday, baby.
Every Friday at 10 a.m. EST.
Hope to catch you guys in the next one.
And if ever you guys want to jump on stage, feel free to just request or send me a DM and I'll book you in as a speaker.
But this was great, guys.
It's InfoFi Good Marketing for Web3 Games on Game Time
Episode 38. If you're not already
following every one of the speakers here,
please give them a follow, guys. We had a few people
that had to jump off, but show them some love.
We got some big brains here.
Show them some support. Give them a follow.
And this was great, guys. Hope to catch
you on the next one. Hope you enjoy the rest of your
afternoon, wherever you are in the world. And we'll catch you on the next one. Hope you enjoy the rest of your Friday morning, evening, afternoon, wherever you are in the world.
And we'll catch you on the next one.
And we'll definitely, definitely do a part two very soon.
Hope you enjoy your Friday.