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GameOn 2.0: APAC Crushing Web3 Gaming
Recorded: April 22, 2024 Duration: 1:16:00Space Recording
Full Transcription
The less we say about it, the better, make it up as we go alone, with my feet on the ground, dead in the sky.
It's okay.
I know nothing's wrong.
I know nothing's wrong.
I know nothing's wrong.
I know nothing's wrong.
Actually, a lot of fun.
I was better than I thought, or maybe I'm just playing with people who are worse than I expected.
But whatever it was, I had a good time playing that.
We're going to be playing that one tomorrow in Discord at 8 a.m. PST, 11 a.m. EST, 3 p.m. UTC.
And if you're in any other of those time zones, please do the math for me.
But we'll be playing that tomorrow.
If you want to come by, if you have an Android, you can download it easily.
If you have an iPhone, I have a thing in the Discord right now.
You can go put your name in there, get a test flight invite, but it will be closing pretty shortly here.
Anyway, without further ado, let's kind of talk about gaming.
That's enough rambling for me.
Game on.
Go Polygon Discord.
Join.
Win prizes.
30K.
Maybe some more stuff.
That's cool.
Let's talk about the Meat and Potatoes games.
We're here to play games.
Awesome.
Well, very good introduction, Logie.
And this campaign has already been quite the success so far.
So, love what I am seeing.
But before we get on over to our next guest, if everybody could go on up to the very top part of the space, you will see the spaces link.
If you could hit that like and retweet button, it would be greatly appreciated.
Just shows that you support the space and we can get some more people in here.
But all right, let's go on over to Glabaz.
Glabaz, how are you doing?
Can you give an introduction of yourself?
GM, GM, I am doing excellent.
And I am the head of NFTs over here at Polygon Labs on the BD side.
So, I get to work very closely with quite a few games.
And then, more importantly, with Smokey and Logan over here on the marketing side.
But, yeah, just a little quick context about who I am.
Thanks.
Thank you, sir.
All right, let's get on over to IntelliX.
Who do we have behind the account?
Hey, guys.
This is Theo.
It's great to be here after a year again since the last Game On campaign from Polygon.
Yeah, so I'm in charge of business.
Are we having some technical difficulties, maybe?
Do you not hear me?
I can hear him.
I can hear him.
Smokey, you might be rugging.
Yep, don't rug me, Smokey.
Yeah, so to kind of continue.
Yeah, so I'm in charge of the business development here at IntelliX.
And I'm as well as the project lead for IntelliX's first NFT project,
Early Retired Guest Club.
Yeah, so it's great to be here.
Awesome.
I will step right in.
No, IntelliX is doing a lot of cool things.
I do want to talk about the AdventureX platform as well.
We'll get into that later.
But NHF, who is back there and what are you guys working on?
Hey, this is Moon.
I'm the community lead of NHF.
I'm very happy for Logi to, you know, try our game and everything.
So, for those of you who are not familiar with NHF, it's basically a community-driven chess game,
basically with spells involved.
And we are backed by Animoca Brands and in official partnership with Chess.com.
And Chess.com is the largest chess online platform with over 150 million players to date.
Happy to be here.
Perfect.
Thank you for that.
I'm back.
I can hear everyone.
Yes.
Leave it to Twitter spaces to always rug me.
But let's get on over to Crypto Golf Impact.
GM, GM, everyone.
So, my name is SJ, and thank you for this awesome opportunity.
So, I am the project manager of CGI, Crypto Golf Impact.
So, Crypto Golf Impact currently provides global services in 170 countries worldwide.
So, unlike other games on browsers or other platforms, CGI is listed on the largest app stores
of the mobile market.
So, therefore, we must pay close attention to legal aspects that vary from country to country
regarding the P2E services.
So, we take this into consideration, and I manage CGI to ensure stable service and develop
plans for future updates.
So, additionally, I also oversee marketing activities conducted on the Web3 side, such as our own
NFT launchpad operations, airdrop promotions, etc.
So, yeah, really excited to be here, and I hope this will be a wonderful time for all of us.
Awesome.
Can't wait to dive in with you.
All right.
Let's move on over to, is it Gene or Geneck MKZ?
Gene, we do.
Hello.
Hello.
Gem, Gem.
I'm also representing NHS, and I'm the partnership manager of NHS.
So, yeah, basically, I'm handling all the, like, Web2 and Web3 partnership because I really
love turn-based game, and I used to be a TCG pro, and, yep, that pretty much is.
I don't want to take too much time.
Awesome.
And, last but not least, let's go on over to Lala Song.
Hello, everyone.
So, I'm Lala Song from Matrix, and I'm from the marketing team, and I handle pretty much
every competitive event and esports for the team.
And Matrix Fire is our first game, which we'll be playing tomorrow with Polygon.
Yep.
Thanks for having us.
Awesome.
Great to have you.
All right.
Well, let's dive in, everybody, so we can get into the first part of the questions.
So, what I'll do for this is I'll ask a question, and then I will call on two people on the stage
to answer that question.
And if you would like to contribute to the conversation, just go ahead and raise your
hand.
And this is just so that we can, you know, get through every single question that we
have.
So, the very first one is, so discuss your favorite trends in gaming seen in the past
year, and how have these trends shaped your player experience?
So, why don't we pass this over to IntelliX first?
Yeah, sure thing.
The trends have shaped the player experience, right?
So, yeah, I don't sort of metaphor this over as the gaming evolution speedrun.
But, as I just quite witnessed the initial lineup of Web3 games evolving from the level
of Pong, basically, to the more than start of quality games lately.
And whereas the early stage of Web3 game UIs were just kind of heavily relied on the
transactions without a dedicated user experience to the users.
But now with many fascinating ERPs emerging in user experience-centric trials, like, let's
say, maybe ERP-2771, we are now at a stage where we can really call games games in Web3.
And this is quite an exciting direction to be headed.
And this means that our perspective and stance from a gaming studio with a history, Neowiz
ourselves, which is just getting into Web3 with the history we had from Neowiz, we can focus
more on the core fundamentals of the games, the fun itself.
So, yeah, that's my take on it.
Awesome.
Great take.
Well, let's pass it next to NHS.
What do you think about this?
And if you need me to repeat the question, go ahead and just ask, and I can repeat it
for you.
No worries.
I get the question.
So, yeah, I'm pretty much on the same side with InternetX.
And previously, I think, like, the past years, the Web3 game is no fun.
I mean, sorry to say that, but we are evolving.
So now I think pretty much a lot of games are starting to become fun in Web3.
And not just that, like, I'm a hardcore AXE fan, so I'm also in top tier league back in
the day, but now I think we are seeing more and more skill-based earning models.
So I think which is really, really important because like back in the day, AXE, there is
a scholarship thing.
Regardless, you are skilled or not, you can earn a buck.
I mean, you can earn a buck there, even if you are not skillful.
But I think we are shifting that to the game is fun and you have to be skillful in order
if you want to make something there.
So I think that that is pretty cool.
And back to any chess, I think chess is a, like, long history game.
And definitely you need to be skillful and you need to love the games in order to do good
there.
So I think this is one of the trends I can see.
Even like our panels here, like, for example, Metric Fire is already doing esports stuff
and doing tournaments and you have to be skillful and the game has to be fun.
So I think this is a trend.
So before we even talking about learning.
So yeah, that's my take.
Interesting.
So you think that it's moving more towards a player versus player skill based?
Yeah, definitely.
So because back in Dota day or back in LL day, I mean, it's not that they are gone, but if
you are not skillful, you can't even join the tournament.
So Web3 is just an expansion of internet, right?
So it doesn't make any difference.
Of course, it makes it easier to make the bugs from there.
I mean, you can still participate.
You can still farm anything.
But if you're not skillful, just if the game is not fun at the same time, just doesn't make
sense.
So yeah, that's my thing.
PVP is the way to go.
I love that.
I mean, I definitely enjoyed the PVP games where you have strategy and, you know, you're
really battling it out with the other players.
I enjoy those quite a bit.
But let's get on over to Logie.
What's going on, Logie?
Yeah, I think that's a great point made where, you know, for like a long time, you know, we
spent in this Web3 gaming sphere.
It was like very much farm the users type of games.
And I don't think we saw it in the beginning.
You know, we were all gung-ho about it because, you know, we make jokes about this, but Smokey
is all in on like an NFT farming game.
We'll call it a game generously.
But like these very much just, you know, click buttons, weaponize your boredom.
Just click, click, click, click, click, and you might make money.
The promise of making money was very much like a huge theme in the first year or the
last year, I guess, of this space.
And I think we're getting to an exciting point where maybe a lot of those games that have
hyper farmed are getting diluted in a sense.
And that's not a bad thing.
It means there's a lot more people here.
But it just means that, you know, your return on those is going to be a little less grand
than you thought it was.
And now you might actually need to pivot to like games where there's skill involved.
And I think we're seeing a lot more of that with like, you know, hey, you can do these
farming activities, but you're going to get $7.
Whereas if you actually go play the game and you make some progress and you become a better
player, then you have a real opportunity to like level up your, you know, your earning
potential.
And none of this is to say that the financialization part was bad.
I think that's something that we've embraced recently.
We can talk about that later.
But I'm definitely appreciating this move towards like, you know, skill based things are, you
know, first and foremost.
And then the like financialization of it comes next.
And I was even like even Crypto Golf Impact, which is a mobile game on the app store.
You know, you play and you have to be semi skilled, like you have to like start winning
rounds and doing all this stuff.
And then you get these tokens and then you can go convert the tokens later.
But the game is first and foremost, it's primary.
You can play the game without even like the Web3 aspects.
But I definitely agree with that take where, you know, skill based things are kind of what's
separating the, the cream of the crop from just the rest of the things which did flourish
in the past because there was little competition.
And I think that's just part of a market becoming more robust is there's more competition.
And now you see like these specific things really rising to the top, the skill based games
or games where the rewards are more outsized because you can actually commit some time other
than just, you know, button mashing, which is a skill that anybody can master if you are
dull enough.
I'm very good at it, by the way.
I love that.
I mean, yeah.
So, so we're moving in a direction where, you know, high, high activity players are rewarded.
So, yeah, I mean, I, I definitely like that trend myself.
I, I get super into like one game and I'll get hyper focused on it.
Right.
And then try to think of these crazy strategies and, and really kind of outplay the different
players.
Right.
And think long-term strategy.
So, yeah, love it.
All right.
Well, let's move on to the next question.
Uh, we got the matrix account up here.
Very good.
All right.
Um, so where are your games today compared to when they first went live and how has geographic
progression influenced this evolution?
So why don't we start out with matrix?
Okay.
Uh, so matrix, we been, we started developing in two years, back in two years ago, two Oh,
two, two, two, and well, when we first started, it's all about, um, play to earn narrative like
you guys mentioned and some web tool folks would label it like Ponzi, you know, cause you
have to commit a rather huge capital or you have to try to rent the assets from others to
do it.
So we, yeah, I was kind of like, we were kind of like respected that where, um, we did not
move into that path.
Like my, my superiors, my team, they are, we ended up going for, um, only skins and all
your NFT doesn't affect your gaming abilities and it's like a hundred percent skills.
So fast forward to 2024, now is finally the time that we can start releasing our game because
people start realizing that, Oh, um, play to earn is not the only one way you can do it
in web tree, like, um, earning your NFT using blockchain technology to ease up your transaction
in-game, it's a way to utilize the blockchain technology and being a good web tree game as
well.
And so now, um, we have one game and we, although the game is not publicly available, the only
way you can play it's tomorrow joining the Polygon game night.
We had three tests and the next one would be probably be in before June and we would test
out the NFT marketplace and also the tokenomics started with a little bit where, um, we want
to try how much emission of our game token is suitable.
And once everything is good to go, we'll be live with the official launch of our first
game, Matrix Fire.
And afterwards, we have two, afterwards, um, we also develop like a platform and we started
incubate this new game called Castel.
Castel is like a card game where, uh, minting soon.
Uh, can you check that out if you are interested?
So yeah, I think, uh, that's, that's all I have for now.
Well, very exciting.
So you heard it here first.
Uh, you can get in to play the game if you come to the discord event.
So very, very cool.
All right.
All right.
Well, why don't we direct, uh, that same question to NHS.
And again, if you need me to repeat the question, just let me know.
Um, so when it comes to game progress, um, I think we started last year about June.
So we started with, uh, you know, soft engaging with the community first.
We don't want to be, um, introducing the game just yet because we think that, you know, chess
is definitely not a very easy game to start with.
So we started with, you know, community quests and just kind of engaging them with, um, I
guess, um, things that the web story audiences are familiar with.
So a lot of social quests, just kind of engaging with the community.
And then after that, we started introducing our mini game, um, that's happening right now.
So the mini game is the daily chess, spell chess puzzles that, um, that we introduced to
the community, right?
So that's been running for about three months now.
And we're at, right now we're, um, just, um, we, we, we just ended our leaderboard, uh,
season one.
So we're now taking a very, very short break before the season redacted, um, happens.
Um, and so, yeah, um, I think the community has been enjoying the spell chess puzzles, um,
they've been discussing on the strategies on, you know, how that really works.
And, um, so, yeah, um, that's pretty much it for any chess as in the game progress.
Very cool.
Yeah.
What an, what an interesting way to keep your community engaged.
And, uh, yeah, I'll definitely be checking out your game.
I don't, I don't, uh, mean to brag, uh, but, uh, you're looking at, uh, the middle school
chess champion.
So, uh, everybody better watch out when I come into Anna chess, uh, cause it's going to get
serious real quick.
Okay.
Okay.
Uh, I do want to take a sec to intro, uh, our friend Kang here, who is, I don't know, the
co-founder of do, uh, do HQ, the A plus NFT marketplace on Polygon, uh, and recently announced
do studio also.
And I want to, uh, pass a question over to Kang and give him a chance to introduce himself.
But, uh, Kang, what have you seen in your time in this space and kind of what compelled
you to move into do studio?
Kang Kang, Hey, what's up guys, um, Hey, Logie, Hey, Smokey, uh, quite familiar with
all the speakers, uh, metrics, IntelliX, NHS.
Um, so yeah, the reason we're building do studio is we, uh, start to seeing, um, a lot
of, uh, Web3 game projects that they, you know, start to make decision to build on Polygon,
especially, uh, especially, uh, right after we, uh, making announcement, um, you know,
announcements of, uh, origin pass and the new studio.
There are, so, I mean, a few months ago, we had about one project per month, right?
But right now our pipeline is, is, you know, crazy.
We have like about two to five projects, you know, they want to launch a collection of
Polygon and most of them, they are games.
So I think it's a time, you know, to shout out to all of the Polygon, uh, you know, team
members.
I mean, they're doing amazing jobs and finally we're seeing huge momentum on Polygon.
So, you know, back to the question, I mean, the, the, the only reason we want to build
do studio is we want to amplify this community.
We want to make sure Polygon is going to be one of the most successful, uh, gaming chain
and also NFT chain.
So we are just trying our best to, to, to push everything forward.
Yeah.
I've been a big fan of everything so far.
Um, obviously like you guys are just really cooking over there.
You got to do, do studio pass at like 1200 Matic floor, just crushing it.
Um, and another angle that you guys are tackling, which is huge is the aggregated angle.
Um, you know, I know that's a big focus for, for the team at Polygon and I know you guys
have, uh, a star as well as Polygon right now, which is fantastic for me because I'm over
there clicking my weaponized button, clicking on Yoki origins.
Um, so it's great to have a place to get more Yoki's, um, but yeah, thank you for, for coming
up here.
I just wanted to have you up here and get some of your perspectives on these things.
I know you, you see the trends moving and, um, are, are quick pivoter and just great at
identifying, you know, the things in the market.
So it's cool to have a lot of different perspectives going on here.
Um, I'll hop into, uh, another question here.
Um, basically, you know, talking about Ag Lair type of things, and we have a lot of different
types of games in here.
You know, we have gaming ecosystems, mobile games, and browser games.
Um, you know, one thing that's really changed recently is like a lot of teams are exploring
different infrastructure environments based on their needs, you know, from mobile games
in the app store, um, to, we have games like Moon Veil, who was going to be joining us.
Uh, but the founder is sick today, but regardless, um, they're building their own CDK chain and
talking about connecting to the Ag Lair.
And then you have, you know, do is allowing for access to these different environments.
Um, what element of infrastructure development do you see bringing like the most opportunity
to the space, uh, and specifically your game, you know, maybe not a hard line where you
think this is the most important thing, but what infrastructure development do you see
as a huge opportunity?
Uh, and I'll pass this one to IntelliX first.
All right.
Um, yeah, so there's been a lot of trends of upcoming new ecosystems and, and infrastructures
lately, like L2s was a big thing lately as well.
Um, and so for us, the opportunity both lies on chain and off chain does our tackle on this
is to pretty much cover everything that is just associated with the games through our
new protocol called the IntelliX adventure protocol.
So we would look at this at the on chain metrics, like the transaction volume or our deck pools or
the mint size on the NFT launch pad or what else is there, um, like trades on the NFT marketplaces.
It's also good to have Kong here because he understands NFT marketplaces very well.
And yeah, to actually precisely check and calculate all the contribution made into the ecosystem made
by a user.
And as well as, uh, what the user has conducted in the game, like, um, actions or in-app purchases
and time spent, which we could just add all together to finalize the contribution points
of a gamer and then reward them with a IntelliX token accordingly to the size of their contribution.
So yeah, we cover pretty much all of the metrics and elements that have to do with gaming.
And the fact that we can convert those contributions from off chain and on chain to rewards that
is happening on on chain has made a bridge between the Web 2 and Web 3 gaming sector, which
ultimately allowed us to now onboard Web 2 titles onto IntelliX without any friction.
So our next approach would be to bring the big titles from the traditional gaming market along
with a giant scoop of Web 2 users within into the Web 3 ecosystem.
Amazing.
Yeah, I think there's, you know, bringing those mobile games on, you know, we talked about
onboarding the masses, whatever that means.
Um, I think we're getting ahead of ourselves a lot of times when we say that, you know,
it's the next 10,000 users, the next 100,000 users, but, you know, sometimes those users
exist somewhere already and there's ways that, you know, you as an infrastructure can make
games better.
So bringing on those Web 2 games and kind of adding those layers in, maybe that's an
angle for adoption that's not talked about enough is, you know, acquiring or bringing
on like onboarding actual games themselves, as opposed to onboarding the users to come
play your, you know, fully on chain game that requires a 500 microtransactions.
Maybe we don't need that all the time.
Um, and there's somewhere in the middle, like the truth is always somewhere in the middle.
You know, the, the answer is always somewhere in the middle.
Is it Web 2 or is it Web 3?
Maybe it's just Web 2.5 and we're just making these games a little bit stronger.
Or, and now, you know, with that, you have to like be mindful of app stores.
And I think app stores are a huge challenge.
And I want to pass it over to the matrix to talk a little bit about like the challenges
of developing within the app store and, you know, what opportunities you see there.
Oh, um, well, uh, yeah.
So app stores, I think one of the challenges that Web 3 games are facing is
uh, we don't really have like a very big platform.
I know, I know there are projects that are trying to do it, but we don't really have
like a very prominent platform when people say, oh, if you go to this website, you can
find all the, um, Web 3 games available and filter out like from general, something like
a steam store or something like a, um, Google play store app store where they can filter
out games for you.
They tell you what's the genre, what's the, uh, is it free to play?
Is it, you have to invest in NFT before you play and stuff like that.
So, uh, one thing is cause this app store, they don't have a Web 3 tag of course.
And, uh, one of the challenges we face is we don't have like a platform, a native platform,
Web 3 native platform where we list all these Web 3 games together.
So, uh, but of course what we can do, like what we do nowadays is you see one Web 3, what
I like about Web 3 communities a lot is that we collaborate with each other and we help each
other out, but in the future, I would definitely love to see like Web 3 as a general tech in
this kind of, um, like app stores and play stores and maybe even steam to be honest.
So that people know that, oh, this game is adapting to the future and they are, they are using
like blockchain technology and the advantages that you can get from playing this game compared
to like the traditional ones.
I love it.
I think the, the app store is a huge opportunity as much as I'm sure it's a pain.
Um, but you know, it's just, how do you make that messaging a little bit softer on the, uh,
the eyes for the average user?
Um, you know, I think there's challenges and that there's just this natural tendency to like
strike everything down that's got Web 3 in it.
I'm sure from, from what I understand, you know, obviously we are a little more inclined
to test everything that is out here, uh, probably without doing any research, um, because we don't
want to miss out on any opportunities and we're a little more, a little higher risk tolerance,
but I think it's, um, you know, good to figure out how you're going to package that to the people
who might be just browsing an app store.
Um, I'll pass it back over to, to Smokey to ask the next questions.
Thank you, sir.
All right.
So for this next one, um, as you were building a game, do you start with a regional focus
and how do you scale your game globally?
Are there player differences across regions that you pay attention to?
So why don't we start this one off with Anna chess?
Hey, yo, um, yes, um, I don't think we start off as really regional focus.
Instead, we start off with Web 3 native, but, uh, went back to Web 2.
So, I mean, chess is like very globally, but I mean, there's data.
So, uh, I guess there's the regional focus in some sense.
So I, I believe, uh, uh, in, in Web 2 general, chess is, uh, one of the way out for a lot
of talent people.
So, and most of them are come from, uh, developing countries.
So yeah, that, that will be some of our, our focus as well.
Uh, and of course we are scaling off the chess.com partnership.
So, because that has a really, really massive, uh, DAU that we definitely would love to convert
them into Web 3.
So yeah, uh, pretty much that's it.
Wonderful.
All right.
And why don't we go on over to IntelliX for the same question?
Um, yeah, sure.
Um, so yeah, um, regional marketing, it has always made sense with an evident data.
So yes, proof of data pretty much.
And given that a dominant user pool is just within Southeast Asia is at the moment, it is
one of the areas that we are highly focusing on.
Uh, but that does not that, uh, mean that we neglect our origins as marketing has, is just
starting to surface.
And it's true that potential to the world.
And it's, and it's to really get the mass adoption of going to bring all the players
in from the world.
We need to actually make sure that we are in line with all the global players and to
get them into Web 3 gaming, like how it was in Web 2.
I, I think, uh, crypto golf impact would be a more suitable person to answer this one
because actually they are doing the marketing for the regions.
So yeah, I think I might kind of pass this question to SJ as well.
All right, so, okay, so CGI or crypto golf impact actually started off as a Web 2 game named
golf impact.
Golf impact is already, uh, proved itself by accomplishing more than a million downloads
worldwide.
And of course it is, um, already on the app stores of Google and Apple.
So CGI started off by integrating Web 3 elements into this golf impact.
So naturally we aimed to publish ourselves onto the same app stores as well.
And we currently provide services in 170 countries worldwide.
So, however, this was a great challenge for us as well, because we had to cope with, uh, um, the rules and the specs of what those web
two mobile markets require from us.
So it always has been a struggle for us on, on which, uh, web three elements we can integrate into the game while, uh, being copping with the regulations and laws of all those market.
Um, so about the regional focus, um, since CGI started off from the web two game named golf impact, uh, we were actually able to access to our, the user pool of our previous game.
So we do not really have a regional focus since we target all countries globally, however, um, we have to keep in mind on providing equal competition for all of our users worldwide.
So we really have to take into consideration on, for example, the, the time setting of a certain events or how.
Uh, our users globally can actually have a fair competition to one against another.
So it really comes to, um, taking care of our users from different countries worldwide.
So I believe Intel X and Intel X adventure has actually provided great help when it comes to that.
Uh, when it comes to these kinds of challenges and the needs that we face.
Uh, presenting our game to different players of worldwide.
So thank you very much.
Perfect.
Thank you for that.
All right.
So for this next question, I, Oh, we, we have a hand up all the song.
Go ahead.
Yeah.
Yeah.
So, um, I was, I was, I was spending to get you out on this question cause as a real time FPS game.
Wow.
We have a lot of troubles trying to push the game, um, to the, like in a global kind of, um, way.
Um, the ping is just a very big issue in our game.
And I, sometimes I envy like any chess cause chess game is turn-based and yeah.
The regional focus too much cause you can just push the game directly to, um, everyone, everywhere.
Um, but for us, well, we cause of ping issues and we, we do have to carefully, step by step
doing tracks.
I haven't tried crypto golf yet, but I definitely will try.
And interlex website just looks good as I'm browsing it right now and regional focus.
So I think most of the games that, uh, having issues like us, um, where ping FPS is, sorry,
where ping is an important factor that decide your game outcome.
So every game project will, sorry, will start from the Asia market, particularly, um,
Asia market are much more friendly to web three game projects.
And, uh, we, uh, and Asia markets are, uh, how do I say this?
Uh, are more, okay.
This one is not really FPS, but they are more open.
They are higher percentage of mobile gamers in Asia market as well.
And there are more PC masteries people in, um, the Western market.
So, yeah, so that's how we approach it.
And in matrix fire, we do this two years, we've been trying to focus and try to penetrate
the Asia market first before we trying to go to the Western side of the world.
I think that's a super interesting nuance is just like, what kind of devices are people
using?
Um, because all these different games have different requirements and like, you know, we
work with games like wilder world, uh, who are building a super robust game, but you need
like a cracked out computer to play it because they have all the, like, it's just super intensive.
When you have planet mojo where it's just a browser extension and it's easy and anybody
can play it.
Um, but then you have, you know, like we're working tomorrow to play matrix and discord
and there's some challenges there with like, you know, okay, we have Android.
And then if we want to get the Apple test flight, there's just these little nuances that like,
you don't think about as just a consumer, you're just getting the game.
Don't worry.
No, no tears.
I think we got plenty of people signed up and you know, it sounds like the more people
are geared towards, uh, Android actually in the APAC regions.
Um, at least from what I've heard.
Um, but I think it's, it's interesting how you have to like capture these different users
at different places.
Um, and I think another thing, you know, as we're talking about like building a community,
um, or we're not talking about it, but we're about to be talking about it.
Um, you know, like the, the concept of building a community today is kind of a scattered notion
just because there's so many different people fighting for the same attention.
Um, I want to talk about like different strategies for that.
You know, we've seen a lot of like social campaigns, um, portal planet, mojo block games.
These are all teams that have come out and done like hyper socialized campaigns, you know,
where you, where you go, you tweet a bunch of things, you respond, you reply, you do all
this stuff and whatever you think about it.
Like those are people who are now giving their attention to these projects.
Um, but then there's also just like, you know, crypto golf impact.
You check in every day and you, you play and you unlock your, your daily passes or whatever,
or matrix.
You guys are having these, you know, YouTube sessions or these live streams with millions
of viewers.
Um, Intel X has, you know, pretty robust platform of different options you can tap into.
Um, and you know, Anna test, I think you guys are working on a, like a check in campaign.
You know, we're talking about like, come in, come back nine days in a row and keep playing
and get the mini game.
Um, what are the kind of different strategies you've taken to, to build that community and
then to, to capture them longterm, you know, with the attention spans that we have here.
Uh, I think I'll pass this one to matrix, Intel X and NHS, cause you guys are all working
on something similar.
Oh, matrix first, I guess I have to pick one, huh?
Oh yeah.
Thanks.
So, um, actually in the specifically in the APAC region, uh, one of the barriers that we
noticed is the language barrier.
And, um, I'm not very sure about any chess and crypto golf, but in matrix fire, since it's
like a team based game and you have to communicate with your teammates during your gameplay, uh,
it's a very different, it might be a very different situation cause we can't just group these players
together because they will have a language barrier when they try to communicate with their
teammates.
So, so instead of trying to group them together, we actually have, um, this strategy where we would
try to look for moderators or community leaders from each different, um, language speaking group.
Like we, we split them by languages instead of, uh, we group them by languages.
They speak instead of like, uh, nationality or something like that.
And we would try to get this, look for these community leaders and community mods where they
can help us out, relay the message and help us out in like hosting, um, local or smaller
competitions.
Yeah.
That's, that's our strategy.
Do you have any challenge like bringing those communities together or is there even a goal
to bring those communities together or are they like operate in completely different kind
of manners?
Hmm.
Do they operate differently?
I mean, for now, no, but we do see when we start to, when the game launch and we want
to go to the, like for map web to mass adoption, then we will start facing challenges where
different cultures, different groups of them, they have like different, um, popular day that they
can play games with cause of like their, uh, national holidays or something like that.
The difference in that is there, but for now in web three, there aren't a lot of differences.
I mean, most of the players in web three, they are trying to learn what they can get from playing in your game,
especially now in early stage.
Like what can I get from playing, uh, in the beta.
But in the future, I do foresee, but I haven't experienced it yet.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
Yeah.
So I do foresee, but I haven't experienced it yet.
Interesting.
I, I think it's interesting to just be very forward with the idea that, you know, players
are very much like, what can you do for me?
Um, and I, I think that's an honest reality of, you know, a very crowded space.
If you see it in like any airdrop platform or NFT community or games or whatever, it's
like, what can you do for me?
I mean, it's got no language barrier.
It's not got no like racial barrier or diversity or anything.
It's everybody is looking for like, Hmm, where's my opportunity here?
Um, so it's definitely interesting to think about that as like a, something you have to,
to navigate, you know, you can't just be focused on yourself.
Like how are you giving back to your community?
Um, let's go to NHS.
How are you guys kind of focused on building a community with your, your campaigns or, or
different sort of game modes?
Yeah.
So, um, obviously we've introduced, you know, some of the, um, community quests and then
I think along the way, what we observed and kind of monitored throughout the time is, um,
just seeing what community likes.
Right.
Um, I've been putting a lot of time just to, you know, monitor and try to see what they
really relate to, especially when, um, when you engage with the web three audiences, um,
they all come from different backgrounds.
They all have different, you know, opinions and everything.
But I think something very interesting and something we try to pull the value off is try
to convert them into UGC, right?
So we haven't really done, um, you know, really hyped, uh, kind of social campaigns,
but what we're trying to do is, um, try to see where we can really do UGC off.
Right.
So one of the things that we found is that, um, so chess is obviously not easy and then
we're introducing spells on top of traditional chess.
So we think, you know, this is obviously very hard for the community to do.
That's why we're taking our time just to, um, put a lot of emphasis on educating and, um,
having a lot of activities before we really would release the PVP.
And something we found along the way is that, um, community really likes to find the alternative
solutions to the spells puzzles.
So that's something we, um, obviously found throughout the time.
And so then we introduced the puzzle bug bounty and, or kind of like alternative solution to
the puzzles where the community can submit their submissions and then to win something that's,
um, relevant to our roadmap.
So for example, our Orbs NFT, the upcoming, um, allow list.
And then two is, um, simply for them to really create the puzzles with us.
Right.
So if we do see some really cool submissions, we usually ask them whether you will want to be
to be like, uh, um, like really dedicate your time to, um, create some of the puzzles with,
you know, very specific spells that we released.
And maybe in the future, you know, we're thinking about having the community to vote on what kind of spells they will want to see within our game.
So we're really taking our time to see what the community likes and relate to, and try to develop our strategies along the way that's really flexible and really relevant to the community.
And to make sure, you know, whatever we give out.
So all the benefits, all the perks are very relevant to our community.
Yeah.
I think that's actually really cool.
You know, that concept of just creating like the bug bounty because, you know, if you, if you have a very linear map as to how to accomplish this game, you know, even your, your biggest maxis will finish that and they'll be done.
And no matter how much they love, it's not like they're going to go back and do it all again.
Um, so to create these little side quests and opportunities for them to spend endless hours in the game, um, doing something that's not on the map and kind of creating their own destiny, I think is super cool.
And, you know, every community needs like a set of maxis.
And I think that's a great way to kind of build them where, you know, hey, you spend more time in this game and you find something unique, we will reward you.
Um, you know, so kudos to that.
That's awesome.
Um, and IntelliX, tell us a little bit about kind of how you're approaching, you know, the socialization and the community aspect.
Yeah.
So strategy, pretty much.
Um, I honestly think that, um, making strategies has become much easier than how it was back in Web 2.
So, uh, I think Lala Song has briefly mentioned about the language barriers.
So language barriers has always stood up as the main obstacle, especially in the Asian region, as we all know that there's way too many languages spoken over the Asian areas, which meant that we just had to deal with such a number of localization issues.
But after Web 3 has struck, uh, Web 3 itself has just become a common language for everyone to understand and gather along.
So, yes.
And of course, English has also become kind of a dominant language alongside.
But yeah, it's definitely, uh, true that it does not feel like an entry barrier into gaming like before for like foreign, uh, languages as well.
And as well for the strategy itself, um, the emergence and gathering of DAOs, DAOs has, uh, has greatly helped us strategize community building.
And as it was much easier than just trying to acquire users from those specific endpoints.
And we actually now have a solid measure of groups as DAOs and guilds with purposes.
So, um, in terms of community building, um, getting those DAOs, uh, integrating them into the platform of us or getting them to compete together.
And that was a very good, um, strategy for us that helped us build a good, vibrant community in Web 3.
Amazing.
I like the idea of like Web 3 as a language, you know, we, we all speak Web 3 a little bit here.
Um, super cool point.
Uh, I do want to pass it also to Kang and Glab is over here.
Uh, you know, you guys have spent probably the most time in NFT communities, which whatever you think about it, uh, community is all we have left in NFTs.
So, um, you know, there's a lot of good things going on there, but like, what sort of things do you see, you know, having spent a long time, you know, understanding how communities operate, um, you know, with some of these social campaigns or user acquisition campaigns, um, what has been most impressive to you on the gaming front in terms of like acquiring and maintaining a user base?
Kang, I'll pass it to you first.
Kang, I think we've been through a lot regarding, you know, the question, uh, you just asked.
Um, so the most recent trend is very clear, right?
Like a lot of, uh, uh, a lot of games, they decided to launch their free mint collection polygon and also doing a token error drop.
And it's been proved that this kind of a mechanism has, uh, is the best way to acquire a lot of the, you know, the players, the vibes and, and also the, uh, the, the sentiment.
Right.
So, and that's, that's why, you know, um, we, I mean.
Um, this week we have, uh, our docs is going to, uh, raise their free mint collection.
And the next week we have another one, uh, and a blog is going to release their, uh, collection too.
Um, and besides that, um, I think what, uh, guest hero and also a matrix is doing very good is that partner with before their beta launch that partner was a lot of, um, um, like game communities.
Right.
Uh, for instance, like YGG and some other, you know, Asian communities in Japan.
So they're doing very good.
I think there are just, you know, two very clear paths, uh, going forward.
Uh, one is, um, if they're, if they have a huge confidence about their game, um, they can slowly build the game and also they can, you know, um, releasing the beta version, uh, gradually before launching a token.
And the second, the second road is, um, they, a lot of games, they are, you know, they release, uh, pass a Genesis collection first to acquire a first batch of the users.
And, you know, and then, uh, gradually building the community.
Um, but both ways are working, uh, completely fine in the current market.
Hmm.
So I heard have a good game or give people money.
I like both of those.
Um, no, I, I think you make a great point.
You know, we've seen a lot of these Genesis passes for these different games.
And to be honest, most of us don't know what most of them do.
Um, but I have a lot of passes and, uh, I'll tell you what, I've eventually become a follower of that game because I'm like, when can I use this Genesis pass?
Even if I'm looking to like sell my Genesis pass, I'm looking for like, what's going on here?
What's upcoming in the roadmap here?
And someone could ask me about this game.
And I know all about it.
Uh, just because I have this thing that I'm like speculating on the value of, but now I am an educated user of the game.
Uh, and I think that's a super interesting point.
It's just like, you're effectively just giving away, you know, a thousand or 2000, like pictures of a, you know, a card or something.
And it's a great thing to create your first set of maxis and like, you know, just educated, uh, players, even if they never play the game, they are now like fully aware of what's going on.
Um, there's no better way to acquire users than have like a cohort that's completely invested in what's going on, regardless of why.
Um, Greg, what do you see right now working in the user acquisition space or what's the thing that's excited you the most?
Uh, I think you've nailed it pretty dead on the head.
It's either, I view it as a spectrum of, you know, finance and fun.
So, uh, and all of gaming and the history of gaming, it's always been finance or fun.
You know, we're talking about gambling in the casino.
That's finance.
We're talking about pure, just fun without the financial aspect.
You're talking about triple A gaming, you know, in the traditional world.
Uh, I think Web3.
I think Web3 needs to realize, and I think the quicker that teams realize what Web3 is, the quicker, you know, they'll get to their end goal of developing a community and a community that won't leave.
And that's Web3 lives in the middle of the spectrum.
And this is just my opinion, right?
It's the idea that Web3, you have to understand that it's going to be a combination of fun and finance.
And typically it's not going to be able to hit the extreme fun or the extreme finance section.
So there's this little like niche in the middle that I think we need to figure out as, you know, a community and as a product.
And it's tough competing with, you know, these legacy games and triple A games like your, you know, Call of Duties, like your, you know, World of Warcraft, Fortnite.
I'm showing my age with World of Warcraft, aren't I?
But what I'm trying to say is ultimately, as long as you're able to balance, you know, a decently fun game and put some shape or form of proper tokenomics behind the financial incentive.
If you lie in that middle and distinguish yourself from a casino and from the likes of a Fortnite or Call of Duty, I think you'll hit it right on the head.
Yeah, I think that's, you know, we spent a lot of time talking about triple A gaming in this space.
And I've talked about this a lot, just the amount of NFTs that I hold that I'm still awaiting the triple A title to be delivered from, you know, two, three years ago.
But back then it was like, yeah, I'm going to mint this and I'm going to make generational wealth because we're delivering a triple A title and I'm going to sell this for, you know, a house after this game launches because I'm basically an owner in, like, Call of Duty on the ground level right now.
That's how it's going to go here.
But you had 47 teams in a week promising a triple A title.
And I don't know a ton, but I don't think that's how it works.
But, you know, now I'm looking at it like, OK, we're getting to a point where we're starting to, like, embrace the financialization of everything.
And, like, for a while, admittedly, even myself, I was like, no, this is silly.
Like, we need to just have fun games.
And, you know, the financialization is something that nobody actually wants.
Nobody like we need to have these, you know, triple A quality titles in this space that are powered by NFTs and, you know, interoperability.
And I can go use my Fortnite gun in Call of Duty because NFTs are going to power the gaming world.
It's funny looking back at that perspective now because, like, everybody was thinking that.
And that was, like, realistically this thing we had.
That was what we were hanging on to.
But now we're at this point where it's like, OK, maybe the financialization isn't that bad.
And maybe what Greg said is kind of a good point because, like, we don't need the triple A title, but we need people to have, like, a unique experience here.
And a lot of times the unique experience here is that we can offer some money.
You know, there's like a financial aspect that you can't get on Xbox.
You can invest in this thing.
And part of the game is your investment strategy.
You know, I know we're not supposed to be over here playing around with money, but that's part of the game.
You know, can I invest X amount?
You know, when I was playing Gas Hero, it was like, how much money do I have to put in to get X amount of money out?
And what's, like, my, you know, yield strategy?
And are they going to change the metrics?
It's just finance with a layer of, like, strategy and gamification realistically.
And so, like, I don't think it's a bad thing.
I think we've come a long way in terms of, you know, what our goals are and if, like, are we able to be honest with ourselves about what our goals are?
And I think we're finally getting to the point where we're like, ah, yeah, a lot of us just kind of want to make some money.
And if there's a fun game to play in the interim, great.
But, like, a lot of us are here for money.
And, you know, we become gamers because there's opportunities here.
Or I'll admit, like, I've become quite a bit more of a gamer in the past six months than I ever was because I've embraced, like, I'm just going to play these games and try to make some money here.
Anyway, off my soapbox, back to Smokey.
I think you've got one more question for us to take us out of here.
I do.
But I do want to just comment on some of that.
You know, I remember, you know, looking at, you know, some of the different features that were available with the blockchain, right?
And I remember being really excited about being able to have items, you know, on-chain that were able to tell a story, right?
And then also, so it's like, okay, like, this sword, like, killed this dragon, you know?
And it's got, like, this long, you know, thousand-year history in the game, right?
And going from player to player, and it would have, like, you know, you'd be able to see, like, exactly where it's been and what's happened.
So, but then also, I remember getting really excited about being able to use characters from one game to another, like this interoperability, right?
And that was, like, the big thing.
And, yeah, that's not really how it played out, but I was really excited about that.
I think we will get there at some point, and when we do and we're able to use the blockchain for that type of interoperability, it'll be really great.
But I think, like, we were put in the cart before the horse a little bit.
We're like, well, you know, maybe we should focus on, you know, making games that are fun that can actually get players onto the blockchain.
You mean I can't use my new set of golf clubs in the first-person shooter game?
Not yet, sir. Not yet. But, you know, we'll keep you updated for when, you know, there's a Grand Theft Auto game, and you can bring your golf clubs and, you know, go on a rampage.
So, we're not quite there yet, but soon. Soon, hopefully. I sure hope so.
All right. Well, let's go on over to the very last question.
So, many Web2 games rely on closed economies, but Web3 gaming emphasizes aggregation and composability, something we are excited about at Polygon.
But what opportunities and challenges do open economies present for game builders across different verticals?
So, why don't we throw this first onto IntelliX?
Yeah, sure. It's truly exciting to be in such an interoperable ecosystem, which is pretty not at the moment.
But still, Web3 interoperable is a big thing. I believe in it.
And as we now have a more common language between all projects, which is more contrast, the largest opportunity I see is the standard of tokens, including both fungible and non-fungible.
So, like Smoky, we tend to say interoperability a lot between NFTs, but it is not really interoperable at the moment.
So, like, by means, there will be a connection between games and projects. That's something we need.
While this is partly true, it's still missing on the level of common criteria.
So, I believe there should be a standard of metadata that can be universally used in every game, whereas a single NFT token, given that it's 721 or 1155s, that would hold all the flat 2D-specific data and images, and as well as pixelated or 3D assets with given blocks and millimeters, motions, and capture points.
So, whether you bring this NFT to that game or this game, it's all going to be actually interoperable.
I think that's the chance that is missing in the market.
And it may sound like a big pile of data to be written on a single metadata, but recently, through data availability and sampling, compressions are being actively discussed.
And with the emergence of AIs as well, those asset generation will soon become easier than ever.
So, yeah, I kind of see that as the main chance and opportunity that is upcoming in the market for games to actually be interoperable between projects and games.
So, yeah, I think that could be a good answer to this question.
I think what's really interesting about this, right, is, you know, basically with that interoperability, what we're talking about is like this very complex metaverse, right?
Where you have these different gaming environments where you're able to use different assets, you know, you're able to spend currency from game to game, you're able to communicate with each other, right?
I mean, that's like a, you know, a pretty advanced metaverse as far as like the economy and the assets are concerned, right?
And I think that, you know, something, you know, just even with Twitter as itself, right?
Like being able to have NFTs, a digital representation of yourself, being able to speak to each other verbally, you know, being able to have assets on chain.
Like even that is like a very crude metaverse.
So I think like the people that are here now that are engaging with this are the ones that are going to be really ready for when these things are very, really built out.
So it's very exciting for sure.
But I think that is all the time that we have.
But I do want to thank everybody for coming out.
And before we close it out, why don't, doesn't everybody in the audience go ahead and give everybody up on the speaker panel a follow so you can stay tuned with everything that they've got going on with their games.
And let's see if Logie has some closing thoughts.
I do have some closing thoughts.
First and foremost, I want to say thank you to everybody for coming up here, building some questions.
Some questions were thicker than others and you guys had some great answers and I appreciate everybody's perspectives.
We've got people building a complete spectrum of different games here, you know, from like the very like just casual sit back on your couch or wherever you sit down and play games, as I mentioned earlier.
And then we have like, you know, whole universes and strategy games and shooter games.
And I think it's just such a great kind of picture that we're able to paint of the ecosystem that lives on Polygon.
And I'm so excited to be having these games for Game On because first and foremost, I get to and I have to try out every single game that we're playing.
And it's like opens my eyes every time, you know, we have this where I'm just like, oh, there's, you know, there's a search, like a very passive searching game or an auto chess battle or a very intensive first person shooter game or, you know, a golf game that I end up playing every night before I go to bed or, you know, there's all these things in between.
And you don't realize that whenever you look at like Twitter and you see crypto gaming or Web3 gaming, it just feels very much like, oh, I have my animal farm and I go tend to this farm.
But no, no, there's like these communities everywhere doing different things.
And if you want to go try some of these out, we are going to be trying them out for the rest of the week and the rest of the month and the first week of May.
But tomorrow we will be hanging out with the Matrix team in our Polygon Discord.
So join us there at 8 a.m. PT Pacific Time, 11 a.m. Eastern Time.
We'll be getting some some special access to the game and going through everything in there.
And in addition, you know, every like money makes everything a little bit better.
We do have a prize pool for people who are playing in this competition, in this campaign, 30K and rewards.
Plus a special shout out to our hosts at KGen who are hosting some of our other game sessions as well.
They might have some rewards, too.
We should check in on them.
But, you know, a gaming guild that everybody should be aware of.
If you go on DAP radar, they're like number one on.
Actually, they're number two because Matrix is number one.
They're number two on the daily active wallets and just doing really cool things there.
And then also Thursday, we haven't announced it yet, but any chess.
We'll be playing any chess in the KGen Discord.
And so if you want to figure out what's going on over there and see how to power up your chess game with some spells, it's actually super cool.
I don't even love chess, but I started playing it and I was like, oh, this is way better than chess.
You know, there's like cool stuff you can do.
It's not just the same old, same old.
I would smoke Smokey, by the way, in a heartbeat.
Anyway, regardless, join us for these things.
Check out IntelliX as well.
They have a whole ecosystem of games you can play, tap into.
Crypto Golf Impact being one of them.
Super fun game.
Once again, thank you all for your time and catch us in Discord and come by and play some of these games.
I promise you it's actually a lot easier to get into these games than you think it is.
Web3 Gaming does not have to be hard.
So thank you all.
