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$gob by @goblintown
Recorded: July 9, 2025 Duration: 1:10:12Space Recording
Short Summary
Goblin Town has officially launched its new token, GOG, alongside a strategic burn of 70K tokens to bolster its economy. The team is actively engaging with the gaming community through partnerships and is set to release significant updates to their game, indicating a strong growth trajectory.
Full Transcription
Thank you. Thank you. So, GM, GM, everyone, welcome.
We're going to be with you guys in a few minutes. Let's just give it a few minutes for everyone to join. Thank you. Welcome, welcome everybody.
We'll be starting in just a few minutes. I'm
I'm Thank you. All right, GM, GM, everybody, welcome to another space. And today we have big, big news coming from Goblin Town.
I see that AJT is already here with us.
GM, everybody, as usual, this is your host, Laura, also known as the Miami Ape.
Welcome, everybody.
I did pin the tweet up top for you guys to share the space, make sure that everybody
is in here with us to, you know, learn a little bit more about the big news that came out
yesterday.
I'm very excited for this conversation today to not only maybe reminisce a little bit about
the journey for Goblin Town, but also to find out what this means, this big, big announcement.
But with that being said, welcome, AJ. How are you doing?
What is going on? How are you doing? Sorry, I how you doing sorry i came a minute late we um i was
getting i was getting the surprise ready so took an extra minute or two to do a few things um but
we're not going to start the first second with the surprise come on i was like i like that's it i'm
like we're just right away that's it you can't you can't just, you know, you've got to butter me up a little bit.
You know, we can't just start like that.
And everyone, yeah, let's retweet the room.
Let's get everyone in here.
I think it's, is it a first on one of these type of things?
Maybe.
I don't know.
I'm sure people have done other things.
But anyway, you'll see in a few minutes. We'll do it. We'll get it.
Maybe we should have a goal, a number goal, like maybe like 200 people in the room or something.
I like that. So that we won't announce the surprise until we have at least 200 people in the room.
So if you don't retweet people, you're not going to get it.
There's no surprise. That's it.
Yeah, I like that um but how you doing
what's going on I'm doing great I'm I was really excited you know to have this conversation I
actually um joined a few a few spaces I saw you you know late at night trying to um to probably
talk about everything so I was like you know let's let's see what he's talking about and let's see
what we're gonna talk about tomorrow but for those, I feel like at this point,
we're all a big family and we have been around for a while.
But while we wait for the retweets and we wait for the room to get a little
bit more full, why don't you tell us a little bit about, you know,
who, who you are and, you know, some, some,
some bits and pieces of Goblin Towns and Truth Lab. I think that, you know who who you are and you know some some some bits and pieces of goblin towns and truth
lab i think that you know it's always good to get started with that sure so i was born on no i'm
joking i was born on june 10th 1987. Please share the exact time that you were born actually actually
uh you know i actually don't know the exact time it It's a good question. I should ask my parents. There you go. I don't know.
It was, uh,
we could add your, you know, we can add a drama to it.
I was born, you know, at the stroke of a midnight. Um, no, uh, yeah,
no, I was, but I was actually born, uh, in, in Manhattan, uh, in New York city,
uh, in, in union square, union square East, not in the park. Uh,
but in the...
There used to be a hospital there.
Union Square East, where people had babies.
So that's where I was born.
But no, I'm Alex.
Most people call me AJT.
It's my initials.
And my Twitter handle.
And yeah, I've been in the crypto space for a little bit.
Since 2012.
So, good 13 years.
I think I'm celebrating my crypto bar mitzvah as of March.
And yeah, so we, you know, I started off early in one of the first crypto companies called Douala back in 2012.
Had like a front row seat to a lot of the craziness of really Bitcoin at the time and
Silk Road and Mt. Gox and all that stuff.
And then was there for two years, then left and started a company like a social media
analytics company, nothing to do with crypto.
But at the same time, like Michael, my co-founder and I,
we were, we would like, you know, we had an Ethereum rig running in the office
and we, we played, you know, we played the, you know,
all the, all the, all the different games, you know,
DeFi summer, ICO craze, eventually obviously NFTs.
And we were just always, you you know we always had our like pulse
on on uh on what was going on and then eventually sort of jumped back into crypto with the combination
of two things one was obviously launching truth uh with with um with my my friend Cesar and our co-founder,
Process Gray, who makes all the art.
He's just, you know, our sort of in-house
George Lucas, Stanley, Jack Kirby combo.
And then we sort of evolved the company that evolved, we evolved the company that
evolved from the social media analytics company
called Social Rank, called Upstream.
We started doing sort of DAO infrastructure.
And so all those things sort of like
converged into one.
And then we eventually merged
all those things together. And now we're
Truth Arts and we are
trying to build
a franchise. Obviously our origins are in Web Arts and we are, you know, trying to build a franchise.
Obviously, our origins are in Web3 and we have a really soft spot for crypto.
Even if, you know, initially it was, you know, at least Goblin Town, we were sort of like poking fun in the space when we originally launched with Illuminati.
It was more of a secretive society.
It was more of like a more of a secretive society.
And so we just liked experimenting and trying things
and trying to come in and maybe give a fresh take
on things that people were doing.
But most people know us for Goblin Town.
They know the sort of craziness in 2022.
But for those that don't know or weren't around 2022 basically the
market crashed everything went to you know what is what is now goblin town um you know it was like
luna and celsius and all these these these these apps and applications that um uh no longer exist uh or just exist on the blockchain now but they um
you know the market passion everyone's really sort of down and it felt like everything was over
um and we sort of came came out with uh with goblin town as a free mint um there's 10 000 of
them we did it anonymously we wanted people just to focus on having fun and like just the you know
we were sort of making fun of all the different sayings um and uh yeah just exploded like at the
gate um you know speculation went wild and uh yeah the long and the short of it is like those
free goblins end up going crazy and i think think at peak it was in between nine and 10 ETH.
Although ETH was, well, I guess it's now back.
It was like more like one, $2,000 ETH.
Maybe it was like $1,500.
But it was a wild time.
And basically for like 45 days, we captivated the space.
And then we just kept doing stuff, right?
Like, you know, part of the free mint was we had no roadmap.
We had no utility, no expectations.
Didn't mean we didn't want to do things.
It just meant we weren't going to, you know, prior, you know, release them before.
And that, I think, goes back to just our origins in startups and tech.
And, you know, you have to feel comfortable like pivoting or changing.
If you thought something was a good idea two months ago and you start building it and then you decide it ends up being a bad idea.
In startups, that's like that's a Tuesday.
In crypto, like we're going to curse your family name for generations to come if you don't do exactly what you said you were going to do.
family name for generations to come if you don't do exactly what you said you were going to do
and so we just that's not a really great way to to tell you know i don't want to say like
run a business but it's not it's not a great way to to sort of operate when you really need to
by the way we're only um 30 now we're 28 people away until... I'm keeping track, too. 30 people away, and then you forced me to do the surprise.
Or share the surprise.
So, yeah, so what...
Where was I going with that?
Yeah, we were just talking about the approach.
And so we...
In terms of Goblin town we just like wanted to
um like be able to like start an idea like there's i can't tell you how many things we've
started and haven't launched from goblin town uh it would make your head spin um but i think
if those things were public we would be like eviscerated, you know?
And so, yeah, sorry.
No, no, no.
What I was going to say is that I think that you touched on that briefly that you guys had no roadmap, no utility.
And at that moment, no one really had done that.
I think that right now it's very common to, I don't know, see just a meme coin that like we don't know what the utility is.
We see an NFT that like they're not promising you anything.
But up to that point.
Everyone had, you know, some sort of.
Oh, yeah.
To keep written out roadmaps that were like detailed to the day of what everyone would be doing, what they're having for breakfast.
And having something like this, it was more like, what would you buy?
Or like, what would you claim this and then expect?
Or as the price kept on going up, it's like, are people crazy?
And people are like, no, no, no, they're going to do something.
We just don't know what it is.
So I feel like that speculation got a lot of like people talking about it.
Or just like overhyping what that speculation, that thing means materially like i um i feel
like it's so funny i don't know i don't think he's here in the audience but i had this conversation
i want to say like three years no maybe two years ago with with adam uh with hollander who's the who's
the now the cmo of openc and he had a collection I believe he had a collection and that was god it had to be
like two three years ago now he had a collection and they literally did every single thing on the
roadmap to a tee and we were talking we're talking about it he's like honestly it didn't matter it
didn't matter that we actually did every single thing on the roadmap um all people cared by the end of the day was price go up price go down and you know there's there's
a reality of that in in life um there's a reality of that in you know in just in general like
performance like you're the performer you don't um and it doesn't matter you know so like you're
damned if you do and you're damned if you don't
right don't do the things that we're in that obviously and that's very tough to to to get
that feeling right of like hey but i'm delivering what i'm promising um and yet you're not happy
but then if the price kind of goes up how many people were probably upset that you didn't tell
them before about this free claim oh i mean well tons
of people were upset at us for not like sharing before i mean like one of my like closest group
of friends like none of them knew and we're all like web three close like really the people who
knew were like on uh you know outside of a company were like on a single hand um and anyone who thinks
that they knew didn't really know like that you know it was
some spouses and and and basically mike do this and only because mike was the one who tweeted
about it and i knew mike could keep a secret so uh otherwise it was it really people didn't know
um and yeah i mean i you know it's funny i i spoke about this a little last night when i was
on a space but i think the reason is because um i sort of gave
the example like we did a free mint right and i you know the person who minted it minted it for
free then the person that person sold it for 0.1 right and then um the next person sold it for
for 0.5 right and then that person saw a dip and they freaked out and they sold it for 0.5, right? And then that person saw a dip
and they freaked out and they sold it for 0.3, right?
And the person after that sold it for two weeks
and then the person after that sold it for 70, right?
And so you have this like life cycle
of people buying and selling things,
not from you,
but like you're getting a cut of it or whatever,
or maybe you're not even getting cut of it.
I see people get mad at just people who launch things
and they're not even getting any financial upside from any of that and so
anyway what ends up happening is that the the the person who buys it for for eight eath nine eath
seven eath whatever it is um they have seven eight nine eath expectation from the team even if the
team didn't sell it to them and that's i, I think, a little bit of human nature,
a little bit of maybe not realizing how it works.
It probably is some combination,
or just ultimately wanting to profit and extract and whatever.
And that's also fine.
People should be okay to sell.
People should be okay to buy.
People shouldn't be... I mean, there's obviously nefar People should be okay to buy. People shouldn't be shamed.
I mean, there's obviously nefarious ways to do it, and you shouldn't be doing that.
But people in Goblin Town, we're always just like, when people come to me and they say,
I bought a bunch of goblins early on when you guys came out, and then I sold it at the top.
I'm like, great, dude.
Amazing.
Some guy said he paid for his whole wedding with it i'm like amazing love it like couldn't be
happier for you um and so it's and then the the problem though is um is like what happens is
and and it was sort of perfectly described to me by uh and and i'm sort of
stealing a little bit from from my co-founder uh uh process gray but um he uh he sort of
described it perfectly what ends up happening is you you start off with a collection right
and what ends up happening is everyone wants to get in everyone wants to mint it and i'm
this is nfts but this is also it could be meme coins also like it could be sort of anything crypto um everyone wants to
mint it everyone wants to buy it everyone wants to pre-sell everyone says right and they're like
vying for it they're fighting each other they're trying to do whatever it takes to get in you know
it was obviously a lot more grinding for for like you know allow lists and stuff like that back in
the day and they want to want it right they get in and then the price starts going up and
they're excited they're exuberant everything's going great it's going up and then um people are
buying you know some of the early people are selling because they're like realizing profit
some people are you know uh are holding because they think it's going to go higher or they just
love the community and they want to stick around um and eventually you hit
up a top right and or like a like a local top right and uh people bought and sold there starts
going down now you have people who have bought the top and are starting to write it down you have
people who are thinking that it's just a dip and they're they're buying because they think the top's
not in yet you know which is you can describe them as like catching knives eventually and then from there
it goes deeper and that was the actual top then you have people really catching knives
and then you have people who are you know have bought the top and are just you know
underwater and then you have round trippers also and then you have
new people who come in thinking uh it was just a dip we're going to start over again which
happens it's it's it's you know not as as common but it happens um and so what you end up is with
a community of people who are like they have a lot of different expectations right of where who are like, they have a lot of different expectations, right?
Of where they are, right?
And what they, some people have regret
because they saw it go up.
They didn't take the advantage of it.
They didn't sell it.
Some people who, you know, bought the top
and then they're just like upset.
Some people who caught knives
and then new people who have like their bright eyed
and bushy tailed on expectations. And the the reason i'm going through all this is it's like
you're you're you're in between a hard and uh like a hard place right and and you add on top of that
that like you didn't sell it to any of these people except the first people right and so
the expectation or whatever you said originally is sort of thrown out the, you know, it's thrown
out the, out in the garbage because, you know, it's, it's, uh, you know, like legally you're,
you're fine. Cause you said you were going to do this. And if you do that, you're good. Right.
Um, but like emotionally it's, it's taxing on the people working on it because, you know,
if anyone here has ever put together a project or anything like um it can weigh on people it's i it's not for the faint of heart uh and i
i wouldn't i wouldn't i wouldn't wish some of it on my enemies um but you really need like
really thick skin and it's not like a woe is me type of thing but it's more like
you're if you can't laugh at it you can can't joke about it, you're going to go crazy.
Especially in a space that is like 24 seven, right? At the end of the day,
this doesn't stop. Even if you go to sleep, you wake up and some people that have different
expectations are going to be either praising you or, you know, really upset at you. I did want
to say that we'd reach our goal. So just, just throw it out there whenever i wanted you to finish oh shit okay we did
reach it so i was like i just i just want to make sure um for this okay so wait so two things
before i get into that um you i loved how you said love or hate because a big uh a big part of our little gob token launch is...
Hold on.
All right.
Sorry.
My throat is...
I've been just talking 24 hours straight.
I would say that for anyone that joined us and they have no idea what we're talking about yesterday,
it was the official launch of GOG. And this is like the big news that we wanted to talk to AJT a little bit more about.
I'm assuming some of this surprise has something to do with this.
This surprise is going to be a surprise for me too.
It's all related.
But we'll dive a little bit more after this surprise into what this token means and everything else, like all the details.
Okay, so before I do the surprise, the first thing I wanted to say, and hold on, I need to check.
I feel like I'm getting nervous.
No, no, no. Don't worry about it. Don worry about it don't worry you're with me we're all good um okay i think we're getting uh so okay first is
one thing you said that uh jumped out to me was so a big um a big a big, not a big part.
So, you know, obviously we didn't do a discord first time around with Goblin Town, the NFT.
Um, for meme coins, you usually do telegrams.
We decided telegrams, not for us.
Let's keep this on the timeline.
But you said, you know, people love and hate. And honestly, that is the sort of the, the theme
of, of, uh, we don't have a telegram, but we, we call it, we have something called
Telescram and it's a gob hotline. And so you can, you can call, uh, nine, five, four,
eight, six, nine, four, four, six-2. It's 9-5-4.
And we can actually pin it if you want.
There's a whole tweet on it.
9-5-4-8-6-9-4-GOB.
It's 4-4-6-2.
And you can either lodge your complaints
or you can give us, you know, all your love.
And you probably won't reach any goblins there.
But there is a voicemail system that basically gives you three options.
If you press one, you can leave love.
If you press two, you can leave hate.
If you press three, it's like, you don't love us.
You don't hate us.
It's sort of just weird.
And it's really funny.
And honestly, we've gotten already some crazy messages on it.
And we're going to, like, take it, you know, make some nice, fun content with it.
And so that is, that's not the surprise.
That was just life so that when i pinned it up top for
if anyone was trying to like get the number is now a pin
okay um that's hilarious i'm definitely gonna call and see what happens
wait why Wait, why?
Hold on.
And I'm curious if anyone that's right now in this space, if they have called already,
if they've gotten any response, any messages, I would love for you guys to share it so we could also share it here with everybody.
Hold on.
I'm trying to do
the surprise, but
give me a problem.
Give me a second. I need to do
something
to fix this.
I think this is all
part of the lore.
This is all part of the lore. Yeah, I feel it.
I'm like, the anticipation, the surprise.
Like, we need to get to a certain number.
And now, you know.
It's all worth it.
Don't worry.
We're going to be, it's going to be beautiful.
Everyone's going to be happy.
Okay, let's see if I can do this now.
Yeah.
It's beautiful.
I love it.
Okay, so one of the things that I wanted to talk about was we, you know, a big piece of the...
Have people sort of,
has anyone seen like our,
we have something called Green Paper.
And so we are basically,
a big part of Gob.
And the reason why we sort of didn't do,
you know,
sort of didn't do it before
was we were a little bit,
you know,
like just the mean coins were,
were like sort of just like designed to,
to fail in a lot of ways,
you know,
it just like,
it felt like you just,
you,
you start the thing and then you,
you end up like,
it's just like, it felt like specifically NFT projects.
Uh, what was happening, um, what was happening was you were sort of, you were like an NFT
project would launch.
You try to go the highest market cap possible, the most liquidity possible.
Um, you give like a stimulus to your community.
You're sort of done because like it's arbitrary
and like that's like basically the last day like uh you sort of like you basically hired a bunch
of employees giving them all their equity on day one and then giving them liquidity to sell that
equity into um there's a reason why companies vest you know like with a one-year cliff and four years
a vesting schedule when you hire employees because if you gave them all their equity day one and you gave them liquidity to
sell it to, you're not going to have employees on day two. And so I just never understood why
NFT projects would do that with their community, especially if they wanted to keep their community
around. The only logical reason would be their, this is their exit. They're done. And I guess I
didn't really understand that, which is why I basically held every coin that i got you know all the way through uh and then i was wondering why i'm down 60 80
on every single you know uh nft airdrop token whatever um and so okay so the so the big part
of the design is so the reason why we felt comfortable doing this is we put together a
um like a framework we basically studied meme coins for like the past six to nine months and
did i lose you yeah i i um i always forget to put my phone on do not disturb when I'm on these spaces and then someone calls me.
So, yeah, we.
Oh, yeah, so we studied we said mean coins and then we basically like spent like six to nine months just like looking at them.
What works? what doesn't um how
we how like we could um uh like approach each like problem and either uh eliminate it or like
counterbalance it in some way and we'll make a long story short because i don't want to go through
all the details and people should go.
We have something called a green paper.
It's like our version of a white paper.
And you can find it on the blog.trutharts.com,
or you can find it on gob.wtf.
There's a link in there.
But you should read it.
It's only like five, six pages,
but it really just walks through the methodical way.
But when all is said and done, it wasn just like walks through like the, the methodical way. But when all is said and done, it was, it was, it wasn't like,
it's not like rocket science, but it was like trying to like simplify,
like what, like,
I guess the best way to think about it is like the TLBR version of it is you
want to combat all the things that kill your token, right?
You want to counterbalance them.
You want to eliminate all the major threats.
Regardless, you still need demand and you need volume and you need people wanting to um your token is like we said things like like uh in the reason why um
uh what's what's it called what's their names uh the ones like uh liquid
hyper liquid sorry so hyper liquid uh obviously you know doing phenomenally they own 70 percent of the the centralized like perps you know volume
but they buy back uh and burn and buy back and sell their um their token and the reason why
they're in the multiples of billions they get a lot of fees and they put that right back in
and so you mean coins they don't do anything like that definitionally. But we looked at things from 2021,
like SafeMoon before they started doing crime.
They innovated on the token tax.
Basically, theirs was a little heavy,
it was like 10 percent.
Basically, 5 percent would go back to the people
and 5 percent would go to the LP.
And then people started to abuse it.
And then it sort of just went away.
And so we mapped it out and realized that when you look at the market cap to the liquidity, to the volume,
to the volume, you didn't need that much to really keep a token healthy and to counterbalance,
you know, days where, you know, people sell or the world goes to war or something.
And so, or there's an unlock for a team or investors or community.
And so, anyway, this is a long, convoluted way to say, you know, so we have,
we have a big piece of this is the, this two and a half percent, uh, token tax and 1% goes to, um,
LP liquidity management. 1% goes to operations, marketing listings, and then half a percent,
uh, goes to buy, uh, burning. Now the last piece piece here and then i'm going to say what the
thing is is the last piece to this is the fee gets taken in gob and that could present a really
big problem um because when you take um two and a half percent, right, and you accumulate that over a few days, right, that could turn into a significant amount of money that could have a material dollars for the LP,
half a million dollars to burn
and half a million dollars for the listings, whatever.
And you're going to get on Binance
and you've got to, they need 400K from you, right?
You have that in Cobb.
Like now you've got to sell 400K of Cobb
to be able to pay.
And that like will paint your token in a lot of ways.
And so it's a small thing um but it
materially made a difference is basically we figured that if you did an automatic swap right
when you're doing the the transaction it had like virtually no effect on on the price action right
and so if you were just doing the like if you if a hundred dollars gets bought and two dollars and fifty cents gets swapped immediately to Seoul or to USDC, it doesn't affect anything.
It's only when you accumulate it and do it, it does affect it. But what the genius of it is that it has the opposite effect now.
So instead of having the materially negative effect, it has the positive effect, because if you do a full swap right there, it has no effect on the token price.
But now you've accumulated the token and you're now, let's say you're ready to burn, right?
Which is basically the surprise here is we did the first burn.
It was like 70K.
So we had to buy 70K and then we're burning all those tokens so i just
didn't want to say it before i did it um so i had to do that's why i was just making sure i was
doing it right but basically we did the first burn um and again a lot of this stuff is like
you know a thesis around a new design where you are sort of um uh being able to burn and i think there was the price impact was
like 25 so it's like we just bought we had to buy 70k instead of having to sell 70k we had to buy 70k
and then burn 70k and so to me that's a really interesting thing where you're consistently
getting and i want to do it live with you guys but like when you're consistently getting uh fees and it's like coming back into the ecosystem
and having a material effect uh on on the price you know we haven't done it yet but we're also
gonna be adding to the lp because we haven't done that and that's like double what the burn fees are so it's um i find that really
like interesting and fascinating and i think like as time goes on to see how that affects
the price i mean we we modeled out like our design we modeled it out to like doodles and and pudgy and just saw that like they would all have like
basically like 100x the liquidity they had the the the burn they had like so much like more
constricted supply and so there's something really interesting about that but yeah that's that's the
that's the long long the long version of it i'm like thank you thank you for
doing it live with us and i would say that at the end of the day this whole space is about
you know trying new things and i feel like um you and the team have always done that from like day
one so trying things out and testing it out and and i like like the disclaimer that is like hey
you know this is what what we study and this is what, you know, we discover
and this is the attempt that we want to make and see how it works, like, overall.
So I'm excited to see what, you know, what comes of it
because at the end of the day, this is part of being in a new industry,
even though we probably feel like we have been here now ages.
Every day feels like a week in in the web3 space
for so many things that happen um so so i'm excited to see what you know what this conversation
will look like in a few months and and see how that how that happens but um and by the way laura
just to give you the the actual numbers so we had to buy 458 soul.
And then we burned about 40 million gob.
And so just to give you some context of like the actual numbers.
Okay.
And I wanted to move on a little bit into like the utility,
right? Because we, we, we are talking about, you know, the overall, like the lounge and, and,
and the mechanics about it, but what is the utility of this? And especially coming, like,
I think it's always interesting that you started promising nothing. And yet years later, you guys
are still here giving and giving and giving.
So when you guys decided, hey, this is the right moment,
it's going to be significant for the community,
what is the utility and what role does it play in the whole ecosystem?
So this is a trick question because you're the SEC now, I'm joking.
So definitionally, a meme coin cannot have utility.
And that is what my lawyer
is who's probably listening will tell me to say to you um that being said like you see that means
that means that you know we have grown in this space so we learn or is it not i am i am uh i am
classically trained classically trained media professional um i uh so yeah listen we wanted to
do we didn't want to do one of those convoluted Cayman Island structures or, you know, that sort of everyone had to do the last few years.
Basically, the Trump token sort of changed the game a little bit because everyone theorized that that was okay.
Basically, not doing a presale and then um doing a u.s entity and so meaning like if you i don't want to
get all lawyerly on everyone i'm not actually a lawyer i just i just play one in goblin town but
uh the um the howey test right which is basically what determines the security
you have to sell something to somebody so if you don't sell something to somebody. So if you don't sell something to somebody, it's definitely not a security.
And so people always theorize that like,
if you launch a meme coin
and there's no expectation of profit
because there's no utility to it,
it's literally just memes and vibes.
And then on top of that,
you don't actually sell anything to anyone.
So you don't do a pre-sale
and you fund the LP yourself.
The theory was that would probably be okay in the US. Nobody really wanted to test it because
nobody wanted to be made an example of from the SEC. But then Trump coin just did it. And so
now lawyers feel comfortable saying that that is okay. And so basically, if you follow that,
you can create a U.S. entity.
And again, I'm not a lawyer.
If you're thinking of doing this stuff,
don't take my...
Yeah, no, no.
And the last thing we want to do is, like,
you know, any...
Yeah, talk to a lawyer.
There's some great lawyers.
I can connect to a lawyer.
But I guess it's more,
if the token, like,
if with the token, I'm'm gonna be able to play the
video games oh yeah yeah so so no but but so um the there's a lot of hints in in like on the website
and in how we designed it and even in the allocation of it um on things and so um
it is it is a meme coin first and foremost there it's it's it's vibes and stuff
um that being said you know there's there's a thought you know there's a school of thought
and i think luca did a great article about this a while back about how sort of meme coins are
sort of evolving into social tokens um and for us you know, or at least the way that we've been, you know,
talking to lawyers about it is like, you cannot launch with any type of utility. If you're
launching a meme coin, definitely needs to be not utility. Now that being said, as time goes on,
if people want to do things and make that coin available for, for, you know, ways to, to, to interact and play and
do whatever that that's fine, but there needs to be some, there needs to be distance between that.
And so, you know, in internally, um, we have, uh, a lot of different ideas of things that,
um, you know, uh, I'd say the, the, the most popular one internally is we have a lot of ideas.
Obviously, gaming is really big for us.
The games we're making right now are completely web
to just like brand franchise building games.
But we have a lot of web theory game ideas too.
We just haven't really acted on it yet.
And so we've got, I don't know if Kazi's here on the team,
but we've got like a game development doc for one that I'm
personally really excited about because it's a game
that I played a lot growing up
that like, you know, there's
a future where that needs to be
powered by something. And so
for us right now, it's
you know, coming out
that people have been asking us for
an official Goblin Town token for a while.
We wanted to come out with some an interesting different take a little going sort of the the
zigging where everyone else was sort of zagging on this stuff. And then, you know,
there's a world where it can evolve. I guess that's the most I probably can say.
I probably already crossed the line.
I don't know.
I'll probably get an email later.
I'll probably get an email later.
No, I think that it's, you know,
it's always fun to clarify these things, right?
Like at the end of the day, they are MIM coins
and that ways of using this coin, you know, could come in the future, but at the end of the day, they are MIMP coins. And the ways of using these coins could come in the future.
But at the end of the day, that's not the purpose.
And how has it been received by the community?
I mean, I know that this has been live less than 24 hours.
What have you seen so far?
I think we're on hour 15 right now.
So we're still in the thick
of it um yeah and by the way uh just to your last point like if you believe that goblin town and
gob token has ruined your life we have a hotline uh it's above you can call it tell us leave us
your message um someone will listen to it and they'll determine what to do with it um
but uh yeah no uh honestly uh i've been just seeing spatterings of things i started we were
sort of in the thick of it and then i jumped on the space and then i was on the space till way
too late and then i had to wake up take my kids to school so i haven't really um dug in i mean we
had i'm sure some people like it some people hate it i think the way
the way we were thinking about it is first we wanted to reward every um every token in the
ecosystem every every like nft in the ecosystem and uh we basically got to do everything except
unfortunately it was sort of annoying because we the, like one of the mistakes we always felt was that like projects were tying the token to like an arbitrary wallet at a random snapshot.
Right.
And I gave an example last night.
I had a lady, someone made an offer It was like four ETH over the floor.
I obviously took it.
And then a month later, they announced their token.
They said that the snapshot was literally like three days before I sold it.
So I got the M'Lady call token, not the person who bought it for me.
And I sort of felt bad.
Not enough to give the person the token, but I felt bad.
Where I just sort of was
like this is not how it should be um like i thank you for the little stimmy but this is not really
how it should be um and so we have the the the tokens being assigned to the actual nft itself
the other piece is it's it's vesting over two years uh with weekly unlocks and
one of the things we saw is that these sort of like day one unlocks um what what ended up happening
is you just lost your community and like that's cool if you're ready to you know you know put up
pack up and go but um you know like you're you're sort of uh chopping your your feet off right you
know it's like it's it's like undercutting yourself so we you know so so anyway the idea
the idea is like could we um you know tie it to whoever holds uh wallet and then at that given moment.
And then if they sell the NFT, they're done, whatever,
the person who buys it can continue on.
And so, but then on top of that, there's different allocation for like,
there's, we have a bunch of one-of-one characters across the ecosystem,
whether it's, you know, the one-of of one goblins to the one of one from Grumples and
Big Ink and a few other collections.
The only thing we couldn't do in the whole ecosystem were all the 1155s.
We have something called an Undao, we have all these different passes from Illuminati
back in the day.
And the problem is, is because it's like a weekly, like unlock and it's an 1155, you can't know if someone already used it.
Right.
And so what ends up happening is he theoretically could just like move it wallet to wallet to
wallet and just collect for me, just wallet, like until it just runs out of money.
And so, and obviously it's crypto,
someone would have figured that out, someone would have done it. So we'll come up with a
different solution for them. We do like there is extra allocation that we'll figure out,
maybe it'll have to be an airdrop or something. And we even added allocation to Dilley, which is,
Dilley is, so I guess there's a sort of a little bit of a crossover to abstract here
where Dilly is run by two guys,
Jonah and Alex.
They were the original guys
who did all the tech for Goblin Town.
They run something called Nifty.
They started something called Nifty Labs,
but they run Dilly
and Dilly's doing awesome stuff.
And they basically like,
they do merch,
but then they also tokenize all the merch
which is really cool because then you have like a secondary market like immediately
and so we've done like a few things there like all of our merch is there now but also we did
um these like grumple vinyls that people bought and then um we also did this like driver's license
little uh i don't know if people remember on April Fool's,
we did this raw dog DMV thing
where you sit there for a few hours
and then you get a license.
So anyway, all of those will have,
what's it called, associated?
The token associated.
I think it was turned on,
but it needs to say coming soon
because they are also 1155s
and we need to probably do an airdrop there as well.
But we really wanted to include the dilly piece and these things.
So we'll figure out solutions for all of them.
But yeah, so we were just like trying to be really thoughtful about that type of stuff.
And then the other thing that we started to realize once we really got
into like the details of the allocation and just like the thought process is you know
we we're giving like double what is sort of normal um in like community allocation usually it's like
30 i've seen like 25 30 i think pump fun just like launched their uh or announced their their um
like uh tokenomics and they're giving like i think 20 or 25 and so um we're giving 55 to the
goblin town community and five percent to my partners um that's everyone from like pudgy to
you know board ape to whatever um and and what was the total token supply?
I'm sorry.
10 billion.
So basically 6 billion
is going to the community
or friends of the community.
And so
the reason
well
the reason is
dealing with like a
sort of this like metered out
like two year weekly vesting we felt a we
need to do more but the other piece was we felt like sort of for our history we felt like sort of
everything went the way of goblins a little bit right like obviously it was the most popular
collection we've had but like if you like the goblins sort of lifted all tides in a lot of ways
right like when goblin town came out it lifted you know illuminati and other collections in our
in our in our minutes like uh you know to over like one yeah and that's because we you know we
set aside a bunch of the goblins for illuminati and stuff like that and and obviously luminize
like super close to heart but we had to figure like we really wanted to get as close to 50 of all the tokens going to goblin town holders because
we really wanted that math to be like basically every you know you know 10 million of market cap
would be like 500 more to goblin because then you could you could sort of rally around different milestones
like that and and and focus like oh if we ever want to see like uh you know an all-time high
on nfts again like you we have to get to x market cap and we think a lot of that really matters
we could have metered it out a little differently or spread it um but But the issue there is like, I just felt like no one would be motivated
on any side, you know, and and so I'm sure when I start to talk to I do every Friday, I do a DAO
call. We have the Illuminati DAO. I'm sure some people are going to be happy. Obviously, like,
some people are going to be happy
obviously like
there's some logic there but there's no way
you make everyone happy and
you know I'm usually
they call me on the team like the
the pain
sponge because I take everyone's
pain so
I will probably be the pain
sponge but like we
thought through it a lot we thought
about it how to approach it etc
and um yeah it's it's uh it it ends up being that we just we need to uh we need to make like some
decisions and and make some bets and you know you never know how it's actually going to end up but
you have to like hope for the best on that type of stuff. Absolutely. And, you know, congrats to you and the team for always trying new things and doing it with, I don't know, I feel like with a lot of thought behind it.
Not just like, oh, everyone is doing a token.
Now we're going to do this.
Everyone is doing this.
So it's like, you know, I really love being able to go through the ins and outs and kind of seeing like what this new experiment, right?
Like trying new things and with a lot of thought and a lot of work behind the scenes.
And many times, like once the final product is delivered, many of us have no idea all the hours and hours and hours of intense work that went behind the scenes.
hours and hours and hours of intense work that went behind the scenes.
So I think sometimes these conversations open that door and give people a
little bit more of like the ins and out.
And obviously there's so much more that you probably can't share,
but just like how you said,
if you knew all the projects that we were working on and that I never saw
or haven't seen light of day, you'll be, you know, mind boggled.
So by the way,'s there's i can give
like i can give like framework around that so you understand a little bit but um i did want to say
you know in terms of the amount of time and effort uh something that shouldn't really uh go to to the
sideline is if everyone here should go to gob.wtf which is the claim site. There is an amazing, I don't know if you call it an
animatic or just like
short video
by Process Gray, Bruce and
Scott on the team. They just knocked it out of the
park. It's basically
it's crazy. It's like sort of a continuation
of the original Goblin Town site
where you know that Goblin's like walking up the hill
and then he's climbing down the ladder.
Now we see where he goes. And um it is it is like the perfect sort of sequel of of the original
site and it's it's really just an it sort of like tells a little like lore story of like
how point you know gob coin came to be um and uh it's just really phenomenal you should really just
look at it on like a desktop and it feels like a two minute video but it's just really phenomenal. You should really just look at it on, like, a desktop, and it's still like a two-minute video,
but it's, like, really worth your time,
and you can see the love and the detail that went into it.
But you were just asking another question.
Sorry, I just wanted to remember to say that.
No, no, no, I think that's great,
and honestly, just to thank you for your time,
and before we, like, wrap it up,
just anything that you want to
share either about the future something that you're excited um i did want to touch at some
point about you know all the irl things that you have been doing i know you mentioned they're very
web2 but in the end of the day it's like um it's still part of the work right like
not necessarily onboarding people just yet but i think um getting people excited for what
could be and then at some point if it's appropriate like to march the two um so maybe just touch
briefly on that and anything like i said i was like that that you want to that you want yeah
um so i'd say two things one is IRL is still really big.
We actually have two events coming up.
Actually, in your neck of the woods,
in our neck of the woods, actually, Laura,
next Friday, Saturday, and Sunday,
we're going to be at, I think it's called Florida Supercon.
It's basically a gaming conference in Miami.
So the truck will be here. It is coming
to Miami.
So if anyone wants
to even just come by
and hang,
I'll find a way to get you a ticket and get you
in. So obviously
you can buy your own ticket, but if you
just want to come and see the truck only,
just DM me and I'll
eventually get to it.
Just write Miami truck a million times every day until I respond.
But I'm not ignoring you.
I'm just bad at that sometimes.
But yeah, so we have two IRLs.
We have two IRLs. So we have that next Friday in Miami. And then the weekend after, we are going to be in Orlando.
So we have that next Friday in Miami.
So Chuck's going from Miami to Orlando, and there's a different gaming conference in Orlando.
And it was actually really amazing. So we did like this NYC event on 420, which was like the first time we had it.
Then we moved it, we brought it to Boston for
PAX East, which is one of the bigger
gaming conferences.
Then from PAX East, we went
DreamHack in Dallas. These are
classic gaming
or eSport
events that have
nothing to do with Web3.
They're just places where you go and build
your your gaming brand um and uh those were really successful that like people started like trying to
like get us to come to their conference because it was like a line down the block on each of them
to like be at the truck take photos play the game and um we we um game. And we have like prime,
I think we have like prime,
I haven't seen the layout yet,
but like both of these ones
really just want us to be like front and center
because it's like so crazy.
And even other like gaming conferences
from like different states
like are hoping to pay us to bring it, which is not really normal for these events where this is how they make money.
But I think it's such a cool attraction that it's a freaking truck that's retrofitted with four or five gaming rigs and a throne to play. So we're going to have those two
things. But before next Friday, we have a big update to the game coming with leaderboards and
skins and a bunch of other things and sort of a whole revamped we've been it's in early access so
it's not like technically like launched yet it's people can play it they could you know pay for it
but we're we have been taking a lot of feedback uh from people playing and just general like
more veterans in in the space of like how do you make these things actually work and like you know
what's working what's not and so we have a big update uh sort of in the next
two weeks um and then the other stuff i would say in terms of so that's like more irl stuff
and and gaming stuff but um yeah i'm going i'm later today i'm gonna be on uh like uh another
live um i'm actually i'm gonna go on uh i think tomorrow with Threadguy on his live stream, and we're going to talk
Gob. And so, yeah,
we're just like, we're going to spread
the gospel.
Gob sounds very
close to God, and maybe
we started a little religion here. I think
this is,
we're primed
for a
cult. I feel like the Goblin Cult is, I don't know.
I feel like if anyone could do it in this space,
like we have as good a shot as anyone to start
a religious fanatic cult out of Goblin Town.
The official cult of Warp 3.
Yeah, all praise to the one
and only god um but yeah no it's uh expect more gifts that are are like weirdly you know uh you
know cultish or fanatic fanatical i don't know um but yeah i really appreciate you taking the time
and and by the way we went this whole, not even talking for a second about how awesome these OpenSea pages are. And I can't end without saying, and this is not, nobody's telling me to do this.
anyone to know which also meant we didn't really want to say too much to any like exchanges or
anything and so um we you know you really have only a few options you know with with meme coins
right you're you're going on the dexes and you can add it to radium or add it to you know you
know obviously you can do pump fund and things like that but you can if you're not using one of
the the launchers you you've got you know a few options and so we um we're can you know we
were trying to figure out like is there you know an exchange that that made sense and then like
i saw i think either the doodles page or the ping pingoo page on openc and i was like what is this
and then i then i like stepped back and I realized, oh, the homepage is
pretty featured
for, it's above the fold,
these coins. I'm like, all right,
let me hit up Adam.
I was like, hey, Adam.
I was very coy at the beginning. I was like,
hey, how important are meme coins for you guys?
They're really important. I was like, okay, interesting.
Here, let me,
you have to swear yourself to secrecy. Then then and then we basically he explained how it's like a new feature and um
they're starting to roll it out and uh they're just if you go to the openc page that is just
goblin town the nft and you click on like the tab of tokens and then you can scroll down you can
actually see like the whole history of like we have a whole timeline of like the start and all the things we've done. So anyone next time someone complains to me, you know, that, you know, we don't do anything. But after telling them to call the hotline, I will then send them to the OpenSea page and be like, look at this timeline. This is proof that we're not just sitting on our asses, twirling our thumbs.
proof that we're not just sitting on our asses,
twirling our thumbs.
But I really like them.
They're really nice.
It's a really cool way to just highlight the features.
It gives so much more, I don't know,
love to the art.
I really enjoyed that timeline too.
And thank you for sharing that.
I hope that more people go now and like check it out.
Because it is sometimes, you know,
we're really good about celebrating wins for two minutes
and then focusing on who was the next problem to resolve
or was the next issue at hand and, you know,
how to continue to moving forward.
And sometimes as humans, we forget to continue to celebrate,
you know, how far we have come either as a community
or you know or a business or personally um and and we need that we need more of that so i think
like looking at that timeline it's like okay we did a lot of things you know and we did deliver
a lot of things um even when maybe some haven't made it out yet and there's still a lot of room
to continue to grow so yeah i I would like to end the conversation
on that positive note.
By the way, Laura, you see who's here?
You see who's here?
I know.
Can we bring
Chris and I?
We go way, way back.
Chris, you want to come over for a second?
Let's see if you could.
The new CTO of OpenSea as of yesterday.
Chris and I, I feel like we go back to that, like, with you and, like,
Jocconi and, like, Button Office.
I don't know if you're – just message me on Telegram if you can come up
or if you can't.
Or just – what, do you have to request or something?
I sent him an invite just in case he can.
And I don't know if he's ready for this.
I don't know if he's ready for prime time.
I don't know if he's a lot of talk.
He's a lot of talk.
It's too important.
He's too big for his britches now.
He can't come up and say.
Well, I think we're ending this anyway.
But yeah, Chris is, by the way,. He got a steal with Chris and crew.
Oh, look at that.
Chris, welcome to the stage.
Hello, hello.
It's always nice to see friends up here.
Is this your first official conversation as CTO of OpenSea?
Well, firstly, all thoughts my own.
But actually, I jumped on coffee with captain this morning as
it happened oh we're getting your sloppy seconds uh come on chris no congratulations on the launch
love to see you on open tea man yeah dude um really loving all this i realized by the way when
when we were because uh the team when oliver and and uh
adam were were like hey what which like accounts do you want to link the token to i was like oh
we should link it all like there's no reason why not and then i realized like we had like 20 pages
on like open sea uh so we are we are uh we were quite embedded i i guess we've we've released a
lot of things um but yeah dude openSea is super lucky to have you.
We met back when it was
Dudas and Giaconi and Button, right?
Was that when we met?
Yeah, we met at an event that we
hosted on the Button rooftop back in
2014,
2015.
We got a decade under our belt now, buddy.
Wow. Insane. now, buddy. Wow.
Insane.
Yeah.
Dude, that's exciting.
You got a lot of work.
But I feel like you take the token stuff, right?
You take these beautiful pages.
Now that it seems like crypto's cool with iOS and Android a little bit more,
or it's becoming more and more cool,
now you go and you like make a killer app and then you're like you're basically like robin hood coinbase you know but like but on chain but yeah yeah the thing i'm obsessed with is like
you know we're entering this golden moment where you know the half billion people who've owned
crypto today are going to want
to come on chain they're going to want to do more with their crypto they're going to want to own it
they're going to want to explore all the amazing things you can do on chain and openc is going to
be the place that you can do that and the team here is amazing um it's the right people it's
the right place it's the right time as you, like, finally opening up in a big wave for crypto.
I think they're kind of learning what the future of that's going to look like.
So just really excited to have the shot.
Yeah.
No, dude, that's exciting.
I'm really excited for you.
Yeah.
Dude, thanks for coming up.
Thanks, everyone, for coming, Laura.
Thank you so much for doing this.
You know what?
And I love that this is how we're ending this.
And Chris, congrats again.
It's crazy how many years it has been.
And we have all been connected through our several chats.
And, you know, I don't know, growth in this space.
And how I feel like behind the scenes we're always rooting for one another.
And then when things like this happen, that somehow we're connected. But we didn't know this was like behind the scenes we're always rooting for one another and then when things like this happen that somehow we're connected but we didn't know this was happening behind the scenes
um it's just exciting to see you know I don't know the how everything kind of like comes into
fruition and and how how genuinely happy we could be for for each other's wins so I yesterday I was
like this has nothing to do with me and i am so excited
about this i was like i'm excited for the open c team um to have this amazing team i'm excited for
your team um and then ajc also like with the launch yesterday and this conversation today
it's just what when things happen organically and also from a genuine place it's just so much
easier to be i don't know excited to have these conversations and to have this news, seeing good news in the timeline.
It's always refreshing.
I feel like, Laura, you are the kindest person in Web3.
I don't know how you haven't soured from everyone.
You're too sweet.
I feel like you're like
it's like
it's raising
sunshine
which I think we need more of
I always appreciate
talking to you and if you're around
next weekend come see the truck
it's like I think in Miami Convention
Center or something
I'm going to DM you
every hour on the hour
what is it Miami truck Miami truck I'm going to DM you every hour on the hour.
What is it?
Miami truck, Miami truck, Miami truck.
Even if you answer, I'm just going to continue to message you Miami truck as those two suggestions.
All right.
Now I see why you're in Web3.
You're a troll.
I get it.
I get it.
All right.
Well, thanks so much.
And yeah, I'll see everyone on the internet.
I'll see you guys around.
Thank you once again for tuning in.
And I will see you next week.
