oh my goodness that was stressful thank you ev i'm not sure what on earth has happened
there let's get some people in right i think it's just like rag radio uh like twitter or
like all the twitter you know like we had to be around like all the time every time
okay thank you ev feel free to put yourself on uh on mute and i'll do the rest from here i'll
let you know when we're done thank you okay okay okay so let's get some people up hilarious how
you doing nice to see you arf arf um let's get some people up in here hey zolt how you doing
how you feeling how you living uh golden are you up are you up my friend
hello testing testing are we live is this good you are sounding magnificent let's give all of
this a bit of a push shall we um so let's go here and pin to the top could you please retweet
the room and then i will also add to some direct messages put it in audio galleries
put it in rug radio creators and go from there join us okay hey we've got rachel let's bring rachel up
nothing quite like a disaster when it comes to launching a spaces
hey rachel gm and the pm how are we gm in the pm quite right um we are all right we
just had a little bit of a flap from him in there which is why we're now almost 15 minutes behind
so i was trying to open the space and every time i clicked on it in x the app crashed so i had to
get hold of ev who bless her is in france right now where it's quarter past 10 pm and now she's
hosting as rug radio and i'm a co-host we figure these things out shout out to ev behind the uh the
rug radio exactly this is it's been a weird week with x though i've been hearing a lot of people
getting kicked out of spaces not being able to hear so something's going down yeah golden who is
up speaking on space uh don't know how well you know or if you know at all rachel golden rachel rachel
golden hello rachel how's it going i believe i believe we met irl one time at one of these
one of these events but it's good to meet you officially yes likewise it's funny because i
say i always say these events we should walk around with our pfp on our shirts because
we know each other in spaces and not as humans yeah some people do that
furrow walks around i'm one of the weird ones yeah furrow i'm like constantly changing so you know
oh yeah you like to change your pfp i wish i had the confidence to do that jazz i've always
admired that about you hello to the audience i see some lovely faces and friends down there
i see ashera wen minty j6 uh this is our creator space uh welcome everybody and as you know it is
open to our fellow creators creatives and enjoy yours if you will if you have something to
contribute today's topic is grow your own community feel free to hit that request button
and join us and give your takes yes we would love that please come on up and ashira's coming up
wonderful i'd love to hear from ashira um and understand how her mint's been going a little
bit but before i do that rachel just so i know we're on the clock with you right how are you in
terms of time yeah i have about 20 minutes because i have a hard stop for an in-person meeting um i'm
actually in an uber right now on my way there but but we make it work this is what we do on
web three you managed to get your uber to the turn is crazy spanish music off it's amazing
spanish music i was enjoying it it was awesome i love it i might just put you in a difficult
position there but here we are i've just realized what i did um okay well look hey ashira hey minty
fresh how are you both okay can you guys hear me hey yeah we hear you yes hi nice to see i mean
see here here see see here everybody see here everybody
lovely lovely to hear you see you hey minty how you doing well thanks i love hanging out with
creators because then i get super fomo and jealousy of the creators that are like those
digital nomads you know that are traveling the world and enjoying spanish music where i'm tethered
same man tethered to the desk as i've been for the last two weeks uh but still loving it loving it
and uh okay i feel like we've got enough people in to make moves um i have pinned up to the very
top in the jumbo tron a post which does have the link to this space i would be so incredibly
grateful if all of you could now go and give that tweet post a retweet repost whatever we're
supposed to call it please go and tell people that we've got something going on here and uh and
then we can get going we've got racier for 20 minutes so ashira go go fast how's it going
i just want to say ben i do not think that you get to complain about being tethered to your
desk for the last couple weeks because you have been traveling so much and it is amazing
and i'm just a tiny smidge envious of all that okay you're absolutely right and i will never do
it again and i am going to paris next month for nft paris too so you're absolutely right
and i will be in paris with with the rug radio team and also with rachel hey rachel how are you
more formally well i'm pretty awesome but i'm just gonna tell everyone you're gonna get some authentic
myc background noises um basically sirens because i'm sitting on eighth avenue right now and it's
crazy russia ah i love it where are you headed i am head i'm not gonna you know i'm gonna tell
you but you can't judge me because i've never been to this place in my life and i'm only going
there because this is where the meeting is happening it's happening at trump tower
ah makes faces great again rachel i know i'm surprised you're even gonna let me in but let's see
i didn't even know the crazy thing is i didn't know until i looked up the address and i was like
yeah but hey i'm here to talk about community not not trump tower no quite right so give us a bit
of an introduction who are you what do you do sure um like a lot of us in web3 i have worn many
hats over the years um i am an artist pretty much before anything else but i never talk about it
because i'm really bad at self-promotion um but i started a business in 2011 called conception arts
which we grew from a little basement in tribeca to a 14 city event business that helped and
showcased over 8 000 artists and then of course the pandemic happened and our events business
entirely shut down and we were left thinking what the hell do we do now we have 8 000 artists
what do we do and so web3 i think like a lot of us during the pandemic i was on clubhouse and i
met you know a bunch of artists that were just playing in this space and just became really
excited about the possibilities and then uh i started a show called the good news show which
every monday in partnership with timepieces and really just since then i've been kind of working
at the intersection of art technology non-profit social good advising on a couple of projects and
then in case you missed it yesterday there was a special announcement um ben and i and sigrid have
partnered up on audio galleries so lots of exciting things but no matter what my heart always
comes back to the artist community every time i've even attempted to get away from that this
the artist community my heart always pulls me back so there's there's something to be said for that
i love it i love it and yes i must admit i have a little skin in the game when it comes to this
guest uh rachel uh has agreed to come on board as a managing partner at audio galleries which many
of you will know is the show that i have hosted for the last year do you know what a year today
i realized since the audio galleries mint pass was there was a burn for it and it concluded
a year ago today so you know i know i know this is we're talking community but i want to give you
a flowers ben because when we look at the data and i don't know how many people know this but
you know over the last year in the bear market ben and sigrid with ben's vision of audio galleries
were able to put three hundred thousand dollars in the pockets of artists that is quite a feat like
it is pretty amazing so i just yeah i just want to throw flowers to you well i really appreciate
that rachel and i'm looking forward to having you on board with it and and one of the things
that's been really like i found most difficult and now we're getting around to the point where
we can talk about the subject of this show um by the way ashira i just so everyone knows i gave the
nod ashira was very pleasant and polite as she always is and asked if she could pin her artwork
which is currently minting we'll come back to that later in the show but yes absolutely and if
anyone else has got who's up on the speaker has got a show or anything else going on at the moment
please by all means pin it share it that's what this space is for um and then she's dropped down
as listener scandalous but um but we're getting back around to uh the the real kind of like nuts
and bolts of this show and and yeah where i was going with that is i have found it
actually quite easy to network and engage with artists i've found it quite easy to get organized
and create a run of show and you know concentrate on production value and really work to to create a
show that i'm proud of and it's now a podcast as well and we've been able to connect with
open sea and we've been able to sell lots of artworks as you know and share of revenue for
artists has been three hundred thousand dollars all of that bit weirdly i found because of my
background in e-commerce and business and stuff like i found that fairly par for the course the bit
that i have really fucking struggled with has been nurturing and keeping on top of
uh the the community side of things and so that for me has always just been it's just been really
really difficult because i'm like a magpie and i really like shiny things and i run around and i
look at all kinds of different things and i forget that actually you have to be consistent
and you have to be accessible and you have to bring people along on a journey with you
through communication and all of those things and i always kind of forget to do it and so
rachel on the other hand is very very good at nurturing community and has done that for many
many years and so rachel i wonder if you can perhaps give us a bit of insight while we've
got you for this short period of time into into what it means to you to nurture community
why it's important and also maybe just some really really kind of like we can obviously
go back and forth but some tips on how people can think about nurturing a community of their own
sure um you know i was thinking about what what to talk about on the space um as i was getting ready
and i thought you know one of the most powerful and effective things that you can do if you're
just really starting out to build community is take the word community out of your vocabulary
and really think about building a circle of friends i know that sounds like hokey and cheesy
but that's really where it starts you know there's i forget who which entrepreneurs said
but you know it's easier to build a business if you start with 10 super fans than it is
starting with 100 people that kind of like your product or service and that i found that to be
just so on the nose um and i think just starting like thinking about what you can do for those
10 people or five people who are you know already showing excitement and interest um just you know
as a as a kind of little bit of backstory when we started the good news show i'd been doing
like small spaces here and there like women in web three spaces and we started it uh right
after the ftx crisis because i was just so depressed with all the stuff on the timeline
like a lot of us and you know we started doing it we did it every single day monday well monday
through friday at 11 o'clock eastern and some days there'd be like five people in the space
right some days we'd get 20 some days it was 30 then we'd have a big show and it'd be like 50
and some days it was just you know me and two other people just having a conversation and
you know two things there right one is cadence and showing up no matter what which i think is
really is really powerful uh when you're building community because people get used to seeing you
at the same time or used to seeing you at the event you know on the friday night doing the
thing whatever it is and how you show up for your community if you're if people are expecting to see
you and you continue to deliver that um you're going to be become a part of their day and i
remember at one point i was actually thinking about pulling the good news show and i spoke to
a few folks who had been kind of the regular five folks that continued to show up and they were
like you know this has become part of my day now i'll be really sad if it was taken away
so you really want to try and get kind of into the fabric of a small group of people's day to day
if that's how you're you know if that's what you're looking to do if you're looking to build a
community here on x i will say that something that i i could probably do better um it's certainly
something that i i used to teach a lot when we uh when i was teaching digital marketing is
to not be putting all your eggs in one basket and that basket right now is x and i have spent
a lot of three years putting my my eggs in this basket but the reason i caution against that is
you know tomorrow we could all log into x and all our followers could be gone i mean how many
people have been booted off the platform for no reason or you know just been totally kicked out
and the thing is we would have no recall absolutely no recall we couldn't reach out to
elon and be like hey yo where's my where's my followers i want them back we'd all be starting
from zero again and so i think when you're building community you should be really starting
to to think intentionally about bringing people into your world in other ways um the way i did
that was a couple of ways and again it's trial and error for everybody but i have a telegram
group i have telegram chats i a lot of people have my personal phone number i would caution
against that for for everybody um but you know having other ways to actually engage and connect
with people that don't rely on one platform and you know it's kind of underrated um i would say
i highly recommend having an email list where you can at least bring people into your world
that way because then you know that's something you can always back up um unfortunately you're
not going to be able to do that with your followers so um i would say just two takeaways
there is like cadence showing up with consistency for your community and thinking more broadly
and expansively about where you're showing up and how you stay connected
oh i love that and you're right and and you know what like those that first point particularly
like it's so relevant in in so many capacities in web3 but like showing up being consistent
and and and consistently delivering something that you set out to do like at the very you
know i i talk often about like and i and i'm i'm formulating some things at the moment because
i've got a big creator call with all of the rug radio creators this saturday and i'm sitting
down with them all and i want to talk about like i want to talk about how i as a frustrated creative
now in the position of like managing the the creator strategy for rug radio how i want to
empower creators to really kind of like step up so it's not it's not about like oh here's what we're
gonna do for you it's about like here's how we can help facilitate you showing up all the time
focusing what you on what you're doing and really building out something that you can be proud of
with a community that really engages with what you're doing to a point where you could genuinely
sit down with this as a product and and monetize it like that is the game for all of us here and
that isn't about us spoon feeding you it's about you really kind of like taking that on board and
i would love to jump on what you just shared there about monetization because
yes you know you want to you want to build friendships you want to build relationships
but if you are here for business then obviously you know let's talk about the
um the elephant in the room we we all need to make money and i don't know what the exact status is
status is um but not status is that the right word i'm having a brain fart um let's say the data
um but it's like 10 times easier to sell to somebody for a second time and so many people
are focused on attracting new people into the community if you have a small niche group of
people who love what you do what you sell what you bring to the table they're going to continue
buying from you and that's just a statistical fact stats not status there you go there's the word
oh my goodness you're absolutely right golden golden i i'm curious i'm really interested
to know from your point of view because you've been in the the rug radio mix now
from the get-go and you know the the the rug radio community you know into you think about the
fomo show as it is now gm web 3 as it was for a while gm nft's as i remember it going around
like there's been there's obviously a core that's run all the way through that but then there are
people that come and go i wondered like your observations having been a part of the mix in
terms of like producing that show and then working with all of the creators like
where do you sit when it comes to like what it means to build a community around what you're
producing i think it comes down uh to a big part of rachel of what rachel said about
just having a circle of friends like having a core group of people that have something familiar to
return to right like everybody loves familiarity that makes them feel a part of something like
the saying where everybody knows your name you know like just just the the initial greeting of gm when
a show starts on a stream or if there's a place to comment or interact or whatever that is whether
it's a discord or however that looks like that that little bit of you know familiarity goes
a long way and then creating things kind of around you know ways that people can feel familiar with
with uh whatever it is a sound like your sound board is is very important right like
every every little bit that then gives a callback in somebody's mind to something that feels good for
them you know on an emotional level i think is super super important and we saw that with the
morning show and that that particular show has gone through a few iterations of community like
their their view on it like it started out like similar to this where people could just come up
and vibe you know people that were friends with fore Oak or Mando they would come up and give
their takes and also give a chance to spotlight and then over time that changed right like they
stopped letting people up on their stage to have kind of a different approach and because of that
like some of that old community suffered and there was even like a little bit of bitterness about that
right but it's because of the the angle changed and the new community was more like we just want
to watch the show like we're just friends with each other like we just hang out like uh i even
working on the show i felt like i was a part of the community just just commenting with the people
who comment on the stream and and that side of things so i think it's it's just about being
intentional and knowing kind of what your goals are when it comes from like a show specific or if
you're making content in that way one of my favorite things i've seen recently is uh the
the group chat angle which is not something new to everybody but there's just a like i'll say
right now like mika's group chat is just super fun like she knows how to like harbor a community
and do her thing very very well but you know it's hard it's not just you you set it and forget it
like you said you have to feed it and you have to you have to give it presents to go
and i know we might be coming uh close on your time rachel so i do want to respect your time
but we do have nick on stage who runs like community manager like special spaces and just
i mean that should give like a very that should give weight to to what we're talking about because
there's a specific role for just managing community right like that's something that we've
created in the space it's a whole job title it's not just uh let's let's bring nick up in a minute
because i'd be really interested to get that take rachel i know you have to bounce i'm so sorry we
didn't get to start until late today no problem one thing i would just also leave um and that's
leave you with and that's just to echo what golden said is bringing the community into things
that you do like getting them up on the stage exactly like what you're doing now asking people
to comment in the comment section and just actually really bringing people into what you're
building so it's been a pleasure thank you so yeah let's get you back rachel we can have
a session with you but have a great meeting enjoy thanks if you see donald don't say the word
if you see donald push him over for me thanks rachel have a great day everyone take care bye
okay well look um we can still push on i it's really important i think to to cover this topic
seriously and and and you know fully i i implore as many of you as possible that want to come up
and have a take in terms of what it means to develop a community i've certainly got some
points i want to raise in a moment i said i found it very difficult but there have been
things i've been able to do to that end and um and uh and yeah golden you i think you were just
introducing nick a moment ago yeah yeah absolutely nick is uh a good friend of mine who i've met irl
which again is another like super important thing if you're able to do any type of irl events
with people from your community or even an existing community go ahead do it don't be afraid like
that's how i met nick and that's why i'm kind of a forever fan of this guy and what he does
but besides that he's also an amazing community manager who also focuses on the topic of community
management too i mean feel free to talk about your space and and give a little intro on yourself
nick yeah what's up guys uh super blessed to be here with you guys today i'm taking a pizza
out of the oven because it's tuesday lunch time i believe in myself here okay we got it what
toppings i need to know it's just pepperoni um the best some of it dropped back in but we're
just gonna smell some burnt pepperoni here this afternoon but it's all good um yeah appreciate
you golden uh i love the uh all the new content coming out here from the rug radio team uh really
dope um yeah i've been working uh i i entered web three in my last semester of college back
november 2021 um i was studying public policy and law at usc and then i went into the other
side of the world which is decentralization right um so then i started working at flick play uh which
focuses on augmented reality digital collectibles um and i've been their community manager for about
a year and a half now so that's been a really cool opportunity and journey so far and when i joined
i was doing research on community management right uh looking at different podcasts and
resources out there and one thing that i thought was really interesting was this guy max rothory
who's the vp of community at a company called finimize they have over 70 000 attendees at
community run events every year and he was talking about how we don't really know much about the
community led business plan or business model right and how we've learned more about it in the
past three to five years than we did in the the previous 30 and one thing that he said was
the bible has not been written right the bible of community management has not been written uh so
since october 17th um uh to rachel's point rachel right um to her point it uh you gotta you gotta
come by like every week and and at least be consistent so we've been decently consistent with
uh writing the community manager's bible just like a weekly space on tuesday's at 2 p.m pacific
um and uh where it's like okay if you're a community manager come in let's talk about like
what are your pain points uh what are the things that you're doing right now what are the things
that you're struggling with um and i view it in a way of like uh like world travel right you go
around the world you see okay what are problems that i'm facing that people all around the world
every single day face uh where i realize okay it's not that big of a deal like that i should
be woe is me about versus oh like this is a problem that not many people around the world see
so i should put more focus into figuring it out and then also finding solutions to problems based
on what other people do right so if you're a community manager uh we encourage people to
hop in talk about you know what they're doing right now what has been working what maybe
they're not working and so then we can say okay you have these strategies that you can use to
you know find new members of your community or activate the members that are already in
your community that you're trying to activate or you know sometimes we'll have someone come
in with a problem like hey i got paid with this certain currency like of an airdrop that they did
and then they ended up changing the contract address for the token so what i got paid in
no longer technically has value type of thing so it's like okay that's a new problem right like we
don't see that kind of problem often you should probably you know you should probably look into
that more and and take some actions depending on um what you find out right so it is cool to
find out like what what problems are seen every day what solutions we have made already to those
problems and then what we can work together to find and then if you're a community member what
are your typical pain points what do you want to see out of the community like manager model
um and what you want your community managers to do uh so that we all can you know grow
together i really view it as a rising tide raises all ships uh there's a very weird
factionality in web three even though we're like one percent of the whole world so i really think
that we should all be collaborating rather than competing um and so this is just a way that us
community managers can get together and improve our own day-to-day practices uh and and i like
every week to just start it like okay what's a chapter that has to be in the bible of community
managers right if if there's going to be a bible of community managers uh what would have
to be a chapter and that is always a great way to start a conversation uh and get things going but
it's been a great uh journey so far uh thanks golden for the warm intro and and this has been
a really cool uh chat so far so just uh happy to be here thanks for allowing me ramble that intro
love it no great ramble and um and i love this idea of the you're absolutely right like the bible
of content of community management doesn't exist yet and it's such a um an interesting development
in the kind of and it's really interesting isn't it that the web three has facilitated
people who wouldn't necessarily have been able to create a project as we often call it or a
product or a marketplace or a brand you know have have suddenly been given permission to
pool together a group of people with a common belief or a common goal or or um something that
they all fuck with and they work together to build out something really really exciting that they
that they want to that they want to try and deliver over you know whatever kind of like
timeline they set whether it be you know six months or ten years and in doing that
like the idea of community management has suddenly sprung up because this is something that this is
not the way business was conducted beforehand right you had a product or a brand or a a thing and
you sold it to people you know you had a marketing team that created the kind of the advertising and
the brand and the tone of voice around it and the other side of it you had a um you know you had
a sales team who nailed that side of it and this idea of then like nurturing your customers
uh and and treating them as a community and engaging with them like this it just wasn't
a thing and it's so new and so like actually taking the time nick i really really appreciate
what you said there taking the time to sit down and be like if you were going to create a chapter
that went in the bible for community management what would be what would what chapter would you
prioritize and i bet if we spoke to a hundred community managers we would get 30 different answers
and maybe we should do that like maybe we should maybe we should try and figure out maybe that would
make a really cool like uh like series of content because i think a lot of people would be
interested and this is one space where we get to talk about it and i know it sounds nick like
you're already on the case with that but let us know if we can help you with that because
uh i think there's a lot of people in this space that would be really really interested
to to better understand what those chapters look like and what they're made up of
but i think it'd be fascinating in fact yeah absolutely i mean i've i've kept some notes from
the ones that we have done so far right like october 17th november 14th the 21st 28th january
2nd the 16th uh there have been some pretty good ones you know different different chapters on
leadership communication the macro community personal responsibility and going above and beyond
spaces growth strategies because we're in this industry that relies on spaces uh patience
and composure so yeah there's a lot of cool stuff would definitely love to uh chat and and you know
go into further detail but uh i've followed you and obviously you're friends with golden so please
follow up and yeah i want to i want to know nick like what what's been one of your i mean i know
favorites or number one is always kind of difficult but what is what's been one of the
more valuable bits of information you've you've gathered into the bible like what's been a big
focus or like an aha moment that maybe you've seen uh gathering a lot of this info man
absolutely i think it's really simple but difficult to put into practice uh this one
came from josey cozy uh in the november 14th uh chapter if you will and it's just be yourself
right be yourself let your vibes be genuine so that people know who you are as a person and as a
character right because the you that you show on the timeline is what attracts people if you're not
genuine it won't last you're not going to attract the people that deep down are the right people
for you and the community that you're trying to create um and it's just just a matter of yeah
making sure that you're genuine and and just be yourself we live in this world where uh you know
social media is your highlight reel and you know i i was born and raised in southern california where
everyone you know kind of has like a mask if you will and so just like getting out of that habit
that toxic habit and just being willing to be cheesy be goofy be yourself because the more
that you're able to consistently do that the more that you will nurture your community to be
themselves and when they are themselves they can you can find if you know it's a right fit in your
community or if hey maybe it's a different community that them being their genuine selves
would find the best fit in and hey since we're since a rising tide fixes all you know raises all
sales help them find that right community but it really first comes with you being genuine
so you can empower the people following you to be them their genuine selves i think that's a huge one
and then also just empowering your community everyone in this space is like oh you know i i
put my investment in when am i going to get value out of it and it's like no i'm like yes i am
serving you yes service is very important but we're working on this together i put up the team
mission i put up the community mission i ask do you think as a team this is what flick play
should be doing and then they go yes perfect do you think as a community member this is what
you should be doing right using the app helping support other people who use the app and then
inviting new friends and they're like yep that seems about right and it's like perfect i'm gonna
work we're gonna work on this you guys are gonna do this in your day-to-day life and if we all do
this consistently and you know you let us know how we can make it easy for you to do the community
consistently then we're all gonna go you know where we want to go so that's definitely been
the two most powerful things i've gathered from doing these uh community manager bible spaces
i love it so we do all those things and then we get the lambo that sounds very
simple like i really enjoy doing all these things number go up be yourself when at life
right that's a really good one for yourself when at life i um i have some really
some really interesting thoughts i'd like to get opinions on from people i'd love to know
what people because one of the things i've observed in the space is that like
it's absolutely built on fucking speculation like it drives me crazy how much it's built on
speculation but if you know how to like play that game you can you can absolutely benefit
from that however my personal opinion is if you play if you dance with the devil
and you play the speculation game and i have done it i have done it and i have lent into it
you can absolutely generate more revenue in a in a single instance and you know high five yourself
and celebrate yourself to be a master of the universe when you generate a you know a decent
return on something but when you've danced with the devil i tell you now there is there is no
return it is it becomes impossible to manage that group of people because they weren't
brought together with this mission like nick says they weren't brought together
with the you know with the intention of supporting your mission they were brought
together because you told them that they could potentially you know that it was worth
speculating on and so i'm really interested to to know like if we all accept that this space is
built on speculation and fomo but we all acknowledge that it is not good for us long term
what is the middle ground and ashira i love the fact that you threw your hands straight up
what is the middle ground that makes this manageable so that we can generate the revenue
we need to get going and do the shit that we want to do but we don't over promise and we don't
find ourselves with a group of people surrounding us who just want blood and aren't really interested
in what it is we're trying to deliver go ashira um i raised my hand immediately because i got my
backup a little bit when you said that this space is built on speculation because i i get
what you're saying 100 but also the space is it's it's not it's not just built on speculation
artists are building here we are not i'm not a spectator and i'm not speculating i'm not
speculating on myself and i'm not speculating on my friends or the people whose work i like
you know so so the speculation comes from people who are here only to speculate and be spectators
you know and being a spectator is very very very very very different than being here to build
so that's what i want to say i love it and and i'm glad you got your back out and it was
yeah i'm not going to say it was intended to but this is exactly what i want to try and get to
the crux of is like so if we're then saying the right way to go about this is not to speculate
and not to be a spectator but to participate and to surround yourself with people who
share your vision and share your belief in what it is you're trying to build or create or share a
passion for what you're doing do we all accept that it is a slower game and that people need
to be patient and that people need to appreciate that this doesn't happen overnight like we saw
in 2021 with so many of these like great but you know in many instances people with really
really great intentions burning out because they came in to do one thing and then found themselves
having to like you know please them all run a collection of 10 000 plus community members
that really want price to go up like gee i wonder how you know i'm and i'm sorry to interrupt here
but no no i love it like you look look i helped i helped launch robotos i helped launch toy
boogers i worked with both of those collections for a while um and you know one of the things
that was shocking to me was especially in the robotos uh discord very early very very early on
was that thing i was not i i you know i dove into crypto a little bit in 2017 but it bored the heck
out of me until i found nfts in january of 2021 and then i was like oh oh okay you know but when
i saw artists you know all of a sudden from zero to to 10 000 you know collectors or whatever
that is so much pressure like no wonder people burnt out so hard you know like that was not like
i think that there was there was a time like there at that point as i'm like stuttering here
excuse me at that point um everything was has been it's been it was so new that everybody was
experimenting so that it was people got caught in this moment of experimentation and that very
quickly turned into people who should have no business running a business all of a sudden having
to run a business where people have expectations and that is a whole other level and that's where
i feel a lot of the burnout came in came into play um and you know and fortunately or
unfortunately you know a lot of people learned the hard way where they want to be and where
they don't want to be like i'm very grateful that i never launched a collection because i do not want
to be tied to a community that you know is only looking for price go up when lambo and all that
and you know get death threats which i did receive quite plenty of um when it's not you know and
like that wasn't even my collection you know but it was but i was put in a position you know just
by virtue of um being at that time and place and what i was doing where we were all learning together
where all of a sudden there were people like these spec the speculators who were so heavy speculating
that all of a sudden were responsible for their rent money like no thanks you know like they think
they're gonna flip a quick flip and get three thousand dollars or whatever so they can pay off
their whatever they need to pay other baby mamas like give me a break you know and so yeah that's
my little rant on that i love it i love it and and i i absolutely like empathize and agree with
everything you're saying i just think what i'm trying to get to the crux of here though is
is are we all in agreement then that the way to build solid community is by slowly
and intentionally and thoughtfully bringing a group of people together with a common purpose and if
we're doing that do we accept that that the the space is different the space has changed or the
space this the our expectations should have changed in terms of what the space can provide
um and maybe that's something shira come back up and speak in a minute i see elizabeth
and i see maybe human uh both uh with their hands up patiently maybe human i think you
were first actually yeah hi thank you so much for for the space took a great conversation and
was awesome to hear from from rachel today um so i mean it brings up the the point when it comes
to the um the whole like now waiting for gains um discussion that's like on the speculator side
of things right the holder side but um what i'm also often finding myself in conversation with like
early founders were either like thinking about launching their own nft project or like in
early stages or like overall some type of a blockchain thing maybe not an nft project um
and the the thing that i'm also thinking about and finding myself like talking about quite a bit
is how do you um how do you convince someone or how do you tell someone about the value of
community building because like um like how because oftentimes the return on investment
isn't as clear right like if you do like audience building and it basically it's
sometimes it's just about getting views and then there's like a certain ratio of yeah like probably
like this portion of people who saw it will probably convert or something and you you build
like a funnel or something um and so so there are pretty clear metrics that you can look at um
but with community building it's sometimes it can be less tangible i guess and the the number part
can be um less intuitive for people who don't really have experience with web3 but are building
with and on top of blockchain um and so i guess my question is how do you how do you approach that
in conversation with people who don't really maybe understand what community means and also
really um what Rachel is saying a good thing when talking about community building is
not using the word community yeah yeah i agree yeah and i think it's something we should all
really embrace like start to get to grips with is like
is why is community so important like you know i and i've heard i've heard so many people talk
about community and yet it always seems to kind of like fall back to yeah i'm a member of this
because we're all part of the movement to try and make a bit more money and and yet you and then
you you occasionally you stumble upon a group of people who are i don't know if you've all
found this like you stumble upon a group of people who are all united with a mission or a
common interest and i'm always so jealous and i always look on them and i think wow man you're
all having fun the money doesn't matter the you're like your type your friends your family
like you've really got one another's backs and you're all trying to build something because
you care about what it is you're trying to build and that for me always feels so much more uh
wholesome in rug radio basically i mean i think that's a perfect example of you know why i came
in rug radio like you know you think oh hey let me buy some rugs and then like you start
thinking like economics and i think that that's a big attractor clearly to a lot of communities
but i think it's the quality i would say it's all on the founder's shoulders but those who are
preparing for the entry of those community members to have some sort of planned vision
product even uh that allows the the community to develop i've been enterprise or first on sound
for instance and so it was just like a lot of people came to flip a lot of people came for
a free mint and they flipped and a lot of people did but we left we have a lot of like hardcore
community members from that entry point who then came in and said oh wait you guys have headphones
from you know the lead designer from beats by dre okay that's interesting where does that lead
and you sort you know you shorten the vision and i think once you get into that mode
that's where you start developing the community it's it's a lot of a lot of us are here for
you know that entry points um but i think that also is applicable to rug radio for sure it's
just like you know we we get a sense of like the hype but then like you get into the community
and you get into a community of creators like you know that you've you know gathered here
thank you for doing again and you start to see like oh wow here's a way for me to support janey
fantastic or uh boo let me show up on your show and i'll bring you know a perspective on you know
this to to your audience hefner you know begging hefner to be you know on one of his amazing og
artists shows you know there's so much resources that we we bring to the table as a team and when
we start finding ways to support each other i think the community really starts to to move
i love that minty i really do and i and on a side note me coming into this role at rug radio
like the the plan now and the intention is to build products that the community as in the
creator community can really start to like get their teeth into and uh and you know use to really
come together with a common goal and really become a much tighter community i can't wait to tell you
more about that and then after i've spoken to you about that i can't wait to to um to bring that
into town hall next week uh for rug radio because we're gonna have a lot of fun there um elizabeth
you've been so patient thank you how you doing um i'm doing great um ashira i totally felt you when
you were um on what you called a rant it wasn't a rant at all one of my favorite things is nothing
new under the sun you know some of us are old enough to remember the dot com boom where every
20 year old who had a hastily thrown together business plan that said they were going to do
something something dot com got millions of dollars thrown at them and they made the rest of us feel
like we were losers because we weren't doing what they were doing right and then of course
came the dot com crash um where most of these people who had no business like ashira said
running a business um took the money and ran and that's essentially what has happened in web 3
but that's only the a slice of web 3 and it's unfortunately the slice that takes up
much of the oxygen in the room i myself have been following crypto since 2009
i also got really excited about nfts because i saw people artists unknown artists from my part of
the world which is africa all of a sudden finding like a collector base and a fan base something that
simply wasn't possible before web 3 so i have a lot of hope um you know the boom and bust
cycles are a fact of life we're about to embark on what appears to be another boom but that boom is
going to be followed by a bus and everybody should have learned that lesson by now even if you're
young and this is your first time around you're not wrong you're not wrong and so i think then
it's a really good point you make and it comes back around to what we were just speaking with
and golden by the way sorry i keep jumping in by all means unmute and chat dude i know i talk too
much i'm i'm here yeah i mean i i agree with what you guys are saying and especially in regards
to what you said earlier ben about bringing some of this stuff to to our community specifically
uh and i also see emlo down there we are talking community and how to build it emlo has managed
to build a very very cool community around what he does talking to artists and with artists
in a very unique way so emo if you want to come and speak on that that'd be great but speaking of our
community specifically i did pin a few things up to the top and those are the next upcoming shows
from our rug radio community uh starting with just riffin heffin j6 will be on tonight uh after that
um i'm going in order of my time i guess it's everybody's time but after that the mahjong
sessions with puke cast and the fam one of the coolest asian asian focused or asian communities
i guess they they talk about everything going on in the space but to get a slice of what's going on
on that side of the world they're starting at uh 3 a.m pst and they they run for a few hours i think
and then adrian poke belly space will be after that at 6 30 a.m pst called the artist journal
where he usually interviews one or two specific artists and kind of gets into their art in a
very detailed way but yeah emily you did come up and join us again man we're talking about
community maybe you can give us a little uh intro to yourself just a quick one and kind of talk about
how you were able to to harbor such a really cool community around uh art and what you do
yeah so i'm em low i've been in the space for a while now um and i've been an artist almost
my whole life so like digital art and bridging it on chain actually those two come together very
very nicely for me um with regards to building a community around art i noticed during the bear
that there was a big lack in the market between like community building specifically for artists
and collectors so i started an interview series where i went around and one by one interviewed
different artists and collectors um and getting and got their like insights into both why they
create why they collect how they collect and just how kind of the crypto art market has been
functioning over the past few years that it's been around and it's really interesting because
i also decided at the same time to um put these people into like just throw everyone into
a group chat together and i know how it was going to work um but i took that leap of faith and
like obviously some people left in the beginning but it's been like 10 months now and it's
still going strong and it's honestly stronger than ever so it's really really amazing how
everyone's come together over that and i also started hosting weekly spaces because i noticed
that we wanted uh time for our community to come together and i thought it was cool because a
lot of these people are kind of heavy hitters in the art industry and have really interesting
perspective so i thought if it was on a public space it'd be nice because other people can come
and kind of listen in and if they wanted to request stuff we let them up and obviously like
within reason but kind of weave them into the conversation so it's been really nice and we
definitely try to make sure that smaller artists and bigger artists like are given the attention
that they deserve and it's really interesting because like even on like a platform like some of
the top one of one platforms i'm not going to name names but like they weren't doing necessarily
the best job of not just curation but like actually telling the stories of the artists
so a big part of my community building was actually just like telling the stories of
the artists and making sure that like they felt like their voices were heard
thanks i really i really dig here like kind of some reoccurring themes ben like
there's uh a focus right some type of focus for the community uh outside of the obvious
right in an mlo's case it would be art um that that is an easy thing for multiple people to
kind of get behind and see and then the group chat as like a place to collect them if you will
like and that could be done different places and then the public kind of forum which is where the
space was born from and i think that communities kind of get born out of different areas of that
like sometimes you could be born in the public forum born from a space and maybe you need to
find a way to implement all of those different things you know to find your focus and find out
where you guys are going to communicate uh behind the scenes also yeah really interesting and it's
it's super interesting actually to hear emlo talk about that because he and i have two seals here
he and i uh have he and i both have art focus shows but we couldn't be couldn't be further
apart in terms of like our focus and then therefore our ability to curate a community
around the and i'm sure we've got crossover in our communities but this notion that emlo wanted to
create a show as an artist or or a community as an artist where they get to talk about what's
important to them and and and then delve into art from an artist's perspective versus my side of
things where i'm like well i'm interested in art and i also completely transparently like i've viewed
my niche as being able to help artists sell their work like genuinely that was my kind of like
intention all along and i i think it's really where i'm going with this sorry i didn't have
it thought out before i started my sentence um where i'm going with it is i think it's really
important if you are looking to grow a community around your content to really kind of like get
into the specifics of your niche really think not just of like oh i just want to throw up a
show and you know we'll uh i'll talk to some chums and together we'll uh we'll have a good time
and we'll create we'll take some have some hot takes and then we can rip that as a podcast and
there you go i'm a content creator i think it goes like it goes so much deeper into
what is it you're trying to create why are you trying to create it who do you want to pull
together why do you why do you think you've got something to say to those people how do you want
to nurture those people and encourage them to collaborate and and follow what you're doing but
also like work together and if you can start to piece those things together alongside actually
doing the bit where you're consistently creating the content i feel like you have a real chance of
of like of pulling together this group of true fans you know that rachel spoke about at the
top of the space a hundred percent and i wanted to just add to that point i pinned to the top this
interview i did with zenica i don't know if anyone's familiar with him but he's a huge
project founder and also just a big kind of influential person in the space like thought
leader and he has a lot to say on different aspects of the nft market and i was very
interested in what he had to say on both art and also his other perspectives on things like pfps
and just nfts in general so i hit him in the dms he didn't respond i went into his discord
i started kind of i mean i had been part of his community for a while but i started being more
active in his as an academy community and from that i was able to kind of secure that interview
and bring him into my community and i think that it's important to also actively engage in other
people's communities in order to kind of carve out your niche because at the beginning i didn't
have any fans i would go on other people's spaces and like like this space and gain fans that way
but like i wasn't hosting my own spaces i wasn't creating my own content so it was hard for my
fans to even like support me if they wanted to so kind of by creating my own show and by also
creating my own spaces it was able to i was able to kind of give my fans a place to actually come
together and also i was going to say that like if someone's not part of your community and you want
them to be part of your community just reach out to them right now we're at a point in the market
where like yet things are picking up but like it's nowhere as fast as the pace that things are
going to be at when the bull is like hot and heavy and like people are not going to answer
your dms then but like people are still answering dms now and like even if someone isn't necessarily
answering your dms maybe you know someone that can put you in contact with them and like can
connect you because like right now is the time to do it you're not going to be able to do it
five months from now a year from now it's just not going to happen that's such a good point
such a good point like the last 12 months certainly if you like people would say like oh how did you
how did you have the conviction to stick around actually it's never been weirdly in a in a in a
in a kind of perverse way it's never been easier to create a community because the real ones the
ones who really fuck with what you're putting together like they're there they're still there
they've always been there and if you've got common ground with them like it's never been easier as you
say to reach out and speak to those people i completely agree with you i'm like and great to
have you up here with us thank you happy to be here maybe hunter hunter why did i say hunter
maybe human maybe human maybe hunter hey man yeah um um that's thank you so much um you actually
brought up the the point that i wanted to commend you for anyways which is the cross community um
activities like oh i mean i don't know if that's the best phrasing but i mean i guess the the
cross-pollination yeah across communities yeah because there are tons of one-on-one odd spaces
and there are tons of pfp spaces but not that many people are in both or at least sometimes show
up in both um and so that's really really something that i've seen with you that you do have
insights in both of those communities and that's pretty pretty well that's not really something
that um that i see a lot um that doesn't mean that it doesn't exist obviously um and also there
are also lots of people who like do things more like in a silent way and don't like engage not
in a public way um but just in terms of in a public way um that is something that i've
really seen and i've recently asked myself how much um is it even possible to start something
of your own without engaging with and actually being an active member of communities that others
started before that um and i think it definitely really really helps with in many different
aspects um to be a part of other communities first and also of communities that maybe don't
overlap um and so yeah that's really something that i think you're one of the yeah few people
that i've seen it especially with those two groups um but yeah overall i'm a huge fan of
cross-pollination i mean yeah that's a good time overall love it thank you so much um okay i
appear to have lost jazz which is always fun but uh i have a few people i have a few other
people up on stage with me um i guess you know it's probably a good time to to think about
rapping anyway we've we've been going for an hour but uh when it comes to when it comes to creating
community i think i would love to hear from more people and i don't mean now i mean like
you know dms or in discord or on x but i would love to hear from more people in terms of
what they think the real kind of like not recipe but what they think the the the most kind of like
oh my goodness i'm losing my words right i would like to hear from people and really get to better
understand what people think of the kind of the the key points when it comes to creating
or nurturing a community with great intentions like with with uh with with the best intentions
i would i think you i think like obviously communities are by numbers but like i can't
stress enough that like each community is built one person at a time and like you really really
need to have those one-on-one conversations as a founder and if you're trying to found a community
like making sure that everyone feels special and even if you can't necessarily have the most
personal like personal relationships with everyone you definitely should if you consider them part
of your community should take time to get to know them in in some capacity and like if your
community is humongous then you can have a structure to it where there are people that are
still making sure that everyone is like reached out to because otherwise like people can feel
neglected if it becomes a very large community which is not like obviously those are growing
pains but like when communities kind of reach a certain point it's very hard obviously for the
founder to maintain like if you have 10,000 holders it's hard to have a personal relationship
with 10,000 people that said it's very important to try to maintain a relationship in a public
facing kind of image and put yourself out there and make yourself available
for the community to come and reach out if they want to yeah you know you know what else emlo that
i hear like coming through your words because you you have the experience of building a proper
community but also man you're just a really good community member too right like you're
an active participant in many different communities and i think that's that probably
reflects in your ability to to curate and put together a proper community because you know what
a member wants and you you've seen a lot from the other side too so maybe that's another key point
is to kind of put yourself in the shoes of the community and look at it from their perspective
and i think like even obviously friend tech is not necessarily around anymore but the idea of
three three was i think they were onto something with three three where like you're supporting
someone else and they support you back i think like that actually is if it's a mutually beneficial
relationship that actually works out much better than if it's a different type of relationship so
like supporting others obviously they might not support you back that second but like
if you support enough people then you'll have enough support at the time that you need it
awesome guys uh oh maybe human go for it go for it go for it one more time
yeah the sole concept of support others to be supported is quite fascinating and to be honest
it took me a while to to understand it and until it made sense and until it clicked how it made
sense um but like at this point i really think it is one of the most authentic and genuine ways
of um value exchange and community building um or like principles of community building
damn it or something else no worries man but but you're right it is and it's actually
it's taken me a while to get my head around that also because there is like an element to that
that i agree with what you're saying emlo like they were onto something but there's
there's an element of that sometimes that kind of feels a little less authentic or feels a little
bit like like you agree to to boost my numbers and i agree to agree to boost your numbers and
i suppose there's there's just a bit of that where when when when it's a conversation like that
yeah that's authentic what i'm saying more is that like you're out there supporting as many people
as you can within reason obviously and that it's not a one for one thing it's not a total
one value equals another value exchange it's more that if you're out there supporting people
people you'll have a reputation for supporting other people and like when you need support
that's the people like to support other people that support other people if you're if you're
known as a person that supports other people then people are more likely to support you i get it
ashira here is a perfect example like people will support what ashira represents because
ashira supports people cheaper supports good people all the time and i absolutely agree with
that point emlo i got it now thanks maybe maybe human go for it yeah um the it's sort of the
circular economy really right in terms of the value exchange at least that's what it um what it
feels like to me and in some ways um at least when there are people from multiple communities involved
in like different circles and circles interlock um but just on the point of it all it's all built on
one-on-one connections and conversations um that a really tangible way where people can see that
is during votes like in daos for instance right like i mean probably most people have
seen some type of um dao voting and to some extent and at least if it's um
if it's a one token one vote and there are like some people that have major um power in voting
the one-on-one conversations aren't really something you can you can avoid and and even if
even if it's something like quadratic voting or like proof of humanity that's that's sort of
input there where one person has only one vote um anyway at the end of the day it it does come
down to um one-on-one conversations if you're asking for their for their vote and if you're
asking for a like implicitly or explicitly or a retweet or a comment or like any type of any type
of interaction um that's like a little less tangible and like the the threshold is a little
is a little different than i i i i think though it's it's also like if okay we're content creators
are we providing value like if we're providing value then like that is an exchange as well
you're providing value through your content and the viewer is like gaining value by like
actually watching the content or listening to the content or attending the space etc so like that
is still a value exchange it's not like you're saying can you like this for me etc sometimes it's
also like hey i think you might enjoy this and that's not like saying hey can you like this
i couldn't care less if i have one like or 50 likes on a post what i care more is like
did people enjoy that post and like maybe sometimes the metrics like obviously the algorithm
some some days is messed up but like sometimes the algo does show like what you're actually
putting out there is something that people like and you should do more of it so like when i saw that
people liked the videos that i was putting out there i went i doubled down on like video content
because i saw that like oh people actually enjoyed that i'm taking the time to actually
sit down and do these and like that also is is a value exchange in a lot of ways
speaking of value the person who's going to bring the most value the biggest
quote the biggest takeaway of this entire space hefner has requested to come up i'm just raising
my hand for hefner hefner please give us the best quote that we can all take away from this entire
hour thank you quote why thank you but quote wise i don't know because i'm not you know
mentally there right at this moment i'm kind of lazy in the head right now but um i do
appreciate what everybody's talking about it's so much so much good stuff to take away from from
today from this space but i i didn't know if anybody was touched on this but for creators we all
uh i think you know at the end here we all want people to come to our show we all want people to
come in whether you're on video whether you're on audio you want people to be there you want the
audience sometimes you don't want to just be talking to your co-host although it's it's i
love j6 um but i i really feel like you know there should be people in that room and the
hardest part i think is the marketing and advertisement of it because of the aspect
of it because you have to spend money sometimes i'm not talking about the grassroots i'm talking
beyond the grassroots you know how do you how are you going to get seen how are you going to get
heard by people that want to support you how can you put yourself in front of those people
if we're thinking outside of x and not utilizing x as the end all you know because there are other
platforms and there's other ways for people to see you and hear you and might like your show
so my question really is for the panel or anybody on stage here uh or that want to get up and talk is
how do you how do you tackle the marketing and aspect of the marketing and advertising
aspect of of getting people to your show beyond the grassroots uh i'll i'm happy to go and i'm
happy to say that there isn't really an easy way um i think i think it comes through
exactly what emlo was just talking about a moment ago which is adding value i think if you're able
to add value i think you know without being without being like a big name and please don't
don't take that the wrong way because i'm certainly not a big name like and there are very few
actually in the space but without being a big name it's very very difficult to to really
pull people into what you're doing quickly but if they happen to land and you add value
like the likelihood is they'll come back i used to speak with a really good friend of mine
about this a lot um and he produces for the nifty guys he's called clemente he's a good guy
and he always used to say that he had access to super spaces that at back when super spaces used
to work i don't know i stopped working it for a while stop using it for a while because it stopped
working but there was you had the capacity to go back in to see who would listen to your spaces
and you could recognize how many uh of your spaces they had attended and he would say he he would
he would reply to every he would sorry dm every single person that had attended one of his spaces
for the first time and he would write them a message thanks so much for coming along today
it was a copy copy pastor thanks so much for coming along today i hope you got any you know
took away you were able to take anything away from it please give me some feedback would love to see
you at my next show which is on this day and he would already have it scheduled and he said that
was a really really good way of getting people back to his show more regularly and to grow his
reach and to engage with people but i tell you what that fucking took some doing and it would take
you know even if i were to we've had probably i don't know about 60 people come in and listen
to this one and i would imagine maybe 20 25 of them are people that i don't know and haven't
listened to us before so if i had to go back now to 25 people and drop that copy pastor and
10 of them wanted to then engage and have a conversation like that takes up a lot of time
but he was being paid at the time to to do that he was working with i don't know if you remember
ryan karson the fact before that happened but that's where he really got his gig to help kind
of produce spaces and and really delve into uh into what it meant to build up that community of
people that were really passionate about listening to a show because they felt that they were taking
value from it so you know hef i've rambled there around answering the question yes for me i actually
kind of feel like it's take your time you know find the people who really get what you and j6
are delivering and enjoy it and engage them and make sure they know when it's coming and make sure
that you they know that you're grateful for their time um and and build it that way and i'm just
sorry i'm just so sorry that it always happens when i'm sleeping dude but you're that's the time
difference all good man i appreciate that thank you so much for your your response and your take
on it ben and rambling yeah you know whatever we we got to ramble to get to where we're going i
think you know sometimes is what it is and um i don't know i just yeah i i think you know you're
right you know we do a lot of that we do the advertising we're really really doing a
grassroots style we're i mean we're at we're only we're using instagram and we're using uh twitter
right at the moment um but uh yeah i wanna i would love to reach more i would love to
just reach more people i i think one of the ways you're going to reach more genuinely is by
focusing on who the guests are now you've had some amazing guests but if you're able to bring on
guests that have got huge reach themselves and have an audience that people really want to listen to
uh and and then you're going to bring a whole load of their audience with them by giving them
air time and if you can if you can convince them that it's worth their time to come and join you
on your show and be interviewed and they bring a fuck ton of their audience with them and you're
able to deliver really really insightful great conversation and then go back out and do the work
of like who was in that space how can i now go and say thank you so much for listening in
like all of that kind of stuff for me that's probably the fastest way for you i don't know
emblo you threw up a couple of hundreds there yeah big big i mean definitely big guests and
i would say if you don't have a consistent time definitely just have something that's like
that everyone knows like for me it's like wednesday i'm gonna shout it out anyways because tomorrow
tomorrow at 12 p.m eastern standard time is when we have our weekly spaces i'm like that doesn't
change we've had it every single week without a doubt for the past like six months because and
people know to just show up even if i don't kind of post the rsvp people will still come and i
think just like by building in a time and i don't know if you have this or not but if you don't you
definitely should try to implement some sort of like standard time that you always have your your show
i appreciate that now we're good we on that sense uh emlo like we're there with that you know and
we we got a set time every tuesday 8 p.m eastern standard time we do it once a week me and j6 j6
and i should say and we kick ass we rock and roll you know we we have you know some some shows are
are you know like we started in the beginning it was just low very low like you know normal we
expected that and then you know we'll get 20 we'll get 30 we'll get 50 we'll get 150 we'll get a 200
in there uh we get 120 in there 130 you know it goes it fluctuates right and we're loving that
i i myself want to i guess maybe the way i guess my question was in the sense of i'm talking
about marketing and advertising beyond what we already know and beyond what we do i'm talking about
you know spending some money on advertising and what you guys thought and where you think
or if you had an inclination as to where you would go if you had some money that you had to spend
and you can put together a marketing budget for your show where would you go and spend your
money i think that's really what my question was or where i was aiming at but um i'll digress
because sometimes like i said my head's lazy and questions come up it's not but uh i think this is
where the game has changed i think this is where the game is changing for us and i i actually have
if i had some additional money and i wanted to do something that i thought was going to grow
my community and my audience i would put that money in production and i would host my great shows
and i would work out the means to then create create great secondary content like repurposed
content out of my initial content which i could then push and put in front of more people and
grow my audience that way i would invest in me and i would invest in my ability to be more
prolific as a content creator uh before i invested in some fucker who's gonna chill me and not
really care love it man thank you so much man thank you guys for the take for real hope i didn't
come off like left or right you know but i appreciate you guys thank you and just uh
quick quick i put the uh thing up as you requested that we can put up something on the
on the whatever you call it the jumbotron right you guys are consistent too man like you guys
kill it i wish i wish i had like a sound clip available of your guys's jingle because j6 like
says the time and the place like in the just riffin song like so good that's that's key man
like there's always uh you know the very shallow shallow route which i would never really recommend
of doing some type of giveaway to people who listen but it's just a you know it also attracts
kind of a nasty crowd and puts a different stain on things so you know put marketing is is an
interesting uh it's an interesting thing to tackle i think and something to think about
ben is absolutely right with with kind of putting it back into yourself and figuring out
how to make your production value go better and and maybe that can look like adding somebody else
to the team right like teams human capital is that's a good point i actually for the first time
in since i've been doing this paid for video editors for that zenica interview and it first
off obviously saved me time from editing it but like i think it's a totally different video than
it had i edited it myself because i was able to give it to someone that actually
has expertise in doing the editing i'm very good at the interview part but like i haven't been able
to actually make it financially sustainable where because i do i've i have over 50 hour-long
interviews if i were to pay someone to edit all that it would i would go broke from just doing
that so like it didn't make sense to do that but now with like the bigger interviews i slowly
have been bringing on people to come help me edit them and it's been making a lot of sense for me
because like the interview quality is much better and i actually think that like
it'll help me get bigger speakers and i actually just secured jack butcher as as a guest so i'm
very excited to go dude that's incredible well done that's that's insane and that you should
definitely definitely think about the clips that you can create around that one because
because of jack's audience right and if you're able to onboard a bunch of those people into your
audience you know then it becomes worth worthwhile and your this is how you build sustainably and
intentionally and you know that the people that you're onboarding are people that
actually fuck with what you're talking about and they're not there because they're not
there because they're speculatively trying to like you know get one up you know they're there
because they actually they take value from what from the shows that you're creating it's amazing
and that's a hell of a guest man well played that's amazing as a as a video creator i have
something to say about that with having having and hiring an editor but i just want to say that
hefner did just send me point one eth so i have to say everybody in the room please follow hefner
as well as mlo as well as boo there's so many great og's here uh there's a lot of people
in this room that you should be following so be sure to do that but the video handoff to the
editor it's tough for me because clearly i have a weird sense of humor and most editors don't
get that and so every editor i've worked with does give you a version of the talk that i don't find
as interesting personally to be honest i always feel like i have to kind of still have in hand
in that although there are some you know very specific things where you can develop a relationship
to say like hey you know what i did get a really good clip there you know jack you know he totally
told me about just losing his virginity please like clip that and let's make that a clip um
so you can have you can build up that relationship but it did for me become a bit hard to release
you know fine tune uh my own messaging around you know the content and the cut downs because
there's uh personality right there's there's there's us that you want to try and convey and
certainly the distillation of how you see your guest as well you know that's that gets
differentiated when somebody else is cutting yeah i mean that's a very good point and that's
something i noticed between the first time that i hired someone last week and when i gave them
instructions for this week and for this time i gave them much more explicit instructions on like
obviously they're not as passionate about crypto art as i am they don't know the names
of these people so like if they're trying to put in subtitles they'll get it wrong if i don't
give them the names beforehand like they're not going to know what kind of art to pair up
with the people and they're not going to know what to chop down in terms of like
this 30 seconds out of the whole hour is the most important so like yeah it's definitely
a tough balance but like i think the more times and the more times you work with
those editors it helps i also from it from another angle on that it's also really cool
to be able to provide opportunities for people within your community to to get involved and if
you happen to have someone who you know we work in a creative space and if you happen to have
someone who is within your community and has a propensity for creating good videos like they
would be for me the obvious first point of call one because they're good at doing it but two
because they get you and they understand it it's actually interesting both video editors i'm not going
to say which one is which but both video editors are from the community and are artists in the
community it happens to be like one is not necessarily a native english speaker so that
was one of the reasons why but they make very sweet edits and the other thing is like
you can have people that are in the community but if they're not as passionate about
the specific thing that you're making the content on it's not going to come out exactly
how you envision unless you give explicit instructions yeah that's exactly it and and
for it to be for it to be worth the money you're paying you for me you need to be able to not
give you need to be able to brief someone and then and then know that you can kind of like
step away to an extent and let them run and if you're having to be so explicit with every clip
kind of you get to the point where really you might as well have just done it yourself
so i my my personal opinion is find someone who understands the context and and obviously not as
a priority over production value but i think context first and then production value second
weirdly i can't believe i'm fucking saying that well there's there's kind of a balance there man
there's like both sides of it like i've worked with many different styles of editors and levels
of people that have done this type of work and there's a balance of like a like how much you're
paying them right like that's that's probably an initial thing like if they are worth tons of
money then there should be less hand holding but perhaps somebody's very uh cost effective and
maybe they do need a little more hand holding there's there's all those different elements to
the other thing i would recommend just because we happen to hop on the content topic
is from your perspective as a person who maybe created the content or is organizing all of this
to like uh you know take a risk sometimes and and let let whatever their perspective is run and
see how it works because you know maybe you don't always have the the best idea in mind or
the most viral take on something you know sometimes the these creators or editors can
come up with something that you just weren't thinking about and you know don't be afraid to
post it up like posted content over you know conceptual content any day of the week
but yeah i know we are kind of running up on on time here ben we did discuss uh running the space
to a certain point um i did just want to say what's up to do do down there in the audience
he works with puke cast and the the rug radio asian alliance we leave also hosting some
bilingual content what's up what's up doo doo um but yeah ben i don't know how you feel about
wrapping up the space has been a very great one up to this point i think it's been an awesome one
i will wrap it because it's 22 11 here and i am fond of sleep uh not like emlo and lots of other
people in this space but uh but um i do want to say thank you to everyone that came up including
rachel wilkins who came up at the beginning and then had to dash um i think this is a
this is a this is a topic we could come back to again and again along with marketing along with
the right kind of video production and the right kind of editing and you know how to run a project
and how to create how to become a content creator and find your niche and jeez i think we could go
round and round which is what makes this also fun and and that's really what jazz and i are both
committed to here is is coming up on a weekly basis and giving you all a space to
to talk about what it means to create content and um and yeah we want to grow this audience too so
when we're finished here please follow drop a dm say hello um and we might think about how we
knit together a a little a little community of creators somehow so yes thank you so much for
all of your time and contributions ashira hef minty maybe great to meet you i followed you
emlo fantastic to hear from you thanks for coming up and joining us and uh and hope you
come up again more frequently and uh wish you all a very pleasant evening um i better
had drop ev a message and let her know we're finished because she is actually huge thanks to ev
thank you so much for hosting ev we needed we needed you today x loves us we love x right can't
stop but yeah thanks everybody uh thanks for everyone who came up thanks for the listeners
if you guys have uh kind of specific ideas maybe for what we should uh how we should
approach the next show don't