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Happy Unstoppable $5 .com Friday
Recorded: June 20, 2025 Duration: 1:12:01Space Recording
Short Summary
In a lively discussion, domainers shared insights on recent high-value sales, innovative registration strategies, and the growing importance of brandable domains, highlighting trends and growth opportunities in the digital asset space.
Full Transcription
Thank you. you
What's up y'all happy five dollar dot-com Friday
Just started the space. We're waiting for some folks to trickle in and then we can get this party started.
As usual,
if you're interested in coming up,
chatting recent sales,
asking questions about unstoppable or otherwise just shooting the shit,
then raise your hand.
I can let you up and we can chat.
Always good to hear from you guys.
So more than happy to have you guys up to talk.
Lots of big sales.
I just put out my newsletter.
We had ranked.ai go for 200K this week.
That was a big deal. Probably one of the top.ai sales of the year not the top
we also had dollars.com go for 500k brokered by mark goryafi mr premium
and i think he's got three of the top ten sales this year one single broker
What's up ish, let me let you in
What's cracking big poppy
what's up Brady
yo yo
you talking to yourself again
yeah that usually happens on Fridays
yeah I'm kind of getting concerned
crippling loneliness
you know
we're here to help you out.
You don't have to torch the wall. A couple
of friends are joining.
Yeah, actually,
$5 Fridays is just a ploy
to get you guys to hang out with me
on Fridays because I just couldn't
take it anymore.
It's all good. We love you, Brady.
Yeah, what's up, everyone? Happy $5.com Friday.
Also, if you're getting your wish, we are going to open up the limitations.
So it's going to be $5.com any day for select domainers that we have a relationship with.
I know. I know. We finally succumb to the pressure.
So good job.
All of you naggy little domainers for, for getting us to cave.
You're, we just couldn't resist.
So that'll be straight.
You're going to be able to register.com names for $5 at any time,
at any time? Any day, up to 10 per day. I think we'll still have the 100 per week.
any day up to 10 per day.
I'm not sure exactly how that's going to look, actually. We have to figure out whether it's
going to be the 100 per week or 10 per day, something like that. But bottom line is that
will only be available if you have a relationship with us. So you have to reach out and we'll have to vet you.
So good reason to also chat me up.
That's another ploy for me to have more friends is that you need to have a direct relationship with us
to get that higher tier of flexibility for $5.com.
So anyway, look for more news about that. That'll come out probably
in July. So it'll be a couple of weeks, but, uh, I know a lot of you guys were talking about that
and how, you know, you can't, you just can't wait till Friday to register some of those domains.
Uh, and so we're happy to oblige and, uh, yeah. So stay tuned for more of that.
And, yeah, so stay tuned for more of that.
I mean, I think that's like a huge announcement.
You know, the fact that you guys are able to give people an opportunity to save 50% or more on a hand reg.
Significant innovation.
And I think that that generosity will be rewarded for sure i mean if you guys like that
news can you just so show some emotions some emoji a thumbs up a hundred even if you don't
like it put a thumbs down i just want to see people's initial reaction i fucking love it i'm
gonna put up a bunch of hearts because people don't understand like it all starts with a hand registration every major
sale you see every trend like there's no domainer at whatever level that doesn't get tempted or
participate in hand registrations you know i mean i sold a pair of names today for 10 grand
and they were hand registered in july of last year so they do work if you know
what you're doing and you know it's one of those things where the more you hand register
all things been equal if you're doing all the right research and you you know you're following
certain fundamentals the more likely you make sales so if you can do two for one you're following certain fundamentals, the more likely you'll make sales. So if you can do two for one,
you're just only increasing the odds of making sales by 100%.
So I fucking love it.
Yeah, for sure.
I saw where you sold a pair,
both the singular and the plural domain recently.
You want to talk about that?
Yeah, it was testosterone test kit.
I'm going to send you a kit by the way once the company yeah he just has a lot of experience with this given
how low his t is so so yeah it was testosterone test kit and test kits.com so what made me
had registered that was about the same time last year i sold testosterone shots.com so a
friend of mine was a doctor um actually he's a he's a rn he's he's a he's a he's a what is a
nurse practitioner excuse me but they go by doctor by the way so i sold that to him and i sold that
for six grand and i bought it for 15 bucks at the auction. So it kind of like made me start researching the keywords around testosterone.
And I saw that, you know, test kit was available for hand reg.
So I picked it up.
I had it listed for like 9,888, kind of like a mini moonshot.
And I got an offer for four grand.
And I was like, that name sounds familiar so i looked up the
registration i kind of like put it in my and i realized i had the plural and the singular so i
just told the afternoon rep is it possible to sort of like do a bulk deal where we sell them for 5k
each if that's agreeable i'll do it and they're like yeah yeah, well, the buyer really appreciated that. They want to go ahead and move on. And I go pasted it.
Oh, yeah.
I've never ever seen a
plural and
singular shill an afternoon before.
I didn't even know it was possible.
Well,
would you see it? Can you
bundle it together or would you have to scan?
No, they have to do them as two separate transactions.
So that's why they were 5,000 each year.
Yeah, hard to hard to track those then.
Yeah, I would imagine like very hard to sell the plural generally unless it's this bundle deal.
So that's that's a really strong.
I mean, it actually makes sense for for test kits um because you're
not buying just one usually um so yeah strong use case for uh for bundling together there
i i also get a lot of requests for people that want to to have more wholesale speakers uh wholesale
uh you know marketplace features at unstoppable um so being able to like sell
domains as a package uh especially at wholesale prices to other domainers um i don't know if you
used a domain name wholesale change dnwe ish and like what's your experience with like wholesaling
um wholesaling i mean I guess we already have
a de facto wholesale market with
expired domain names.
I did play around with DNWE,
but I never really got
so active with it.
Yeah.
Makes sense.
Also, I see Amit came up.
Eddie was up here,
and then he bailed, but Eddie, we would love to Eddie was up here And then he bailed
But Eddie, we would love to have you up here
Come chat
What's up, Amit?
For me, wholesaling is very, very
It's a very
Vague term with domains
Like some people define wholesaling
As other people's junk
Right, but
I don't know I don't know how people necessarily define what
wholesale domains are, you know? Yeah. And especially if they're selling you hundreds
domains at a time, it's like very, very difficult to, uh, to, to sift out the garbage that you don't
want because assuredly there is stuff in there. Otherwise they wouldn't be selling it to you
and liquidating their portfolio.
But a much needed part of your,
a part of the domain life cycle and, you know,
a duty of you of being an investor
is like cleaning up that garbage frequently.
I admit, I saw where you recently talked through
your renewal process for a bunch of
domains you want to talk to that and you know how you you know your heuristics that you're using to
figure out when to renew and when to not and then if you're going to liquidate those domains like
how does that work uh hey brady hey everybody uh first I want to give a feedback about this whole new DNS preset thing.
So it's it's causing a delay in registration process.
Like I've already registered three domains.
I've got the email, but they are still showing available to me.
And I believe it's the preset that I'm using is causing the delay.
So please fix that.
They're showing available in search still?
Yes, yes.
In who is search, they're showing available,
but I've already got the receive five minutes ago.
I see.
Interesting.
What about on our search?
Can you give me an example of some of the domains,
if you don't mind?
Otherwise, we can DM if you prefer not to.
No, no, no.
It's OK.
Let me just check which ones are the ones.
OK, so the domain name is ultra bicycles dot com.
Ultra bicycles.
Yeah, I registered it a while ago, but it's still
showing available. Before that, it was hand registers.com i hand registered hand registers.com today
took seven to eight minutes for it to register
gotcha and ultra bicycles has been sucked for a while
yes uh so we're talking about the whole transfer process. I have somewhere around 400 domains
with Pogban and since you guys are giving the offer, so I'll be transferring most of
the domains to Unstoppable. But there's a process of transferring the domains, like
which one you want to keep and which one you want
to let go so there are so many factors like how many visits are there what are the trends with
the name and how it has performed so everybody does that i don't i don't think it's new for me
uh ish can you please go ahead with that? Your process?
My process for what, specifically?
Let's say you have a domain.
How do you decide whether you want to renew it for the next year or next two years?
Or you just want to drop it?
Yeah, good question.
I mean, typically, I know a lot of people do things differently, but I register my names one year at a time, except maybe a .ai that's two years by default.
So every time there's a renewal, every day I wake up, I see what renewed.
But what I started doing recently was I will look a month or two ahead, preferably two months so you give yourself some runway at what's about or expire.
And then that's when I have a come to Jesus moment.
Like, okay, is this really a good name?
I look at the views that the name has had over the past year.
Has there been any offers?
If there's any offer, I'll definitely keep the name.
But if there's no offer, there's no views,
then I'll really, really sort of like meditate on the name.
I'll sort of like try to justify why I need the name.
But lately what I've been doing is I just basically use my best friend, ChatGPT03.
And I ask it specifically, should I keep this, should I hold this, or should I drop it?
Should I drop it?
And what I'll do is I'll copy about 10 names at a time.
And what I'll do is I'll copy about 10 names at a time, and I'll tell this to give me, in a descendant order, which one I should keep, which one I should drop, and which one I should reconsider.
And then it will tell me the ones I should drop, then I hyper-focus on those ones and make a human decision if I want to keep them for another year.
But I've dropped a lot of names lately. When I started domaining, I was buying a lot of GCLDs.
And so I'm very sensitive to domain names that have a high renewal.
Those are quick to go.
I've been dropping a lot of .io's lately for that reason.
especially if there's just more than one word.
Especially if there's just more than one word.
And, you know, I just basically try to be all emotional in my approach, you know,
because once you register the name, it's kind of like there's an emotional connection of some sort.
I don't know how you guys measure that, but you have to also learn how to detach
and accept it as part of the learning process.
You know, it's tuition yeah sensible i mean it's it's kind of i'm this is total cope here but like compared to
other assets like it's nice that you have renewals to force you to have this come to jesus moment
every year uh because otherwise you could be leaving an investment on the table and not really
have to uh scrutinize whether it makes sense to have your capital tied up there um you know they
they say in trading like basically you should always like re-underwrite your your your your
positions as if you didn't have them to begin with and you
say okay well bitcoin's not at uh like i i had i bought bitcoin at 110 now it's at 100 you know
would you still buy bitcoin at 100 uh and you should use that heuristic to dictate whether or
not you should continue holding it if if you still wouldn't pay for a hundred grand for it, then you shouldn't own it. So anyway, renewals are that forcing function. Amit, I think I replied to your
post about this, but I think there's an opportunity for us at Unstoppable to build
potentially some tools to help with this process. Not only the basics of showing you when
upcoming explorations are happening
inside your dashboard, and potentially even like projecting out your renewal costs over the next
couple of months to show you, you know, what kind of financing you need to have on hand.
But also, you know, being able to, you know, help walk you through the renewal process and say, hey, is this domain worth having?
Like, here's all the stats. Here's how it ranks against the rest of your profile or against the, you know, the rest of the corpus of UD domains in terms of views and inquiries and offers and all these other things.
and offers and all these other things uh and you know all that information could help make this
uh you know exploration uh you know review process much much easier for you domainers i'm curious
what you know what what kind of tool do you guys use any other tools besides chatubt right now
uh to help track these and make the process easier i think data is the base of all the decision making
for the domains.
If you guys are giving us that much data, that will be great.
I really welcome that stuff.
Yeah, any type of LLM that you can use to sort of like give
people signs in their journey is always helpful.
So yeah, I think one of the things that i've seen
other marketplaces even the the the older ones like oh daddy do is they're they're adding llm
function that you know they're adding llms they'll tell you okay this name can be used for this and
used to that blah blah blah so yeah definitely as far as like feedback if you guys can do that
it's it's always helpful but you know the the the dropping names
conversation is really crucial because you know the way i look at it is every name that i draw
every name that i have i don't own i just have custody of right we don't you don't necessarily
own a domain name right that's why you see names that are like oh 25 years and you're like okay
why did this person drop them well they just unsubscribed to it.
It's a subscription.
So the way I look at it is like you have a certain amount of gunpowder.
And so if you drop a name, you should be excited that you identified what could be
potentially a bad name.
It was very few names.
And then I tracked some of the names that I drew up, right?
Just to see if I was right in dropping them. And very few times up and then i track some of the names that i drop right just to see if i was right and dropping them and very few times i've been wrong like i think the only time
that i had a little
issue cut out for me i'm not sure if uh
it's just me yes sir sorry the only time that I was wrong was maybe Africa.io.
I saw that go for 483.
But most of the names that I drop,
I see them in the expired auction,
and then I see them in the closeout,
and no one wants them.
And that makes me feel like, oh, yeah.
If domainers don't want this name,
and I had it for three years,
I would have probably kept it for another 10 years and no one would probably
want it, you know? So,
and then you have to know which names are ahead of their time.
Like there's some names like right now people are registering robotics names
or AI themed names, you know, those,
you might want to hold for a little longer,
but if you're holding on to NFT names or matter names,
those might've passed their prime and
it might be time to drop them yeah i just i want to say something here that it's not really the
indicator in my opinion a friend of mine he wanted a domain for travel i researched on expired domains
bought bought a domain 78 days dropped.
I bought it and it got sold after three months.
It was just there for 78 days, kept there for anyone to register.
So I think there are so many decisions that can be made.
But yeah, if a domain is going to close out or it's expiring, that doesn't mean it's a
bad domain.
Yeah, I did see some data recently that said I think only seven to eight days are doesn't mean it's a bad domain.
Yeah, I did see some data recently that said I think only 7% to 8% of all expiring domains get
dropped caught, get picked up on Dropcatch.
So some 92%-ish percent of domains just stay expired,
at least for a little while.
Potentially, some good ones are trickling through and not getting, you know, drop catch
and then people hand rag them later.
But for the most part, you know, the good ones are few and far between in the expired
list.
And then, you know, most probably most of the good ones are getting gobbled up pretty
quickly. most probably most of the good ones are getting gobbled up pretty quickly
who knows though i mean there could be like twice as many you know decent expiring domains out there that just are aren't getting picked up by people because the tools aren't there
uh you know expired domains is like you know know, it's very feature-rich.
It's got a lot of data,
but the interface isn't super comprehensive
and user-friendly,
especially not to newbies.
So there's probably still a lot of edge
in slicing and dicing that way,
that data in a way that other people haven't already
and uh and being able to surface you know new domains that people aren't looking at
yeah data is the new oil man you gotta have the data and you know there are a lot of tools out there but if you guys are able to
provide insights it's always very helpful and there are a lot of apis that i'm sure you can use
um you know but when it comes to like hand registration data is even more important because
you know if you are if you're hand registering brandables, that's a different game.
That's not really my approach.
But I do respect people that have carved out a niche with that.
But me personally, I like short, relatable keywords.
I don't expect a company to be called Testosterone Test Kits Incorporated.
the company to be called testosterone test kits incorporated but i know that you know those
keywords have 8 000 monthly searches with five dollars cost a click right i know that much because
i did the research right and you know someone else is going to be savvy enough to know that
like people are searching for these keywords people are advertising
with these keywords so if you use certain tools like key search.co some people use semrush some
people use ahrefs you'll be able to identify this keyword combinations like well yesterday we saw
lemon lawyers sold for 15 grand wholesale right at the expired auction 15 grand is a lot of money but the reason
it sold is not because you know someone felt like paying 15 that's all data backed you know
so that's how you identify the jams like you might be able to go through that and go let me
search lemon lawyers and then maybe you can find out that oh shit i can put a city like los angeles
lemon lawyers or i can put you know a state or a country or or whatever right sort of like a
derivative of that main word so the data of names of cell should be sort of like a compass to finding those gems.
Right.
I do want to double click on Brandables for a second
because that's not something we talk about too often,
you and I at least.
Like that takes a lot of taste to do Brandables.
And it also seems like the best Brandables
are just like one word, you know, one word dot coms like cursor dot com or Adam dot com.
Like I don't even particularly like Adam dot com.
I do love cursor, but like a lot of the best brandables are just, you know, you know, English words that happen be re or names or things like this that happen
to be reused in a different context um there are some other patterns though like uh termina.com
which is like you know spanish for terminal i or end maybe i should know that given I take Spanish lessons, but like nice romance language, like non-English,
but still romance language words that flow well
and are easily understood by English users.
I think that's a decent pattern.
You know, even Spanish words that sound elegant
and would represent a brand well well like those seem like good
brandables um like carbon energy say again like carbon energy yeah exactly yeah so i'm wondering
like do you guys play the brandables game like what do your what what are the common patterns
of course the common patterns aren't
going to have any edge left in them for investors but like you know what are what are the underlying
philosophies that people can use to get into the brandable space uh you know yes in this one line
two words that make sense together
That makes sense together.
I mean, that's one approach.
I think with Brandables, it's usually what you're looking for is just
they operate off a different set of rules.
It's not necessarily data-backed.
It's more about the aesthetics.
Is it short? Is it memorable?
What does it tell people?
Google has nothing to do with search but everyone knows
what google means so um brandables you have to be a lot more patient um but you can also use data to
buy brandables because there are times where you know brands have been built on you know on different clds and you might just be able to find a better
upgrade to a cld um but you have to be very careful that you're not infringing on anyone's
ip right while doing that so it's a a delicate thing but with brandables it's it's sort of like
you know you're planting seeds and you know it's more of a moonshot approach.
You know what I mean?
I bought a name recently, Hazby, H-A-Z-B-Y.com.
The reason why?
I don't know.
It just sounded cool.
It's a five-word.com.
It was available.
I had a certain budget that I would pay for it and I have a certain amount that I think it will sell for.
So I do have a mix with those type of names in my portfolio,
but those are the names that,
and maybe this is why I need room for improvement in my domain,
that I'm likely to drop after three, four years.
Because those brandables, you can't really outbound them, right?
It's like, what are you going to call a company when they're in the garage
coming up with the idea, you know?
But if you price them right and if you pick them correctly people like them because that's what people build brands on right yeah i mean given your emphasis on outbounding and you know controlling
your own destiny with your sell-through rate there There's probably a sweet spot, like Amit was pointing to,
where you can, like, if you have,
you can pick brandables that have a clear end buyer,
you know, as long as it's, like,
an industry-related root word or something like that.
Like, Termina, obviously, like, I don't know,
some terminal LLM, you know know bot or something like that could be interesting
like terminal works for like basically any software related product uh it's very very
applicable for all of those it just feels right a lot of these tech terms you know how much how
much do you want for that name i know that's yours what's that is that your name seminal no no
i wish that's such a great name uh no i'm just uh i'm just a lowly uh registrar shell don't mind me
not not talk i talk my bag sometimes and then every time i do ish swoops in and buys the better
version of my names uh so i've i've learned not to do that at this point.
But I don't know, like Giga or Exa or some of these tech prefixes,
you can slap onto the front of an industry,
like Amit was saying, with carbon energy, Exa energy, something like that.
So there's ways to basically, you know, split the difference and make your brandables
not so much of a crapshoot by ensuring that they're targeted towards an industry that's
both growing and something that you can outbound as well.
yeah i think there's a there's a category where brandables sort of like
are more predictable right like i've sold names like mega laser.com because there was a company
that was describing itself as mega laser i'm in conversations
right now to sell proscales.com so when i see this name's an auction i'll look up you know
how they're being used in real life so even if it's a brandable you can still google it
and say okay is anyone identifying with with this brand and so it might be something where they have
like a singular version and you have the plural and now you can hit them up and say okay for brand protection
you should consider buying this or they have it on some less appealing cld or cctld and now you
have access to the dot com and they can go global i have a name like that eco clean eClean, E-K-O-C-L-E-A-N.
There's an actual aviation product called EcoClean,
and there's an EcoClean in Malaysia.
And there's an EcoClean janitorial business in Los Angeles.
And I bought that name for like $1,000
because I knew that there were three prospects.
I scratched out on every last one of them.
I couldn't reach the Malaysian one.
The Los Angeles one is too broke to pay what I want for it. And the one in Ohio, the aviation
company, I just can't even get the lady to listen to me. She just thinks I'm like a telemarketer
annoying. But I know that it's a good name, so i minimize the odds of not selling these names by
picking the ones that i can pretend i can still outbound because someone has some type of product
or a weaker version of the one that i have access to um and then i you know in those situations you
have to be a bit more patient you know um but yeah brandables are very rewarding if you pick them correctly
yeah i haven't seen the stats but i remember josh uh josh.co saying that brandables have a
better sell-through rate than a lot of other categories uh i see bruce up here bruce do you
do any brandables that seems uh similarly like a stretch for you.
Your wheelhouse seems like more keyword domains that you can outbound.
I'm curious.
Yeah, misspellings, like you were talking about-ish,
that seems like a good pattern that you can use to dig up a lot of decent brandables. Or even like mega lasers
is something I would never name my company
in a million years.
It just sounds so tacky,
but the combination is obviously solid.
And it's going to appeal to someone.
So yeah, you can't be cursed with too much taste.
You got to just trust your instincts and know that you smash good keywords together, yeah you can't be cursed with too much taste you know you gotta you gotta just like trust
your instincts and know that like the you smash good keywords together they're gonna make sense
yeah and then the taste thing is also subjective you know i mean there are people that
see things differently you know so but yeah you do have to have some sort of like skill for it
it depends a lot on your background,
on what kind of brandable names you select.
Like a person who's coming from a software background,
they know more about software names.
A person who's coming from Summit and media background,
they'll see different kind of names.
So there's a variety of names.
Yeah, and then in terms of like select and brandables,
like you said, with industry, there are certain combinations
that speak to different industries, obviously, right?
So if you have a keyword with health, that could be one
approach where you can identify or even
possibly hand register really good ones uh you know
um you could do that with other industries as well trucking logistics um whatever the industry
is you know home is apparently a pretty like solid sld keyword as well yeah yeah so you're able to just find the best
keyword combination with those static industry names industry at the end of it right you know
that's that's one approach with the brandables but you know um the industry matters because
some industries are not as pronounced as others. So media is a good one.
Agency is a decent one.
Health is a really good one.
But there are different variations like health care, med or whatever, right?
Design is a good one.
Shock.
I actually had in one of my email newsletters a couple of, maybe a month and a half ago,
in one of my email newsletters a couple of maybe a month and a half ago i showed some data on sales
here with different uh keywords inside the sld and uh just the the growth year of this is like
the growth year over year some of the top ones were uh us uh shop services tech tech, my, bet, and group.
So there's a bunch of these keywords
that are demonstrably growing.
And you can use your creativity
or outsource it to ChatGPT
to smash some prefixes or suffixes,
usually prefixes. The availability for and it usually prefixes to uh the availability for these
keywords is a big problem like uh ish was talking about health i've been tracking health keywords
for more than an year now any good combination doesn't stay in the market in the auction goes
too high that it's an investing issue in the drops drops, it's taken by drop catch companies.
So you have to be very selective.
Yeah, I mean, you have to identify those industries
for yourself and sort of like keep a hush-hush approach, you know?
You don't want to create competition for yourself.
Yeah, AI, of course, being probably the hottest keyword uh that you can throw in a dot com
so there's probably a little bit more edge left in that one uh
i find myself yeah it also works because you can throw AI at the front.
Yeah, that's true.
I just find myself having an unreasonable proportion of my portfolio related to AI.
And I want to basically fall back from that.
Because, you know, that's kind of like an echo chamber effect.
When you're around people that talk about the same thing, you absorb that energy but the names that do sell um you know some ai names sell because we we see those being announced but there are a lot of names in other industries that will sell because you know
they're they appeal to that industry so that's the beautiful thing about domains you don't have to focus on ai even though everyone's like always looking for ai related names um but most
of the people buying ai names are all the speculators as well um you know testosterone
is healthcare i sold another name yesterday i'm trying to think yeah promtory.com. I sell that for $1,500.
You know, I don't know if that's AI related or whatever,
but you just kind of like have to fire in different industries,
like plant seeds in different verticals, whether it's media, AI, fashion, whatever.
You know, I try to buy names across different industries to
sort of like increase the odds and when i look back at the end of the year
i sell names in every industry well not every possible industry but
you know a wide range of industries and it that's what adds up so i don't know maybe some other
people take an approach where they hyper-focus on specific industries.
I know Bruce does that with real estate and legal.
But I've sold names in legal, health, and I don't know where the next sale will come from.
Yeah.
I remember seeing some guy, I forget who it was, on Twitter was on twitter saying like oh this has been my
slowest year ever like anyone else seeing this and then like two weeks later he hits the biggest
sale of his career i forget who that was the guy who sold the energy domain yeah carbon energy
ah okay yeah i mean it's a it's a probabilistic game you gotta have the stomach for it
or you have that name for almost 20 years or you gotta have the the outbounding
grit to to make it more predictable one of the two
outbounding great it is yeah fair Oh, I didn't ask you guys.
So Amit, when you're tossing out these domains,
you're sending them all to auction, right?
You know, as soon as you can before they expire?
No, most of them they're dropping.
Yeah, you're not even trying to get a little something for them
by sending them to auction?
I have management issues. I'm not that early with them.
Gotcha.
I would love for them to go to auction to get something out of those domains.
But yeah, I'm unorganized as of now.
Yeah, fair enough yeah best practices
to identify what names are expiring
about 60 to 90 days
before they expire
and then be decisive okay these are the ones
I'm going to drop let me see if I can
wholesale them
yeah
but it's easier said than done
yeah I mean
Dynadod I imagine makes it fairly easy to start an auction for those,
uh, GoDaddy as well. Of course they, of course they don't want you to, like they would rather
the domain expire so that they could auction it off and they keep all the margin and don't have
to pay you. Um, well, they would, they would first prefer that you renew it and then they would prefer if you don't renew it, then they would prefer to auction it off.
And then worst case scenario, you know, you auction it off.
User auction usually do not get those many eyeballs as well the companies have made it that
way yeah that makes sense i know there's been attempts to like pull all these auctions into
a single interface like to me it's it makes perfect sense to have a single uh index where you have expireds and secondary and wholesale and,
you know, close out auctions, everything in one single place.
I think your next domain was looking at collating a bunch of different
auctions like that.
But as is, you guys just, you know,
bounce between various different platforms to find these different auctions
or, you know, do you see any other good solutions to that? Do you guys just bounce between various different platforms to find these different auctions?
Do you see any other good solutions to that?
A single platform would be great.
GoDaddy gives its inventory on its site.
So has Dynadot.
I'm not sure about other registrars.
There's a file for SAV as well.
If you can collect them in one place
and just let the auction run,
it would be great.
Yeah.
What else?
Have you guys tracked?
Go ahead.
I was going to say,
auctions are a big, big part of domain and culture, right?
Whether it's how people acquire names or how people extract value for less desirable names.
I think if you notice every marketplace has some sort of like auction strategy, and I know that in the future you guys will.
But auctions are
like very very dear to domainers that's that's really domainers acquire assets
is via auction
auctions are like tests of domains You get to know where your domain stands.
I think some people get caught up in the thrill of winning an auction versus even making a sale.
You know what I mean? I got this name.
It feels good when you outbid other people for a name that you know other i mean like i got this name you know it feels good when you outbid other people
for a name that you know other people want it's addictive man it's very addictive yeah
okay guys uh see you later after we'll jump all right brother anybody else wants to come up on stage and
share some gems i see a lot of friends in the audience um it's five dollar friday
five dollar dot com friday on unstoppable and brady just made an announcement uh brady you
want to give a recap of that?
For those in the back who couldn't hear you the first time?
Yeah, for those in the back that couldn't hear,
we are going to open up $5.com registrations
to every day of the week for select domainers.
So if we know you and we have a relationship with you, then you can get access to $5.com any day of the week.
That way, you know, if you see a domain that just, you know, opened up and is available, then you can register it quickly without having to wait till Friday.
we've gotten a few requests for this so we know it's a big deal
We've gotten a few requests for this, so we know it's a big deal.
we'll still have some weekly limit
but in general it'll be the same
weekly limit you'll just be able to spread it out
over every day of the week
so that'll come in a couple of weeks
and you'll of course
need to have a relationship with me or some of the rest of our team
in order to get access to that.
Buy him a beer.
He's very easy.
What's that?
You said they have to have a relationship with you.
I was like, they don't need to have a relationship with you.
They just need to buy you a beer.
Yeah, come buy him a beer.
I like Guinness.
I'm a Guinness man.
No relationship needed. That's right. I'm a Guinness man. No relationship needed.
That's right. I'm looking for love. I'm single and in your area.
So anyways, uh, yeah. So, so if you're interested in that, uh,
stay tuned and then reach out to me. Um, you know,
we'll want to make sure you're vetted and that you're a serious domainer and
we're not giving this out willy nilly. So, uh, yeah, just reach out to me if you're interested and we can you're a serious domainer and we're not giving this out willy-nilly.
Just reach out to me if you're interested and we can talk in a couple of weeks once
that's live. I see
Bruce came up here.
I want to know, what does a serious
domainer entail?
Well,
Bruce, you definitely
need not apply, so
just don't worry about it.
I'm kidding.
I see there's various definitions.
I think if you have a couple hundred domains and you've had them for a couple of years
and you're committed to spending several thousand dollars on renewals every year that that means you're you're a serious hobbyist a serious enough
hobbyist for us to to you know want your business um so that's that's like the lower bound of who
we're looking for we should be honored to get into this club that's right yeah and we're you know
we're also looking into you know making social. So potentially we have a private chat
for these top domainers at UD.
Maybe that has a higher tier limit.
You need to have a thousand domains with us,
something like that.
But yeah, we wanna make it just a bit more social
when you're at UD so that you can trade alpha
with other domainers and learn and, you know, embark on this journey together because it's a, it may be a little zero sum, but it's a team sport.
And life is more fun when you're engaging with other people.
So that's what we're looking to do is just get more people involved and make this game a much more social one.
Works for me.
Right on.
What's new with you, Bruce?
Any recent sales?
Yeah.
Oh, we have to announce them?
You don't have to announce them.
I don't announce my sales because i don't want
people to second guess me or shit like that i just go about my business to make my sales
yeah gotcha what about any hand rags today you taking advantage of the five dollar credits
uh i usually do that like around a little bit after five o'clock. And between that and we're just packing and moving,
and we're moving next Friday.
So it's been crazy with packing and everything.
But I have my list of what I want right now.
I was just focusing on the drops at three o'clock
and two o'clock.
So I got my drops today.
I'm just looking for the names that I want.
Nobody else wants. So I'll get those today. I'm just looking for the names that I want. Nobody else wants.
So I'll get those tonight.
Nice.
Yeah.
Congrats on the move.
Queen house.
It's exciting.
Fresh start.
Yes.
That's why those $5 Fridays really helps out when you got all the
expenses for a move coming in.
Exactly.
I'm happy we could help you out there.
I've hand-registered 2,000 names and saved
10 grand. Yeah, good man.
Good thing you don't have to pack up those domains with you every time you move.
Have you guys paid attention to this GoDaddy
trading competition that they're doing? Seger keeps tweaking tweeting about it
It's um, it's a
What do you call it? It's the cool guys club and we're not invited. It's just a bunch of guys that know each other and
They're having a friendly competition
I think mike is leading
the pack right now and um yeah it's it's interesting so it's it's good it's good
entertainment um it would be nice to do something like that that's more inclusive
um and but the thing is how do you how do you how do you verify yeah validity of the sales you know yeah no i've thought about
launching a competition um it's very you know this is potentially another thing that will allow
for you know domainers that we know uh inside the our domainer club is that uh you know we can have
these kind of competitions because if you run a competition and you don't know who's in it,
people are going to game it.
And if you have any...
I got a good idea for you.
Yeah.
Do it through Unstoppable.
You verify everything.
The buys and sells have to go through Unstoppable.
And people have to have juice in the game.
So in order to be involved in competition,
everybody puts money into the pile
and you give away a great prize at the end yeah yeah if you're paying in to join the competition
that definitely helps um but yeah bottom line is if if we if we allowed just anyone to partake in
the competition we had any kind of um valuable prize then people would just game it they would sell to themselves
So it's hard to
Put some rules there too like you know, you can't put a gun to someone's head to buy that by the domain
You can't tell someone to fuck off to buy the domain of that but that would knock out half the people in here
Oh, yeah, no, uh, no telling guys you're gonna
Report in the bar if they don't
buy your demand.
That just threw me out of the room. No tough guy
tactics allowed. Yeah, fair enough.
Oh, fuck. You and I are gone.
I'm the most gentle domain
outbounder that I've ever seen.
Oh, my God.
If you were Pinocchio, that thing would be from here to fucking L.A.
I'm literally having a war with some guys in San Francisco.
I called them the Soy Boys because they won't buy my name.
The Soy Boys?
Oh, yeah, the Soy Boys.
You already named them that.
That's a good name.
The Soy Boys.
All I know is Zerk's been throwing the hell out of them.
Well, I mean, look.
These guys are just
funny. You know what I mean?
They rebranded from
Zero. They're going to need the name.
No, listen. This is why
this is the reality of that situation, right?
The guy's just pissed off because he didn't take action.
I can tell that. You know, you should
just say, as each day goes by,
raise it up another thousand bucks.
But I'll tell the story for
those that don't know. I just,
you know, like, so
I was looking at my Twitter feed one day,
and I saw this guy put out a tweet about
he wanted to buy a name, and he was having a hard time getting a response from GoDaddy. So, I was looking at my Twitter feed one day, and I saw this guy put out a tweet about he wanted to buy a name, and he was having a hard time getting a response from GoDaddy.
So I was like, oh, let me find out more.
I reached out to him, and he was like, yeah, I'm the founder of a company.
It's called Zero.Email.
I'm trying to buy Zero.
He uses Zero, the number Zero.Email for his company.
And he was like, we're trying to buy zero zero dot email
and i was like why do you want to buy that why don't you just buy zero email dot com it's
available he goes no we don't want it we want zero dot email you know kind of like
i know what i want don't don't tell me what the fuck to do type of attitude, you know? And I was like, okay, how much are you willing to pay for zero dot email?
He goes, well, I put an offer for 10 grand and they declined it.
And I was like, what's the most you're willing to pay for it?
He said, I'm willing to pay 50,000.
I was like, wow, for a dot email?
So I educated him.
I was like, there's never been a dot email that sold for that much.
And he goes, if you can't help me too bad. so I educated him. I was like, there's never been a dot email to sofa that much.
And he goes,
if you can't help me too bad. And I was like,
well,
I'm telling you go buy zero email.com.
Right.
And he goes,
I just told you,
I don't want it.
Like it was really rude to me,
but you know,
I don't take things like that personal.
So I reached out to my go daddy rep and I was like,
do you think you can put in an offer for 50 grand for this name and see him?
And the feedback came back and they said the guy won't sell so that made me very curious like what the
fuck is so special about this zero email thing right and i realized there's this whole category
of email providers called inbox zero that are trying to use ai to reduce and just help us have
a better email experience.
And there's a company called Superhuman, and there's so many other companies in the space,
like over 30, so much so that I got inspired to do an email conference.
Anyways, so I started getting knee-deep in research, and I was like,
well, nothing happened out of that.
happened out of that and so i put an offer for zero email.com um because i was like this could
And so I put in an offer for zeroemail.com,
be a good name to hold or whatever and i got a deal done in april and the name was mine i bought
zero email.com because i was like you know someone, there are about 50 companies in this space. One of them is going to want these keywords.
So I paid a couple of thousand dollars for both names.
And one I bought from Huge Domains, one I bought from GoDaddy.
And then earlier this month, someone made an offer for $25,000 for zeroemail.com.
Those of you that are like in my group on twitter i i shared it with a few people i was
like man this is kind of exciting i just i just got this offer so i counted at 40 000 they said
we'll pay 27 000 and we'll pay it right away so i'm like okay cool let's do the deal and then long
story short the deal didn't go through so i So I was suspecting that it was them, right?
Obviously, right?
Maybe they came to their senses and, you know, they got into Y Combinator.
So I reached out because I had the guy's cell phone number.
And I reached out to him.
He didn't respond.
And I texted him.
I said, is this you?
He never responded.
So I texted his co-founder on twitter i dm'd him
i said hey i got an offer for zero email if it's you guys the offer i accepted 27 i'm willing to
do it for 25 000 if we can deal with each other directly through escrow i'll save some money off
the commissions and you save money off the purchase and he goes he goes good luck with
that purchase whatever we're not
interested the most i'm willing to pay for this name is ten thousand dollars and i was like i'm
not going to sell this to you for ten thousand dollars and i have an offer for twenty five
thousand right and that was where we left it so that deal went through i finally you know i i you
know i was trying to close the deal because you know, after Nick, you can't tell who's on the other side of the aisle.
So I reached out to this guy and I said, hey, Nizzi, can we just...
I sent him a text. I said, Nizzi, can we just put our ego aside and figure out a way to get this name in your hands?
That was this week. And he said, fuck you.
Whoa.
So I just kind of smirked. I was like, well, you don't have to go that low. All you have to say is I'm not interested. And I was like, fuck you, Whoa. So I just kind of smirked. I was like, well, you don't have to go that low.
All you have to say is I'm not interested. And I was like, fuck you, nerd. And I left
it at that. And then he got so upset, he changed his company name from zero.email to mail
number zero.com. And everyone started telling him now that's a horrible name. It's a bad name. And so now I'm just trying to like, you know, add salt to the injury.
Because he said, fuck you.
That means we're, you know, we don't like each other.
But it's never personal with me.
This is how I have fun when people is just trolling.
So I don't expect him to buy the name.
And truthfully, he can't afford the name because I'm not going to sell the name for less than $40,000.
And that's that.
You know what I mean?
So it's my name.
It's my asset.
I can control it.
It doesn't infringe on anyone's IP.
I'm very clear about that.
I actually had an attorney verify that.
And yeah, so it's all good.
But sometimes, you know, you have to accept that some founders don't like domainers.
And in this situation, he's just mad because his ego is bruised because he had a chance to pick up that name.
Per my free advice, he refused to do it.
And he's getting feedback from everyone else that that is the name you should be having.
And his ego wouldn't allow him to say, okay, let me come to terms with this guy, even though he's reaching out to me.
And he's forcefully picking another horrible name.
With the pretext of Doc Harms King.
That's what he said, Doc Harms King.
Motherfucker, I told you, those words came out of my mouth.
So yeah, that's what it is.
The battles of Domaining.
Bruce, what would you have done?
The guy says fuck you?
Are you going to be like, oh, don't say fuck you are you gonna are you gonna like be like
don't say fuck you be nice to me
uh I probably just wouldn't have even
responded uh
and just you know
let it go and you know knowing that
I would just raise my price and
when he came to me that uh
and he wanted to uh
buy the name you know raising my price
is basically saying fuck you
back to him.
Well,
where I'm from, when someone says fuck you, say fuck you,
Sue. Right. No, I
love it. But so saying fuck
you means you don't like the person, right?
No, saying fuck you means, damn,
you fucking got me.
It's a term of endearment.
Okay. It means I love of endearment. Okay.
It means I love you.
Oh, so fuck you.
Fuck you too.
There you go.
I love it.
You gotta be able to read between the lines, you know?
So in order to be on the list for $5 Fridays, we get to say to Brady, fuck you.
That's a keyword.
Or $5 every day.
That's right.
Okay.
Fuck me up, buddy.
So Brady, fuck you.
Aw, Bruce.
There we go.
You're too good to me.
Fuck you, man.
Thank God this one's recorded now.
Yeah. thank god this one's recorded now yeah unstoppable is going to have my head on all the
all the explicit language on this
recording so
thanks bruce fuck you
you give you the love back bruce
you guys see uh ranked
that's an outbound
That's a good outbound
You need to curse when you're talking to people
What the fuck kind of name do you guys have
Over there man what the fuck
How come you always go into that Italian
Accent
Hey forget about it man
This is my ultra eagle over here
Hey what kind of name is that?
I picture you with Scarface sitting behind the desk.
And when they say that, you come out with a machine gun.
You just start blasting everybody.
What the fuck kind of business you guys running over here with that kind of name?
What the fuck is a Doug GG?
I've never bought a GG.
I'm the baddest domain dealer in trenton all right
you need names i got them i got a guy for that
you pay the guy you get the name what the you know what that was the first name i ever sold in the domain business i know a guy i know i got a guy i got a guy.com know. I got a guy. I got a guy.
Dot com.
And you call me a mafia domain.
I sold that name to a person who we became great friends.
We're still friends.
we say,
fuck you all the time.
And he sold it.
He sold it.
Two years ago to it. This is a great story. Uh, he three X'd it. He sold it two years ago.
This is a great story.
He 3X'd it.
And the guy he sold it to, he lives in Philly.
The guy he sold it to lived in New York.
He said, come to my office in New York.
I'm going to pay you cash, but I want you right by my desk so you can transfer the name right when I pay you.
So he went up to Philly.
I mean, went up to New York, the city.
I can imagine where this guy is.
Sold him the name.
Was his first name Tony?
Actually, I have welcome to ny.com, which is welcome Tony.
But he went right down to his bank,
made a few deposits in his bank,
and he was sad.
He was so happy.
And the guy to this day has not done anything with the names.
Still on the lander.
I'm looking at it right now.
And it was like three years ago.
I think there are people that just like collecting things.
First of all, I love that name.
I love that name. I love that name.
Because that is like the number one
referral source slang term.
You know, you go to a party,
someone says, yeah, I'm looking for
new flooring for my house.
And what's the person going to say? I got a guy.
You know, I got a guy for this, I got a guy for that.
Everyone's got a guy.
So you got a bunch of guys.
Yeah.
It's just rolling in, guys.
Yep.
Well, pause.
It's his network.
I got a guy.
I mean, it's a great network referral source.
It should be like the Yelp of the service industry.
It's a great name.
I got a guy. It's a great name. I got a guy's a good one.
But, you know, back to that, there are people that collect phrases like that.
They like to own this type of names.
Because they know.
They might not even be formally trained in domaining.
Their intuition just tells them this has value.
tells them this has value.
But wouldn't you like to own
fuckyou.com? That would be the
grill of all grills.
Well, Vito used to own
fuckyoupayme.com.
Amazing name.
Any sort of
fuckyou.com is?
It's for
novelty email addresses. No way. Fuckyou.com is It's for novelty Email
Novelty email addresses
No way
So it's like
Get your email address at fuckyou.com
So apparently that's how you monetize it
That's an interesting thing
Because there are some people that sell
Domain that monetize domains this way
I think
Didn't NewYork.com do the same thing, Bruce, Fred?
Where you could buy a NewYork.com.
Yeah, he has that.
He has it with NewYork.com, with Scottsdale, with all the cities and ones that he has.
He has that going.
Yeah.
That sounds like an underappreciated monetization model. The thing is, and I get it, but I wouldn't pay for real estate at newyork.com.
Is that worth paying $1,000 or $500 a month?
Maybe.
Maybe not to you, but to the other guy, maybe.
It's a flex.
It's a flex.
If you think about it, it's like fractionalizing the domain, right?
Because then you're giving anyone who signs up for an email address, you know, a little share of the status that comes with having that domain.
It's actually pretty clever.
I wonder if it's AI.com did that.
It'll go crazy.
Right. Yeah. Although, yeah, it's, it's, it's tough to say, because like, you can't, you can't run a business on someone else's email. So it really only makes sense for like, uh, solo operators and like, you know, services businesses, I guess, that are at small scale where they can get
away with only having a single email. Let me find out. Let me find out if I let me see if I can find
how many emails, how many email addresses under fuck you.com. Yeah. It's kind of crazy, huh?
It's smart. I wonder, it's probably a pretty
cutthroat business. I mean, so many people just do
Gmail. It's very...
Yeah, but it's a novelty, and people just
like fucking
cracking other people up.
The novelty is like...
Radiofuckyou.com.
That's really your email?
You know what I mean?
Like, I would want to send you an email.
Right.
For anyone with any, you know, any business on the line, though,
at least fuckyou.com isn't going to be attracted to them.
We just found an underrated way to monetize domain names is better than parking
yeah it only works for select domains though like what domains do you think
do this with what do you have um i think the geos i want to name rushville.com it's a city
um it's a city name in three different
states illinois nebraska and i can't remember the third one um i can see that being used for
something like that you know um yeah they're they're they're probably others like that they're
i guess they're called nobles for emails. The other problem with that is, like,
people are going to expect that your business
be at the actual domain, and it's not going to be.
Yeah, but some people don't need a domain name for a business.
They just want a domain name maybe to respond to, like...
Like, I can see the use case for fuckyou.com,
like, if someone is trying to spam me.
What is your email? Yeah, ish at fuckyou.com. Like, you know see the use case for fuckyou.com, like, if someone is trying to spam me. What is your email?
Yeah, ish at fuckyou.com.
Like, you know what I mean?
Like, I'll give that to people that send me spam all day.
Right?
And I'm sure they have other value-added services that they provide that make it more of a bundle deal.
But, you know, fuckyou might be a bit extreme, but there are others, like, even maybe even the religious ones.
I can see something like Jesus Cares.com because people like to spread the gospel.
You know what I mean?
Or some sort of like awareness themed name could be used like that.
People are passionate about certain topics, you know, like maybe something like buy a cancer awareness email.
CancerSucks.com.
Or support it.
Yeah, support it with, you know, buy one of these cancer names.
You know, you can redirect it to your regular email, but it could be a fundraising mechanism for sure.
Right.
No, it'd be a huge flex to like associate yourself with a sports team.
I feel like that would actually do pretty well. Every Manchester United fan could get a at Man U email address. yeah and then you could just forward it to your regular email so like it serves its purpose as
like your inbound email but then you you just respond from your actual company email
pretty interesting right it's a good little gimmick it's a good little gimmick i'm surprised
we don't see more of it but maybe there's a good reason it's because it's not very profitable
who knows or maybe it's just quietly very profitable. Yeah.
You know?
There's one called 10minutemail.com.
I'm looking up chat GPC to give me an example.
What about subdomains?
Like the IT.com subdomains like
I personally hate subdomains, but I think I see calm they figured out a way to
You know, maybe because of their relationships there on GoDaddy
I don't see any other subdomain on GoDaddy, but it is a subdomain and
They don't
In the wild
It seems like a lot of marketing spend,
but maybe not a lot of traction from what I can tell.
I'm sure we can probably figure out how many SLDs they have.
SLDs of the SLD.
Yeah. SLDs of the SLD yeah alright guys I'm gonna run
got some work to do
to wrap up before
this Friday comes to a close
yeah so stay tuned for more news
on $5.com Fridays we might
be opening that up to every day
suit me a DM if you want to get on the white list so you can get $5.com Fridays. We might be opening that up to every day.
Suit me a DM if you want to get on the whitelist so you can get $5.coms any day of the week.
We still have our $5.50 transfers
as well as 50 free domains for new users that you refer in.
So be sure to refer your friends and and share the love.
Otherwise, we shipped a few little updates this week.
So you can like search your portfolio with a CSV now,
which makes it easier to do bulk updates.
And what else did we do?
Oh yeah, we've got DNS presets.
So you can make it easier to automatically add DNS records to all new
domains that hit your account so anyway check those out as always you can reach
me DM me here on Twitter or elsewhere always keen to talk to you guys and we
will see you next week ish, any final words of wisdom?
Yeah, keep domaining.
It just takes one hand registration to make a difference.
We've seen so many proofs of that.
Be patient, do the research, and stay optimistic.
That's it.
One hand drag can change your life, people.
All right, Ish and Bruce, fuck you guys. And we will see you next time.
Hey, fuck you too!
Hey, fuck you! What are you talking to me?
Alright, guys.
See ya.
