Thank you very much for watching and I will see you again soon.
Thanks for joining. Drop us a GM in the chat down below. Space is linked above. Appreciate
the love on that. Likes, the reposts, the bookmarks, all appreciated. We'll get rolling
here in a couple minutes.
Now I got coin. I see where y'all going.
And pop us his web one. Hello, ho, door web two. I was living the dream. Now I'm on web
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you a percentage on Nebula. Shout out to this. Yo, set it up. NFT Twitter, blockchain.
See him with the ghost and we ballin' like the brown James. Crypto, crypto. We can make
a trade, get a memo. The field's not falling for the FOMO. Listening to coffee with a cabin.
You know we work wide, they loco. I ain't never gon' stop rapping. Orlando, yeah, we
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Welcome to the future. Welcome to Coffee with Captain. Happy Tuesday, February 20th.
GM, GM. Thanks for joining Steve and I. Drop us a GM in the chat down below if you haven't
already done so. The space is linked up above all the way to the right. Appreciate the love
on that. Go hit the like, the repost, the bookmarks. All appreciated. Steve says no one
checks your bookmarks anyway. So go ahead and smash that if nothing else and drop us a GM in
the chat today. Exciting day today, Steve. We had a 5,000 ETH sale yesterday. All time high for a
NFT purchase transaction. Albeit it was 10 auto glyphs. 1.4 milli per. Doesn't sound too
bad. NFT is not dead quite yet. And then a couple of exciting events today from friends. Nothing
neither of these are sponsored. No affiliation other than Friends in the Space.
CT Baller has been working on Buy Autistic for, I don't know, I think maybe a couple of years now,
minting today, supporting a good cause there. I linked that up above, Steve. We probably should
have brought David on here. I am grateful. He actually DM'd me. He said his mint was today.
I'd missed it. Otherwise, probably would have extended the invite. I'm not sure what time of
day it is for him, but wouldn't at least give the mint some love. And then our favorite painter,
crypto painter, has digital loan shark minting today at 10 a.m. Pacific, 1 a.m. Eastern 0.0420
ETH. It's a limited edition of 50. I will continue to add to my CP bags. And I saw Vicki posted on
the timeline X in talks with mid-journey. Thoughts on that? I hadn't heard that. Is that
an official news source? Is that a source? Not official. And it sounds like not like acquisition,
more like some sort of partnership. I could see whether they embed it directly into Grok or
a separate... On the way to making the Everything app, I think all this stuff will be here at some
point, whether it's native to X and homegrown or some sort of integration with one of the other
leaders in the space. But I would be surprised if there's some future where you don't have...
Just based on the tell with the Grok integration today, I could see more and more of that coming
to the platform. Yeah, I mean, it's interesting for sure. I suppose the idea is that you're
creating your own... Actually, we're going to make you up here because I'm trying to figure out
what the... So it's like you would be able to create your own imagery for your own tweets
type thing that are like custom. Is that the idea? I mean, that's completely my guess. But yeah,
just like today, you can go and you can select from an image of GIFs. I could see like in the
future, one of those drop downs is mid-journey. And instead of selecting an image, you type in
your prompts and it automatically populates that into your tweet. This is complete guess.
Vicki probably knows a lot more than I, but that would be where what I first thought of when I
saw it going this direction is Elon doesn't like us leading the app, right? It's like he...
External links are throttled significantly. Even like a mint link, like the two up above,
like those posts get de-emphasized in the algo significantly. He doesn't like people
leaving the app. People are going to use these other apps. So you may as well bring them into
the fold here is what my thought is. Yeah, Vicki, I'd love to get... I know you popped up at the
stage. I'd love to get your take on this as somebody who is much more deep in the AI art
world than I am. What are your thoughts on this and the why behind it? GM everybody. I was like
just scrolling through and then I saw the comment from those designer and I know like
they go a lot of Elon spaces. Now apparently Elon mentioned this yesterday. Now the space that was
recorded is three hours long. So this is one of my bookmarks today. I've reached out to the host
Catherine to ask at what point because that might kind of save me listening to three hours of Elon.
I mean, you know, obviously I love your daddy Elon, but three hours is a long time for my ADHD.
So I know that David Holtz, the CEO of Midjourney has mentioned that there's many,
many things going on. We've got video being done, 3D is coming, there's hardware being built called
potentially the orb. So this kind of lends the fact that for a long while Grimes has been using
Midjourney and has done like open mic sessions with Midjourney. So they've been in talks for a while.
So exactly that if you can imagine obviously you don't have to leave to go to Midjourney's new
alpha site that's been built, you can actually stay within X and you're talking about whatever
it is. I don't know, the grass is blue today. It's a weird phenomena and you type a prompt in and it
gives you an image and you can choose to select that with your kind of post. All of those things
will obviously keep you on X longer. So I mean, it's so we live in a time of just this technology
is just mind blowing. I think it's now got to the stage where if you really think about it,
you can build it out just like super quick. It's just mind blowing all the things that come in.
And there was also Reddit news which I'd missed until this morning as well. This is kind of a big
one. Yeah, this is massive. I mean, I think it's more massive because it's kind of gone under the
radar of quite a few people, but allegedly they have sold some of their data for 60 million
dollars deal for obviously their user generated contract content to be used. So basically your
content you write on Reddit will become part of AI trainers and models moving forward. So I mean,
in time every platform will have terms and conditions pretty much like Adobe did as well
where obviously anything that you create is basically theirs. So yeah, just be careful
what you're typing and where you're typing having some thoughts about where it'll end up.
I don't know how accurate the math is, but I just a quick Google search told me that there's about
57 million daily active users. So it and whether this is how they came up with a number or not,
it's it's basically like a dollar per user per year, Steve, like it and unless I misread it,
it's 60 million per year. I expect I mean, I believe a lot of these social platforms have
already struck similar deals, maybe not with AI companies, but they've sold our data almost
certainly. Does that like a dollar per user per year? Does that sound like the going rate to you?
Any guesses, any benchmark on that? And I share because we talk about these centralized platforms
owning our data, selling our data. We should own the data, the idea of like Farcaster,
decentralized social, but like a dollar per year is not going to get anyone excited about
monetizing their their their own content, Steve. No, I don't think so at all. I think that that's
you know, that that's typical sort of web to behavior. And that's fine. Like that's kind of
how it operates. But no, that both of these things I'm sort of reacting to in real time,
because I have a couple reactions on the X thing. This is like one of the things I've noticed about
Elon Musk, and I don't know, maybe I'm maybe I'm not reading this correctly. I need the context of
the full space that he spoke on. But, you know, stoop a couple weeks ago on here said they were
talking about different things X was going to do. And he's like, Can we just get our messages to be
more organized? So it's like, when I search for a name, I can actually find what I'm looking for.
Or yesterday, for example, I was on a doodle space impromptu, I jumped on, I jumped on a doodle
space. And I was chatting through on a couple things. And I was like remembering, when I went
to this people event where there was people was at this Diplo event, it was really cool. I was
like, Oh, my god, I met people. That's awesome. And I was like, searching for my tweet. And I
couldn't find it. I'm like at NFT bark at people like, Oh, it's not sure. And in all the things,
even if I sort by recent doesn't show up, I googled it and found it. So Google was able to find it for
me, but couldn't find it on on x. So it's like, x's search functionality doesn't work properly.
If I'm trying to search someone I follow, like I started to search for Vicki, it'll give me like
75 Vicki's who aren't Vicki first before I can find the one I'm looking for. I can't organize
my messages, which is like my number one place. And when you talk about being the everything app,
like respectfully to Elon, like, I think having mid journey integrated is pretty low on the list
of things that I'd like to see upgraded in the app. You know, like we had a spaces rug yesterday,
it would be nice if that didn't happen when we have 300 people in the room. So I just think
there's like a lot of things that happen on this. Like on Saturday, there's like four people who
came up who I couldn't hear talk on spaces. Like there are things that I think maybe should take.
And I'm not saying it can't be both, but like, when you have things on the app that aren't really
working well, I think it's probably a good idea to like fix the core functionality of the app
before being like, you know what this app needs? It needs mid journey. So somebody can make like a
joke meme in their tweet with mid journey integration. Like, it just seems like a little
bit of a different, like, I just don't quite understand it. It's one of the things that makes
me question. And sometimes I think like Elon is, he gets very excited about certain things and he
starts chasing them down. And that's great. But it's like, I don't know, there's like a variety
of things on this app that feel like they could be fixed before you're starting to say, Hey,
let's integrate mid journey. So I don't know, like, I'm just like, I continue to get somewhat
frustrated with that. When I hear about like some someone talking about some pie in the sky,
everything app, it's like, like, like the payment system, probably more important than some of the
other stuff. And we've heard about like a payment system potentially coming. But like,
having core functionality, like search not work on the app is like, literally, like, I was starting
to think yesterday when I was searching for this people tweet, I'm like, did I not tweet this? Is
this wrong? Did I not tweet this? And then you Google it. And it comes up as a first result on
Google. Like, this feels like a problem. So I don't know, like, that's right. I have to actually
have like the advanced the Twitter advanced search this bookmark because the Twitter search is so
bad. Even search didn't work either. The advanced search didn't work either. I use the advanced
search. And actually, here's how good the advanced search was cap, I actually searched for any of my
tweets between March, like 20th 2022. And April 1 2022. And the result said, you didn't even
tweet at this time, nothing came up. But when I Google it, I found that tweet in that timeframe.
So like, this is the price. This is garbage. I just want them to separate my individual
one on one DMS with my group DMS. Can we just have a third option there? That's all I want.
Just let me let me have my group chats in a group chat section, and not lose all the individual DMS.
Like, like, I just I, I will continue to make excuses for myself for the rest of my life. I
just don't understand how people that have any sort of real volume in their DMS. I have no idea
how they do it. Like, it's just it's like I don't possess that skill set to respond to every DM,
Steve. And it's like, I'm sure mine are a very, very, very, very, very small fraction of much
bigger people who respond to all them. I just, I don't know, not my journey. It's ADHD, you have to
get rid of the dot. Once you see the dot there, it just has to go. But Steve, I do have a very quick
fix. Instead of you looking for all of the Vicky's, the easiest quick fix that Elon has created for
you is you turn notifications on for my post. And then you get to see everything, the good, the bad
and the ugly. Yeah, no, it's, it's, it's definitely something that like, there are things that and
again, this is probably the wrong tangent and side and side rail to go down. It's just like, I don't
know, like, I just like, I hear all these things were like, you know, and this isn't making fun,
this isn't making fun of UCAP when you said it, but I hear people saying like, it's going to be the
everything app X is going to be all these great things. And I'm not saying it won't be, but like,
when I hear about all these functionalities we're adding, and like, we can't get sort of simple
things, right? Like you said, the advanced search tried that didn't work. It's like, and I eventually
gave up until the Google and then like I, you know, googled it and ended up sending it in like
a group chat. But it's like, like the little things that don't work. And sometimes I'll even
search, I'll be like, okay, I need to find caps post search for captain. Okay, it's giving me a
gazillion captains search for Chris Jordan. It's giving me, it's like no results. I'm like, is he
shadow band? I look, you're not shadow band, you're just not showing up. And so it just,
these things become frustrating when it's like, you know, thankfully for for X, because I'm
grateful to be here and have like somewhat of an audience here and be able to like run, you know,
spaces here and connect with my friends here. But like, if there was a like real competitive app,
which by the way, like, well, it's not for NFT Twitter, like threads at this point, like when
you actually look back at like the last investor meeting is doing better than when it launched. So
like they were doing those major numbers when it launched. And then you listen to Mark Zuckerberg
in the radio shareholder meeting, it's actually thriving with people outside of us just web three
people aren't using it. And it makes you wonder about that too. It's like, are we going to end up
in this weird little echo chamber here on x because people are starting to use other apps, but like,
it just I feel like viable competitors have an opportunity to leapfrog them.
If they don't get it together, because it just feels like these things from a user perspective
aren't great. Joy Val or I'm sorry, RFD get in here, then Joy Val's GM.
Yo, GM, Steve, Captain, Vicki, Toro, Fosho, Joey, and all the other listeners. Um, yeah,
I've been on this app since 2009. Like I remember using this app on a Blackberry. And then I remember
the time where you could actually text message a tweet, and then it becomes a tweet. And then
so yeah, I've been here for a while, but the search function is wonky as hell.
I noticed that maybe the reason why it wasn't turning up for you is I noticed that I changed
my username a few times. So I noticed that if you search with your current username,
your old tweet from when it was a different username, it will find it. So you have to
change it back to the old one, and search that thing you were searching for at that time
to find it. But yeah, it's wonky as hell. But you're right. But you know, like here,
you got all your NFT friends, so it's hard to let go. Yeah, no, it's it's I mean, I've had the same
username since since day one. Um, I I was actually on x way back in the day two, I no longer have my
handle because long story. Because of my brother's job, I was chased off all social media at one
point by Nazis and had to delete all my social media and basically erase my presence from the
planet for a period of time. And so I actually lost I had my last name, which is Kaczynski.
I had the act of that because I was early enough to grab it way back in, I think, 2000. Yeah,
it was 2008 2009 for timeframe. And then I um, I ended up deleting it actually ends up deleting
it, I deactivated it. But I would have to come up once a month and reactivate it because the
policies like if you're inactive for a certain amount of time, you lose the app. And somebody
must have been waiting for it to happen because I forgot to renew it like one day. And then it was
gone. So which is fine. Like I came back later on. We can we can critique for all we want. One of my
favorite things, Steve has become when I see like I rarely ever get on Facebook. I never comment on
their I'll check like messages every once in a while. This morning, I am scanning and I see
something I don't even know what page it is. But someone is dunking on Micah Parsons who plays for
the Cowboys. And apparently like was complaining about people meeting him at the airport and
wanting autographs. And someone dunked on him and ratioed Micah Parsons. And they like they
screenshot this is the clip I see on on Facebook. And it's an MFR that dunked on on Micah Parsons.
It's my favorite thing now is when I'm on another platform and I see someone in the and I saw like
I had not followed this MFR before but I saw their their account handle. I went and followed
them. They followed me back like I connected with another Web 3 MFR like the actual MFRs
by way of a Facebook post because the MFR was dunking on him. So yeah, that's my like the Web 3.
I don't want to say trolls but like the when anyone talking about like a Web 3 person can
can ratio some celebrity or athlete that that's becomes one of my some of my most favorite content
and in all the socials. Yeah, no, it's always it's always fun to see. But we also I mean,
especially if you follow NFC stats who gets out of this world a little bit. We tend to get dunked
on pretty hard by the not that's why I like it because yeah, we usually are not the ones doing
the dunking. So when when it happens, it's it brings a smile to my face. Yeah, for sure. It's
a it's something we have to live with. Joey Viles, go ahead and get in here. GM. GM everyone. Happy
Tuesday. Is it just me? And maybe I didn't notice it before. But is there a little scissor now down
at the bottom where you clips? Yeah, you can cut clips at times. It's actually it's actually a
terrible functionality while we're talking about that, because it's part of the quarter that's
broken. Yeah, it's part of the quarter that they try to fix. They try to make the app better and
made it worse. So I I hear you on like, yeah, fix the basic stuff before we start integrating more
features and more integrations that could further put more strain on the network. Like let's just
keep the lights on and less is more. That's where I'm at. Like doesn't need to be the everything
out. Just be the best in the world at what you already are the best in the world at. Just double
down on that and don't lose to some ridiculous platform like threads or, you know, like far
casters fun. It's just I don't know, man, I it's really hard for me. I played around a little bit
like the idea like the tech is cool. The one the one click mint inside of a post is cool.
Frames are cool. It's just really hard for like the I know more people are there than some other
platforms as far as our world. But this is the epicenter of of Web three. And I don't see it
changing. Yeah, I mean, it may eventually change at the moment. This is where you need to be. And
you know, it's like when we had the critiques of Kevin Rose, like leaving Twitter to go to threads,
it was like this is where your community is. Obviously, at the time he was trying to sell his
community to another company did so successfully. There's also probably an analogy to be made here
potentially as much as we, you know, I'm not going to revisit the topic. But like when you talk
about like, do the thing you do well and then do additive things, you go out of expanding the
empires and maybe kind of like doing everything not super well, you know, from gaming to like
culture and things. And they're obviously leaning back into it. But it's probably something to be
said about, you know, versus like a pudgy penguins hyper focused at what they do very, very well.
Um, Stu, go ahead and get in here.
All right. Real quick. I don't know. It's been a while, but I guess the integration of mid
journey and some of the issues we have right now on X. It's been a long time, but I don't remember
off the top of my hand, like when Instagram started taking the idea of like the story from
um, from Snapchat and stuff. Like, do you guys remember like, what was it like back then? Did
we have, did we have issues and stuff? Like, or do we think that this is something that
it's just being done poorly by X and it's not something where, you know, it's just history
repeating itself when you're trying to integrate new features. It's just something being done
poorly by X. Uh, Instagram did that really well. X tried to actually X before Elon owned it. This
isn't an Elon knock, like try to do the same thing with fleets and it was actually unsuccessful as
well. Twitter has been traditionally very bad and there's a lot of reasons for that.
Twitter's bad at integrating things partially because they're not good with algorithms
because their algorithms are based on your actions, not based on your data and information,
because other apps give you data and information so that you can actually better have smarter,
have smarter like sort of feeds where it's like, as much as people complain about having all your
information in places and rightfully so understandably, especially when they sell it,
my feeds on places like, uh, um, you know, Facebook and Instagram are highly curated where
like I have like a stupid childish sense of humor and I've talked to Mrs. NFT bark. If you go into
my NFT bark account, it's either NFT content or stupid childish humor because they managed to
hone me in. They also know the information about me. They know it's relevant. They try to serve me
thirst traps as well because they know that I'm a 40 year old dude. So like they do different
things that are like actually algorithm based, um, based on like what your, your data and information
are. I have never searched for the ads. I get popped. I'm, I'm almost embarrassed to go on
Facebook, Steve. The ads I'm getting served to me on the upper right on Facebook. They're
embarrassing. Like they are not safe for work and I, I'm like, I'm being honest. I've never searched
these items. Like I have no, like no offense to anyone who needs those items, but I've never
needed these items. And it's, it's the only ads I get served up on Facebook. I'm like, just because
I'm 44 does not mean I need these things. Yeah. Instagram does that to me too. So, well, they're
obviously owned by the same people. So it makes sense, but I get the same shit on Instagram cap.
Yeah. I mean, again, and they do a lot of things based on like, like, like, like to each their own,
have as much fun as you want. But this is like a vibrator for aliens or something. Like I can't
even like, it's, it's like I'm blushing, even thinking about the pictures that I get served
up to me on Facebook ads. It's like, you get a lot of crazy videos on, on, on X, like crazy shit,
but these are actual ads. Like I don't understand how Facebook became some,
like it's way worse for me than Instagram. Like, yeah, if you go look, look for something in
Instagram, I got into like a lot of my Instagram feed many years ago, got into what I got into
really into working out. So by like adjacent to that, I get served all the thirst traps over there,
but my Facebook ads, I've never seen anything like it. And it's, it's relatively recent,
like it's within the last couple of years. So I don't know if it's like, man, you turned 43
and you all of a sudden you become a middle aged pervert and that's all you're getting, or it's,
it's something broke because like I said, it's embarrassing. I won't open my Facebook tab in
public knowing that I'm going to have some, some, some creeper, you know, again, teach their own.
I like everyone can enjoy their own lifestyles. Just like I've never searched for these things.
I've never, like I have no logical reason to be getting served these ads other than my age and
I'm a male. Yeah. Like, but they do, they generally do. I mean, just as a, a, um, generalization,
they do a pretty good job overall. Um, you know, I think with most of the ads now while your
particular ad you're talking about may not be quite as good, like, you know, me getting like
certain organizational tools for work, me getting the nobody cares work harder t-shirt, you know,
certain, like, you know, like, like I can literally pull up and see like various things
that like make sense. Um, it's sort of like Amazon's algo is really good about like serving
you things based on what you bought. But, um, but yeah, like I think like the point is like when,
when you're asking the question about like, what's, you know, what works well and what doesn't,
it's like part of the information is having your data and information put in there makes it work
better versus X when you have those, uh, sort of, uh, and also just like the way they integrate
features. Like Instagram has integrated features successfully on multiple occasions, whether it's
shopping features or reels or other things. So, so apparently, um, apparently I'm not the only one
getting the alien vibrator ads. So Adam Wright says he's getting them daily now as well. Pretty
sure Drew Barman does also. So apparently there's some alien vibrator company that is just,
they've got the most insane ad spend budget in the history of the world.
And they've, they're just targeting all men that are older than the age of 38.
Yeah. Because I think I'm getting those same ads here on Twitter. And I just say, I'm not
interested. And after you do that a few times, those ads do stop popping up. So maybe that's a
little bit of alpha, but I was also going to add into the Twitter conversation previously.
I think my biggest problem with X right now is that they have this crowning jewel of spaces and
yet they're like throwing it to the side to go like all in on video and do live streaming.
But live streaming, you can only comment if you're a verified user. So you have to be a paying user
and there's no like engagement. And I'm sorry, like it's not fun or like don't like dopamine
producing at all. So it's like you have this golden thing and you're deciding to like almost
scrap. And I feel like we've talked about this before as well, but like, it's just one of these,
I'm continuing to question myself. And apparently I've gotten some alpha as well that a lot of like
the only fans models and, and like those thirst trap content is getting banned and removed on
Instagram. And so you're finding a lot of those models are starting to move over here to X. So
I've definitely seen like an increase of it, but there's a lot more content here for adult stuff.
And I've, I don't know how I feel about it necessarily. Yeah. Like I'm cool with it being
like a app where you have some level of like freedom of speech to, you know, to a degree,
obviously, like things need to be factually accurate. But like, I also want it to be a place
where I can, you know, come in and, you know, talk with friends and like, again, like things like
again, there's so many things and we don't need to go down the rabbit hole too hard,
but I think we kind of opened up the can of worms this morning. Like the fact that if I post it,
like when Bitcoin ETF passed and I posted a link that said Bitcoin ETFs, you know, passed here's
some thoughts on it. Um, historical moment. Here's why. Like it was like, again, I, a low post,
if I put it out, gets like a thousand or 2000 impressions, right? Like, like if I do it just
because the number of people that I have on a followers list, right? And it's like, this thing
did like 200 like or something. It was like after like 15 minutes and I was like, Oh, I posted a
link and then I screenshotted it posted the same thing and it's like 8,000 or something. And it's
like, when you think about it like that, it's like, it's frustrating because when I share the same
thing on LinkedIn to send people to the actual official source of the article and like, I get
it. They don't want people leaving their app. That's like part of what you don't want. But at
the same time, it's like, if I want to send someone to an official source, I can Photoshop a
screenshot to look wrong, right? And like you have it completely, be completely unverified,
but I can actually link someone to an official source that works. So I just, I think there are
things about it that frustrate me and like how it is and like, you know, the way you don't get reached
into your followers list, the way that, you know, certain things are rewarded and certain things
are in is always like a little bit frustrating, but you know, it's a, and I say this as like,
again, just like I do with my favorite NFT brands, I say this because I love this app. I want to hang
out on this app. I love spaces. If I didn't love spaces, we wouldn't have been on spaces for six
hours on Saturday, right? Like, which by the way, I was worried I was going to run because the stupid
button while trying to do emojis, it like pulls up a clip and it will let you hit cancel and then
you have to clip it and then you have to cancel out and that. And it's like, like, why? Like, why
can't we just get it fucking right? Um, Tiro, get in here. Jam. Yeah. Uh, I've had the same experience
on Facebook, uh, real quick. Um, uh, tip to the wise to stop the scandal. Yeah, but you're probably
searching that stuff. I mean, yeah. Why do you think I'm a pervert? I'm not literally my girlfriend
came over me. I was like here, open up Facebook on my phone and see what you see. And this is nothing
to do with me liking, dancing, jiggling things by any means at all. And I'm like, go ahead, Rebecca,
my girlfriend, open it up, see what you see. And she's like, what is this? Like, why is this
like, it's just a bunch of girls in like laundry or bathing suits. And it's like, it looks like,
by the way, I don't, I don't shame anybody. First of all, like, I don't even want to use the term
pervert on here. If somebody does that, like I'm not going to King shame someone if that's what
somebody likes. And it's not even, it's like whatever. And by those people, if I looked like
that, if I had like, like there's this guy, I'm watching Brazilian love is blind right now.
They're hosted this guy by the name of clever Toledo, which is an awesome name that I've repeated
over and over again. If I looked like clever Toledo and had those abs, I wouldn't wear a
shirt to fucking funerals. It doesn't matter. Like I would never wear a shirt. So God bless
all the people making money out there, but go ahead, let me know if you get those abs,
I'll come over and do my laundry on them, save some money.
And like, there's something you speak it like the algo is working though, Steve,
because we have one of those, like we have an OnlyFans account trying to get up on stage right
now. So apparently some like there, there's something in the, in the, in spaces when you
start talking about this stuff, that it just sends out bat signals to all the OnlyFans
account trying to come up on stage and get my account.
Vicky, Vicky's gotten all the OnlyFans, Twitter, Facebook, Instagram.
Yeah, I'm supporting that. I don't know that I would.
I'm just going to shut up now.
All righty. No, it's, it's definitely, it's definitely like, it definitely gets messy on
there. And like, it's a, it's a, it's a, it's a, it's a, it's a wild world out there. And I don't
blame anybody who's, who's getting those ads or whatever. And anybody who's like, you know,
like searching those things up, it's just, yeah, I mean, maybe not for you. But the point is like,
there's a lot smarter. It's also like targeted, right? Like, yes, you are being targeted, you
know, as we, in all seriousness, Cap, like you're being targeted because of your age, because of
your gender, like all of those things. But like, that's also not like, I don't know, like, that's
not like, they're not wrong because apparently it's being effective with other people. And like,
there's a reason my Facebook has the most effective advertising, arguably on the planet for people.
Um, so I think it does work pretty well. But, um, uh, Joey, get back in. I think we, that's like one
of the first times I think we've ever like flustered to the point where he's like, I quit,
I'm done. I'm out. Like, uh, but show me if I was getting here. Yeah. I think, um,
it's interesting to see the evolution of every social media app and what they've done to,
I guess, improve themselves. Like I, I feel like Instagram with Mark, with Mark Zuckerberg and
everything he's done with Facebook and Instagram and whatever else he's bought. I felt, I feel like
they've never really moved outside their lane and I could be wrong, but with like Instagram,
whether it was stories and reels, right. And everything was very focused on video content
and just improving video content. And even with Facebook, when they added messenger,
it made sense, right? Cause now you can have direct conversations with your friends on Facebook
instead of having to post. And then they added stories to Facebook because it made sense. If
you're posting on Instagram, you just post onto Facebook and whatever. I just feel like
with Elon's idea of the everything app, we're getting so many different features from so many
different places and none of them are finishing before another one happens. Right. Like we saw
whatever it was, like for, there was a period in time where on the left side of your screen,
if you were on desktop, like a monetary thing popped up where we thought like the ability to
like tip people or whatever was coming. Right. And that never came to fruition. And then it was
live video was teased. And then it was like, and now we've got grok or grok or grok, whatever you
call it now mid journey. Like I just feel like there's so, he has so many ideas in his head.
He's almost like a Leonardo da Vinci where he's got like all these ideas on his head and he just
keeps putting them all down on paper and never finishing them. And I think that's where I feel
like the struggle is right now on X is we're not getting finished products. We're just getting like
ideas that just get thrown into the mix and then they're, they're broke. And maybe I'm wrong. I
don't know. So you would, Steve would probably have a better opinion on this than me, but that's what
I feel. It does feel like it, like it does feel like, I don't think you're like terribly wrong
on that in the sense that it feels like we're, we get a lot of half baked ideas that are being
thrown together. And it feels like, you know, like, like it's funny, like rig sets, like
rigs actually had this tweet yesterday, which was interesting where he said there's a difference
between starting a business and building a business. And it feels like that's kind of like
an analogy to be had here where it's like, we have these start and stops on things and it's like,
maybe behind the scenes they're working on it. But like, I don't know, like I would rather have
products like somewhat like rolled out and ready for prime time before I'm just diving straight
into these things and not sure what they do. So I don't know. Like that's like, that's like, I just
want an app that like works with like features that make sense. And like, I think there's also
a question of like, does the everything app, is it a good thing to try and be doing the everything
app like this? Are they trying to speed run the everything app rather than just adding functionality
that makes it work better little by little? Because, you know, like, I think a lot of things
become everything apps like Amazon was a book, you know, sold books, and then Amazon added certain
features. And it was like, over time, and I know that Amazon almost got crushed by the dotcom boom,
right? So it's not exactly like Amazon was, you know, you know, without their troubles. But I feel
like Amazon added features as they went. Well, before they added features, though, Steve, they
built the best logistical infrastructure in the history of the world, like, they built the rails,
the infrastructure, the underlying stuff to give them world class distribution and an advantage in
the supply chain space. And then they started adding all kinds of different categories and features,
like, I think they became really, really good at supply chain. And then they started adding in all
these other features. x is good, then maybe maybe even industry leader at something like social
audio. But it's it's, it's it's the foundation just isn't strong enough yet. The the baseline,
I don't think it's strong enough to start adding a bunch of different features while these are still
not working flawlessly, we'll say. Right. And that's it. It's like, it's like, I understand
testing things something somewhat to a point. But like, at some point, you need to have the features
ready ish for prime time before you're rolling them out. And it's like, the clipping feature is
example, it's like, I don't understand exactly how it works, that when they roll out new features,
it's not like they have like a big product roll off that help you understand, which is, by the way,
a spaces host, we're like the prime people that would be interested in this sort of thing. But
again, like a lot of other platforms, they, you know, highlight who the people are who are using
your product pretty tightly, and then they help those people learn how to use it better. And I
feel like we don't kind of get that courtesy as well, right? It's like, it's like, if somebody
uses a spaces host, you would think like, Oh, yeah, like, we want them to understand how to
use this product, because then they'll teach other people, like, all of a sudden a clip thing goes in,
don't know what it is, try to use it. And then when I hit cancel, because I accidentally clicked it,
the cancel button doesn't work. It's like, how is it possible? Right? And like, how are these
things not tested? Like, even when why did it get shipped? I think that's the that's a big question.
Like the clip button is actually a lot small. It's a great example of what we're talking about. Why,
why did that leave the cutting room floor? Like it's clearly not ready. So why even at it? Why
include that in an update? I don't I really struggled getting that one, because it's clearly
not ready for prime time. Exactly. So the part that I'm kind of confused with, too, is clipping
has like, and I can't speak to other aspects, but I was on Twitch for like a long time playing video
games. And the ability to clip on Twitch has been around for a really long time. And I'm assuming
it's been around on other platforms too. And the part that I think I struggle with is a lot of the
features that we're talking about exist in other places. So you would think that if you had anybody
who was like any smart dev in the world, could probably reverse engineer how a lot of these
things work on other platforms and bring them here. So I don't think they can. I'm not I'm not
smart enough to understand I'm not an engineer. But but I believe technically speaking, the Twitter
data flows, especially on social audio, it flows like a phone call. It's it's vast. While it may
seem like it'd be far easier to clip a voice clip than it would to be clip a video clip. I don't
think it is because of how like how the data is being transmitted. It's being transmitted purely
as like one x voice and not as like a broadband data packet. I'm probably sounding ignorant and
burying myself here. But I do believe it's not as simple as that. They they can't just copy paste
what others have done. Because the the underlying data is is in a very different format.
That makes sense. And then I don't know if anybody else noticed, but I just opened up my metamask.
And apparently they partnered with a company called blockade. And now you're going to get
pop ups like you do with with pocket universe and stuff like that to warn you about transactions.
I don't know if it works or not. But
No, I'd have to check it out. I don't see it on mine personally at the moment. So maybe there's
an upgrade waiting to come. But my metamask still looks the same as always. Like Windows 95 compared
to the current operating system I have on Apple. Let's go out. Let's go to your own. We'll get
Victor back in your tier. We'll get back in. I just want to finish my point. I did get flustered,
Steve. Not like me. Threw me off my game and had to reset my mind. But a quick fix with Facebook
that I've learned. So I went and talked to some of my friends. I'm 38. And most of my friends are
married. So I was talking to my married friends. And if you put in select that you're married on
Facebook, you're less likely to get the jiggly stuff and the content. Well, that's that's false.
I'm married on Facebook. And maybe you get less of it. I don't know. Yeah, Joey, that's that's
called your browser data. That's all right. Well, here's, here's my problem is somebody who's
who's into fitness and CrossFit, like I'm constantly looking up, like CrossFit stuff,
and 99% of the CrossFit stuff is girls and jiggly adjacent. Exactly. So then I think by de facto,
I get the other stuff because that's what I blame mine on too. Yep.
And the other trick is, basically, if you're using Facebook, find something that you like,
and you like when you were like five to 10. So for me, it was like Teenage Mutant Ninja Turtles,
turtles, and like the crap out of it. That way, all the ads are Teenage Mutant Ninja Turtles based
instead of jiggly stuff. You may have actually, you may have actually hacked this for me. I'm not
married. I'm not married on Facebook, I may go change it and say I'm married. You might as well.
Just to change the, just married to a Ninja, married to a Ninja Turtles specifically. Yeah.
And then you, then you got to handle. Cap is married to a Ninja Turtle. Right. But my,
my other take is I feel like Elon, like, he's, he's smart, right? He's a very smart man. I don't
love him as a person, but I respect him. But the problem is like, he's always trying to do too much.
Like we need to connect a metaverse. We need to have this with it. Like this crazy technology,
when Steve and all the spaces people are just like, can I search for my friend that I do spaces with
when I make a post on Twitter? I don't have to like save the draft, go back, do some research,
spend three minutes to try to find them, copy and paste it into the tweet. Like it's, it's painful
and it doesn't make the user experience fun. It makes me want to go elsewhere. So I just,
I don't understand why, like this is another thing and I'm going to oversimplify it, but like,
why, like it's sort of like when we talk about like, okay, like we talked about this yesterday
and I'll make it now if you will go to Victor, like with, with Yuga, where it's like, you know,
we're in group chats and people are like, yeah, we suggested doing gifts for board. I was talking
to someone else about this yesterday. He was like, how did they get absolutely lapped in the gift
game? And it's like, you know, we, I've talked about this, you know, with, you know, other people,
it's like, is it like, I don't want to oversimplify it, but like, are you telling me that somebody
who's in the Yuga Labs ecosystem wouldn't say, give me $2,500 a month for three months. I get to
put Yuga Labs on my resume. I'll make you 10 gifts a day and you'll have a thousand gifts
by the end of three months. Like, is it really that over-complicated versus being like, well,
you know, we can only do so much and we concentrate it and maybe people in the club will do it. And
if you upload it to Giphy, it's like, I said it yesterday, like there's no reason that there
should be more Starbucks Odyssey gifts from a part-time mod who barely put them together
in the past year. And there should be in three years for board a back club. And it's like,
I make that analogy to say like, when you look at these social audio and these complex topics,
it's like, social audio, clearly they care about it. Elon's doing interviews on it, like people are
into it. So why not just like hire someone who's world-class at this, like the person who's done
it at Twitch to try to figure it out how to do it properly, like for a phone call or somebody who's
worked at a telecom company. I don't know. Somebody who's worked at like Microsoft Teams on like,
you know, and led the product there for calls. Like it feels like hiring people who can do this
job is like, I'm not saying it's easy, but it seems odd that like you don't have like the ability as
one of these large companies to do that. And so I just, I don't know, like if you're a large,
like large multinational company or you are a large sort of, you know, startup, you know, you,
and you have the funds, take advantage of them. And they're seemingly simpler ways to do things,
which I don't know, like maybe I'm crazy and maybe I'm more simplifying it. I'm sure I am
because I'm not in that position. It's easy for me to say sitting up here in a co-host position on
a Twitter space, but I don't know. Like there's a lot of things that confuse me about it that
frustrate me as somebody who's a user of the product. Real quick. And we'll go to Victor. I just,
I want to come back to the gifts if we can before the nine o'clock hour.
I have never thought about this till yesterday. I know you're going to disagree with me.
Well, yes, more board AP Yacht Club gifts would be helpful. I do. I don't disagree.
The one that jumps out to me as a big miss and getting lapped by, by others in this space
is the one who comes with the most extensive social media background, the one who has captured
attention for his entire professional career. I, yesterday for the first time went and looked at
different V friends gifts. And I was blown away by them not having this presence. Like because
I know you think that the demo, the demographic is different, but from, from my perspective,
for as far as like the normies go, it's the same messaging. It's, it's, it's like daily positive
affirmations. Pudgies and V friends are both putting the same thing out on socials. I just
think the pudgy social strategy has been doubly as effective because they're leaning into gifts.
Whereas Gary's leaning into the live video. I just don't think it's, it's as effective as
what pudgies have, have captured with, with, with their gift approach. And was really shocked to see
that the same thing you just said about Yuga. I think it's even more so a miss for someone
like V friends who that's, that's their messaging. Like the, the, like pudgy showed them the roadmap.
I think if they just doubled down on the cute gifts with the positive messaging, I think they'd
have probably 10 X the social following and, and reaching far more people than just those that are
already following Gary or already those in this space. But Victor, go ahead. If you want to get
in there and we'll go to Victor. I was going to say real quick. I think it's for me, I look at it.
They took a different strategy, right? Like when Luca bought pudgy, his strategy was to not talk
about NFTs and crypto and strictly build social proof through like cute gifs and cute memes and
whatever. But yes, or gifts, sorry, gift, gift, sorry. It's not peanut butter. I apologize. And
then we're, we're converting them one, one person at a time. And, and Joe, Joey, real quickly,
sorry to cut you off. Technically they actually have two gift profiles. Most people don't know
this. Pudgy actually does have a crypto gift profile as well, uh, for those deejins as well
as the public profile where they, they are not speaking about it. So just so you know, they,
they have two, uh, ways of thought on that. Yeah, Joey, before you finish the thought,
though, I do want to go to Victor because we can unpack the friends verse because I have,
I have thoughts. I did, I did actually text his back to cap last night. So I will get into what
I feel to be V friends strategy versus quality strategy. And then the way he's doing the funnel,
but I want to go to Victor because I know he's been waiting. Victor, get in here. GM,
and then we'll go V friends, GM, GM, everybody. Well, there are several things I wanted to
mention that this discussion, the first of all, you know, speaking of the approach of the budget
penguins and then the V friends, I wouldn't say that budget penguins decided to do things that
are relevant for now and that are exciting and got to help them now to build the audience
further. While the V friends and Gary V thinking of the future, what is the content going to be
looking in five years? And they trying to take advantage of already preparing this movement
once the time hit. Uh, so I see it this way. And that's, uh, why the Gary V, you know,
we would, would it be friends doing what they doing? And, uh, if they've been a little bit
more focused on the current moment, maybe they exploded way more. You know, I agree, um, on the
points, but gifts, uh, and they should, uh, double down on that a little bit more. And then another
thing I wanted to say, it was about a Twitter. Um, honestly, I, I understand that Elon wants to
make that the everything happens. He wants like the video platform. He wants, uh, more user minutes,
uh, spent on the app and et cetera. But, um, for me personally, I like the old Twitter because that
was the biggest block in the world. And that kind of why Twitter succeeded in the first place,
because, uh, you know, if you studied the media, then you understand that every major news,
take the beginning onto the blocks. It's always been this way. That's why 4chan back in the days,
you know, became a very popular and it's been the same with Twitter. Now where they transitioning
into having videos, having just images and everything get increased, the user minutes,
but it's slowly shifting away from just being a block where they decided to double down onto,
you know, providing people the platform where they can freely express themselves.
They can do the daily coverage, et cetera, and, um, not get punished, uh, by doing so, um,
from the algorithm side. And this is exciting journey, but I think at some point they will
completely separate from just being a block and they expanded the, you know, the long-form post,
um, making it available to write an articles. Then they added, you know, this little book
icon where if you click, it improves your reader experience. It's way better to read. And then it
can be a huge text now. Um, but I don't understand like, why does he wants to combine so many things
in one single app? Because for me, it's gotta, you know, become a little bit massive for the users.
Like let's say if you want to watch the videos, right? If you want to just entertain yourself
in the evening, you go to the YouTube, you watch YouTube shorts, or you watch Mr. Beast videos or
whatever, right? You go there and you do that when you want to, I don't know, just post something of
your lifestyle. You go to the Instagram, right? Like it used to be. And then you post your,
I don't know, you sitting in the bar of the stories. And then when you want to read the news
or you want to just write about something and, you know, connect with your audience and form of a
text, you go to Twitter where now it all combines only on Twitter. And then I believe that the
people will get, you know, separated, uh, with their audience drastically just because of this
fact. And I mean, it does become more entertaining, right? But then I barely see any interesting posts
in the text format. Now I see a bunch of images, a bunch of videos, and a bunch of GIFs. I barely
notice when someone writes something important. And this is what, you know, worries me because
I joined Twitter and I enjoy it so much just because it's been the biggest block in the world.
And then knowing that of the media, I was like, yo, I want to have an audience here. I want to build
it further. I want people to recognize me and being able to talk to them, um, just to connect
onto the replies onto the DMS and so on. So yeah, uh, from my perspective, um, I don't know how,
how far Twitter will go with this X at this point and, uh, where Elon Musk will take it. But now they
also added the call feature. So now it's not already a blog. It's literally just as any other
social media. It turning out into the same thing basically as, you know, maybe an Instagram is,
but just with the long form posts as well available to the users. But you know, you could
also write text under the Instagram post too. So I don't know where it will go, but, uh, it seems
people enjoy and more and more people go on Twitter because of the freedom of speech, because they can
freely express themselves and because they can raise their opinions, their minds. And, um, I mean,
Twitter space has been one of the best tools that is out there, right? And, uh, in my opinion, they
should have delivered a little bit more for the Twitter spaces, a little bit more for the user
reading experience, and then just stick to that and keep it growing this way. And then once,
you know, um, they become the biggest, uh, social media app on the web, uh, then maybe transition
to other things, maybe think how you would separate these pieces of content, not just dump
it onto the same timeline because it becomes mess. I mean, I don't know where to read articles. And
when I go to my PC and I try to read articles, the same problem, I chose me, Oh, sorry, it's not
available. Try another time. And I'm like trying to refresh page a hundred times and I cannot read
it. So they even thought of that. They seem to implement it, but it doesn't work. Uh, so my
question is how are they going to go about it and where are they going to take Twitter? But I miss
the old Twitter where it's been just the block, you know, the, just the writing platform because
now, I mean, it's entertaining. Yes, but it's not the same. Um, but yeah, that's my take. That's
what I want to say. I think this is a really good point. Like a couple of things on here and then
we'll go to hands and we have, we have already lapsed Tetris going to be coming up here in, uh,
in about probably 10 minutes. So we'll, we'll speed run hands after this as we go. And I want
to answer cop about beef friends as well. Or we could always punt that tomorrow because it's
evergreen. But like, Victor, I think your point is like really strong in the sense that like
they have this opportunity to do things in a way that is more, I would say, um, sort of like more,
I don't know, more useful in a variety of types of content. Like I like like medium form writing.
And at first I was like, Oh, they're letting you write more here. So they're trying to create sort
of a blog feature effectively, which is very cool. Like I love that idea that they're
creating a blog feature that that blog feature will then allow me to, you know, have longer form
content thoughts on here. And they're trying to push that sort of content on top of the video
content and everything else. One, to your point, organization of that would be really interesting
of a way to do it. But two, like I put long form content and it's like, it doesn't do as well as
it did early on when they first released the feature. It's like they did the first
I've started ignoring a lot of long form content because, because the, I don't know,
like now that you say like, I don't do it intentionally, but I'll start reading something
like, Oh, this is, this is a thread. I don't want to read a long paragraph. That's, that's a,
you know, a blog post in a Twitter post. I like, I don't know. I think it was better before when
there was a character limit when you had to thread the longer thoughts, it's almost like
the thread forced people to be more concise as opposed to the long form content. Now,
like you may as well make a full blown medium article, but that's, I think that's the point
is that, is that like, it's like, do they want like figuring out and I'll let Victor respond
again, but like figuring out like, do you want it to be like a full blown medium article or do you
like, is what is their, what is their purpose and goal with it? I guess is the question I'm
trying to figure out is like, do they want it to be more like a long form medium article,
like that you're having on, on X, which is what I thought the purpose was. And I tend to be
relatively concise and not go super long on some of those things. But like, yeah, I mean, if it's
like, you know, if I want to do, cause I think part of the problem is, and it has made me a better
and I'm like, oh, okay. Like it's a little bit longer, but you can't do threads with read more
or else it's a mess. And so like, you know, I was like, oh, so they have the medium articles,
maybe people can do threads. Like, I don't know. Like it was about 50, 50 of whether people prefer
threads or long form when I put on a poll on it, but it's just, it's fascinating because it's like,
I think of it in a completely different way where I'm like, Oh, this is cool. I have this thing that
I can then do like with my, you know, with a long form article, but then it's like, Oh, no,
these aren't good anymore. But Victor, let's get back in here and then we'll, we'll pivot through
there. Yeah. Well, you know what? I kind of was really enjoyable when you had this limit of
characters to 20 to 280, because when you write something and it forced you to think, okay,
what can I take off what I shall leave there? What I want to be my main point? That was like a part
of a game. That was also exciting to write those posts where I feel like it's been taken away from
us, you know, and now, well, you know, I go a little over a limit. It's a long term. It's a
long form post. It's okay. People just got to expand and read it. And I feel that, you know,
very long posts supposed to be somehow separated, because the medium sized posts is okay. As you
said, you know, it's got to take you maybe two minutes to read, but it's not going to take you
like 10 minutes, 15 minutes. And that becomes complicated too. When you have such a dump of
information and you already hooked since the beginning, and you're like, Oh my gosh, what
do you do now? It's like, am I going to bookmark it? Am I going to ever read it again after that?
You know, you're forgetting about those things as you go, because it's, you know,
how the social media works. You're like, so something can two hours later, you already
don't remember it. So yeah, it's very questionable, you know, where they want to take it. But as I
understood from Elon perspective, he just wants to increase the quality of the content and then
user minutes on the app, and then decrease the regrets of seeing certain types of content.
And I don't know how well it will work out just because it started as one type of platform. And
now it's completely different type of platform. So yeah, it's not the same when you see, you know,
the piece of art and you're like stuck there for, I don't know, maybe two minutes thinking of it.
Or when you write a post and you know, with some wise thought that people go over like and
reread it 10 times is not the same thing. And I believe that we already had, you know, enough
platforms for the videos, enough platforms for, you know, posting your JPEGs. But then we needed
somewhere to just write our thoughts. And that was so powerful. And I was writing my thoughts daily,
where now I'm like, if I write them, nobody actually see them as much people scroll past
by because they want images, they want video, an algorithm pushes that. So it's like, everything
that originally wasn't the idea now shifted towards something else. And I don't understand
where completely they want to take it. But I guess if they want to make it an everything app,
they have to separate this type of content somehow, they have to figure out the way
to make sure that people enjoying the particular part of content and creating it would also get
recognized for it in the same way as all others. And then I don't really understand it's like the
magic you don't figure out, for example, very well how to implement, you know, all the different
pages onto their website. And now you you have like Solana, Bitcoin, Ethereum, Polygon, etc. And
then you have launchpad and a bunch of other things, right? It's like they figure out the way
to create it into one single UI. And it's simple. And it's easy to understand yet, where for Twitter,
I feel like all in the same place. And that's what, you know, brings the problem on our head.
It's a it's a mess. It's a mess in that sense. And it makes it really hard to navigate. Um,
someone ratted me out to the official reference account, Steve,
I know, like I was gonna sit here, like they'll they'll be able to see that I am a I am a believer
in the friends on my cap. Oh, no, I'm kidding. But like, look, let's um, I know we only share
the feedback as I care. We also had David join us real quick. Steve, I know we got hands will
and give 6090 seconds on bi autistic and the big men today. Yeah, David, why don't you why don't
you give give give some thoughts on the men today? Appreciate you jumping by this morning. And then
we will if we have time for hands, if Tetra is not here yet, we'll keep going through hands. If
not, we'll have to kick the conversation tomorrow. But David, go ahead and get in here. GM.
I appreciate you, Steven, Captain GM, GM. So long story short, I came across an autistic child in
2019. And started diving down the special needs rabbit hole, got introduced to his mom and then
found out that father's throwing the moms to take the kid's life. When they discover that children
are autistic simply because of a curse stigma that exists in these communities. And this curse
stigma does not even allow people to patronize food if the mark the woman is selling in the
market. So imagine two people selling the same product, but simply because one has an autistic
child, he's that that mother's sale is always bypass for the next mother. Or imagine you send
your kids to school, and you go pick them up and realize that their desk is separated from the rest
of the class. And you go ask the teacher why after and the teacher's like, because he's a stubborn
kid, and because he's not a good kid, all this because of autism and special needs because of
this curse stigma that exists in these communities. And so since 2019, I've been helping these
families a little like I can. But when I got into web three and made a lot of gains, I was always
asking myself, how can I merge these two worlds? And how can I amplify the story? So I went out
and short documentaries on this course, and managed to garner a lot of support from our
communities and captain people like Steve. And finally, after two years of showing a lot of work
in the space, rebuilding schools of building container homes, building water wells, just really
impacting these mother's lives, giving them financial incentive, educating different
communities. I'm found it finally launched in a project at 2pm Eastern Time to raise funds for
the cause. And thank you guys so much for the opportunity. Thank you so much, captain. Thank
you so much, Steve. I appreciate you. If you have any questions, you can always send me a DM, send
us a dm a bio autistic. Appreciate you guys. Yeah, it's been to the top. I mean, David's a
real one. I have I've run into David in multiple occasions, IRL and you know, he's somebody who
is doing things that are behind the scenes like real good, real good things in the world. So if
you're not following him or paying attention to it, there are I'm not going to out anybody, there
are supporters of him that you would be, you know, you may not know, but there are some big
people in this space who are big supporters of the work he's doing, which is awesome,
including, you know, and us, not big people, but myself and Cap are supporters as well. It's
something where it's like when we talk to people like him, and it's big for yourself, little guy.
Yeah, you're a big deal. I'm not a big deal. And then if you look at like, you know, people like,
you know, him and Liam, who we've talked to a little bit with my spirits, there's some people
who are doing some really awesome things in this space. And so I will, I will be checking it out,
for sure. I think it's definitely worthwhile if you haven't done it. Give it a look and David,
appreciate you for your work and what you're doing and actually should definitely have you
back on probably when we have even more time to dig more into kind of what you're doing and even
your background because, you know, I know we hung out a little bit in Chicago last year, which is
really fun when Doodles had the camp opening. I would love for you to, you know, give even more
of your background and what even got you into that because, you know, you're not even stateside,
you're doing this on the ground, which is one of the things that I respect the hell out of you for.
So we'll definitely have to have you back and keep going. But check it out. Pinned above.
Follow David if you're not following David and check it out because he's, like I said, he's a
good one. And the fact that the fact that if nothing else, if you know nothing else,
he was introduced to us throughout our lumen. So if you just need a credibility check on there,
there's what you got to see right there. So David, appreciate you, sir, in the work you're doing. And
like I said, maybe we'll have you back on another time or anytime you want to stop by. Stage is
yours to chat a little bit more about your background. We'd love to have that conversation.
Check it out up top. That said, I know we're still waiting for Tetra. So we'll get him in here in a
bit in a bit to talk a little bit of the OD lab stuff, which I'm really excited about actually
coming up now. So Riggs, I'm going to give you the last word to get in very quickly. And then we're
going to go to Tetra for the interview while Tetra connects. Yeah, I'll just make it quick.
You know, more than the marketing standpoint of gifts, we're in a we're in a different space
where we're all individuals trying to build brands and essence through these pictures.
There's a consumer psychology standpoint. And if your organization is not doing gifts of some sort,
where people believe that they now have some use case for this picture, that they're rocking,
it's a it's a law. It's a miss. It's an absolute miss. Let alone it also drives a competitive
nature, because you can begin to track how many views your gift has over other people. And then
you can start to see does your gift do better? Can you come up with better ideas to create cooler
ones that get more views? So there's just a better way to engage with your consumers. And so if
you're not doing it, I would highly recommend reevaluating and coming up with some sort of
strategy. So there's that. Yeah, I think it's a good discussion. And Riggs, if you're available
to jump up tomorrow and talk more about it, I would love to do that. Just because Riggs is like,
I don't have a job. I'm good. I just I traded I trade JPEGs all day and do and farm airdrop. So
Riggs is available tomorrow, whether he says it or not, unless there's some unless he has to be like
posting specifically on X to get like 75 cents of an airdrop. So yeah, I could be here. I could be
here. There are certain things that I am building a plan around this right now. So I probably will
keep certain things a little close to the vest, unlike I normally do, just because I feel like
I've given a lot of advice help for free at times. And so I'm going to try to hold some of it. But
I'm happy to come back and chat with you all. Yeah, no, it's funny. I will pivot here to our
special guest here in a second. But Riggs, it's definitely true. It's funny you started talking
about that. We talk, we trade ideas here all day, try to be a really good source. But I remember
when we were having some conversations recently, and I'm like, I'm going to stop short because
I'm also putting some stuff together behind the scenes that are related to sort of, you know,
NFT brand loyalty. And you know, I want to make sure that I'm not giving away too much there as
I'm as I'm consulting with some brands coming up. That said, special guest, really excited. Shout
out to Max, although I will say terrible job out of me, probably, I don't know, four or five months
ago, maybe even maybe six months ago, I get a DM from Mika. Hey, do you want to have OD laughs on
the show? Here's a little bit that we've, you know, a little bit of what they're doing. It looked
really cool. And then as DMS do, they got buried, and I never got back to her. And it's the point
where you get embarrassed, where you're like, I don't know that I can reply now, because I haven't
replied in so long. And I'm still kind of interested. But I'm almost embarrassed. It's like,
when you get a text message from a friend, and then like, you don't respond, and then it's like
three days later, you're like, do I respond now? But you know, got back in touch, Max sent me a
little bit of detail. But you know, we're talking to her yesterday. And she's like, Hey, do you want
to get tetra on the show? I'm like, abso-fucking-lutely. So for those who have been paying
attention, you've probably seen OD Labs all over your timeline. When we talk about marketing, and
I'd like to, we will dive into a lot of things. We want to get Tetra's background. We want to talk
about OD Labs. We want to talk about their marketing strategy as well, because for my money,
they're over all over my timeline more than pretty much anybody else right now. Not just because of
their strategy overall, but because the product seems to be really, really friggin cool. And
thinking about the next generation of spatial computing, the next generation of mixed reality,
things that maybe we're not thinking about. So Tetra, first of all, I'm glad to have you on the
show. Shout out to my friend, Sophie, Max, for getting you on and giving me that shout last
night. It's like 10 o'clock at night. She's like, do you want to be on the show tomorrow? I'm like,
we can just book that quick? Sure. So Tetra, I want to get, if you don't mind jumping in,
I'd love to get your background, as well as a little bit of what
OD Labs is for those who maybe aren't familiar. Thanks for having me. And definitely a shout out
to Max. She is the absolute go. Like, honestly, she cooks with like content with everything and
just in general, like great person. My background, I'm an artist first. I am a CEO of OD Labs and OD,
but I'm an artist. That's kind of how I got into like everything that I'm doing right now.
Many years ago, like we started OD as a brand that kind of grew into like a bunch of different
divisions and a bunch of different branches. OD is like a collector based business. We have a store
in Toronto. We started out as like a group of friends, we were very much into streetwear,
collectibles, art toys, predicting kind of like what's going to be hot next in the market,
rather than just being the traditional like flippers that like essentially buy something
and immediately look to flip it. We kind of got into like early trends with a bunch of things
where we had a lot of our big wins. Opened up actually our store in Toronto in 2019. So we kind
of like started in 2016, built it up in 2019, me and a bunch of my friends essentially opened up
the store. Even Gigi's here, I think in the space, Gigi's in the space as well. She's one of my
co-founders as well. And from there, we essentially were, you know, really working on the collectible
physical side. But I was always like a big proponent of digital collectibles. I got into the
NFT space around the end of 2017. So I kind of saw the, you know, during that crypto kitty era,
like the next phase of like what collectibles are going to look like. So I was kind of like setting
up our business and like educating my other partners on like, how we're going to enter what
we're going to do, like what's the next phase going to be. And that's where kind of like OD Labs,
the inception of it came together. Because my biggest vision for like digital collectibles
of the time, wasn't that you just own these and this is like before any of these metas were created.
So it was kind of like, you know, just predicting our own meta, which was that like, you're not
going to necessarily just own an asset and just have it in your wallet. And that's the end of it.
The idea was that like, these assets should be interactable with you, they should, you know, be
living around you, they should be in your home, whether you call it spatial computing, whether
you call it XR. And it was just a vision of how these assets are going to interact. I kind of got
into mixed reality and augmented reality around like four or five years ago, with my other
co founder, bat not bad, who's one of like the biggest CGI artists in the world. So at the time,
you know, this is like pre NFT bull. And I'm just a physical artist who paints and I got like a lot
of collectors. And I got like a fraction of the followers that my co founder has, but I always
like made just a lot more money doing it. Because as a physical artist, you find collectors, you have
a collector base, you have people who are interested in buying your products. As a digital
artist, it's completely different. I mean, before like NFTs, you literally just have to work
commissions, like no one's paying to buy like one of your renders, like unless they're buying
it for a commission for their company or something. So I remember before this whole like error
happened, I sat down with that. He was on my studio, I kind of told him like the vision of
what I have is going to happen over the next 1015 years. And he actually started teaching me how to
program my first augmented reality experiences and built my first experiences actually for me.
So it all started with like my paintings at first, because my studio is, you know,
I started doing for my collectors, I started like bringing these paintings to life, adding digital
layers, and, you know, creating a whole immersive world of storytelling around my work. And then it
just progressed from there, we started like attaching it to fashion and making it so that
we started making collections, for example, like the beautiful madness, which had the lulu on it,
and you would scan it and these 3d 3d assets will come out of it. And we kind of went the web two
route first, which was, let's like prove the model, let's actually see what people are interested in.
Let's do a little bit of market research and see, you know, how many interactions do we get? How
many impressions do we get? How many opens and hits do these experiences these filters these,
you know, mixed reality experiences get and, you know, we had a lot of success over the last couple
of years. We've had over a billion uses on our on meta, like on spark AR, which is attached to
Instagram. So like through our analytics, you know, we've had just over a billion uses. And then,
you know, we did our Basel and, you know, kind of like innovated how you can have a gallery that's
all physically there with paintings and it comes to life. And just like, you know, just went down
the rabbit hole. I mean, it's a long story of like going down the rabbit hole of like really
researching a market that just really wasn't there yet. A lot of times AR was being done
on the enterprise side for larger companies for a small marketing campaign. Nobody had really
made it the bigger focus yet, because there just wasn't a big enough community of both developers
and daily users for anybody to really jump in. But we kind of, you know, just kind of like
paved that road, built that blueprint of like, what's possible there, which then led us back to
the original vision of, okay, now that we've like, you know, built all these use cases,
now that we know people actually just enjoy experiencing these assets, let's now put these
in the form of provenance and ownership, which kind of leads us to today with Lulu,
which is the first generative on chain mixed reality companion that leads into like essentially
our app that lets you activate it. And it's an art piece, first and foremost, like before anything
else that we're going to do before the ecosystem that we want to build before, like, you know, all
the experiences that we've done in the past year that our community knows, like, you know, they've
got like first priority access to and, you know, like all the different cool things that we've put
out. Lulu is really just, you know, like the original cave painting of mixed reality, you know,
I see a future in the next, I don't know, 510 years, where campaign digital companionships are
one of the biggest categories in the entire world, it might happen faster, but it's not going to
happen later, there will be a massive category that will literally be digital companionship.
And those digital companions will both be on chain and off chain. And the cool part about putting
something on chain is the provenance and the history and the immutability of that object
always being there. So Lulu will be the first of its kind to do this. But there'll be many more.
And that's what we're excited about to not only build out essentially what this collection and
this idea and this art project is, but then also build out the infrastructure that over time will
allow other people to also jump in and do similar things. But ask me any questions that you have
about the whole thing. No, absolutely. I'm, I'm like super pumped about this. And one of the
things I love is learning about like really smart people and really great products. And you and your
co-founders have put together a really cool, experiential product. I want to ask like a
question a little bit about your background though, because you, you kind of said casually
in passing, like it wasn't a huge flex that you started looking at mixed reality four or five
years ago, which is really early on in the cycle. Like that's when a lot of us were like, Hey,
Ethereum's pretty cool. And like now you were looking at mixed reality, which is just now
coming to fruition. How did you start to see what was going on there? And then what's it been like
watching the evolution of the technology? As you mentioned, the developers starting to get into the
space. How did you discover it? And what's it been like watching that evolution to where you
are now with like what you put on, which was a banger at Art Basel? Thank you. Art Basel was
amazing. Honestly, the vision didn't come from like a technological standpoint. It came from
like an artist's vision standpoint. I mean, in my studio, and like a lot of everybody on my team
has like kind of lived in my studio at one point or another. Everyone's kind of like, if you're in
Toronto, you know about my studio because like it's it is like a hub for artists to come by.
There's art everywhere. It's on the floors. I have like rugs everywhere. I have paintings everywhere.
There's literally hundreds and hundreds of pieces everywhere. So I just like it all the inception
of it was sitting one day and seeing all the empty space in the air. Like there's all of
this amazing work that you know, I put my like, you know, my life into and I love all of it.
That's why I'm actually my own biggest collector. I have a really tough time. Sometimes I make a
piece and one of my collectors wants it. And that's like the toughest point, the separation
between me and the pieces of like lives with it for so long. And I saw this empty space. And I
was like, Okay, we dope like if this painting has this little skull flying out of it and go into
that wall, it has this little monster coming out of this tongues coming out of here. And like,
you know, I just had all these visions of like how you create it. And it just came from that
standpoint. At the time, I didn't even know how we're going to make it possible. And that's kind
of what was the inception of my relationship with that not bad. Because when he was on my studio,
and him being like the absolute goat when it comes to CG and programming and, you know,
node based, you know, programming, he just is so well at that, that when he was on my place,
and I told him my idea, he was like, Oh, we can make that happen today. And I'll teach you how to
do it on Instagram. So you have a massive user base, you don't have to go to some third party app.
And that's like, that was the inception of the right there. And it was just from an artist's
vision, it was nothing else beyond it. But then from there, I fell into the rabbit hole of doing
the research, realizing the massive market potential, realizing that like Apple and meta
are literally in a battle. And it's like once you start, you know, meeting people behind the
scenes, people who are building an infrastructure, people who are essentially putting to, you know,
all their life work towards what the future is going to be, the future is XR. In many ways,
these companies are right now battling to own this multi trillion dollar market that's emerging
that will replace your iPhone and your smartphone. And sure, at the beginning, it's these like big
bulky headsets, but you're looking at the worst iteration of it, it might not happen over the next
six months or a year. But in the coming years, you're literally going to see slimmer and slimmer
glasses and lenses and everything will have some sort of a digital interface attached to it. And
it'll be the emergence of those two worlds in a real way, like metaverse, not in some, you know,
video game jumping on a computer way, but in a real layer based reality that will be happening
all around you. And that's what just got me really interested realizing that this industry
has honestly no ceilings, like it is the future of everything that will exist. And then from there,
we just never stopped. I mean, it's been last four years of this nonstop go. What are so you
mentioned that like, because you're deeply in this space, what are some of the applications you flew
over in a couple of them, but as somebody who's far more knowledgeable about this is one of the
things I love and I'm so grateful for working on the cutting edge of attack, like we all do,
is that, you know, you're so deep in this space that I have a surface level view of, I get to see
the cool stuff you're doing, I get to see the way it pops. What are some of these sort of XR
applications that you think are going to, you know, sort of these mixed reality XR applications
that you think are going to be game changing if you had to name like sort of a few that come to
mind for you beyond aren't even applications. You mean like the way that it applies to your daily?
Yeah, the way it applies to your daily life. That's a great, that's a great developer question,
actually. Yes. The way it applies to your daily life. Yeah. So for sure. I mean, think about it
like this. It applies to everything that your smartphone does today, but the removal of you
having to look down at a phone. So whether it's a form of removing all screens or digital hardware
from your home, you don't need TVs, you don't need 10 screens, you know, one pair of glasses
serves what pretty much every single piece of hardware in your home is doing right now.
Versus, you know, maybe more things that cater to your fitness. Like when you're going out,
you can literally have all of your fitness apps being tracked, letting you know which scenic routes
to take, where to run, what's your speed, are you outpacing the last time they went for a run?
Imagine like, you know, when you play Mario Kart, there's a ghost version of you that you
can chase to like beat like the fastest speed in the map. Well, imagine there's a ghost version
of you that literally ran the same trail last time. And now you can basically trace that ghost
version and see like, are you running faster than it or slower than it? So there's just so many
applications. I mean, the way that like it applies to nutrition, being able to actually
seeing the food that you're eating, indexing it for you, putting it in like a MyFitnessPal,
all of these applications that you use today, even down to like the HUD on a car, like navigation,
right now you have a heads up display that lets you know in a car which direction you're going.
Well, that navigation could be on the floor as you're walking down the street, you can literally
get arrows directions, if you get scenic routes, like all these types of things can be basically
baked away from having to be a third party device, like away from you. Because the third
party device is obviously a glasses is still a third party, but it's not attached to you. It's
not like a neural length that's injected in you. But a glass, a pair of glasses in itself kind of
takes away that separation of you from the moment and allows all the digital interfaces to actually
be present as you are more aware in the moment. That's why like augmented reality in a sense,
if you just look at the base layer of what the word means to augment is to add on us to add
something back on rather than separate phone is a separation you right now, you know, all of us
are looking down at this box and we're not even aware of what's going on around us versus when
you're augmenting your reality, you're still very present and everything else is just basically a
digital interface that's interacting with you in your spatial space. That's super interesting,
like and those applications are like the way that like, I appreciate the way like someone like you
thinks about those because those are things that may not necessarily cross my mind. I can tell you
because I mean, I wrote a 250 page book on it, but I can tell you all of the different applications
I see for NFTs down the line, but mixing in that mixed reality on top of it that XR element is
really interesting to me as well. Before going deep down into sort of the product itself as well.
I do think it's interesting that you like the marketing strategy has been really interesting
to me and I'm curious to understand because you have these sort of great like, I think like two of
my favorite creators right now to your point in web three are Mika and Max. I think they both do
great content of different types of content, but I think they both do a tremendous job, you know,
posting different types of content. How did you sort of link up with like these different types
of creators? Like how did you get to this marketing strategy of the people that you partnered
with this 333 people and what is that like? Who's sort of running the ship on that? Because I think
it's been undeniably successful from what I've seen in my timeline. For sure. As far as like how
I connected with most of my team, I mean, it's very organic like Mika years ago. I would say
what maybe like four years ago, she was actually at my studio in Toronto. Basically Mercy, who's
our head of sounds, was at the time recording at my studio. She was also like shooting music
videos. It was just like, again, like my place is literally like an artist hub. Everybody comes by.
So Mercy was essentially shooting this music video and Mika's like honestly one of the most
talented directors and cinematographers. She's extremely talented when it comes to that. I think
many people in the space like don't know that side of her life. They kind of know her as like
the web three person but she has this like whole other story of her life and she was there and she
was directing this really great shoot and at the time this is like right before NFTs really popped
off. This is like maybe like four or five months before it, three, four months before it. Clubhouse
was around. The rooms weren't really that big and I would just kind of do it as like a side hobby.
I'd be like working, programming, designing stuff and I'd be on Clubhouse like teaching people
how to set up a metamask. This is your own era that you literally have to teach people how to
set up a metamask. They didn't know yet. Those are like the main questions on these type of spaces
and she just asked. She was like, oh like what is this? I introduced her. I was like, oh this is how
it is. You can actually put your art on chain. This is before like collection metas or anything
like that. This was just like put your one-on-one. Genesis was a big thing. What's your genesis piece?
Like these were all the big things that people asked back then and I told her I was like, hey
like you're an artist. Take your work. Put it out there. You'll probably be able to find collectors.
You'll find friends and you know it'll progress from there and then she jumped in, you know set
up her wallet, essentially put out some pieces at the beginning. I think it was called the Intrusive
Thought series. It really got into spaces and really got into talking to people in that
community and really flourished from there. I mean obviously everything else is kind of like
history from that point. I think she bought the Ape right after Mintz and ended up selling it at
the top, changed her life, moved around the world. Most of my friendships are like this.
People that I met naturally and it really progressed from there. Max again, one of the people
that was also working in mixed reality and XR and she was like putting out a lot of great content
around it and just naturally like our bubbles like progressed towards each other because it
was hard to like miss that type of content and we had a lot of you know like aligned incentives
and how we see the world and how we envision things that are supposed to be built and then
we just all naturally progressed into becoming friends and you know all of it is very very
natural and this whole marketing campaign that people think of it is literally just a small idea
that started from Gigi, my co-founder. She was saying like hey I'm gonna make it an outfit of a
day. I'm gonna post something that has to do with my color codes. I'm gonna put it out there and
you know it just naturally progressed from there. Like she put it up I think first, Max put it up
second. I put it up and me could put up it just like you know spiraled out, spiraled out very
fast and obviously now that you see what the story behind it also is with the whole family
tree system is because you know we're breaking down these assets into like your hexadecimal like
your hex codes which is a form of like you know following your color codes rather than just
following shapes and objects and PFPs and we're kind of you know breaking down identity away from
just trait-based identity into more color-based identity because I think it is one of the most
natural forms of identification for humans even at early stages of our lives. Like you know kids
one of the first things they do is identify themselves by what's their favorite color.
It's a very natural progression of how we start finding identity and you know nations.
Steve's brain's in a pretzel right now thinking about his multi-colored spinner hat. He doesn't
know like he you just you just ruined his week possibly. He makes fun of his own his own spinner
hat trade all the time now that you're blowing our minds with this idea of how important color is
will be the result of this conversation. You know it's crazy though like so you see something like
Steve's ape right and you think that just on a color basis maybe some of it like wouldn't look
good together but that's the crazy part about identity where it does like so I'm just saying
that because I'm very I'll be very straight up like I looked at it at the beginning and I was
like I don't know if like am I gonna make this work like the brown with the bright colors but
then as I started working on it I'm like no like it has so much perfect harmony with each other
your Lulu literally looks like an ape like when I was making it I was like this thing literally
looks like it has such a crazy contrast where there's no way you can miss it and now anytime
I see yours I can see the Lulu anytime I see that I can see the ape it's such a close connection
and our brain has such a powerful way of using it's not necessarily color theory it's color
science of like how our brain interacts with colors on a daily basis and corporations are
using this color science to you know manipulating you into staying into a restaurant longer getting
out thinking of a company in a certain manner you know and they want to make you think companies
like eco-friendly they'll use you know tonals like greens and there's all this color science
that goes behind why companies are choosing these colors but it's very powerful and in a space where
we're literally represented by cartoon jpeice you know we're here and we're representing
ourselves by these pfbs what we don't realize is that these pfbs break down actually into these
blobs of color into these hexadecimal codes that each one literally represent who we become over
time and then through that we can almost maintain a similar identity and transcend it just beyond
one singular pfb I think somebody else we saw do that this year was thread guy like you know he
took his ape and with the opepin like it was like hard to take a distinction you almost look at the
two things and they look almost exactly the same even though they're completely different
from each other it's just a separation away from just pfp-based identity moving more into a color
based identity no it's i love it okay i'm sorry i just like we're joking but it's like this
the science of color this color sign like it's tugging at my heartstrings like i'm a retail nerd
and i've spent you know the last couple decades in in retail and went deep into studies from like
you know the the why like you you wear anti-annies places their their restaurants because of how smell
travels and and and you start talking color like my brain i had a mentor at a very young age told
me that never write your goals down in red because your subconscious mind thinks of stop it thinks
of stop signs like don't do that you know think use colors like blues and greens that are very
you know you think of go and and that they're they're soothing to the subconscious mind you
did a much better job than i am describing it but there is so much here like this is a whole
another conversation itself i was not expecting to get into the science of color to this morning
steve but this is uh this is right up my nerd alley yeah and very real stuff like these big
box retailers have proven over time over the last you know several decades spent millions of dollars
in market research and analyzing the human mind like what tetra saying is is spot on it's not just
him saying it it's it's been it's been proven out like it is actual science yeah absolutely
it's it's well not just that i mean your brain is taking in i forget the exact number of millions
of pieces of data your brain takes in every second but it can only process a certain amount
so those shortcuts when it comes to things like the colors if you do a good job like we have seen
with these lulus on the timeline like you could show like i would bet you you could put out to
people on a on a card like this lulu who is it and anybody who's active in nft twitter could be
like oh that's you know you know that that's og that's whoever right you could go through and name
them because your brain creates those shortcuts and the color is done extremely well so there's
like that level of attention to detail which i think is super interesting um one of the things
i want to ask too as well you know and again well we'll dive into the mitt here in a little bit
because i want to get to the news of the day but like i'm so fascinated by not only this subject
your background and the way you think um is this something where like you're creating sort of a
non-competitive product to most of what's in the market i don't know anything that is quite like
this in the market right now in that sense are you trying to or planning to and you don't need
to drop any alpha if it's not comfortable from your perspective we're never trying to got you
on that but is it a thing where you've reached out or considered working with nft brands or
perhaps you already are and perhaps i missed it um that are big in the space by integrating this
with them to be like look we do this super well work with us so we can do this and you can continue
cooking on what you do but we can bring a new element to your world is this something you've
considered or doing or even something that's happening that i've missed so we have um some
of the you know big um projects out there that you know just we're friends with like naturally
friends with have met along the way have discussed ways that we can partner and ways that they can
utilize our programming utilize our tech stack and everything else so that stuff will be coming in
the future i think um more so at this point like we have kind of like a dual focus uh the main
focus is really building out what this you know project is because this project isn't just a
project it's the blueprints for an ecosystem that we're building but rather than us go out
and you know go for route than many people do on the infrastructure side which is you try to build
some infrastructure and you then you try to find clients for that infrastructure we are the client
of our own infrastructure like we're building out something that then proves the model from
our own creation and that way also we have the most creative freedom you know one of the biggest
things is when you get into partnerships it's really great but at the same time it's like you
know two people coming together and almost like watering down each side to have like a middle
ground where it works for both and me just as an artist it becomes a little bit hard sometimes to
make that happen so that's why it's really been a focus of let's build out what lulu can be let's
build out what this infrastructure can be let's over time you know make it so that we can democratize
it and get it out we can you know add more use cases and allow others to be able to also build
on top of it and really the vision is eventually people don't even need to necessarily go directly
through us to be able to use this this is just a platform that others can come and build on
but obviously that's like you know a little bit of a longer term goal it's not like longer term
like years ahead but i mean just that's something that's happening almost like you know in the
coming year but right now the biggest thing is really prove the model show the interest for what
there is in mixed reality because in many ways what you say is true like what we're doing is
not actually competing with anybody else every one of your assets can have a companion this is not
the pfp that replaces it you can rock it as a pfp you can you know support us be a part of the
journey and more than anything this is a first piece of you know on-chain mixed reality like
the first uh on-chain mixed reality asset that really can actually be activated and come to
life not something that you buy and then like two years later because i know there's collections out
there that are like said they're going to do something with mixed reality but like they'll
kind of sell you a collection and then hopefully in a couple years they'll figure it out but this
is like the first asset that actually comes to life the moment that you buy it and we think
that more than anything building out that is what's going to provide value not only to our own
holders but it's going to provide value to the greater ecosystem because rather than us being
in those pitch meetings explaining to these companies like oh this is what you do and this
is what you do it's more like we just go like hey this is what we did this is how we built it this
is why people were interested this is how you build out this ecosystem and then now people are
just that much more interested into jumping on the infrastructure side and even us like you know
having a lot of partners in this industry a lot of them like a year ago kind of looked at us a little
contracts like that because we used to take them like we've done campaigns with like armaz
we've done something with tiffany we made like you know commercials for like jacob and co
we did like champagne bottle designs and like the commercials for like bugatti last year because
you know we're like a multifaceted company like you know we do cgi we do designs we do a lot of
things it's just a group of friends that honestly everyone that has gravitated towards me over the
years is so talented and i just ended up partnering with all of them these are all like friends
brought them in made them partners you know work together and that's kind of like how the
companies progress but really we i got tired of that like cycle of trying to have to explain to
people which is like this is what you do and this is what you do and you have to like sell it on
them i hate those cycles what i like more is like this is what we did this is why it worked
now that you want to be a part of it hit us up we'll show you how to build for the next step so
you can progress your um you know ecosystem as well towards this inevitable world of xr that's
fast emerging you know every single month and all these companies are jumping into no i i dig it and
like there's a couple things you said there that i want to unpack and then i'll get into the next
question which is like you know like your journey very much i i feel very like you know aligned
with your journey in the sense that like what i found in my world it's like you know i i work with
starbucks on their on their web 3 program and it's like it's basically me working with my friends to
build cool shit and being like hey like this isn't a typical work environment where you're like
vying for a promotion or trying to figure out like is this person out to get me you're just like hey
my friend's really good at this thing i'm good at this thing let's work together and build cool
shit so i like that you're doing it that way um i also kind of chuckled a little bit when you said
you know we are the client of our own infrastructure kind of harkens back to how you
look at your art that you're like i'm not selling this art i'm my own client this is my shit um
no and you're sort of creating your own category in a lot of ways there where it's on-chain mixed
reality asset which is bigger than a lot of the other things going on in web 3 like you're creating
that category which i think is cool and potentially then has that sort of uh it's
almost like it seems like the goal is become undeniable first and then after that the rest
will follow but i gotta ask like so we have seen we're seeing these lulus all over the timeline you
kind of hit on them a little bit earlier but for people who are like these are dope they match the
pfp what are people looking at and what is going on let's get to the new state what's going on in
the next 24 hours for y'all so each one of these customs that you've seen we dropped a video
yesterday uh called the family trees uh each one of these customs is actually a part of a family
tree system that essentially makes your custom into a configurator uh as a parent file and as
a custom it then will have its own generations and its own assets under it so the total collection
which is 10 000 assets and there's a reason again why we want 10 000 i know a lot of people
look at like the ecosystem where it is maybe nfts haven't been like too hot in the past like year
two years so people kind of look at it as like oh like why are you going the route of 10 000
well it's very specific it's for the provenance of what's happening you know i don't want to put out
a 3000 collection or 4000 like the 10k fits into a very specific category uh and this is the first
of its kind that is doing it in that category and again like on chain xr isn't just going to be
undeniable from like you know what we're building and i truly believe that you know what we're
building will be undeniable sooner than later uh but on chain xr on its own will be undeniable
because like x xr is an experiential world you know the layer-based reality that you see around
you when you put on a pair of glasses all of the assets that you interact with are some form of a
digital collectible whether they're just basic ui or there's some great character that float around
but all of those whether they're on chain or off chain have to be design based because the world
that you see visually is design based so ultimately on chain xr will provide provenance to that massive
massive ecosystem that's emerging so i think that ecosystem is going to be undeniable sooner than
later people will realize how big of a category it is and before you know there'll be an entire wave
where you know we're going to see a thousand collections a week or whatever like how it used
to be during the bull with people trying to print and you know essentially create the most nonsense
collections but jump into that ecosystem so that world is coming it's undeniable we're just trying
to you know lay down the blueprint and show people how it's possible to essentially build something
there but as far as these assets go you know each one of them like for example yours will be a
parent file of its own based on that um i've created a script um that like essentially rips
apart your asset into traits into like you know either the 13 neural components to to the lulu
itself so rips it into 13 year old components it assigns a hexadecimal color it pulls a material
from our library we have like you know a defined library of materials and then it reconfigures it
all back together and then spits out for example 20 or 30 generations which are like you know the
files that are now under yours inspired by yours so ultimately what happens is that the entire
collection will become a reflection of what was going on today in the space today in the space
all of us are rocking these pfbs all of us have these identities those identities now will forever
live on in this collection so if you haven't got a custom yet go drop a comment on one of the posts
let me know to make yours i'm trying to get as many as done possible before the mint that happens
tomorrow because you know i do want to get everybody who is active here to in one way or
another be a part of the collection i think that's the biggest thing it's a time capsule that and
and the lulu itself if you go on the website you'll see it's a neural component it's essentially
uh a device that connects your brain from this world the mixed reality world you know it's
literally formed around your brain if you go watch some of our old stories and videos every all the
story and all the lore is out there of like how this was built and what the story behind it is
uh but yeah so essentially as that reflection of your brain as a reflection of your mind
uh we want everybody that was here in this moment in time to now be immortalized in the collection
and that's really the vision of what's happening for tomorrow tomorrow there's going to be a minute
uh starts at 333 um goes on words there's phases that we just posted yesterday there's
our fnic phase which are the people that receive the airdrops on a weekly basis
then there's the whitelist phase and then finally there's a public phase and even when it comes down
to our mint we've built our own mechanisms our smart contract is very unique in a way that's
never been done before we have a system where our own community members are able to onboard
other community members and earn rewards in the process uh by essentially you know the fnic
contract that we've built which essentially is like you not only can onboard your friends
but you can actually earn rewards like earn eth in the process because you were one of our early
believers that process is over now like nobody can get an fnic anymore the berm portal is closed
so that's kind of like done with but if you're one of our ogs you know essentially how massive of a
of a move that's going to be and it's something that's never been done before and even our mint
is based on the system called uh dimensional inertia which is a portal opens up these assets
are moving through the portal you're minting them into this world uh and every minute that
a mint is happening um via like the merkle tree this blockchain is sending signals to this
you know device that is either keeping the portal open or allowing the portal to close so we don't
have enough inertia automatically the portal starts closing if we have a lot of inertia
other things can possibly happen and you know there's a whole story base of how we do everything
whether it's the art whether it's the xr or whether how we utilize smart contract technology
so all of it is very unique and if you kind of like do a deep dive you'll see that there's nothing
that we're doing that's been done before all of it is very experimental but that's what literally
what we live for like we want to constantly try to push the boundaries of what's possible because
i think that's what's fun about this space like if everybody just does the same thing after a while
it gets boring and then we have nothing really talk about the fun part is is trying new things
creating new metas creating new methods and then you know building a blueprint for others to be
able to try those things in the future as well so would you say like it's successful if people
copycat you then based on what you just said 100 i mean that's i think the goal of any piece of
technology any art anything that's great in this world any movie anything that you create is for
others to see it see inspiration from it and then go out and either copy it to the tee or find
inspiration to re-spin it into some other format i think that's the greatest compliment that you
can create to any work that's awesome no i i want to get back a little bit too this is awesome for
people to know um if people are like interested in interacting with this like let's say they don't
go to the mint tomorrow are you going to continue your irl strategy are you going to like what is
the plan ultimately long term you know as you continue to like get people involved in different
ways in the ecosystem let's say somebody who doesn't mint tomorrow or somebody who's really
interested what are different ways for them to get involved with odie yeah i mean odie is a brand
i mean if for example you're just interested in streetwear go to odito.com or go follow our page
on instagram odito odie toronto and you know you'll see like if you're just into streetwear
collectibles we have an entire side of a business that does that and we're growing that side of a
business we have some really big plans where that's all going in the next year or so and that's been
a lot around since 2016 launched in 2019 is like a brick and mortar and you know constantly going
forward on the other side we have odie unofficial which is our fashion brand and everything that
like you know we put out these are fashion items that necessarily don't have some sort of xr
interactability or some part of tech built into it and then we have the emergence between odie
unofficial and odie labs which is essentially all of our fashion items that then have some sort of a
whether on-chain interaction or xr interaction or emergence between on-chain xr interaction
so the brand is kind of like you know it goes from many different directions we're doing all
of these things because you know we we have a team of people that are interested in all these
things like you know for example me personally i'm an artist i'm a fashion designer ggs our head
of production like all of us are in to essentially constantly create and innovate so you know you
can expect all the things that if you look into a road like not roadmap but if you look into the
road of what we've traveled you can see that those are the things that we're going to continue doing
we're gonna have like a crazy event again going into basil next year because i've already done it
for the past two years and constantly try to push those boundaries we released a game called asylum
which was the first mixed reality you know shooter game that essentially was attached to
like it's a momentum-based shooter game it just had a very unique take on how we essentially do
shooter games that was released at basil for the beta and we're in development right now to put
that out in the quest store there's just so many things like we're literally building like in a
multilateral way but obviously when it comes to od labs we're looking to really build out not only
what the lulu collection would be and what the value proposition of what on-chain xr long term
would be but also build out the infrastructure that allows others to be able to jump into being
able to do similar things so that's kind of like the goals of the company from a multilateral way
no that's awesome it's super interesting kind of getting your background the background on
everything the mint that's going on tomorrow as well honor that you you you uh you lulu my ape
uh thought it was really cool to your point as soon as it showed up in my in my box it was like oh
okay like this this is my ape i can clearly see what you've done here and it's cool the way you've
done that um is there anything else that i didn't ask you because we're hitting the 45 minute mark
anything else i i didn't ask you that you wish i had asked you related to this or anything else you
want to say related to od the mint the lulu's anything else that you wanted to kind of get across
that maybe we didn't get to today no i think i mean we got through a majority of things honestly
there's so much to talk about that like you know it's hard to necessarily get through everything
i think we did get through a majority of stuff um i would say you know if you're interested
in this space in many ways um early on you probably got here because of a few things because
there was something cool happening out of the norm there were some form of identity attached
to them there was communities of people that were connecting with each other you know there's many
things that drew us to the space and i think over time some of it got a little bit dulled out and
we're just here because like i genuinely love this space you know i've been here for you know very
long i've been here from since 2017 um got into crypto in 2016 and i i see the future of how we
continue building out exciting things for what this space is going to be uh so you know if you're
interested in seeing the space progress in that way if you're interested in seeing cool art cool
tech new utilizations and things that just haven't been done before then you know jump into our spaces
check out our pages follow like everybody on the team there's constantly something exciting
happening and one thing is is if you're part of our ecosystem it's never a dull moment there's
always some crazy rollout there's always something crazy that we're up to uh because this is what we
live for there's no like moments where this is the moment and then it's done and then you know
we we have like a three month to figure out the next one it's always moments after moments
experiences after experiences because we're constantly creating even right now we're creating
what the next thing is and uh how we can constantly keep progressing this so in many ways just be
interested in something cool you'll see something cool that's how i say it it's like if you really
want to see cool stuff then go seek for it because we're literally creating it and the people who are
who are in our community they're never disappointed they're always excited for what's coming next so
and tomorrow's our mint uh be a part of history uh be able to essentially get the first on chain
mixed reality companion and you know see that ass that comes to life right on reveal right on no i'm
excited for it and and look i appreciate it i don't know tiro i thought i saw your hand flap
there for a second so i'm not sure if you had a question for tetra but let me know and go ahead
and throw it back up but we got him but um go ahead tiro ask your question if you got one yeah
uh just more details on the mint the mint cost and uh the time um would would be great i'm sorry
i might have missed that all good yes so um there is a post on my page that outlines it all but
on the od laps page actually but it's um 3 30 p.m et ec tomorrow till 6 30 is the fnic period um
that's the guaranteed mint period is for the people that receive those free airdrops on a
weekly basis based on like their engagement and just like how how much they were engaging with
that page is everything else um then 6 30 to 7 30 is whitelist 7 30 onward is public uh but
if for example you want to get into that first phase i know there's people even right now in
the listeners that are our founders like are basically not founders in like the way you think
of like for example me as a founder but we have founders in our community that are literally 333
people that like rose with us from the beginning people that were here every day interacting with
us putting their time their energy you know helping us build this and those 333 people will
be able to essentially give you a guaranteed uh whitelist spot because that's the only guaranteed
way to mint we kind of did this method called community driven distribution which was we
airdrop 333 cards on a weekly basis we gave 13 out for the past six months to the people who
are most active in our community and it was all tracked through twitter's api so there was no like
favoritism it was all just you show up you get rewarded that was pretty much it and now those
people can give you a guaranteed spot to essentially be able to partake uh in our mints but if you can't
get in contact and if you can't get in contact with those that would be really hard for me to
believe because like literally if you go into our discord there's probably 10 of them right now who
are willing to help you so going to our discord one of them will definitely be able to give you a
spot but other than that obviously there's a public as well that will happen around 7 30 tomorrow
pitting a post at the top gotta ask because we now have four minutes to go breaking news
six minutes to go breaking news what's going on with y'all magic eden are you are you are you an
official launch partner of their each marketplace or i just see gm magic eden with uh uh the adorable
turnip as i believe it is hanging out with alulu what's going on there now that it's out there what
can you tell us about that i didn't even know that was out let me go let me go and see that that uh
that turnip has a name its name is emmy i always forget it's emmy respect respect yeah yeah emmy
emmy emmy's the goat okay let me retweet it amazing um yeah so we have a partnership with
magic eden um it's not going to be we're not launching through their launch pad because we
do have a unique smart contract and obviously this is before their eth market comes out anyway
our mint is tomorrow their eth marketplace is set for next week uh but um we do have a partnership
with them where essentially when it comes to our app and it comes to the rest of the infrastructure
that we build it'll be essentially built on top of like you know forwarding our users to magic eden
it's a partnership with you know a community that we see is building for the progression of
the space we see it as that like you know they actually do listen they're interested
they're not closed off and that's what's most important doesn't mean that magic eden is going
to do everything right doesn't mean that every move we're going to applaud there's going to
definitely be moves that people in the space will still critic but the most important thing is is
that they're open to listen they'll take a meeting with you they'll listen to what you have to say
they'll actually take notes of it and they want to be also working with us in a manner of building
the future of on chain xr you know we're the first of our kind to actually build this ecosystem and
they're very much trying to build for not only the community but the creators and that you know
partnership just made perfect sense because we have aligned incentives and we can work together
to you know build out what the future of web3 looks like damn i mean congrats on that like some
big names along loading in there as far as um you know the ones that you're you're able to then
connect and work with which is very cool to see and it's funny because like yeah i just saw it's
like 941 magic eden and od i'm like well while we got tetra let's ask about it um so i just think
that's uh that's that's freaking awesome i mean look appreciate you stopping by this morning i
really enjoyed the convo i hope we can have you back sometime we really like like digging into
the things that you're doing and anytime you have news open stage for sure to come back and
chat about it um and and we'd love to talk to some of your co-founders as well just because i think
from what i'm hearing y'all have a bunch of complementary skills that really helps you
ultimately succeed in this world and so i think it's really cool i'm excited for it i've been
excited for it since i've been starting seeing them pop on the timeline and i i'm just i'm just
pumped to see the way like the way you think of like this is now this is empty space we could use
this is the way we can improve this using our technology it's a whole different ball game and
how you're thinking about it and i think that's a very cool concept so um appreciate you and uh
appreciate you stopping by this morning thanks for jumping in no i appreciate you guys um you know i
think we've said this many times before um like on our pages which is we've done you know all
every ucs everywhere but we've done zero dollars in paid marketing we haven't paid for any spaces
we haven't paid for any influencers everybody just organically is gravitating towards us so we always
appreciate people like you that are actually interested in technology interested in what's
happening in the space and interested to give a platform to you know exciting things rather than
just things that are here to like you know extract liquidity take some money out do absolutely nothing
with it and essentially just keep driving the space into nothing like you know and when there's
big voices in the space that are willing to actually be interested and jump into new things
that are being built we're always going to remember those people we're always going to
appreciate you so much love really appreciate you for having me and anytime you have any questions
about anything we're doing there are no tough questions if anything the tougher they are the
better so hit me up anytime bring us on and we'll always be available and i'll definitely
jump in more often as well and you know see what's going on chat with you guys much love
right on no appreciate it hey what i mean cap this is this has been a good one i'm really excited
yeah really enjoyed it and i'm definitely even more upset now that you wouldn't let us go to
the od labs party at art basil we were you know i i'm just like begging steve to go he
just he wouldn't let us go back to it i don't know why but i kid it was this is such a lie this is
such a lie we we we got dealt the death blow that is the the bridge from south beach to uh
to winwood but uh we all that to be said steve i think my big takeaway is it's got to be whether
it's whatever next conference there's an oody labs event i think it's got to be prioritized
and the one that we circle and make sure we're not uh not stuck across the bridge on another part
of the city yeah i know and it was it was and and uh and to be fair max tried her best she was like
she was like i'm gonna see you right and i'm like i actually i think i want to say like thread guy
tried to get us to go too he's like oh see it od it like you know two in the morning or something
and i'm like yeah that's yeah so there was the bridge there was the bridge excuse and then it
was they just we just got old excuse yeah it's it's it's because i'm 40 is the excuse and cap is 44
but look this is this is cool this is like first of all yes we'll definitely get to an event in
the future because we are like it's it's one of the few events that i saw where i had massive
amounts of fomo um and when i when i saw it unfolding so it's gonna be a cool one but
i don't know cap that's sad like i think good discussion today i think one we went down a lot
of product discussion on the front end which was interesting a little bit of an evergreen day we
we sort of needed to detox from all of the yuga uh proof discussion we had six hour space over
the weekend you know three hour space yesterday or whatever it was so good getting that through
now that we've had nine plus hours of probably 12 hours of content when you consider the josh
long space and that um so good that we detoxed this morning on some evergreen tech topics then
we got uh to talk a little od labs some xr i think it's very cool to see where they're going
pumped to see what this continues to build out in the future and i'm excited about that um and
then yeah i think tomorrow we're gonna kick back into some evergreen stuff talk a little bit of
not just social content but overall because i am floored at what i'm seeing in the dgen network
where room i will save it for tomorrow but um i i am i am floored by some of the shenanigans i'm
seeing related to a couple of different uh products on this thing uh that said uh really
good discussion this morning i'm gonna go off and get to work and let everybody sail off into their
day but appreciate everybody who came by this morning appreciate our special guest tetra from
od labs and looking forward to seeing them build the future of xr we will see everybody bright and
early tomorrow morning if anyone's wondering it's going to be like how many people can you fit on
this stage it might be 10 on one versus steve tomorrow morning uh nine versus two i've been
dm'ing with the v friends official account apologizing for my snarkiness so uh maybe
we get the v friends account to jump on stage with us as well and can can side with steve
absolutely so look that said we'll see everybody bright and early tomorrow morning at 8 a.m have a
wonderful wonderful day everybody this episode is brought to you by dgen network the only community
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