Projects
![]()
No projects found
Investors
New
DAO Treasuries
DATs
Lend / Borrow APRs
Chains
Categories
Spaces
How to keep your assets cold & win $5,000 in coverage x Betty from DFZ
Recorded: June 4, 2025 Duration: 1:10:42Space Recording
Short Summary
In a recent discussion, key figures in the crypto community explored the launch of innovative projects like Cold Link and the Ghost Machine Mint, while addressing the rising trend of scams and the importance of security solutions like Fairside. With $50,000 already given away in coverage, the conversation highlighted the need for protective measures in an evolving market.
Full Transcription
Thank you. Thank you. Hello, hello, buddy.
How are you?
Let me actually get you as a speaker real quick.
We're going to let people trickle in.
Okay. Just invited you up, Betty.
Morning.
Not your morning, is it?
Late this morning for you right now?
Yeah, just dropped the kids off at school.
Had a crazy night last night.
All the bloody fire alarms in the house went off all night.
For no reason?
Yeah, just for no fun reason.
So that was great.
But here we are this morning.
Not so fresh, but that's great.
What time did they go off?
1 a.m. onwards.
Oh, God.
Yeah, so fun with little kids.
Oh, well.
Sort that out today.
How was your day?
Not bad.
I mean, I don't know what the weather is like in Australia right now,
but we're getting some nice 80s.
It's becoming a bit humid.
So it's a mixed bag right now.
I'm bad at Fahrenheit, but it's coming into our winter now,
and it's kind of like a beautiful sort of chilly morning,
but very, very sunny and gorgeous.
So this is my favorite time of year here.
It's perfect.
That's great.
Yeah, for us, I think it's like 25, 26 Celsius. Oh, nice. Yeah, so that's like our yeah for us i think it's like 25 26 celsius oh nice yeah so that's that's like a
typical winter's day the typical winter's day yeah when you're saying winter i don't know what
winter is like out there it's about 25 wow yeah in the summer then oh Oh, like 38. Oh, okay.
Yeah, it's hot.
Australian, man.
I know.
I need to visit.
I've heard you guys have exotic life out there.
Yeah, it's gorgeous.
But yeah, we can start soon.
We're just going to let people trickle in because it's usually our times are on 5 p.m.
because it's usually our times are on 5 p.m.
So I think some people are maybe not used to our times at 7 p.m.
But anything new with you?
I know you guys have been cooking on Cold Link.
Oh, my God.
We've got so much stuff.
There's so much new.
Yeah, so Cold Link obviously is something that we recently launched.
That's new.
We'll get into that.
And then we've got the Ghost Machine Mint coming up,
which is so cool and fun.
So basically that's just it's art that Psych had done
and it just was sitting there not doing anything
and it is absolutely awesome art.
It's so beautiful.
So we're just releasing that for free to Deadfellas community,
to the Horde, and for a dollar for everyone else.
So it's, you know, nice and cheap and affordable,
but really good, high quality art.
And we're doing it super high volume as well,
which is some people have things to say about but you know what my answer to that is I don't I don't know
that it's as fun to be able to just have a collection of like say one or two of something
that's really awesome like yeah when you want to when you want to be able to collect heaps more you know so this it gives people a chance to like create uh and collect like a uh a whole heap of of something
which is you know the whole point of of these things sometimes so it's gonna be exciting to
see that kind of balance between like supply and also making sure that it's open for people to join, especially when it's something valuable.
But let me do a little intro.
So welcome, everyone, to the REC Report.
This is our fifth REC Report with now our guest speaker, Betty.
For those who are tuning in who have never maybe heard of Fairside, who are we?
We are the only retail coverage platform that means we're
the first alternative to insurance that exists in crypto for your walls in case you get drained
so if you sign up and you get drained you get paid um it's kind of simple as that and there's
certain types of drains we cover like most transactions malware and address poisoning
we're really trying to tackle the whole problem
in the space of one click, lose it all. We don't stop you from losing it all, but we do try to
stop you from having nothing in the end and try to reimburse you. So for those who don't know,
welcome to learning about Fairside. And this time we're going to be talking about some of the
interesting ways that Betty has been encountering kind of scammers and malicious actors
and how they're trying to scam her. And then the second half of the show, we're going to be talking
about Cold Lake. So not only are we going to talk about how Betty is trying to get scammed by people,
but also trying to make it safer for you to transact. So without further ado, we're going to intro Betty. Then one last thing is that for those who are here, make sure you retweet and like our Rect Report space.
I'm going to put that right now and share in the space.
If you do and stay towards the end of the show, you will have a chance to win $5,000 in coverage.
We've given away already, I think fifty thousand dollars in coverage um so we would
love to give someone else and we will give somebody else so make sure you retweet and like
this space we always track that and then um make sure you stay to the end of the call so all right
without further ado betty please intro yourself for those who are not aware of dead fellows not
aware about cold world and just yourself i'll be surprised people don't know you by now but
you know this crypto space is only getting bigger yourself. I'll be surprised people don't know you by now, but this crypto space is only getting bigger.
So please.
I actually love when people don't know me
because it means that this space is growing.
It's really cool.
And it is full of so many different corners
and so many interests.
Anyway, I take up a space in the NFT side of things.
So I joined Web3 early 2021. It was deep in COVID. I was in
lockdown in Australia, you know, shut away. I was running creative production agencies with my
husband and partner, Syke, who many of you know as my co-founder for Deadfellas. We were obviously working in the creative industry as it
got completely decimated in COVID. He's always been a creator of digital art and we basically
learned about what NFTs and Web3 were through fellow artist friends and just dove in like
really quickly got completely obsessed with the idea of what was happening,
self-sovereignty, decentralization, disruption of industries and, you know, power dynamics around
the world. And it was just really fascinating. Then came the PFP things, where I was super
fascinated with the way that communities and culture was forming around like, you know, this shared
identity system that people were kind of creating within profile pictures and, you know, quote
unquote projects.
Nobody really knew what that meant back then.
Everyone was kind of just winging it and seeing what it all was and building it as the train
was moving, which was really exciting.
Still is.
Still is exciting. Anyway, so then we
created Deadfellas together, which is a collection, you can see my profile picture.
It's a collection of 10,000 super cute little zombie guys that live on Ethereum. And it's been the craziest journey, the absolute wildest ride since then.
Just so wild.
I just can't wait to look back at this time, honestly,
from like 20 years from now and be like, what the hell was that?
You know, it's so, it's the people you meet as well are a highlight for me.
Like people like you guys, you know,
who are also
just imagining what could be and then just building it um which has been fun and that's
kind of what we did with cold link too yeah well we'll dive a little bit deeper into cold link and
i wanted to say this is kind of a special um rect report for me special space because i've been a
follower of you guys you and psych for since the mint day and um for those who don't see my pfp i have like the their first
special editions when you guys made that on halloween um and chased this habibi um collab
for so long i remember three to four weeks and when we finally got it and since then i have
it's been kind of my core pfp and it's just i love the art i came for the art love
the art love the team and now i'm just kind of supporting whatever you guys do and i think there
was a really ambiguous time for a lot of the main like the main 2021 um nft projects that had a
community but didn't really have a pmf yet and it was kind of a question marks for the teams that
were going to survive kind of during the bear and And in reality, all the teams that have survived were from the teams that have
great founders, right? You can always morph a company, but you can't just morph a founder. So
props to you guys to, you know, trudging through the bear and now, you know, spawning a product
that could honestly change the way people transact and secure themselves in Web3.
So let's talk a little bit now, though, about the potential fears, potential kind of scams
that have been happening. Betty, can you give a little bit of a background on these kind of
hacked official Twitter accounts, right? These are X accounts that are official,
that have the gold checkmark like mine, like New York Post.
And they've been DMing you,
and it looked like a pretty solid DM from the solid account.
And honestly, without maybe much history
about scams happening in crypto,
this seems like a pretty solid and fair DM, right?
Yeah, so the scam thing is wild
because there's multiple different markers that i
personally look for when i'm thinking something is a scam and i think the base level of like
personal security that you need to come at dms with especially cold dms but even you know ones
from people that you know is always always come up at everything with a level of distrust which can feel a little bit toxic and
not very nice but never ever trust anything at face value always be so so cautious and what I
mean by that is um like when you're reading a message the information in that message could be
just completely constructed in order for you to believe something.
It's this social engineering thing that people have been doing. There's so many different types of how we see that.
And it's changed over the course of the last few years, obviously.
But we've come to a point where the original scams that were happening back in 21, 22 have kind of come back around.
21, 22 have kind of come back around because I think that a lot of people were shaken out
and then we've got this kind of new cohort of people that don't have the experience of
seeing these sorts of DMs and, you know, maybe are clicking links or downloading programs or
following instructions. And it's always under the guise of like a carrot being held in front
of you, right? Like something that you would want. And that could be an interview. It could be PR. It could be an opportunity. It could be
something like that. So for me, usually it's quite easy to see a scam. I get scam messages. If I look
in my message request folder, I'm one, two, three, four, five, six, seven, seven overnight, right?
Already without even opening them. I know they're scams um
there's different markers that you look for so you can um obviously have a look at like the
age of the account um mutual following is a big one so if you look at your mutuals like who's
following them are they following people that you know is it um a mutual thing their posts and the
quality of their posts so a lot of scammers
will just retweet things or like copy paste things when you see posts that are comments off
even if it's from an official account that's usually a scam but then it gets a bit harder
sometimes like recently I got that message that a few other people did from the um actual
verified account of a news source and you know the reputable nature of that that news source is
questionable anyway whatever um I don't really I don't really trust them to start out with
but it this was the verified account this was was the actual account sent this message to me,
and they sent this message to quite a few other people.
You know, with, again, you're not clicking any links,
but it's giving you directions to go to a different platform
and to complete a task, which is message this guy on Telegram.
If you look the guy up on the internet, chances are he's going to be legitimate,
but they've just created a fake Telegram account to try and get you to, you know,
give information, download a program, whatever, whatever.
My thing as well is if it sounds too good to be true, it most likely is.
You don't get something for nothing, especially in this space.
Someone's always trying to get something from you which is again it's an unfortunate
kind of mindset that you have to hold a little bit to protect yourself but that's just how it is
um my thing here Asuka that annoyed me with this is they must have known that their account was
hacked and that they were sending these messages I haven't received anything from them since and
they blocked my ability to respond to them.
So I don't know what that's all about.
Yeah, I think so.
Let's provide a little bit of context.
I know, Drew, you have your hand up.
So we'll interject because I know you made some threads about this.
Drew just pinned his tweet above.
And the way that it's working for those who don't have context,
you can see the pinned tweet, is that they say,
we're lining up guests for our podcast.
It's an exclusive editorial invite.
We'll pay for all your travel and costs, which in my opinion,
that's their mistake for saying that because I think you're right.
That's kind of too good to be true.
Maybe you start off with like a podcast or something.
And then if you're interested, we'd love to coordinate it.
Here's our telegram.
And if you see in the image love to coordinate it um here's our telegram and it's if
you see in the image that is in jew's post you can tell that it's from the official account and
um it's quite literally uh uh from their official account and drew i want you to kind of interject
here and give some more details about it yeah absolutely uh betty good to good to talk to you
again glad you're uh coming on here to share some insight.
But yeah, the interesting thing about this is, you know,
this is kind of like the evolution of scams where, you know,
back in 2020, 2021, someone compromised an account.
They post the drainer link.
You go to the link, it's a new mids, it drains your wallet.
Then it evolved into posting an address for pre-sales
then it involved you know posting a pump phone and so you know i think that's kind of run its course
and where they're having a lot of success with this is when they compromise a user who has access
to the account there's no sort of notification right unless the user notices it or unless the
scammer that took over the account changes something that would trigger like an email, there is no notification.
And so obviously it's either a go check account or they're taking over your best friend's account where you guys have talked that implicit trust is already there.
If they ask you for something minimal or maybe it's enough to make a difference for them like 500 000 bucks and eat depending on
who you are and might not raise you know too many red flags um but in this case they obviously
redirect to telegram because what they get you to do is they get you to download malware and you
as of last week you couldn't do that however with x's new encrypted uh chat to chat you can send files so i think we are going to see a
lot more of that within x now because they don't need to redirect to telegram or discord to disperse
you know the file that you download and then there goes but when they send out a bunch of messages
what they do is they'll send it out they'll then disable you or block you so you can't message them back with your
trigger notification, and then they delete the message.
So for everyone else who's in the account, they have absolutely no idea what's going
on until someone makes a pose, someone tells them, whatever.
And it's actually a pretty ingenious way to get people in.
As silly as it is, you know, messaging this person on Telegram,
in hindsight, you're like, oh, that's pretty silly. But when you get this message, you do all
your checks, gold check account, you go to Telegram, it's pretty damn legit. And then they
start telling you all about this stuff. They have really good marketing material. It peaks your
interest enough to work fortunately. A few people did fall for it and it was pretty bad
i think what's also interesting you're on that point i think that maybe answers your question
buddy because i was seeing some reports about getting blocked you're like why am i getting
blocked is the official account actually like they don't want it to be spread out but smart
because when they do block you you can't send any more messages. So any other delegates on the account
won't be able to see it. And I wonder how long it flies under the radar. Now, I think my next
question, though, is, I don't know, to Betty or to Drew, if you guys have heard anything from the,
you know, New York Post team, is that I think we've raised a lot of awareness about this.
And has NY Post, like, have they said anything anything about this have they made an official post saying like they got hacked and don't know no which i think is a problem i think that um obviously in
the case of a hack it needs to be something that is spoken about because it not only sets the
standard of like um i know it will denigrate like maybe trust in that institution and the ability
for them to run a an account securely but the reality is
it doesn't matter who you are or the practices that you have like it really does take the tiniest
little thing for this to happen to someone and human error is human error like they'll find a
way and it will happen unfortunately when we saw all of the discord stats scams that just it seemed
to come like thick and fast When was that? Like 2022?
We got it too.
It was like 80 grand or something got taken from our community.
We ended up being able to get some of it back, but it was hectic. And in that situation, it was something that we had to run a complete audit on, top to bottom, and then discuss that with the community.
And that's something that I think they should have done too.
But that's just my opinion.
I don't know what you think, Drew.
Yeah, I mean, unfortunately, unless enough people are affected,
and they've lost an insane amount of money,
and unless there's bad PR about it,
any business is never going to say anything.
As soon as they admit it, it's liability,
and then it's a negative look to their account,
especially if it's something related to crypto.
It's just the way it is, unfortunately.
That's why we all just have to keep making noise
and trying to hold them accountable.
I think for the New York Post,
not speaking from a political standpoint,
that'll never happen.
However, for a lot of other companies and other things, you know, they definitely are very transparent.
I think especially in Web3, transparency is like the ethos, it's a centralization.
And so that's the one thing that I do and thought about Web3 and a lot of other companies, even when it happened to Hyperliquid, it happens to all the bigger accounts.
I mean, the posts that they make are absolutely phenomenal, right?
Whether it's fault or whether it's a flaw in the platform or, you know, especially in Hyperliquid's case and a few others, it's still very weird.
But absolutely phenomenal and you have to own it.
And that makes sure is that even if there is a little bit of, you know, trust lost when an incident does happen,
the way that you respond will actually gain more trust from the community than what you had before the incident.
Yeah. I think when we talk about this stuff, it's difficult, isn't it?
Because you can be as discerning as you can possibly be.
But at the same time, it's still really hard to identify what is and isn't legitimate sometimes, like the Magic Eden post that was up yesterday with the new Trump wallet.
And obviously that was like it's been put into question by the different various Trump teams, whatever.
But for me looking at that post, my initial thought was that looks like a scam.
I did not know what was going on.
I think it is actually legitimate at this point. I'm not sure if someone can confirm that, but it seems to be legitimate.
But the language used in the post, the way that it was kind of formatted, the imagery,
the call to action, the links in the thing, it all felt very, you know, familiar as to what you
would see with a scam post. But of course, maybe it wasn't.
But my point is with that is with all actions that you're taking online
and all kind of everything that you're doing, there's a level of trust
where if you haven't taken the actions to protect your wallets
and your assets, like you're always at risk, right?
Yeah.
Well, I think something that you bring up a really good point,
and sorry, I think I'm a little delayed in the airport, Betty, is that, you know, for a lot of
people, you don't have to be first. Like, we're not in the whitelist craze, we're not in the gas
wars, where if you, you know, are two seconds late, there it all goes. You don't ever be first,
honestly, for those kind of things, because a lot of times as well, even to the post with Magic Eden,
it was like, hey, make sure to sign up in X amount of time to win the million dollars.
And apparently that was official with Trump memes, which is not Trump.
That whole thing was absolutely atrocious.
But a lot of times the scammers will use tactics to obviously induce FOMO,
which means that your emotional side of thinking is going to override your logical. And you have to get control of that
because it's so important because that's where obviously every single mistake is made. And again,
it's just, you really don't ever have to be first in this space anymore. I think that it's unfortunate
that oftentimes that is proven wrong, but only in very exceptional cases right like
everyone that blindly trusted the trump token when that was launched did they did end up making money
didn't they because they just threw money at something that they saw the link come up they
threw money at it they ended up making money um which is unfortunate because that is an
exception that's an exception that's something that just you know no one was no one was to know
that was going to happen those risks are being taken but the risk first reward for the majority
of time are not worth it at all I would never I would never ever um trust a link like that and
you know throw myself at something like that just because of I have a lot to lose and I don't want to lose it.
You know, I've got to be responsible for not just myself, but like a brand.
So I can't do stuff like that.
I don't want to do stuff like that.
But it's hard, I think, for people when it is such an emotional space and it is so, I mean, it's gambling, isn't it?
At the end of the day, a lot of this stuff and people do operate from their emotional side and remove the logic.
And so it's difficult to combat that, I think, oftentimes with security practices and telling people this is what you should be doing because it's so often proved and then glorified when those tiny
wins you know in the small instances do happen um but then I think it's important to note that
for the people that do um make money off stuff like that you know it's oftentimes because they've
had insider information or they're like giving their heads up on something which that's not going to happen for the majority of people for the everyday person so it is always
best just to be cautious and to protect yourself and what you've got because you know you've worked
really hard for what you've got in in most cases right yeah I think the best antidote to that in
order to protect yourself from the emotional fear is putting
yourself in the mindset that you're not trying to gamble or you don't want to gamble. I think
what's helped me a lot is that when I've kind of relinquished myself from chasing these quick 10x's,
all of a sudden I am no longer interested or following these every single account that's
trying to multiply your gains
really quickly. It could be a meme coin, it could be airdrop and all these things. And then
all of a sudden, I'm more stress free. And yeah, I might be missing out on some sort of potential
gain, which is kind of similar to the whole Trump aspect. When that Trump coin was released,
I missed out on it because I just wasn't tapped in. But at the same time, you're right, Betty,
that it was a once in a maybe lifetime opportunity that the president of the us will release a meme coin on the spot and 99 out of
100 times that is a scam that is a drain so take everything with a grain of salt and slowing down
and allowing yourself to be like okay i'm gonna chase projects and work that is long term that
doesn't require my immediate intention in the next 10 seconds when
they say something, I think already frees you from those opportunities to get drained in the first
place. That's right. And then if you are going to participate in that stuff, you really do need to
take the necessary precautions to protect yourself, like, you know, and set boundaries on what you're
comfortable with. If you're not willing to
lose absolutely everything in the blink of an eye that you've worked for maybe years for don't
operate like that and protect yourself like make sure that everything that you really care about
is super super protected um you know air gap everything we can get into this because obviously call link comes into this at this point but um it's it really is up to you and I think that this custodial like self-sovereign way of
looking at finances is ideal in everyone's mind but when it comes into practice people don't want
to have complete custody over their finances, which is obviously something that you guys are remedying with fair side because people are human.
They make mistakes when everything is lost, when everything is hacked, when everything is gone and their NFTs are stolen and this, that and the other.
They'll always ask for help because it's like it's a consequence, right, of your own actions.
But I don't know.
It's a consequence, right, of your own actions. But I don't know. It's a funny thing. I think that some people do need that help and that support. So it's, anyway.
When I first kind of joined the space, it was everything that the ethos was it had to be
decentralized, it had to be decentralized, it had to be decentralized. But that is no longer,
I think, in my opinion, the wise way to look at it.
It's somewhere in the middle.
And more importantly, not that the solution is in the middle, but such that there's a
spectrum for you to choose where you want to be, right?
So before crypto, before blockchain, before Bitcoin, there was no other side of the spectrum.
Everything was on that one dot in the spectrum where it was centralized.
And if it was decentralized in some
sort you had alternatives like physical gold and then maybe you could find ways to decentralize
your own system where you trusted people by sharing certain things but then they all kind of
funneled down to the same um core centralized entities so now we have that alternative
that crypto provides and now you can kind of choose on that spectrum.
So this is where kind of Coldlink comes in.
This is where Fairside comes in.
And as a reminder to people, for those joining in, you can win $5,000 in coverage if you just retweet like space and then stay towards the end.
We've been giving out already $50,000, and we love to just give some coverage while the marketing dollars allow us to.
give some coverage while the marketing dollars allow us to.
And then for those who are not listening, who haven't heard of us,
but fair side is, you know, one of the alternatives to make yourself safer,
you KYC after you've submitted a claim and you don't need to KYC beforehand
and you can make back everything that you lose for the most part,
90% of it if you sign up for coverage.
So looking to us and more importantly, I kind of,
we're at the half hour mark.
So now I kind of want to talk a little bit more about cold link um cold link is brand new and i don't
want to spoil um the description of it so i want betty to kind of kick it in and maybe give some
context beforehand about before um cold link and what what prompted you guys to even build this i
know that cycle told me at one point you guys were thinking about building this already a year and a half or two ago but the time wasn't right financially market wise so i'm kind of you
could provide some context and what led up to the the solution of cold link and then you know
obviously what it is that's right so um cold link i will pin to the top so that you guys can have a
little look but basically it's the first universal wallet agnostic
chain agnostic verification tool so it allows you to connect any blockchain address to quite
literally anything else so any other blockchain address um at all with any wallet but also any
web2 identifier so you can have your on-chain history and asset ownership
acknowledged and rewarded in web 2 environments you can cold link to for example your telegram
handle your discord handle your steam twitch like roblox username anything so all of a sudden it
kind of rips down the walls between Web 2 and Web 3
and where we're able to identify and acknowledge on-chain history and activity and whatnot,
which is quite an interesting thing at the moment as you see all of this info-fi,
social-fi stuff kind of start to kick off. but basically it's it's the safest possible solution because it
is completely air-gapped it does not require any interaction with smart contracts you're not blind
signing anything um so it's it's really really um really really safe and and the possibilities and potential of it are absolutely huge.
So basically it all came about because we run a company,
a community, a big community of people that, you know,
through the course of things that we develop,
often the ownership of the assets in our collection.
So if you have a Deadfellas, you get access to something,
you get a perk or a reward, you've got to prove ownership for some reason. And to do that,
traditionally, it means connecting your wallet, right? Which is a risk, as we've been speaking
about for this whole space. Whether you connect unintentionally or intentionally it's always a risk that you're going to get drained so people are very um I guess scared to connect to anything which reduces participation rates
across everything that people develop and this is not just our community this is everything
um obviously communities like punks are very hard to activate on certain levels because nobody wants
to connect their wallet
to anything and prove ownership of that punk.
It's very difficult.
There are delegation solutions that provide an opportunity to be able to delegate an address,
but you're still signing permissions and whatnot.
You have to then remove permissions.
It's limited to certain chains.
You know, it's dependent on the price of gas.
So there's lots of different hurdles to using the existing solutions that our community were
telling us we don't want to use that. That's too confusing. I still feel like that's risky.
And I felt the same way. Now, we were developing a lot of things like gaming products
that do require you to prove ownership so that we can reward you in game for certain things,
whether it's skins or rewards or points or whatever. And that was just a big, a big problem
that we needed solving for our own community. So we had the solution, as you said, Asuka.
Psych had designed the documentation for this a long time
ago and we'd hinted it um we'd hinted at it in early 2022 in a roadmap creating tech products
and solutions has always been um something that we've planned to do as a community so that we can
benefit from them as a brand but also that we can kind of push the space. I know that it might have come as a bit of a shock at first, maybe a bit surprising that
we were to release something like that.
And, you know, a lot of the people in the space of security and especially the devs
did question the legitimacy of us doing something like that. But the reality is we've always worked in full stack development across everything.
I am not the engineer, obviously, but Psych has done that for many years.
And we have a really, really incredible lead engineer on this, who many of you will know,
Wok.
He's just so amazing.
So it's just, it's in our wheelhouse
we were able to do it we did it and um and it's awesome it's amazing it's the products that are
being developed underneath it right now are really mind-blowing so i'm very excited to show you guys
that but um yeah it's it's been cool so i think for those who haven't heard of Coldlink, right,
could you kind of guide us like step by step in a kind of concise way? Like, hey,
I go into Coldlink, I let's say have my wallet, askar.eth, and I want to connect and link my
Twitter to it, right, on chain. Or how does that work? If you just explain to maybe in three or
four steps steps five steps
yeah so it is the simplest solution which is really great so you would go to coldlink.xyz
you're then prompted to input the address that you want to coldlink from create coldlink too
so you would just put in your your address there it will prompt you to where you want to point it
put the input the address there then it comes up up, it gives you a serialized tracer amount
that you need to send to the cold link address.
So that serialized tracer amount is a microtransaction
that when it comes from the wallet that has requested the cold link,
creates a cold link that cannot be replicated.
It can't be created by anyone else um so it really and it really can only be made by you um which is is
where the security comes in like no one else can create links from your wallet but you can link out
to anything that you want um which is really awesome so the way that that works is similar to in traditional financial institutions,
the way that you would prove ownership over a bank account, for example.
If you're signing up for something like PayPal,
you would send a microtransaction from that account to prove ownership.
It works in a similar way, but like with block traces and all of that.
in a similar way but like with block traces and and all of that um when we talk about centralization
there is a level of centralization to this that's necessary to keep it air gaps
um and the solution is a lot simpler than than other solutions so a lot of people would look at
it and be like well that's obvious why didn't it exist before you know why why wouldn't people be doing that before
I don't know the answer to that one honestly um it is really easy it's really safe it's really cheap
um it costs a dollar or less we're creating a system basically like an affiliate system now
where um the majority of the links created like all of that um profit from those serialized
amounts goes back to the creator of them so it's it's just a really cool different way of doing
things where if like you said asuka when people have different levels of uh what they feel
comfortable with in terms of where they're signing permissions where they're interacting
with smart contracts where they're blind signing, and what they're able to do.
This is just providing a different solution.
It's the most secure.
It's the cheapest.
It's the easiest.
And it's the most agnostic.
It really is capable of linking anything to anything.
So yeah, it's very cool.
I think the beautiful thing about it is that two three years
ago if you introduced cold link i would have been anti-cold link truthfully because i was so under
the guise that everything had to be decentralized right everything had to be decentralized but now
you guys have provided quite literally a fantastic alternative to the space such that if you want to
sign and you want to keep everything
on chain and decentralized, then sign. But if you're already one of those individuals who are
hesitant to sign and you find yourself just not partaking, then until someone figures out a,
you know, as safe as cold link solution for decentralization, someone needs to create the centralized solution
for making sure you can verify your accounts across different chains, across different assets.
And you're right. I don't know why someone hasn't thought of it. It's only been a few years as well.
And I'm glad you guys are on top of it. But it's refreshing to now see that individuals have
decentralized and centralized options. And know people can see be like well
it is centralized and i don't want to deal with centralized stuff it is safe right at the end of
the day the worst thing that can happen is that on your database you guys mismanage something where
you're saying well this address is not connected to that but nothing happens to your underlying
assets nothing ever will so that's the point that yeah that's the point. Yeah, that's the point. And the level of centralization that I think, you know, that I am very comfortable with is because you're the only data that you're providing is you're linking something to something else.
KYC and you're able to create a link in an ephemeral way so for example other delegation
solutions you have to go in and remove the permissions and undelegate so to speak with this
you can create a link for say a day if you want to say Drew was like Betty can I have access to
you dead fellas because I want to go play this game? I would be like, sure, I'll just cold link my wallet to you.
I'm not giving him my assets.
I'm basically just linking the ownership of it
so that that can be acknowledged within whatever setting
he wants to play in.
And as soon as the cold link kind of time expires, it's gone.
So, yeah, anyway.
Sorry, Drew, you've got your hand up.
Yeah, no, I've read Coldlink.
I haven't actually gotten a chance to play around,
I'm so busy.
But I guess to put it in perspective,
what are three use cases that,
whether you're Web 3 or Web 2,
we could do today that you think would be like the most impactful for a lot of people?
Just like to provide color as like reference.
Definitely. So there's some, the really big ones at the moment are cross-chain claims.
So mass cross-chain claims are something that we've seen time and time and again with NFT communities that are on a certain chain releasing a meme coin or a token on a different chain.
The people in that community are either expected to delegate their wallets to be able to claim or connect their wallets to be able to claim, which is a process, as we've seen time and time and again, that does push people past that level of risk versus reward that is a comfortable place to be,
especially when your assets are worth a lot of money or you've had them for a long time or you've
been using them for your identity. Coldlink allows you to create essentially a delegation link
without any risk at all. So you're really not giving any permissions to the wallet that holds
the asset that you want to keep safe at all. No blind signing, no nothing. So it allows you to safely interact with,
you know, very casual releases like meme coin drops that you're eligible for or perks and
rewards that you're eligible for on any other chain without risking your NFTs or anything like that. So that's one use case.
Another one is things like allow listing is another one.
So we've got an allow listing tool that basically means if you're not a developer
and you know nothing about anything to do with this,
you can automatically allow lists by having people cold link. Another one is in Roblox,
you can automatically allow lists by having people cold link.
for example, we're creating a horror Roblox game that's nearly ready, by the way, and very,
very exciting. I'm sure some of you have seen me speaking about that. But
we needed a way to allow us to reward Deadfellas holders in Roblox now how do you do that roblox does not facilitate web3
technology it's it's not integrated um what do you do so we basically with cold link you can
cold link your wallet address to your roblox username which allows us on the roblox side to
identify our holders we can identify holders of any other project, their activity, whatever,
and we can reward them based on that in-game or on-chain. And that's an incredible thing,
you know, that completely allows like Web3 developers to build in Web2 platforms without
the Web2 platforms having to integrate any new tech, new processes anything like that we've got the
ability to do it for um anything so ios is being um announced soon which is a similar thing um
it's uh it's crazy so that's something that again we needed so put into practice um
will sort of break a lot of barriers for people um another one is
just as simple as events like you know you're registering registering for events and we're
still for an industry that's so um hell-bent on decentralization and pushing the tech and
whatever we really haven't come very far in terms of like registering for events, improving ownership of things.
TokenProof did a really, really good job.
But it's still, you know, we're still connecting wallets and delegating wallets. Whereas now you can do something as simple as cold linking to a ticket master ticket
number, you know, issued from that platform or a luma rsvp invoice number or something like
that and it allows you to bypass really everything prove undeniably you own something or you have
completed some sort of on-chain task to access that event with absolutely no risk no actual
live connection no permissions nothing so it just gives us all like the the ability to participate
in anything and it gives develop on the developer side and they're like community you know management
side you can kind of dream up really fun ways to activate communities now with absolutely no risk
and on the community side you can participate in fun things without feeling worried about losing
everything so so i have a quick
question um the way i understand it is that you're basically an oracle for tracking this very specific
transactions on chain right like you're saying send to this address send a very specific amount
we'll monitor that when we verify that specific amount sent to that address during this timeframe,
we basically cold link those two addresses or two assets, right?
Across maybe web two, web three platforms.
In a way, even though your database is centralized, in a way people could replicate that themselves,
right?
And you can have multiple oracles that are verifying those cold links and that could
slowly over time decentralize
that database or am I misunderstanding? Yeah you can do that and there's you know the way that you
the way that you centralize the the utilization of cold link is also up to the brand so you can
use the public API and do you know whatever, whatever. Or say, for example, you wanted a private bucket that's like just for you guys that nobody else can pull any data or API scraping from or anything like that.
You can just have it private.
You can have private keys so that only you can see that data as the brand or the community manager or, you know,
say you're an influencer that has like a big Telegram community and you want everything completely locked down.
Or say you're a private blockchain like we see from, you know,
the Aura blockchain that LVMH uses, for example, that's private.
They can have their own private thing which is centralized to them
um but not but not to us so yeah it will it will develop over time and it will change over time
which is exciting um but we're we're just in the very early stages right now and um i'm excited to
see where it goes that's great and i think i mean i can see it's already being implemented on fair
side right so
one of the examples you have to even answer drew's question is that when you're discussing it
is you can manage 10 memberships 10 walls under one membership so if you buy our coverage
um you pay that 1.95 you pay 195 for ten thousand dollars of coverage but you have ten thousand
dollars of assets spread out against your solana wallet, your Bitcoin, your Ordinals, your EFM wallets, and even some cold storage.
You can add your wallets on our platform, on our DApp as well.
But to your point, if you have seven walls, do you really want to sign with every one?
Maybe you don't.
So maybe after this call, we should probably talk about implementing ColdLink and see if that gives people kind of a safer advantage there.
Because, again, our solution as well, FairSide, isn't some sort of decentralized, democratized alternative to insurance yet.
And you need sometimes centralized solutions in the short term or in the short term in order to at least facilitate it.
So now, I mean, I'm glad that we had this call
because now I'm trying to think about different ways
to implement it on the first side.
I mean, there's so many different ways.
And I think, you know, when we talk about centralization of data
and the data that we are producing through people creating Coldlink,
Coldlinks from, you know, what they own and
their activity and everything, that information is worth so much fucking money, right? So like,
if we were in that sort of mindset, we'd be like, right, so we'll kind of farm all of that data,
and we'll sell it, which is what a lot of other companies will end up doing or will be doing
already you know there are a lot of other centralized companies that are doing
a similar sort of thing where that is the end goal because that is going to be worth
so much money what are these people doing on chain what do they own what is their behavior
based on what they own like all of that sort of thing whereas with cold link the user of
cold link is in charge of their data essentially you're deciding how long the link is in existence
for we're not selling that data when you know whatever if you're a company that's using cold
link for your community you can decide what you do and your community can decide whether or not
to engage in that that's fine so that is a bit of decentralization there but like yeah we're not we're not doing it with the intention of like
farming data or forcing kyc there is no kyc it is completely um safe and private in that in that way
which is nice yeah that's great i mean drew you have hand up. I don't know if it's from the last time. Do you have something you wanted to ask?
conversation is like the L2 meta is here. I mean, there's like
67 different chains and everyone's doing different chains
on here and they're trying to bring community A over to
community B, but they're launching on community C. And
so it's obviously not only just a lot of inherent risk as is
right now, but more so especially when you're introducing
cross chain verification. And in turn with that, especially if
it's something like we or Monad where I'm not familiar with that and introduces a
whole gambit of stuff so you know I think using stuff like cold link having
fair side as as an backup you know for insurance in the event that that that
does have something and then Wallace segregation where you don't decide
everything in one wallet and you're going and claiming and minton and you know doing all this stuff or there's just inherent risk with it so it's uh
yes it's it's interesting yeah i think sorry i was just going to add about the the l2 thing and
like the the fracturing of our engagement across all of these different layers and chains and
and whatnot cold link essentially brings it back to like the source of truth being
the L1, right? Like that's the integrity of it, which is really cool. So while it does facilitate
like cross chain, cross layer, like it really does rely on the L1 as the source of truth,
which is nice. And it allows people to do whatever the hell they want,
you know, and go wherever they want. It allows people to as well, like, use that to their
advantage. For example, like, a Ronin-based game could be like, okay, we're going to do an
invitational where we want, like, the top 10% of streamers on Abstract to play against the top 10% of streamers on abstract to play against the top 10% of streamers on AVAX
on our Ronin game we're going to reward you that's the sort of thing that could be done which is
really fun but it makes that like massive proliferation of all the different chains
that we've got going on not really a big deal anymore which is cool because i think that's it's become quite fatiguing hasn't it like all the all the new things um whereas now
it's just like it doesn't really matter so what are the problems that you're facing now i guess
when you guys are pushing out cold link i'm assuming you do get um some pushback from people
you might be facing some hurdles um it's been a what a few months
now since you guys have been public about it uh it seems like as well the it's the biggest
form factor for is b2b because you need to integrate in each of these products you need
to integrate with each of these companies because otherwise these cold links that people are doing
with their wads can't be registered anywhere, right? It can't be interpreted by the platforms that they're using.
So what are the biggest hurdles that you guys are facing
as you've been pushing out of the past few months,
especially because it is such a twist on what most of the people
have understood signing and identity and verification to be?
Yeah, so there's two hurdles.
And it's only been around,
um, nine weeks or so, which is kind of crazy, like to, to look at and all the things that
we've done in that time. Oh my God. The, um, the hurdles are multiple though. One of them is
the adoption of Coldlink really relies on a change of behavior for people, which is a social thing and difficult to get people to kind of adopt new behavior.
To adopt new behavior in this industry, it almost needs to be incentivized, which is what you see, you know, time and time again.
It doesn't matter what's good for someone.
It doesn't matter what's good for someone.
And we go back to that talk about like, you know, blindly trusting links that are posted
in order to maybe make a 10x.
Like the risk versus reward thing comes into play there.
So it's like, am I going to change my behavior?
Am I going to change my habits?
Why would I do that?
Even if it's better for them, they might not necessarily do that just because it is,
it's already a habit. So it's like introducing reasons for them to do that even if it's better for them they might not necessarily do that just because it is it's already a habit so it's like introducing reasons for them to do that um and that is
something that is chipping away over time like you cannot change people's behavior or habit
overnight um it is going to take time and it is like a snowball it's not something where you
release a collection and it sells out in 10 minutes.
And, you know, it's not like that releasing a tag product.
Like it's a slow grind, which suits us just fine, you know, because it's something that we created for ourselves to implement in our own community to solve our own problems.
problems. So implementing it across the industry is something that we're doing, but it's something
that we know will take time because it is different to solutions that people are used to.
That's just how it is. The other solution is honestly kind of a depressing one and something
that has saddened me and kind of pulled the wool off my eyes a little bit to the reality of what's going
on in this industry and that is that none of the teams that want to implement it most of them don't
have the resources to be able to do it themselves which sucks there is next to no money in this
space a lot of the teams that you know and love are operators, like they're, I guess, technical operators. So they're
able to do a lot of the things themselves, but they are stretched beyond belief. So
it's sort of, it's sort of us like realizing that, acknowledging that and being like, okay,
so where can we make it as easy as possible, as quick as possible, as affordable as possible?
Where can we reduce, you know, our needs to be able to allow these teams to adopt it without the need for resources or, you know, whatever?
Because the point isn't for us to make millions of dollars from Coldlink.
because the point isn't for us to make millions of dollars from cold link.
The point is to make things safer so that we can all build,
products that people actually feel comfortable using rather than just like
flocking to token releases.
Like the point is we want products that,
you know,
mean something right.
That people can actually use.
and teams can't do that if their communities are completely disenfranchised because they're
always losing money and this, that and the other. So yeah, that's been kind of depressing to realize,
honestly, that people just don't have any resources. That's just how it is. It's reality,
unfortunately, at the moment. Yeah, that makes sense. But I mean, mean yeah this space is growing and each startup has been stressed
and stretched beyond belief and just you know i know it's only it's been a bit since we've been
out of the bear market but those bear markets are are crazy they do drain you a lot it's brutal
and i don't i don't want to be depressing like i just want to put a caveat here i'm not being like
i'm not trying to tell everyone, like, guess what?
No one's got any money and everything's kind of on a knife edge.
That's not what I mean.
What I mean is that people are doing what they can and they're producing really great
results based on, you know, the market conditions that we've had to survive and all of that.
And so I'm really happy about that.
But yeah, it's that reality has been kind of like a little bit shocking.
Yeah, but sometimes from great suffering comes great growth.
And this is what we're going to see in this space is that during these arduous times,
it forces people to think about how to allocate their dollars and how to spend their time wisely.
And sometimes having too much money in industry means too many people
doing too many lofty things. So maybe it's for the good and for the better. And I think we've
been through many of those bear markets in the space. And every single time we've kind of grown
higher, not just price wise, obviously, but in terms of the infrastructure and the products that
we're building, you know, less than six months ago, both our products were not live.
And every single day we're seeing new products come out.
Sometimes low ROI, sometimes high ROI, right?
But the fact that there is so much volume on ideas and projects coming out,
in my opinion, is optimistic regardless of how much funding they have.
But it's good to know that from your side that,
because you're really primarily working B2B
to get this integrated,
that some projects are struggling.
So maybe for those who aren't working in the space,
but just kind of consumers,
something to keep in mind
when a project isn't pushing out as fast
as you may be expecting.
I think as well, we have this habit
and it's hard to shake, but when we're
in a space that's kind of as small as this is, and the brands that are in this space
that we know and love and recognize are quite small in number, you know, and compared to
like the rest of the world.
Um, we do tend to compare them on equal footing.
And I think that's really unfair
because there's a lot of teams in this space
that are truly, really grassroots,
did not raise like, you know, $80 million,
us included, like we did not raise $80 million.
And all of the things that we released
did not line up in terms of, you know,
return in the same way that many of the other mints did.
Like we made way less than anyone would assume on the first mint.
And then obviously Dead Friends was free, which regardless of whether it's free or not,
people will call a grift, you know, like it's kind of funny how that happens.
But it's very important to be discerning in terms of like comparing brands and
what they're doing um and acknowledging that because there's some teams that are in this space
that have created such incredible things um you know even in comparison to the brands that have
raised 80 90 million dollars you, multiple hundreds of millions.
And I think that is absolutely amazing.
I have a list of those teams in my head that I just completely admire
and adore because I'm blown away that they're even still doing things
that they do, you know, and they're the ones to watch.
They're the ones that will win.
I think a lot of other brands um
do tend to coast a little because i think if you were to give the the resources that they had to
other teams it would be like wild to see what would happen but you know that's not that's not
reality but anyway it's still kind of cool yeah i think i mean i i don't know i'm still in the
mindset that if you if you give sometimes teams with less have to figure out how to be more innovative with teams with more.
And I think so too.
Yeah.
And I think sometimes that's what breeds the best ideas.
And that's why we always see in capitalism, the startups always overtake the giants because the giants get too complacent and they don't know how to allocate the money correctly.
And they all just sit there thinking they're the best.
And then it's the small dogs that come up with just a little bit amount of money that upend everything that exists
um but on that note let's we're basically at the hour now um so let's wrap up a little bit i mean
i really appreciate you coming out betty i know you're really busy i know it's early out there
um for those again i kind of remind i want to put a reminder out there this is a rec report where
we're helping you trying to understand ways to stay safe.
And one of those ways is avoiding DMs and taking them with a grain of salt.
Not avoiding them completely, but taking them with a grain of salt.
And I know a lot of you, actually most of us, aren't at Betty's kind of popularity.
So in your head, you might be thinking, hey, you know, this New York Post, they're not going to DM me.
So I don't really care about these dms
that are hitting me up but personally i've actually received a lot of those dms as a smaller
person in the space i'm nowhere as big as betty and drew and sometimes they come in different
forms such as someone trying to do a trade with you and maybe right now and nowadays it's not as
um you know it's not as gullible to fall for those, but sometimes they will talk in your dialect.
They will give you a very reasonable price for that slightly special rare NFT that you have.
And then they go back and forth with you for days, trying to find a good price with you.
And you're like, well, a scammer would just say yes to any price I would say, but they'll go back and forth.
And these are reported, and I am one of them.
I almost got drained from this exact situation, which is why I'm talking about it, ways in that
people can DM you and trick you. And there's other ways where we had somebody else in a call
on another record report, Dave OG, where he had somebody DM him that posed as the podcast host
of his friend's podcast.
As niche as they could get.
It's not from New York Post.
It's not from one of those famous accounts.
It's from his friend's podcast that she said she was announcing.
It only has a few hundred followers.
And then they posed as that podcast.
So in his head, the first real red flag is it don't trust his account.
In his head, he says, why the hell would anyone message me
um as posing as a small little podcast right so there are many ways for people to try to reach
out to you that you don't have to be a big name and this is why we wanted to have betty on here
to shed light on that idea um and before i continue betty you raised your hand out maybe
you want to double click on that yeah i just wanted say, because even if you are a smaller account, like if you are friends
with anyone in, in, you know, this space, which most of us have friends in this space or people
that we talk to day to day, um, you're at risk, you're at risk. Like Ed Balloon, one of my friends
and someone that most of you will know, um, he got his account hacked recently on Twitter. And what was concerning
about that was, you know, we fixed it and everything. But what was concerning about that
was the hacker was replicating his tone of voice and the way that he spoke to his friends and was
DMing people that he's friends with on Twitter, asking them for advice and help with something,
which when you're looking at that, that's a message coming from a friend that you speak to in the language and tone
and cadence of how they would typically speak to you, asking you for a favor. That's another example
of please never blind trust a DM, even if it's from someone that you speak to day to day,
Even if it's from someone that you speak to day to day, always double check because I was immediately sus on it.
And I actually got messaged from someone in the community messaged me and was like, hey, I think Ed's hacked.
Can you let him know?
So I was able to call him and let him know.
But it was really hectic.
And, you know, a couple of people did follow through with what the hacker was asking for which is um very distressing obviously but again it's just the tiniest thing
can be um human error and and then all of a sudden you lose everything if you haven't taken proper
precautions so use the cold wallet air gap everything that you have and never trust a
message basically it's sad that we have to say that basically it's sad that we have to say that and
it's sad that we have to have that mentality in this phase but it truly is getting more and more
difficult um the reality is that now with ai you can send six seven eight different messages from
an account public you know public messages i can go look at betty's tweets and i can put them in
chat gpt and any other model tuned for this and say, give me another
tweet that speaks like her. And all of a sudden, that's just as easy as pie. And it's been happening
with voice. So another guy that was in our space, one other recto poor, said that the YouTuber you're
talking to on Zoom had the same voice as the YouTuber. Two, three years ago, that wasn't
possible. Now it is. So it's sad that we
have to live in a space to be so cautious and we can't just blindly trust people like they maybe
did a few decades ago. But we're in this space and this is what the reality is. And this is why
we're having spaces like this is why we're bringing on people like Betty, especially people
like Betty who are building in this space of security. So again, gentle reminder, don't trust every DM.
Raise your eyebrow if something seems a little too good to be true.
Use security tools like Revoke.cash, like WalletGuard, like CareBris.
Use them to be proactive so you don't get caught.
And if you do get caught, this is why we're here, fair size.
Make sure you sign up for coverage.
It's 2% of the amount that you want to cover. ten thousand dollars of assets that's 54 cents a day so that's
54 cents a day for just coverage to recover 90 of your value if you do get drained no other platform
like us exists i'm a staunch defender and i looked into them for five to six months before i ever
joined and i genuinely would say look into them and also take some time and go to coding.xyz and just place your wallet and link it to something
else it's really simple actually i actually did it while i was doing this space as well because
i wanted to try it out the beautiful thing is though you have to use it on a platform that does
use the api and i feel like that's where the full magic happens. So Betty, anything else that you
wanted to add before we head out? Not really. I just, I think what, what Fairside is doing is
really great. Um, obviously I appreciate you very much, um, for being just like an OG awesome hard
member that's still here building cool shit and doing cool things. Um, thank you to everyone
for listening. And I'm definitely going to dig into fairside a bit more
because i think that it's really positive and obviously so many people should be using it um
in terms of cold link just watch out for new releases and products and tools that make it
easier to use and integrate into your communities and you know see day-to-day activities on web three and web two. We've got the ghost machine mint coming up Friday the 13th,
which is next week.
If anyone is in the dead fellas community listening to this,
that is free for you.
Everyone else, it's a dollar.
The art's gorgeous.
And apart from that,
just watch out for some fun gaming releases coming up soon from dead
fellas and, and some surprises. Also, we've got some fun surprises coming, up soon from Deadfellas and some surprises also.
We've got some fun surprises coming, which is nice.
That's exciting.
Well, Betty, it was a pleasure.
I'm glad that we were able to do a space together
after a few years of knowing each other.
Thank you again for everything you're doing for Deadfellas
and for Coldlink.
I'm glad that you guys are one of the few projects
that did survive this space.
You and Psych really deserve it.
And the rest of the team as well.
Walk is great as well.
Everyone that's a part of that fellow.
So thanks again.
Check out Coldlink.
Check out Fairside.
This is a shameless plug because I think you need it
because I need it.
Everyone needs it.
And if you've been in this space the whole time,
make sure you like and retweet the tweet
so that I don't miss you and having you as part of the raffle.
Thanks again and have a nice day.
Ciao guys. Það er hann. Það er hann.
Það er hann.
Það er hann.
Það er hann. Thank you.
Host
Fairside
from
FairSide Network
