Good afternoon, everyone.
Sorry, I was just, I just let the music play for a minute because I think as soon as you
unmute the first mic, the ambient music stops.
I figured I'd let it play for a second.
Trying to give you guys the mic here.
Do you want to put somebody as co-host and they could kind of help with all that?
It always seems to give issues.
No, no, no, it works now.
I guess for some reason in the beginning of the spaces, it never lets me add co-hosts, but
I think perhaps the co-hosts have to join the room first and then I can give them the co-host
It's like, yeah, I got it now.
Good afternoon, everyone.
I gave you guys the mic, so you just need to accept the request.
How's everybody doing this afternoon?
Just watching some videos and earning tokens.
So tell us, have you, you've gotten yourself set up with Edge?
Have you, are you really earning already?
I haven't earned anything yet, but I have only been on it for like the last 10 minutes.
I'm just saying there's a cheeky little poker match going on.
But it's literally as simple as you connect your wallet and it's on Matic.
So then you change over to the Matic network and, yeah, that's how you log in.
Thank you so much for hosting, guys.
I'm glad that people are starting to get some Edge activity tokens.
Admittedly, I haven't played around yet, but I'm excited, especially knowing that you guys
are a wallet partner and we can connect with Brave Wallet.
It was really, really nice of Nikki to set that up.
We love Nikki around here.
She usually turns into these things.
She said that she's running late and she's going to try and join.
And we should have the official Brave or Bat account joining soon.
And usually we pick up with the viewership as we go on.
But I guess we can get started if everyone's here.
And we're recording anyway.
So anyone who misses the beginning can just go back and listen later.
We're really excited to have you guys for the audience here.
This is in the Batcave with Edge, Watch2Earn, another Bat community Twitter spaces.
Edge is a Web3 streaming platform that is revolutionizing video streaming with user incentives
Really excited to dive into that.
For anyone visiting from outside of the Bat community today or listening from outside of
We are the Basic Attention Token community.
Basic Attention Token or Bat is an Ethereum-based utility and rewards token in a blockchain-based
privacy-respecting advertising platform piloted by Brave.
You can think of that as a unit of account between users, publishers, and advertisers who
Brave considers to be the three main participants of the web.
If you don't know, Brave is a fast and secure web browser that blocks creepy third-party
ads, including ads on YouTube and trackers, by default.
Instead, it enables users to earn tokens, Bat, by choosing to see ads that respect their privacy.
You can use Bat for all number of things since it's a crypto token.
It can support your favorite content creators or digital publishers or even causes through tips
or automatic monthly donations via a Patreon-style contribution system that's built natively
You can also use Bat to purchase items in several blockchain-based games, transact in crypto,
And in addition to all of that, if that wasn't cool enough, the Brave browser also ships with
a private search engine called Brave Search, which uses its very own index.
And the Brave Wallet, a user-friendly native multi-chain crypto wallet that doesn't require
a browser extension because it's native, like other hot wallets.
You know, think MetaMask, think Phantom.
And in addition, the wallet comes preloaded with support for multiple crypto networks and
currently offers DApp support for Ethereum and EVM-compatible ecosystems.
And as of recently, Solana.
So, that's the Brave overview.
And now I'll go around and introduce everybody in the room.
I'll just introduce myself quickly.
I'm speaking from the Bat Community account today.
And I'll be facilitating the spaces with my team, who I'll introduce in a sec.
I am Director of Community and Partnerships at Bat and Brave.
I've been working for the project since early 2018.
I came in through the community.
And yeah, now I'm at the head of, you know, anything community and partnership related,
you know, project collaborations, Brave Wallet integrations, AMAs, social events, all that
You can find me on Twitter at B-A-T underscore Jenny, J-E-N-N-I-E after the spaces.
And then from the community team, we also have Drew, Baturn, Guillaume, and Paola in the
So we're going to go around and introduce everyone, and then we'll introduce the guests,
and then we'll dive into the discussion.
All right, Drew, want to kick us off?
I'm Drew, and I am usually found on Twitter or in the Bat Brigade Discord server, which is
Bat Brigade, or Discord.gg slash Bat Brigade.
So feel free to join us there, as well as on Twitter's Bat underscore Brigade is the handle
And then, yeah, really looking forward to this space.
It's an interesting concept of the Watch the Earn deal.
So I'm looking forward to talking to you guys and learning more about it.
There are a lot of parallels with the Basic Attention Token platform as well.
So excited to dive into all that.
I started off making memes, and now I'm in charge of the Bat Ambassador program, where
we're trying to spread the word of Bat across cultures and communities.
The intro becomes more eloquent each time you say it.
I specialize in illustration and design for Brave and Attached Token.
And I create visually stimulating pieces to support and engage with the community.
It's a pleasure having you here.
I hope that you're having a lovely day and end of the week so far.
I do community management for Bat Costa Rica here on Twitter, partnerships, and anything
Spanish slash Latin related.
So feel free to reach out.
And then, of course, we have our lovely guest, Joe Ward, the CEO of Edge, and Hamusa as well,
So, yeah, maybe, Joe, you can kick us off.
Tell us a little bit about yourself, your background, how you came to, you know, be the CEO of Edge.
And then, Hamusa, you can do the same and jump in and give us a little bit of background
on what you currently do for Edge.
Yeah, thank you very much.
And, yeah, I mean, it's really fantastic to be here.
It's been an interesting and lengthy journey, but it's now starting to really come to a head.
I think we've already got that spark going.
I'm originally from Australia, and then I moved to Silicon Valley in 2009 into the San Francisco Bay Area,
where I eventually ended up meeting Charles, our CTO, who's also on the line.
But I promised him that he's not going to be speaking because he's in the process of moving house up in Washington State.
So I told him, do not speak on this.
You just focus on moving.
But he probably will say something anyway.
But anyway, so look, I'm a former network engineer, serial entrepreneur.
I ended up working on a deal to buy distributed networking IP from Boeing back in 2015, which did decentralized streaming.
And as a result of that, you know, I started looking at this architecture and said, you know, the decentralized, you know, networking, you know, strategies is a real alternative to, you know, one-to-many server-based stuff.
And so we started building some, you know, some edge streaming technology in 2019.
And then 2020, we started, you know, getting more advanced.
2021, we said, look, you know, our system just fits hand in glove with the decentralized nature of Web3.
And, you know, we've built this Web3 network.
And, you know, this play-to-earn space seems to be like 80% there.
But if we did watch-to-earn and we just focused on that, you know, configuring our network to be the best in watch-to-earn, we can run way faster because we could use our own sort of capability.
We raised some money from some crypto VCs like JellyC and Bullpercs.
And Polygon put some money in too, which was nice.
And, yeah, so then we just focused like crazy on watch-to-earn and realized that we're onto something.
And then we started working with a great guy called Sam Bergstrom, who started, you know, working on the IP strategy and sort of taking advantage of our first mover position.
And then Nam Gang, you know, from our Edge community and from the Bat community in Vietnam, it really got hold of us and started working with us and started, you know, cross-pollinating from the Edge community to the Brave community.
And, yeah, and so we ended up here.
We're really excited about it.
I think watch-to-earn combined with the Brave experience has the potential to lead the crypto space out of this bear market because I think it's such – it's a real-world experience where no crypto expertise is required.
And so I'm really excited to, you know, share the journey with you guys and hopefully make 1 plus 1 equals 3.
Thank you so much for that overview.
And it sounds like quite the journey.
Best of luck with your move, if you can hear us.
And also, hats off to you, Nam Jiang, for the hookup.
Am I pronouncing your name correctly?
My name is actually Hamza, but I like to call it Hamusa.
I actually met Edge Video Project about a year ago with a draw, $50 worth of draw.
And since then, we are just friends and trying to help the project as much as I can.
I live in Turkey, by the way.
Thank you so much, Hamza.
And I guess you're okay with the pronunciation, Hamusa.
It does sound Japanese, right?
Or maybe it is a Japanese name.
So this is all great so far.
Can you, maybe Joe, you already kind of did, but maybe kick us off by giving a high-level
overview of Edge's Web3 streaming platform.
What are all the moving parts?
How do they fit together?
And, you know, more importantly, how is what Edge is providing different from what popular
streaming platforms that exist today are offering?
I mean, you know, apart from the obvious things, like the earning component.
But, yeah, what are some other ways that it's different?
So, I mean, the grassroots of it, this is the Web3 video network.
So, where we're able to do, you know, decentralize networking and streaming using our platform.
And as a part of that capability, we have substantial innovations around the back-end connecting
to our token, and then that back-end connecting to a front-end, which is a video player, and
then looking at the video player and seeing what's going on.
And a little bit inspired by the Brave Attention token in some ways, in terms of the name.
But really, it was Charles, you know, who really liked the name, sort of the Edge Activity
And because it was all, we were just seeing a lot of activity on the video players.
The video players are installed in web browsers, and they're installed in connected TV apps,
like the Amazon Fire TV, Apple TV, Roku, et cetera.
And yeah, so we started looking at all this saying, hang on a second, we could really wrap
this video experience with a real-time streaming experience that would be mirrored by a decentralized
Web3 capability, where we would look at the activity of the end device and reward the viewer.
In real-time, based on the types of activity.
So like right now, we have a token holder site called Earnify.tv, or you can go to
PokerKnight.com or WatchToEarn.com, and they all do the same thing on the web.
So what we do is that when the customer is the end user, I should say, the end user is watching,
if they turn the sound on, we start paying them at a higher rate than when the sound is
And if the video is being watched in the foreground, we pay way more than if it's being watched
in the background or really not watched at all.
And so our goal, right, Jenny, is for our tech to live inside video platforms.
And so we don't become the brand that the consumers see, like Freebie TV that we just put live.
So we're not known to the viewers there really at all.
The Edge activity token is known to them, but they just turn the TV on and they get issued
an upgrade on their TV app through the Amazon store, you know, just says auto upgrade.
And the next minute, they're seeing this real-time ticker that comes up a little bit like CNBC.
And money just starts coming in in the form of tokens.
And our job really is to provide the tech to be able to integrate your video platform,
no matter what it is, if it's on the web or connected TV, and get it into an experience
where the users want to stay on.
And we had to really iterate and invest and reinvest in this so that it became zero friction.
You know, like the Brave browser does, it just works.
You know, and if I turn on the smart TV, and if anyone's got Amazon Fire TV,
download Freebie TV and try it out.
That's freebie, F-R-E-B-I-E dot TV, or search for it in the app store.
And so our goal really is just to become the powerhouse token and the tech that lives behind
these video platforms to deliver a rewarding experience.
And so far, the numbers are unbelievable.
And we have the opposite problem.
And I've never seen this before in my 30 years in tech.
But we have the opposite problem that video platforms do, right?
So video platforms have this problem where, when they get the viewers on, whether it's
advertising driven or subscription, and they want the viewers to keep watching, but they
turn off the channel and they go and watch another platform, another app.
But we have the opposite problem where people just want to leave it on.
And they'd rather have an earning experience, and they want to keep watching it, even when
they're, you know, off making dinner.
They want to leave it on so that they can keep earning.
So our problem is making sure that people are watching in that sense, too.
So it's become an incredible experience.
I mean, I'm looking at the earnify.tv right now.
There's 1,262 people watching.
And I can tell you, there's some pretty decent names out there that would struggle just to
keep that many people watching, you know, around the clock.
So that's my first, you know, first take on where we are now.
And, you know, I'd love to share more about some of the really exciting stuff that we've
got coming going forward.
This is all super interesting, and there's a lot to unpack.
So just to summarize, you have your own token, the EAT, the edge activity token, right?
And you have ways to measure real engagement for people streaming or watching viewers, you
know, and you have various ways of doing this by, you know, determining whether the stream
is in the foreground or in the background, whether the sound is on or off, etc.
And then you said that you kind of have the problem of like, you know, people want to
continue watching because they want to keep earning.
Do you rate limit, let's say, you know, the amount of tokens people can earn like per
show or per view or per day or per week?
Like, how do you sort of control that?
Yeah, well, I mean, it all comes back to our wallet management technology.
So we have a wallet management system, which is actually just available to anyone, to the
public, that they can go and set one up themselves.
If you want to set up your own kind of streaming system.
And then what happens is, is that there's tokenomics built into each channel.
So you could have like, say, for example, if you're Pluto TV and you just wanted to have
one wallet that serviced all the channels.
But then like in the case of earnify.tv, we have 10 wallets.
And then so what happens is, is that we, we will do like a live wallet drop.
Um, and we might say, okay, look, um, we've just put a hundred thousand tokens into the
poker night channel, go get them.
Uh, and so based on your level of activity, like I explained before, uh, that will, that
really, um, determines how much of those tokens you're going to get as a viewer.
Um, and so 75% of those get, get paid out to the viewers, um, uh, and, and all of the
75%, um, so whatever, if there's going to be a hundred tokens go out, say today, 75 of
those will go to the viewers, pro rata to what they've done, uh, how long they've watched
The other 25% gets split between the referrals pool and the staking pool.
So that's where we've been refining our tokenomic strategy to, to, to reward continuous engagement
through an automatic, um, through an automatic, uh, staking system that just works.
You don't have to lock your tokens.
You don't have to do anything.
If you sell, then it stops staking.
Um, so you can determine as a TV video publisher, how much, how many, how many eat tokens you
want to put in, in the wallet, um, of each channel.
And then overall, the overall rule is that 50% of the token, uh, price, uh, sort of the
token amount in that channel, um, will get drawn down over 30 days.
And then, so it leaves 50% of the balance to the next month.
And then the next month, another 50%, um, goes in.
So it can, it can theoretically never run out.
Um, so it's a, it's an easy way for the TV publishers to manage.
Um, but then their goal is to, is to really get like a, a, a rate per hour, uh, going out.
So, you know, that they can, um, they can say, okay, if you're on the connected TV device,
well, that's a different wallet than the one that's on the web.
And that, that, that, uh, wallet might have a, a higher number of tokens put in it, you
know, and they can top them up whenever they like.
So there's, there's an unlimited range of, you know, variations in, in a sense, but really
it's, it's extremely easy to manage because you just roll the tokens into those wallets
and then the system will just start, uh, distributing them based on consumption.
Make sure I understood that.
So like if I'm advertising and paying out the e-tokens, then I would fund that.
And then your system automatically, um, disperses that to the people watching the videos or whatever.
So, yeah, but, and so the way to think about it is that you are the, you are the, the brand
that the consumer is seeing.
And then that, that, um, that brand, like say for example, if in the UK, it's skynews.co.uk.
So you'd be skynews and then your stream would already automatically have funding because
of subscriptions or, or advertising.
And so the advertiser, what they see is, let's just say, for example, they're paying, um, $10
Well, they're paying, um, by the number of views, um, of that stream, uh, and the number
And so if the view, the viewer is watching a lot longer, the number of views goes up.
And then also, um, the other question I have came to mind as you're talking, so I'm assuming,
um, you have ways of, of, um, you know, preventing people from taking advantage of the system.
Um, any thought, or, I mean, what can you share on that?
Cause I'm sure, you know, brave has, you know, issues where people try to, you know,
my bat essentially, um, far and bad, I guess in a way, but, um, and I'm sure you guys come
So, I mean, I can't just leave my video on my computer on watching videos while I'm gone,
Oh, you can, but it's, um, it certainly does help the numbers, um, but, uh, it doesn't
So, um, the system can see, yeah, can see, Hey, there's, there's multiple, um, uh, there's
multiple devices or, you know, trying to earn to the same wallet.
And so it'll just, um, split the, split the earnings up between the devices.
So you think you might think you're getting more, but you're really not.
What about like if you had multiple wallets or whatever?
Cause I mean, I know you said you had to kind of tracking the wallets or whatever,
Well, and I'm not trying to give, uh, insight on how to cheat the system.
Well, there's also the, the, the practical side of it too, right?
Which is, well, how many, um, computers, you know, can you have set up running in the
Cause we, we know if a video player is running in the background.
And so the combination of that, the IP addresses and other things means, yeah, you theoretically
could just go and set up multiple, multiple wallets, but it's not really worth your while
to do it, um, because of the resources required to keep all of those browsers in the foreground.
Um, so that they would theoretically be sort of all earning independently, but the earning
rate would fall through the floor.
And so you're really just tying up a lot of resources for getting next to nothing.
So it's, it is, it is a fairly finely tuned machine.
Like we're always getting better at it.
Uh, I think there's always going to be more that we can do.
Um, but, but, but, but then, then what's, what's interesting about the brave relationship
is, is as we find more hooks, you know, and, um, we can start innovating more on the web
Cause we have, um, you know, we have like one particular, um, uh, connected TV company that
wants to start on the web straight away, as opposed to a connected TV, which is, we found
unusual, but it's still as good.
Uh, so yeah, we just, um, we, you know, we want to be able to hook in where we can with
And then when it comes to connected TV, where the real money is at, the, the CPM rates are
really much higher, um, on the, on the TVs, then, um, that's really huge, right?
Because then you've got, you know, each time, you know, a new TV company adds a new app,
they buy a bunch more tokens, which drives the price up.
Um, which means for the, for the edge, um, and the, the back community that have got
our tokens and they've got them from the web, the connected TV guys are driving up the price
Um, and so there's a real interesting network effect that, you know, starts.
It's, it's always nice when the big guys, you know, drive up your, your token prices for
Um, and I guess speaking of the tokens, like, did you say that there's kind of a, is there
a set supply or was it, um, a kind of, uh, uh, ongoing thing, like, uh, unlimited thing
Can you speak to that just briefly?
Uh, don't got to get super in depth on it.
No, no, it's, um, currently it's, um, there's 500 million, sorry, I shouldn't say currently
There's 500 million tokens.
And, uh, we have, we have obviously listed, uh, we've, we've published a schedule, um,
for, you know, so the vesting of the early stage buyers.
Um, and then the, then we just have the, there's a staking program we're finding, um, is, is
staking a very large, uh, chunk of the tokens.
So, um, we're actually, we're finding that we're able to, you know, really, uh, manage
the, the distribution to, you know, for the benefit of the community where we've never,
really can see the need to, uh, to meet more tokens, but we can't anyway.
And, uh, real quick, can you, uh, talk about the staking?
How, how does that work real quick?
So like every day, so there's, um, let's just say that there's a hundred tokens that's
So of those a hundred tokens, 12 and a half of those tokens will go into a staking pool.
And then, uh, when you connect and you watch, uh, the system will start, um, start staking
So it'll start at 0% and it will start working its way up as you watch.
And after about 10 or 15 minutes, you'll see that it's at three, four, 5%, whatever the
Um, and then you'll see your APY starting to go up.
Um, and so as long as you don't sell the tokens, then on the same day, you, you'll be able
to start staking, get to a hundred percent.
I think it's within an hour, within an hour or so, uh, of watching, you'll be staking at
So then you'll start earning your interest.
Uh, if, if our system detects that the, uh, the wallet balance has dropped, um, below what
it was before, uh, before the previous, I can forget what the periods are exactly.
Uh, but let's just say within the last, you know, 24 hours, it looks at that, that balance
and says, hang on a second.
You know, Drew had, um, you know, 5,000 tokens before now he's got two and a half thousand.
Uh, and then it will tell you, okay, your, um, staking has been paused and it will resume
in seven days or eight days, however long it estimates it's going to take for you to get
your wallet balance back up.
I mean, it's, it's, it's, it's great.
Um, in, especially on the TV when you, um, you just push the button on the remote.
I mean, I'm sitting here with the Amazon TV and the, and the Apple TV and I've got the
remote controls here and I just push play and I just, um, um, you know, what's funny was
the, the, the CEO of Freebie TV, I was on the phone to him yesterday and he's got 400,000
tokens, you know, in their wallet, uh, Oh no, 300,000 now.
Cause it's, it's already started earning and the people earning on, on the Freebie TV and
on the Amazon Fire TV are doing well.
And he said, Oh yeah, I've, I've been, uh, been watching a lot.
And I said, what are you watching?
He says, I'm watching Freebie TV.
I said, Oh, that's interesting.
He said, I'm up to 250 tokens.
And so he was really excited.
It's like, Oh, uh, and I said, you've got a huge balance in the company.
He goes, yeah, but I just, I need to earn my own.
And so he's there staking away and people have just never done this stuff before.
You know, I'd never staked until, you know, until I got here.
And so, you know, it's, um, it's, it's, it's, it's a challenge for us to make sure that,
you know, customers can just do it.
Um, and it's, you know, zero friction.
I mean, it's definitely a model that works, right?
Like watch to earn, uh, learn to earn, um, all these two earn models are super effective
because like they just gamify, um, experiences or, or activities that we do anyway.
Um, and it, it gets people competitive with each other, with themselves.
Um, and who doesn't like to like get a little incentive for doing something.
Um, I think that's why we're seeing these models like applied so widely nowadays.
So the benefits of watch to earn for viewers are, are clear, right?
You're, you're earning for, for viewing.
Um, and then for publishers, like you were saying earlier, watch to earn improves streaming
Um, now do you have any like numbers or stats to sort of like quantify that?
Like, um, by how much does it improve streaming engagement for publishers?
And I, I'm also cheating a little bit cause I pulled up on your blog posts where you put
like a nice number so I can, I can share it if you don't have it top of mind, but I just
thought it was, well, I'm going to go make myself some dinner and you can read the blog post.
So, um, yeah, so it's, it's, it's, it's, it's a, it's a big number, um, no matter which way
And so, um, you know, we, um, we, we saw, you know, after on the web, when we first released
poker night, we saw up to 34 times and it just kept going and going.
So we just had to keep dialing it back down.
So we were starting off with a really high base and then we just tried to, you know,
And then we started working with Freebie TV and they were, when I first, um, looked at
the system, they had about two people watching, um, on, on the Amazon Fire TV.
It's the, it's the, the, the, um, the lowest performing product.
So it's not many people have ever used it.
Um, but when we started watching that and it was like, oh, okay.
So that number, like at the moment, I'm looking at it, it's up to 31 people sort of watching.
Um, and, and the time spent viewing is up seven times.
And so, I mean, I don't know if that will continue with all the, the new, um, uh, the,
the new deployments, but I can tell you that the, at the moment, the token price, um, hasn't,
hasn't been taken out for a big spin yet.
So, you know, when, um, when the token price starts climbing, um, the, the users are going
to see that and they're going to say, hang on a second.
If I have a choice between this and that, then if I'm in, in between, it was like, oh,
this is six of one, half a dozen of the other.
Like I could go this way or that way.
I'll go where the money's at.
So if, let's just say we maintained half of that, right?
So we were up three and a half X as opposed to seven.
So, um, you know, as we get into the, to the bigger, bigger companies, um, that, you
know, 350%, if that kept coming down and say that was 175%, or you went even further, like
it was down to 75%, something like that.
That's, that is a massive increase, um, for, for these companies.
And that's what we expect will happen is that the percentage will go down as we get to the
larger volumes, but still those, those larger volumes for the token price are unbelievable.
I mean, every time we model one out, we have, um, I don't know how many companies we've got
in, in, in the, in the list that are different stages of the, like the pipeline, but there's
a few gaps in my spreadsheet here.
So there's over like 180 or so, no, 146, something and maybe a hundred, 130, I'd say at different
So, you know, you get one or two of those saying, yeah, well, we're putting that, we're
putting the edge activity token on our, our stream.
Then the numbers go up and then the next one comes along and they're, they're adding to
the token price of the previous adopter.
So, um, the, uh, the, the, the, the opportunity is there for them just to go for it and to
Web three is a real, um, it works.
The, the community doesn't want these points and crap like that anymore.
They want, they want, uh, they want crypto and they want it in the form of the edge activity
token and, and they just get more advertising revenue for it.
And then the other thing that you mentioned, Jen, was the, the gamification side of it.
And so that's an area that we're getting, um, super excited about because it's just another
configuration for us, um, which is, Hey, you know, just pay people based on certain
outcomes, but, but think about it like this.
So you're, do you like baseball?
Not particularly, but I know a bit about it.
My, I come from a family of baseball fans.
Well, I'll stick with baseball.
Let's just say, for example, um, you're a San Francisco Giants fan, which I'm pretty
sure you're not, uh, or say you're watching, say you're watching the ice hockey.
So, and you're watching the ice hockey and your team is there playing this, um, the San
Um, and you know, you're there and you, you want your team to win, uh, and the San Jose
Sharks, you know, score a goal.
Then everyone who chose the San Jose Sharks at the beginning of the game will get paid
Um, and then if your team scores a goal against them, then you're going to get paid and then
So you chose the, um, the Canadian team in the San Jose Sharks lose, then your team and
everyone who chose that will get a, get a payout at the end, um, of the game in tokens, which
can obviously go up in price.
So, um, and for that, we have a second screen experience, right?
So if anyone wants to try it, there's a, there's an alpha version available already on
You'll see a little QR code there up on the, up on the, the ticket.
I don't know if, can you see that drew, um, on urtify.tv and you can click on it and, um,
and you can, uh, you can click on the QR code.
You can scan that with your phone and then you can actually lean back, um, and, and then
interact with the, with the, with the token using your phone.
Did you think, I just had a question pop up as you were explaining all of that.
Do you think that watch to earn is more, um, I don't know, appealing or effective at engaging
certain types of audiences or, um, you know, with, with, with certain types of, um, I guess,
I guess programming, um, you know, so for example, like, do you think that it would be more
effective at engaging people who gamble for money like poker players or fantasy sports
bettors, um, you know, cause you mentioned poker.com, then you mentioned sports betting,
um, or have you noticed like a great interest and effectiveness of this model in other,
perhaps more unexpected niches as well?
Yeah, I mean, it's, we definitely are watching like all these possibilities and there's the,
the things that's been surprising us.
I think is the audience loving the, um, you know, uh, poker and things like that.
Um, because that, that's the most popular channel on, um, on Erdify, but we've deliberately
restricted that to 10 channels cause we're not trying to become, you know, the next Pluto.
Um, but the, the audience, um, it, it, it just can surprise you because like, we have one
of our, um, one of our board advisory members who's based in New York and he was a, um, he
was a managing director at Citigroup, um, for 20 years.
So he's a real New York, you know, bankings, very smart and decent guy.
Um, and then I, he told me, you know, a few months ago, he says, yeah, I've got, uh, I've
got Erdify on them or tablet and I, I love leaving it on now.
And I, I watched the, I watched the news here and says, you know, if I'm going to do this
or I'll pay for CNBC over here, but I'll get paid over there.
And so he's got, he's a guy who's in semi-retirement, um, earning crypto and he goes, because it's
Uh, and also obviously it keeps him in touch with the company that he's, you know, um, a board
Um, so I think by lowering the barriers to entry, um, it, it is opening up, you know,
a new audience that I never sort of expected.
And then as we start getting into the TV market, I'm also learning more about what's been working
And so, um, you know, what we've noticed has worked before is this, um, the concept of
Um, and it's never really been brought to the TV market before where someone says,
I just, I hope that it goes somewhere and that's, you know, it gives you a chance.
It's valuing you, you're valuing your time because, you know, you said before, there's
a lot of sort of play to earn and then other learn to earn models out there, which is all
Um, but in our model, the token, the economics is built into the token.
So if the user is there, um, and they're engaged and they have more time, if they don't buy
anything, they're not buying anything that they're not having to contribute and buy a
pair of shoes or anything like that, they just watch.
Um, and so that's been the thing that's been really exciting for us is to realize that,
Hey, our, the economics is really just tied to people's time.
Um, and I didn't really see that coming in, in terms of just the clarity of that.
Um, and, and so, you know, valuing their time is, is really cool, but, and then valuing their
social network, I think is, um, and we have just, uh, just, um, acquired a patent on that
recently where we're, um, able to, uh, reward people at a higher rate based on, uh, their
So, um, I think that that is, uh, another surprise we didn't see coming.
Um, yeah, so it's, um, um, it's, it, we're learning, I think it's starting to teach us just
as much as we're trying to teach others.
Drew, I saw your hand up.
Um, I did have a question, but I forgot what it was, sorry, but I will, uh, go ahead and
throw in, um, we do have a PO app today for everybody that's in here.
They can claim that in the Babergate discord server, uh, one that Guillerm, uh, did.
And, uh, so you can grab that in there.
I have a couple more questions too, but, um, really enjoy hearing your observations, Joe,
on just what you all are learning about viewers and, uh, you know, participants of this system
as you continue to build it out.
So that's always, um, an interesting part of, you know, building something from scratch.
Um, now I guess this leads us to what can viewers then do with the tokens they earned?
You said that they could stake them, but, um, are there any other things that they can do
like, um, in platform with the token, um, or would they need to withdraw them, um, and then
So, I mean, uh, at the moment, yes, uh, they can, uh, obviously stake them.
Um, they can, um, then, uh, cash them, uh, cash them in.
We're listed on LaToken and CoinStore and, uh, and obviously Uniswap.
Um, but, um, you know, our, our, um, our next step is premium content.
And, um, I wrote a blog post about this and I'll, I'll just quickly find it while we're
sitting here and I'll, I'll, I'll put it in the, um, I'll put it in the chat.
Uh, it's called where the pendulum comes to rest.
And so, um, what we're talking about here is, or what I'm talking about in this post
is that web three is a solution to this, um, pendulum swinging, you know, towards an
advertising model, and then the pendulum swings to the subscription model, and then it's back
and it's going back as well.
Even Netflix can't figure out what to do, right?
And so the customers, I mean, really, let's be honest, customers don't want subscriptions
They, it's the, it's the content platforms that the publishers want them to have subscriptions,
but the users just want to watch what they want to watch when they want to watch it.
And then they don't want to keep paying every month, you know, here's the free trial, you
know, and then it hits your credit card and you're like, boom, you got me, you know, and,
and, and I won't, um, I won't use the kind of language that I normally use when, when
I see a, I see a charge on my credit card and I go, I forgot to set the reminder that
everybody says the same thing.
So the utility of the token is a very big deal because it's the stepping stone to, it's
the gateway drug, if you like to, you know, watch to earn, it builds up.
And then you say, okay, look, now I want to watch this program.
Uh, I just picked up a customer yesterday for South Africa and they want to, they're starting
in March and they want to do a web three from the beginning, watch to earn through to, you
So use your tokens to, to watch premium content is, is just the, the ultimate answer.
So then the pendulum, you know, comes to rest in the middle at web three.
And then, you know, you get me started there.
It's like, well, the whole of web three is a whole new financial system being built by
And it's been built by people with passion and energy and smarts and they're anywhere around
And so, you know, this is, um, this is the, just the beginning.
Um, I think where, you know, the, the whole of the web three, um, and, and the blockchain,
you know, it gets a bad name here or there, but it's growing so fast.
There's just going to be bumps along the road, along the way, like, you know, with the, with
the bank man, you know, who goes and takes everybody's money and invests it in, in, in,
in, uh, political parties.
And so, you know, that stuff unfortunately is going to happen, but really the utility of this
token and others like that, being able to, to do cool things with it, um, just changes
the economics of, of the, the world that we live in today.
And so, you know, by having that stepping stone in place, I think that the, the, the users can
see, uh, you know, a way out of subscriptions.
I think that makes a ton of sense.
And it seems like, you know, you're moving in the direction that would be the natural progression
for this type of thing where, um, like you said, people don't really want subscriptions.
I mean, they're imposed on the user and if, you know, they're imposed and if the viewer can
earn by, you know, passively watching and then pay to get through, you know, paywalls or access
premium content without having to pull out a credit card and, you know, put those small
charges on their card, which is like more annoying than costly, but actually it comes up to be quite
costly nowadays with everything being sort of subscription based.
And, you know, I'm going to have to check out your blog post where the pendulum comes
to rest about, you know, these models flip-flopping back and forth.
But, um, it seems like nowadays everything is kind of subscription based and everything
costs a couple of dollars.
But at the end of the month, when you look at your statement, you're like, damn, I'm
paying like hundreds of dollars in like micro subscriptions.
So if you could just like cover some of that with tokens that you earn, um, you know, through
watch to earn, then that's an awesome solution to part of that problem.
And, and what we've, what we're seeing with our forecasting is that the first adopters
of the platform that moved to the premium content, their subscribers will make a profit
That's, that's just our first estimate.
Um, so by, you know, say we were just modeling it out today, like an $8 a month subscription
because the churn is so high when people get that, it's like, okay, pay them back, pay
them something for staying, share with them, you know, the cost that, you know, that it
takes you to go and get them in the first place and then just keep sharing it back with
them and start making a profit.
So as the world transitions from web two to web three, the early adopter, um, community
is going to win big time.
And so what will happen is that, um, over the next two to three years, there will be
a shakeout of subscription services, uh, and web three will win.
And, and there's no doubt about it, uh, because you've got a financial connection with the
Um, and then once you've got a financial connection with the end user, then you can have a trusted
And, and, and a subscription relationship is not a trusted relationship because it's
like, I don't trust you with my credit card.
I mean, I, I love the idea of, and I'll try and do it whenever I can is just roll, I call
it roll my credit card, right?
Which is just go cancel it just to try and catch any of those, any of those nasty little
subscriptions that try to, to bill me, even though they didn't give me a single thing.
I totally concur with the whole sentiment there.
I see battering's hands up, so I'm going to let him hop in.
I was going to say the most fascinating thing I found during my research was, um, the way
people on the stream become, can become NFTs via AI.
I just wondered who, who would it be gets the NFT and would there like be a marketplace
for them or how does it all work?
Well, I mean, it's, it's an exciting idea, right?
So it's, um, so we have AI running in our, in our platform that can detect about 350,000
Um, so we, we ran like an AI system where, um, it went out, it, it looked at all the variations
It created these, um, these, uh, these AI descriptors that can match, you know, at very
low latency with, with, with, uh, faces on the stream.
Um, so then the idea is, is that, and so this is the next evolution of, of, of watch
to earn is, is the getting, um, it's this whole idea of tag to earn and own to earn.
So let's say for example, um, I'll use the, the Sky News example.
So you, you go and buy, uh, Mark Austin from Sky News and you think, okay, he's, he's going
to be, uh, or actually let's use Rishi Sunak.
So, so you say, okay, I'm going to, I'm going to buy him and it's, you know, and it's, um,
it's, it's the year 2021 and no one's ever heard of this guy before.
And so every time it gets detected in a stream, you'll get paid.
Um, and so our system is always looking at the faces and if it picks them up, then it
Um, you're going to now earn, uh, more tokens every single time.
And so that has all these implications for, um, for engagement with the end user because
the end users that then starting to try to predict and try to forecast popularity and
popularity is, is very interesting.
So we're not selling the artwork itself, but we're saying we're selling the right to
be paid, um, when, when that face is detected on a video stream.
Um, so like my question was like, how does the initial creation happen and who owns it?
So we, we, so say for example, like we create the NFT, um, so our system detects, um, a face
and then it matches it up with a Twitter account and says, okay, at Rishi Sunak, uh, is a unique
So if we, uh, we create it, then, uh, the users can then, um, bid on it, um, uh, and
Um, and then, uh, they can then just, just be paid.
And then based on that, um, you know, that user owning it, because remember that we're
Uh, we're not selling the likeness of his face.
We're selling the right to be paid when he's being recognized.
Uh, so we don't have, we don't want any copyright problems.
Um, so you buy it, um, and we, we would sell it at an estimated price based on the, you
know, the popularity on Twitter.
Uh, Twitter is our, is our real source of truth.
Um, and then, uh, as that, it, as the, the, uh, the, the popularity of that, the user goes
up and that can drive up the market price.
So the, the, the, the NFT just gets created upon the first instance of someone being seen
Thank you for the response.
That's really fascinating and clever.
And I guess it also, I mean, I guess part of the purpose of this is to help like develop
the, the software as well.
Like by tagging new faces, users are feeding the AI's database as well.
So there's some human interaction there where we can, we can have some, uh, corrections done.
And then that just opens up a whole new world again.
I've been testing that for 18 months.
Uh, not the NFT side so much, but more the AI side.
Uh, and I do a bunch of tagging and you can actually tag a face and then you can see their
profile pick, uh, be picked up in real time.
And then it comes up with the user's profile and then you can follow them and be notified
This is like bending my brain.
And I've had it where I'm just sitting there thinking, okay, like I'm in the Netherlands
So Mark, Mark Rutter is the prime minister here.
So I, I just flagged him and just put a little bell notification on him.
And then it comes up on my desktop.
Mark Rutter is now live on your own use.
And then, so I click on the notification and I missed it by about 15 seconds and it sinks
back to in the live stream and hits play just before he went live.
And so, um, and so there's, that's all about, that's the web three platform that we've built
has a lot of this decentralized networking capability.
Um, but the reason why you don't see it on earnify right now is because watch to earn
has just really eclipsed it in terms of a business model, uh, and then an initial offering.
So we've, we've doubled down on that and said, okay, let's make sure that we own the watch
to earn because that's the most logical place for people to, to start on their crypto journey.
So start, start with watching to earn the next step is the staking next step is referrals.
The next step is, okay, now we're going to watch premium content.
Next step is, um, we start moving into tag to earn and then own to earn.
And so that's the whole journey, um, of re you know, this, uh, edge web three, um, plan is
to, um, is to build a full life cycle for the user to bridge them from web two to web three.
Okay. This is freaking awesome. This is really cool. I'm like, I'm still, um, like thinking
about the AI stuff and, and how like all the potential implications of all of it. So wild.
Um, I saw battering's hand up though, so I'm going to let him.
Yeah. I was just, I was going to ask what, I know it's the awful question of when, but,
uh, what sort of time would you reckon you'd have that marketplace going with the AI's
with the AI and NFT things? Um, this year is going to be the time for that. Um,
Oh wow. Yeah. So it actually already works. It's just the, it's just more about, uh, just
focus, uh, because we've got so much on, um, we really, I just decided there's a strategy.
Look, if we, we, if we nail watch to earn and we, we iron out all the kinks, um, and we get
it down to zero friction, then we can, uh, we can have that, you know, um, flow through
to own to earn and tag to earn in the future. And it will still be there for us. It's not
going away. Yeah. Um, quick question on that. So, um, you know, brave being privacy focused,
uh, any issues with privacy and that, uh, visual kind of stuff.
No, I mean, we, I love the, um, uh, the, the combination of, you know, blockchain and,
and having a private, you know, browsing experience. And, and it doesn't mean that the,
the publishers have to, um, have a worse experience or, or a worse, you know, uh, economics when
it comes to the user. It's just that you don't need to know their name. You don't need to know
what they've been looking at. What you need to know is things that are a little bit more
interesting, like, okay, well, let's look at their wallet balances. And, you know, even though
they're anonymous and we don't know where they are, we don't really, you don't really need to
know that so much anymore. What you need to know is, um, what are we, what can we do with this user
and, and how real are they? Because, you know, if I'm looking at, you know, someone's,
you know, uh, brave wallet and it's got, um, 500 bat in it, then it's most likely to become,
you know, it's valuable user. So, um, I like that sort of, uh, it's anonymized, but it's,
but it's, it's a new form, um, of identity that no one can ever sort of track back to you.
Now, obviously there'll be KYC issues in the future that, you know, we, but we all have to
sort of, you know, watch out for. Um, but, um, look, we, we, we're building a whole new financial
system. So, you know, it's, um, the whole world is the whole world three world is. So why not make
it, um, why not sanitize it and keep it private?
So on that note, um, is the edge reward system fully decentralized in P2P? Like I know to withdraw
tokens, users can connect their MetaMask or their brave wallet. Um, and then do they, you know,
withdraw directly or do they need to connect through like a custodian partner before they
can withdraw to their crypto wallets? Like, how does that work?
Yeah. I mean, we have a hybrid model, so we're listed on two centralized exchanges,
but we're also on Uniswap. Um, so it's, um, it's, it's a, it's a sort of best of both worlds.
Uh, if you like, it's, it's not perfect yet. Um, and, but, and we don't have a lot of hype
in our token. Like there's no fluff in that token at all. Um, it's just pure utility. Um,
and so like the decentralized, uh, pool, for example, you know, hasn't been fully funded yet.
Um, and so we've, we've really just focused on trying to make sure, um, that we nail, uh, nail
down the end to end experience, you know, like we talked about before from zero friction, but we do
have more work to do on, you know, finding, um, finding more investment partners to, to fund our pool
and, and, and get the decentralized, um, um, you know, token holders, uh, a little bit more liquid.
Cool. Cool. That makes sense. Um, so we have, we have only a couple of minutes left and
Ooh, there's something going off and some alarm going off.
Well, I'm sorry about that. It's, you know, my, my mom gave me this clock and it's got
these Australian birds on it. And so two minutes to the hour, it goes off. And so that's the
first time it's gone off in a call.
Wait, that's kind of awesome. It's like a cuckoo clock.
Yeah. It does like all these Australian birds. So, uh, just in case anyone needs to know,
that was a crimson Rosella. Um, but my mom's never given me anything half decent. So I hope
she's not listening to Twitter spaces. I don't think she is at seven years old. So I kind
That sounds like a really cute gift.
Yeah. I have a cuckoo clock from my in-laws that, uh, drives me nuts when it goes off
in the middle of college.
Oh, I don't know if it will last. If yours lasted a month, maybe mine will too.
That's so funny. That makes me this, that reminds me of, um, this alarm clock, not quite
the same thing, but I had this alarm clock in high school. It was called clocky, I think.
And I could never wake up for school in the morning. I was always so tired, totally not
a morning person. And this clock is on wheels, this alarm clock. And so once it's, it's so
cruel, once it starts going off, it like will start moving around. Then it'll like jump off
of your, your, your dresser and it'll like roll around on the floor. You have to chase
it to then shut it off. So you can't snooze it and go back to sleep. It's, it was terribly
cruel. It really was, but it was, it was effective. Oh my gosh. Anyway, we're getting
off topic. I want to open up the floor in case anyone has questions. I see Godson has
a hand up, so I'm going to hand you the mic, Godson. Um, but if anyone else has questions
for Joe or Hamza, please, uh, feel free to request the mic and hop in.
Thank you. Go ahead, Godson. All right. Maybe he's connecting. Yeah. It looks like it still
has him as listener, but Hamza. Yeah. Hamza, did you have a question or comment?
Uh, hello. I have another question, but, uh, I would like to say something about the project.
Uh, so far, uh, I started this project as a viewer, you know, and, uh, a small investor
maybe. And when it began, I mean, since the beginning of the project, the process is really
satisfying. I mean, a lot of things, uh, are going on and a lot are to become. I just wanted
to mention that. Thank you. Yeah. Thank you, Hamza. Yeah. That's awesome. Thank you so much
for sharing. Well, this was great. I mean, um, maybe we'll give Godson another minute or
so. I don't know if anyone else on my, on the team panel has any more questions.
I'll go real quick. Um, so I noticed that, uh, you guys, your PFPs are all kind of unique,
you know, with your picture. Is that, um, or that AI, um, NFT kind of thing or, or what
is that? It is, um, because we were, we were looking at, um, uh, we built a little engine,
Charles, um, led up the build of an engine to, um, create a unique identity that was,
um, a general, it was an original generation, um, of taking our previous art and then, uh,
creating new images from the old art, um, to see if we can create an original image. And
so, uh, as part of the culture and the company, I said, well, that's the first place we need to
start using that is ourselves. Um, so that, yeah, so that might be, that might become the
way that we, we show, um, we show personalities, um, on the platform as NFTs. Yeah. And, and if
you, if, if you want one, um, you know, built for your own profile, then, um, you know, we
can do one for everyone in the, in the, in the back community. And, um, and I'm sure you'd
be proud to, uh, to show your face that looking almost as horrible as mine. No way. No, I
like them there. They're pretty neat, but yeah, I guess Godson, uh, can ask his question
that he's up here. Yeah. What's up everybody? I'm sorry. Tourist faces still suck. You know,
needs to hire more people to fix the stuff, but, um, yeah, I have a question. You know,
I'm at the gym, so I wasn't, maybe I wasn't really paying too much attention. I wanted
to ask like what the nature of like the partnership is with, with BAT, you know, are we going to
be earning BAT as well as, uh, you know, the edge token or, or what, am I going to be watching
it from my brief browser? Like what's going on? Yeah. I mean, what we've started to do
is explore, um, all the possibilities for revenue sharing and, uh, the, I'm, I'm investigating
the idea of having a, um, uh, uh, each, uh, BAT trading pair. Um, I'm going to be setting
up a call with the CEO of brave to discuss, um, maybe putting some of our watch to earn
video, um, on the brave site so that we can, um, integrate that for the users. Um, also,
um, our system has, uh, a frictionless kind of set up for new users. So at the moment installs
MetaMask and goes through all that. So, um, we want to be able to, you know, um, we'll
switch it over now so that if someone has never had a crypto experience before that it
installs brave, um, it makes it a default browser and that's way better for the users
too, because they can then do watch to earn on the mobile or even an iPhone. Um, so we've
got multiple touch points and we haven't explored them all as yet. Um, but we are in, uh, communication
with Nikki in DC, um, uh, around, you know, putting this together. We've just announced
the edge has joined the wallet program. Um, but, uh, we, you know, we need to go deeper
and going deep is going to be really exciting.
All right. Thank you. I appreciate the, uh, the answer.
Yeah, no worries. I mean, and it is, uh, it's, it's one of those things where it did
come out, um, out of left field and it grew really quickly. So I can imagine that, um, we're
going to have some, uh, some news, uh, quite soon, but it's, it's not something that we've
had to force at all either. It's the community that's really driving it, which I'm excited
Yeah. People are always excited about, you know, anything to earn, right? The key token
sooner to any three. It's, it's always nice.
I wish I heard about it sooner, to be honest.
Yeah. Well, I mean, you're, uh, you're always welcome to reach out and, you know, get involved
if you, uh, want to, want to talk to me. So, um, uh, we, uh, we, we, we're always expanding
our network of people that are involved in the token and, and honestly, it's, it's a great
place to, um, to invest as well because it's, uh, it's not a hiked token. So, you know,
we're, we're not out there, you know, um, uh, marketing this, you know, on YouTube and
saying, Oh, we're going to do this and we're going to do that. And let's have a, let's
get a $250 million market cap. We are grassroots, you know, utility.
Yeah. The, uh, we haven't earned the, uh, what do I call it? The token appreciation aspect
of the investment. So, you know, it's kind of early to, to, you know, to join.
Yeah, absolutely. It's very early. Okay. Well, I'm going to go back to lifting weights
and I'll be here. Oh, well, send us some pictures and make, make sure that you're lifting the
right amount of weight and, uh, I'll, I'll, I'll, I'll pick up the weight on this one.
The proof of, proof of gym, guys.
I love that. Also kudos to tuning into Twitter spaces while you're at the gym. That's some
Yeah. Yeah. That's, that's, that's commitment.
Seriously. But yeah, there probably is a lot that, um, that we could do together, you know,
because we both have the same sort of values of rewarding users for their attention, fairly
pricing, you know, user slash viewer time and attention. Um, I don't know, imagine like
bat bonuses on EAT earned through streams in Brave. I don't know. There's, there's so much
that can be done and you guys and Nikki will work it out, but, um,
Yes, absolutely. I love it. And the advertisers too, you know, being able to, uh, because we've
got that second screen, being able to get the, the, the Brave advertisers to, um, to pass their
ads through to our remote control so that when they're interacting, you know, it's not interfering
with the experience, but it's still there, uh, in the user's hands.
Oh yeah. That's so, so, so cool. This has been so great. Um, I'm really excited to, um,
go watch to earn now. I'm going to go test out the edge platform and get connected.
I should have done it before the spaces, but, um, this is so much better now. I know what to expect
and, um, yeah, this has been super informative and, you know, I'm sure we'll continue to partner
and work together. So you guys will have to come back, um, and share any, you know, updates or
things coming down the pike or big releases coming up or, you know, further partnership developments,
but, um, really enjoyed this one. Thank you both. Hamza, Joe. Yeah. This is, this has been a wonderful
hour and come back anytime. This was. Thank you so much. Yeah. I really appreciate that.
All right, everybody. Well, thank you so much for tuning in. Yeah. Thank you guys. It's really
great. And thanks for being a great host, Jen. Thank you so much. Thank you. Um, yeah, but you
guys can catch the recording as always. We're recording this. We'll, uh, tweet the link afterward
and, uh, you know, we'll see you next week, but, um, yeah, thank you guys so much. This was edge.
Everyone throw down emoji reacts for our guests today. If you enjoyed the spaces. Awesome.
Thank you so much, guys. Thank you. Thank you. Thanks everybody. Take care. Have a wonderful
weekend. Bye guys. Yeah, you too. Bye guys. Bye guys. Bye guys. Bye everyone. Thank you. See you.
Thanks everyone. Thanks. Thanks Nam. Thank you Nam Jiang.