Good day everyone. How are you? How are you? How's it going? Not too much. I'm going to start handing out the mics here so you have Cassey House. That's the risk. All right. Paul is here.
All right, hang on, and these microphones out. You guys can also request. Okay.
Hello, hello, good day. How you doing, batter? Yeah, good. How are you doing? I'm good. I did a little bit of running around this morning, but I'm okay. It's been a hectic, hectic morning. It's already two. I can't even believe it. 2 p.m. Eastern. My goodness.
Oh, was he like not doing well like filling up? Yeah, he was just not feeling too well last night. We don't even get in with it. But yeah, he was not feeling too well. Yeah, yeah, I just ran over and I brought them some water and Yeah, he definitely sucks when you're on a trip like that. I know
It happens to me every time I travel though. I think it's, you know, sometimes a shop tier system when you're traveling. You're eating food and, you know, doing different things. Yeah. But you know, I bet I bet it was the I bet it was the food team. Maybe it was the food team. I'm gonna say the food team as well.
Hi, Cass, hi, Frisk. Are you guys connected? Yeah, we're all good. Good afternoon. How's everyone doing? Awesome. Yeah, we are good over here. How are you doing? Not too bad. Not too bad. It's been it's been a busy Friday morning already, which is nothing shy of, you know, the usual
But it's always fun to be able to talk to some new people and kind of give some insight to regards to what is we have going on as well as kind of what you guys are doing over it with Brave and the Bat token. I've been a Brave user for years now. So this is kind of a really cool partnership, honestly going from a user to potentially having you guys like this talk to us about what's going on. So it's pretty exciting for
Yeah, yeah, well, I'm I love to hear that you're a longtime brave user and fan makes me super happy to hear and you know we spoke on the on the phone the other day and loved connecting over there and Yeah, happy that we decided to make this Twitter spaces happen and potentially a lot more down the line
together. It sounds like, you know, there are definitely quite a few opportunities for synergy that we can tap into as time goes on here. So I look forward. But let's kick off, shall we? So welcome everybody. The Space will continue to fill up as we intro here. So welcome.
to another back community Twitter spaces. Today we are in the Bat Cave with Liberty Square and Liberty Square is not just your regular PFP project. They are a project based in art, lore and character development with a focus on pushing beyond
the walls of Web 3 and integration into the physical world. I'm super excited to learn more. So let's walk quickly through our intros and dive right into the discussion. I see that there's a lot of folks from the Liberty, what I'm assuming is the Liberty Square community here today, loving all the PFPs. Hi everybody, welcome.
Thank you so much for deciding to spend a little chunk of your day with us. We always appreciate that. So for some background on us, we are the Bat community. So Bat for short, or Bat, sorry, short, for basic attention token. And it is in Ethereum based rewards token used in Britain.
a fast and private web browser that blocks YouTube ads and other invasive third-party ads and trackers right out of the box. That works within Brave by fairly pricing user attention and rewarding users in tokens, for choosing to see ads that are privacy-respecting. It also empowers them to
pay it forward by supporting their favorite content creators or causes with bat tips or easily programmed bat donations. Brave, the company has a user first philosophy, so its private ads and reward system is totally opt in. Additionally, the browser eliminates the need for extensions by shipping with
various privacy features and tools. For example, a shield that keeps you and your data safe from third party ads and trappers. Like I mentioned, private search and AI summarizer, private video conferencing, VPN, and native multi chain crypto wallet, and so much more. To learn about Graves Full
list of preloaded features and to download the browser you can visit Brave.com/download if you want to quickly download it. It's also available on the app store, the Google Play store, you can install it on your phone. But please do so after this face is because I think the discussion is going to be interesting today and we want you guys to and if you want to learn more about the Bat token you
visit basicattentiontoken.org after the space is today. All right, moving on to intros. So my name is Jenny. I'm on the back community account right now. I'll be your host today alongside my wonderful team who we will meet in just a moment. I am
based in Montreal, Canada, and I have been working with Baton Brave since late 2017. I actually joined through the community right before the Bat token launch. I got involved with the community, started helping out over there, eventually became community manager, and then in time, evolved into direct
of community and partnerships, specifically partnerships that drive the growth adoption and integration of the Bat token. So yeah, that's me. And you know, during the space, if you have any questions, please feel free to, you know, request the mic or there should be a thread beneath this where the space is taking place on Twitter.
you can just drop written questions in there and we will pick them up and read them to the group. So yeah, do you feel free to do that? And now I will pick it over to Drew on my team to give an intro. Thanks, Jenny. Yep, I'm Drew and like Jenny, I came up through the community and then worked with
for about a year and a half. And you can usually find me here on Twitter or in the BAPIGATE Discord server which is discord.GG/BAPIGATE which you can also go in during the space and get a PoAP which
Um, here, I'm who's not here today looks like, um, does for a sub-a-week and playing that in there. Um, and also just wanted to, um, say, yeah, if you go in the discord, you go, you can ask in there how to get that, ho out if you want that during the space. Um, yeah.
That's really about it. Just enjoy doing community partnerships stuff with Jenny and the other guys on team here and look forward to this space as a snack just another PFP like Jenny said. Like I've seen the squirrels and those kind of things all over the place but the eyes I don't know too
to terribly much about it, so I'm looking forward to learning more about it. So thanks, and I'll turn it over to Battered. It can introduce himself as well. - Hello, I'm Battered. I like Battered and Brave, and I help other people who like Battered and Brave share their love of Battered and Brave with the Battered and Bastid program. Thank you for coming.
I can't help but chuckle every time Battern gathers intro because the decibels on the room always go by a couple. But that was nice and concise. Thanks Battern. Paula, why don't you give us an intro? Hi everyone. Well, I'm Paula. I'm based in Costa Rica.
I managed the Batco-Sarica account on Twitter, assist with ad campaigns with clients in Latam, and basically anything Spanish related. And I make the summaries from our weekly Twitter spaces that you can find on Discord and Twitter. Thank you.
Fantastic, thanks team. And of course last but not least, we have our wonderful guests from Liberty Square, Frisk and Cass, everyone throw down an emoji react to welcome them. Welcome guys, thank you so much for being here today.
Why don't we start by having y'all introduce yourselves, share a little bit about your backgrounds, maybe what you did before Liberty Square, what led you to Liberty Square, and what you're currently doing at Liberty Square. Maybe we can start with Frisk.
Wow, whole full intro. That's exciting. I Will keep it as brief as possible because I feel like a lot of the people in the audience know me but for those of you who don't mind. Miss Frisk. I am based out of Toronto Canada. I've been in NFTs and my three four coming up on two years now, which is super exciting. I started out as a trader.
into getting involved with some cool communities and actually started diving into like being a spaces host for a while actually while I was working for some other projects. I became an Alpha Hunter and eventually met Liberty through spaces. From there, I found out he was developing a project and we had a bit of a conversation and
He decided to bring them on board to the team for pre-mint and then after one of the time came to mint we discussed me seeing on board and I've been with Liberty for over a year now actually which is a ton of fun. I also do content within this space. I run a show every weekday at 8 a.m. Eastern and 5 p.m. Eastern time as well too.
I do it with two or three other friends of mine who are incredible and they are such a great example of what the space requires in regards to shelling out of information and everything else that it takes to be in the space and helping with news and reporting on all of that.
I've also had the privilege of working as an advisor for multiple projects across Zalana and ETH as well too and I'm looking forward to everything that comes in the future in regards to what I have to contribute but most importantly I can't wait for everything that Liberty has to contribute to this base as well too and regards to what is that we're doing like we've got a lot
in the works right now that's just finally slowly coming into fruition and it's been a lot of like silence and working behind the scenes but I think that now we're starting to see a lot of our community get really excited and really like amped up about the things that are coming to fruition between we've talked about our revolution coming eventually very soon and other things
from our inevitable mints on another chain called legends and more over just a bunch of community initiatives that we've been working together to put together and it wouldn't be the same without our incredible community. I think that's the bottom line here is without the people who have been supporting us and the people who have been constantly helping to
build and continually develop our own IP by championing it and being a part of it, I think that goes a long, long way. So yeah, I'm excited to be a part of all of this, and I'm super excited for everything that has to come with Liberty's Future, and especially to see what that kind of fits in with what Brave's doing too.
Amazing, that was such a well articulated introduction. Thank you so much for this. I totally am on board with you. That community really is everything in the Web 3 space. Let's kick it over to cast though.
Yeah, we are super excited to be here today. I'm Cass. I started out graduated college in 2020 and moved into the corporate marketing and communication side and found NFTs got in
community stuff just like personally on the east side as a passion like I kind of also started out doing spaces for communities just like would wake up start one do it for like 12 hours a day that's how I met like all of my friends in the space um
And that kind of transitioned into me meeting Liberty and us kind of moving into the soul side and just kind of going through that together. And then I started out as community lead for Liberty Square and kind of have become the overall like
project manager, right hand girl to everything that Liberty does with like partnership, strategy, marketing, community, all the above. Pretty much anything he does I'm right there with him. I absolutely love what we're doing. We have a ton of works and I think
2023 and 2024 are going to be pretty big for what we're doing but obviously you never know what could happen but yeah we have always loved Brave I know a lot of our communities is it first and me and Liberty use it literally every day so
We can't wait to talk more with you guys. Amazing. Thank you so much for that intro cast. That was that was beautiful and glad to hear that we've got so many great fans in the audience and including your team. So yeah always flat
I just kind of love the contrast between frisk and cast. The cast kind of, you know, soft spoken and frisk, I just goes out of it, but I really like it.
Okay, awesome. So, so for, so we've got a lot of folks from the back community in here as well as folks from your own community. So first of all shout out to everyone from the Liberty community who came to support Frisk and Kat. That's awesome.
But for the back community who may not be familiar with your project, can you all provide a brief introduction to Liberty Square? Tell us about the project. Like what is it? What's the story here?
Guys, I'll take this one here. I'm going to go for it. We can probably tag team on it. So I guess I'll start. We've always said obviously Liberty Square is not your average project at all. We're definitely a bit darker than some of the cartoony projects out there, but it's definitely because we don't see
ourselves as just a PFP project, we're definitely leaning more into the lore side and for those that don't know our founders, their secret, scribble and shadow and they are all part of the like media and entertainment companies in the real world. They've worked with big artists
big brands and just very very much about storytelling and that's kind of where a project has always started. So we have Liberty Square, the sinister squirrel syndicate and there's 12 gangs. If you look at my PFP it's the Reapers and
And like I always say, the Queens of the Square first has the robos. They are kind of the future of Liberty Square and of the world that's being created. In October, we launched the hollowed which technically was kind of just a token of appreciation.
for those that held our project and supported us throughout, but they also play a huge role in the lore and they're a bit more humanized characters. And there's a saying that goes around like, "Did you really think they were just squirrels?" You never know what could happen. We have origins coming out.
that are stories that kind of explain how all of the stories come together and kind of gets you involved into what the gangs are. But our goal is definitely to become kind of a successful media company within Web 3, moving into Web 2. I see
I mean, I think House kind of gave a deep brief of the lower set of it and our final
undersecret is he is one of the lore writers, I hope not like too far off in saying that, but he, like the idea was kind of like inspired from him in a big sense as well too, so he'll be able to dive into that as well, but I think that one of the things that I guess I can advance on a bit is Cass kind of mentioned that were more than just a lore project.
And so while Liberty Square always started as a media property, I think that we've expanded into something much more not only by building, you know, an incredible community with such an incredibly like deep deep lore and everything that goes with that and the characters that involve it, but I feel like we've also advanced beyond that by developing things such
which is SaaS products and other tools that we plan to use in the ecosystem to help expand with different people that we think that we can help onboard to Solana. We're all big bands of every chain that comes with NFTs and crypto, but Solana is our home, it's always going to be. I've loved Solana ever since I was able
to use it. I love the people. I've loved the tech behind it. I think it's so primed for a massive option that it just makes sense to be using it. But that doesn't stop us from, however, trying to make those connections not only in the web 3 world, but also in the web 2 world, as well too, which I think that we're going to have an incredible time doing as time moves on with
that. And when you take into account the things that we've accomplished so far, such as, you know, we've thrown events in Vegas and Los Angeles as well, partnerships with, like, DGNFT Vegas and even the Barracks, which is an incredible skate part, one of the most renowned skate parks in the entire world. I think
that that tends a lot to the character that we have and that we've built and with that comes a lot of identity. And so when you take that and you take a brand that's building something really cool and you add in the fact that they're also building tools and building things to help onboard people, like such as Raffle Houses, Staking Platforms, etc. I think that it's pretty easy
to look at what we're doing and go, "Okay, yeah, why would I not be looking into this more?" And I think that a lot of the time, it's easy to write stuff off like I do it too. I've made a lot of projects just because I don't want to look into them more. But what we've done with Liberty Square over the past, we're coming up on a year actually. I think we're at 10 months,#
trading. I think it's incredible. It's going to be even more incredible, especially with the developments of things like, I guess I can talk about this. One of the things you have coming up in the future will be swappable traits for our NFTs. That'll be done in partnership. I guess you guys don't know this over at that. We have a protocol on the called Boots and Vendrops that kind of allows traits to be
swappable for your NFTs and it's actually being integrated with a lot of collections. We're very proud to be able to do it with Liberty Square 2 and kind of give people the opportunity to customize their squirrels and to something that they want and that they love. And I think with that comes such a great opportunity to give people something that they can get behind. And that's
That's what excites me the most about all of this is that when you take something like I'm going to give a really outlandish example here. You take a marvel, you take a load of the rings, you take a Pokemon, you take a Zelda, those big IPs. What is it that people love about them so much? And I'll use myself as an example here. I see every marvel moving
be opening weekend. I lined up at midnight for the most recent Zelda game because they're the IPs that I love. They're the IPs that I can get behind in that I am a strong believer in. I think Lord of the Rings is the greatest example of world building in any IP ever. Period. They're like I will stand by that forever. I think it is phenomenal in what it does.
I think that the next examples of these brands are going to come out of Web 3. And so when I look at things like Liberty Square, like Cleaner Source, like Pudgy Penguins, like D-Gots, like Azuki, I'm a big, big Azuki fan. I really like them. I see the potential that comes with it. And when you realize that a lot of these brands
in the, I guess not real world, but the big world are more than just stories. Their actual products is well too. It's only makes the most common sense for us to be more than just immediate property. You can't just stop there. You have to continue being more and more than that. That was kind of a bit of attention. I'll let the secret kind of take over from there.
[Mumbling] Welcome! Welcome, everybody. Sorry I'm late, I was on a call and they wouldn't shut up so I got them to zip the lip and I made it and I'm sorry I'm late.
I don't know what you've talked about, but I cast and Frisk are more than capable of telling you everything about Liberty Square that is publicly known. Yeah, we've been doing a great job holding down the fort in your absence, but welcome. We're happy to have you here. Actually, cast mentioned earlier that the founders of Liberty Square, I believe you being one of them,
script scribble shadow are you are you one of them you guys all have code names I'm just gonna make sure that got everyone down yeah no I'm secret okay there we go there you go see but my name is Brian so you can call Brian it's up yes three code names yeah liberty
I'm secret and I'm Brian depending on who's yelling. Okay, so super mystery band there three coaches seriously. Oh my goodness. So secret. You have a background in entertainment and media
We talked about this a little bit on the phone last week and Frisk touched on it a little bit and so did Cass. But what influence has your background had on the Liberty Square project? Like what role has it played?
Hmm. A very, very, very deep influence on many, many levels. I think
I'm 45 years old first of all, so I'm pretty set in my ways in a lot of instances and some would call it stubborn, I suppose. I prefer to say convicted.
Yeah, this is what I know, right, in world building and brand building and cultural product market fit. It's just something that I've always been very focused on in my life. And I think that,
The other side of that is that it's always sort of been contrarian by nature. It's not always like the most obvious media property or the most obvious artist that I would sign when I was still signing artists. And that was always because I
I'm a firm believer that the world's a big place and there's an audience for any single product that you want to develop, right? There's Shamwau or there's, you know, the sponges that are sold on QVC or there's Diet Pill, so on 7/11, right? Like people
people find the audience and find the market for whatever it is they believe they can build. And I believe in myself, I believe in this team very deeply, I believe in my co-founders very deeply. And I know what our strengths are. And I also know that that takes a long time. So
Yeah, so it's it's been a huge huge part of it. I view everything through the lens of developing a property, whether that's a graphic novel into a television series or an artist from clubs to stadiums, right? It takes the time that it takes and there's a lot of
testing sociologically and a lot of experimenting and obviously that time can be condensed in many instances using data analytics paid advertising, paid marketing, paid media, but we choose not to do that. I'd rather liberty grow very early.
and rather the cadence of the releases when it comes to the stories and the properties, be what I think will be right prior to just rushing in and doing something. And it's always sort of been that way. I think we've had a few things that have changed
the original roadmap on timeline just based to Dewey with partners that are outside of our control. But I think as far as everything that we control, I feel really, really good about the cadence and that comes explicitly from my history and my background.
Love it. Also, I just want to say you did not just invoke the sham well. I can't believe you mentioned that. Well, but I mean, you think about it. It's the most unassuming product in history. Towels existed, right?
And there's no way in the world that Vince from Shamwell could walk up to me and say, "I'm going to sell you this better towel." But it sold millions and millions and millions of units. And I think that to overlook that in an ecosystem where we're really hyper focused on everything should
be the same. There's a lot of homogeneity within this ecosystem within Web3 in general right now. It's PFP pictures. It's tokenomics. It's this. It's that it's the other thing that we lose sight of the fact that that might be why there's so few wallets actively participating every single day.
that we're not attracting anybody else. The people that we're attracting are the same people over and over. And I think that if we develop products that attract a different type of personality, different type of human being, it's not the big scary web 3 that's keeping them away. There's nothing for me there right now that keeps them away in my opinion.
Okay, yeah, that makes sense. Now, first mentioned earlier that Solana is home for you all. So, can you tell us what specifically drew you to the Solana ecosystem and, you know, why not build on Ethereum or another chain? What was it about Solana that drew you in?
Culture, first and foremost, was a key differentiator. The use of the blockchain when we discovered it, when I discovered it, how new it was, was a very, very interesting component to me because
we could be part of building something rather than just building on top of something. We could provide value in ways that maybe people hadn't explored yet in the Seagot system. So competitive advantage comes into play with that transactional speed, transactional cost comes into
that when I think about the amount of products that I sell in the real world, there's just no way that those consumers are ever going to pay $20 extra in tax in a gas fee. And I'm not saying that they won't for specific products. I want to be very clear about that. First mentioned, we
We are multi-chain fans. I was tweeting from this account back in September and August of last year that the future is multi-chain. I think it truly is and I think each chain will serve its purpose. But I think from a place of scaling, a media property with consumables, I can't see saying, "Hey, here's the
this story or here's this content and we're going to try to do $20 for whatever that might be. But you're going to pay an extra $32 and gaspies depending on the network speed, which then creates the sort of log jam of people being able to consume right away. Right?
And I don't want to see that for this project. I want to see this project be able to flourish without having to deal with people waiting for their transactions to go through. I don't want to deal with the customer service of, "Holy shit, I want to buy one of your properties and the transaction failed and my gas fee is lost." Now I have to go re-enact that.
that and pay the gas fee again. So now the original project, which is your product, which was $20 price point, became a $84 price point just to get into my wallet 20 minutes later and they experienced sucked in. That's not saying that Ethereum sucked. That's saying for this project,
That's how I, those are the pitfalls that I saw with that. I think the ability to build on top of Silana long-term and using Rust and Anchor as a sort of the base is going to be a differentiator for the project types that come into Silana continuously and that will continue to grow. I think we have
And this didn't exist then, but if I'm looking at it now we have things like goods and raindrops protocol. We have cupcake protocol. We have Cardinal maps has built really, really great platforms that we can use to grow customer loyalty programs through utilizing
I think technology that's there and lately I've been saying in space is a lot. If I look around Solana now, we have Voltron, right? We just have to be able to pull the pieces together to create Voltron and that's really really bullish indicator for the future is that enough technologists in this space have built tools that can be strapped
together that create a full experience for an end consumer. And I don't know what we think that looks like and I know what we're doing behind the scenes to build Voltron. I think there's probably others, many others, building their version of Voltron and that's fascinating to me.
>> I'm having seen how much interesting stuff you're doing with your tokens, like with the changing of the token to your buddy, NFTs, like with the changing of the traits and the burning and
stuff like in the deaf and they see why you're on Salona not at the. Yeah I think I think with that it's not even there's so many experiments going on with that sir.
the customization and the trade swapping. I don't view it as trade swapping. I view it as as customer personalization. You can build something that you want and we've long held the belief in the ecosystem that you meant something and you just get whatever randomized thing comes out of that mint generation and then you
you're either holding that because you don't want to sell too soon, but it's not what you love or you're selling it because it's not what you love and then you're out of the project. And I think, you know, when I talk about scale, when I think about scale, when I think about consumers that buy merchandise from artists or by books from Burns and Nobles or Amazon,
or independent publishers, they don't go in and just buy the first book they see and say, "Well, that's the one I got today, that's what I'm reading." So I think when we look at the ability to do that using SFTs and NFTs, that's also really interesting to understand for 2024 and beyond.
Okay, so guys, lore is such a big.
It's a central focus of the Liberty Square project and let's, I want us to get into it a little bit because you guys have a super exciting lore and correct me if I'm wrong, but you release the Liberty story in
chunks of like 10-ish pages each, something like that. And correct me if I'm wrong on those details. But how do you manage to captivate an audience in a space that's so notorious for having a short attention span?
I don't know what we do. Oh no, first of all we have not released the books yet or the stories, the origins stories are coming
at some point in the near future. I won't say soon because then people think that means Tuesday, but not at some point in the near-ish future. Probably more near than I'll let on, but probably far enough away to where people would, you know, whatever.
the cast and frisk and Wobbub and Chris and and agent Kay and Glockness and the people father beard I see down there. Mutante has been around for a long time. I look at our community and they really really do save my
I ask a lot in that they capture each other's attention and keep each other active. That's a really great thing that Cassis built and fostered with being project manager and community manager. Really so much more than I could ever describe.
So I think that's something we never overlook and try not to depreciate ever. I think that we've done a pretty good job with sort of tease marketing along the way or whisper campaign marketing along the way. I think that we have a lower section in our discord which
took us off track of what the original lore plot was as far as the timeline of the plot, but what that did was it allowed us to really, really enrich the lore even deeper. And I was just DMing with somebody the small-looking
I really need to put my phone on do not disturb. I said I cannot wait for you to read this lore of Ike. It's I'm so happy with the lore the way that is developed. I'm so happy with the stories the way they're being tied together. And and I think that that's that. I think that we've attracted a very certain demographic that
has taken a while to shake out some of the actors who were here just for trading and not collecting. We built a collection, Staking mechanism as sort of a carrot on a stick saying, "Hey, just ride with us, just collect these units, collect these NFTs, collect these tokens, stake them together, we're going to give you some bonus, we're going to provide value
you along the way. We've had purgatory, we've had 66 days of hell, we've had the 40th beeps campaign running now. And I think they're just sort of riding and I'm not so oblivious to know that we actually have to deliver something very, very soon that makes that weight worth it.
rewards them for being so patient. And it's coming. Like I, I wouldn't say, I'll be careful here. It's coming. And I feel with 100% certainty, I feel that even if our community doesn't enjoy what's put in front of them, they'll understand why it took the time that it took.
And are you sourcing plot lines from your community or story ideas or are you the brains behind all of the lore, Brian? What's going on there?
There is no crowdsourcing or AI sourcing allowed in LibreSquare right now. There is collaboration with somebody that I've known for a very, very long time.
I was in the first place, and I was in the first place, and I was in the first place, and I was in the first place, and I was in the first place, and I was in the first place, and I was in the first place, and I was in the first place, and I was in the first place, and I was in the first place, and I was in the first place, and I was in the first place, and#
back the Blood Wars book which is sort of the big book which has been written since pre-ment basically. We had to push that story back just because you can't do that without the degenerates and what was then fuck over what they called before.
Now they're called blackbirds. I forget what they were fat cats. They were called fat cats at that point in the original story. They've been updated to blackbirds. They're updating again for the record. I'm not releasing what that is. But we had to push that back.
So when we had to push that back, I reached out to this individual and I said, "Look, we need to write nine books and they have to be origin stories of these characters and here's why it's only nine instead of twelve and blah blah blah." And he was like, "Cool, I mean, and..."
We ended up, we're now 14 books and I think it'll probably be 16 by the time these books start rolling out. And we're going to roll them out in very specific manner with a very, very familiar cadence for releases. And I think that
There are about 22 to 24 pages each. The digital version will be exciting. The physical version will be more exciting. And there's sort of some icing on the cake with the physical stuff that will come later that will amount. But yeah, now the story has evolved greatly
from July of 2021 when I first came up with the original concept and it's character driven instead of story driven now. And first mentioned "Lord of the Rings" I would go back to the Hobbit which is pretty cool, predated Lord of the Rings and say that that was probably the best one
of the best stories ever written. I'd go back, you know, doll with Wizard of Oz and there's so many sort of books that you can go back to that were written pre-technological era, pre-television, pre-radio in many instances and in some instances even pre-newspaper, right? Pre-journalism and just those were just pure imagination.
It came from people's pure imagination editing was a little more sort of archaic than it is today and unless today is very formulaic and layouts are very formulaic and I think that there's something lost in that but you also don't want to eliminate a reader by showing them something they're unfamiliar with.
So yeah, so the story sort of dumped out in June, July of 2021, the first 50 pages, and then building the in-between plot points beyond that, and the character arcs has happened since then, and it's transformed into something really, really special and really, really
I'm biased, of course. Please take that with a great assault. This is a subjective point of view. I'm very objective about it. It's magnificent. But no, it's evolved many, many times.
really special. I don't think that it's not cute, right? Nothing about it is meant to be cute. Nothing about it is meant to be like a children's book or a children's comic book. And I think that's been a
hurdle within Web 3 because everybody leans into the only IP that's ever going to succeed is cute, fluffy, you know, penguins or whatever. And those will succeed as well. That's not slight at them. There's just so many different ways to
draw the attention and draw your audience into your world further. And that's something that I have been practicing my whole life. I'm not saying I'm perfect at it. I'm not saying I'm great at it. But I've been in practice
of that since 1999 which I don't think Frisk was even born at that point right so might have just been being born and Cass probably right there too but
So writing can be a forever iterative process if you allow it to be there's a I think it's a Bill Gates quote but I think it gets distributed to Steve Jobs often and I apply it to art where they were applying it to technology where it's just real artist ship right at some point you have to ship and that's what software updates are for
get the product out there, you see what happens, you improve the product, you ship again, you do it in as washrooms repeat. And so I think with these next couple stories, once they're done, because they're in motion, it's time to ship. And that means shutting down sort of the iterative process
of creation for those stories in particular, and it's Cass and Frisker. You're going to be mad at this one. This morning I had to wake up before the morning. I had an appointment, a really early appointment because my passport's expired and I need it for tomorrow. So I had to get to this agency and I was
I'm not surviving there and I see them too came to me and I know what the story is for season two. And so that's probably not until late 2024, but that's what I'm saying when I think about Liberty, Liberty has never been about a single mint. It's never been about a six month
run. It's never been about a cash grab. It's always been about let's build this rad community, let's build a rad property that I love, that scribble loves, that the team loves. Cass and Frisk, I think, enjoy the lore as well and going along in that ride. And then let's just go fucking play with it and do what we want to do and create
cool shit and let the community evolve with it, let the community grow with those characters. The reason, in my opinion, Superman Batman, etc., all of these characters have lived for decades and decades is because when that medium was new, those were the first characters that people could really
to. And as they grew with those characters, their children then grew with those characters. And then their children's children grew with those characters. And I think that we often overlook, you know, Marvel wasn't sold to Disney for billions of dollars two years, two months, six months after launching.
decades and decades through viral marketing, through grassroots marketing, through collegiate marketing, and just sort of expanding, you know, on intended, the web beyond what they could really reach at that time in the 50s and 60s.
The creatives that were involved in it, just from the bullpen all the way through, it's really remarkable to look at the amount of people that it took to build that. Now, to go back to crowdsourced, there will be a time, I think, that our community has
some really really brilliant individuals in it, some really really creative individuals in it, and there will be a time where we will integrate them because why in the hell would we not? I think that oftentimes creatives have a hard time because they think, "Oh, it's not good enough. Oh, I'm in Possible."
Oh, I don't have the chance. Oh, nobody will market it. Oh, I don't know how to market it. I don't have a project managing. So there will be a time where we absolutely integrate it. This is sort of why in our terms you have IP rights to do whatever you want except for create media without our permission. You can do
anything else you want. I'm giving shit. But you can't go create a book. You can't go write a book. You can't create a game. You can't sell it to Fox to go make a fucking TV series without our permission. Because it is important when you're building a world, when you're building characters, when you're building stories, to have some sort of input on that.
had this conversation yesterday with somebody who is creating a book, who I said to the individual, go and run, and one of the things I learned a long time ago is that once I say yes, and I learned this from one of my biggest clients, one of my best friends, once you say yes to something,
you kind of have to let it go and let that person be the creative, let them run it the way they want and not worry about it damaging, not worry about it overshadowing, not worry about it changing what you've created, just let them go create. Well, it'll happen very soon, probably in the early next year.
All right, all right. You said so much there. So there's a lot to unpack. So for your stories, I like what you said about, you know, striking a balance between familiarity and novelty or trying to do something.
So I think that's important and I think you're probably right that that's where the stickiness lies. Also the ship then iterate philosophy that you have. We definitely share that over here at Brave. And I can't believe I let us get this far.
in the spaces without asking you, because you know you said there are several stories 14 to 16 books, but can you tell us about like the premise of you know the central story of Liberty Square?
Grieve will never prevail is the central promise at the end of the day like it's the most sort of familiar
folk town in all of history, right? Like you, we learn it as kids, we learn the difference between good and evil and many are right and wrong or good and bad in many instances and somewhere on our way to adults. Some people choose
different path and oftentimes that path from an outsider's perspective looking in looks to be more beneficial or more successful or more coveted and I think that when you get on the inside of most of those
real world examples, it's not quite as it seems. That would be the general premise is that. Okay, nice and concise, so greed will never prevail.
That leads us to the sinister squirrel syndicate NFT collection. What was the inspiration behind that? Why squirrels and where do they fit into the narrative that you just described?
I'm looking at the inspiration. It's a cookie jar on top of one of my coverage in the kitchen. And we had the characters and we had the gangs and we had the personas all developed and I was sitting at this island in my kitchen.
and working on some things one night and we didn't have sort of the character base yet and it wasn't going to be humans and it wasn't going to be you know there were enough monkeys and there were enough fucking other sort of critters and it had to be something that had multiple breeds of and it wasn't going to
dog and it was going to be cats. And an earthquake can happen and the little squirrel cookie jar on top of our cupboard had turned and was facing the wrong direction when I looked up at it. And so I moved it back and sat down and said, "Fuck it, squirrels." And I started researching squirrels and yeah.
getting a rarity structure of squirrels globally and like Cass's white albino squirrel or the black squirrel that became Padre and it just made a lot of sense is what it is. That's why squirrels. Their place in the war is
I'm not going to tell you. It's so close to being told that I can't talk about it because I'll talk too much. I know too much. So we'll cut you off there. I think jump in too much. And since Liberty getting into the rear how you started
getting into the rarity structure of squirrels globally, I think that deserves a spot on our brand new sentence. The subreddit. I think it's so true, right? Like it's so deejay. It's like three in the morning and I'm googling squirrel breeds from around the world and how they tie into these characters.
that we developed I mean like, like, Obanda is actually a Mexican ground squirrel, but what bandah had existed as these sort of revolutionary fighters prior is just fucking crazy. It just sort of worked. And so I called Skribble in the morning and I said, "Bro, how do you feel about Trump squirrels?" He was like, "Man, let's go find out, right?"
I've never drawn a squirrel in my life and now he's drawn more squirrels and he cares to talk about them. Sure. I actually got a question because yeah, it just kind of goes the show that you can kind of go. Yeah, but you can take almost anything and just go so deep with it, you know, story-wise, a storytelling.
and stuff like that. What's your take on just the role of storytelling, not just for NFTs, but projects or businesses in general? It depends on what kind of story you want to tell, right?
And I think you're trying to tell it to you and what you're trying to get out of it. I think that many people think that marketing has to tell a story. I think that in many instances, they're probably 100% correct because you want to connect with a consumer through something relatable. And you can tell that story in many different ways and connect to many different people.
telling a bad story is really easy to do and there's a reason the writers are in strike in Hollywood right now and everything shuts down right because the best writers in the world deserve to be paid for writing the stories that they write. I can agree I can agree with that.
And you know, I'm a little older so I can maybe show my age a little bit too. I can remember when the writers went on strike. I think it was the mid 2000s or something and my wife and I were watching a show called Heroes that went completely to crap after the writers. Yeah, no.
It's a really great example because they hired a bunch of non-union writers to finish it and sort of pushed through because they were in production and so the shutting production down and waiting the strike out. And again, that's a decision that people have to make.
They made that decision, the showrunner or the network made that decision and they moved on with it and you can't fault them for doing that but it really does exemplify the Apple versus the orange as far as people that excel at what they do and how they're compensated for what they do. Yeah, it's a good point. You just made me think
take a bad when you brought that up. I guess I didn't realize that the writers were on strike again. So hopefully, or how long has that been going on at Curiosity? Is that why we haven't had any movies coming out lately? Or was that, are we still recovering from COVID? So why are you going to end up with a bunch of reality shows this fall?
that. Yeah, just it just began, I think it's five weeks in, four weeks in. It's really challenging, right? Because there's a lot of people who don't realize how much writers do for their daily entertainment and where that sort of what the guild covers now and what those agreements cover now.
But yeah, I get the summer off on certain things. Well, then you can work on the Liberty Square story unless you're on strike from that too. Nope. That's right. It's not going. We're not on strike. We're actually moving full steam ahead and it actually
Yeah, no, it works to our benefit, I think, long term. I think I'm pushing really hard to get these stories out very soon because, Jennifer, I'm not even gonna talk about it. Yeah, well, I didn't want to get too far off base there, but Leah, it looks like we're, you know, kind of coming close to tie.
I know, Jenny, if you wanted to open up if anybody else from the community or the space wanted to come up and ask questions or anything, or if you had anything else you wanted to go over. Yeah, I mean, I have a ton of questions that I feel like we're not going to get to today, but that's okay. We'll have to have you guys on again for a part two.
or maybe we can do a part dose over on your side. But yeah, I actually have a couple. So, but if anyone from the audience has a question, do feel free to request a mic. I've discovered that you guys have a great swag marketplace called Liberty Merkantile. This is your swag
It's the biggest ally that I've taken in my life professionally. I would say at this point, right? Like not even just liberty. I've moved beyond liberty and I personally do to circumstances, some within my control, all of them within my control.
I screwed the pooch so hard on the merch drop that we did and we'll never ever ever live it down in Web 3. But we'll make it right and merch is going out. We sent a bunch last week or sent them much this week but we're very behind on merch. Oh shoot I'm so sorry that I didn't realize that that was a soft spot.
I just found your marketplace. I'm like damn this is so nice. I'm like the merch is so good. You can pay with your token. This is awesome. I'm so sorry. Yeah no the idea of it is amazing the execution of it was beyond abysmal. It's okay. I've come to terms with
that so long ago and I apologize to our holders over and over and we'll make it right. We always do and we've done a lot of things in between to make it right. Like we refunded 50% of everybody's money and anybody that paid whether in Phil or USDC, you know, you have to do the right thing for people but I love merch.
my real world involves a lot of it all of the time every day and I can't believe how horribly it was executed but it was a really good experiment that told me a lot about the state of project merge in web 3 and how that should operate that's why I know we'll never
have that mistake again. We've learned so much about I've personally learned so much just about what people gravitate towards. There's a reason we did 50 plus items because we really want to discover what do the consumers in this space want and things that I thought they would have wanted. They certainly didn't want and things that I would have never guessed they wanted.
I just want to say I'm glad that we haven't had any issues with our merch stores. Oh, wait a minute. We've got our own stories there. We could go on for a while. Yeah, we've got our merch.
Check the pinned tweet for reference.
I hope Jenny's not talking because I can't hear her. Oh, yeah, I don't know if you're not. I can't hear her. Oh, sorry, I had an English. Welcome back, Jenny. Sorry about that. I had an incoming call. Yeah. That's what you get for talking about.
I'm so sorry about that. Anyway, we don't need to dive all the way into it. We've definitely had experiences with our merch store as well. So I saw that Batrin was pinning a funny meme because our merch store became a meme in the community, but it does sound like you guys learned a lot from the experience and the fact that you're here and willing to make everything
right for your folders is I think really what matters at the end of the day and probably why your community like your community probably loves you all the more for it you know I see bad no no no I wish I wish I wish no way no shot that they love us more cast
If I have cast coming one more time and say Liberty, I can't deal with another merch ticket you've got to get it done. I feel so bad for the poor woman. I'm sorry guys let's move off this. That was requested the mic so that was
Did you have a question? Come on up. I just wanted to say that I remember asking Luke Maulks if it happened before Ethereum went to proof estate and he said definitely it did happen before. Ethereum went to proof estate.
The spy store. So there you go. As you can see our community rags on us for our swag store too. And I anything Paula had a question suit. Paula jump going in. Jump on in. Sorry, Judy. I had to. It's okay.
This might be a silly question and I'm sorry if you already covered this. But where did you, I'm looking at the store, where did you get the idea of selling coffee? It's very interesting to me.
So the coffee came from a partnership that we did with roast umber which is Mark Coulser who's a pretty large voice in the Salonah space and he and I did an interview right after mint I got in there and did an interview with him and he offered me a roast umber and I said how can
we haven't done any collabs. He's still a big D-Gods guy. How come the D-Gods haven't done coffee? They didn't want you. They said, "Why do? Let's go." We made Nightwatch and got the Alpha. That actually went reasonably well. There's still some orders there that are outstanding.
But those are all shipping next week, 100% shipping next week, and then we have a second blend coming in a second, something coming very soon for that. I love that. That's definitely unique. You should get Costa Rican coffee as well.
I will get coffee from wherever the professionals that create and blend and roast the coffee and can and package the coffee get their coffee from because I'm certainly not going to be sourcing beans that will the books won't come out until 2027.
On that note, you all, we are running out of time. We did not get to the half of the questions I had for you guys today. So we're definitely going to have to revisit this conversation. But are there any last things or words or teasers or other
that you want to leave our community here with today. Liberty CAS, Frisk, anything that you want to share. I know that there is a lot yet to be revealed with Liberty Square and we're all really looking forward to all that, but I know maybe you can drop a teaser.
I'm going to be teasers you want to drop
We can say that, I guess, what should we tease? This has kind of already been teased for those that read the medium article or have kind of hung out in spaces.
it. It's almost summer solstice in the world if anybody knows when that starts the dates. Yeah, that's very exciting. We'll touch on that really quick and first do you have anything you want to add before we go? She kind of took it off. I was gonna say, I know that's
such a cop-out answer. But I know. >> This is like our team calls right now. >> I know, yeah. Cascading ideas. I mean, just going to-- oh, yeah, same. Yeah. >> That works. >> Yeah, so this is launching on SummerSoul.
this. So this is a campaign that we're running. I think we have 40 plus artists like 100% confirmed at this point. All one of one artists, 10 editions a day, eight of them in Seoul, that the artist determines the price of 100% of that revenue goes to them and then two per per
will be in our native SPL field which will be repurposed as we see fit. Probably 50% of it will just end up being burned. I have this infatuation lately with burning things as does ANTEL are lead dev.
We're going to burn the shit out of some filth and some other things as time continues. That's going to be a lot of fun casts in Frisk have really run that initiative and they've crushed it. And I'm really excited for some of these one-of-one artists to get the shine that they deserve. I would say that
We like the summertime around Liberty Square. We went to the summer. We had a lot of, we had liberation airdrops running all of June of last year and into the mid-time. Our one year anniversary is coming up and I would say that we're probably going to have a pretty good party all summer long, literally all summer long.
every single week of the summer we have something planned so if we can hit our marks then it's gonna be a really fun summer and then we've talked about it really briefly but we have to start working on it internally this fall we're gonna do Camp Liberty where we're just gonna get everybody together for a long camping weekend somewhere and have like a cool off the grid
touchgrass weekend so that's something that's coming that's exciting as well. Whoa all of that sounds so cool but in particular Camp Liberty sounds awesome. Also Brian you are full of quotables. We're gonna burn the shit out of the fill. Getting into the rarity structure of squirrels globally
You've got a lot of one minor. But for anyone here who wants to keep up with your updates, get involved with your community, maybe participate in Camp Liberty, where should they go, what should they do?
I literally could not unmute. I'm sorry I was trying. I was sitting it over and over. Yeah, follow this account. Gonna Lover Square. I don't know. Join our discord. Casts, web, for us. As somebody's always in there, the community's always in there. It's a really pop in and fun discord. It's very, very grown up, very light on the drama, very high on the game.
you never know when I'm going to pop in and we're going to start a rumble or cast is going to pop in the sort of rumble. We're giving away a lot of things leading up to revolution as well. We want to make sure that our community has every opportunity to get the carbon they need for revolution so that'll ramp up here very very soon. And yeah, and that's all I could say about that.
All right, love it. Well, thank you guys so much for this cast, Brian, for being here today. This was a lot of fun. It went by way too fast. Next time we'll have to get more back community members in here.
more people up to ask questions. I'll definitely try to run through mine a little bit quicker. I'm not sure what I do. I guess we all got carried away with the discussion today, but it was a lot of fun, nevertheless, and I really loved getting to know you guys a little bit
better and love what y'all are doing and we'll definitely have to hop into your discord and keep up with all the upcoming updates, upcoming updates. They're a better way to say that. You know what I mean. But thank you guys so much. This is great.
Thanks for having us. And thank you for integrating the brave one as well. Yes, that's quick. Oh my gosh. I noticed that this morning. Well done, guys. Thank you so much.
Big love. Yeah, and that's the other alpha. We didn't even get to the other alpha. Oh, we're gonna have to do this again, but at some point, we're probably gonna have something for your holder at some point. Oh, you hear that guys? You heard it.
Wow. All right, all right. We'll definitely need to do a part two then. Yeah. Thank you all. This was so great. I wish everybody a wonderful, wonderful weekend and rest of your day.
Until next time remember it's all gravy baby. Oh great. Thank you guys. Have a good weekend. Bye.