Inspect X GameFi

Recorded: Dec. 13, 2023 Duration: 1:26:01
Space Recording

Full Transcription

Something a little different than we've typically been doing on a new topic that's quite hot right now. So super excited to have everyone on. Would love to maybe start off the space by saying hello to everyone.
And inspect. Can you tell us a little bit more about that maybe to set the stage for today's discussion?
And make informed decisions.
Now for GameFi.
For GameFi.
As well as in recorded spaces.
I'm Sneaky Che from Shrapnel.
We're a triple A first person extraction shooter.
Our early access is coming soon.
We have great blockchain and NFT integrations that really empower our players to not only own the value that they're creating within our Shrapnel universe, but then also allow them to add their own personal customization to that universe as well through not only our skins and cosmetics, but as well as through our map editor.
So really excited to be here.
So really excited to be here and partner with inspect.
Appreciate it.
Would love to overworld.
Would love to hear.
Have you tell everyone a little bit about what you guys are building and just high level.
Hey there.
Unfortunately, Jeremy couldn't make it today.
He's in Singapore.
He's working around the clock.
I'm just here to actually just bring support to the space and glad to be here.
Thanks so much.
We're building an amazing game.
I hope everyone here knows a little bit about us, but I won't ruin it with my passwords.
Thanks so much for having us.
Of course.
No worries.
So we not only have some amazing projects, which I'll throw to Army of Metaverse and Nifty Island, but I'm excited to get to the content creators and KOLs within the space as well.
But Army of Fortune would love to hear a little bit more about what you guys are building and just go around and kind of hear everyone's intros.
Hey, thank you so much.
I'm the CMO here at Army of Fortune Metaverse.
Really a pleasure to be here with such great names and brands here in crypto gaming.
So we're building a mobile game.
We are a mobile gaming studio.
We're building the next generation of mobile games with Web3 integration.
Currently, we have a live game on Apple App Stores and Google Play, which is called Army of Tactics.
It's a PVP strategic auto battler.
You know, you can download the game and play it now.
We're coming up to a full feature release in the next month or so.
So big things happening there.
And then our next game will be out in closed beta, closed by the end of the first quarter of 2024.
Love it. Love it. Nifty.
Hey, everyone. Great to be here.
This is Charles from Nifty Island.
Awesome to be here with Inspect and all the other panelists.
We are a Web3 game world.
In short, you can build your own island, play endless games on that island, share a link to it on X or Discord, and earn rewards by driving engagement.
We are partnered and integrated with 60 plus NFT communities.
Play as your sappy seal, play as your board ape, play as your pudgy, play as your forgotten rune.
The list goes on.
We're building a new type of user generated content game world powered by Web3.
Awesome to be here.
Appreciate it.
Bryson, how you doing?
What's going on, guys?
Feeling good.
Seeing some amazing games and content creators on the space, as well as the homie Whale.
So it's good to be in a space.
I don't do them that often.
So it's good to be on one of the cooler ones to talk about gaming.
For those who don't know me, I'm a gaming content creator.
I make content on Web3 and Web2 games.
I think that the intersection of how you bring gamers into the Web3 space to actually create more sustainable ecosystems around games is important.
So it's cool to have chats.
But most of my content is very much based on TikTok and also Twitch.
Yellow Panther.
We've spoken a lot in the past.
Happy to see you.
Hello, Mike.
And hello, Will.
Thank you so much for having me.
What is up, guys?
Yellow Panther here.
I'm a Web3 gaming content creator.
I make threads.
I make videos.
I make, you know, I go to spaces.
I make a lot of different forms of content.
But most importantly, today we are here to celebrate and talk about Web3 gaming.
So I am hyped to be here with all these amazing games and also content creators.
And Sanjay, how you doing?
Hey, Mike.
Thank you for having me.
What's up, Wills?
Many familiar faces and games here.
Bullish on a bunch of these games here.
Shout out to Charles as well from Nifty.
Overworld.
Everybody.
Thank you for having me.
You know, content creator as well here.
Makes posts that are about, you know, everything Web3 gaming related.
Sometimes it's written.
Sometimes it's videos.
Used to do a lot of content creation on YouTube.
And Musically, which was TikTok before TikTok became TikTok.
So, you know, making content since 2016.
It's a video especially.
Excited to be on this space.
You know, very looking forward to Web3 gaming as a whole.
I appreciate that.
Spike, how you doing?
Yo, thanks for the mic, Mike.
And appreciate everyone coming up and the opportunity to speak with some of your speakers and games.
I'm Spike.
I'm a gaming creator.
I'm most known for my work working with games and creators.
I've helped over 50 games, you know, launch and work with them to connect with great creators like some of the guys here on the stage.
So, yeah, super excited to jump in.
See what the specs are up to.
It seems like GameFi and gaming is a big priority for you guys.
So, I'm here for it.
Excited to jump into it.
We're super excited to be in GameFi.
Can't wait to release more updates later on.
And last but not least, Cryptotheus.
Cryptotheus, if I said it correctly.
Oh, no sweat at all.
Cryptotheus.
Cryptotheus.
Whatever works.
Also go by Nick, which is quite a bit easier.
I'm one of the co-AMA leads at Neo Tokyo.
Also co-host of the Interlink podcast.
So, up here, ReppinNT, we're a collection of investors, builders, gamers, content creators,
and much, much more all focusing on Web3 Gaming.
So, stoked to be here.
Stoked for the conversation.
Pleasure to be up here, you know, with a bunch of people that I know and some that I'm looking forward to getting to know.
So, excited to dive in.
Appreciate that.
And I appreciate everyone kind of giving a quick intro.
So, obviously this is, it's kind of like a mix of two worlds and we're hoping to kind of, to bridge the two worlds together.
And I'm curious, Whale, like we're always on these bases together, a lot more focused on how different communities are building on different chains.
And I'm curious, like your involvement in gaming and how, obviously, you read a lot of threads and I've seen that you mentioned some different games on there as well.
But curious, your thoughts on the growth of GameFi within Web3.
Yeah, that's probably a question Yolopanto or Sanjay can answer better.
I'm not like a Web3 Gaming creator.
I know a lot of creators right now are turning to Web3 Gaming, but I'm honest and say that I'm not like a big gamer.
I do, or I did transition like into a lot of Web3 Gaming content now too, because as we all on this stage agree, I think that's really like the hot topic or like the way our space is evolving right now.
But I would love to hear Yolopanto and Sanjay's take on this from a perspective of being a Web3 creator, but really focused on gaming.
Have you seen a big shift, and maybe Yolopanto will go to you first.
Have you seen a big shift towards gaming or more interest?
Because that's usually like from a project perspective, and I know you're a creator too,
like the amount of inflow you get from people who want to work with you, that's usually always a good indicator on how the space is feeling in general.
So I would love to hear your take on this.
Yo, first of all, that's a lie. Will is actually pretty good at Fortnite.
So you can't say you're not a gamer, bro. You're good at Fortnite.
And you can be Sanjay, so we all can be Sanjay.
Anyways, yes, I think this year has been incredible, right?
Like from no one talking about AVAX games, to everyone talking about AVAX games, to everyone's just talking about Web3 gaming in general, right?
So I think the shift is actually tremendous in just the mere past three months, right?
And I think I actually need to give kudos to Spike, you know, because early on the year, he helped a lot of us creators to kickstart and jumpstart,
and also in helping games to kickstart campaigns, to help them, you know, have momentum in, you know, driving all these marketing campaigns and also launches.
Especially like I remember early in the year, there were like many smaller games that kickstarted campaigns, right?
And then slowly it snowballed to what we are seeing now, bigger campaigns.
And, you know, right now, Mochaverse has recently raised 32, approximately $32 million.
And we are all building a huge, huge gaming ecosystem.
And then we have our friends at Shrapnel, then Overworld, you know, the most hype min.
And then AOF, right?
Recently, two weeks ago, they sell out and they did amazing.
So it's like a snowball effect from months ago and, you know, slowly shifting to what we are seeing today.
And I mean, back to your question, man, like we do have a lot of inflows and interest right now.
And you can see the moment I tweeted this a few months ago, NFT people are also talking about gaming.
So like the moment that happens, you know that things are about to get real.
And now we are seeing grill, we're seeing dingaling, we're seeing all these wheels.
They are on top of everything, man.
Like they're everywhere.
So that's the sentiment right now.
Yeah, I feel the same.
I think that's a pretty, pretty accurate description.
How fast the, the sentiment can also, also change in our space.
And Sanjay, anything to add there?
Yeah, I feel like Hawaii just covered everything and everything.
So like, I was hoping that he would leave one or two topics for me to talk about, but you know, agree with him completely.
I do want to mention that, you know, as gaming is growing and NFT projects are coming into gaming projects.
It's not just like, it's not all just fluff, right?
It's not just like, Oh, Web3 gaming is booming.
So why don't we jump into Web3 gaming as well?
So I think like NFT projects are actually building rather than just following the hype.
We just saw, you know, like a pudgy penguin mentioned their pudgy world, which is a huge news, right?
So the fact that they are jumping into it and they are building around it, you know, that they're not in here just for the hype.
Because these are some of the top projects in the game, in the space, right?
So the NFT projects jumping into gaming, it's not just for hype, but it's also because they're truly interested in gaming long-term.
And what we know of gaming as today, you know, Bryson and everybody's a traditional gamer here.
And we know how big traditional gaming is.
Once it reaches, once Web3 gaming reaches that point, which it will, all these projects are just going to tenfold in users and, you know, volume and et cetera, et cetera.
So a shout out to all the people who have started this kind of like, you know, like a snowball effect.
Spike and Yellow has helped me a lot through the months.
You know, I joined Web3 gaming space only really like about six to seven months ago.
But I feel like I'm 20 years older than I joined just because there's so much information being thrown at me all the time.
And DMs are so crazy.
So if I don't reply, I'm sorry.
But yeah, super hype.
Well, take it away.
I love it.
I actually want to want to go to you next because I saw you pinned like the announcement of working with InSpec 2.
So my question to you would be like on the on the social side with InSpec being this social tool.
It's more than that.
But of course, like focus on on the socials, too.
What do you think?
Like, of course, it comes down to to building a good game and having passionate, passionate players.
So I would love to would love to hear what role do you think did community play in in your success in the space?
Because every time you or I see it for myself, like when I and I'm sure Yellow Panther, Sanjay, Bryson, Spike can relate.
Every time I mentioned Shrub in a post, there are always like a lot of passionate community members who engage.
So I would love to hear what role do you think community plays and how are you, yeah, kind of building for this community engagement.
And Coco from AIR first, just so you can prepare the question, the same question will go to you after after Shrub.
Shrub, no, it's so funny. I've been with Coco like on so many spaces in the past few past few days.
So feel like I already asked her like all the questions around around the game and Web3 gaming.
But yeah, Shrub, no, please please take it away.
Yeah, definitely. I'd say, you know, obviously, community is one of our most powerful resources, as you just mentioned, our ability to, you know, gain visibility on the timeline to have that discovery mechanism to reach new audiences.
That's only, you know, possible through the community that, you know, supporting us and we're hoping to, you know, reciprocate and make them proud of all that support. Right.
But it's been a long process. Right. It wasn't always like that.
Like we've minted our first Genesis operator collection on ETH mainnet in June of 2022 for 0.05 ETH.
And it wasn't like, you know, there was a gas war or anything like that, you know, it was it was a it was a challenge to sell them. Right.
And then fast forward to today. Right. A month in our year and six months later, if we try to do that same mint, you know, it would be bananas. Right.
And so, you know, it's it's it takes time, you know, to build with the community.
But if you're there consistently for them and you have that transparency, you build in public the visibility and communication with them, then, you know, they'll reciprocate in kind.
And the amount of value that you can gain from, you know, a well engaged community is immeasurable, as you can see, just from, you know, what we're able to get from our community.
So really, you know, we're super thankful for everyone who's been part of us from the beginning, you know, who who minted all those, you know, who minted so long ago for 0.05 ETH and even the, you know, newer people who have come in more recently.
You know, they're all welcome. And so they all play a part. And like you're saying, communities, everything.
And to bring it back to inspect, you know, I'm dating myself a little bit, but I remember, you know, how important it is from like, you know, not only a retail side to like have data in front of you, like the days of sort of like DAP radar and seeing, you know, who's who's doing the most on chain transactions, things like that.
And so as a discovery mechanism, it's really powerful for us as a measuring stick to make sure that we're hitting those right cords in the sort of X verse of conversation to make sure that we're getting in front of the people we want to get in front of.
So it's great for our feedback. But then also, I think it's great for just a user to have more information and more data to make smarter decisions, you know, about what projects they ultimately want to investigate further or ultimately, you know, have some investment in as well.
So, you know, from both the user side as well as the business side, we love inspect and think it's going to be a great tool for the ecosystem.
Let's go. You said something interesting with Shrapnel starting in June 2022, having the first collection there.
You kind of saw both sides, right? I think June was kind of 2022, mid and 2022 and a huge part of 2023 too was like the spare market, right?
As you said, like not, no gas was not too crazy of an interest in it. And now it's a whole different, different ballgame from a community side too, I guess.
So I would love to hear, do you see a benefit looking back of starting when there was not too much hype around it?
Because a lot of projects that are kind of starting right now, they experience a different ecosystem, right?
A different sentiment around them. It's way more hype. As you said, like when, if you would mint the original mint today, it would go crazy.
So looking back, do you think there's a benefit of starting in a market where there's less hype or less, yeah, I don't know what the right word is, less.
Yeah, I think hype is a pretty, pretty good word to describe it.
Yeah, I think there's, there's trade-offs, right? Obviously financially, it probably wasn't the best decision to sell 10,000 operators at 0.05 ETH.
And you can go look up at the price of ETH in June of 2022. Not, not the same as today, but so financially, maybe, you know, different factors, but from, you know, developing a really strong supporter base and a really strong community,
I think it was, you know, had immense benefits of really abstracting out speculators because, you know, there, there isn't a ton of speculation and flip value in the market.
So really, you know, we were able to connect with a community and grow and establish a foundation of supporters that really believed in our vision, really believed in the long-term execution capability of the team.
And then now, you know, a year and six months later, a lot of those original community members who have been with us through this whole ride are now sort of on this, you know, rapid growth acceleration as we move toward our early access coming next month, as well as our full game release.
And it's really nice to have that continuation of having, you know, those people there from the beginning to help indoctrinate and to help onboard all this new wave of, you know, supporters and community into the shrapnel universe.
And I think it gives a lot of confidence to, you know, those new supporters and new members when they come into our discord, when they come into our Twitter, when they come into our telegrams, you know, they see those members who are so engaged, confident and have been, you know, around us.
For so long that they can speak really well about the project that just breeds confidence for those new supporters to be like, okay, hey, there's something going on here that we want to, you know, dig deeper into.
Amazing. Amazing.
AIF versus Coco, you started in a way different environment, right?
You minted SMJ, said like a few, I don't remember, last week, two weeks ago, something like that.
Not too long ago.
So it was already like in the small bull run that we see right now.
But you still, and that's something I would like to throw to you, you still didn't like capitalize on that from a mint revenue perspective, right?
You opted for free mint in an ecosystem where you could have easily sold out for 0.2, 0.3, something like that, right?
With a floor price going to 0.8 at some point.
So we'd love to hear from your perspective, why did you go for a free mint?
And at the same time, what's kind of your general take on launching in this market where there's a lot of hype and a lot of excitement around Web3 Gaming?
Yeah, no, that's a really great question.
And I think I have to say hindsight is 20-20 because at the time that we made the decision to go for a free mint,
we were, you know, we were gearing up towards launching our game, coming up to, you know, a future, you know, shortly after that, the second part of the game and the TGE and knowing the things that we needed to deliver for our roadmap ahead and being in the position that we were.
So if you think September, I know it just seems like it's just a couple of months ago, but things felt very different back then.
And, you know, we were looking at the market and seeing what was working, why it was working.
We'd just come off the back of a couple of free mint metas that had done really well.
And it was the conversation of the moment.
It was the meta of the moment that if you want to build a community, if you want to invite people to a space that is, you know, has stigma attached to it or has like a reputation for being liquidity grabbing and this sort of stuff, the meta was free mint.
And for us at that time, the money wasn't the priority.
The priority was to get people to hear about us, grow our following, build our community and most importantly, have that work towards the download of the game.
So at the decision at that time, free mint was the way to go.
I mean, yes, now if we make that decision, I think, yeah, 0.05 mint price or 0.1, 0.2, you know, could have also worked.
But I think for us, it really worked in our favour because I cannot tell you the difference in terms of the conversations I have now versus the conversations, you know, we were having two, three months ago.
And having all these new people in our community, actually, it gives you a fresh perspective on what is working and what is not working inside of your project.
Because we've had, you know, a very solid, smaller community up until about September, October.
And they got used to all the mechanics in our game or they got used to how to use our hub website, for example.
But now having this huge wave of new people, it really exposes what we really need to do to take the project to the next level.
What are the questions that people are still asking?
What are they getting stuck on?
Especially when it comes to the Web3 elements, because our plan is to be onboarding truly a huge wave of Web2 players.
And they love the interface that we have in the game.
But how can we make sure that when they do decide to take those baby steps into Web3, you know, what are they going to be presented with?
And how can we make it as seamless for them as possible?
And that's also, sorry to go on, but that's also another reason why we need to actually build that Web3 community.
Because you grow the, what we call the OGs in the community.
Make sure that they are completely the experts are comfortable with what the things are inside of our ecosystem.
So that when you have these people asking the questions, it's the community that onboards the next generation of the community.
It's not us as the project makers, but the community can truly take ownership because they know how to work inside of our ecosystem.
Thank you, Coco.
Bryce, maybe to open the conversation up a little bit, maybe a little bit further away from the core NFT space.
You being like heavy on Twitch, TikTok, and I guess there's more of a Web2 audience, maybe, maybe not.
Maybe you can educate me there a little bit more.
But I would love to hear, assuming that there's more of a Web2 audience or maybe Web3 curious people, but not the core Web3 space.
What's the perception there?
Like, is the term Web3 gaming something that sparks interest there?
Or is it really about the games itself and kind of Web3 and the Web3 part and the benefits that this could bring?
Is it kind of background?
What's your experience from being like really active over there?
Yeah, it's interesting.
Like, playing both sides of the spectrum, I think, gives you a better perspective than, like, what most people would get in.
Like, kind of seeing both sides of it in terms of where the games are going from the Web2 angle, but also where the games in Web3 need to go to, like, be able to match up and, like, grab user attention.
And one of the best ways you can actually, like, get a sense of if people are really, like, fucking with your game or not or if people are fucking, like, with the type of content you're explaining to them.
For example, go stream a game to, like, a new audience or go on Reddit or go someplace and just, like, just test it out with a new audience and see what people's, like, gut reactions and feel are.
Because most of the people in the Web2 gaming space, they're not as opposed to Web3 games as people like to perceive.
They're more so opposed to Web3 games that are ships that are trying to ship themselves off as the next big thing when it's normally and has been for the past two years a bunch of garbage.
I mean, you stick a token on something and you automatically think, like, oh, my God, we're going to go and grab people who natively play games consistently and be able to express why blockchain and wallets and stuff matter to them when, like, the whole process is, like, you have to have something to bring them in.
And it's no different than if you're posting, like, a YouTube video or something where that hook matters.
The same thing matters in the gaming space.
But that's been, like, kind of, like, thrown to the back burner in the Web3 space for the last couple years because the prevalence of tokens has been, I would say, like, at the forefront of bringing people into the games.
And most of those people, like, no offense, but most of the people are either speculators or people that aren't going to play the games.
That's also fine.
I think you do need to build a community in the early days around people that are in the Web3 space so you can actually get to a point where when people want to play your game, you are actually around long enough to be able to build a reputable game.
But what you realize is, like, over time as you build a game and, like, you have to get users and then you have to convert users is those people who are, like, your earliest speculators and early adopters, they're also going to be looking for ways to find exits because they were, you know, believing in your game in the earliest of days.
And the only way you can truly, like, satisfy both criterias of that is by eventually expanding to an audience that is much more aligned with playing the games because they are truly interested in the gaming.
So one thing I've learned very deeply is if you can build an audience in Web3, you can easily do it in Web2 as well.
And it isn't either or.
Most of this is just gaming, but I think people try to create, like, a deeper separation because of the blockchain layer and the element.
But if you get down to the bare bones of, like, what makes someone jump and play a video game or what makes me sit for four hours and play a game, it comes down to, man, is this something fun that makes it interesting for other people to also like?
Some of the earliest games I played were, like, you know, growing up Halo and games like that.
And I still have friendships with the people I was playing with.
And those friendships is what truly cultivated a love for the game.
So I think, like, when you look at the branding of some of the Web3 games and it's changed now, I see some games that are completely pivoting.
I think one was called DeFi Mons, and they completely changed their name in branding.
And I'm like, damn, this looks a lot cooler.
But a lot of what branding is isn't just a logo or it isn't just, like, the name.
It's how someone feels when they first encounter your project, how someone feels when they first go through the onboarding experience, how someone feels when they decide, damn, this crypto shit is actually pretty cool.
And they make their first swap and buy their first asset on chain.
Because for me, it was, like, a pretty euphoric experience, even though it was tough, like, two years ago when I bought my first Axie.
I was like, damn, this is actually pretty cool.
Like, I just learned about wallets and things.
So from my perspective, I think that we have a very, like, short-sighted understanding of, like, what we think Web2 gamers want.
Because we focus so much on, like, how we take the token price and go to 1,000x, which is great.
But it's like, what happens if you go to 1,000x and then that next string of gamers doesn't come in to actually want to enjoy the games?
You end up going back where you started, and a lot of times it's even worse.
You go down 99%.
And, of course, you're going to have winners and losers across the board.
But I do think that we're moving into a space in Web3 where we're seeing much more engaging games.
And even in the Web2 audiences are much more inclined to want to jump in.
I was playing Pixel Vault's Battle Plan on stream the other day.
And, I mean, I had, like, probably 150 Web2 gamers in there or, like, close to it.
And, dude, they were fine, like, asking me, man, how do I get into the game?
How do I play this?
What's the, like, how do you jump into the Discord?
They had no clue, like, that there was, like, any crypto barrier.
They also didn't care.
Like, they were in the chat being, like, educated on the game.
So, I think that we're moving into a place where that hybrid world of gamers are going to game regardless of there being crypto involved is going to happen.
You just need the right branding, the right experience, the right emotional feel that someone can connect to and be like, damn, this is cool regardless of if it's on the blockchain or in an AWS database.
I think you made two great points.
On the one hand, really, like, building something people like to actually play.
And at the same time, with your example, with Pixel Vault, having, like, an easy onboarding.
Maybe that's another good topic, New Tokyo, to throw it to you, with you being, like, a really, like, an OG project, right?
I think, launched in the early days of the first NFT bull market, seeing a lot of people coming into the space.
We saw a lot of onboarding back then.
Then the bear market, people left.
What do you think is, like, from a gaming perspective, a good way to onboard people into Web3 in a way that it's not, like, they have to ask a lot of questions.
Bryson mentioned, like, people asking, okay, how can I play this?
And it's not necessarily just about crypto, but just, like, making it as easy as possible for people to be onboarded.
What would be your take or your approach on this?
So, I know, like, a lot of games, they'll, like, you know, tout about how they're on, like, the Epic Games Store or, like, they maybe have a demo on Steam.
I actually think that that's a good way to get some sort of traction and some sort of understanding.
But the problem you have is there's so many, like, trolls on those platforms that are immediately, when you post, hey, I'm on this platform, you're going to get, like, 100 comments under it from, like, those traditional gamers that just hate blockchain because they haven't even taken the time to understand the value of it.
And they'll be like, oh, my God, it's an NFT game.
And that kind of, like, also can stunt your growth.
So, I would say, like, the biggest things are, one, of course, you need to be transparent about the blockchain side.
But outside of your Web3 audience, like, focus heavily on the gameplay aspect and how you, like, show different valuations in terms of how you're expressing the gameplay on places like TikTok and YouTube and working with creators and doing live streams and getting a pulse for what people think.
Because I think what a lot of games in Web3 have done poorly is, like, understanding how you balance your constituents.
Your Web3, your people who are, like, your Web3 supporters are constituents.
They need a different type of marketing and a different type of connectivity than the messaging that you would share with somebody who, you know, maybe they play Hearthstone every day.
And now you're trying to get them to go give Parallel a chance.
It's a completely new type of messaging.
So, making sure that you are, like, aligning with what truly moves those people is going to be very important.
And for me, like, a lot of what I see is just people just having regular conversations about the game and playing it.
Like, if you look at the early success that Dr. Disrespect had when he dropped Dead Drop, it wasn't because Dead Drop was an amazing game because right now the game's in an actual shit-like state.
But it was because Doc was like, you know what?
I don't give a damn if you guys don't like this NFT technology.
I think it would be cool if someone jumped into a server and was able to extract a $100,000 item.
And you want to know what?
Other people also were like, damn, this is kind of cool.
There were some that kind of gave him backlash.
So, I think it's a combination of, one, standing on what you truly believe in and then understanding there's not going to be everybody that wants to immediately jump in.
But if the value is there, guess what?
People are going to flock to it.
They're going to be like, oh, my gosh, like, this is actually cool.
Months after, they might have said the same thing wasn't cool.
So, I think a lot of it is just being super transparent but also just being yourself around how you express, like, the games.
Because ultimately, you can make a really strong living, like, in Web3, like, creating games and, like, aligning with the hype cycles of, okay, crypto goes up, Bitcoin goes up, ETH goes up.
So, like, the gaming narrative goes up.
But when you think about it two years ago, outside of Axie Infinity, there wasn't a real deep embedded narrative around, like, other crypto games.
It was like Axie's doing this crazy thing.
So, all these other games flocked in.
It was like, okay, we're going to raise money to do things as well.
But when you look at, like, where the landscape is going, the Web3 sentiment back when Axie was going insane, a lot of people that owned major NFTs or major players in the Web3 space that wasn't gaming kind of just watched from the sidelines.
They were like, okay, like, I don't really like the game that much, but, like, play to earn could be interesting.
But now, when you look at the space of, like, the narrative isn't with profile pictures anymore, even though, like, you're starting to see some of those companies make really cool strides in gaming and other places.
The narrative has shifted to gaming because, just like in the previous cycle, now people are looking for the next cycle to be able to carry what could be blockchain or cryptocurrency.
So, it is going to be gaming for a while.
But just in that same vein, if those Web3 participants, like some of us on the call, decide, you know what, I made a couple bucks off of crypto gaming.
Like, it's not really as cool as I thought it was, but, hey, I made some money.
What happens when that buzz goes down?
You still need to have some sort of, like, players and people to still be there and, like, playing the stuff every day.
So, I think that, like, because we're in such a euphoric period, here's the time where if your token's up in your game, go out and take risks and get feedback from the Web2 gaming world.
Hey, if your token's up 100x, 200x, and now you have a larger marketing budget, yeah, you should go and see if you can get a Web2 gamer that's in a similar game genre niche to work with you to test it out.
Even if people say, we fucking hate your game, guess what?
You've gotten better feedback from those people than you would have gotten from people that are holding your token.
So, now you can create a better user experience, which eventually results in people buying the token because, guess what?
The experience has improved because of the feedback you've gotten from audiences that are going to play your game.
So, I think, like, a lot of it, like, revolves around how you bring gamers in, but also how you stimulate that core audience of Web3 people that are bullish on your token, that are in your Discord every day, that are jumping on cool Twitter spaces like this.
So, I know that was a bit of a ramble, but hopefully there were, like, some good takeaways for people that are building games.
Well, 100%, a lot of good takeaways.
Shreppnel, yeah, if you have your hand up, please, please go ahead.
Yeah, I'll be quick about it, Whale.
Just to add on to what Bryson is saying, we totally agree 100%, and that's why we believe it's important to give, you know, just players, gamers in general, a free-to-play gameplay experience that's unencumbered by our blockchain technology integrations.
And so, what that means is we're available right now on the Epic Games stores to be wishlisted.
We're going to be using that as our primary distribution platform, but if you're just an FPS gamer, you discover us through the Epic Games store, you download us, you can hop right into our game, start actually playing gameplay sessions without having to worry about, you know, a wallet or blockchain.
And if you just want to play our game as a free-to-play FPS shooter, that's all it can be for you.
But if you want to dive in deeper and see, like, the benefits of what blockchain enables, like, ownership of your assets, so, like, that really cool skin that you have on your account, if you want to send it to your buddy so that he can play with it,
you have the autonomy and ownership to do that, unlike some other games where, you know, if you purchase a skin, it's locked to your account, and even though it's, like, quote-unquote, you own that skin, you know, you really don't have a lot of autonomy in how you decide to actually use it.
So, you know, our goal is to, again, have a free-to-play, seamless gameplay experience, regardless of blockchain interest or enthusiasm, and then really just showcase the benefits of what the blockchain technology can enable.
I love that. I love that. And I know we have some new people here also. We have Neo Tokyo and Jonah. Jonah, how you doing?
I'm good. How's it going?
Good morning, good evening, good afternoon, wherever everyone is. Look, we're talking a lot about gaming, and I remember our last space we had that you were on for AVAX, obviously, with AVAX having a large gaming audience.
I'm curious, like, how has community engagement shaped development and success of GameFi projects, and what are some strategies that they've taken that you've at least seen? Because I know you're quite involved there. So, curious your thoughts.
Yeah, well, hopefully there's no miscommunication. I like AVAX, but I'm not like AVAX.
No, I know, I know, I know, I know. I'm just referencing our last one, yeah.
Okay, just making sure.
Okay, cool. So, I think a lot of these games, if I look at Web3, I think this is an evolution of Kickstarter, but no one really wants the Kickstarter side.
I think what every one of these groups are doing is they're using tokens, one, to make money and make more money to produce the games, but also to galvanize an initial community.
So, when it is time to approach Web2, you have a community that kind of has your back and will help you, you know, syndicate content and represent you.
So, I think some games do that really well, and I think some of them do that really, really, really poorly, and actually will be the thing that kills them.
I think when you lean too far into this Ponzi, some of them being Ponzi's, not all of them, we use Ponzi pretty loosely here, but I think we should, you know, it's a more serious term, quite frankly.
You know, whatever. When it's only about the token, what happens is you get a community that is very extractive, and there's nothing wrong with making money.
Like, I'm not saying don't do a token. I think games should do a token. I think games that do a token are actually evolving gaming.
But when you make it just about the token and just about the mint, you kind of lose sight of what it means to have the entertainment side, because it's a game, right?
There's entertainment. The token can't be the only aspect of entertainment here.
And I think what happens is some of them get so ingrained in the token that you don't actually have a community.
You have pretend investors, and they leave, and they get all angry, and then your thing dies.
So, it's a fine balance. It's a fine balance.
My hope is that the games are released first before a token is dropped, but that isn't always the case.
But I think tokens are a revolutionary concept for gaming, and I think we're going to see a lot more of it.
And I'll tell you why, and then I'll explain how it works with the community.
It makes sense because most games that are startup don't get additional funding to produce, right?
And so, if there's a token tax and an initial concept that is very well received, you can get additional funding that is beyond the VC or the publisher aspect.
So, this is like the third option, right?
In gaming, there's either the publisher who provides financing, which is pretty much you give up your IP and give up all of your rights.
Another option is the VC, where you need to have an incredible valuation in order for them to get their money back.
So, there's not as many VCs that are going to write a check.
But the third option is a game token, which is an alternative from Kickstarter, whereas Kickstarter, you just token money, and then hopefully a game gets made, which is unlikely.
But with the token, you can take a little bit of VC money or a little bit of publisher money, get to an MVP that is hopefully very high quality.
And if you have market sentiment that's up and people are trading on that and you have a tax, then you have funding to really build something that's larger than just that one game, or you can really go in-depth on that one game and you can build a much larger ecosystem.
So, I think the community and the token go hand-in-hand, and how they go about that token also structures the community.
I think that's like what, I guess, mentioning AVAX, that's why it does so well, is the subnets really allow for localized communities within the AVAX network.
Because a lot of chains, you just have to do, you know, you get a token, and it's like, okay, that token's basically the ETF of all games on that platform.
But with AVAX, you kind of have these subnets where you don't have that ETF sort of story.
And you, like, an issue could be one game rugs, and then everything else in that chain goes down in value.
But if you have a subnet, it's one chain, like, let's say one game rugs on AVAX.
Well, because you have a subnet, you're somewhat insular.
And so Shrapnel, for example, who has a subnet, won't get beat down by some other game that's a bad actor.
And I think that actually is really important for forming community.
I was kind of all over the place, but does that make sense?
Yeah, yeah, that answers the question pretty well.
And I think that's true.
I mean, there's a lot of ways that projects are building.
And obviously, having a token allows them to build faster, but also puts a lot of pressure on them to build rights.
Because then there's a lot of expectations from the community and from the people who essentially, like, invested into what they're building.
But I guess I've also noticed, like, a lot of projects end up rather, it kind of goes two directions.
They either, like, focus on one game and really build that out or almost turn into a studio and start building a few others.
Before, I was going to ask a question, but Spike, go ahead.
You've had your hand up.
Yeah, I just want to add a quick layer on top of what Jonah said.
And I agree with, like, a lot of the points he had said is it's interesting.
Tokens, NFTs are very powerful tools at aligning community.
When it comes to building that community, it can't just be the only substance.
It's just two sides of the coin.
So you need traders and speculators to help with liquidity, startup funds, and price action, and then also having more engaged gamers.
Again, you need both sides.
You need the people to help, you know, cultivate the funds, the resources, the reach that Web3 provides so well, as well as working with, you know, gaming creators that can bring in an active audience.
A lot of these ecosystems, they fail because they either don't have one or the other.
Either, you know, they didn't raise enough money and have an amazing game, or they don't have enough players.
And there's not players engaged in this ecosystem or a chain or whatever it be.
You're not going to have people to speculate.
So they're very interesting.
It's definitely a hard balance.
A lot of these projects I see on the space today have done very well to align incentives both ways.
It's a game, whether it be, you know, you're here for the trading or you're here for just the tournaments, the esports, the gameplay, the content, entertainment.
So, yeah, good points all around.
Nifty, go ahead.
Yeah, just I think what really interests me about the combination of a token and a game as well, just to echo the points that have been made.
If you think back to the DeFi kind of run up years ago, you'd have tokens like Chainlink.
Sorry, accident.
Oh, yeah, no worries.
No worries.
I thought, you know, I mentioned Chainlink.
It's like mute.
No, I'm kidding.
Yeah, but it's yeah.
So you remember when that was running up, like the level of enthusiasm you had online was like through the roof about this token.
Like you had people creating fan led newsletters, podcasts.
You had people who were like full time evangelists of Chainlink technology.
And and and at that time, really, as a token holder, there was very little to do.
Right. Like there wasn't a ton of things you could do that was like super fun as a Chainlink holder, because the token and and the Oracle system they had, like they don't you know, there's not a lot you can do to be involved in in that.
And then you've got games that just rely on this huge level of user involvement.
Like what, say, the amount of creative effort that goes into Minecraft private servers is just off the charts and games need that excitement.
And so I think what we'll see with gaming is for the first time ever, you'll have tokens around products that are really deep and give that enthusiasm a place to go, which is going to be really wild.
I think it is truly the full potential of crypto realized.
100 percent. And even like there's there's so many opportunities from from a content creator side and there's like I would say the crypto as a whole, it's obviously there's there's a lot of limitations into how you can even like market and get awareness to your game.
But gaming is something that people just truly understand from web to web three.
It doesn't really matter. It's and with all these different platforms and short form content, et cetera.
But it's there's so many so much content you can create.
I'm kind of curious, like we have a few content creators here.
I'm curious, like Yellow Panther, like how how do you grow your audience?
And do you kind of split it between web three, web two?
Or is it or is it that's that's not how you do it?
But kind of curious your take.
Yeah, I mean, I actually double and triple down into web three gaming.
And really, because I know that my audience in X is actually very much web three native.
It could be, you know, early crypto days, people, it could be whales, it can be, you know, speculators, it can be traders.
But ultimately, a lot of my audience is actually gamers.
And we actually speak a lot of the gaming languages and also play a lot of different games.
Even in the Discord, it doesn't matter.
It's a web two or web three game.
We will just be gaming as a whole.
But I actually make content that I think I think someone said it earlier.
I forgot who, but it's about cycles.
Like, you know, writing the different cycles in terms of even within our niche of web three gaming and GameFi, right?
There's, you know, upcoming narratives such as on-chain gaming.
That's going to be huge, I think, in a couple of months later on.
But right now, it's just a starting point.
So I actually go into the trenches and find out what is early.
And I always cover things early.
For example, late last year, I actually covered Magic when it was like 30 cents.
And it actually went up to two bucks in like a couple of months.
And actually, a lot of people weren't talking about Magic and Treasuredow ecosystem back then.
So I think one of my specialty is actually going into the trenches and actually find some gems
and actually talk about them early and support the games early and let my followers know.
And, you know, even recently, things like GameSwift, things like, you know, a lot of the like Mighty Action Heroes, Overworld.
You know, I was there super early as well, like before anyone was talking about it.
And I think that is one key factor on how I was able to grow my account and also on X.
And especially like I actually look up to Whale a lot because I actually check NFT and spec the platform a lot.
This guy is crazy, man.
He's like number three and super consistent.
I'm just like, I need to, you know, spend some time on working on my stats.
But basically, also recently, I only started using InSpec and I only know that I was able to, you know, link my PFP.
Because as gamers, right, we are not, we don't have a PFP per se unless like, you know, you're like Bryson using a timeless character.
But recently, I managed to climb up the ranks right now.
I think I'm at rank 10-ish.
You know, pretty surprising like for a non-gamer, I mean, non-NFT PFP to be here.
So, kudos for checking and also, you know, getting my attention on my account.
Yeah, I think you mentioned something interesting because that's something I noticed too.
By checking like the InSpec ranks, we see a lot of gamers coming in in the last few months or last few weeks.
Me really being like, yeah, checking InSpec and being active there for a long time, for one and a half years now.
So, it's definitely a big change we see.
And I think that's also a good indicator when it comes to, yeah, where the space is, space is moving.
I remember when Ordinals kind of had their big run and everyone was talking about it.
We saw a lot of people with orange backgrounds on the leaderboard.
Now people coming with, from the gaming angle.
So, I think even from a social side, that's a good indicator that that's something broader Web3 is really interested in.
So, Sanjay, do you see the same shift too with being a Web3 content creator?
Of course, doing not just Web3 gaming content, but also broader Web3.
Is it something, a shift when it comes to like your own journey in the last few weeks and months?
Is it a shift that you have noticed too?
Yeah, it's definitely, that is the shift, right?
Well, I guess when it, you know, I'll go back to it a little bit, like, you know, how Yellow mentioned that he's focused on gaming in Web3 rather than, you know, like, kind of like doing Web2.
And Web3, his main focus is in Web3.
So, I think I also resonate with that a lot.
Like, I've done Web2 gaming in the past.
I've done traditional gaming in the past.
And it's very, like, I would say it's, gaming is fun, right, as a whole, but it's not as rewarding and you can't really control, you know, I don't want to, like, be the same person saying, oh, you own your assets and whatnot.
But then, you know, I feel like I appreciate the community and the culture and what Web3 brings.
And traditional gaming just does not bring that.
So, I'm not that keen, like, you know, to worrying about what's happening in Web2 gaming and how I can kind of, like, utilize that.
But I'm just kind of, like, happy with the community and the culture we have in Web3 and it's growing every day.
And just kind of, like, you know, doubling down on that.
Because in long term, I think, even though you might not be the Mr. Beast, you might not be, you know, Ninja, but in long term, these projects and the community will remember, right?
The community will always remember who was here before, who is still here, and who is still going to be here promoting the Web3 and, you know, in long term.
Like, it's great to bring new faces, like what Bryson is doing is amazing, right, bringing new faces from Web2 to Web3.
We need that. But I also think that community and culture, like, you know, projects like yourselves, where all these people in the space right now,
they will remember, like, who were here on the space and promoting Web3 gaming and, you know, sticking to what it is, the community and the culture, and just kind of, like, embrace that.
So, definitely seeing a shift, but I'm, like, intent and I'm happy and I'm, like, more bullish on doubling down in the Web3 ecosystem.
Amazing. Thank you. Neo Tokyo, I wanted to throw it to you earlier. I'm going to throw it to you now.
Sanjay and Yellow Panther, speaking kind of from the creator angle, from the individual angle, would love to hear your take on this from a project angle and the same as Yellow Panther, Sanjay,
and a lot of people in the space, on this space, like being an OG player in the space, like Neo Tokyo, launching pretty early in the first NFT bull run, having a lot of success.
Would love to, yeah, hear how you are viewing this, this changing landscape when it comes to gaming.
Hey, everybody, this is Firestorm here on the NT account. Thanks for throwing it over. It's been great to listen to everyone's opinion so far.
I mean, yeah, you asked earlier about onboarding, and I think there's been, there's really been major inflection points throughout the last 20 years of gaming that have been pushed by different, different audiences.
What I mean by that is, like, gamers who are 50 now were pushing back against the changes for digital rights management when they could no longer just make copies of their floppy disks and make 10 other copies for their friends.
Because they were getting pissed at that point, but the studios needed a way to protect their games and actually make money off of them.
And then gamers who are, like, you know, in their 40s now, they were the ones pushing back against DLC and microtransactions.
And that was more natural for people my age to adopt, maybe now that are around 30.
And they, you know, that was pushed by the studios, again, because they had to push updates for their games.
But the negative effect for that was that unfinished games are being pushed out.
And the next inflection point is probably skins, where the studios started pushing out skins and content creators benefited from that as well.
And we see that with Twitch streamers and the massive amounts of money they make today off of their skins and games like Fortnite.
And but on the gamer side that there's pushback because in the past, gamers got skins for free and they were just built into the game and they could earn them by by playing only instead of purchasing them in games like Halo.
And then now we have digital ownership that's being pushed by studios, creators and the gamer side.
And I feel like it's it's very unique in that way, because all the different inflection points in gaming history were had negatives for some groups were being pushed by other groups.
But now this digital ownership realm is being pushed for different reasons, but by all parties.
So I really think it has more power behind it and will be adopted quicker than a lot of those other inflection points that took years and years just for people to get used to it.
But throughout throughout history, like the different generations have had their own issues with different technology that's been pushed into gaming.
And I really think that the digital ownership has has more legs behind it because it benefits every party involved and not just one or two of them.
So the onboarding is going to come naturally once the games are good enough.
I really think that the technology digital ownership inflection point is something we are seeing right now.
Obviously, I think everyone here believes in that, but yeah, the onboarding will come naturally.
And I think quicker than microtransactions did, skins did or DRM did back in the day, if you're old enough to remember that.
Let's go. I agree.
From your perspective, is this like one of the main reasons we see this huge shift in Web3 also towards towards gaming?
I think that in gaming, a lot of the things that Web3 promises, you mentioned like ownership of digital assets.
Is it something that's like easier to understand in a gaming context?
Definitely. I mean, gamers around my age that are 30, we've been, you know, we had in-game items and fully fleshed out in-game economies that we wished we could sell to our friends.
And we did. I remember selling my full rune armor from RuneScape in fifth grade to my buddy for $35 and thought I made, you know, that was more money than I'd ever seen at that point outside of allowance from my parents.
And like the transition over the years to, you know, greater value in those assets, depending on the popularity of the game, it's a very natural fit.
I think we all see that as gamers. The collectibles industry, the gaming industry, the art industry, that's why those industries have been the early adopters in this space because it's a total no-brainer for us.
We get it. But there are people, especially people older than us that don't have any idea why you'd pay even $30 for a set of armor in an MMORPG.
So they don't understand why you'd pay $5,000 for a set of armor in a Web3 game.
So, yeah, it's natural for some. It's going to be a learning curve for others.
But the younger audiences, those who are the next generation of gamers who are 10 now, it's going to be, you know, they do that in their sleep.
I just had my neighbor kids come over and pay them $20 each to rake my yard the other day.
And they were like, oh, I'm going to buy a Fortnite skin with this.
So, yeah, it's going to be coming very, very natural to the younger audiences and the younger gamers.
Yeah, I agree. I think the next generation will have a way different view on these topics.
Nifty Island, maybe it's one of the last segments I want to throw to you and kind of being familiar with what you are building.
And bringing it back to kind of inspect and the role of all of creators in games.
What's your take on like the relationship between building a game and being like a game studio and at the same time getting creators on and incentivizing them to use the game, bring the communities on and building like for the community.
We'd love to hear your take on this.
Yeah, for sure.
I think one of my favorite things about building in Web3 is that I think it's just a way more intense and kind of future forward creator economy that we already have, where a bunch of the content creators in this space are just living in the future.
They're issuing their own NFT collections.
They have their own communities.
I mean, look at all the content creators up here.
They have this intense following that's really hard to achieve.
And Web2, where so often it's much more about shallow engagement that goes really far.
But can you really move people?
Like, what's a view worth?
You know, it's hard to say.
Whereas I know that when we work with the guys up here, they can really make people excited about something.
There's like a deeper relationship there.
And so what we found really fun is trying to figure out how can we, you know, augment that through a game.
So for us, it's meant creating avatars for lots of different content creators and also for NFT communities where suddenly someone can log into a game and say they're sent there by Spike or Yellow Panther or Sanjay.
Or anyone else.
And if they own something on chain that's related to those creators, they don't come in to the game as a blank slate.
They come in instantly connected with their fellow community members.
And they come in with the ability to play as avatars so they can recognize each other in game.
So, yeah, I think like this is the it's just such a great fact of building in the spaces.
We just have really forward looking creators who are open to new ways of monetizing and who command a deep following.
And and so games can be an instrument for improving that and allowing their community to do more and be more deeply involved with them.
And I think what you'll see, too, is we're sort of in this like really intense niche that's living in the future.
And we're just getting so we're all going to get so good at kind of, you know, building with creators and leveraging these deep followings that eventually it's going to go mainstream.
And we'll be sort of like these hardened, like kind of, you know, we'll have more powerful techniques to utilize NFTs and tokens for getting a mainstream audience involved, too.
And I think, yeah, it's going to be great.
So, yeah, no, it's a pleasure to work with all the content creators up here.
Rep, no, you're doing a great job on the content creator side, too, right?
I know a lot of creators working in some capacity with you guys.
I've seen a lot of content on the timeline around it, too.
So, are there some strategies you can share when it comes to maybe people in the audience who are about to launch a project or who are just like in the beginning stages of building a community around Web3 Gaming?
Is this something you have learned from, yeah, your relatively long time?
And it's a short time when it comes to, like, real life, but I think for three old projects that's been here, like, for one, two, two and a half years, count as OGs.
So, are there learnings you can share when it comes from building an audience and incentivizing content creators to talk about it?
Yeah, definitely.
I think it's obviously very important, and we're so thankful to have a lot of the speakers up here actually be partners and creators that we're working with not only now, but have been working with for a long time.
And, you know, my recommendation to any project is really to establish relationships early and start building, you know, connections with these individuals.
Because, like Yellow said, they really become a trusted, you know, resource and knowledge base for their audiences and communities.
And so, you know, whatever size project you are, you know, whether it's you're targeting some of the sort of tier one creators, I would say, who are on this panel, who are, you know, very large and established.
But there's a lot of also up-and-coming creators who are, you know, not only regional specific, but also highly specialized in whatever vertical they are.
And so, really, how we approach collaboration is we want to grow together with all of our partners.
So we try to get creative on really a case-by-case basis, especially for, you know, really established creators of, like, how can we get creative in a way that, you know, doesn't sound super shilly, isn't, like, overly, like, heavily marketized to where, really, we're just trying to be a conduit of information so that we open our doors, our studio, our development process and thought perspective with all of our partners.
They can take that message and disseminate it however they wish to their communities and collaborators.
And so how it really becomes impactful is if that message that you're sharing with those creators is something that speaks to, like, truth and is something that they can also wholly lean into.
Because, you know, it's very apparent, you know, you guys can all tell when a post is very, like, just promoted and a creator's really only taking an activation because of the sponsorship dollars versus, you know, a long-term relationship where the creator's like, hey, I think that this is, like, a very promising project.
I'm enthusiastic to actually introduce it to my audience and that enthusiasm and sincerity and, ultimately, authenticity is what we found to be really the difference between sort of setting money on fire and having wasteful spend versus actually creating and cultivating real long-standing relationships with partners to where, you know, not only they're helping us grow our brand, but hopefully we're also helping them grow their audience as well.
Love it. Yano, I see you have your hand up. Please go ahead.
Yeah, I just want to say, like, a lot of games, you know, don't really understand what, you know, Shretno just said.
And I think the reason why some of these, you know, obviously these games here today are very successful is because they understand, they're communicative, they actually understand the long-term benefit in working with creators and also how creators are able to help them.
And also, you know, you know, having a good relationship helps in the long-term.
I actually want to ask Mike, is there any alpha that you can leak for the gaming things, you know?
You know, we, I don't know, you guys have been doing a lot of gaming stuff.
You know, I'm just, I'm just thinking if I can get some alpha out of you.
I can give out some alpha.
Can't give up too much alpha on the gaming side.
We are, we'll have some updates very soon.
But as a platform that has always been about building with the community, we're excited to announce that we're going to be bringing back an iconic product from the Web3 space.
So, new acquisition announcement coming soon.
So, you guys, well, we'll bring it up any day now.
I know, I know what you're talking about, Mike.
I won't leak it, but I know, I know what you're talking about.
And it's you.
That's all I got to say.
So, should I be buying the tokens or what's going on here, guys?
Whoa, whoa, whoa, whoa.
Sanjay, relax.
Switching the topic, though.
I did, there is something that I wanted to ask you earlier, Yellow.
You were speaking about, like, how recently you're getting a lot more.
You're seeing yourself ranking up on the InSpec leaderboard.
And it's something I always ask, Wael.
I always ask everyone that we have on all of our different spaces.
But being a content creator in the gaming space and GameFi space, for people who are in the audience who are looking to become streamers, looking to become content creators,
do you have, like, some tips and tricks of what you would recommend to someone who's just starting out?
Yeah, I think, I think in the early days, very good transition, by the way, Mike, away from the trouble.
But basically, I think TreadGod and NFTGod, they all always, like, have this playbook, right?
In how to, you know, be active and also growth hack in X, right?
Especially.
So, I think I used that framework and actually adjusted to my own and actually evolved it for gaming.
Because what gaming and gamers want is actually a mixture of gameplay video, insightful threads, how-to guides, and so on.
I actually mixed that kind of thing into my content calendar and also strategy.
But as a tip for, like, up-and-coming and also new content creators, I would say Wael would definitely agree with this.
It's always give value first and also be consistent in your output, right?
You don't want to have, you know, posting one day and then missing out on the other day, right?
I think consistency will, you know, ultimately help you climb up not only the leaderboard, but as your brand as a whole.
So, I think those are, like, very basic and very much needed tips.
A reminder as well for many content creators.
I appreciate it.
And then I guess going to, that's for people who are a lot newer.
And what about people who are, let's say, already inexperienced?
What are some things that you've seen, especially, like, let's say you've said yourself, you've noticed only recently that you're really climbing up the ranks.
Like, what have you done differently that has allowed you to climb up the ranks so quickly?
I think, to be honest, the inspect leaderboard has been super competitive.
Right now, it's, like, a bunch of Solana people.
And I think what Will said was very spot on, right?
Like, as you guys start to partner with a lot of people, and you can see what's trending, what's hot.
And I think I was also because, no, it is also because the narrative right now is not only on Solana, but it's gaming as a whole.
So, you can see some gaming accounts, even though they're not on the leaderboard, they have a huge spike in terms of global reach, around 5%, right?
Like, 5% is actually pretty standard, and it can get you up to the top 100 inspect leaderboard.
So, you can see, right, although they're not on the leaderboard, if you check some of these profiles, like Sanjay, like Eliza, Raiden, they're actually in the top 100, technically.
But they're not shown, because they do not have a PFP.
So, I do think in the future, maybe, you know, some of these accounts will be ranked and flagged as one of the, quote-unquote, PFP, and then be on the leaderboard.
Love that.
And I guess, open to both Sanjay and to you, Yellow, what, like, if we could build tools for people in the GameFi space, whether it's KOLs, founders, content creators, outside of just the ranking, like, how would, how could we best support people within those different verticals with inspect?
Sanjay, you want to go first?
Yeah, I can jump in here.
I think something, there's a lot of, like, tools out there, right?
There's a lot of tools of, like, oh, post your content here, post your content there, post this there, post that there.
So, the more you, the more, the more product products, and then, you know, the more we dilute it, the worse it gets, really, because the community is not that big yet.
So, but something, I mean, you know, I'm literally on InSpec's website right now, trying to, like, connect my wallet and see, but, but, you know, you guys have global reach, you guys have follower reach.
I think if there was a way to kind of figure out how to connect the community reach, and then projects can just go on to that creator, and just look at that and be like, oh, this is the community reach, this much community reach this person has, and this is their community.
You know, like, YP has Wardens, you know, Alyssa has Constellation, Raiden has GC, you know, so these are, like, communities all creators have, and then having a metric around that community from a trusted source, which is inspected as a trusted source, so a game like Shrapnel, AOF, Nifty, Overworld, Neo Tokyo, you know, any games can just, like, go and look at the community reach and know exactly, you know, oh, this is the creators I want to work with, because they have some of the highest reach and community.
It doesn't have to be precise, because I think it's hard to, you know, figure out precisely, but, you know, like a ball round or like a ballpark number would be great.
I think that's something Inspect can add, if it's possible, even. I'm not a developer, so sorry about that.
No, of course, and I really appreciate the insight. That's interesting, like, having a, almost like, because we have the global reach, and you're essentially saying, like, what percentage of, let's say, Pudgy follows you,
and stuff like that, so that you can really understand who are the biggest KOLs. We have something like that, where it's like, who are the top KOLs from, like, if you go on, like, for example, any projects collection rankings,
like, well, I'm going on it right now, like, top is obviously on global is board 8th. You can see the top KOLs within there, but it would be interesting, and vice versa, if we can kind of see, like,
all of the projects, it's definitely interesting. I hope, I hope some of the team is listening, and let's definitely take notes, and in terms of just trusted sources,
I mentioned this last time on our space, that we already announced that our new tool and product that we'll be releasing, which is the X-score,
which is going to be able to instantly evaluate the quality of X-accounts, just with, like, a single snapshot.
It just, it's an innovative tool that's going to break down users' following into categories, like, founders, ecosystem players, influencers,
venture capital, projects, et cetera, just so that, like, we know, like, how can, how much can we trust this person?
Because the big thing in Web3 is, like, botting, and what percentage of their followers are real, how quality are their followers, et cetera.
Yeah, but Yellow, you, you had your hand up earlier. Go ahead.
Dude, that's crazy. I think that, that will be so amazing, because, you know, sometimes, you know, vanity, matrix number is just one thing.
It is important, but then the quality of engagement is actually much more important for gaming and building the trust, right?
Which is why I think, you know, I think what you just said, X-score might be a game changer.
But I actually wanted to also say, like, you know, things like, because there's a big conversation around, like, content creators couldn't convert and stuff like that, you know, big stuff like that.
But basically, from what we have noticed, right, like, there's actually a lot of whale wallets that actually follow us and our content, right?
I think if there's a way that you can see, like, oh, which whale is, like, following this influencer and stuff like that, I think that would be very helpful as well.
Like, I think, you know, making something like a Nansen for X would be super cool, right?
But, like, that's going to be more on the trading side of things.
But ultimately, it shows and tackles the issue on why content creators are able to convert in campaigns and also in, you know, basically anything.
I love it.
And I'm excited to release it.
So hopefully, we'll have some more Apple soon.
Sanjay, I saw your hand up also.
I was just going to follow up with what we said about, you know, like, the vanity numbers versus the engagement and the community sentiment around that creator.
You know, like, we know, like, there's, like, so many accounts with, like, just random ads just sitting at 50, 60, 100, 200,000 followers.
But then you never see them under a comment section.
You never see them on your FYP.
You never see them anywhere on your homepage, right?
Because they're not active.
They're not really out there.
And then, for example, there's, like, some creators, like, I will give a shout out here, you know, Adis Gaming.
He has, like, 5,000 followers or something.
But he's the most engaged creator, I think, in the space.
One of the most engaged creators.
And, you know, like, he has won a lot of these, like, popularity contests as well when there's, like, a vote, right?
Oh, which creator is your best favorite or something?
And he has beaten a lot of creators with, like, 100,000, 200,000 followers.
So, you know, just shows to go that how community numbers are so different than just follower numbers.
So if there was a way to kind of, like, actually gather that and make a list around it, it'll be crazy.
Because still today, like, I just hopped on, like, with, like, a tier one chain, hopped off a call from them.
And the numbers, like, they were looking at creators with, like, crazy numbers as followers only.
And, you know, they were just completely fading the creators with less followers but higher engagement.
So I had to kind of, like, open up their eyes and be like, listen, don't go for the numbers.
And look at the engagement.
Look how active these creators are, right?
So this is something coming from me might look a little bit sus, I guess.
But coming from a source like Inspect might be more trustworthy for these tier one chains, right?
And also, like YP said, like, you know, like, able to see how many whales follow one person.
That being saying, YP is not, like, being open right now.
But, you know, we just had, like, an insane activation, like, last week.
And the type of followers YP has is just wild.
Like, if you go to his profile, you'll see what's going on.
But I'm not going to say much.
But, you know, that's another metric which would be amazing for games who are looking for activations
where they're looking for some buying power or something like that.
Almost like a whale, like a connect your wallet and be able to see which whales follow who,
like a whale wallet tracker.
So, I mean, I said it that specifically for a reason.
Watch out for the X score.
We have a lot of really cool updates.
We really listen to the community.
I mean, it's great having such a strong community who knows what they want, loves using our tool,
always gives us their input.
And that's what's important to us.
We want to build what people want to use, right?
So we're super excited in this, the next chapter of Inspect.
And I really appreciate everyone that came on.
And just to recap, the alpha, keep out, watch out.
Whale, don't say anything.
I appreciate everyone that came on.
We're super excited.
And as I wrap up right now, it's clear that Web3 Gaming has come such a long way.
And it's only getting bigger.
Today's talk was honestly eye-opening.
We had some of the biggest projects, biggest content creators.
And big thanks to all of our speakers for their insight.
At Inspect, we've always believed in the power of Web3 Gaming.
And what we've heard today just drives that home even further.
We're more than committed than ever to keep building in this space.
Thanks, everyone, for joining the discussion.
We're excited about what's next and can't wait to see where we all go from here.
And I appreciate it, everyone.
Thanks for tuning in, everyone.
Thanks for listening.
Thanks to the speakers on the audience.
Shrapnel, Army of Fortune, Nifty Island, Yellow Panther, Overworld, Sanjay,
Neo Tokyo, Bryson earlier, Jonah earlier.
Did I miss anyone?
I don't think so.
Thanks, everyone, for tuning in.
See you soon.
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