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Into the BAT Cave: Community growth with Community One
Recorded: Aug. 1, 2025 Duration: 0:58:58Space Recording
Short Summary
In a lively discussion, crypto enthusiasts explored the upcoming token launches, including Top Flight Football's fundraising efforts and Animalon Acid's whitelist giveaway. The conversation also highlighted trends in user ownership and community engagement, emphasizing the importance of building strong connections in the evolving Web3 landscape.
Full Transcription
. Thank you. Music Thank you. Thank you. Hello everyone, I'm going to start talking before we all get way too excited by that music.
Thanks for joining us on this lovely Friday afternoon, Friday morning, wherever in the world you're from.
If you could like, share, retweet, I'm not even going to say bookmark because I don't think that does anything, but whatever.
Comment, we're going to have questions near the end, so please leave them in.
And shortly, at the end as well,
Animalon Acid is going to be doing a whitelist giveaway for three lucky listeners.
So make sure I remember it this time.
I think we're still waiting on Drew
and whoever is speaking from the Community One account.
Is that maybe Louisa?
Yeah, that's me, GM.
GM, GM.
So we've got you and we've got Animal Acid.
I think that's who's on the top flight football account today.
It is indeed how we all doing, GMGM.
Nice to meet you, Louisa, as well.
Can't wait to hear more about Community One.
Something here.
Good to see you guys.
Thanks for having me.
I'd like to thank Brave and the Basic Attention attention token for giving us the opportunity to have this
space it's the best browser you could use i don't know why you'd use anything else it's a straight
upgrade uh yeah blocks all the adverts you could earn basic attention every month so instead of
someone else getting paid for you to see adverts you can get paid to see them yourself so this week in the
back cave we are going to be talking about community growth how to do it like i know
it's one of the most most talked about and most misunderstood parts of web3 in my opinion
so i'm quite excited to learn about community one because i've heard good things about the
top flight football crew because they've heard I've heard it's on their Discord.
It's like a bot, so that helps keep people engaged.
So, Luisa, would you like to tell us a little about it to start with?
Yes.
Keep it brief.
We're going to have plenty of time to explain how it works in a question,
so just a high-level overview.
Yep.
So, I guess in a one-line sentence, we're Discord specialists.
We focus on building Discord, specifically around analytics for the back-end
and engagement tools, such as, as like chatbot for support and questing tools to help
people generate genuine engagement. I read it's like a duo lingo but for anything that is what
is the one of the taglines that jumped at me. Yes so the idea here is to give people something to do. So the V1 version of Hype Engine is to give people the opportunity to chat with each other,
which I think is something that Web3 should do more, chatting with each other and making actual friends.
But the V2 that we are working on is to help people actually do something more meaningful than just chatting.
So it could be learning different things
it could be setting goals together because that's in our opinion that's what community is about
is to kind of like achieve a goal together i'm not going to disagree with you there
like um but first of all i'm gonna have to welcome drew who's a very naughty boy who's been a bit late to today's face so how you doing
mate i'm doing well thanks uh sorry about that yep running a little late as usual uh just running
around here on a friday morning but happy happy to be here super excited to learn about community
one talk to top flight again richie and um happy to just be here hanging with the community as always.
Thanks for having me.
Ace, well, I won't make you sit in the back of the class today.
You can sit in your usual seat at the front
and in the middle of everyone else.
Be the inspiration you are.
Yeah, you know, I do what I can can no i'm just just here for the vibes bro
all right so i'm going to open with the first question you all better just jump on it whoever
the keenest can go like um what does growth actually mean like what's more important the number of people you've got or the culture
that's created let's start with louisa uh i think this uh for this part uh top five football does
pretty well uh when they first i think like one of the things that stand out is the quality of
the engagement rather than the quantity i would say most of the Web3 would pick to go with the size.
There's probably some pressure from whatever exchange they are trying to call in to show a certain number.
But we've done a survey.
We have one of the 1,000 communities across both Web2 and Web3 inserted.
across both Web 2 and Web 3 and assert it.
And about 56% of them say that the quality of conversation
is one of the most important things.
And I think if you look at the long-term sustainable community,
none of them are just about GMGN.
You need it to have quality in order,
actually for you to personally go on
managing the community
you definitely can't just have
GM GM it is a good
place to start if you haven't even got that
though and it's just a ghost tower
of those dust balls going back
then you know you're down bad
alright Drew what do you reckon
GM GM GM GM Then you know you're down bad. All right, Drew, what do you reckon?
GM, GM.
GM, GM?
Just kidding, just kidding.
No, I was just going to leave it at that, right?
No, just kidding, of course. I was quite willing to go back and forth maybe 10 or so times
until everyone else loved the call
you know i know i know i saw that i thought about it but uh i i chickened out you know
but um the silence was killing me though um uh i agree with louisa um you know, quality over quantity, although, you know, you do have to have some quantity, too,
and it depends, I think, on what you're trying to achieve and stuff, but to me, coming from the
back community, like, especially, you know, when we, speaking of discords, when we first made our Discord and the community was kind of coming together there,
it was, you know, it wasn't a huge community, but it was a lot of, you know, people that stuck
around and we talked and we had great conversations and, you know, just really felt connected. And
I think nothing beats that, you know, when you have, you know, close knit and real people, you know, having real discussions that you can build from there.
Like it's hard to build from not having connections or something in common that you're really striving for.
So I think quality over quantity is best.
But I guess at a certain point, you got to have some quantity as well.
You know, I guess depending on where you're trying to go with it.
I guess kind of like a compromise that we see.
I would totally agree with Drew.
Hello. Is this working for everyone or is it just bugging up for me?
Oh, I can hear Louisa and you matter. Just you, man.
I was going to say just to follow up on Drew's point of view. So usually we see a really strong community that could continue to operate.
Can anyone hear me?
Yes. Can you?
Yeah, we hear you. Can you hear us?
Can't hear you now if you're trying to speak, Matt.
All we can hear is, can I hear you? Test, test, test.
There we go. You're rugging, bro. Ah, he's rugging on us. Excellent.
Elon, Elon, give this. My take was so good that Elon had to shut it down.
We can hear his test, but then he's obviously trying to speak and we can't hear him
yeah that's what it seems like at least we know the tests work but when he's actually
trying to tell us something interesting or ask a question elon just is having none of that i'll try to message him on the uh back end and and we'll keep going so go ahead louisa
uh i was going to say that uh when we look at the server who oh hey hey sorry about that i don't
know what happened but i'm glad that it wasn't, it was just like a little tug on the rug.
It wasn't a full on under my feet, ass on the floor rug.
So, yeah, where were we? What did I miss?
Yeah, no, Lisa was just going to quickly add that in a server that long lasting, so in our definition is lasted for like at least six months post-CGE.
Most of them have operated more than six months.
And people do a lot of like giveaway, you know, hype marketing.
They usually last about two months.
So the last two, the last, that usually lasts about two months.
So they basically spend four months building a solid foundation before they start getting more people in.
And I think those early users really made a difference in terms of how the community shapes in the future.
I think the entire culture and community is built up
by the OGs, to be fair.
It's more than a role on
Discord. It's
the essence of the community, in my
opinion. A lot of the norms and inside
jokes go from that.
So, okay, I'll move on to the next next question what's some common mistakes from chasing growth
and i think one of the mistakes possibly that we made was inviting so many people in for the nft
mint into into our discord like maybe we should have done it as a separate one because it really
did grow the discord to an enormous size very quickly, which I think was a little bit of mistakes diluted the culture.
What do you reckon about that, Drew?
Yeah, I think that was a tricky situation, right?
Cause it was kind of a additional thing and been bringing other,
other types of people in and kind of trying to mix uh multicultural
which isn't always a bad thing don't get me wrong but in this case it was it was a challenge um
and yeah some of your original people maybe get bothered by some of the new stuff or new things
going on that they aren't really into or whatever. So, um, yeah, I think that was one that we probably could have done a little differently,
maybe siloed it a little bit more or something. I don't know. Um, or kind of grew it organically
from our original, uh, people, uh, and gone from there. Like, you know what I mean? It's like,
uh, you know, like the old saying of, you know, like old saying of you know like uh you throw you have a cup of water you put salt in it or whatever you know it's salty or
whatever right those uh some salt in a lake and it's not going to be salty water right so it's
like you know you got to kind of not dilute things too much when you're trying to you know grow and bring
different components or different types of people that are there for different reasons
so do we need more salt is that what you're saying
no no it's uh it's the other way right i don't know maybe maybe we do i don't know
more about more events more conversation that's where i can go
yeah exactly i think i was just gonna say real quick yeah i was just gonna say real quick i think
um yeah something that i've learned and this is all just anecdotal, and it's all, you know,
me personally, what I feel having done a few different things with our community and stuff is,
is, you know, instead of trying to bring others like, like, for example, yeah, you have NFT people,
you have crypto people. And for us, you know, brave, you know, we have, you know, just Brave, you know, browser people that aren't really even into crypto.
And sometimes those, you know, different people don't mesh.
And so I think instead of, like, trying to bring them, you know, bring in the other types of people from outside our community, just building with our community on top of that.
And then, you know, basically bringing people into our culture versus like, you know,
watering down our culture with others that trying to be something that we're not, you know, kind of thing.
Oh, yeah, you're there. But it felt like the whole world was turning into an NFT in those days.
Yeah, it's true.
So, Rich, Richie,
what's the biggest mistake you've made
when chasing growth?
I think it's briefly what we touched on before
is chasing numbers.
Well, we've just discussed that.
It needs to be organic.
It needs to be real people
who are really interested in your project because they're going to be the the core of your engagement the ogs in
your community and i think as you grow building on that as as you grow you're going to have an
awful lot of people in your community or your followers on twitter who are just you know lurking
they'll click the follow button and then they may never engage again.
And then the number of those people compared to the number of people
who are in your Discord and your Twitter
engaging every single day,
being part of your community
and making that ethos
of everyone enjoying the same thing together.
I think the biggest challenge
is converting those passive people
who are aware of you into active super fans
is the biggest challenge that you have to face
you know you can have you can have a hundred thousand followers but if you've only got 10
people talking in your discord every day then you've done something wrong in my opinion um
so i think it's getting people really interested really engaged and that's why i love football as
well because even outside of web3 that's what people talk about the pub it's what they talk
about in the street that's you know small talk in england is how's the weather talk about at the pub. It's what they talk about in the street. Small talk in England is, how's the weather?
Did you see the match on the weekend?
It's so part of our culture.
And I think getting that into Web3 communities is critical.
Everyone talking about football all the time
is part of why I moved to Portugal.
But unfortunately now the same thing's happening,
But unfortunately now, the same thing's happening.
but I just can't understand what they're saying
But I just can't understand what they're saying
because it's in Portuguese.
But I'm going to elaborate on what you were saying
before I move over to Louisa and ask how Community One could help.
I find that it's better to have a small community of engaged people
than particularly if it's a mission-based group kind of thing,
rather than having bystanders
like that's why like because we're moving on to season five of the band master program at the
moment i'm just booting out everyone who hasn't who's joined but never really done anything or
and i've created like a new rank for people who have been around but not really doing much just
because the more people you have around doing nothing in a group, the less likely anyone is to do anything.
Whereas if 10 people are doing something and one person isn't,
that one person is more likely to do something.
So on the note of common mistakes of chasing growth,
do you reckon from what we've said,
do you think Community One could help with any of these problems?
Yes.
I would say that the most important thing that everyone make a mistake
is to not think about this as an operation that can be optimized
and don't use data to track it.
So I guess an analogy would be sports.
Like I remember in the 80s, Formula One is like a bunch of people who have a car and then
decided to race without any data. But now you look at Formula One, everything is extremely data-driven.
Every single industry moves that way. But in community management, a lot of people just go
with their feelings. So it doesn't matter. So let me give you an example. So we have't matter. Let me give you an example.
So we have a project.
They are famous.
So what happened is that every once in a while, something would happen and they would have 1,000, 2,000 people coming in because they heard about them.
And when we first engaged with this project, they used our data analytics.
And the biggest problem is retention. They were able to maybe retain 10% of the people. And that is a result of a number of people chatting
initially, five minutes retention, seven minutes retention, and also quality of the conversation.
People would just say GM and left. There's a lot of little things they can do. For example,
set up the server properly, have different channels so that the new users would feel not intimidated to talk, give them different topics.
I think football is the most universal topic within Web3 because there's a lot of football plan out there, regardless of whatever server it is. So after all those changes, we did a lot of iterations. What happened is that
there was this one time they had another couple of other people coming in all of a sudden
randomly. And then we look at this group retention rate and they were able to get about 60%
retention, seven day retention rate versus at the very beginning, 10%.
So without data, they would think that it is exactly the same as before.
With the data, they realized that, oh, all those things they've done,
all those little changes really made a huge impact on their community, right?
And they were able to tell their boss how great they are,
but without data data nobody would ever
know that this was happening um so i think data is really really important uh if you are doing uh
hype marketing or just like marketing in general you want to track everything around the user user
experience from the second they understand there is a link they can click to seven days later,
what happened to them.
I think data, that's kind of like, and then you can decide what to optimize.
If you want to optimize on growth, then your KPI would be maybe percentage of bot account.
If you want to optimize on engagement, it could be quality or it could be seven day
retention.
But without tracking, there is not a thing you can do
to improve i guess tracking for things like community and stuff is a bit different from
tracking to to sell people adverts yeah yeah it depends on what all they're tracking and data they're taking but like yeah if it's just
engagement those kind of things um uh you know you gotta have some data i mean like brave we
don't take your personal data but we have data you know number of users and how many are retained
and things like that um so yeah you gotta there's there's a lot you got to draw for privacy purposes. But I thought that was really cool.
Louisa, like I think that's very interesting because, yeah, you can have different goals, whether it's just growth or it's just engagement or some combination of both.
Because in different instances, you know, those are both, you know, can be important.
So it's uh super interesting
that small changes can make such big differences that's that's really cool to hear
all right i'm going to move on to the next topic what works and what doesn't. So let's start with Richie.
What's the most successful strategy you've had for community growth?
I know we had what didn't work before, so let's have what worked this time.
That one's an easy one.
First of all, can everyone hear me okay?
Loud and clear.
Put thumbs up in the crowd if you can hear us.
Yeah, I just realized when I started, I had my coolant fan from my laptop turned on,
so I was worried it had muffled me.
But yeah, I think that's a really easy one, and I think that is relationships and partnerships.
I think the most important thing to growth is being close with other founders
The most important thing to growth is being close with other founders so that you can bounce off each other, work together and rise up as one.
You can share communities, work together to reach out to new communities.
And, you know, we found this in the past couple of weeks leading up to our INO.
We spent over a year developing friendships with all the leaders, the biggest projects and the leaders in Hedera and beyond, such as yourself.
And having that ability to go to someone and say, do you want to run something together?
And they're like, absolutely, you don't even need to ask. Let's do it.
It's just a phenomenal, phenomenal power in Web3, because, you know, everybody wants to help each other.
phenomenal power in web 3 because you know everybody wants to help each other and being
able to work together for the development of web 3 or the ecosystem in our case Hedera as a whole
just has so much power and I think cannot be understated.
I couldn't agree more if we weren't all connecting with each other I wouldn't be here today.
How about you, Drew?
What do you think is the biggest community success we've had?
Man, this is a tough question.
I'm drawing kind of a blank.
If you want, I can answer from my personal experience.
Yeah, go ahead.
Go ahead.
And then I'll chime in, yeah.
For me, it's particularly with the ambassador program.
One of the big changes, when we first made it, it was just like a bunch of people in a Discord
and none of us knew what was going on, to be honest.
And it was just so chaotic.
But then during, I think it was the second or the third season,
we started having weekly meetings
where we'd all just join on Brave Talk
and have a chat.
And that really changed the dynamic when you actually got to speak
to the people behind the text messages, you know.
When you hear someone's voice, it kind of,
you connect with people a little deeper.
And then that evolved into when we did the season after that,
was to actually having one-on-one interviews with people when they
came when they joined in so we already started with that connection that's the the biggest growth
not necessarily growth but retention hack i found what do you reckon yourself yeah i think um yeah
that definitely is is helped because we got you know your your regulars that are there. Shout out to Moonbeamer, who's one of those who put all this kind of together here.
And Revision and some of those guys dragging Daves down there, the Dave stand.
Man, we've got some great ambassadors that have been with us for a long time.
And I think another part was, you know, when we made like the community discord server and it kind
of it stemmed from that ambassador program right like you said we're just a bunch of it's it's it's
funny how we started off with the ambassador discord then we made a community discord and
the ambassadors just moved over as the community discord well you know it's a funny story it's a little bit of lore i take a
few minutes here i hope that's okay but um you know we we're all in telegram and um they say
hey we're opening up uh ambassadors and and um that's when i joined the ambassadors myself
and um and i just made the suggestion in the telegram, hey, we don't have a Discord.
Let's do a Discord.
Or maybe we should do a Discord.
So one of the ambassadors just made a Discord.
And it was made for the ambassador program, which I was talking more about like a community Discord.
And so we kind of migrated unwittingly to the ambassador discord. And then, but without going back to your original question, you know, then I suggest again, Hey, how about doing like a community, you know,
discord in addition to like the telegram at the time.
And eventually it was you batter.
And I was like, yeah, just go for it.
Then I was like, well, hell, I don't know what I'm doing, you know, but okay.
So made the Discord.
And there were some guys that were more, you know, tech savvy and whatnot that really helped with bots and other ambassadors that we kind of came together and created this Discord server.
And then people started coming in and
chatting and and we built it together and that's what i was going to say when we were working
together on building it uh is where you know i felt really connected with um you know a lot of
ambassadors and the community because we were kind of all kind of doing it together
together.
I guess I want to say like, this is like the one of the most
important thing that we've seen, which is the core team involved
in the community. It makes a huge difference when you're the
founder or you're a part of the really core team and you're
talking to a member directly versus just having just having the ambassador run around by themselves.
Right. Because I think you have to also convince the ambassador that this is a pro.
This is a project that is worth sticking around and there is going to be good things happening.
I would say we see that too in a lot of our data.
I would say that we see that, too, in a lot of our data.
Usually we can see if a project is good or not just by looking at how many core teams are involved.
Another interesting fact is that we actually have a lot of YouTubers using us.
Hello, hello.
Oh, can you hear us?
Oh, can you hear us? Can you hear us? Hello?
Might be a little bit more of a tug on the rug this time.
Oh, hello?
Can you hear us yeah i'll i'll let them know um yeah keep going louisa yeah i was gonna say uh i remember so
one of our community is a roblox community uh it was a youtuber uh he has more than 500 000 uh subscribers but he said like when
he first started it out it was like a fan who created it he didn't even know that uh his discord
exists uh but then uh eventually he realized that and he actually took it over so uh and because of
that the community is still really strong so he's like on Discord all the time.
But I think like him personally involved really kind of like give it another leg into the community.
I see.
So you think that, yeah, having the founders there obviously helps and stuff.
But, yeah, what are some of the other things that just work?
Yeah.
Back to Banner's original question there,
directly to you.
Yes.
Thanks for being on back now.
Thanks for being on the ball, Drew.
So I would say that,
so I think the number one biggest difference ambassador makes
actually, uh, that nobody can replace or like a moderators or core team is basically to increase
the quality of the conversations. So we noticed that a lot of things, if you do it right, like
community member can help each other. They can talk to each other, they can greet each other, but they would
absolutely have no idea what to talk about. And that is
what the ambassador shapes the team.
I would say that's the one thing that is now irreplaceable by AI,
by human, or by any gamification strategy.
In terms of what works,
that's different from what you guys are talking about
because they all work pretty well,
whatever you guys are talking about.
Give people something to do.
So Hype Engine is a feature that we have.
It's kind of like a questing tool, right?
So people run slash quest,
and then it will be a Duolingo style UI,
and they give three quests that you can do.
And those are simple quests specifically
so that's like chat with three people
or subscribe to this Discord event.
So those are really things that's easy to do,
but people don't normally think they should do it, right? For example,
right? Like if you're a new member or if you're a regular member on a server and you kind of loosely
attached, but not super attached, you don't go out of your way to greet another user or ask somebody
how are they doing because it's kind of weird, right? So we gamify that process and say, oh, go
ask how this person is doing. It is a little bit awkward, but it's kind of like a game because you're climbing a leaderboard.
And if you have a really strong community, people go crazy with the leaderboard because they want to beat their mods.
So what happened on the data point of view is that we are converting somebody who might only chat once,
just checking to spending maybe five,
ten minutes in your communities because they have something to do. They want to complete those tasks
that is not super meaningless but could be better, which is kind of like what V2 is coming in.
Right? So I would say give people something to do is like the most important thing to increase
your retention rate. if you're not using
our bot a lot of people don't use our bot sometimes what we see people do that's really successful is
like have a call to actions like maybe it could not maybe it doesn't have anything to do with
this good it's like go to sign up for my test net do this task like just people don't know what to
do you need to like tell them what to do at the
very beginning when it just like at least first getting into the community before they feel like
they genuinely wanted to talk to other human beings because it is a really hard thing to do
she says well we're all on a call talking to our human beings.
All right, let's move on to the next topic.
Community health and sustainability.
So I think this ties back into something we were talking about earlier, but how can you grow the community without burning out the core?
out the core i'll pass something to richie first i think that comes down to appreciation of your
I'll pass something to Richie first.
ogs you know if you you might have grown from a thousand to a hundred thousand but you know
having that core community who you know that have been there since day one still appreciating them
still rewarding them still saying i see you see you. Thanks for staying along.
I think that's not forgetting who they are.
Because I've seen projects before where they'll do – it's the same as, like, banks, I suppose.
You know, like they'll do new customer offers,
and then people who've been with them for five years getting off.
And same thing.
New customer offers are great, but you have to balance that with doing offers and giveaway
you know some sort of thing just to keep your OGs happy and remind them that they are the
most important people to you because they've been there since day one they might have invested in
you day one when it was still early days you know when you're down the line and you're developed and
you've got that many like 100,000 users it's not a high risk you know it's like established then but the people who
believe in you from day one it's often because of because of they believe in you as a builder
they believe in the idea and they believe that you can execute that well those people who've
had that faith in you need to be continuously rewarded and appreciated I think.
No word of a lie there.
So true.
You really do have to look after people who've been there
looking after you the whole time.
All right, Luisa, what do you reckon for yourself on this one?
I would say that I want to, just like there was a story,
I remember I talking to the head of,
I guess the ex-head of marketing at Mars.
Skittle actually has a Discord community.
And they had it in COVID.
And they are marketing.
They are actually, it was the head of marketing.
His name is Michael.
He is very into Discord.
And he was like, this is a good way to communicate, to connect everybody who's interesting in Skittle.
And they did a lot of collaboration with a lot of Twitch gamers. And then COVID ended and the corporation was like, we have to end this Discord
thing because it's chaotic and it's a security hazard. There was not a lot of moderation thing
they can do, right? But Michael absolutely refused. And the biggest reason is he says there's a lot of
people on the communities that he personally knows.
He knows kind of like they graduated from their high school, their colleges, they got a new job, have a new girlfriend.
Life is happening and he does not want to like just end that connection.
It was weird for him.
I think like the best community and always ended up becoming personal to the founders or to the core team.
It's everything that we do is AI and automated.
But a lot of times at the end of the day, it was the human connections that really make things different.
Yeah, that's kind of like that. I think that's kind of jives very well with what Richie is saying. I would say that community is kind of like a startup. Right. And reality is that you quit. You stop doing your startups when you run out of money or when you call it quit. Actually, just when you want to call it quit.
So when somebody wants to call it quit, it's because they don't feel happy about it.
And in the community, what we see a lot is that the core team feels like this is not something meaningful.
They don't get anything out of it.
And those people are just there trying to get their money.
So that actually goes back to the original thesis of quality. Quality matters not because of somebody else, but because
you as this person
who is going to spend time talking to all
your members, you need to feel like this is
a meaningful experience. You need to get
inherent gratitude out of it
because
I guess connecting with a human being
is a very satisfying process if you
do it right.
Quality is the most important thing.
I'd agree with that as well,
especially when you get a chance to meet people.
To be fair, one of the most interesting connections
I ever made with someone was Belladone,
who's been absolutely amazing for ages,
helping out with the Discord.
But I didn't really know the content of his
character until we had the minecraft server and we were just all like building stuff and then he
just came along one day was so helpful in minecraft and i was like it's just like it took him i know
he'd been so helpful in discord and text but it's something about being like in a 3d space where
someone's you really or like
you actually being doing so with someone you kind of understand what what they're really like
i'll pass it over to drew yeah belladone is a legend and i remember that minecraft server i'd
never played minecraft in my life and um there's a couple of those guys like belladone that kind
of helped me out and it was
fun it was fun you know it was good times for sure and those meaningful connections I think are very
important when you're building a community and but from a project you know perspective I think
you know the big thing with web3 is you know we is ownership like you know we're. I think, you know, the big thing with Web3 is, you know, we is ownership,
like, you know, we're all in it together, right? So like, I think making it known and building
things that, you know, when, say, for example, when Brave wins, you know, our community wins,
you know, or, and those kind of things can help people, you know, our community wins, you know, or, um, and those kinds of things can help
people, you know, prevent the burnout, stuff like that, where it's like, Hey, I'm, I'm,
I'm on board, you know, because, because, um, because I believe in it and I, you know,
want bread to succeed and I want, because I have, you know, my back or whatever.
And I want that to succeed, not just from a financial standpoint, but just, you have,
you know, different reasons, privacy, you have, you know, different reasons.
Privacy, you have, you know, those kind of things
that you have in common with other people.
And when, you know, we all win together, you know,
there's not really a better feeling when you're winning with your homies.
Winning with your homies.
Definitely, definitely.
It's so much better when you're winning together.
I'm actually reading.
My first thought that I've been having, unrelated to anything else,
or kind of related to this, is that when you're working in community,
you can only connect with you can connect on
a surface level with like so many people with like pretty much everyone but like you only have
a deeper connection with like so many people but the thing is like once you have those deeper
connection with people then they take that and have deeper connection with other people and that
kind of like is how you have to grow it through like the direct connection from what you all believe in like the
the why of what what you're doing i'm reading uh i'm reading that i start with why at the moment
by simon senech like you got like the golden circle framework you start with your why the
purpose why you do what you do then you've got the how which is how you do it and then
you've got the what which is what you do but you really need to start with the why you do what you
do you know like with brave it's like the it's privacy first browser it's trying to protect
people's data and then you've got bat where it's like the whole purpose is to like um break the
broken advertising model and fix the broken advertising
model and mean that people can actually get rewarded for people actually get paid themselves
for seeing adverts rather than someone else getting paid for seeing their adverts so i'm
going to actually take that question and expand it a little this is completely off my script at
this point i'm just having a bit of a ramble What do you think the why at top flight football is?
The why at top flight football would be...
Why not?
I think it's just, you know, Hedera's growing, Web3's growing,
people are on board and every day.
And the why is because it hasn't it hasn't adopted into football and i think football is such a great way to get people
into web 3 and also show them the community side because it's not just people a lot a lot of people
who are even just dipping the toe into crypto think it's just you know go on coinbase go on
robin hood buy some hold some sell it um but
they're just so oblivious to the community side and that is what it is all about and once people
figure that out they tend to just go in head first and stay um so it sort of bypasses the
exchanges and the and the things like that which are just called uh institutions and using community from football
where everyone knows what that feels like almost 3.5 billion people know what that looks like and
even the outsiders know what it looks like um they already understand that community and if you can
show them that that directly translates into the web3 community then we can use that to onboard
vast amounts of people i know i've only been
speaking to you guys for a couple of spaces but i always thought part of the why was to solve the
problem of sports gambling where people lose their life their mind their money you know what i mean
exactly exactly that's exactly another brilliant reason like i've got friends who uh you know i've
said this on this space before who will stay up till 4am betting on women's lithuanian netball
in the third division because they're just addicted to it and they're like what's on now
or there's some horse race in vietnam going on um and you know they end up losing the house and the
families and that's because they lose it all now imagine they can have that same thrill but betting on football but it's not betting it's voting you don't lose anything if you win
you win um it's the same thrill but without potential of ruining your life and your family
um and i think you can really use that to help a lot of people and once the the numbers in the
numbers in football betting are lucrative i think it was like 90 billion last year or something like that.
And it's grown year on year.
The prediction for football betting market over the next five years
is to like quadruple as well.
Well, if we have anything to say about that,
we want to take those numbers and bring them here instead.
Well, I'm hoping they do too,
because I think I've got one of those bronze nfts
not that i'm just happy that me and my friends are going to be doing well as well you know what
i mean all right louisa what is the why of community one uh so we wanted to help people
build better communities uh we do a lot of educational material. We write blogs about it. We do YouTube
stream about it. We talk to anybody who wants to listen. If somebody comes to us, have a question
about how to install their bot, we're very happy to answer it. I mean, it's pretty much aligned
with what we're trying to do, right, which is to help build better connections with other people.
help build better connections with other people.
So I think like, yeah, I would say that we thought about why for a very long time.
And we thought, oh, this is the most important thing in the community.
But over the past couple of months, we've started to kind of like look at the data and
see is the why really that important?
Because some of our most engaging communities on the web2 side
does not have a why.
They are like animated communities, social,
they play games together.
They don't really have a clear purpose.
And I think the why for them is basically
they can make friends and play games together.
I think community inherently has a why
and you can add additional layers of
why on top of it depending on what you do. But I would say like now we're thinking a more
meaningful question rather than why is what, what to do. For example, you actually you mentioned
this yourself, you said that you were able to have a pretty good connection with Balladon.
I feel like I've seen him somewhere as well in some other servers.
And because you guys play Minecraft.
So in our experience, some of the best how to bond with another person
is either through a common goal or through common obstacles.
So you need something to do. So for example, right, as I
mentioned before, we were doing a lot of blogs, but that's actually not good enough. We can do better.
Blogs are passive things that people read and people have to decide what to do. If we can have
quiz about basic things on how to build community and get people to take those quiz and refer them to our YouTube
videos. When they don't know the answer, that's better because that's active. Another even better
idea is we give them little tasks that they can do to actually improve their communities.
So for example, right, check how many channels they have. Maybe they can get rid of some of the
channels. Check in with the community members that used to be active but not active anymore you can get the data from the
analytics uh get them to do things and then track their progress and when people do and learn things
they automatically have a lot of questions and they would engage with you trying to get better
themselves uh so i would say say like, if us doing boring
stuff like community building
for the sake of community building
in a lot of way, we can
come up with things that people do.
I'm sure if you're doing
educational stuff,
if you are doing privacy stuff, there's a
lot more that you can offer to members
on what to do
that's kind of like echoing the
ethel of the community um versus just talking about like an ideology because that's more
abstracted for people and it's harder for people to grasp i'm not gonna lie you started off you did
do a bunch of howls and then you said you said you want people to build better connections i was like yes that
is a perfect why and then you said a bunch more howls i really i really like that why the helping
build better connect helping people connect that that's a great a great why the how is also
important but you've got to you've got to start with that why i loved it anyway we've got 10
minutes left and i know we've got a few different things we need to do.
I know we need to do the giveaway.
Do you know roughly how long that's going to take, Richie?
Should only take a couple of minutes.
Okay, then let's, with our remaining 10 minutes,
let's open it up to the floor.
I know we've got Stan in the chat,
so I'll invite him up to talk,
and I'll check the
check the Jumbotron to see if anyone has said anything
and also if you've got a question feel free to put request to join and then you can ask then Hello Stan.
Hey, hey Stan.
You there?
You're muted if you're talking.
If only we had another platform
that was much easier to speak to people on,
like Brave Talk,
which didn't have any of these problems.
Yes, the cheeky Brave Talk show.
Hi, hey.
Hello, Stan.
What's your question
I'm doing well I mean I'm really nice to play
I am doing well for the work they're doing I wish all just want to stop and say, hey, appreciate you, Stan.
He might actually be at a conference or something.
I think he might be, actually, yeah.
I think he went off somewhere.
Stan is one of our all-time great ambassadors
taking on the whole continent of Africa.
He's awesome.
Appreciate you, Stan.
Hope you're having a great time at the conference, Matt.
So did you say there was a giveaway?
Yeah, let's do the giveaway.
So in the space chat, first three people to comment with their
favorite football team
will get a whitelist NFT.
Can it be my favorite soccer team, though?
Yes, absolutely.
Absolutely.
Different sport, man.
Here it is.
Yeah.
But I'm just just ribbing a little bit.
I feel like I'm going to get that a lot in the years to come.
For real.
Us Americans.
Yeah, we're pretty goofy about it.
I know we like to give everybody a hard time because we think we you know run the world but you say you
said you say that you say that but the the UK had that whole privacy thing
going on and immediately like the next days in Europe a few days later into the
USA kind of thing there's a lot of stuff going on it's kind of
kind of crazy right now interesting
i think stan would live at the conference if he could. Yeah, he's probably camped there, isn't he?
Right.
Sounds like stage party, whatever.
I'll need to figure out who's posted first. So I'll send the, I'll comment on the winning fight list after we finish.
And then after the space finishes, I'll comment. That sounds good list after we finish and then after the base finish I'll comment.
That sounds good.
I can hear you all now.
Yeah, I'm outside where I was in.
Stan, Stan, Stan, Stan.
Have you got a question?
Have you got a question?
A quick cheeky question?
Not really for now.
All right, Stan.
Thank you for coming along anyway.
You've got a lot of background noise.
Yeah, I'm just going to have to mute you at this point, I think.
Yeah, do it.
All right.
Well, so let's do a little call to action for everyone.
Do you want to start with top flight football
richie yeah so uh tomorrow is the launch of our kickoff collection which is our ino we're raising
funds for marketing across web wider web 3 and to get out to football fans across the world
we're all self-funded so far we don't have any Roy to pay to investors this is going to be huge in engaging with those billions of fans worldwide the sale launches at 4pm UTC tomorrow
with the gold jerseys they'll be on sale for 24 hours with the first hour of that being for
whitelist only then that'll close and we'll do the same for the silver silver jerseys and then 24
hours later the bronze jerseys after that they'll hours later, the bronze jerseys. After that, they'll close.
They'll only be available on the secondary market.
And if you collect a full set of bronze, silver, gold,
you'll earn a bonus Hattrick Hero NFT, which is absolutely stunning.
All of our artwork's been created by an Emmy Award-winning digital artist,
Jesse, who has won an Emmy for his work on Star Wars Clone Wars.
He's worked on Transformers, Sonic.
He works with Adidas, you name it.
So yeah, and if you earn that free bonus
for completing the set,
you also get a bonus allocation of football
because for holders of these NFTs,
we are dropping 15% of the total token supply
of our utility token football,
ready to use in-game and earn more rewards.
Nice, love to hear it.
I'm probably going to go for gold myself tomorrow.
All right, Louisa, what's your call to action?
I guess if any of you are building Discord,
feel free to check out our website, community1.io.
You should be able to download our bot
and just check it out yourself.
We're in more than 5,000 communities, serving over 11 million users.
We have a chatbot feature, analytics, and also we are launching a new version of our high-time gym.
But the first version is already, I would say I'm doing miracle work.
But hopefully the second version is even better.
But feel free to check it out.
It's free to start.
It's actually, we'll have excellent freemium model
and the free version is pretty much sufficient
for most of the communities.
Great.
Well, maybe we'll give it a go at ours.
All right, Drew, what's your call to action?
My call to action is just to be on the lookout for the self-custody rewards uh from
brave that's going to be rolling out soon uh also we have i think today we have an update on the
brave rewards partners program so the blog post will be going out and that'll be pushed on social
media as well uh X and everything here.
I don't think it's out yet.
Otherwise, I'd post it up top.
So we got an update from our partners and things like that coming today.
And then, yeah, soon the self-custody rewards that goes straight, straight, direct, strict to your Solana wallet.
No third-party KYC, that kind of stuff uh will be available
to everybody in the coming weeks so be on the lookout for that and um that's it appreciate it
a great time on the space thanks all cheers well thank you all for coming uh thank you all for
listening have a great week and we'll see you next week. And just install Brave.
Cheers.
Bye.
Thanks for having us.
