putting people up on the stage
How this is you with going to like
I'm really excited about this one
you may see who else is joining
We have an amazing selection
with another edition this time talking about how 2024 is going to look like in web3 and gaming.
And we have a bunch of experts to share their thoughts, predictions with you, so I'm really excited about that one.
We will do two blocks, we will have one set of speakers and then another one to take another perspective,
so happy to join both or one or however you like it.
And my name is Bojana, I am the CEO and co-founder of a company called Game.me.
We are in mobile gaming space for almost a decade and three years building in web3 onboarding
bits and pieces of our millions of user base into understanding and being excited about web3.
Our most recent web3 project is arcade with millions of first-time activated wallets.
I'm excited about 2024, I'm excited about what it allows us to build, how the tech is going to evolve,
how consumer preferences and behaviors are going to shape what is successful and what shines.
Let's do first round of introductions, so everybody knows who is with us as speakers,
so we will do a short round of intros and then we will jump into a discussion, just a reminder on
how it works here. We don't really have to follow a sequence of questions,
it is awesome to see interaction and discussion, so none of the speakers has to wait for me to call
them up. Just grab the mic and contribute whenever you like, respond to the question or
react to each other, that's awesome. If you want us to get more shared and more people to hear what
we're talking about, just interact with the spaces, like share, comment, whatever, it helps
to drive the algorithm and more people join in. Now it's time for the speakers to introduce
themselves and right after we will go into the talk, so over to you, quick intro.
Hey guys, this is Blake from Gamein. Gamein is the world's largest source of decentralized GPUs,
or in other words, the world's largest D-Pin GPU provider. Yeah, that's me,
I'll pass over to the next speaker.
Nice to meet you by the way, Bajina.
Hey everybody, I'm Jeffrey Monnis, co-founder of Cyber Elite. We are a social application
for gamers with competitive features, caked in anti-cheat, pretty cool stuff. Thank you
guys for having us here today. Appreciate it.
We have more, we have more.
Can you hear me? Can you hear me all right?
Yeah, Gaspode, Content Creation, introduced games via loads of different platforms,
covered over 200 or 23 games at this point.
Oh, impressive. Certainly some Intel on future, right? It's coming.
Certainly. Yeah, what's up everybody? My name is JRP. I've been in this space for three years,
initially started at the Guild Arena, quickly moved over to rental infrastructure,
specifically in gaming, and now running RevGG, which is a top of funnel marketing kind of
platform, and also with 3GG, which connects business and business professionals in the space.
All right, cool. Welcome.
Hey, that's Jonathan from NFL Rivals here. We're one of the largest Web 3 games out there.
We have 4 million downloads across the App Store and Google Play, and yeah, fully licensed with
the National Football League and the NFL Players Association. So if you like American football,
not the world's game, but American football, downloads are free.
Okay. So I'm Tyson, co-founder at Phantom's Esports. We are a community of Web 2 gamers,
and we basically have Web 3 projects with user acquisition and marketing. Yeah, thank you.
Hey, what's up? This is the Kunta MC behind the Yoda Labs logo up here. We produce Web 3
gaming content from research reports to game reviews, weekly newsletter, and just daily content
reviewing games and looking at the future, just like the title of this podcast is here. So excited
to be on stage. Amazing, amazing. Thank you. Hey, guys. My name is Alex, so I'm with footprint.
I've been in Web 3 for about two years now, footprint. We've got some pretty cool
game solutions, mainly around our footprint growth analytics, our batch download, and our API.
So nice to see some familiar faces as the speakers. We've got the Yoda Labs, JRP,
Gaspo, Diamond. It's awesome. What a great space today. Thanks for bringing me up,
and I can't wait to participate. Perfect. Welcome.
I stopped counting. Now I don't know if all the speakers introduce themselves.
Wow. What do we do? Is there anybody else? I think we missed Scott.
Hey, can you help me? Yes. Cool, cool. Okay. So I'm Abhinav from Hypermoves. I am the
co-founder at Hypermoves. So Hypermoves is a blockchain-based gaming studio where we
are bringing different general games, and the first flagship game that we have built
is an FPS-based shooting game, which is available to be played in player versus
player or team battles, and the development of the game has been done, and we are preparing
for the launch on the 20th of January. So yeah, I'd like to be a part of the space,
and yeah, like everyone interested about talking about the future of the gaming.
So thank you for having me here. Absolutely. Great. Good luck for the launch.
It's an exciting time. It's the best time before the launch.
My favorite. You don't know what's going to happen, and then it happens.
All sorts of things. So let's go to the topic. Let's go to 2024. It's already happening. We're
15 days down into the year, and what is most interesting for everybody? What's going to happen?
What is going to be the big thing? What's hot? So based on the observations you already have
or predictions or feelings about the future, what if we start looking into the ecosystems or platform?
What is going to be hot? What is hot now? What do you see? Or do you see the movement?
I think one thing, like we're seeing a lot of play to air drop. I'm not going to cover that,
because everyone else will jump on that one as well, because we've seen it a lot. We've seen a
lot more games going cross-chain or accepting multi-chain, and I think that's going to be
a really good thing, especially from a gamer's point of view. It might be difficult for a
project in the back end to sort it out, but from a gamer's point of view, being able to use
any chain that perhaps I have a token on or at least having more options is something we're
seeing with a lot of games, and I think that will help with the onboarding for 2024.
I think to add on to that as well, with Gaspode's point, it's sort of just part of it with the
cross-chain comment, that noticing a lot more games just bringing in NFT collections from not
only the chain that they're on, but other chains as well. What I've seen there, and I've seen it in
the past, and I think I've just started to see even more of it now, and I think it's a great
thing, is because usually the average spend per player who is a Web 3 gamer tends to be pretty
decent, given that they're actually already quite primed and used to those Web 3-style games that
do require pay-to-play, and so I actually have seen a couple of examples, like even Nifty Island
coming out soon, just being able to attention grab not only in the Web 3 space, but just like
effectively grab a whole bunch of communities for free, just by simply integrating their characters
into the game, and it's a great way to onboard users, but yeah, I think that's what I'm
starting to see a little bit more of now. I think it's great.
I think we're kind of seeing a contraction in the space, as industries tend to expand,
and then contract, expand, and contract is only natural, so I think we're seeing a lot of games
that didn't have the perfect formula figured out immediately. They're starting to kind of
win now. Are there some headlines over the weekend around, like, I think there's like one
third of blockchain-based games are folding, and so that's natural, and then that talent will then
go create new games and innovate and figure out what can work, and or they'll get snatched up
of the teams that are working and that are growing and saying, hey, we need more people,
so I think we're kind of in that consolidation phase where the tough ones are going to tough
it out, and then we'll get back to expanding, getting more Web 3 games once the medium gets
proved. So I think 2034 we'll see probably like consolidation and focus on a smaller subset of
games, and then I think towards the end we'll probably see more coming out as boring technology
is better. I think there are some really interesting points raised. If we can come
back a little bit to the to the cross-chain trend, can you share a little bit more,
like, how do you see that? We understand the concept is very attractive, so
it's all compatible, everything works. Is it something that makes people who are very heavy
and educated in Web 3 excited because they see this as the hurdle, or is it something that's
going to help us actually onboard mass audience because they no longer will have to think about
it and choose? How exactly and how easy is it for developers to actually make that happen?
Has that changed? Have you seen a change? So where do you see the biggest shot in 2024?
Yeah, I think that's a great question for one. I think it actually goes both ways where going
multi-chain allows for obviously more liquidity for a particular asset, which I think there's
a couple things that I've seen be argued that it can either add more or fragment to even more,
which is interesting. And that's kind of more on the Web 3 asset side. But on the onboarding side,
I think that there is technologies that are building in various ways that allow for other
platforms to connect to them to ultimately provide an onboarding experience to a game developer to
simply come on chain. I think we'll see that a lot more as we move forward. And we already
are kind of seeing it with ecosystem plays like Ronin, Treasure Dow. I think that that in itself
is interesting for distribution. And I currently work with some games that are already thinking
about a multi-chain strategy, just for particular assets, some of them, you know, not as important
to be kind of on the on-chain side, but still kind of work with that. And so it's interesting
to see how people are thinking about it, possibly a little bit more centralized, but in a way
that simply you can bring something on chain and make it an easy experience. But then you
have things like custodial wallets, right, and kind of how that connects. So we have still a
lot to learn. But I think the important part is seeing those games launched, which I think Daniel
from NFL Rivals mentioned. Do we have any more thoughts on that?
I would love to see that like we actually make it more than just into a buzzword, into something
that like we are in the industry excited. So we actually make it so it's very easy for people.
That's where we all aim for like in the onboarding. We have recently had a big event
where we were distributing rewards from various different chains. And it was just a nightmare
to even explain people, oh, you're getting all these rewards and NFTs to explore these games,
but they're on polygon, Binance, Flow. And it was like, it was just very difficult. It was a game
by itself for people to go and claim their wallets. I just cannot imagine if somebody was new in that
space, they would possibly be able to even know what's going on. So we definitely wait again.
So you mentioned some good projects that are going in that direction. Does somebody have any
more examples of like good cross-chain? I probably have to be biased here and say that it's us.
Game and game is a cross-chain. Like I feel like I shouldn't say it, but I'm like, oh, well,
we are that option. But I think we're just going to make it easier for the different games to
basically be multi-changers through the platform. You know, like we have an NFT marketplace and
you can flick through the different chains, basically just like as a tabbleable option
on the NFT marketplace. And it makes browsing really easy for people. You know, like there's
going to be, but we've already got a platform-wide wallet called Venly set up. I think we're going
to switch to five blocks to make it a bit more efficient. But then like even just integrating
some Solana-based wallets is what we'll be doing soon, because we've just released the
PFP collection on Solana. And then, you know, so the platform's going to be able to like
on the backend, read all the metadata, and then off-chain basically be able to sort of like apply
specific rules to like each NFT based on the traits that it reads. So then in the future,
give it specific unlocks as, you know, we have transposable NFT capabilities and things like
that. So again, like let's pretend that that all wasn't gaming, but I would still probably
unbiasedly say that they're all really cool things, you know, and that's their ways,
their actual solutions as to like how I guess not only just us, but projects in general are
making it easier for games to be multi-chain, for players, the actual end user, to have that
experience where it's pretty easy and understandable. I think that's super important,
and I really do believe that it always just falls back down to the developers, you know,
like we have to make it super seamless. And I really believe the way forward is that everything
web3 related is just the tech stack on the backend that doesn't need to be at the front
of mind. It's basically just what the platform is built on. And like when we look at user
acquisition, like our numbers speak volumes to why that's the way forward and why that's true.
So I'd like to chime in here to you about some advancements that's just been happening
overall in the ecosystem around the topic of account abstraction. There are some companies out
there like Fivy, I think Dynamics, and there's some other open source account abstraction things
that are based on EIP 4337, and that allows people to have a username as their email,
and then it creates an account on the chain that they're trying to sign into.
So it's kind of like a smart account. So if you were game building on Polygon, you can just,
the user can sign up, go through your stuff with the email, and then automatically have this
account, a smart account that can, you know, interoperate with all the other chains that's
going on or what you need it to do. So that's a lot of backend stuff that's happening, but the
user only sees this simple UI, simple signup, that essentially that they're used to seeing
everywhere else as it is. And I think once more developers start using tools like this,
it'll get easier, a lot easier to onboard more and more people.
So I believe you always explain that technical aspect of the wallet signup way better than I do.
I love listening to you. Thank you.
I wanted to quickly mention that I think sometimes we already are seeing games that
have this tech built in, and a prime example is NFL Rivals, like where you can go in and the
onboarding experience is so seamless already, right? I think now it's understanding how we can
bring that to more game developers and, you know, everybody builds differently, right?
And so there is a lot of things to consider there, but, you know, it's here. I think at
this point, you know, the thing that I'm waiting on the most is just seeing games develop with
actually go-to-market products that aren't in alpha or beta that can ultimately bring
more users. But, you know, those two things are, you know, steadily kind of getting coming together.
Yeah, and I wanted to touch on a little bit about, I want to touch on,
I think as soon as I come off the mic, I want to touch on crosschains for games. I don't really
think games are actually going to develop the crosschain tech themselves. They're just going
to determine whether an infrastructure protocol like Stardust, for example, like Andy's up here,
is it, if it's worth it, if it's more worth it to pay someone to bring them over to another
chain rather than do it themselves. And if the users are there and if the community is there to
make it actually worth it, I don't think crosschain is necessarily like a technology
hurdle. You're just actually necessarily seeing if it's worth dropping the money actually,
and if you're actually going to get the users from dropping the money on an infrastructure
protocol. I think infrastructure protocols are truthfully the way that we're actually going
to see more games go crosschain instead of doing it more in-house. It's just cheaper.
What I'm most excited for is introduced about a year ago, a little over, a little under a year ago,
EIP 6551 backpack wallets, which I'm really, really excited for that because what that is,
is you create basically like your token ownership. Your ownership of one token can be covered by your
ownership of another token, like the token becomes a wallet, so to speak, or becomes an account.
So you can actually create comprehensive packages where you really only buy one token, one NFT,
and then the rest will just follow naturally because their ownership is pointed at a specific
token. So I'm excited for all kinds of games to do that. We saw parallel experiment with it.
We saw lens protocol experiment with it. Really helpful. We could learn from it. NFL rivals,
and we could sell like lineup packages, which would be pretty cool. Instead of selling seven
NFTs, we sell one limited edition commemorative one, and with it will come six or seven premium
player cards or something like that. And I'd love to see that kind of thing in more games
because then your secondary markets can actually get more efficient.
If I only have to buy one NFT to get a batch of them, I buy a complete avatar like Star Wars.
I'm buying a complete Mandalorian avatar instead of having to buy the helmet and the gauntlets
and the jetpack and the blasters. I think that that's pretty compelling. So I mean,
we see a lot of that kind of stuff exist already in real time or like IRL markets.
So I'm excited for that in a T bundling to come in the future.
We have a hand up. Andy, is it drill or leftover?
Yeah, hey, I mean, I feel like at this point, I might as well just wait for the next question.
We're getting, you know, all of the place. Yeah, it's fine. It's fine. Somebody mentioned
consolidation and focus as something that we could expect this year to happen.
So maybe let's double click on that a little bit because it comes down to access to funding,
right? It comes down to actions of the big gaming companies that are heavily funded
and they made their first steps into Web 3 last year or even perhaps the year before.
It comes down to consumer trends and expectations from that game, whether we will see
less bigger games or a lot of small games, whether there will be more indie games popping up
based on the tech that's going to be more and more available available or if it's going to require
big investments and big studios to push adoption. How do you see how do you see 2020 for evolve?
I'm going to dive in before we get into a mess of hands. I think we'll see some of the games that
managed to raise big previously last year. They're starting to hit their stride in terms
of the development cycle. So we'll see a lot of the good games that have built for a while
coming out. We're already starting to see tests of those come out. I do think we'll start to see more
games fall to the wayside as they struggle to keep attention. Right, previously I was struggling to
find games to fill my time with, whereas now I'm doing about four or five game reviews a week
and I'm still not keeping up with my to-do list. So if you're a game that doesn't have maybe the
spending power or just hasn't been able to catch the attention of Twitter, I think they're going
to really struggle where they might have done a little better in the bear because there's less
competition for that attention. I think now as we start seeing more projects come out, a bit more
money come back in, some of the big projects really push out on their marketing, it's going
to be really difficult for them to get mind shares. I think big funded projects will continue to do
well and start delivering because they've had that time and I think smaller projects may start to
really struggle if they can't get hold of a bit of that mind share early on.
Jasper, do you think that there's bigger projects with funding and I'm just like throwing this as a
spanner in the works for entertainment, but do you think that those bigger projects that have had a
bit of time to like build and whatnot and they raise like 100 mil or whatever it was, like
whatever projects raise however much money, do you reckon they're going to continue to sort of
release teaser trailers as we sort of start to come into this cycle or do you think that
they're actually going to deliver? Like are you seeing signs that those projects that raise a lot
of money have actually developed huge amounts of like they've completed huge amounts of work
and they're actually like getting closer to either a beta or even just like the next phase of their
launches? I'm not sure what you said but the general idea is most of the big ones you are
seeing more come out from, they'll obviously be ones that raise and then don't deliver
but I don't think that, I think there's more that are actually delivering than just taking the money
and running. Alright cool, that's awesome, I love it when I can hear it from someone who's
obviously got the boots on the ground, it's actually going through trying all the games,
has that experience? Just so you all know, Jasper has been part of the space in Web 3 for a
minute, he's a genius when it comes to playing games, understanding the infrastructure and the
Web 3 components of them, so that's why I ask, appreciate you bro.
Let's check that more, if you have been following the Web 3 games and how the genres evolve,
what they're built around, have you seen any change and do you have any prediction for 2024?
At least for in mobile gaming space which is something worse than most of my time.
Outside of Web 3 there is a big trend in let's say more idle games, it looks like people want to
play some games but not do too much effort which is quite surprising as there was a push into
deeper games, richer and we almost saw a blend between cross platforms, it doesn't really matter
if it's mobile or any other platform so the games went richer and now there is a big rise in idle
gaming on mobile, so I'm wondering if we zoomed into Web 3, is there any genre rising or is there
any specific area that you would keep your eyes on for 2024?
I mean for genres going into 2024, I think for depends on the game if it's completely decentralized
or not, I think for completely decentralized games I think trading card games are the perfect
fit for something that's completely decentralized and then as we move into more genres we're
going to see kind of more and more Web 2 aspects coming in but I definitely think we're talking
straight decentralized and only decentralized games I think genre wise I think the best are
definitely trading card games at the moment. Footprint, we're going to be incubating a trading
card game in the next two months man, when it comes out I'm going to try and make a note,
actually fatal is in the audience is ahead of game, you're going to make him a note so
actually send you a message and see what you think, we think it's going to be a pretty
big trading card game not just in Web 3 but Web 2 as well, but Bajin I was interested to,
yeah I'd love if you could man that's awesome, so Bajin I was going to ask you a question,
why do you think idle games on the rise in in IRL, what's that behavior like where's that
stemming from? I would like to know exactly but I have a theory, I think it's just somehow
humans have been trained to swipe or you know like endlessly scroll so holding a screen and doing
something like being partially present is something they're doing from social media,
I hope it's not true that this type of behavior is not going into gaming because I see a major
difference between gaming and social media that you're actively involved in gaming,
you're making decisions in control blah blah but there is something rising, it's like idle gaming
going big in gaming, it's coming back actually it's not the first time it's more be like
second or third wave of idle games but there is something happening, so many hands up let's take
them. Yeah I just wanted to quickly mention within mobile I see a lot of sports games
specifically, I think that the sports kind of market has been something that is very intertwined
with other kind of markets like betting and there's like a really big opportunity there
kind of cross those I think in tournament style but in general just we see a lot of adoption in
sports and that's like a worldwide genre right and specifically one thing that we're that I'm
seeing is that there's a lot of game developers asking for communities within Brazil and the
turkey markets which is cool to see just because you then are able to understand like are these
other probably the markets where they can get a lower cost of acquisition higher LTV and easier
onboarding it's a kind of you know that the three things you want to be able to spend money
marketing and get a return on investment so that's something that I'm really interested in as well.
Yeah and I wanted to touch on more about you know why maybe idle games would be
on the rise and I just think maybe it's just due to the web three users grind said mentality right
if I have a mental if I have an idle game that means I can go on my second phone right especially
if we look at the web three audience and move up games majority people in Asia have two phones
right so they can go on one phone with an idle game grind out and just do nothing and then grind
out on another idle game on their other phone and just kind of maximize their gains seems to
kind of be the web three mentality. I think that's boring as hell for gaming that sounds absolutely
friggin terrible for the future of the space and the future of gaming fuck those games
let's so let's focus on making quality games with good lore fun gameplay big communities right
like I absolutely hate that we're even talking about that that's just terrible don't you guys
have days broke up to web three games well fuck web three games web three games suck then that's
why no one's gonna play them or spend money on them we need to focus on what like what how we
grew up we all grew up as gamers and got into this space because we fucking love gaming we
didn't grow up to you know make an idle game where they can just sit on our desk while we go
spend time with our families right we don't want to do that we want to be hanging out playing
games right seriously the speculators aren't playing games you're gonna make yeah you're gonna
make a lot more money getting gamers playing your games worldwide than these web three speculators
who don't know their fucking ass from their elbow and these web three VCs that are looking to just
take all your fucking tokens and fuck your economy right you need to be focusing on the core values
of gaming moving forward you need to be focusing on the right things if you want to be the kind of
game that's going to be around for a while the kind of web three studio that's going to put out
multiple games and bring true interoperability and do amazing collaborations I mean there's
over 215 billion dollars in this gaming industry you got kids waking up every single day making
youtube and twitch accounts and kick accounts streaming their favorite games for free because
they want to be a big time streamer you got you know all these different communities popping up
the core of gaming what makes gaming fun and exciting has not died I just don't think enough
people are looking for it in web three because they want the easy way out and they want 100x their
token that's amazing so we have an agreement nobody who's now speaking or listening cannot touch
build or even play an idle game like we make proper games okay that's that's the deal
I want to I want to possibly give a counter argument to that I mean what do we want to do
do we want to eat into this billion dollar market which is largely mobile and billions of dollar
market and largely mobile and largely you know these types of games that globally make a ton of
money and in my mind we have too much a little bit per game and per studio right now of this like
emotional attachment to oh players own their assets and we're gonna break all the barriers and
that's great and I believe me I love that but in general what is going to get an executive at
a game studio to move into web three when we get past the emotional stuff like we need the
the bottom-up appeal we need a top-down appeal we need a way to make money and I don't want to
I don't want to like you know turn that aside entirely because what's going to happen is the
best games are going to make money and be fun and we need to like work from both sides and I think
we've been working only from the bottom up for the last few years entirely and that's where
I get into and I'm sure you know uh jrp and a few others appear have heard me
rant on about user acquisition I think that user acquisition is the way that this is going to happen
where you can have kind of that's been that's why mobile and like you know sure an idle game
whatever is is very very important I think right now to our space because desktop games and even
browser games have a really hard time doing like performance marketing just because of the
attribution but mobile games have all the rails for the data analytics already set up on top of
that idfa which you know is apple's identifier for advertisers kind of got nuked in the last few
years and this is we've seen the first ever decline in mobile gaming ad spend and that's
just really important and this is where blockchain I think comes in is because we have all these
blockchain data that's available and we can start to you know through other services I could
talk more about that but we can start to organize that data and then learn oh did you earn this
token did you buy this token did you trade this token we start to get information for the
advertisers to then go get better return on their ad spend for their clients which are other game
studios out there and this is where an executive would say okay so if I import this events ingestion
api into my into my game server and now I'm reading and passing all this blockchain data
and I'm giving all my players wallets sure whatever I don't give a shit that's what he thinks
and then suddenly he's getting a better return on ad spend saving you know 10 million a year
or making 10 million more a year and then now he's the 50th game that joins or he's the 150th game
that joins and suddenly we have all these players joining because the blockchain data is more
valuable than the very very siloed and black box of what we're looking at for coming soon for
google and apple with idfa um and then that's how this space just exponentially grows
so I do think that mobile and all this stuff is actually really really important when we
talk about the scale at which we want web3 games to get to I'll get off my soapbox
I think it was a great soapbox
well one thing they were so those I don't know uh NFL rivals is made by mythical games and mythical
games is not only a game studio we're also trying to build at the game tech for blockchain
enabled games so we built our blockchain it's custom suited to the gaming use case
or like the game developer use case we built our marketplace etc etc but we're making the pitches
we're realizing that like adding secondary to a game boosts by it boosts your revenue anywhere
up to 15% and to do that with a single integration can be incredible so we're making
a pitch to potential partners that have games in the space and saying like hey do you want to
increase your top play by 15% and that's that's resonating so we could hopefully see bigger game
bigger and bigger games that have been out there that have these massive audiences start to
experiment with introducing you know secondary marketplaces through blockchain technology
the only thing my only caveat to that is and understand what that does to your game
so bazine is saying idle games are on the rise if idle games came on the rising web 3 that doesn't
be one thing people don't want to play the game they just want to play the marketplace which has
its own place but it would really break my heart to see you know I've been playing games since I
was you know three or four years old my first game is Tetris now I'm the pocket game boy
um I would really be distraught uh to see something like Tetris really just be undone by
tokenomics so um those conversations are moving forward so I would expect to see that this year
is one or two major mobile games start to invest in a secondary marketplace so totally totally
worth what you're saying like my the first thing is you know one we're all excited about
the Bitcoin ETF not because we think Bitcoin is like the future of gaming but because
of the amount of attention you know it's going to bring into the space so just if if we're
looking at uh you know whatever breaks out at scale I'm very excited for that because it's going to
bring millions and millions and millions and millions and millions of wallets and users
exploring all the other cool games that are being built so I'm not I don't want to gatekeep
this is my thought so I want to add on real quick to both of those points because
both Andy and Daniel like absolutely killed it for one like if we can turn the data that we
have on chain to lower cost of acquisition like why wouldn't we do that it's kind of
like the holy grail right and I think even more importantly web3 games are inherently community
oriented and so we have a lot of like KOL influencing marketing going on right now
and we see that with so many of the content creator programs that go on and so if we can learn to
understand like what are these communities look like and also from their community what are
they doing within the game I think we can really start to unlock some really interesting
things there that can help game developers understand all right cool like I should be
building for this audience or hey this didn't work we should try this secondly the secondary
revenue like the biggest point that I've seen made for a lot of reasons that I always talk
about when talking about NFO rivals is that 15% is no joke it's actual revenue for a game that is
currently struggling to Andy's point so very excited to see just various things move forward
and also great to hear that mythical is looking at kind of bringing on more of those partners
because I think picking quality over quantity at currently in the stage of the market is the way
to go yeah and and the other thing I wanted to say is that being able to stand in a room
and compete with web two services and games is the actual like end goal like this GDC my own
personal goal is to walk into a room and say I'm gonna make you more money not some emotional
bullshit appeal because when you go to GDC you're having an actual conversation with actual game
veterans I'm not saying you up here is not a game friend but I'm saying like exclusively web
two game veterans they look at you with disdain they're like oh I'm amused by your presence
you need to be able to say dollar value equals you and that's the only way forward so we have to get
to that point I just wanted to break some more hearts with Scott being upset by idle games and
everyone being upset by games I think if it's not going to be idle games it's going to be
hyper casual games um just because of the sheer size of them in web two I think that play ember
which again a lot of attention right now there is all hyper casual games and I think that eventually
that'll be what actually gets web three more in the mainstream it might not be what uh people
who dab themselves with gamers or hardcore gamers are actually interested in from the hyper casual
market but it's got a much wider reach and because of their use of potentially ads or the
way boosters work or the way they're used to kind of monetization in those products
I think it does fit with a lot more of the things that you are able to do within web three so I
think that might not like it but hyper casual is probably going to be big because it already is
outside of web three and I think it will be big in terms of bringing web three to more audience
I think I think one of the side benefits is a lot of the people who play hyper casual aren't risk
takers uh in the space already is just d gems for the most part and as soon as you see your 50
year old mum your 60 year old dad playing a hyper casual game that's got crypto in that
make crypto more boring and in the public side that will make it less risky so you'll have more
people picking it up because boring is safe is something that people actually get more involved
in rather than djing gambling which we're all here for I was going to say is it arc eight app
vagina isn't that is it like all hyper casual that is hyper casual yeah I've actually uh played it
before I think it's I think it's right on guest mode's point I love it yeah it's I think then
for hyper casual games if you have an individual hyper casual game it's quite hard to find a reason
why this individual small game needs blockchain right but when you look at hyper casual creator
that has dozens of games and wants to build a community something that is beyond and across
the games that makes a lot of sense to use the ownership and tokenization and like put that on
the mega game right so if we can look at hyper casual games just like the vehicles that have
mass audience reach they they share and spread really fast and they can draw to this use case
of blockchain like what connects them um I think that could be something really strong for 2024
and not saying that only because I'm in that space we have more than more hands up into more
minutes to go I have yeah I just wanted to sorry JRP I just got to bounce out of here I just want to
say thank you guys for bringing me up here and if you're building the game um and you need some data
please hit me up we're definitely currently looking for some new partners at Footprint so I'd love
to get in touch with you guys thank you uh Bozina for having me up here it's great space and uh
really great content and I'll catch you guys later hey Footprint I love to chat
yeah okay Andy I will send you DM
let's go definitely amazing amazing somebody wants to take the last minute yes hand up
really quickly just want to mention that I think yeah go for within hyper casual one of the trends
we're currently seeing I saw I kind of heard this from Jonah is you know Pudgy Peng wins being
an IP that is um favorable and and widely viewed as kind of it can go viral right and connecting
hyper casual games to a specific IP is also something that is really interesting and we'll
probably see moving forward as we saw with Suzuki as well I just wanted to jump in with a comment on
the revenue as well I think this is super interesting as a revenue model for any game
developers here uh so something that like we we plan on doing is making gaming free for gamers
around the world and what I mean by when I say that is for all the users who currently have
downloaded gaming the platform who share their GPU through a one-click monetization actually
at right like today earning anywhere between 60 cents to a dollar per day but as we open up our
bd pipeline and start using that GPU uh sharing for for bigger rendering jobs and and we get
bigger contracts with AI companies users are going to start making anywhere between
10, 20, 30 dollars a day and so that that for us is going to be a pretty like a pretty huge
thing not only for gamers but also for you game developers because we actually have like a
referral system so as we onboard games they'll actually be able to earn 10 percent of all the
gamers earnings that they bring onto the platform uh so I think that like you know
JRP I think you said you'll love that sort of idea of a another top line 15 that NFL rivals
could bring to the table and this is again just another option that we we bring to the table
not only for the the end user but also for game developers as well and yeah I feel like it just
it doesn't matter how big you are if you're bringing in 100,000 users that are each earning
let's just say conservatively five five dollars a day in the next few months uh you know that's
that's uh half a million dollars a day that you're getting 10 percent off so I think that's that's not
bad okay cool cool we have one more one more hand up and we have maybe oh we have 30 seconds
um short of time but okay let's take last one let's let's take your thought uh thank you
uh good to good to be here and uh good to walk along with JRP gaming Yoda Labs Scott
love what you guys take about the the web tree gaming all these things myself I've been in
the three gaming ecosystem since 2021 I would say going through the pitch decks and all these
things and among the thousand pitch decks I went through gaming is one of those things I would say
all the all things that you guys took when it comes to gaming analytical thing is what I will
stick to most because we don't understand the user journey we will never be able to succeed in anyway
in anything we still don't have in my opinion we still don't have those analytical tools
that would actually tell us why the users are turning back and going forth or uninstalled in
the game that they are starting to play in for example gaming I'm not giving credit to you guys
just don't don't don't clap for that but imagine that three games launching uh pc games launching
with .exe files instead of launching their .exe files they come in they're coming to gaming and while
the gaming is having the whole whole user base for them to test the game and all these things
the user traditional gamers will be more interested in downloading the game which
is already available in a pre-downed or the launcher in my opinion and when it comes to
mobile gaming as well there are like salty station users like we are we are like india
indonesia itself they are like a huge amount of gamers I don't have the exact numbers at the
moment on top of my head but there are a huge amount of gamers when it comes to jrp what jrp
mentioned is very true like action games and competitive games are happening in southeast
asia like league of legends mobile um mobile games uh battle royale when it comes to epoxy
all these games are mobile why because the success on the mobile gaming is much better
when it comes to uh pc games and web 3 games when we are building pc games I would suggest
anybody who's building build their own launcher and convince the users to download their
launches and all these things because the cost of user acquisition for those things is much more
higher so that's my take on those things I'm really pleased I'm really pleased to hear uh
the year of mobile is coming but of course it's always it's always a collective push of like
mobile games and like different games that where you need more time uh and a different setup for
two plates uh hopefully they will go hand in hand and it will grow thank you so much for an amazing
segment of the 2024 is it the year of web 3 gaming the answer is yes and we're now we're
now introducing a second set of speakers to take the same topic we will have similar type of
questions but obviously uh different answers because we are bringing in different set of
experts and I'm curious to hear what they think about building web 3 games in 2024 we have covered
a lot about um cross chain about the tech moving forward and being better I'm curious to hear
from the speakers if they have experience and what their thoughts on these are because it takes
some time to create games and as the tech moves forward so fast it's kind of challenging to keep
up with it right so you build a game and by the time you're almost done the tech has simplified
or improved so you can kind of start again to catch up on that we have also covered talks about
trends in gaming industry consumer preferences and behaviors that will shape which games
make it on the top and we spoke a little bit about money let's see where the second segment
takes us we will have a new set of speakers and thank you very much to everybody who has
participated in the first segment it's been super useful it's been also fun I really enjoyed having
this conversation with you if you want to have more people hear what we discussed share the spaces
thank you very much for doing it and now I think we're ready for another segment we will do
we'll do a similar setup we will do rounds of introductions and then we will go into the
discussion for those of you who have joined nobody has to wait for me to give them space
just whenever you want to contribute whenever you want to discuss grab a mic and go ahead so now
over to you the second set of speakers please round of introduction hey thanks I'll go first
hey my name is Ray I'm the founder of Zeta. Zeta is a log 3 gaming plan protocol
and I am also the founder of a game called Born to Die which is a mobile hardcore 3D
AAA class experience we are giving both mobile and PC game in general so to put it in a very
brief manner so we started with the game understood that web 3 ecosystem and the gaming ecosystem are
pulls apart there is a lot of challenges and a lot of bridges are required to essentially
make the journey seamless for all the users and that's where we ended up building a ton of tech
to essentially solve our own problem with Born to Die and that's how the platform Zeta came along
Zeta as a platform is a web 3 back end service for games so I think you briefly mentioned right now
the blockchain technology advances are very far spaced what we are seeing today
we'll be having completely different new technologies tomorrow and it is difficult
to keep on track for game studios game developers whose primary roles should be to build great game
and great experience for the users not overlooking the technology and everything that is going there
that's it I think what we are doing is we are making sure that we are able to serve
give a kind of a back end service to all the game developers and studios who want to bring their
game or bring the game to the web 3 audiences and make it so seamless that both web 2 and web 3
users are playing without really interacting or having a blocker barrier when they're playing
the game so the techniques will be invisible that's what our theory is I'll keep it here
at this and happy to be in this discussion thank you very much thank you welcome
so I guess I could jump in next
my name is Abdullah I'm one of the co-team members of Haven's Compass
Haven's Compass is a first-person shooter game it's a triple-a game and it's made for PC for
the moment and obviously it's a web 3 game I would agree very much with a lot of things
that Ray just said I cannot jump over every point that he just mentioned but two interesting things
it's definitely technology changes but our main aim is always to make sure that the game is nice
and playable so whether the technology evolves or not that wouldn't you know wouldn't be something
that is a main point for us to build a proper game now if the game is set up and it's nice
and the people like it then the technology can't be updated along the time so it's a it's a very
cool thing in that term and definitely I mean we have a lot of new things happening
2024 we're seeing a lot of games focusing on interoperability cross-chain you know
everything to make everything easier for the gamer and I definitely also agree with another
thing that Ray mentioned it's that the technology or the blockchain technology should be something
that is in the back end it needs to be invisible we don't want to confuse players with everything
that has to do with the technology the main focus is a game a fun game to play so that
is definitely something we are doing and building and I think everyone else should be building the
same and in that same way hey totally agree just wanted to give a quick intro for myself
because I didn't get to do it before so hello everyone my name is Andy I am the head of business
development for stardust I've been with stardust for two and a half years stardust itself is
almost seven years old though which is very freaky but yeah so stardust you exactly kind of in line
with what everyone else has said it just now you know focusing on making great games that are
all for you know keeping blockchain for all intents and purposes totally invisible or as
much invisible as the game developer wants it to be messaging narrative all that good stuff
you know chain agnostic and then we've recently so we do focus on custodial wallets and then we
recently also acquired a user acquisition company as well so we're kind of offering that
in in parallel with our infrastructure although optionally independent but yeah so this is great
conversation it's been a great conversation I'll have to hop off at the top of the hour but thanks
for having me everybody it's uh hey I can go in there you go for go go hey okay hey everybody
it's uh Jeffrey Monnes um co-founder of cyber elite uh thanks for having us back uh appreciate it
welcome all right hey everyone this is Adil from search finally mirror you're building a
pc-based type of space shooter that's pvp only and it's about to go into private data in the next
few weeks thanks for having us and looking forward to this discussion amazing welcome
hey I'll go ahead and hop in um love meeting a bunch of new people up here it's nice to meet
some different people in this um my name is Michael I helped found Sedona a couple years ago we are a
platform as a service for web 2 and web 3 games and then we have a two-click onboarding and wallet
solution for gamers so um yeah kind of echoing what everybody else is saying like blockchain
crypto web 3 it's the new architecture of the internet um we are incentivizing people to come
over into this ecosystem you know in various ways but I think that gaming is going to be one of
the biggest and most compelling use cases to get that initial rush of people over to this
infrastructure that is going to result in more free uh and fair and equitable financial systems
so I'm super passionate about it I'm excited for the conversation and thanks for having me up
hey guys uh this is Silver Lake here from zoo games
project so yeah zoo games we are we are building a gaming platform so um we actually put a lot of
effort into the multi-chain cross-chain features that you guys were talking about in the
in the first part of the space so that was great great topics as well and then as well as the
other guys mentions here so a lot of um uh you know insisting also on the on the user experience
you know to make it um to make it as easy as possible for people to get on board whether they
are you know familiar with the blockchain or not so so that's um that's the point that we are
we are trying to make we do games um and then to do that we're also creating our own games so we
have a few games available on the platform to to try out the protocol so yeah good to be here
thanks for having us again great welcome
and we have one more I guess I could go now perfect so hi guys my name is Sarvesh
I'm the founder of 3xp uh 3xp is I would say a new initiative that we have across our collective
of businesses that service 40 million gamers annually in APAC and it's designed to be the
last mile ecosystem for gamers so happy to be here
welcome and we have synergy land right yeah correct thank you so much for for inviting us in
I'm Gc Rotom the community manager at synergy land we're building an action rpg with inspirations in
diablo and abhinon online we have our farming section of the game out and is live for everyone
that wants to try out and we have our land sale and main naturalization 22nd of february
and our dungeons will be releasing on the quarter two and yeah I'm excited for for this chat I was
here in front of us tower and enjoyed it a lot amazing good luck for the sale which actually
is a great topic to start with so looking into 2024 uh how do you see the future let's start
with money we have had some evolution around business models right so uh there was a play to
earn play and earn play and um and then maybe figuring out okay it has to be sustainable
now the question is where are we right now and what is the winning business model of 2024 how
how game creators are going to make money with web trade games in 2024
well I don't know if we will really be making a lot of money in 24 honestly like you know and
and that should be okay to most of us like monetization doesn't come right off the bat
I think for me I read a quote from a friend the other day that said that gaming like traditional
gaming is one of the biggest consumer businesses in the world and yet we don't own a single thing
that we purchase like that's the evangelical argument that we have to make to these gamers like
to me the value proposition does have to be around ownership and a lot of these financial incentives
and things that we're doing they have their value because they're helping to bring people
over into this ecosystem but they're not sustainable like revenue generating models over
time and I think we've seen examples a lot of those um of a lot of those ecosystems collapsing
I just think they're very delicate but I think ownership in and of itself should be enough
right like I hope it's enough that's why I'm here I do I do hope it's enough at the same time
we have to figure out who's going to pay for building the games you know at one point right
what PCs are for they need to be prompted for us let my PC know that please
okay keep in coming opinions yeah so yeah I was about to say that so I don't I don't believe in
this uh uh this story or this line that ownership is going to be enough I don't agree that uh gamers
are going to change to web3 just because it is giving them ownership I um so I see it this way
if I'm going to watch a movie in a theater I'm not looking at hey I'm purchasing a ticket so
I own part of the movie I don't look at that that way it's an entertainment it's fun it's exciting
and I'm going there for getting entanglement games are in the same space it's an entertainment area
gamers pay for the games they get entertained they have fun with and they're not looking at
having ownership of the assets and that is the reason why we are they want to play the game
that's a narrative which is getting peddled mostly to push web3 but I don't think that has got legs
my uh unpopular opinion but that's what I have uh now coming to the other side like what is going to
uh make 2024 so we have seen uh play to earn fade by 2022 uh 2023 it was written down
and there are no web3 models which has actually proven at scale that it is working in web3
even today when we go out and try to talk to games game studios anyone at large I think the
primary question still lingers that uh what is it that web3 is bringing to the table why should we
be so excited about web3 and I don't think there is an answer to that yet which convinces people
100 um so uh and and I hope that there are multiple models out there and we do have a model as well
which hopefully would be one of them but I think there are multiple models coming out this year
which is going to be tested at scale and I hope that by the end of this year we should be having
a model which could go and say hey this is the web3 model and why this is why it should uh you
should move to web3 and that would be a convincingly good model and everyone else in the web2 and
web3 world can great opportunity great opportunity to give us an alpha what is the model what is
the model okay so so let me put it this way right so I think uh towards the uh end of uh if I have
to put the example of pubg or background uh player and uh pubg battleground so they kind of prove that
with their model of uh running tournaments and multiplayer games is they could lead a space and
and kind of lead a category of itself when there was none available in mobile hardcore gaming right
that's that's pretty recent that's like five six years old only right uh and I believe that has
shown that these kind of models is something which can be accelerated and sped up with web3
without focusing on the speculative value of web3 assets or ownership is how we should be moving
forward in a way on web3 there that means that people will be spending people don't mind spending
money for assets or game experiences and we should look at it that way not in terms of speculative
value of the web3 or the nft value should increase that's one but while doing that there should be a
model in there where the upgrades the progressions in the game and anything else that comes along
with that is something which they are open to give it to the users as users can let's say upgrade a
weapon from a level one to level ten and sell it in the secondary marketplace and the game itself will
not sell any upgrades out there and the upgrades are only sold by users and that is how you give
value back to the ecosystem and users will make money both on by selling upgrades and by playing
in contests tournaments and winning those tournaments in general and that would kind of build that loop
or the game loop like we call it to essentially keep players coming back and back and playing
those games in general now will a play to earn work in this model it is open to be seen I think
some player game would be able to incentivize players or gamers to essentially start playing by
giving some form of play to earn but those tokens those currencies in game currencies could be used in
the game for upgrades for progresses and the actual value can be taken by by selling up upgraded
weapons and characters and stuff that's one model that I can think of there are other models which
are coming up by some other games where they are essentially selling mining mining slots or
kind of validator nodes I am not very very positive on that I think that's a forcefully
putting there the web3 model on the top of games where these validator nodes will again skew the
ones to the ones who are just holding the validator nodes or doesn't have any value
for the gamers per se but yeah I would like to see more models which are tilted towards
the gamers at large and not towards the traders and investors only thank you for sharing more
details I actually I have an idea it could be called play and earn respect
it's like gamer focused not speculator focused okay more hands up let's go let's go
so I'd like to chime in here I think a big thing that we need to focus on too is building games that
the community is like passionate about so we're not just like throwing games out there that are
just irrelevant or copycats we're actually like building a community and the community that wants
them they're playing them so essentially know your community at the same time so we're actually
having to evolve your community build with your community essentially and then not only that you
got to like provide your community with needs so like you got to you got to figure out what tools
they want what desires they need and kind of build some of these tools and experiences around what
they desire I think if you're doing some of those key points money will follow essentially because
you're providing things for them at the same time too we want to be able to keep some of these
cheaters out of the systems and use like effective tooling and security measures to keep those out so
you don't have all this um cheat or hate essentially um on
like on the socials or in your game or in your discord or anything like that so there's there's
ways that we we all have to like essentially just build a community around fair gaming and
and teach our community like the repercussions so there's some education there too
you know touching a bit on the monetization points that were made earlier I think in Q4
of last year game seven down released a state of web3 gaming report in which they said
now 69 percent of web3 games are focusing on free to play model and that does tie into
some of the rationalization that will happen when it comes to nfts when it comes to in-game assets
because if it's free to play then users have the flexibility of experiencing a game understanding
what value it provides and then deciding how much to spend so the speculation I think should reduce
and at the same time people who see value in your game they will start to spend especially
when you start paying with the fact that we're looking at scale if you want to take things at
scale then you would the amount per transaction could go down but then you're multiplying your
audience through easy onboarding through you know meaningful gameplay graphics whatever it might be
so that's I think one component to to watch out for in this year I would say now just a quick
question here did I get the question correct or did I did I get it completely uh the opposite were
you asking of how developers can make money or how the players can make money because some of the
answers confused me because it didn't sound like it if you can figure out how players make money and
developers make money at the same time I'm listening so I think we know like how players can
make money we just give them money but where does the money come from right so I think the
most difficult question was that how do players get rewarded with ownership or even some monitor
rewards while the game studio is able to fund development of the game yeah that I mean that makes
sense a lot of things were said just now and they all make sense in a way or another but in
the end we also like developers really need to focus on how they can keep a sustainable
business running you know so we cannot just focus for example on the community and how
they're gonna like the game or not obviously the game needs to be an awesome game that's not even
part of the requirements you know it's not even part of the criteria it needs to be a great game
but when it comes to how each and every company or each and every business wants to make or generate
revenue from a game there's really multiple options out there and some of them are very
traditional options in my opinion you know you can do anything but I think I just heard it before
I'm not sure who said it about the free to play model of course the free to play just allows anyone
to enter that that game and play it and I think as long as we have those web three elements that
are completely hidden or invisible in the game then some of these players that are interested
in tokens they can use these tokens they can be incentivized with tokens if someone's been
playing the game for a year or two and then they want to stop playing but they have so many NFTs
and whatnot they can still sell them so that way of course they're gonna make money and in terms
of the game or the developers themselves I think it's quite an easy thing you can either
implement a subscription model which is going to be quite a hard thing to implement in a game
you can use merchandise whether in-game merchandise up the game merchandise that you
can sell to generate revenue so it really needs to be something that is out of the box not necessarily
always the same thing but web three games are a complete ecosystem so we have tokens we have
NFTs and you can do as many things as you want with them that's what I think
I think that's some great points made so far and I think we actually are starting to see
some games that they might not have the perfect model yet but they're starting to have working
models and we tend to be hypercritical of all stuff in web three at least I know I do
and it's a way to so I can gather feedback and give feedback both to my own project and to
others so we can keep growing but sometimes I feel like I'm too critical and tend to not shine some
light on the project that seems to be doing it right or at least so far the way they've
decided to work as a revenue model seems to be working either via plateware drops or whatever
that kind but I think a perfect example when we're talking about these you have to look at big time
whether you agree or not the model is good right now both players the most active players are when
they're farming the airdrops and getting tokens via in-game activities are in big profit and
I know the developers in the team have made great money via box sales or NFT sales and skin cells
and everything and I think we can kind of compare the term of the part of the box sales and the skin
sales with how Counter-Strike has their revenue running right most of if not all Counter-Strike
revenue comes from selling capsules that can be dropped via watching the tournaments live
by playing the game you can get you get basically airdrop boxes from playing the game
and you can sell them on the open market and they get and then they get money from from a percentage
fee from their own marketplace from skins and they get money from selling keys CS code themselves
so players can open set boxes so if we kind of compare all of these systems there's lots of
similarities to every models that some people are running and and I think big time at least
from what I've seen as a as a project that has a game almost fully out yet I know the game will
have much more content but for what it is now here is a full game and both players and the company
has had great success lately so I do not think that is the perfect model nor anything near it
but I do think that we need to give them the flowers and also use these these these cases to
make case studies and understanding how can we use the positives that they did and implement in
a new model so we can find a model that that everyone can like base themselves upon and go from there
we have heard some thoughts around different business models and somebody also mentioned
free-to-play so I was wondering and there is an evolution of thought around that as well
what do you think about ads in web3? Big no. Is there a good way to do ads? Is there a good ad?
I don't know sponsorships maybe but you know like I'll just add like one small way of doing ads if
if you're a game like Heaven's Compass is a first-person shooter game where you have arenas obviously
so inside arena you're going to be in a city so if you can implement an ad that's inside the city
on some sort of a billboard then it's good but if it's going to be that type of an advertisement
that is just going to pop up as soon as you I don't know enter the game you know like the mobile
apps advertisements and then you know those those weird type of advertisements I think that's a
big no-go but maybe like inside billboards if someone's building some some other type of a
game you know you can have some specific elements in the game that are sold to advertisers where
they can add their you know pictures or logos and stuff. Okay let me give an unpopular opinion again
I think ads are going to be big in web3 and proceeds of the ads are going to go to the users
directly with some parts of it being by the middleman today the ads is as running as an opaque box
where all the money from the ad goes to the middleman like the googles and the facebooks of the world
and they are minting billions at the value at the cost of the users on the other side I would
not say cost but users don't mind that at the moment but when there'll be alternative available
they would be seeing that the value of the ads will be going for going to the users for giving
the time and the and the attention and and web3 by design or by the tech that is available there
and these kind of interactions and modeling is possible at large with with web3 contracting open
and being accessible by anything. Now this is a very early thought I think I mean the CEO of
Coinbase had talked about on-chain ads and I think on-chain ads as a logic as a topic is very new
we haven't seen a lot of progress there but the likes of quests that we are seeing in the
running right now is a very early version of on-chain ads and I believe that a lot more and
more deeper integrations of ad will come in and now now let's be honest right without ads as a game
if I'm launching a game I cannot attract users to get a million ten million users I need to rely on
ads I cannot go out and get a million ten million hundred million users with the adjust to the
community that's the that's a fact of it now how do I get it how how will the ads run how
rewarding it is for the users and how it is going to go forward is something that
we will get to see with evolution of on-chain ads coming up here. That that confused me again now
is it ads inside the game or are we talking about developers advertising their game because
yes obviously as inside the games are the only way you can reach out to users today
so how do I know that you are playing a game if I'm not giving an ad inside a game
so if let's say I am trying to acquire users in a first-person shooter then my target would be
people who are playing first-person shooter that means ads inside the game that means that will
be a kind of a money for the user and as a developer of that game but how will that
shape up in the going for future is something that we have to see but ads is not going anywhere
like I said it's an unpopular opinion I know no one likes it I don't like it
yeah it's inside the game but I'm just saying it's an unpopular opinion that's how it is going to be
it's fine it's fine I like your opinion I just wanted to understand what you were saying exactly
just for me to get it because obviously of course ads are not going to go anywhere
but whether they're annoying or not definitely which is why I said you need to implement them
in a proper way inside the game but that is you know that is a completely different
thing of course like right now when what three you know advertisements are not really much of a
popular thing it's it's not happening much you know as soon as we give another example of that
we'll skip it let's let's maybe also hear from Michael and Sarvish uh so maybe they
yeah sure they'll break your up they'll break your arguments I didn't so I can't hear a word
that Haven's compass is saying at all so I like that whole interaction that's why I was like I
don't know if I can talk or not so just take this with a grain of salt because I clearly
missed like having that conversation well I hate I hate ads I think like all of us hate ads
I think we have become such a you know an ex like all of our data is taken from us with
no permission of our own repackaged and sold and these giant companies are getting rich I
think somebody made that point like we are in a transition to an eventual creator economy and yes
like in the meantime I think like ads are probably necessary to get the message out
out but with games I think it's just gonna be influencers right in the same way NFT collections
kind of grew up like you see cool people rocking this PFP from a community and I want to be a part
of that like I would rather join something that looks like I know people in it or buy something
because I have friends that really vouch for it then I would sing some ad that looks fancy
because everything that I see an ad for it you can make an ad that sounds amazing for literally
anything like literally they sell you stuff or depression on TV that at the end they tell you
50,000 bad side effects but you still take that thing because the ad is compelling right like I
don't want to be advertised to you I want to know that a product is good from people that I know
and trust so you know we're all talking about this creator economy is going to be an 800 kajillion
million dollar economy in the future and I think that's the direction that we're headed and I
think that teams that really prepare for that and build those influencer relationships in the
short term are going to benefit in the long term I'm just gonna quickly chime in here so Michael
kind of you know just made a point like okay fine the creator economy is going to exist
but I believe that decentralized platforms for advertisers are I would say the next big
thing that is going to come in web 3 there already a couple and I would say when it comes
to advertisements right oh we as an industry right now like web 3 games aren't really on par
to be integrated because having I would say very close connections to advertisers and games both
the current infrastructures that most of the games have is not ready for advertising like
we need to ask ourselves are these games truly web 3 because not a lot of games are even willing
to put in that amount of development our core effort into incorporating some of the readily
available solutions and it just comes down like I'm gonna use the simple car example
like in order to market a brand you take it to racing first like these games never took their
brand to public there was no I would say hype around it you straight away start onboarding paying
customers from day one and with the shitty after sales right things go haywire so I feel
like even for advertisements to be successful inside web 3 games right now we as an industry
need to start stepping up in our terms of what products are we actually accepting as games
but one thing don't you think that like marketing has gotten like freaking phenomenal over the last
couple decades and products have gotten super sucky we're just getting really good at
psychologically manipulating people to buy shit and like if that's all you're doing with your
game I guess like keep up with that trajectory but I would rather build an amazing game give it
out for free to like a couple hundred people and have them out there playing and repping it
because it's actually a cool freaking product so I guess that's where I stand on it yeah maybe a
little idea not here today but that's where I hope we're headed yeah exactly it's just about
getting a very nice game and actually seeding out to people search for animator go for it
yeah I think with web 3 I mean for sure wherever there's friction there's also an opportunity so
I don't think that ads are going to go away completely but we'll probably adapt to web 3
implementations having said that there's also a massive difference in between organic results
that you get versus paid results so be it on any channel even if it's in search results versus
the paid search ad that you see the click through rates that you get for somebody who willingly
searches for your brand your game whatever it might be and then clicks through is way better than paid
so we know that nobody likes ads that's as well I think while these fundamental web 3
ad ecosystem friction points are solved at the same time like web 3 games can instead
adopt a more of a referral model more of what are your friends playing like invite your friends to
come and try the game so whatever budget you had talked aside for sure you need to keep it
towards kls influencers content creators of all sizes you know mega you know micro ones as well
who can keep talking about a game but at the same time like use that same acquisition budget
that you had a bit smartly to get your existing players to get others as well because yeah I
mean games are more fun when you're playing with your friends so why not try some of that and if
you want to scale to millions of users you have to be very careful because if you're running any media
campaign for sure you're going to burn through that money very very quickly
maybe like leaving the ads for a bit and staying within marketing there is one thought I would like
to hear your thoughts and so when you as a company go and buy really expensive ads and you pay for your
users you tend to think of those users as yours so you don't like to see them going away like
working on retention etc because it's expensive to buy them right and everybody is supposed to buy
their own now with web 3 we kind of have this interoperability idea that we're exploring and
pushing forward and the idea is that the users should go from one project ideally to another
so they're free to go they're free to flow so the marketing angle here would be the network effect
when more companies collaborate when projects collaborate the communities go and explore more
games at the same time so there is a growth strategy behind it is that happening and is
it 2020 for the year when we see more of that happening taking this here I believe if it
happens when you have a collective or a parent company kind of supporting the ecosystem so
normally you'd see a lot of projects funded by a same BC are interoperable a lot of projects
under a certain collective are interoperable but I see I personally believe that we are yet to see
that interoperability at mass come into action here like there have been a good examples of
doing it at maybe a 10 000 users or 30 000 users but we are still yet to see like a
100 k or 250 k user interoperability I think yeah I think so I mean whoops you go I'll go after
okay yeah I was saying that you know if you have a studio so when you think of interoperability it
may not necessarily be limited to just your 3d assets in your 3d models being going from one
game to the other it could even mean economic interoperability so if the studio is operating
multiple games if there are VCs who are in it and that creates a mini not a launcher but
like a network of games that use you know the same tokens that have similar principles
that could be another form of making a collector because with web 2 we say that oh these are
walled gardens maybe with web 3 is going to be a bit of an open walled garden as such so it's not
going to be completely open as such but it's not going to be completely closed either and maybe
the solution is somewhere in between the spectrum um I think uh a smart accounts are going to be
a big play in the coming future meaning smart accounts will be the interoperability of the
system between any chain that you can come up with because it won't matter because it will be
a part of essentially the smart account so a wallet that connects to everything and interoperates
for itself for the user so we as devs plug into this uh 4337 is the EIP which is the tech that's
this is based on it's yes that's for ethereum but this idea can be brought to obviously polygon or
anywhere and now you have account abstraction and that is going to onboard your users a lot more
fluently um and that will allow them to use like socket i-o or auth i-o type of things
so now you're able to use like gmail or their blizzard account stuff and now they're logging
in the way they want to and you're just getting this fluent uh user experience which then allows
them to have a wallet that is attached to their account and now you don't have to have all this
huge interaction of meta mask this meta this what what what wallet are we using it doesn't
matter anymore it's tied to their email now we're now we're on the same level field the playing
field is the web2 gamers when they're coming in that now we're talking their language and i think
more people and more devs need to do that yeah i would like to add one thing which was briefly
touched upon um which is like uh today the interoperability is happening between uh studios
studio games or vc funded games i think uh with web3 the advantage is that we don't need any
middleman for interoperability uh if i have to get a target uh users of a certain game i can just say
hey if you hold these game assets you're welcome to come with those game assets and play them in
the game you don't need to buy any new assets here per se right um and all i have to do is read the
contract data and see if they're holding those assets and do it now that brings both positive
and uh pros and cons to the game developers so game developers here would be losing the
players like someone is saying if you're acquiring users by ads now if some other games are
essentially offering this then i'm losing them to other games because they are essentially kind of
using gorilla marketing technique to get these users from me to them now there can be multiple
ways to look into this but i think once we see through interoperability coming in
we would see how the game developers the old game developers who is essentially having the
assets or selling the assets first is also rewarded and and on the other side the the
other game also gets rewarded so it's like a win-win possibly again early days and we'll see a lot
more innovations coming on this trend of markets absolutely agree sometimes it's a it's hard work
to make it happen but we have a lot of experience with our arcade mob lab with different partnerships
and building like simple interoperabilities connecting communities to come for an event or
go and explore another game and i think it's all worth it there is some definitely also a growth
model for the participating partners in those events it doesn't have to be very deep it can be
simple but that can be the new generation of ads it can be different events and
collapse between projects that actually make people excited and go explore a new game we
are unfortunately out of time and i absolutely loved your ideas and energy i love the passion
around ads we're probably going to see them around for some time and hopefully we'll figure
out how to tame them and make them work for us rather than the other way around thank you
for sharing your thoughts opinions and predictions for 2024 it's been an absolute pleasure
if you if you would support uh the spaces uh and you want to reach reach more audience
share it with your followers that would be very much awesome and i see you in approximately four
weeks for another episode of the blockchain arcades we will unveil some more angles of
web3 gaming and building in web3 space thank you very much thank you very much for having us thank
you thank you great day everyone have a good one bye bye