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Is InfoFi sustainable ?!
Recorded: July 24, 2025 Duration: 1:05:48Space Recording
Short Summary
WorldSwap is gearing up for the launch of its innovative InfoFi product, Amplify, which will reward users for creating and utilizing content. This strategic move not only aims to enhance user engagement but also reflects a broader trend in the crypto space towards community-driven initiatives, moving away from traditional KOL reliance.
Full Transcription
Thank you. Thank you. The Sărbătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătătăt oh
oh Muzica Oh E o senhor sabe que a minha mãe é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que o senhor não é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que é que E aí
3, 2, 1, HAT! about info five one of the last one and the next we're gonna change the subject but this one is
it's gonna be interesting because we're gonna talk about the kaito at least last changes hooky
is coming with with some of their spicy stuff as well and we see more and more projects that are are basically airdropping a lot of money in people's wallets and i'm not sure how much they
can sustain that so we we're gonna talk about all of this today ice is coming in a minute and we
have the ganja over here how are you my man good i don't know what happened but as soon as you started talking
um yeah I'm I'm doing okay I'm having a little bit of a
injury issue I don't know my elbows kind of messed up
and I'm trying to like do some rehab stuff for it but I'm doing okay
it's nice beautiful day here I know we're seeing a lot of red on the charts
but I'm still feeling I'm still feeling bullish.
How are you doing? How are you feeling, Alec?
Man, I'm feeling good.
I mean, it was a crazy week.
We have a lot of stops in the work, in the background at WorldSwap,
and a lot of dev talks.
And I'm good. I'm bullish for the future.
And we can clearly see that from the
heat when it is going up all of the vibes are going up so it's what matters how are you god
how are you guys doing
oh hello is that me yeah how are you my you, my man? I'm sorry, bro. Yeah, I'm good, man.
Youself?
Yeah, pretty good, man. Pretty good.
We are waiting for ice now.
We have Mr. Gritty here with us.
And we can start
the space right away after that.
Let's go.
Can't wait, bro.
Let's see. We have snow call from CES.
How are you, guy?
Hello?
Can you hear us?
Anyway, let's play one more.
I hear you, Alex.
I don't know.
It's on their end.
I hear you.
It's all good.
Let me send you the co-host invitation just in case something
happens and until ice is coming let's play one more song and then we can start
this right away just a few seconds Să vă mulțumesc pentru like. foreign
okay2ん so
Awesome! This is a Romanian song and we have ice with us here right now. So how are you, my man?
Dude, Alex, my apologies, brother. My apologies. I ran into a little bit of a delay here.
But thank you. Thank you so much for keeping the stage warm for me, guys.
We'll go ahead and actually skip it on the intro song. I think my man alex here and d ganja you guys been holding the fort down so once again apologies my brothers
uh but thank you thank you so much here and i'll actually let me go ahead and click that button
right there so we can get a better suit up we gotta we gotta suit up for these show guys let's
suit up one second all right now i'm feeling it now Now I'm feeling the nice cover here. But anyway,
how's it going, everyone? Welcome back to WolfSwap, the one-stop shop where users can trade
crypto and have fun while doing it. My name is Ice, and I will be your host for today's show.
Now, ladies and gentlemen, when an innovative thing takes the scene by storm, we often get this feeling that this one is the one, right?
But, you know, when metaverses were the heart and soul of blockchain discussion,
when RWAs and Dpens found their way into almost every project's websites for some reason,
and of course, who can forget when Frentech and Threads came along,
we all thought this was going to take over like
Twitter's done, Twitter's done. And to be fair, you know, some some did last, some are still being
built, and some have maintained their meta status even till this day. And when we compare InfoFi
with what we've observed from previous trends and metas, we begin to notice that it starts to
combine various elements from past metas
that have worked with new innovative tech that keeps things fresh.
But from those past trends that did see success, why did it work?
Could this progress in a potentially similar way?
And is InfoFi a sustainable model going into the future?
Let's talk about this guys but first i mean he
already introduced himself you guys probably heard him a lot more than a lot more than i did joining
the space but i do want to make a proper introduction throwing the mic to our host
alex what's going on man how you doing man like amazing i was i was actually talking with everyone
that the vibes are going good as long as it is pumping.
So I don't want anything else.
If it is pumping, everything else is solvable.
So I'm good.
I'm good, my man.
As long as it's pumping, then we're A-OK.
That's basically the consensus.
Thank you, everybody.
I'm just kidding.
I'm just kidding.
But Alex, man, while I have you here, it's been a week since we last spoken.
For some reason, it feels like it's been two to three weeks on my end.
How have you been, bro?
I've been amazing, actually.
I was talking that we had a lot of dev talks.
We talked about Amplify last time, and it's coming.
And it's going to bring a new vibe, one that will
actually make people money. And I think that's the future narrative that is coming. I will bet,
I don't know, $5,000 right now that the future narrative is products that are making people's
money. And Amplify will be one of those products, a pioneer in this narrative.
And I want to make sure that we launch it exactly how I vision it. So on that part,
I'm busy as fog, man. And I can't wait to have that live.
Oh my God. No, I think you're right there. I think you're right on the money,
right on the money, brother. It's got to be a utility that has a novel use case and B, it's got to have that financial backing towards it as well, right?
A double whammy, a double W.
But, you know, Alex, I'm just glad to be back.
Once again, thank you so much for keeping things frosty for me.
Appreciate you, man.
That being said, let's go ahead and check in with my other co-host, my brother from The Six.
Ganja, brother. What's going on man how you
doing i'm good bro i'm enjoying the heat i was telling alex i'm i'm having an elbow issue i don't
know what happened but like a couple weeks ago my elbows started hurting and it's been getting worse
and worse and worse to the point where i actually had to like skip jujitsu and stuff today like it's really really
bad like my arm feels dead sometimes so I was trying to do some like rehab exercises
and then uh you know probably after this space or I don't know maybe even during the space I'll go
for a jog because I can jog and talk at the same time since I can't do jujitsu i gotta get a sweat in somehow and it's pretty
easy with the heat this way here today damn i haven't even gone out there yet but i can kind
of tell i can kind of bro it's i like it hot i like it hot but let me tell you it is freaking
humid today that's uh that that's not good that's a that's a sign for worse things to come i was
just gonna say i don't uh i don't really go out there too often, but when I do, it's usually when I'm opening my porch door so my dog can go out.
But I can tell, I can tell, A, from the heat wave hitting my face, but also when that door becomes much harder to open, it's kind of like the cold versus hot, right?
Cold things shrink, hot things expand, and my door just gets stuck.
So whenever I can't open my backyard door, I know'm, I gotta brace myself for a very terrible day.
Maybe today's going to be one of those days.
We'll have to see.
But Ganja, bro, I do hope you feel better.
I'm sorry to hear about, about just like you, you losing out on a Jiu Jitsu.
It happens, bro.
I don't know how it happened, but it happens.
I appreciate it.
No, man, I got you, bro.
I got you.
But thank you so much for being here, despite everything.
But on that note, guys, let's go ahead and check in with our panelists.
Can I make a request?
Oh, yeah, yeah, yeah.
Can I make a request, though, Ice?
I mean, you got to check in with World Swap.
But my homie, Mr. Greenity, is up here.
So after World Swap, we got to say hi to Mr. Greenity.
Oh, absolutely.
I was waiting, waiting for the queue for that to happen.
And since we received such queue, please welcome my man,
Mr. Greenity, a.k.a. Felix.
What's going on, bro? How you doing?
This is the part that your mom won't like.
Yaaaaaah!
Yo, Legends! Ice, my brother, and my fellow WolfSwap people, as well as Ganja Baba.
Yo, yo, this panel is stacked with friends and family today, and I love to see it.
WolfSwap was on MySpace today as well already,
so I kind of got the confirmation that audio branding is something very crucial around here as well,
especially as a spaces host.
Little hint for everybody out there.
But yo, what an amazing topic.
Is InfoFi sustainable?
Especially WolfSwap has been in a part of my spaces
or in many of my spaces,
so I kind of have the feeling that they already know
what my takes are when it comes down to this.
But as I can tell you, yeah, I'm packing out some hot takes today no no doubt but thank you guys for having me
ganja baba pleasure to be with you in a space once more as well it's been a while my man how
have you been yeah it's been a while bro um you know say spaces haven't really been popping off
as much but i gotta say something on that note there's a particular say space where they give you an intro like everyone gets an intro they do it for you
well yo mr greenity does his own intro this is another level y'all need to take note take note
juju we gotta step up bro juju what are we doing bro much love
juju is not here.
I'm actually behind the WhatsApp account as well.
Oh, damn.
Well, I hope he hears the recording then.
He's taking a break today.
I can't believe he's taking a break today.
It is not acceptable.
Juju out here taking a break
when 45 plus degrees Celsius weather.
No, Juju.
Come on. Come on, Juju ice juju out juju is out for real um but he hopefully will be coming back by the way juju
if you're hearing this either on the playback or right now if you're lurking in the audience
somewhere this is uh this is an open invitation to pull you on stage as well my friend but of
course no pressure but that being said Felix man it's good
to have you with us thank you so much for that awesome intro I finally know now I finally know
now what is the part that I don't want to show my mom that this is great but on that note let's go
ahead and say hello to our friends coming in from CLS global how you guys doing hey how you doing
well after mr. green the intro I'm kind of like ashamed, you know, like what an amazing intro.
And no, thank you very much for having us today here.
Quite, quite fine. You know, like market is is recovering and the feeling, you know, in the whole company, the motivation and everything is going up.
So that's beautiful to see.
Yes, sir. Yes, sir. Thank you so much for joining us, Snowcore.
That's awesome man let's
go ahead and pass the mic over to our friends coming in from gauge how y'all doing all right
hi ice for the chat quick chat with alex there um no excited hello mr green tea hello gander
hello everybody um yeah excited to be here thursday it's the new Friday, so I'm ready to pie.
Baby Thursday, I mean Friday.
Thursday's baby
Friday.
Yes, and Friday is
Grandpa Thursday. Not
sure where I was going with that, but I think I killed it.
Yeah, totally slain.
Anyway, Gage,
that was a terrible segue. Thank you so much for
joining us once again, Gage. Happy to have you. And before we begin, let's go ahead and pass the
mic over to AFI Network. How are you guys doing? GM, GM, great to be here. Hey, guys, how's it all
going? My name is Panaki. I'm from AFI Network. AFI Network is a token-based loyalty solution.
I'll tell you more about it
later. I'm very excited to talk about InfoFi and also discuss this topic with all the other
panelists. So very awesome to be here and look forward to getting into this topic.
Yes, sir. Let's do this. And I know my man Felix is already at the edge of his seat,
bringing in that potentially hot take. So let's not beat around the bush any longer.
Let's go ahead and start off today's discussion, guys.
First question for you guys, our dear panelists.
Let's start off simple, all right?
We'll provide some context for those of us perhaps who are not involved in InfoFi, or
maybe they're hearing it about the first time.
And then we'll take that deeper dive into the really, really degenerate and the deep end stuff.
But to start things off, how would you guys describe what information finance means to
a normie or just someone that has never participated in any of these platforms before?
So please take a moment, think about what you want to say, and whenever you're ready
to join in on the convo, do like my man Ganja is doing right now.
Please use the bottom right hand panel and raise your hands like so and you guys already know what it is if you guys want to have you have
to have something to say in direct response or even rebuttal what the previous speaker just said
keep those hands raised but also hit me up with one of these waving hand emails right here and
i'll be more than happy to skip the line and send the mic to you asap and for everyone else in the
audience right now please go back to that bottom right hand corner.
Give us a like, comment, and retweet on
today's show as I hand the mic back to my
co-host Ganja to start us off.
Yo, okay, first I
don't know why
it's not letting me, dude. So I don't know if
Ice or Alex, you guys could approve them.
That would be great.
Secondly, and towards the
question I'm ready for some hot takes so I'm gonna make mine simple I think if I
was explaining info 5 to a normie or to a five-year-old I would tell them that
this is how projects can get advertising basically at a much cheaper rate they don't pay
advertising company you make the public do the advertising for you and you pay
them a lot less than you would pay an advertising company it's a really cheap
and easy way of marketing
ooh starting off hot right off the bat you know right before we send it over to an easy way of marketing.
Ooh, starting off hot right off the bat,
you know, right before we send it over to Felix.
Well, I have you here, Ganjo.
So cheaper rates, cheaper price.
Let the public advertise for you. Can we talk about the audience
that the advertisement is reaching right now?
So because people,
when we kind of consult these advertising agencies,
we get like 1 million impressions, sure,
but we're not really entirely concrete on where those impressions are being divided up, right?
Do you think InfoFi platforms has a better rate of getting your content out there to the people that care about your product compared to the traditional marketing agencies?
I think it gets to the direct target audience a lot quicker, but it is a smaller direct target audience.
You will not catch, we're not doing commercial fishing here.
This is more like fishing with one or two lines at a time.
You know what I'm saying?
With those big trawlers, they put those nets out and they literally catch everything that can go into the net,
whether it's living or dying or whether they want it or not.
But with the fishing line, you get one at a time.
And it's probably the fish that you're looking for or a good fish, you know, an eatable fish.
So, yeah, I think it's a closer, a smaller audience, but more so direct and to the target that you want.
I am of that similar thought, you know, I've kind of gone on record on Spaces to talk about this many, many times now.
But whenever we kind of compare like KOL impressions and what makes a founder feel good, you know, in terms of results versus having smaller numbers from lesser known creators.
However, would you rather reach 10,000 people
and only nobody cares about it
because the audience is the product market fit is off
or would you rather reach 1,000 people
but where 10%, maybe 100 or so people
actually care about the product?
I think it really comes down to that.
But if we then tie in the fact that this is, by the way, going to cost you 10 times cheaper,
I think then the decision becomes a little bit easier to make, at least for me.
But we got some hands.
Let's get to this.
Let's pass it on.
First off to Mr. Don't Show This to Your Mother, Felix.
Go ahead, man. Take it away.
Go ahead, man.
Take it away.
I love that. I love that.
I love that.
I love that.
So first of all, I really like the explanation of Ganja Baba, to be fair.
But I kind of have the feeling this addresses a lot of, let's say, builders, companies, businesses, right?
So if I would explain InfoFi to a normie, the easiest thing that I would say here is knowledge becomes currency.
easiest thing that I would say here is knowledge becomes currency.
So you get rewarded for valuable content or valuable
information that you spread on specific timelines. And in this term
X, I think this would be somehow
the explanation that I would give to somebody that is not involved at all into
Web3 or doesn't even know what's going on there because I think this sounds
very tempting
right um for people to join in and we've kind of seen that here as well but before I step into
you know before I step into my critique points here a little bit I would like to keep it at that
as of right now right like with my info fire explanation because I also see that Afi has their
hands up when it comes down to this
um and i might come back here with with a hot take then if this is actually good or not we're
going to see but yeah this is how i would explain it right like in very simple terms
uh knowledge becomes currency in my opinion knowledge is currency well I guess this is why I'm broke Felix this is uh this
is um truly yo ask me ask me this is one of those moments you take a good
look in the mirror and you're like god damn that man has no freaking money what
am I doing with my life Afi you got your hand up let's go on and pass it over to
you my friend yeah awesome so yeah I agree with a lot of the takes earlier.
So, you know, knowledge, 100%, content, 100%.
But to add to that, I think it's contribution, right?
So it could be contribution in the form of content,
contribution in the form of, you know, providing information.
It could be, you know, providing engagements
or creating content that generates
engagements. One thing that's really interesting for us, just a little bit more about our background
as well. We were running a nano-influencer company maybe like four years ago. And I mean, that's
actually the parent company of AFI Network. So we were doing like influencer marketing and the
whole premise there was we'd work with nano influencers.
So it'd be user generated content.
And the whole thesis there was that, you know, 50 nano influencers were able to, you know, generate more engagements than a macro influencer.
And so it's not really about impressions.
It's more about engagements right so the quality
of the responses right and I guess with user-generated content it is a lot more engaging
right than seeing like a you know traditional ad right so you know your friends in the post and
you're more likely to engage and remember but now it's kind of evolving right to not just content
but other forms of contribution as well.
So, yeah, that's my take on InfoFi.
Man, I really want to drop that follow-up.
I really want to drop that sustainability follow-up.
But let's save that.
Let's save that for the second half of the show.
We still got some hands and we got a new panelist to introduce.
So first off, let's go ahead and pass the mic over to Snowcore.
I'm pretty aligned with what Mr. Greenity was saying. I think InfoFi at the end
is the way of rewarding attention, attention on X. And this week, I've been attending different
space about InfoFi, and I've been thinking quite a lot about, I'm going to say something that maybe, you know, like it's like something to discuss about it,
but it is not like,
if you think about Kaito Arena app
and you think about Instagram,
I think like we already had like some,
somehow, you know, in Web2,
a way of doing InfoFive, you know,
through content creators,
brands coming to them, you know,
and showcasing, you know, their product
instead of going to traditional ads.
But right now with blockchain, we are adding, you know,
the layers of getting points to these more, maybe small content creators.
And through the points, you know, you can liquidate somehow, you know,
through a token.
But I think like we already have like this info file.
It's just like a narrative that maybe, you know, in Web3,
we are adding more layers with everything that we have on blockchain but I
think we already had like info file you know like in in traditional already social media like like
Instagram so I was thinking about that that it's about attention you know I think like it's
rewarding attention and here it's not only brands that are doing it but maybe you know like the
the protocol or like the project that is building this infra but i think in the future this is maybe
the first layer in the future the second layer is like brands big brands they will come you know
and checking these infras the big content creators at the end that they are like providing this
knowledge or information so i think it's just an evolution somehow of what is already set up in Web 2
with social apps like Instagram.
Yeah, and it's not just happening
in Web 3 as well, right?
We're seeing like a Web 2 do that
and we're seeing Instagram.
We actually mentioned this during the intro
of anyone caught that.
But yeah, when Threads,
you guys remember that, right?
When Threads came out and took the scene by storm,
everyone was thinking like, oh God, no, it's all of my KOL-ness on Twitter has gone to waste.
Let's go ahead and make them living on this app instead.
But that did not.
I don't know if actually I was going to say that hype didn't last.
But someone has to go fact check myself.
I don't know if that's true.
But I do know that I lost interest after about 48 hours.
But that's just me. Alex, man, I don't see see it anymore but i did see your hand up a while ago so
let me check in with you first uh before we uh before we pass it on yeah man uh i wanted to
mention one one big point about info 5 and what change it brings to the space. Actually, from the moment InfoFi started,
I think it was Pacmon that played with Socialify InfoFi
back in 2023 or 2024 on Blast,
it changed the narrative that a project doesn't need KOLs.
Instead, a project can pay its community to be active as fuck on twitter and to get rewarded
for spreading the word about their own backs with the biggest motivation that they can have ever
i think that was a till it for me that was the aha moment that this niche will work because who are the most incentivized people to
shield a project? The ones that already have a bag in it. And by adding the rewards from the
InfoFi to it, I think it's going to be, it's creating that flywheel effect that can, we saw what happened with loud that can break twitter and uh how i would explain
to someone who is not in web 3 i think the perfect example is what base is doing right now
in you create content and you earn money is that simple you don't have to care about any other
stuff you just do your thing on twitter on on Instagram, on TikTok, and you earn money. Now, yes, if they perform better, if the content
perform better, you earn more money. But that's an extra. And the fourth step is just you
have to create, you have to share your bags and get rewarded. I think that's the key. I love that point, Alex, actually. When
we're thinking about, okay, we need to make a big splash for our project. What is the
first thing that comes to mind? Let's just go to KOL Marketing. I feel like this is something
that a lot of projects do, and I don't blame them for doing it, but I also do feel like
this is a cheat sheet almost. It's one of those things that you kind of pay the money,
you do the thing, and you get a lot of results
in terms of impressions for it.
But I don't think it's as long-lasting or impactful, Alex,
as opposed to having your own community
kind of vouch for you, right?
After all, going back to that saying,
if we get a million impressions,
but only like 0.1% cares,
versus if we get 10 000 impressions
but 10 cares and and it comes at a much reduced price like which one would you rather go for
but alex while i have you here and we're talking about um rewarding our community
for pushing our project forward when we talk about rewards and info 5 specifically alex
How balanced do you think Info5 rewards are?
how balanced do you think info 5 rewards are
I think I know what you mean about the last Kaito's rewards.
And I mean, it's up to the project if they know how much they can afford to airdrop to the people that are talking about them.
to airdrop to the people that are talking about them.
Here is a big thing that I think we see it from the projects that are VC funded.
They just like to have shiny numbers on analytics and they throw money to make investors happy.
And after that, it's all gone.
And reverse, you have the community ledled project that creates the InfoFi rewards to sustain and to amplify their efforts already in about the marketing.
And how much can each project do?
I would say that replace the KOL marketing budget that you still have with rewarding your community for doing exactly the same thing as those KOLs,
but maybe even better.
So if you ask me, I would say 90% of your marketing budget should go on InfoFi
if you already have the flywheel created with all of the marketing structure.
I would say that's the number.
Buffing InfoFi rewards by another 90%.
Take the money out of the KL's hands
and put it back into the hands of our community members.
Oh, man, dude, this is...
Alex, man, you just gave me goosebumps from that.
Holy...
Felix, you know, we were waiting for some spicy takes.
I see you laughing there.
You're throwing down the laughing face emojis.
Do you have any spicy takes to bring to the table after hearing that?
Yeah, 100%.
Let's start from the very first beginning.
Is InfoFi sustainable if we ask ourselves the question, and the question is for who?
And here's the thing. I've seen
so many small creators especially throughout those
last couple of weeks right and everybody was like oh yeah infify is so great because it is empowering
the small creators down there yo this is super amazing um which is of course great right and i
love the fact that you that even like people that don't have that much impact on the timeline let's
say maybe get rewarded for like really good quality content that they carve out there or that they put out there.
One big issue that I've seen, though, as well throughout those last couple of months is that many of those creators don't have their own brand or their own voice.
Because they just jump from competition to competition to competition, trying to reap as much rewards as possible.
But my question is then,
what is going to happen with those especially smaller accounts
that jumped into there just for the InfoFi farming
as soon as this meta and this initial hype is over, right?
Because what are you going to do afterwards
if you don't have anything to yap about,
if you can't yap about Kaito, if you can't yap about kaito if you can't yap about
any kind of blockchain or whatsoever um it's not going to be sustainable for you as like a brand
or as a creator for companies blockchains and so on a hundred percent because i have the feeling
that this is going to be a very very good way way to track who are actually the power users of my chain or of my project
or whatever you could think of in comparison to maybe the OGs
or the inner circle that I already have from the very first beginning
that get rewarded regardless.
But now I have an additional layer where I can check,
okay, these community legends, for example,
they're talking a lot about our stuff.
In my opinion, though, it is a super dope concept,
but we all here in Web3 in our little CT bubble,
and we all as a community have kind of destroyed the initial purpose of InfoFi.
Because once more, we made it such a big competitive aspect, right?
Where we are, as I already said,
are kind of jumping from airdrop to airdrop to airdrop,
from chain to chain to chain,
and you don't really find a home or anything like that
just because you're busy ripening those rewards, right?
So there are several factors that kind of tie into this.
First of all, one of those factors is that
those competitions are being announced
before they actually happen, right?
Prime example, when it comes down to Kaito in the very first beginning, right, when it dropped.
One example that I have up my mind is AnimeCoin, right?
Anime was on Kaito from the very first beginning, but they just announced at a certain day,
yo, Snapshot has been taken, the top thousand people have been rewarded, congratulations.
And this is, in my opinion, how you should should do it also as a chain or as a company because if i announced that prior to that that there is a competition happening and that people can earn
like 10k or whatsoever out of a pool yeah what is going to happen all those people are going to
flood over they are trying to get their spot in they're trying to take their money as well
and now maybe you as a tiny creator that was on the leaderboard before
is being taken over by a KOL account that just needs one single tweet, right?
One single tweet to surpass you on your top position on the leaderboard
with months that you put in work there maybe.
So yeah, in my opinion, the concept on its own is pretty, pretty dope.
But we as like a Web3 environment and community with all the competitive behavior that we kind of bring to the table, we destroyed it for as it is right now.
I hope we are going to see some change in the future when it comes down to this.
But if this continues as it is at the current state i have to say guys i don't have the feeling
that it's going to be sustainable for companies yes in terms of tracking and kind of seeing okay
who are the top performers on there but for like creators or brands ah i i don't think so so yeah
that is sorry for that rant i know it was quite, but that is my hot take when it comes down to that.
We kind of destroyed InfoFi.
No, dude, that was...
Your take was actually pretty good, and I would want to add something to that.
I was actually talking with someone yesterday, talking about a brand that airdropped money for nothing to their holders.
And there was FUD instead of happiness.
And I think that we started to become, to have airdrops to become
cancer instead of helping the projects.
Everyone is so used to receive free money that they are not happy anymore of it.
to receive free money that they are not happy anymore of it.
And that's why I think InfoFi helps this,
because you actually put an effort to create content for that project,
so you actually do something and you value those money more
than just receiving it for free.
Yo, Ganja, I know you're about to let it go,
so just please take the mic, man.
Oh, Ganja? I know you're about to let it go. So just please take it. Take the mic, man. Oh, Ganja. All right, then I will follow up instead. I thought Ganja was going to do a mic drop.
But what I was going to say is I've had this not really a philosophy, but I've had this thought and I carried it with me for many, many years now.
And it's the idea that the most genuine of relationships are forged when there's no money on the table, right? Like when we think about the alpha groups back then, like, oh, cool,
everyone was making money. Everyone was sharing these alpha tips, NFTs, and meme coins to hop
into. But the moment that alpha was gone, the moment the bear market hit, people stopped giving
a damn about each other. And it's really sad to see. And there's a point to this, I promise. And
it's tethering back to what Felix was just saying here. And it's that when we come out, when we kind of think about these relationships, and then we
think about the balance and rewards, the balance comes in the form of proper delegation of said
rewards, right? And just like Felix said, when the rules are already set, and they're announced to
the rest of the world, at that point, it is already too late because projects really need to find a way to reward those loyal members, even when there is
no money on the table. So, and I think this is a fantastic way to do it, Felix, is because again,
when we announce like, oh, we're doing an airdrop campaign, everybody and random alt accounts that
we've never heard of will start to farm the crap out of that campaign. But when we don't put any
money on the table and we see these guys still repping our brand, still helping us, they care for the project, even when there's no campaign,
no money, no alpha, no opportunities. I think kind of going about it the way that AnimeCoin
did it, it really does target and reward those that are loyal. So I think this should be done
first. And if there's going to be a follow up public, KOL, marketing campaign, et cetera, that can
come after.
But I really do think this first step is so, so important because community members, we
always harp on about community first, community first.
But how do we actually go about making community members feel like they are valued, right?
I think this right here, it's a small step and maybe it's taking away money from the
bigger pockets.
But I really do think that this right here is a method to make those loyal community members feel truly valued instead of just being scapegoats or perhaps building to the staircase that makes the project take off.
Felix, you have your hand up.
Let's send it back to you first and then we'll check in with Gage right after.
Yeah, I just wanted to add here as well, right?
Yeah, I just wanted to add here as well, right?
Like in addition, a side effect that we also see right now
where many people are complaining.
I don't know if you realize that, right?
But many people on the timeline are complaining right now
about missing engagement, no impressions,
no interactions from any people whatsoever.
And I kind of have the feeling that this also has something to do
with all that InfoFi stuff that has been taken over the timeline because it was such an oversaturation.
And I don't know, maybe people are bored.
Maybe some accounts are even muted because they participated in that and people didn't want that to see on the timeline.
wanted to see on the timeline. So it's not just like this, that we took something away from there,
but we also kind of, I don't want to say destroyed our little CT bubble around here,
because that is the wrong word. But I would say that the interest has shifted so hard that it's
super hard for you to get seen as of right now, if you're not participating in that, right? So just
something that I wanted to add on this. Yeah, there's also the possibility too,
right, Felix, where we kind of
we go to these InfoFi platforms
and then we see our efforts, even though
we decided to put in 110%,
we got the backside of the
whip and we got the sticking instead of the carrot
and we ended up getting
no engagement. So once we get hurt
on multiple platforms, that may
also discourage
these creators from taking the step forward.
But I do agree, man. Overall, there needs to be
more balance rewards. The incentives need
to align based on output, but
also for the loyalists that have been
repping the project since day one.
These are the folks that you do want to keep around, in my
opinion. Definitely more so than
KOLs that will only talk about you when
there's money on the table
but that being said gage you had your hand up for quite a while i would love to pass the mic
over to you yeah thanks i i just want to agree with mr guriyatita somewhat right i think
the i think info5 by itself it's it's actually a bloody good idea i think it's a nice way
to democratize kind of you know the normie murders advertising think it's a nice way to democratize kind of you know
the normie murders advertising right it's a nice way because he you know invite in his own right
have been around for a long time right way before web3 kicked in but now with the decentralization
of of of tokens and being borderless and stuff, the reward mechanics is much easier. For any of you ever done kind of finance, moving money about is terribly hard.
And with crypto, it makes that a lot easier in terms of reward.
Right.
I think the way that some of these platforms promote
improvise is kind of done wrong.
I don't think leaderboard is a good way.
I think the notion of creating good content for something that you believe in or passionate
about, it shouldn't be a leaderboard because you get rewarded with good content and you get the reward and you know you might
have some kind of mechanic to show you know support by people who who enjoys your content right
but that shouldn't be ranked because it creates this sense of competition
which means that more people are just going to put out shit. And then you lead into this cycle where, you know, people are blocking each other
because they're, they're too loud.
They're too noisy and they forget that they actually are a creator and trying to
build a brand and trying to create a longevity in what they're writing.
Right.
That that's, that's kind of the core part of being a creator.
I feel right providing value to
the people who believe your content and getting reward for that content so yeah you know as it
stands today 100 not sustainable i think it's gonna it is gonna crap out at some point people
are gonna get tired and the content is going to get worse.
At least the current way that's executed,
it's not promoting anything good.
But yeah, anyway, that's the two cents.
Hey, man, we appreciate all the raw and unfiltered takes.
That's what we deal with on Spaces, right?
But while I do have you here, Gage,
if this current model is not going
to be sustainable if the content is going to take a downfall and we're going to progress more towards
low quality what are your thoughts on this gauge what can we do now in the present day to encourage
genuine knowledge and informa informational content while kind of filtering out all this
all this kind of slop on the timeline any thoughts on this good question i i have thought about this a lot i think a good info phi tool which was what it
should be like it shouldn't be the place to go to for info phi i think info phi tool it should be
something that operates in the background right because it's not the brand that provides the tool that's important.
It's the creators that are important, right?
I think by trying to stand, the tool provider,
trying to stand out of the limelight a bit
and provide tools that, of course, the incentivization is very important.
And that's how we all make a living right but it needs to be
relatively transparent like you know if i if i write good content for things that i'm passionate
about rewards should just show up in my wallet assuming i've joined i've signed up to the tour right rewards should just show up in my wallet and
things around social proof and as such you can provide you can display social proof
outside of the leaderboard right you are yourself right your social proof is yours
because yours, there's actually no need to create a leaderboard so that they compare
there's actually no need to create a leaderboard so that they compare to each other
to each other.
It's that comparison.
Is that that urgency they're making in the product makes people put out shit, right?
So I feel a good infofy tool needs to be relatively hidden in the background and let the content the content creators shine by creating
decent content and the reward is just given to them because of the content and the tech is there
now right with the ai thing and and the ability just to suck up a ton of data and process it quite
quickly so yeah so that i i think a good invite be a tool. Is Shun trying to take the limelight?
Damn, that is interesting.
You know, we don't have any hands, but I'm just going to say it out loud.
I would love to hear either Felix or Gandra or Alex's takes on this,
because personally, where I'm at, you know, when I hear about this leaderboard stuff,
I have mixed opinions about this, right?
Because I feel like, yes, while it is meant to inspire and encourage, it actually turns sometimes, sometimes it turns
things into disappointment and also cultivates metric obsession, which becomes extremely dangerous.
But on the flip side, I will say anytime leaderboards are introduced, there is definitely
a dopamine hit associated with the ranking going up when number goes up, right? when leaderboards, this is when number goes down. You guys know what I'm
talking about. And I do feel like, yeah, there's pros and cons for each, but I do think that this
aspect of getting people really fired up to try to contest for higher rankings on the leaderboard,
it shouldn't go unnoticed. And definitely it is something that revolves around gamification,
human psychology, and all that jazz. But Felix, you've got your hand up.
What are your thoughts on this, man?
Yeah, I very much agree to this, right?
I always have the feeling that a leaderboard starts an incentive that is, in my opinion, something also as a company that you kind of don't want, right?
Like if I would be a founder of a chain or of a company or whatever is listed up
there on on an info file platform right i wouldn't want my community to compete against each other's
like i don't know i don't know how you guys see this right but what what would be the what would
be the reason especially if you're someone that might be new in the game right let's say you're
a new chain you kind of want to raise some awareness
through InfoFight platforms or whatsoever.
Like, why would you start a competition
in the early stages where you want to build up a community
that is kind of working together, right?
To make this a good experience.
So a recent or one example that pops up my mind
where I've seen something like this, it was not like this, but Ganja Baba, I mean, you were part of that as well, right?
Where the Say Creator Fund rounds that happened throughout last year.
This, in my opinion, was a system that was very dope because there they gave it in the hands of the community, right?
So the community kind of had to decide, okay, who are the best content
creators that we have around here in this space through a voting system? And then those guys got
rewarded, right? So it was like a big collaboration as well between like a variety of community
members, right? To get some votings in there or to carve some good content out. And that was
something that I enjoyed a lot, just for the fact that i give the
control back to the community rather than tying this to a leaderboard system where it really
depends on like a points tracking you know what i mean like especially in the very early stages
of kaito and so on we all know that a lot of content was not tracked, whether it was like video content
or whatever you could think of, right?
Just because everything was super new and they had to do updates and whatsoever, which
contributed as well that a lot of people got kind of left out there because they were not
doing this type of content that was kind of tracked and that got you points or yaps or
whatever we are going to talk about, right?
Which has now, of course, changed a little bit because also the platforms have improved.
But I think this, yeah, very many creators, especially back in the days,
had to take this with a grain of salt.
If you are somebody that is doing like video content solely or whatsoever, right?
You didn't even have a chance to be poured on those data boards.
So yeah, in my opinion, right? It doesn't even have a chance to be poured on those leaderboards. So yeah, in my opinion, right?
It doesn't really make sense
to start a competition
in between your community.
You should rather aim to, yeah,
get your community together
and that they start working
on something together
to make your chain or your project
or whatever you're looking for bigger, right?
Rather than sparking competition
through a leaderboard ranking.
You just gave me an idea, bro.
Is it possible?
Is it possible that we combine both?
What if we took the raw competitive nature of leaderboards
and eliminated the self-competing competition within communities?
And what I mean by that is instead of having every single creator
represent themselves on the leaderboard, PvPing the hell out of each other what if we had communities
based on collection kind of a form like a form of guild right and then when you register on such uh
on such communities you can demonstrate your allegiance right away by the way um by first of
all verifying which community you want to represent and then afterwards all of your all the points that
the same community accrues
goes under the same account, under the same title.
So that way you guys are kind of working together, right?
You're working together and you're PVPing
against other people, other communities out there.
But then at the same time, at the end of the day,
when the rewards are actually,
when the rewards are distributed,
it can be then up to the platform,
perhaps there's a protocol,
or it could be up to the founder
and the team and the community managers
that really does take that step forward,
delegates and rewards those people
that have been in the community.
A, it kind of makes things fair
for the smaller creators.
It gives them a sense of belongingness.
And C, I think this is a great opportunity
for the team to connect
with their community members as well,
because it gives them a method and it gives them a reason
to actually pull everyone together.
And it gives the opportunity that these smaller creators
to get them in the limelight.
And otherwise, in these leaderboards,
these public leaderboards,
in which they just simply don't have that opportunity.
Ganja, man, you've been quiet for so long.
I was hoping you would throw down those hands.
Let's get it.
Yo, you know what, bro?
There's a lot of good takes and something
i just wanted to honestly sometimes i i feel like we hog the mic a little bit i don't i shouldn't
say we i hog the mic a little bit and there's so many people up here i had to give everyone a chance
but something i wanted to say about what mr greenity said uh with the say creator fund um
not only was it left in the hands of the community, but you kind of had to vote using your money.
You know, it didn't have to be much.
It could have been like one or two Say.
But that voting with the one or two Say was multiplied for the person you were voting for.
Now, also at the same time uh it hasn't been done yet but there's been promises that the people
that voted will at some point get an airdrop as well so now on both ends you're rewarding the
creators and the people who are voting for them so i think that that it's like mr greenity said
it was a great way to set things up it does become a little bit of a popularity contest because people only have so much money to throw around.
But in the end, the best creators get rewarded.
Also, I would like to welcome my brother up on stage.
Ice, I don't know if you know this.
D Engineer is my IRL older brother.
No way, dude. this uh d engineer is my irl older brother no way dude the engineer we've been gming each other for
like months and years now dude how's it going a good day good day uh doing good just finished
my space so i thought i'd pop over and see what's going on here but to jump into this conversation
on a hot one we're watching the katana we're watching actually a few leaderboards where I participate as well.
And we are seeing individuals that are botting and farming.
And this is my one big issue with leaderboards is that there is,
unless there's checks and balances in place,
botting is going to do more damage for InfoFi than it would do good.
And you also see a lot of, especially with the Katana stuff, or Kaito stuff, I should
say, in general, you're seeing a lot of individuals that are posting or sending people messages,
spamming them, saying, hey, follow me back, follow me back, stuff like that.
So you're getting a lot of negative activity in that
aspect. And I think the volume of negativity is going to outweigh the positive aspects of the
InfoFi. Now with Kaito, it's good that you talk about projects, but how many people actually use
those products, right? And that is a big thing. Let's say WolfSwap was to jump on the Kaido leaderboard. I personally would recommend that they have it so that anybody that actually uses the product and talks about it on Kaido would get a boost, right?
Not just, oh, I'm talking about it, or G WolfSwap or G Katana or G whatever, right?
That stuff doesn't really work.
And it just ends up being more noise on the timeline
and irritates more people.
You want to, if you want to put your marketing dollars to work,
you want to make sure you're sending the best message out there
and getting people talking about what the benefit,
what they see from using a product rather than just like
noise and that is my big issue with kaito um now in terms of like what happened with say on
their uh rounds that they did we did see some botting or farming groups where they were sending
money back and forth within their own
circle fortunately there were individuals within the community that were watching say trace say
say trace or is it say trace gruny or which one say trace yeah i think it's so they're watching
say trace and they were seeing the activity that was happening there and they flagged those people and the Say team themselves actually stepped up and docked those people right so it is very
important both on the project side you're responding to community feedback and as a
participant as well you're paying attention to what's going on around you and yes calling out
the bad actors you might not it's called tattlet on around you. And yes, calling out the bad actors.
It's called tattletailing or whatever, but it's actually calling out bad actors.
You're not going to let somebody who's a known scammer go and scam somebody that's new to the ecosystem because then they'll have a bad taste in their mouth if you want to keep them in the ecosystem, basically.
So you want to try to produce the best ecosystem possible,
and that is what the benefit of crypto is.
Producing as much of a decentralized space
so everybody can prosper and grow and move forward
rather than just a few individual bad actors
souring the whole dessert for everybody, basically.
Well said, brother. And I think that's the problem, right?
When we see one or two big accounts kind of swing in and just take the rule set
and really just twist it in a way that it benefits them specifically.
I think this is a problem where these protocols are.
We're rewarding exploitation. We're rewarding those that really have the edge compared to
others. And I think over the past couple of weeks and months, this is exactly it. This is what the
engineer just said. This is what turned information finance into noise finance. And this direction is
absolutely not okay. We need to bring things back. We need to give community members a sense of
belongingness. We need to give them a sense We need to give community members a sense of belongingness.
We need to give them a sense of involvement
with leaderboards,
not just them as a small creator on their own,
but with that backing from a project,
really feel like these guys belong somewhere, right?
And of course, we need to have guardrails
against botting, exploits,
and other ways that just makes
these kind of leaderboards kind of redundant
and people start to get desensitized
and then desensitization turns into indifference and indifference turns into, you know what, I don't care about your
project, let's leave. But anyway, so much stuff we talked about today, so much to unpack,
but I want to give the honors to my man, Alex, over here. Alex, man, please talk us through
your closing thoughts for today's space. And of course, what are some upcoming updates going down
with WealthSwap that we all need to be paying more attention to definitely man i was paying attention
to all of the points and i have to say that i took some important notes up here uh for our
amplify product that is launching um which by the way it InfoFi product, but it's not your usual InfoFi.
It's focused around WorldSwap.
And the biggest thing that I think we did for this next season
is that we are going to reward the shit out of everyone
that is creating content around our product
and is using our product.
You will have lots of bonuses based on the usage
of the product.
And I think as the engineers actually said
in a very good way, it's gonna bring the one originality
to the content and two, we made sure that we added
so many features that everyone will have to talk about something.
It's not going to be around the same 100 tweets around one simple topic. No, we have four products.
Each four products have its own features, so everyone can and will create original content
around each one of these. So in a way, this space was very good for me as I took the notes.
Now I'm going to go and have some few dev meetings and change a bit,
amplify how it works.
And man, it's going to be exciting because it's going to bring all of the chains
together in one product under WorldSwap
and we reward the real ones because we already took care of bots, we already took care of
botted content and all of that. So yeah, I'm excited for the future and as a final word,
I don't know man, just stay in the market, follow WorldSwap account. And if you are a creator and you want to earn real money for creating content, just ping me and I will give you the alpha code for Amplify when it's launching.
But that was it, my man.
Thank you for hosting.
And thank you, everyone, for joining us in space.
Thank you, Alex.
Man, by the way, very, very subtle thing
that Alex just said.
I hope everyone caught that.
It's talk about our,
we're going to reward
the crap out of those
that talk about our product,
but also,
and, not or,
and use our product.
You know,
this is the age
that we're moving towards, right?
KOL is kind of coming across,
I don't know if I caught that
little bit of alpha there, Alex.
I don't know if I was meant
to put an accent on it, but here we go. Let's go ahead and highlight the crap out of coming across. I don't know if I caught that little bit of alpha there, Alex. I don't know if I was meant to put an accent on it, but here we go.
Let's go ahead and highlight the crap out of this one.
What I can say right now is that Wolves admire and precious the loyalty.
And I think that summarizes everything.
In the pack, we do precious that and we reward loyalty.
And that's it, man.
I love that.
Thank you for the space.
I love that, Alex.
You know, let's move past the days where we fork out
like a giant stack of cash, you know,
for rewarding KOLs for talking about our product.
But let's be real, they don't ever use it.
You know, they see the Google Doc,
they do the video and then that's it.
No, no, no, Let's turn this around.
For those that talk about our products and have on-chain data to prove that are using
our product, let's go ahead and bring the rewards into the hands of these loyal creators.
But that being said, ladies and gentlemen, this will mark the end of our space for today.
Panelists, thank you so much for joining us on this conversation.
And I got to say, and we've been talking about Inf about info five for a lot over these past two three weeks this is probably my favorite
info five space ever i learned so so much i've been inspired to fight by different different
things that you guys have said uh different takes that you guys brought to the table but not just
about info five i think i learned a lot about just providing value towards community members so thank
you guys for being here and allowing uh allowing all of us to reap the rewards for this.
It was a truly amazing, amazing conversation.
And of course, audience members,
thank you guys for tuning in
and for dropping all those likes, comments, and retweets.
We really do appreciate all the love and support.
And one last time,
make sure you guys are following
the WolfSwap House account.
And remember to turn on those notifications
so you guys don't miss out on any of the latest updates.
But until then,
this is going to be Ice Alex and D Ganja
signing off,
and we'll see you guys in the next one.
Peace. Thank you.
