IYKYK Show | Free NFT Giveaway 🔥

Recorded: May 24, 2023 Duration: 1:13:40
Space Recording

Full Transcription

I've always been the one to say the first goodbye
Had to love and lose a hundred million times
Had to get it wrong to know just what I like
Now I'm falling
You say my name like I have never heard before
I'm indecisive but this time I know for sure
I hope I'm not the only one that feels it all
Now you're falling
Center of attention
You know you can get whatever you want from me
Whenever you want it baby
It's you with my reflection
I'm afraid of all the things it could do to me
If I would've known it baby
I would've stayed at home
Cause I was doing better alone
But when you said hello
I knew that was the end of it all
I should've stayed at home
Cause now there ain't no letting you go
Am I falling in love
With the one that could break my heart
Now it's doing better alone
But when you said hello
I knew that was the end of it all
I should've stayed at home
Cause now there ain't no letting you go
Am I falling in love
With the one that could break my heart
I wonder when you go
If I stay on your mind
Who can play that game
But you and me
Every time
Everyone before you
Was a waste of time
Hey you got me
Center of attention
You know you can get whatever you want from me
Whenever you want it baby
It's doing my reflection
I'm afraid of all the things it could do to me
If I would've known it baby
I would've stayed at home
Cause I was doing better alone
But when you said hello
I knew that was the end of it all
I should've stayed at home
Cause now there ain't no letting you go
Am I falling in love
With the one that could break my heart
I was doing better alone
But when you said hello
I knew that was the end of it all
I should've stayed at home
Cause now there ain't no letting you go
Am I falling in love
With the one that could break my heart
Break my heart
Break my heart
Am I falling in love
With the one that could break my heart
Am I falling in love
With the one that could break my heart
I knew that was the end of it all
I should've stayed at home
Cause now there ain't no letting you go
Am I falling in love
With the one that could break my heart
I knew that was the end of it all
When you said hello
I knew that was the end of it all
I should've stayed at home
Cause now there ain't no letting you go
Am I falling in love
With the one that could break my heart
Hello, hello everyone
Welcome to another episode of
If You Know You Know
The show for web through creators and enthusiasts
I am your host, Belle
Each week I'm joined by a panel of experts
To bring you the latest trends, opportunities, and perspectives
From the creators who are shaping the future of technology and art
Nothing we ever say is financial advice
And it's important to always do your own research
I have pinned up to the top of this post a tweet
And if you could take a second to retweet that
That would be really amazing
Help us get some more people in here
It's also going to be the one that I'm going to be picking people from
For one of the three free mints that we're going to be giving away later on
You have to be present to be here
To claim one of those
And if you have any questions
Throughout the space
You have any questions or comments or anything at all
Please either request a speak
Or just type it in the bottom right hand corner chat
And we'll be checking that throughout the show
Today I'm joined by super cool people that I highly admire
And I'm so glad that we're having this space
Some people that I haven't met in person
Some people that I haven't had the pleasure yet to have on here
And so this to me is super cool
I'm going to kick it off with Drew
Drew, I actually just saw him last week
And we're going to be talking about VFriends
Or VCon, I guess
Is the conference that I just saw him
So Drew Beachler, founder and CEO of Holder XYZ
A Web3 CRM and marketing automation platform
Jay on time that I am so excited to have you on here
Jason, sorry, Jason on time
We've never personally spoke
But I just, I feel like I love your vibe
And everything you've been doing in this space
So, so happy to have you on here
Jason is the senior Web3 strategist at Time and Time Pieces
A 20-year marketing vet
Freaking expert in what he does
Luis, I think, hopefully
Is the person that we have on here
From culturecity.org
It's the leading non-profit people
With invisible disabilities
Which we're going to be talking about later on
And then I also have Khalid
Who, it looks like
Khalid, I'm going to send you a message right now
Or a request to speak
Hopefully we can get you up here
Strategy director for all of our agency
We actually met, I met Drew and Khalid at NFT NYC
And we were on a panel for marketing
Or for Web2 brands coming into Web3
And then it's such a, like, just such a coincidence
That we happen to have Jason on
Who's also a marketing expert
As it relates to brands, etc.
Bringing them more mainstream into Web3
So I don't know
The stars aligned
And I am so happy to welcome all of you to the show
We'll start with you, Drew
How are you today?
Hey everybody
I am so excited to be here
And yeah, it was so fun to run into you
So, excited to be here
Thanks for having me
We've got some marketing
Some marketing firepower here
So, this is going to be a fun discussion
A hundred percent
And that is, like, so needed in this space
So I think that that's really, really good
Jason, how are you?
Welcome to the show
I'm good, how are you doing?
Good, good, thank you
So glad that you could join us today
Absolutely
Appreciate the invite
Happy to dive in
Khalid, how are you?
I'm doing well
I'm doing well, Bill
Thanks for having me today
Yeah, so glad that you can get up here with us
And last but not least
It's actually Mikal
In the F the numbers
Nice to talk to you again, Bill
Luis is actually
It's NF Luis
If you want to bring him up, too
But we're really glad to be here
And definitely appreciate you hosting us today
See, I should have kicked it off with
Who do I have behind the screen?
You never know, right?
That's what it is
Mikal and I have been following each other for quite some time
And so I'm so glad that we're, you know
Getting up here and talking about
About this really important organization
In my opinion
Just period of what's going on
After being in the space for so long
You kind of start to accumulate just friends
From all, you know, different walks of life
And that is what I consider you guys
So, all right
Luis should have Luis here
How are you?
Thanks for having me
We got the whole house
Pinned up at the top
The tweet for this particular space
If I can have everybody retweet that
That would be fantastic
Let's get some more people in here
And then it's also this
You know, start qualifying everybody
For this free
Three, actually
Not just one
But three free mints
That we're going to be gifting today
So, super excited for that
I want to kick it off
By talking about
Bitcoin Miami
We just came back
I know that some of us did
Some of us did not
But I would really love to talk
To start that week
From, you know
The conversation from that week
Were two really
I would say
Conferences
In the Web3 ecosystem
They happened at the same time
Funny enough
In Indianapolis
Which is the conference
Vaynerchuk
On the same day
The same week
Was Bitcoin Miami
Which has been
As of lately
It seems like
Everyone on here
That we have on the panel
Are marketing experts
IRL events
Is something that
Continues to be
An important factor
One of the things
Bumped into each other
You hosted an event there
And I was like
There was a lot of brands
And so I want to
Kick it off with that
Just in general
Did you attend
How was your experience
And how do you view
These IRL events
As it relates to Web3
And specifically
In which you are
Of you know
Helping brands
Come from Web2
Do you see it
I mean obviously
There were a lot
A lot less
Amount of attendees
But I wonder
If the amount
That are still
Looking at the
Web3 space
For something
Or interesting
To come into
Has that also
Or not so much
Since I bumped into you
How about we start
Happy to start
As Belle noted
Was the first year
It was hosted
In Minneapolis
Actually attend
So I don't
Really have
Anything to
Compare it to
It was hosted
In Indianapolis
Which is where
My hometown is
Where I'm based
Where our whole
Company at Holder
Actually is based
Our headquarters
Is in Indianapolis
So it was actually
A really good
Opportunity for us
Our whole team
We actually had
Tickets for the whole team
Experience VCon
So it was a good
Even just like
Team building
Kind of opportunity
It's not very often
You have a
And kind of
Culture and
Innovation conference
Come to Indianapolis
So it's like a major
Convention city
It's usually like
The Firefighters Convention
And Gen Con
And things like that
And not like
A conference hosted
So it's pretty cool
For that to be hosted
Here in our city
And get to
Take full advantage of it
We hosted a number
From the business
Development side
Of things too
Like in our offices
And things as well
It was really fruitful
From that perspective
It was a really
Fun conference
So it was a really
Interesting kind of
Combination of
People who
Even though the
Tickets themselves
Like I'd say
There's a very large
Percentage of people
There that
Did not really know
Anything about NFTs
Had no real interest
They're just
Gary V fans
Gary V's conference
And he had
I would say
75% of the sessions
Didn't talk at all
About Web3
And we're not
About Web3
In any way
They were just
Kind of inspirational
Or you know
Talks from
Celebrities
Or founders
Or business leaders
The CEO of LVMH
And the president
Of Kraft Heinz
Even just people
Kind of talking
The psychology
Of luxury goods
And you know
And even just like
From that perspective
Because of that
I think it made
For a really
Interesting conference
The vast majority
Of all of the
Web3 sessions
It was pretty incredible
Everybody from
From Deadfellas
Which I'm obviously
Very very huge fans of
Lots of other
Artists as well
From FuOshus
To ThinkUX
Vinnie Hager
And artist
Andre O'Shea
Just really
Is an incredible
Kind of mix
Artists as well
And kind of
And you don't
Always see
Some of those
Folks I think
So I really
Enjoyed it
From that perspective
It was just
A ton of fun
To kind of
And hear a lot
And I think
To your point
Of our world
And digital
The last few months
Conference heavy
And I think
This applies to
Bitcoin Miami
When we get
Some of these
Events that happen
Kind of in person
It's kind of wild
The connections
The relationship
Building that
Happens there
The trust building
Bell you and I
And Gleed at least
Have like kind of
Met in person
So there's just
Even like a
Different level
Relationship building
Kind of there
When you meet
Somebody in person
And so I think
That it's really
Interesting because
So much of what
We do happens
Digitally and online
That we do have
These events
And come together
I just see
The community
Around those events
Is you know
Different than
And I've been
Hosting events
I've been going
To conferences
My whole career
In marketing tech
And other kinds
Of conferences
There's nothing
Like I feel
Crypto conference
In terms of
Community building
And kind of
What happens
Around those
Conferences
And kind of
How it impacts
The relationships
Which is really
And you know
That would
Kind of be
VCon recap
And I don't
Want to take up
Kind of all
In the room
Around that
But I'm also
Happy to go
Around kind of
Brands entering
And kind of
Just I think
In velocity
Continue to
Talk about
That kind of
On the show
Yeah that's
A really good
So this is
Time attending
And one of
The things
That strikes
Me as like
Just interesting
Just different
Is that it
Conference
Conference
And in fact
Portion of it
Or artists
Just talking
Blockchain
Technology
That's not
The forefront
Small percentage
What goes on
There was more
To your point
There's a lot
Of motivational
That go on
Something interesting
That I noticed
Like a recurring
Theme across
All of the
Speakers that
Were there
Invited to
Say things
Every time
Directed toward
The audience
Things like
Recurring theme
Of understanding
Majority of
People that
Went there
Even though
Mixed with
Or creating
Like referring
Individual
Solopreneurs
Or entrepreneurs
Or creators
Content creators
Whatever it
Talking about
Everybody has
NFT portion
Wasn't the
You see it
Conferences
Interesting
Unfortunately
Confidants
Excitement
Throughout
Opportunity
Relationship
Interesting
Enthusiasm
Excitement
Financially
Fascinating
Conversation
Technology
Transparency
Blockchain
Provenance
Authenticity
Bureaucracy
Onboarding
Organizations
Enterprise
Blockchain
Conversations
Necessarily
Interesting
Interesting
Transformative
Technology
Collections
Speculative
Oftentimes
Foundational
Implications
Technology
Trajectory
Opportunity
Everything
Completely
Traditional
Traditional
Strategist
Disabilities
Nonprofits
Blockchain
Opportunity
Transparency
Relationship
Initiatives
Nonprofits
Bureaucracy
Conflicting
Passionate
Transparency
Organization
Especially
Nonprofits
Frightening
Terrifying
Accountable
Blockchain
Opportunities
Transparent
Transparency
Generation
Somebody's
Communicate
Downloading
Difference
Interoperability
Nonprofits
Specifically
Nonprofits
Opportunity
Communication
Personalized
Blockchain
Theoretically
Connecting
Externally
Interacting
Incredible
Personalize
Engagement
Communications
Compelling
Individuals
Everything
Everything
Organization
Speculative
Discussing
Speculating
Investment
Nonprofits
Capitalizing
Leveraging
Blockchain
Technology
Superficial
Fingertips
Specifically
Organizations
Standpoint
Transparent
Appreciate
Definitely
Especially
Everybody's
Standpoint
Collection
Priorities
Promotions
Purchasing
Leveraging
Disposable
Conversation
Oftentimes
Experience
Standpoint
Definitely
Opportunity
Traditional
Experience
Incentives
Relationship
Supporting
Nonprofits
Opportunities
Incentives
Incentives
Stakeholder
Understanding
Subjective
Percentage
Governance
Contributing
Incentives
Distributor
Advertising
Blockchain
Incentives
Incentivize
Incentivize
Incentivize
Speculation
Appreciation
Structures
Incentives
Ambassadors
Transparency
Transparent
Fulfilling
Completely
Traditional
Definitely
Transparency
Ambassadors
Perspective
Immediately
Importantly
Identified
Kickstarter
Blockchain
Benefiting
Evangelist
Compelling
Blockchain
Accessible
Blockchain
Threatening
Flawlessly
Intentional
Transparent
Exponentially
Evangelist
Democratizing
Identified
Blockchain
Tokenomics
Blockchain
Generating
Engagement
Onboarding
Information
Evangelists
Organization
Quadrillion
Flawlessly
Articulate
Affiliates
Disproportionately
Exclusively
Experience
Virability
Specifically
Specifically
Percentage
Evangelizing
Evangelism
Influencer
Influencer
Appreciated
Perspective
Incredibly
Inclusivity
Disabilities
Disability
Situations
Headphones
Cancelling
Headphones
Clinically
Staggering
Organization
Organization
Collection
Collection
Collectibles
Collection
Collection
Collection
Organization
Collectible
Collection
Organization
Headphones
Collection
Disabilities
Disabilities
Reflections
Collection
Identifying
Connection
Collection
Collection
Understand
Disabilities
Challenges
Depression
Characters
Themselves
Relationship
Difficulties
Sorry about
Compelling
Storytelling
Themselves
Overcoming
Challenges
Characters
Themselves
Organization
Collection
Understand
Understand
Supporters
Structures
Disenfranchised
Communities
Technology
Industries
Organization
Opportunities
Collection
Organization
Blockchain
Artificial
Intelligence
Especially
Graciously
Potentially
Announcing
Partnership
Partnership
Announcement
Partnership
Announcement
Organizations
Personally
Celebrities
Disability
Organization
Organizations
Everywhere
Transitioning
Collecting
Immediately
Instruction
Information
Automation
Automation
Automation
Automation
Technology
Opportunity
Blockchain
Particular
Salesforce
Incredible
Experiences
Collection
Collection
Collectors
Experiences
Experiences
Considering
Definitely
Development
Enterprise
Investment
Collection
Understanding
Understanding
Understanding
Standpoint
Specifically
Standpoint
Guidelines
Enterprise
Interesting
Critically
Commercially
Mainstream
Collections
Partnerships
Foundation
Programming
Essentially
Consultancy
Nonprofits
Enterprise
Capitalize
Technology
Understanding
Technologies
Infrastructure
Enterprise
Operations
Disabilities
Understanding
Opportunity
Organization
Disabilities
Characters
Transparent
Communicating
Communicate
Incorporating
Communication
Afterwards
Interesting
Passionate
Ambassador
Like, we're always talking about onboarding the masses to Web3, but the majority of projects that we're here minting and quote-unquote supporting, there's a lot of rugs, there's a lot of people without roadmaps, or maybe it's a project that donates like 10% towards a charity or something.
So this is like a shining example of what Web3 can be. I think, you know, for me personally, it's very important to support causes like this that are going to have the potential to bring those Web2 users in and show them the value of the space.
It's not all just like monkey JPEGs worth ridiculous amounts of money. It's not rug pulls. It's not meme coin scams, right?
Like, there's real people here building real things, doing real work that brings good to the world.
So I just encourage everybody, like, if you have an interest in onboarding Web2 users, these are the types of projects that have the potential to do it.
Yeah, and we really hope other charity organizations are going to follow the lead from Culture City and join the Web3 space.
And we see this as a beyond a NFT project, as a platform for creating awareness and raising funds for any charitable organization.
So this is just one of the first ones, and we hope many more will come to the space.
Amazing. I hope that you guys have all of the success in the world, because this is exactly what we need more of in Web3.
We have three winners. I'm going to pass your information along to Mikkel or to at least whichever one of you so we can get it.
Yes. Static Motion NFT, HODL Queen and Lord of ETH.
I hope that you guys enjoy that.
That's amazing. HODL Queen has been, like, supporting us all over the timeline since the space started.
She just joined the wait list. I'm excited that you are one of the winners. Just wanted to shout you out.
And Static Motion is actually one of our ambassadors, too, so I love to see him win one as well. That's incredible.
I love that. City rewarding the community already. I love that. Thanks, you guys, for joining us today. That's going to be it for today's show. If you haven't already, make sure to follow all of our speakers, Culture City, F&Evers, my personal account, Valen of T, so you can stay in the know of all of the amazing speakers and topics that we have lined up for you guys.
Thank you. Thank you. Thank you. Thank you for joining us. You could have been anywhere today and yet you chose to be here with us.
So I appreciate all of the time and appreciate you for just showing up.
We do the show every single Wednesday at 1 p.m. Central Standard Time.
So if you didn't know, now you know, and I'll see you next week.
Have a good one, everybody.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
See you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.
I'll see you next week.