Yo yo. Good morning, good morning. How are you doing? GMGM, how are we doing, man? Great man, today's the day. Today's the... Yeah, happy apocalypse.
Happy apocalypse to all who celebrate. Let's go.
Good morning to cut up. How are you doing friend? Yeah, you sound sick you know. No, I'm just waking up. Oh, yeah forget the time zones are really rough for you. Yeah, it's it. Well, I'm in the right time.
time zone but I don't get the right time zone he's just still on Bali time. Yeah. Hey, you still on it. Okay. Well, yeah, you need to get on your schedule then. What's up, Jura?
I think Drew's coming up now.
I'm going to send Drew. It's not going to be the most high five, but we got the mix back the next single, Empire featuring our guy, Real Khrigan, who's going to be joining it here in a second as well as a
on a pop. So we'll play a super low five version of that over the speakers where we let people filter in here. Drew, I'm shooting this to you in the telegram now.
- Oh, good man. Let's let people filter in here. Got our guy, color. I see Coupa Troopa. Oh, main man.
You want me to play a sim? Yeah, man. Play a sim. Give us a 3.5 minute to fire to let people filter in. I bet let's see what we got. Let me know if it's too loud. Good so far.
I don't want to take a step.
I'm a one they call when they call to me trying to do some and make it feel so I was supposed to be like key but I've said I've been a good girl and made a little son and when I'm not making the punishment coming
♪ I'm a little bit sick, but we only love ♪ ♪ Oh my God, it has never come back ♪ ♪ It's a puppy eyes ♪ ♪ So get tired, get tired ♪ ♪ Get tired, get tired ♪ ♪ I'll come for you ♪
What a mead on, what a mead on. Oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh,#
♪ Come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on, come on#
♪ Intenna, I hear ♪ ♪ You're up ♪ ♪ You're up ♪ ♪ Intenna, I hear ♪ ♪ Intenna, I hear ♪ ♪ I don't need a, I don't need a, I don't need a, ♪
a bunch of goats. Jesus. Don't hurt him, man. You know, I've only been working in music for my entire life. That was like serious, Salfa. That's serious, right? Yeah. So got the first mix back last night. That's one of the next songs that we have.
In the queue ready to go just gonna be iconopop's first for a into web 3 obviously Rio Cray gun is is a very familiar one of the most successful artists in the entire space. Very honored to have him on the project. He's gonna be jumping in here in a bit. He's just returning here.
his U-Haul at the moment, finishing his move. But for you, man, we're excited about it, dude. Rio's kind of become the unofficial voice of the project. He's one of my favorite artists in Web 3. I was a big fan of his even before NFTs existed. He had like three singles out with Flume
2019 which is how I first came to my attention. He has an amazing feature with one of my artist, Nogo Rez. Biggest artist in Israel at the moment who are in the process of breaking over here. So he's a real one. We're very happy to have him on the project and excited to share that out with everyone here today. First,
I mean, the quality you and the phone is pretty similar. I could imagine if you're sitting in a car with the nice speakers, it sounds absolutely fantastic. Yeah, we'll get a proper high-fi link to share with the community before
We do anything else with it, but yeah, man, that's one of the first that we have on deck and a lot more where that came from. So, yeah, man, let's talk folks on the future. Let's focus on the now. It's mint day. Happy apocalypse, everyone.
That'd be a populist. It is finally here.
heard me on space before, has kind of heard me give the backstory of what like, you know, this is truly, truly 10 years in the making. My background for any of those who don't know, I'm Derek Davies, I'm the co-founder of Kids of the Apocalypse along with my creative co-founders to Fawn Storm, who is
the creative visionaries, the creates all the music, directs all the creative. Stefan and I worked together for years and he brought me this project in 2015. It was like, "This is my next artist project. I want this to be this post-apocalyptic gorillas."
It starts with the music, we lead with the music, but we want to, we've got a graphic novel that we're starting to work on. We want to do plushie toys. We want to ultimately turn this into some kind of film and TV adaptation. The silver screen is the grand ambition here. How do you bring something like this into the world?
And it was tough in 2015, 2016, the current state of the music industry becomes so disposable. And the algorithms and gatekeepers and everything trending to shorter and shorter form content across the music industry are just like, they're stopping making music.
music videos entirely. Music videos aren't worth the spend because they don't get engagement as well as short form content doesn't. I heard that someone on a major label marketing department complaining to me about right now Instagram saying two or three seconds short form content performs the vassans. So it's like where do artists go?
have our visionaries who want to build a world with their fans. And so it was incredible first coming into NFTs the end of 2020 and like finally realizing you know wait maybe there's this maybe there are finally the mechanism to bring a community into the conversation from day one and invite them into the world and
and build franchise IP with powered by community first and foremost. I think so for so long creatives have made the art and then pass it off to a third party or gatekeeper to go and market it and build the community. And I think that's detrimental to so many artists. And so the idea of being able to build
the vision from Square One that Web 3 or 4 has been incredible. And so we spent the last two years really adapting all the creative for the space. And launch last year with a couple of music men's, we became the first project ever to chart Top 10 on the Billboard. Sorry, the first salon up.
project ever to chart top 10 on the Billboard Music NFTs chart that they release every month back in October with our debut single The Noise, the follow-up, second single and debut music video Pray For Us went from a free mint on Glass XYZ to the number one project all time on Glass. A spot we still hold
of this day. So I'm excited now to have built up the master collection. Code of Season 1, 666, because of the apocalypse, it's based around the eight core characters of the Coda Universe, 100 to 1000 variations of each character, but each character also
with their own instrumental theme song. And the music for that is available unlockable by holders to get CC zero stems which they can use royalty free for the theme song for their podcast, the soundtrack to their project trailer, their company reel, they can sample it and release it.
commercially and their own recordings on Spotify. And this is an invitation for us to really like build with the community and create the first kind of community-powered collaborative mixtape, which will be the second stop on the Coda Season 1 roadmap when we drop at this summer. So that song you all just heard will be on it. It's going to feature some of the biggest names.
in Web 3 music, everyone from Rio Crigan to Verite, some more established names from the traditional music space and my young gold family tree like a clonopop and the nox and many more. So really excited to, you know, we really want to take this opportunity to, you know,
really establish this project as the first music NFT blue chip on Solana or any chain and then it'd be the first kind of Web 3 native artist built from this space into the mainstream. So with that quick intro out of the way, let's talk minted, guys.
Yeah, you're welcome. I got the good old somber my guy there we go. So many years in the making. So many years in the making. We got Rio in the next two. You might be finished and move right now, but we'll get him up here once he's won.
I want to do a quick shout out. I mean, quick team intros. Keller is on the founding team here. As I mentioned, I first brought this to him in 2015, 2016, and our minds were immediately blown. And, you know, he's been in an instrumental
And so, the central part of building this in this space with us, most recently he was responsible for bringing David Bowie into Web 3 partnering with the David Bowie estate for Bowie on the blockchain, which, you know, sold out at the peak of the bear market in the summer, worked
with everyone from Fowosha, to Pussy Riot, Young and Sick, and a really special collection pulled from the David Bowie archives, and one of the most kind of like landmark legacy musician forays into Web 3 to date. So, gotta give you your flowers on that color.
Thank you. I love flowers. You know, but I just want to say it is such an honor to be a part of this project. It is so ambitious. And genuinely, I think this is one of the few projects I have ever seen, let alone been a part of, that I think really is prepared to take advantage of everything that kind of Web 3 offers.
and all of the promises that Web3 makes. There is no way this project could be brought to fruition without the Web3 community. I mean, there would be no way to do something at the scale that Stefan and all of us want to do this at if we couldn't launch
this way. And I think we've gotten an amazing crew. I see Cooper. I saw John Rogers somewhere in the audience. We should bring him up if he's still here. I saw that Friday. Yeah, I want to give John a quick intro though. He's the fucking real
John's my hero. The dude was responsible for marketing with George Lucas over at Star Wars and then went over to Disney to become the first head of intellectual property development working with franchise itself.
as cars and cars in the Caribbean and how they link together with everything from the films to the merchandise, to the toys, to the amusement park rides and global activations. And what I think about kids, the apocalypse, my god, it just goes well, I just want to go to Kota Land one day and
ride. You know, some of the coaster. Dakota coaster, man. Yeah, man. Dakota coaster is not on the season one road map, but you know, you know, everything percolating somewhere on the horizon. Maybe one day end up in the Mall of America. There's a big, very
I think you're getting a little bit rugged there Keller, but um, but yeah, no John Rogers like the goat head of Frances development of Disney from 2013 under Bob Iger. So we're really happy to have him on the team as one of our advisors really as we as we look to build this from web 3 into the mainstream he's going to be a
vital part of that vision. Also happy to have the foremost thought leader in Web 3 music, Koopa Troopo on stage here today. That's one of the advisors on this project who's been helping us build this from day one. What's up guys? Really excited to be here and I'm excited for a big day today. It's going to be a piece of history.
Yeah, man, special special trying to like really put music on the map in Salana. I think you know, when we when we were kind of weighing up our options, you know, I had a lot of experience building in the Ethereum ecosystem, but we were really excited by what was happening in Salana. And we were
already leaning that direction and then we had a meeting with Ashpen Patti at Metaplex and who I knew from his days as a head of music at YouTube and he'd come over to Metaplex at the beginning of last year and his top priority was, you know, he was like, "I really want to get more music on soul. There's not enough. There aren't enough art
us not aren't enough music projects and you know he really wanted to go back to back with us in you know using working with code at a really like pioneer the Metaplex music and of tea standard and really established music in this ecosystem and he's been an amazing partner from day one so we're honored to be an official partner
of Metaplex in all of this and you know seeing through the vision now. So excited to have this day finally come into fruition after you know two years of building day-to-day in Web 3 and you know 10 years of IDA to
on the concept. So this is in many ways, it feels like my life's work coming to fruition. I don't think I've ever developed something for a developed concept for so long before bringing it to market. But it's truly been worth the way to think the response from the community, the response from the space.
has been amazing. We're at 90% sold now of the collection heading into publicment in 10 minutes. So, you know, it's amazing to finally be able to share this art with the world and bring it into the universe today at last.
What's been do you think the most instrumental or pivotal point of your journey ball going through the creation and/or watch of Kota? Man, I think I mean it was it was the probably the initial light bulb moment of like oh wow like Web3 is such a powerful mechanism to bring
this into the world. And that occurred at like end of 2020, beginning of 2021. And then I think there was another light bulb moment with Port A.B.O. Club in May, 2021, where it was like, oh, now this is an incredible way to like really market test franchise IP and bring the community in from day one to really power something into the mainstream. And so that was when
kind of began adapting the concept to, you know, slightly fit that more PFP moment. I think a lot of questions that we've had throughout this process and a lot of spaces was, you know, why don't you think music NFTs have been as successful as traditional PFPs? And I think that's a little bit reductive. I think music NFTs as a sure-couper can tell you, like, has been an absolute
game changer for so many artists. And while I do feel that music NFTs have kind of been, they've missed their, they're yet to have their like PFP moment, so to speak. That was something we were very conscious of. And in terms of wanting to introduce that layer of identity and collectibility by putting
the characters front and center in this mint and having music almost like the kind of the cherry on top that you know it's the heartbeat of the project but there is that kind of identity layer and collectability layer to help kind of bring new eyes and new holders into the community so there's been
a lot of moments like that, a lot of incredible feedback, incredible partners that we've had throughout this process. Then I got to say, June, connecting with you like a month ago, you and Dak, man, who are up here, like you guys have been game changers for us in terms of helping us really get the word out to the right partners and get the right people into the mix on this. So, flowers to June for sure.
Thank you. Yeah, I mean I agree, oh, I really June reached out to me on this project and it's become a little bit more than just this project now. I thought it was too good to be true when June first reached out to me and we were really confused on why
know, this project was, I mean, kids of the apocalypse, had this much backing. You guys have so many connections in the music industry and it was difficult for us to understand why it wasn't going absolutely insane. So I'm really glad to help and I think that they're still a really long way to go.
terms of advertising, marketing, and really getting people to understand that there's really no music-based blue chip NFT and so on. And even in Ethereum struggles quite a bit. And a lot of people don't understand that with stuff of this caliber, it takes a lot of maturity and professionalism to invest in stuff
like this. For instance, Clay Nisaurus is a really big one, I believe they're coming on in the next couple of minutes in Liberty Square as well. A lot of people like to invest in projects and they go, "Oh, what is this offer me? What is this offer me?" And they only think short-term. And when you think long-term and you think of the scope, and like you mentioned with IPs, and like you mentioned#
with the music and with the branding and with the industry. There's so much you can capitalize on when you're getting the right connections in, like Rio, Cooper, Andrew. You guys have an insane amount of connections in the industry. I don't have those connections. I have connections on Web 3 and I can help you guys like that. But I don't have connections on Web 2 with massive music label corporations.
huge artists like I don't know I'll say push a tee 21 Savage we all know those artists so it was really confusing for me I was like why isn't this project insane and it reminds me a lot of Clay and Soros I know that were really close with Clay and Soros over there and they really really like us so you know I think that over time people are gonna
I realize really slowly and it's going to be a slow riser with the partnerships with the branding with them, you know, the upcoming releases. I think it's going to be really, really fun and I'll leave it at that. Hey, man, man, you mentioned push a tee. We might be cooking up a little something with him on this project as well. So I'll leave that at that for now.
Having worked on with him on a few projects before You know you never know when it's kind of come to fruition, but there's definitely some interest there He's got some stems and I'll leave it at that And yeah, no, I think I think there's a really exciting opportunity here and you know before we get you know I guess actually I want to touch on the cleanup thing. You know we've been chatting
those guys getting to know them a lot over the past month and I think that's a really inspiring project that you know in many ways I think they built that in reaction to a lot of the same inefficiencies of you know they built that in reaction to the inefficiencies of the Hollywood studio and animation system in a lot of the same ways that we're kind of building this in Web 3 in reaction to
a lot of the broker structure to the traditional music industry and to see the success that those guys have had in the way that the community that they've built around the project, you know, launching at, you know, in similarly tough market conditions has been really inspiring. So, you know, we might be cooking up a few ideas with those guys as well as some other kind of major projects in the space. I don't know if Dylan
We've got some really special stuff cooking with dead kings that we are going to announce next week. That's one of the really exciting opportunities here is being up a partner with so many projects in a really interesting way, leading with the music in a way that I don't think many projects are able to.
to collaborate with a lot of the biggest players in both the sole ecosystem as well as the Ethereum ecosystem and really taking this thing worldwide. But before we go any further, so we're going to announce a pretty big announcement in terms of a slight shift with the public mint that's going to be going live.
in five minutes. So we are concluding our allowless mint now. There are about 700 NFTs in the collection left and we have made the decision to change public mint price to one soul. Anyone who minted a two-sole in the allowless period will be a draw a draft a second NFT.
Prior to public mint opening so we're gonna freeze the mint for about 5 to 10 minutes at 12 p.m. And then reduce the pro air you know note all wallets who will be receiving air drops pulled that back from the supply and then reopen at one soul and see this thing through the conclusion
All pre-sale sub-RNFTs are those air drops are going to be initiated at that same time. They don't go instantly. They take a couple hours to roll out and then all of the allowless mentors, their extra NFT will be air drop at that same time as well. So that's a process that'll take the next few hours, but we are
are really excited to initiate it and see this thing through the conclusion and then just start building with you all. I think that's the most exciting thing here is to see this through from, you know, see this through Mint Day so we can start the real building. I think everyone knows that. You know, Mint Day is not the finale. It's really the beginning and so very excited here.
I see your hands up, jump in. I just wanted to emphasize two things and one of them being the fact that like I said before and like you mentioned and a lot of people have realized is that there's currently no music based project on salon that is at least somewhat popular or has the backing and the team that you guys do.
Shout songs you can push out branding and project like it's no tomorrow and I think no one understands the fact that yeah There's a bunch of tech projects out right now there's a bunch of utility projects There's a bunch of gambling projects. There's even graphic design studio projects now like nidables, Clayna Sores and those one insane There's currently no music NFTs right now
now that have the team that they deal, which means unlimited partnerships basically. Almost every project is interested in offering something to their holders creative lives like music, art, culture, not a lot of projects can actually pull that off though. So one of the only projects that can pull it off is the one I'm speaking to right now.
Although the execution will be a little bit more, you know, it'll base off which projects we do it with, but the partnerships and the collaborations that we can do, like you said, with Dead King Society. For those of you who know Dead King Society, the owners turn up Dylan. He's a very well known influencer in the space. They have like a 200-soul floor, 150-soul floor right now. It's a very
They don't have a music studio, they don't have an art studio, they can't do this type of stuff. So when they see projects like Kids of the Apocalypse, a partnership or a collaboration is a no-brainer. So that's something that the team, for
kids of the apocalypse is going to be targeting throughout the next couple months is just going to be rolling out partnerships rolling out collabs with these top projects. No other project can offer what they offer. So for me it's unlimited potential. Hey man, I mean that's that's the plan. And like I we live
I love the art so much and the team over there, I think. I was talking to Stefano about it. He was like, "Man, this reminds me of my monkey island days," which informed so much of his early ideas, ruminating on Coda. I love the piccolo aesthetic. We actually have a full
We have pixel versions of all the characters in Coda that will be rolling out at some point. Might have to do it with the dead kings guys actually, but we've got a special record called Kingdom dies that we might be cooking up with those guys. So yeah man, it's really exciting to be able to collaborate with all of these projects and to have been able
to collaborate with the Dust Team and see Smithies in here at the Garen's coming through on their utilizing their scholarship tool and integrating our kind of, you know, we announced the first of its kind of Spotify pre-save for a loudness tooling. You know, a lot of our project, as you mentioned in decades, it's much more art and culturally focused
But we are really keeping an eye on you know how do you build bridges from Web 3 into the mainstream there are so many artists that you know have sold hundreds of thousands of music NFTs made hundreds of thousands of dollars but still can't get a you know Spotify or Apple music playlist to save their lives so we are working
to build tooling to create that bridge. One of those first innovations where you're connecting your Twitter, your Discord for allow lists, you connect your Spotify and you pre-save the songs. Spotify pre-saves and Apple music pre-ads for those don't know are the biggest driver of play listing support for
new artists on these platforms. What Spotify looks at to determine, is there demand for this song and should we put it on playlists? That's something we've been rolling out and we partnered with the DUST team to integrate that into their scholarship tooling and saw a great traction with that. A little things like that where everything that we
can be doing to build this project natively in the space, but still be connecting with mainstream audiences. That's really key and that's the ambition here. It's a really exciting opportunity to innovate with a truly like Web 3 native blockchain-born
From day one music project crossing it into the mainstream. I think you know right now I think technically the biggest Music NFT project if you can call it that is is kingship, but they're yet to do release a single note of music So I don't know if you can qualify that as such. I guess if you call it a band
But it's a band, but we gotta hear some music before, I think we can give them that crown. So in the meantime we'll be just here building and doing everything we can to put Webster music on the map and really kind of get validation for the music NFT space in the eyes of mainstream
listeners and the mainstream music industry at large. There's still a lot of skepticism. And while I think that Tides are turning with fan sentiment, it's still a long road ahead. So everything that we can do, any part that we can play in the validation of Web 3 Music in the mainstream, we are honored to do so.
And again, running into this, we knew it would be really difficult, and I told you there, it could be really difficult to find the proper audience. So for the individuals here, that, you know, and I'm not going to mention too much about it because it's a touchy subject, but
individuals that only care about the value of their NFTs, whether or not how much they spent on it. That's not really what the goal of this project was, especially for Andrew and Derek. It was to find their audience, like how Kleinosaurus, Liberty Square, created projects found their audience, and then they thrived without.