We have all the speakers for today's panel here.
So I think with that, you know,
I'm just gonna slowly let the room fill on Twitter
as people kind of tune in,
but it's always a really nice moment
to just start doing the intro as it's all recorded anyway.
So yeah, I'm gonna say hello, everybody.
Welcome to episode nine of Let's Start Gaming,
brought to you by Meritorical's Beam and BeamGamers.
And at Let's Start Gaming, we talk, you guessed it, gaming.
I think they're all going to be very familiar faces
to those of you that follow gaming in web3
and to those of you that, you know,
don't, you'll get to learn all about them tonight.
So yeah, each of the guests here today
dedicates time and energy to engage, educate,
entertain people in web3 gaming.
And I'm super thankful for all that you do.
And I think today, what I really wanna do is dive into
what is it like to create content in this industry?
What is it like to be able to play
all of those different games?
Or, you know, there's a couple of people here
with, you know, the wolves now and from Neo Tokyo
that are actually building communities
So yeah, very excited to dive into that today.
So yeah, I think what we're gonna do is
we're gonna start with some panel introductions.
And I think their, you know, introductions are going to be
a little different than how I usually like to do it.
Cause I typically like to keep them short and sweet,
but I think since most of the people here today
are familiar faces, what I'd love to ask each one of you is
briefly introduce yourself, but, you know,
let us know as well, did you create content
before web3 gaming and what made you, you know,
dive into becoming a content creator just briefly.
And I'm going to start with Eliza.
Peyton, I'm not sure if you're having technical issues,
by the way, I kept hitting you as a speaker.
I hope that we can get it sorted out,
but let's see, we'll keep trying in the meantime.
But yeah, Eliza, please get started in the future.
Hey guys, really good to be here.
Thank you, Marco, for the intro.
Yeah, I'm a web3 gaming content creator,
been creating different types of content
in this space since 2021.
I tried a bunch of things, newsletters, spaces,
and now venturing more into video.
I think your question is really good.
I actually never created gaming content before,
but I was always a content creator when I was like 13.
I had two pages on Facebook.
I don't know if you guys remember the Facebook pages,
but I had a writing one where I used to write short stories
and I had a photography one
where I just used to put my pictures.
So I would say like publishing online
has always been a thing that is pretty natural to me
And yeah, I wanted to have a YouTube channel
when I was younger, but my mom didn't let me,
which is fair enough, I was like 12.
So yeah, I mean, I've always been a gamer
and only recently decided to actually pursue gaming content.
Yeah, I guess that answers the question.
Yeah, no worries, welcome, welcome aboard.
Yellow Panther, please introduce yourself as well.
What is up guys, Yellow Panther in the house.
Thank you so much for having me
and you know, Merit Circle, the homies,
Avax, the homies, and yeah, I think Eliza,
Peyton, you know, Firestorm, and Coop,
we've been around for quite some time now,
so always enjoy their content
and like sometimes Coop shitpost as well,
that's something that I enjoy,
but I actually been a content creator like Eliza,
like since I think high school,
I was into Vine, I was into TikTok,
but other genre, not gaming.
I always consumed gaming content
and never thought that one day
I would be a gaming content creator,
so I'm super blessed that I got this opportunity.
Yeah, so back in the day, I was like, you know,
doing funny short skits, you know,
because high school you got nothing to do,
and then I ventured into dancing TikTok.
I grew to about 80,000 followers on TikTok
and stuff like that fairly quickly,
but then that was during COVID times and stuff like that.
But yeah, I think ever since then,
I've been doubling and tripling down
on making all sorts of content on X, right?
I'm talking about newsletter, threats, short form, long form,
video, as well as live stream.
So I really dedicate a lot of my time on this platform
and also will continue to bring a lot more value
and insightful threats and information to you guys.
Thanks so much for the lively introduction,
I see that I managed to add Peyton as a speaker, finally.
Please introduce yourself as well.
Can you hear me or am I good?
Yeah, yeah, we can hear you.
I don't know what happened, but I'm here now.
Peyton, founder of Wolf's Dao,
worked for two game companies,
well, still work for one of them,
previously at Azure Games, did the hopeful collection there,
and then currently the marketing director
So a lot of fun things there.
And yeah, probably my, I started off in content
and then ended up founding Wolf's.
And I still, I guess, see myself as a content creator,
but usually as an application tool for things that I do.
So the companies that I work for
are also Wolf's Dao, more importantly.
So excited to be here, man.
Thanks, Marco, been an awesome,
changing DMs for a long time, so excited.
It's been a little while for sure.
It was always nice to talk to you
and really excited to dive more into
what you're doing these days,
because it's, yeah, you're becoming all around.
So pretty cool to follow those updates.
All right, let's see, who do we have next?
I'm gonna go with Firestorm from Neo Tokyo.
I was wondering who was going to show up from Neo Tokyo,
but yeah, welcome to the panel tonight.
Please introduce yourself.
I'm the project lead over at Neo Tokyo.
I actually have done a good amount of video editing
in the past in the gaming space.
Starting back in like middle school,
I got my first capture card,
the dazzle before Elgato was even a thing.
Started editing Halo montages,
And then anytime I had a class assignment
where there was a good excuse to make a video,
I would make a Halo machinima.
So my teachers probably had no idea what was going on
as we were teabagging each other
and goofing off on our videos.
But somehow we managed to get A's for the most part.
From there, I mean, I really dove into the Halo space.
I had a few pretty successful series on my YouTube channel
that got picked up by Bungie, the game developer themselves.
And so they posted those on their website and Xbox Live
and got a decent amount of traction there.
It was mostly like weapon comparisons
and more educational content.
So less talking head and more like diving deep
into the game and a few documentary style videos as well.
Those are all still on my web two gaming channel,
which is a little bit less well known in this space,
if you ever wanted to check those out.
But I moved on to also being an editor
for professional Halo players.
Ace, who's the little brother of Elamite Warrior,
who's a little bit more well known in the Halo scene.
He was on Space Station Gaming a few years ago
and Halo 5 came out and I was his video editor,
ran his TikTok and YouTube channel and social side for him.
So that was always just on the side,
really just my passion for video editing
and gaming collided there.
Obviously my professional experience is more
in the product and project management space
and software and now leading Neo Tokyo on that side.
So it's all kind of come to a head
and is a mix of my hobbies and experience, which is awesome.
Nice, I always love hearing your story
about being on like school, editing those Halo montage.
It really takes me back to those,
I have on my timeline sometimes those nostalgia videos
from like Call of Duty and from Halo, Unreal Tournament,
all of those games I used to play in high school
and I always loved seeing it.
And I had really back in the day,
I tried to start a YouTube channel,
I never wanted to show my voice or my face back then.
And I was checking some of those videos a while ago
and it's just incredibly funny to see
while you're like 13 years old,
you're trying to edit videos back then,
you thought it was awesome.
And now you're looking at it like, wow, what was I do?
Yeah, it was a different world back then.
I mean, Machinima was the first gaming kind of property
to take over the gaming YouTube space.
Obviously now the live stream market
and Twitch has taken over a bit more,
but still YouTube was the origination
So those who are old enough to remember that
Exactly, no, I love it, I love it.
Thanks for being on the panel today.
It's kind of becoming a habit to have you on the space
So I run marketing for gaming on Avalanche
and my content creator journey,
I've been doing Twitter for two years, 2021.
And back then, I've been in marketing for a long time
and what I realized and the reason I became a creator
in this space is that it was really hard
to find anybody to talk about our project
and it was just really expensive.
Like everyone in the space has higher rates
than you would find elsewhere.
So pretty early into working in web three,
I was like, all right, I need to be a creator
I can help be a big marketing voice for them.
And that's been working really well.
And I think my creator journey started before that
and maybe 2019 I joined TikTok.
I have or had a small e-commerce brand at the time
and was looking for ways to promote it.
And so I started creating TikTok content
and that really helps me kind of get into the mindset
and like get comfortable putting out content
because TikTok is so kind of crazy and fun.
So I was making really weird videos sometimes
and really helped me get more comfortable
putting myself out there.
So I think that was really the start of my creator journey.
Awesome, yeah, I always like hearing when,
it's the same for myself,
when I got into creating videos and whatnot,
back when I was working with pre-search,
a different project is like,
we didn't have the budget or the team to think about,
okay, let's just hire this external marketing company
figure out content creation and whatnot.
So it was me trying on personal accounts
initially understanding how TikTok worked and such.
how it differs for different platform as well.
And that's something I wanna get into with all of you later.
How is it to create content across different platforms?
How does it work, et cetera?
But yeah, before we dive into the actual topics of tonight,
we have Alio here as well.
Yeah, I'm gonna keep it short and brief.
Before venturing into this wonderful world,
post-COVID, which is called Web3,
I was actually working for agencies in Europe.
Fortunate enough to call myself creative director back then,
not anymore, but now I work for Avalanche
and doing crazy community things.
So that's the short intro.
Awesome, thanks for being here.
So yeah, before I'm going to start
with the first couple of questions,
if you're here in the audience
and you're not following any of the speakers here
in the panel tonight, please follow them
because you're gonna learn everything Web3 gaming
from the people here tonight.
And yeah, if you don't trust me on that,
you'll hear it yourself as we go through the topics.
But yeah, we just briefly went into how you guys
got into content creation.
And I feel like content creation is one of the topics
where a lot of people feel like they have an understanding
of what it means and what it's like to create content
But obviously there's a lot of misunderstandings,
there's a lot of misconceptions.
So I wanted to start tonight by rather than,
addressing this to a person,
I'm gonna leave it up to you who wants to take it
and feel free to add on to each other.
But a couple of questions to get a better understanding
of what is it like to be a content creator
and how did you get into content creation?
So the first thing I wanted to start with tonight
is the question, what is something about content creation
that people may not realize or understand is a part of it?
Yeah, who wants to take it or should I start addressing
people, Tyson, go for it.
I'll take it, but first of all, we got rookie numbers
going on Twitter spaces, like retweet,
get all that good stuff going.
There should be at least 100 frickin' listens,
We have like the biggest hitters in the space
and it won't be for me, I'll be honest.
There's gonna be a lot more value coming in.
I also get the comments going too.
I've been replying, thank you for the people
that have been saying on the goat,
only one person and my mom, so I appreciate you there.
I'll say, I'll kick it off in terms of the content creation,
what people probably don't understand from it.
It is like, it is a lot more time
than you think it is going to be.
I think when it comes to, it occupies not just your mind
whenever you're tweeting, but just a lot of other things
and then there's meetings behind it.
So it's not for the faint of heart for that,
but there's also different varieties of content
that I don't think is restricted to people
probably up on this panel, right?
I think me and Cooper are a little bit outliers on there
that we also work for companies as well,
but like Elisa, YP, Firestorm,
whenever he did back in Machinima,
I see Nikko down there as well
whenever he was doing shout casting.
There's just varieties of different content,
like there's, you can make a living off of Threaded
or ghost writing and a lot of different things.
So don't think that content is just being forward facing
anybody against doing it or pursuing it to see it,
but just put it out there.
No one's gonna see it anyways at first.
I had 300 subscribers for like two years before that.
you can't find them anymore anyways, sick guy,
so good luck, but it was very embarrassing skits of myself
teaching financial education on stocks in the stock market.
Elisa, you wanna weigh in on what you said?
Yeah, I would largely agree with Peyton.
I would say that, especially when you,
what you mentioned Marco,
like creating content on different platforms,
I feel takes even more time.
And like, I think the number one thing is
you need to have really solid operations.
What I mean by that is like,
you need to be pretty organized.
I think I'm a pretty organized person,
but I'm also a little bit hectic.
So I think in a way that allows me
to be able to do all of this
without going absolutely crazy,
because on one hand, I've got the Twitter, right?
Where like, I have a workflow for that.
I have threads going out, I have tweets going out,
I have announcements, I have videos.
And then on the other hand, I have Twitch
where I stream every single day.
And then on the other hand, on the backend of Twitch,
I have to like clip my streams and vlogs
and make sure to get that to my TikTok editor,
who will then basically give me videos,
then I give feedback on the videos.
And so it's like, there's a lot going on behind all of that.
And I think we are definitely in like a kind of new
generation of content creators
where we are on multiple different platforms.
I feel like before, when I used to watch like YouTubers,
for example, they would go all in on YouTube.
And like, I feel like now there are more content creators
that are doing things on different platforms.
So it's really interesting to see.
And I feel like, and everyone says it,
it's kind of buzzwordy, but like,
it's definitely the, it's like a content creator era.
Like even what Koop was saying, right?
Like Koop is like working at a company,
but he's still a content creator.
Like there are certainly founders now that are content
creators, so yeah, I feel like there's a lot of opportunity
out there and it's always a good time to get started
and you can make content on literally anything.
Yeah, kind of went on a challenging there,
but hope I answered the question.
Thanks so much for weighing in.
Koop, you've had your hand up for quite a while.
I think Peyton touched on one,
which is the grind that it takes.
It's like, nobody I know just pops out
and is like a great content creator and has an audience,
it's like years of grinding usually
and nobody really paying attention to you
or you're probably not getting paid.
It was like at least one year, I would say,
of me just replying to a hundred people a day on Twitter
and making my own posts before anyone would consider me
And nobody's paying me to do that.
I was just doing it on the side until I got there.
So I think that grind is kind of underestimated sometimes.
And it pays off, I think, for a lot of us over time,
but there's at least a year or two where it just sucks
and you're not really getting recognition usually.
100%, yeah, I think that's one of the things
where I talked about a lot of people underestimated.
I think these days I see quite some accounts
where it's like, they have these amount of followers,
but they're not showing any engagement with those
that actually engage with their tweets at all.
And I'm like, is this just because right now
it's just too big of an account to still deal with that?
Or are you just not focusing on that too much anymore
and just kind of shooting your messages
and just leave it at that?
I think there's obviously a lot of different type
And we're gonna get into your personal preferences
and authenticity and such in a little bit,
but it's always interesting to me
what that grind looks like.
So yeah, definitely agree with you, Coop.
Paisins, sorry, you wanna weigh in
before I go to the next question?
Yeah, I just want to, I'll say an embarrassing story to me.
It's like, talk about a grind, about a year and a half in,
I was talking to DeFi Edge and DeFi Edge
for anybody that follows him is one of my favorite stuff.
I'll pin a quote from him that I learned a lot from
for anybody that wants to start in it.
But I asked him, like, dude,
I thought this thread would perform well.
And he just like destroyed me.
And he's just like, no, you're too like grandiose.
You're like, no one gives a crap
about what you're tweeting about right now.
And it was like probably the best advice I ever got,
obviously a humbling experience for me
because I put like five hours into it.
He said like one sentence per,
like you do not go beyond three sentences, right?
And that's just what Coop says, like in terms of the grind,
you just learn that as you get into it
And yeah, just, it's crazy.
So, Pais and you already pointed out a little bit
to ask people to retweet this space, comment to this space.
I see we have a whole bunch of new comments on there.
There's new people tuning in.
So thanks for everyone that is doing that.
And at the same time, before I go to the next question,
just want to really thank some familiar faces here
that are tuning in again tonight
that I see so often in the Twitter space.
So we have Kate here tonight.
We have the Castle Blackwater friends.
I see Eliza here from games.
We see the sad cats again, tune in.
Obviously, I really always like to see the familiar faces
and just want to thank you for your continued support,
obviously on, yeah, in the community side.
But yeah, we just talked a little bit about,
you know, Coop, you mentioned,
what is it like to really grind this, you know,
following this engagement, et cetera.
At the same time, I was thinking,
there are so many projects right now in battery gaming
and new ones keep popping up,
I would say almost on a daily basis.
So my question is, you know,
what role does authenticity play in content creation
and how do you maintain it?
And what I mean by that is,
how do you balance staying with, you know,
things and projects that you find interesting
versus jumping on those new projects
and trends that people might find interesting?
Yeah, Yellow Panther, you wanna take that one?
We haven't really heard you just yet.
So I'm gonna give you a shot here.
Yeah, can you repeat the question again?
what role does authenticity play in content creation?
Because I've met with, it's like,
there's so many projects that keep popping up.
So how do you balance jumping on those new projects,
tweeting about those, talking about those
versus the games that you might've, you know,
100%, I think this question hits hard to me recently.
So it's so much easier to navigate, right?
Last year, 2023, it's so much more quiet.
We had so much fun at TreeXP, GDC, and so on.
So much less noise and stuff like that.
It's so easy to tell who is actually building
Some of the games that I wanna shout out
is Champions Ascension, Play Wildcard,
Palsar, and many others, right?
They're actually building and delivering.
And I've been following a lot of games
and I personally have like, you know,
10 of my favorite games that I wanna play for sure
when it comes out and stuff like that.
Grind the leaderboards and stuff like that.
But I'm very much into focusing on the few games
that I really want to work for and also make content for.
I think me and Eliza actually exchanged this recently
as well, like we said that, oh my God,
a period is such a high quality game.
We would, you know, we will want to play it
and talk about it and share about it in terms of content
and sharing it to our audience and communities.
And these are the type of games that, you know,
when we truly like about it, we will go above and beyond
and keep talking about it and, you know, keep preaching.
And that's where, when you know a content creator
is actually genuine and authentic about that game.
And, you know, but in recent time, to be honest,
it's been very, very noisy
and everyone's been heating up our DMs and so on.
And very unfortunately, we have to say no
and we have to double down and pick the right games
and right partners to do so.
Because if not, it would actually ruin our brand
and also our engagement and so on,
whatever we have been building
for the past two or three years.
I have to say this, like it's super, super noisy currently,
especially this and last week, you know, everyone,
because the market sentiment's fairly dropped a little
and everyone, like, you know,
it's just flooding and stuff like that.
And to me, for people who follow me for a long time,
you guys actually know that I'm,
I love to talk about the positive stuff.
I like to, you know, focus on the good stuff,
bring value and stuff like that.
But to be honest, this two week
has been affecting me a little.
I haven't been talking about it that much.
I don't dare to show it in my, you know,
content and stuff like that.
But I'm just here to, you know,
lucky I have friends like you guys
to pull through this difficult times.
I think you hit the hammer around the nail right there.
It's been feeling to me as well.
Like it's a little bit noisy.
There's again, so many projects that keep popping up.
There is a mix of a sentiment here on the market conditions
versus, you know, a lot of games starting with early access
where it might not be what people have expected
or it might actually be above expectancy.
Don't want to, you know, set a sad tone here,
but it's definitely been very noisy.
I would love to hear your thoughts here as well.
I saw how it's been for you.
I mean, yellow pants already kind of gave a little bit of,
you know, your mutual thoughts,
but yeah, I'd love to hear from you.
Yeah, I think I will add on to like what he said,
but I definitely can relate.
I think, yeah, with more attention comes just like
the good and the bad stuff.
So yeah, definitely more like fun and hate than usual,
but I think this is just bull market.
I didn't actually experience bull market as a creator.
I think yellow panther, I think you did,
but I've never experienced it.
So this is like basically my first time
actually having like a big audience and like attention.
And yeah, I would definitely say
it's gonna take some getting used to.
You kind of have to just like toughen up
and maybe like not focus on details and stuff.
Yeah, it's not the easiest thing,
but we have to just focus on like the mission
and like focus on the wins,
focus on the real, real friendships that we've got.
And yeah, just basically tunnel vision on the mission.
I think that's like the number one thing
because there's so much noise.
I think you can also very easily get distracted
and forget why you're here.
And as creators, like we can't really slip up like that.
We can't because so much relies on us.
Like there is responsibility, right?
It's just like being a project founder.
You do have responsibility that you need to live up to.
And it's like, yes, a lot of us are actually monetizing
now and we're kind of like reaping the rewards and stuff.
But with that just comes greater responsibility.
And yeah, it's just rising up to that
with bravery to not be like super dramatic.
But yeah, that is very much the vibe I have.
And I think the market's really weird right now.
So I don't really know what's going on,
but I would say it's probably like beginning a bull market
and guys, it's gonna get a lot crazier.
So yeah, we just need to like prepare ourselves
in these moments and like, yeah,
this is just like 5% of it.
I see fires from you, mute yourself, go ahead.
And then I'll let's keep waiting there.
Yeah, I mean, at the project level,
I think sticking to core values in the mission is essential.
We've all seen the projects that have kind of jumped
on the latest trends and then later gone back
on those trends, like regretting decisions.
And so sticking to the mission at the project level
is definitely needed in something that I think
the successful projects have done in this space.
On the personal side, on the content side,
I think creating content that you actually enjoy creating
Peyton mentioned a little bit earlier,
like he created a bunch of content that got no views,
but it gave him the skills
to carry that on into future work.
And that's true for 99% of content
as posted on the internet,
whether you're making a podcast or a video series,
most of those pieces of content you publish
probably won't get as much attention
even that is only momentary motivation
where it'll feel good for a little bit,
but eventually it'll come back to your natural,
urge to actually create the content.
So focusing on content you actually like making
something that you get fulfillment from is super important.
There's a lot of people that see the talking head
sort of streamers that are very popular on Twitch
these days and try to emulate that themselves,
or they see a shroud that's at a professional level
of streaming and they think that they have to be
And that's not gonna work for someone
who isn't naturally a good speaker
or isn't naturally a professional level gamer,
which is very few gamers.
So finding that niche of content that you are good at,
and that you enjoy doing is super important
Yeah, I'm in a different position than the creators
And I have a salary that I'm mostly focused on, right?
So I have some privilege there that I don't need to push out
a certain amount of content to get paid,
but I try to really focus on authenticity
like 80, 20, or 90, 10 in terms of like just content I like
and I think is fun and kind of shares my personality
versus stuff about Avalanche.
Like as somebody who's in-house content creator,
I think even just 10% is like a good amount of content
about my sponsored aspects.
So that's what I think for my personal situation.
I was gonna say, definitely a different situation
than a lot of other content creators,
but I think at the same time, you still have that audience,
you still have that engagement
that you have to take account for.
So at the end of the day, I think,
the way that you might treat your followers
is very similar to how others might do it.
So yeah, definitely stay authentic.
You actually have a question for the other guys.
Did Webtree make your live as a content creator,
quote unquote, streamer easier
or did it make it more challenging,
like finding new things, working in the space,
depending on your audience obviously,
but I would love to get some takes on that if possible.
I would say it's a different question.
I would just say it's different.
Like platform wise, obviously,
but your gaming is hyper focused on Twitter,
I think in Webtree gaming content,
it's more on Twitch, TikTok, Instagram, Reddit.
I mean, all the other platforms are probably bigger
To some extent, it's just like another vertical.
So I think the hyper focus is really the difference.
I think over time, that'll change
and the projects or creators
that start using the other platforms will excel
and start to see returns on that.
But I think the hyper focus
is the biggest thing that stands out to me.
Claire, who else was speaking up with you, Paison?
No, I was just trying to get maybe a little bit more clarity.
In terms of the content creation
and the opportunities you get more as a content creator,
the problem doesn't become so much of like,
you have time to research and all that stuff,
but it kind of becomes more of like delegation of time,
probably what YP and Elisa do
and me and Coop do on the other side of things
and definitely Firestorm on Neo Tokyo
is the deal flow that comes in.
Now the problem isn't so much a happy middle ground
of things that you can follow
and you can take your time and learning.
It's like, hey, the founder is like talking to you
on the other side of that voice call
and like, can you discern all that elements?
you do get more opportunities for sure,
but the problem becomes now vetting the saturation
I don't know if I understood the correction, the question.
Sorry, Elio, if I went off.
Oh, sorry, it's pretty good, it's pretty good.
Pretty good, we'll settle with that.
It actually gives me the perfect break soon
to also start talking actually a little bit more about
monetization challenges and opportunities,
but yeah, I'll let Yellow Panther and Elisa weigh in first.
Yeah, Yellow Panther, go ahead.
Yeah, I just wanted to add like,
it's also about the demand and supply of content creators
versus like the demand from the projects and games currently.
And I'm seeing a bit of an outweigh currently
from the game side, there's much more demand,
but in terms of quality content and creators wise,
So that's why you will oftentimes see the same creators
like Sanjay, like Kobe and others.
And yeah, but I didn't really answer that.
I just wanted to add to what Faris almost saying.
I think that's one of the things I mentioned here
way in the beginning of the episode.
Everyone that's here in the panel today
is kind of familiar faces for anyone that's following
And that is because of what you said.
There's a lack of, in a way, content creators
versus the amount of games that are popping up.
And so there's a big opportunity here,
my next question is going to be relevant to this,
but I'll let Eliza weigh in first.
Yeah, to be honest, YP and Peyton said it all.
I love your questions, Elio.
It was great having you on MySpace the other day.
Elio is just, he's a smart guy.
But yeah, I would say it's definitely,
there's more opportunity in this space,
even if it's scary and still very early days.
I think it's like the risk reward is massive here.
And the content creators that are,
we have very different, I guess,
businesses to normal content creators.
And it's kind of weird, but it just is the way it is.
So I'm very curious to see how it evolves.
Maybe it's because we're the earliest
gaming content creators in this niche,
and then eventually, it'll be just like the rest of gaming.
But for now, there definitely seems to be
like an outsized opportunity.
And I think, I'm not convinced that like,
like right now, let's say we're 15 content creators.
Once we're 100 content creators,
it wouldn't be as crazy in terms of monetization and stuff.
Like it's gonna even out.
So it's really like the right now.
Like if you wanna get involved, it's right now,
because at some point, it's gonna even out.
And maybe like the biggest names will always kind of have
like a bigger market share, mine share, I don't know,
But yeah, it's definitely gonna,
more confusion is coming, basically.
It's just a matter of time, I think.
Yeah, I think this is kind of starting
to sound very familiar to how people talk
about crypto in general, right?
It's very familiar words.
Yeah, so before I go to the next question,
I just got a really fun DM from Paison.
Paison, why don't you say it yourself and go out, man?
Heck yeah, so I already gave one away in the people.
So I wanted to reward somebody that retweeted
So Photoshop AF, I think, nice name, by the way.
I'll send you over to a elemental for champion's ascension.
For anybody that retweets now till the end of the space,
I'll run a Twitter picker at the end of it
and give you guys a champion's ascension elemental.
But wanted to thank the first 15 people that retweeted it.
And yeah, I appreciate you guys.
I love it, and I really appreciate you giving that away
Definitely appreciate it.
Yeah, I think with that too, we're about 38 minutes in.
I wanted to say, if anyone has questions for the panel here
tonight as well, don't be shy.
Please drop a comment here in the bottom right corner.
Send a tweet or your comment with your question,
and I'll see if I can get to it.
I honestly have lined up some more questions,
but we'll see how far we get tonight.
So we just talked a little bit about the lack
of the number of content creators in Web3 still today.
At the same time, I'm going to ask some more questions
about monetization, but I feel like one aspect
of content creation that isn't talked enough about
And with that, basically I mean, there's a lot of time
that goes into content creation, right?
Just thinking about the creative aspects to recording,
to implementing it, if you're doing video
or just even with the tweets,
there's so much thoughts to go behind it.
So my question is, it's always encouraging
and helpful if studios share the content created
So I see quite some accounts here listening
on the Game Studio accounts.
Just want to let you know, please appreciate
your content creators, share their posts.
But my question is, how do you go about getting support
from studios on your content?
And do you feel that content creators are supportive enough
in this industry by the studios and by the audience?
Yellow Panther, I'll let you start with the answer.
Yeah, I think what you mentioned just now
is actually very true and relatable
because in terms of my threats, right?
It takes like one hour to just think about the hook
and keep reiterating and asking about feedback
So thank you for noticing our hard work.
But in the month of January,
like I've been doing some deep dives in particularly,
I have put out one piece of mega threat a week on Avax,
And also just a few hours ago, I did one on Ronin Network.
So I actually am very thankful that whenever I post stuff,
the game chains are able to interact
and also support my content, right?
And to be honest, in WebDU, it's a very, very small space.
And I wanna say that to have them supporting us,
content creators will help us go a longer way.
And I think support in WebDU especially is super important,
not only because of support itself,
but also because of the algorithm of X, right?
So whenever you take an account, for example,
And if you did not engage back within X amount of time,
the X will actually bring down the tweet
and lower down the score.
And in terms of visibility and impression-wise,
it will overall become lower.
So I just wanna say, take this opportunity to say
thank you to all the games that attack
and people who attack and in directing back to me.
I think that's why I mentioned it.
And this is actually the reason why I'm bringing up
I think that with the algorithms, the way they work,
and you want people to see your posts.
So yeah, definitely a good opportunity there.
Coop, you wanna weigh in on this?
Yeah, I feel like when I got started at Avalanche,
it felt like at that time, at least,
a lot of games were just simply not doing it.
They were not retweeting their creators.
And I make it a big point of emphasis
when we do anything with a game.
We're not a game studio ourselves,
but we help game studios figure out their marketing.
And I'm always really nailing that down.
You have to retweet your creators,
whether you pay them or not,
You're helping them achieve something
that they really care about, feeling noticed,
feeling cared about, it's all extremely important.
But from the brand side, sometimes people are like,
well, I want our page to look clean.
I want it to be our key messages and that sort of thing.
And I think it's a big mistake
because people are underestimating
how online your audience is.
So for gaming on Avax, if someone came to me and said,
we shouldn't retweet so many of these creators,
we need space for our own things.
They look, the people that we are talking to
are literally online all day.
We can say, we can send a bunch of tweets,
They're gonna just see more of us
rather than not see our key messages.
So that's kind of the mindset that I take.
And sometimes our gaming account
just looks like a bunch of retweets
because that's what creators are doing.
Anyone else that wants to weigh in on this question
Yeah, I wanted to weigh in here.
If game studios aren't utilizing their creator community,
they're making a huge mistake.
I mean, one of the bases of successful
and long-term gaming communities
is the content that's being created.
There's lots of game studios
that have grassroots creator programs
that they, it's basically like a advisory position
or a affiliate position where they have creators
that gets that official recognition.
They're incentivized to create content,
go to their in-real-life events, that sort of thing.
All games should be doing that at a base level.
Right now, there's lots of games and web three
that aren't having any content created for them.
And so nobody really knows about them.
They're doing their own marketing pushes,
but the word of mouth and the content creation
that comes from the community organically
is so important for these games long-term.
If a game doesn't have that,
there's no content being created
past the first couple of weeks of a game's launch.
You can look at games like Baldur's Gate 3
that launched maybe five months ago,
Look at their YouTube presence
as far as interactions with other channels.
They created content in collaboration with their creators,
and really supported their creator community.
And the content push boosted by them,
but mostly coming from their community
is what made that game so successful,
on top of it being absolutely incredible, by the way.
But the content side was really incredible as well.
And just look at their strategy,
look at their media and content from the community
and everything they pushed through.
In those first six months,
they're still doing it to this day.
So that needs to be kept up
for like a vibrant community long-term.
I just added Wayne here from Mafia as a speaker.
I'm gonna let you weigh in a little bit,
but Alio, you have your hand up as well.
So I think to iterate on what Koop said
or to kind of validate that,
I think the gaming publishers or accounts,
whatever you wanna brand it,
they should treat these content creators
as like mini ambassadors, either like paid or unpaid.
And it's really the same, and I wanna say playbook,
but it works the same with like community accelerors
and like ambassadors, which are really on board.
the games involved should really like harbor
and nourish those environments.
And it's quote unquote free marketing.
So I just got a message here from Dick as well.
He's with the Alluvium team and he mentioned,
it's not necessarily a question I have
just to comment on a studio thing with the content creators.
I agree with you all to your point,
but there are problems studios face
with just blindly sharing content from creators.
So I asked for a little bit of clarification on,
What do you mean by that?
What are the risks that you might see
from the game to your side?
But we also have Wayne here from Mafia games.
So I figured, you can maybe speak from the studio standpoint.
Do you wanna weigh in on what we've just been talking about?
Hey, it's good to see everybody in here.
I had to jump into this space.
I see so many friendly faces in here.
And yeah, man, what an exciting day.
Especially coming from like a creator content background
and then working with so many esports teams
I've always seen a open space
when it comes to the creator code.
we're gonna have a 20% creator code like Fortnite.
So this is four times the original amount
And they simply can't compete with it.
treating your content creators with the best of respect,
knowing that these guys are pushing your game,
ensure whatever they need, help push their content,
help getting them in social channels
to get their views higher, everything like that.
And being a supportive asset to these guys.
Because yeah, I mean, we're super stoked
to be working with who we are today.
And they have nothing but respect for us.
So it's good to have a good relationship with these guys.
Yeah, I think for the listeners here as well,
Mafia game is launching on the App Store tonight publicly.
No, no, an hour, in an hour.
It's really, I'm sorry, I just woke up.
It feels like Christmas morning.
Like an hour and a half from now,
people are gonna be able to go on the App Store, iOS,
Android and just download Mavian and play,
And for these first couple of guys,
we have a airdrop coming for them.
Just playing the game and it's gonna be amazing.
Yeah, I need to get you guys on a different Twitter space
in the near future to just do a one-on-one deep dive,
like an hour long, just to really dive into the ecosystem
now that things are, you know, ramping up.
But for me, it's the night actually, it's the evening.
So yeah, I'm definitely going to play in an hour
after I did another play test, but super exciting.
And I guess I know what you'll be doing today.
Eliza, you wanted to weigh in a little bit earlier.
Do you still wanna weigh in now?
Yeah, I guess I'll just hammer home
exactly what everyone's been saying.
It's absolutely crucial to support creators,
especially those that are creating content organically,
like creators in your community.
I think there's literally a direct correlation
between that and like amount of players.
Like look at PowerWorld, you know,
the amount of content that's out.
The only reason we all know about PowerWorld
is because everyone's creating content about it.
And that includes people that aren't
quote unquote content creators
and PowerWorld doesn't need to support everyone
because they have clout, right?
But I think in the position where Web3 Gaming is,
like no game right now has clout, not real anyway.
So any support that you can get,
also like proof of like people caring about your game.
Like I feel like that's a big deal.
And if it's not on the main X account,
then it needs to be, I guess more grassroots.
But even like, for example, Aperon,
I've seen them really, really support
one of their main content creators.
And he's like a mod in their community
and just started creating content
and they're supporting him really hard.
And yeah, I think that's really admirable.
And again, like content is gonna be the lifeblood,
So you kinda, you don't really have a choice,
in my opinion, to support it or not.
Community growth, community engagement,
it all comes down to, you know, appreciating
being happy that people create content about it.
Honestly, I know we work with so many studios
and there are studios that are saying, you know,
how do we go about creating a community?
Cause it's so different in web pre-compared
to how it might be with, you know,
traditional advertising for, you know,
user acquisition back in normal games.
L.A.O, you wanna weigh in before I go to
a little bit of a hot tech bike coop
that he tweeted earlier this week?
I do see obviously like a gaming publisher
slash account should not retweet everything, right?
Like obviously do some due diligence to the creators
if they're like very toxic.
Maybe that's the thing which Iluvium brought up.
I think we see outtakes with very famous streamers as well
where it's credible to what they did, but yeah,
for the more, yeah, agree with everything which has been said.
So before I go to Coop's tweet, by the way,
typically I like to run Twitter spaces for about an hour.
Honestly, I still have quite some questions left
So I just wanna ask like,
if anyone has a hard stop at the hour,
just briefly at my note, if we can go slightly over,
just do a thumbs up real quick with the emoji so I know.
the majority of the panel can stay.
We'll see how far we get.
But yeah, Coop, I wanted to get to you a little bit
because I saw this tweet six days ago
how many sponsors is too many for a creator?
And we briefly talked about monetization
I've been to tweet to the top, by the way.
I think some people might have taken this kind of
as a hostile tweet, which based on your comments
definitely wasn't your intention,
but I wanted to give you the opportunity here
to clarify it a little bit.
And now that I've put you in the room
with different content creators,
I wanna get their opinion on that as well.
Yeah, I commented on another tweet today
because Jonah kind of thought I was basically
psy-opsing content creators
into not taking up sponsorships.
And I realized, I'm not sure if everyone thinks
of ambassadors as a sponsor as well.
And that's really what I mean here is like when we,
for example, Yellow Panther is an ambassador of ours
and it's a long-term deal where there's some requirements,
but we let him do what he does
because he's a great creator.
And so when it comes to choosing somebody like that,
somebody that we're gonna sponsor for a year
and work with them closely over a long period of time,
I do look at how much of their content is sponsored.
And I think there's a balance of
how much is sponsored, how does it feel sponsored?
There's an authenticity aspect to it.
Does it feel like they really enjoy that content?
And how much of a leader are they regardless
So those three things kind of flow into
would I sponsor this person as well?
Because what I want and care about for the people
that I'm trying to attract as a marketer
is that they view this person as real, authentic.
They're gonna listen to their opinion.
And I do think there's an amount of,
maybe it's not just the strictly the amount of sponsorship,
but it's that balance of authenticity that matters to me.
I wanna get the insights from a content creator perspective.
So Yellow Panther, since you're working together
with Affluence, what is your opinion on,
how do you go about sponsorships for your content creation?
How much for you is sufficient?
What is your kind of criteria?
Because I mentioned the question regarding
I think you must be very familiar and enjoying
what a studio or an ecosystem is doing
for you to wanna put your reputation basically at risk
to accept the sponsorship as well.
So what is your perspective on all of this?
Ooh, this is a very tricky one.
But I just wanna say the Jonah one is kind of funny.
The back and forth between Jonah and Koo was kind of funny.
Because Jonah is like that.
He always thinks it's about him.
It's like people talking about him,
but sometimes it's not, okay?
Okay, anyways, back to mine.
Recently, I feel a bit more pressure
because I'm feeling like I'm taking too much.
I think one of the content creator,
especially a Treador, a very well-known one called Whale,
he actually also tweeted the same thing.
He reached the point that he's taking too much
and he's trying to say no and stop.
So I myself, like recently me and my friends,
we have been saying like,
okay, we definitely need to stop taking in new stuff.
We need to double down on what we have already.
And I've shared this in the past,
I think a few months ago as well.
My content is usually 60% unsponsored
and 40% sponsored, including ambassador's stuff.
And that's when I recently hire more people
and stuff like that to bring in more value.
I can write a more variety of stuff
in terms of the gaming ecosystem.
So I also wanna shout out Eliza in the audience.
She been writing for games
and also herself on her LinkedIn, right?
Most of her stuff is unbiased and unsponsored, right?
Like it's crazy because it's just so much value
and I often would look at her work
and ask how the hell is one lady like her,
like posting like five LinkedIn posts
or five articles a day, right?
So I also take my time to actually learn from her
and also like see how she actually do it.
Of course, I think she's overdoing it
but then the value is like overwhelming as well.
So I take my time to read them.
So that's my take on finding a balance.
Yeah, not very good take, very good take.
Koop, you wanna reply back to that?
It's kind of back and forth at this point, right?
That I think there's a tough spot for creators
when they cannot get a large sponsorship
and it forces them into many smaller sponsorships
and that gets really tricky for my tweet, right?
Like, I think there's a level of understanding
that I think if you're a smaller creator
but really trying to make it on your own
and you're officially a full-time creator,
it's possible nobody's gonna pay you $50,000 a year
or whatever to like actually get you to a place
where you don't have to take a bunch of sponsorships.
And so I think there's a spot for that
to be considered as well when we're thinking
about this balance between like sponsorship
and organic or authenticity.
Adio, you wanna weigh in there as well?
It might bring up another conversation.
So sorry, Mark, I'm doing that.
so how do you guys keep that balance?
Like obviously like Panther, you said like balancing out,
bringing on more people for value,
but how does the audience perceive,
like we all know like stuff that happened with Ninja
when he did like the Red Bull campaigns
and people labeled him as like a sellout.
How do you guys prevent this from happening on your end
Yeah, I just wanna jump in real quick as well
because it is indeed very tricky
because no matter the size, right?
Whenever an opportunity or really good game comes to you,
and it's sometimes very hard to say no, right?
For example, a period or like some other games, right?
Like from our content creators perspective,
what if we miss talking about it
and then like my community and stuff like that
would not benefit on like this quote unquote
early opportunity or early potential game
that might be a early day League of Legends
or a early day, you know, stuff like that.
So, you know, it's always tough.
Like me and Eliza, Sanjay, Raiden, we were like,
Like, and then we will like break down the pros and cons
and then we'll go around in circles like for a few hours
So I'm just keeping my eyes on the clock.
I know a couple of you can go over the hour
And are you, you know, good to save it longer?
Just let me know and we'll continue.
I lost an hour before launch,
but I appreciate the time.
And yeah, looking to do more spaces in the future.
Yeah, just look up for the game in like an hour, man.
So appreciate all of you guys.
And Neo Tokyo, shout out.
And y'all have a good one.
Thanks for tuning in, Wayne.
Eliza, you have your hand up.
Yeah, no, it was just about the ambassadorship question.
I think it's really interesting.
And I'm glad that, you know,
you guys are hosting this space.
So we actually have an opportunity to share our POV
I think it's actually really cool.
But yeah, I would say ambassadorship is definitely,
is different to sponsorships
because you're basically saying, you know,
I like this brand so much that like,
I'm willing to represent it.
And that goes beyond just the content
that we're posting, right?
Like I'm a Ronin ambassador
and now newly pixel one as well.
And the only reason that I've accepted
to do those ambassadorship is because one,
for Ronin, I pursued it personally,
like I actually went after it.
And there's just like that synergy, right?
Like I love the games that are there.
And when I think about it,
I resonate with even in like my personality
and like way before I was a Ronin ambassador,
in like most of my calls, I talk about Ronin,
I champion Ronin, like, so it just made sense for me.
And I guess like for a chain,
it's always very interesting because it's like,
you know, there's always stigma around like chain competition
and like, I'm not a fan, like just putting it out there.
You know, I do have a preference for Ronin myself,
but Avalanche is also like super freaking cool.
Like I don't think it's like, you know,
one is better than the other, but anyway, sorry.
And then when it comes to games,
like for example, Pixelmon,
I really, really like the hyper-casuals
that are coming out of the casual games.
I also tried one of the games IRL not long ago.
And again, really loved the team,
really loved the branding they've got.
Like I feel like it's super clean, super like,
I don't know, I just resonate with it.
And yeah, I think for ambassadorships,
I think you need to stay authentic.
Like you've got only one chance at trust
with your audience and your community.
And you need to take that super seriously.
So you can't just represent everything.
So yeah, I do largely agree with Koop.
And yeah, I do also agree with Yellow Panther.
There is definitely opportunity cost.
You have to be as clever as you can
with the opportunities that come to you.
I think in the ball, it's gonna be crazy.
Like we're gonna have a lot of scam projects coming to us.
So I'm definitely a bit nervous about that.
Yeah, I think we're just gonna have to be very, very careful
because we're gonna start getting like really huge offers.
And yeah, money makes people go crazy.
But you do have to remember that trust is lost
in literally just one second.
And I think on that side, I'm grateful I stream
because I actually connect with my community
and I have like a deep emotional connection.
So like, yeah, I feel like this huge responsibility
I can just jump in really quick.
I feel like one of the things you guys are doing well,
you're collaborating with other creators
and like having those feedback sessions
about different projects is really important.
Like the one way you can kind of avoid burning your community
is by having all that, sort of like that.
Jason, I'm gonna let you weigh in a sec,
but I wanted to weigh in as well.
I used to mention that Eliza, trust is one slowly,
but you can lose in a second.
I think that's the thing where I mentioned
with the sponsorships, with paid posting,
especially in Web3, there's a lot of financial risk
for a lot of people, which is sad, but true.
People might take your opinions or your posts better set
for granted and blindly follow
if you give someone advice or whatsoever.
Same time as a project then decides to act maliciously,
it might reflect on your audience
and how you have vetted the projects basically.
So there's a lot of risk there.
I think big kudos to you for just
stabbing Tyrone indirectly and just pointing out to them,
hey, I like what you're doing.
I wanna create more content for you
rather than waiting for them to reach out to you
to maybe do the sponsorship.
So yeah, no, congrats on that.
And congratulations on the other collaboration as well
And I'm sure we'll see much more of that.
Python, I like your way and go ahead.
Yeah, I also just wanna say for like the,
I'm in the boat with Koop,
the salary privilege is like really nice
and something that was like very important to me,
especially at the beginning of like 2021,
not a beginning, like mid-2021,
whenever I like entered into the space
was like, I really wanted to just like
take some time to like learn.
It's also why I made the wolves
and then also like made a content channel,
mostly just so I could like publicly say
And you know, over time it got bigger, thankfully.
But then I also like took a very honest look at myself
and where my gaps were and where I wanted to go.
And that's probably not where like a lot of people
are talked about is that like, you know,
do you wanna be in the gaming industry?
Do you want to make content full-time?
I didn't really like probably wanna make content full-time.
I wanted it to use like I'd mentioned
as an amplification tool.
So I could drive out on the sunset with my kids one day,
And that for me was something that I wanna just encourage
some people that are out there that might want that future
of not being like on YouTube or on Twitch or whatever,
it's that you could also use it as a tool,
but you need to start creating it.
I spent 40 hours to 50 hours a week
while I was full-time in the Navy making wolves.
And it was just a grind every single day.
I DM'd shrapnel, I DM'd wildcard, no messages, right?
And now I'm best friends with them.
So it takes two years, guys.
Don't do it for this cycle.
Do it for the next and the one after that.
So that's all I'm saying.
I think that goes perfectly back
and this perfectly clarifies why there's so few
content creators here just yet.
It's a massive grind and it's not for everyone.
Just like starting your own business is not for everyone.
Yeah, nothing but appreciation.
Again, from my end to you all putting the energy
and creatively, honestly, into the content creation side.
So I'm going to let Nick speak here from the Q&D shortly.
I figured, why not do some Q&D questions
and you have speaker access to that request.
But Eliza, I'll let you weigh in first.
No, yeah, it's kind of useless,
but just quick add-on to the rodent thing
because it makes it sound like I was a rabid animal,
but it's a real relationship, right?
It took time and I didn't think,
and I want to make a deal with them.
That was not my thinking.
Then they came to me and eventually said,
oh, hey, we want to support you.
And yeah, we just got on really well.
Then I met the myRL, then that kind of continued.
And then we decided, okay,
we're clearly really seeing eye to eye here.
Let's make a long-term partnership.
So yeah, again, definitely want to have my home.
Everything takes a while.
And I only became full-time content creator
like a few months ago, to give you some perspective.
Yeah, again, congratulations on my own.
I want to say that ambassadorship is like date to marriage.
I hope it doesn't add to the bat marriage.
Nick, I just added you from the Q&A.
Do you have a questions for the panel tonight?
Yeah, thanks guys for having me on.
One of my big questions for you guys
is the content creator who's just kind of
breaking into creating content.
I've been in crypto since 2016.
So I'm well acquainted with that,
but where did you guys recommend to start?
I'm really into the gaming aspect of it,
but it just seems like there's just so much stuff
coming out right now and it's almost overwhelming.
Like for somebody who's just cracking into
the content creation aspect,
where would you guys recommend
putting your energy at first?
Very, very good question.
Okay, Coop, you go first, you go first.
Okay, so when I was starting,
what I found was really beneficial
is we were saying this earlier,
nobody's really gonna see your content at the start.
And so one thing that worked well for me
was finding one project that I did really like
and that they supported content.
So I noticed if I make a post about them,
And if yes, I really dug into that project
and made a lot of content about it
because as a small creator,
you wanna build up that first like initial audience
and having a project that does support you,
whatever your size is, is really helpful.
And sometimes that's not the biggest projects, right?
Like if you go out and create content
about shrapnel right now, that's highly competitive.
But if there's another game or project
that you can find that's a little smaller,
doesn't have as many creators,
that they might be more willing to support you.
So I think that's a tip to think about.
Yeah, very good advice, Coop.
I do largely agree with that.
I'll add that feel free to experiment
and don't box yourself in.
I was doing weekly spaces at some point,
like there was like no one in web3 gaming,
so I stopped that pretty quickly.
But I then wrote a newsletter for like seven, eight months
because I kind of felt like it would affect my self esteem
and I would feel like I gave up on something.
But actually stopping was the best thing I could have done
because although I enjoyed that newsletter,
it just wasn't the path for me, right?
So I think you always need to just be okay
with like switching it up
and learning different types of content.
And I think the most important thing
is just being yourself and being consistent.
Like if you're consistent and you show up
and you're yourself, you will attract,
like you will find the games that interest you.
You will attract the right people.
Like all of that will fall into place
as long as you stay true to yourself and your interests.
It sounds kind of cliche,
but that's my genuine experience.
Cliché is good sometimes.
Nick, it looks like you've picked the right panel
Peyton and YellowPans are one away in as well.
When the leaders say go first, I go first.
I would say this is Sanjay's advice actually
because he actually came in last year
and he started out as a Web2 YouTuber.
And he had no friends at all.
So one big advice would be follow the content creators,
send them a DM, don't be afraid to send them.
Some of them are very nice, like Coop is very nice
Not Sanjay though, basically.
Send them a message, reach out, say,
hey, I just joined Web3 and all the good stuff.
And then you might get a few new friends
and then they will introduce you to their friends
and then that's how you actually know more friends
and then get more interaction on Twitter
and on your content as well.
As you know, now I'm getting feedback from the wolves down.
We have this like weekly Friday session
where we criticize and also give feedback on content.
I think that's very helpful as content creators as well
because other people's view helps a lot as well.
So, okay, back to you, Peyton.
Also, YP is a fricking leader.
Don't ever let him say otherwise.
And also Sanjay is just too busy getting revived
in Fortnite by me to do anything else.
Anyways, this is a thread that was really helpful to me,
Nick, it's by DefiEdge, the one that called me out
earlier on the space, saying that, you know,
you're too grandiose, you're doing stupid things,
like actually like study.
And so I would just like study and practice a while,
but also just find a project that you can do.
Like I'll give a shout out to AE here and also IC.
They make derivative content off of gamified
as well as like things and they just follow
and we just retweet them every single place that we go
because they're putting high effort things
into a very concentrated amount of people that,
like if I retweet you, like, you know,
or YP retweets you or Koop retweets you,
Elisa retweets you, I see it on my timeline.
So it's not also just about like the biggest followers
Cause like wolves, we only have like 300 people, right?
But at the same time, the 300 people,
And so if one of us knows something like Elisa comes in
to general chat and says, hey, this is something like,
fricking his content was so good coming in
with like very low impressions.
I was like, dude, this guy is a fricking killer.
Like, let me talk to him before everybody else
is trying to DM him, right?
And then that's how I end up being just the person
behind him always reviving him in Fortnite, so.
No other words, I love this.
Nick, I hope your question has been answered well, man.
So I was just browsing through the comments as well
to look at some other, you know, community questions
and a little bit earlier I mentioned, you know,
Dick from Alluvio mentioned, you know,
what could be some reasons that a studio might not
just blindly retweet all of the content creator posts.
And with that, we also have Honey Barrow
and the Marisoko community kind of giving
the same sentiments that Dick had.
So basically, as you're managing the community of a studio,
you're obviously seeing a lot of content,
a lot of tweets about, you know, your game,
And, you know, I think Alluvio could be really good example
here knowing how big their audience is.
By engaging with all of the content creator posts,
there is kind of a legal risk there
because if you're blindly, you know, retweeting,
there's a chance that there might be tweets
or video content about, you know, token prices,
NFT prices, or, you know, speculative sites, basically.
Or maybe there could be misinformation
where someone interpreted something wrong and tweets it.
You retweet it on the main accounts.
And now, you know, that kind of becomes the source of truth
because you're retweeting this on the main studio account.
So there's obviously some unknown risks there
that I initially personally didn't have, you know,
I think it's a really good addition
to what we already talked about.
I don't know if anyone wants to weigh in on that
before I go to your next community question,
but I just wanted to get back to that and kind of clarify,
okay, what could be a reason for a studio
to not maybe blindly, you know, support content creators?
Yes, I just want to jump in and say that it's true.
For example, like Arbitrum, some of my threats right there
include some token symbols as well as some stuff.
And they usually avoid that.
That's why they don't retweet.
And there's also instances where I talk about a game project
and there is some misinformation
and they will come and DM me and inform me
that this, could you kindly change this?
This is inaccurate and stuff like that.
After that, after my change, they would retweet it.
So it is very, very, in fact, very true.
Just don't talk to your legal team too much.
I think that's the hilarious part on our end.
I feel like, you know, on our end, we have Mark, myself,
a couple of others, we always come up with really fun ideas
from Maris Rooka and then legal might be like,
you know, maybe don't do that.
There's always this fine balance.
But obviously, at the end of the day,
you don't want to have to look over your shoulder.
You want to do everything as right as possible.
But yeah, Yellow Panther,
I think it was a really good addition to, you know,
reach out to those people, see, you know, what's up
and if they could change some things,
but no, definitely agree.
Well, I got to get going, but I'll say this.
I said it on already up on Monday,
but like I didn't like the way that they did dirty
to like Jesus, I don't want to pronounce Jesus, right?
Previously classy in terms of gala.
I don't like the fact that like they seem
that they learned their lesson from Jake, quote unquote,
And saying that, you know, he was too peddling
too much like token talk and everything like that.
You know a creator, you know their brand,
you know their target audience.
Classy is by far comes from DeFi, comes from token talk,
comes from everything that is associated with that.
If you work with him, that's what you are wanting.
Don't peddle a product in front of that content creator
and tell them that you're going to support him
and then dump him later whenever you got like majority
of the upside, whenever he is talking about it.
I just didn't really like that.
And I just wanted to make sure that it's very abundantly
clear, like do not do that to the content creators
in this space, cause we all talk.
And that was just not cool.
I did not like the way that gala has done it two times now.
And Jake is definitely like, there's a lot of discussion
But if you're working with classing,
you're working with Jesus, you know what you're getting,
then don't work with him.
So anyways, you gotta get going.
Didn't mean to leave it on such a grenade, but love you.
Well, it's not the size, casually leaves,
but no, no, just kidding.
Yeah, Peyton, thanks so much for tuning in tonight
and weighing in on the discussion.
You know, I think with that, again, really appreciate
everyone that's tuning in tonight.
I see Erica here in the crowd.
I see, you know, Nico is still here.
That's hard to pronounce, by the way, man.
I see quite some evil lizard community members.
I see quite some Niyotoki community members.
Honestly, it's been really fun-spaced,
I think we're gonna slowly round it up.
I wanna ask, you know, maybe two more questions
before we slowly round it up.
We went a little over time, but I think, you know,
it was definitely worthwhile.
So in Webtree, a lot of talk is about the tech.
You know, we're here for the tech.
That's this common meme, right?
But no, whereas gamers, obviously, you like gaming.
So I wonder, on the content creation side,
do you tend to focus on either one?
Are you, you know, mixing both in your content creation
where you're talking about the chain and whatnot?
Like, how do you balance this?
I love this question because I think, like,
I think, like, every single game I know is a nerd.
Like, my parents used to be gamers.
Every single friend that I have, like, they're a gamer.
Chances are they're also a little bit of a nerd,
or, like, they just hyper-focus on stuff.
And that applies to, like, so much stuff.
Like, so many gamers in my community, for example,
like, you drop a question, like,
oh, something about a PC part.
Like, everybody's gonna start, you know,
like, talking in the chat and, like, answering that question.
Because I think tech is actually a big part of it.
So I don't think, like, we need to run away from it.
I completely understand, like, focus on the gameplay.
And, I mean, that's literally what I do, personally.
Like, I don't talk about the tech that much,
but it's a big part of it.
And, like, you know, any console, right,
any console that comes out,
there's gonna be extensive YouTube reviews on the console
and, like, the tech behind it and the features.
So I think it's pretty, like, I don't know what you say.
Like, it's common ground with a gamer to talk about tech.
Like, I don't think it's that weird.
So, yeah, to me, it just makes sense.
And I think you need to just be more open-minded about it.
We don't need to run away from it.
Yeah, I think it goes back to, you know,
I've had Twitter spaces where I set myself,
when it's too much wet three in your face,
I don't usually ask about, you know,
what voice system is a game using
when I'm playing it as a gamer?
Because I don't necessarily care about it.
But the way you just describe it,
where there might be a lot of people, actually,
that want to dive into those features
and, you know, kind of nerd out on those specs or whatever.
Yeah, I appreciate you weighing in on that.
I think, you know, the same thing
that we just applied on the financial,
I think we can apply on the financial specs as well.
I'll first say no financial advice, et cetera,
you know, comply to your own regulations whatsoever.
But there's a lot of financial talk in wet three.
And I wonder, with content creation,
you know, there is free to play games,
there's token gated, you know, games with NFTs whatsoever.
On the content creation side,
do you tend to, when you're doing research to games,
look at, you know, is this game free to play?
Is it token gated or NFT gated?
Are you trying to balance that out in your content creation?
Or do you not necessarily mind what it is?
I would love to get some perspectives on that as well.
To be honest, I learned this from Stash
He's, they basically, if you're a web three gamer
you will want to cover all aspects of it,
like from the gameplay to the NFT asset,
to the token, to basically everything.
Because there's such a strong financial aspect
which I do not want my viewers to not,
no, my audience as well to not know about, right?
And when there's an NFT and stuff like that,
whether paid or not, free to play,
there's still a paid aspect of stuff like that,
I would want them to know,
because this is how they are able to go full potential
And I don't try to hide it.
I try to be upfront with it.
And, you know, I think now,
especially now people are more understanding of it,
as well as gotta shout out some of the OG YouTubers,
you know, Caggy, Jesus, and so many others.
They've been grinding out all these,
They've been grinding out all these amazing content,
you know, covering all aspects of WebD game.
So definitely they bring a lot of value
and authenticity to the audience.
Thanks so much for weighing on that.
I think honestly, you know, that whole topic,
it's not an easy one to tackle,
especially not in the short answer,
but yeah, I think the way that you explain it as well,
it goes back to transparency,
to talking with your audience about, you know,
this is what it actually means.
This is what you, you know, could expect
from either participating or joining the game
So no, 100% agreed there.
So yeah, I also wanna add a bit more,
like when the gamer already,
like if we just talk about the gameplay, for example,
then they will ask the question,
oh, how do we get involved?
So you still have to answer those questions, right?
Okay, so this is a free to play.
And on top of that, there's still the web tree element
and what is the web tree element exactly?
Is it NFT token and et cetera?
So you might as well just say it like in the beginning,
you know, that's my perspective in terms of my threads
and stuff like that and other content.
100%, I agree on my side for sure.
I wanna slowly round up this Twitter space.
And I figured since it's called Let's Talk Gaming,
I wanna close off the space
by asking you a game-related question.
So I typically use this question in my other series
called Hi Gamers, Meet Acts,
which we're doing again next week, Wednesday,
same time, by the way, for the listeners
that might wanna tune in there
and, you know, learn more in a one-on-one deep dive.
But this one is for you, Yellow Panther, Eliza, Elio.
If you could name one game that I have to try out
after this Twitter spaces,
what one would it be and why?
I don't care if it's web two, web three, you know,
I like you, start Yellow Panther.
I would say Mighty Action Heroes.
very accessible on browser as well,
no download needed, free to play,
hyper-casual, very good for people who are working
Within five minutes, you can finish a game
and you might get addicted warning.
You might get addicted warning.
That's a good disclaimer.
Eliza, what would be yours?
It's kind of funny because I just played this game
for the first time, I think it was yesterday,
but I'm gonna say Aperon.
I don't know what kind of games you like.
I personally had never played a mobile before.
So this was like my first experience,
but I really like strategy.
If you like strategy, it's great.
And they're coming to mobile soon.
And yeah, I just think the like web three economy
is so well built into it.
You get like free NFTs as you play.
So yeah, highly recommend.
I've never heard of them before.
I feel like on that free site,
And again, this goes back to how many projects
that keep popping up where it's like,
I keep hearing about new ones, which is really funny.
Even for me, it's hilarious.
Alia, what would yours be?
Have you heard about this crazy game
with like Pokemon and guns?
I'm trying out during the space.
I've been trying out Pulsar actually.
Like if you're into RTS or strategies,
really surprised about the quality as well.
And it's looking really good.
So I would recommend Pulsar, maybe Winky Eye
because I have a show tomorrow with them as well.
But yeah, I was actually just trying out the game.
Yeah, I've played Pulsar back at GDC March last year.
I really liked the way that they were going with their RTS.
I got to test a different RTS game yesterday as well,
which I thought it was really cool.
I'm not gonna disclose the name just yet
because they're early version,
but I think on the Pulsar side,
definitely keen to try that out sometime
with our humility on Discord and just kind of play it.
I managed to beat the boss at GDC,
which I was pretty proud of
because they managed that had not happened this week,
that week yet, so it's pretty funny.
But yeah, to round it up,
I'll give one recommendation from my end as well.
So this is a normal game.
It's called Don't Starve Together.
I've been playing it with my girlfriend recently.
It's like a co-op game where you explore a map.
You cannot see each other's map, which is pretty funny,
but you have to kind of survive together
and find some resources, create tools,
and kind of go throughout the days
where you don't starve together.
It's a really fun, I would say lore-based kind of game.
It's, yeah, we definitely recommend it.
So yeah, just one out of my pocket.
But yeah, I think that being said,
we went over for about half an hour.
I think it was absolutely worth it.
I think first of all, if you're still listening,
thank you for making it to the end.
Really appreciate your support.
I loved how many comments we had today,
how many community questions we had today.
And I hope that that's only going to continue from here.
And of course, if you haven't followed
the panelists yet tonight, please do so.
We've already lost a couple throughout the past half
an hour because they couldn't go over so much,
but Yellow Panther, Eliza, Alejo,
thank you so much for staying a bit longer
and weighing in on all the questions today.
Yeah, I really just enjoyed having you on here
So yeah, any final words from your ends tonight
before I fully round it up?
Thank you for such a wholesome space.
It was great vibes and I hope to talk to you guys again soon.
And yeah, sending love to everyone.
Thank you guys, it was great.
Amazing session, thank you so much for hosting.
No, you've been, again, amazing guest.
So I'm pretty sure I'll get each one of you guys
for letting me ask questions of all of you.
I appreciate you guys and the information
No worries, Nick, thanks for tuning in
and thanks for asking a community question.
So yeah, I think for the listeners,
if you made it to the end, again, thank you so much.
I'm gonna be back next week at 6 p.m. UTC
I'm gonna bring up a new studio to the stage,
one-on-one, one-hour long deep dive on a new game,
a new ecosystem, a new team.
So I hope that you are going to stick around
and see, again, some familiar faces there.
And I think other than that,
there's a couple of cool things happening still tonight.
There's the Heroes of Mafia game launching,
I believe, in 45 minutes.
So definitely check that out.
And I think there's another gamified Twitter spaces tonight,
which also is about gaming.
So yeah, if you haven't heard enough Twitter spaces
yet today, definitely tune in there.
And I think other than that,
thank you so much for tuning in tonight
and I'll say bye gamers, see you next time.