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Live Domainer Q&A with Ish Milly and Domain Gaffer
Recorded: March 21, 2025 Duration: 1:37:25Space Recording
Short Summary
In a recent live stream, domain expert Bruce Breger shared insights on the evolving landscape of domain marketing, highlighting the $5.com Friday token launch at Unstoppable, his successful six-figure domain sale, and the growing trend of using AI tools to enhance marketing strategies. The discussion emphasized the importance of niche focus for growth and the innovative approaches reshaping the domain investment space.
Full Transcription
let me do that guys welcome to the live stream we've got Bruce Breger here and
ish Millie as always so welcome to the program gentlemen how are you doing
today we need a name for the show
I thought you already named it.
We just can't agree on a name.
We've got two marketing guys just putting heads over here.
Over a name, right?
So maybe the audience can help us out.
We need a name for the show.
This is our third episode and it'll be awesome to have some sort of branding behind it.
Yeah, seriously.
Well, what did you call it for the first two shows? It's
just Q&A with Brady and Ish. Yeah. You know, I try to keep it simple. You know, I'm not
about the flashy, you know, names. Well, I guess there should be more about names if
I'm in domain space. But, you know, to me me it's about all about the content, you know
You gotta brand this Yeah, gotta work on the branding, but that's okay. We're shugging along here. So anyway guys
We've got got some good content lined up for you today
Bruce here is an expert outbounder
similar to Ish in their styles and we're gonna pick his brain on
Expertise in domain as well as his style and techniques when it comes to outbounding and
We've also got some other segments later. We're gonna go through some tweets of the week
And Bruce it sounds like someone
Yeah, I'm sorry I someone's sharing the space and then later we'll do some audience participation and you guys can submit some portfolios that we can
go through live on air so drop any you know domains that you want us to review and give our critiques of in the
chat on X and we will go through them live a little bit later. So without further ado,
one last disclaimer, it is $5.com Friday at Unstoppable. So drop on over, get up to $100.com
for only $5 each and that is live for the next 13 hours that's on
Eastern Time. So yeah come on by. We've also got $5.50.com
transfer is in and $1 XYZ Wednesdays. So that happens every week. No promo code
required just hop on over and you'll see that in your cart
Cool. So let's get this thing rolling Bruce
you want to tell us a little bit about your background and how you got into domain and
You know what your current hustle is?
Absolutely. I got into domain in well before domain and I had a real estate lead generation company and
I helped out realtors for many years.
And then when the market crashed, during that time I bought and sold a few domains here
and there.
And my, I worked with realtors all over the country.
I would study their websites every day and I would see what domains they had.
And it didn't, it didn't, you know, it wasn't working for me to see what they had, to know what
they could have.
And I really researched names for them.
And I sold some names to realtors at that point, but I was still dealing with my lead generation
company.
When the market crashed in 2008, I said, you know, I'm going to just get right into domaining.
I went into domaining full-time probably, probably I think in late 2009.
At that point you had a decent portfolio.
No, no.
I just started buying a few names here and selling them.
And after I sold those, I went out and bought a few more.
And it was just add on and add on.
And then I did not have a big portfolio.
I never have
because what I'm doing, I'm, you know, I'm churning all the time. I work, you know, my
specialty of course is outbound marketing. So I'll go to, you know, research a bunch
of names that I'm looking to buy that I, you know, I know that to have a good chance of
selling and I'll buy those.
After five emails, if I can't sell those, I'll put those aside for the time being.
But with my up and marketing, I get very structured on that today.
I've been doing it for the last 16 years, and that's where my specialty is.
A lot of people are into the high end names. I'm into the finding the names that good deals,
finding the perfect person to sell it to.
I deal a lot with real estate and law.
So those are the two niches that I like going to.
They're easy to work with.
Well, realtors are easy to work with.
And lawyers, even though they're, you know, sometimes it's hard to work with and lawyers, even though they're sometimes hard to get
a hold of, I find it easy to get a hold of them even on weekends because that's when
they're not in court, that's when they're not on phone calls with their clients and
it's worked for me.
It's worked for me with the certain price points because there might be people that might be listening
to this show that will say, you sell domains for those prices. If I get a great deal on
the buy side, I know that I could sell it for my sweet spots anywhere between $400 to
$1,000 for a name. There's people in this industry that will say,
you're out of your mind, you should be selling it for,
every name is $100,000.
Well, we know who says that,
probably the best domain out there,
but that's not how I do it.
I do it, I'll find a name that I know I can sell.
When I look for names,
I know I'm going all over the place,
but when I look for names,
I wanna make sure that I have a.
At least 50 at least 50 people that I can go to to try to sell that name.
If I don't have that i'm not going to go to that person so i'll do so much researching on cities, you know.
on cities. Is this city great for real estate? Is this city great for law? It might be a top city
in the US, but it might be a difficult one to sell. To me, the hardest one I've ever had to sell
was to real estate in New York City. Absolutely 100% impossible because they deal with the big
firms like Cochran's or Cork, however that is, but I just have
an impossible time to try to sell a real estate name in New York City.
But I know that Florida is a great place to sell, Texas is a great place to sell, Arizona
is a great place to sell.
California is okay.
It's not one of the top ones, but what I've learned over the last 16 years is I know
where I should go and where I shouldn't go.
And that's when I'm searching names, there might be a great name out there, a great name
in real estate for an area that I know that I can sell, I'll pass that by.
I'm looking to buy a name that I know that I have a good chance of selling. And building up the database of clients that I've had over the last 16 years, it helps
me out.
I could find a name and know I'm going to call that client right now.
And most likely, I will get that sale.
So again, I know my sweet spot.
I know what my limits are, what I can do.
And that doesn't mean that I don't have the the high-end names
I do have some high-end names, but I hire people, you know, the big brokers to sell them
you know my
my biggest sale that I've had was homefinance.com that
very fortunate Kate Buckley and
Todd to sell that name and they did a great job selling that name. And that was a six figure sale.
So even though I sell names between 400 to 1,000,
I put my big names in the hands of the people
who specialize in that.
I know my limits.
Yeah, I lost a lot of money on finance back in the day,
2021 bubble.
So I helped funnel all of my life savings to you. So you're welcome, Bruce.
Gambling on that Ponzi scheme. But anyway, like, yeah, this is a very interesting style
of domaining that you don't hear about very often. It's very principled. It's probably
the closest thing to like day trading that you can get in in domain space. Like it's very risk-off,
it's very you know methodical, and you know exactly where you're going with that domain
as soon as you buy it. As opposed to this like buying a dream that a lot of people do, and it's
very like easy to get into when people are just starting out you know they're like oh you
know I can hand rag all these things well if you're hand ragging it you know chances are there's not
the right person for that domain otherwise it would already be registered unless you've done
your research and you you like really zeroed in on exactly who that should belong to. Well, it is the research because when I'm looking to buy a name in the place that I'm
going to, let's say it's a real estate in Dallas, I'm studying the realtors.
I'm up every morning at 5 a.m. and from 5 to 7 o'clock in the morning, I'm researching
names.
Then I'll start my outbound marketing,
and this is daily, this is Monday through Sunday.
So I'll do my outbound marketing on the East Coast
starting at nine o'clock, so I do nine to 11,
then I'll look at the auctions and look at the drops
and expires and what's coming out.
And then I'll do that.
Walk us through exactly what you're looking at.
Well, as far as drops and auctions and all that.
Yeah, yeah, you know, what's your what are your heuristics that you're looking for?
I'm getting a lot of feedback from someone here.
That's not my phone. My phones are off right now.
I'm looking for certain keywords for real estate and certain keywords for law.
And, you know, if I find those keywords with the, you know, with the cities that match
up, you know, I'm going to buy it.
Do I buy some generic law names?
Yes, I bought, you know, I think Ish sold a big one with Lemon Law Lawyers.
He sold that one, Ish.
That was a great one.
I bought Probate Law, Probate Law Lawyers or Law lawyer about five months ago.
I have no urgency to sell it.
If someone comes along, that'll work out great.
I think what's amazing about what Bruce is doing
is he's carved out a niche.
And to me, that's actually a great approach.
When you understand the characteristics
of the keywords that you're searching for.
And the cool thing about Domain is they have an omnipresence in every industry.
There's no industry on earth that can't use a good domain name.
So some other people have carved out niches with things that are trending right now,
like AI, whether it's with the CCTLD or some people people, you know, were doing the spaces yesterday,
someone said, I focus on finding names for startups, right?
And I wanna be at this threshold.
So, you know, what helps here is, you know,
if you listen to what Bruce said,
his background was related to what he's doing right now.
So it's very important that people find initiatives
close to what they do IRL.
Right? If you're an attorney, you have an edge. If you are in real estate, you have
that edge. Right? If you are in healthcare, look for healthcare related names. You understand
that vertical better than an outsider. And I'm learning this too because I'm all over
the place for mine. I have real estate names, I've sold real estate names,
I've sold finance names, I've sold legal names, but honestly there's a beauty and a strength
in focusing on one niche because it'll help in your acquisition and also in terms of like
wutsu, outbound names too as well because you understand the space of the region better than most other people
But not just that, you know, which real estate is probably my biggest niche of where I sell to
If you believe in that name and you believe in the value of what the name can do and you can talk to your realtor
With their talk you're gonna sell the name
So when you say believing in the name
Do you just okay?
Is it just based off the aesthetics of the name or the data you say believing in the name, do you just, okay, is it just based off the aesthetics
of the name or the data, like the search volume,
the cost per click, do you add that in that equation?
All of it.
But I also look at, you know, people laugh to me
when I, you know, Las Vegas homes for sale,
five words, five keywords.
You're gonna sell five, yeah, Las Vegas homes for sale.
Very descriptive.
Yeah, sold out for the upper upper four figures. I saw that I think seven years ago
With a name like that. Why is a realtor buying that name?
Maybe Brady can put that name up and let's see what they've done with it. Like what what is the use case for?
Las Vegas homes for sale. Is it like most realtors right now?
You know, they're using platforms like Zillow Las Vegas homes for sale. Is it like most realtors right now,
you know, they're using platforms like Zillow,
obviously the MLS.
Like why would a realtor purchase a domain name?
Regardless of the land.
A great keyword name and you know,
a lot of keyword searches on those terms.
For visibility, correct.
And again, trust.
If you have a name, you know, realestate.com, homes.com, condos.com,
homes for sale, properties, property, you know, those are the best keywords. And if
you have one of those names, when someone's searching for it, like if you go look for
homes, and I did this before I even started I went to about I think like 20 my friends
I said if you're looking for a name a home in Las Vegas, what would you search?
So I got feedback from them and that's how I brought that into my business
You know and I do that today still I'm gonna when I was just in Australia, you know, if you're looking for for this
What would you search? I ask everybody that it helps me out when I'm searching for names
myself to buy to sell.
I think another thing is like a lot of these realtors and brokers underestimate how many
people search for them. You know, online, most of them limit that to just their social media, which is also very important,
by the way.
Absolutely.
They sort of like dismiss the value of owning a name like Las Vegas Homes for Sale to have
that distinctive advantage in a very competitive regional area.
So I think a good domain name for a realtor or an attorney makes them stand out, right?
I'll tell you something, a lot of my clients will use these names that I sell them and
link them to their Facebook, to their LinkedIn.
As a redirect, right?
Instagram.
And they still have their main site that they use, but they'll put that on one of their
social media pages.
Yeah, it's all branded.
Right.
And if a consumer sees, you know, I'm typing in Las Vegas Homes for Sale.
If I'm seeing that come up right there in one of the results for a realtor, I'm going
to click on that link because that's exactly what I'm looking for.
It's a visibility business.
Go ahead, Brady.
So when you're looking to outbound these domains and you're like vetting all of the different leads
that you'll have, do you have any thresholds? So like, okay, I need to hit, I need to have like three
like 80th percentile leads in order for me to risk buying this domain. Or if you see like,
I don't know, some low powered businesses,
maybe you're like, no, those guys aren't really going to buy a domain. You know, some, you
know, some people are just aren't going to spend the money even if it's, you know, less
than $1,000 like a lot of these sales are. So how do you vet the leads and understand
like the quality of the lead for the particular domain?
Well, I'm sending out to, you know,
if there's 100 leads or agents that I could send to
in Las Vegas, which is a lot more in Las Vegas,
I'm sending out to everybody.
But I sort of have a feel, you know,
who's gonna come back to me and ask for the price
of the domain if I don't have it listed?
I love selling to the small boutique style real estate companies because they're more
apt to buy to compete with the big boys.
The Remax, the EXP, the Century 21, the call of bankers, the small firms are usually the
ones that are going to buy that name to compete with the bigger ones.
Yeah, they're hungrier.
Do you have success outbounding to large corporations?
I feel like those guys are, there's a huge chain of command.
It's hard to get a hold of the right person to make the decision.
How do you think about larger corporations?
That's a great question.
Most law and real estate names I've sold to have been smaller firms.
I don't think I've sold one law domain to a bigger firm.
It might be a firm that might have two or three attorneys in it.
Those are the ones that I focus on because those are the ones that are more apt that
are going to buy that name because they need it.
The bigger firms, they don't need it, they don't.
And they're probably not gonna buy it.
The smaller firms are gonna need it,
so they're gonna have that legation of visibility
and to have a great name.
Yeah, that makes sense.
Ish, I'm still getting some feedback from you.
I don't know if you got another tab or phone going.
But yeah, so Bruce, let's zoom out a little bit again.
And just like, let's talk about the high level process again.
So you're vetting, you're looking at leads and keywords before you buy the domain.
Then once you buy the domain, what's your outbounding process like?
Or if you're using these particular tools to find these leads are
using AI tools or using like Google search like LinkedIn like tell me tell
me what your stack looks like and what your processes the tools I use I use to
really gather leads Google and GMAP extractor that would give me you know
I'll type in I need Dallas divorce lawyers and I'll get a whole list of all
the Dallas divorce lawyers which I could just a whole list of all the Dallas divorce lawyers
which I can just do if I want to write to Google. The other way just print them all
out for me. So it's really the same thing. And I'll just go down the list and you know
find out which lead. I'm very outdated as far as because I send out my emails one by
one. I don't get a bunch together and send them out tools like that. Although right now I am researching two AI tools for email marketing that I have
meetings with this week that will be able to send out up to 10,000 emails a day.
Not that I'll be able to have that many to send out, but it will streamline what
I'm doing that will free me up to research more names and outbound more names.
So when I get a lead in, I'll go to GMAP Extractor
and let's say it's again, Dallas Divorce Lawyers.
I'll type in Dallas Divorce Lawyers.
It'll give me a printout of all the divorce lawyers
in Dallas and I'll just start going through that list
and email in one by one.
I think that's...
Let me take a step back.
You can call it old school, but I think it's actually very, very powerful because one,
your deliverability is much higher, right?
And you tend to be more personal when you do it that way.
You know what I mean?
You're not...
It doesn't come up as, hello, first name.
Oh, no. I mean, I have not, it doesn't come up with, hello, first name.
I have, uh, I've really refined my email.
Uh, I have, and with AI, I will work on my email many, many times and give different prompts, make them really short, maybe two sentences.
I have some that are like three paragraphs, you know, and it's really
the in between that, that's
selling the name. And do I put the price in? Do I not put the price in? Maybe the first
email I don't, second email I do. So again, it's really just testing the market with AB
to figure out which one that works. You know, if I'm lucky, I'm going to get a response
back in the first email. If I'm not, not you know might be looking at the second or third email
To get a response back, but when I have let's go back a second before us before I go to bed at night
I pick out three to five names, and I'm gonna market the next day, so I'm all prepared
I don't just wake up in the morning and say okay BAM BAM BAM. I know exactly what I'm gonna be marketing the night before
I know exactly what I'm gonna be marketing the night before.
Now, if I get a great name in that day, I said, I gotta get this out.
I might find a place to fit that in.
And the problem is not just with me, but most domainers is,
I've got so many names, so many names I've backlogged that I've been wanting
to market that I just don't have time because
I keep on finding new names. I have to just focus at one point on what I have and just
put the buying on hold until I slow down the portfolio.
Yeah, there's a lot of discipline required when you're building a portfolio. And I think
people need to hold themselves accountable. Like you can
buy, I mean, as an acquisition, elements of domain investment, the win isn't a buy, right?
But you also have to follow through and make sure that your cash flow is in a good position
because if you're not selling names, then you can easily be drowning in debt very shortly.
Absolutely. It's very important that you do what Bruce is describing like take a day or a couple of
days out of the week or a couple hours to try to create visibility for your names. Now, Bruce, are
you renewing domains after you've outbounded them sufficiently? And what's your number of outbound touches where you feel like, okay, this is dead, I
should just give it a name?
After seven, I'm stopping.
So I've really never renewed a name except names I know that I'm keeping for the long
run.
I have my list of names that are my premium names that I hire the brokers to sell,
that those names will be renewed.
I think I always renew them maybe when I first get them
up to five years, but the other ones that I get
that I know that I'm gonna be outbounding,
if I can't sell them after a year, I'm dropping them.
I've gotten to a point one time, and I'm sure many people
have, that I went to look for a name, and go, God, that's a great name, I'm sure many people have that I want you to look for a name and
God, that's a great name. I'm gonna go buy it. I
Dropped it. It was my name that I dropped and I ended up buying back
So, you know, we just we get into that thing, you know, god who dropped that name? Oh was me, but I'm sorry. So you buy it back. But again, it's not just one thing with real estate that I found very productive.
And I was taught this by somebody who just came into the business a few years ago, is
text marketing, not just email.
Real estate agents, they love text messages.
They're on their phones.
It'll be very short message with the top of the message, what the domain is, so they
see that right up front.
And I've done very well with doing text message marketing.
Well, text message marketing is very efficient.
Go ahead, Brady.
Yeah.
Yeah, I've heard that SMS, even just like email drips using SMS gets a lot higher response rates because it's so easy to you just get like a hundred emails a day like all of us do and it's so easy to get lost there.
But yeah, so walk us through like the script that you use if you don't mind for SMS or the email. So are you representing yourself as the owner? Are you saying I represent the owner as a broker?
Do you give stats? Do you not give stats?
All of it all of it
Sometimes I'm the owner sometimes I'm representing the owner
Sometimes I'll put in the stats of you know
How many keyword searches that the name has sometimes I won't so again it just depends on
You know if the stats are good and you know, if the stats are good,
and if the stats are good, I'm putting it in there. That's good. You go put it in. Yeah, of course.
Yes. If there are, if it's more niche, and it's like, okay, this is just the perfect domain for
this, like esoteric company, then stats don't make much of a difference. It's just like a good- It's more brandable, which absolutely, 100%.
But I will put stats in there sometimes.
I would say 90% of the time I'm putting it,
I own the domain.
There will be a few times that I'm representing
the owner of the domain.
Gotcha.
Yeah, I'm sure that makes it feel less confrontational.
And I could be in the middle of a you know, a campaign to send
out. And if I sent out like 30 and I haven't gotten I mean, again, as domain
as we want immediate gratification, we want that person to get back to us like
that, you know, and buy that name. So if I'm sending out I might go halfway
through, I'll go back to chat GPT or GROC and say,
refine this email.
And then I'll do that for the next 30.
And again, it's just seeing what works.
If we don't do that, we're gonna fail.
So we have to see what works.
And it might work for this city,
but it might not work for that city.
People in Florida might not like to be,
to read an email that people in Dallas do.
So again, who knows?
I think you have to apply a lot of human psychology.
You can't send emails to people in the West Coast
at six o'clock, you know, PST, right?
That's why I have my schedule when I send out the emails.
Right, right.
You know, understanding that workflow.
Bruce, I mean, this works for you obviously.
Like you want to give us a sense of what your production is.
Like how many names do you typically sell a day,
a week or in a month?
An estimate is fine.
Yeah, I do.
You know what?
I hate giving out numbers. But estimate is fine. Yeah, I do. You know what?
I hate giving out numbers.
I never report myself because I do well.
I'm not going to complain.
I do well.
I do well for what?
For, yeah, I just don't like talking about numbers.
Right.
And I see someone saying, I'll focus on lawyers and real estate now.
That's not the point of this.
The point of this is understanding that Bruce, because he has a decade plus
focusing on those niches, understands the nuances and the right approach.
You know, you coming in and saying, I'm going to do exactly what it does is
missing the mark. The idea is to find what works for you.
There are people that focus on selling names in the food industry, in the healthcare industry,
in technology or certain geos or the automobile industry.
It's somewhat a disservice to yourself to think that, oh, you're just going to copy what Bruce does.
Because Bruce didn't just wake up.
This is not an overnight success story, right?
Can you elaborate on that?
There's been, like I said, there's been times I've bought names
and I thought it would be a sure sale for this area.
That never worked.
And the amazing thing is we have all these chat rooms
that we can go to that I belong to,
that we can sell names to.
And I've sold names that I might have marketed
four or five times, no response.
I'll go sell it for 20 bucks just to get my money back.
And then I find out two months later,
a person I sold it to overseas sells it for 79999 which you know what I applaud them great job I couldn't do what
they could maybe it was their email maybe they got them at the right time at
the right place the person was in the office you know what I'm cheering them
on you know there's more than enough to go around for for them to sell and meanwhile I got I got back 20 bucks, I bought two other names that I'm going to go out there
and try to sell.
Even though I didn't sell them, somebody ended up selling them.
That makes me ... You know what?
That was a good name.
That brings me back to my real estate lead generation company.
If I get a real estate lead in and I gave it to five different realtors,
I'm going to get five different results.
Did that client want to deal with a male realtor, a female realtor?
Did they want to be talked to in a soft voice and a loud voice?
You have to hit that person and get that person you're trying to sell that
domain to at the right time, at the right place, and get them to buy that domain.
So when you send out emails to a bunch of people, maybe one by one, let's say you've
sent out 30 emails, you just wait for who is an efficient net, is how that works, and
then you set up a call with them?
Well, I have a tracker.
So I see how many times they might have opened it up.
And if I see they've opened it up four you know, four or five times in the first
hour, you know, I might send a quick email. Any questions I can, you know, you have regarding
this domain?
You follow me.
So, you know, I will hit them, but when they respond back for the price, I'm not going
to, you know, I would say 90% of the time I will call them back with the price, not
email them back because like,
You don't initially send out an asking price when you 5050 depending,
you know, I'll go sometimes yes, email, sometimes no. Right. You
know, I'll even say, you know, when I'm doing chat, GBT, give
me an email that that this real estate is going to be begging me
for the price. So it will give me a great that this real estate agent is going to be begging me for the price.
So it will give me a great email to send out.
Yeah, I was discussing that yesterday with some people online that the magic words are,
how much? That's what you want them to say.
No, I'll buy it. I'll take it.
Yeah, I'll take it is even better.
But when someone says how much, then you're going into the beautiful phase
of domain flipping, which is the negotiation, right?
Well, at that point, I'm gonna get on the phone with them
because I have a better chance of selling it
when I'm on the phone
than if I'm going through email or text.
Right, so what I was saying was like,
sometimes I'll write emails
or I'll send out a short note to someone to try to bait them to ask
how much.
Like it could be like, are you interested in knowing what the price of this domain is?
You know what I mean?
And then they go, okay, how much?
Then that to me, that's, that's a signal of interest.
It doesn't always work, but it's a high converted approach.
I mean, there's so many approaches that's going to work.
And again, it all depends on if you catch the person at the right time, are they in
the office?
Are they stressed out?
Are they, you know, there's so many factors of getting them at the perfect time.
And it's like a surfer, not that I'm a surfer, but catching that perfect wave.
So you know, is the timing right?
Are they busy?
Do they have time to focus on it?
Can they complete the deal?
There you go.
You want to get someone shopping at the grocery store
when they're hungry.
That's when you make really hasty decisions.
You buy three packs of Oreos and ice cream,
and then you hate yourself after that.
No, what I think about Bruce's approach as well is the price point.
You're putting these names at a price point where they're liquid, they can be bought impulsively,
and it's a win-win.
You're selling them at a price where even if they don't do nothing with it, it's not
a big deal. 800 bucks, 700 bucks, a thousand bucks is really affordable versus what most domainers
do which is they just want to hit a jackpot or a home run with every sale.
That's why they want to do it.
And they sit there and wait.
See, I can't sit there.
My business is not sitting there and waiting.
It's being more productive and you know being you know going to them. Yeah you're working for your bags Bruce. What about
the research I think Adam came out with some research or name pros or name bio
that showed like very strong price and sensitive insensitivity below $2,000 and
that like below that mark you should just price it at two grand because people I think that's a good question. I think that's a good question. I think that's a good question. I think that's a good question. I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question.
I think that's a good question. I think that's a good question. I think that's a good question. I think that's a good question. I know that I that I can price at that point but for more real estate they're not gonna really go up that high unless it's a
great name like Pasadena real estate which is gonna be in the five figures
you know there are names that are worth that kind of money but a lot of the ones
that I'm selling even though the great names it could be like I mentioned a
few well the Las Vegas one was also a high
five four feet high four figure one but the other ones are that I'm selling are
between like I said 400 to a thousand bucks and I'd rather do that sell it get
it off the table move on to the next. So do you do you do you see value in buying brandables? Is that part of your acquisition interest?
No, but I have. I bought the other day because I saw the name and it just looked very interesting.
It was Real Estate with S-Y at the end. Real Estate C. So I said, that's kind of interesting.
Right. So, you know, and it was a very, you know,
good price to buy that. So I bought it and I figured, you know, let's see what happens.
And I go to I have an after Nick and it's getting a lot of page views on that. So, you
know, those I don't't have I don't use Adam
I have never well, I tried them a long time ago with the white label great place
But those that's not the place for my kind of names and the only reason I have mine after Nick
Very few sales that I've ever had they've gone directly to the name
It's more me going out reaching out to the client and then they're coming in to buy it that after Nick
This is a question. I always wanted to ask you, Bruce.
When you're outbounding a name,
do you have a price listed on it?
Or is it request lender, request pricing lender?
Like if you have a name that you've put aside
the night before, do you remove the bin pricing on it,
or what do you do?
Well, what I'll do, I'll always have the bin price higher than what I'm gonna be marketing for. For the reason I'm going to be marketing for.
Idea of a great discount. For two reasons because I want them to say well the
price is higher than you have on that in your email then I can send them a link
to buy that and then I'm only charged five percent. Yeah Yeah. That was going to be my question is, you know,
if you're outbounding these domains, why have them at Afternic at all?
You're like losing margin there.
Well, that's a great question because I've said this there's many times
most of my sales,
I will transfer the name to the client before they pay
and then they'll pay me through Zelle or Venmo. So I'll transfer them the name and then they'll pay me. I have them just write me an
email. Immediately upon accepting the domain in my account, I will pay you $700 to your Zelle account.
Is the 5% sell brokerage fee really not worth the security
and peace of mind of not getting screwed?
Let me tell you why.
You've never had someone renege on a transfer?
Well, I've said this story 1,000 times.
One time in 2017, a lawyer in Long Beach.
And he even said beforehand, he goes, what happens if I don't pay you?
I said, you will.
And sure enough, after I transferred the name. After I had his account and he says he sent him the invoice and he goes, I'm not going
to pay you.
I'm going, I'm saying to myself, you're going to.
So then I sent a letter, an email to the State Bar of California and I CC'd him and 10 minutes
later I was paid. You know the bottom line with social
media today they don't want the reputation burnt over a domain name. They
don't because if it got out that a realtor didn't pay me their career is
going to be tarnished. You know it's with social media it's easy to go out on
Twitter or Facebook or wherever and
just say this person decided they didn't want to pay for, you know, how are they going
to treat you as a client?
But it's never happened to me.
Never, not once in the 16 years.
Yeah.
Well, it's a tight industry, so that makes sense. Speaking of that Adam data I
was talking about, well actually, do we want to close any other topics here while we're
on the topic of outbounding?
Yeah, I wanted to start with, I mean you could dive into what you want to dive into, but
what I wanted to add as part of my observation of Bruce's approach that a lot of people might overlook is, he's still
acquiring a beautiful portfolio, but at the same time he's mastered the art of cash flow
with domain names.
Buying names at an affordable price point, selling them at an affordable price point,
and the key here is he shows up every day, he's consistent,
and that's why he's a successful domainer.
And you know, it's easier said than done.
Like, are people willing to put in that type of work?
Because domaining, for the most part, has been sold as a passive,
you know, income stream, right?
And I think that the people that are able to call themselves
profitable domainers make some type of sacrifice.
They either go out there and spend a ton of money on great names that have that pool,
but people want to buy them and swarm on them like, you know, shit on flies, right?
Or they buy good names and know how to dispose of them at a good price point.
But you know, it's also being disciplined and you know also being disciplined. And if you ever ask my wife, it's a lot of hours,
a lot of hours, from waking up at 5 o'clock in the morning
to going to work until like 10 o'clock at night,
and consistent.
We were just out of town for three weeks.
And where we were was 16 hours ahead of time
on the East Coast over here.
So I was up at, I think like 1.30 in the morning
or 2.30 in the morning doing outbounding
for an East Coast name because I still wanted
to be consistent even while I was gone.
So waking up at 2.30 in the morning to get out some email marketing and you know,
again, it paid off.
So I love what I do.
The domain industry is the greatest industry in the world.
You have, and I always say this, you have 90,000 names every single day, every single
day that expire. 90,000 names every single day, every single day that expire, 90,000.
And I can guarantee you out of that 90,000,
there's a couple of five-figure names in there,
you know, some six-figure names,
and there might even be that one seven-figure name
that's just laying in there that if you research,
you might be able to find it.
But I'm finding the ones in my sweet spot.
Yeah, I will say like most domainers I think,
they think all of the work is encapsulated
like once you register the domain.
And you're just showing that like,
certainly a good chunk comes before you register it
in doing the vetting and the research.
And then a lot of it comes after the fact when you're actually outbounding and putting in the work.
So yeah, I think this is a really sobering lesson that it's not just buying a dream.
In trading, like they say, it's very easy to buy the dream.
You have all this optimism and hope for the future.
You think you're a genius.
You haven't really gathered a lot of information about what the market is going to tell you about that position.
And it's way, way harder to sell the dream failing than it is to buy the dream itself.
I think a lot of people in the meeting miss that.
Yeah, there's so many domainers that say,
oh, I gotta do outbound and I gotta do outbound
and I gotta do it.
They never do it.
They don't.
Let's talk about AI tools and how that might change.
I mean, you're pretty attuned to marketing.
What do you see the trends looking like in terms of being
able to scale this easily?
When we go to AI, I think I want to defer that to Ish because what he's doing right
now with so many AI tools, building a site and the name and selling that.
And I want to hear more about, I want to hear that from Ish because that's what I want to
start doing also because that's brilliant
I haven't gotten to that point yet. So when it comes to AI, there's the master of AI right there
No, I'm not we're all learning AI collectively as a society. It's all right
But you but you've taken action to build something to sell it. Yeah
I mean I I'm now in a position where I can sell a name and even say for $500 more
I'll make you a site, right?
And people accept the offer.
I did that with a name I sold in the past week.
It was CryptoMastermind.org.
I built their site for them.
They had a mastermind that there was a YouTube video for and I was like, you don't have a
landing page for this.
And then I know we don't. Well, let's create that and let's use this video as proof
that you've done this before. And I was able to put that together and that helped them
see the vision in both the domain and the site.
And how awesome is that? You're creating not just the name, but you're creating a tool for them to use.
And all of a sudden, you become their guy if they ever want another name down the road.
Possibly.
But I think what's cool about AI is it's also like you use it because, like you said, you
ask chat GPT to help you create an email that you can send out to a prospect.
I think it's also very powerful in terms of like reading the email. Because like you said, you know, you ask ChatGPT to help you create an email that you can send out to a prospect, right?
I think it's also very powerful in terms of like researching your end users.
Like I'll use AI and I'll ask it to create a table of potential buyers for a name.
Let me know how much their revenues were diving a little deeper.
And it gives me great information that allows Winston R to price a name.
I have a customized GPT that I've built where I just spit a domain name and it gives me
comparable sales and a suggested selling price.
It's not always accurate, but it's helpful.
It's like talking to a friend, you know what I mean, without bothering a real human.
And I think it's only going to get better.
Like you can talk to it.
You don't have to type.
And outside of AI, there are a lot of other tools
that obviously a savvy domain will use.
I like .db.
It tells me.
I love that site.
Yeah, if the name is taken in other CLDs and things like that.
I can see potential buyers that have a variation of a name
so that I can see what the name will be an upsell suit.
But AI is really, really going to provide a new realm
for domainers.
Because in everyone's portfolio, there's
a name that can change your life if you build it it out and I know you've ventured into that like you you have mr. Baseball
What was that on your hat?
Baseball calm. Yeah, that's what I like about you. You always trying new stuff
You know what I mean?
Like you have to build out some of these sites and you know AI is going to make that work
That's gonna be most of the that site is going to be with AI.
Yeah, you can make a site.
I can make a site while we're talking
and I'll share with you guys in one minute.
Just tell me what you...
It's as simple as talking to it.
You can have AI even analyze a domain name for you,
but should I buy this name or should I buy this name?
Tell me about the realtors in this area,
they will give you all the stats.
They will tell you which one to do.
We built a prototype internally at Unstoppable,
where we used AI tools that would help collate leads for a domain,
and then craft an e-mail,
look at some
Semrush stats and incorporate that into the email
And we actually got our first sale from that process a couple of weeks ago with domain gaffer who was on
This live stream two weeks ago
We sold randoms.org for him to the owner of random
random org You know very simple sold randoms.org for him to the owner of random.org.
Very simple lookup that anyone could have done,
but we automated that with AI.
And I think this basically foreshadows a much more liquid
market for these kinds of domains.
Because, and Bruce, you can probably attest to this,
like awareness is just the hardest thing.
People don't care about domains,
they don't know how important it is for their business
and you just have to like be a bug in their ear
and it sounds easy but when you do it at scale,
like it gets really, really cumbersome.
That's why outbound is so important.
Yeah, I think we're entering an era where like like now we can automate a lot of that grunt
work.
Um, and you have like this long, much longer tail of domains, um, that are very
specific for a particular business out there somewhere with a weird acronym and
a weird, weird keyword combination.
Um, that no domain or whatever risk buying before because
they couldn't find the right buyer.
But now that that grunt work is automated, the economics, it becomes much more viable
for that long tail of domains.
Well, with AI search now, you're going to see the exact match name that's gonna be coming back big right
now. I think those names are gonna sell like crazy. I've sold those for the last
16 years and I love the exact match names. I just love them because and now
with AI they're gonna be giving you results with exact match names. That's
how it's gonna in my in my opinion that's how it's gonna be. You're gonna
see a big comeback for that. Yeah, because the search experience is evolving.
People can search, you know, with AI now less people are using Google. You know, there's
Siri, there's voice search. That's it. It's you know, it's a lot. I mean, Google is still
the number one. A lot of people use Siri for questions and
answers.
When I was on vacation, I asked Siri questions all the time.
Right.
Alexa.
Yeah.
All these nice ladies.
Google Assistant has really been ahead of the curve.
I can't use an iPhone just because Google Assistant is so useful.
Oh, stop making excuses.
Get an iPhone, man.
Don't be a weirdo. No, dude. I so useful. Oh, stop making excuses. Get an iPhone, man.
Don't be a weirdo.
No, dude.
I will never.
You're just being rebellious.
I do not get spam ever.
Oh, boy.
The cameras.
Neither do we, man.
Oh, dude.
Did you say spam?
Oh, if you want any smart on iPhone,
I'm not letting no Android guy do that, OK?
You're the one that can do that.
You're the grandma that can do that.
Oh, is that why our chat turned up green?
Yeah, it's kind of like...
What are we in, 2020?
I knew it wasn't you!
You guys are like high school girls, dude.
Like, oh my God, your chat is green.
Come on, get a grip.
Listen to yourself.
Ugh.
It's easier when
you're never going back on I
message is the top of mess I'm
coming back on. We would love
to come back on your your gold
mine. What that thing. I'm a
I love I love Macs, but iPhones are like grandma phones. I can't do it
Mac guy I love I love Max but
iPhones are like grandma phones
Go deeper this one. They're dumbed down. They're dumbed down. I will die on that hill. I will die on that hill. Well guys
so last thought on AI tools ish do you think
Hosting a little demo site on a domain that you're outbounding helps for the buyer to visualize
The value of that domain
or having a logo things like that. Absolutely. So it goes back to how you perceive the value
of a domain name and I think that a lot of us get lost in the sauce of trying to flip a name
and the real value of a name is it's supposed to make someone money, right?
Whether it's what you're selling it to or you, right?
So in the old days or in the recent past, a lot of domainers will buy names and
they didn't need to outbound them.
They could just cash park them and they made money from the traffic, right?
The value of a name is in how much traffic it commands on the Internet, that's it,
right? a name is and how much traffic it commands on the internet. That's it. Right? So putting
the little things in place to extract that value is accelerated or AI becomes a catalyst
for that. Right? So if you have a good name, an exact match domain name, you know that
it gets a lot of monthly search volume. You know there's a cost per click. Right? You're
somewhat underselling it when you sell it for a certain amount of money.
It's okay to do that for some of them,
but you can extract some of that value for yourself now
because of AI.
Well, you know, we're seeing a trend
where people are now building games.
You know, I built a game the other day
while I was making my coffee in 10 minutes,
type in test.fun.
And someone said, oh, you stole this from someone else.
I was like, okay, you know what?
I'll revise it.
I'll make it a snowboat instead of a car.
You know what I mean?
So it's so cool.
And the truth is, when you really look at what the
possibility of that is, if I ask you guys, how much do you
think type in test.fun is worth, you're going to be
like, oh, $2, $10, $20, bucks but I can I can turn that into something that makes two
hundred dollars a day if I if I stick with it right I went to a meetup last
week in LA for flipper and someone so type in test calm for 2.5 million
dollars because it exactly because it earns half a million dollars a year.
Right. So these domains can be built out and, you know, in the past you needed
that developer, that, that freelancer that would just extort you.
Now you have more control.
You can at least build some minimal viable product, a working product
that can actually start earning you some money from the traffic. Google AdSense, Mediavine,
Zoic or whatever. You could do affiliate marketing. You could sell your own products. It's very
empowering.
Let me ask you a question. After you heard about that sale, did you like get in your car
and start trying to develop it,
wanting to drive home,
or did you have to wait till you got home to-
No, you know what's funny?
A five-foot drive, guys.
That's a parable of-
Yeah.
So what happened was I saw that
and I looked up the site and I was like,
this site makes half a million a year, right?
And someone bought this for 2.5 million
and the guy who sold it was in Finland.
It just, it inspired me.
So it was in my subconscious.
And then I woke up and I saw someone make a domain
with Bolt.new that was very similar to that.
And I was like, oh shit, thanks for the inspiration.
I'm gonna create something like this right away.
I literally took a screenshot and told Bolt.new,
create a different version of this,
but I want you to add an audience,
I want you to add 25 levels and it builds it.
How long did it take to build it?
10 minutes.
Pull it up, you can take a look at it.
Typeintest.com.fun and to me that's empowering because I've sold a site like that for $4,000.
Are you getting visitors up to it on a daily basis?
You know what?
I don't know.
I haven't tracked that, but I know what it takes to get visitors to a site.
If I say whoever gets to level 25, right, and sends me a screenshot gets entered to win $100.
Thousands of people will go play that game, right?
I can do that organically.
Like, you just have to come up with a marketing plan, right?
But you know, it's a good, this is something that I can see, you know, kids playing with.
You got to scroll down.
Like it, you know, click start sailing right so you
have to type those words and you know it calculates your your typing speed you
know per minute oh you're pretty good
Oh, that was awful.
You right?
There you go.
Now you're level two.
Wow, we're just going to do this for the rest of this.
This is addicting.
It is addicting.
That's the point.
But the point is, I can get traffic.
Now I can slap an ad on there.
And you get people on the site that will stay there for 30
minutes.
They'll come back all the time.
Yeah.
You put a leaderboard.
So these are the type of things that, and this
is built in a .fun.
So I mean, you can look at the actual original site,
typeintest.com, and you can get the idea of where
I'm coming from.
That's what I'm excited about, the opportunity
to be able to build assets like this.
This makes half a million
dollars a year. Someone bought this for 2.5 million.
Oh, I see why.
So they monetize this with the ads. They're getting so much traffic that those ads add
Yeah, that's what they're making about $1,500. They're making, you know, a decent
amount of money from ads. They probably have some other monetization strategies on there.
Yeah. Well, I'm sure SEO is a big deal too. And you can programmatically generate a lot
of SEO content as well. Correct. Have you guys experimented with that or Do you know people that that have processes there to drive so I mean so SEO takes time and SEO does work
But there are people that can automate a ton of it
I'm correct you look at a new startup on Twitter every other day saying that they can automate our SEO
The content of course and then you can also use influencers on TikTok or elsewhere.
You can create competitions.
You can do all type of stuff.
There's a gentleman called Levels.io who built a flying game that now generates
a million dollars annually, and he just built it like two months ago.
His annual recurring revenue is about a million dollars.
He's doing about $83,000 or $93,000 a month in revenue?
I bet that'll all fall. I bet the renewal rate on that is like zero. But still, he like
printed $100,000 by coding this flying simulator.
This game, right. There's also the story of CalAI.app. I mean, how horrible of a name is that, right?
It's a calories app that was built by these kids
in high school.
And you take a picture of your food,
and it tells you how many calories are on there.
By picture.
By picture, yeah.
I mean, you could do that on Chat Cheap.
It's a beautiful thing.
But they've created a different, more usable version of that.
Right. So it's created a different, more usable version of that. It's called a chat.
So in this new era of when the value of the, when the difficulty of building the product
goes to zero because you can vibe code it, then distribution is much, much more important. And
that's where domains can help. And so if you're sitting on a domain, and all you need to do is like, you know,
you don't need to hire a dev team anymore,
but you just need to vibe code some things.
Or even just like, you can hire people,
but they'll be like two times as effective
as they were a couple of years ago with all these tools.
Then you, chat GPT wrappers are now, rappers are now making millions of dollars every year.
So a good domain is an excellent jumping off point for that.
But anyway, we can talk about outbounding and this stuff all day, and this has been really juicy stuff,
but I want to get to two other segments we wanted to talk about today so but first off guys in the chat if you want your
Portfolio to be analyzed and or roasted a portfolio listed some names. Let's do their best
I'm in the chat either in Riverside.
In the chat either in Riverside if you want your portfolio to be analyzed send
If you want your portfolio to be analyzed, send $200 to Bruce and I.
Let's get this shot.
Well, I think we lost Brady.
It'll probably come back.
But no, I think we can do that.
We can analyze some.
Give us like two or three names.
There you go.
I'm back.
Brady, give us two or three names. We're not going to do your
portfolio. That will be a different service. I'm happy to review your portfolio for you,
but it's going to be a certain price point. DME for inquiries. Have you taken the portfolio,
put it in the chat, JPT? That's what I'm going to give you an accurate value. We need portfolio analyzer dot fun
Yeah, so guys put that in the chat and we will take a look and give you some feedback on the names
And while we wait for you guys to do that, let's go through some of the news from the past couple of weeks
So it's been two weeks since we last had a live stream
I was out last week because I was at ICANN in Seattle. That was a great time. Got to
hang out with all the folks there. GoDaddy and Identity Digital are both
based in Seattle, so there was quite a good presence there. One important takeaway from that meeting and I saw this article by
Kevin at Domain Insight recently is that I can voted to kill off the 60 day
transfer lock. Um, and they're going to replace it with a 30 day transfer lock.
Uh, and so this is like been a long time coming. I know there's
been a ton of pushback against this. And when does that start?
My next sentence was going to be don't hold your breath because it should take about 18
months. I understand before the changes go live. So everything moving at the speed of I can is excruciating.
But I mean, let's talk about like how this changes
the game theory here and the economics
of transferring Bruce.
I'm sure with your quick turnaround times
that you have a horrible time with transfer locks.
I mean, so walk through like if this 60 day lock were to go away, like how that would
affect your hustle.
Yeah, for me, it's, you know, the only the only time it will really ever affect me is,
of course, and I won't I won't mark it the name yet.
It's if I have a name in network solutions, because that's just virtually impossible.
But you know, the other the other registrars that I deal with if I have a name that's for sale I'll just tell them you need to open up an account
at this place and if you want to move it to another you know if you have a GoDaddy
and you're selling GoDaddy you can move it there in 60 days. Never had a problem
with it. Yeah and I'm looking at one of your tweets here where you sold a
name about an hour and a
half after registering it.
And that is just insane.
But yeah, like I suppose a lot of people are fine to push domains.
And yeah, so you can work around it.
So that's good to hear.
It's never been a problem.
Yeah, that name was that GoDaddy, so that was never an issue.
Yeah, that makes sense.
But just in terms of friction in the domain ecosystem,
the 688 transfer lock is an enormous problem.
I'm sure this, as with like a lot of laws and like, you know, regulatory
apparatus, the laws are made without an expiration date and they're made, you
know, I'm sure the 60 day transfer lock rule was made a decade ago and hasn't
budged despite, you know, fraud detection and chargebacks with credit cards
fraud detection and charge backs with credit cards happening at much lower rates now.
And the surrounding tooling to detect fraud being a lot better, but the rule remains extremely conservative
despite the times changing from the initial conditions where they actually made the rule. So I think this is a huge boon for people to be able to just have a much more liquid
market.
And this is something we're looking at at Unstoppable.
We think there's all, I mean this is one tiny example of the friction involved in trading
domains.
Another would be like transfer fees. Like just moving between
registers requires that you buy another year. You know, that's an enormous amount of money
that gets spent.
I had an example with that. I had a scenario this morning where I woke up and I decided
I wanted to add about three letter dot AIs's to my portfolio so I got into an agreement with someone to purchase
FGE.AI they're on Dynadot I have one domain on Dynadot and I usually put
most of my domains on GoDaddy and you know it created a checkout link and the
GoDaddy checkout link included a $260 transfer fee.
And I was like, I'm not paying that.
So the way I worked around that was I could just send it to push it to my Dynadot account
and it's in my Dynadot account without.
So it's like you have to really be very careful because those fees, they're honestly like
traps that you can work can you can work around but
most people aren't aware of that and it was an extension it was dot AI okay FG
dot AI but you know I have possession of the name now and it's in my diner
dot account but if I wanted to move it over to GoDaddy, it's going to be an issue.
You know what I mean?
Unless you move it over there when it's ready to expire.
Right.
Right.
Yeah.
And another thing, Adam Mason had a tweet about this this week, but Afternik does not
promote your domains on the network during that transfer lock because
they can't deliver it to the customer.
So they don't push your domain, your listing out to their hundreds of partners on the Afternet
network during that period, which means you're not getting the value of listing your domains
there during that period.
And I understand places like Dan would actually work around that and they would have like an escrow account. Yeah so they would still
sell it to the end user and then you know hold it during that that transfer
period so they could collect the money and then you know the buyer could be
assured that that the domain was going to be delivered
to them.
But this is just an enormous point of friction.
One interesting speculative way that Unstoppable and to bring domains on chain can fix this
is so when a domain comes on chain at Unstoppable transfer in a dot-com or whatever and we've meant an NFT
twin for that domain and
For the most part the twin and the like the token and the domain follow each other around
So if you know if one user buys it they get both
But there could be a world in which case, in which you actually buy the
token, but you don't actually push or transfer the underlying domain. And so this could mean
that you can trade it instantly, you don't actually trans like share auth codes, and
then you can treat the token like an option on the domain. So you can still lock the other domains
so that no one can use it, they can't host a website,
they can't do anything with it, the old registrant.
But the new owner of the token has the option to redeem
and transfer the domain to them at any point in time.
And this is speculative, I'm not sure we'll actually do this, but basically you have
an option on a domain without trading the underlying, meaning that you can trade it instantly
on chain, even between registrars, and you don't have to deal with all this friction. And then once
you know the option you know finds its way to an end user
that actually wants to use the domain,
not between domainers,
then they can actually redeem the token
for the underlying domain.
So anyway, that's just one example of some
financial alchemy that we can introduce
by bringing domains on chain that
You know could circumvent a lot of this friction that's been building up here
Anyway, but you got the biggest news of the week that we didn't talk about yet
That's right
after Nick
self brokerage lunch
Or go daddy I should say
and so people are mixed reception from what I can tell. People
are both ecstatic. I saw Nicole, HyperNames has already gotten his first sale there. He
was lauding the ability to just get back to people quickly and really take matters into
his own hands. So I think people like that. People are less
excited that they're still paying the normal commission rates despite doing
all the work to actually broker the names. So what are your guys thoughts?
Same thoughts. I don't have that many names over there that are
names that people are going there to negotiate. They're most mostly the names I've over there on my outbound in name.
So, you know, I'm paying 20 percent for if I if I do it through there and I don't
come in, I don't send them the name send in the name first and they pay me through
Zeller or Venmo.
But I do have names over there, you know, the higher end names that, uh,
I've had so many stalls and confused and it just doesn't work for me.
You know, if I have the lead come in, I want to be able to get in contact with them and be able to follow up with them.
You know, my timing is not what their timing is like, you know, I sold
them the other day and I had the transfer code in there.
I'm not bashing them.
I don't want this to be a bad session for after the night, but I had the transfer code
in there 10 minutes after I sold it.
And they have not initiated the transfer process.
The name was at Namebright and I haven't got the Confirm or anything Namebright to approve the transfer.
So it's these small things.
AfterNic needs to not just put in a self-broker thing.
There's a lot of things that Dan was perfect.
I loved Dan.
It was just so good.
They just took it away from us.
But if they brought that back on the afternoon platform,
that'd be the best thing they could do.
Yeah, personally, I think it's innovative.
Innovative in the sense that it's
better than what they had, right?
I'm also a victim of a lot of stalled and confused leads.
And I think it's a step towards more transparency in its initial
rollout. Hopefully it improves. As far as like people's feedback on oh yeah it's expensive I
don't want to pay 240 a year I understand that. I just I just think that I've done the math and
for me that that is a great service because I saved that
much in just renewing a couple of names like renewing one dot-com will cost me
twenty one dollars versus the eleven dollars that I'm paying right so you
know add that over 2,900 names that I have which I think ninety five percent of them are dotcom
it's a significant saving right. So for me there's value there and now that they're adding
to sell brokerage as part of those perks it sort of forces me to see it makes me happy
that I'm getting more value for being in you know a domain discount club member but you
know most of the complaints I've seen are from people that are just simply complaining, like there are other options. CEDAW doesn't charge you
a domain discount club. They charge 15%. And, you know, they pay you just the same way. There are
other options. I just urge people to explore them. But I'm sure you feel the same way I do that I can sell my name better than
somebody else can. Oh absolutely that's why I love the self-brokerage. You got this my name.
Yeah I actually played with it and I think it's awesome. You know I don't know why we don't get
the names and phone number and all this stuff but I I don't know anyone else is gonna give you that data.
If there is, I'd love to know where they are.
But I think their data privacy lowers around that.
Well, they just can't give you the number
because then you transact off platform.
That's true, right?
So people have to manage their expectations.
Yeah, I think they do give you location data.
Location time zone, yeah.
Yeah, so that's some advantage.
But yeah, Nicole here says he wished
they had the buyer's name so he could get a better sense of who
the guy is.
But yeah.
What have they given you?
Because I have not.
Have they given you any information about the person?
They created a username for them.
Dan used to give you the first name.
So you can't even address them by their first name.
Yeah, it's just user 44 star star nine or some shit like that.
Yeah, that to me doesn't do it for me
because I want to be able to.
I think that they're going to improve that with time.
Cause Dan did it and does CEDAW give you a name?
I don't think they give you a name either.
So yeah, you see the bio ID up there?
One zero star star star nine tells you the time zone and that's it.
And that's how you communicate with them in country. Yeah, you communicate with them through
um a chat right. It's pretty fast. So um I did a trial with UFO.xyz and like you get an instant
message and they also have to create a go daddy account to be able to
Make an offer which has its pros and cons, you know less bots more people right?
Yeah
Standard commission rates apply people still want more info
Name an ip address
Yeah, they're not gonna give that anyway yeah it's tough well at least you won't suffer from this anymore ish you gotta lead negotiations
immediately I I think they do that so me. That's great.
Someone's pulling the strings just to fuck with us up there.
Yeah, I started saying nice things
about GoDaddy so that hopefully I
can get some sales.
Somebody needs to build a platform
that you can get all the information,
address them, you know, be able to
see because when I sell a name,
I want to have the ability to
if I find another name down the road to be able I sell a name, I want to have the ability to, if I find another name
down the road, to be able to sell my name.
Because a lot of people named a while back and they still do not have the name pointed
to their site.
The platform wants people to make money off the sale.
It's still on the afternoon landing page
Hey Brady, what are you guys doing in what you're building out that cadence all these feedback that you're getting from people
Well ish I'm glad you asked
because unstoppable has had self brokerage for
Several months at this point And we only charge 3% commissions,
which is just to cover the transaction fees, basically,
from Stripe.
So yeah, I mean, every domain that you list for sale,
you're allowed to offer this Email the Seller button.
And this basically just opens up a Gmail window,
or whatever your client is is to talk to the owner
directly. So, you know, this just stood up pretty quickly. We don't like scrub the chat
if you're trading contact information. You know, you are welcome to, you know, basically
own that conversation fully end to end and self broker for only 3%
and you have their name and everything? Well we don't have much but when you
email them you can ask for whatever information that you like so but coming
soon we'll be able to like basically provide more of that lead information.
But again because you're conversing directly with this person over this anonymized email alias
there's nothing holding you back from getting that information once you get to them. I know
that's clunky but you know this is this is v0 of this feature. So we know that people want a little bit more information going forward.
But anyway, so you can do this today with unstoppable.
So if you're looking for an alternative and you think, you know,
the standard commission rates that after Nick are far too steep,
if you're doing all the work of actually brokering the name,
then try out unstoppable and come get self-brokage for three percent.
And this is what your landing page looks like?
These are, yeah, these are similar to Atom.
We have our listing pages inside the marketplace.
When you're navigating and you click around,
this is what you're shown.
And we also use this for your lander.
And we've gotten some feedback that this is a little bit busy
and that it should be slightly
more consolidated.
We've got like SEMrush keywords down here and some other AI generated content here.
You can customize the photo that's shown on each of the listings.
You can also see the seller's other domains for sale at their storefront and then also
views and watch lists.
So yeah, we're you collect them to like slim these down and make them a little bit more
you know simple landers that which I understand you know helps with conversions but for now
this is what we have.
Okay and then you collect the money? Yep. We accept all these payment methods down here.
So card, PayPal, self-custody, crypto, coin-based pay.
So we have a bunch of different payment options.
And then you can cash out via ACH.
So not all of this happens in crypto.
As in, you don't need to have like crypto experience
or to hold the crypto to be able to transact
on the platform we do.
We support all the standard payment options.
Okay, well, we need to talk.
Well, I'm happy to talk anytime.
Yeah, it's hard to beat 3%.
I know Adam Masonet was also saying
that he uses, you knowperty landers just to get
more control over the sale.
So that's what we're here to do.
We're not here to nickel and dime you.
We're trying to just give domainers a better experience
and get domains on chain where we can offer
some really novel stuff.
And so all that means is that we can disintermediate ourselves and give you the domainers more
control in the meantime.
And can you tell me Brady what are your transfer fees?
So right now we do $5.50 off all transfers, which means that dot coms are $5.50 to transfer
Let me go to the pricing page and I'll
show you the rest of the pricing. We do at cost pricing so that means whatever
the registries charge us we charge you and this site also doesn't show
the discounts that we're running right now.
But you can see that this is dot coms or 1105 across the board.
Plus the automatic 550 discount or it's actually 650 discount brings it to $5.50 to transfer in.
Or today you can register at dotcom for $5 every Friday.
So yeah, we've got similar to CloudFlare.
We just do at-cost for our register services.
We don't make a dime on any of these registrations
or renewals.
Our goal is to get domains on-chain.
Perfect.
Yeah.
Anyways, I think that's all for news.
Anything else you guys wanted to chat about there?
If not, we can go to...
Let's review some domains.
Let's do it.
Let's do a rapid fire here.
So rapid fire.
That's a name from the past.
Yeah.
We call it cash.
Yeah. What did you guys think of us deliveries.
Com the one I just showed you.
I like that name.
Yeah.
I can see that sounds official sounds like a delivery service.
Yeah, the trucking company.
Yeah, a trucking company.
Yeah.
Logistics related. Yeah, the trucking company. Yeah, a trucking company. Yeah. Um, logistics related. Um, yeah, definitely. Is that your name? Yeah, it's a good name. No, that's a,
it's unstoppable from go to ID go, who's a, a long time customer of ours. I like the name.
Yeah, it's a good name. I don't think people would type in US deliveries very frequently.
Just doesn't seem like a keyword string that people would type in.
But certainly sounds official.
It's got that vibe to it.
Throw some geos this way.
What's that?
Any geonames that people want to get?
Yeah, technically US deliveries is a ge geo, right? I guess so.
Automotivecalifornia.com is another one by the same owner.
I like California beforehand, but who's your end user for that?
A used car dealership. Yeah, I don't care for that one.
Automotive is pretty long.
Yeah, and it's supposed to be misspelled.
Also, the syntax doesn't really flow.
California automotive is obviously 10,000 times better.
Automotive California, it doesn't really do it for me.
But you could price it for-
It's not a Bruce kind of name.
Yeah.
Yeah.
What about fairattorney.com?
Did you say fairattorney.com, Bruce?
Fairattorney.com. Are there unfair attorneys? Did you say it's fair attorney? Fair attorney dot com.
Are there unfair attorneys?
I mean, I'm trying to think who, you know, I'm trying to think what attorney would want
to use that as a domain name.
I'm a fair attorney.
Yeah, right.
If you have to say that, you know, it raises questions.
Yeah.
We should just assume.
Run!
Yeah, exactly.
Okay, financesonchain.com.
Finances on chain.
I don't love the plural.
I hate it.
I don't like it.
Yeah.
On chain is also like usually the leading descriptor to
The thing about finances on chain is it's sort of like oxymoron, right?
It's like okay. Is there a company that's gonna be called finances?
Like to help me I
Think especially in crypto people have more sensitivity to vibes and like
sounding cool like tech
tech companies generally like they're
Branding yeah, and they like brandables. They like, you know a really
incisive
Term that they can they can use so
on chain dot NZ New Zealand country code here
That could be
something
Depending on what I?
Think I know owns that he lives in New Zealand. So that's good. That could be an online community of people that I
Like that name
The one you want to that, I'm not understanding.
Afrofusion.dream.
This is also an on-chain domain.
This is an unstoppable web of three domain.
So, a little harder to vet.
Afrofusion.dream is worth one dollar.
Yeah.
TableStakes with a .es domain hack.
Yeah, that's a domain hack.
It could work.
.es is usually for Spain, but I see what he's doing there.
Shout out Harrison.
That's a domain hack. There's an interesting growing group of end users for that that see value in those types of names.
So yeah, I just like criminal justice lawyer at the bottom.
Which one criminal justice lawyer?
criminal justice lawyer.
Oh, that's a great name.
Oh, that's a great name.
Yeah.
You see, a lot of the geos where the niche is
in front of the city, some of them can be good.
But I love the city name first, like optometrist Vancouver.
I would love that too, Vancouver optometrist.
But I'm just going through this place.
I love that one.
Love that one. I love that one. Love that one.
I love exploring.
But I love this criminal justice lawyer.
usegen.com.
It's nice and short, but I'm using it.
It's a good brandable.
I can see that being for some AI, generative AI application.
But it's a brandable, names like that
are almost impossible to outbound.
So it's kind of like a sit and wait.
Yeah.
Also, tech companies also use like get blank,
like getcruz.com is-
Right, exactly.
Use-
Old company is- Useunstoppable.com. Useunstoppable.com is right exactly use old company use unstoppable.com something like
right so it's also got that enjoying right names themselves Jen but doesn't yeah.com
they had a verb so it's some type of action yeah yeah Venice plumber, nice name. Venice Plumber, yeah, not too bad.
This domain hack reminds me of someone,
I forget, I think Tony names added someone the other day
about .horse domains.
And this guy owns cart.horse, which I absolutely love.
It's probably not worth very much,
but I just love how hilarious that name is.
Such a hack.
It's so beautiful.
Let's see what else we got.
Let me find... We've got like three different...
What do you think about criminal justice lawyer?
I like that one.
I would like a lot.
It's a good one.
Freewareai.com.
It's a decent name.
It's a sit and wait.
Unless it doesn't.
I don't know what freeware is.
Yeah, it's just, there might be a company out there
that has a variation of that.
I wouldn't just blindly
register that. But it's, it's, it's worth holding onto that name for a year or two and
seeing what happens. But you have to probably see where freeware is the term that is used.
I'm sure there's some company that calls itself. I would just put AI next to it with a space and see what happens.
Yeah, exactly.
Can't see the screen.
Yeah.
TonQR.com, loanqualifier.com, that's a good name.
It's OK. I like that name.
I mean that could be like an app.
That's actually true.
It's definitely a good name.
It's okay.
It depends on how much you want to price it for.
But it's definitely a good name good pickup
Yeah, create AI games.com
That's a good one
Trending it could be it's once another price if you want to put a price in there. Yeah, I think people should put prices on these names
So you can get feedback on hip-hop
Ellie so you can get feedback. Afro hip-hop? Ellie?
Interesting. Interesting. It's definitely there's something there. There's Afro
hip-hop. There's hip-hop in every part of the world. It could be a record label. It
could be a blog. But names like that is very difficult to find end users for. But
if you build something
you know what there's an end user out there for that name i guarantee it
oh for sure for sure but i think names like that the odds of selling a name like that
increase tremendously if you build some sort of mvp
yeah hey get right now I really like create AI games calm it should be a DM
mom 2 9 9 0 I knew you'd like that one I like it I think they didn't target you
on that one did they a lot of people have an interest in learning how to make
AI games you know you could you could definitely create a hackathon,
you could review games.
I like descriptive names like that, that are relevant.
Yeah, what about OmniChain with the .IN hack?
I like that.
I don't.
I mean, do you guys see domain hacks like selling?
Well, I think I think it takes a particular segment like tech guys are gonna be much more open to me
I mean every now and then I see a sale for one of those but not I mean
Those are the kind of names I saw I don't know about you. It's a huge difference
It's an omni chain calm and omni ch a
Ryan I
Rather go for the dark harm or even the .io.
Yeah. Let's see. AI, these are these are kind of bad. Waves and Woods, AICoinbot.com.
Let's see, we got anything else in the Riverside chat?
Yeah, we got over those.
Well I think we got over those.
People love inter-reviews.
What do you think about SmartOutbounder.com?
Yeah.
Oh, we got a bunch more over here.
Let's see.
We found more.
OldOut.com.
What?
That's an odd combo.
Is that like old outbounder for short?
Wait, wait, go, wait, wait, wait, wait, Connecticut Family Lawyer.
I love Connecticut Family Lawyer.
Well, no.
I love Connecticut Family Law.
Yeah.
Connecticut Family Lawyer? I never did well with family lawyer names.
I've done Family Law, yes.
Well it might be your longest dot com domain realties, but it's still a decent one.
Good keywords there.
Panhouse Miami is a good one.
That's Larry.
That's a good one.
Panhouse Miami, pretty descriptive. Could be a restaurant, could be a,
you know, I can see that as some sort of event space
or whatever.
I would hold on to that and win.
Keyword name selling well,
depends on what state and what keyword.
I've sold a couple of states.
You buy Hollywood resorts.
Like that one?
Are there a lot of resorts in Hollywood? Well, there's two Hollywood's members one in Florida
Are there a lot of resorts in Hollywood again?
But it's a good Hollywood Hills, I don't think they have too many resorts in the Hollywood Hills, that's a myth
Well, hey, but Hollywood is a brand itself. It's not a bad name itself it's not a bad name it's not a bad name
yeah I think I think putting price in will help I think people put in price in
will help so they can get feedback like every name has some sort of value from a
dollar to millions right yeah yeah so guys next time put your put your prices placa.org is interesting
It's a it's a rare word
But it has a has a vibe to it. I
Like penthouse, Miami. That's a really good. Yeah, that's a real good one
You know
Home inspector franchise calmcom I don't know. Yeah.
Descriptive build.
GLV.AI? Three letter AI here?
That's solid.
Weren't you looking for that this morning?
Yeah, um, GLV I don't know. I don't know what it means.
Go Las Vegas!
Go Las Vegas. Vegas. Okay, great
Girls Las Vegas
Greater Las Vegas that AI
I don't know
GLV.ai if you can find a meaning for it. I know that the V reduces the value
But yeah, who knows AI was spit out some sort of use case for
it I like the one that I bought today which was FG.AI I got it for a good price
yeah well guys we've been through a bunch of them here I think that's plenty
of value for folks I appreciate you you guys, you know, giving some brutal, brutally honest feedback
I think a lot, you know, a lot of domainers they walk through their experience
Domaining and they don't actually get feedback very frequently because you're just buying and holding and waiting
For you know someone to happen upon your domain so you don't really get a lot of information
Unless you like see the views or inquiries on your domain, so you don't really get a lot of information
unless you see the views or inquiries on your domain,
which is rare.
So it's good that we can provide some feedback to people
and help them along in their journey and to be realistic.
I'm sure you guys have seen a ton of horror stories
about people just sort of bumbling through in their early days,
domaining.
We all have.
Yeah.
Yeah.
Well, you got to pay tuition somehow.
But Bruce, I think your style of domaining is pretty inspiring.
It's very risk-off.
It's very hustle mindset.
Low, relatively low carrying costs. and you're just, you're
very realistic, you're very pragmatic, and you don't, you know, buy into a dream or
hype, and instead you, you take every domain very seriously and follow it
through or let it drop. So I appreciate you coming on and sharing a lot of your
expertise, I'm sure it was really valuable for people to hear.
Well, thank you very much. I know there's going to be a lot more that we'll be talking about at the conference.
I'll be there and look forward to it. If anybody has any questions on outbounding, they can see me there or they know how to contact me on Twitter. When is Domainer Expo? Right, the third Domainer Expo.
May 21st and 22nd in Las Vegas.
The best way to sign is just to join brandhacken.com.
You get more value that way.
You become part of an online community.
You can join for as low as 40 bucks a month.
And you become eligible for a pass at the conference.
The conference is in 60 days.
We have the last one in December.
And later on in this year,
there will be other conferences like NameCon
and others in other parts of the world.
So we wanted to do this one a little bit earlier.
It's very difficult doing conferences in December.
People are sort of like winding down for the year.
And so I'm excited about doing it at this time of the year.
Hopefully we get 100 plus people there and have a great time.
Hell yeah.
I'm looking forward to it.
Anyways guys, thanks for joining for the live stream.
Join us again next Friday.
We'll have another new guest on.
And Bruce, thanks for joining us. Thanks for having me
I appreciate it Brady and it's yeah
All right till next time boys and get a name for your show
Make do
We're having by next week. Otherwise, I was just like one
Have a great one
