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Live Domainer Q&A with @IshMilly and @TruDomainz
Recorded: April 4, 2025 Duration: 1:22:52Space Recording
Short Summary
In a recent discussion, industry experts explored the evolving landscape of domain names, highlighting the integration of blockchain technology, innovative lending mechanisms, and the growing relevance of traditional domains in the Web3 space. Key topics included Unstoppable Domains' $5.com Friday event, the potential for domain collateralization, and the importance of mentorship in navigating the domain market.
Full Transcription
Alexander, who is True Domains on Twitter.
Alex, how's it going, man?
I'm doing fantastic, man.
How are you guys?
Excellent.
Glad to be here.
We have a Web3 oriented panel today.
It's saying the broadcast is not available.
Yeah.
Well, it might just be because it just went live.
We'll give it a second or two.
But yeah, we've got...
So Alexander has a background in ENS domains,
and he's been working with Web2 domains as a domainer for the past two years or so.
So he's run the full gamut.
He's done, you know, he's seen both
cut the size of the coin and he's also done some journalism and
writes a bunch on the space so he'll have a ton to share with us today. And
Itch himself is also, you know, flip-flopped between ENS and Web2 domains.
So these guys have a ton of
Experience they've seen that the good the bad and the ugly on all kinds of domains
Yeah, I can see it fine the one that's on my Twitter
Yeah, I'm putting it to your Twitter.
Okay, cool.
And Alex, you can share it on your Twitter.
Awesome.
Yeah, I'm going to share the room.
Let's do it.
Yeah.
And guys, later in the stream, we will do some Q&A.
So if you have questions, drop them in the stream, we will do some Q&A.
So if you have questions, drop them in the chat.
And also, you can, towards the end of the stream, we'll have you share some of your domains.
And we'll roast them live on air.
We'll tell you what we think of them, if they have prospects, if we think you've wasted all your life savings buying them.
And we'll give you some ruthless, honest feedback to help you become a better domainer.
So you can add that into the chat later today.
So one other thing before we get started, it is $5.com Friday at Unstoppable Domains.
So you can drop on over with all the newfound domaining knowledge that you gather from this podcast and apply it and register up to 100 dot coms for $5 each.
And you can do this every week.
No promo code.
No strings attached.
We're just trying to get people in and use the product.
So come on by and do that.
We also have $5.50 transfers for .coms.
$5.50 off every transfer.
Insanely cheap.
And $1.xyz Wednesdays.
And for existing customers, you can refer a friend.
And both of you can get up to $1,000 in free transfers.
So you're just awash with deals from Unstoppable
at the moment. So go take advantage of those. And without further ado, Alex, why don't you
walk us through some of your background and let the people know what you're about.
Yeah. So guys, my name is Alexander. I'm a writer, domain,, and speaker. And so I really got my start in the space by actually figuring out the whole crypto blockchain field.
So I would say this is around 2020, 2021.
You had the whole NFT craze going on, whole NFT boom.
I did a couple of interviews during that time and one of them was actually with this
this uh inventor by the the name of ron klein um and so i bring that up because this guy was
actually the creator of the credit card strip so he had created the credit card strip the uh mls
service and the uh bond quotation system so you know i asked him okay i'm like what's
the the future of finance because i was very inquisitive trying to figure out okay where's
this all going right and so going from that experience i learned more about uh trading nfts
trading cryptocurrency i had one interaction where i was able to trade NFTs with Cheryl Baskin so she was the the random lady off of Tiger King everything was
weird in the NFT days so yeah it's definitely a lot of weird experiences
going on so went from that to really understand that okay what is a crypto
wallet and why do I need one in the first place I see there's a lot of people
that have like a dot crypto or a dot ETH.
I'm like, okay, well, what's the purpose of this?
And you start to realize, okay, there's value in actually transferring digital assets from one place to another.
And the value or inherent utility was actually the ability to do that with just a domain name.
So learn more about that. It was actually the ability to do that with just a domain name, you know, so
Learn more about that did a lot of writing for web 3 domains and
That is where I had like a lot of interesting interviews with people like Ish Shane
people like Anthony Stornetta the and a lot of people don't know him, but he is actually one of the people that are in the Bitcoin white paper
so just learning about all these different crypto and digital assets led me to domain names you know
let me to first crypto wallet addresses and then that actually led me to web 2 or traditional names. So I got into the space, I met Ishii was killing it
in the domain game, I mean, actually like killing it.
And so that was what's actually intrigued me to say,
okay, let me go from what I know as web two domains,
or let me go from these web three domains
to actually traditional names or web two domains
and yeah rest is rest is history so yeah it's been quite an interesting journey just watching you evolve i think one of the things that i can share is you're you're very forward thinking
but you realize that there was more value in the more conventional names and now we're seeing um
the convergence of web2 and Web3 assets, right?
Web2 domains now have all these blockchain features enabled.
Right.
The space itself has evolved.
All right.
Go ahead, Brady.
Yeah, well, Ish, it sounds like you two have been quite close
and you helped Alex transition into web2 domaining I'm curious to hear about
from either of you you know points of difficulty you found early on Alex uh and some advice like
key advice that Ish may have given you or anyone may have given you that like you know set you up
for success well I'm gonna be honest this man was been uh pretty much a mentor in the space
um I started off with the digital real estate, which he had going on at the time. And, you know, that's what really led me to say, OK, there's real value in this.
he was sold millions of dollars in domain names.
And yeah, that was my first real experience saying that,
okay, there's something to this.
And I would say since then,
honestly, they've gotten me throughout the space.
I've been seeing his journey as well.
And he'll always, he's very modest.
It's very modest when he'll say,
I'm just, I'm new to this space.
But when it comes to it, I can't see anyone out there very modest it's very modest when you'll say you know i'm just i'm new to this space but
when it comes to it i like i can't see anyone out there who's actually you know consistently doing this and yeah then so went from there to the domain of expo where we got to meet on vegas
and that was pretty much one of the best you know best times I've ever had got to meet people like page child who sold you know guy.com for four million dollars you know and
all those instances really resonated with me because I started to realize that
you know there's this whole new field and yeah so that's how little bit about me. Did you say addicted? Yeah, yeah, you know, addicted, yeah.
So, yeah, now we're all, can't get out now, you know.
Yeah.
But I think there's something to be said about identifying opportunity
and just being open-minded to where the cash flow is.
As an investor, you know, we have to look at the data right and make
informed decisions and i think at the time when i met alex a lot of people were sort of like
um looking at web 2 as sort of like old technology as obsolete and looking at web 3 as what was going
to replace it and my narrative was more like no this is just going to enhance it. Web2 isn't going anywhere.
It's the backbone of corporate infrastructure and the internet in general.
And Web3 is going to become another layer in terms of identity on the blockchain.
And, you know, while here we are in 2025, and we're seeing all this sort of like fuse together,
where we're now seeing domain names on chain
and some people still can't comprehend the concept of that.
And we're seeing Web2 domains still being very relevant
in emerging fields like AI and every vertical.
And Web3 domain names are still you know true to their core
utility which is wallet addresses but web3 domains also have that capability
now albeit in a more centralized format yeah yeah I think you know melding the
benefits of both of these technology stacks is where we're focused nowadays.
And it is a point of contention.
Decentralization maximalists will say, okay, it's got to be all or nothing.
You need total disintermediation.
If you really want to disrupt, you've got to get all the power up ICANN's hands and have a total free-for-all.
We take a different view, which is more pragmatic, which is that this technology can be applied very broadly into a bunch of existing centralized systems and help provide new utility.
And decentralization has a lot of pitfalls. You've seen this with like Handshake
or some of these other protocols where it's just a field day and there's a huge dilution.
And you can't trust any of these TLDs because anyone and their mother can spin up a registry.
And so, you know, really like riding the line and being able to you know bring the best of
best of both worlds is where we're focused and I'll share a tweet that I put out just last night
so let's see yeah some this guy fulcrum theory was saying uh web3 domains aren't really on chain because or sorry like
you know on chain tokenized.coms or any dns domains that we have an unstoppable aren't really
on chain because they're not you know fully on chain they're not you know disintermediated via
strong contract they plug into the dns of course um and i think this is just like poor semantics here, because, you know,
when we digitize the dollar, let's say, and you have PayPal, then, you know, you have the physical
dollar in a bank account somewhere. And to be fair, like most dollars haven't been like physically
in a bank account for like many, many decades. We we have like most of them are like numbers in a bank account somewhere you have
fractional reserve requirements so you don't even need like all of the backing in a bank nowadays
um and so one there was already like not like physical usd but two once you bring it online, like just because PayPal has a dollar in a bank account somewhere or serving as the fraud protection and buying crypto with it and their
app and all these other cool features that they've unlocked. So does that mean that a PayPal balance,
PayPal dollar isn't a digital dollar because there exists a physical dollar somewhere else
backing it up? Absolutely not. This is just applying a new technology to an existing
primitive that we have and giving it new utility. And to say it's not on chain is kind of silly.
So I think, yeah, maybe can you guys speak to the positioning of these different communities on this kind of class of question i know that
the ens folks are much more maximalist and much more you know hard line on decentralization
so maybe you can talk about that i can i can chime in i think the whole idea of decentralization
um is more of a theoretical concept than a reality.
It's more of a myth.
There's no real decentralization anywhere when it comes to naming infrastructure.
That's practical.
You know, you could say, yeah, .eth or whatever is fully decentralized, but it's not.
Like, if you try to expand on the utility and build a website, you're going to put it
on a .eth.limo, right, which is an ICANN CLD, right?
You're not capable of using a Chrome browser to browse a website.
I mean, I can go on and on.
But the idea that it's decentralized, it's more of a marketing gimmick than the reality, in my opinion.
I think, you know, the idea of a DAO is still a social experiment that
hasn't always been favorable. A small group of people or cabal determine, you know, renewal
fees, they determine, you know, allocational tokens, they enrich themselves. So when you really,
really, you know, open up the hood and look into the engine, there's a lot of bullshit going on, for lack of better words.
So decentralization sounds cool.
It sounds disruptive.
It sounds rebellious.
And that attracts people from a marketing concept.
But, I mean, look who's getting enriched by building out this so-called decentralized naming system.
building out this so-called decentralized naming systems.
And, you know, if we're really being fair,
there's no need for any type of renewal fees
when it comes to Web3 or Blockchain naming systems
because they don't have the same hard costs
as, you know, ICANN naming systems, right?
There's no ICANN fees to pay.
You know, they sort of operate in the silos.
So why do they charge so much for the renewals?
That's sort of like milking your earlier ducts dry.
And that's why I think you're seeing a lot of pullback away from even DUTE.
It used to be massively popular, and now it's just becoming less and less relevant.
And I say that respectfully,
I'm just saying it based off what we all are observing.
There was a time when we saw amazing .eth sales, right?
The three digits were going for, you know,
a lot of money, right?
And where are they now?
So I think this little myth about decentralization
sounded very cool
but people are starting to look at the reality and understand that we need
checks and balances we need some element of centralization for sure
and the like ens is the stance on integrating with um with the d? Like, it's just a non-starter because .et is Ethiopia, right?
And so .eth is just too close,
and so it'll never become an ICANN TLD.
And then beyond that, you know, just ideologically,
they're very opposed to that kind of thing, right?
Well, it's reserved for Ethiopia.
ICANN typically provides CC TLDs, country code TLDs.
The syntax is usually two letters.
So .ai is Anguilla Island, .us is United States,
but they reserve .usa for the United States.
They reserve .et for Ethiopia.
It's been used commercially, but dot eth is reserved because
ican is very forward thinking as the world you know the population increases you'd imagine that
i don't know when at some point maybe this three letter cctlg is going to be put into use
so there's already a a conflict there right um even ethereum um but in in ICANN's nomenclature ECH is Ethiopia and
there have been clear bullshit been put out by ENS at some point they said they
were negotiating with the country of Ethiopia to acquire dot ECH you know
that sort of like died off because it just wasn't true.
And I just think that the whole concept of decentralization
has been a very deceitful myth.
Yeah, and you realize that like,
it's really a decentralization theater,
like you were saying,
most of these protocols have root control,
even if they do give power to their token holders in the form of voting on protocol upgrades and whatnot.
If the core team stopped working, then it all goes to zero.
There's probably not enough open source maintainers to keep the thing going.
And you saw a bunch of fiascos like this,
like the Arbitrum Foundation
basically pre-approved something
and then had a fake vote
for all the token holders to vote on.
But in reality, the core team had already passed it.
They had already done the upgrade.
So it's just like, it's all meaningless. Theatrics, yeah, theatrics. already passed it they had already done the upgrade so it's just like it's it's it's all meaningless and you yeah and and like beyond beyond it being meaningless like
the reason that they do this is because like you know centralization has a lot of benefits like you
don't want decision by committee you don't want democracy is actually a really dumb idea in a lot
of ways to to give every single person the same voice regardless of their
qualifications um or how well they understand the issues like if you ran a company like this
you would run it into the ground immediately um and uh yeah there's the centralization makes a lot
of sense for something like money um where you really need censorship resistance and neutrality.
And you don't want it beholden to the interests of a small core group.
But even the Bitcoin blockchain, as decentralized as it is,
could coordinate a 51% attack from the core miners.
Or yeah, it's all social consensus at the end of the day which is you know basically how you run a business so anyways Alex what do you think of the ENS folks
like do you see a lot of crossover between ENS and web3 domainers coming over to web 2 domains now that the NFT craze has died down?
Yeah, it's funny because I'm thinking and I realized how I came into this space.
So I came into this space really because of, you know, crypto wallet address and DNS.
But then I started to realize, OK, that there's fundamental differences between you know having a digital wallet address and actually having like something in the DNS realm where you know you have the ability to build a site on it or
redirect it to another location online and you saw just how massive that market
was compared to what was happening with DNS I do see a lot of crossover
though so it made sense to me it it's funny because looking back on it like crypto wallet
addresses were like really the first entity that made made sense to me you know because it's like
hey it has like inherent utility I can send crypto from one place to another. But you started to see a lot of different companies
just be able to use the inherent TLD
and use like a .com, .io, .xyz.
You can use all of those for crypto wallet addresses now.
So it's funny because I'm seeing a lot of people
like evolve in this journey. And of course, I'm seeing a lot of people like evolve in this journey and of course I'm one of
them where you had the ability to you know transmission from like okay what are these
crypto wallet address to to okay what are these these you know don't I hate to say real domains
but like traditional domains like just DNS names and the fact that you have more capabilities and the fact that they're more so
integrating you could see that you have the ability to use you know crypto wallet addresses
the ability for uh tokenization of names which isn't talked about as much as it needs to be in
the space because i believe that it's actually the tokenization of names that will actually lead to so much capital,
like billions of dollars of capital in this space.
Because now you have the ability of, you know, collateralization, fractionalization.
You have the liquidity of crypto.
And that's why you see a lot of people in the crypto space going for the domains.
A lot of the massive companies, you know, StriZ circle calm you know they understand the inherent need to have
something on the internet and to be able to have something like a DNS name where people are able to
to go to so I see like a lot of different in a lot of different I would say similarities between
the two but DNS is
getting all the capabilities that DNS has DNS is getting all the capabilities
a lot of crypto while it's at and now there's more things that you can do with
them and so I think that that's a that's a massive development that's happened in
the space and not not a lot of people are really talking about it you know I
did a couple a couple of things with Web3 Domains, but also with Namefy.
And what they were doing is, you know, trying to put more names on chain.
And during that process, you start to realize that, OK, there's the utility of having something on chain, faster settlement.
Like I said, the ability to fractionalize the ability to
collateralize and a lot of the insurance I would say let me phrase it like this
With when it comes to financial markets, there's things that you can inherently see in the financial markets
There's the but in order for something to be really truly an asset, you usually see something like fractionalization, so like shares of stock, or you will see something like collateralization as far as, you know, selling houses and the ability to be able to take out a loan on a name.
Or, I mean, I'm sorry, a loan on a property.
Yeah, a home equity line of credit.
Yeah, home equity.
Yeah.
In summary, liquidity. Yeah, liquidity. yeah home equity line of credit yeah home equity yeah yeah and so in summary liquidity
yeah liquidity and in fact and shane was saying this like the other thing that domains are really
missing are is is liquidity and leverage like you can't you can't leverage in fact i mean ish
would tell you like the fact that people were leveraging nfts you know for liquidity and liquidity in the end be able to leverage the NFT for just like
during the NFT boom I was well positioned I had four board apes at one point and I took out loans for over half a million dollars with the board apes
leveraging smart contracts right right in a peer-to-peer setting and the reality is that technology exists right
now with domain names but in order to facilitate that those domains have to be
on chain so you know frankly ENS technology the technology is great right
the technology enables DNS names to be able to go on chain right you could take
a dot-com and you know you can now
use it as a wallet address which coherently means that you can use it as collateral. So I think that
you know it's all an application of the blockchain and you know adding that to a phenomenal asset
class like DNS domain names just opens up a new realm of opportunity for
the asset class so in the near future we're gonna see domains being used as
collateral people are doing that with don't eat names the problem was the
value wasn't really there right so you saw a lot of defaults on loans like
people were taking loans for three
eth because they were doing that as a marketing gimmick and there was no need to pay back that
kind of loan because the domain itself wasn't worth anything right but in a pair-to-pair
setting um in a in a more mature asset class i mean we see domains selling for two hundred
thousand two million consistently, right?
Every day, right?
And these are just the reported sales
or the ones that people wanted to sell.
So if there's an incentive to take your domain on chain,
it's going to be the fact that I can free up
some of that liquidity in a domain name
by using smart contracts
between a borrower and a lender
and using the name as collateral.
I think that's super exciting.
I was going to say, one thing
I would add is
two things.
This infrastructure is already
here, and
the fact that people in
traditional domains have been doing this for a while you know with domain capital
and page will tell you like he was able to secure loans using his domain names
as collateral so I think that it is something that has been done before in
like done with domain capital but it hasn't really been brought
to blockchain yet.
And so that is the real transition.
And once people start to realize, okay, there's an inherent utility in this, that's when it's
going to finally quit for a lot of people.
Yeah.
And critically, this is the path to broadening that offering that domain capital and others
have had.
My understanding is they only do like one word dot coms,
something very easy to underwrite, very stable,
and where it makes sense for them to, you know,
give out a reasonable interest rate.
Because when your portfolio has a 1% sell-through rate,
which is good in Domaining then you you have to ask a
lot of questions about the financial stability of the person that you're
lending to because their cash flow is more than likely not great or if it if
it is good it's very sporadic so that that's a high-risk business you know
that you're that you're lending to. But point being,
when you can open this up to not just a single counterparty issuing loans, but instead, you know,
a marketplace of peer to peer lending, then you really open up like people that want to originate
loans in a variety of different risk profiles.
And then you can have like better price discovery or interest rate discovery on those loans.
So that's what, you know, we're working towards. And later this quarter, we hope to originate the first on-chain loan against the domain.
And Alex, I know we've been talking a little bit about that.
I'm not sure how much you want to share, but if you want to talk about, you know, that, that would be
interesting. Oh yeah. So as you guys know, and I will, I will save it for another time because
I'm really excited for this. But I have been going through this path and trying to get more people that have I would say more premium names to understand the value the inherent value
of putting them on chain and it's funny because way back I would say like a year
and a half two years ago I was really trying to explain this to people and
it's funny because it didn't seem like a lot of people were really working on it
at the time but you saw people like I would say like Brantley who originated the one of the first, you know, dot eth loans and
You would see that there was going to be a transition in which people would finally click for people to say that
Okay, we should probably bring these on change
So I did a lot of advocating for that and I spoke to a couple of people that had
of advocating for that and I spoke to a couple of people that had say more
premium names likely like one word iOS or one word comms and said that hey
there's value in this and so I'm starting to see more companies like
unstoppable like d3 really try to go into this into this this vertical and
so yeah now we're going to have the first time some one word
dot coms on the blockchain and then be able to use them as collateral and i've been trying to
like i said i've been preaching this gospel for a second now but it's it's finally i'm very excited
to see it all come together so yeah would you yourself be interested in alone of course yeah yeah in fact
yeah i think we all will get we'll get you included ish don't worry hey let's do it i think i think
honestly like that's just super exciting for domainers you know because you know there's so
many myths in domain and you know i don't know where we came up with this idea that a 1% sell-through rate is good.
Right.
You know, those numbers are kind of like very deceptive.
Okay, you sold one out of 100 names, and you could have sold it at a loss.
Correct.
Is that still good?
You sold one out of 100 names, and you sold it for a million dollars.
And some other guy sold 10 of his
portfolio and netted a thousand dollars you see what i'm saying so the details of yeah your your
your apy is is a better metric yeah just your bottom line honestly your net loss or net profit
really matters and and the real the real biggest hurdle in domain investing is the liquidity
so you know that's the most difficult part you know once you pay for a domain it's a it's illiquid
until you sell it right you know you know they're in the past you had things like domain parking
that you could use to sort of like subsidize those hard costs of owning a name,
but that acquisition cost is still there. You know what I mean? And, you know, the truth is
domains are becoming more, premium domains are, in my observation, becoming more expensive.
Increasing.
There are more domainers out there right now. People are more aware of the value of a good
domain name. And, you know, some of these names, people have a disparity when it
comes to what the fair market value is. So if in the meanwhile, you can get $5,000 for a domain
that you believe is worth half a million dollars, it's better than zero, right? It's better than
nothing. It's something to, you know, it doesn't stop you from still selling the name.
It's just you're leveraging that asset to free up some liquidity that you can use to, you know, do other things.
And if I might, it's crazy because you see people on Flippa that are able to flip names for multiple.
Not just the name itself, but like something on top of the name.
And so if you can really construct a way where people are able to not only see
just the value of the name itself, but like what type of revenue is it creating?
There's other things that you can do with that, making it, I would say,
I would say one more valuable, especially if there's like a business on top of it.
more valuable, especially if there's like a business on top of it.
And you would have more of the ability to, I would say, find, as Ish said, you know, peer-to-peer.
That is one of the key things because you actually have the ability to control, you know, what you're yielding, what the interest rate would be.
And in fact, it reminds me, you know, Michael Seiger actually did this before in the past as well, where he had said that he had basically was able to provide a loan for a name.
That's the other thing, too, because you have the ability to provide a loan for the name and then have the ability to one control how much you're getting from that name.
how much yield you're getting from that name like they I would say the interest
Like I would say the interest rate.
rate and then you have the ability to if you price it right be able to sell the
name so he said so yeah it did two things he had made sure that one there
was a high interest rate towards loan and he said that he made sure that the
names were valuable enough or liquid enough to be able to sell for like 10k
15k somewhere in that range but have
that ability and at the same time if they default they get you get the name which is beautiful but
if they don't default then you still get a high interest rate you said you got like double digit
interest rate from just you know providing that loan so there's that aspect of the market as well
that is still I would say evolving
Because people still don't understand the value of these names yet, but with things like peer-to-peer
And the fact that we have the ability to not put these on chain
We're gonna really as you said say price discovery
We're gonna figure out these these values or see
You know what type of interest you can charge with what are the financials, if you will.
So I'm excited.
People get to be lenders and borrowers.
Exactly.
And that's definitely the lending side is quite lucrative as well.
I know that in the NFC lending days, there was a platform called Arcade.
Yeah.
Yeah.
XYZ, it still exists.
XYZ, it still exists.
They had a very generous airdrop.
They had a very generous airdrop.
But there are people making seven figures,
borrowing, lending money against NFTs as collateral.
Right.
And you can monetize your domain expertise in a different way now.
You know, there's a lot of demand for being able to underwrite these domains, or there will
be as soon as these loans are possible. And that's another way for domainers that have all this
expertise and good judgment around what names are going to sell and which ones are, and understanding
you know, who are the players, who's trustworthy, and who's not in the space.
You can put all of that industry knowledge to use and navigate that game by earning top dollar for your capital as you lend it out.
So, yeah, because currently you go to a bank, right?
And you're like, okay, I want a loan against my domain.
They're going to look at you fine.
They're going to be like, what's the domain?
Who are you?
What's going on here?
Is this a scam?
But professional domainers who have a fat stack and some lined coffers, they're more
than happy to lend out against the right portfolio or against the right domains. And it wouldn't require spinning up an LLC or, you know, doing a background check
on the person. Of course, you could do these things. You'll probably have like an on-chain
credit score showing balances and proof of funds and all of these things to help you know the lender understand the risk profile but it
just makes it so much simpler to be able to spin all that up on chain and then have guarantees
around execution of liquidation events like you were saying if they need to sell the domain
and if they default on their their loan payments all of this is made much, much easier on chain.
And it happens automatically, running on a 99.99999%
uptime computer that the blockchain provides.
So yeah, very exciting.
Did you want to talk about the particular domain
that you were considering it alone getting loan against uh yeah well
because I know that there's a couple not there but yeah I would say movie dot I
always definitely one of the names that I want to be able to experiment with
this because I feel like there is value in the fact that one is one word the
fact that it's getting organic traffic with the name.
It's getting something crazy like, let's say like 8K visitors per month, really.
So it's a lot of organic traffic based on the backlinks to the name and the fact that people gravitate towards things like that.
And I would have to say that it really really resonates
with the crypto space and there are a couple of companies that are actually interested in building
with this name so i think there's there's value in one word i would say dot ios but also like guys
there's often there's a lot of opportunities when it comes to domains never really I would say pigeon pigeonhole yourself and I feel like that
was the problem with a lot of people in the crypto wallet space or in the ENS
spaces because they they didn't make the transition but you saw a couple people
you saw Cindy dot ETH is now selling you know doc dot-com names you see so red
you know you selling I would say like 555.ai
who would have thought that was you know crazy yeah someone put a question he
said hey guys main issue with domain loans isn't because of any platform
issue it's more because after you get below very high value for example one
word domains the biggest issues are agreeing on a value. Domains on chain will really change that, unfortunately.
I actually disagree.
The scenario we're describing is called a peer-to-peer marketplace.
And a peer-to-peer marketplace means that it's an open marketplace.
If you are delusional about the value of your domain name, then you need to correct that expectation, right?
If your domain has any value, the market would dictate that.
And as that becomes more expansive, as more people start using that,
you get more offers.
So I think putting domain names on chain actually will solve that
versus not solving, changing anything.
As of today, right, if you want to get a domain loan, very, very few entities exist.
You know, you mentioned domain capital.
So your subjects are just their terms, right?
If they say the name is not worth anything, it's not worth anything.
But in the peer-to-peer marketplace, you have more options,
and you also get to participate as a lender.
So, you know, in terms of, like, determining values, you know,
there has to be some objectivity and some practical expectations that people have to have.
Like, if you think a name is worth $5,000 and you think you're going to get a loan for $5,000,
that's delusional.
But if you think a name is worth $5,000 and someone is willing to loan you $100 for that, that's how peer-to-peer marketplaces work.
You're just simply using the name as collateral in the expectation that you might default on the loan.
You know, the lender has to have some sort of leverage that they can use, you know, in the event of a default.
So I don't think this suggestion is accurate.
Expectations in terms of the value
are determined in a peer-to-peer marketplace.
So if I go out there and I say I had,
I was able to do half a million dollars
at the Board Apes in loans
because I asked for reasonable prices. I wasn't asking for a million dollars worth of Bored Apes in loans, you know, because I asked for reasonable prices.
I wasn't asking for a million dollars when the asset wasn't worth a million dollars.
I got half a million dollars because the asset was worth over a million dollars, right? So someone
was like, if you default, I win. If you don't default, I make interest, right? You have to
put the lender in a win-win position so yeah what epic did
years ago has nothing to do with anything the same person is saying epic did this many years ago but
it never gave momentum because domain is a delusional for the most part there's a new wave
of domainers coming in that have on-chain knowledge and experience and there's a new crop of domains coming in so as of today if i had a means to
loan someone three hundred dollars for a three-letter.ai what what am i going to lose if
they default right i could still lose money potentially but chances are i'll be fine so it
has to be sort of like a win-win and i don don't care what Epic did in the past. It didn't work because it wasn't on chain.
Yeah, definitely. Which is what I was going to add. The fact that, OK, now you have the ability to be one on chain.
But crypto has evolved as a space. And I would say a lot of people are kind of like there are people that are very bullish on crypto, very bearish on crypto.
of like there are people that are very bullish on crypto very bearish on crypto but there's been a
massive people have made billions and even billion dollars in this space let's be honest and a lot of
it has been done through you know the financial protocols the fact that you have you know something
like tether where they're putting you know u.s treasuries on chain and we're starting to realize there's billions of dollars in that
and so what happens when you bring another asset class on shame but also use it as collateral
we're starting to also see this with Bitcoin as well you're seeing a lot of more people accepting
Bitcoin as collateral not just people in the DeFi space but actual banks I believe coinbase is doing this as well. We were able to use it as collateral so
This is just a transition guys and I feel like we honestly
You we've been run too many times, you know on
I would say BS projects if you will and people who have been trying to chase
been trying to chase massive gains when we have this inherent utility right in front of us that
You know massive gains when we have this inherent utility
nobody is using to its fullest extent. And I feel like that's what you guys are doing. So I'm excited.
So the same person saying, once I get this question.
Can I respond to this, Ish?
Yeah, of course.
So Adagy, who has been prompting with great questions here, is saying yeah all this could work but putting it on
chain doesn't really change anything because you're going to have the same problems that
epic did when they had this uh this offering off chain um and there's a there's a few differentiators
that uh bring this on chain actually provides so uh first and foremost the the costs both
So first and foremost, the costs, both deliberate like money costs to spend up these kinds of loan agreements, as well as the technical friction to do it with domain capital or whomever you have to create an llc you have to get lawyers uh you have to like have uh you know a vetting process do background checks
um like there's an enormous like you know construct that you have to build around the
simple fact of taking out a loan um but if and like enormous fees that are involved in doing
all this as well and then like reporting requirements, all these things.
But it's, you know, when you put this on chain, basically you're converting all of that to
software and putting it into a smart contract that abstracts away and eats the cost of all
of these lawyers and processes and things like this.
So instead of a lawyer, you have the smart contract, which enforces, you know, quite explicitly in a binary fashion, whether or not you're going to get liquidated or not with these, you know, preconceived parameters that you have. You don't need to go to court if the guy's not paying or something.
You can just liquidate on its own based on the predetermined parameters.
It also means that all of that reduced cost means that far more lenders can enter the market to create a more efficient price discovery mechanism.
And this resolves a lot of the problems we were talking about with,
okay, well, if I only have domain capital to originate the loan,
then yeah, it's going to be really hard to find the clearing price
at which they're going to do it because you have,
it's a one-to-one transaction.
You don't have, that's not really a marketplace.
That's an atomic transaction that you have. one transaction you don't have a that's not really a marketplace that's a
at a time transaction that you have um whereas if you have like a hundred it's a pawn shop and
you're just subject to whatever best i can do is a thousand bucks for my boss sorry buddy
come back later uh yeah whereas if you have a hundred or a thousand potential lenders then the game becomes much more
efficient and much more liquid and you can find a clearing price that works for both parties
so yeah there's a number of ways in which doing this on it bringing on chain also exposes you
to risk capital in all of the investors and traders and existing lenders that are already
on chain and are familiar with these kinds of protocols on blur or in defy otherwise um so you're getting exposure and
plugging in to this existing financial infrastructure into these traders and investors
who are already like willing to engage in this kind of arbitrage. And it also means that you can build on top of it.
So, I mean, the beauty of DeFi is permissionless composability.
It's all open source.
It's publicly visible on chain.
I can build an app right now that plugs into Balancer or any of the, like, Blur's Lending
or any of these other things so potentially you could
trade the interest in the loan and by interest I mean like the ownership of the loan you could
the lender could sell the the ownership of that loan to another investor so this is how you know
credit card defaults work if you you know if you default
on your credit card then they'll send it they'll sell it to a collections agency for like i don't
know 30 50 don't quote me on that of the value of the loan because it's defaulted credit card
company doesn't want it anymore but someone out there who specializes in collections can pick that
up on the cheap and then you know try to squeeze some money out of it.
So there's, that's like one tiny example of like, there's a billion other downstream applications or derivatives that you can build, options against domains.
All of these things can be built far more easily in an open source fashion, completely permissionlessly for anyone to take
the initiative to build when you bring it on chain.
And so it's structurally a much, much, much more nimble environment to build these kinds
of financial applications in.
So those are a few ways in which doing this on chain makes a lot more sense than doing
it off chain.
Ish, what were you going to say?
No, you hit all the talking points.
I was addressing the same feedback in the chat,
and I think he's making up some great points
and giving us good feedback in terms of what happened in the past.
And I think going on chain, in summary,
just expands the scope of possibilities, right?
You're not dealing with just one pawn shop or one entity.
You're dealing with a wider range
of potential lenders. You're getting
true price discovery because if the market
says this is the best deal,
look, when you
put out an NFC for a loan,
when NFCs were doing very well,
you would receive multiple offers.
Some of them will offer you a higher
principal and a lower interest. Some of them will offer you a higher principal and a lower interest. Some of them
will offer you a lower interest
and a higher principal. So you
had an opportunity to go back and go,
okay, in this scenario,
you know, with the same asset
as collateral, in this scenario I can get
more money and pay more interest.
I can get less money with a shorter
term. I can go back and forth with the
person and say, are you willing to do 48 months instead of 36 months?
You know what I mean?
And so the ability to just have more options benefits everyone for sure.
And that's really the core thing.
And then also it's trustless.
Epic, you know, has some issues where because they're an entity, some people, you know, ended up suing them, right? When it's trustless, it's on a smart contract. It doesn't matter what happens. It's on chain. It's a smart contract. You know, things happen between people. That's why people end up going to court. There's no need to go to court when you have a smart contract it automatically enforces the rules
that both of you agree on yeah and if you could see uh you know epics proof of reserves on chain
then maybe you wouldn't have uh you know used their platform right um
and we all know a bunch of people that got caught up in this. Is there a way to mask or hide
the loan amounts of the potential retail buyers could never see it? That's the question he's
asking. Yeah, that's possible. You know, ZK allows for obfuscation of a lot of that data if you put
it on chain. So it's certainly on the table. I know this is something
that we're learning slowly. You know, we came in guns blazing about transparency and, you know,
the availability of on-chain data. We're, you know, one feature that caused an uproar that we
originally put out was on our landers, you can see the price history of a domain
so you can see how much it was registered for and we're like okay we're building a marketplace like
don't you want to see all the history don't you want to see every offer that was made don't you
want to see all the price revisions and we very quickly learned that domainers hate this it anchors
price negotiations lower uh for retail buyers buyers and so it you know it also
depends if you're building a platform for domainers or if you're building a platform for end users
of course if you look on drop catch.com they have a ton of like very intricate stats that are built for domainers that, you know, otherwise might turn off a retail buyer.
So it depends on your audience. But yes, we're sensitive to the conflict between the,
you know, transparency of blockchains and the competitive edge that domainers want to keep for themselves. So, yeah, once we get to that point,
we'll definitely be looking into ways to preserve your privacy there.
But, yeah, so enough about loans, guys.
Why don't we do a little roasting of some audience portfolios?
So, guys, come into the chat wherever you are on Twitter or in Riverside
and share some of your domains.
And we'll have the panel here go through them and give you some advice.
Let me be the first person.
I have a domain name.
It's domainloans.io.
What do you guys think?
Hell yeah.
You bastard.
You knew we were going gonna talk about this today
what do you think that's worth after this conversation
skyrocket is it a good name is it bad is it should i drop it should i keep it
i'm no longer telling you any of our product roadmap in a softball because this is what happens.
He got like AI outbounding.com.
Oh my God.
I need to up my game here, man.
I've got this insider knowledge that could be monetizing.
So domainloans.io, I have it listed right now for less than $10,000.
$10,000.
Okay.
Yeah, that's interesting because I would say.
It's one more, right?
Yeah.
I would say that, you know, I would say $20,000 range.
But also, I would say two things.
The fact that two word, but it's also .io.
You know, depending on your price range, I'd's say the the 10k would probably be the most
liquid you know but i would jump that up to like 20k i'm gonna i'll bound that to a company called
unstoppable domains i think cut us a deal we'll talk i'll have my people reach out to you yeah
I'll have my people reach out to you.
Yeah.
These domainer-centric domains are always funny to me.
I always see people shilling Domainify or, I don't know, some domain-related name.
And I'm like, I'm always conflicted.
And I'm always conflicted.
It feels like hubris to think that your very niche interest is like broad enough.
Yeah, that's true.
And they're trying to sell within their own, this own cesspool of domainers in their little bubble.
Which like, I mean, it has its advantages, right?
Like domainers, people in the domain space understand the value of a domain.
So potentially they're, you know, they're willing to spend more on them.
And they also, you have a relationship with these people.
So sell into what you know.
There are angles in which this makes sense.
But I think they generally overestimate the demand for, domain related domains like I mean we see like
the stagnation in this industry like there's I mean there's a handful of new
marketplaces every other year or so but in general it's not a very dynamic space
where they generally don't use the word domain right they generally don't have
the word domain like the new marketplaces are same pop-up but
they have names like aftermarket fruits.co yeah you know domain easy is a great name domain easy
yeah but yeah i hear what you're saying um but no i thought about domain loans a long time ago
because i you know i i knew that domains were going to be collateral for loans
and GoToIO obviously being tech oriented. And at some point, I actually wanted to build
a similar platform. I also own a domain name, which is liquiddomains.com, which I paid about
$3,500 for that name at one point because I was building something like this.
And then I decided, okay, this is a bit technical.
There was a gentleman who had an NFT loan marketplace that we were building something similar.
He owned liquid.domains.
And, you know, we just basically, he went through the whole ICANN process and got frustrated.
So when I saw Unstoppable was doing something like this, I just said, okay, you know what, they have more resources.
And I'm sure, you know, knowing that, this is going to come into tuition.
And here we are, we're getting closer.
We are right there.
It's great to be a part of this because and shout out to the guys
that innovated in the web three space too yeah that allow people to um borrow loans against
their dot heath names or what's it called yeah so there was teller there was yeah teller.eth
had definitely done this i did some work with Sean Murray who was also in the space and he
basically was one of the first ones to to try this out where you know putting a name on chain
then basically doing like a wash loan to see okay would it work in the first place and so that was
definitely one of the major transitions but now course, now everybody's starting to realize that this is the next step.
So now you have folks like E3, Nephi, trying to do this.
But honestly, the reason that I drifted towards Unstoppable is because I could see the momentum getting there.
And then when you guys finally said that you were going on this route, I was like,
okay, let me try to reach out to as many people as I can be able to preach the
gospel and see if we can actually get some one word comms the most premium
because that was the other thing with just the ENS names they weren't really
the most premium names and there wasn't that much of a marketplace but for one
word comms which everybody I would say a majority of people agree can agree is that there's there's inherent value in
that so by bringing those more I would say premium names on Shane and I see
that you know hockey comm is going on change so they're gonna be doing some
work with that and like I said I know that there's gonna be more one word
comms coming and look I'm excited to see Unstoppable
do it. So, very excited. And also, Andrew
Rosner did something with MJ.com. It wasn't
on-chain, but it was more a fractionalization play with MJ.com
where people could own a stake in it.
So, you know, that's also part of the evolution of, you know,
collateralizing names or tokenization of names, I guess.
Albeit that wasn't on-chain, right? But I think,
you know, that to me just shows that
many people are working towards providing liquidity for domain names.
But I think ultimately the on-chain application is going to be the most seamless, trustless
and most productive.
Right.
Yeah.
The problem with, you know, Rally Road where he tokenized, well, no, where he fractionalized
MJ.com is several fold, but it really suffers from poor liquidity.
And if you had done it on chain,
then it can be visible on OpenSea,
just like when you come to Unstoppable
and you list for sale on Unstoppable,
we've built a fork that's backwards compatible
with OpenSea's protocol.
So when you list for sale at Unstoppable,
it's automatically visible on OpenSea, which has
like the second largest volumes of on-chain domain trading. So like when you build it on-chain,
it's just, again, it plugs and plays with existing infrastructure, makes it more visible,
lets you tap into those existing pools of capital.
And in general, you can't build anything on top of Rally Road.
It's a closed system.
It's totally closed source and run by a single company.
So you can't...
You're completely bottlenecked by whatever that team decides to focus on at any given moment.
And if the company goes under, then, you know, poof,
there goes your fractionalization.
So, yeah.
Okay, we got some other ones.
Let's see.
ProXBT.com.
I actually like XBT names.
I think XBT is, like, it's very recognizable in crypto,
but I think there's some edge and that no no one
really uses it um what do you guys think about the pro xpt is the iso um terminology for bitcoin
so people don't know that but you know yeah xpc means btcc um unfortunately like you said the adoption is very low and it was it was the
ticker for btc on kraken i think it's still the ticker on kraken and some other old school
exchanges used xbt right right but um xbt is pretty cool proxbt.com interesting it depends on the
asking price um the thing about names like that is i don't see a company being called proxbt.com, interesting. It depends on the asking price.
The thing about names like that is I don't see a company being called ProXBT.com.
I could see that being some sort of like Bitcoin maxing group.
Because I always try to think of what's the utility of a name.
Like what could a name be used for.
XBT Pro would be worth multiples of that.
XBT Pro could be some multiples of that. XBT Pro could be some sort of software.
Yeah.
You know, some sort of platform.
Yeah, Marketplace.
Yeah, Marketplace.
XBT Pro is better than ProXBT.
ProXBT is a good name.
I like that it's a .com.
I just think the devil is in the details.
Like, what are they asking for?
That's true.
Coffee. Their good names and their unrealistic asking prices.
Yeah, exactly.
But I would say you could definitely sell that to someone in, like you said, in the Bitcoin space.
So it goes back to, like you said in the bitcoin space so that goes back to like really knowing
the niche um and we can definitely know that there's a lot of liquidity in the bitcoin space
you know if you just you know help bitcoin you're you're doing pretty well right now so
you know down to a two five k range that's i mean that would be my personal pricing for it
and if you're trying to actually really liquidate it,
then you would go down to $500,000 names.
And there's nothing wrong with that.
I think that's another thing in this space
and why domaining is so hard
is because people have unrealistic expectations.
But you'll see people like Bruce
who sells names for $ you know a thousand bucks
and he just does that consistently and then that's how you actually gain the you know the liquidity
to be able to carry the capital to be able to get better names out there so yeah yeah people don't
realize the momentum is a real thing if you if you put yourself in a position where you're selling
even if it's a thousand dollars a week that is such a great position to be in, right?
A position to be in because, you know, that takes the burden of renewal costs and things like that that domainers dread, right?
So we all have the ability to find names less than $100.
We're all skilled at that right shout out five dollar fridays yeah dot com fridays and stuff like that but you know
where there's a disconnect is where people have unrealistic expectations of order selling those
names for so when you connect them with an end user just price your names to sell like their names that yeah we're looking for a home run
speaking of xbc i have xbcify xbcify.com $20,000 name i don't expect to sell that
today tomorrow if i another three years if that name doesn't sell i'm good um you know but i i
just think that you have to have those names that I call bread and butter names that you can easily sell for less than a thousand dollars by doing some sort of outbound effort.
And I think those names are clearly more liquid.
And, you know, you do that consistently over a month, you could do 10 grand plus from your domain investing hobby or business.
Yeah.
Orderxbt.com from domain sale
order is like not a not an action word you hear a lot in the crypto space yeah that's what i'm sorry
yeah order btc what do you mean xbt.com would be uh yeah yeah like what's the BZ order BTC X first of all XBT is sort of like a concealed name some BTC. I need to order some BTC.
You know, you can order it.
Look, let me know.
They're doing deals on BTC now.
Yeah, I feel like people with English as a second language really struggle with these kind of synonyms because it seems like
they're interchangeable, right? But they carry such different connotations like order and buy
and purchase and all these things. It's one pitfall I see all the time on Twitter or anywhere else.
And it's hard.
I mean, English has, I think, the most words of any language.
Like, the granularity of words and meanings in English is much, much, much more fine than it is in most other languages.
even what seems like a synonym coming from another language and you're just like, oh, you can use those interchangeably.
No, they actually carry far different meanings to native English speakers, which is generally who your end market is.
And so I, you know, to fix that, I guess the recommendation would be guys, you know,
spar with ChatTBT and figure out what the connotation for these words is,
and understand, like, what the vibe is giving off from each of these names, because
it, like, you know, one word, one letter can make all the difference, and synonyms are not
totally interchangeable. It's something I see a lot.
Yeah, any other pitfalls?
Like, what would you tell a burgeoning domainer, Alexander?
You know, what were some of the critical pieces of advice that you got in your early days?
Or even recently?
I would say two things.
One, if you're a new domainer, or I mean if you're experienced with the
domains you you know how to sit and weigh you and you can you can do that
but if you're a new domain or I would recommend two things one try outbounding
your names I would say there was only really one instance or two instances
where people actually I would say just purchase the name outright it was like woman's data and then I think another name out there
really in the EMS space because that was only because of the digit so I can't
even count that but I would say when I began outbounding names that's when I
started to see up say can I would say in the interest so one of the first names I
outbounded was burr loans calm and I did that because I realized that there was a
buy rent rehab I think it was like repeats something like that so that was
the the initial thought of registering the name and then began outbound and I
was like look I gotta get to the domain of Expo so I'll do everything in my the initial thought of registering the name and then began outbound and I was
like look I gotta get to the domain or expo so I'll do everything in my power
to be able to do so so I was like okay let me be able to outbound these names
for loans I looked at I was like okay let me actually reach out to some people
I reached out to people via Google Maps reaching out to people via Facebook. So any type of platform that you are,
I would say pretty much any type of platform that you are, that you're on and then that you
know that there are communities too. There's always different networks of communities that
are in these. Like for example, on Twitter, on Facebook, you'll find these communities that you'll be able to be able to talk to.
And so there was this guy in New Jersey that was interested in the name.
And so he bought it for, say, like a thousand bucks.
But to me, you know, someone who tried outbounding and it was just really new to this, like, like, that's good.
You know, I don't want to be the person that after I try to have to wait for a name to sell especially when
I know that there's someone that actually needs me and so that was one of
my let's say first experiences with that I would say second piece of advice don't
be afraid to sell your name especially if you're you know you're new to this
because at first I really wanted like five grand, ten grand for a name.
But, you know, that's not realistic, actually, going into this first time.
So I would say don't be afraid to price your names to sell.
I had recently gotten an offer on Rick coin dot com and it was for like a it was like a thousand bucks for the for the name.
And I was like, you know, I think the same the name. And I was like, nah, you know what?
I think the same as, you know, three, five grand, you know, and maybe to the right buyer
at like later down the line, like that would, that's a good price.
But for the time being, you know, I had asked for more for the name than nothing for, I
would say like two or three months.
So I'm going
to be able to reach out to that person again and say okay are you interested in this name or try
to find someone who I would say was in that niche that would be interested in that name but sometimes
I wish you know I just took the offer and I feel like I could have registered more names that were I
would say similar in nature that I would be able to outbound to more people so
don't be afraid to you know sell your names I've done a lot of say three
hundred and five hundred dollars sales and I learned that from Bruce you know
Bruce is one of the I would say one of the hardest working people out there
yourself you know get up at like the crack of dawn and just start outbound
the names and you know if he sells two or three names for a three you know to
500 that's still you're still looking decent you know it's still like a couple
a couple of grand or you know four or five names I feel like that like that's
decent and then doing that day after day after day and so that really taught me that in order to be in a space you need to have really a consistency and dedication and really
treat it like a business you know so those are just a couple of things i learned from bruce i
learned from uh i would say learn from ish and being able to reach out and tap into your network
if you know you don't have any good names,
reach out into your network
and see who is willing to be able to work with you.
And I've had the ability to, you know,
work with other domainers that are saying,
hey, you know, would you want to be able
to represent this name for me?
And so that's how we got names like movie.io,
like sat.xyzz which is a recent one
um wearable.ai and that was because you know they saw i was trying to do more work in the space they
saw the writings they saw um the fact that i was more interested into the crypto space and the fact
that not only did i have some interesting crypto it was able to actually outbound and sell names I think that that's what really pushed it over
the edge but yeah that's that's the advice I would give and they look tune in
every Saturday we have a space every Saturday called Brian hacking with
domains I've learned so much from that space it is it's ridiculous and we always have
you know great speakers there we have matt from unstoppable there we have uh michael duress you
know page how shane culture all these great speakers that come every saturday because we're
all addicted let's be honest and uh we need therapy so we're passionate not addicted
i think those are great pieces of advice.
I'll just add also that, you know, setting the right expectations is what it's about.
Like, you hear so many stories about domain or selling names for seven figures, some situations, eight figures.
But there's nothing wrong with a $500 sale.
There's nothing wrong with a $1,000 sale.
You know, you've got to celebrate all the wins.
As long as you're profitable and you're consistent, you'll get there, right? You know,
there's levels to this game, but that first sale matters. And the reason why a lot of people
don't even get to the point where they're making that first sale is they have the wrong assets,
right? I'm looking at someone here saying, what do you think Justice4.U is worth?
That is simply just a wallet address.
Like, weigh out what that costs you and set the right expectations.
Did you, what do you think Justice4.U costs you?
Probably cost you 20 bucks, right?
So why would you want to sell a name like that for $350,000?
Is it greed? Is it delusion? Maybe both.
But if you buy a name and you've done the right research
and there are potentially 10 buyers out there in the wild that could use that name,
and you sell that name, you price that name to sell,
sell to me that's how the game should be played realistic goals that and then
to me that's how the game should be played.
take those steps to turn those acquisitions acquisitions of domains
into consistent sales and that requires a little bit of outbounding there are a
lot of myths that needs to be debunked in domain because maybe what happened or
worked 20 years ago is not gonna to work in the future, right?
So keep up with the new trends.
I like the whole idea of vibe coding, you know, being able to build on domains to give people a visual reference of what it could be used for.
I like to monetize domains with affiliate marketing.
So there's more to a domain than just necessarily flipping it.
Like, explore all the options and, you know, your situation as well.
Yeah.
And on-chain domains can be, like, Web3 domains can be, you know, very valuable.
Of course.
But you have to know your market.
You know, like, Paradigm.eth,eth I think was the most expensive.eth ever.
Am I getting that right?
That was like, what?
Was it several million dollars, right?
420 Ethereum.
Oh yeah.
But like, but they knew their end user, right?
Like they sat on a domain that is a crypto centric VC that has a lot of money so whoever
registered that name knew exactly who they were going to with that name and
they you know invested heavily in a single name that made a lot of sense
whereas you know if you're just like bottom feeding then you're not going to
you know be able to sell that name very easily
but yeah Alex I heard a couple of good tidbits there one thing is the old adage
ask for money get advice ask for advice get you know get money
money, potentially. Like so many domainers are just like in your replies trying to sell or in
your DMs, like trying to sell you a domain. They're asking for money, right? And then you end up being
like, no, bro. But, you know, here's my advice. I don't think this name is very good. Well,
you end up giving advice. Whereas they could be doing like what you're doing, what you mentioned, which is just engaging with people, putting out content, generating some
value of your own and some own alpha to share, and then at and engaging and like
asking for advice, asking, you know, for mentorship, and then opportunities open
up. So I was curious, it didn't sound clear to me like how exactly you you met some
people you connected with people and that helped you get movie.io and some of these other domains
what happened there so the story with with movie is like i said i did some work with um sean murray
who's very adamant about you know he was also very adamant about the transition from, I would say, the evolution of domain names in general.
So we did a lot of work together.
We got to speak at NFT NYC, just a couple other places.
But I'm sorry, my phone is hanging out.
There we go.
Okay.
Yeah.
But one of the main
things that he was always interested in was domain name collateralization so
help them out would be the first first wash loan to be able to do that and he
had put out a post he had put out an article basically saying okay how this
was one of the very first to be able to
go down this path that that was actually very interesting to me so you know did
some more work in the space got to work with him and name fly on another piece
another article and he just posted that they posted that you know to his Twitter
and I think LinkedIn or something like that i would say a couple months later um someone finds that interview and says hey well i i would like a uh a loan on my domain name
how is that possible you know because like i said we're very we're in a niche space as it is but
not i'm not enough people know that one domain names are really worth something worth in fact maybe millions of dollars and
The fact that okay now you have the ability to use them as collateral
So there was another guy that's actually interested in the crypto space
He did a let's say a lot of different work in and a lot of different projects and he had purchased movie.io and
Yeah, that's okay. Okay. what are some things that we can do with
this name and I feel like a lot of domainers are can be open and he was
very open of like what stability or what things can you do with this name can you
use it for collateral can we sell it can we perhaps monetize it and all you want
to be able to do from an asset is be able to generate some type of value so that's how we you know began to work together on
basically
movie.io and that had actually led to a lot of other people saying that hey, that's a that's a really good name
would you be willing to represent my name as well and
From that domino effect. So I would say
To people out there, you know try to provide value in the space like Brady, Matt, they provide value to the space ish every weekend.
people on trying to network and connect but not only that they'd be able to
actually try to figure out what they're doing and that has actually led to doors
opening by simply I would say just providing content be able to provide
information and if you don't have the information find the people who do and
that's how you become successful in this so honestly like I say and I say this
all the time you know shut up shut up to it because that had really changed my
perspective on one what is possible and then to I would have to say that led me
to some of my own names and be able to broker some very valuable names.
So, I'm excited for, like I said, I'm excited for this year, I'm excited for this quarter,
I'm excited for what Unstoppable is about to do because it's about to be very epic.
And then people are really going to see what can you do with just a one-word domain.
just a one word domain.
It's about time your domains were set free and able to be used like a flexible financial
asset like any other.
So yeah, well put, Alexander.
Thank you for joining us today.
Ish, appreciate your insights.
Guys, $5 Fridays is still going for the next 11 hours okay so come get some
five dollar dot coms um you can also get 550 off all transfers as many as you like uh well
up to eleven thousand dollars in discounts i think is the cap so practically as many as you like um
yeah guys we're just we're throwing deals down your throat here.
Come, just humor us a little bit.
But yeah, guys, this was great.
It was good to explore and dive a little bit deeper on loans
and what the mechanics look like and why it actually makes sense.
Adagy, great questions.
We appreciate your pushback.
You know, the biggest thing here is that we've got to ship things.
The proof is going to be in the pudding once we deliver you something.
And until then, it's all talk.
But luckily, towards the end of this quarter, we expect to start originating some loans.
So you'll be actually able to see how this plays out in practice.
And we'll be able to realize a lot of those benefits that we're talking about.
Anyways, guys, thank you again for another edition of the Unstoppable livestream.
We will catch you next week.
Peace.
