LIVE FROM GDC: Web3 content creators

Recorded: March 19, 2024 Duration: 0:59:18

Player

Snippets

Hey, everyone.
Thank you so much for jumping in today.
So sorry, we're just dealing with a few hiccups here while we get things sorted out.
My app keeps breaking, I keep getting rugged, so we're going to get things rolling here real
quick, get the new links posted out, get the speakers hosted up here.
We got Xcohost coming up on here in a minute.
So yeah, but thank you guys so much for sticking in and joining in.
I'm just going to start tweeting out this new space and making sure everybody has the new
space just because we had a little bit of an issue here.
Yeah, all good now, I think we're rolling with it, we're rolling with it.
Cool, let me see here.
All right, cool.
So this is actually going to be our first space that we're doing with Xcohost.
And we're just going to blast out this link here once again, just since things got reset here.
Let's send that over, and we're going to get rolling in a minute, start introducing everybody
and getting everybody rolling into this new space.
Just bear with us as we're mobile here, right?
So we're actually at GDC right now.
My view is of the beautiful San Francisco Bay, and we're at the Wolf's Dow House.
And we thought it would be really cool to sort of kick things off with this new weekly
series where we talk with various people building in the Web3 space, and creating and
really focusing on advancing and building Web3 games.
And we thought it would be really cool to kick things off here at GDC while at the GDC
Wolf's Den House, because this house is full of content creators, it's full of people
sort of hanging out, celebrating Web3 games.
We've got a ton of different Web3 game companies being shown off here.
We have Shrapnel, we have Chibi Clash, we have Avalanche, Holica, Bloodloop, Play Ember,
Blade of God, and OpenCGG.
So we thought it would be really cool to host this space, talk about how games and projects
are working with Web3 gamers.
And just a quick intro, once again, the voice you're hearing right now, I'm the marketing
director at Enway, working behind RecLeague, which is a 1v1 fighting game where you build
your ultimate mech fighter with NFTs, and we're running a couple of great events right
now where you can have sort of 1v1 AI battle there.
So make sure you head to recleague.xyz and enlist right now.
But why don't we get started and start off with introductions, so I'm going to just
go down the line.
Coco, why don't you introduce yourself, and what are you working on?
GMGM everyone, happy to be here, thanks for having me.
I'm Coco, I am actually, I guess officially now the former CMO of AOF First, just moving
on to, well, just living life in crypto for the moment, and hopefully staying very much
in Web3 and gaming, and happy to be here.
Awesome, thanks so much for joining into the space.
We're going to go right over to Spicy Capital, GMGM, how's it going?
Yo, what is up?
What is up?
This is Fizzy Baker behind the account.
I'm the CMO here at SC Group.
We are a VC fund in the space, and we're investing into different projects from the gaming world
all the way into DeFi, Bitcoin, different layer one, layer two, different infrastructures.
So yeah, we like joining spaces just to give a different angle to things.
Usually everyone is mainly a CMO or CTO, CEO of a project, but a lot of projects are always
looking for investment.
So it's pretty cool to give that kind of perspective as to what actually goes on behind the scenes
before money's deployed into different projects.
So yeah, man, go to be here, and thank you for having us as guests.
That's awesome.
Thanks for being a part of us.
I'm going to go right down to Voldece.
Hi, guys, it's Pachara here.
Thank you so much, by the way, for having me on the space.
And I'm very jealous that everyone that's in GDC definitely having FOMO right now.
But for those who don't know me, I'm a content creator, I'm a streamer as well.
So been gaming since I was literally in diapers and never looked back.
And I found Web3 in 2021.
So obviously, I got into Web3 gaming, and here we are.
That's awesome.
Love to hear it.
And yeah, definitely I would I would be having a little FOMO to be honest.
It's it's it's a lot of fun over here at GDC and especially at the Wolves Dow Wolves
Den House. My list.
My man. How are you?
Good to see you again.
Why don't you do a little intro?
Hey, what is up? Always good to be here.
I love the fresh take on this show.
It's slightly different from the normal.
Also very jealous that I'm not there with you guys.
That kind of sucks.
I will make it one day.
A little bit about me.
I come from a history of game design long way back straight out of uni.
Stumbled into the blockchain space in 2016 and have never really looked back.
Been in the industry professionally since then.
Worked through several ventures and exchanges and everything else under the sun
and found myself back into Web3 gaming again recently,
heading up the business division here at Style Protocol, which is
not so sexy, but very much needed solution in the NFT Web3 gaming space.
That's awesome.
Great to see you again.
I've always enjoyed chatting with you on these spaces.
So it's great.
Ember, how's it going?
What's good?
Thanks for having me.
Appreciate you so much and see a lot of friendly faces here.
I also go by Nicholas in the real world and we're building Smoke.
We've worked with tons of content creators in the space and out of Web3.
And our platform really helps creators leverage Web3 growth hacking mechanics
in a way that's palatable to gamers.
So stoked to be here.
Happy to have fun with y'all and also on that Wolf's Den FOMO train.
Yeah, man, I think I might be making a few people jealous by just being here.
We're going to be posting a lot of videos and photos, too.
So, you know, you'll be able to live vicariously through our Twitter feed.
And I think our last speaker was late at Layer 1X.
How's it going?
Good, good. Thanks for having us.
My name is Cody.
I'm the chief experience officer at Layer 1X.
We are a Layer 1 blockchain that is fully decentralized
and our proprietary technology is bridge-less interoperability,
meaning that we can not only move assets,
but we can also move data and logic across EBM and non-EBM chains.
And that includes, you know, NFT, utility, all of that.
So basically, yeah, we're here to basically unite chains
and unite projects to create that seamless user experience
that everybody's wanting to have.
And looking forward to today's discussion.
Yeah, really looking forward to it.
And I think I got everyone.
I'm having a lot of issues with the app today.
And so apologies for having to reset everything.
But, you know, today's all about Web3 content creators
and how Web3 games are working with Web3 content creators
and how Web3 projects are working with content creators.
I think as we look at Web3,
the opportunity is to take ownership of your own content.
And I think that's one of the reasons why a lot of people
are attracted to the space in the creator space
and why everyone is really sort of finding a way to own their own IP,
their own identity in this space as content creators,
which is really, really unique to Web3.
And so I'm really excited to sort of dig in
to get your guys' perspectives on how you're working with Web3 content creators.
Additionally, if anybody in chat and in the space wants to come up as well,
and if you're a content creator, if you're streaming as well,
you know, feel free to come up and we can kind of work you into the conversation.
Obviously, the priority is on the speakers we got right now.
But we, you know, we want to make sure that we can get anybody else
who has a different take on it.
We might be able to get you in towards the end.
But, you know, I'm kind of curious, like, how has your companies
worked with content creators? Or if you are a content creator,
how have you worked with Web3 content companies in this space?
And what do you think are kind of the key things and key trends
that you're kind of tracking and building in this space?
And actually, I want to go start with Pachara and really understand,
like, what have you been experiencing as a content creator in this space?
And what have you seen works really well?
What do you love when a company kind of approaches to you?
And like, why are you building in this space specifically?
Oh, so very good questions.
So I started back in 2021 and I actually started in the beginning in Solana.
And I remember at the time, like the last ball,
there were so many games, but there weren't a lot that were,
that had an MVP or closed beta.
Yeah, like there wasn't any playable games.
And you could really see the difference this year that games nowadays,
there's just so much games and good quality games.
You can see the company, the game designers,
they really worked on it, the gameplay loop.
And it's just it's been really fun this year just to work with a load
of gaming projects and to build these like relationships,
because in the end of the day, it's we want to help support the game
and showcase to a bigger audience, like not just Web3,
but my main goal for this, because most of my viewers are Web3,
but I do also have Web2 viewers on Twitch.
So my whole objective is to kind of slowly on board
and not kind of shove it in their face, like, hey,
this is a Web3 game, but more or less like I'm playing this game.
It's really fun.
If you ask me about it, I'll explain what it is, what chain it is.
And I kind of slowly educate them per episode.
And that's how we kind of bring in like the mass adoption.
So I'm just honestly so excited to work with Sony runs
and to help as well, because they are.
I've worked in a gaming company, just a bit of background on me.
So I kind of know the struggle behind the scenes.
It's not easy.
So I just really want to be and support.
Yeah, that's awesome.
I love hearing that story.
And I'm kind of curious if you could expand a little bit
on that Web2, Web3 sort of audience loop.
Have you kind of experienced when you play or stream a Web3 game,
have you ever experienced kind of like some hostility
or frustration from the Web2 crowd?
And if not, how do you kind of explain it
in a way that kind of makes sense?
Because this is still a very kind of early technology.
Some people sort of take it at face value,
don't really understand it, and then sort
of slap some labels on it.
So I'm kind of curious how you're educating your community.
So when I started streaming, I actually
started off playing Web2 games.
So I built kind of my following there.
And then I used to like segregate it.
So on Twitch, I would mainly just stream like Web2 games.
Thingy, I was so happy because then I could stream Web3.
But then I started to experiment and kind of mix
both on both platforms.
And what I noticed with my community in general,
just because they know me, I never just this
is my personal preference.
I never really talk about the tokens.
I just mainly focus on gameplay.
And the more the multiplayer games,
the more I can kind of onboard them
because then they can come into these events and play them.
And I think it's just in the end of the day,
I try to keep it positive.
Like my whole community itself, like we say,
like we're just trying to keep it,
we're very wholesome, we're very positive.
And I think because I have these boundaries,
like there's no really bad vibes
when it comes to Web2 people.
Like they've been quite understanding,
at least from my community,
but I can definitely see it can get ugly.
I haven't personally experienced this myself.
I would say I've experienced more ugly or toxic vibes
from the Web2 community sometimes,
just because when there's a giveaway,
it can get a bit rowdy, depending on what community, right?
So I've experienced that
and I learned how to dealt with it in a good way.
And we keep it positive
and then we have the moderators come,
but it's just more of the mindset
how you treat your community.
So if you're, I mean, I know a lot of like streamers,
like they have their own personalities, right?
You've got some like really trolly, funny people there.
And then, you know, if you swear a lot on this and that,
you know, you're gonna build that kind of community.
If you keep it like wholesome and like positive,
like you tend to like bring those kind of people in more.
So that's what I wanted,
because I really, I'm so sensitive.
Like I could not handle any bird on stream, so.
I totally understand that.
I was once called the fat panda on stream.
So I get it.
And now I wish you really were over here
because the vibes are immaculate, right?
So the vibes at the Wolf's Dao House
are all about Web3 positivity and community
and love and good vibes.
So, you know, I'd like to pass it off
to somebody else who may be a content creator
or working on a project, working with content creators,
maybe Ember or Coco.
Feel free to jump in.
Pachara, I think it's funny that like with that question,
you brought up how kind of savage people get
during giveaways in the Web3 space
because it is so true and people get so thirsty.
And it's funny because the question also
is more so leading into like,
what's the sentiment you find with Web2 gamers
when you're streaming Web3 games?
And I think everybody does kind of have these assumptions
that like the whole space, all gamers hate it
and they're just terrible
and they don't wanna hear about it.
And I see that a lot, but I gotta say too,
like I think you hit the nail on the head with
it's about the energy you create as a creator
and what you promote in your community.
Honestly, like I've talked to hundreds
of content creators this past year
and the vast majority of these people are,
as creators, are very open and friendly to Web3
as long as it's integrated into a good game.
They just care about the game.
And then their community, of course,
is like a different story.
They're faceless kind of people in the crowd.
It's really easy to get that mob mentality
and just start shitting on anything
that is kind of thrown their way.
But again, I think it kind of comes back to the creator
and if they're promoting it in a way
that actually feels wholesome, feels good,
feels focused on the game and the gameplay,
it's a lot more palatable.
I think that it's definitely like the token shillers
of the world that give it somewhat of a bad taste,
but they have their space as well.
They have the Web3 crowd,
like they definitely play a role in addition to space.
So as far as mass adoption, quote, unquote,
like gamers are open to good games,
and there's a lot of arguments around
abstracting away the Web3 and kind of obfuscating it.
But I think that a nice balance of that
and just focusing on fun gameplay,
especially as a creator to your community.
Yeah, 100%.
I love that perspective.
And yeah, at the bottom line,
if you're building in the space,
if you're building games in the space
or building a project in the space,
like it needs to still be a good project.
It still needs to be a good game.
And I always emphasize that like first and foremost,
you got to make a fun game, right?
You got to make a good project or good product
that people are wanting to buy into
and be a part of like I think that is so at core.
And I think we're starting to see that in the space.
It takes a long time to build video games.
Like I've been in this space for a long time
and it can take somewhat like five to six years
to make a game.
And even then the market has shifted,
the audience preferences have shifted.
So it's even faster turnaround time in Web3 games
where the sentiment of the market can shift on a dime.
And it's a while.
Yeah, totally.
And real quick, I also just think we forget
that gamers are just savage in general.
They're so quick to like shit on anything.
So it's like, this is just one more thing
to kind of toss in that bucket.
Yeah, now imagine a gamer savage
with a thousand dollars invested into your product.
Yeah, it can get spicy at times for sure.
I want to pass it off to Coco in layer one.
I didn't see who had their hand up first,
but you can battle Royale for the mic.
Layer one, please go, I know your hand is up first.
Thanks, appreciate it.
Yeah, I just kind of want to echo what Amber had to say.
I mean, being a UI UX designer for over 20 years,
working on SaaS products, working on games,
working on a lot of different mediums,
it is interesting that as you try to design
for something that's gonna have that hook,
one of the most powerful things that I've always experienced
is a good backstory, character story,
a lot of it that way with a game.
But likewise, it's the same way with the content creator
that is streaming their gameplay,
creating content around it, creating NFT skins,
things like that.
It's interesting because people really love
to connect with stories.
It's built right into our DNA.
And I think that there's a lot of developers
in that case that understand this
and try to develop around that kind of narrative.
But in the same sense too,
it's almost once you start playing
some of these big title games,
it almost feels like it's a kind of a create,
rinse and repeat type of formality with them.
And it just seems like the gameplay
just comes to a staggering halt.
The story is kind of stretched more than it needs to be.
And I look back at some of the games that I played
growing up and yes, some of those were on the old Atari
and Commander and things like that.
So that kind of dates me.
But so I played a lot of games
and I can remember every single one
that I felt like an emotional connection to
and those are all always gonna be the nostalgic games
that stick out in my mind.
So definitely Amber hit it on the head.
Yeah, really good points there
about that emotional connection.
I think that's one of the reasons
why all of us really kind of like love games.
And I think we see that a lot of those parallels
in the web three space, right?
People are building these narratives
and creating these projects and creating these communities,
these things that people wanna feel emotion and connection.
And that's also why people connect with creators too.
It's the same thing.
Yeah, exactly, yeah.
Absolutely, absolutely.
All right, let's go Coco Mindless
and then we'll pass it off to Ben
who found the new link.
Yeah, this is a really great question
because I think in web three,
content creators have,
their role has evolved quite a lot.
In web two, you kind of find as players,
you kind of wait for the game and then it ships
and then you have the whole like frenzy of reviews
and content creators playing the game.
And you get like maybe the content creator
is very sort of in that role
of growing that community base or player base.
Whereas I think in web three,
it feels like it could be
and in many cases it is much, much more collaborative
because in web three, when you're building a game,
your community is there with you in the build
oftentimes before you've even got like barely anything.
And so you're growing with the community
and also you're not just working with a pure player base.
In web three, you've got people in your community
that are investors, are players, are other content creators
and the content creator plays a really good role
in helping that feedback loop,
helping disseminate information that you've got
and is kind of a weird, like a conduit to a broader audience
and having sort of good relationships
and connections with these content creators can really help
not only keep attention on your project
while you kind of you have that kind of long waiting period
but can also kind of give you live feedback
on like how you could engage a player base,
gamify certain elements
and really kind of have a more closer relationship
with your ultimate player base.
Yeah, that's so huge.
Building that relationship with your player base
is so key, I'm so glad you said that
because that's been something
and from the community marketing side of things,
I always try and emphasize
and I think I've seen it take new shapes
and new forms in this web three space
where you can really connect with people
in a different way, on a different level.
My list, go ahead.
I appreciate it.
Just some thoughts, not directly answering the question
so please shoot me down for that
but thinking aloud here,
I've come to the assumption of the last six months
that I think the content creation game
in the regular web two industry
has changed a lot in itself very recently.
It was never a thing that a gaming studio
would tap into a well-known content creator
or a well-known gaming celebrity
to use them to help get market penetration
and help with outreach and user signups
and all that type of stuff.
That's a very new phenomenon.
It didn't really exist until a game had already shipped
and then they'd start touching into these individuals
but we see it even as far back as just two months
with doctor disrespect and play off the grid.
Just that event was a very new phenomenon.
It's not an old thing in the gaming space.
I think in the web three space,
we realized this problem a lot sooner,
perhaps a year or two prior
and you had a lot of early stage web three games
in pre pre pre alpha,
touch in and look for content creators in the space
that were native within the audience
and try to leverage them.
I think the environment here is very different
in the sense that it's quite a starved space.
There's very little to go around.
The user base is a small customer base is tiny
but competition is very high.
We have to innovate in slightly different ways.
In some ways to our, I think, success,
we've front run the larger gaming industry
to realize that there's a lot more importance
on content creators.
But for content creators from what I've seen,
it's still a very, very uphill battle.
Again, it's a small audience.
We're talking Solana in itself has,
what, a million active wallet today or something.
You have one mobile game that's got more than that.
So in terms of an addressable market
for a content creator, it's very, very difficult.
But that's gotten easier now that this space
is becoming a little bit more interesting
with number going up,
the frenzy that's here,
the economic energy that's being poured into the space,
all of these atoms and protons that are bouncing around.
So I think it's getting easier,
but I still think it's really difficult
for a content creator, at least from what I've seen.
I've seen some really amazing content
put out there by some folks and friends in the space,
but it's a shame.
It just doesn't land, especially on Twitter.
Maybe it's Twitter.
Maybe it's just,
this isn't the space for video content just yet.
I don't know.
I think we haven't solved that problem.
There's a lot of problems here,
but it is getting easier.
I just want to sort of see that pain and suffering
from some of our content creator friends get easier
because they're at the top of the funnel here,
if you want to talk sort of business terms, right?
You need to tap into that,
that base and the audience that they have,
as well as the brand and the character that they carry.
I'd like to see the web free space evolve
to become the magnificent size
of the traditional web two gaming spaces now
with content creators out there
in a slightly sort of entertaining way.
I don't know.
Just some thoughts out loud.
Yeah, I love those perspectives.
Does anybody want to jump in there?
I think you made a really good point
and it was a little bit earlier in your share,
but about web three content creators
really leaning on the educational aspect.
And I think it's something that we've really kind of
innovated on as creators in this space
when it comes to the larger scheme of content creation
across gaming.
And it's obvious in our space
because it's a very important aspect
of teaching people how to onboard to a wallet
and interact with tokens, yada, yada.
But I see this trend really kind of
growing into the larger content creation space
over the next five, 10 years.
I've been talking a lot about this a lot recently
and the fact that most of these content creators
are innovators and pioneers in the space
and they're just now getting older,
like the first generation of creators, right?
It's like, you know, probably the first full-time
creator for gaming, I don't know,
was like 2010 or something, you know what I mean?
Like right early YouTube days.
And so these guys are now getting to the point
where they have this vast experiential knowledge
that they develop themselves
and they're kind of the keepers of this wisdom.
And there's a lot of young kids out there
whose like goal in life is to become a famous creator.
And so I think that we're gonna start seeing education
become a major focus for content creation across the board
and web3 creators are really kind of leading the way
in that regard in their own kind of niche.
But yeah, it's an interesting point
and I liked your take on it, mindless.
Yeah, really, really good points here.
And I'm gonna circle back to a couple of them,
but just to sort of level set,
you know, we're streaming live from GDC
at the Wolves Dao, Wolves Den event in San Francisco
talking about web3 content creators
and the challenges and the trends
and all the good things that are coming through it.
I did wanna sort of pass it off to Ben
who joined, who found our new link
after our first one got rugged.
So Ben, do you wanna just sort of introduce yourself,
talk about what you're working on
and then also talk about
if you're working with content creators,
if you are a content creator in this space
and how you sort of fit in here, yeah.
Hey guys, nice to be with you all.
We actually have Sean,
one of the co-founders of Granted,
which I'll intro at GDC right now.
So if anyone's looking to see a Irish man,
they're probably sticking out like a sore thumb,
just let me know.
Granted, essentially what we do
is we assist web3 products with getting grants
with our partner chains.
So we are partnered with the likes of Avalanche,
Binance, Polygon, et cetera, et cetera,
to bring builders into new blockchains.
We end up working with a huge amount of games,
as you guys can imagine.
I think that's pretty on topic
for what you guys were just on about.
I'm also the CEO and founder of OverChain,
which is very, very confidential right now,
but it's going to be a layer three
and I wish I could say more,
but you guys should start seeing news about that
in the coming months.
Now, when it comes to content creators,
I actually have just,
I'm just about to sell an advertising and marketing agency.
There was fully web3,
we were one of the first advertising agencies
to use on-chain data to target people,
so it would essentially match on-chain profiles,
meaning wallets with social media profiles,
and then shoot out campaigns exclusively targeting,
for example, XRP holders.
I'm sure a lot of you guys that own companies in Hillary,
you've been part of marketing agencies,
you're probably aware of that tech being used nowadays,
really cool partners like Addressable, for example,
they've just raised something insane,
like 60 million for a new batch of data.
They're amazing guys based out of Israel,
Toma, Toma, and Asaf,
two replica names, which is pretty funny.
So yeah, I've interacted with a lot of content creators
in web3, I get to see it from more
of the business standpoint,
so I don't know how well I'll be able to speak on,
the individual creators just making a name for themselves
and being impactful there,
but I think that content creators for web3
more than any other industry are more important.
I don't think there is a single industry apart
from maybe things like health, lifestyle, and fashion.
I think that they maybe exceed us a little bit,
but apart from that,
I think content creators are the most important asset
that we have nowadays,
and I've seen them take products from zero to 100
in very short amounts of time,
and I think any company that isn't utilizing content creators
to the full extent that they can
are truly missing out on a massive opportunity.
Yeah, I'll leave it there.
Well said, well put.
I think all the content creators
and everybody working in web3 can agree with that.
I think it's really such a crucial element
of how we build our projects
and how we build our games, really,
and anything that we're working on in this space.
I always believe in the idea of co-creation
where you're always building with the community,
with the creators,
and building communities around that together.
I think an example here at Wolves,
which is everybody is supporting each other here
and just wanting to build the best product out.
Shrapnel at the Wollsdow House,
they provided all the PCs for the Wollsdow folk,
and they could have easily just limited those PCs
to Shrapnel, but they were like,
no, open it up, let everybody use these PCs,
let everyone sort of come and be a part of this.
So it's really a phenomenal sort of collaborative space,
and I think that's why we're all here
and why we all sort of see value in building in the space
is that collaboration, that co-creation,
as I was talking about.
My list, I see your hand up.
I just wanted to give Spicy Capital sort of a moment
to jump in here and really sort of touch on something
that you had talked about earlier too,
which was this idea of content creators
building their own businesses
and creating their own games
and really sort of starting their own projects.
And I'm kind of curious from your perspective,
what kind of trends are you looking at?
What are you sort of following
and what is your take on how content creators
are sort of starting their own businesses
and building in this space on their own?
No, yeah, for sure, man.
So I would definitely say that,
so as a CMO, I look at different things
in marketing and in branding.
Obviously, our CFO and CEO,
they look for different things as well.
So it's coming from a investing perspective.
So all creators, please take this with a pinch of salt
in terms of don't let your feelings get hurt.
But at the end of the day,
we don't care for all the whitelist stuff.
Whitelist, giveaways, all that kind of stuff to us,
it's just fluff, especially to other VCs
and other investors in the space.
It's the last thing we really wanna see
because everyone's doing it.
Look at Solana.
This is being pumped with freaking meme coins.
And if you look at it like this,
what goes up really fast will come down.
And the reason I say that is because
Solana's jump from 170 to 200
was purely volume on meme points.
So meme coins were short-lived in terms of,
I'm not saying meme coins are dead,
I'm just saying meme coins,
it was short-lived for this period of time
and it affected most of the market across the board, right?
Bitcoin went down 7K, all this other stuff.
When we come to content creators,
content creators that just post a lot of whitelist stuff,
it completely turns me off.
Because in my mind, I'm thinking,
okay, I'm a gamer myself.
I'm not a content creator for gaming.
I'll post maybe one or two vids of me playing some Xbox games
or PlayStation or whatever it is.
Which is like freaking dope, I could play it on my phone
and I might post it from time to time.
But me posting that from time to time
is just me posting gaming content.
The content creator posts gaming content
and I see whitelist, I instantly scroll.
I don't even watch the rest of the video.
However, if this is a content creator
that has time and time again
posted other videos of them playing video games,
live stream video games.
So an example is Pichara.
Pichara will post live stream on live stream
on live stream of her playing video games,
her chilling in a discord,
her chilling with a gang and doing all this stuff.
If she then posts a whitelist,
that takes me back to YouTube days
where I would watch someone playing video games
on YouTube and they'll be playing,
they'll be chilling and then once in a blue moon,
they would fling a whitelist here, not whitelist.
They'll fling an Xbox game or Xbox controller
or like some giveaway tickets or something, right?
And I'll say once in a blue moon.
Once in a blue moon in our industry
is like every week to two weeks.
That's how fast things move in this space, right?
So that's okay, because it's manageable.
Because I see a billion things on Twitter.
So, you know, it's fine, right?
Looking at the event that you guys are doing, right?
Walsdow, HQ and you got Rec League.
Livestreaming on the open scene, right?
So you guys are doing this at the moment.
Looks flippin' dope.
I'm not gonna lie, I'm gonna have to listen back
to a lot of the conversation here
because this video was very distracting.
It was so cool watching the livestream
whilst being in the space, right?
But the reason I'm saying that is because it's fun.
In nowhere in that caption does it come up
with anything to do with giveaways or this and that.
And the reason I'm saying this and hopping on that point
is because a lot of people that are creating gaming content
is just slapping all this stuff underneath
for whitelists and whitelist that and all this other stuff.
When Pachara created her Discord,
maybe this is just my eyes,
but when Pachara created her Discord,
I didn't see one thing about her saying,
if you join my Discord, you're gonna get X.
Her thing was, if you're a gamer
and you just want a vibe, come vibe, come jump in.
Pachara will wake up at 2 p.m.
There's like no management from her side.
Because it's a vibey Discord.
She's not trying to sell something.
By the way, I'm not trying to out you, Pachara.
It's all love, man.
But it's just a vibe.
It's just a cool, chill vibe and I'll be straight.
And I'm not saying this because she's on the space.
I said this time and time again
on spaces that she's not even been on stage
or been in the audience.
Pachara is one of very few.
And I say very few,
because there's only like three others
that I can name in this space
that when I see their content, it doesn't make me cringe.
I'm on the same agreement, bro.
I say the same shit all the time about Pachara.
You rock.
No, she's dope, bro.
She's a fricking rockstar when it comes to this stuff
because she's just here for a chill.
She's here for a vibe and she's creating content.
So if she was to make a business out of this
or bring her own video game out,
yes, it might not be as to some people, okay?
And I was going off of history.
I might be completely wrong
and it completely takes off like crazy.
But it might not be as fast as other games
or other things taking off
because she's not trying to promote some farming token
or promote farming this.
And I'm not saying farming is bad.
It's not at all.
But let's be real, okay?
Let's be real.
Everyone that's farming tokens,
95% of them will not play the game when it comes out
or take part in anything to do with that ecosystem
when it launches.
Because you're a gaming platform
and you haven't posted one thing about playing a video game
or one of your team members playing a video game.
I'm literally in a group chat right now
with a potential investment, potential company, gaming.
And they literally looked at my story
and they're like, bro, I'm trying to rack my head
around the telegram story.
What great game are you playing?
And I was like, oh, I'm playing Tom Clancy's
Ghost Recon Wildlands.
Game is from back in the day,
but I've been playing on my phone
because it's his back phone controller, Vive, right?
But then they messaged me like, wait, you're an actual gamer.
I was like, oh, bro, I'm a gamer through and through.
I don't just like jump onto his face and talk about gaming.
Like I play all the frigging time, bro.
And I'll post it when I can.
So it's that, that's what I wanna see more,
not just from content creators,
but also companies and stuff.
So that would be the longest answer
I've ever given on that specific question.
I love it.
I love it.
I also love the Tom Clancy's Ghost Recon Wildlands name drop.
I used to work at Ubisoft on,
I guess he's a huge shout out to that.
You know, I think I wanna sort of throw out another
and you know, love the Pachara, love and shout out here.
That's great.
You know, huge shout out, it's phenomenal.
I wanna sort of also throw out here
sort of another sort of closing question,
which is really sort of, you know,
where do you sort of see the web three content creator
market going?
What are the trends that you're looking at?
What are you seeing in terms of like successes and failures
and you know, Spicy Capital, you had mentioned
sort of talking about like tokens that people are dropping.
We're seeing Nick coin all over the place, unfortunately,
but you know, I mean, he's building something amazing.
You know, I think the direction
that web three content creators take in the next bull run
in this current bull run is really gonna be
kind of defining of this space in many ways.
So I'm kind of curious, you know,
what are your thoughts on where we're heading?
And I'll pass it off to mine list and then layer one first
because I know they've had their hands up.
I appreciate it.
Again, no real direct answer,
but some thoughts on this topic.
I'm just trying to draw parallels from previous history,
previous decades in media and content creation in general.
And I think the oldest example I can use
is just traditional media, news, radio, talk show hosts,
that kind of thing.
And the industry began with these firms and industries
hiring essentially employees to present, to talk,
to create, to entertain, to show hosts,
host radio stations, talk shows, all that type of stuff.
And then that industry got disrupted
as soon as monetization was brought in
and tech helped a lot with that.
When you then saw very, very famous popular talk show hosts
and presenters go solo and essentially go directly
from content to consumer all by themselves.
And there was no middleman entity agency news from media,
that type of thing at all in between them.
That I thought was a very interesting phenomenon.
But with the Web3 space,
we're seeing something in reverse, at least marginally.
So this started in 2020 with Gala
and when they started to use sort of ecosystem funds
to hire essentially content creators to work for Gala.
So it wouldn't just be a sponsorship.
You were sort of getting a paid salary
and there were a few of those in the space.
You were getting paid a salary to produce content,
talk about what's going on in the ecosystem,
play games, get early access, all that type of stuff.
And I think they realized that
not only is it a top of funnel,
but it helps foster a culture or community
when there's a face to a brand that engages
with that on as much the same way
as media institutions did in the 70s and 80s.
And so I thought that was a really interesting phenomenon.
And that sort of sped up over previous years.
You tap into the content creator market as individuals,
bring them in houses, pays employees,
or at least some sort of subsidy.
The upside there for a layer one or layer two
is absolutely huge because you're essentially
tapping into that audience.
It's like having a Mr. Beast
or a potential Mr. Beast on board
with your layer one or layer two
from the very early innings.
And you can capture most of that upside.
And I think even for the content creator,
it's interesting because you get sustenance.
You're not having to grind six to 12 months
without having to eat.
It's impossible if you're trying to start from zero.
So in that sense, it helps a lot too.
I thought that was an interesting observation.
I haven't seen it but back to front in another industry.
Perhaps I think like it might be
because monetization is different here.
You're not having to rely on your ad revenue
or all that kind of stuff.
Again, just some thoughts on just rambling.
So cheers.
Yeah, I definitely agree with my list on that.
Coming from a layer one perspective,
we're looking at the next big bull run kind of thing
as an opportunity for us to kind of build the tools
that content creators need.
What I mean by that is basically making it
so that not only can you play games
with your NFTs that you purchased,
but be able to create a standardized platform
or raising the bar in a sense that creates a unity
so that you can take your NFT assets
into other games that accept those type of NFTs
no matter the chain that it's on.
Likewise, it's being able to protect
the content creators as well in terms of royalties,
copyrights, things like that as well.
But on the flip side of it,
it's also about us providing a seamless user experience.
One of the examples that we're currently use cases
that we're working on right now
is we're working with a game called Elderoon
with Diga Labs and we've basically made it
so that they can host their game on any chain.
They integrate with us once
and they can basically access all of the different audiences
across all the different chains.
And so what we're really trying to create it is
so that a player can bring in their NFTs
from Solana, Ethereum, and bring them into a game
that's being played on L1X and that's a big, big thing for us
because we feel like that's a seamless integration
that a lot of gamers are asking for.
Likewise, it's kind of like going back to the Web 2 experience
where you purchase your assets and things like that
and you really don't own them because they're illiquid.
They're in-game only.
You can't really do much with it.
So if the game dies, so does your assets
and all of the money that you spend on it.
So there's a lot of different things
that we're looking at it from a layer one perspective
but just trying to build not only a positive user experience
for the gamers but also a positive experience
for the content creators as well as the games
and other projects that are coming on like music
and video and things like that
so that they can build the community behind it as well.
All great points.
Pachara, I know you've had your hand up for a bit.
Why don't we pass it off to you?
Yeah, I've just been really enjoying the conversation
and wanted to say thank you so much for the hype earlier.
I was crying a bit.
But I wanted to kind of piggyback on layer one X
and I think as a content creator,
like I'm basically playing every game on any chain
and I don't mind having like multiple wallets
and trying new things but I think if there was a way
and I've seen some games now that you can switch networks.
There's a lot of multi-chain games
and I think having that seamless like integration
so you're able to play with,
let's say you have like one game part,
let's say like if you had MMO for example,
you had like the Solana community
and then if you went to a different town per se,
you can play with a different chain
and you can mix because it would just be so much more fun
if you can mix with other chains and play it all together
and to do that seamlessly,
like that would be honestly the future for me
and it would just be so much easier as well,
like connecting wallets and such
and just the whole logistics.
As a content creator standpoint,
what I'd like to see in the future
is just to have more tools to use
and I know we've got Ember here doing cooking as well
so I can't wait to see what happens.
But just having streaming platforms for me,
like I obviously I'm using Twitch and Twitter
and my go-to thing right now has been using Restream
which is basically a third party app
where you can multi-stream
but the only problem I find is that it's not,
imagine having that like a web three thing,
like a web three version of Restream
so that we could like give away airdrops live,
we could do giveaways on the spot without going after
and like sending it to the wallet,
verifying that person if that person's a bot,
like there's so much homework
after the live stream that we have to do.
So if we could do it on stream,
like it would just be so much easier for us
and so much, what would be the word?
Like it would just be so much more like interesting
during the stream,
it would feel more personal to the viewers
and I think hopefully you'll have that in the future.
We got you.
I'm really interested in this cooking project
you're working on now.
I wanna, I love cooking streams, so it's awesome.
Cool, all right, you know, we're coming up
at the top of the hour,
any other final thoughts from the panelists
or do you guys wanna sort of shout out
a little bit about what you're working on,
where people can find you?
Yeah, sure, I'll go first.
So we got, obviously this is about gaming,
so we got a few partnerships coming out really soon.
Be sure to watch out for tomorrow.
We've got a partnership launching with a gaming project
in the crypto space.
They've been all over the timeline,
so it's been really cool to partner with them
and we're definitely getting into the gaming sphere more.
We did launch a partnership with Param Labs as well,
which is just a bit of alpha.
Don't get distracted by the games that are coming out.
What I would say that you're gonna see a lot more of
is gaming studios.
The gaming studios is where the alpha is, man,
not the games.
The games are dope, but watch for the gaming studios.
We're gonna tell you now,
if you keep an eye on the studios,
think of it like this.
If you're gonna invest in AVACs,
because of gaming, you're not gonna try and buy,
um, okay, uh, Pachara, I'm not gonna lie,
if you're being serious right now,
oh my God, just send me a very funny message.
Sorry, if you're being serious, I don't know for you, man.
I don't know.
But yeah, so with gaming,
now half the group is probably gonna be thinking,
what the heck does she say?
It's just a funny joke, don't worry.
Yeah, but if you're looking into gaming studios,
with the gaming studios, what you wanna do,
think of it like a token.
So if you're gonna invest in like AVACs, for example,
add to your portfolio,
for me personally, let's say that's what I'm doing,
I'm gonna maybe do it because, you know,
they're gonna be bringing out a ton of games.
I'm not gonna go and buy every single gaming token.
I'm not gonna say, don't add it to your bag,
but I'm not gonna buy every single project on there.
I'll just invest in AVACs, why?
Because to me, they are the studio, right?
So if Param Labs is gonna be cooking with more video games,
if other studios like Quo Pro is gonna be cooking
with more games, you know, Citizen Conflict,
they got K2-18, that new gaming blockchain
is gonna be coming out,
they're gonna be involved in Curaverse,
Param Labs is also gonna be involved in Curaverse,
all these other studios that are gonna be coming out.
Keep an eye on them, keep an eye on the studios,
because I'm telling you now,
when it comes to major gaming events in the future,
like what GDC is going on right now,
but imagine it with Web 3,
it will imagine it when it's more Web 3 native,
the guys that's gonna be sponsoring those events,
the guys that's gonna be bringing the money
to the events to make them happen,
I'm calling it now,
it's gonna be gaming studios for sure,
for sure, 100%,
because it always comes back down to it,
look at Web 2 gaming,
when Halo was released, we didn't mind,
because you know 343 was doing it,
or Bungie at the time was doing it,
Activision doing Call of Duty,
or Treyarch doing Call of Duty,
or whatever one it was,
we already knew,
like you already knew what was what it was
when a Call of Duty game came out,
and you saw who was behind it,
whether it was Treyarch,
or whether it was the other one,
I forgot what it was called, Activision,
whichever one it was,
I forgot what it was,
but you already knew if you were gonna buy it or not,
or if you were gonna wait,
because the gaming studio always delivers, right?
And they always deliver on a good or bad time,
so just keep an eye out,
don't get too caught up with the video games coming out,
it's a bunch of hype,
it's great, we got shrapnel,
we got this game,
we got that game,
it's sick, it's a great time right now,
but keep an eye out on the studios,
I'm telling you now,
you will thank yourselves in the future,
but that's what we're working on at the moment,
we're scoping out studios,
we're very focused on it,
and when I say we,
I'm not talking about spicy capital,
like we, as in I'm talking about VCs in general,
that are deploying capital into gaming,
we're very focused on studios,
because we know that's where everything's gonna cook.
Yeah, absolutely, well said,
well said,
and we're wrapping up the space here,
anybody has any final sort of quick shout outs to make,
go for it,
I just wanted to invite Dub,
because we're talking about web free,
common creators,
we're in the wolves down house right now,
and I turned to my right,
I'm like, yo Dub,
do you wanna come and just say a quick shout out,
why don't you hop on here, man?
Of course dude,
I gotta give a huge shout out to my friends at Rec League,
I streamed the game and got into the game
about three or four months ago,
before I joined Shrapnel,
was stoked to hear that they were coming out
to the wolves den,
and have been watching everyone play the merch
they brought's freaking sweet,
I'm looking forward to the AI,
kinda just watch my guy play,
see how he does,
and everything Rec League's been doing,
they're an awesome partner to have in the space,
and good to have a bunch of games together,
doing dope shit,
and super appreciate them coming out,
and showing the game off,
and bringing some fun here at the wolves den,
when we don't have Shrapnel available.
Thanks bud, appreciate it.
No, the legend.
Alright, anybody else,
closing comments before we wrap up?
I'll take one really quickly,
if anyone's at GDC and wants to meet neurotic Irishman,
cause one of our co-founders out there,
he's a good time,
and he drinks a lot,
and like me I'm sober now,
he drinks a lot,
so if anyone drinks,
he's the right guy.
Also, whoever's behind the Spicy Capital account,
message me,
we work with a lot of game studios,
we have a lot of Alpha there,
so let me know,
just DM me about that,
cause we work with a lot of game studios.
Thank you guys though,
this was good,
I know I joined late,
but thank you guys.
We love it,
thanks for hopping on,
love the collaborations happening live,
this is how it's done,
you know,
this is how it's done.
Pajar, go ahead.
Just wanted to say,
have a really good time at GDC,
please take a lot of videos from me,
say hi to all the content creators,
and I'm really glad I came to this space,
it was really fun,
and I hope to bump around you guys in different spaces.
Yeah, absolutely,
so this is gonna be an ongoing weekly space,
so we're definitely gonna be doing more of these.
Once again,
thank you so much to everybody that joined us today,
Spicy Capital,
Mindless,
the surprise guest appearance from Dubb,
thank you guys so much for jumping on,
follow all these guys,
join their communities,
join their discords,
join their Twitch streams,
because this is what it's all about.
I'm gonna get back to some Rec League action,
you can actually click on that post that I shared
at the top of this space,
and you can check out the action live,
we're streaming some Rec League live from GDC,
so check out the game,
and head to recleague.xyz to download it.
But thank you guys so much,
so much for hanging out with us today,
and really appreciate it,
until the next time, thanks.
It was a pleasure guys, thank you.