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LOGIK on Block-Gen š
Recorded: June 9, 2023 Duration: 2:36:42Space Recording
Full Transcription
Testing, testing, can you hear me?
Testing, can you hear me?
Testing, can you hear me?
Shelby, we'll just give Frenchie a couple of minutes as he sets up and we'll throw you
the co-host.
Frenchy got the rose.
We'll just give Frenchy two seconds here to set up, guys.
In the meantime, in between time, go ahead and retweet this room.
As you already know, the replays are on, so they can tune in later.
Just go ahead and retweet the room.
Be right back.
Should I DJ, Shelby?
Yes, DJ.
All right, I'm going to give Frenchy a little break here while he sets up.
He sets the tone.
Hold on a second.
One moment, please.
As I make an attempt.
All right.
Oh, he beat me to it.
All right.
All right.
All right.
All right.
All right.
All right.
All right.
All right.
All right.
All right.
Something is up with the sound.
Yes, it looks like it.
Well, you know what?
That's just the good Lord wanting me to DJ for right now.
So you know what?
We're going to listen to him.
That's what we're going to do.
Oh, a moment.
All right.
Let's get some vibes going.
I don't know about Frenchy, but we're going to get some vibes up in here.
All right.
All right.
Let's get some vibes.
To keep it real.
I'm not that friendly.
I'm just charismatic.
I used to think I needed him, but I was just distracted.
Now, every time I look in the mirror, I feel ecstatic.
Tell the cameraman.
There's no good side.
They both attract.
How'd you get some pretty like that?
How'd you get some pretty like that?
How'd you get some pretty like that?
How'd you get some pretty like that?
How'd you get some pretty like that?
I'm a bad bitch, when I make up feeling worried
When I wake up, there's my shell and I'm my jiggles
It ain't cheap, oh
I'm a bad bitch, when I wake up in that bitch
Just I don't say much, should I have trouble
But if someone could ask me
Oh, we've been waiting
And I don't know who got so much
I'm so good and didn't get far
Now all that I need to trust
My instincts is be who I was
To keep it real, I'm not friendly
I'm just scared of Maddie
I used to think I needed him, but I was just distracted
Now every time I look in the mirror
I feel ecstatic
Tell the camera man there's no good side
They both attracted
How'd you get some pretty like that?
How'd you get some pretty like that?
How'd you get some pretty like that?
How'd you get some pretty like that?
How'd you get some pretty like that?
I could use a little TLC
Left home and I'll land it in the belly of the beast
Everywhere I go somebody wants something for me
If you let me wait until you see what I got underneath
Ooh, we've been waiting among us
Who am I so soon and didn't get far?
Ooh, now all that I need to trust my instincts
To trust my instincts is be who I was
To keep it real, I'm not friendly
I'm just scared of Maddie
I used to think I needed him, but I was just distracted
Now every time I look in the mirror
I feel ecstatic
Tell the camera man there's no good side
They both attracted
How'd you get some pretty like that?
How'd you get some pretty like that?
If you're in my mind
How'd you get some pretty like that?
How'd you get some pretty like that?
all right guys in the meantime in between time go ahead and retweet the room we'll get started
shortly just live out for a moment while we set up and uh yeah we'll get started shortly
I'm stuck on your style.
I, I'm addicted to your flaws, I've been known for a while, I just thought that you should
know, I'm trying to get you out of my head, and get you in the back, stop playing, come
and get undressed, you know what comes out of this place, I want you to shoot a passion
in Spain, you can be learned what my name is, these words are painted, but they won't say
a thing, you don't, unless your plans change, take off your coat, silence your anger, watch
me, I know, it'll be well worth it, baby, you deserve it, unless you earned it, don't
be nervous.
Go ahead, DJ.
All this love and aggravation, I'm wasting so much of my life.
All this truth and separation, works so hard to make things right.
Got that loving, got that sweet, got that sugar, got that sweet, got that money, got that
beat, got that whatever you need.
Oh, I keep running, you're my world, got me thinking I'm no good, you'll be loving, you're
so sweet, got me thinking all my pieces.
There'll be no problems, I'll make it, take it out of, I got to be devil, and I have to
be amazing, amazing, I'm crazy, don't crazy, in his house, up to down.
Woo, we gotta get it together, we gotta get it together, we gotta get it together, we gotta
get it together, we gotta get it together, we gotta get it together.
We're always number one story.
Can't forget the day, that she walked into my life.
It was just the kind of thing that was so right on time.
After all the love changes, my heart had locked the door.
Then that girl released her magic and made me love once more.
Ooh, like the worries of the sun, her sweet love keeps shining down on me.
Oh, all at once turned my life around, and with one kiss, she set me free.
She's giving me joy, joy, joy.
That girl, she brings me joy.
She's giving me joy, joy, joy.
That girl, she brings me joy.
Goodbye, loneliness.
And so long to my heartache.
Now that joy has taken over.
And decided to stay.
But love lifts me up like no other love before.
With every beat of my heart, I'm hopeful and on.
Oh, yeah, yeah, yeah, yeah.
Yeah, look what she's done for me.
She's enriched all the sadness away.
Oh, I can never repay her deed.
Because she keeps loving me more and more.
She's giving me joy, joy, joy.
That girl, she brings me joy.
She's giving me joy, joy, joy.
Guys, you know the drill.
Go ahead and read through the room.
Let's get some folks in here.
Logically, there's a lot more love in this very moment.
Go ahead and read through this room.
I can't hold back.
I'm in love with you.
Check one, check two.
There's nothing in the world.
I love you, love you.
Check one, check two.
I can't hold back.
I'm in love with you.
Check one, check two.
There's nothing in the world.
That girl, she's giving me joy, joy.
I love the way she loves me.
She brings me joy.
She's giving me joy, joy, joy.
A little bit of love and I said I love it, baby.
Oh, girl.
I love the joy she brings me.
She brings me joy.
She brings me joy.
Said I love it when you're loving me, baby.
Oh, girl.
You get the way you want me, baby.
Also, guys, we'll be opening up the floor mid-segment to allow you the space to share your questions or commentaries.
Feel free to have them ready.
Raise your hands.
We'll bring you up next segment.
Or you can also tweet it out.
And we should be able to read out your questions.
In the meantime, in between time, go ahead and retweet the room.
Girl, I know this might seem strange, but let me know if I'm out of heart or fall.
Stepping to you this way.
See, I've been watching you for a while.
And I just gotta let you know that I'm really feeling your style.
Plus, I had to know your name.
And leave you with my number.
And I hope that you would call me someday.
If you want, you can give me yours, too.
And if you don't, well, I ain't mad at you.
We can still be cool.
I'm not trying to pressure you.
Just in case I'm thinking about you.
You ain't even really gotta be my girlfriend.
I just wanna know your name.
And maybe sometime we can look up, hang out.
Just in case I'm thinking about you.
Cause you're my superstar.
I'm superstar.
You are.
Yeah.
It's a pretty day.
Let's go outside and enjoy it.
Baby got something else in mind.
And I'm all for it.
I will take the chance.
I will take it.
Then we'll go there.
Go there.
Love isn't something that you earned.
It's a service.
Love is something I can give.
Cause I'm worth it.
You've amazed me.
I am taking it.
You're so lovely.
I can't.
I can't.
I can see you.
I can see you.
I can see you.
I can see what you want.
You're my superstar.
I know who you are.
Yeah, you're my superstar.
I can't see you.
I can see you.
I can see you.
What you want to do.
I know who you are.
Yeah, you're my superstar.
My man said,
heaven is a day away.
If in the present,
you're loving in a brave way.
I wear the aura of the key
and dream of a love supreme.
As a child,
I was sold that my love is king.
See what it can bring
to the lives of those
that ain't afraid to give
with their souls exposed.
Golden rose,
you color my reality
with balance.
You're allowing me to love
like a child.
I'd rather be your superstar.
My love is honest and true
and I can't prove it, babe.
My love is everything to you
if you lose it, babe.
You're amazing.
I'm so taken in.
You're so loving me.
I can't.
I can't see.
Tell me what you want.
I know who you are.
I know who you are.
You're my superstar.
I can't see.
I can't see you.
Tell me what you want.
I know who you are.
You're my superstar.
You know I liked him so much.
It turned into loving
and then the love back the light.
Now I feel like I burst him
or nursed him
and named him
so full of potential.
He stands tall.
I feel his eternal.
He's fine like the earth
and the sea and the sky.
Together we make stars.
We are truly fly.
I want to paint him
take a picture of his soul.
This story should be told.
He's like everything I dreamed of
but better than the preview.
Now everything he working on
is going to be saying me too.
Like he's food and I need
blood because he bleed.
He real because I see
it's all meant to be.
Remember how to make believe.
Yo, these brothers are your enemy.
You're in a state of disbelief.
Without your heart,
you'll never be.
So just sing along with me
because you know it's true.
And he's getting you
I know who you are
You're my superstar
I can see you
I know who you are
You're my superstar
I know who you are
We'll be right back.
All right, folks, let's get these numbers up.
A few more minutes.
Retreat the room.
We are trying to reach 40.
40 minimum.
Let's go.
We'll be right back.
We'll be right back.
We'll be right back.
We'll be right back.
We'll be right back.
We'll be right back.
We'll be right back.
The Culture Cards does not deal with financial or trading token elements, nor do we offer licensed financial services such as investment or brokerage services, fund management, capital raising, or investment advice.
The content provided in this podcast is for informational use only.
I hope that's what we're doing.
I hope that got through to you guys.
I'm your host, I'm your host, and co-hosting alongside myself.
And Fred, she is the very talented, beautiful Shelby.
Shelby's with us today.
Hi, thank you so much for having me, first of all.
I really appreciate it.
I'm excited to be here.
Absolutely, absolutely.
We've got a good show for you guys.
Now, welcome to Blockchain, guys.
Episode 24, a series strictly Web3-based, powered by the Culture Cards.
These segments feature some of Web3's most successful creatives and subject matter experts.
And, of course, tonight we have an amazing human being.
His expertise in tech, music, and culture makes him a force in this emerging digital takeover.
This former D1 athlete-turned-artist, creative, and entrepreneur is carving out his lane while simultaneously using his platform to amplify Black and marginalized voices.
Ladies and gentlemen, let's welcome former creative director at Google and founder of Studio Logic, the very brilliant Julian Gilliam, a.k.a. Logic.
Welcome.
Welcome, welcome.
MJ, Shelby, Mr. Fred Frenchy, thanks for having me on this Culture Cards segment.
Yeah.
Appreciate that intro.
That was lit.
Hey, listen, we've got to utilize these claps and everything that we can find in these soundboards.
I'm still trying to learn them, but we're so, so happy to have you.
Do we call you Logic or just Julian?
Which one works for you?
Logic's fine.
Logic's good.
All right.
So, of course, we thank you for sharing space with us this evening.
We're incredibly excited to learn of your journey.
Now, as you may be familiar to some degree at BlockGen, we like to give listeners insight on who you are as a person and what sort of led you down your path of success in Web3.
Now, one cool thing that I did learn about you is that you were a D1 athlete, which I mentioned in the intro, at Missouri State.
Is that correct?
Yeah, Southeast Missouri State, also known as SEMA.
Yeah, I played a bit there.
Amazing, amazing.
You sound a little humble, though.
So, walk us through, you know, being an athlete and then, you know, shifting your energy to the creative and visual arts.
Yeah, that's a great question.
I think they were always one and the same.
I was kind of an outlier on the squads.
The squads I played on.
I was a mad computer gaming nerd, designing websites like I was designing websites in my teenage years.
Blizzard Entertainment offered me a job when I was 17 to be a designer in Irvine, California.
So, I had kind of been grinding since 15 when I learned about Steam gaming, like Counter-Strike and stuff like that.
So, that took me down a design rabbit hole.
And then, through that, I started selling web hosting and flipping domains and stuff like that, like five-letter domains back in the day while playing basketball.
So, while I was in college, to make my extra money, I was designing websites.
And, yeah, it was just like a transfer of energy.
Like, I was splitting hairs between both the two because I love both of them.
I don't know if anybody ever tried to find a Division I basketball team that had a good art program.
It's almost non-existent.
So, I decided to hang my kicks up.
I went to Columbia College, Chicago, got my degree in animation and film and video.
And I came a long way from Ferguson, Missouri, St. Louis, Missouri, to do this thing here.
And through my, like, art prowess, I guess, because I do a lot of underground art things, like, I'm really in tune with that program.
So, I do, like, I guess, influencer art collaborations with the likes of, like, Adidas and Kavassia.
I've done stuff like that.
But also, on those other ends, I worked in those corporate sectors that you kind of spoke about.
So, it's really like a transfer of energy from, I had three practices a day, running mass suicides, and then you got to transfer the energy somewhere.
So, I put that into paint and digital and just start pushing pixels and ideas at high levels.
So, yeah, that's what it was.
That is amazing, amazing, amazing.
I like that shift.
Now, going back a little bit because, again, I want to know what sort of shaped you into this realm.
You were coding at 15, which explains your ability in tech.
And I'm sort of curious to know, how did you even pick up anything related to tech at such a young age?
Shout out to my pops.
So, I got my degree in animation and film and video, partly because my dad worked for advertising for music and movies.
So, I got all the screener copies, so I was mad exposed to just animations and film.
But he also built computers on the side.
His side hustle was IT.
So, he pretty much built my computer.
So, he'll be on the other side fixing computers, creating them from scratch.
And I will be on the other side figuring out how to use Photoshop that I stripped off the internet and learning flash animations, which led me into ActionScript.
I'm not a coder, but I do, through me designing these websites and creating, I was creating experiences back then on the internet, I learned to communicate with developers early on and figured out, like, just how systems work in regards to programming language.
So, I took, like, C++ and ActionScript, just enough for me to communicate with them, never to, like, be proficient.
Incredible.
Now, I understand that your love of art actually stemmed from your grandmother.
Is that correct?
I think she provided you access to her sketchbook or something of that sort.
Wow, where did you find it?
Hey, listen.
Where did you find it?
Don't play with me.
Don't play with me.
Oh, wow, wow.
You know what I mean?
This is what I do.
That's deep.
That's deep.
I can't remember the last time I said that.
Yeah, my grandmother, my mom's mom, was a great artist.
I just find her painting all the time.
But it was, like, you know, statues and pieces here and there.
And she gave me a sketchbook that my aunt actually gave her for a holiday.
And she told me to not tell my aunt that she gave it to me.
And it was just kind of awesome just to kind of see your grandma being able to lay, like, just throw stuff down and be super dope.
So, yeah, it inspired me to continue doing, to go with the art stuff, especially after she gave me that sketchbook.
I was, I can, like, remember my eyes being big when she gave it to me.
I can remember the day right now.
Aw, how sweet.
I love that you come from a semi-creative family but also somewhat techie.
I think that they've kind of molded you into this new breed of being, if you will.
I know it sounds crazy.
Now, one particular observation that, of course, I've made and I'm sure many people have made is that you're incredibly fashionable,
which makes complete sense when I learned that you also tried your hand at modeling.
Tell us a little bit about what kind of brought you into that realm.
Yes, I design clothes.
A few people in here may have some of my pieces, jackets, baseball jerseys, hats, like I created from scratch.
But it was, like, one of those things where I wanted to see my art everywhere.
I wanted to paint the world and all the things that I had to offer.
So, from, like, marketing, advertising, I created billboards and TV commercials that people watched that didn't know I had a hand in it,
to, you know, walking down the street and someone wearing a shirt, and I don't even know that person.
It's such a rewarding thing when you see someone rocking something that you've created and you don't even know who that is.
It's not like one of your friends supporting you.
So, through that, I had this moment, I guess, in college where we were, I could see, especially, I guess, in high school,
we were so, we were slaves to brands and names and things of that nature.
And, to be honest, I didn't really care about Fat Farm besides the fact that Russell Simmons made it.
I didn't really care about, you know, Nike, big as fuck on my, like, T-shirt.
So, when I got to college, I kind of made a vow, because I realized you spend, like, $30 on a shirt, $50, $60 on a jacket, and whatever.
And you realize you could take that $100 and actually make a run of baseball jerseys.
You take that $100 and do 30 baseball hats that you design.
So, I kind of told myself I wouldn't buy new clothes unless it was gifted, which led me into, like, partnering with, like, Modeling for Adidas and stuff like that and Levi's to me just taking the money I would buy for regular clothes and investing in things that I make.
So, either the homies gave it to me, it was gifted, or I thrifted it, or I made it.
That's how I lived my life for the past 15 years.
Yeah, Shelby, you know what?
You don't have to raise your hand, sis.
You could just jump on in.
You just have such a good, structured interview.
I don't want to interrupt.
Like, your flow is just amazing, always.
No, no, your voice is needed.
Well, logic.
So, I've met you a handful of times in person now.
You're everywhere.
And you have such a unique personal style.
Like, first of all, you look like a model.
Like, obviously, you modeled extremely striking, but your personal style is, like, super unique, really refined.
I feel like you have very much your own vibe, and it stands out.
And I'm just wondering, like, do you have any big inspirations for that?
Like, how did that evolve over time?
I think I just took one of the concepts, anything, everything has to do with everything.
So, just even in the way I approach, like, finding my style in regards to art, I stopped trying to force what would come out, and I started to trust how I laid my lines.
And instead of trying to focus on this specific type of body of work that I wanted to be seen, as I just allow for the culmination of pieces that I created to then become my body of work, and then that's where my body of work is.
So, it was, like, a natural come.
So, like, instead of me buying pieces that are in a store that everyone is wanting for whatever specific reason, I just didn't give those things that much value opposed to the things that my homies made.
So, literally, for my pants, like, I get my homies make my jeans custom sometimes.
shoes, I got shoes that my homies created, hats, like, I'm literally wearing my hat right now.
So, a lot of those things, or I thrifted the pieces that you may see, I never really wear brand names.
You'll never see a big billboard on my chest because I just don't like that to be, like, those things don't necessarily define me, and I never really, unless it's, like, I still can't think of a brand that I really resonate with to say who I am.
So, even my hat to thrift it to a degree.
So, I think it's just a mixture of people that I modeled for, me supporting my friends, I spend my money with them, and the things that I create.
And over time, like, I feel like a cartoon character because I got these Army fatigue pants that I look at pictures from, like, seven years ago, and I'm like, I still have those.
I still, actually, I'm wearing them.
I'm not wearing them right now, but I was wearing them two days ago.
You know what I'm saying?
So, it's, like, I get this, like, but for me, it was always kind of building on top of what I have and just naturally curating those things and letting them come to me versus, like, even the rings you might see me wear, me painting my fingernails.
And that's just, like, natural progression and just not, when you try hard, you die hard.
Amazing answer.
Thank you so much.
I was just about to say that was a fantastic question in response to that as well.
Now, I want to kind of take it back a little bit.
Now, you mentioned that you'd finished school with a degree in animation, film, and video after leaving Columbia and landed a role at some pretty affluent marketing firms.
You mentioned Nike, but there's a few more there that stood out to me.
Now, kind of walk us through the game plan at the time.
Did you know you were going to lead into a marketing agency?
What was your process here?
MJ, I'm going to say this is one of the best interviews I've ever had, so I appreciate you for doing the homework.
Yeah, no.
My pleasure.
Shit, you just started, man.
What's going on?
Let the man declare.
You know what I'm saying?
I said it.
I said what I said.
I synced it.
No, so when I was at, when I got my degree in animation and film and video, as I was getting my degree, I knew that I didn't want to work for animation studio because I realized that I would just be put in a bubble.
Like, you fill in the cells or you do the in-betweens on the animation.
You just create the backgrounds.
And I was like, I'm not trying to be a cell colors.
I'm trying to be Tim Burton.
Like, this don't make sense.
I'm not trying to climb those ladders.
And I just know my attention span wouldn't be fit for working in a grindhouse like a studio.
So shout out to the universe for putting, you know, pieces in place.
But long story short, I got accepted into an internship called the Marcus Graham Project, which is a black boot camp to get black and brown people and women into the world of advertising.
And Marcus Graham is named after Eddie Murphy's character in Boomerang.
So and Eddie Murphy's character was a creative director at that at that perfume shop.
So yeah, Marcus, darling.
Yeah, right.
So shout out to MGP because it really it was beautiful.
So we did a boot camp in like Dallas, Texas for an entire summer.
And after that, we got interviewed by like 11 agencies.
The placement is like 90 percent.
Yeah.
And I started working like we got interviewed by like Wyden Kennedy and Publicis and you look them up.
Yeah.
Yeah.
Why do you do Nike, Old Spice and stuff like that?
So we they really put us in position to win.
So I got hired at a black owned agency called Comic Ground here in Chicago.
And I was a junior's junior art director.
But the thing is, most people kind of mess up in this regard where they try to wait till they're ready to start.
So I got my internship while I was in college.
So I just made all my classes for two days and then I worked the other three days.
And by the time I graduated, I had a job.
So I was like a grunt.
I didn't know what I didn't even know what advertising was before I even took that internship.
And it's interesting because my dad worked in that circuit, but he never really expressed it in the way that I would live it.
So by the time I got introduced to that circuit by me being a graphic designer and designing websites and things of that nature, when I spoke about when I was like 15, 16, 17 or whatever, it was like a perfect mix because I was a student of culture attending like Saba Southwest and Art Basel and doing all that stuff.
So I had a keen perspective on what made culture pop and who was who and why we weren't periwinkle this season.
You know what I'm saying?
So I was able to bring that to the boardroom and I could do a bunch of things, video editing.
So I was like everything person.
So what that did was that just like set me up to do my first commercials.
I got to work with Nike.
I was the art director for Tupac for a year.
Yeah.
You saw that?
I was.
Yeah.
Yeah.
The estate of Tupac Shakur, which is super dope.
Yeah.
Please tell us more.
Drop them all.
All those names.
Coca-Cola.
Don't tell us where you're going.
Wow.
Yeah.
No, I got to touch a lot of stuff and it really humanized a lot of what we put on a pedestal in
regards to television commercials, how brands get activated, how people get put in place.
It really turned the lights on in the club.
You know what I'm saying?
Or it turned the lights on in the kitchen, all the roaches scattered, whatever.
So you get to really see behind the curtain.
And through that, I got to work on Great Goose.
And like when I worked on Tupac, it was very interesting because I had a direct line to
the state of Tupac and we created like a dip, like we, in NFTs now, we created an art show
on Instagram.
Like we curated an art show and did a digital show on Instagram.
Wow.
Yeah.
We been trilled.
You know what I'm saying?
Like, so these were all like cool experiences from my first commercial was with Russell Wilson,
who used to play for the Seahawks, Sierra's main squeeze.
That was my first commercial.
I'm in Pasadena.
You know what I'm saying?
I'm like, this is crazy.
And then one of my first business trips, actually, we did an activation with Coors Light.
Miller Coors is our client.
And I got the film Marlon Wayans 101.
I'm sweating bullets because he's a, he's the old, he's the, he's a goat growing up
in my era.
So it was like, it exposed me to so much.
And then just long story short, by me, us working in this advertising circuit, it was
a black owned agency.
So I got to live in my, my truth.
Like you were here, nigga in office, you were, you know, but it was like, but we were taking
big clients and like my, my creative director will have tattoos all on his neck and he from
Milwaukee and he holding down Nike and Jordan and, and Grey Goose and like 11 of our clients.
And I'm seeing him present himself as he is.
So I didn't, so it kind of ensured me that I didn't have to be an uncle Tom type situation
to get the piece of the pie.
So I got to see my OGs.
And then what this did was they put me under their wing.
So one of, this is one of the coolest, uh, cool stories and I'll, and I'll stop talking,
but we, since we, we activated, we used to work with complex, complex magazine a lot.
That would be one of our media buys.
And, uh, so we helped create the complex houses about Southwest.
I think it was like around 2014, maybe 15, 14, maybe.
And, and so naturally I found my way down there.
I wasn't on the, on that particular part of point of business, but I was out there, you
know, with a couple hundred dollars in my pocket, thugging it out.
And, um, since we had them as clients, I got to walk, I got backstage to everywhere.
Uh, pit, pit, I got to shoot future in a pit, uh, for the complex house.
I'm backstage.
I'm with Childish Gambino.
I took, I got a Polaroid of Childish Gambino.
I met Dom Kennedy.
I shot, I shot a Nipsey Hussle.
I was like, yo, let me get a Polaroid nip.
He's like, all right, cuz, you know, he post, I'm fucking like 24 years old, like going
crazy.
Like this is the most ridiculous thing.
And, uh, and it's like all off art, like art got me in all these places.
And when you get to see like the way structures are set up, the way people go backstage, like
I'm like considering myself a dude who being able to finesse his way in backstage and all
that stuff without being a model or none of that crowd, crazy stuff, just by, you know,
by straight creative ingenuity.
It's like, you can't, you, I had no reason.
I hadn't, I had nothing but, you know, that, that juice or that energy to keep going and
figuring out how to play a different game at this level, because you seeing it activated
at such high levels that, um, it just gave me a lot of keys and, uh, it helps strip a
lot of, of the, the fantasy down from the things that we, we hold so like high up in the stands
when it's really like, it's just people and ideas.
It's, I think that's the thing, the biggest thing I got away from it took away from it
was just, it's just people and ideas at the end of the day.
I love that you said that it's people and ideas.
And it's so interesting that you learned that being that you're from, you know, Missouri
and you sort of segue to Chicago where there's, you know, life and diversity.
And I'm sure, you know, there might've been maybe some pushback from your parents.
Did they know which direction you were headed?
Or did I know that there was some level of pushback between, you know, mom and dad and your
direction in your career.
So maybe talk a little bit about that and how you transitioned to Chicago and sort of
reassured them that you were going to be a successful.
Ooh, boy, my, how much my dad did not want me to stop playing basketball.
Uh, and, and also like, as I graduated and was going through the circuits, they really
still didn't quite see it or understand.
My mom came in a couple of rooms before and expressed this, uh, genuinely.
My dad acknowledges at this point, but, uh, when I was going through it, it was like,
that's a, it's kind of like the crux of my name logic.
I had to, uh, unlearn and relearn everything that was taught to me so I can derive my own
positioning on how to move forward in life.
Um, and realize everything's subjective because what's right to somebody else might be completely
wrong for you.
And you might fall in line with what you think is right, but ultimately you might be miserable
or vice versa.
So when I was coming up, it was like a lot of, you know, uh, plan B talk, right?
Like a lot of plan B talk or just like, we don't know what you're creating.
What kind of art is this?
And, and there were a lot of, for me, it was like tinkering and I had to keep saying
it's cool, it's cool.
And then after I even got my job, so after I left, um, and I'm very transparent on numbers
that I think people should know how much people.
So when I got my first job, I was making $33,000 and then I got a raise of $36,000 at the
first agency and then I transferred to another one that was, uh, Havas and I was making $55,000.
So the only thing I cared about was, uh, negotiating my, my title to be, uh, art director and not
junior art director because you just, it's title jumping in advertising.
So I was like, you can pay me $55,000.
You're just not about to call me a junior art director in this joint.
You're about to call me a mid because then I can keep, it's a, it's a, it's a game.
It's a fucking game.
So as I'm there, I really start the, cause I'm at a general market agency at this point
and I'm doing art full-time.
Like I'm doing art after I leave work.
And so this is the first time I've ever seen, I got $55,000.
It was like, I was like, what the fuck is this?
This is a lot of money.
So I bought my first art studio.
You know what I'm saying?
I ran my first, uh, run a black Panther jackets.
I'll send you a link MJ.
It's pretty dope.
I'll send you one.
Yes, please.
And it got the, you know, my, uh, cause I'm from Ferguson.
So I created this jacket that says, uh, um, uh, damn, I can't, I'm drawing a blank.
It says, uh, damn, I haven't seen my jacket in a long time.
Anyways, it's crazy.
I'm, I'm high too.
I just smoked a blunt.
I just smoked a blunt.
Anyways.
Send me the link.
Yeah, yeah, yeah, yeah.
Um, and I created this jacket and I'm giving 120% to my art.
And at this agency is a general market agency where I'm on, I'm only focused on two points
of business.
And at the other agency at common ground, the black loan agency, I was on like seven, 15
different things.
So my, my title or me wasn't necessarily on the hook for the thing that could like get
pushed through a hundred percent on all verticals.
So this was the first time I got to see what the fuck our director really is.
And I was in the, between this thing of giving them more time to, you know, to do my job
at a hundred percent or to give more time to my art.
And this is when I started realizing, like, if they paying me 55,000, which seems like a
lot in our community, because when I'm like, then what everybody else getting paid, I started
to really understand the value of a dollar.
Right.
And at a table of people that did not look like me.
Like, so I remember there was this moment where, cause I bought my first studio.
So I started going crazy on art type stuff, pieces getting bigger.
And, uh, I had to do this mural one day and I showed up to work.
I showed up to work with paint on my clothes and on my hands.
Cause I was up till like five in the morning doing this mural.
Uh, and then I showed up and we had a presentation that day and my deck wasn't the, the links
we're doing, uh, I can't remember the links were broken in the deck.
So I had to spend time updating it and the previous agency, we, we was so scrappy and
so last minute, we'll put that deck together like two hours before the meeting and then
we just run it.
Right.
And still close it, but it was a different formula.
And they looking at me like, no, this is not good.
And, and, and long story short, it's like, I started, you know, I started improving.
I started to really understand processes and things of that nature as I had way more going
to do, but the moral of this story is, I remember I talked to my dad and I was like, this one,
I understood he didn't know what I, to your question that you asked me when they were
questioning it.
And I was like, yeah, dad, I'm giving this thing like art, like 150%.
I feel like I'm giving Havas like 80%.
And he's like, you don't want to mess up that job.
It's a good paying job.
And I remember, it was the first time I said this shit with conviction to my pops.
Like yo, hey pops, yo respectfully.
Well, we didn't say respect.
I was like, yo pops for real.
Oh, fuck that job.
You know, I was like, fuck this job.
Cause it was this thing of, I couldn't, I couldn't let 55,000 deny me my, my vitality
that I had in that time.
I was like 25 and I knew that I would never be this age again.
I would never have this much energy, et cetera, et cetera.
And, and, and this is the, this is, this is how the universe told me to keep going.
So about two weeks later, I do the check in with my team.
They was like, I think you should, you may not say nothing bad.
Let's just, let's just mutually separate.
So when a team, when an agency kind of let you go, your ego is bruised.
But I have to realize what I said like two months before that.
And I said, fuck this job.
And instantly I started to feel better.
I started painting, et cetera, et cetera.
I didn't know where my next dollar was coming from.
I was going to Europe in a week, two weeks for the first time.
Cause I won a trip through fucking Twitter to Paris.
And I didn't know how I was going to pay for anything.
Uh, so then literally I went on, I got, I put on my old computer that I found.
My dad gave me, I put in, uh, I started sending my resume literally in a week.
I got a job that offered me $80,000 and I had autonomy and I could work from home.
And, but it was like, it was like the, the universe was like, just follow your dreams.
You know what I'm saying?
So, yeah, absolutely.
You know what logic, as I'm hearing your story, you sort of give me the impression that you
sort of allow the universe to kind of work for you versus you working for it.
Right.
Um, now I just want to, you, you touched on Havaz and a lot of people don't know who Havaz
It's a marketing agency.
It's one of the top reputable, uh, agencies out there.
Um, next to that, you also work for Leo Burnett advertising agency.
So I want to know how you landed there.
Yeah.
So right before I got to Leo Burnett, I was, um, working at an agency called Blast Radius,
uh, where I was a digital art director.
Um, I worked on like Huawei, uh, which is a Chinese phone.
Uh, so I was a digital art director for them for a bit.
And so I got, I got headhunted by Leo Burnett.
Uh, I forget who they recruited me, uh, to be one of their senior art directors and amazing.
Amazing.
Uh, and as a senior art director, I was working on, uh, it's called Altria.
So if you don't know who Leo Burnett is, uh, Leo Burnett is one, a legacy agency.
They created the Jolly Green Giant.
They created Tony the Tiger, the Marlboro Man.
Uh, we have, uh, they had clients like Sony, uh, and the, I've worked on tobacco.
And I remember when I interviewed, I remember when I interviewed, I told them that I didn't,
I had a problem with cigarettes.
And here I am in an interview with, uh, about being a senior art director on a tobacco company.
But I was like, so don't, I don't want to work on, I'm not going to work on myth.
All I'm not going to work on none of that.
Cause I'm not using my superpowers to sell to my people.
So they recruited me to work on dip.
And I was like, I don't know no brothers at dip.
So my conscience is clear.
And it was for me really, to be honest, it was really for me to get my foot in the door.
Uh, because, uh, the agency before it was Havas and Havas was, had, uh, a drug or not name.
Uh, uh, damn, I'm drawing the blank.
Damn blunt.
I shouldn't smoke.
Uh, Jason Williams.
Uh, so not Jason Williams, uh, but his name is Jason.
And you can look it up.
Jason and Havas, you'll find him.
Uh, so Jason really restructured the way people looked at, uh, advertising.
And he started recruiting content creators to work at an agency where traditionally you had to have like a traditional art direction background, copywriter background.
And he, and, and it was other agencies actually voicing that, how are you going to win new business with poop emojis?
And I guess jokes on them, right?
Cause he was onto something.
And, and he was able to carve out his own agency and it was called the annex, which just means an extension.
So it was a great name.
So he created the annex to Havas where it was like their culture agency.
It was their, their running gun agency.
So you're taking people that got like 30,000, a hundred thousand, half a million followers on Instagram in Chicago, and you employ them to do what they do on the internet for clients.
It was fucking dope.
Huge.
Right?
Huge.
It was crazy.
So what I, I picked up if I knew Leo Burnett was traditional and, and, and a big ship and it was old.
So I just knew I needed to get my foot in the door.
So when I got my foot in the door to work on tobacco, I was working on skull dip.
Um, and, uh, so I did commercials and stuff there.
It was cool.
And then I saw a opening for me to leverage, uh, a lack of something that they had, which was a cultural awareness, especially in the Chicago office.
And I created my subsidiary agency called Naomi.
And now Naomi means, uh, Naomi is the wife of Leo Burnett.
So we just like baked it into the eco, the, just the whole ethos and ecosystem of what Leo Burnett is.
And I had a SWAT team of five, I had total autonomy and, uh, we, we salvaged business.
We brought business in, uh, and then that made me palatable because I was trying to, and we leveraged the spaces in the building to activate for the homies.
So I'm sure I hosted the first rap, the rap, rap cypher inside of Leo Burnett, uh, I had my homie do a listening party.
Uh, I featured my homie dropping some Jordan sneakers, all types of stuff in there.
Cause I was like, we got all this space, but we're not even, y'all don't know.
Cause I saw somebody put AlizƩ, it was black.
Somebody put AlizƩ, uh, for black people to drink in a, in a, in a spot and, and fried chicken and a bunch of other bullshit.
And I was like, bro, like, you know, AlizƩ is kind of like, and it was like, so the stereotype.
Yeah.
But also, you know, AlizƩ came out and said that they don't make that shit for, uh, yeah.
So it was like, y'all not just with the, so I started leveraging that lack of, right.
So by that time I made myself palatable for Google cause it showed entrepreneur spirit.
And I was doing my, like my portfolio was just all my art.
Like I didn't have any commercials on my portfolio in that time.
Cause I just didn't care.
And they hired me with knowing that I do my art full time and the stuff that I did at, uh, Leo.
So that was a, it was, it was great.
It was like the universe just kept throwing them oops.
Um, they sure did, but listen, before you keep going, because you know, the oops you keep talking about.
I mean, at some point you, you left with all of that sort of in your back pocket, the marketing, marketing agency rather.
And then you landed a role at Google, which is big time.
So tell us how you got into Google.
Uh, yeah.
So, uh.
As creative director.
Yeah, no, I remember, uh, I think it was, yeah, I was just chilling.
We were working from home, uh, running my Naomi team.
I think we were working on some GM stuff in, in, in, in Detroit.
Uh, and also we were pitching some ideas to Coca-Cola.
Um, which is interesting cause we were able to talk to Coca-Cola as Naomi, but Leo Burnett wasn't as Leo Burnett for some reason.
But, uh, so I just, I was on my laptop and I got an email that says, okay, Google, find me my next job opportunity.
I thought that shit was spam.
Um, and, uh, I clicked it and it was just a, it was a job offer.
I didn't apply for it.
I think I got recommended.
Um, and then I went through like three months of interviews.
Um, and I remember this weekend because I, I had, I was, I partnered with Mountain Dew and I painted like 30 basketballs or something.
And that week later, everybody was sick and we was on lockdown and, and I had to start on, start at Google from home, which I don't recommend to anybody.
Um, you know, what's so interesting and the reason I bring up Google, I mean, it's, it's a, it's a huge deal that you were creative director at Google, which is incredible.
Um, equally you, you know, have, uh, I believe it's called Shiba Center and this is a group or we'll call it a room or whatever you want to call it.
Uh, it's, it's, it's a learning center, Japanese language, right?
And this is on Clubhouse.
And for a lot of people that don't know, uh, I think it's Rohan Seth.
He is the founder of Clubhouse who also was the founding father of the Google search engine.
So my question to you is, do you have any relations or relationship, I should say, with Rohan?
Do you guys know each other?
Have you guys ever communicated with one another?
Um, knowing this information, obviously this, that's something that probably came across you.
I mean, I do know anything about that or do you know him on a personal level?
I do not know, uh, Rohan or Rohan.
I don't, I don't know him personally at all.
I didn't, I think I knew that from a while ago, uh, but the school is actually, it's, um,
it's living and breathing.
Our central hub is on discord.
We run classes, uh, pretty much every other day.
Um, and we were running them through Google me.
Now we run them all through the discord and we've had like hundreds of students come through.
So what we used to host it, uh, in my physical space, I had an art studio here in Chicago and, uh,
we, we had students come in three to four days a week learning Japanese and then Clubhouse.
came about and then we were able to expand to a global market.
So we have students in Paris, we have students in Japan, we have students in Ghana.
So, uh, and, in Memphis, Tennessee.
And so we, we have, yeah, we, so that Clubhouse allowed us to open up to the global market.
And now we just continue to have classes and we have Nihonjin, which are Japanese people
teach classes.
I've been studying, uh, Nihongo for about two years.
Wow.
Wow.
I don't know.
For some reason, I thought maybe there was a correlation between Rohan and yourself,
given that you both worked at Google, which is kind of, uh,
Google is like the, it's like the size of a country, man.
Is it ever, but I mean, that's the, that's the search engine guy.
So you might be good to know.
Um, but that being said now, you know, we recognize you as a web three power player and
you're not necessarily bound to any one thing.
You're an advocate of never, you know, for, for never putting limits on yourself and exploring,
um, maybe share with the, the, the listeners, you know, what sort of advice would you give
to them when they're walking into this, a specific space, maybe not marry a space, you
know, venture out, expand, you know, put your arms in different avenues and sort of see
what takes and how you can expand.
Maybe share a little bit about your, uh, your thought process when it comes to, uh, extending
yourself.
No, that's a great question.
Uh, I think one is, uh, you can look by previous examples and that's like identifying what a
trend is or a person who has a trend and then do the complete opposite.
And what that, what that means is microwave never lasts.
And I think oftentimes when we start to venture into a specific room or, or, uh, subject matter
or whatever, we want it to be that we want it to be perfect.
We want to start executing on it.
Now we want to be the number one and, and whatever that is, we want instant gratification.
Uh, but I had a very, very, uh, futuristic, um, viewpoint on just like my, my process.
I just kind of reverse engineer people that I, I admired and, and how they put their puzzle
pieces together.
Um, and you can't necessarily force the process.
I know the internet causes us to put ourselves in these silos because you see someone pumping
out thousands of pieces of content on, on Instagram.
To me, that sounds exhausting.
I'm not trying to get my bag that way.
That don't sound like something that doesn't sound sustainable.
Uh, and I know the pressure of being always on is, is what's, you know, the, the, the
low hanging carry.
Um, so for me, it was once I realized from, I, I knew, and it's a personal thing and it
goes from feeling second rate, living in a place like St. Louis or Ferguson, I knew that
I was at a deficit.
I knew that I was in a deficit entering rooms, uh, my surroundings.
I knew that I was at a deficit as far as like what I understood and what I knew to be true.
And, and for me, I knew that I had to have my finger on almost each and everything if
I wanted to be a director of some sorts.
So my, my, uh, I own a prize has always been, uh, Disney.
That means feature films, animations, theme.
Oh, wow.
Uh, uh, theme parks, uh, immersive experiences, toys, whatever fashion.
That's why I started creating my clothes.
I already started creating experiences, bringing my characters to life, uh, which I can share.
I can pin them up top.
But, um, so when I, please do.
Yeah.
So this was me learning, like me learning about coding wasn't necessarily for me to learn to
code.
It was for me to understand the basic principles of what code is.
They're my, uh, my business partner down there.
Um, also the dedicated developer to studio logic or our CTO Satoshi go down there.
Um, and he's a creative person.
And so we have a nice, uh, nice back and forth.
My, me, me animating isn't for me to animate my cartoons.
It's for me to establish a style and then to direct other people to animate.
I think oftentimes when we look at, again, things that we learned that again, we have
to be the guru or we just kind of fall into that, or we are not looking at how, how does
this thing affect this other thing over here?
And how does this one attribute to the culmination of success?
And, and that's a long game.
And a lot of people aren't necessarily patient enough to look eight years down the road,
10 years down the road and be okay with nothing panning out for so long.
And to, uh, just jam to that beat in your head that nobody else is here.
It's a, it's a, it's patience.
And it's, um, and it's, uh, it's, it's intuitive, it's intentional patience.
It's intuitive patience.
And it's also you meeting where your story is supposed to go.
So I just, I just spend time enjoying what I like and, and, and to, and I'll round it
off also dive into subject matter that I'm not fond of, that I don't care for, because
it's something in those things that I can extract from, or it just gives me a more rounded
position on why I do like it or why I continue to not like it.
Uh, and how that affects the way I think about specific subjects and, uh, way we, we move
about.
So I just tell people to move, drive slow, homie.
Drive slow, homie.
I love that.
Um, I want to also touch on a little bit of the strategies of, of how you actually managed
to build a strong project in web three, um, and how you fully immersed, you know, you,
you fully immersed yourself in the community, if you will.
Do you have, um, any sort of pointers or any sort of advice to anyone that wants to jump
into web three space, uh, what to look out for, what to, you know, what to look into,
as you mentioned, you know, reading and, and learning, but sometimes these things can become
so tedious and you lose patience.
The lingo is off all of these things.
So maybe walk us through a little bit.
And also do you, what sort of, um, you know, future do you see for your project or how do
you see it evolving?
Whew.
I'll start with the first one.
Uh, these are great questions.
Uh, shout out to everybody in here first and foremost, cause I see y'all, y'all the homies.
I met most of these people in IRL, which is amazing.
Uh, and that just kind of shows what this space has offered is.
Um, so starting off, I think one of, one of the things is get to know people and it's not
from a transactional standpoint, uh, me coming up in the underground scene here in Chicago
in regards to art, it was, it wasn't necessarily like what you can do for me, essentially.
It was just people contributing, helping each other dreams happen.
I mean, we're the city, city of Barbra's shoulders, but there's limited media, uh, outlets
here.
So from, from that, from that point of view, I've learned again, not only just the patience,
but to support other people, to be present for other people, uh, and while you're working
on your own dreams, uh, help other people make their dreams come true, whether it's helping
them run their social media path platform.
And guess what?
Within that network, you get exposed to other people.
So that's one of the things before you even come in and trying to sell stuff and buy stuff,
just get to know people.
Why are people doing the things they want to do or why are they doing those things?
Because the thing that I've learned in this space is the better, you know, the better
off you'll be.
And you get that only by participation at this level, uh, in this era.
Cause we like at the Atari level of this technology.
So as we continue to just kind of support each other, then you get to learn, you actually
get to fail or succeed on somebody else's dime or terms by supporting other people.
And you get to see pressure tests, you get to see why stuff work, how that happened.
So as you do that, and also you only can, uh, do you only can, uh, be successful if you tinker.
Uh, so I find myself to be very curious.
I tinker, whether it's make a dummy account, uh, that you don't put too many funds in and
just kind of, you know, fuck around on it.
Uh, because you only learn by doing, uh, for me personally, I knew that I only can understand
how other artists or other projects feel by participating, supporting other, the homies that drop art.
And, and then therefore it's not even, I don't even expect them to buy my art.
Like I was like, Oh, I bought Emmanuel.
I have one of his, uh, alien joints.
I bought one of your alien joints.
Uh, you, now you gotta buy my art.
I've never, oh, not, that's not, uh, Emmanuel has a PFP that I have.
I've never asked for people to do that.
Third, uh, the technology is much more than pretty pictures.
And I think we're all starting to understand that at a high level.
So one of the things for me, uh, is understanding that we can create infrastructures, uh, through
ownership by proving ownership on blockchain.
Most of the stuff, and I'm going to be very transparent is bullshit and kind of a snooze
fest in my opinion.
Uh, the only reason I participate is because I'm overly curious and you can't expect every
person to do that.
So as we are creators in this space, a lot of us, again, you have to identify that you
either hungry enough to do it, or you've nerd enough to do it.
Uh, how can you make that experience that you creating as simple as possible for people
outside of this space?
Um, and I think one of those, uh, examples, and I'll keep this one short is my project
called the plug.
I know Fred Frenchy, uh, Fred, uh, Fred Frenchy is called the plug on his, um, Instagram.
Uh, so it's like we in alignment.
So if you go to get juice.today, uh, Satoshi Gonai or Studio Logic, uh, we created a pretty
much a loyalty program with the plug.
And this was a proof of concept also as a way.
Um, like you said, how do I approach the space?
Um, so we dropped this in October of 2021.
Uh, this was like the rise of crypto.
It was like 4k.
Everybody had, uh, took ecstasy straight to their eyeballs.
And, um, we, we, we, the reason why we created it is because the space breadth is on this, uh,
unnatural or this delusion of how, how long it takes to make dope shit.
And like, I got homies and like myself slept on couches for, for this, for this dream right
here.
And you realize the people that slept on the couches and went through those processes,
uh, to become the mogul who they are, that it was a strenuous one.
But in this space, people were asking for Lambo in two months.
Like, and it's like, that's just not realistic, like for people to, to, to, to create something
worthwhile, uh, that in that short of a time without evaluating themselves, the situation
and what is this thing we're looking at called web three.
So a lot of those things.
So just, I saw that it was dudes with sandals telling us it was dope.
And I was like, this is an unsustainable situation happening right now.
Uh, so.
Not dudes with sandals.
Goodness.
Socks with sandals.
Socks with sandals.
They got the socks with sandals.
Don't call me out.
The chocletas with the, the chocletas with the, with the, with the, the socks on.
Can I say?
Chocletas.
I love that.
Uh, so when, so instead of, uh, falling into the, the current landscape of everyone being a
liquidity, liquidity pool and flipping everything, uh, Satoshi Gold and I came together and I
was like, I had, it was very rudimentary when I first presented it.
And together we kept hashing it out, making, uh, uh, creating this, this program because
I knew that what I wanted to crave is going to be worthwhile.
And I didn't want to hurt my name throwing out some bullshit a year ago.
And so what we did was we bought ourselves time.
So essentially when people purchase the plug, they started 1% as a fly on the wall.
And every 60 days it charges up 1%, 17%, 33% dream chaser, mover and shaker.
And if you sell the NFT before it reaches a hundred percent, which is sensei, it reversed
back to, uh, 1% on a secondary market.
Let somebody else get in, let their juice fill up.
And people just reached the sensei level, which is amazing.
And it's like perfect timing, uh, because that just kind of, uh, aided into, uh, led to
more sophisticated projects.
One being Segoy, which is a web three conference.
It was launched in, uh, 2022 at NFT NYC was sponsored by Cosenses who created MetaMask.
So it was like a three day conference.
It was an art walk.
It was, uh, yeah, it was crazy.
I'll see you to read.
It was, it was nuts.
It was like, uh, it was a great experience because we got to curate the people that get
it out the trenches, uh, to the people in the ivory towers and shout out to some of the
people that shared the stage, like Trish down there.
Uh, and, um, and it, and it really, again, it was a proof of concept because it was token
gated and we had 800 NFTs token gated that the plug holders, my collectors, they got the
mint one for themselves, a special one and four Tomodachi keys, which is friend in Japanese.
And they essentially curated the entire, uh, show.
So we had about a thousand people over three days come through.
Uh, and it was, it was an awesome experience.
So doing these types of things, uh, was things to put on our belt.
Again, I think people feel like they have to solidify every single part they do and just
do that forever.
But in reality, these are proof of concepts that I can, that are in our decks when we're
asking for funding, blah, blah, blah.
And it allows for us to just do other things.
So one of the things I avoid is trying to ask for too much money, especially when I can do
something feasible myself.
And then that way I can, uh, whether it's a dinner party, et cetera.
And then I create the proof of concept.
And then you ask for more money on the backend, uh, from someone else.
Cause you already showed that you can do it just based on your own.
I give a fucks.
So I'll, I'll digress here.
All of those things.
I want to jump in.
Oh, sorry.
Go ahead.
No, I just, I haven't been wanting to interrupt at all.
I've had so many things going through my mind.
Logic, you're so amazing.
Like you have some of the most vision of anybody that I've ever heard talk, especially artists,
because I think a lot of artists are so talented and so creative, but often don't have that
kind of like marketing business experience of really seeing how the world works.
So, you know, you obviously have so much going on and so much experience and you bring
so much to the table and have done so many amazing things.
But I just want to ask you, like, you seem so positive and so confident and, you know, you
have all of this vision, but do you ever have bad days?
Like, do you ever doubt yourself, especially in, you know, recent years, once you've really
had the success, you're doing so much, like, if so, how do you overcome that?
You know, it's something different.
Getting a check from Google and bonus pay.
And then these days, every, every drink I purchase or everything I buy is on me.
It's a bit, it's a bit different, you know, that check coming every two weeks.
Then, you know, starting your own business full, full on.
Uh, so, you know, that's something you, you know, uh, cause you got it, but it's like,
damn, I know how, you know, how money can not be there no more.
So, um, cause money is power, et cetera, et cetera.
We ain't gotta get into that.
Um, so there is, there is a thing because I quit, I left Google, uh, I think it's like
a year and like 12 weeks at this point, according to my LinkedIn, uh, that I left and have gone
into the trenches with studio logic with, with my boy Satoshi goat.
Um, and really out here doing it.
And when I look at the market as it ebbs and flows from, um, the prices, the morale and things of that nature,
it's very easy to buy into that, that particular point of view on what it is.
Um, and, and then I have to take a step back, right?
I have to take a step back into the fucking reality.
And the reality is the coldest people I know do not create, do not create or not create because the stock options are down for fucking Tesla.
They just don't, they, uh, they just don't care.
Like that just does not.
So at this, at this point of view is like when we're, so my thing is I want to, my thing is I'm not going to ask for people's attention.
And it's, and my thing, this whole entire journey is the, cause I've done it to be like, when back in the day, my friends get hired for photo gigs or painting jobs.
Like I paint, why they hired me to do the mural?
Well, I'm a photographer.
Why they ain't have me shoot Wiz Khalifa?
And I'm like, then you got to really, you can compare yourself cause comparison is a thief of joy, or you can be a fucking champ and look at why they got it.
And you don't, and really, really be critical about it.
And it's like, were you in that room that got them there?
Do you put in that same amount of hours?
Uh, are they best friends?
Whatever those things may be.
And what I did was I, I, I, cause you'll spend so much time trying to ask for attention and opposed to just being undeniable.
And, and, and in this space, because it is a down market and it is kind of like, it is in flux and people are like PFP is a dead and all this type of mumbo jumbo.
Uh, I think Satoshi will attest to this cause we, we've been working on it for like eight months.
Uh, we're going to redefine, we're going to change the conversation.
And it's really like, I did get down a bit because I was like, wow, I did take all my, uh, put all my eggs in this basket.
And it really came down to, I know too much personally, and I'm going to live on this to fail.
And even if I do fail, it's a learning opportunity or it's a pivot.
So all I got to do is make it a product that I care about.
Cause I think one of those things is I can look at it and be like, uh, it's cool.
And I can mint it. Right. Or whatever.
But for this particular project that we're working on, it's called the game of good and evil.
Um, I is, is, is, is not even in reality.
It doesn't even look like what it looked like when I first came up with it.
It is not even the same thing.
It's not even the same creature.
It's not even the same, uh, on the same planet of the same people.
Same planet of the same planet.
And a lot of things had to happen.
Like for instance, and, and this, and so we were, it's a, it's a blockchain.
It's a game that uses, utilizes blockchain.
And as Satoshi and I was working on it, we came in, this goes into blessings y'all.
Like blessings come in so many different ways.
So when I created it, uh, when I first came up with the idea for me, it was kind of, okay,
this is cool.
Nobody ever done this before at the very basis.
And I was like, and I was just, it was kind of, it's kind of anticlimactic.
So I kept kind of figuring out, started doing research on game theory, blah, blah, blah,
whatever.
Uh, and then we got hit up by, uh, uh, animation house in Los Angeles.
And, uh, they had like the, it was crazy.
We got the keys to the fucking, like the studio.
They got mocap suits.
It was a brother that, uh, co-founded it and it was like a whizzy wig, but for 3d objects.
And I was going to be one of their like launching artists for it.
And, and like, basically I can like create my characters without me.
Like I've taken 3ds max classes, but I'm just too flighty to want to sit there and put fucking points in perfect positions.
So the shit can rig properly.
I just don't have the time and energy and I don't, I just get somebody else to do it.
But this point I can like create all my characters just by sliding stuff.
So I came up with all these mock-ups and whatever.
And they pretty much said I can be the 10 burden to their animation house.
That's like how our terms, uh, per, uh, what was the RSA or whatever it was.
And, and what happened was it was crazy.
Cause as I got this opportunity, I was like, this is amazing.
It helped.
It made me start researching more things on, um, on power structures, how to create governments and stories.
It encouraged me to really go harder on what I was actually trying to say.
And I started learning more about how JK Rowling created the hierarchy in regards to power and people.
And when with that and then long story short, uh, we, it was the most sophisticated rug pull I've ever been a part of.
Uh, where essentially the CEO, yeah, the CEO and our five points of contact, they all got let go and some hostile takeover by the co-founding, the co-CEO.
And, but what we got out of that, had we not got, had we not gotten that offer to, you know, to use them as a content platform to create a short film and some motif pieces for the game.
I would have never went hard.
Cause I was like, if we're doing this, my game, the game gotta be fucking like ridiculous.
So it, it really, I can look at it as an L like, Oh my God, we lost it.
Cause I, we were, I was kind of down about it, but it, the project wouldn't be what it is now.
And it's, it's going to be something that the space has never seen before.
It is going to change the game.
Uh, cause we call things storyteller and NFTs.
And I'm like, that's, it's kind of whatever, but, uh, I'm ready.
You're one of those storytellers.
I'll tell you that for sure.
Um, you know, I just want to touch on the question that Shelby asked you, cause she asked you, how do you handle all of that stuff?
So as you watch the market conditions, you know, they're volatile, uh, in a sense, ambiguous as well.
How do you meet the challenges that come with the constant fluctuation when it comes to your project?
Uh, I took a, I took a beat.
Um, for me personally, uh, I, I, I put this for me, myself personally, uh, at the very beginning.
Um, I think I, the reason why I created the plug was about myself time.
Cause I saw the market dropping.
I didn't know it was going to be, I didn't know it was going to be this winter.
I didn't know it was going to be this tough of a winner, uh, in crypto.
But, uh, I always had this in my head and they can call it a total delusion.
Uh, Satoshi Go says, I'm, I'm, I'm, I'm too much of an optimist.
I feel like I am, uh, agnostic to the, to the ebbs and flows of the blockchain.
I personally feel that whether the market is down or up, it ain't got shit to do with me.
Um, and I feel like if I put out a product hot enough, people will want to be a part of it.
Um, and I know that might be not totally in line with, uh, people's bags and whatever, but we figure out what we want to get in on.
We figure out what we want to be a part of.
And again, this could be again, my pure optimism, but that's what I got.
And I think when I have gotten down about like certain pieces, cause there was a drop that we did, but it was a communication thing where I was, I was piling on too many concepts.
Uh, cause I was doing art, uh, art, um, packages or art, art collections.
And I did two that were kind of similar.
And I think my collect, I confused my collectors.
So it meant to like seven or whatever.
And it was like the lowest I've ever minted.
And it can like bruise your ego a bit.
You're like, damn, is it the market?
And then I got feedback and it wasn't really necessarily the market.
It was more so just confusion and, and, and me just kind of packing stuff on too much.
So, you know, so even in that, like people not minting enough or something like that, you start to feel like, dang, if I lost my touch or whatever.
But I think it's more so like we can't live and die by one piece and we can't live and die by, uh, the lack of somebody being interested in one thing because you might design 12 fits and, and 12 collections and nobody catch on to the 13th one.
But at the end of the day, you got to realize why are you there in the first place for me is I enjoy this shit.
Like I really enjoy it.
So, or you might have your one hit wonder.
And after that, you might just be nobody checking for you after that.
And I think it's just, I got many more.
I got, I got so much to offer that I can't, I can't let that like, let this.
And then you got to identify the people who are not, who are buying the art and why they buy the art.
Like those, not necessarily my, the people that's in this market as, uh, the market's down.
We can't make our shit coin money.
That's not necessarily my people.
They can buy it, but like, I'm not making art for them.
I'm not making, I'm not making this.
I'm not doing this shit for them.
So, uh, but they're going to get on.
They're going to get on cause they like to flip, but I'm not making it for them.
Yeah.
Thank you, man.
I love that.
He jumped in now.
Um, thank you for that for real.
Now, recently you were featured on coin desk, by the way.
Great, great, great, great little, um, interview that you had with them.
And you shared your knowledge on how you believe that web three will excel and mentioned how crucial
web two is for the success of web three.
Uh, unpack that a little bit for us.
Yeah.
That was a run at Google question, right?
Uh, it sure was.
Yeah.
Yeah.
Because I think when people ask for total decentralization, I don't think they really know what they're
asking for.
Uh, there's a lot of self accountability that comes with pure decentralized decentralized systems.
Uh, and here we are talking about web three things on a web to platform.
Uh, and then we trade web three objects on a web to platform like open sea.
That's a, that's a, that's a, that's a centralized platform.
We trade crypto on centralized platforms.
And, and when we talk about support, uh, Google is one of the biggest companies in the world.
And you can almost bet everything you got that those servers are not going to go down completely.
And if they do, then I think we got bigger problems to worry about than Google servers been down.
So when we're talking about reliability, uh, and sustainability, uh, in regards to just having
things in regards to ownership, I think.
There's a, there's always going to be a spectrum of web two and web three for things to be, uh, more sophisticated or more reliable.
Uh, for instance, Bitcoin, I believe in anybody can correct me if I'm wrong.
That's the only truly decentralized, uh, main coin, at least.
Uh, like Ethereum is not even truly decentralized because some of the blocks are actually hosted on centralized servers.
So, you know, it's, it's, it's, it's a spectrum.
And I just think that we're fooling our, it's not even, that's not even, it's not even important.
In my opinion, it's not even truly true.
The centralization is not important.
It's kind of like the black web.
You can tap in.
If you want to, you can tap out.
If you don't want to, it's like, it's always a spectrum.
You know what I'm saying?
So I think, uh, people, I will like, I will continue to perform on the spectrum.
It's interesting to me.
And just let me clarify, by the way, I did say a little interview, but I just meant the little clip that I saw.
That interview, that interview with coin desk was, uh, significant.
Uh, just, uh, you say what you say.
Nah, nah, nah, nah, nah.
You say, yo, your little interview, man.
I saw your little interview out there.
Oh, it's funny.
I don't know what it is with black folks, but we love to add little into it.
But no, that was a significant interview.
It was featured on, on, on Yahoo finance.
It was not little.
I just meant the clip, but, um.
Wow.
Okay.
Relax.
Logic.
Don't let him do me.
Don't let him do me.
Um, okay.
So she said, she said, Hey, she said, guys, I want to tell you that was not little.
Okay.
Oh, where's this headed?
This is web three.
Let's stay there.
Um, okay.
So, uh, that being said, it's really interesting to be, uh, and you talk about the mix of web
two and web three, um, and how they sort of need to hold each other in order to, to, to,
to, to propel, if you will.
Now, uh, you know, recently and, and forgive me because I don't have the exact details, but
recently I did hear that there's an entire nation right now that's digitizing literally
everything.
So meaning that, you know, their, their citizens passports are all NFTs.
Have you heard of that?
Yes.
Or no.
I have not.
Uh, are they digitizing it?
Cause I'm sure that it's a government.
They are digitizing the entire thing.
Their entire system is going to be digitized.
But does that mean, are you saying that it's going to be completely decentralized?
Cause that if a government doing it, I'm sure there's a central hub.
I, that is what I don't know and don't understand, especially when we talk about decentralized
spaces like, like this one.
Right.
So I, to me, I'm still trying to grasp this concept.
See, I'm new to web three.
Right.
Yeah.
Digitizing would be like all of our IDs, like our passports and everything.
Correct.
Are just things on our phone.
Yeah.
That, that doesn't mean it's decentralized by any nature.
There's definitely, it's, it's actually easier to attract people by doing that.
So it's like the opposite of what people are kind of rooting for, uh, because then they
can just track where, where your ID has been scanned.
They can track, you know, just even in that simple fashion.
But like, when we talk about like inspections of web three and web two, uh, for instance,
like our, the game that we're developing, uh, even it's a game that utilizes blockchain
because only the ownership will be on block on chain.
But the actions that everyone do will be just a sequence of, uh, just on an API and everything
will be on the front end.
So, because it's like, if we're trying to run a bunch of code through the game to be
on blockchain, it'll just, it just like massive for no reason.
So that's kind of like where now the ownership of your skin or your asset or whatever, that's
the most imperative thing.
Not necessarily when you take an action that doesn't necessarily be on chain.
You can just record it and put it in the database.
That's really interesting to me.
I'm, I'm still trying to, to digest that information when it comes to digitization.
Um, and I think that the, the, the main core reason that a lot of people are having these
reservations when it comes to web three is because they don't want the complete digit digitization,
excuse me, um, of society.
Right.
Um, and that's what we're getting a lot of that pushback.
Now, um, I know that you've partnered up with MasterCard.
First of all, congratulations.
Um, so you're one of the, their new artist accelerator.
You're part of the artist accelerator program, rather for the web three music community.
Tell us a little bit about how that opportunity actually came to fruition.
They say, they say it's not what you know is, but it's who, you know, uh, one of the
homies, uh, he collects my art, uh, as well.
Uh, he, he's always been an advocate for the things I've done.
He put my name in a hat or two prior, uh, and he actually works for MasterCard.
So again, it's not like, like when you get in this space, you know, be, you know, communicate,
offer help, talk to people.
Um, and he kept me in mind for the MasterCard opportunity and thought I would be a good
fit.
And, uh, he just sent it my way.
I, you know, I filled out whatever I need to fill out and I was accepted within a few
days.
Um, and when they asked me, I was, I've been, I've turned down, uh, prior projects that,
you know, they offer bread or whatever.
And I'm like, I don't want to do this because usually a lot of companies is like one sided
where I'm pushing.
They want me to push a product that doesn't benefit the person that's going to use the
product.
Um, and it's, and you're just like mining people for data or whatever.
But the reason why I decided to work with MasterCard is because they were, um, adding value versus
extracting value from the space.
Many projects that we've seen, like whether it's blood light or I mean, Budweiser or whatever.
And they just meant they put up these terrible NFTs and take out a damn near $3 million out
of the market and don't do anything.
They don't give it back.
They don't do anything.
And the, the, all the fucking NFTs are a bust and it was fucking Budweiser.
You know how much money I'm just using them as example.
I put them on the chopping block, but it's, it's many of those.
It's like so many of those things where they just extracted money.
Uh, and, and, and then this one, they wanted to offer resources to, to musicians.
And like in Chicago, I'm a lot of my friends, uh, go to person as to how can they do music
with web three.
And they're kind of like waiting on me to bring in more of a frictionless solution for
them to, for it to make sense for them to give, to partake.
Cause right now for musicians, I couldn't imagine trying to be a musician operating in
web three.
It just don't, it's a lot of work.
Uh, you got a lot of hurdles to get over, uh, for the music situation, for distribution,
for people to see it.
And for people to just, I don't, I use sound XYZ.
I like sound XYZ, but sometimes I forget to go to, I go to soundcloud.com and say it.
So like, you see what I'm saying?
It's like, even, and I know about it and I know about it.
So I can imagine, and I got some pieces from sound XYZ.
Uh, so when you start to look at that hurdle, it's kind of hard.
So if I can, uh, and also musicians, think about the musicians, you know, and I know Freddie,
uh, uh, Fred know this.
Most musicians are too fucking cool to be on here doing this.
Like all my rapper homies, they're not about to be on here doing this.
Like come by my music.
No, they're not, but you can call it don't want to grind or not putting their work.
It's just not the, it's not the way dog.
Like at least not yet.
At least not yet.
So, so you're introducing the sort of new way of being rather.
Um, you're making it cool.
Right.
Because a lot of people, again, when they're thinking about web three, they're thinking
technical.
They're thinking, I don't understand the lingo.
I mean, again, we do these spaces for the simple fact that a lot of people, um, don't
have the wherewithal when it comes to web three.
I'm new to this space, although I've been in, in social audio and didn't even understand
and know that this is part of web three.
Right.
And I've been in it for the last two years.
So that said, um, it's sort of, um, funneling people into the space, but doing it in a way
where, uh, it still feels very real.
Right.
Because when we think of web three, we're thinking alternative reality.
And I think that that's what mainly scares people.
Nobody wants to live in a screen, but we technically kind of do.
I don't know.
Just, just some.
Yeah.
Right.
They're, um, and Reddit did a great job and most people in here is like, Oh my God,
here, Reddit, it comes again.
But they did in a point where they, people were on web three, didn't even know that their,
their avatars were on a decentralized or, uh, were decentralized, uh, artifacts.
Um, and a lot of Reddit users didn't, didn't even know why or where the offers for their
NFTs were coming from.
And they didn't even call them NFTs.
I think they called them digital goods or something.
And that type of frictionless onboarding is what you need in music.
And I am working on after, as we developed this game, I am working on some type of, uh,
execution, uh, for the music vertical.
Uh, so then it brings music and, uh, musicians and fans, uh, in a, in a, in a very, uh, harmonious
way, uh, to get people onto the web three train without even actually, uh, having to do all
the hard work to do it.
But I have to actually, you know, when I approach this space, uh, especially with finite amount
of time and energy, I have to choose, I have to choose my battles and what I decide to create.
One being, you know, the plug, which was cool because to Toshi Gold and I got to dip our
toe in the water.
It was like, okay, smart contract shit actually works.
This is dope.
And then we did a couple of things with Nifty Gateway and life water and whatever.
Uh, and then, uh, and then, then we did Segoy, which was like strike while the iron's hot,
uh, with those relationships and everyone's still kind of high from NFTs before the market
actually goes to a brutal winner.
And then in this point, cause I can choose to create applications.
If I really want, uh, it's Toshi Gold and I've kind of talked about this to help, to make
it easier for people to do stuff, whatever, uh, problem that we were talking about solving
on any given night in Los Angeles to this game that we're creating.
Because for me and Satoshi and the studio logic squad, we just actually brought on a project
manager cause we fucking need it.
Um, we are looking to set standards.
We're looking to, cause if something becomes a standard, then everyone else has to reevaluate
the type of product that they put out.
And when, when something sets a standard that is, uh, that is a rallied around, then the other
projects that have to come after that have to be better or on par.
And what that does is that create a, because what we want to do is create a different,
we're creating a different position for why we utilize the tokens that we have and actually
giving them, uh, immediate, you know, like we were identifying the lack of what's in the
space and why these things are anti-climatic once you meant them.
And once we give a rhyme to the reason and make it frictionless for people to participate
and they're like, this makes fucking sense.
Why haven't people been doing this the whole time?
And if we can just put a nice little, when we put a nice little bow on it, uh, I think
we'll, we'll start to see a different, uh, state of adoption.
And this is me putting a lot on that, on that fucking project there.
But I, I, I said it, I said it.
Awesome.
Awesome.
Awesome.
Guys, go ahead and retweet this room.
I'm going to open the floors up in just a short few seconds for questions.
I see that we have some brand new people on stage here and they definitely have some
questions for you.
So I won't, uh, monopolize the stage much longer.
Just a few more questions.
I promise.
And I'll yield the floor.
Um, you know, it seems like Twitter has become the sort of central communication
platform for all things, crypto and NFT.
Uh, you know, they've even included some form of a search tool for NFTs, which I think
is kind of cool.
Um, but I, I, I definitely have some concerns or some reservations and perhaps maybe even
wonder if there might be a different platform that we can utilize that isn't part of a, uh,
you know, media conglomerate, if you will.
Um, what are your thoughts on that?
Wait, you mean to like the view NFTs?
Yeah.
I mean, it, it, it's, uh, I mean, as you see it, Twitter spaces has become the hub essentially
for all things, crypto and NFT.
Do you think there might be a different platform that might take shape or form?
Um, I mean, clubhouse dropped the ball or clubhouse.
I mean, clubhouse dropped the ball.
Uh, they should have sold it.
They should have sold it when they had a billion dollar offer or whatever.
Uh, they got, who has egg on their face?
Uh, anyways, uh, anyways, I don't know.
They, they gave us all a start.
Cause a lot of us started in, I actually wish the conversation was still on clubhouse.
Uh, because the conversation were more Democrat democratic.
Uh, it allowed for many people to be on stage and it allowed for people to actually meet
people, uh, versus, uh, this new, uh, Ed, Ed is, Ed, you're trash.
Um, love you, Ed.
Uh, but what Twitter spaces did was no one's going to really leave Twitter spaces.
Cause all your clout is built in.
Unfortunately, all your clout is built in.
And it, the, the, the thing that is very different, um, is that in clubhouse, everybody
had the same experience, right?
Depending on when you came into the room, everybody had the same experience.
So if I was chilling next to Virgil Abloh, rest his soul, then everyone saw me chilling
next to Virgil Abloh.
Like that was like, it made the average person feel amazing.
Cause you up there sitting, you up there next to Tyrese for the first time.
Like, Hey girl, I'm next Tyrese, whatever.
Right.
And that was actually possible.
But what Twitter does, it creates this like facade where everyone's lineup is different.
Someone that none of us are following that's at the bottom of my screen is literally at
the top thinking that everyone sees them.
That's fucked up in my opinion.
Uh, but it's also to keep them, it is because it gives, now it gives them a sense of people
can see me and I get salt, but we have no chance to see the people at the bottom.
So, but the thing is, uh, and to answer your point, the reason why this is, uh, so, so prime
and ready and why I had first mover advantage, cause it championed people who had already
had followers.
And when people migrated from clubhouse and all that stuff, uh, it created a clout, uh,
a clout hierarchy.
Um, so for people who are speakers and whatever, why would you give that up for a democratic
experience and you got to work just as hard as everybody else when you already got the
juice, uh, lined up.
So it's unfortunate, but psych, uh, psychologically, uh, people would just, they just fare better
here.
Um, for people who's already, um, you know, holding down the rooms, uh, unfortunately, but
I don't see another thing, you know, coming to play discord kind of sucks.
And really, yeah.
I mean, this course sucks for the average person, like for, for, for, for mass growth.
Uh, unless you're a gamer, super crazy into tech and, you know, trading and all that stuff,
but it's not really built for, it wasn't built for, uh, like all the third, third party apps
for web three, all the apps for a web, all the web three apps for a discord or third party
because they had the, they kind of had the retrofit and like rejigger the discord thing
to, to work with web three, uh, adoption.
So you said I'm seeing development.
I am seeing the centralized development though, to be honest, like, uh, there's one called
sending me, uh, have you heard of that?
It's called sending me.
Yeah.
Yeah.
So it's like a, a pure token gated.
It's like with telegram and signal, which I guess they would have been, or it could be
if they integrated, uh, uh, uh, token, uh, token gating like chat.
So if I go to a chat, it's already built into the social platform that I can just have access
to all the eight chats that take advantage of my, my board, uh, uh, NFT.
So, uh, it's possible, but it's, it's kind of hard cause people gotta get their branding,
right.
And everybody's just trying to throw spaghetti noodles at the wall.
See what's going to stick.
And, uh, we all looking at different fridges.
This is true.
I love your analogies.
Um, all right.
All right.
So, and I'll tap it off with this one because this is pretty much, uh, relevant to what we've
been seeing lately.
Um, now you advocate for black and brown, uh, disenfranchised people, um, or not.
And essentially, you know, you help them excel in the web three space.
Now, recently I'm sure you've come across the scandal that broke out surrounding crypto
punk holder.
I think he was a crypto punk holder.
He was using derogatory words to describe his PFP.
And, uh, and these are some of the most successful people, you know, on this platform.
Um, I kind of want to know what your thoughts are and, you know, it's, it's hard to sort
of determine who these people are.
So you can't really hold them accountable.
Um, are the days of animal PFPs and anonymous, uh, anonymity rather, you know, numbered, uh,
should there be some level of transparency in this because I mean, we're dealing with people
who are, um, you know, masking themselves and, and yet taking all of our money in the
process.
We may not want to support these people, but tell me a little bit about how you help,
you know, black and brown people excel in the web three space.
And also how do we hold accountable those who, uh, you know, who are destroying the community,
if you will, in web three.
Uh, yeah, no doubt.
Um, one, when clubhouse was doing this thing, uh, I held, I held a very, very popular club
room clubhouse room called a clubhouse club, I guess.
Um, it was called, uh, NFTs for the culture.
And, uh, I onboarded thousands of people into web three.
Um, and along with a lot of other homies that were gracing the space often, a lot of people
that are still here today got onboarded through my rooms.
Um, and then, and then I further, I didn't just leave it to the internet.
Cause I'm not just, I'm not just internet pimping.
Um, I launched, I do like in real IRL events.
So I had a series called what the fuck are NFTs.
So when I dropped the plug project that I talked about, uh, about 30 minutes ago, um,
before I launched it, uh, on a Friday, uh, the Monday prior, there's an NFT gallery here
in Chicago called I'm not art.
And I hope I held an onboarding situation called what the fuck are NFTs.
And I put this shit in layman's terms and put it in a way where we can look at it and
apply it to our, to our everyday.
Oh no.
I did that y'all.
I'm sorry.
I don't know.
Trigger, trigger, trigger, no trigger fingers, man.
It was, it wasn't me.
It was, it was the, the, the monkey PFP.
It wasn't me.
You're fucking big ass fingers.
Sorry.
All right.
You were saying logic.
I apologize.
So you created the biggest room in, in, you know, what the fuck are NFTs.
He's my language.
Don't drop the F bomb, but continue on, please.
It was very fascinating.
I was like, I can't talk.
No, you, you can't.
I'm muted.
If you, if you, uh, you refresh, I changed my PFP back to my, my, my face, but, uh,
per this part of the conversation.
Um, yeah, no, um, I, so I had, I had an onboarding thing because oftentimes I was in
the alpha groups back in the day and a certain group of people are the only ones that got their
early mints on everything.
They got the rare pieces of everything and got to flip them.
So I wanted to reward my community, uh, to get the rare ones first where, uh, we minted
145 plug NFTs in Chicago alone without the internet.
And, uh, we front loaded a hundred and I think 80 of, uh, one of the most rare, uh, pieces
in the first 180.
So everyone from Chicago got the rare ones.
So when people go to, you know, buy them on a secondary market that people who identify
the rare ones, they spend more for those rare ones.
So I just felt like a lot of the homies kept getting slighted, uh, while everybody was getting
W's.
Uh, so I was like, if I can facilitate a W in any way I can, let me do it that way.
So since then I've launched a Segoy and Soho house and, uh, in Dumbo, Brooklyn, and I made
all the events free, um, and I curated people, um, from every background, every sexual orientation,
uh, grace of stage.
And we did not have women on a panel talking about women in web three, the redundancy.
Uh, we just had women on stage.
So, uh, and I, this is me leveraging like my background.
Like I, people tend to take people who have Google in their resume a bit seriously.
So a lot of the homies who work in those corporate stations were willing to be on stage.
They, they, they came out to speak on stage.
You had the homies from the art scene.
They were on stage.
Ed Bloom performed, uh, my homie, Joey Perk from Chicago.
He performed.
And we, and, and my homie Lou Kerner, who created, uh, crypto Mondays, crypto Oracle.
He came, it was crazy.
People from, uh, uh, consensus were speaking on stage.
So being, instead of like going to NFT NYC and they got a bunch of people who paid to speak
and they all just talk like they do from the, the clear eyes commercial.
Um, and you just don't know what they got to do with you.
I was very, my team was very intentional in the way we, we curated and we made it for the people.
So continue to bring people on and also lead by example through creation.
So that's how I've been educating, uh, the community on web three.
Absolutely.
Absolutely.
Absolutely.
And just to answer the question with surrounding the, um.
Oh yeah.
Yeah.
Yeah.
Touch on that logic.
Can you say, can you say it one more time?
What was it?
Yes.
Well, I mean, you know, as I said before, you know, I think a lot of people in the web three
space, especially black and brown people feel sort of at a disadvantage.
And then you have certain people who are really capitalizing off this space and off of, you
know, black and brown people.
So, and it's not to make this a race thing, but more recently I was a little bit perturbed
with some of the language that was used, uh, from somebody that had a monkey PFP, uh, calling
it a, uh, uh, you know, a nigga.
So, you know, I just kind of wanted to know what your thoughts were on that and, um, how
we can work as a community to eliminate those people from these spaces.
First of all, I'm perturbed too.
That's trash.
Uh, that's mad trash.
Um, and you know, there's been a lot of conversation around, you know, racial tensions, uh, in regards
to the BAYC, the board of y'all club, uh, the m'lady's and what was it?
Like the, the, the, the mini, the mini, the mini apes or something.
I don't know.
Uh, where there's, you know, been, uh, you know, claims and stuff like that.
And my opinion is going to be, um, unfortunately that's what, like, I've found myself following
people that follow me, uh, in their bios or I'll see them retweet or like some like off
the wall type braces, misogynistic type shit.
And, and I unfollow them.
It's just like, I don't know if we're asking for decentralization and I don't, I'm not trying
to make an excuse.
I don't know how much of this we can actually control.
Uh, like just, I mean, like, you know, some people might feel weird about this.
Like one of my homies was talking about, uh, we had a meeting about, um, you know, it's
starting to decentralize space and starting to get away from, from like NFTs specifically
and get into like tokens and membership stuff.
That's not just set on like faces.
And one of them is like a decentralized sex community is like, you want to get so many
different, uh, so if you want to, are we going to, how can we attack the proud boys or whatever,
uh, in the centralized way, get a couple of hacker homies to go to work on them.
I, you know, like that's, and unfortunately that's what we're kind of asking for is pure.
If we're asking for true decentralization for people to operate and the way they can, and all
we can do as a community is flag them, uh, and, and, and, and push them out of our communities
and operate on the outskirts.
Um, and cause they can all, they can change their profiles and they come right back in.
And in regards to like the animal, uh, PFB, uh, again, I, I don't think we can test any,
uh, test any market or make any claims on any market that's so immature.
Uh, because right now the people that have been creating, whether it's the animals, cause
you've got ordinals that just took off and now everybody's frogs was now and whatever.
Um, when, when things, when, when things are, uh, you can't test something for two years
because the founders and the people that has been building is a specific group of people
solving problems for a specific group of people.
So it's kind of like when the, the Google, I mean, when I, the phones used to come out
and they were, even though they were digital phones, yo, yo dark skin cousin couldn't get
seen and he in a room full of light skin people.
And it's cause there were no dark skin people in a, in the tech room to be like, yo, what,
what about me?
And when, so by the, by just by that person being in a room and the next quarter or the
next year, now they can account for black faces.
So when you take these type of evolutions, uh, not only in technology, but also in trends,
uh, it's not about, it's just everything right now is a copy pasta.
Everything's copy and paste of everything.
So it's the trend for, for lack of thinking and lack of intention.
That's why I'm so bullish on what the studio logic team and me got going on because I think
this is the most relatable project that's going to be on chain.
And, and, and yeah, I think that's what it is.
It's just the lack of what we have.
So imagine all of the homies that we know can take advantage of this technology to its fullest potential
and put that, that spin that we know that we can put on it.
Yeah.
Well, as far as this, uh, and my apologies for him here, but as far as this thing, like, you know,
uh, this guy dropping the N, N word and all that, uh, on those spaces, me, my, my, my take on this is that like, you know,
if we really about that culture, we should have like zero tolerance in those types of stuff.
All this beating around the bush and trying to find excuses and all that kind of stuff.
I'm not with it because if we start like, you know, doing those types of stuff, well,
it's going to be the same thing that happened in web two.
You know what I mean?
If we want to web three really dominate that stuff here, we need to show like, you know, uh, some type of unity, you know?
And then that, that, that, that's why, like, you know, I, I haven't seen that.
And I'm very like, you know, disappointed that, you know, like these guys were, he's really,
he's really about like, you know, to do this type of stuff and then giggle and then ha ha ha.
He's still here.
Everybody like trying to like, nah, it's not happening.
You know, like me, like the thing, I mean, I mean, look, I'm not going to talk about it because I,
I want to keep that, that space really cool right now.
And that's the end of the space, but we definitely going to have another conversation about this shit,
because like, uh, I mean, I ain't going to let that kind of shit slide.
I mean, as far as my community and my circle, we're not going to do that.
Like, you know what I mean?
So I don't care if, uh, you know, I have to operate as like a outcast or whatever, but we're not going to do that.
You know, we definitely need to elevate and give back.
And that's not by doing nothing.
And just letting those people say that and then giggle and all that.
That's not what this is.
No, that's not a play.
You know what I mean?
But anyway, MJ, just go ahead.
Because I want to keep that shit.
Yes.
Yes.
He's got his room.
He's got his romantic voice on.
So we don't want to get seductive up in here.
Um, but yeah, I mean, there was a lot to unpack.
And it's so interesting that Ed is actually in the room as well.
Logic, because I think the last time we had conversation, you know,
you know, he specified how he actually creates room, uh, rooms rather for, uh, black and brown people as well, so that they can sort of gain a little bit of momentum in these spaces.
But for some reason, um, they don't seem to welcome and not that they need to, but I mean, I think that if we're creating a community and the space is supposed to not necessarily recognize, uh, some of the same plays that we see in real life.
Um, it's a little bit, uh, conflicting for me.
Uh, I'll be honest with you.
Um, so how do we navigate?
I mean, look, like if you, if you're with them, you're with them.
If you're with us, you're with us.
That's it.
Like, you know, there's no navigate or compromising, right?
But who's us and them?
Because in this space, a lot of them are just animal PFPs.
We don't even know who they are.
Yeah, but that's right.
Like, listen, like, you know, at the end of the day, you know exactly who's them.
Who's the people who don't say shit, who keep buying their stuff, keep like, you know, letting those people say the same shit all the time.
And then like, you know, let, let the shit slide.
That's them.
Yeah.
Bystanders.
Yeah.
Yeah.
Well, I just, I wanted to just add some texture to the conversation because what Fred is really speaking to is what the blockchain web three, the essence and the privilege of being permanent immutable.
All those sorts of things.
That's what we're supposed to be practicing.
Right.
So French is just saying that the whole point and purpose of the use of this technology is to exactly utilize it to protect ourselves to make these advantages and milestones forward.
So if we're going to choose not to use the technology for what it is and actually seeing who is who while being transparent, then it's defeating the purpose.
And we're actually adding to a perpetuating cycle.
That's really damaging.
That's what he's saying.
Yeah.
What she say.
And look, and that's, I'm talking like, you know, from the perspective of someone who don't know anything about web three, I don't know shit about web three.
I'm just trying to learn like every day.
Right.
Right.
My only purpose is to actually make sure that the culture.
Right.
The culture.
You know, when I say the culture, the culture, we training the trends and all that.
The culture that they're using and abusing and making money are like the culture.
I want to make sure that the culture is basically like coming in here and dominating.
Like, you know, and that's what I'm trying to do.
That's all.
Bring the culture in here and then find the real people.
Actually, we can teach the culture how to operate within the blockchain.
You know, that's that's my role.
That's my role.
And that's the thing.
I don't pretend to be like, you know, those the same people who like, you know, say that.
Oh, yeah.
I know this.
I'm an expert on this and all that.
No, that's not me at all.
You know, I know the culture.
I know how we talk.
I know how we operate.
I know who is who in the culture.
And I bring them in web three and tell them, like, you know, do what you do best out there.
But come and do it in here.
And if you want to.
And my role is to actually associate myself with people who understand the web three perfectly,
but also have the same mission as me regarding the culture.
Educate, elevate and give back.
If you're not part of this thing, this mindset and the concept, don't come close to this thing.
And that's what I'm saying.
Like when you say us and them, it's not it's not a race thing.
It's not like a color thing.
It's like like if you about like, you know, educate, elevate and give back you us.
If you about like saying nigger on space and using like a funky monkey like dress like Tupac and shit, you're them.
That's it.
Not the two monkey.
Okay.
My goodness.
Yes, I completely agree with you.
I concur with you.
Logic.
Do you have anything to add to Frenchy's beautiful monologue?
No, I think he said it.
He said it properly.
Amazing.
Amazing.
I don't know my first language.
And when it's 4 a.m.
I start speaking French and shit.
So like, you know what I mean?
So sorry about that.
It's all good, Frenchy.
Don't worry.
You were very clear and concise.
I think we all understood that.
And and just to kind of cap it off logic, I know that you're connected to some pretty dope people and a lot of them are sort of hesitant or have reservations in possibly, you know, coming on to these spaces.
I did notice that you are connected to someone who I had come across also on on clubhouses, you know, we, you know, French and I both actually started in the audio space on clubhouse.
And long story short, I came across, I think it's Alyssa Jacobs, who you're connected to.
So I just kind of want to know what that relationship is, just out of curiosity, how you guys actually met, because she is actually incredible in the Web3 space as well.
And I just want to kind of pick your brain a little bit.
Yeah, Alyssa Jacobs.
That's the homie.
We shared a lot of spaces on clubhouse, especially when it was like invited, Matt invite only so you can like see everyone.
And she was just a fan of my work.
And she even considered me for one of her projects for when she ran the women in gaming community or agency.
I recall. I recall. Yeah. And and then so on and so forth.
We see I think the first time I met her was at a K Trinata concert in Miami.
That was the first time we met personally.
And ever since I've seen her in like three or four different cities.
And we just kind of, you know, just like kindred spirits.
And, you know, we vibe and just kind of keep each other in mind.
You know, we never worked together, but I think most of my relationships that led to work didn't necessarily start with work in the first place.
So, you know, just keeping the vibe popping.
I like that. I like that.
All right, guys, I won't hold him hostage much longer.
I will open up the floor for you all to ask your questions.
I know we had a few. I'm going to bring them up shortly.
In the meantime, in between time, go ahead and retweet this segment or this page rather.
Shelby, do you want to add anything to this before I throw it to to anyone else?
You know, I do. I mean, there's so much, you know, I'll let other people go and maybe have a closing question because I don't want to take too much time up.
I want to let other people, if they have a chance, you know, to ask something since I already asked a few.
Yeah, maybe maybe she'll tell like you have something to say maybe about what we're doing.
You know what I mean? I don't know.
We yeah, we can definitely get that. I just want to get some questions.
Yeah, but I think let's get questions first. Yeah.
Awesome. I've got Killa that's coming up on stage because I know Chantel can be long winded and serenade me and all that stuff.
And I'm kidding. She's wonderful.
But I'm going to throw it to Killa, get a question out of him first.
And then Noni, I'd love to hear you speak on this as well.
Ed, you're on stage. I'd love to hear from you also.
Killa, the floor is yours.
Yo, yo, what's up, everybody?
Shout out to Frenchy.
Shout out to all the ladies to keep this ship sailing.
Appreciate y'all, man.
Y'all keep going.
Shout out the logic, man.
It's a pleasure listening to you, fam.
Definitely going to check out some of your work.
But I just wanted to see what the top down approach was.
You say you work with MasterCard and stuff like that.
And they're actually trying to give resources instead of trying to extract so much from the community.
What's, I guess, what's like the approach from, I guess, top down approach or what's their thoughts on adding value to the space?
Is it just MasterCard?
Do you see other businesses doing this or what?
The thing that I've seen from just the MasterCard was that they were providing resources teaching in regards to like teaching musicians how to use AI to generate music and beats and teaching how to build a fan base.
So there's a lot of resources within that.
And the mint was free for that particular token with MasterCard.
But when I look at other companies, it really depends on who's on the other side of the wall.
Oftentimes, the companies that you've seen participate in Web3 are working with an advertising agency.
And also, so the idea is only as good as the agency, unfortunately.
So a lot of those things, the dollar is the bottom line or else they can't really see the value, especially in that booming market.
So when you're talking about from the top down approach in regards to other companies, I think what I'm starting to see is more so like, unfortunately, it's because it's not necessarily digestible for the average person is like Dow experience, Dow Relations, which is a decentralized autonomous organization where you can get to be a part of.
And a lot of times people can get priced out of them. But sometimes like you can promote business ideas and they can help support those particular ideas.
Like, for instance, in the board API club community, we have a we have a coin called a coin and I can present product ideas that revolve around my eight and they will help fund.
If people vote on it to be made, they can fund that project as well as now now.
Now, I know you're talking about like it from an education standpoint or just trying to help other people.
But I think that was the only like those particular groups are the ones that I mostly see versus like the nouns now, which is expensive as hell to be a part of.
But but but but I don't really see too much from other companies that are trying to add value versus extract.
So that's kind of like the downfall in this current state and a lot of people fading blockchain right now because everybody dropped shitty projects.
Yeah, that's a fact. Well, I appreciate the time and appreciate y'all. I go ahead and jump down.
Thank you for that question, Killa. Thank you so much. Noni, the floor is yours.
You know, I love to hear from you, sis. Go ahead.
Hey, everybody. Yeah, I had some comments, but I know that we kind of bounced around to different things.
And now we're speaking about going into dows and such.
No, no, no. We're not talking about dows. We're all the dows.
Bring it back. Bring it back, Noni. Anything you want to ask. Go for it.
Yeah, I kind of want to ask. I kind of want to ask like logic and just add just to get their viewpoint.
I know I've reached out to you guys before and, you know, I love everything that y'all do and pushing forward with the space and making sure that, you know, we are fully represented out here.
But I just I just want to know your viewpoint of like going further, knowing that we don't have the support, of course, when it comes with funding or VCs or just anything and such.
I know what really lacks is like education, which you just spoke of for other people coming into here.
Like, is there anything that you see that could really help bond that like that gap that is there?
Because there's a huge gap, you know, within the community.
So I'm just curious, like just just anything.
I mean, I know nobody has a solution or the answer, but what's your opinion on it?
Yeah, no, I'm still trying to figure it out, too.
No, no, for sure.
It's like a.
So first is one is to create some type of thing that you've done yourself and to document that thing.
So you have some type of thing that you can stand on top of.
So you or, you know, there's two things you can go just to be a fly on the wall and just kind of observe how people move and walk in certain spaces.
Whether that's you should go to conferences, you should go to all those things, whatever.
You don't have to dress like Uncle Tom to get it.
Just go see why people turn left versus right.
And just kind of, you know, take notes while you're figuring out what it is you're doing.
And then the second thing is you should create and develop things with the resources you have around you easier said than done.
But it really don't cost a lot to do.
It don't cost a lot to do a lot.
And it's using your noggin.
So when you do those, when you create those things, everybody got a cell phone, whatever.
Document those things.
Everything's about concept and packaging.
These are things that you can do by yourself.
Concept and packaging.
Title.
What is it?
The thing, the whole concept.
I brought people from the circus to do this thing because circus people love lake water, whatever the hell.
And then now you are in the lake water industry, blah, blah, blah.
Right.
Basically, because then now you have a product or something that you've shown people are interested in.
They came to you, took photos, et cetera.
That's just for speaking points.
That's fucking for speaking points.
So when you start to navigate those spaces in which you're interested in, whether it is doing meetups, like if you just do meetups, it don't have to be glamorous.
It don't have to need signs on the wall.
If you do meetups in your respective city every Monday.
Love those five people that come to your meetup.
Document those five people come to your meetup, whatever.
Little stuff.
Little stuff.
It's like a lot of little stuff that you want to do because you want to do it.
A lot of little stuff.
And when we talk about and the reason I'm saying these things, because it'll make you more confident when you go in.
When you start circulating other rooms, you become more of a guru or a specialist in a thing that you surround yourself around every day.
So whether you have a college degree or no college degree, you worked at this place or didn't work at this place.
You have real world experience and people can't replace real world experience.
So when you have real world experience to lean into that, lean into your keen perspective of background, et cetera.
Easier said than done.
And the reason why I say this is because when you go into rooms, a lot of the people you're going to meet, you're never going to talk to again.
And that is completely OK.
But this is a long journey.
It's a marathon, not a sprint.
And to compound this entire thing, as you continue to meet people, you'll start to get a lay of the land.
What is this?
Why does that person do what they do?
What is this role?
And why do they exist?
The more you know, the better off you'll be.
And I'm saying this as a 33 year old.
You mean to my VC funding and stuff.
There's a website called a thousand angels dot com.
And I forget the one to look for for co-founders.
I'm currently and Satoshi Go can because I'm sending him links all the time in my homies links all the time.
I'm current as I'm building the game is we have to research like nothing.
I'm doing I have an audible book on I have two audible books I'm listening to on game theory.
And then also I have three books I'm learning about raising funds and VC investors.
And I've been listening to them for the past month and a half.
And when we when we when you start to go through this, you have to try to put a deck together.
But also tell you about the gift of gab or what you need, et cetera.
So I think it's more so like I know all these people, but now I'm trying to figure out what I'm not trying.
I am. It's all about how you speak to yourself.
I am now putting my puzzle pieces together.
And before I just take a leap and be like, give me some money or put this deck together that I only know how to put together through advertising.
We need to learn how to ask questions.
Satoshi go. I wish you come up here.
He can attest to how many I bring all my former employees, the former co-workers in.
I have meetings with them. Look at my deck. I pitch to them.
I ask some questions. I've had I've reached out to every person that I've like six people that I've met over the past two years.
And I ask them about what is the difference between an angel investor and a VC.
I ask them about process. I ask six people about the process of VC funding.
So I can just like basketball, six people take out to play defense and shoot six different ways.
But it's up to you to pick out what you need and what you get out of it.
So not only did I am I listening to the audio books, I'm also going back to people that I didn't.
I've been meeting all year and now I'm reaching out to them to meet.
And this goes into like when like that instant gratification that we all want.
I'm gonna go to this conference. I'm gonna meet some VCs.
I'm gonna reach out and they're going to say yes.
But you don't know shit about VCs. You don't know shit about percentages.
You don't know shit about equity. You don't know nothing.
But you want money from these people.
So it's like this thing more. So I spent time learning meeting VCs and meeting lawyers and meeting other people that don't have shit to do with art.
And and then I got to be able to get a more of a understanding of what that world is and how I can participate.
So and this is me. I'm about to enter my precede round for the game we're developing and we have zero dollars raised.
But we've been going through the clinic of learning and hashing and and realizing we don't know a damn thing.
So when we talk about these lack of resources, yes, that is very true, because the world like I'm from Ferguson, Missouri.
Ain't nobody talking about no VC nothing over at Ferguson.
So when we start to we got to take it upon ourself to be make ourselves uncomfortable and and use Web3 like you got the conferences just even.
And this is the one thing I fucking hate, though. I fucking hate it. I fucking hate it.
It was it was very apparent on Clubhouse and is even more so in person is that like when black women speak in a room, people tend not to hear them.
But then somebody else can say the same fucking thing. And all of a sudden they're genius.
It's so terrible because then the same thing happens in conferences because I can't speak from a woman's perspective.
But I see it happening when I'm in a group of my homies or whatever.
A woman is in a space and no one ever turns to look at that woman to acknowledge that the fact she's there or when she speaks, people speak over her.
So when I can understand there's a vast difference in a way our experiences are not just I'm not speaking on you.
I'm just talking about people, period, where like and then you kind of like them.
I have to be like, what's your name? What are you? You know, like I have to be like, this is stupid.
Like, but I understand because as a black man entering corporate America where people would just they would just think I was there to be an X factor and I wasn't necessarily a threat.
I had nothing else to offer. It can make you feel like you had a at a you had a deficit, which you are just by acknowledgement alone.
So I will take that opportunity to to just fuck the game up.
Let them not expect shit from you. Learn what you need to learn, because and I'll end on this.
I think we need to once we learn the lay of the land, we'll realize that we don't have to we don't have to change our backgrounds.
We have to change anything because our perspective, our our our POV on what this world is will aid in the way we solve problems with the resources they have.
The same way I was able to leverage the spaces at Leo Burnett, because those people took that place for granted.
They just go home and I'm like, you know, we're about to have cyphers in here.
I'm about to feature my homies in a fashion drops, et cetera, et cetera.
And and and you'll learn that, like, for instance, the the black woman that's that found the the cancer thing by using like what was it like radar?
I forget the one the sister name, but just based on her lived background, she was able to solve a problem.
I read how she did it and I was like, this don't seem complicated at all, but it's just about her lived experience.
I digress. I mean, you just you did everything that I was hoping for and breaking it all down.
Can I ask him one more question, like real, real quick?
I'll keep I'll keep the answer short as fuck. Yeah, go ahead.
No, no, that was wonderful. That was wonderful.
I'll start to Spartan right after. Go ahead.
Um, you had talked about it earlier on, too, about like your experience in creating like pitch decks and approaching others with that.
And I know I've had the conversations with other folks and, you know, a lot of people that I do believe in in space and a lot of folks thought it was unnecessary, but then they were wondering why they're not able to connect with these larger brands or or companies.
And they kind of made it seem more complicated than what it is.
Can I get your viewpoint on pitch decks and maybe like an easier explanation for that for people who, you know, because we don't get taught a lot of these things.
We have to go through it through experience. So, yeah, I actually ran a clinic on Clubhouse about pitch decks.
I used to run how was my room.
I was helping creative people rejigger their portfolio to get in corporate.
So you can still be like the artist you are.
But how do you get the corporate bag?
Um, yeah, I mean, people and personally, you so you have people give you a million dollars for having a pitch deck like in a creative industry.
That's how you sell a commercial. That's how you sell a campaign.
Uh, what it was McDonald's things.
Uh, that that whole pitch came in.
It was a presentation.
Um, and that's how you.
So, for instance, you have to look at the person that you're talking to.
Uh, they're analytical. They, they're, they're a numbers person and they only can digest basic pictures.
Um, so the point of it is, is OPM one other people money.
And, uh, you have to take the, take this, take this, this journey.
For example, you got this idea, right?
And you, you have to say this idea 50 times and hope people imagine what you imagine in your head.
So I got this idea, right? First to start off like some pencils.
Then it turned into a Sharpie. It's like a pencil Sharpie.
And then, and then, and then, right.
And then you helping and like, give me money.
And people like to what, for what?
One, uh, I used to weed people out, uh, when I was coming up in my younger twenties, uh, when I was trying to be on my shit.
Uh, when people kept telling me ideas at the club, you know, you're trying to get faded and they're trying to tell you the idea.
Uh, you tell them, send you an email.
Send me an email.
Uh, 99% of the people not going to send you an email.
So why would I be interested in being a project if you can't take time out to send an email?
That's one.
Uh, then you get into the idea of, um, pitch decks.
Uh, you have to be able to articulate your idea.
Uh, you, it's, it's basically like, can y'all hear me now?
I have to switch my headphones.
Basically.
So we're, we're actually hashing out a pitch deck.
So there's many pitch decks.
There's creative decks for, um, like for instance, I've seen decks for, for like, I've, so for instance, I'm, I'm working when I'm working at Google.
Right.
And I'm, I'm working on one of our clients.
Grammarly was one of our clients.
And I had to vet the directors.
I had to vet five directors to choose.
And, uh, and also I had to vet the directors and the studios that I wanted to work with.
They sent me, uh, a thing called, um, I'm, I'm blanking out.
They pretty much sent me a five, a five, a five page deck that gave me the treatment.
Yeah.
It was the treatments of how they're going to shoot it.
Uh, past examples of work.
And it gave me like their expression.
Like they write a little paragraph, which is like a manifesto.
So they can get me engaged into what point of view they're coming from all this stuff.
And it's like five to six pages.
So then therefore I can be like between MJ, Shelby, Chantel and Mariah.
These are all amazing.
Shelby stuff might be too, uh, red, uh, Chantel stuff might be too dark.
Uh, MJ might not use the direct.
They might, they just right.
Yeah.
Yeah.
Just right.
Right.
So the idea of decks is in a nutshell, this is how, this is how you get other people's
money to do the things that you need.
VC funding, how you sell a creative idea.
And, and, and five, let me see.
It's, uh, what it is, uh, what it is, uh, how do people benefit, uh, what you need
and when, and, and, and whatever else.
And each one, not all are created the same, but you can't, you can't move forward.
You can't trust somebody who can't give themselves time to articulate and put their, their idea
in a, in a, in a consolidated and digestible manner.
You just don't, you, I'm not going to give no money to that.
So, uh, yeah.
So I can send you an example, some example decks, um, if you want to check them out.
Uh, and also you've got strategy.
You got to find out like where you are in the market.
Like last year, last year video games were, uh, at $3 billion.
And in 2027, they're projected to be at $47 billion on blockchain.
Like you use that stuff to sell your idea.
Right.
So, uh, you, so you can, you know, you figure out where you are, uh, in regards to anything.
I used it for Soho to sponsor my dinners.
I used it for the Hoxton to sponsor my dinners.
I was like, give us, they gave us all the food and all that stuff.
So yeah.
Wow.
Wow.
Yeah, definitely send that.
So I can go forward to, you know, members of the community, especially within, um, you
know, the black, um, Latino company, not company, I mean, community.
Um, because like a lot of people are confused and a lot of people out here, they give up.
And yeah, I asked that question just to really like, just go off of what everybody was talking
about.
And I, I know Frenchie was bringing it up.
Like, okay, I, we need to be the front runners of this space.
We need to eradicate all the nonsense that is going on.
And why are people attracted to the, the, the bullish?
It's because they got a deck.
It's because they put a deck together and they.
Right.
Yeah.
Right.
And you know, I've been in corporate and it.
So yes.
Love it.
No, that's okay.
Thank you so much.
I just wanted to throw it to Ed real quick.
Cause I know that, um, uh, we're closing out very shortly here.
So Ed, go ahead.
And I, Oh, I'm sorry.
Spartan wanted to go ahead as well.
I just want to add to like, to what was like, shout out to logic.
Logic legit is one of the few who, you know, can do all the things.
Um, I do want to definitely still emphasize on, uh, having all the things and it still not
be enough.
Um, you know, uh, you definitely have to know who you're going to, um, who you're trying
to pitch your idea to, you know, uh, there's, there's many projects or corporations in this
space that, you know, don't even need a pitch deck from some other, from other people.
They just need to show themselves and that's enough.
Um, but that is why it's different sometimes when it could, that's, that's how you can
see the difference.
And I can tell you from experience of being told, Hey, yeah, this is, this is a great idea,
but we don't think it's, it's, uh, it's marketable.
And then having someone else is just like, Oh, doing something that was like, okay, kind
of the same thing.
And it's just because they, you know, um, they were either, honestly, it could have just
been, Oh, they had, they sold out a project.
It could have just been because, Oh, they were just in a cloud.
It's all those things as well.
Um, so I just, I do want to say it's not, it doesn't, it doesn't have, it's, it's not
even so much that you don't have all the things.
It could just be that it's just not a fit and take it as, take it as it is.
Like, don't, don't, I definitely like being in positions where I'm like, yo, I have all
the, the fucking boxes checked and still it's not enough.
You know?
Um, you definitely, that's when you start to see like, okay, it's not even a me problem.
Um, it's really more so of, um, a them problem or they don't feel like, um, you know, it could
just, if the truth is they don't feel like, Oh, I'm, I'm, I'm, I can give them something
or they, they believe in my idea and it could be a whole bunch of things, whether it's ways,
whether it's just, it's not a fit, all those things.
Um, Alexis or Henian came to my space in regards to, um, uh, talking about, you know, cause
you know, we had, we asked him the questions of just like, Hey, what's good, you know, like
what's going on.
Right.
And to be quite honest, yeah, that sometimes it is just that it is.
Hey, we don't like you have a whole bunch of, you know, to be quite honest, when it comes
to these VCs, a good amount of them are white men, white, cis men, um, that have a lot of
money and you know, they care about numbers and it's okay.
Do we believe in your idea?
And do we believe that you can actually, you know, bring in the cash flow or the things
that you need with that idea from you?
Right.
And so sometimes too, um, you also want to know how you can play the game, how you can
like, sometimes maybe, and I mean, this is where it's, you really, this is where you kind
of got to think about, okay, how do I, how do I make this work?
Do I need to find a business partner?
And maybe my business partner is someone that can like, you know, work the room better
than I can.
Like you really like work the room better than I can, can, can really pitch it, can do these
things.
You know, maybe it is someone that is a different color and it doesn't have to be, I don't want
you to be able to feel like, oh yeah, I got to get a white person on my team.
If they're not aligned, they're not aligned, but I definitely want that there are things
where you're just like, okay, what is it?
How can I find a way to get in?
Because of course that's what it is.
Like you get into, you can disrupt.
Um, but I just want to add to that.
Of course, whatever, everything logic was saying is cool.
I just want to also say that, Hey, sometimes we got it and it's just still not enough.
And it's not, it's not our fault.
Yeah.
I'm also, I'm also, yeah, I agree with that.
It's a lot that goes into that.
Um, I, through my like little research learnings and some of my mentors is like, uh, just expect
everyone is lying.
And also like, I'm expecting a million no's before I even get to one.
Yes.
Cause every no leads you to that next.
Yes.
And it is like tinkering with what your, with your team that you building.
Like we just hired, uh, we just brought on a project manager, uh, which we, we believe
is a great fit.
Um, so, you know, and, and just that even changed out the dynamic cause he has gaming company expect,
uh, background.
So, uh, all of those things, which when we took meeting, if we took a meeting without
him on the team, maybe that would affect the outcome.
I guess we'll never know.
Cause now we got that little, that box check, but yeah, man, it is, it's an uphill battle.
It's a background from who we are and all that stuff.
So, yeah.
Amazing.
Thank you so much for adding texture to the conversation, Ed.
Um, I'd love to throw it to two more people and then, uh, back to Chantel, uh, for some
details.
Uh, Zeiss.
I don't, am I saying that Zeus?
Sorry.
Zeus.
Uh, please keep your question clear, concise and directed at logic.
Uh, and then I'd love to throw it to 40, 42, Mr. Bad Fox MC right after go right ahead.
Okay.
Thank you guys for the opportunity to speak.
I've been listening to the conversation and yeah, it's, it's really awesome just to see
so many people passionate about creating new spaces.
I guess my, uh, number one question is where you see the space going in terms of gaming
and web three technology.
Uh, personally, I think that there's a lot of opportunity for, uh, creators of color to
come in POC to come in and disrupt this space, um, with the proper material, the proper resources,
and the proper team.
Uh, you know, what, what spaces within, within the gaming space do you think are just great
opportunities?
Um, I just heard EA, um, just announced some digital collectibles, uh, that would actually
be in the, like in the like 2k or whatever.
And I think people are going to be trading on NFTs and not know it.
I think that's NFTs is such a terrible word.
Um, and such a scary word.
Uh, but it's going to be that I think is, um, as I'm talking to like people on my team,
uh, just leaning more.
So I'm just talking about gaming, not even like we got a blockchain game.
We got, we just a fucking game, bro.
It's the dopest game you've ever seen.
Right.
So like if we get so hung up on idea of the blockchain situation, uh, which is like when
you pitching web three ideas, don't talk about nothing about web three.
Uh, it's just like a negative word because essentially all of the things we've been doing
metaverse, all that stuff.
Uh, we've been kind of operating in it without the whole jargon on the backend.
So, um, when you say it's also like how gaming went from the console and the, and
the PC, like straight to the internet, but like no one made a thing about it.
You know, it wasn't like, uh, I mean, online gaming is a thing, but you get me like, yeah,
it just transitioned like so smoothly.
Like it wasn't weird, but like for some reason with the NFTs, it's like weird, even though
like blockchain is just like literally the third iteration of the internet.
Yeah.
You know, because there was money, there was a money thing on the backend.
So that whole P2E play to earn, uh, thing got buzz.
And then it was like, okay, I'm playing to earn, but I don't make money.
I don't make money.
But, uh, you look at a game like actually actually infinity where it was so ahead of
its time where the play to earn, like, it's not the most exciting game, but the fact that
it's one of the first and it kind of, you know, again, it set a standard for other people
to then replicate or do something kind of tangentially different.
And then that bubble still burst.
Yeah.
Right.
I think when you talk about the future of gaming, I think will a lot of Roblox friends,
like some people are, they're kind of kept, they'll kind of be actually working against
their interests.
Uh, so Roblox circumvented the, the whole, uh, decentralized marketplace situation by just
creating a marketplace within a Roblox ecosystem where they reward the players for creating.
Right.
They took all the best parts that we use.
Like, this is why we need blockchain.
They were like, okay, we don't really need blockchain.
We're going to make this the same thing that y'all think is so amazing anyway.
And we're going to create our own wild garden and keep the money in the house.
They kept the money in the family.
Uh, but as you, I mean, but the thing about what this space offers, it allows for, you
know, us, uh, to create from the, from our cribs and to do things that are impressive,
that they're a void of, uh, hopefully, you know, you don't need the VC funding you can
raise from your home.
But I think the market had already got burned from all those people who had their decks together
and, and, and, or did not have their decks together and, and did a break 60 million.
And where are they now?
I don't like, I just, it just blows me, but yeah, I think the game is going to just be
so frictionless.
We don't, we don't even know we're doing it.
So that's where it's going to go.
Uh, what is it?
Um, GTA six.
Uh, they're, they're saying that it, I think it might be a rumor that you might be able
to transfer some of the GTA six money and convert it into real cash.
Uh, so that'd be exciting.
We'll see where it goes, man.
Let's see where it goes.
I hope that answered your question, Zeus.
Thank you so much for contributing to, uh, the platform.
Go ahead and follow the culture cards for more content like this shameful plug.
Uh, go ahead, Mad Fox MC.
Ask your question.
What up, what up everybody?
Uh, big up culture cards.
What up MJ, Shelby, Chantel, Mariah, everybody else on stage.
Yo, Logic.
What's good, man?
Um, so pretty much my question, uh, revolves around, uh, rollout.
Uh, rollout.
I was curious as to how you, uh, how you approach rollouts or prepare for rollouts.
Um, you know, anything that you willing to share, whether it be techniques or, you know,
resources you use without giving all your sauce.
Nah, man.
Uh, I can get some, I get a sauce away.
Uh, cause it's gonna look different for you.
Uh, then it's only for me.
Uh, I treat this shit like my baby.
So when we dropped the plug, um, when we dropped the plug at getjuice.today, you can check it out if you want.
Um, when we released it, um, I made sure that we were going to sell out.
And what that means is I, I organized and scheduled my own interviews with four, like four people in four different circles.
So I made sure they were in four different circles and I had them scheduled like on two on a, two a day, or I did four or five leading up to it.
And I had, and then I did, uh, the launch party, the physical party, the, the, the onboarding event at my, at the studio.
Uh, so what we did was we help people open up wallets and I did a panel on, you know, what the fuck are NFTs.
And I invited the people I knew what NFTs were to come to the event and we help people who set up their own stuff.
And what, what, what, what that triggered where people were taking photos there, people were filming and, and now you got people promoting for you.
So then they were sharing their content on Twitter and, and then we sold.
And then that Friday we, so basically I created a plan where it didn't just live on the internet.
Uh, so I, I did it so I can communicate to people online and offline.
And I organized all my, my interview sessions, uh, consecutively.
And one of the things is when I did the rooms, I, uh, for the drop, I think it was like get juice out today or not did it for studio logic.
Then I did a backslash. Then I would have did culture club, uh, culture cards.
And I would, I created a guest list for everyone in the room.
So everybody in the room that in the room I was getting interviewed in got to put their ETH addresses and everything.
So then they can get on my guest list. And I did that for all the four to five rooms.
So then now I got people baked into the pre-sale.
So I was like, so now I got people that's like, yeah, I fuck with logic. Let me get that piece.
And versus like putting it on Twitter and like, and crossing my fingers.
Um, so what I, and then I designed the header for each room.
Like I would put the culture cards logo up there and, you know, put a little fill out for them.
Cause I made people, if I, if I'm willing to do, my thing is you gotta put yourself in a consumer shoes.
Like think about when you open up your, that beast by Dre headphone or, or them, them, them, them Louis Vuitton, Kanye sneakers or whatever.
Them is in the sway.
It's in a box and it's in the shoe in the sway bag.
And then you got some, you gotta think about the process.
If they feel like, if you feel like that's, that's quality and they put that time in to do that, you'll feel that much more inclined to sign up or want to be a part of what's next of this particular person.
So yeah, man, I just, again, I don't look at everybody as an instant transaction.
And a lot of times you start to accumulate, uh, networks and people that you've supported and you don't feel fucking weird.
Be like, Hey, you mind talking to me about my project?
Uh, you know, next Thursday, you know, and I met them a year ago, you know?
So it's like, and I go into their rooms and support before that, without even thinking I'm gonna, you know, take the, take that advantage.
So just kind of put a, a, a plan in place, uh, for you.
Like, think about it while yourself, what, what Kendrick says.
He said, I'm at a level where I'm amazing myself.
Get that feeling and get that feeling in your role.
I'll give yourself that time of day where you feel impressed by what you've organized to roll out your own project.
Treat it like your baby.
I hope.
Did you get that?
Fox.
Yeah, yeah, for sure.
I was just gonna say big ups.
Yeah.
Appreciate y'all.
I dropped the jewels too.
The pitch deck thing.
Definitely something I took down.
All right.
All right. Thank you.
Thank you for adding to that, uh, to that piece as well.
Really appreciate you.
And that was some, you definitely dropped some gems there, Logic.
Uh, I'm back channeling.
Did you get that?
Um, brilliant, brilliant mind.
Um, Chantel.
Uh, I know that before we let logic, uh, go and we free him back to the streets.
You want to add something, but also logic, you know, I, you know, obviously I extended the culture cards.
We've been talking about some of the heavy hitters in these spaces and we, we usually have these conversations in the, in the back end.
And so we were, you know, you've been sort of on our radar for, for some time now and we're really happy to have you.
So thank you for joining us.
Um, maybe some ideas from you, French.
I know it's bedtime for you, but break out that sexy voice.
Um, how could we potentially collaborate with logic?
Cause I I'd love to see some level of merger here.
Um, I don't know if that's something of interest for you, logic, but Frenchy, any thoughts?
Man, I, every time, like, you know, uh, ask me the question, I say the same thing.
We already doing it.
If he's here in the space, like, you know, we already doing it.
He's here already.
You know, that's, that's like, you know, he's part of the family.
He's part of the circle.
So anything he needs from my, you know, my hand, like you got it.
So I expect the same, like, you know, so, you know, so that's, that's, that's just this.
We don't have to force any sort of collaboration.
He's just going to come organically.
And I know that what he's done, I know what he's doing is totally aligned with our vision.
So we, it's going to be easy to find something to do together.
So, I mean, the fact that he already like, you know, part of this, uh, conversation and he, uh, he joined the community.
I mean, it means a lot.
It means a lot.
Like, you know, he's part of us.
So, you know, we already doing it.
That's true.
And just to piggyback off of that Frenchie, like, likewise logic, I've been following you for a while.
So we really know that you are like, you are the culture, you know, and you're really moving things forward.
So yeah, we are like super excited, um, to be able to like have you on our platform and, and like share all these gems and all this knowledge with the community.
Because as the culture cards, we do like value ourselves very much as like educators and but also translators because you know, our community has a tendency to be like very skeptical sometimes about new things, especially tech or places we don't usually see ourselves.
So people like you like putting that work out there means a lot to us.
So hopefully, you know, I know a lot of your people would have followed you in here.
And I just want to encourage everyone to like check out, you know, check out our discord and see what we got going on over at the culture cards.
Right now we're doing a really big project with Rodney Jerkins, basically onboarding him into web three and, and, you know, bringing an entire slew of artists web two artists into this space.
And we want to make sure that you know, our people are guided safely over here and educated in the right way.
So I agree with French.
I think there's a lot of ways that you know, that we could have some type of synergy.
Definitely.
And again, like, just like, you know, piggyback on what you say.
The culture cards, we absolutely free, right?
We free like we we we don't force nothing.
You know, the thing is that like, if you don't share a vision, don't come here.
I mean that we only inviting people that really that we think are like, you know,
impactful to the culture that we really want to collaborate with.
Like we like, you know, those are the people that we interested in.
Like, you know, we're not trying to, to get like the, the, the, the, the, the, the, the one who sell the most thing or the one or whatever.
No, that's not it.
Like, you know, we, we actually got in our show a lot of behind the scenes heroes.
Like, you know, of the blockchain, you know, I mean, a lot of people doing underground work.
And that's really important for, for, for, for this ecosystem.
So to me, like, you know, we're not forcing anything.
Uh, we're absolutely free.
Like, you know, uh, and when I say freeze that, like, you like, uh, in term of freedom, you know, like we, that's, that's, that's what we are.
Like, you know, a culture card.
So, uh, as I say, again, whatever you need in here, like, you got it.
Like, you know, because I know like what you're doing.
I know exactly like, you know, how you operate and then like, you know, what you do for the culture as well.
So, you know, you, you're part of us.
Hey, glad to be home.
For music.
Definitely.
Hey.
Did I find out that Logic is, is part of my ribs?
He's, he's one of my ribs.
Oh, there you go.
There you go, man.
There you go, man.
Uh, Logic, you gotta come pick your room, pick your room out in the crib.
I ain't gonna say nothing.
In French, he got this running joke that he thinks I'm obsessed with people with dreads.
That's a lie.
That's a lie.
I'm obsessed with everybody.
It's not even just a joke.
It's a real.
You know it.
Yes.
We all know that's not a joke, but you know.
Oh, Logic, don't let them get into your head.
They liars.
All of them.
Anyway.
I'm just kidding.
I'm just kidding.
I like dreads.
Just a little bit.
Just a little bit.
Logic, I hope that you had a great time with us.
I know we had a great time learning about you and your journey.
I want to thank everybody for joining us here on episode 24 of Blockchain, a Web3 based segment where we highlight Web3 power players along with our subject matter experts.
And today, of course, our co-host, Shelby.
Thank you to our special guest, Logic.
These segments are recorded for the purposes of you sharing these gems, this information.
I want you guys to be sure to follow myself, Fred Frenchy, our guests, our guest of honor, Logic, for more content like this.
And tune in every Fridays at 8 p.m. Eastern Standard Time for more on Blockchain.
And every Sundays at 8 p.m. Eastern Standard Time for the Culture Talk where we unpack the legacy of pioneers, legends, and contributors of the culture.
And Fred Frenchy, we have another segment as well, Jam Sessions, which is an exclusive for the Culture Tape, of course.
And that happens Wednesdays at 9 p.m. Eastern Standard Time.
Thank you so much for joining us, guys.
Have yourself a blessed night.
Logic, stay sober.
No more gunshots for you.
Minna-san, arigatou gozaimasu.
Thank you, thank you, thank you.
Arigatou.
Thank you, man.
Thank you for everything.
Thank you, guys.
Have a blessed night, guys.
Bye.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
Peace and love.
