I can hear you louder until you're asked to. Do you? Thank you, Daniel. Yes.
And I will actually echo to you, right?
Amir, are you and me Chase still in Bogota? Yes, in fact, we just have a meeting after our Twitter spaces. So she's about to leave today, but we wanted to catch up for a small coffee, discuss
the exciting week here in Bogota at Defcon and are looking forward to that. So yes, and it was lovely seeing her, like as you might know, our team is very
Web 3 nature globally distributed, so most of us haven't seen each other. So with the time, hopefully we'll see each other very soon in real life, but that was like one of the special events here at Defcon.
It looks pretty cool actually. It's not we just got to get your green eyes on there as well, but it looks amazing. Exactly. So for those who are
Like, don't know what we mean by that or why we're having those green laser eyes. That's like us basically expressing our like part in RIFI in regenerative finance, which has a score to integrate ethical and social action into economic
So that's like something that we're talking about today. I think it's already time to start officially. So looking forward to this space and we can also wait for a bit. Maybe there'll be a few more folks joining if not, you can start as it's recorded.
And we'll also be updated on YouTube. Yeah, you can you can be listen to every join. Sure, sure, yes, I will I will definitely take it away. Hello everyone from San Francisco and happy Friday. I hope
Everyone's week was fruitful and your weekend is restful. As always, thank you for joining Mental Protocols weekly Twitter space. We've been very busy behind the scenes and our team has been traveling the world, making valuable connections and spreading mental protocols, vision,
and values which we're going to revisit today as well. Our last space highlighted Amir's travels and the connections that he has made. We also took a step back to reintroduce mental protocol and what we are doing within the Web 3 blockchain, climate positivity and ReFICE space
Today, as I mentioned, we'll once more introduce our vision, mission, and values. I think it's essential for teams to continually revisit these tenants. Oftentimes, these tenants will evolve as well.
It's sort of a North Star, if you will, to remind us of why we started building in the first place. And we don't want to lose sight of that. Because oftentimes we are behind our laptops and our computers, writing our codes, reaching out to partners, endless
meetings. I wish Amir would put a snapshot of the meetings that he has on a daily basis and he's been traveling. So the team gets busy, but so it's always important to revisit why we even started building in the first place.
Some of mental protocols values are rooted in trust community impact where we are determined to save our planet and want to
employ the rest of the world to follow suit. Integrity is crucial and accountability. We as a team aren't just accountable for ourselves but for Mother Earth as well.
of our core values. The one that I'm most passionate about is community. Coming from a small town in Hawaii, the community was and still is important. We often hear it takes a village to raise a child and that is the case in Hawaii.
I have a lot of aunts and uncles, my grandparents play the part, my parents, so community is very big where I'm from and I'm sure it is around the world. So this is the one that sits with me. At home we
We did everything together and built lasting relationships. Community is at the heart of my culture and I lean into this here in the Web 3 space. Specifically when looking to address the climate crisis, this can only be done together and I think we all know that.
community is key to growth in any arena, not just within the web 3 space or attempting to address the climate crisis. Everyone has something to offer and share. So here at Mental Protocol, everyone is a core contributor. We come from all different backgrounds and we have all different
levels of expertise, but together we are addressing the climate crisis. You know, I found myself on many occasions being inspired by the menthol team, which then gives me that extra push to continue our important work. I've been a little under the weather here.
But I love the Twitter spaces and it gives me an opportunity to speak to everyone, get our message out, and also hear about Amir's travels. That's always very fun. We aspire not just to build a green protocol, but we want to bring everyone with us.
I think I could talk about community for hours, but I would also like to give a mere moment to speak as well. Hello, a mere. I'll pass the mic and I'm sorry if I was a little dry, but I'm very passionate about community, but I will pass the mic on to you. Thanks a lot. Thanks a lot. No, I share computer.
the let's say community as a very important core value proposition or like yeah important part to think about like visiting the first Wi-Fi event in Wi-Fi spring in near Lisbon in Portugal I learned
about regeneration as a concept in more depth while discussing the different dimensions around regeneration. And next to its economic and environmental dimension community, or actually like maybe community and also the individual region
generation were discussed and it's very nicely lived over there. I think the awesome thing is that this is just very normal for us at Manthol working together. So it's lovely to talk about the values we
had an article and also some thoughts about different values internally discussed shortly as we were kind of just living them and working hard on different areas around mental protocol. But yeah, lovely to take now a bit time in this Twitter space and to talk about that. Now we have
haven't got any announcement out yet officially. But we've been talking for a while about our better and we're happy to announce that we've basically started with our internal set of partners and internal team members going to the testing mode. So we're
I'm happy to keep you in the loop in our next Twitter space where we go more into detail. But shout out to the entire team, especially to the tech team who have been working very hard on various aspects. And thanks also to our partners, starting the auditing process. So now coming back
to like a few agenda points which I have over here which we can discuss, happy to get any interrupts and questions in between, is firstly why are values important, also why are they important to brands and to organizations, even to communities, going
one level deeper into like let's say marketing and as a concept how does regenerative marketing as a concept already I found like some articles actually capturing this from 2010 without the blockchain dimension in mind so that is very something very interesting and
When talking about why values are important, why are values important for Web3? I think that's also something very interesting to talk about shortly. After that, a small recap on mental is called for, so that anybody new tuning in can get an understanding of mental protocol.
and what we aim to do over here. Then depending on how much time we have, we can make like a best case practice view of different organizational core values out there and can for instance compare mental's first set of core values, which we have not noted down, all of them.
You would have probably exhaust this lift a list with so many people at mental and the respective values in different depths, but looking at Amazon's four core values, which they have like as an external core value guideline also strongly linked to their services, their execution and their branding and perception.
but also about their 14 leadership values, which are rather internal values. So we can take a short look at them and mirror them against, yeah, what we envision in ReFi in general, but specifically in mental. So after that, we'd like to open up also, of course, in between the community and
to the people tuning in over here so that we can discuss further values or sites from your site. So maybe I can just give it a start. Why are values very important? So basically,
Let's say our the job of our in Germany say, "Eberish, higher self maybe" to constantly challenge our values and our actions. So this would be like an ongoing process. That's what we are taught in our communities, I guess, all across the world.
So for businesses in specific or for brands, it's important for people to trust in values. This creates a strong foundation for not only a purpose-driven brand, but also community behind that. So those are like short thoughts on why values are important.
Now, when we take a look at different marketing concepts, there's one main marketing concept around my whole masters at Vivi Wünstern, Germany, which was the market-oriented leadership, where marketing basically has the overall aim to align and to foster the resources and the skills
within the organization or community and tailor that towards creating the biggest value for the customer. So it goes one step further than only taking a look at right stake like a shareholder value where it's only about making money for the shareholders as fast as
possible. So here it's more about the customer's interest at the end and creating their value. Now regenerative marketing can be understood as one level like more into that where we as also regenerative finance captures mother earth and being like being a happy stakeholder towards of all
ends. Do regenerative marketing can be understood as also including social and ecological action, positive action into the marketing efforts at its core. So yeah, those are like different points which we can take
touch and think about when discussing values. Now, what are values for with three? I think at its core, like the value and basically the community agreeing on this value is the core strength of with three, starting with a bunch of people
believing in Bitcoin, right, and giving it monetary value, having many more other tokens coming up, where basically value behind those projects are shared in a more democratic way. That means everybody can access the token also a small piece of it.
if you want to basically be investor of SpaceX, I think you have to be an accredited investor. So those are rules which are out there also to protect the people right from, let's say, bad financial products which can be spread. But the new, let's say,
innovations and relationships through with three and integrating values at its core is something really really interesting. So maybe Ashley or anybody else do you have like some thoughts over here on why values are important if what you want to add I know we've been discussing
So I took a few of your points already. No, definitely. I think values are crucial not just to any Web 3 project, but as an individual. If we didn't have like a core set of values that we
live by, you know, being a good person, staying healthy, getting enough rest. It would kind of all be for not. So, you know, as I mentioned, you know, growing up in Hawaii, you know, community, we had a set of values, you know, be kind to one another, you know, always help each other, give
the shirt off your back. And within the web 3 space, I feel it so passionately. You know, because we're all kind of in it together. And you know, just a side note, I'm taking a law and regulation and blockchain course. And, you know, there, I feel like I'm the only
one in there really speaking up about Web 3 decentralization and the world as a whole still hasn't really jumped on the bandwagon and now when you try and introduce climate change it's a fight to say the least but when I refer
back to the web 3 space and mental protocol and the team. You know, I know why I am doing what I'm doing. We're a community that shares in the same values. So I think it's essential. Again, it's a North Star. It guides us in everything we do. So values
personally, professionally within marketing. It is a core tenant and everyone has something a little different. You mentioned Amazon and therefore guiding principles in one of the first ones is that their customer obsessed. They're not really focused on their competitors.
And that's kind of similar to Web 3 and the projects trying to address climate, the climate crisis. We need to kind of realign and they're not competitors because we're all trying to do the same thing and together with shared values and as a community.
We will be able to address this looming climate crisis. So values are at the heart of everything we do. I honestly am 100% behind strong values, whatever it might be for everyone personally.
Awesome thanks a lot Ashley for sharing this. It became more and more important in different areas and it's expected more and more also in a verifiable way where companies for example have corporate social responsibility, right, which is being looked at from an investor angle.
from the community angle, from even a partnership and supply chain angle. So we've got the powerful brands and they will be forced more and more to disclose their supply chain and like not only avoid but perhaps also target
certain social and environmental actions as their supply chain or their industry is basically causing. So in general, besides having values in corporations, also in political, let's say systems, values should and
are hopefully more and more center of everything that's like coming, like spending most of my time and being mostly germ, moving there by 1999 and spending a lot of time over there, my grandfather moving the 50s already there. So like identifying with germ
And I'm very happy about Merkel being very valued driven in her decisions aggressively actually also we're not being so aggressive in political movements, but let's not talk about politics just about understanding that values are core of basically everything which we should be doing so
I think that's a good roundup of values and maybe it's a good time to start a recap on a mental protocol like the problem we're trying to solve. The solution we have in place, our values will be then further discussed.
So actually if you don't have any other point, I would just run down a small overview of mental protocol. No, no other points. I think I overdid it on the value. So please go ahead, Amir. Okay, okay. I'm seeing you also have a
not too much time left, so we'll keep it rather short here as we had quite a few explanations of mental protocol. But let's take a look at the current problem to start off with. We've got the global climate crisis, which is essentially a coordination challenge which we have.
Now, the strength of a value different communities overcoming this communication issue, powered by Web 3 is why we have our green laser eyes on and believe that economies can be rebuilt in a different way also, in counting for a mother Earth but also
for social action. Mental protocols vision is to basically make sustainability or even regeneration which is like having actually more value over time for the ecological and social dimension than just
just being sustainable. So making regeneration affordable, accessible and integrated into everybody's life, actually into every economic transaction is now possible through the tokenization of different impact tokens. So that's where we lean on the re-fight guardians where you are taking
predominantly look at the ecological impact tokenizers. So shout out to region network, flow carbon, nori, mosse earth and many more carbon fire. So we very much look forward giving access with mental protocol
for any individual organization in a way where we match one-to-one with Amazon's first core value of customer centricity. So for mental, it's about giving a very easy access to any individual organization to capture their non-avoidable carbon footprint, maybe later on
also allowing them preferent to support social actions in an automated way. The core product of mental protocol is a cool pool. So a cool pool allows to represent an individual and organize
on the one hand there, carbon footprint in order to be very, let's say, easy going for the work three world and the developers out there. It's just about copy pasting a smart contract into the cool pool that will allow us to calculate the carbon footprint on a continuous basis based on the
your setting of that of your community, we can purchase and retire environmental impact tokens to make you climate positive. Now, we know very much, like, are very well that the climate crisis has a two-step approach towards, like, for
betterment or to basically ensure that our next generations have a healthy mother earth to live on. So this two-step solution is not done by buying carbon credits and compensating your non-boi-gal carbon footprint. It's a very important step as a second step in order to accelerate climate
and social impact. But the first step is actually reducing the carbon footprint through new processes, through new infrastructure, through new behavior. And creating awareness is always the first step, but then of course actions and hopefully scalable technology can play a good role in
in accelerating climate action. So this first step everybody has to do, we're like a whole set of different players from different industries and coming along different phases or sides of the problem. But Manthol basically makes it super easy for everybody for the second step of taking
responsibility in a very community-engaging way. So this was a mental protocol and what we do. So sign up or like message us if you want to be part of this better phase going on. Basically starting I think yesterday or today I got
involved as I was traveling here, but now we've got some time left and I would love to take a look at the best cave practices of organizational values starting with the classic as Amazon. So we can
can basically use this also to look at how others do it and maybe find similarities or something to add on. Actually, do you have any add-on to mental protocol, something which you want to mention because we have three core values, climate action, transparency and incentivization, the latter two
I haven't like mentioned at all over here in this mental introduction, but if you want to keep it short, we can also continue to the best case. I'll keep it up to you, actually. I think the only thing I'd like to add is that it is a very intuitive and easy to use.
protocol, you know, by way of creating a cool pool. The tech team did an amazing job and I think it's essential for any product to be user friendly and I just wanted to give a shout out to the tech team because it is very easy to use. I just wanted to highlight
like that, but I'll let you take it away a mere. Awesome. Thanks a lot for like pointing that out and being a platform and having supply and a demand site, but also a site of value added service providers who bring AI and machine learning into making the purchase
and also the V5 Markmox transfer transparent and verifiable. We as mental see not only the user side as our actual users, but as much the and maybe very important key also the supply side because we want to make them have also the best experience.
and do a strong sales support by creating this demands cited automation for basically suppliers in the first phase. Yeah, and we'll discuss more stakeholders and how tailored towards them, but I just wanted to mention that very shortly. So jumping into
the core values of Amazon, which they have like as an external guideline and principles and for all the brand association is customer obsession, rather than competitive focus. So like as mentioned,
And we are like very community driven in Web 3 anyhow. Now of course there's harsh competition everywhere where there's money and loads of money and in a fast way. But this community driven and collaborative approach also the multi chain approach which is clear
So, as the future shows that there's a strong push towards collaboration that anyhow happened with the event of Web2. Industries will also work together more and more, right? That of collaboration and competition with the co-opitation as a
phenomena you can see. Now in ReFi specifically, one has to be very clear that this is actually also lived in a much more hardcore way of working together because of this purpose driven need towards fast climate action.
So this is something customer obsession or like ReFy stay quota obsession is something which we definitely live. The second one is passion for invention. So what we're doing here is highly interdisciplinary touching many different points from looking at the different
from stakeholders. So besides having all B2B and B2C markets, Web3 and non-Web3, and having not only traditional B2B companies like the stock list that companies but maybe in specific also financial institutions which bring in money and create
new streams for those environmental projects. Like the shows like that, we have a very interdisciplinary set of target groups also. And here the invention and passion for integrating Web 3 at its core is a community
white movement. It's not only what mantle is going, we're just enabling easy access to it because the bet of many people is that what we will bring more security automation into the ecosystem. So passion for invention is definitely there at its core.
commitment to Operation Excellence. So we also have our Mert Gökhe in the in the call. He's basically ensuring and establishing operational excellence by not only taking a high level overview together with
us together with the teams as our success manager at the structures of, for example, how not only within marketing but also across to what sales and tech we can also internally in those units set up efficient processes starting with
how we conduct our meetings with which kind of preparation and what kind of output and this is like great so very happy that we can live this commitment to Operation Excellence pushed by Murad Gopiwaka, pushed by Erhan and Selim and
the everybody. So all of us are pushing towards that because it's important. I was having a very interesting discussion with a lovely gentleman, Rich. I met in Bali to our friends, LNM, a light-moving
We are basically being an investment community of Animoka investments and having had eight startups in China and also sold and what not so very successful and hard working entrepreneur was basically explaining that the advantage of China and that's why you also went there is that what
happens there in one year happens in the outside world, outside of China in four years, because speed and at the end of the day only possible through operational excellence is key towards successful companies, especially startups. So also if there's
a certain amount of 100 like being Web 3 digital dynamic also in our doings is that's also as important as from operational structures. So long term thinking is the last core value of Amazon. So I think
working towards the goal of having a long-term Earth to live on is quite long-term. Also having it in a way where we embed ecological and social action, which are basically through the tokenization, integrated like Lego into any real-world product service offering. So having a
economic growth, growth, hand in hand with positive social and environmental action that is something which we have to do on a long-term basis, anyhow, anyway. Everybody is trying to do that in an efficient way, right? There's a lot of charity and so there's not all that, right? There's also a lot of powers and
like pushes towards more environmental and social action. The thing is now that with word three, we can do it very, very differently. And this is definitely for the long term, but also for the shorter what we want. So now we only went around the four core values.
And maybe how we see it, we didn't go about the 14 leadership values, which are rather more maybe a mental protocol, Dow topic, where you can have a further discussion on that we are set up as a foundation. So being a work three Dow being part of the solution was very
important for us also because of the lovely token centric business models you can create value driven ones. So that's it actually if we keep it on a short way and happy to have anybody actually happy to have you reflect a few things and
And also hand over to the community for anybody who wants to join in and join the discussion maybe at different ideas to other values which we didn't mention here in the short session over here. Absolutely Amir and I agree if anyone wants to propose
values, you know, Daniel who is our growth community guru, you know, he's very diligent about responding to questions, you know, in our social media channels. So if there are any questions, you know, again, as Amir mentioned, we're a community driven, we're a foundation
So, you know, we're always open for new ideas and discussions and values and value propositions, you know, it's a big deal. So, I think keeping it short to let everyone marinate on, you know, what we spoke about today, I think it's a good place to end.
And then, thanks a lot for this awesome session and for this jam actually. This is on the basis of some lovely workshops we had internally discussing the different core values and what are important to our core contributors.
Yeah, I'm going to meet you now. So looking forward to that and looking forward to our next week's Twitter space. Terrific. Hello, Mice, Islam, Moji, Baba, and Daniel and Merit and thanks everyone for joining in those that are going to listen.
to the recording. Once more, please send us your questions and have a great cup of coffee for me and Bogota. Miche and. You think so or so start out to you with. Yeah, one we got some Bogota. Terrific. Bye bye.