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@moonsonglabs_: building the decentralized tomorrow
Recorded: Jan. 11, 2024 Duration: 0:54:21Space Recording
Full Transcription
I'm sure of where I'm bound, so I sink another round, placebo for pain, and there's no one
more to blame, I refuse to accept that my work is all in vain, the worry's a bully that
just won't let me be, trying to keep me busy, tussling and struggling, still always remembering
when the going gets tough, that the labor of our love will reward us soon enough, still
always remembering when the going gets tough, that the labor of our love will reward us
soon enough, man's never alone, if he can offer help, always thinking of everyone else
will reward us soon enough, I'm sure of where I'm bound, so I sink another round, placebo for
pain, and there's no one more to blame, I'm sure of where I'm bound, so I sink another round,
placebo for pain, and there's no one more to blame, I refuse to accept that my work is all in vain,
placebo for pain, and there's no one more to blame, I refuse to accept that my work is all in vain,
worry's a bully that just won't let me be, trying to keep me busy, tussling and struggling, still always remembering when the
going gets tough, that the labor of our love will reward us soon enough, that the labor of our love will
be worth it, and there's no one more to blame, I refuse to accept that my work is all in vain,
worry's a bully that just won't let me be, trying to keep me busy, tussling and struggling, still always
remembering when the going gets tough, that the labor of our love will reward us soon enough, still
always remembering when the going gets tough, that the labor of our love will reward us soon enough,
hey Bridget, hi, I can, we're all alone for now, hopefully we'll get some more people in here,
but I will say I'll do my spiel and everything because this will also end up on YouTube and
whatnot for people to listen to at another time, but hopefully as we start chatting and after that
we'll have some more people filter in, okay, perfect, so let's see, all right, so for those who are not
familiar with Charmverse, Charmverse is a web3 community platform for managing members, coordinating
tasks, facilitating decisions, and holding each other accountable, members sign in with crypto wallets
and gain access via community tokens and NFTs, and it brings together onboarding, payment management,
proposals, project trackers, and data repositories in one place, so definitely encourage you to check out
Charmverse, but not until after this space, because today we're talking with Bridget, the marketing director
at Moonsong Labs, hey Bridget, how are you doing today? I'm good, how are you doing today? I'm doing
great, thanks, we're at Thursday, almost through the week, so, you know, on the up and up, um, happy new year.
You too, I can't believe it's already 2024. I know, it's wild, so actually we met, I guess it was about a year
and a half ago at NFT NYC in, what would that have been, 2022? 2022, it was, it was the week that
everything came crumbling down, um, and it was an interesting, uh, I think it was like, Ethereum was
at like $800 that week, um, it was, yeah, that was a, a unique time from like, you know, the, the former
bull market, uh, really, really entering a bear market, it was like the week of NFT NYC 2022.
Yes, it's so wild, it feels like, uh, like longer ago, um, you know, what they say about this space,
I can't believe I've been in that space, because when I met you, I had really just started as the
community manager at Charmverse, and was brand new to the space, and you were one of my first
Web3 friends that I made, so, um, that was great, at that point you were working for Stardust, um,
and you've now made the jump to be market, marketing director at Moonsong Labs, so
congratulations. Thank you, thank you. So, Moonsong Labs is a Web3 focused company providing
software engineering and project incubation services. Tell me what that means, what you're
doing over there, what's the mission? Yeah, so, in practice, what that means is, so, we have
engineering services, and if you go onto our website, um, and I'll list it here also, but
you can see who we're building with, and so we're building with Moonbeam, and Matter Labs,
slash ZK Sync, Starkware, the Web3 Foundation, Tansy, so we're working in all these, these different
ecosystems building, and engineering is truly at the core of everything that we do, and so what
is really cool with how everything at Moonsong Labs is structured is, we help others build, and we
get to learn new tech stacks, and become experts in this along the way, and these, these new
ecosystems, and from those learnings, we then will create, uh, projects for our venture studio, so
they're really synergistic lines of business, um, and it's, but it's, you know, we, we learn, we do the
research, we become experts, and then we'll find, you know, projects that we can create from those
learnings that we have. Very cool, and so it, there are two parts of this project, right, you just
mentioned the venture studio, and then you also have the engineering services, so let's dive into
each of those a bit more, and break them down, so tell me more about the venture studio. So, I might
actually flip it, and start with engineering services, if that's okay. Of course, of course, you know, you know
the product, so you tell me. No, of course, so, so for the engineering services, we have a team of,
most of our team is, is mainly engineers, um, and, you know, we, we build out Moonbeam, and,
and Tansy, and all, all, everything I just listed before, um, for, we work for, uh, Matter Labs, which is
ZK Sync, and, and Starkware, Web3 Foundation, and so we have all these engineers that are, are building in
these various ecosystems, um, within Web3, and then from there, so what that looks like on a, on a
day-to-day basis is there, you know, there's, either it's like a, a, a longer-term ongoing thing
where we kind of fill in engineering needs places, or we're, um, you know, looking at specific things
that we do, wherever that might be, um, for, and it's different for, uh, from client to client, and then
from there, what we do, then the Venture Studio comes into play, um, and what we do from there
is we kind of, because we get this opportunity to become experts, um, and learn all these things,
we get to see where, you know, maybe holes in the market might be in terms of, like, a product
that's missing, or, you know, something that can help improve, uh, the developer experience
to create, you know, a, a better Web3 and make it easier to build, and then we will come up with,
um, projects for the Venture Studio, and we will kind of come up with the idea, get the,
the founding team in there, um, and then kind of get it up and running, and then they, they spin off
and become their own, uh, fully sustainable project with minimal involvement from us, um, is, is sort of the,
the model that we're working under, so they are, they are very, very attached that way, um, and so
it's really nice to be able to have this, this ability to, to learn, to become an expert, and to
then be like, okay, what, what else is missing, and how can we, how can we make something better,
um, so that we can have a, a better Web3. I love that. Yeah, just keep innovating, and yeah,
building on what we have, and like you said, make a better Web3. Love it. Um, so you mentioned
Moonbeam, right? Yes. You mentioned Moonbeam, so I guess what inspired really, um, Moonsong Labs, like,
yeah, so the, the CEO of Moonsong Labs is Derek Yu, and he is the founder of Moonbeam, um, so we have a
very, very close relationship, um, with Moonbeam, and, you know, when he was sort of, let's, you know,
rewind a few years, um, you know, he was really looking at, when he made the switch into, to Web3
from Web2, he was looking at a bunch of different things, and then, um, from the research he did,
Moonbeam was, was born, um, and he had this, like, greater vision at the time, is how can you create
this decentralized AWS cloud-like developer experience, um, that can consist of specialized
services that you can combine to create various applications, um, specifically for, for developers,
um, and that was sort of this idea that, that Derek had, and Moonbeam was the first part of that,
and then as time's gone on, Moonsong Labs is kind of the continuation of that, that vision, that,
uh, to, to go to the, take that to the next level, to get to this larger dream that he's had for years.
Cool. So, why, why is the decentralization of software infrastructures, infrastructure protocols,
that's a mouthful, why is that so important? So, I think the thing that, you know, I always like to,
to remind myself, because I, we see this a lot, is if you look back at, to what created this movement
that started Web3, and this, this need for, or, or want, really, it started as a want for,
for decentralization, um, and looking at how everything has been built, and kind of coming
off of this core, uh, it's, you know, it was, it was a response to the, the financial crisis,
and how a centralized system caused all these issues, and, you know, Bitcoin was a, a response
to that. Um, and so, as we look at the world at large, um, and sort of what, you know, we've seen
in, in systems that have been in place, you know, obviously there's been, um, a lot of, as things get
built, I think, especially with technology, as they kind of take on a, a life of their own. Um,
and, you know, we saw that with the internet, we saw that with social media, you know, we've seen that
with, with Web3 to an extent, and, but this, this value of decentralization, and what that means
for, like, software infrastructure protocols, and decentralization for that, what is, why is that
important? Um, and I don't, I don't know if you've seen this, um, or you've been hearing about this,
but there's this whole thing, I keep hearing this word, decentralization theater, um, and there's
this kind of debate about what that means. Um, uh, people keep saying, you know, decentralization,
decentralization, decentralization, it's important, we have to do this, but it's also just seems like
it's a buzzword that everybody says. So what does it look like in, in actuality, in practice? Um,
how do we truly solve for decentralization? What's the, the benefit of it? What's the need for it? And
how do we kind of put that into like the infrastructure that we're building? Um, and I
don't know if there's a great answer to that question yet, um, of what, or I think of what
that looks like in, in actuality, but it is so central to, to Web3, um, and, you know, not having
single, single points of failure. Um, but, you know, I think that the bigger question is, you know,
a lot of the tech that goes into, to decentralization is, it requires a lot of
technological expertise and ability. And so it's, it limits people that use it right now,
in my opinion, to, to very Web3 native people. Um, so I don't, I don't know if that answered your
question fully, but that's sort of my, my psycho or like my philosophical rantings on
decentralization theater and what that means in practice. I like that. And, um, I have not
stumbled across that decentralization theater, um, term, but it absolutely resonates. I think,
you know, you have a lot of these organizations, um, that are all decentralization, you know,
they're all in, but it takes time and it takes learning. And, and then you hear progressive
decentralization, which definitely seems more reasonable, right? We have to work there. We need
to figure things out. We're still learning. So, um, I'm glad you brought that term to mind and I
appreciate your rantings. So thank you. Um, what would you say are the core principles of Moonsong
Labs if you needed to list some? Yes. So I actually, um, can list all of them that we've, we, we really
spent time at the beginning kind of going through and figuring out, you know, mission values. Um,
we did a branding exercise where we, we re-solidified all those when I came on, but,
you know, security first, we think that security is so important in all aspects. Um, you know,
whether software development, um, you know, we just hear about so many security risks and issues
in web three. So security first, um, transparency so that the software that we create is open source,
um, so that we can foster open, you know, community oriented discussions and really try to develop
everything we do with transparency. Um, accountability is another one. Uh, so, you know,
we want to fulfill our commitments and what we say we're going to do. We want to be accountable and
take responsibility for our, our, our successes and our failures, um, so that we can be incredibly
reliable partners, um, and providers in the space, um, you know, viability and long-term viability
so that we can, you know, we seek to like create solutions for long-term problems. And we don't
want to, you know, take shortcuts. We want to, we conduct like incredibly thorough research into
everything that we do and prototyping and, you know, finding technically robust solutions,
uh, for, to engineering and any other problems that, you know, we might find with whether that's,
you know, a need in the industry for, for something, whether that's the technology we're
developing, everything we do is very customer driven also where we listen very carefully
to our customers and we align with their goals. And, you know, it guides how we kind of how we look
to build, um, and also, you know, innovation and we're committed to really pushing the boundaries
of, of web three technology. And I think what, what everybody has seen in the past couple of years,
or, you know, depending on how long you've been in web three, like this technology really, really has
taken on a life of its own in a way where if you had looked at, you know, so when you're sitting
there at like the inception of Bitcoin, did you think that it was going to be, you know, like
digital art with apes at one point? Like probably not, but you know, the internet, anything, anything
can happen. Um, yeah, I, I think that's great. You know, you mentioned security, obviously that's
such a big portion of this space, you know, people are, people are nervous about that. So security
definitely resonates with people, right. As well as transparency, that becomes, um, a big web three
topic too, you know, having more transparencies in these, in these companies, in these communities,
um, is important. Everyone loves to hear accountability, whether it's good or bad,
right. Taking responsibility for it, because that is not always a thing when we're talking with
companies. Um, I also really like, you know, you, you mentioned, you know, viability and finding
robust solutions, but also listening to your customers. And as someone that deals with the
converse community so much and field so many requests and the feedback, it is just incredibly
important to listen to your customers, to your users, and really take that feedback to heart.
Um, so I always love hearing that because I also think that's a web three thing. You know,
you could reach out to a web two company and never hear anything back from them. Um, but a lot of the
people I talk to really do value the people that are, that are using their tool and, um, and listening
to that. And I, I love to hear it because it is just really, it's so important for us to just do
better and build for the people that we want using our, our products. So, um, yeah, amazing.
So you said you solidified the principles when you first joined Moonsong Labs. And, um, when we were
setting up the space, you mentioned a recent rebrand. So what came along with that and,
and why the rebrand? Yeah. So one of the things that has been very important to me in this space,
um, is the reason I got into the space actually. So the reason that I got into the space is
I come from, you know, I have a background of, I've been in marketing from, in a variety of different
industries, whether that was like fashion or CPG and design heavy and visuals is always very,
very strong. And I think it's interesting how web three, I heard someone say this term one time,
and I was like, that is so spot on where there is this, we're going to do air quotes here,
like web three sexy, that it's a certain aesthetic that everybody like knows they see it. They're like,
yes, this is it. This is it. This is exactly like, and it's, and it kind of this, that aesthetic or
what people think that aesthetic means, you kind of see it everywhere. Um, but I don't agree with that,
um, personally. And so, you know, one of the things that I really wanted to do is like, how can we make
things? And I, and I do think from, you know, from a user standpoint and bringing people in,
as we kind of expand this industry, you need to be able to find a bridge between what people are
used to seeing in web two, um, as opposed to going so hardcore into, to web three and a lot of, you
know, there's so much more that's used in web three on, on websites. Um, and how can you kind of
create that balance? And so, um, you know, Moonsong started, um, I believe it was started in July
and I started in September. Um, so it wasn't, they, you know, they had, they had a website up,
but it wasn't, you know, they didn't have anybody on the marketing team. And so I came in and I
really, really wanted to do a branding workshop, um, and sort of, you know, set this tone of
what this is going to look like. And, and, and, you know, the rebrand, it's not like a, you know,
a full rebrand. It's not like it had been around for like, you know, 10 years and we're like,
we're going to rebrand. Um, but I think it's really important to sort of get everybody on
the same page. This is one of the things I've seen consistently, um, in web three where everybody
that you talk to at a, at a company, um, they're, they're using their own language to describe what
it is that you do. Um, and sometimes those are not in alignment and I've always just thought it was
really important to get everybody on the same page and they can talk about it in their own unique way,
but let's just, you know, run people through this, this branding exercise, which is, you know,
so we kick that off. I have this like behemoth of a document that we made off of that. Um, I think
it's like, I think it's like 30 pages of answering like all these questions in this, you know, uh,
kind of branding template that I've, I use. Um, and then from there, I, I sort of looked at,
okay, you know, I think something that we, that we, with that kind of web three sexy is people follow
this like specific aesthetic, um, as opposed to looking at, you know, how do we want people to
feel when they interact with us? Um, and when you look at different websites, that is, you know,
that is something that people are used to. And I always like to use like Apple or Nike as an example
where they're, they're iconic brands. Everybody knows them, but they give you this, they kind of
play on this like emotional part of you too, where like Apple has been able to plan the thing. When you
walk into a store, you go to their website, everything is very sleek and minimal and feels
futuristic. And it makes you feel like this technology is for you and you can be part of
the future with technology. And, you know, Nike, same thing where it doesn't feel like it's a brand
for, for somebody that's, it's, it makes you want to be part of the culture of like, if I have a Nike
product, I can, can be a runner as opposed to, I don't know, I'm not wording the Nike one quite as well
as I did the Apple one, but the way that they kind of approach these things, it is really about how
people, how the brand makes people feel. Um, and so I wanted to, to really start incorporating things
like that into, to web three. And because it is, you know, web three in general is it's newer,
it's edgier. There's a lot of, you know, again, like people designing websites with like, you know,
the lore of like early computers or whatever it might be. There's so much there. So how can we make
people feel calm and safe? And so that was one of the things that, um, you know, because that
highlights the principle of security is making people feel safe. And so I wanted to kind of do
that with the website. Um, and then one of the other things that we did was, you know, looking at
the name moon song in, in, in and of itself, it evokes this feeling of like calmness, at least to me,
when I first heard it, where it sounds like a very calm thing. Um, and I'm not sure, um, if you
have actually looked at our website, but there are so many hidden details and like little bits of lore
on there that you would not know from looking at it. Um, so like, for example, um, the, the big sort
of moon node, when you first go on the website, um, and for anyone listening, that's www.moonsonglabs.com.
Um, that big moon node actually is programmed to update with the current phase of the moon
in your time zone. So wherever you are in the world. And the reason that we, we did that was
it shows that we're here through every phase, every cycle we, we see things through, whether
that's, you know, a bear market, bull market, a project, um, and it all, and it just looked
great. So it was, you know, is this, it was this sort of, you know, unique thing of we're
bringing a branding to something that, you know, when you, uh, at first glance, it might
just be like, Oh, this looks great. But there's actually like a meaning behind the design that
went into it that came out of that branding works workshop of figuring out, you know, who
are we, what are our values? How do we want people to feel? Um, and it was translated visually.
Um, so I, I will stop having a monologue at this point.
No, I, I, I love the monologue again, your rantings. I love it. I appreciate it. And,
um, that's really cool. I didn't realize that about the moon cycle and I'm definitely going
to go back and check it out. I think that's great. Um, but I think you nailed it. I think
web three feels like they need to be all in, like, like you said, web three sexy. Right.
And that, and, uh, and I think adding a softer side to that, we need more of that. You know,
it does, it all feels super edgy and, and dark, everything has to be dark mode. And, you know,
and I think I really like you talking about making people feel safe and offering more calming vibes.
And, um, and again, just kind of expanding what this space looks like. And you, you pretty much
answered my next question, but I'm, I'm curious if you have, if you have more to add to it, but
we keep talking about onboarding more people to web three, but there are so many barriers to entry.
It's a complex space. It's a scary space. The jargon alone turns people off because they don't
know what we're talking about. Um, so I think those kinds of things alone just
make it a more welcoming space, the kind of branding that you are working on. And I think
that's great, but what else as being in the marketing field, what do we, what else can we
do better to bring more people into this ecosystem? I think one of the things, and like you, you just
touched upon it also is we do use language. It's, it's not very accessible, uh, for the average
person and it's terms that, you know, there it's concepts that a lot of times people are familiar
with, but the terms we're using is just not registering to the average person. Um, and you
know, I, I think that the other thing that we need to get to, in my opinion, as an industry, and I,
you know, I heard somebody say that, I think at the event that we met at, um, one of the panels,
somebody said, we need to start, stop talking about why the engine is so cool and all the little
like mechanics of everything that's going on under the hood. People generally just, they want a cool
car and they want to be driving a cool car. Um, and I think for all of us that are in this space,
we get so caught up on how cool we think like everything in is and what we're building and,
and, and all these things that, um, but we're, you know, we're still early. Um, and it's, I think
that finding ways to make language more accessible, um, for people and, and doing it industry-wide
where, and the other thing that I've learned, you know, I have been in, I've been in web three
gaming, I've been in DeFi and now I'm kind of more in like an infrastructure, um, engineering
environment. And each niche part of web three has its own set of vernacular. And there's probably a
new word getting invented or being used in each one every couple of weeks. Um, and so it's,
it's constant research. And I remember, um, when I first got into web three and my brain
hurt, like I wouldn't get like end the day and just like having to like learn all these
new things where it's like learning a new language and having to get up to speed on a
new language to be able to work in that sort of environment very, very quickly. Um, and I
think that's something that like now we're, now we're in it and, you know, we hear these
new things and it's maybe learning one new concept and that's, that's okay. Or that feels
okay. But like when you're learning everything new, it's, it's a little bit different. So
I don't have a great answer here yet, but I do think that it is, it's the language we use,
um, as part of it. Um, and I also think creating products in a way that again, people just want
to drive a cool car. How can we give them a cool car? I, I love that analogy. Um, yeah, I,
I think that's great because I'm always like, you don't need to see behind the curtain, right?
We don't need to see all the wires and how everything works. We just need it to work.
And there are a lot of web three tools that just don't really work. And if you're like me,
you know, you go to a website, it doesn't work. You give it a little bit of time and then
you're out of there. Um, we just need more tools that work. We need it to be more accessible.
I really do think the language is a huge part of it. I, I, like I said, it's just an entirely
different language. And when I first came into the space, I was like, what? I don't know what any of
these things mean. I don't know what they are. Um, it just didn't feel accessible. It didn't,
it felt overwhelming. The people were all very kind, but my brain hurt too. And it's a lot of time.
It's like, it's a massive amount of time that you have to take to like learn these new things
that most people are, are just like, Nope, I'm, I don't have time for this.
Right. Right. So unless you're invested in that, it makes it really hard to really engage in this
space. You know, you might buy a little bit of crypto or something, but yeah, it makes it really
hard. Well, on that note, will you tell us a little bit about how you did end up in this space?
Yeah. So, um, I was before, uh, so my journey in marketing, so from like fashion and CPG,
I was at a marketing agency and then I moved to commercial production and I was actually producing
the commercials, um, you know, coming up with the ad concepts. Um, and I started watching the
crypto.com ads that were coming out. Um, and I remembered seeing the one with Matt Damon and,
uh, where he, I don't know if you saw that one. Um, that was the first crypto.com ad that I'd seen
and David Fincher directed it. And just based on my, my previous work in the space, I could guess
about how much they spent on making that. And then about how much the ad thought was. And I was
like, Oh my gosh, this is not landing to a crypto native audience or the general audience where it's
just not really making sense to anybody. Um, and they've spent like, like tens of millions of
dollars, if not more to, for, for this to go out. And I remember thinking if you could actually
understand web three and be able to translate it visually in commercials in a way that, um,
you know, does better than that, there's going to be a lot of opportunity for somebody that can do
that. Um, and so I decided to kind of get into the industry that way. I researched crypto for about
a week, um, and decided to apply for a job after about a week. Um, and you know, had to do a writing
sample. Um, I, I was doing content at Stardust, um, and they, uh, checked out, they're like, okay,
cool. Like, let's see if you can write about this. Um, and so part of my interview process was a writing
sample. Um, and I somehow was able to explain a like concept in a simple way that, you know, made me get
through that interview process. Um, and so I spent a lot of time, um, you know, that was one of the
things that I did at Stardust was I created like a crypto basics section where I was like, how do we
talk about these concepts in a way that people can understand? Um, and you know, the whole, the goal
of that was always, uh, my mother should be able to read this and be like, oh, this makes sense.
Um, and that was how I knew I was doing something right. If, you know, I could explain it to my mother.
Um, and then, um, you know, then I, I did, uh, you know, in web three, so that was, so Stardust
is in web three gaming. And I think that web three gaming is an incredibly interesting sector.
Um, and I'm very curious to see how it, you know, game development cycles, for those of you that,
that don't know, like they can take three to five years to build out a game. There's
a lot of money and production involved in getting a game ready to go to market.
So we, the timing of like what was happening with web three gaming, I still think that that's
going to be a very interesting thing to keep your eye on in the, in the next, um, coming
months and years. Um, and then I went into, to DeFi after that. Um, because it, I, I really
wanted to get that like true crypto experience and, and DeFi, DeFi is it, um, you get the, you
know, everybody has, you know, anonymous Twitter names and there's, you know, there's this whole
like ecosystem in and of itself in, in DeFi that's very different from like, there's, you
know, there's like the NFT community. And then within DeFi, you have multiple different
arenas. And so I, I got to, to be immersed in, into that ecosystem. Um, and then I, the
opportunity for Moonsong came up and, you know, I really, I really do believe in the underlying
technology, um, more than anything else. I believe in, you know, web three and the infrastructure.
And I wanted to be in a place that, um, was really, really building and shaping the industry
with what they're building. Um, and yeah, so that's how I, how I got over to Moonsong, um,
from, yeah, the, a very like non-traditional, traditional background, uh, for tech.
That, that is like quite the journey, um, through this space and just, I mean, you, you've just
learned so much. I can only imagine kind of going through because a lot of people are focused,
you know, on one thing. They're very much in on DeFi. They're very much in on gaming, you
know? So I think it's really neat that you've been able to really, you know, meander through
this space and learn from all of those. Um, just going back to when you were at Stardust
and you're writing, um, listeners, if you go, I'm assuming your stuff is still up on that
blog. It was still there. It should be, if it's not, um, it should be because it really
does break down terms and helps people learn. And I remember after meeting you and learning
about that, I went on and read because I was so new to the space and I learned about
NFTs and DAOs and things like that. And I think that kind of information and educational
resource is so important in this space. Again, talking about onboarding, having those kinds
of resources available is just so helpful. Um, and I remember you saying, breaking it down
so your mother would understand it and my mother still doesn't understand it. So I don't
either, but it's, um, but I think that's so great that you did that. And when I met you,
you were in that phase and just so cool that you jumped right in. Um, and you, you got a
job and you know, you started to write and learn about the space and it just seems like a great
way to learn. Um, and I also like what you said about the gaming stuff. I don't know a ton
about gaming. I'm starting to learn because we have some gaming communities using charm
verse. Um, and I actually want to do a web three gaming series, um, on X spaces. So perhaps
we can catch up and I don't know if you have absolutely people that you could connect me
with that I could talk to about that because I, I agree. I think it's going to be huge in
web three, um, and all the things it can do. People are, you know, gaming, but gamifying
contributions within communities and just bringing it into all these different aspects.
Um, so talking about you kind of now being in the technology side of things, I'm curious
what were some obstacles that you had to face when moving into a role within more of an engineering
firm? Yeah. So, I mean, I think that, you know, with each, with each new niche area of web
three that I've been in, there comes in a kind of, you know, that, that headache of learning
returns, you're learning all new words, um, you know, concepts, how things kind of function.
So there's always that at the beginning. I usually tell people that I'm like, it's about
like the first two weeks, you're just like exhausted at the end of the day because your,
your brain is just consuming so much information. You're learning new terms, you're getting up to
speed on all that stuff. Um, so that's just like a, you know, a simple one that, um, you
see, but also knowing that it was, you know, we do have these two lines of business. Um, and
I think it was figuring out this, how do we externally messages? How do we market this?
How do we optimize, you know, the, the, the new website? We, we completely rebuilt like the
website, as I mentioned, how do we plan for, you know, for this and kind of doing this,
this dual marketing and coming up with this dual, like go to market strategy of what that
looked like, um, from a marketing perspective. And so that was really, really enjoyable to
get to work on. Um, and you know, that, and that was something that was, um, you know, having
two lines of business within, um, one, one company was, was new, uh, was new for me and having
to, you know, I think that's a thing with anything in, in, in web three is, as we've all seen is
you have to be willing to be flexible and to pivot, um, your plans. You can have the best plans
in the world for the most part, something external is going to come along, uh, or, you know, maybe
internal, whatever it might be. And you're going to have to, to be willing to be, to be flexible and
nimble. Um, and I think that I've been able to, you know, use that philosophy that I've developed
to, to my benefit in this industry. Um, but I think it's also about, you know, knowing that we,
we are as marketers in this space, we are delivering products that have never existed before. And we're
putting, you know, we're putting them with like a nice bow and a package and how the public is
receiving that is going to be different. Um, and it might, you know, it might be one way, one week,
it might be a different way, another week. And, and that's, that's, that's okay. That's, that's kind
of the nature of, of how this is. Um, so I think just being, being willing to try new things and,
and be flexible, um, is a very good way of approaching things. Um, yes, I was just nodding
and laughing to myself when you were talking about like adjusting and being ready to pivot,
because that has been my, you just explained my week. Um, the best laid plans. This is what I'm
going to work on. No, just kidding. Totally derailed. Um, and I think that's, that's okay.
Right. But it keeps you on your toes for sure. Um, I'm curious what your day to day looks like,
um, working at Moonsong Labs. So are you working closely with engineers? So, you know,
the product and the new features that are being offered? Yes, we will, we will, I, that was a
wobbly yes, but yeah. So kind of how it works. So we have the, um, um, the like engineering service
side, and I'm working with a lot of the engineers on, on content. Um, so I am still doing some writing,
but they're also, I'm getting some engineers that can talk about more, more technical topics than I can
to do some writing also. So I'm working very closely with a lot of engineers on that. Um,
and then, you know, if there's like proposals that needs to go out, I'll, you know, I'll,
I'll, depending on the proposal, I'll work with them on that also. Um, so I'm getting to be really
on the front lines of this, you know, as, as much as a non-technical person can be, um, the front lines
of what's happening. Um, and then, uh, so there's, you know, there's the, the content that we're doing
and we're putting out and you can, that's on the, on the blog. Um, and then we have, you know,
there's social media events, um, all these different things that, you know, we're working
on. Um, and then I also have the, the venture studio side where, um, you know, I'm, I'm working
with, uh, some of the projects in there on, on building out, um, a brand and, and, and website
and, and all that stuff. So it's, um, it changes on a day to day basis. I wouldn't say that any
day is ever the same as another day. Um, and there's always some fun thing that, yeah, that's,
I think that's startup life and just life in general of like, nothing ever goes 100% according
to your plans. Definitely. Definitely. Yeah. I mean, you have so many balls in the air, right?
Which is kind of nice. I like that. I'm not always working on the same thing. I like that. I'm,
you know, dealing with different people, talking to different people and you talking about working
with your engineers, you know, as a non-technical person, my engineers are great. And I often have
to go to them to ask questions for help, you know, navigate issues that a user might be having.
Um, but I love when they'll come back with an answer and I just have no idea what they're saying.
And I'm like, can you, can you put that in English as a non-technical person will understand
because I need to somehow communicate this to someone else. Um, and they are wonderful at
helping me, especially, you know, I didn't come from the tech world. I'm new to this. Um,
I'm amazed every day by how much they can build and the things that they can do. Um, but it's very
funny, you know, the language barrier between technical and non-technical.
Um, and we're the ones, you know, the, the non-technical ones are the people putting it out
there, um, you know, for, for the world to, to see or hear about. Um, but no, that, and I've,
I have found that like every builder in this space are so willing to talk with you and make like
concepts make sense to you and explain things to you. It's a very inclusive space in general,
which I think is really incredible.
I a hundred percent agree. I wasn't sure. Is it just my team? Because I love my team and they are,
they are so kind and so helpful, but yeah, I agree. It's, um, I was a little nervous about that
first coming into this and taking on this role because I was just like, I don't, I don't know
any of this stuff. I don't know what they're building. I don't know how it works. I don't know
what they can do. And now I've learned so much about that, um, since I've been here, but yeah,
it's, it's pretty amazing. And it really is an inclusive space. Um, well, we're already running
out of time, but I would love to hear any advice that you have for other marketers or people that
want to get into marketing in the web three crypto space. You've already, already given,
I feel like a lot of advice, you know, like the being able to pivot and adjust as necessary, but
you can reiterate any of those things, but yeah, curious to hear what you would say to someone.
Yeah. I think that, you know, for, for somebody, I'll kind of break that into two categories
for anybody that's looking to get into this space. Um, I think the thing that's really amazing here
again, is like, if you want to be here, people want you here and they will give you opportunities
and make space for you. And there's a lot of ways to get involved without like deciding to go work
full-time, um, you know, after a week of research, like some people might do. Um, and you can get
involved in a DAO or a community and, and, you know, start to, to like dip your toes in and see
if this is something that, you know, you might want to explore as a full-time career, or it can be
something that you do on the side. And so that's, um, yeah. So, and if that, if you are in that
category, like, don't be afraid to just like get involved. Like people want you here and they will
welcome you with open arms and just, so that's, so yeah, that's incredible. And, you know, that is
how I was able to, to get into this space. Um, you know, that's how I got my, you know, my first job
was also, it was like posted in one of those like women in web three groups or people were learning.
And I, um, you know, I am in, I am walking evidence that you can just like talk to people
and like, you know, get an opportunity or you can, and I have a lot of people that I know also that
this is like their, their, their passion on, on the side and they don't work full-time in the
industry, but you, you can get involved and do things. Um, and for other like marketers in the
space, um, you know, I think the nature of what we do is, is always changing. Um, if you would ever
like to talk, I would love to, you know, be able to just like talk things through with people and
kind of get their, their feedback and take and, um, you know, see if we can come up with
new solutions for things or new ways of doing things. And I think that, you know, collaboration,
um, as you know, we're all trying to, to market something that's never existed before. Um, and
that unfortunately doesn't have the best, uh, view of the public, um, given the past, you know,
a couple of years, um, that, you know, we are, it's, you know, it's, it's intense. And then we
do, we do have, you know, like the web three native marketing. And then you also have, if you're trying
to expand outside of web three to get, you know, more users that way, there's, there's just a lot
there. And so I think that we can all, you know, work together to figure out best, better ways to do
that. And maybe that's through language. Um, and everybody deciding, I'm like, we're going to talk
about things differently. I, you know, I'm, I'm, I don't have all the answers. I'm not,
I'm not sure what that looks like yet, but you know, I do think that more fostering more
collaboration in this space, um, among people, because it can feel, especially since so many
of us work remotely, um, you know, it, it feeling like you can, you know, talk more to people, I think
is something that's important. I agree. I'm glad to have someone with these thoughts in a marketing
role in web three, because, because you do want it to be inclusive and you do want it to be
welcoming, you know, and you do want to break down that language barrier and not have it just be the
jargon that we all know, because we've been in the space and we've done the research. Um, so I think
that's great. Um, I also think in this space, we tend to work a lot. Um, you can work all the time,
uh, from anywhere and it's hard to, any time zone. There's always somebody, you know,
exactly on Asia time zone. Like, yeah, you can work, you can work all the time. That is very true.
And it can be hard to step away from it. Um, so I'm curious, how do you recharge your battery?
So you're showing up as the best version of yourself.
That was something that I still, um, am trying to figure out. Um, no, I, I am very good. You know,
for me, what's really nice about the kind of remote work is the things that like take my focus away
more, um, or my ability to like recharge my battery is not fully work driven. Sometimes it's
environment driven, um, where I am not a fan of winters and I live in a place with a winter climate
and the flexibility of being able to be somewhere sunny. Um, you know, that's just like even being
able to sit outside and sunshine for like, you know, 10, 15 minutes. Um, one of my favorite things
that, um, I've been able to see, uh, I was doing some, some consulting for, um, a DeFi project
and they would do daily meditation, um, as a team where there was like a 15 minute daily meditation.
And I was very much into like, I have too much work, like, and I'd go and I'd do it with them
and I would feel so much better afterwards. Um, and you know, I've had people recommend in the past
of like, you know, if you're, if you're stressed, if you're overwhelmed, like just, just go like for a
walker on the block, you can just take a walker on the block. Like that's fine. So it's,
it's finding little things that you can, you can do that, um, then, and, and, and doing them,
um, and just being okay with that. And, uh, you know, sometimes forcing yourself to,
to not work or to not look at things and knowing, you know, I think that there's,
we've all had this where we've stared at a screen too long and your ability to be at your peak
is a lot lower and all the letters start running together. Um, and yeah, so it's, uh, I think it's
important to take that time to, you know, whatever that might be for you. And it might be different
on a day to day. Um, uh, you know, sometimes it's like, you know, going and getting like today,
the thing I did for me that made me really happy was, um, my mom shipped me some tangerines, um,
from, uh, from her garden that are like very, very fresh. And I, I like went and sat on my roof,
even though it was cold. And I just like ate a tangerine for like five minutes. And that was my,
like, this is my, my way to, uh, recharge my battery today. I love that. I, I think that's a
great point is to just step away from it for a little while. It's you said it earlier too. It's so
easy to be like, I have too much work. I can't step away. So the idea of a company being like,
we're doing a meditation at this time, this is what's happening. Drop what you're doing. It's
just, I think that's so good for the mental health and you know, you lose productivity. You feel like
you can't step away. You've been staring at that screen. Letters are blending, uh, yeah, blending
together, blurring together. And, but you're not being as productive as you could be. So taking that
break, um, that's what happened to me yesterday, kind of in crisis mode. It was so busy,
but I had to get my dog out. Right. And so it was like, no, we're going, we're taking a walk.
And just that 40 minutes away outside, fresh air, some sunshine, um, just made all the difference
and refreshed me to come back and like be in a better mindset to tackle the rest of my day.
So I think it is important, whether it's five minutes or 40 minutes to step away and recharge your
battery, whatever that looks like. And I think I I'm glad that you said all that because I think
it's important to talk about that and remind people that you can unplug, you know, for yourself.
So you can show up as the best version of yourself later or tomorrow or whatever that is.
Um, all right. I'm going to let you go. Cause I've kept you for a while now, but one more thing.
So what's next, any alpha that you can drop about Moonsong Labs, what we should be watching for
things that people should know about. Yeah. So we are going to be, you know, some of the,
I would keep an eye on our, our Twitter and our, our website. Um, there's always hiring
opportunities. Um, you know, we, um, so if you're interested, check that out. Um, we will be at
ETH Denver this year. So if anyone will be there and would like to meet up, just, you know,
shoot me a DM, um, and we can go from there and then, you know, we're going to have some of the,
you know, the venture studio projects are going to be launching. Um, so keep an eye out for that.
Amazing. Good luck with all of that. Um, I will also be at ETH Denver, so it would be great if we
could meet up. I would love to see you again. Um, listeners, be sure you click on Bridget's PFP,
uh, or if you're listening to this after the fact, it's at Bridget Hurst. Um, also be sure you
follow Moonsong Labs at Moonsong Labs underscore and go to the website, check it out, check out all
the hard work she's put into it with the rebrand. And again, it's moonsonglabs.com and hiring
opportunities. If you're interested in working for this amazing protocol, go check it out, go to the
website. Um, and again, if you're a marketer interested, hit up Bridget. Um, she is a wealth
of knowledge and just an all around lovely person. So I encourage you to do that. Bridget, it was so
nice to catch up again and hear what you're up to. It was so great to catch up. I loved it.
And I look forward to seeing you. Yeah. I look forward to seeing you in person in ETH Denver.
It's been far too long. Far too long. Well, have a wonderful rest of your day. Um, enjoy those
tangerines. I feel like I was salivating just hearing about that in Maine winter right now.
I'm like, I know. Fresh tangerines. Yeah. It's, it's pretty incredible.
Oh, that was sweet of your mom. All right. Well, have a great, great day. Thanks for taking the
time to join me here and yeah, I'll see you in February.
ETH Denver. Here we come. All right, everyone. Thanks for joining us. We'll see you next time.
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