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Music Ownership - Web3 Solves This
Recorded: March 7, 2024 Duration: 1:23:42Space Recording
Full Transcription
A singer in a smoky room, a smell of wine and cheap perfume, for a smile they can share
the night. It goes on and on and on and on. Strangers waiting, up and down the boulevard, there's shadows, searching in the night, streetlights deeper, living just to find the most I'm
outing, somewhere to find.
I'm outing, somewhere to find.
Letting hard to get my fill
Everybody wants a thrill
Playing anything to roll the dice
Just one more time
Some will win, some will lose
Some of all just sing the blues
What a pussy never ends
Just on and on and on and on
Hey everyone
Good evening, hope everyone is doing well
I wasn't sure if the music was playing
So if someone can react with an emoji
Is there a thumbs down?
I don't know if there is a thumbs down
Good to have you all here
I see some familiar faces
So that's good
That's good
Guys
Today I had a parcel coming in
From Amazon
I bought a t-shirt
And on it says
I told you so
With the Bitcoin logo
So I'm going to wear this
To family gatherings
In the next couple of months
They definitely will be happy with that
I think
Let me see
Is everyone
We've got co-host here
Might have some issues technically
With inviting the co-host
Today we have Luke here
From PopX
Musician
Very good musician
He's also very good in design
Like
Today in the call
He blew my mind
Showing something
With AI
That I've never seen before
It's really cool
Okay
Let's get some speakers on
And start with a little round
How are you doing?
Layer
Can you hear me?
Can you hear you
Clearly
All right
Perfect
My name is Cody
I'm the
Chief Experience Officer
At Layer 1X
Thanks for having us
If you're not familiar
With Layer 1X
We're a Layer 1
Blockchain
That is fully decentralized
We're looking to help
Transform the Web3 experience
Particularly
In the music
Industry
We're definitely excited
To kind of jump in
Today's conversation
Thanks for having us
Good
Good
Good
Good to have you on
We pinned the post
Of the
The Twitter
Space
To this
To this space
If you haven't yet
I know
Jean-Marie
You did
You did like
Quote
Quote
Tweeted the Twitter space
Really appreciate that
So if others could
Could also share the love
That would be
Would be great
So let's see
Who else do we've got
We've got on here
Adam
I know Adam
You co-tweeted the Twitter space
As well
How are you doing buddy?
I'm good
Hello
And I've just realized
I spent three minutes
At the start
On my desktop
And you know when
Twitter just completely
Rugs you
And I'm just like
Why are these guys
Not saying anything
And then I realized
That I need to rejoin
And everyone is here
So yeah
Great to be here
My name's Adam
It's my second time
On PopX
Really enjoyed the first one
I'm co-founder of Spark
We're working on
Some of crypto's
Hardest payment problems
Basically helping players
And users
Get onto games
And products
Without worrying about
What chain they're on
Or what token they're using
We're most famous
For handling
The 28 million dollar
Portal coin
Who you may have seen
On Twitter
At some point
And we're also working
On their
Kind of wider
Payments infrastructure
But also 20 other games
Metaverses
And entertainment products
As well now
And previously
I've also founded
A gaming studio
Before this as well
So that's a bit about me
And look forward to
Chatting with you guys
Sounds great
Adam
Big moves you're making
In Web3
Creator Hoot
Good to see you buddy
Yeah it's good to be back
I really enjoy
You all spaces
So yeah we're
NFT Marketplace
And creator
Launchpad
Just announced our token
You know
Come earn some points
And also
I've been a music producer
For the last
I don't know
A little over a decade
So I think I have
Some good input
Here as well
And yeah we hope
You guys use our marketplace
Good
Yeah definitely
Check it out
Gemma Rhee
Nice to have you on again
As well
Hey y'all
It's Ben Marie
I am a
Recording artist
A songwriter
Also a digital artist
In the Web3 space
But I also own
A catalog
From a family member
That passed away
Years ago
So I understand
The importance
Of music ownership
And especially
Moving into the Web3 space
And how we can
You know
Create solutions
I'm totally
On board
To be at the front
Helping build out
Tooling for that
So I look forward
To the conversation
Good stuff
Good stuff
Gemma Rhee
Tropic
Nice to have you
On mate
How are you doing?
I'm doing great
Can you hear me?
A little mic issue there
Awesome
I can hear you
I podcast about the space
All the benefits
Cool things
That's happening
With an NFT
Blockchain technology
However
The music area
Really interests me
As more so
As a collector
Someone who just
Loves music
Supporting the various
Artists that are doing
Some cool things in there
And just the whole
Discoverability process
And sharing music
With friends
And that's sort of
Something
You know
I miss from the
Quote unquote
Olden days
Right when you had
Albums and CDs
And booklets
And all those things
Just a social aspect
Of it
So I'm more so here
As the fan of the music
The collector of the music
And those things
And that's what I love
About this space
We love that
We definitely love that
At PopX
You might have something
Cool for you later on
King Julian
Good to see you back
Hello
Hello
Thank you for
Having me on
I'm the founder
And co-founder
Of MassMap
We're a
Web3 Everything app
Yeah
I won't go too
Deep into it
Again today
But yeah
Happy to be here
Super excited
To talk about
Ownership
Good stuff
Spicy
Nice to
Have you on
What's up man
Thanks for having me
On The Space
Appreciate you guys
I think it's our
First time on PopX
This is Shibzy Baker
Behind here
I am the CMO
Of Spicy Capital
We're a VC fund
In The Space
And we are
Regularly investing
Into projects
You know
We're pretty much
On the streak
At the moment
And once we do
Partner with people
We like to
Offer marketing support
As well
And take it from there
And that's across
All platforms
Social media
On social media
So Telegram
Twitter
And what not
It's actually really cool
To be connected
With some people
In this space
As well
We're seeing
Layer 1x
Dope guys
Their spaces are sick
I've joined a few of theirs
And it's cool
To see Jo Marie
As well man
She probably doesn't
Remember who this is
But we connected
At East Denver
Very briefly though
Very very briefly
I think you were
Introducing your friend
To the space
For the first time
Our partner was there
And everything as well
It was at the
L-Bank event
So yeah man
Cool to see some people
And it's dope
To always meet people
IRL as well
I love it
I love the community vibes
And last but not least
Luke
How are you doing Luke?
Yeah good
Hi everyone
Yeah so I'm Luke
I'm co-founder here
At PopX
And not CTO
As Robert introduced me
I head up kind of
Product and design here
And my background
Before getting involved
In this was
I was in a band
With Matt
The CEO
And we have been
For like 15 years
And then yeah
You know
Kind of just done
All of these things together
Been on a mad trip
In the music industry
From
You know
Being fans
And owning music
That way
To releasing music
And the advent
Of things like Napster
And then
You know
And all the way up
To this now
So it's kind of
Been
You know
In my time
Seeing
Like a kind of
Full cycle of
Ownership coming
Going
And starting to
Kind of come back
As well
So it's really exciting
And yeah
Looking forward to it
Yeah you're right
You're right
There are those cycles
I remember Napster
Luke
That was my first time
Downloading
Or should I say that
Oh yeah
I think
I remember the
I remember the label
Calling us in
And being like
Oh you guys have had
You know
50,000 downloads
Of your album
On this new platform
Like oh amazing
What's the platform
Called
Napster
And then
We found out
What Napster was
Those kind of like
Imaginary
Or those kind of
Like flights of fancy
Of like
We can all get
Ferraris and stuff
Kind of quickly
Turn into
I mean we still got
Ferraris
They were just
Hot Wheels versions
Instead of
The proper one
Sounds like Spotify
No I'm joking guys
I'm joking
The topic of today
Music ownership
Raptory solves this
I mean
We don't have to
Stick with just music
Only I think in general
Like Raptory does
Solve some
Ownership
Issues
Maybe even
Create some other
Kind of ways
Of having ownership
And things
So I would love to
Hear from anyone
What their view is
On Raptory
And ownership really
So maybe from
The music people
First kind of
If anyone wants
To join in
And also guys
Like you don't
Have to raise your hand
If you want to
You know
Jump into something
Just jump in something
People will shut up
In this space
You know
Haven't
Haven't had
An issue
Where I have to
Mute everyone
Like you know
It's not
It's not
It's not
It's not that type
Of vibe
In this space
So yeah
Just go ahead
Grab the mic
And do your thing
Really
So yeah
Ownership guys
What do we believe
About that
Raptory
I'll go ahead
I'll go ahead
And go
So I
Currently
Right now
I work
For a company
Called community
Labs
Which
They build
Is basically
A blockchain
Storage
Or data
On the
Arweave network
And one of
The things
That I was
Talking about
Was as a musician
What does this
Look like
For people
That have
Their music
On chain
Whether we're
Talking about
Optimism
Whether we're
Talking about
Sounds
Or whatever
One of the
Hardest things
Is to keep
Track of
Who's all
Collecting
Who's making
Like the most
You know
Who's spending
The most money
If you will
And we have
These
Different places
Where we can
Gather everybody's
You know
Wallets
But we all
Know
That anybody
Can get a
Wallet
Drain
Whatever
Switch
Wallet
Oftentimes
In meetings
Wondering
Like how
Can we
All have
Like a
Centralized
Space
No matter
What happens
To your
Wallet
No matter
What wallet
You connect
The music
From
How can
Store that
Data to
Where we
Can actually
Get to
And it
Never
Expires
I think
Once we
Figure out
How to
Really
Do that
As a
One-stop
Shop
I feel
Like the
Rest of
The conversation
As far as
Onboarding
More music
Producers
And artists
In the
Space
As well
As collecting
Like publishing
And stuff
Like that
I feel
Like that
Might
Like be
More easier
Once we
Get the
Fundamentals
Down
Of how to
Gather the
Data that we
Already have
From collectors
As a musician
Yeah
Yeah that's
Nice
I'll
Jump in
I like
I like
What you
Said
You know
For us
When we
Look at
You know
Ownership
Of music
But even
Just ownership
Of nfts
Ownership
Of our
Own data
You know
Things like
That
That
That is
The true
Ethos
Web3
Right
Is to
Own your
Data
Own your
Assets
You know
That's
Something that
We're
Working
Towards
At layer
One X
And one
Of the
Things that
We've
Built
You know
Bridgeless
Interoperability
Experience
Which we
Call
Xtalk
The reason
Why we
Call it
Xtalk
Instead of
Using
Interoperability
Is because
It's such
A cliche
Word being
Thrown
Around
Crypto
Web3
Right
And so
Xtalk
Goes a lot
Further
Than just
Being able
To transfer
Assets
Across
Chain
Bridgeless
It also
Allows you
To move
Data
Excuse me
Logic
And one
Of the
Things that
We've
Built
Gaming
Platforms
Which can
Resonate
Over to
Musicians
Pretty much
Anything
No matter
What chain
You're
Built
If you
Integrate
With
Like
Blockchain
You'll
Basically
Be able
For an
Example
Let's
Just
Spotify
Type
Project
That's
Ethereum
Marie's
Music
Over
Avalanche
You know
Binance
Something
Like
That
Where
Where
Right
We've
Designed
That
Come
Layer
You'll
Basically
Able
Play
That
Marie's
Music
Chain
That
She's
Currently
Through
Platform
That
Ethereum
Experience
Through
Layer
Basically
Lose
Agnostic
Feel
Having
Know
Where
Your
Content
Where
Where
Drive
Your
Users
Because
Opens
Borderless
Chain
Kind
Experience
Where
Honest
Opinion
Feel
That
Future
Three
Will
Care
What
Chain
You're
Because
Everybody
Will
United
That's
Vision
That
We're
Working
Love
Yeah
That's
Yeah
Just
Jump
That
That's
Really
That
That
Phrase
Like
Will
Care
Sounds
Like
Really
Negative
Phrase
Whenever
Listen
Songs
Sure
Kind
Really
Into
Production
Side
Things
Most
People
Won't
Know
What
Microphone
Vocal
Done
Through
What
Channel
Strip
Console
That
Used
Whether
Whether
Producer
Like
Coffee
When
Mixed
Germany
It's
That
Thing
Know
Focusing
Much
Getting
Artists
Over
It's
Well
Getting
Fans
Across
Know
Because
There's
Streaming
Platforms
There
That
Better
Than
example
Spotify
Artists
Will
Have
Still
Spotify
Because
That's
Where
Fans
Predominantly
Think
It's
Case
Creating
Fans
Being
Intuitive
That
Doesn't
Matter
What
Chain
Music
Access
It's
Seamless
Intuitive
Thing
Them
That
That's
Huge
Part
Being
Able
Bring
Whole
Know
Educating
People
Further
Benefits
This
Give
Yeah
Love
That
Think
Know
Kind
Links
Accessibility
Ownership
Well
Right
Like
When
There
More
Ownership
There
More
Ways
Know
Allow
Accessibility
Guess
That's
Quite
Nice
Like
Layer
About
Know
When
Someone
Assets
Someone
Content
Chain
Someone
Else
Should
Able
Access
That
Matter
Where
They
Behave
Behavior
Really
Right
Reminds
Little
About
Like
Space
Where
Know
Don't
Have
Apple
Music
Something
Goes
There
First
Can't
Access
Right
Know
Definitely
Solve
That
Like
That
Angle
Didn't
Even
Think
About
That
Angle
That
That
Really
Interesting
Want
Know
Little
More
About
Musicians
Here
They
Believe
That
Music
NFTs
Something
That
Really
Improve
Ownership
Music
Because
When
Think
Yeah
Cray
Yeah
Torn
That
Obviously
Massively
Into
NFTs
Crypto
Like
Mentioned
Earlier
I've
Been
Know
I've
Been
Producing
Music
Little
Over
Decade
Love
Idea
Ownership
Truly
Your
Music
With
Blockchain
Only
Problem
Think
That
Would
Work
Really
Well
Very
Well
Established
Artists
It's
Difficult
Smaller
Artists
Find
Audience
Like
Spotify
Reasons
Think
It's
Great
Discover
Ability
Know
Like
Discover
Weekly
Your
Music
Will
Automatically
Sent
People
Like
Genre
That
Create
It's
Really
Easy
Build
Base
They
Already
Have
That
Platform
What
Makes
Them
Support
Because
Maybe
They
Don't
Have
Wallet
They
Don't
Really
Understand
What
Addition
Worrying
About
Gaining
Your
Audience
Finding
Your
Voice
Getting
Your
Music
There
Have
This
Extra
Friction
That's
Created
With
Having
Adopt
These
People
Into
World
Torn
Because
Want
Believe
Want
Work
Don't
Think
That
It's
Realistic
Smaller
Artists
When
Have
Grimes
Blau
A few
These
Other
Artists
That
Already
Have
Massive
Established
Base
It's
Great
Them
They
Make
More
Money
From
Their
Music
Smaller
Artists
Just
Sure
It's
Going
Work
Anyways
It's
Interesting
Take
Somebody
That
Music
Chain
It's
Great
Build
Fans
That
Already
Crypto
Native
Interested
Space
Have
Like
Bunch
Fans
That
Chain
Have
Idea
What
Wallet
Don't
Know
What
Phrase
Really
They
Much
Rather
Spotify
Apple
Music
Listen
Music
Merch
From
Shop
Then
Chain
Support
That
Think
Will
Always
Back
Mass
Looked
Don't
Know
Forbes
Three
That
They
Rollout
Only
Like
Three
Music
Artists
That
Were
Space
That
They
Even
Highlighted
Even
Three
Music
NFTs
Kind
Like
That's
Cool
It's
Because
Essentially
People
Still
Like
What
Pump
Opposed
Saying
Buying
This
Person's
Musician
Supporting
Them
Know
Sustaining
Their
Livelihood
Create
More
Music
Tour
What
Have
Just
Think
People
General
Unless
Technology
Really
Checking
Music
NFTs
Which
Makes
That
Much
Harder
Artists
Onboard
Fans
Into
This
Space
Well
Even
Conversation
Amongst
Know
Other
Crypto
Artists
Digital
Artists
That
This
Space
That
Building
It's
Just
Like
It's
Double
Edged
Sword
Collect
Music
NFTs
Outside
Neighbour
Like
Don't
Know
What
That
Have
Disconnect
Where
It's
Like
Know
Know
Most
Part
Most
People
Just
Don't
Know
That's
Their
Life's
Problem
Think
Going to
Think
It's
Kind
Waste
This
Opinion
This
Opinion
Also
Seeing
From
Investor
Standpoint
Obviously
Music
Art aren't
Asking
Investment
From
Investment
Because
Your
Investors
Community
They're
Buying
Your
Music
They're
Buying
Your
NFTs
Think
It's
A waste
Time
A waste
Resources
Focusing
Building
Music
Brand
Web3
Just
Trying
Build
Over
There
Because
Whilst
Web3
NFTs
Have
This
Really
Cool
Technology
It's
Amazing
Have
This
Tech
This
Great
Stuff
Come on
Let's
Realistic
You're
Going
Grind
Grind
That
Stuff
Your
Artwork
Event
Easiest
Thing
Could
Probably
Like
Especially
You're
Trying
Build
Web3
Especially
Web2
Someone
Attends
Your
Event
Give
Them
Something
Attending
Think
Artists
Especially
This
Industry
Web3
Have
This
What's
This
Complex
That
They
Deserve
Coming
Let's
Slow
Down
Second
Yesterday
We're
Here
Because
We're
Just
Supporting
We're
Supporting
Potential
That
Music
This
Industry
Potential
What
Blockchain
Tech
Future
Think
Artists
Started
Look
From
Okay
Cool
Music
Artist
Might
Performing
Beards
Whatever
Lisbon
Might
Side
Event
Minute
Doesn't
Even
Need
Hour
Minute
Songs
Sing
Songs
Thank
Very
Much
Everyone
Scan
Code
Code
Drops
Everyone
That
This
You're
Going
Something
Future
Whatever
Might
Remember
When
Po-Ups
Released
Through
Decentraland
Hype
Behind
Po-Ups
Insane
They
Were
Freaking
Free
Didn't
Them
Anything
Still
Looking
Po-Ups
Today
It's
Been
Years
Have
Them
Have
Over
Something
Still
Look
Them
Today
Still
Like
This
Sick
Because
These
Badges
Joining
Event
Literally
Po-App
Amount
People
That
Collected
Your
Po-App
Then
Someone
That
Want
Back
Like
Sponsor
Event
Look
These
Numbers
This
Isn't
People
That
Listen
Music
This
People
That
Attended
Event
Look
Many
Each
Wallet
Address
Like
Unique
Look
Backer
Backer
Need
Explain
Them
That
Person
Might
Have
Three
Wallet
Dresses
Fuck
That
Shit
Right
Just
Them
That
This
Amount
Wallet
Dresses
These
Amount
People
That
Attended
Events
Look
Many
People
Attended
First
That
Scanned
Second
That
Scanned
This
Before
Know
Have
Hundreds
That
Scanned
Your
Again
Goes
Same
People
That
Create
Physical
Artwork
Digital
Artwork
Gallery
Same
Thing
It's
Great
Track
Your
Progress
Over
Time
It's
Also
Great
Track
Your
Community
What
You're
Building
Just
Duplicate
Into
Just
Same
Thing
Build
Both
Eventually
It's
Going
Overlap
People
Building
Don't
Point
Results
Into
Find
Free
Build
Community
Just
That
Because
It's
Going
Long
Journey
Until
Where
Have
Actual
Music
Artist
From
That's
NFTs
Whatever
That
Millions
Listens
Platforms
We're
We're
A long
Away
From
That
We're
Just
Getting
Into
RWAs
We're
A long
From
Music
Scene
Really
Taking
Yeah
That's
What
Would
Going
Little
Thing
Then
Going
That
Amazing
Point
Don't
Know
Know
Jaden
Violet
Like
Daily
Weekly
Spaces
Like
Year
Straight
Mind
He's
Artist
Whatever
Quest
Onboard
More
Like
More
People
Into
Crypto
Space
Have
Have
Secret
Word
Mention
Call
Like
Different
Nights
Because
Utilized
Technology
Example
This
Like
Start
Three
Space
Onboard
Consumers
Whereas
Artists
Like
Myself
Could
Message
Could
That
Other
Artists
Like
Myself
We're
Know
Working
Different
Projects
We're
Learning
Skills
Because
Ultimate
Goal
Know
Place
Where
Make
Full
Time
Order
That
We're
Having
Know
Expand
Skill
Sets
We're
Having
Learn
We're
Having
Learn
Animate
Music
Videos
Because
Don't
Want
Shoot
Them
We're
Learning
Into
Gaming
Industry
Figure
Music
There
Building
Bases
Long
From
Math
Adoption
Think
Skills
That
We're
Learning
Along
Will
Help
Curate
Bigger
Base
Once
Math
Adoption
Happens
Like
Everybody
Feel
Like
They
Have
Piece
Artists
Especially
Smaller
Independent
Artists
Have
Start
Getting
More
Creative
Their
Hustle
Just
Think
Like
Just
Making
Music
Actually
Creating
Experience
Fans
Want
Part
Think
That's
Know
What
Need
Order
Mass
Adoption
Happen
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Totally
Agree
Totally
Agree
Yeah
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That's
Really
Good
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Word
Experience
Think
There's
Certain
Kind
Genres
There
That
Have
Historically
Been
Better
Before
Advent
Digital
Trace
Back
Kiss
Probably
Best
Example
A band
That
Music
They
Create
Entire
Experience
Around
Them
Point
Where
It's
Bordering
Ridiculous
Merch
Things
That
They're
Selling
Couple
Things
Like
There's
Something
Earlier
Essentially
Comes
Down
Accessibility
People
Like
Word
Grinding
Struggling
Involved
Space
That's
Thing
That
Going
Driver
When
This
Starts
Really
Propel
Into
Mass
Adoption
Parallels
With
Advent
Napster
Morpheus
Those
Download
Insights
That
They
Were
Particularly
Intuitive
I've
Heard
Before
Myself
Show
Wasn't
Really
Until
iPod
Come
User
Experience
Really
Easy
Understand
People
Think
That's
We're
Advent
Those
Kind
Things
Where
Like
Said
Know
Know
Good
This
Revolutionary
Just
Needs
Musicians
Fans
Like
They
Kind
Center
Thinking
Around
That
Experience
They
Interact
With
Because
Speaking
From
Artist
Point
View
Would
Merch
Things
Online
Through
Cartel
Whatever
Were
Only
Able
That
Because
Experience
Being
Going
Stores
Simple
Enough
People
Grasp
Couple
Clicks
They
Were
Done
Don't
Think
It's
Necessary
Until
Kind
Ability
That
Whether
It's
With
NFTs
With
Other
Kind
Product
Whatever
That
Simple
Artists
Aren't
Going
Mind
Whether
They've
Built
Their
Base
Platform
Like
Spotify
They've
Built
Some
Other
Platform
They
Will
That
Audience
Will
Know
That
Band
That
Band
Uses
Whatever
They
Feel
Their
Best
With
Communicating
Their
Fans
Whether
That
Through
You know
Some
Fans
Mailing
List
Probably
Their
Biggest
Collection
Their
Fans
They
Hold
Probably
More
Effective
Than
Facebook
Twitter
Anything
Else
Like
They're
Still
Going
Against
Driving
Fans
Sale
They
Know
Experience
Their
Fans
Simple
Intuitive
There's
Parallels
Between
Them
Sending
Them
Cartel
Store
Think
That's
Challenge
That's
Going
Help
Bring
Artists
Over
Will
Bring
Fans
Over
Everybody
Comes
Over
This
Kind
Distinction
Between
Artist
Musician
Think
It's
Just
You're
Describing
More
Tools
That
You're
Deploying
Gain
Fans
Rather
Than
Know
It's
Know
Just
Feels
Like
That's
Kind
Thing
Think
Start
Making
That
Split
Just
Kind
Blurs
Just
Kind
Confuses
Matter
Opinion
Think
Like
What
Point
Does
Somebody
Turn
From
Artist
Making
Music
Creating
That
Want
Share
With
World
Generally
You're
Really
Great
Example
Somebody
Who's
Learning
These
Tools
Amazing
Things
Able
Maximize
Your ability
To reach
Fans
Thing
Just
Said
Second
Which
Know
Want
Jump
Which
Thought
Really
Cool
Like
Experience
Connecting
These
Different
Things
Because
Know
Like
Luke
Just
Said
Honestly
Doesn't
Matter
Where
Music
Music
Good
Going
Find
Know
Gets
Before
Face
Going
Listen
Even
Just
This
Morning
Creator
Head
Discord
Just
Speaking
Some
People
Like
Have
Heard
About
Marty
Project
Best
Known
This
Cover
Vanilla
Baby
Blew
YouTube
Friend
Sent
That
Stuff
That
Experience
Cool
However
Biggest
Goals
Music
Goes
Have
Collaboration
Between
Sammy
Ariega
Found
Through
Strictly
Through
During
Lockdowns
Pandemics
Going
From
Room
Room
With
Communities
Singing
Right
Through
Night
That
Grew
Base
Both
These
Guys
Don't
Really
Into
Particular
Genre
Right
Marty
He's
Kind
Soul
He's
Kind
Country
He's
Kind
Blues
He's
Little
Gospel
Sprinkled
Have
Sammy
Ariega
Cuban
Country
Singer
From
Miami
That
Moved
Nashville
Kicked
Sony
Because
Just
Doesn't
Mole
Right
Have
These
Groups
These
Like
Things
People
That
Fitting
Into
Music
Industry
Right
Independent
Artists
Regardless
They're
Spotify
They're
Having
NFTs
These
Various
Platforms
Whatever
Think
They're
Amazing
Music
Artists
Collecting
Sammy's
NFTs
Just
Listening
Marty
Spotify
These
Different
Things
Just
Opportunity
Have
Communication
Between
Both
Ends
Just
Kind
Bridge
Easier
Sammy
Because
Web3
A lot
Artists
Web3
Natives
Such
Yeah
Makes
Sense
Build
There
Have
Opportunity
Communities
Find
Someone
Knowledge
Whatsoever
Web3
Hard
Sell
Because
Hard
Approach
Marty
Like
That
Responded
Couple
Want
Tell
About
NFTs
That's
Hard
Sell
However
Just
Said
Here's
This
Artist
That
Doesn't
Just
Like
That
Would
Awesome
Have
Collab
Surprisingly
Just
Responded
Like
Yeah
Down
It's
Like
Goals
Life
Just
These
Collab
Don't
Care
It's
Spotify
It's
It's
Sale
Fashioned
It's
Don't
Care
They're
Getting
Money
Spending
Because
Think
That
That
Things
Being
Bridged
Together
Don't
Care
Where
Music
Just
Want
Good
Music
Happen
Agree
With
That
Definitely
Agree
With
That
Good
Music
That's
What
It's
About
Know
Just
Kind
Listening
Couple
Speakers
Share
Their
Thoughts
Insights
Things
Really
Starting
Patterns
Starting
Form
Mind
Going
Talk
About
From
More
Developer
Kind
Layer
Strategy
From
Infrastructure
Strategy
Going
First
Marie
What
Kind
Genre
Music
Sing
Because
Going
Case
Actually
Sing
Oklahoma
I've
Dabbled
Country
Before
Beyonce
Shade
Mainly
Perfect
Right
Well
Hope
Don't
Mind
Picking
Know
Everybody
Everybody
Been
Talking
About
Spreading
Splitting
Three
Know
It's
It's
It's
Interesting
Being
Designer
Over
Decades
Bringing
Talents
Experience
Over
Three
Been
Phenomenal
Because
It's
Been
Real
Opener
However
Think
That
A lot
People
Space
User
Wise
Don't
Really
Realize
That
There
Companies
That
Blockchain
Technology
Helping
Helping
These
Companies
Make
That
Transition
Been
Kind
Gateway
Into
This
System
Well
Into
Crypto
Into
Three
It's
Primarily
Healthcare
Industry
That's
Doing
Know
Look
Make
Tools
Think
Luke
That
Brought
Tools
That
Need
Developed
That
Needs
Start
Opinion
Blockchain
Level
That's
What's
Going
Scalable
Layer
Layer
They
Start
Building
Blockchain
Have
Infrastructure
Them
Able
Create
That
Discover
That
Seems
Come
Quite
Speakers
Comments
Know
Thing
That
We're
Doing
That
We've
Been
Working
Quite
Almost
Year
What
Call
Comment
It's
Content
Media
That
Automatically
Gets
Baked
Into
NFTs
That
Minted
It's
Almost
Like
Metadata
Labels
Right
Those
Things
Discoverable
Regardless
You're
Mentioned
Before
Know
It'll
Help
With
Discovery
Artists
That
Coming
Versus
Well
Established
Ones
That
Various
Platforms
Reason
Tool
Help
Smaller
People
Likewise
Social
Media
Spotify
Apple
Know
Allow
Their
Algorithms
Influence
What
Play
Next
Haven't
Built
Your
List
Their
Mercy
Implementing
This
Comment
Thing
Allows
People
Really
Create
Their
Algorithms
Able
Example
Into
Marie
Genres
That
Sings
With
I'll
Just
Hashtag
Analogy
Right
Pull
Like
Twitter
Pull
Conversations
Around
That
Specific
Hashtag
Allows
Discover
Things
Well
Really
People
Don't
Understand
Power
That
Twitter
Always
Been
That
Sorry
School
Twitter
Actually
Create
Your
Algorithms
Listen
People
That
Want
Listen
Consume
Data
That
Want
Consume
That
Want
Experience
That
About
Like
Know
Just
Wrap
This
Coming
Down
Artists
Like
Yourself
Talking
About
What
Need
Artist
Survive
Allow
Make
Those
Products
That
Focus
Being
What
Best
Artist
Being
Singer
Artist
Well
Love
Doing
Firm
Believer
That
Comes
Many
Different
Forms
Just
Music
Just
Know
Even
Like
There
Some
Real
Artists
There
When
Comes
Crafting
Good
Quality
Twitter
Means
Know
That
Itself
Definitely
Open
Your
Mouth
Jump
Into
These
Groups
Because
There's
People
That
Like
Myself
That
Developing
Future
Love
Hear
This
Feedback
Because
Helps
Drive
Allows
Know
Where
Next
That's
Great
I mean
Yeah
Like
What
Would
Just
Explained
Sounded
A bit
Like
Community
Feature
Twitter
Mean
Also
Twitter
Like
Twitter
Instead
Within
That
Community
Group
Then
Kind
Decide
Algorithm
Works
That
Do I
Understand
Correct
Basically
Your
Audience
Will
Whatever
Think
More
Important
Instead
That
It's
Based
Likes
Clicks
Because
Someone
Know
Hands
Clicking
A bit
More
Than
Someone
Else
Basically
100%
Regardless
Power
What
We're
Trying
Build
100%
That
Sounds
Great
Mean
Sounds
Like
Keep
Drawing
Analogies
Where
Moment
It's
Know
Know
Sure
Most
People
Won't
Spotify
Check
What
Label
Tracks
Released
It's
Gathered
There
Them
Discover
Just
That
Kind
Fragmentation
Different
Chains
People
Being
Able
Deploy
Different
Things
Different
Places
It's
Amazing
Open
Those
Kind
Opportunities
Choices
That's
Another
Byword
Ownership
Music
Where
Want
Know
Whether
That's
Part
That
Kind
Also
Creates
That
Fragmentation
User
Experience
Know
Somebody
Wants
Listen
Band
They
Love
They
Want
Next
They
Realistically
Going
Jump
Between
Different
Places
With
Different
User
Experiences
Different
They're
Going
Like
That's
Thing
Much
Know
Streaming
Services
From
Artist
Point
Have
Been
Good
Building
Exposure
They've
Been
Detrimental
Financial
Sense
Potentially
They
Have
Created
That
Unified
Experience
Fans
Most
Important
Ones
Anyone
Could
Musician
Artist
It's
Almost
Pointless
You've
Fans
Certain
Degree
That's
What
You're
Looking
Life
That's
Fans
Have
Always
Kept
Forefront
Thinking
Around
This
Time
Yeah
Mean
Also
Touch
Point
That
Mean
Spicy
Layer
Have
Been
Putting
Really
Like
Know
Infrastructure
Layer
Business
Models
Really
Need
Here
Right
Like
Think
About
Know
Early
2000s
Like
Kind
Where
Today
Know
We're
Right
We're
Grinding
We're
Putting
You're
Putting
Your
Content
Terms
Music
Right
Everywhere
You're
Trying
These
Different
Things
People
Doing
Same
Thing
Early
2000s
They're
Ripping
Their
Mixtapes
Just
Like
Going
Everywhere
Their
Places
Using
Newest
Technologies
Which
Know
Mixtapes
Figuring
Then
Comes
Want
Make
Music
Accessible
Everybody
Like
Sure
Everyone
Watched
Spotify
Movie
Right
Because
During
That
Time
Pirating
Move
Music
Then
Pirate
From
Your
Computer
Then
Download
Into
Your
Your
iPod
Whatever
Then
Spotify
Comes
Simplifies
That
Whole
Process
Makes
User
Experience
Very
Beautiful
It's
It's
Business
Models
Right
Somebody
Basically
Leading
Space
Know
Think
That
Going
Very
Important
Find
These
People
Looking
Change
World
Right
Have
It's
Usually
Just
Person
Just
Need
Somebody
Really
Wants
Create
Platform
People
Utilize
This
Technology
Have
This
Benefits
Know
It's
Same
Thing
Same
Thing
With
Instagram
Right
Like
Instagram
Created
Platform
Twitter
Created
Platform
Those
Benefit
From
Right
Like
Your
Creator
Your
It's
Platforms
That
I guess
Business
Models
That
Going
Know
Enable
This
Common
Person
Right
Same
Thing
With
McDonald's
Like
McDonald's
I mean
McDonald's
Is a
Kind of
Weird
Example
You know
They
Have
Systems
Place
That
Enable
Year
Olds
Year
Olds
Whole
Operating
Crazy
Business
That's
Going
Create
You know
Jobs
Don't
Know
Think
Should
Really
Trying
Support
People
Have
This
Vision
Have
Hear
Somebody
Your
Network
Want To
Really
Right
Spending
Your
Time
Maybe
Your
Time
Actually
Join
Their
Twitter
Join
Their
Discord
Really
Talk
Founders
Give
Them
That
That
They
Actually
Bring
This
Vision
There's
A lot
People
Thousands
Business
Models
Them
Going
Work
Food
Those
Business
Models
We're
Going
Find
That
Going
Enable
Musicians
Actually
Succeed
This
Space
Won't
Able
Yourself
Right
Have
Kind
Know
Artist
Going
Change
Whole
Entire
Space
Unless
You're
Like
Beyonce
Taylor
Swift
Actually
She's
Propping
U.S.
Economy
It's
A funny
Joke
Everyone
Know
You're
Creator
Know
Really
Your
You're
Looking
Kind
Know
Involved
Space
Early
Adopter
Space
Continue
Things
Right
It's
Really
Important
It's
Just
Yourself
It's
It's
Everybody
Other
People
Going
Space
That
Don't
Have
Through
Shit
That's
Kind
Interesting
That
Said
That
Mentioned
Business
Models
Because
That's
Things
That
Most
People
Throw
Back
Space
Doesn't
Make
Sense
Because
Business
Models
Aren't
Really
There
Those
Examples
That
Kind
Interesting
Because
Number
Spotify
Profitable
Record
Companies
Spotify
Hasn't
Figured
Make
Course
Know
Artists
Being
Treated
Platform
That's
They
Dove
Into
Podcasting
Much
Because
They're
Like
All right
There's
Less
People
Bring
Rogan
Right
Just
Check
Everything
With
That's
Profit
They're
Trying
Dabbling
Over
These
Different
Places
Even
Average
Artist
Also
Even
McDonald's
Right
McDonald's
That
Issue
When
They
Weren't
Really
Making
Money
From
Burgers
They
Actually
Make
Money
From
Real
Estate
Most
People
Don't
Know
That
McDonald's
Corporation
Really
Real
Estate
Company
People
That
Running
Restaurants
Making
Money
From
Selling
Food
That's
Another
Topic
Itself
Going
This
Whole
Thing
With
Music
Right
Gold
Goal
Music
Ears
Know
Sucks
Hear
Artists
That
Pouring
Their
Heart
Into
Their
Their
Work
They're
Being
Compensated
From
Really
Sucks
Would
Just
That
People
That
Exploring
Solve
These
Problems
Might
Think
Something
Absolutely
Crazy
Kroc
Listened
People
Said
Become
Real
Estate
Company
Only
Focused
Burgers
Milkshakes
McDonald's
Wouldn't
What
Would
Today
Right
With
Case
Spotify
Well
Guys
Aren't
Making
Money
Shut
Down
Just
Keep
Exploring
Think
It's
Really
Cool
Eventually
Music
Will
Find
Ears
Believe
Hope
That
Things
Will
Work
Itself
Know
Yeah
Think
Think
Very
Interesting
Point
That
Made
There
About
Companies
Still
Figuring
Themselves
Know
That
Like
Even
Something
Very
Successful
Starbucks
Eventually
Experimenting
With
Web3
That's
Only
Because
Really
Right
It's
Only
Because
What's
Going
About
Three
They
Kind
Second
Something
Going
There
That
Actually
Maybe
Valuable
Customers
Quite
Interested
Like
Yeah
Labels
Such
Will
Actually
Adapt
What's
Coming
Because
They
Have
Adapt
Some
Point
Right
Yeah
Just
Want
More
Point
What
Tropic
Saying
Especially
With
Spotify
Mean
With
That
Specific
Business
Model
That
Worked
That
They're
Currently
Using
That
Value
Does
Placed
User
Like
Actually
Consumer
Then
Because
It's
Businesses
Obviously
Because
They
Servers
They
Obviously
Then
Emphasis
Customer
Right
Customer
Know
Customer
Always
Right
What's
Cool
With
Three
That
Business
Model
That
Figure
Like
Actually
Provides
Value
Back
People
Right
Because
That's
Obviously
Like
Know
Yeah
Going
Back
Business
Model
Everything
McDonald's
Would
Have
Failed
They
Didn't
They
Didn't
Pivot
Into
Real
Estate
Business
Because
Obviously
Scaling
Business
Really
Really
Difficult
Them
Like
California
That's
Where
McDonald's
Started
Very
Profitable
Very
Good
Like
Know
They
Couldn't
Scale
Because
Issue
Quality
Consistency
Which
They
Create
That
System
Then
Basically
They
Created
System
Their
Customer
Actually
Selling
Entrepreneurs
Ability
Replicate
This
Business
They
Would
Actually
Establishments
They
Made
Money
Real
Estate
User
These
McDonald's
Because
Have
Hundreds
Thousands
People
Want
McDonald's
Business
Model
Very
Here
Yeah
Just
Just
Follow
That
Think
There's
There
The fear
With
Advent of
Streaming
Platforms
That
They
Like
Somebody
Going
Lose
Somewhere
Along
Line
Financially
Okay
Like
Scales
Kind of
Tipped
Against
Artist
Just
Look at
Purely
From
Streaming
Revenue
Upshot
Artist
Ability
More
People
Quicker
With
Much
Lower
Spend
Know
Stuff
Spotify
Know
Whatever
Cost
Stuff
Through
Distro
Whatever
Then
It's
Like
There's
A bit
Like
Responsibility
Artist
Well
Adapt
Know
That
That's
Thing
Your
Bedroom
Play
Some
Stuff
World
Built
Bigger
We've
Bigger
Years
Listening
Can't
Generate
Revenue
Ourselves
Here
We'll
We'll
Direct
Fans
Merch
Know
Which
Still
Going
Amazing
It's
Still
Really
Important
Artists
Imagine
We'll
Forever
more
Then
They
They
That
Bigger
Audience
Potential
Customer
Base
About
Artists
Being
Inventive
Adapting
They're
Ones
Going
Potential
They're
Going
Think
Uses
This
Stuff
That
Nobody
Imagined
That's
Always
Going
Really
Good
Thing
When
Somebody
First
Approached
Matt
Said
About
Doing
Drop
Didn't
View
Them
Time
From
What
Understood
Them
Just
Really
Expensive
JPEGs
Then
Underlying
Technology
Important
Really
Started
Potential
Could
That
That
Where
Really
Innovations
Going
Come
This
Space
Somebody
Looking
From
Skewed
Angle
That
Nobody
Else
Ever
Thought
It's
Probably
It's
Going
Artist
Somewhere
Along
Line
Going
Think
That
Because
There's
Like
Certain
Type
Screw
Have
Have
Loose
Want
Artist
Anyway
Yeah
That's
That's
Take
That
Yeah
That's
Great
Point
Mean
That's
What
Saying
Have
It's
Interesting
Because
Right
Understand
That
It's
Only
Think
It's
Only
Like
Global
Engineers
Actually
Web3
It's
Very
Like
Web3
Engineers
Like
Engineers
Space
Tiny
Compared
Actual
World
Right
Look
Just
Like
Power
Rule
Right
Know
More
People
Space
You're
Going
Have
More
People
With
Know
Screws
Loose
Actually
Want
Something
Crazy
Cool
Part
That
Here
Building
Infrastructure
Right
We're
Building
D-Pens
Know
D-Rens
This
Crap
Right
Cool
Part
That
Once
Start
Moving
More
Into
Mass
Adoption
Right
About
Years
Bitcoin
Over
100,000
Becomes
More
Legitimate
This
Blah
Blah
Blah
You're
Going
Have
Engineers
That
Have
Never
Want
Like
Web3
Bullshit
Right
Because
Know
Sometimes
A lot
Engineers
Think
That
A lot
Engineers
More
They
Don't
Like
Know
They're
Very
Like
Time
Multifaceted
Like
They're
Just
Like
They
Love
Just
Look
Problem
Just
That
Know
Once
That
Happens
You're
Going
Start
Pouring
From
Five
Percent
That
Fifteen
Percent
Twenty
Percent
Twenty
Five
Maybe
Twenty
Percent
Right
You're
Just
Going
Unlock
That
Engineer
Comes
Space
Really
Understand
Might
Someone
Who's
Actually
Music
Industry
Engineer
Music
Industry
Probably
Spotify
He's
Like
Yeah
Knows
Build
Infrastructure
Which
Interesting
Because
Actually
Staff
Engineer
Spotify
That
They're
Going
Come
They
Automatically
Just
Like
Like
Everyone
Knows
Deep
Ends
Everybody
Knows
There
There
There
There
This
There
This
Infrastructure
They
Just
Together
Boom
There's
That
Solutions
There
Love
That
Think
It's
Well
Like
Know
Like
Said
Like
That
Share
Engineers
Developers
Going
Grow
People
Going
More
More
Opportunity
With
Technology
While
They
What
Luke
Touched
Artist
It's
Also
Their
Responsibility
Right
Like
Know
It's
It's
Enough
Just
Like
Really
Good
Artist
Make
Music
Batroom
Listen
Right
It's
Also
Up to
Them
Experiment
With
Whatever
Available
What
Connect
Next
Also
Think
Very
Importantly
Like
What
Converts
Because
Have
Platform
Spotify
Where
Streams
That's
Just
Eyeballs
That
Doesn't
Necessarily
Have
Convert
Into
Know
Certain
Amount
Dollar
Value
Have
Those
Eyeballs
It's
Then
Convert
Into
Value
Right
Whether
That
Know
With
Other
Things
Like
Merge
Whether
It's
With
Things
Like
Know
NFTs
Could
Could
That
Create
Something
Very
Simple
Very
Accessible
That
Fans
Actually
Access
Then
Back
Into
This
Like
Music
Ownership
Maybe
Hand
Over
Some
Your
Ownership
Music
Fans
That
Might
Able
Increase
That
Value
Your
Music
Piece
Initially
That
Customer
That
User
There's
Where
Could
Utilize
Web3
Solve
Ownership
Other
Issues
That
Music
Might
Face
Katie
Your
Hand
Just
Want
Something
Thank
Much
Having
Speaker
Believe
That
Spicy
Hand
They
Want
Speak
Happy
Wait
Turn
Appreciate
That
Thank
Much
Katie
Yeah
Just
Wanted
Didn't
Want
Drop
Space
Have
Another
Call
Another
Space
Minutes
This
Dope
Space
Will
Definitely
Follow
Everyone
Here
Thanks
Having
Guest
Yeah
Definitely
Look out
More
Spaces
Future
This
Really
Cool
Haven't
Dabbled
Into
Music
Spaces
Definitely
Going to
Utilise
Those
Sure
Feel
Like
Value
From
This
Thank
Much
Spaces
Yeah
Like
Your
Contribution
Really
Appreciated
Think
Yeah
Dropped
Good
Things
You're
You're
Dropping
Join
Discord
We're
Dropping
Some
Announcements
Which
Might
Like
Yeah
Thanks
Thanks
Having
Thanks
Okay
Katie
Thank
Much
Pleased
That
Spicy
Again
Just
Calling
Your
Username
Spicy
Pleased
That
They
Speak
Give
Their
Thanks
This
Really
Interesting
Topic
Obviously
I've
Already
Just
Jumped
Appreciate
Having
Here
Speaker
It's
Something
Incredibly
Passionate
About
Especially
With
Future
Music
Trajectory
Where
It's
It's
Almost
Foreseeable
Where
It's
Going
That
Digital
Space
Especially
With
Project
Such
Stems
NFTs
Forth
Questions
Often
Find
Myself
Asking
Know
Music
Industry
There
Likes
ASCAP
That
Well
What
Would
Describe
Them
They're
They're
Publishers
Somewhat
Facilitators
Royalties
Collected
Well
Facilities
Royalties
Collected
Also
Have
MCPS
When
Write
Your
Song
Copyright
That
Almost
Digitally
Stamp
Which
Shape
Form
Speak
From
Experience
Just
Those
That
Don't
Know
Historically
Songwriter
I've
Been
With
MCPS
Well
Like
From
Beginning
Many
Many
Years
Prior
Them
Used
Into
Envelope
Send
Myself
Recorded
Delivery
That's
Would
Copyright
Song
Splits
That
Music
That
Music
Being
Like
Split
Broken
Apart
Which
Necessarily
Thing
It's
Very
Very
Very
Important
Creators
Creatives
Writers
Musicians
Vocalists
Forth
Rightfully
Paid
Have
Some
Type
Licensing
Those
Stems
Spoken
Guys
That
Currently
Building
Company
OWHL
Platform
We're
Here
Oversee
Welfare
Human
Rights
Liberty
Those
Creative
Industry
Sector
Said
There
Digital
Three
Shout
Almost
Blockchain
This
That
People
Feel
That
There
Legitimacy
Know
Clear
Channel
Ownership
Over
What's
Rightfully
Yours
Then
Ability
Independently
License
That
Everybody
Benefit
Know
From
Monetary
Standpoint
Well
Usage
Standpoint
Track
That
Find
This
Incredibly
Fascinating
Again
Space
Loving
Listening
Thank
Letting
Speak
Will
Continue
Listen
Having
Been
Music
Industry
Decades
Really
More
Than
Happy
Answer
Questions
That
Anyone
Have
Also
Thank
Letting
Share
Share
Share
With
100%
Katie
Yeah
Yeah
Just
Kind
Talk
About
What
Katie
Saying
About
MCPS
They
Amazing
Work
Artists
They
They're
Artist
Side
They
Make
Sure
That
People
Paying
They
Even
Down
Local
Salon
Radio
Play
They
Make
Sure
They
Their
Memberships
Because
That
Money
Will
Feedback
Artists
Support
Artists
That
Them
Around
World
They've
Been
Able
That
With
Technology
Technology
Something
That's
Going
Make
Even
Easier
Them
Know
There
People
This
Space
Already
Working
That
Where
They
Almost
Provide
Real
Time
Data
About
Where
Particular
Song
Being
Played
Luke
Sorry
Jump
Here
Don't
Mute
Yourself
Please
Here
With
Think
That
That
Three
Going
Million
Percent
Benefit
People
Creators
Creatives
Musicians
Artists
That
Eliminates
Record
Labels
Publishing
People
Platforms
That
Know
Have
Deals
With
Them
Take
What
Call
Know
When
Somebody
Takes
School
Track
They
Sample
Puts
Power
Rightful
Ownership
Back
Into
Creator
Creatives
Hands
Where
It's
It's
Necessarily
Coming
From
Industry
You're
Right
ASCAP
MCPS
Shout
Acronyms
They
Artist
Side
Absolutely
However
It's
Very
It's
Difficult
Situation
When
Actual
Creator
Artist
Either
Session
With
When
They
Have
They've
Contract
With
Record
Label
Perhaps
That
Sneakily
There
That
Record
Label
Owns
Copyright
NFTs
Stems
You're
Basically
Signing
Where
Your
Licensing
Right
Nobody
Wants
That
Ever
It's
Bigger
Systemic
Problem
Think
That
That
Web3
This
Putting
Ownership
Back
Into
Creators
Creatives
Hands
help break that artist which historically with an artist would get that funding from otherwise
is you know it just wouldn't be there so they they still have their place they're still part
of the music community because it's one of the very few kind of endeavors that humans go around
that the word community is often kind of put straight after the kind of thing of music so
they they do have a part to play i think but i think they've also as you know as well as
artists being caught out with the advert of streaming and downloading all that kind of
labels got caught out by it and got terrified by it and they reacted in a certain way to make deals
with the kind of streaming places to kind of protect their business model which you can completely
understand but the before like the artists going forward now they're yeah there's going to be
the ability for you know when you go into a session you do the songwriting or whatever that
the contracts around that are kind of done and dusted and dealt with and minted on the blockchain
while the session's happening so that everyone in the room's comfortable everyone's just everyone
knows that they're being looked after and being paid and everyone go off and do the bit they really
enjoy because you know artists probably the last thing they want to do is talk legals and stuff but
it is very very important i think having the ability to kind of have technology underpinning this that
again it comes back to the experience of being able to use the technology the moment that that
that kind of moment comes is when artists will use it and then they once they understand the use case for
this kind of thing and how it can help them whether it's protecting them legally financially creatively or
however else then they will start to use it but for the moment it's for an artist who isn't in the
space doesn't you know understand it potentially to make that leap between them writing a song in a
room with a load of people and an nft or any kind of other web3 based product that would
help facilitate that kind of agreement it's such a leap for them to make that they're not necessarily
going to make that at the moment and it's a part of the job of people who are in the space and
at the forefront of this to kind of do that education piece i'm a bit confused because i
understand what i'm so sorry but i i understand and i know i see you real um and king and you guys
got your hands up i i'll land my plane i promise i uh listen i understand when it comes to record labels
um historically back in the day prior to this whole deconstruction of uh a record um you only have
to put into your your web browser and search what's going on in in the music industry in the future of
um concerts music festivals i see this music music festivals and entertainment the digitization of
everything that's the future so the record labels and publishers they're not okay i can't say that
um not everybody that works for these companies are big bad wolves but at the end of the day they are
businesses and they have um uh you know a company where they also want to make a profit unfortunately
there is such a lack of transparency with artists i've been there myself um and i'm not resentful if
anything i want to make it better just as much as you do so i guess the question i have for you
is if you're stating that this technology is going to be great for you know educating people then even
um as to what you guys provide and so on and so forth in the studios really isn't it shouldn't you be
speaking to the record labels and and and presenting it to them um because i get when somebody is not
and they are not signed or to either a record label or a publisher and you can just go and do a writing
session with your friend um you know turn up someone's house sure and then you're like okay
it's a 50 50 split but you know if that's in an email even that still stands in the court floor
from a copyright standpoint but when that person then further maybe is signed to a publisher and
then that publisher has done a deal with whomever to to take some of the stems from the track that
you've written and then yet that person's on your blockchain but the other person isn't like how
does this all work in the grand scheme of things or do you think that you you might be best seen
doing a deal with say for example prs and mcps that you can provide them the service so they can
onboard your services to then advance forward because i don't believe they're doing this yet
no i mean so i mean we've we've spoken to and we we have done stuff with labels directly um
because obviously with different artists of different levels the artist may want to do it
but they have to get the labels agreement so we've we've done that piece of kind of speaking to labels
and i'm sure a lot of people here have had the same kind of thing where you you approach uh somebody
who hasn't kind of interacted with the technology yet you say nft blockchain smart contract or any of
the kind of words that they've seen on the news and they just put the barriers up straight away
the job that we've had then and our responsibility is to kind of say right
strip strip that away a minute this is what it enables so you know we've done a couple of drops
where bands or artists have released nfts that have also come with a copy of the album
completely owns no kind of thing around it like you know you you own it but you only as long as we say
you do kind of thing but the fans actually own the music once they they've got it they've got a copy
of it it's like they bought the cd but it also was one-to-one counted as a sale for the official uk charts
so the same as somebody so somebody buying that nft essentially added one album sale to that artist
and we had like you know skin dreads at number two and sleep token at number three so that then and
they're both on like labels who you know we had to speak to labels and the labels then saw actually
okay so there is a a use case to this where the artist can do something innovative the fans can get
something new and exciting and i'm idea so the label made some money as well and you know so there's
everybody's everybody's a stakeholder in this in some way or another and you know we you know as an
artist obviously want artists to be looked after massively from this as a fan and remembering being
like in the shop buying the cd again it's signed by the for the band i love i can i want to make
sure that experience is saxophone and somebody right at the top said about you know owning a cd and like
you know that experience like opening the cd and reading the album sleeve back to back and oh that's
nice he thanked his mum or he thanked his dad that kind of stuff like that's an experience so we just
need to create those kind of feelings and those experiences but for every stakeholder in music
and i'm going to stop talking now because i see a few people got their hands up
yeah great conversation
katie and luke um really because you've got your hand up for a while and
after that we go to king julian
hey how you guys doing um thanks for inviting me up uh just a tiny bit of background i've been i've
been producing um my company's been producing concerts in virtual reality for about six or seven
years and i've worked with um billy eilish post malone paul mccartney kanye offset young thug sort
of a a large list of the of the music industry and we clear we clear all our own rights um so i have
i have a i have a a pretty deep knowledge base um i'm not a music supervisor but i have a pretty deep
knowledge base in in how to clear how to clear music for um unusual platforms and we have done
we have cleared rights for blockchain streaming concerts with uh we did one of the angels and
airwaves where we where we issued nfts during the concert and cleared them and cleared the streaming
rights so you know i i love the concept of of web3 and of web3 and blockchain rights and nft rights
and being able to do that i can see very clearly the path that it takes um i also have a very very
realistic um idea of the hurdles that it faces in becoming truly accepted for an artist that is a new
artist that is coming onto the scene now it's it is it is easier but it is still very much not
straightforward if you want to be both if you wanted to be part of the performer if you want to
if you want to do bmi ascap um you have to first of all do you have to deal with that and then if you
want to do publishing rights then you have to deal with the publishing rights organizations and to be
able to get your and to be able to register there and be able to do everything there and also um every
you know take hip-hop is a good example um we did a we did a show with post malone and post malone
has there was one song i remember that had 23 writer 23 writer credits um every single one is
is a publishing distribution and every single one has to be tracked down by a music supervisor and most
of those people most of the rights holders most of the people that are listed as rights holders
are not technical people they are not people that are going to be on a that are going to be on a
block chain or know how to access uh or know how to how to access that so if you have single songwriter
if you have songwriters or bands where the rights are fairly straightforward then you can put those
on a chain and have those distributed and you can create sort of a new ecosystem of how to deal with
rights management um across web3 but as soon as you talk about anything that that becomes legacy
or honestly as soon as those artists get to the point where they are dealing with labels and
they are dealing with um some kind of a worldwide distribution network and you at a certain point
as a big artist you kind of have to deal with labels and you have to deal with the infrastructure
that exists because there's too much work to do to keep your career going as an artist for you and
your small team to handle it the business of being a big artist is a big business it's it requires a team
of dedicated professionals to make sure that your career is continuing to move forward so that you can
focus on being a creative so you know i i do love it and i want to and i'm i'm trying to help solve
those problems we have done a lot of a lot of work in clearing rights in in a web3 world at a very
realistic level with big artists but my god it was it's it is it is difficult and the existing
infrastructure really needs to be ripped down and rebuilt um everybody anybody who's dealt with
large-scale publishing and has cleared rights for distribution like i have everybody knows that
that especially publishing rights is a giant rickety cluster of a system but it is the only one
we've got and nobody has yet come up with a good way to to replace things that has buy-in from the
label side management side and artist side so it's it is it is a very very it's a hard problem
it's not a hard problem technically it's a it's a hard problem at a human level it is a hard problem
technically when you start thinking about the sheer amount of transactions that would have to take
place um for the music industry writ large to to move into some kind of a web3 infrastructure so
thanks guys i i like i love the conversation i love hearing solutions and trying to figure this out
because i do think it's important because publishing is is creaky and rickety and deserves
to be replaced but uh how to do it is going to be hard lovely guys a great contribution there um
king julian do you want to add something enough that i'm going to wrap it up for tonight
yeah yeah i mean definitely should wrap it up but uh yeah that was a beautiful uh explanation there
um real luck um yeah i completely agree with you i mean the technical side of it is um not the problem
it's the human side and it probably goes in line with that you know music is um by nature very human
right there's not much there's not a lot of technical stuff that goes into music like we like to enjoy
music just as humans it's it's quite uh native to um you know every culture um and uh going back with
like the you know the label i just wanted to add just for you know just a small snippet that um
um even in web 3 on the d5 side um obviously it moves a lot faster because it's more technology
driven and um a lot of uh money as well um is that you you we still have it's the same thing as
when you're looking at the the wall street and you're looking at um you know decentralized finance
or there's always going to be the centralized element there um and then the decent and then
the decentralized element and you basically split the world into like there's two different worlds
there right um you can't be on fiat and and on chain at the same time so people do have to make
a cross there um so probably with the publishing i'm not i'm not i'm not in the music space i'm in
defy but um is that you're going to start finding more native label um publishers right they're more
like web 3 native um and uh so a lot of the maybe the the artists that uh want to go on web 3 they're
going to have to deal more with the native artists versus traditional because there is a whole
infrastructure there that everything needs to be re um redone right for that actually to work which
is basically what we're building right now in web 3 you're rebuilding all the infrastructure for web 3
but then all the people who actually you know have all the connections they're all already um you
know used to a specific uh infrastructure so um yeah that's that's one my only point there but
like yeah that's a good point you know i think i think yeah like the it's different segments really
uh what i hear and um that will be there for a while you know and who knows maybe maybe we'll
have a centralized and a decentralized uh a second for forever now um it's it's interesting
a really really really good conversation i think we need to keep uh we need to bring this topic back
about music and ownership um i don't think the last word has been sad about it um yeah this space
has been running over more than an hour so i'm gonna wrap it up for tonight but every week um same
time we'll be back next week we'll be back and if anyone is interested in owning a piece of music
uh we'll drop something tomorrow so just join our discord and we'll be
an announcement tomorrow and um yeah like for music fans and collectors
you will like it i think so um hope to see everyone next week
thank you so much thanks everyone
